JP3288305B2 - Goods display stand - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an article display stand used to display articles such as cosmetics for testers at stores.

[0002]

2. Description of the Related Art Conventionally, face-to-face sales of cosmetics have been mainly conducted, and cosmetics for testers (hereinafter simply referred to as “tester products”) which are applied to the skin by customers themselves are usually placed in or near a counter. It is stored in a case where it is installed, and is taken out by a salesperson as needed to be tested by customers.

Recently, however, there has been an increasing demand for customers to select and purchase cosmetics independently of such face-to-face sales, and self-service stores are increasing. For this reason, it has become an important issue to display tester products so that customers can take the test with their own hands, stand out at the store, and make the test easy. In particular, the new series of tester products are required to be displayed together in a store so as to sufficiently attract the attention of customers.

[0004]

Accordingly, various display stands dedicated to impressively displaying the new series of tester products have been studied. However, separate display stands for only tester products are provided separately from the product display stands. In order to do so, a certain amount of space is required, and it is difficult to adopt it in small stores. In addition, many customers wish to try out tester products and decide products to be purchased without having to call a clerk each time to directly remove the products from the display stand and complete the payment. On the other hand, if tester products and products are arranged on the same display stand, the impression of tester products will be reduced by half, products will be easily stained when tester products are put in and taken out, and it will be checked regularly whether products are properly displayed and held. There is a problem that it is necessary to check and the burden on the clerk is large.

[0005] As described above, there are two options depending on the size of the store, the needs of customers, and the like, whether to use a display stand dedicated to tester items or a display stand that can simultaneously display tester items and products. Further, even if the tester product and the product are displayed at the same time, the display ratio of both may sometimes need to be changed. For this reason, it is conceivable to prepare a plurality of types of dedicated display stands according to store conditions, etc., but preparing a plurality of types of dedicated display stands every time the series changes becomes a huge burden in terms of cost. , Not practical.

The present invention has been made in view of such circumstances, and it is possible to efficiently and impressively display articles such as tester articles, and furthermore, the display mode is such that only tester articles are displayed. It is an object of the present invention to provide a flexible and excellent article display stand that can be used in two ways when goods and goods are simultaneously displayed.

[0007]

In order to achieve the above object, the present invention provides a display surface having a number of recesses for displaying and holding tester articles and a number of recesses for displaying and holding goods. A formed substantially plate-shaped article display stand, wherein at least a part of the concave part group for holding the commodity display has a flat surface, and the surface is provided with a display about a product description or an advertisement. It is designed to be detachably covered with the body, and in the state where the lid is removed, the product is inserted into the exposed concave portion for holding the product display to display the product, and in the state where the lid is attached An article display stand adapted to display a product description or an advertisement on the surface of the lid is defined as a first gist.

Further, among the above-mentioned article display stands, in particular,
An article display stand having a display surface set to be substantially horizontal, wherein the group of recesses for holding the tester article display is formed of a large number of cylindrical bodies having different heights, and an upper opening of each cylindrical body. A second gist of the present invention is to provide an article display table that can be displayed with a difference in height even when tester products having the same height are fitted by fitting the lower part of the tester product to the tester product.

[0009]

Next, an embodiment of the present invention will be described.

FIG. 1 shows an embodiment in which the present invention is applied to the display of a series of cosmetic testers.

The article display stand has a display section 3 having a first display surface 1 disposed substantially horizontally, and a second display surface 2 extending obliquely upward from the rear edge of the first display surface 1. And a pipe frame 4 for receiving the same. In addition,
The pipe frame 4 has four legs 4a, and a caster 5 is attached to each lower end. A display panel 6 made of a transparent acrylic plate is attached between the two front legs 4a, and an image advertisement of cosmetics related to tester goods displayed on the article display stand is printed and displayed. I have.

At the upper left of the pipe frame 4 as viewed from the front, there is provided a case 7 containing cotton used for wiping after using a tester product.
On the left side of the upper edge of the second display surface 2 is provided a mirror 8 for viewing the face to which the tester product has been applied, and on the right side, a female face or the like is printed in color. A display panel 9 is provided.

The first display surface 1 of the display section 3 of the article display stand has a flat central portion, and a make-up color tester 10 containing bottles is arranged in an arc shape in this portion. As shown in FIG. 4, the makeup color tester 10 is displayed and held using a substantially cylindrical holding guide 11 fixed to the display surface 1 with a double-sided tape or the like. That is, as shown in FIG. 5A, the holding guide 11 has a partition 12 extending in the horizontal direction in an inner hollow portion thereof.
The lower part of the makeup color tester 10 is engaged and held in the upper space partitioned by the partition 12.

The holding guide 11 is made of transparent plastic, and has the same color as the color of the makeup of the makeup color tester 10 held by the holding guide 11 on the inner peripheral surface of the space below the partition 12. The band-shaped seal 13 is stuck with its colored surface facing outward. this is,
The purpose is to make it easier to determine the color of the cosmetic while the makeup color tester 10 is held by the holding guide 11.

In this example, a total of eight holding guides 11 are used (see FIG. 1), but the height dimensions of the holding guides 11 are not the same. That is, two kinds of four kinds having different heights are prepared, and they are arranged and fixed symmetrically so as to be higher from the near side to the far side. Then, as shown in FIGS. 5A and 5B, the depth D of the portion where the makeup color tester 10 is fitted and held is constant regardless of the height dimension. The makeup color tester 10 can be held at a high position. This is in consideration of the fact that the first display surface 1 is substantially horizontal, and the makeup color tester 10 of the same size is displayed as it is or the makeup color tester 10 is held via the holding guide 11 of the same height. Is displayed, the upper surfaces of all the makeup color testers 10 are lined up at the same height, so that it is difficult to see the back side objects and it is difficult to take them out.

On the left and right sides of the first display surface 1 where the make-up color tester 10 is displayed, as shown in FIG. , 15 are provided.
The upper surfaces of the left and right raised portions 14 and 15 are both constituted by detachable lids 14a and 15a. When the upper and lower portions are removed, as shown in FIG. , The above makeup color tester 10
A concave group 17 for displaying a makeup color cosmetic (product) 16 corresponding to the above is formed. According to the concave group 17, the boxed makeup color cosmetic 16
Can protrude upward from the upper surface of the concave opening, and can be displayed with good appearance in a state in which the whole is slightly inclined rearward.

On the flat surfaces of the lids 14a and 15a constituting the upper surfaces of the raised portions 14 and 15, the face of a woman or the like made up with cosmetics for the tester goods displayed on the article display stand is provided. Is displayed in color printing. At the four corners on the back surface, projections (not shown) that engage with the inner wall of the concave group 17 are provided.
By engaging this with the opening wall of the concave group 17, the upper surface opening of the concave group 17 is closed, and the upper surfaces of the raised portions 14, 15 can be decorated with the image photograph 20. Has become.

On the other hand, on the second display surface 2 (returning to FIG. 1), on the left and right sides of the widely vacated central space, recessed groups 21 and 22 for holding the lipstick tester display are located at the same height. The lipstick testers 23 are fitted in substantially semicircular shapes facing each other with a slight shift in the direction (in the figure, the lipstick testers 23 are fitted into all the concave groups 21 and 22). Then, a heading 24 of “TESTY II” is displayed between the left and right concave groups 21 and 22. This is the series name of tester products and products displayed on the article display stand.

At the left and right ends of the second display surface 2, there are provided display portions 26 and 27 in which color photographs 25 (see FIG. 3) of the lip actually coated with lipstick are arranged in a line. I have. The lips of the color photograph 25 are lipstick testers 23 fitted into the concave groups 21 and 22 of the central space, respectively.
And the upper and lower arrangements of the left color photograph 25 match the display order of the left half lipstick tester 23. The arrangement of the upper and lower color photographs 25 on the right side matches the display order of the lipstick testers 23 on the right half. On the right side of each color photograph 25, a description 28 such as the product number and color number of the lipstick used is added (see FIG. 3).

The left and right display units 26 and 27 are
When the right lid 30 is removed, for example, the lipstick cosmetic corresponding to the lipstick tester 23 is provided below the lid 30 as shown in FIG. A recess group 32 for displaying (products) 31 is provided. The concave group 32 is formed by fitting a transparent plastic partitioning case 34 into a concave stripe 33 formed on the second display surface 2. According to the concave group 32, the boxed lipstick cosmetic 31 is projected upward from the upper surface of the concave opening, and the entire lipstick cosmetic 31 is tilted slightly forward.
It can be displayed nicely.

The lid 30 has a rear peripheral edge projecting downward, and the projecting peripheral edge engages with the peripheral edge of the case 34 forming the concave group 32 to thereby form the concave group 32. The upper surface opening of the lipstick is closed, and the state where the lipstick is actually applied can be displayed by the display unit 27 on the surface.

As described above, the article display stand has both a part for displaying tester products (make-up color tester 10 and lipstick tester 23) and a part for displaying commodities, and a part for displaying commodities. Of the display holding recesses 17, 32 are detachable lids 14a, 15a, 29,
It is covered with 30. Therefore, when the lid 14a and the like are removed, the exposed concave group 1
The product display can be performed by using the display devices 7 and 32, and the simultaneous display of the tester product and the product can be performed with good appearance on a single display stand. When the lid 14a and the like are attached, the display recesses 17 and the like are hidden by the lid 14a and the like, and an image photograph 20 provided on the surface of the lid 14a and the like is provided.
Since the color photographs 25 of the lips and the lips are displayed on the display surfaces 1 and 2 in an appropriate arrangement, it is possible to effectively explain the product and promote the advertisement. The display mode can be appropriately selected by the user in accordance with the scale of the store, customer needs, and the like, and the display mode is highly flexible.

Moreover, in the above example, the first display surface 1 is held substantially horizontally, and the make-up color testers 10 are arranged on the horizontal surface. At this time, holding guides having different heights are used. The makeup color tester 10 is displayed in such a manner that it can be lifted higher as it goes to the back side using the back side 11, so that it has the advantage that it is easy to pick up even the back side.

Further, the second display surface 2 is provided with a tester product display space widely in the center. However, the concave groups 21 and 22 for holding the lipstick tester 23 to be displayed may be simply aligned. Instead, the concave groups 21 and 22 themselves have the effect of reinforcing the plate-shaped second display surface 2 because they are arranged in a substantially semicircular shape facing each other with a slight shift in the height direction. Then, when the lipstick testers 23 are arranged in a substantially semicircular shape as described above, a lighter and more vibrant impression is provided than in a linear arrangement, and the appearance is good, and if the adjacent lipstick testers 23 overlap, And has the advantage of being easy to take out.

In the above-described example, the combination of the concave portion group 17 for holding and displaying a product and the lid 14a for covering the same is combined with the two right and left portions of the first display surface 1 and the second Although they are provided at a total of four places on the left and right sides of the display surface 2, the arrangement and the number of these places can be appropriately set. The display in which one of the lids 14a and the like are removed, some of the whole lids are removed, and all the lids 14a are completely set is appropriately set.

The method of engagement between the lid 14a and the like and the recessed group 17 and the like covered by the lid 14a and the like is as described above.
Protrusions or ridges may be formed on the back surface of the lid 14a or the like, and these may be engaged with the opening wall of the concave group 17, or any other engaging means may be used.

Further, in the above-described example, the display portion 3 including the first display surface 1 and the second display surface 2 is connected to the pipe frame 4.
Although it is lifted to a certain height and supported, such a frame is not always necessary, as a configuration of only the display part,
This may be placed as it is on a table or counter in a store. Also, as in the example above,
There is no need to combine the two display surfaces 1 and 2, and a configuration having only one display surface may be employed.

The article display stand of the present invention comprises a display unit 3
May be integrally molded with plastic,
The cardboard may be made by assembling three-dimensionally.
Cardboard is preferred because it can be incinerated at the time of disposal.

[0029]

As described above, the article display stand of the present invention
A part for displaying the tester product and a part for displaying the product are both provided, and the concave group for holding the product display is covered with a removable lid, so that the lid is removed. In this state, products can be displayed using the exposed recesses, and simultaneous display of tester products and products can be performed.
A single display stand can look good. In addition, in the state where the lid is attached, the above-mentioned concave group is hidden, and a display of the product description and the advertisement related to the surface of the lid is displayed. Advertising can be done effectively. The display mode can be appropriately selected according to the size of the store, the needs of the customer, and the like, so that the display mode is highly flexible and easy to use.

[Brief description of the drawings]

FIG. 1 is a perspective view showing one embodiment of the present invention.

FIG. 2 is an explanatory diagram of a raised portion in the embodiment.

FIG. 3 is an explanatory diagram of a display unit of the embodiment.

FIG. 4 is an explanatory diagram of a holding guide used in the embodiment.

FIGS. 5A and 5B are longitudinal sectional views of the holding guide.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 1st display surface 2 2nd display surface 10 Make-up color tester 14, 15 Rising part 14a, 15a Lid 20 Image photograph 23 Lipstick tester 26, 27 Display part

Claims (2)

(57) [Claims] 1. A substantially plate-shaped article display stand having a display surface formed with a large number of recesses for displaying and holding tester items and a large number of recesses for displaying and holding products. At least a part of the display holding recess group has a flat surface, and the surface thereof is detachably covered with a lid on which a display relating to product description or advertisement is provided. In the state in which the product is removed, the product is displayed by inserting the product into the exposed concave portion group for holding the product display, and when the lid is attached, the product description or the advertisement is displayed on the surface of the lid. An article display stand characterized by becoming. 2. An article display stand having a display surface set to be substantially horizontal, wherein said group of recesses for holding tester article display is formed of a large number of cylindrical bodies having different heights from each other. 2. The article display stand according to claim 1, wherein the lower part of the tester is fitted into the upper opening of the body so that even tester articles having the same height can be displayed with a difference in height.