JP5551221B2 - System and method for displaying reserved advertisements - Google Patents

Description

  The present invention relates to a system and method for displaying reserved advertisements.

  In the advertisement using the web, as in social commerce (social commerce), when the sales products change by day or by time, or for sales of products by day or by time while managing and promoting a large number of products There are an increasing number of cases in which keyword advertisements are used together with search advertisements when presenting. However, there is a problem that when sales products change by day or hour, all target advertisements must be registered and the time setting breakdown and the date and time of advertisement execution must be managed manually.

  As a conventional technique related to a search advertisement, there is a technique for displaying an advertiser's advertisement at the time when the advertiser's advertisement is displayed by the advertiser. However, such a conventional technique only displays the advertisement at a preset time for the advertisement, and is not suitable for a search advertisement that displays an advertisement according to a keyword input by the user. There is. For example, when a product sold by an advertiser is changed after a certain period of time, it is necessary to change a keyword related to an advertisement for the product. However, in the related art, since only the display time of the specific advertisement is simply set, there is still a problem that only the advertisement for the preset product is displayed in the display time. In addition, when an advertisement for a product to be sold is registered, the advertisement can be displayed only when the period in which the keyword registered for the advertisement can be used and the advertiser's product sales scheduled period match each other. On the other hand, there is a problem that it is difficult to accept advertisements for displaying such advertisements.

  The present specification provides a system and a method for effectively displaying a search advertisement in a reserved manner.

  The present invention provides a search advertisement reservation display system and method for efficiently providing a search advertisement even when products actually sold vary from day to day or from time to time.

  In addition, the present invention can efficiently set the display time of a keyword or the display time of a specific word / phrase included in a description / phrase (Title & Description) of an advertisement when an advertiser registers a keyword. A search advertisement reservation display system and method for providing a search advertisement are provided.

  In addition, the present invention is configured so that when an advertiser registers a keyword, the keyword of the advertisement displayed on a specific date or a specific time or a specific phrase included in an explanatory phrase of the advertisement is automatically changed. Thus, a search advertisement reservation display system and method capable of efficiently providing a search advertisement are provided.

  In addition, the present invention easily updates the product data of the products scheduled for sale by linking the product database of the advertiser site and the search advertisement database in which the search advertisement is registered, and at the same time, the reservation display time is designated. Provided is a search advertisement reservation display system and a method thereof that can efficiently detect an advertisement by comparing a displayable period and a product sales period with respect to keywords and explanation phrases corresponding to the advertisement.

  According to an embodiment of the present invention, a search advertisement database that stores and holds information related to an advertisement of an advertiser and a keyword registered for the advertisement, and keyword period information input from the advertiser. Based on the expected display period setting unit for setting the expected display period for the registered keyword, the product sales period of the product related to the advertisement and the set expected display period are compared to determine whether the advertisement can be displayed. A search advertisement reservation display system including an advertisement inspection unit is provided.

  In addition, the keyword period information may include information regarding a start time and an end time of a period in which an advertisement related to the registered keyword can be displayed. In this case, the expected display period setting unit may set an expected display period for the registered keyword based on the start time and the end time.

  Further, the keyword period information may include information on the reference time and the period unit. In this case, the expected display period setting unit matches the different keywords registered by the advertiser with the period sequentially determined for each period unit from the reference time, and sets the expected display periods for the different keywords. May be.

  Moreover, the information regarding an advertisement may include at least a title and an explanation phrase (Title & Description, T & D) for the advertisement. In this case, the expected display period setting unit may further set an expected display period for at least one character string included in the title and the explanation phrase based on character string period information further input from the advertiser.

  In addition, at least one character string may be displayed together with a title and an explanatory word when an advertisement is displayed during an expected display period set for the at least one character string.

  Further, the character string period information may include information related to a start time and an end time of a period in which at least one character string can be displayed. In this case, the expected display period setting unit may set the period set by the start time and the end time as an expected display period for at least one character string.

  Further, at least one character string may be input from the advertiser together with the character string period information.

  Further, the character string period information may include information on the reference time and the period unit. In this case, the predicted display period setting unit may set a predicted display period for at least one character string by matching different keywords with respect to the period sequentially determined for each period unit from the reference time.

  Different keywords may include keywords registered by the advertiser.

  The different keywords may include the product name or model name of the product included in the advertiser's product database, or may include the keyword included in the product name or model name.

  Further, the search advertisement database may be linked with the advertiser's product database. In this case, the advertisement inspection unit extracts information about the product related to the advertisement from the product database, and compares the product sales period with the expected display period set for the registered keyword in the extracted information. Thus, whether to display the advertisement may be determined.

  Further, the information on the product may be extracted from the product database by comparing the keyword registered by the like search with the product name of the product or the model name of the product.

  The information about the advertisement may include at least a title and an explanation word for the advertisement, and an expected display period for at least one character string included in the title and the explanation word based on the character string period information further input from the advertiser. May be further set. In this case, the advertisement inspection unit compares the product sales period with the expected display period for at least one character string among the information about the product extracted from the product database, and at least one character string has a title and an explanatory phrase. It may be further determined whether or not it is included.

  In addition, information related to the advertisement determined to be displayable and information related to the expected display period may be transmitted to the advertisement display server, and the user's search term input to the advertisement display server during the expected display period and the registered keyword May correspond to each other, information about the advertisement may be displayed to the user.

  In addition, according to an embodiment of the present invention, the step of associating the information related to the advertisement of the advertiser and the keyword registered for the advertisement with each other and storing and holding them in the search advertisement database, and the keyword input from the advertiser The step of setting the expected display period for the registered keyword based on the period information of the item and the step of determining whether the advertisement can be displayed by comparing the product sales period of the product related to the advertisement with the set expected display period A search advertisement reservation display method including:

  In addition, according to an embodiment of the present invention, information related to an advertiser's advertisement, a keyword registered for the advertisement, and an expected display period set for the registered keyword are stored and retained in association with each other. An advertisement display database, a keyword corresponding to a search word input from a user, and an advertisement search unit for searching an advertisement stored in association with an expected display period corresponding to a time when the search word is input from the advertisement display database; And an advertisement providing unit that provides the user with an advertisement retrieved from the advertisement display database, and the expected display period is set by the advertisement registration server based on the keyword period information input to the advertisement registration server by the advertiser. A search advertisement reservation display system characterized by the above is provided.

  Further, according to an embodiment of the present invention, information related to an advertiser's advertisement, a keyword registered for the advertisement, and an expected display period set for the registered keyword are associated with each other in the advertisement display database. Storing and holding; searching for an advertisement stored in association with an expected display period corresponding to a keyword corresponding to a search word input by a user and a time when the search word is input; from an advertisement display database; Providing the user with the advertisement retrieved from the display database, and the expected display period is set in the advertisement registration server based on the keyword period information input to the advertisement registration server by the advertiser. A search advertisement reservation display method is provided.

  According to the present invention, it is possible to efficiently provide a search advertisement even when a product actually sold changes by day or hour.

  In addition, when an advertiser registers a keyword, the search advertisement can be efficiently provided by setting the display time of the keyword or the display time of a specific word / phrase included in the description / phrase (Title & Description) of the advertisement. Can do.

  In addition, when an advertiser registers a keyword, the keyword that is displayed on a specific date or a specific time unit or a specific word / phrase included in the descriptive word / phrase of the ad is automatically changed to enable efficient search. Advertisements can be provided.

  In addition, by linking the product database of the advertiser site with the search advertisement database where search advertisements are registered, the product data of the data for the products scheduled for sale can be easily updated and at the same time the keywords and advertisements with the reserved display time specified. By comparing the displayable period and the product sales period with each other for the explanation phrase, the advertisement can be efficiently verified.

FIG. 3 is a diagram schematically illustrating a relationship between an advertiser, an advertising platform, a publisher, and a user in an embodiment of the present invention. In one Embodiment of this invention, it is a figure which shows the relationship between an advertisement registration server, an advertisement display server, and an advertiser system. In one Embodiment of this invention, it is an example of the pre-acquisition result with respect to the advertisement corresponding to the goods scheduled for sale. In one Embodiment of this invention, it is a block diagram for demonstrating an example of an internal structure of a search advertisement reservation display system. 5 is a flowchart illustrating an example of a search advertisement reservation display method according to an embodiment of the present invention. In one Embodiment of this invention, it is a block diagram for demonstrating the other example of an internal structure of a search advertisement reservation display system. 9 is a flowchart illustrating another example of a search advertisement reservation display method according to an embodiment of the present invention.

  Embodiments of the present invention will be described below in detail with reference to the accompanying drawings.

  FIG. 1 is a diagram schematically illustrating a relationship between an advertiser, an advertising platform, a publisher, and a user according to an embodiment of the present invention. That is, FIG. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Here, the advertiser 110 and the user 140 substantially mean terminals such as a personal computer (PC) and a smartphone used by the advertiser 110 or the user 140. Therefore, the arrows in FIG. 1 mean that data may be transmitted and received between the terminals used by the advertiser 110, the advertising platform 120, the publisher 130, and the terminals used by the user 140 using a wired / wireless network.

  The advertisement platform 120 can execute bids for advertisements of the advertiser 110, matching between advertisements and keywords, alignment of advertisements and advertisers, provision of advertisements to the publisher 130, and billing related to display of advertisements. With regard to general and technical matters of the advertising platform 120, descriptions of matters that can be understood with reference to the related art regarding search advertisement and / or banner advertising platform transmitted via the Internet will be omitted.

  In this specification, the term “publisher” may be used in place of the term “website”. However, the description using the term site does not exclude the possibility that the present invention is implemented in an environment that is not connected to a general PC website, such as an application screen executed on a mobile terminal. Conversely, the term “website” may be used interchangeably with the term publishing website or the publisher described above. In other words, each website may correspond to an individual publisher. Here, the term “website” may include all kinds of websites that can display advertisements and be provided to users via a wired and wireless network, and means a single web page that constitutes the website. You may do it.

  In addition, the “display” of the advertisement is provided to the visitor of the website through a website (publisher) such as text, image, voice, video, hyperlink and the like related to the advertiser. May be interpreted as including. In addition, “selection” for the displayed advertisement indicates that the user (website visitor) reacts to a publicity content such as text or image provided to the user (website visitor) by a mouse click or the like. This means that a situation has occurred that the advertiser intends to achieve through the transmission of publicity content. Here, the situation that the advertiser intends to achieve by transmitting the publicity content may include, for example, a situation where a page related to the advertiser is displayed to the user who has selected the advertisement.

  The publisher 130 may provide the user 140 with his / her website. The publisher 130 may provide the user 140 with a page included in the website, or a search term input via the website. The user 140 may be provided with a search result for the search term. Here, the publisher 130 may be provided from the advertisement platform 120 to the user 140 with an advertisement to be displayed via the page. For example, the publisher 130 may transmit a keyword input by the user 140 to the advertisement platform 120, or an advertisement for the keyword may be transmitted from the advertisement platform 120 and provided to the user 140 as a search result.

  The publisher 130 may provide a route (screen) for directly providing the advertisement to the user 140. For example, in a typical online environment, advertisements may be provided to user 140 via a website. Here, each of a plurality of individual advertisement platforms (first advertisement platform, second advertisement platform,...) Included in the advertisement platform 120 is a plurality of individual publishers (first publisher, second publisher, ..)) May be displayed via at least one individual publisher. In addition, each of a plurality of individual publishers provides various services that can be provided to the user 140 via a wired / wireless network such as an integrated search, a keyword search, and a blog service via at least one website. At least one of the above advertisement displays may be included and provided.

  Here, the search advertisement reservation display system according to an embodiment of the present invention is a system included in one individual advertisement platform system, or another system that transmits and receives data in association with one individual advertisement platform system. It may be a system. In addition, a search advertisement reservation display system according to another embodiment of the present invention may be a system included in one individual publisher system, and another system that transmits and receives data in association with one individual publisher system. It may be.

  FIG. 2 is a diagram illustrating a relationship among an advertisement registration server, an advertisement display server, and an advertiser system in an embodiment of the present invention. FIG. 2 shows an advertisement registration server 210, an advertisement display server 220, and an advertiser system 230, and a search advertisement database 240 that can be controlled by the advertisement registration server 210 and an advertisement display database that can be controlled by the advertisement display server 220. 250, and a product database 260 that can be controlled by the advertiser system 230, respectively.

  The advertisement registration server 210 may be a system included in the system of one individual advertisement platform described with reference to FIG. 1 or another system that transmits and receives data in association with the system of one individual advertisement platform. The advertisement display server 220 may also be a system included in the system of one individual publisher described in FIG. 1 or another system that transmits and receives data in association with the system of one individual publisher.

  That is, the advertisement registration server 210 receives an input of a keyword from the advertiser, and performs bids for the advertisement, matching between the advertisement and the keyword, alignment of the advertisement and the advertiser, provision of the advertisement to the advertisement display server 220, and display of the advertisement. The advertisement display server 220 may provide a user with a website operated for inputting a search term and displaying a search result, and is input from the user via the website. A search result for the search term may be provided to the user based on the search term. For example, the advertisement display server 220 may provide a route (screen) for providing an advertisement to the user, receives information about the advertisement to be displayed via the website from the advertisement registration server 210, and It may be provided to the user.

  The advertiser system 230 means a terminal such as a PC or a smartphone used by the advertiser. The advertiser may access the advertisement registration server 210 via the advertiser system 230 to register advertisements and keywords.

  Here, the advertiser may sell a product that changes on a daily or hourly basis. That is, one advertisement may not be continuously displayed over several days or weeks, but a plurality of advertisements produced for each product may be displayed while changing from day to day or time. For example, in social commerce, there is a need to display advertisements for multiple merchants on a daily or hourly basis. As an example, the advertiser may sell a coupon for the “footwear” of the first merchant today, but may sell a coupon for the “doughnut” of the second merchant tomorrow.

  For this reason, in the embodiment of the present invention, an advertisement related to a plurality of products scheduled to be sold, particularly a search advertisement displayed by a user's search term is controlled so that it can be displayed in a preset expected display period. Also good.

  First, the advertisement registration server 210 receives information related to advertisements and keywords and registers them in the database using at least one of the four types of methods shown in Table 1 below. The condition may be reflected in the advertisement display.

  Method 1 is a method of setting an expected display period for each keyword. For example, when an advertiser wants to display an advertisement related to the keyword “Nike” for one day from August 10, 2011, the advertiser can display “& Nike & 2011108100000 & 201108102359 &”. In addition to the keyword, the keyword period information of the information related to the start time and the end time for displaying the advertisement may be input together. Here, the advertisement registration server 210 may set the expected display period for the keyword “Nike” using the keyword period information.

  In this case, the advertisement display server 220 searches for an advertiser's advertisement registered in association with the keyword “Nike” for a user who has input a search term corresponding to the keyword “Nike” within the expected display period. You may display the said advertisement of the said advertiser on the screen of a user's terminal by the method provided by including in a result. If the keyword “Adidas” is registered for one day from August 11, 2011 by the advertiser, the user who entered the search term corresponding to the keyword “Adidas” on August 11, 2011 In contrast, an advertiser's advertisement registered in association with the keyword “Adidas” may be provided. That is, even when the products sold by the advertiser are changed daily or hourly, the expected display period is set for each keyword, so that the search advertisement can be provided efficiently.

Method 2 is a method of setting the expected display periods for title and description phrases (Title & Description, T & D ) at least one string contained within. For example, an advertiser who wishes to include the character string “Nike” in the title and description for one day from August 10, 2011 is “Regular product & Nike & 2011108100000 & 201108102359 & Early delivery, maximum 50% discount” As described above, a title and an explanation phrase may be input. That is, as in the above-described example, the advertisement registration server 210 converts the character string period information of the information related to the start time and the end time and the information related to the character string to be added into the title and the description at the time of registering the explanatory words. You may enter together in an explanatory word. Further, as necessary, the advertisement registration server 210 may input character string period information and information related to the character string from the advertiser separately from the title and the explanation phrase, as different from the above-described example. Here, the advertisement registration server 210 may set the expected display period for the character string “Nike” using the character string period information.

  In this case, when the advertisement display server 220 displays the advertiser's advertisement to the user who has input the search word, the title such as “the place where the regular product Nike delivery is early, a maximum of 50% discount” and the like are displayed within the expected display period. An explanatory word / phrase such as “an early place for regular product delivery, a maximum of 50% discount” may be displayed outside the expected display period.

  If the advertiser has included the character string “Nike” in the title and description for one day from August 10, 2011, the character string “Adidas” will be included in the title and description for one day from August 10, 2011. If desired, the advertiser may enter a title and descriptive phrase, such as “Regular Products & Nike & 20110810000000 & 201108102359 & Adidas & 2011108110000 & 201108112359 & Fast Delivery, Up to 50% Discount”. Here, the advertisement registration server 210 sets the expected display period for the character string “Nike” on August 10, 2011, and the expected display period for the character string “Adidas” on August 11, 2011. , Each may be set. In this case, the advertisement display server 220 gives a title such as “early place for regular Nike delivery, maximum 50% discount” for one day on August 10, 2011 to the user who entered the corresponding search term. And a descriptive phrase may be provided, and for one day on August 11, 2011, a title and descriptive phrase may be provided such as “Early delivery of regular merchandise adidas, up to 50% discount”.

  Further, when the discount rate is changed according to time, the advertiser can input a title and an explanatory word such as “early place of regular Nike delivery, & maximum 50% discount & 2011108100000 & 2011108112359 & maximum 30% discount & 2011108100000 & 2011108112359 &” Good. In this case, the advertisement display server 220 gives a title such as “Early regular Nike delivery, maximum 50% discount” for one day on August 10, 2011 to the user who entered the corresponding search term. An explanatory word may be provided, and a title and an explanatory word such as “early place of regular Nike delivery, maximum 30% discount” may be provided for one day on August 11, 2011.

  Method 3 is a method of setting an expected display period for different keywords for each period unit from the reference time. For example, the advertiser may input the reference time “20110810000” and the period unit “1day”, such as “% keyword% & 2011108100000 & 1day &”. In this case, the advertisement registration server 210 may set a period of every day from August 10, 2011 as an expected display period for different keywords. Here, in the “keyword” portion, three keywords registered by the advertiser are matched, or keywords extracted by the product name or model name of the product extracted from the advertiser's product database are matched. May be.

  First, an example using three keywords registered by the advertiser will be described. If it is assumed that the advertiser has registered the keywords “Nike”, “Adidas”, and “No Space”, the advertisement registration server 210 sets the expected display period for the keyword “Nike” on August 10, 2011, the keyword “ An expected display period for “Adidas” may be set on August 11, 2011, and an expected display period for the keyword “no space” may be set on August 12, 2011. Here, the advertisement display server 220 issues an advertisement related to the keyword “Nike” on August 10, 2011 to the user who has input the corresponding search word, and the keyword “Adidas” on August 11, 2011. , And an advertisement related to the keyword “no space” on August 12, 2011, respectively.

  As another example, a case where the product name or model name of the product extracted from the advertiser's product database is used will be described. If it is assumed that the product names of the products extracted from the advertiser's product database are “Nike Max TR20”, “Kamoya Family A Set”, and “Dunkin Donut Americano Coupon”, the advertisement registration server 210 Based on such product names, keywords such as “Nike”, “Duck name family”, “Dunkin donut” may be extracted. Here, the extracted keyword may be a keyword already registered by the advertiser. The advertisement registration server 210 may set an expected display period for each keyword, and the advertisement display server 220 may provide an advertisement for the keyword to a user who has input a corresponding search term within the expected display period. May be provided.

  Method 4 is a method of setting an expected display period for different character strings included in the title and the explanatory phrase for each unit period from the reference time. For example, the advertiser may input the reference time “2011108100000” and the period unit “1day” together with the title and the explanation phrase, such as “Regular product% keyword% & 2011108100000 & 1day & early delivery, maximum 50% discount”. Good. In this case, the advertisement registration server 210 may set a period divided every day from August 10, 2011 as an expected display period for different character strings. Here, the keyword “keyword” may be matched with three keywords registered by the advertiser, or may be matched with the product name or model name of the product extracted from the advertiser's product database.

  First, an example using three keywords registered by the advertiser will be described. If it is assumed that the advertiser has registered the keywords “Nike”, “Adidas”, and “No Space”, the advertisement registration server 210 sets the expected display period for the keyword “Nike” on August 10, 2011, the keyword “ An expected display period for “Adidas” may be set on August 11, 2011, and an expected display period for the keyword “no space” may be set on August 12, 2011. Here, the advertisement display server 220 gives the user who entered the corresponding search term a title and descriptive phrase such as “Early regular Nike delivery, maximum 50% discount” on August 10, 2011. On August 11, 2011, titles and explanations such as “Fast place for regular adidas delivery, up to 50% discount”, etc. on August 12, 2011, “Fast place for regular product no space delivery, maximum Titles and descriptive phrases such as “50% discount” may each be provided.

  As another example, a case where the product name or model name of the product extracted from the advertiser's product database is used will be described. If it is assumed that the product names of the products extracted from the advertiser's product database are “Nike Max TR20”, “Adidas AX1W”, and “No Space Resolve Jacket”, the advertisement registration server 210 has the product name “Nike Max”. The expected display period for TR20 is August 10, 2011, the expected display period for product name “Adidas AX1W” is August 11, 2011, and the expected display period for product name “Dunkin Donut Americano Coupon” is 2011. Each may be set on August 12th. Here, the advertisement display server 220 gives the title and explanation such as “early place of regular Nike Max TR20 delivery, maximum 50% discount” on August 10, 2011 to the user who entered the corresponding search term. On August 11, 2011, the title and explanation such as “Early delivery of regular product Adidas AX1W, up to 50% discount” and “Regular Product No Space Resolve Jacket Delivery” on August 12, 2011 Titles and descriptive phrases such as “Early, up to 50% discount” may be provided. In this case as well, keywords may be extracted and used based on the product name or model name.

  The examples described in the method 1 to the method 4 are for helping understanding of the present invention, and the present invention is not limited to the above-described embodiments. For example, the keyword period information may be input separately from the keyword, and the character string period information and the character string may be input separately from the title and the explanation phrase. Further, “&” and “%” used as special characters are also used as examples to help understanding of the present invention.

  If the expected display period is set by the advertisement registration server 210, the advertisement registration server 210 may accept the advertisement for the product scheduled to be sold using the registered expected display period. The search advertisement database 240 controlled by the advertisement registration server 210 may be updated based on information related to products transmitted from the product database 260 in conjunction with the product database 260 controlled by the advertiser system 230. Here, the information related to the product may include at least information related to the product sales period, which is a period during which the product is sold. The advertisement registration server 210 compares the product sales period of the product extracted from the product database 260 with the set expected display period because the advertising effect is maximized only after the expected display period and the product sales period coincide. Thus, pre-acquisition for the advertisement to be displayed can be executed. Here, the search advertisement database 240 and the product database 260 may be directly linked via an API (Application Programming Interface) in order to ensure data accuracy. The advertisement registration server 210 may transmit the advertisement displayable state to the advertisement display server 220, and the advertisement display server 220 may display the advertisement at the reserved date and time or time. Further, the advertiser system 230 may request the advertisement display server 220 to stop displaying the advertisement when the inventory of the product is reduced.

  FIG. 3 is an example of a pre-acquisition result for an advertisement corresponding to a product to be sold in one embodiment of the present invention.

  The first table 310 indicates whether or not there is a match between periods and the result of comparison between the display reservation period set for the keyword and the product sales period when the inspection target is a keyword. Here, a detailed confirmation function that provides information on the expected display period or the like may be provided for keywords whose periods do not match.

  The second table 320 shows whether or not there is a match or mismatch between the display reservation period set for the input character string and the product sales period when the object to be verified is a title and an explanatory word. Is shown. In this case as well, a detailed confirmation function that provides information on the expected display period and the like may be provided for character strings with inconsistent periods. Further, when privilege information such as discount is included in the title and the explanatory word, the privilege information included may be displayed in the acceptance result as shown in the second table 320.

  FIG. 4 is a block diagram for explaining an example of the internal configuration of the search advertisement reservation display system according to the embodiment of the present invention. The search advertisement reservation display system 400 according to the present embodiment may correspond to the advertisement registration server 210 described in FIG. The search advertisement reservation display system 400 may include a search advertisement database 410, an expected display period setting unit 420, and an advertisement acceptance unit 430, as shown in FIG.

  The search advertisement database 410 stores and holds information related to the advertisement of the advertiser and the keyword registered for the advertisement in association with each other. The search advertisement database 410 may be linked to the advertiser's product database, and may receive information about the product from the linked product database. Here, the information related to the product may include information related to the product sales period for the product. Here, the search advertisement database 410 may correspond to the search advertisement database 240 described in FIG. 2, and the product database may also correspond to the product database 260 described in FIG.

  The expected display period setting unit 420 sets an expected display period for the registered keyword based on the keyword period information input from the advertiser.

  As an example, the keyword period information may include information regarding the start time and end time of a period in which an advertisement related to the registered keyword can be displayed. In this case, the expected display period setting unit 420 may set an expected display period for the registered keyword based on the start time and the end time.

  As another example, the keyword period information may include information on the reference time and the period unit. In this case, the expected display period setting unit 420 matches different keywords registered by the advertiser to the period sequentially determined for each period unit from the reference time, and sets the expected display period for each different keyword. , You may set.

  Further, the information related to the advertisement may include at least a title and an explanatory phrase for the advertisement. In this case, the expected display period setting unit 420 may further set an expected display period for at least one character string included in the title and the explanation phrase based on character string period information further input from the advertiser. . Here, when the advertisement is displayed during the expected display period set for the “at least one character string”, the “at least one character string” is displayed together with the title and the explanation word. Also good.

  The character string period information may include information regarding a start time and an end time of a period in which at least one character string can be displayed. In this case, the expected display period setting unit 420 may set the period set by the start time and the end time as an expected display period for at least one character string. Here, at least one character string may be input by the advertiser together with the character string period information.

  Further, the character string period information may include information on the reference time and the period unit. In this case, the expected display period setting unit 420 matches different keywords to the period sequentially determined for each period unit from the reference time, and sets the expected display period for the at least one character string. Also good. Here, different keywords include a keyword registered by the advertiser, a product name or model name of a product included in the advertiser's product database, or a keyword included in the product name or model name. But you can.

  The advertisement inspection unit 430 compares the product sales period of the product related to the advertisement with the set expected display period, and determines whether or not the advertisement can be displayed.

  As already explained, the search advertisement database may be linked to the advertiser's product database. Here, the advertisement inspection unit 430 extracts information related to the product related to the advertisement from the product database, and the product sales period among the extracted information is set to the keyword registered for the advertisement. Whether to display the advertisement may be determined in comparison with the display period. In this case, the information related to the product may be extracted from the product database by comparing the keyword registered by the like search with the product name of the product or the model name of the product.

  Further, the advertisement acceptance unit 430 may further determine whether not only the keyword but also the character string is included in the title and the explanation phrase. That is, as already described, the information related to the advertisement may include at least a title and an explanatory word for the advertisement, and at least one included in the title and the explanatory word based on the character string period information further input from the advertiser. An expected display period for one character string may be further set. Here, the advertisement inspection unit 430 compares the product sales period and the expected display period for at least one character string among the information about the product extracted from the product database, and at least one character string has the title and description. You may further determine whether it is contained in a phrase.

  Information related to the advertisement determined to be displayable and information related to the expected display period may be transmitted to the advertisement display server, and registered as a user search term input to the advertisement display server during the expected display period. When the keywords correspond to each other, information regarding the advertisement may be displayed to the user. Here, the advertisement display server may correspond to the advertisement display server 220 described in FIG.

  FIG. 5 is a flowchart illustrating an example of a search advertisement reservation display method according to an embodiment of the present invention. The search advertisement reservation display method according to the present embodiment may be performed by the search advertisement reservation display system 400 described with reference to FIG.

  In step S510, the search advertisement reservation display system 400 associates information related to the advertisement of the advertiser and the keyword registered for the advertisement, and stores and holds them in the search advertisement database. Here, the search advertisement database may be linked to the advertiser's product database, or may receive information about the product from the linked product database. Here, the information related to the product may include information related to the product sales period for the product. Here, the search advertisement database may correspond to the search advertisement database 240 described in FIG. 2, and the product database may also correspond to the product database 260 described in FIG. 2.

  In step S520, the search advertisement reservation display system 400 sets an expected display period for the registered keyword based on the keyword period information input from the advertiser.

  As an example, the keyword period information may include information regarding the start time and end time of a period in which an advertisement related to the registered keyword can be displayed. In this case, the search advertisement reservation display system 400 may set an expected display period for the registered keyword based on the start time and the end time.

  As another example, the keyword period information may include information on the reference time and the period unit. In this case, the search advertisement reservation display system 400 matches different keywords registered by the advertiser for a period sequentially determined for each period unit from the reference time, and sets an expected display period for each different keyword. May be.

  Further, the information related to the advertisement may include at least a title and an explanatory word for the advertisement. In this case, the search advertisement reservation display system 400 may further set an expected display period for at least one character string included in the title and the explanation phrase based on character string period information further input from the advertiser. Here, when the advertisement is displayed in the expected display period set for the at least one character string, the at least one character string may be displayed together with the title and the explanation phrase.

  The character string period information may include information regarding a start time and an end time of a period in which at least one character string can be displayed. In this case, the search advertisement reservation display system 400 may set the period set by the start time and the end time as an expected display period for at least one character string. Here, at least one character string may be input by the advertiser together with the character string period information.

  Further, the character string period information may include information on the reference time and the period unit. In this case, the search advertisement reservation display system 400 may set a predicted display period for the at least one character string by matching different keywords to a period sequentially determined for each period unit from a reference time. Good. Here, different keywords include a keyword registered by the advertiser, a product name or model name of a product included in the advertiser's product database, or a keyword included in the product name or model name. But you can.

  In step S530, the search advertisement reservation display system 400 compares the product sales period of the product related to the advertisement with the set expected display period, and determines whether or not the advertisement can be displayed.

  As already explained, the search advertisement database may be linked to the advertiser's product database. Here, the search advertisement reservation display system 400 extracts information related to the product related to the advertisement from the product database, and the product sales period is set for the keyword registered for the advertisement in the extracted information. Whether the advertisement can be displayed may be determined in comparison with the expected display period. In this case, the information on the product may be extracted from the product database based on a comparison result between the keyword registered by the like search and the product name of the product or the model name of the product.

  Further, the search advertisement reservation display system 400 may further determine whether not only the keyword but also the character string is included in the title and the explanation phrase. That is, as already described, the information related to the advertisement may include at least a title and an explanatory word for the advertisement, and at least one character included in the title and the explanatory word based on the character string period information further input by the advertiser. An expected display period for the column may be further set. Here, the search advertisement reservation display system 400 compares the product sales period and the expected display period with respect to at least one character string among the information about the product extracted from the product database, and at least one character string is the title. And whether it is included in the explanatory word may be further determined.

  Information related to the advertisement determined to be displayable and information related to the expected display period may be transmitted to the advertisement display server, and the user's search term input to the advertisement display server during the expected display period and the registered keyword May correspond to each other, information about the advertisement may be displayed to the user. Here, the advertisement display server may correspond to the advertisement display server 220 described in FIG.

  FIG. 6 is a block diagram for explaining another example of the internal configuration of the search advertisement reservation display system in one embodiment of the present invention. The search advertisement reservation display system 600 according to the present embodiment may correspond to the advertisement display server 220 described with reference to FIG. The search advertisement reservation display system 600 may include an advertisement display database 610, an advertisement search unit 620, and an advertisement provision unit 630 as shown in FIG.

  The advertisement display database 610 stores and retains information related to the advertisement of the advertiser, the keyword registered for the advertisement, and the expected display period set for the registered keyword in association with each other. Here, the information about the advertisements associated with each other, the information about the registered keywords, and the information about the expected display period may be received in conjunction with the search advertisement database of the advertisement registration server. Here, the advertisement registration server may correspond to the advertisement registration server 210 described in FIG. 2 or the search advertisement reservation display system 400 described in FIG.

  Here, the expected display period is set in the advertisement registration server based on the keyword period information input to the advertisement registration server by the advertiser. As an example, the expected display period may be set for a keyword registered in the advertisement registration server based on a start time and an end time included in the keyword period information. As another example, the expected display period matches different keywords registered by the advertiser with respect to a period that is sequentially determined for each period unit from the reference time according to the reference time and the period unit included in the keyword period information. May be set.

  Further, the information related to the advertisement may include at least a title and an explanatory phrase for the advertisement. In this case, the expected display period may be set for at least one character string included in the title and the explanatory word in the advertisement registration server based on the character string period information input to the advertisement registration server by the advertiser. Good. The at least one string may be included in the title and descriptive phrase and displayed together when the retrieved advertisement is provided to the user.

  As an example, the character string period information may include information regarding a start time and an end time of a period in which the at least one character string can be displayed. Here, the expected display period may be set for at least one character string in a period set by the start time and the end time. At least one character string may be input by the advertiser along with the character string period information.

  As another example, the character string period information may include information regarding the reference time and the period unit. In this case, the expected display period may be set for at least one character string by matching different keywords with respect to the period sequentially determined for each period unit from the reference time. Here, different keywords include a keyword registered by the advertiser, a product name or model name of a product included in the advertiser's product database, or a keyword included in the product name or model name. But you can.

  In addition, the search advertisement database included in the advertisement registration server may be linked to the advertiser's product database. Here, in the advertisement registration server, information related to the product related to the advertisement is extracted from the product database, and the product sales period is compared with the expected display period set for the registered keyword in the extracted information. Thus, whether to display the advertisement may be determined. Here, the search advertisement reservation display system 600 may receive information from the advertisement registration server as to whether or not the advertisement can be displayed and determine whether or not to display the advertisement. Here, the information on the product may be extracted from the product database based on a comparison result between the keyword registered by the like search and the product name of the product or the model name of the product.

  Furthermore, as already described, the information about the advertisement includes at least a title and an explanatory word for the advertisement, and is included in the at least one of the title and the explanatory word based on the character string period information input to the advertisement registration server by the advertiser. An expected display period for the character string may be further set. Here, in the advertisement registration server, the product sales period is compared with the expected display period for at least one character string among the information about the product extracted from the product database, and at least one character string has a title and an explanatory phrase. It may be further determined whether or not it is included. That is, the search advertisement reservation display system 600 receives, from the advertisement registration server, information on whether at least one character string is included in the title and the explanation phrase, and adds to the title and explanation phrase of the character string. May be determined.

  The advertisement search unit 620 searches the advertisement display database for an advertisement stored in association with a keyword corresponding to the search term input by the user and an expected display period corresponding to the time when the search term is input. That is, when an expected display period for a keyword is set, an advertisement related to the keyword may be searched from the advertisement display database only during the set expected display period.

  The advertisement providing unit 630 provides an advertisement retrieved from the advertisement display database to the user. Therefore, the advertiser can efficiently set the period during which the advertisement is displayed for the search advertisement, and the advertisement registration server performs pre-acceptance for the advertisement. By interlocking with, more accurate advertisement display becomes possible.

  FIG. 7 is a flowchart illustrating another example of a search advertisement reservation display method according to an embodiment of the present invention. The search advertisement reservation display method according to the present embodiment can be implemented using the search advertisement reservation display system 600 described with reference to FIG.

  In step S710, the search advertisement reservation display system 600 stores the information related to the advertiser's advertisement, the keyword registered for the advertisement, and the expected display period set for the registered keyword in association with each other. And hold. Here, the information about the advertisement associated with each other, the information about the registered keyword, and the information about the expected display period may be received in conjunction with the search advertisement database of the advertisement registration server. Here, the advertisement registration server may correspond to the advertisement registration server 210 described in FIG. 2 or the search advertisement reservation display system 400 described in FIG.

  Here, the expected display period is set in the advertisement registration server based on the keyword period information input to the advertisement registration server by the advertiser. As an example, the expected display period may be set for a keyword registered in the advertisement registration server based on a start time and an end time included in the keyword period information. As another example, the expected display period is a different keyword registered by the advertiser for each period sequentially determined for each period unit from the reference time based on the reference time and the period unit included in the keyword period information. May be set by matching.

  Further, the information related to the advertisement may include at least a title and an explanatory word for the advertisement. In this case, the expected display period may be set for at least one character string included in the title and the explanatory word on the advertisement registration server based on the character string period information input to the advertisement registration server by the advertiser. Good. At least one string may be displayed together in a title and descriptive phrase when the retrieved advertisement is provided to the user.

  As an example, the character string period information may include information regarding a start time and an end time of a period in which the at least one character string can be displayed. Here, the expected display period is a period set by the start time and the end time, and may be set for at least one character string. The at least one character string may be input from the advertiser together with the character string period information.

  As another example, the character string period information may include information regarding the reference time and the period unit. In this case, the expected display period may be set for at least one character string by matching different keywords for each period sequentially determined for each period unit from the reference time. Here, different keywords may include keywords registered by the advertiser, may include product names or model names of products included in the advertiser's product database, or keywords included in the product name or model name. May be included.

  In addition, the search advertisement database included in the advertisement registration server may be linked to the advertiser's product database. Here, in the advertisement registration server, information related to the product related to the advertisement is extracted from the product database, and among the extracted information, the product sales period is compared with the expected display period set for the registered keyword. Thus, whether to display the advertisement may be determined. Here, the search advertisement reservation display system 600 may receive information about whether or not to display advertisements from the advertisement registration server and determine whether or not to display the advertisements. Here, the information on the product may be extracted from the product database based on a comparison result between the keyword registered by the like search and the product name of the product or the model name of the product.

  Furthermore, as already described, the information related to the advertisement includes at least a title and an explanation phrase for the advertisement, and is included in the title and the explanation phrase set based on the character string period information input to the advertisement registration server by the advertiser. An expected display period for at least one character string may be further included. Here, in the advertisement registration server, the product sales period is compared with the expected display period for at least one character string among the information about the product extracted from the product database, and at least one character string has a title and an explanatory phrase. It may be further determined whether or not it is included. That is, the search advertisement reservation display system 600 receives from the advertisement registration server information regarding whether at least one character string is included in the title and explanation phrase, and determines whether to add to the title and explanation phrase of the character string. You may decide.

  In step S720, the search advertisement reservation display system 600 searches the advertisement display database for an advertisement stored in association with a keyword corresponding to the search word input by the user and an expected display period corresponding to the time when the search word is input. To do. That is, when an expected display period for a keyword is set, an advertisement related to the keyword may be searched from the advertisement display database only during the set expected display period.

  In step S730, the search advertisement reservation display system 600 provides the user with the advertisement searched from the advertisement display database. Therefore, the advertiser can efficiently set the period during which the advertisement is displayed for the search advertisement, and the advertisement registration server performs pre-acceptance for the advertisement. Therefore, the advertisement registration server search advertisement database and advertisement display By linking the database, more accurate advertisement display is possible.

  As described above, according to the embodiment of the present invention, it is possible to efficiently provide a search advertisement even when a product to be actually sold changes by day or hour, and when an advertiser registers a keyword, A search advertisement can be efficiently provided by setting the display time or the display time of a specific phrase included in the description phrase of the advertisement. In addition, when an advertiser registers a keyword, the keyword that is displayed on a specific date or a specific time unit, or a specific phrase included in the description phrase of the advertisement is automatically changed so that the search advertisement can be efficiently performed. The product database of the advertiser site and the search advertisement database where search advertisements are registered can be linked to easily update the product data of the products scheduled for sale, and at the same time specify the reservation display time. By comparing the displayable period and the merchandise sales period with respect to the keyword and the explanation phrase of the advertisement, the advertisement can be efficiently verified.

  The method according to embodiments of the present invention may be realized in the form of program instructions that can be performed by various computer means, and such program instructions may be recorded on a computer-readable medium. The recording medium may include a program instruction, a data file, a data structure, etc., alone or in combination. The recording medium and program instructions may be specially designed and configured for the purposes of the present invention, and may be known and usable by those skilled in the art of computer software technology. Good.

  As described above, the present invention has been described with reference to the limited embodiments and drawings. However, the present invention is not limited to the above-described embodiments. Various modifications and variations are possible from such an embodiment.

  Therefore, the scope of the present invention is not limited to the disclosed embodiments, but is defined by the claims and equivalents of the claims.

210: Advertisement registration system 220: Advertisement display system 230: Advertiser system 240: Search advertisement database 250: Advertisement display database 260: Product database

Claims (15)

A search advertisement database that stores and holds information related to an advertiser's advertisement and a keyword registered for the advertisement in association with each other , and works in conjunction with the advertiser 's product database ;
Based on the keyword period information input from the advertiser, the expected display period setting unit for setting a prediction display period for the registered keyword,
Wherein the product database to extract information on products related ads, compares the product sales period of the product associated with the advertisement of the extracted information, and the set predicted display period, the advertisement only contains an advertisement acceptance part, the to determine whether the display of,
The information about the advertisement includes a title and an explanatory word for the advertisement,
The expected display period setting unit
Further setting an expected display period for the at least one character string based on character string period information for the at least one character string included in the title and the description phrase further input from the advertiser;
The advertisement acceptance section
The product sales period and the by comparing the expected display period for at least one string, further including search advertisement reservation indication system to determine the display permission of the title and description phrases containing the string. The keyword period information includes information on a start time and an end time of a period in which an advertisement related to the registered keyword can be displayed,
The expected display period setting unit
The search advertisement reservation display system according to claim 1, wherein an expected display period for the registered keyword is set based on the start time and the end time. The at least one character string is displayed together with the title and the explanatory word when the advertisement is displayed in an expected display period set for the at least one character string. The search advertisement reservation display system according to claim 2 . The character string period information includes information on a start time and an end time of a period in which the at least one character string can be displayed,
The expected display period setting unit
The search advertisement reservation display system according to claim 3 , wherein a period set by the start time and the end time is set as an expected display period for the at least one character string. 5. The search according to claim 4 , wherein the information about the product is extracted from the product database by comparing the registered keyword with a product name of the product or a model name of the product by a like search. Advertisement reservation display system. Information related to the advertisement determined to be displayable and information related to the expected display period are transmitted to the advertisement display server,
The information related to the advertisement is displayed to the user when the search term of the user input to the advertisement display server and the registered keyword input to the advertisement display server correspond to each other during the expected display period. The search advertisement reservation display system according to any one of claims 5 to 6. An advertisement search unit for searching the search advertisement database for an advertisement stored in association with a keyword corresponding to a search term input by a user and an expected display period corresponding to a time when the search term is input;
An advertisement providing unit for providing the searched advertisement to the user;
The search advertisement reservation display system according to any one of claims 1 to 6 , further comprising: The keyword period information includes information on a reference time and a period unit,
The expected display period setting unit
The forecast display period for each of the different keywords is set by matching different keywords registered by the advertiser with a period sequentially determined for each of the period units from the reference time. The search advertisement reservation display system according to Item 1. The character string period information includes information on a reference time and a period unit,
The expected display period setting unit
Matching different keywords each other with respect to time which is sequentially determined for each of the period unit from the reference time, according to claim 3 or claim 4, characterized in that to set the expected display period for the at least one string Search advertising reservation display system described in. The different keywords are
Contains keywords registered by the advertiser,
Including the product name or model name of the product included in the advertiser's product database,
The search advertisement reservation display system according to claim 9 , further comprising a keyword included in the product name or the model name. A search advertising reservation display method,
The steps performed by the computer are
Associating information related to an advertiser's advertisement with a keyword registered for the advertisement, and storing and holding in a search advertisement database linked to the advertiser 's product database ;
Setting a prediction display period for the registered keyword based on the keyword period information input from the advertiser,
The extracts from the product database information on products associated with the advertisement, the advertisement compares the merchandise sales period of the product associated with the advertisement of the extracted information, and the set predicted display period Determining whether or not to display,
Only including,
The information about the advertisement includes a title and an explanatory word for the advertisement,
The step of setting the expected display period includes
Further setting an expected display period for the at least one character string based on character string period information for the at least one character string included in the title and the description word further input from the advertiser,
The step of determining whether or not to display the advertisement includes:
The product is compared with the expected display period sales period and for the at least one string, further including search advertisement book display method determining the permission of display of the title and description phrases containing the string. The keyword period information includes information on a start time and an end time of a period in which an advertisement related to the registered keyword can be displayed,
The step of setting the expected display period includes
Search advertisement reservation indication The method of claim 1 1, characterized in that setting the prediction display period for the registered keywords based on the start time and the end time. Information related to the advertisement determined to be displayable and information related to the expected display period are transmitted to the advertisement display server,
If the estimated input to the display period to the advertisement display server the user search terms and the registered keywords correspond to each other, according to claim 1 1, wherein the information about the ads are shown to the user Or the search advertisement reservation display method of 12 . Searching the search advertisement database for an advertisement stored in association with a keyword corresponding to a search term input by a user and an expected display period corresponding to a time when the search term is input;
Providing the searched advertisement to the user;
Search advertisement reservation indication The method according to claims 1 1 to any one of claims 1 to 3, further comprising a. Computer readable recording medium recording a program for executing the method of any one in the computer of claims 1 to 4 claim 1 1.

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