JP2024165876A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To provide an information processor, an information processing method, and an information processing program which make it easier to formulate measures for increasing visitors.SOLUTION: The information processor according to the present application includes an acceptance unit and a display control unit. The acceptance unit accepts specification of a target position from a user. The display control unit overlap-displays a Sankey diagram on a map on the basis of the number of users who moved to a target position that have been accepted by the acceptance unit. More specifically, the display control unit overlap-displays the Sankey diagram on the basis of the number of users for a moving route to the target position determined on the basis of action information of uses who moved to the target position.SELECTED DRAWING: Figure 5

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Technology is known that displays tourist movements using a Sankey diagram connecting locations.

JP 2019-023851 A

However, conventional technology does not allow for understanding of visitors' behavior before and after the event, making it difficult to implement measures to increase visitor numbers.

This application was made in light of the above, and aims to make it easier to devise measures to increase the number of visitors.

The information processing device according to the present application is characterized by having a reception unit that receives a target location designation from a user, and a display control unit that displays a Sankey diagram superimposed on a map based on the number of users who have moved to the target location received by the reception unit.

According to one aspect of the embodiment, it has the effect of making it easier to implement measures to increase the number of visitors.

FIG. 1 is a diagram illustrating an example of the configuration of an information processing system according to an embodiment. FIG. 2 is a diagram illustrating an example of information processing according to the embodiment. FIG. 3 is a diagram illustrating an example of a Sankey diagram according to the embodiment. FIG. 4 is a diagram illustrating an example of the configuration of a terminal device according to the embodiment. FIG. 5 is a diagram illustrating an example of the configuration of an information processing apparatus according to an embodiment. FIG. 6 is a diagram illustrating an example of a user information storage unit according to the embodiment. FIG. 7 is a flowchart illustrating an example of information processing according to the embodiment. FIG. 8 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device.

Below, the information processing device, information processing method, and information processing program according to the present application will be described in detail with reference to the drawings. Note that the information processing device, information processing method, and information processing program according to the present application are not limited to these embodiments. In addition, the same components in the following embodiments will be denoted by the same reference numerals, and duplicated descriptions will be omitted.

(Embodiment)
1. Configuration of the information processing system
An information processing system 1 shown in Fig. 1 will be described. As shown in Fig. 1, the information processing system 1 includes a terminal device 10 and an information processing device 100. The terminal device 10 and the information processing device 100 are connected to each other via a predetermined communication network (network N) so as to be able to communicate with each other by wire or wirelessly. Fig. 1 is a diagram showing an example of the configuration of the information processing system 1 according to an embodiment.

The terminal device 10 is an information processing device used by a user who performs an operation to display a Sankey diagram by specifying a target position (by selecting or inputting, etc.). The user is, for example, a user who is considering product planning/improvement, competitive research, etc. The terminal device 10 may be any device that can realize the processing in the embodiment. The terminal device 10 may also be a device such as a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, or a PDA. Figure 2 shows the case where the terminal device 10 is a smartphone.

The terminal device 10 is, for example, a smart device such as a smartphone or tablet, and is a mobile terminal device that can communicate with any server device via a wireless communication network such as 3G to 5G (Generation) or LTE (Long Term Evolution). The terminal device 10 also has a screen such as a liquid crystal display with touch panel functionality, and may accept various operations on displayed data such as content, such as tapping, sliding, scrolling, etc., performed by a user's finger or stylus. In FIG. 2, the terminal device 10 is used by user U1.

The information processing device 100 is an information processing device that aims to make it easier to plan measures to increase visitors by superimposing a Sankey diagram on a map and enabling understanding of the actions of visitors before and after moving to a target location, and may be any device that can realize the processing in the embodiment. The information processing device 100 is realized, for example, by a server device or a cloud system that provides a platform for displaying a Sankey diagram.

Note that while FIG. 1 shows a case where the terminal device 10 and the information processing device 100 are separate devices, the terminal device 10 and the information processing device 100 may be integrated.

2. An example of information processing
Conventionally, there is known a technology that displays tourist movements using a Sankey diagram that connects points. However, the conventional technology does not allow the understanding of the visitor's actions before and after the visit, so it is not easy to plan measures to increase the number of visitors. If the visitor's actions before and after the visit can be understood, for example, marketing locations and competing stores can be identified, making it easier to plan measures to increase the number of visitors.

The present application has been made in light of the above, and aims to make it easier to devise measures to increase the number of visitors. This will make it possible, for example, to determine where on a map to distribute advertisements such as flyers.

In the following embodiments, the target location is a location specified by a user. For example, the target location is a location specified on a specific UI screen on which a Sankey diagram is displayed so as to be superimposed on a map. In other words, the target location is a location specified on the map on which the Sankey diagram is superimposed. Note that the target location may be a location specified by having the user specify (select or input, for example) a search query. In addition, the target location is, for example, a location indicating the location of a marketing facility or store (including a competing store). In the following embodiments, the specification of the target location is accepted by having the user specify the target location.

FIG. 2 is a diagram showing an example of information processing of the information processing system 1 according to the embodiment. When the user U1 performs an operation on the terminal device 10 to specify a target position and display a Sankey diagram, the information processing device 100 accepts the specification of the target position (step S101). For example, when the user U1 specifies a position indicating the location of "facility A" as the target position, the information processing device 100 accepts the position indicating the location of "facility A" as the target position. Also, for example, when the user U1 specifies a keyword for "facility A" in the search query, the information processing device 100 may identify a position indicating the location of "facility A" and accept the identified position as the target position. The information processing device 100 performs the process described below with the position indicating the location of "facility A" as the target position.

The information processing device 100 identifies (or estimates) users who have traveled to the target location (step S102). For example, the information processing device 100 identifies such users using the location history of user information. For example, the information processing device 100 identifies user P1 if user P1 has traveled to the target location. Also, for example, if user P1 has visited or used "facility A" located at the target location, the information processing device 100 estimates that user P1 has traveled to the target location and identifies user P1. The information processing device 100 identifies all users included in the user information who have traveled to the target location.

The information processing device 100 identifies (or estimates) the departure point where the user identified in this way was located before moving to the target location (step S103). For example, the information processing device 100 may identify (or estimate) the location of a facility or the like visited or used by the user before moving to the target location as the departure point. The information processing device 100 identifies the departure point where a user who has moved to the target location was located before moving to the target location for each user. For example, the information processing device 100 identifies the departure point for each user using the location history of the user information. For example, if the target location is "position L1" and user P1 has moved from "position L2" to "position L1", the information processing device 100 may identify "position L2" as the departure point of user P1. At this time, the information processing device 100 may identify multiple departure points. For example, if the target position is "position L1" and the user moves from "position L3" to "position L2" to "position L1", the information processing device 100 may identify two starting points, "position L2" and "position L3".

The information processing device 100 identifies (or estimates) the movement route when the identified user moves from the departure point to the target position (step S104). For example, the information processing device 100 may identify (or estimate) the movement route from the departure point to the target position by identifying (or estimating) the location of a facility or the like visited or used by the user when moving from the departure point to the target position. The information processing device 100 identifies the movement route when a user who has moved to the target position moves from the departure point to the target position for each user. For example, the information processing device 100 identifies the movement route for each user using the location history of the user information. For example, when the target position is "position L1" and the user P1 moves from "position L2" to "position L1" by the movement route "route R1", the information processing device 100 may identify "route R1" as the movement route of the user P1. At this time, the information processing device 100 may identify a multi-stage movement route. For example, if the target position is "position L1" and the user moves to "position L1" via a movement route of "route R11" and "route R1", the information processing device 100 may identify a two-stage movement route of "route R1" and "route R11".

In this way, the information processing device 100 can identify the movement flow from the starting point to the target position for each user. The information processing device 100 generates a Sankey diagram based on the flow identified in this way. The Sankey diagram shows the movement flow from the starting point to the target position. Note that when there are multiple movement flows from the starting point to the target position (i.e., when the movement route differs depending on the user), the Sankey diagram shows the movement flow of multiple movement routes from the starting point to the target position. Note that when there are multiple movement flows from the starting point to the target position, this is not limited to cases where the starting points are different, and may also include cases where the starting point is the same but the movement routes are different.

The information processing device 100 counts the number of users who have the same starting point (step S105). For example, if the number of users whose starting points are "position L5", "position L4", "position L3", and "position L2" are 200, 100, 150, and 50, respectively, the information processing device 100 counts the number of users who moved from "position L5" to the target position, from "position L4" to the target position, from "position L3" to the target position, and from "position L2" to the target position as 200, 100, 150, and 50, respectively. Then, the information processing device 100 selects a predetermined number of starting points in descending order of the number of users (step S106). In this case, for example, the information processing device 100 selects "position L5" and "position L3", which have the largest number of users.

The information processing device 100 may count the number of users who have the same movement route. For example, when the number of users who use "route R4", "route R3", "route R2", and "route R1" as the movement routes when moving from "position L2" to the target position is 20, 10, 15, and 5, respectively, the information processing device 100 may count the number of users who have moved to the target position on "route R4", the target position on "route R3", the target position on "route R2", and the target position on "route R1" as 20, 10, 15, and 5, respectively. Then, the information processing device 100 may select a predetermined number of movement routes in descending order of the number of users. In this case, for example, the information processing device 100 may select "route R4" and "route R2", which have the largest number of users.

The information processing device 100 generates a Sankey diagram by placing a line (which may be a curve or any other line, and is not particularly limited) connecting the starting point and the target position for each starting point (or moving route) (step S107). For example, the information processing device 100 generates a Sankey diagram by placing a line connecting the "position L5" to the target position and a line connecting the "position L3" to the target position on the map. Also, for example, the information processing device 100 may generate a Sankey diagram by placing a line indicating "route R4" and a line indicating "route R2" on the map. At this time, for example, the information processing device 100 may change the thickness or color of each line to be placed according to the number of users. For example, the information processing device 100 may make the line thicker as the number of users increases. In this way, the information processing device 100 may determine the thickness of the line to be placed according to the number of users. The information processing device 100 can ascertain the number of users who moved from each starting point to a target location (or the number of users who moved to a target location via each travel route) without distinguishing between users.

The information processing device 100 provides the Sankey diagram thus generated to the user U1 (step S108). The information processing device 100 displays the generated Sankey diagram on the terminal device 10. At this time, for example, the information processing device 100 may superimpose information indicating the departure point on the Sankey diagram. For example, the information processing device 100 may superimpose information indicating the departure point on the end of the line connecting the target positions for each departure point.

FIG. 3 is a diagram showing an example of a Sankey diagram according to an embodiment. Content C1 is content displayed on the terminal device 10. The information processing device 100 transmits information for displaying content C1 to the terminal device 10. Content C1 includes a Sankey diagram. In content C1, "position L1" is the target position. A predetermined map symbol indicating the position information of the target position is displayed in content C1. In addition, a line connecting "position L2" and "position L1" (i.e., a line indicating "route R4") is displayed in content C1.

3. Configuration of terminal device
Next, the configuration of the terminal device 10 according to the embodiment will be described with reference to Fig. 4. Fig. 4 is a diagram showing an example of the configuration of the terminal device 10 according to the embodiment. As shown in Fig. 4, the terminal device 10 has a communication unit 11, an input unit 12, an output unit 13, and a control unit 14.

(Communication unit 11)
The communication unit 11 is realized by, for example, a network interface card (NIC) etc. The communication unit 11 is connected to a predetermined network N by wire or wirelessly, and transmits and receives information to and from the information processing device 100 etc. via the predetermined network N.

(Input unit 12)
The input unit 12 accepts various operations from a user. In Fig. 2, the input unit 12 accepts various operations from a user U1. For example, the input unit 12 may accept various operations from a user via a display surface using a touch panel function. The input unit 12 may also accept various operations from buttons provided on the terminal device 10 or a keyboard or mouse connected to the terminal device 10.

(Output unit 13)
The output unit 13 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information. For example, the output unit 13 displays content based on information received from the information processing device 100.

(Control unit 14)
The control unit 14 is, for example, a controller, and is realized by a central processing unit (CPU), a micro processing unit (MPU), or the like executing various programs stored in a storage device inside the terminal device 10 using a random access memory (RAM) as a working area. For example, the various programs include application programs installed in the terminal device 10. For example, the various programs include application programs that display content based on information received from the information processing device 100. The control unit 14 is also realized by an integrated circuit, for example, an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

As shown in FIG. 4, the control unit 14 has a receiving unit 141 and a transmitting unit 142, and realizes or executes the information processing functions described below.

(Receiving unit 141)
The receiving unit 141 receives information for displaying a Sankey diagram. Specifically, the receiving unit 141 receives information for displaying a Sankey diagram showing a flow of movement to a target position designated by a user.

(Transmitter 142)
The transmission unit 142 transmits information based on a user's operation. For example, the transmission unit 142 transmits information about a target position designated by the user on a predetermined UI screen.

4. Configuration of information processing device
Next, the configuration of the information processing device 100 according to the embodiment will be described with reference to Fig. 5. Fig. 5 is a diagram showing an example of the configuration of the information processing device 100 according to the embodiment. As shown in Fig. 5, the information processing device 100 has a communication unit 110, a storage unit 120, and a control unit 130. Note that the information processing device 100 may have an input unit (e.g., a keyboard, a mouse, etc.) that accepts various operations from an administrator of the information processing device 100, and a display unit (e.g., a liquid crystal display, etc.) that displays various information.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC etc. The communication unit 110 is connected to a network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10 etc. via the network N.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG.

The user information storage unit 121 stores user information. FIG. 6 shows an example of the user information storage unit 121 according to the embodiment. As shown in FIG. 6, the user information storage unit 121 has items such as "user ID" and "location history."

"User ID" indicates identification information for identifying a user. "Location history" indicates the user's location history. For example, "location history" stores location information identified based on a GPS (Global Positioning System) or the like. For example, "location history" may store information indicating the places where a user stayed for a specified period of time (for example, the names of facilities visited or used by the user).

(Control unit 130)
The control unit 130 is a controller, and is realized, for example, by a CPU, an MPU, or the like, executing various programs stored in a storage device inside the information processing device 100 using a RAM as a working area. The control unit 130 is also realized, for example, by an integrated circuit such as an ASIC or an FPGA.

As shown in FIG. 5, the control unit 130 has an acquisition unit 131, a reception unit 132, an identification unit 133, a count unit 134, a selection unit 135, a generation unit 136, and a display control unit 137, and realizes or executes the information processing action described below. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 5, and may be other configurations as long as they perform the information processing described below.

(Acquisition unit 131)
The acquiring unit 131 acquires various pieces of information from the storage unit 120. In addition, the acquiring unit 131 stores the acquired various pieces of information in the storage unit 120.

The acquisition unit 131 acquires various information from an external information processing device. The acquisition unit 131 acquires various information from other information processing devices such as the terminal device 10.

The acquisition unit 131 acquires information about a target location specified by a user. The acquisition unit 131 also acquires user information about users who have traveled to the target location specified by a user.

(Reception unit 132)
The receiving unit 132 receives a target position designated by the user based on the information acquired by the acquiring unit 131 .

(Identification unit 133)
The identification unit 133 identifies (or estimates) users who have moved to the target position. Furthermore, the identification unit 133 identifies (or estimates) for each user, a departure point where such a user was located before moving to the target position, based on the user information acquired by the acquisition unit 131. For example, the identification unit 133 identifies (or estimates) multiple departure points for each user. Furthermore, the identification unit 133 identifies (or estimates) a travel route from the departure point to the target position for each user, based on the user information acquired by the acquisition unit 131.

(Counting unit 134)
The counting unit 134 counts the number of users (the number of users who were located at the departure point before moving to the target position) for each departure point identified by the identification unit 133. In addition, the counting unit 134 counts the number of users (the number of users who used the movement route when moving to the target position) for each movement route identified by the identification unit 133.

(Selection Unit 135)
The selection unit 135 selects departure locations that satisfy a predetermined condition based on the number of users counted by the counting unit 134. For example, the selection unit 135 selects a predetermined number of departure locations with a large number of users. The selection unit 135 also selects travel routes that satisfy a predetermined condition based on the number of users counted by the counting unit 134. For example, the selection unit 135 selects a predetermined number of travel routes with a large number of users.

(Generation unit 136)
The generation unit 136 generates a Sankey diagram in which a line is arranged to connect the target positions for each departure point selected by the selection unit 135. At this time, the generation unit 136 generates a Sankey diagram in which a line is arranged to connect the target positions for each departure point, based on the travel route selected by the selection unit 135. In addition, the generation unit 136 determines the line thickness for each line connecting the target positions in accordance with the number of users, and generates a Sankey diagram in which lines of the determined thickness are arranged.

(Display control unit 137)
The display control unit 137 provides information for displaying the Sankey diagram generated by the generation unit 136. That is, the display control unit 137 superimposes the Sankey diagram on the map based on the number of users who moved to the target position. Specifically, the display control unit 137 superimposes the Sankey diagram based on the number of users whose purpose of moving is to move to the target position. In addition, the display control unit 137 superimposes the Sankey diagram based on the number of users for a moving route to the target position determined based on the behavior information of the users who moved to the target position. For example, the display control unit 137 specifies (or estimates) the moving route from the departure point to the target position by specifying (or estimating) the positions of facilities, etc. visited or used by the user when moving from the departure point to the target position, and superimposes the Sankey diagram based on the number of users for the specified (or estimated) moving route.

The display control unit 137 superimposes and displays a Sankey diagram based on the number of users for the movement route to the target position selected by many of the users who moved to the target position. The display control unit 137 also superimposes and displays a Sankey diagram based on the number of users for the movement route from a predetermined position that is the starting point of many of the users who moved to the target position to the target position. For example, the display control unit 137 superimposes and displays a Sankey diagram based on the number of users for the movement route selected by many of the users among the movement routes from a predetermined position that is the starting point of many of the users who moved to the target position to the target position. The display control unit 137 also superimposes and displays a Sankey diagram in which lines are arranged so that the line connecting the starting point and the target position becomes thicker as the number of users increases. The display control unit 137 also superimposes and displays a Sankey diagram in which lines indicating the movement route to the target position determined based on the behavior information of the users who moved to the target position are arranged.

5. Information Processing Flow
Next, the procedure of information processing by the information processing system 1 according to the embodiment will be described with reference to Fig. 7. Fig. 7 is a flowchart showing the procedure of information processing by the information processing system 1 according to the embodiment.

As shown in FIG. 7, the information processing device 100 acquires information regarding the target location specified by the user (step S201).

The information processing device 100 identifies users who meet the specified conditions based on the acquired information about the target location (step S202).

The information processing device 100 identifies the starting point and travel route for each identified user (step S203).

The information processing device 100 counts the number of users for each identified departure point and travel route (step S204).

The information processing device 100 generates a Sankey diagram based on the counted number of users (step S205).

6. Effects
As described above, the information processing device 100 according to the embodiment includes the reception unit 132 and the display control unit 137. The reception unit 132 receives a target position designated by a user. The display control unit 137 superimposes a Sankey diagram on a map based on the number of users who have moved to the target position received by the reception unit 132.

As a result, the information processing device 100 according to the embodiment makes it possible to grasp the actions of visitors before and after the visit on a map, making it easier to develop measures to increase the number of visitors.

In addition, the display control unit 137 superimposes and displays a Sankey diagram based on the number of users whose movement purpose is to move to the target position.

This allows the information processing device 100 according to the embodiment to understand the actions of visitors before and after traveling to a target location.

In addition, the display control unit 137 superimposes and displays a Sankey diagram based on the number of users along the movement route to the target position determined based on the behavioral information of the users who moved to the target position.

This allows the information processing device 100 according to the embodiment to understand the visitor's actions before and after the visit, including the route of travel.

In addition, the display control unit 137 superimposes and displays a Sankey diagram based on the number of users for the movement route to the target location selected by the majority of users who moved to the target location.

As a result, the information processing device 100 according to the embodiment can grasp the typical actions of visitors before and after the visit, making it easier to develop measures to increase the number of visitors.

In addition, the display control unit 137 superimposes and displays a Sankey diagram based on the number of users along a route from a specified location that is the starting point for many of the users who traveled to the target location to the target location.

As a result, the information processing device 100 according to the embodiment can grasp the typical actions of visitors before and after the visit, making it easier to develop measures to increase the number of visitors.

In addition, the display control unit 137 superimposes and displays a Sankey diagram in which lines are arranged so that the line connecting the starting point of the trip and the target location becomes thicker as the number of users increases.

As a result, the information processing device 100 according to the embodiment can grasp the pre- and post-visit behavior of visitors in more detail, taking into account the volume numbers, making it easier to develop measures to increase the number of visitors.

In addition, the display control unit 137 superimposes and displays a Sankey diagram based on a line connecting the starting point of the movement and the target position, which indicates the movement route to the target position determined based on the behavioral information of the user who moved to the target position.

As a result, the information processing device 100 according to the embodiment can grasp more detailed information about the movement routes of visitors, making it easier to develop measures to increase the number of visitors.

7. Hardware Configuration
The information processing device 100 according to the embodiment described above is realized, for example, by a computer 1000 having a configuration as shown in Fig. 8. Fig. 8 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device 100. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, a HDD 1400, a communication interface (I/F) 1500, an input/output interface (I/F) 1600, and a media interface (I/F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each component. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, and programs that depend on the hardware of the computer 1000, etc.

HDD 1400 stores programs executed by CPU 1100 and data used by such programs. Communication interface 1500 acquires data from other devices via a specified communication network and sends it to CPU 1100, and transmits data generated by CPU 1100 to other devices via the specified communication network.

The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse, via the input/output interface 1600. The CPU 1100 acquires data from the input devices via the input/output interface 1600. The CPU 1100 also outputs the data it generates to the output devices via the input/output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

For example, when the computer 1000 functions as the information processing device 100 according to the embodiment, the CPU 1100 of the computer 1000 executes programs loaded onto the RAM 1200 to realize the functions of the control unit 130. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, the CPU 1100 may obtain these programs from another device via a specified communication network.

[8. Other]
In addition, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically by a known method. In addition, the information including the processing procedures, specific names, various data and parameters shown in the above documents and drawings can be changed arbitrarily unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

The above-mentioned embodiments can be combined as appropriate to the extent that they do not cause any contradictions in the processing content.

Although several embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be embodied in other forms that incorporate various modifications and improvements based on the knowledge of those skilled in the art, including the forms described in the disclosure section of the invention.

The above-mentioned "section, module, unit" can be read as "means" or "circuit." For example, an acquisition unit can be read as an acquisition means or an acquisition circuit.

REFERENCE SIGNS LIST 1 Information processing system 10 Terminal device 11 Communication unit 12 Input unit 13 Output unit 14 Control unit 100 Information processing device 110 Communication unit 120 Storage unit 121 User information storage unit 130 Control unit 131 Acquisition unit 132 Acceptance unit 133 Identification unit 134 Counting unit 135 Selection unit 136 Generation unit 137 Display control unit 141 Reception unit 142 Transmission unit N Network

Claims (9)

A reception unit that receives a target position designation from a user;
a display control unit that displays a Sankey diagram on a map in a superimposed manner based on the number of users who have moved to the target position accepted by the accepting unit;
13. An information processing device comprising: The display control unit is
The information processing apparatus according to claim 1 , further comprising: displaying the Sankey diagram in a superimposed manner based on the number of users whose purpose of movement is to move to the target position. The display control unit is
The information processing device according to claim 1 , further comprising: displaying the Sankey diagram in a superimposed manner based on the number of users along a moving route to the target position determined based on behavior information of the users who moved to the target position. The display control unit is
The information processing device according to claim 1 , wherein the Sankey diagram is superimposed and displayed based on the number of users for a movement route to the target position selected by most of the users who moved to the target position. The display control unit is
The information processing device according to claim 1 , further comprising: displaying the Sankey diagram in a superimposed manner based on the number of users along a route from a predetermined location that is a starting point for many of the users who have traveled to the target location to the target location. The display control unit is
The information processing device according to claim 1 , wherein the Sankey diagram is superimposed and displayed such that the line connecting the starting point of the movement and the target position becomes thicker as the number of users increases. The display control unit is
The information processing device according to claim 1, characterized in that the Sankey diagram is superimposed based on a line connecting the starting point of the movement and the target position, which indicates a movement route to the target position determined based on behavioral information of a user who moved to the target position. 1. A computer-implemented information processing method, comprising:
a receiving step of receiving a target position designation from a user;
a display control step of superimposing a Sankey diagram on a map based on the number of users who have moved to the target position accepted by the accepting step;
13. An information processing method comprising: A reception procedure for receiving a target location designation from a user;
a display control step of superimposing a Sankey diagram on a map based on the number of users who have moved to the target position accepted by the accepting step;
An information processing program characterized by causing a computer to execute the above.

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