JP3517380B2 - Individual service providing system - Google Patents

Description

Description: BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to broadcasting and telephone lines, CA
An individual service that enables individual processing such as material delivery in response to a response from a viewer using an interactive television that allows the viewer to respond to the broadcasted content using a TV (cable TV) line or the like Regarding the provision system. 2. Description of the Related Art In recent years, interactive televisions that connect a home television receiver and a modem and can transmit a response from a viewer to a management center via a telephone line have begun to spread. Broadcasting stations broadcast viewer answer data together with normal program data, and viewers can view the answer data displayed on their home TV receivers and use the remote control attached to the TV to respond. I have. For example, a question and an option are displayed on the television, and the viewer selects a number corresponding to the option using a remote controller. The signal from the remote controller is transmitted to the management center via the modem, and the management center stores the answer from the viewer so that it can be used as a reference for the subsequent program creation. Also, when broadcasting information about a product, a remote control number or the like for requesting materials such as pamphlets for the product is displayed, and when the viewer presses the number with the remote control, the information on the material request is displayed at the management center. , And the materials will be delivered to viewers' homes at a later date. [0003] However, in the service using the conventional interactive television, the management center simply responds to the response from the viewer. For example, as in the above-mentioned example, when a material request is made, the material is simply mailed to the viewer's home where the request was made. Even if you request the material with your feelings, you will send an expensive pamphlet. As a result, there is a problem that the merchandise seller cannot sell the merchandise for the cost. [0004] In view of the above, the present invention utilizes the function of the interactive television to respond to a response from a viewer.
It is an object to provide an individual service providing system capable of selecting and providing an optimal service to each viewer from a plurality of services. [0005] In order to solve the above problems, according to the present invention, a television receiver installed on the viewer side is provided.
And the computer at the customer center
Network, and the TV receiver is connected to the
To determine what to ship to the audience.
The viewer side is provided with a television receiver, answer instructing means for responding to the content displayed on the television receiver, and an ID for identifying the source together with the response.
Transmitting means for transmitting to the computer at the customer center,
The receiving information processing unit that receives the response information and the ID for the content displayed on the television receiver and extracts the viewer information from the customer information database based on the ID, and An answer information processing unit to register in the answer information database;
Image data, character data, layout data and shipping
Information indicating the type of ready-made product to be extracted is extracted from the shipping information storage unit.
According to the answer information analysis section to be output and the layout data.
Printing means for printing image data and character data,
Selection data that outputs information indicating the type of ready-made product to be sent
Output means, and the personalized printed matter is output by the printing means.
And the output of the selection data output means.
It is characterized in that another ready-made product is obtained . In the present invention, using the function of the interactive television, the viewer responds to the broadcast content, the response information is transmitted to the customer center side, the response information analysis unit installed in the customer center, the response information Print the printed matter to be sent to the viewer based on the
Since so as to determine the off-the-shelf products to be shipped from off-the-shelf product, send as in the prior art the shipment that was decided to all viewers
Not a combination of individual prints and individual off-the-shelf products
Can be provided as shipment . [0008] Preferred embodiments of the present invention will be described in detail below with reference to the accompanying drawings. FIG. 1 is a functional block diagram showing an embodiment of an individual service providing system according to the present invention. The individual service providing system shown in FIG. 1 includes a television receiver 1, a remote controller 2, a modem 3, a network line 4, a reception information processing unit 5, a customer information database 6, a response information unit 7, a response information database 8, and a response information analysis. Unit 9, shipping information storage unit 10, digital press machine 11, form output machine 12, selection data output unit 13
It consists of. In FIG. 1, a television receiver 1 has a built-in tuner for satellite digital broadcasting, and can display program information sent via satellite and information for allowing a viewer to reply. The remote controller 2 is attached to the television receiver 1 and can reply to the television receiver by pressing a button according to information displayed on the television receiver screen. The modem 3 transmits answer information received from the television receiver to a customer center via a network line 4 such as a telephone line. The reception information processing unit 5 receives the ID information and the response information sent from the modem 3 and refers to the customer information database 6 to specify from whom the response information was sent. Has functions. The customer information database 6 stores information of viewers who are customers. The ID of the modem is associated with personal information such as the name, address, telephone number, age, and occupation of the viewer. Can be identified. This customer information is obtained by the customer registering when purchasing the interactive television system including the above-described television receiver 1 or when subscribing to the interactive television service. The answer information processing section 7 has a function of registering the viewer information and the answer information specified by the reception information processing section 5 in the answer information database 8. The answer information database 8 stores information such as which viewers have given what kind of answers to which questions, or which viewers have requested materials for which products. The answer information stored in the answer information database 8 can be extracted by performing a search or the like and used for analysis. The answer information analysis unit 9 extracts an optimum service from the dispatch information storage unit 10 based on the answer information obtained from the answer information processing unit 7, and extracts the extracted service information suitable for the service. It has the function of outputting to output means. The shipping information storage unit 10 stores the shipping information in a predetermined classification, and can extract the predetermined shipping information from the analysis result of the answer information analyzing unit 9.
The reception information processing unit 5, the customer information database 6, the response information processing unit 7, the response information database 8, the response information analysis unit 9, and the shipping information storage unit 10 are actually realized using a computer and its peripheral devices. Things. Therefore, in FIG. 1, for convenience of description, these components are separately shown as functional blocks, but in actuality, these components cannot be physically distinguished. Conversely, it is also possible to realize each of these components by dividing them into a plurality of computers. In particular, the reception information processing unit 5 and the customer information database 6 can be realized outside the customer center, for example, by a computer or the like for a television station to manage viewer information. Digital press machine 11, form output machine 12,
The selection data output unit 13 is for outputting the viewer information and the response information obtained from the response information analysis unit 9, and outputs different formats. In the digital press 11, the response information analysis unit 9 is provided with the dispatch information storage unit 10
It has a function of printing the extracted information in a predetermined format. The form output device 12 has a function of outputting a form in which the address of each viewer is described, regardless of the content of the service to be provided. The selection data output unit 13 has a function of outputting the selection data extracted from the shipping information storage unit 10 by the response information analysis unit 9. The selection data output from the selection data output unit 13 is, for example, data for selecting a catalog to be sent from a plurality of catalogs. Catalog to be retrieved automatically. Digital press machine 11, form output machine 12,
The picking system can be installed on one line, and printed materials such as personal prints, forms, and catalogs, which are output products, are collected for each individual and then packed. Next, the processing operation of the individual service providing system shown in FIG. 1 will be described with reference to the flowchart of FIG. In the present embodiment, a case will be described as an example in which materials related to a product are sent as one of the services to be provided. First, a viewer turns on the television receiver 1 and tunes to a channel to receive broadcast data (step S1). FIG. 3A shows a state of the screen of the television receiver 1 at this time. FIG. 3A shows an example of a screen when a CM is being broadcast, and the CM is broadcast as a moving image on the left side of the screen. While this CM is being broadcast, the specification (specification details) information of the product XX is displayed on the right side of the screen. Also, a message "I will send you a detailed catalog." Is displayed at the lower left of the screen, and a catalog request button is displayed at the lower right of the screen. Although not shown in the screen of FIG. 3A, a message such as “Please press the number button when requesting a catalog” is displayed. Using the remote controller 3 described above, an instruction for requesting a catalog can be issued. When a request for a catalog is issued using the remote controller 3 in the state of FIG. 3A, the screen of the television receiver 1 is switched from a normal program broadcasting state to a questionnaire screen as shown in FIG. 3B. . In this questionnaire screen, the viewer answers the question of the questionnaire (step S
2). At the top of the questionnaire screen, as shown in FIG. 3 (b), a message "Thank you for requesting a catalog of XX. Please answer the following questions." Hereinafter, a question is displayed on the left side of the screen, and options for answering the question are displayed on the right side of the screen. The viewer can also answer these questions with the remote controller 3. Although not shown in FIG. 3B, by displaying the number immediately before the option, the viewer can answer by pressing the corresponding number. For example, the question "1. Do you have a car now?"
What is necessary is just to display like “2. When the answer to the questionnaire is completed, the answer information is transmitted by giving a transmission instruction (step S3). Specifically, the television receiver 1 receives the response from the remote controller 2 and stores it in a built-in buffer. When a transmission instruction is issued from the remote controller 2, the television receiver 1 transmits the response information via the modem 3. To send. Upon receiving the transmission instruction, the modem 3 automatically connects to the customer center, and responds to the response information and its own I-code recorded in the modem.
D is transmitted as a set via the network line 4. The transmitted ID and answer information are received by the reception information processing section 5 in the customer center, and the viewer is specified using the customer information database 6 (step S4). The specified viewer information and answer information are registered in the answer information database 8 by the answer information processing unit 7 (step S5). In the response information database 8, response information from a large number of viewers is registered and accumulated as needed in association with viewer names. The answer information thus accumulated is periodically (for example, once a day) extracted by the answer information processing section 7 and passed to the answer information analyzing section 9. Answer information analysis unit 9
Then, the received response information is analyzed according to a predetermined theory, and information to be printed on the shipment is determined (step S6). The processing in step S6 does not always need to be performed periodically.
By passing the answer information obtained by the reception information processing unit 5 as it is to the answer information analysis unit 9 and processing it, it is also possible to immediately perform the packing process based on the received information. The process of determining print information in accordance with the answer information in step S6 will be described with reference to FIG. FIG. 4 shows a combination of catalogs to be sent and a personal print pattern obtained for each combination of answers to each question. Fig. 4 is divided into upper and lower rows. The upper row shows the case where "1." is answered to the question "1. Do you have a car now?" ing. As answers to the questions 1 to 4, for example, “a”, “a (to 3)”,
If "less than one month" or "1,000,000 yen or less" is selected, the result is that the shipping catalog is "to" and the personal print pattern is "A pattern". For these questions, 20 combinations of catalogs and personal print patterns are registered. The correspondence between the combination of the answers to these questions, the type of the shipping catalog, and the personal print pattern is registered in the shipping information storage unit 10 in advance, so that the answer information analyzing unit 9 uses the received answer information to By referring to the storage unit 10, the type of catalog to be sent and the personal print pattern can be obtained. [0021] Personal printing means printing that varies from person to person. In this example, 20 types of printing are performed depending on the combination of answers to questions. The personal print may be printed with a completely different layout for each pattern, or the layout may be the same irrespective of the pattern, and the printed image or character may be different depending on the pattern. FIG. 5 shows the latter case, in which different images and texts are printed on the layout depending on the pattern. In the layout illustrated in FIG. 5, a personal name obtained from the viewer information is printed at the upper left. continue,
Greetings such as "This time, ..." are printed in common for all patterns. In the lower space 1, space 2, and space 3, an image determined by the determined personal print pattern is printed. In addition, a sentence determined by the personal print pattern is also printed on the sentences 1 and 2. Since the personal print pattern is registered in the shipping information storage unit 10 in association with the image and the text, the image data and the text data to be used are extracted when the personal print pattern is determined. become. Further, it is not always necessary to register a personal print pattern, and shipping information such as image data and text data may be directly extracted from the result of the analysis of the answer information. The image data and the sentence data are extracted together with the layout data from the shipping information storage unit 10 and passed to the digital press 11. The viewer information is also passed to the digital press 11, and a printed matter in which a personal name is printed as shown in FIG. 5 is output. The viewer information is also passed to the form output device 12, and a form on which the personal name and the address of the delivery destination are printed is printed out. The information of the selected shipping catalog is passed to the selected data output unit 13. The selection data output unit 13 is connected to a picking device that takes out a catalog of a paper medium, and a designated catalog is taken out. (Step S7) The personal print, the form, and the selected catalog are packed in an envelope or a box for a specific individual, and then sent to each viewer's home (Step S8). For such a system for packing specified items,
Since it is well known, detailed description is omitted. As described above, by changing the delivery according to the answer, effective sales promotion becomes possible. For example, a catalog with detailed information can be sent to a person with a large budget or a person who is about to buy, and a catalog with a simple structure can be sent to a person who does not plan to buy. . Next, an environment in which the present individual service providing system is used will be described with reference to FIG. FIG. 6 is a conceptual diagram when the individual service providing system is applied to BS digital broadcasting. First, in FIG. 6, a plan is formulated by a television station, an advertising agency, and an advertising client shown at the left end, and production of programs / CMs, images for personal printing,
Creation of text data and creation of catalogs and DMs as paper media are performed. The image / text data for personal print is registered in the customer center as advertisement information (corresponding to the shipping information storage unit 10). Catalogs and DM
Are set at predetermined positions of the picking and packing system as an advertising tool. When a television station starts broadcasting, broadcast data is transmitted to each viewer via a satellite. BS at viewer's home
Digital broadcast receivers receive broadcast data and answer questions on a questionnaire screen. The answer information is transmitted from the modem via the telephone line, and TMS (transaction management system: corresponding to the reception information processing unit 5) specifies the viewer by referring to the customer information DB. The customer center receives a pair of the answer information and the viewer information as request data. The received data is registered in the access DB (corresponding to the answer information database 8). The answer information is subjected to data mining (data analysis) to determine data to be printed, catalogs to be sent, and the like. [0028] The specific method of dispatch, are as described above Symbol embodiment, to print a personal name and address to the form, the personal name, image data, text data is printed by a digital press, advertising tool Is picked and packed. Although the preferred embodiment of the present invention has been described above, the present invention is not limited to the above embodiment, and various modifications are possible. For example, it is also possible to send a sample of the product as originating Okubutsu. In this case, a product sample can be selected in the same manner as in the above catalog selection procedure. The personal print is not limited to the above embodiment. For example, merchandise information and its price information are stored in the shipping information storage unit 10, and the reply information analyzing unit 9 extracts them according to the reply information. Then, the total price is calculated by totaling, and the total price is printed by the digital press machine 11 in a predetermined layout, thereby making it possible to create an estimate, a proposal and the like for each individual. In addition, a personal calendar or the like can be created as a personal print. Further, in the above embodiment, the dispatch is determined based only on the answer information. However, detailed personal information is prepared as viewer information, and the dispatch is determined based on the answer information and the viewer information. You may do it. For example, information such as a viewer's hobby and annual income is registered in a customer information database in advance, and a shipment is determined based on the information. Further, in the above embodiment, the television receiver 1, the remote controller 2, and the modem 3 are shown as devices installed in the viewer's house, but various devices can be used as these devices. For example, a television receiver 1 having a storage device such as a hard disk and functioning as a home server can be applied. By doing so, the program data and the like received by the tuner built in the television receiver 1 can be stored, read out from the hard disk later and displayed on the television receiver 1, and a reply can be made. The broadcasting system is not limited to satellite broadcasting,
It can also support terrestrial broadcasting. However, in this case, it is necessary to use a television receiver 1 that can receive terrestrial digital broadcasts. Also, as the modem 3, I
A card into which a C card or the like can be inserted can be used.
In this case, an ID for identifying an individual is recorded on the IC card, and the ID is transmitted together with the response information, whereby it is possible to identify the individual in each household. Further, other than the telephone line, other lines capable of transmitting data necessary for the present invention, such as a CATV (cable TV) line, can be used as the network line 4. If data transmission from the viewer's home to the customer center is possible, it is not always necessary to use the wired network line 4. For example, data such as answer information may be transmitted to the reception information processing unit 5 using a function of a mobile phone, using a modem capable of wireless transmission. Further, in the above embodiment, when a catalog request is made on the CM screen as shown in FIG. 3, the CM disappears and the screen is switched to the questionnaire screen. The screen layout and switching can be variously modified. According to the present invention as described above,
Answer using the remote control or the like to the content viewer is broadcast, the answer information is transmitted to the customer center side, the answer information analyzer installed in the Customer Center, the printed material to be shipped to a viewer based on the answer information When printing
Should be shipped from multiple ready-made items
We decided to make ready-made items, so instead of sending fixed shipments to all viewers as in the past, individual printing
Combinations of goods and individual off-the-shelf products can be provided as shipments .

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram showing a configuration of an individual service providing system according to the present invention. FIG. 2 is a flowchart showing a processing operation of the individual service providing system. FIG. 3 is a diagram showing a screen display example of the television receiver 1. FIG. 4 is a diagram showing a relationship between a response to a questionnaire questionnaire and the type of shipment obtained. FIG. 5 is a diagram illustrating an example of a personal print format. FIG. 6 is a conceptual diagram illustrating an environment in which an individual service providing system is used. [Description of Signs] 1 TV receiver 2 Remote controller 3 Modem 4 Network line 5 Reception information processing unit 6 Customer information database 7 Answer information processing Unit 8 Answer information database 9 Answer information analysis unit 10 Shipping information storage unit 11 Digital press machine 12 Form output machine 13 Selection data output unit

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Claims (1)

(57) [Claims] [Claim 1] A television receiver installed on the viewer side and a camera
Network connection between the computer at the customer center
Line, and use the TV receiver
To determine what to ship to the audience
The system includes: a viewer, a television receiver, answer instructing means for responding to the content displayed on the television receiver, and an ID for specifying a transmission source together with the response to a customer center.
Transmitting means for transmitting to a computer on the customer side , wherein the computer on the customer center side includes a television
A reception information processing unit that receives response information and an ID for the content displayed on the receiver and extracts viewer information from a customer information database based on the ID, and registers the viewer information and the response information in the response information database. An answer information processing unit to perform image data and text based on the answer information.
Character data, layout data and ready-made
A response information analysis unit for extracting information indicating the type from the shipping information storage unit, and the image data according to the layout data.
Data, printing means for printing the character data, and
Selection data output that outputs information indicating the type of ready-made
Force means, to obtain a personalized printed matter by the printing means,
An individual service providing system for obtaining an individual ready-made product by an output of a selection data output unit .