JP2025109923A - Advertisement distribution device, advertisement distribution method, and program - Google Patents

Abstract

To provide an advertisement distribution device, advertisement distribution method and program that can distribute proper advertisements to users.SOLUTION: An advertisement distribution device comprises: a bidding condition acquisition unit that acquires a bidding condition in which at least a partial condition is relevant to settlement in an electronic settlement service about a purchase activity in an actual shop from an advertiser in association of the bidding condition with an advertisement content; a settlement information acquisition unit that acquires settlement information in the electronic settlement service; and an advertisement content providing unit that, when the settlement information is acquired, extracts the advertisement content in which the settlement information and/or a past settlement history of a user pertaining to the settlement information match/matches the bidding condition, and performs processing of making a user terminal device the user relevant to the settlement information uses display an advertisement content selected based on a prescribed reference from the extracted advertisement content.SELECTED DRAWING: Figure 11

Description

The present invention relates to an advertisement distribution device, an advertisement distribution method, and a program.

A system has been disclosed that includes an advertisement selection server that associates and stores advertisement segment information, which is a classification formed based on payment information and used to select advertisement information, with an advertisement acquisition destination address; advertisement linkage processing means that, if the payment information sent from the affiliated store server at the time of payment includes advertisement display conditions, generates advertisement segment information based on the payment information and sends it to the advertisement selection server and receives the advertisement acquisition destination address; and transaction processing means that creates a response message based on the result of the payment process and the advertisement acquisition destination address and sends it to the affiliated store server; and displays an order completion screen created based on the response message via the affiliated store server on the consumer terminal, and also causes the consumer terminal to acquire advertisement information using the advertisement acquisition destination address included in the response message and display it on the order completion screen (see Patent Document 1).

JP 2010-44538 A

In the above conventional invention, bidding conditions for advertisements related to information specific to electronic payment services related to purchasing behavior in physical stores were not set, so appropriate advertisements were sometimes not delivered to users.

The present invention has been made in consideration of these circumstances, and one of its objectives is to provide an advertisement distribution device, an advertisement distribution method, and a program that can distribute more appropriate advertisements to users.

One aspect of the present invention is an advertising distribution device that includes a bidding condition acquisition unit that acquires bidding conditions, at least some of which are related to payments in an electronic payment service related to purchasing behavior in a physical store, from an advertiser in association with advertising content; a payment information acquisition unit that acquires payment information in the electronic payment service; and an advertising content provision unit that, when the payment information is acquired, extracts advertising content in which the payment information and/or the past payment history of a user related to the payment information meets the bidding conditions, and performs processing to display advertising content selected from the extracted advertising content based on a predetermined criterion on a user terminal device used by the user related to the payment information.

According to one aspect of the present invention, it is possible to provide an advertisement distribution device, an advertisement distribution method, and a program that can distribute more appropriate advertisements to users.

FIG. 1 is a diagram showing an example of a configuration for realizing an electronic payment service. FIG. 1 is a diagram illustrating an example of a general flow of electronic payment. FIG. 13 illustrates an example of a payment completion screen. FIG. 13 is a diagram showing an example of an advertiser dedicated page. FIG. 2 is a configuration diagram of a payment server 100. FIG. 11 is a diagram showing an example of the contents of user information 172. FIG. 13 is a diagram showing an example of the contents of store information 176. FIG. 13 is a diagram showing a screen IM1 which is an example of an interface screen provided to an advertiser terminal device 70. FIG. 13 is a diagram showing a screen IM2 which is another example of an interface screen provided to the advertiser terminal device 70. FIG. 13 is a diagram showing an example of the contents of advertisement bidding information 178. 13 is a flowchart showing an example of a flow of a process executed by the payment server 100. 13A to 13C are diagrams showing screens IM3 to IM4 which are other examples of interface screens provided to the advertiser terminal device 70 when a recommended bid amount is presented.

Below, with reference to the drawings, an embodiment of an advertisement distribution device, an advertisement distribution method, and a program of the present invention will be described. The advertisement distribution device is realized by one or more processors. The advertisement distribution device is a device that distributes advertisements in association with an electronic payment service. The electronic payment service is a service that supports payments related to the purchase of goods and services at a store. A store is primarily a physical store (real store) that exists in the real world, unlike a virtual store related to electronic commerce. Note that the mechanism of the present invention does not necessarily exclude the application of a virtual store related to electronic commerce, but the stores that are the subject of the present invention include at least a real store.

[Electronic payment service]
1 is a diagram showing an example of a configuration for realizing an electronic payment service. The electronic payment service is realized mainly by a payment server 100. The payment server 100 communicates with, for example, one or more user terminal devices 10, one or more store terminal devices 50, and one or more advertiser terminal devices 70 via a network NW. The network NW includes, for example, the Internet, a LAN (Local Area Network), a wireless base station, a provider device, and the like.

The user terminal device 10 is, for example, a portable terminal device such as a smartphone or tablet terminal. The user terminal device 10 is a computer device having at least an optical reading function, a communication function, a display function, an input acceptance function, and a program execution function. In the following description, the components for realizing these functions are respectively referred to as a camera, a communication device, a touch panel, a CPU (Central Processing Unit), etc. In the user terminal device 10, a payment app 20 is executed by a processor such as a CPU, and the user terminal device 10 operates in cooperation with the payment server 100 to provide electronic payment services to users. The payment app 20 controls the camera, communication device, touch panel, etc.

The store terminal device 50 is installed, for example, in a store. The store terminal device 50 is a computer device having at least a product price acquisition function, an optical reading function, a program execution function, and a communication function. The store terminal device 50 includes a so-called POS (Point of Sale) device, and the product price acquisition function and the optical reading function may be realized by the POS device. The store code image 60 is placed in the store, and is a code image such as a QR code (registered trademark) printed on a paper or plastic medium. The store code image 60 may be displayed on a display placed in the store.

The advertiser terminal device 70 is a terminal device used by a person (advertiser) who wishes to post an online advertisement (hereinafter, simply an advertisement) that will be included in the payment completion screen described below. The advertiser terminal device 70 may be any computer device that can be connected to the network NW, such as a personal computer, smartphone, or tablet terminal.

The payment server 100 realizes electronic payment based on payment information received from the user terminal device 10 or the store terminal device 50. The payment server 100 performs electronic payment, for example, by increasing or decreasing balance information managed in association with a user ID (in other words, depositing or withdrawing electronic money). Electronic payment may include methods such as revolving payments and credit payments that allow for purchases of a larger amount than the balance information at the time of purchase.

Figure 2 is a diagram illustrating the general flow of electronic payment. There may be two types of electronic payment: pattern 1 and pattern 2. In the case of pattern 1, the payment app 20 is first launched on the user terminal device 10, and a code image such as a QR code or barcode is displayed. The user holds (presents) the display surface of the user terminal device 10 over the store terminal device 50. The store terminal device 50 decodes the code image using an optical reading function and acquires information such as the user ID. The store terminal device 50 then generates payment information including the user ID, payment amount, store ID, etc., and transmits it to the payment server 100. Information on the payment amount has been acquired in advance by reading a barcode or by manual input, etc. The payment server 100 performs payment processing based on the received information.

In the case of pattern 2, the user terminal device 10 with the payment app 20 running uses its optical reading function to decode the store code image 60. The store code image 60 contains information such as the store name. The user inputs the payment amount into the user terminal device 10 on the screen displaying the store name, etc. Then, the user terminal device 10 generates payment information including the user ID, payment amount, store ID, etc., and transmits it to the payment server 100. The payment server 100 performs payment processing based on the received information. Note that electronic payment may be performed only in one of the above patterns.

When the electronic payment is completed, a completion notice is sent from the payment server 100 to the user terminal device 10. The user terminal device 10 displays a payment completion screen in response to the received completion notice. The completion notice is, for example, in the form of a web page. FIG. 3 is a diagram showing an example of a payment completion screen. The payment completion screen includes, for example, an area A1 in which information about the store where the payment was made is displayed, an area A2 in which the payment amount and the like are displayed, an area A3 in which points (an example of a benefit) given to the user as a result of the payment are displayed, and an area A4 in which advertisements by advertisers are displayed. The advertiser is mainly a business operator different from the operator of the payment server 100 (the operator of the payment server 100 may be the advertiser). This advertisement is selected by a method such as second pricing based on the amount of the bid (bid amount) by the advertiser. The advertiser makes a bid using the advertiser terminal device 70. When the advertisement is posted and clicked (tapped) by the user, the advertiser pays an amount according to the bid amount to the operator of the payment server 100. In this embodiment, the advertiser is a store that is a member of the electronic payment service provided by the operator of the payment server 100, in other words, a store that allows users to make electronic payments using the electronic payment service.

When a user taps on the advertisement shown in area A4 on the user terminal device 10, the payment server 100 transitions the screen to a dedicated page on the electronic payment service of the advertiser who placed the tapped advertisement. Through the dedicated advertiser page to which the user is transitioned, the user can obtain coupons (benefits) that can be used for discounts on electronic payments, etc. In cases where the affiliated store of the electronic payment service is itself the advertiser, the dedicated page on the advertiser's electronic payment service can also be expressed as a dedicated page of the affiliated store where the electronic payment service is available, which is displayed on the user's payment app 20.

Figure 4 is a diagram showing an example of an advertiser-only page. The advertiser-only page includes an area A5 in which overview information of the advertiser's store is displayed, and an area A6 in which detailed information of the advertiser's store is displayed by switching between tabs. As shown in Figure 4, for example, when a user taps on "Coupon," one of the tabs included in area A6, coupons that the user can currently use for electronic payment at the store are displayed. The user can acquire the displayed coupon by, for example, further tapping on the displayed coupon. The payment server 100 stores content information of the coupon acquired by the user in coupon grant information of the user information 172 described later. A coupon acquired by a user for a certain store is automatically applied when making an electronic payment at the store, and a process such as a discount is executed.

Note that in FIG. 3 and FIG. 4, as an example, a case has been described in which a user taps on the advertising content displayed on the payment completion screen to transition to an advertiser-only page, and obtains a coupon on the transitioned advertiser-only page. However, the present invention is not limited to such a configuration, and for example, the advertising content itself may be a coupon. In this case, the user obtains the coupon by tapping on the coupon displayed on the payment completion screen, and the payment server 100 stores content information of the coupon obtained by the user in the coupon grant information of the user information 172 described below. Alternatively, the payment server 100 may cause the screen of the user terminal device 10 to transition to a dedicated page for obtaining a coupon by the user tapping on the coupon displayed on the payment completion screen.

In another embodiment, when the advertising content is tapped, the user may transition to any web content outside the payment app 20, rather than to a dedicated page on the payment app 20. For example, when the advertising content is tapped, the payment app 20 may call up a browser app on the user terminal device 10 and display a landing page (LP) prepared in advance by the advertiser of the advertising content or an affiliated store.

[Payment server]
FIG. 5 is a configuration diagram of the payment server 100. The payment server 100 includes, for example, a communication unit 110, a payment content providing unit 120, a payment processing unit 130, an advertisement distribution unit 150, and a storage unit 170. The advertisement distribution unit 150 includes, for example, a bidding condition acquisition unit 152, a payment information acquisition unit 154, and an advertisement content providing unit 156. Each of the payment content providing unit 120, the payment processing unit 130, and the advertisement distribution unit 150 is realized by, for example, a hardware processor such as a CPU executing a program (software). Some or all of these components may be realized by hardware (including circuitry) such as an LSI (Large Scale Integration), an ASIC (Application Specific Integrated Circuit), an FPGA (Field-Programmable Gate Array), or a GPU (Graphics Processing Unit), or may be realized by cooperation between software and hardware. The program may be stored in advance in a storage device such as a hard disk drive (HDD) or flash memory (a storage device with a non-transient storage medium), or may be stored in a removable storage medium (non-transient storage medium) such as a DVD or CD-ROM, and installed in the storage device by inserting the storage medium into a drive device.

The storage unit 170 is a HDD, flash memory, RAM (Random Access Memory), etc. The storage unit 170 may be a NAS (Network Attached Storage) device that the payment server 100 can access via a network. The storage unit 170 stores information such as user information 172, payment content information 174, store information 176, advertising bidding information 178, and advertising content information 180.

The communication unit 110 is a communication interface for connecting to the network NW. The communication unit 110 is, for example, a network card.

The payment content providing unit 120 has, for example, a function of a web server, and provides the user terminal device 10 with information (content) for displaying various screens of the electronic payment service, including the above-mentioned payment completion screen, and grants the user a coupon that can be used in the electronic payment service in response to an operation such as a tap by the user. The payment content providing unit 120 reads out necessary content from the payment content information 174 as appropriate and provides it to the user terminal device 10. The user terminal device 10 accepts various inputs by the user while the content is being played by the payment app 20, and transmits the above-mentioned payment information and the like to the payment server 100.

The payment processing unit 130 performs payment processing based on the payment information sent by the user terminal device 10 or the store terminal device 50. The payment processing unit 130 performs payment processing while referring to the user information 172.

Figure 6 is a diagram showing an example of the contents of user information 172. For example, user information 172 is information such as balance information, contact information, credit information, coupon grant information, and payment history information associated with a user ID. Balance information is information indicating the balance of electronic money set by the user by transferring money from a bank deposit or the like to the electronic payment service in advance. Note that balance information may be automatically added by auto-charge associated with payment processing. Contact information is information entered when the user subscribes to the electronic payment service. Credit information is information indicating whether or not a revolving payment or the like has been approved. Coupon grant information is information indicating the contents of coupons that have been acquired and granted to the user. Payment history information is information indicating the details of payments made by the user (date and time, store ID of the store where the purchase was made, payment amount, etc.) for each payment.

Information about stores is managed as store information 176. FIG. 7 is a diagram showing an example of the contents of store information 176. Store information 176 is, for example, information such as store category, location, and payment pattern associated with a store ID. The store category may be one-level information, or may be information having a hierarchical structure of two or more levels. For example, information such as "Japanese food," "restaurant," or "eatery" may be added as a higher-level concept than "sushi" as shown in the figure. The location may be represented by hierarchical code information such as JIS code. The payment pattern is information indicating whether payment can be made using pattern 1 or pattern 2 described above.

[Advertisement Delivery]
The advertisement distribution unit 150 performs processing for displaying advertisement content on the user terminal device 10. The advertisement distribution unit 150 is an example of an “advertising distribution device.” In this embodiment, the advertisement distribution unit 150 is a function of the payment server 100, but the advertisement distribution unit 150 (advertising distribution device) may be a device separate from the payment server 100.

The bidding conditions acquisition unit 152 of the advertisement distribution unit 150 acquires bidding conditions, at least some of which are related to payments in electronic payment services, from the advertiser in association with the advertisement content. Details of the bidding conditions will be described later.

The payment information acquisition unit 154 acquires payment information in the electronic payment service. As described in FIG. 2, payment information is information that is generated and transmitted to the payment server 100 each time a payment is made at a physical store. For example, the payment information is provided to the payment processing unit 130 and reflected in the user information 172, and at the same time, the payment information is provided to the payment information acquisition unit 154.

When the payment information is acquired by the payment information acquisition unit 154, the advertising content provision unit 156 extracts advertising content for which the payment information and/or the past payment history of the user related to the payment information meets the bidding conditions. Then, the advertising content provision unit 156 performs processing to display advertising content selected from the extracted advertising content based on a predetermined criterion on the user terminal device 10 of the user related to the payment information.

The advertising content providing unit 156 selects advertising content, for example, by second pricing on the bid amount. For example, if advertisers C1, C2, and C3 bid 150 yen, 250 yen, and 270 yen, respectively, advertiser C3, who submitted the highest bid amount, wins the bid at 251 yen, which is one unit higher than the second highest bid amount of 250 yen, and the advertising content of advertiser C3 is delivered. Alternatively, advertising content may be selected based on a criterion similar to eCPM. For example, a criterion such as second pricing may be applied to a value obtained by multiplying the bid amount by the number (or percentage) of payments made via an electronic payment service or coupons used after the advertising content is selected by a user.

The advertising content providing unit 156 performs processing for displaying the advertising content on the user terminal device 10, for example, by including it in a payment completion screen related to the payment information. The processing for displaying is, for example, processing for transmitting location information of the advertising content (e.g., URL; Uniform Resource Locator) to the user terminal device 10 together with the content for displaying the payment completion screen. The payment application 20 obtains the advertising content using the URL, embeds it in area A4 (see FIG. 3) of the payment completion screen, and displays it on the user terminal device 10.

The advertising content providing unit 156 may include the advertising content in a content screen other than the payment completion screen, or may cause the advertising content to be displayed alone on the user terminal device 10. In the former case, the advertising content providing unit 156 causes the user terminal device 10 to display, for example, the top page of the payment content including the advertising content. In the latter case, the advertising content providing unit 156 causes the user terminal device 10 to display the advertising content in the form of, for example, a push notification.

[Bidding conditions]
The bidding conditions acquired by the bidding condition acquisition unit 152 relate to payment information and/or the past payment history of the user related to the payment information. For example, they include some or all of individual conditions such as the payment location (location of the store related to the payment), store category, payment frequency for each store category, payment amount range, and payment time period. If the payment frequency is not included in the bidding conditions, the bidding conditions relate to a single payment information, but if the payment frequency is included in the bidding conditions, the bidding conditions include information related to the past payment history of the user related to the payment information.

The bidding condition acquisition unit 152, for example, provides the advertiser terminal device 70 with an interface for inputting bidding conditions, and acquires the bidding conditions via the interface. FIG. 8 is a diagram showing a screen IM1, which is an example of an interface screen provided to the advertiser terminal device 70. The screen IM1 is provided with, for example, an input window W1 for specifying advertising content by an advertising content ID or the like, an input window W2 for specifying a payment location among the individual conditions, an input window W3 for specifying a store category among the individual conditions, an input window W4 for specifying a payment frequency for each store category among the individual conditions, an input window W5 for specifying a bid amount, a send button B1 for instructing to send the entered bidding conditions, etc. to the payment server 100, and the like.

Here, it is assumed that the advertising content itself has already been registered in the payment server 100 at the time the bidding conditions and the like are entered into the interface screen, and that it has been assigned an advertising content ID and registered in the advertising content information 180, but the interface screen may also have a function for accepting registration of advertising content. Also, the person who operates the interface screen on behalf of the advertiser will be referred to as the "advertiser" in this explanation.

Input into input windows W2 to W4 may be performed by manual text input, or input candidates (recommendation conditions) may be presented to the advertiser when the cursor is placed over the input window, tapped on the input window, or the like, and the advertiser may select from the input candidates. Among the individual conditions, the location is specified at a granularity such as the city, ward, town, village, nearest station, or shopping street name. Among the individual conditions, the payment frequency for each store category is specified, for example, as "once a week." Instead of the payment frequency for each store category, the total payment amount within a reference period may be specified, such as the total payment amount for one year for each store category.

By allowing users to specify such bidding conditions, advertisers can deliver advertising content by narrowing down their target audience to "users who frequently make payments in a certain category in a specific commercial area." As a result, the advertising delivery unit 150 can deliver more appropriate advertisements to users.

Figure 9 is a diagram showing screen IM2, which is another example of an interface screen provided to the advertiser terminal device 70. In addition to input windows W1 to W3, W5, and a send button B1 similar to those of screen IM1, screen IM2 is provided with input window W6 for specifying a payment time period among the individual conditions, and input window W7 for specifying a payment price range among the individual conditions. Only one of input window W6 and input window W7 may be provided.

By allowing advertisers to specify such bidding conditions, they can deliver advertising content by targeting "users who make payments in a certain category in a specific trade area at a specific time period and in a specific price range." For example, if advertising content for a nearby coffee shop, karaoke shop, etc. is delivered to a user who has just had a large amount of dinner at a certain store, the probability of the user showing interest is thought to be higher than if the target is not narrowed down. In other words, advertising content can be delivered by targeting the next payment (behavior) that is likely to occur at the time a payment (behavior) in a series of user actions is completed, not limited to payments at the same store category as the store category being advertised. As a result, the advertising delivery unit 150 can deliver more appropriate advertisements to users.

Figure 10 is a diagram showing an example of the contents of advertising bidding information 178. The bidding condition acquisition unit 152 updates the advertising bidding information 178 based on the information entered on the interface screen. For example, the advertising bidding information 178 associates an advertising content ID, bidding conditions, bid amount, bidding period, and other information with an advertiser ID, which is identification information of the advertiser. The bidding period may be set as "until a separate cancellation notice is received." As shown in the figure, the same advertiser may make bids on multiple advertising contents.

[Processing flow]
11 is a flowchart showing an example of the flow of processing executed by the payment server 100. First, each of the payment content providing unit 120 and the advertisement distribution unit 150 determines whether or not the payment server 100 has received payment information (S200). The payment processing unit 130 performs payment processing based on the payment information (S202).

In parallel, the payment information acquisition unit 154 of the advertisement distribution unit 150 acquires the received payment information and also acquires the past payment history of the user (the user related to the payment information) from the user information 172 (S206).

Then, the advertising content providing unit 156 of the advertising distribution unit 150 searches the advertising bidding information 178, extracts advertising content IDs for which the information acquired in S206 matches (applies to) the bidding conditions (S208), and selects an advertising content ID using a method such as second pricing according to the bid amount, etc. (S210). Then, the advertising content providing unit 156 acquires location information of the selected advertising content ID from the advertising content information 180 and notifies the payment content providing unit 120 (S212).

The payment content providing unit 120 includes the location information notified by the advertising content providing unit 156 in the payment completion screen and displays it on the user terminal device 10 (S204).

According to the embodiment described above, payment information or past payment history from an electronic payment service that supports payments at physical stores is acquired, and advertising content to be delivered is selected based on bidding conditions that are individual conditions that are specific to this type of electronic payment service (location, store category, payment frequency, payment time period, etc.), making it possible to deliver more appropriate advertisements to users.

[Other function 1]
In addition to the functions described above, the bidding condition acquisition unit 152 of the advertisement distribution unit 150 may derive a suggested bid amount according to the bidding conditions specified by the advertiser based on the results of learning the relationship between past bidding conditions and successful bid amounts, and present the suggested bid amount to the advertiser.

First, the processing in the learning stage will be described. The processing described below may be performed by an operator manually instructing the computer to perform the calculations, or the computer may perform the processing automatically according to a program. Here, the subject of the processing will be referred to as the learner. First, the learner obtains the relationship between the number of hits (the number of advertising contents that match the bidding conditions for the payment information and payment history of interest) and the successful bid price in a certain period T1 by using regression analysis or the like, and obtains a function f (number of hits) that derives the successful bid price when the number of hits is input.

Next, the learner learns the trends for each region and each store category, and calculates the region coefficient αi and the store category coefficient βj. The region coefficient αi and the store category coefficient βj are calculated using equations (1) and (2), respectively. i is the region identifier, and j is the store category identifier. It is assumed that the region identifiers are set in advance for areas that divide addresses at a predetermined granularity.

αi = average winning bid amount for region i of interest / average winning bid amount for all regions other than region i of interest … (1)
βj=average successful bid amount of the target store category j/average successful bid amount of all store categories other than the target store category j... (2)

The bidding condition acquisition unit 152 uses the function f (number of hits), the area coefficient αi, and the store category coefficient βj thus obtained to calculate the recommended bid amount according to formula (3). Here, the number of hits input to the function f (number of hits) is the number of hits verified by a simulation using the bidding conditions obtained from the advertiser and the payment information and payment history obtained over a certain period of time T1 in the past, that is, the number of hits confirmed by backtesting. In order to increase the success rate, the bidding condition acquisition unit 152 may further multiply the result obtained by formula (3) by a multiplier (a value slightly greater than 1) to derive the recommended bid amount.

Suggested bid amount = f (number of hits) x αi x βj … (3)

Note that the method described above is merely one example, and the suggested bid amount may be derived by any method that achieves a similar trend. For example, the suggested bid amount may be derived by converting the bid amount into features and inputting the features into a trained model that has learned the relationship between the features and the successful bid amount through machine learning.

For example, the bidding condition acquisition unit 152 acquires the bid amount input by the advertiser after presenting the recommended bid amount to the advertiser. FIG. 12 shows screens IM3 to IM4, which are other examples of interface screens provided to the advertiser terminal device 70 when presenting a recommended bid amount. Screen IM3 has input windows and buttons similar to those of screen IM2, as well as a button B2 for requesting the display of the recommended bid amount. When the advertiser operates button 2, the bidding conditions input at that time are transmitted to the bidding condition acquisition unit 152, which derives the recommended bid amount by the method exemplified above, and causes the advertiser terminal device 70 to display screen IM4 in which the recommended bid amount is displayed in input window W5. At this point, the number displayed in input window W5 may be changeable by the advertiser. When the advertiser operates button B1 on screen IM4, the bidding conditions are finalized with the number displayed in input window W5 as the bid amount. Note that, instead of such processing, the bidding condition acquisition unit 152 may receive a specification from the advertiser to "automatically bid at the suggested bid amount." In this case, the procedure of presenting the suggested bid amount and obtaining final confirmation may be omitted.

[Other Function 2]
Furthermore, the advertising content providing unit 156 may select advertising content by taking into consideration not only the payment information but also the attribute information of the user. For example, when demographic information (attribute information) such as the user's gender, address, work address, hobbies and preferences is acquired or estimated, the bidding condition acquiring unit 152 may acquire individual conditions related to the demographic information as part of the bidding conditions, and the advertising content providing unit 156 may select advertising content based on the bidding conditions. For example, if the advertiser is an operator of a nail salon, it is assumed that the advertiser wishes to deliver advertising content to women. In this way, the advertising target can be narrowed down even more accurately.

[Other Function 3]
The advertising distribution unit 150 may extract other advertising content similar to the store category or location of a store (the store being advertised) related to the advertiser's advertising content, and present recommended bidding conditions to the advertiser based on the bidding conditions set for the extracted advertising content.

The above describes the form for carrying out the present invention using an embodiment, but the present invention is not limited to such an embodiment, and various modifications and substitutions can be made without departing from the spirit of the present invention.

10 User terminal device 20 Payment application 50 Store terminal device 60 Store code image 70 Advertiser terminal device 100 Payment server 120 Payment content providing unit 130 Payment processing unit 150 Advertisement distribution unit (advertisement distribution device)
152 Bidding condition acquisition unit 154 Payment information acquisition unit 156 Advertising content provision unit 170 Storage unit 172 User information 174 Payment content information 176 Store information 178 Advertising bidding information 180 Advertising content information

Claims (1)

a bidding condition acquisition unit that acquires bidding conditions, at least some of which are related to payment in an electronic payment service related to purchasing behavior in a physical store, from an advertiser in association with the advertisement content;
a payment information acquisition unit that acquires payment information in the electronic payment service;
an advertising content providing unit that, when the payment information is acquired, extracts advertising content in which the payment information and/or the past payment history of the user related to the payment information meets the bidding conditions, and performs processing to display advertising content selected from the extracted advertising content based on a predetermined criterion on a user terminal device used by the user related to the payment information;
An advertisement distribution device comprising: