JP3181579U - Insert advertising print - Google Patents

Abstract

An object of the present invention is to provide multi-color printing, which can be handled as a crimped flyer, eliminates a catch when collating a folding machine, and provides a printed advertising advertisement that becomes a bag when cut from a perforation.
A printed advertising product 10 has a paper bag 12 and a printing portion 14 made of advertising characters and patterns. The bag 12 has a front surface portion 12a and a back surface portion 12b. doing. A closing portion 16 is formed at the lower portion of the bag body 12 by folding back from the front surface portion 12a toward the back surface portion 12b. On the right and left side portions of the bag body 12, a hardly peelable closing portion 18 is formed by bonding both end sides of the front surface portion 12 a and the back surface portion 12 b with a predetermined width. A closing portion 20 is formed that is peelable by adhering the upper end sides of the portion 12a and the back surface portion 12b with a predetermined width with a temporary adhesive. When the bag unit 12 is brought to the event site, the printing unit 14 includes a display content indicating that a prize can be packed in the bag unit 12.
[Selection] Figure 1

Description

  The present invention relates to an advertisement printed matter that is folded into a newspaper or the like, and more particularly to an advertisement printed matter for promoting visitors.

  Conventionally, when selling movable property or real estate, advertising prints with prices and locations displayed are created, and the advertising prints created are folded into newspapers distributed in the vicinity of the sales location for promotional activities. In other words, so-called insert advertising prints were employed. However, in such a printed advertisement, even if the printed advertisement is viewed, only a limited number of people who are planning to purchase can be collected by the person who comes to the sales location. The effect was not fully obtained.

  In view of this, for example, Patent Document 1 proposes a printed advertisement for inserts that can be expected to attract more customers. The printed product for newspaper inserts disclosed in this document 1 is obtained by cutting a polyethylene cylindrical body crushed into a plate shape at two locations in the vertical width direction at appropriate intervals and sealing along the lower cut end. In addition to forming a closed edge and opening a horizontally extending finger insertion hole in the vicinity of the upper cut end, at least on the outside of the hanging bag, "Special sale date for movable property / real estate", "This The gist is to print the terms “full of bags” and “all-you-can-pack” and the characters of the items that are subject to all-you-can-pack and the sales and exhibition halls of property, real estate. However, the newspaper insert advertisement printed matter proposed in Patent Document 1 has the following technical problems.

Utility model registration No. 315892

  In the inserted advertising printed matter proposed in Patent Document 1, when you bring the printed matter and come to the sales / exhibition hall, there is an advantage that you can pack the prizes in the printed matter that is formed on the hanging bag. Although it can be expected to increase the number of customers, it has the following problems because the hanging bag is made of polyethylene.

That is, the hanging bag made of polyethylene is relatively thin, and the amount of expansion / contraction is large due to the influence of temperature change and external force. For this reason, when printing on the front surface or the back surface of the bag, the amount of expansion / contraction is There is a large risk of plate misregistration due to the size of the image, and usually only monochrome printing is performed. In addition, since the upper end of the hanging bag proposed in Patent Document 1 is open, it cannot be handled as a press-fitted leaflet for newspaper folding with its four sides closed.
In addition, when the hanging bag with the upper end opened is folded into a newspaper, another leaflet may enter the inside from the upper end side. Polyethylene hanging bags tend to generate static electricity due to friction. When static electricity is generated, other flyers and garbage tend to adhere. Furthermore, since the hanging bag proposed in Patent Document 1 has a hanging hole for inserting a finger, there is a problem that it is easily caught when collating with a folding machine when folding into a newspaper. It was.

  The present invention has been made in view of such conventional problems, and the purpose of the present invention is to enable multi-color printing and to be handled as a crimped flyer for newspaper folding. It is intended to provide a printed advertisement for an advertisement that does not have any fliers or dust attached to it, and does not get caught when collating with a folding machine.

  In order to achieve the above object, the present invention provides a printing unit comprising a rectangular paper bag having a front surface portion and a back surface portion, and advertising characters and patterns provided on the front surface portion and / or the back surface portion. And is formed by folding the paper from the front surface portion to the back surface side or bonding the front surface portion and the back surface portion to the lower portion of the paper bag body. On the upper side of the paper bag body, on the upper side of the paper bag body, the hard peelable closure part formed on the both sides of the paper bag body, the surface part and the back surface part are bonded. A releasable closing portion formed by adhering the front surface portion and the back surface portion with a temporary adhesive, and a pair provided on the upper side of the paper bag body and corresponding to the front and back surfaces And the advertising letters include information on sales / exhibition halls and the paper bag body. When brought to the sales / exhibition hall, the peelable closing part on the upper side of the bag body is opened, and the display content that the prize can be packed into the bag body is included, and the perforation part is a sewing machine. When the eyes are continuous and folded upward, a finger insertion hole penetrating the bag is formed.

  According to the insert advertising printed matter configured in this way, since the bag body is made of paper, the paper is less stretchable than polyethylene, so there is no risk of misregistration, and multi-color printing can be performed with an offset rotary press. The viewer can be more interested than in the case of monochrome printing. In addition, the paper bag body does not generate static electricity unlike polyethylene, and therefore does not generate other leaflets or garbage.

Furthermore, the bag body is formed with a non-peelable closing portion by folding the paper from the front surface portion to the back surface portion side, or by bonding the front surface portion and the back surface portion at the lower portion, A hard-to-peel closure part is formed by adhering the front part and the back part, and on the upper side, there is a closure part that can be peeled off by adhering the front part and the back part with a temporary adhesive. Since it is formed and has a rectangular shape that is closed on all four sides, it can be handled as a crimped leaflet for newspaper folding, and an economic effect is also obtained.
Furthermore, since there is no open portion in the bag body, there is no risk of other leaflets entering the inside from the upper end side when folding into the newspaper, and the finger insertion hole that penetrates the bag body makes the perforation portion continuous Before, it is on the upper side of the paper bag body, and is a pair of perforations provided corresponding to the position on the front and back surfaces, and is integrated without separating from the front and back surfaces of the bag body Therefore, when folding into a newspaper, it will not get caught when collating with a folding machine.

  The perforation portion is formed in a downwardly curved arc shape having a tongue piece projecting downward at the lowermost end, the finger insertion hole is formed in an elongated oval shape, and the perforation is continuous. Thus, it is possible to provide a slit into which the tongue piece is inserted when folded upward.

  According to this configuration, when the perforated portion is continuous and folded upward, the tongue piece protruding to the lowermost end is inserted into the slit, and the upper portion of the elongated oval finger insertion hole is Since the portion where the paper surface is double-layered is formed, the effect of reinforcing the finger insertion hole is obtained.

The bag body can be provided with a stepped portion on the upper end side with a paper surface on the front side shorter than the paper surface on the back surface side, and the stepped portion can be used as an opening allowance for separating the detachable closing portion.

According to this configuration, it is possible to easily separate the detachable closing portion bonded with the temporary adhesive provided on the upper portion of the bag body.

The bag body is located below and spaced from the upper edge by a predetermined distance, and is located at a distance spaced upward from the perforation and extends parallel to the upper edge. Perforations can be provided.

According to this configuration, when the prize is put in the bag body, the upper portion of the bag body is folded inward through the perforation portion to become a lid of the bag body. The paper bag body can apply water-repellent pigment ink to a region other than the adhesive application region for forming the closing portion on the inner surface side. According to this configuration, for example, when the prize contains moisture like small vegetables and fruits, the paper bag body absorbs water and breaks, or the adhesive for forming the closing portion is scattered, It is also possible to prevent difficulty in releasing the bag.

  According to the insert advertising printed matter according to the present invention, multi-color printing is possible, and it can be handled as a crimped leaflet of newspaper inserts, and there is no adhesion of other leaflets or garbage, and when collating the folding machine There is no risk of getting caught.

It is a top view which shows one Example of the insert advertising printed matter which concerns on this invention. It is an enlarged view of the perforation part of the printed matter shown in FIG. It is principal part sectional drawing in the use condition of the advertisement printed matter shown in FIG. It is an expanded view before preparation of the insert advertising printed matter shown in FIG.

    DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments of the invention will be described in detail with reference to the accompanying drawings. FIG. 1 to FIG. 4 show a first embodiment of a printed advertising advertisement according to the present invention. The insert advertising printed matter 10 shown in these drawings has a paper bag 12 and a printing unit 14 made of advertising characters and patterns as shown in FIG.

In the case of the present embodiment, the paper bag body 12 is composed of a single sheet of paper, has a front surface portion 12a and a back surface portion 12b, and is formed in a rectangular shape. A closing portion 16 is formed at the lower portion of the paper bag body 12 by folding the paper from the front surface portion 12a to the back surface portion 12b. On the right and left side portions of the paper bag body 12 extending upward from both ends of the closing portion 16, a hardly peelable closing portion 18 is formed by bonding both end sides of the front surface portion 12 a and the back surface portion 12 b with a predetermined width. Has been. Further, on the upper side of the bag body 12, there is formed a closing portion 20 that can be peeled off by adhering the upper ends of the front surface portion 12 a and the back surface portion 12 b with a predetermined width with a temporary adhesive.

In the case of the present embodiment, the upper end of the bag body 12 is provided with a stepped portion 21 in which the length in the longitudinal direction of the front surface portion 12a is shorter than the back surface portion 12 and the back surface portion 12b protrudes upward by a predetermined width. The detachable closing portion 20 is disposed below the step portion 21. The step portion 21 serves as an opening allowance for the separation of the detachable closing portion 20. For example, characters such as “Please open from here” can be printed on the step portion 21.

When such a step portion 21 is provided, the position of the detachable closing portion 20 provided on the upper portion of the bag body 12 is clearly shown, and the separation can be easily performed. In the case where the paper bag body 12 is composed of two sheets of paper, the lower end side of the front surface portion 12a and the back surface portion 12b is bonded to the lower portion of the bag body 12 with a predetermined width, similarly to the both side portions. By doing so, the hardly peelable closing part 18 can be formed and the lower part of the bag body 12 can also be closed.

In the case of the present embodiment, the printing unit 14 displays the event information of the presentation event together with the date and time, and when the paper bag 12 is brought to the event site, the upper side of the bag 12 is peeled off. A display content indicating that a possible closing portion 20 is opened and a prize (confectionery) can be packed in the bag 12 is included. In the case of the present embodiment, these printing sections 14 are printed on the front surface portion 12a of the bag body 12, but the printing portion 14 having the same contents may be provided also on the back surface portion 12b side. The printing unit 14 can be provided only on the back surface 12b side. The prize need not be limited to confectionery, but may be various vegetables and fruit names.

The paper bag body 12 of the present embodiment is provided with a perforation portion 24 that becomes a finger insertion hole 22 that penetrates the bag body 12. The perforation part 22 is located on the upper side of the paper bag body 12 and is composed of a pair provided corresponding to the front and back surfaces. In FIG. 1, only the perforation portion 24 provided on the front surface portion 12a side is shown, but a similar perforation portion 24 is also provided on the back surface portion 12b side.

  In the case of the present embodiment, the perforation portion 24 is formed in a downwardly curved arc shape provided with a tongue piece 24a protruding downward at the lowermost end. In the perforated portion 24 configured as described above, when the portions where the through holes are intermittently formed are continuous and folded upward, as shown in the enlarged portion of FIG. A hole is formed, and this through hole becomes the finger insertion hole 22. At this time, the tongue piece 24 a of the perforation portion 24 is inserted into a slit 26 provided above the perforation portion 24 at a predetermined interval.

  According to such a configuration of the perforation 24, when the perforation 24a protruding at the lowermost end is inserted into the slit 26 when the perforation is continuous and folded upward, the elongated oval finger insertion hole Since a portion in which the paper surface of the bag body 12 is double-layered is formed on the upper portion of the bag 22, the reinforcing effect of the finger insertion hole 22 can be obtained, and the perforation portion 24 can be prevented from being detached downward.

In the case of the present embodiment, the bag body 12 is provided with a perforation portion 28 for folding. The perforation portion 28 is positioned below the upper end edge of the bag body 12 with a predetermined interval, and is positioned above the slit 26 provided above the perforation portion 24 at a predetermined interval. It extends in parallel with the upper edge of the bag 12 and crosses. In the case of the present embodiment, the detachable closing portion 20 is formed in a reverse concave shape so as to reach the position of the perforation portion 28 as shown in FIG.

Unlike the perforation portion 24 that forms the finger insertion hole 22, the perforation portion 28 does not continue the perforation, opens the peelable closing portion 20, and puts a prize in the bag body 12. When the upper portion of the bag body 12 is folded back through the perforated portion 28, the upper portion of the bag body 12 is closed.

  Next, how to use the printed advertising advertisement 10 having the above configuration will be described. When using the printed material 10, first, the peelable closing portion 20 provided on the upper side of the bag body 12 is opened. In this case, the stepped portion 21 is provided at the upper end of the bag body 12, and the upper end edge of the front surface portion 12a protrudes above the upper surface of the back surface portion 12b by the thickness of the paper. It can be easily opened by placing the finger on the belly. When the peelable closing portion 20 is opened, the bag body 12 can be expanded into an oval shape having a predetermined thickness as shown in FIG. Is possible. When the prize is packed, the upper portion of the bag body 12 can be closed by folding the upper side inward through the perforated portion 28. At this time, when the perforation of the perforation portion 24 is made continuous and folded upward, the finger insertion hole 22 is formed, so that the finger is inserted into the insertion hole 22 and the prize is packed. A bag 12 can be held.

Next, a method for producing the printed advertising advertisement 10 having the above configuration will be described. FIG. 4 is a development view of the printed matter 10. In the case of the present embodiment, the bag 12 of the printed material 10 is composed of a single sheet of paper. The left side of the imaginary line shown at the center of the paper is the front surface portion 12a, and the right side is the back surface portion 12b. The position of the imaginary line is a position that is shifted to the left by the width of the stepped portion 21 from the center in the longitudinal direction of the paper. When folded back at the position of the imaginary line, a closing portion 16 at the bottom of the bag body 12 is formed.

  On the left end side of the front surface portion 12a and the right end side of the back surface portion 12b, a folding perforation portion 28 is provided at a position spaced a predetermined distance from the end portion. In addition, a slit 26 and a perforation 24 are provided at a predetermined distance from these perforations 28.

  A temporary adhesive A having a predetermined width is applied to the back surface of the left end of the surface portion 12a. The adhesive A is concave so as to reach the position of the perforation 28. An adhesive B having a predetermined width is applied to the upper and lower back surfaces of the front surface portion 12a and the back surface portion 12b, and this adhesive B is a normal adhesive that has a temporary non-adhesive effect and is difficult to peel off. It is. The adhesive B is formed so as to be continuous between the perforated portions 28 of the front surface portion 12a and the back surface portion 12b. In the case of the present embodiment, the paper bag body 10 has a water-repellent pigment ink C in almost all areas other than the application areas of the adhesives A and B for forming the closed portions 18 and 20 on the inner surface side. Is applied. Pigment ink C has larger particles and water resistance and water repellency than dye ink with smaller particles. If the applied ink contains a lot of pigment, a water repellent effect can be expected. Further, the pigment ink C is used to produce clearness, and the color is bright such as yellow. When the pigment ink C having bright colors is applied, the following effects are obtained. For example, when the prize contains water like small vegetables or fruits, the paper bag body 10 absorbs water and breaks, or the adhesives A and B for forming the closing portion scatter and the bag body. It is also possible to prevent the release of 10 from being difficult. When one sheet of paper configured as described above is folded back at the position of the imaginary line and the back surface portion 12b of the front surface portion 12a is bonded with the adhesives A and B, the folded advertisement printed matter 10 shown in FIG. can get.

  Now, according to the insert advertising printed matter 10 configured as described above, the following effects can be obtained. First, since the bag body 12 is made of paper, the paper is less stretched and contracted than polyethylene, so there is no risk of plate misalignment, multi-color printing is possible with an offset rotary press, and it looks more than in the case of single-color printing. It can attract people's interests. Further, since the paper bag body 12 does not generate static electricity unlike polyethylene, it does not generate any other leaflets or garbage.

Furthermore, the bag body 12 has a closing portion 16 formed by folding the paper from the front surface portion 12a to the back surface portion 12b at the lower portion, and the front surface portion 12a and the back surface portion 12b are bonded to both sides. A difficult-to-peel closure 18 is formed, and an upper part is formed with a closure 20 that can be peeled off by bonding the front surface 12a and the back surface 12b with a temporary adhesive. Since it has a closed rectangular shape, it can be handled as a crimped leaflet for newspaper insertion, and an economic effect can be obtained.

Furthermore, since there is no open portion in the bag body 12, there is no risk that other leaflets will enter the inside from the upper end side when folding into the newspaper, and the finger insertion hole 22 penetrating the bag body has a perforated portion 24. Before the paper bag body 12 is made continuous, it is a pair of perforations 24 provided on the upper and lower sides of the paper bag body 12 so as to correspond to the front and back surfaces of the paper bag body 12. Since it is integrated into one, it does not get caught when collating with a folding machine when folding into a newspaper.

10: Folded advertisement printed matter 12: Bag 14: Printing part 16: Closing part 18: Difficult peelable closing part 20: Releasable closing part 22: Finger phase passage hole 24: Perforation part 26: Slit

Claims (5)

A folded advertising printed matter comprising a rectangular paper bag having a front surface portion and a back surface portion, and a printing portion made of advertising characters and patterns provided on the front surface portion and / or the back surface portion,
In the lower part of the paper bag body, folding back the paper from the front surface portion to the back surface portion side, or a hardly peelable closing portion formed by adhering the front surface portion and the back surface portion,
On the both sides of the paper bag body, a hardly peelable closure formed by adhering the front surface and the back surface;
On the upper side of the paper bag body, a releasable closing portion formed by adhering the front surface portion and the back surface portion with a temporary adhesive,
A pair of perforations located on the upper side of the paper bag body and provided corresponding to the front and back surfaces; and
In the advertising characters, when the paper bag body is brought to the sales / exhibition hall together with information on the sales / exhibition hall, the peelable closing part on the upper side of the bag body is opened, and the prize is put in the bag. Indication of being able to pack in the body is included,
The printed perforated advertisement, wherein the perforation portion forms a finger insertion hole penetrating the bag when the perforation is continuous and folded upward. The perforation part is formed in a downwardly curved arc shape provided with a tongue piece projecting downward at the lowermost end, and the finger insertion hole is formed in an elongated oval shape,
2. The printed advertising advertisement according to claim 1, further comprising a slit through which the tongue piece is inserted when the perforation is continuous and folded upward. The bag body is characterized in that the top side has a paper surface on the front side shorter than the paper surface on the back side, a stepped portion is provided, and the stepped portion is used as an opening allowance for separating the detachable closing portion. The printed advertising advertisement according to claim 1 or 2. The bag body is located below and spaced from the upper edge by a predetermined distance, and is located at a distance spaced upward from the perforation and extends parallel to the upper edge. 4. The printed advertising advertisement according to any one of claims 1 to 3, further comprising a perforation. 5. The water-repellent pigment ink is applied to a region other than the adhesive application region for forming the closing portion on the inner surface side of the paper bag body. Insert advertisement printed matter described in the section.

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