JP3086251U - Product display unit - Google Patents

Abstract

(57) [Summary] [Problem] A product display that enhances the ability to attract customers and deepens recognition of products by arranging image display devices side by side on a product display stand that stores and displays products or product samples Provide units. SOLUTION: An image display device capable of displaying an image is juxtaposed on a product display stand provided with a transparent or translucent product display case for storing and displaying a product or a product sample.
The image display device may be a moving image or a still image, and includes an audio output device.

Description

[Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention relates to a product display unit installed facing a passage in department stores, stores, open spaces, and the like.

[0002]

[Prior art]

 2. Description of the Related Art Conventionally, department stores, stores, and the like have been provided with product display stands for displaying and displaying products at positions and heights that are easily visible to customers for the purpose of sales promotion. As a result, as many products as possible can be exposed to the customer's sight, and as a result, the customer's willingness to purchase and sales performance can be improved.

[0003] By the way, such a product display stand is generally fixed in a department store or a store so as to face an aisle, and to store products to be displayed in different types and grades for a fixed period of time. Placed in As a result, the content of the displayed product is fixed, and the customer does not come back to see the product on the product display stand, because the freshness and interest in the product are weakened. Suction capacity and sales performance naturally decrease.

[0004] On the other hand, commodity display stands called wagons that can be freely moved on the floor are widely used for bargain sale, bargain sale, and the like. Since this wagon can be moved at any time without being placed in a store or other location, the arrangement and orientation of the product display stands in the store are not fixed, and the content of the product display can be changed arbitrarily. This will also attract the eyes of returning customers, which in turn will motivate customers to purchase and improve sales performance.

[0005]

[Problems to be solved by the invention]

 However, in such a wagon-type product display stand, since the product is displayed in a position where it can be directly reached by the customer, the product may be handled by the customer in a rough manner, and may be stained or creased. This significantly reduces the value of the product, making it unsuitable especially for expensive product displays. In addition, with a glass case or wagon-type product display stand alone, it was not possible to confirm what the displayed product was from a remote location, and there was a problem that the ability to attract customers was limited.

[0006] The present invention solves the above-mentioned problem, and the customer may directly check the product by hand, but without doing so, the product description can be viewed with a video image. The purpose of this is to obtain a product display unit with a high ability to attract customers who can confirm the quality and design of the product sufficiently and also can check what the product being displayed is from a remote location.

[0007]

[Means for Solving the Problems]

 In order to achieve the above object, a product display unit according to the invention of claim 1 is characterized in that an image display device capable of displaying images is juxtaposed on a product display stand for storing and displaying products or product samples. According to a second aspect of the present invention, there is provided a commodity display unit, wherein the commodity display stand and the image display device are detachable. This makes it possible for customers to sufficiently and easily recognize the quality and design of products from the images displayed on the image display device, thereby increasing their ability to attract customers, and increasing the number of unspecified customers depending on the manner of displaying images. Can enhance the advertising effect of the product.

[0008] A product display unit according to the invention of claim 3 is characterized in that the product display stand is provided with a transparent or translucent product display case. This makes it possible to externally see through the product stored and displayed in the product display case, thereby enabling the product to be recognized.

[0009] A product display unit according to the invention of claim 4 is characterized in that a lighting device is provided in the product display case. As a result, it is possible to illuminate the product or the product sample in the product display case, and make the customer clearly and beautifully perceive it.

[0010] Further, a product display unit according to the invention of claim 5 is characterized in that the image display device can display information on the product in a moving image or a still image. This can sufficiently stimulate the customer's interest in the product and enhance the purchasing power of the product.

[0011] Further, the commodity display unit according to the invention of claim 6 is characterized in that a plurality of casters that rotate while supporting the commodity display stand in contact with the floor are attached to the bottom of the commodity display stand. Features. Thus, the product display stand can be freely moved and arranged at an appropriate position in the store.

[0012] Further, a product display unit according to the invention of claim 7 is characterized in that a voice output device for explaining a product by voice is provided for the image display device. As a result, it is possible to explain the functions of a product or a product sample on a product display stand to an unspecified number of customers not only with video but also with audio.

[0013] In the product display unit according to the invention of claim 8, the image display device is interposed between two columns attached to both side surfaces of the product display stand, and the image display device uses a fastening member. It is characterized in that it is detachably held on a support. Thus, the image display device can be stably installed above the product display case without danger of falling.

[0014]

[Embodiment of the invention]

 Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 is a perspective view of a product display unit showing one embodiment of the present invention, and FIG. 2 is a side view thereof. In FIG. 1, reference numeral 1 denotes a product display unit, which comprises a product display stand 2 and an image display device 14 capable of displaying images.

In this example, the commodity display stand 2 includes a rectangular support 2a, and a transparent or translucent commodity display case 3 provided on the support 2a for storing commodities and product samples. ing. The product display case 3 is made of a transparent or translucent glass plate or plastic plate and is formed in a box shape. When a displayed product can be freely obtained by a customer, an upper opening is provided to freely open the product. It should be able to be taken out, and it should be sealed when only a product or product sample is displayed. FIG. 1 shows a case of a box shape with an upper opening. The embodiment shown in FIG. 3 described later shows a case of a closed box shape. On the front and side of the product display stand 2, in addition to the product name, maker name, and trademark of the product to be displayed, a display 4 such as a product description and a slogan is selectively displayed along with figures, patterns, colors, and the like. Is displayed.

The inside of the product display case 3 may be cooled using a well-known cooling means according to the type of the product to be displayed. In this case, the cooling means (cooling device) can be installed inside the support 2a.

For example, three casters 5 are attached to the bottom of the commodity display stand 2, and the casters 5 rotatably contact the floor surface 6, and the commodity display stand 2 moves on the floor surface 6. It can be moved to any position and direction. If the wheels of the casters 5 have a rubber layer on the peripheral surface, the casters 5 can be smoothly and gently rolled on the floor 6.

On the merchandise display stand 2, in addition to the merchandise and the merchandise sample, articles not directly related to the merchandise and the merchandise maker name, for example, ornaments such as objects, etc. are placed and covered. The product display case 3 is placed on the product display stand 2. Although not shown, an illumination light such as a fluorescent light is installed in the product display case 3 at a position that cannot be directly seen from outside the case.

On the back side of the product display stand 2, another thin (with a hollow inside) product display stand 7 having a predetermined height is integrally and continuously provided. The commodity display stand 7 is provided with a commodity display case 8 having a substantially inverted V-shape with a downward opening when viewed from the side. The product display case 8 is formed by assembling a transparent glass plate or a plastic plate. Then, on the product display stand 7, a plurality of product samples of different types, shapes, or sizes, for example, packaging boxes wrapping chocolate confectionery, etc., are juxtaposed in a row with a predetermined interval as samples 9. The above-mentioned product display case 8 is covered on these.

On the front of the commodity display stand 7 at a position corresponding to each of the samples 9, a description 10 indicating the price and type of each commodity is given. Although not shown, an illumination lamp such as a fluorescent lamp is also arranged in the product display case 8. A plurality of casters 5 are also attached to the bottom surface of the commodity display stand 7, and are movable on the floor 6 integrally with the commodity display stand 2. Here, it is desirable to use, as all or a part of the casters 5, those that employ a rotation preventing operation mechanism.

The image display device 14 capable of displaying an image is provided at a position facing the upper side of the rear surface of the commodity display stand 2. The image display device 14 may be fixed to the commodity display stand 2 or detachable, but FIG. 1 shows a case where it is fixed to the commodity display stand 2. As the display device 14, it is desirable to use a type capable of obtaining a clear and large-sized image. In particular, it is desirable to use a liquid crystal display device or a plasma display device which consumes less power and is lighter than a CRT display device. The display device 14 has a function of displaying at least one of a still image and a moving image, and further has an audio recording / reproducing function such as a video reproducing device and an audio output function including an amplifier and a speaker unit. I have. Reference numeral 17 denotes the speaker unit which constitutes a part of the audio output device together with an amplifier (not shown). Reference numeral 18 denotes an advertisement plate provided on the upper portion of the display device 14, on which advertisement characters and the like are displayed on the entire surface.

FIG. 3 is a perspective view of a merchandise display unit showing another embodiment of the present invention. In this embodiment, the merchandise display stand and the image display device are detachable. A pair of support brackets 11 are integrally provided side by side at the lower end portions on both side surfaces of the commodity display stand 7, and the lower end portions of the long and short columns 12 and 13 are inserted into these support brackets 11, respectively. It is firmly held upright in the vertical direction. An image display device 14 is interposed between the two pairs of right and left columns 12 and 13 and at a position facing above the product display case 8. The display device 14 is provided with a fastening member 16, for example, a bolt, which penetrates a locking bracket 15 held at the upper part of each of the columns 12 and 13, and a screw hole (shown in the drawing) provided on a side surface of the image display device 14. ) Is stably held at a predetermined position on each of the columns 12 and 13. For holding the display device 14 with respect to the columns 12, 13, any one of the well-known other mounting structures can be selected and used. Other components are the same as those of the above-described embodiment, and therefore, the same components are denoted by the same reference numerals, and detailed description is omitted.

In the merchandise display unit having such a configuration, the merchandise display stand 2 is provided with an image display device 14. The products and product samples in the product display cases 3 and 8 are integrated with each other via the devices 12 and 13 and can be separated as necessary, together with the screen information displayed on the image display device. Information about the displayed items can be effectively advertised to customers. Further, transportation of the product display unit 1 and replacement, maintenance, and inspection of the image display device 14 can be facilitated. The image display device 14 can be easily and quickly separated by loosening the fastening members 16 such as bolts and separating them from the columns 12 and 13 together with the bracket 15.

In addition, since the image of the displayed product is displayed as a still image or a moving image on the screen of the image display device 14, information on the details of the product can be accurately transmitted to the customer. Further, by notifying the information by voice from the speaker unit 17, it is possible to further sufficiently enhance the advertising effect on the product even for an unspecified number of customers passing nearby.

When a lighting device is provided in the product display cases 3 and 8, the appearance and design of the product and the packaging can be clearly exposed to the customer's vision, and the advertising and advertising effects can be further enhanced. Can be. In this case, the use of colored lighting can further alert the customer and increase the customer's willingness to purchase products.

The images displayed on the screen of the image display device 14 are not only those relating to the displayed product, but also static images such as landscapes and flowers that attract the attention of customers, moving images, or objects. Can also. In addition, if the information on the product is passed for a certain period of time between images such as landscapes and flowers, the customer will not be bored with the image as compared to the case where the same product advertisement is run continuously. Can be.

Further, since the product display unit 1 has the casters 5 at the bottom of the product display stands 2 and 7, the casters 5 are promptly moved to a predetermined position and direction on the floor of a department store or a store and installed. Therefore, products and product samples can be displayed and exhibited in places with high advertising effects.

The present invention is not limited to the above-described embodiment, and can be modified without departing from the gist of the present invention. For example, various changes are also allowed for the product display stand, and it goes without saying that the detachable structure between the product display stand and the image display device can also be changed. .

[0029]

[Effect of the invention]

 As described above, according to the present invention, an image display device capable of displaying an image is detachably connected to a product display stand having a transparent product display case for storing a product or a product sample. The image displayed on the display device can be easily recognized by the customer, so that the ability to attract customers can be enhanced, and the effect of displaying the image can enhance the effect of advertising the product.

In addition, since the lighting device is provided in the product display case, it is possible to illuminate a product or a product sample in the product display case and make the customer clearly and beautifully perceive these. . Further, since the information on the product can be displayed as a moving image or a still image on the image display device, the interest of the customer in the product can be sufficiently stimulated, and the purchasing power of the product can be enhanced.

Further, by mounting a plurality of casters rotating on the bottom of the product display stand while supporting the product display stand in contact with the floor surface, the product display stand can be freely positioned at an appropriate position in the store. In addition, by providing the image display device with a sound output device that explains the product by voice, the function of the product or product sample on the product display stand is not limited to video but also by audio. Can be explained to a specific number of customers.

In addition, since the image display device is interposed between two columns attached to both sides of the product display and is detachably held on the column using a fastening member, the image display device can be used as a product. It can be stably installed above the display case without danger of falling.

[Brief description of the drawings]

FIG. 1 is a perspective view of a product display unit according to an embodiment of the present invention.

FIG. 2 is a side view of FIG.

FIG. 3 is a perspective view of a product display unit according to another embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Commodity display unit 2, 7 Commodity display stand 3, 8 Commodity display case 5 Casters 12, 13 Prop 14 Display device 17 Speaker part

Claims (8)

[Utility model registration claims] 1. A merchandise display unit characterized in that an image display device capable of displaying an image is juxtaposed on a merchandise display stand for storing and displaying a merchandise or a product sample. 2. The product display unit according to claim 1, wherein the product display stand and the image display device are detachable. 3. The product display stand according to claim 1, further comprising a transparent or translucent product display case.
Or the product display unit according to 2. 4. The merchandise display unit according to claim 1, wherein a lighting device is provided in the merchandise display stand. 5. The product display unit according to claim 1, wherein the image display device can display information on the product in a moving image or a still image. 6. A plurality of casters rotating on the bottom of the commodity display stand while supporting the commodity display stand in contact with the floor surface.
Or the product display unit according to 3. 7. The product display unit according to claim 1, wherein the image display device is provided with a voice output device for explaining the product by voice. 8. The image display device is interposed between two columns attached to both side surfaces of the commodity display stand, and is detachably held on the columns using a fastening member. The product display unit according to claim 2, wherein