JP3655085B2 - Environment-driven information presentation device - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an environment-driven information presentation device that provides information that meets consumer needs at an optimal timing for the consumer.
[0002]
[Prior art]
Information provision in conventional advertising can be roughly classified into the following three types.
(1) Deferred type (Information disclosure that does not identify individuals such as street signboards)
(2) Individual intensive type (information transmission that identifies individuals, such as direct mail using email or e-mail, and solicitation)
(3) Broadcast type (TV, radio, etc., information transmission that does not specify individuals)
In the stationary type advertisement, since the signboard is simply deferred, once this is installed, the later cost is unnecessary. However, there is no guarantee that it will really be useful to passers-by, as its advertising content is set up regardless of whether it meets the needs of passing consumers. In addition, a signboard for a stationary type advertisement has a problem of obstructing traffic and aesthetics.
[0003]
The personalized advertisement is an advertisement in which a direct mail or a solicitation is sent to a consumer's destination acquired by some method. For example, it may correspond to a case where an advertisement of an item that seems to be in need, such as a desk or a bag, is sent to a family with children entering elementary school. However, if consumers have already purchased items such as desks and bags, direct mail and solicitation that are sent unilaterally are unnecessary for most consumers and may even cause inconvenience. . Furthermore, since unnecessary direct mail can be said to be a waste of paper resources, it is also a problem from the viewpoint of resource saving.
[0004]
Broadcast-type advertisements using public media such as TV, radio, newspapers, and weekly magazines do not cause information-specific problems because they are not information transmissions to specific individuals. However, it is difficult for consumers who are likely to have needs to determine whether or not the transmitted information is fully delivered. For example, since most viewers of children's programs are children, of course, some measures have been taken to concentrate advertising such as toys that are likely to attract children's attention. However, compared to personalized advertising, it is not always possible to advertise products that are truly effective for consumers 'needs, and a great deal of money is spent on making commercials that attract consumers' attention. The fact is that it is done. In addition, there is a problem that the consumer feels that the program being broadcast for the commercial is temporarily interrupted.
[0005]
By the way, a publicity method called a banner advertisement which is found on a web homepage of the Internet is known. This is a blinking display at one corner of the home page, and when an interested consumer clicks with a mouse or the like, the linked advertisement body is displayed. This banner advertisement has a drawback that it takes time to acquire data of the linked advertisement main body because the capacity of the communication line used in the current Internet is small. Or, as consumers become accustomed to displaying simple banner advertisements that merely blink, attention will be paid.
[0006]
By the way, recently, an attempt has been made for a new advertising method that accumulates consumer purchasing information using a Web browser, analyzes the consumer's needs based on this information, and sends the appropriate advertisement by e-mail or the like. It has come to be. However, in order to accurately grasp the consumer's needs, a considerable amount of personal information (profile) of the consumer has to be input by the consumer himself / herself. This puts a burden on the consumer. In addition, simply advertising a product that matches the trend of conventional purchasing information to the consumer, there is a problem that it is not easy to follow the changes in the consumer's dynamic needs and is easy to dwarf. In addition, all means for presenting information to consumers have a similar configuration, and there is not much difference in advertising effectiveness.
[0007]
Also, in connection with the information filtering push service, attempts have been made to select and present advertisements to consumers according to the consumer's preference based on the category selected as the Web home page that the consumer wants to acquire. However, even in this case, most of the means for presenting information to consumers is direct mail. Promotional media such as direct mail will be completely lost if consumers decide that they are not needed and throw them away without opening or delete them from the email folder. End up.
[0008]
In addition, when a banner advertisement information is presented on a part of a Web browser, the consumer often considers the information presentation unnecessary for the user without confirming the presented information, that is, the user cannot click the information. It is.
[0009]
The above-mentioned various problems in publicity are whether they are really suitable for the needs of consumers or whether they are in a suitable state for obtaining such information. It is considered that the cause is that the advertising content is unilaterally distributed regardless of the above.
[0010]
[Problems to be solved by the invention]
The present invention has been made in view of such circumstances, and it eliminates the trouble of selecting and selecting desired information from information unnecessary for the information presenter, while providing information to the information presenter. It is an object of the present invention to provide an environment-driven information presentation device that can perform effective information presentation in a timely manner without getting bored.
[0011]
[Means for Solving the Problems]
In order to solve the above problems and achieve the object, the present invention is configured as follows.
In other words, the environment-driven information presentation device of the present invention includes environmental information input means (comprising a medium such as a video camera or a microphone) for inputting environmental information around the information presenter (user such as a consumer), Analysis rule storage means for storing an analysis rule for determining the timing of information presentation, and analyzing the environment information input from the environment information means and matching the analysis rule stored in the analysis rule storage means Analysis means for performing, when matching with an analysis rule is established in the analysis means, a selection means for selecting predetermined presentation information according to the contents of the environment information, and the presentation information selected by the selection means Presenting means for presenting to the information presenter according to the timing.
[0012]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[First Embodiment]
FIG. 1 is a block diagram showing a schematic configuration of an environment-driven information presentation apparatus according to the first embodiment of the present invention. This apparatus analyzes an environment information input unit 10 that acquires information representing an environment around a user, an analysis rule storage unit 11 that stores an analysis rule, and environment information that is input from the environment information input unit 10 By matching with the analysis rule stored in the rule unit 11, the analysis unit 12 for determining the timing of information presentation, and the information to be presented to the user are selected based on the analysis result of the analysis unit 12. It is comprised by the selection part 13 and the presentation part 14 which presents the information which the selection part 13 selected.
[0013]
The environment information input unit 10 includes media such as a video camera and a microphone, for example, and acquires information representing the environment around the user. As a result, it is possible to determine what the user is currently in (for example, whether he is busy preparing dinner, or whether the housework is in a relatively idle state).
[0014]
The analysis rule stored in the analysis rule storage unit 11 is, for example, an enumeration of symbols such as “caaa” as shown in FIG. This analysis rule is a series of objects in which information of a plurality of media input to the environment information input unit 10 is collected in a certain unit, and this object series is used to determine the timing for presenting information to the user. Used.
[0015]
Before describing the object series, a method for converting the multiple media information input from the environment information input unit 10 into an object will be described in detail.
FIG. 2, for example, assumes that audio and video stream data has been input as environment information, and shows how these are being input over time. The sound is first divided into parts with and without sound. In FIG. 2, a portion with sound (here, a portion exceeding a certain volume) is indicated by a solid rectangle, and a portion without sound is indicated by a dotted rectangle. On the other hand, in the video, a portion representing motion (in this case, the presence or absence of “motion” is determined based on a motion vector used for compression in MPEG2 or the like) is indicated by a solid rectangle, The missing part is indicated by a dotted rectangle.
[0016]
As a result, as shown in FIG. 2, in the sound and the video, the solid rectangular portion and the dotted rectangular portion are shifted in time. If it remains as it is, it is difficult to handle sound and video in a lump. Here, both are integrated into an object so that they can be handled together. Here, an object set so as to be handled as a unit is referred to as a related object.
[0017]
First, in order to group both sound and video, for example, the following simple rule is defined.
・ Rule 1: Delimit at the boundary between the part with and without sound
・ Rule 2: Divide at the boundary between the moving part and the non-moving part of the video
・ Rule 3: Do not divide the part with sound and the part showing the movement in the video.
・ Rule 4: Divide the part without sound and the part representing the movement in the video.
When objectification is advanced in accordance with this rule, a sounded part (s1) starts after a soundless part first. Here, since the rule 1 is matched, if the environment information is divided at this boundary and the object is formed, the part (m1) representing the motion of the video is divided, so the rule 3 is met. Therefore, it is not delimited here. Then, even if it tries to divide at the end of (s1), it does not divide because it does not match rule 3.
[0018]
Next, since it matches rule 2, it tries to divide the environment information at the end of (m1), but at this time it can be separated because it matches rule 4 because there is no sound. Here, the first related object (obj1) is finally created.
[0019]
Similarly, the related objects as shown in FIG. 2 are finally obtained.
For this objectification, methods other than those described here (for example, “Information storage device, information storage search device and information storage method” described in Japanese Patent Application No. 9-221642) are used. It is also possible.
[0020]
Next, the series of related objects obj 1, obj 6, created here is converted into series data (,, a, a, c, a, a as shown in the analysis unit 12 of FIG. 1. , A, c, a, a, a) will be described.
[0021]
First, when generating related objects, attributes are added to each object in the following format, for example, depending on whether the object contains sound or whether there is a moving part of the video. To go.
[0022]
First, since obj1 has a sound and includes a motion part of an image, this attribute is based on, for example, a description of a basic language.
Objects (1). IsSoundMotion
The value 1 representing true is substituted for this attribute. “Objects (1)” indicates that Objects is a related object, and “(1)” indicates that it is the first object. IsSoundMotion represents an attribute indicating that there is a sound and a motion. “.” Indicates that the attribute on the right side is added to the object on the left side.
[0023]
Similarly for Obj5,
Objects (5). IsSoundMotion
The value of is 1.
[0024]
Similarly, Obj2 and Obj4 have no sound and no video movement.
Objects (2). No
Objects (4). No
It is expressed. No indicates an attribute having neither sound nor video motion, and a value 1 is substituted.
[0025]
Similarly, Obj3 is sound only,
Objects (3). IsSound
And the value 1 is substituted. If the nth object is the motion part of the video,
Objects (n). IsMotion
The value of is 1.
[0026]
As described above, “a” and “c” are associated with the attributed object by paying attention to the attribute. For example, in this example, “a” is associated with an object having the No attribute, and “c” is associated with an object having the IsSoundMotion attribute. Arranging the objects associated in this way in order, for example,
(,,, a, a, c, a, a, a, c, a, a,)
Such a series (object series) is obtained.
[0027]
Alternatively, it is possible to perform a process such as personal authentication or image recognition, and associate an object with further detailed attributes with c or a. In that case, for example, if the speech is analyzed by speaker recognition and the speech at Obj1 is authenticated as Mr. A,
Objects (1). IsPerson A
As described above, an attribute IsPersonA indicating that Mr. A has been authenticated is added to the object, and a true value of value 1 is assigned to the attribute.
[0028]
Next, how the analysis unit 12 performs matching with the analysis rule stored in the analysis rule storage unit 11 based on this series will be described.
“Caaa” and “ac * a” stored in the analysis rule storage unit 11 indicate how many “a” and “c” attributes generated as described above are arranged. “C *” indicates that at least one or more “c” may be arranged.
[0029]
Here, the matching by the analysis unit 12 is simple pattern matching with the analysis rule stored in the analysis rule storage unit 11 for the object series representing the environment input from the environment information input unit 10.
[0030]
Of the object series (,, a, a, <c, a, a, a>, c, a, a) input from the environment information input unit 10, the part enclosed in square brackets is the analysis rule storage unit 11 Matches "caaa" stored in The arrangement of the objects “aaa” indicates that the state where there is no sound and no movement of the video is continued three times following the state where the video with sound and movement exists. The user decides to be free.
[0031]
The selection unit 13 includes a rule “caaa” and information to be presented to the user when the user is free, for example,
(Caaa, “How about going out to a department store?”)
When the rule “caaa” matches in the analysis unit 12, the selection unit 13 selects a set of information corresponding to this rule (state, presentation information). This is called combination information.
[0032]
Of the combination information selected by the selection unit 13, the presentation information is reproduced from the speaker of the presentation unit 14 with the sound “How about going out to the department store?” And presented to the user.
[0033]
In addition, although the presentation part 14 presents presentation information at a predetermined timing, the following may be considered as the timing mentioned here.
Time delay (time delay): Presented immediately after the analysis unit 12 matches the analysis rule or after a time delay of 5 seconds.
-Periodicity: In periodic information presentation, presentation information is switched every minute, or switched every five minutes.
[0034]
Here, for example, a time delay is set as the timing.
FIG. 3 is a flowchart showing the schematic operation of the present embodiment described above. That is, first, environment information is acquired (step 301), and the acquired information is converted into an object in the analysis unit 12 (step 302). Then, it is determined whether or not the rule represented by this information matches the rule stored in the analysis rule storage unit 11 (step 303), and the selection unit 13 selects information that matches the matched storage. This is presented (step 304).
[0035]
[Effect of the first embodiment]
According to the environment-driven information presentation device of the first embodiment described above, information suitable for the user's situation is presented at an appropriate timing based on the environment information input from the media. Therefore, effective information presentation can be realized. Therefore, it is possible to improve the problems caused by unilateral information presentation from the supplier, such as increasing the amount of unnecessary paper scraps and obstructing the user's work as in the case of the conventional direct mail.
[0036]
[Modification of First Embodiment]
In the first embodiment, sound and video are taken as examples of environment information, but the present invention is not necessarily limited to this, and information from other media can also be used. Alternatively, even when the same media is used, it is possible to change the installation location and use a plurality of these. For example, it is possible to install a plurality of cameras for video and to integrate these data into an object for analysis.
[0037]
Also, the method of adding attributes to the object is not limited to the method and description method described here.
Moreover, in this embodiment, although the selection part 13 has memorize | stored the combination (combination information) of the rule and the information which should be shown corresponding to it, The content is not limited to a specific thing. For example, if the analysis rule storage unit 11 stores only an analysis rule representing a state in which the user is free, the selection unit 13 may always select information such as “How about going out for a walk?”, For example.
[0038]
Furthermore, when matching with a certain analysis rule is established, information should be presented immediately, after a certain time delay, or what time until the user reacts to the presented information The temporal selection as to whether information should be presented in a cycle may be included in the combination information and stored.
[0039]
For example,
(Caaa, “How about going out to a department store?”, T = 0)
For example, when the pattern “caaa” is matched, information is presented after t seconds (in this case, after 0 seconds).
[0040]
Or
(Caaaa, “How about going out to the department store?”, Rp = 3 & ur = No)
For example, if the pattern “caaa” is matched, information such as “aaaaa” indicating a reaction from the user (ur: user reaction) is input at intervals of rp (in this case, 3 minutes). To present.
[0041]
FIG. 4 is a flowchart showing the operation related to such repeated presentation.
Prior to input of environmental information, first, the parameter R for storing the presence / absence of repeated information, the period t0, the counter t of the presentation time, and the memory M for storing the information to be repeatedly presented are cleared (step 401).
[0042]
Thereafter, environment information is acquired (step 402), and objectification is performed as described in the first embodiment (step 403). Next, matching with the rules stored in the analysis rule storage unit 11 is performed (step 406). If a match is established, it is checked whether there is a designation of repeated presentation (step 407). If specified, the repeat flag R is set to 1, the information is stored in M, the repeat cycle is stored in t0, and the count-up is started (step 408).
[0043]
Then, at time t0 (step 409), information is presented (step 410). This repeated presentation is performed by background processing until a reaction is received from the user (in FIG. 4, it is omitted because the flow becomes complicated). Therefore, in step 404, it is checked whether or not the reaction is a user reaction (Yes or No). If it is a reaction and matching with the pattern described in “ur” is established, the flag R of the information repeatedly presented in step 405 and the memory M, t0, and t are cleared.
[0044]
On the other hand, when the presentation is not repeated (step 407 = NO), it is checked whether the presentation time is designated (step 411). If specified, the value is stored in t0 (step 412), and information is presented when the specified time is reached (step 409) (step 410). This set time is cleared in steps 413 and 414.
[0045]
In addition,
(Caaa, “How about going out to a department store?”, Date = “12/25”)
Thus, when the pattern “caaa” is matched, the value of “date” indicating the time designation condition for information presentation is referred to, and the date on which this matching is performed is Christmas on December 25 It is also possible to present information in a timely manner, such as presenting only information.
[0046]
Alternatively, as another example of combination information, different types of presentation information for one rule may be used, for example,
(Caaaa, “How about going out to a department store?”: “Tomorrow, there will be a new car presentation” ...) and present it by randomly presenting it with random variables. Information may be prevented from becoming obsolete.
[0047]
[Second Embodiment]
The environment-driven information presentation apparatus according to the first embodiment described above acquires environment information including the user, analyzes the information, and presents the information at a timing suitable for the user. According to such an embodiment, when the user's behavior does not change so much, the information acquired from the environment information input unit 10 also does not change so much, and the same information is often presented and becomes obsolete at an early point. There is a possibility. Or, even if information is presented, there is a possibility that only general information such as “How about going out to a department store?” Lacks freshness of information and cannot present information that attracts the user's attention.
[0048]
The second embodiment of the present invention solves such a problem and is configured to suppress the obsolescence of the presentation information and present fresh information to the user.
FIG. 5 is a block diagram showing a schematic configuration of the environment-driven information presentation apparatus according to the present embodiment. This apparatus is configured by adding an analysis rule transmitting unit 20, an analysis rule receiving unit 21, and an analysis rule adding unit 22 to the schematic configuration of FIG. 1 according to the first embodiment. The same parts as those in the first embodiment are given the same reference numerals.
[0049]
In the apparatus according to the second embodiment, the analysis rule reception unit 21 can receive information indicating the timing of information presentation and presentation information transmitted from the analysis rule transmission unit 20. The analysis rule transmission unit 20 is included in the system on the supplier (advertiser etc.) side of the presentation information.
[0050]
In addition, the apparatus according to the present embodiment includes an analysis rule adding unit 22. The analysis rule adding unit 22 is means for adding the analysis rule received from the analysis rule receiving unit 21 to the analysis rule storage unit 11.
[0051]
The analysis rule transmission unit 20 is, for example,
(Aaaee “Thank you for your hard work. Would you like to eat this to get nutrition?”)
And the still image etc. (nutrient food (new sale!)) Of the food subject to advertisement corresponding to “this” are transmitted to the environment-driven information presentation device.
[0052]
Here, “e” in the analysis rule is a new object representing a state of “sighing”, for example. That is, “aaaee” means that no sound or moving image is obtained, and information is presented when a state of sighing continues.
[0053]
FIG. 6 is a flowchart showing an operation flow until the information transmitted from the analysis rule transmission unit 20 is stored in the analysis rule storage unit 11.
First, in step 601, when the reception of the analysis rule from the analysis rule transmitting unit 20 is detected, the process proceeds to step 602. Then, it is determined whether or not the same rule as the received analysis rule already exists in the analysis rule storage unit 11 (step 602). If the same analysis rule does not exist, the received analysis rule is stored in the analysis rule storage unit 11 (step 604). On the other hand, if the same analysis rule already exists, the user is asked for permission to overwrite the analysis rule (step 603). Here, when the user permits, the received analysis rule is overwritten on the analysis rule in the analysis rule storage unit 11. On the other hand, if permission from the user is not obtained, for example,
(Caaa, “How about going out to a department store?”)
Only the presentation information “Thank you for your work. Would you like to eat and nourish?” Is added (step 605).
[0054]
Since the processing such as matching after the information transmitted from the analysis rule transmitting unit 20 is stored in the analysis rule storage unit 11 as described above is the same as that in the first embodiment (steps 303 and after), the description will be given. Omitted.
[0055]
[Effects of Second Embodiment]
According to the embodiment described above, through the communication means composed of the analysis rule transmitting unit 20 and the analysis rule receiving unit 21, “what type of user should be matched”, “what information is presented when matched” Since the analysis rule indicating “?” Is continuously sent from the supply source (advertiser or the like) of the presentation information, the information presented to the user and the timing of presenting such information can be diversified. Therefore, the freshness of the presentation information can be maintained, and there is no fear that it will become obsolete.
[0056]
[Modification of Second Embodiment]
First, in any of the first and second embodiments, it is not specified by what means the information presentation is performed. For example, the place where information is presented is not limited to a computer screen such as a PC. For example, it is possible to display on the screen of a television apparatus provided with communication means such as the Internet via the outside and a telephone line.
[0057]
Alternatively, instead of performing the information presentation on the screen, the voice may be presented by a housework robot or a stuffed toy. Also, it is possible to present specific information even if the domestic robot touches the user's shoulder to call attention.
[0058]
Next, the analysis rule received by the analysis rule receiving unit 21 can be modified to include parameters such as timing in addition to the presentation information. In the second embodiment, the analysis rule is edited by adding a new analysis rule using communication means. However, this editing is not limited to adding, for example,
(Aaaee, "Thank you for your hard work. Would you like to eat this to get nutrition?", Delete)
As such, when an analysis rule to which a parameter for deleting an analysis rule is added is received,
(Aaaee, “Thank you for your hard work. Would you like to eat this for nutrition?”)
If the analysis rule is already stored, it may be deleted.
[0059]
The editing of the analysis rule is not limited to such additions and deletions, and anything that changes the analysis rule may be used.
Next, although the second embodiment includes only receiving means, a transmitting means is further added, and for example, a user who has received information presentation regarding product promotion gives an ordering instruction for the corresponding product via the transmitting means. It is also possible to have a system configuration that can produce In this case, the system recognizes an ordering instruction from the user and performs communication processing related to ordering of the corresponding product.
[0060]
Next, in the second embodiment, the description has been given on the assumption that information sent from the advertiser is received via the communication means. However, the information is obtained via a recording medium such as a DVD instead of the communication means. You may do it. For example, when a DVD such as a movie is mounted, advertisement information included in the DVD, timing information of the presentation, and the like are detected, and the analysis rule adding unit 22 adds this information to a predetermined analysis rule.
[0061]
The timing of adding information to the analysis rule can be any time. For example, the user may be watching a DVD movie loaded in the apparatus. Such a recording medium is not limited to a DVD, and any medium can be used as long as information can be input to the apparatus from the outside, such as a CD-ROM or an IC card. Thereby, it is possible to obtain the same effect as when the analysis rule is edited through the communication hand.
[0062]
Next, in 2nd Embodiment, although the selection part 13 selected at least one from several presentation information and this demonstrated as what the presentation part 14 presents, the information previously shown to the user was shown. For example, it may be configured to select information different from information presented in the past. For example, the set of (state, presentation information) stored in the selection unit 13 is
(Caaa, “High-end product A has been released. Full functionality”: “Commodity product B has been released. It has the minimum required functions.”)
If there are multiple pieces of presentation information corresponding to a certain state and the user has been impressed with the presentation of information about the product B in the past, Information on product A different from B is presented. Thereby, information satisfying the user's request can be presented.
[0063]
[Third Embodiment]
The environment-driven information presentation apparatus according to the first embodiment described above obtains information representing the environment where the user is placed and analyzes the information to present the information at a timing suitable for the user. The apparatus of the second embodiment receives information to be presented to the user and information specifying the timing for presenting the information from a supplier (such as an advertiser) of the presentation information, and displays the contents of the presentation information and the presentation timing. By changing, it was possible to present information without getting bored. In the devices of the first and second embodiments, whether the information supply source such as the advertiser has actually presented the user with the advertisement information incorporated into the device or the transmitted advertisement etc. I can't know how.
[0064]
The third embodiment is configured to solve such a problem. That is, the environment-driven information presentation device according to the third embodiment communicates with a supplier (advertiser or advertising agency) of the presentation information so that the device presents information (including advertisement) to the user. , The supplier is notified that the information has been presented (information presentation result).
[0065]
Thereby, for example, the advertiser who is the supplier of the presentation information can know whether or not the advertisement information incorporated into the device or transmitted to the device is actually presented to the user. Further, it is possible to know how effective the timing specified by the advertiser is, and to which user the advertisement is presented.
[0066]
FIG. 7 is a block diagram showing a schematic configuration of the environment-driven information presentation apparatus according to the present embodiment. In the present embodiment, a presentation result transmission unit 30 is added to the schematic configuration of FIG. 1 according to the first embodiment. The presentation result receiving unit 31 is included in the system on the supplier side of the presentation information. The same parts as those in the first embodiment are given the same reference numerals.
[0067]
In this embodiment, for the information selected by the selection unit 13, for example,
(Caaaa, “How about going out to a department store?”, 123-45-6789)
In this way, a destination such as a telephone number is added at the end. This destination is not limited to a telephone number, but may be any destination as long as it can be recognized as a destination of a supplier that sends a presentation result.
[0068]
When this information is presented to the user, the presentation result transmitting unit 30 notifies the supplier of the presentation information that this information has been presented.
Specifically, when information is selected by the selection unit 13, the presentation result transmission unit 30 identifies a destination added to the information, and the destination includes, for example,
(Caaa, “How about going out to a department store?”)
Thus, the contents presented to the user are transmitted to the presentation result receiving unit 31. For example, a modem or the like is used for this transmission, and a connection is established by calling the telephone number of the destination of the supplier to establish communication.
[0069]
The presentation result receiving unit 31 starts communication by the telephone received from the presentation result transmitting unit 30 and receives the presentation result. Thereby, the presentation result receiving unit 31 can know that the received content information has been presented.
[0070]
The operations until the presentation unit 14 presents the presentation information selected by the selection unit 13 based on the analysis rule are the same as those in the first embodiment and the second embodiment. FIG. 8 is a flowchart showing the flow of processing until the presentation information selected by the selection unit 13 is transmitted and the advertiser as the supplier receives the transmission information.
[0071]
The presentation result transmission unit 30 checks whether the selection unit 13 has selected the presentation information (step 801). When the presentation information is selected, the process proceeds to step 803, and when it is not selected, the process returns to step 801 (step 802). When the presentation information is selected, a destination to which the selected presentation information is transmitted is checked (step 803). Information presented to the destination is transmitted by communication (step 804).
[0072]
On the other hand, the advertiser side receives the presentation information transmitted from the presentation result transmitting unit 30 through communication via the presentation result receiving unit 31.
[Effect of the third embodiment]
According to this embodiment, the advertiser who is the supplier of the presentation information can know whether or not the information to be presented has been actually presented to the user. Thereby, for example, it is possible to quantitatively calculate a sponsor fee to be paid to the information presentation agent according to the number of times of information presentation to the user.
[0073]
In addition, it is possible to quantitatively analyze how information is presented, and to create an advertisement that is more effective for the user when the advertisement is next transmitted.
[Modification of Third Embodiment]
In the second embodiment, as the presentation result, for example,
(Caaa, “How about going out to a department store?”)
The presentation result was transmitted / received using the information selected by the selection unit 13. However, any information can be transmitted and received as long as it is possible to know that the information has been presented. For example, even if the content of the information is not included, when the information is presented, the presentation result transmitting unit 30 only connects to the presentation result receiving unit 31, and the type of information notified to the destination is one type. If it is, it can be seen that the information has been presented. This method is effective even when there are a plurality of types of information and it is desired to know that any one of the plurality of information has been presented.
[0074]
For example, an identifier such as (No. 003) may be added to the apparatus, and the identifier may be included in the content of information to be transmitted / received. Then, it is possible to know which device has presented the information.
[0075]
In the third embodiment, for example, an advertiser can know that information has been presented. At this time, privilege information such as a discount is calculated for the user who has actually presented the information. Thus, the information may be distributed to the user who has presented the information. This makes it possible to present information according to the user's preference, and to promote the user's willingness to receive the information presenting by the present apparatus, and hence the willingness to purchase products by the information presenting.
[0076]
[Fourth Embodiment]
The fourth embodiment is based on not only environmental information around the user but also environmental information from an object independent of the user (here, “artificial life” is taken as an example of a virtual object). The present invention relates to an environment-driven information presentation device that performs presentation.
[0077]
In any of the first to third embodiments described above, in order to analyze the timing appropriate for the user, information representing the environment around the user is acquired and used. In these embodiments, for example, if the user always performs the same action, the information acquired by the environment information input unit 10 will always be in the same pattern, so information may be often presented at the same timing. There is sex. If it does so, it will be able to foresee for some time at which timing information presentation will be performed, and it will become possible to attract a user's attention.
[0078]
Also, if the user always receives information from the same device, the user may get bored with the information presented from the device itself. The fourth embodiment solves such a problem.
[0079]
In the fourth embodiment, as information used by the analysis unit 12 to analyze timing suitable for the user, not only the environment information of the user but also the digital that the user keeps other than the apparatus of the present embodiment It also adds environmental information from pets (artificial life forms), in other words, objects that are independent of the user. Thereby, the timing of information presentation can be diversified.
[0080]
In addition, it is possible not only to present information from the same device at all times, but also to present various information such as information presentation based on a request from a digital pet, so that the user is not bored.
[0081]
FIG. 9 is a block diagram illustrating a schematic configuration of an environment-driven information presentation device according to the fourth embodiment. This embodiment is different from the above-described schematic configuration of FIG. 1 according to the first embodiment in that an external information input unit 40 for inputting information on an object independent of a user such as a digital pet, and a selection unit 13 And a presentation method selection unit 41 that selects a presentation method of the presentation information selected by (1) is added. The same parts as those in the first embodiment are given the same reference numerals.
[0082]
The presentation method selection unit 41 selects the presentation method of presenting the presentation information selected by the selection unit 13 as it is when performing normal information presentation, and presents the information presentation based on the external input information from the external information input unit 40. When performing, the presentation method which presents the said presentation information as a request | requirement from a digital pet is selected.
[0083]
In the present embodiment, the state (external information) of the digital pet input from the external information input unit 40 is similar to the environment information input unit 10.
(..., s, s, s, u, s, s, s, s, s, t)
Are input to the analysis unit 12 as a series. Here, “s” means that the digital pet is in a normal state, “t” means that exercise is insufficient, and “u” means that the stomach is hungry.
[0084]
The analysis unit 12 handles the digital pet sequence input from the external information input unit 40 independently of the environment information input from the environment information input unit 10.
The analysis rule storage unit 11 represents an analysis rule for analyzing the sequence input from the external information input unit 40, for example, (t, u), and stores it similarly to the analysis rule for the environment information. The analysis unit 12 analyzes the status of the digital pet by a method similar to the matching between the sequence representing the environment information and the analysis rule of the environment information. Here, since the state “t” is input from the external information input unit 40 and matches the analysis rule “t” stored in the analysis rule storage unit 11, the analysis unit 12 does not have enough exercise for the digital pet. Judge that there is. External information input and analysis are performed in parallel with environmental information input and analysis.
[0085]
For example, the selection unit 13 includes a rule “t” and information to be presented to the user when the digital pedal is insufficiently exercised.
(Caaaa, t, “How about going out to a department store?”)
Is stored as related. Here, when at least one of the rules “caaa” and “t” matches the related information in the analysis unit 12, the selection unit 13 combines information with (state, presentation information), that is,
(T, “How about going to a department store?”)
Select.
[0086]
Further, the presentation method selection unit 41 refers to the “state” portion of the combination information (state, presentation information) selected by the selection unit 13, so that the combination information is input by the environment information input unit 10. It is determined whether it is due to an input from the external information input unit 40, and in the case of an input from the environment information input unit 10, a presentation method of presenting the presentation information selected by the selection unit 13 as it is is selected. In the case of using external input information from the external information input unit 40, a presentation method for presenting the presentation information as a request from the digital pet is selected.
[0087]
Here, in the combination information (state, presentation information) selected by the selection unit 13, the state part is “t”, which is included in (t, u) stored in the analysis rule storage unit 11. It is determined that the input is from the information input unit 40, and the presentation information is presented to the user as a request from the digital pet.
[0088]
In the presentation method selection unit 41, for example,
(“How about going out?”, “Please take me!”)
(“I have”, “I want to see”)
As such, a table of a set such as “Ending when presented as it is” and “Ending when requested by a digital pet” is stored, and using this, the ending of the presentation information is determined according to the selected presentation method. Deform. In this example,
"How about going out to the XX department store?"
Since the presentation method that presents the presentation information as a request from the digital pet is selected, refer to the table and replace the “Would you like to go out” part with “Take me!”
"Please take me to the department store!"
It transforms into the presentation information.
[0089]
Next, the presentation unit 14 reproduces the presentation information “Please take me to the department store!” Generated by the presentation method selection unit 41 with the voice of the digital pet and presents it to the user. Display on the screen a video representing the gesture you want to take outside.
[0090]
In this way, for example, when presenting information for prompting the user to “go to ○ × department store” according to environmental information including the user, “How about going out to ○ × department store?” Is presented. In the case of environmental information, it can be done in various ways, such as “Please take me to the department store!”. Therefore, it can be expected that the user feels freshness even when the equivalent information is presented.
[0091]
The processes until the analysis rule is selected by the selection unit 13 are the same as those in the first embodiment, the second embodiment, and the third embodiment.
FIG. 10 is a flowchart showing the flow of processing until the presentation method selection unit 41 selects an information presentation method and information is presented by the selected method.
[0092]
When the sequence of information input from the environment information input unit 10 and the external information input unit 40 matches the rule stored in the analysis rule storage unit 11 in step 303 illustrated in FIG. 3, the selection unit 13 matches. The presentation information that matches the rule is selected (step 1001).
[0093]
Next, it is checked whether or not the matched rule is a digital pet rule (step 1002). If the rule is not a digital pet rule, the presentation method selection unit 41 proceeds to step 1004 to select “present as it is” and to step 1006. Transition. The presentation information selected by the selection unit 13 is presented as it is by the presentation unit 14.
[0094]
On the other hand, if the matched rule is a digital pet rule in step 1002, the presentation method selection unit 41 selects “digital pet required” (step 1003) and proceeds to step 1005. In this step, the presentation information is transformed in accordance with the presentation method of presenting the presentation information as a request from the digital pet to the user, and a frightening gesture that the digital pet wants to take outside is expressed. Generated video. The presenting unit 14 presents the presentation information transformed in step 1005 and the video image of the digital pet to the user (step 1006).
[0095]
[Effect of Fourth Embodiment]
According to the present embodiment, the timing of information presentation is generated based not only on environmental information around the user, but also on the status of objects other than the user, such as digital pets. For this reason, the user receives information presentation at various timings and in various methods. Therefore, the user feels fresh with respect to the information presentation, and does not feel bored with the information presentation.
[0096]
In addition, information presentation from the device is not always performed inorganically, for example, in the form of a request from a digital pet to which the user is attached. , It is possible to attract the user's attention in a form that is not pressed properly.
[0097]
[Modification of Fourth Embodiment]
In the above-described fourth embodiment, it has been described that an object other than the user such as an artificial life represented by a digital pet exists outside the apparatus. However, this may exist inside the apparatus.
[0098]
In the fourth embodiment, the environment information sequence around the user and the sequence of the external information input unit 40 are handled independently to analyze the timing of presenting information. The timing of presenting information may be generated by referring to the states of the two, such that the timing of presenting information generated by the digital pet is valid only when it seems to be free.
[0099]
Further, in the fourth embodiment, two types of “presentation as it is” and “digital pet is requested” are described as examples of the presentation method options stored in the presentation method selection unit 41. Is not limited to two types. For example, when a digital pet requests a user to make a gesture that he / she wants to go out, instead of displaying an image of the digital pet, an image expressing the gesture that the robot is intimidating may be displayed. Alternatively, various modifications and additions may be made such as making the digital pet's voice angry.
[0100]
Further, the analysis rule for performing transmission / reception described in the second embodiment may include a method of presenting information when the analysis rule is selected. Thereby, since the method of presenting information to the user itself changes, it becomes possible to perform information presentation that does not get bored.
The present invention is not limited to the first to fourth embodiments described above, and can be implemented with various modifications.
[0101]
【The invention's effect】
As described above, according to the present invention, the trouble of selecting and selecting desired information from information unnecessary for the information presenter is reduced, while the information presenter is timely and bored. It is possible to provide an environment-driven information presentation device that can provide effective information presentation to the information presenter.
[Brief description of the drawings]
FIG. 1 is a block diagram showing a schematic configuration of an environment-driven information presentation apparatus according to a first embodiment of the present invention.
FIG. 2 is a diagram showing generation of related objects according to the embodiment.
FIG. 3 is a flowchart showing a schematic operation of the embodiment.
FIG. 4 is a flowchart showing the operation of repeated presentation according to the embodiment.
FIG. 5 is a block diagram showing a schematic configuration of an environment-driven information presentation apparatus according to a second embodiment of the present invention.
FIG. 6 is a flowchart showing an operation flow until the information transmitted from the analysis rule transmission unit is stored in the analysis rule storage unit according to the embodiment;
FIG. 7 is a block diagram showing a schematic configuration of an environment-driven information presentation apparatus according to a third embodiment of the present invention.
FIG. 8 is a flowchart showing the flow of processing from when the presentation information selected by the selection unit is transmitted until the advertiser as the supply source receives the transmission information according to the embodiment;
FIG. 9 is a block diagram showing a schematic configuration of an environment-driven information presentation device according to a fourth embodiment of the present invention.
FIG. 10 is a flowchart showing a flow of information presentation processing according to the embodiment.
[Explanation of symbols]
10 ... Environmental information input section
11. Analysis rule storage unit
12 ... Analysis part
13 ... Selection part
14 ... presentation part
20: Analysis rule transmitter
21 ... Analysis rule receiver
22 ... Analysis rule addition part
30 ... Presentation result transmission unit
31 ... Presentation result receiver
40: External information input section
41 ... Presentation information selection section

Claims (7)

Environmental information input means for inputting environmental information around the information presenter;
An analysis rule storage means for storing an analysis rule for determining the timing of information presentation;
First analysis means for analyzing environment information input from the environment information means and matching with analysis rules stored in the analysis rule storage means;
First matching means for selecting first presentation information according to the contents of the environmental information when matching with an analysis rule is established in the first analysis means;
External information input means for inputting external information from other objects excluding the information presenter;
Second analysis means for analyzing external information input from the external information input means and matching with an analysis rule stored in the analysis rule storage means;
Second matching means for selecting second presentation information according to the content of the external information when matching with an analysis rule is established in the second analysis means;
A presentation method selection for discriminating between the first presentation information selected by the first selection means and the second presentation information selected by the second selection means and selecting a presentation method according to the discrimination result Means,
An environment-driven information presentation device comprising:   The environment-driven information presentation apparatus according to claim 1, further comprising a presentation unit that presents the presentation information selected by the selection unit to the information presenter according to the timing.   The environment according to claim 2, further comprising editing means for editing the analysis rule, the content of the presentation information selected by the first or second selection means, or a method of information presentation by the presentation means. Drive-type information presentation device. An analysis rule receiving means for receiving at least one of an analysis rule or presentation information transmitted from an information presenter;
An analysis rule received by the analysis rule receiving means is added to the analysis rule stored by the analysis rule storage means, or an analysis rule editing means for editing the analysis rule;
The environment-driven information presentation device according to claim 1, further comprising:   5. The environment-driven information presentation apparatus according to claim 1, further comprising selection result transmission means for transmitting a selection result of the presentation information by the first selection means to an information presenter.   6. The environment-driven information presentation device according to claim 5, further comprising means for receiving privilege information distributed from the information presenter in accordance with a transmission result of the selection result transmission means. Environmental information input means for inputting environmental information around the information presenter;
External information input means for inputting external information from other objects excluding the information presenter;
An analysis rule storage means for storing an analysis rule for determining the timing of information presentation;
First matching between the environment information input from the environment information means and the analysis rule stored in the analysis rule storage means, and external information input from the external information input means and stored in the analysis rule storage means An analysis means for performing a second matching with an analysis rule,
When the first matching is established, the first presentation information corresponding to the contents of the environment information is selected, and when the second matching is established, the second information corresponding to the contents of the external information is selected. A selection means for selecting presentation information;
A presentation method selection for discriminating between the first presentation information selected by the first selection means and the second presentation information selected by the second selection means and selecting a presentation method according to the discrimination result Means,
An environment-driven information presentation device comprising:

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