JP2023159832A - Vehicle advertisement apparatus, vehicle advertisement method, and computer program - Google Patents

Abstract

An object of the present invention is to make it possible to fairly and accurately determine the effectiveness of a vehicle advertisement that is an advertisement using a vehicle. A vehicle advertising device 10 acquires terminal information including current location information from an information acquisition means 30 that acquires location information of a vehicle 2 and a mobile terminal 60 of a person P located within a predetermined distance from the vehicle 2. an information acquisition means 30; an audience information generation means 31 that estimates the number of people who can recognize a vehicle advertisement based on location information and terminal information; and generates audience information including information on the number of people; and determining means 17 for determining the effect of. [Selection diagram] Figure 7

Description

The present invention relates to a vehicle advertising device, a vehicle advertising method, and a computer program for determining the effectiveness of vehicle advertising, which is advertising using a vehicle.

2. Description of the Related Art Conventionally, vehicle advertisements have been known in which advertising media such as displays and stickers are attached to the vehicle body.

For example, Patent Document 1 proposes an advertisement display device that acquires information regarding the position and movement direction of pedestrians around a vehicle and displays advertisements of stores located in the pedestrian's movement direction in the vehicle. Further, Patent Document 2 proposes a device that extracts pedestrians from data obtained by imaging the surroundings of a vehicle and calculates advertising costs based on the extracted number of people.

JP 2021-56257 Publication Japanese Patent Application Publication No. 2021-163330

However, with the devices of Patent Documents 1 and 2, advertising effects such as how much the vehicle advertisement attracts people's attention and interest as the vehicle travels, or whether the vehicle advertisement influences store visits or product purchases There is a problem in that it is not possible to judge fairly and accurately.

The present invention has been made in view of the above points, and an object of the present invention is to provide a vehicle advertising device, a vehicle advertising method, and a computer program that can fairly and accurately determine the advertising effect of vehicle advertising. .

(1) A vehicle advertising device that determines the effectiveness of a vehicle advertisement that is an advertisement using a vehicle,
position information acquisition means for acquiring position information of the vehicle;
Terminal information acquisition means for acquiring terminal information including current location information from a terminal of a person located within a predetermined distance from the vehicle;
Audience information generation means for estimating the number of people who can recognize the vehicle advertisement based on the location information and the terminal information, and generating audience information including information on the number of people;
A vehicle advertising device comprising: determining means for determining the effectiveness of the vehicle advertisement based on the audience information.

In the invention (1), a vehicle advertising device for determining the effectiveness of a vehicle advertisement, which is an advertisement using a vehicle, includes a position information acquisition means, a terminal information acquisition means, an audience information generation means, and a determination means. .
The position information acquisition means acquires position information of the vehicle.
The terminal information acquisition means acquires terminal information including current location information from a terminal of a person located within a predetermined distance from the vehicle.
The audience information generation means estimates the number of people who can recognize the vehicle advertisement based on the location information and terminal information, and generates audience information including information on the number of people.
The determining means determines the effectiveness of the vehicle advertisement based on the audience information.

According to the invention (1), based on the location information of a vehicle passing on the road and the current location information of people located within a predetermined distance from the location of the vehicle, the vehicle advertisement recognizes the number of people within the predetermined distance. The possible number of people can be estimated, and the effectiveness of the vehicle advertisement can be determined based on audience information including the number of people.
For example, it can be determined that the greater the number of people estimated to be in a place where passing vehicles can be seen, the more effective the advertisement is. On the other hand, if the estimated number of people is relatively small, it can be determined that the effectiveness of the advertisement is relatively low. Therefore, the effectiveness of the advertisement is determined according to the number of people who would have recognized the vehicle advertisement.
Therefore, according to the present invention, it is possible to fairly and accurately determine the advertising effect of a vehicle advertisement according to the estimated number of people who recognized the vehicle advertisement.

(2) The terminal information acquisition means acquires advertisement terminal identification information together with the current location information as the terminal information;
The audience information generation means obtains advertisement usage information based on the terminal identification information, and when the advertisement usage information includes information related to the vehicle advertisement, generates the audience information with a relatively high evaluation. The vehicle advertising device according to (1), characterized in that:

In the invention (2), specifically, the terminal information includes, for example, current location information of a person (terminal) as well as advertising terminal identification information such as an advertising identifier. Based on this terminal identification information, advertising usage information such as location information of stores visited by the person carrying the terminal and information on goods purchased via the Internet is obtained. When such advertisement usage information includes information related to a vehicle advertisement, audience information with a relatively high evaluation is generated, and based on the audience information, the effectiveness of the advertisement is determined to be relatively high.

According to the invention (2), the effectiveness of the advertisement is determined according to the advertisement usage information acquired based on the terminal identification information, and if the advertisement usage information includes information related to the vehicle advertisement, the effectiveness of the advertisement is determined. is determined to be relatively high, so the advertising effect of the vehicle advertisement can be determined fairly and accurately according to the advertising usage trends of people who recognize the vehicle advertisement.

(3) The terminal information acquisition means acquires browsing history information related to advertisements together with the current location information as the terminal information;
As described in (1) or (2), the audience information generation means generates the audience information with a relatively high evaluation when the viewing history information includes information related to the vehicle advertisement. vehicle advertising equipment.

In the invention (3), specifically, the terminal information includes, for example, current location information of a person (terminal) as well as browsing history information related to advertisements, such as browsing of advertisement display sites. Based on this terminal identification information, browsing history information viewed by the person operating the terminal is acquired. When such viewing history information includes information related to a vehicle advertisement, audience information with a relatively high evaluation is generated, and based on the audience information, the effectiveness of the advertisement is determined to be relatively high.

According to the invention (3), the effectiveness of the advertisement is determined according to the browsing history information related to the advertisement acquired from the terminal information, and if the browsing history information includes information related to the vehicle advertisement, the effectiveness of the advertisement is determined. Since the effectiveness is determined to be relatively high, the advertising effectiveness of the vehicle advertisement can be determined fairly and accurately depending on the viewing situation of the person who recognizes the vehicle advertisement.

(4) A method executed by a vehicle advertising device for determining the effectiveness of a vehicle advertisement that is an advertisement using a vehicle, the method comprising:
obtaining location information of the vehicle;
acquiring terminal information including current location information from a terminal of a person located within a predetermined distance from the vehicle;
estimating the number of people who can recognize the vehicle advertisement based on the location information and the terminal information, and generating audience information including information on the number of people;
A vehicle advertising method comprising the step of determining the effectiveness of the vehicle advertisement based on the audience information.

(5) A vehicle advertising device that determines the effectiveness of vehicle advertisements, which are advertisements using vehicles,
position information acquisition means for acquiring position information of the vehicle;
terminal information acquisition means for acquiring terminal information including current location information from a terminal of a person located within a predetermined distance from the vehicle;
Audience information generation means for estimating the number of people who can recognize the vehicle advertisement based on the location information and the terminal information, and generating audience information including information on the number of people;
determining means for determining the effectiveness of the vehicle advertisement based on the audience information;
A computer program that functions as

According to the inventions (4) and (5), the same effects as the invention (1) are achieved.

According to the present invention, it is possible to provide a vehicle advertising device, a vehicle advertising method, and a computer program that can fairly and accurately determine the advertising effect of a vehicle advertisement.

1 is a diagram illustrating an overview of a vehicle advertising system according to a basic embodiment of the present invention. 1 is a diagram showing a functional configuration of a vehicle advertising system according to a basic embodiment of the present invention. FIG. 2 is a diagram illustrating an example of an expected value table for a vehicle according to a basic embodiment of the present invention. It is a figure explaining the concept of determination of an evaluation value by the evaluation value determination means of the vehicle advertising device based on the basic embodiment of this invention. FIG. 3 is a diagram showing an example of a display image based on additional map information generated by the vehicle advertising device according to the basic embodiment of the present invention. FIG. 3 is a diagram showing a vehicle advertisement processing flow executed by a vehicle advertisement device according to a basic embodiment of the present invention. 1 is a diagram illustrating an overview of a vehicle advertising system according to a typical embodiment of the present invention. 1 is a diagram showing a functional configuration of a vehicle advertising system according to a typical embodiment of the present invention. FIG. 2 is a diagram illustrating an example of an expected value table for a vehicle according to a typical embodiment of the present invention. It is a figure explaining the concept of determination of an evaluation value by the evaluation value determination means of the vehicle advertising device based on the representative embodiment of this invention. FIG. 3 is a diagram showing an example of a display image based on additional map information generated by the vehicle advertising device according to the representative embodiment of the present invention. FIG. 2 is a diagram showing a vehicle advertisement processing flow executed by a vehicle advertisement device according to a typical embodiment of the present invention.

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, modes for carrying out the present invention (hereinafter referred to as embodiments) will be described in detail with reference to the accompanying drawings. In the following figures, the same or similar elements are denoted by the same numbers or symbols throughout the description of the embodiments.

<Basic embodiment>
[Basic concept/basic configuration]
FIG. 1 is a diagram illustrating an overview of a vehicle advertising system according to a basic embodiment of the present invention.
The vehicle advertising system 100 is connected to the vehicle advertising device 1 via a network and a vehicle advertising device 1 that determines the effectiveness of vehicle advertising, which is an advertisement using a vehicle, and moves with the vehicle 2 when the vehicle 2 moves. A vehicle terminal (for example, a smartphone operated by a driver driving the vehicle 2, a navigation device provided in the vehicle 2, etc.) 50 is provided.

In this embodiment, vehicle advertisements include advertisements using visible advertising means (e.g., stickers, displays, etc.) installed on the exterior of the vehicle, and advertisements using advertising means that emit sound (e.g., amplifiers, speakers, etc.). It will be done. Furthermore, in the present embodiment, the "effect" of a vehicle advertisement indicates the possibility that the vehicle advertisement is viewed or heard by a larger number of people.

In the following description, a visually recognizable advertising means 3 installed on the outer surface of the vehicle 2 will be explained as an example.
The vehicle advertising device 1 acquires map information indicating a map M of the road on which the vehicle 2 travels, and sets a plurality of regions R on the map M.

In the example shown in FIG. For example, by dividing an area with a radius of 10km (for example, an area including the operating route for public transportation vehicles) into a mesh shape consisting of multiple vertical and horizontal virtual lines, the data can be arranged vertically and horizontally, forming a rectangular shape. The formed plurality of regions R are set.In the example shown in FIG. 1, the plurality of regions R are all the same size, but the size is not limited to this and may be different from each other.Also, The plurality of regions R is not limited to a rectangular shape, but can have any shape such as a round shape.

The vehicle advertising device 1 determines evaluation values for each of the plurality of regions R. In this embodiment, the vehicle advertising device 1 deals with the possibility that when a vehicle 2 equipped with an advertising means 3 passes through each region R, other vehicles and/or people located around the vehicle 2 will be replaced. The evaluation value is determined accordingly. For example, the vehicle advertising device 1 determines a higher evaluation value for a region R where there is a relatively higher possibility that another vehicle and/or a person will replace the region R.

Then, when the vehicle 2 is moving, the vehicle advertising device 1 acquires position information of the vehicle 2 from the vehicle terminal 50 at predetermined intervals.

Upon acquiring the position information of the vehicle 2, the vehicle advertising device 1 generates vehicle status information indicating the status of the vehicle in the region R where the vehicle 2 is located based on the position information. In this embodiment, the vehicle status information includes area information indicating in which area of the plurality of areas R the vehicle 2 is located, the date and time when the position information was acquired, the traveling speed of the vehicle 2, and the like. For example, the vehicle advertising device 1 generates vehicle status information that indicates a higher value as the number of times that region information indicating the same region R is continuously generated (the longer the time spent in the same region R). .

Then, the vehicle advertising device 1 determines the effectiveness of the vehicle advertisement based on the evaluation value and the vehicle status information. The vehicle advertising device 1 calculates the determination value of the effectiveness of the vehicle advertisement by, for example, multiplying the evaluation value and the value of the vehicle state information. In this case, the vehicle advertising device 1 calculates a higher determination value as the evaluation value is relatively higher and the value of the vehicle state information is relatively higher.

The judgment value calculated in this way is used, for example, to determine the advertising price charged to the advertiser of the advertisement in the advertising means 3, or to determine the advertising price charged to the advertiser of the advertisement in the advertising means 3, or the operator who operated the vehicle 2 (for example, the driver of the vehicle 2, the manager of the vehicle 2, etc.) It can be used to determine remuneration for employees, etc.).

According to such a vehicle advertising device 1, for example, a higher evaluation value is set in a region R where a higher advertising effect is expected, and this evaluation value and a vehicle state indicating the state of the vehicle 2 in the region R are set. By determining the effectiveness of the vehicle advertisement based on the information, it is possible to determine that the effectiveness of the advertisement is high when the vehicle 2 passes through a region R with a higher evaluation value. On the other hand, when the vehicle 2 passes through an area where the evaluation value R is lower, it can be determined that the advertising effect is low. Therefore, the effectiveness of the advertisement can be appropriately determined depending on the region R that the vehicle 2 has passed through.
Therefore, it is possible to provide a vehicle advertising device that can determine the effectiveness of vehicle advertisements that use vehicles.

[Functional configuration]
FIG. 2 is a diagram showing the functional configuration of a vehicle advertising system according to an embodiment of the present invention.
The vehicle advertising system 100 includes a vehicle advertising device 1 and a plurality of vehicle terminals 50 connected to the vehicle advertising device 1 via a network.

(vehicle advertising device)
The vehicle advertising device 1 includes an advertisement setting means 11 , a map information obtaining means 12 , an area setting means 13 , an evaluation value determining means 14 , a position information obtaining means 15 , a vehicle status information generating means 16 , and a determining means 17 , additional map information generation means 18 , transmission means 19 , and storage means 20 .

The advertisement setting means 11 sets a vehicle advertisement, which is an advertisement using the vehicle 2, for a plurality of vehicles 2 (see FIG. 1) and a manager of the vehicle 2 (for example, a driver, etc.). The advertisement setting means 11 reads advertisement information related to an advertisement requested by an advertiser from the storage means 20, which is stored in advance in the storage means 20, and transmits the read advertisement information to a plurality of vehicles 2 or the administrator of the vehicle 2. (Administrator identification information that identifies the administrator). In the present embodiment, the advertisement information includes advertisement identification information for identifying advertisements, image information that allows advertisements to be advertised by advertising means 3 (digital signage, speakers, etc.) installed in the vehicle 2, and Contains audio information, etc.

Further, each time the advertisement setting means 11 acquires position information, which will be described later, from the vehicle terminal 50 (vehicle 2), the advertisement setting means 11 assigns advertisement information corresponding to the region R (see FIG. 1) where the vehicle 2 is located to the administrator identification information. May be associated. In this case, the storage means 20 stores appropriate advertisements for each region R according to the attributes of each region R (for example, the age group of passersby, the type of passing vehicle (private car, commercial vehicle, etc.)). It is desirable that the information be stored in association with each other.

Note that the advertisement setting means 11 is not limited to what is stored in the storage means 20, and for example, associates advertisement information regarding advertisements provided from an advertiser's terminal with the vehicle 2 and the administrator identification information of the vehicle 2. It's okay.

The map information acquisition means 12 acquires map information indicating a map M (see FIG. 1) of the road on which the vehicle 2 travels. The map information acquisition means 12 reads map information stored in the storage means 20 in advance. Note that the map information acquisition means 12 is not limited to the storage means 20, and may acquire map information from an external device that provides map information, for example.

The region setting means 13 sets a plurality of regions R (see FIG. 1) on the map M. Specifically, the area setting means 13 sets the map M (see FIG. 1) acquired by the map information acquisition means 12 at predetermined intervals (for example, at intervals of 100 m to 1 km), vertically and horizontally (for example, in the east-west direction, A plurality of virtual lines (north-south direction) are arranged, and each range surrounded by the virtual lines is set as a plurality of regions R. Further, the area setting means 13 sets area identification information for identifying each of the plurality of set areas R, and stores it in the storage means 20.

The evaluation value determining means 14 determines an evaluation value for each region R (see FIG. 1). Specifically, the evaluation value determining means 14 determines an evaluation value based on an expected value indicating the possibility that other vehicles and/or people located around the vehicle 2 (see FIG. 1) will replace each other. Specifically, the evaluation value determination means 14 refers to the expected value table stored in the storage means 20 based on the map M acquired by the map information acquisition means 12 (see FIG. 1), and sets the area setting means 13 An evaluation value is determined for each of the set regions R (see FIG. 1).

FIG. 3 is a diagram illustrating an example of an expected value table for a vehicle according to an embodiment of the present invention.
The expected value table for a vehicle mainly defines the degree of possibility that other vehicles located around the vehicle 2 (see FIG. 1) will replace each other, depending on the road condition in the region R. In the example shown in FIG. 3, expected values are associated with the number of lanes and the presence or absence of connections with other roads as road conditions. The example shown in FIG. 3 is an example of an expected value table for a vehicle, and the expected value can define the degree of possibility that other vehicles located around the vehicle 2 will replace each other based on an arbitrary standard. can.

Here, the greater the number of lanes, the higher the possibility that other vehicles located around the vehicle 2 (see FIG. 1) will change places. Also, regarding the presence or absence of connections with other roads, when a road has connections to other roads, the location around the vehicle 2 is better than when a road is a single road with no connections to other roads. There is a high possibility that other vehicles will be replaced. Further, when the connection with another road forms an intersection, there is a further increased possibility that other vehicles located around the vehicle 2 will replace each other.

FIG. 4 is a diagram illustrating the concept of determining an evaluation value by the evaluation value determining means of the vehicle advertising device according to the embodiment of the present invention. A1 to 3, b1 to 3, and c1 to 3 shown in FIG. 4 are area identification information set by the area setting means 13. Although the area setting means 13 sets area identification information for all areas R, FIG. 4 only shows a1 to 3, b1 to 3, and c1 to 3 used in the following explanation. There is.

In the example shown in FIG. 4, the area R of the area identification information a1 is an area where a relatively wide road (for example, a two-lane road) extends, and there are no other roads connected to it.
The region R of the region identification information a2 is an area where a relatively wide road (for example, a two-lane road) and a relatively narrow road (for example, a one-lane road) intersect.
Region R of the region identification information a3 is an area where a relatively wide road (for example, a two-lane road) is connected to a relatively narrow road (for example, a one-lane road).
The area R of the area identification information b1 is an area where a relatively narrow road (for example, a one-lane road) is connected to other relatively narrow roads at a plurality of locations.
The area R of the area identification information b2 is an area where a relatively wide road (for example, a two-lane road) extends, and there are no other connecting roads.
Region R of the region identification information b3 is an area where a relatively wide road (for example, a two-lane road) intersects with another relatively wide road.
The area R of the area identification information c1 is an area where a relatively wide road (for example, a two-lane road) extends, and there are no other connecting roads.
Region R of the region identification information c2 is an area where a relatively wide road (for example, a two-lane road) is connected to a relatively narrow road (for example, a one-lane road).
The area R of the area identification information c3 is an area where a relatively narrow road (for example, a one-lane road) is connected to another relatively narrow road.

In the example shown in FIGS. 3 and 4, for the region R of the region identification information a1, the evaluation value determining means 14 assumes that the number of lanes is 2 and the presence or absence of connection with other roads is no connection, and the expected value is 3 ( 2+1).
For the region R of the region identification information a2, the evaluation value determining means 14 determines an evaluation value based on an expected value of 5 (2+3), assuming that the number of lanes is 2 and the presence or absence of connection with other roads includes an intersection.
For the region R of the region identification information a3, the evaluation value determining means 14 determines the evaluation value based on the expected value 4 (2+2), assuming that the number of lanes is 2 and the presence or absence of connection with other roads is "connected".
For the region R of the region identification information b1, the evaluation value determining means 14 determines the evaluation value based on the expected value 5 (1+2×2), assuming that the number of lanes is 1, and the presence or absence of connection with other roads is 2 places, ie, connected. Determine.
For region R of region identification information b2, the evaluation value determining means 14 determines an evaluation value based on an expected value of 3 (2+1), assuming that the number of lanes is 2 and the presence or absence of connection with other roads is ``no connection.''
For the region R of the region identification information b3, the evaluation value determining means 14 determines an evaluation value based on an expected value of 5 (2+3), assuming that the number of lanes is 2 and the presence or absence of connection with other roads includes an intersection.
For the region R of the region identification information c1, the evaluation value determining means 14 determines an evaluation value based on an expected value of 3 (2+1), assuming that the number of lanes is 2 and the presence or absence of connection with other roads is ``no connection.''
For the region R of the region identification information c2, the evaluation value determining means 14 determines an evaluation value based on an expected value of 4 (2+2), assuming that the number of lanes is 2 and that there is a connection with another road.
For the region R of the region identification information c3, the evaluation value determining means 14 determines the evaluation value based on the expected value 3 (1+2), assuming that the number of lanes is 1 and the presence or absence of connection with other roads is "connected".

Furthermore, the storage means 20 stores an expected value table for people that defines the degree of possibility that people located around the vehicle 2 (see FIG. 1) will be replaced. In this expected value table for people, for example, the highest expected value is defined for a location that includes a place where human traffic is expected (for example, a train station, a large retail store, etc.), and the further away from this location the higher the expected value. , the expected value is specified to decrease.

The storage means 20 also stores a correction value table for correcting the expected value. In this correction value table, correction values are specified according to the time of day. For example, a larger value is specified during a time period when there is a large amount of vehicle and human traffic, and a small value is specified during a time period when there is a small amount of vehicle and human traffic. The value is specified.

For example, the evaluation value determining means 14 determines the evaluation value for each time period for each region R based on the expected value table for vehicles and the expected value table for humans, and with reference to the correction value table. decide. For example, the evaluation value determining means 14 calculates, for each region R, a total value of the expected value determined based on the expected value table for vehicles and the expected value determined based on the expected value table for humans. The evaluation value is determined by multiplying the total value by the correction value for each time period.

Returning to FIG. 2, the position information acquisition means 15 receives the position information of the vehicle terminal 50 (vehicle 2) from the vehicle terminal 50 (vehicle 2) at predetermined intervals (for example, every second, every minute, etc.). The acquired location information is stored in the storage means 20 in association with the date and time of acquisition and the manager identification information of the vehicle 2 that transmitted the location information.

Further, the location information acquisition means 15 acquires from the vehicle terminal 50 not only the location information but also guarantee information indicating that the vehicle terminal 50 is within a short distance from the advertising means 3 (for example, at a distance where communication is possible through short-range communication). It's okay. In this case, the location information acquisition means 15 may acquire only the location information and delete the location information if the guarantee information cannot be acquired. As a result, when the vehicle terminal 50 is moving separately from the advertising means 3 (for example, when the administrator of the vehicle terminal 50 is traveling in a vehicle other than the vehicle 2 in which the advertising means 3 is installed) ), it is possible to prevent the effectiveness of vehicle advertising from being judged.

The vehicle condition information generation means 16 generates vehicle condition information indicating the condition of the vehicle in the region R based on the position information acquired by the position information acquisition means 15. The date and time when the information was acquired and the location information are stored in the storage means 20 in association with the manager identification information of the vehicle 2 that sent the information. Specifically, the vehicle status information generation means 16 determines which region R of the plurality of regions R (see FIG. 1) set by the region setting means 13 is in which the vehicle 2 is passing, based on the position information.

Further, the vehicle status information generation means 16 calculates the estimated moving speed of the vehicle 2 based on the position information continuously acquired at predetermined intervals, and calculates the estimated moving speed of the vehicle 2 and the moving speed correction value stored in the storage means 20. A moving speed correction value is determined by referring to a moving speed correction value table associated with the moving speed correction value, and vehicle state information including this moving speed correction value is generated. For example, the vehicle status information generating means 16 may estimate the speed at which the vehicle 2 has passed through a certain region R based on the number of pieces of position information continuously acquired at predetermined intervals in the certain region R. The moving speed of the vehicle 2 may be estimated from the moving distance of position information that is continuously acquired at predetermined intervals. Further, the vehicle status information may include not only the moving speed correction value but also other correction values that vary the effectiveness of the vehicle advertisement.

For example, the vehicle state information generating means 16 determines a higher moving speed correction value in a certain region R as the number of pieces of acquired position information increases (the slower the moving speed of the vehicle 2). Note that the vehicle state information generating means 16 may determine a higher moving speed correction value in a certain region R as the calculated moving speed is slower.

Returning to FIG. 2, the determining means 17 determines the effectiveness of the vehicle advertisement based on the evaluation value determined by the evaluation value determining means 14 and the vehicle condition information generated by the vehicle condition information generating means 16. Specifically, the determining means 17 multiplies the evaluation value determined by the evaluation value determining means 14 for a certain region R by the moving speed correction value of the vehicle condition information generated by the vehicle condition information generating means 16. , an effect value that relatively indicates the effect of the vehicle advertisement when passing through a certain area R once is calculated, and is stored in the storage means 20 in association with the manager identification information of the vehicle 2 that transmitted the position information. Furthermore, the evaluation value determining means 14 calculates a total effect value by summing the effect values in a preset total period (for example, one day, etc.) for the manager identification information of a certain vehicle 2. , is stored in the storage means 20.

The additional map information generating means 18 generates additional map information in which evaluation value information indicating an evaluation value is added to the map information for each region.
FIG. 5 is a diagram showing an example of a display image based on additional map information generated by the vehicle advertising device according to the embodiment of the present invention.
The additional map information generating means 18 generates an additional map image in which an evaluation value display layer that displays each region R in a display mode according to the size of the evaluation value of each region R is superimposed on a map display layer that displays the map M. Generate additional map information for displaying. In the example shown in FIG. 5, the additional map information generation means 18 displays an evaluation value such that the larger the evaluation value of each region R, the lower the brightness and transparency of the display mode (in the example shown in FIG. 5, filled) in each region R. Generating layers. Note that the display mode according to the magnitude of the evaluation value by the additional map information generation means 18 is not limited to a change in brightness or transparency of the display mode, but may be a color according to the magnitude of the evaluation value. Further, the display mode according to the magnitude of the evaluation value by the additional map information generation means 18 is not limited to the mode in which each region R is completely filled in, but may be in the form of a heat map, for example.

Further, the additional map information generating means 18 may generate additional map information for displaying an additional map image overlaid with a recommended route display layer that displays a route RO passing through a region R with a relatively high evaluation value. .

Returning to FIG. 2, the transmitting means 19 transmits the additional map information generated by the additional map information generating means 18 and the advertisement information set by the advertisement setting means 11 to the vehicle terminal 50.

(vehicle terminal)
The vehicle terminal 50 is composed of, for example, a smartphone, a tablet, a navigation device, etc., moves together with the vehicle 2 (see FIG. 1) provided with the advertising means 3, and communicates with the position information acquisition means 51 and the terminal control means 52 for transmission and reception. It includes means 53 and input/output means 54.

The advertising means 3 includes, for example, a sticker, paint, etc. that is attached to the body of the vehicle 2 and displays advertisement content, and a display means (digital signage) that is connected to the vehicle terminal 50 and displays advertising information under the control of the vehicle terminal 50. (electronic signboard, external display, etc.), and a voice generating means (for example, a speaker, an amplifier, etc.) that is connected to the vehicle terminal 50 and emits the voice of advertising information under the control of the vehicle terminal 50.

Further, the advertising means 3 may be equipped with a beacon that transmits a signal that can be received by the vehicle terminal 50 capable of short-distance communication, and may transmit the signal.

The position information acquisition means 51 is configured with a GPS (Global Positioning System), and acquires current position information at predetermined intervals (for example, every second, every minute, etc.).

The terminal control means 52 transmits the position information acquired by the position information acquisition means 51 to the vehicle advertising device 1 via the transmission/reception means 53. In addition, when the terminal control means 52 receives a signal transmitted by the advertising means 3, the terminal control means 52 determines that the vehicle terminal 50 is in a short distance from the advertising means 3 (for example, within a distance where it can communicate with the advertising means 3), as well as the location information. Submit warranty information indicating that

Further, when the terminal control means 52 receives additional map information from the vehicle advertising device 1, the terminal control means 52 sends an additional map image based on the received additional map information (see FIG. ) is displayed.

Further, when receiving advertising information from the vehicle advertising device 1, the terminal control means 52 causes the advertising means 3 to display an advertisement based on the received advertising information or to emit audio.

The functional configuration of the present system described above is just an example, and one functional block (database and functional processing unit) may be divided, or multiple functional blocks may be combined into one functional block. Each functional processing unit is stored in a storage device (storage unit) such as a ROM (Read Only Memory), flash memory, SSD (Solid State Drive), or hard disk by a CPU (Central Processing Unit) built into the device or terminal. This is realized by reading out a computer program (for example, core software, an application that causes the CPU to execute the various processes described above, etc.) and executing the computer program by the CPU. In other words, each functional processing unit reads and writes necessary data such as tables from a database (DB) stored in a storage device or a storage area on a memory, and in some cases, the computer program hardware (e.g. input/output devices, display devices, communication devices (e.g. WiFi compatible devices compliant with IEEE802.11, compliant with International Telecommunication Union standards such as 3rd, 4th and 5th generation mobile communication systems) This is achieved by controlling wireless devices (e.g. wireless devices). Further, the database (DB) in the embodiment of the present invention may be a commercial database, but it also means a simple collection of tables and files, and the internal structure of the database itself does not matter.

[Processing flow]
FIG. 6 is a diagram showing a vehicle advertisement processing flow executed by the vehicle advertisement device according to the embodiment of the present invention.

In step S1, the advertisement setting means 11 sets a vehicle advertisement, which is an advertisement using the vehicle 2, for a plurality of vehicles 2 and a manager of the vehicle 2.

In step S2, the map information acquisition means 12 acquires map information indicating a map M (see FIG. 1) of the road on which the vehicle 2 for which the vehicle advertisement was set in step S1 travels.

In step S3, the area setting means 13 sets a plurality of areas R (see FIG. 1) on the map M acquired by the map information acquisition means 12 in step S2.

In step S4, the evaluation value determining means 14 determines, for each region R, the evaluation value of the region R (see FIG. 1) set by the region setting means 13 in step S3.

In step S5, the location information acquisition means 15 acquires location information of the vehicle terminal 50 (vehicle 2) from the vehicle terminal 50 (vehicle 2) at predetermined intervals (for example, every second, every minute, etc.). do.

In step S6, the vehicle condition information generation means 16 generates vehicle condition information indicating the condition of the vehicle in the region R based on the position information acquired by the position information acquisition means 15 in step S5.

In step S7, the determining means 17 evaluates the effectiveness of the vehicle advertisement based on the evaluation value determined by the evaluation value determining means 14 in step S4 and the vehicle condition information generated by the vehicle condition information generating means 16 in step S6. judge.

According to such a vehicle advertising device 1, a plurality of regions R are set on the map M, the evaluation value of the region R is determined for each region R, and the evaluation value of the region R and the vehicle in the region R are determined. The effectiveness of the vehicle advertisement is determined based on the vehicle state information indicating the state of No. 2.
As a result, for example, a higher evaluation value is set in the area R where a higher advertising effect is expected, and based on this evaluation value and vehicle status information indicating the status of the vehicle 2 in the area R, the vehicle advertisement is By determining the effectiveness, it can be determined that the advertising effectiveness is high when the vehicle 2 passes through a region R with a higher evaluation value. On the other hand, when the vehicle 2 passes through a region R with a lower evaluation value, it can be determined that the advertising effect is low. Therefore, the effectiveness of the advertisement can be appropriately determined depending on the area through which the vehicle 2 has passed.
Therefore, it is possible to provide a vehicle advertising device that can determine the effectiveness of vehicle advertisements that use vehicles.

Further, according to the vehicle advertising device 1, the possibility that other vehicles near the vehicle 2 performing the vehicle advertisement or the person viewing the advertisement will change (the person viewing the vehicle advertisement will change) is determined based on the expected value. Since the evaluation value is determined, the effectiveness of the advertisement can be determined more appropriately.

Further, according to the vehicle advertising device 1, additional map information in which evaluation value information indicating the evaluation value for each region R is added to the map information is transmitted to the vehicle 2 or the vehicle terminal 50 of the driver riding in the vehicle 2. can.
Thereby, the effect of the vehicle advertisement can be improved by the driver driving the vehicle 2 through the region R where the evaluation value of the additional map information is higher.

<Representative embodiment>
Next, typical embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following, elements similar to those in the basic embodiment described above are given the same numbers or symbols, and description thereof will be omitted.

[Basic concept/basic configuration]
FIG. 7 is a diagram illustrating an overview of a vehicle advertising system according to a typical embodiment of the present invention.
The vehicle advertising system 1000 of this embodiment includes a vehicle advertising device 10 and a vehicle terminal 50, and can be connected via a network to mobile terminals 60 such as smartphones carried by a large number of people P located in various locations.

In this embodiment, the "effect" of a vehicle advertisement refers to the possibility that the vehicle advertisement was seen or heard by a larger number of people, as well as whether those who viewed it were interested in the advertisement content. This shows the influence of whether the advertisement content led to a visit to the store or purchase of goods.

In this embodiment, the vehicle advertising device 10 is capable of recognizing a person P who is within a predetermined distance from the vehicle 2, such as within several tens of meters as shown by the broken line in FIG. 7, as a person P who would have recognized the vehicle advertisement. The number of people is estimated, and an evaluation value is determined depending on the number of people who can be recognized. In addition, the vehicle advertising device 10 acquires viewing history information related to advertisements based on so-called cookies from the mobile terminal 60 of the person P who may have recognized the vehicle advertisement, and assigns evaluation values to each according to the viewing history information. decide. Further, the vehicle advertising device 10 acquires advertising terminal identification information (so-called advertising identifier) from the mobile terminal 60 of the person P who may have recognized the vehicle advertisement, and responds to the vehicle advertisement based on the terminal identification information. Advertising usage information indicating whether there is a visit to a store or a purchase of goods is collected, and an evaluation value is determined for each according to the advertising usage information. For example, the higher the number of recognizable people is, the higher the evaluation value is determined. Further, for example, the higher the number of people who viewed an advertising site corresponding to a vehicle advertisement, or visited a store or purchased goods in response to a vehicle advertisement, the higher the evaluation value is determined.

Similarly to the basic embodiment described above, the vehicle advertising device 10 acquires location information of the vehicle 2, and also obtains current location information, for example, from the mobile terminals 60 of many people P located within a predetermined distance of the vehicle 2. Obtain advertising terminal identification information and advertising viewing history information. Note that the current location information is basically acquired as indicating the current location of the mobile terminal 60 at the time when the vehicle 2 passes, and is also acquired later when the person P visits the store where the vehicle is advertised. Terminal identification information for advertisements and browsing history information related to advertisements are acquired at the time when the vehicle 2 passes, but they are also acquired at appropriate times thereafter, and the information acquired after the fact is mainly used. .

Note that as a specific method for acquiring information from the mobile terminal 60, the following technology is applied.
For example, if a dedicated application is installed on the mobile terminal 60, the dedicated application sends current location information, terminal identification information, etc. from the mobile terminal 60 to the vehicle advertising device 10 at predetermined time intervals (for example, every minute). Send. Thereby, the vehicle advertising device 10 can acquire various information from the mobile terminal 60.

In addition, in the case of a mobile terminal 60 without a dedicated application installed, a communication information acquisition device is installed in the vehicle 2 itself or around the road it is scheduled to travel, and the communication information emitted by the mobile terminal 60 is acquired by this communication information acquisition device. Based on the acquired communication information, current location information, MAC address, etc. are further acquired from the corresponding mobile terminal 60, and this information is transmitted to the vehicle advertising device 10 via the network. The communication information acquisition device acquires communication information using a communication means such as a so-called WiFi packet sensor or Bluetooth (registered trademark). For example, the WiFi packet sensor can acquire a WiFi probe request issued by the mobile terminal 60 as communication information, and can acquire current location information, MAC address, etc. from the mobile terminal 60 based on this probe request. Thereby, the vehicle advertising device 10 can acquire various information from an unspecified number of mobile terminals 60 even if the dedicated application is not installed.

Based on the acquired location information of the vehicle 2 and the current location information of the mobile terminal 60, the vehicle advertising device 10 identifies people P existing within a predetermined distance, such as several tens of meters, from the vehicle 2, and calculates the number of these people P. Estimated as the number of people who can recognize the vehicle advertisement. The number of recognizable people estimated in this way is generated as an element of audience information. Thereafter, the vehicle advertising device 10 generates an advertisement relevance evaluation indicating whether or not a person P who was within a predetermined distance viewed the advertisement site of the vehicle advertisement, based on the acquired advertisement viewing history information. Advertisement relevance ratings are also generated as an element of audience information. After that, the vehicle advertising device 10 determines whether the person P who was within a predetermined distance visited the store advertised in the vehicle advertisement or purchased goods based on the acquired advertising terminal identification information and current location information. The advertisement usage information shown is collected via the network from the store location or usage history of the purchase site. Advertisement usage information is also generated as an element of audience information. For example, the vehicle advertising device 10 generates audience information that shows a higher value as the number of people who can recognize the vehicle advertisement, the number of people who view the vehicle advertisement, and the number of people who use the advertisement increase.

Then, the vehicle advertising device 10 calculates a determination value of the effectiveness of the vehicle advertisement based on the audience information in addition to the vehicle state information. In this case, the vehicle advertising device 10 calculates a higher determination value as the value of the audience information is relatively higher.

According to such a vehicle advertising device 10, for example, after the vehicle 2 with a vehicle advertisement attached thereto is in operation, a vehicle advertisement is displayed based on the number of people who can recognize the vehicle advertisement, the number of people who view the vehicle advertisement, and the number of people who use the advertisement, in accordance with the actual operation status. It is possible to judge the effects fairly and accurately.
Therefore, it is possible to provide a vehicle advertising device that can fairly and accurately determine the advertising effect of vehicle advertising.

[Functional configuration]
FIG. 8 is a diagram showing the functional configuration of a vehicle advertising system according to a typical embodiment of the present invention.
The vehicle advertising system 1000 includes a vehicle advertising device 10 and a plurality of vehicle terminals 50 connected to the vehicle advertising device 10 via a network.

(vehicle advertising device)
Similarly to the embodiment described above, the vehicle advertising device 10 includes an advertisement setting means 11, a map information acquisition means 12, an area setting means 13, an evaluation value determining means 14, a vehicle status information generating means 16, and a determining means. 17, additional map information generation means 18, transmission means 19, and storage means 20, as well as information acquisition means 30 and audience information generation means 31.

The information acquisition means 30 acquires location information from the vehicle terminal 50 (vehicle 2), and also acquires current location information, terminal identification information for advertisements, and browsing history information related to advertisements from the mobile terminal 60 (person P). The information is stored in the storage means 20 in association with the administrator identification information No. 2.

Note that the current location information of the mobile terminal 60 is acquired simultaneously with the location information of the vehicle terminal 50, but based on the location information, it is limited to the mobile terminal 60 located within a region R, which will be described later, where the vehicle 2 is passing. It may be acquired from the mobile terminal 60 outside the area R. Terminal identification information for advertisements is acquired at the same time as current location information, and then the terminal identification information and viewing history information related to advertisements are collected by audience information generation means 31 (to be described later) when the terminal is within a predetermined distance from the passing vehicle 2. For example, it is periodically acquired from the mobile terminal 60 estimated to be.

Furthermore, based on the acquired advertisement terminal identification information, the information acquisition means 30 acquires advertising usage information from the mobile terminal 60 corresponding to the terminal identification information, for example. Note that the advertisement usage information may also be obtainable from an external server providing an advertisement site, a product purchase site, etc., based on the terminal identification information.

The audience information generating means 31 estimates the number of people P who are within a predetermined distance from the vehicle 2 as the number of people who can recognize the vehicle advertisement based on the location information of the vehicle terminal 50 and the current location information of the mobile terminal 60. Generate audience information including the recognizable number of people. The audience information is stored in the storage means 20 in association with the corresponding vehicle status information.

After that, the audience information generation means 31 creates an advertisement relevance evaluation indicating the presence or absence of a browsing history corresponding to a vehicle advertisement and the presence or absence of advertisement usage such as visiting a store or purchasing goods, based on the viewing history information and advertisement usage information, The advertisement relevance evaluation is added to the corresponding audience information. For example, an ad relevance rating with no browsing history and no advertising usage will be set to the lowest value, and an advertising relevance rating with a viewing history but no advertising usage will be set to a higher value, with a viewing history of The highest value is set for the advertisement relevance evaluation in which there is an advertisement and an advertisement is also used.

FIG. 9 is a diagram illustrating an example of an expected value table for a vehicle according to a typical embodiment of the present invention.
In addition to the information related to the road condition described in the basic embodiment (see FIG. 3), the expected value table for vehicles is associated with expected values according to audience information including the number of recognizable people and advertisement relevance evaluation. ing.

In the expected value table, the larger the number of people who can be recognized, the higher the value. Further, in the expected value table, for example, the ad relevance evaluation of one person indicating that there is a viewing history has a higher value than just one person who can recognize the number of people. Further, in the expected value table, for example, the advertisement relevance evaluation of one person indicating that the user has used advertisements has a higher value than the advertisement relevance evaluation of one person indicating that the user has a browsing history. Note that the values in the expected value table are not limited to this, and can be changed or set as appropriate according to the specifications.

The evaluation value determining means 14 determines an evaluation value for each region R according to the road condition, and then determines the evaluation value after the fact based on the audience information. Specifically, the evaluation value determination means 14 refers to the expected value table stored in the storage means 20 based on the map M acquired by the map information acquisition means 12 (see FIG. 10), and determines the evaluation value of each region R. Then, based on the audience information stored in the storage means 20, the number of people who can be recognized in each region R and the value of advertisement relevance evaluation are determined. Although the evaluation value determining means 14 determines the evaluation value based on the audience information for each region R in this embodiment, the evaluation value is not limited to this and may determine the evaluation value based on the audience information in any manner.

FIG. 10 is a diagram illustrating the concept of evaluation value determination by the evaluation value determination means of the vehicle advertising device according to the representative embodiment of the present invention. Although the evaluation value determining means 14 sets audience information for all regions R, FIG. 10 only shows a1 to 3, b1 to 3, and c1 to 3 used in the following explanation. There is.

In the example shown in FIG. 10, the number of people who can be recognized is set to 0 in the area R of the area identification information a1 to a3, b1, and b2 based on the audience information.
In the area R of the area identification information b3, the number of people who can be recognized is set as seven based on the audience information. Based on the advertisement relevance evaluation, the number of people who have a viewing history or use advertisements is set to two. In the figure, the number of people who can be recognized is indicated by "〇" or "●" in association with the current location information. Among them, the number of people who have a browsing history or use advertisements is indicated by a "●" in association with the corresponding current location information. Hereinafter, similarly, the number of people who can be recognized is indicated by "〇" or "●". In this example, it is assumed that one person has a browsing history and one person uses advertisements.
In the area R of the area identification information c1, the number of people who can be recognized is set as three based on the audience information.
In the area R of the area identification information c2, the number of people who can be recognized is set to three based on the audience information, and the number of people who have a viewing history or use advertisements is set to one. In this example, it is assumed that only one person has a viewing history.
In the area R of the area identification information c3, the number of people who can be recognized is set as one based on the audience information.

In the examples shown in FIGS. 9 and 10, for the area R of the area identification information b3, the evaluation value determining means 14 determines that the number of people who can recognize is 7 people, and the number of people who have a viewing history and who have used advertisements is 1 person. Therefore, the number of people who can recognize 7 people x Expected value 3 + Number of people with viewing history x 1 person x Expected value 5 + Number of people who use advertisements x 1 x Expected value 10 is calculated, and the evaluation value "36" is determined as the calculation result.
Similarly, for the region R of the region identification information c1, since the number of people who can be recognized is three, the evaluation value determining means 14 calculates the number of people who can be recognized x 3 x expected value, and evaluates it as the calculation result. Determine the value "9".
Similarly, for the area R of the area identification information c2, the evaluation value determining means 14 calculates that the number of people who can be recognized is 3 people and the number of people who have a viewing history is 1, so the number of people who can recognize it is 3 people x expected value. 3+number of people with viewing history 1×expected value 5 is calculated, and an evaluation value “14” is determined as the calculation result.
Similarly, for the region R of the region identification information c3, since the number of people who can be recognized is one, the evaluation value determining means 14 calculates the number of people who can be recognized x 1 x expected value 3, and evaluates it as the calculation result. Determine the value "3". The evaluation value determined in this way is stored in the storage means 20 as one corresponding to each region R.

In this way, the evaluation value determining means 14 determines, for example, an evaluation value for each region R according to the travel route of the vehicle 2 based on the expected value table and the audience information. The determining means 17 determines the evaluation value determined by the evaluation value determining means 14 as an effect value that relatively indicates the effectiveness of the vehicle advertisement, and stores it in the storage means for each region R in association with the administrator identification information of the vehicle 2. 20.

The additional map information generating means 18 generates additional map information in which a numerical value indicating the effectiveness value of the vehicle advertisement is added to the map information for each region R.
FIG. 11 is a diagram showing an example of a display image based on additional map information generated by the vehicle advertising device according to the representative embodiment of the present invention.
As shown in FIG. 11, the additional map information generating means 18 displays a numerical value indicating the effectiveness value of the vehicle advertisement in each area R on the map M. Note that the display mode of such effect values is not limited to numerical values, and may be displayed in colors or heat maps depending on the degree of numerical values. Further, the effect value includes an effect according to the number of people who can be recognized and an effect according to the advertisement relevance evaluation, but these may be distinguished and displayed in a recognizable manner (numerical value, etc.). Furthermore, the effect value due to the presence of browsing history and the effect value due to the use of advertisements may be distinguished and displayed in a recognizable manner (numerical value, etc.).

(mobile computer)
The mobile terminal 60 is composed of, for example, a smartphone, and includes a current location acquisition means 61, a terminal control means 62, a storage means 63, a transmission/reception means 64, and an input/output means 65.

The current location acquisition means 61 is configured with a GPS (Global Positioning System), and acquires current location information at predetermined intervals (eg, every second, every minute, etc.).

The terminal control means 62 transmits current location information, advertisement terminal identification information, and advertisement viewing history information of the mobile terminal 60 to the vehicle advertising device 10 via the transmission/reception means 64 . For example, when receiving the location information of the vehicle 2, the terminal control means 62 transmits the current location information to the vehicle advertising device 10. When there is a visit to a store based on the current location information or an operation to purchase an item from a sales site via the input/output means 65, the terminal control means 62 sends advertisement information along with advertisement usage information indicating that fact. The terminal identification information is transmitted to the vehicle advertising device 10. The terminal control means 62 transmits advertisement viewing history information to the vehicle advertising device 10 along with the terminal identification information when an advertisement site is viewed in response to an advertisement display selection operation via the input/output means 65.

The storage means 63 stores current location information as needed, as well as advertisement terminal identification information and advertisement viewing history information. Note that terminal identification information for advertising (advertising identifier) is stored, for example, by installing an application with advertising on the mobile terminal 60, and browsing history information is managed by the OS (Operating System) of the mobile terminal 60. It is stored as a cookie.

The functional configuration (each functional processing unit) of the present system described above is realized by a computer program executable by the CPU, similarly to the basic embodiment described above. That is, each functional processing unit is configured such that this computer program reads and writes necessary data stored in a storage device, and in some cases controls related hardware (e.g., input/output device, display device, communication device). This is achieved by

[Processing flow]
FIG. 12 is a diagram showing a vehicle advertisement processing flow executed by a vehicle advertisement device according to a typical embodiment of the present invention.

In step S1, the information acquisition means 30 acquires the position information of the vehicle terminal 50 (vehicle 2) from the vehicle terminal 50 (vehicle 2) at predetermined intervals (for example, every 1 second, every 1 minute, etc.) .

In step S2, the information acquisition means 30 acquires current location information, advertisement terminal identification information, advertisement viewing history information, etc. from a large number of mobile terminals 60. Specifically, the information acquisition means 30 acquires current location information and terminal identification information from the mobile terminal 60 located within a predetermined distance of the running vehicle 2 based on the location information of the vehicle terminal 50 acquired in step S1. . Furthermore, based on the previously acquired terminal identification information, the information acquisition means 30 acquires advertisement usage information and advertisement viewing history information based on the terminal identification information from the mobile terminal 60 corresponding to the terminal identification information.

In step S3, the audience information generation means 31 generates audience information mainly based on the various information acquired by the information acquisition means 30 in step S7. Specifically, the audience information generation means 31 determines that a person P who is within a predetermined distance from the vehicle 2 is a person P who can recognize the vehicle advertisement based on the location information of the vehicle terminal 50 and the current location information of the mobile terminal 60. , these numbers of people are written in the audience information as the recognizable number of people. At this time, the terminal identification information of each person P (mobile terminal 60) determined to be recognizable is also written into the corresponding audience information.

Thereafter, the audience information generation means 31 refers to the advertisement usage information and advertisement viewing history information acquired from the mobile terminal 60 corresponding to the terminal identification information determined to be recognizable, and determines whether the advertisement is used or not, and whether there is a viewing history. Update audience information about.

In step S4, the evaluation value determining means 14 determines, based on the audience information generated by the audience information generating means 31 in step S8, the number of people who can be recognized, the presence or absence of use of advertisements corresponding to vehicle advertisements, and the presence or absence of viewing history of vehicle advertisements. Determine the evaluation value according to the

In step S5, the determining means 17 determines the effectiveness of the vehicle advertisement based on the evaluation value determined by the evaluation value determining means 14 in step S9.

According to such a vehicle advertising device 10, based on the position information of the vehicle 2 that is running and the current location information of the person P located within a predetermined distance from the position of the vehicle 2, the person P within a predetermined distance is This can be estimated as the number of people who can recognize the advertisement, and the effectiveness of the vehicle advertisement can be determined based on the evaluation value according to this number of people who can recognize the advertisement.
Therefore, the advertising effect of the vehicle advertisement can be determined fairly and accurately according to the estimated number of people who recognized the vehicle advertisement.

Further, according to the vehicle advertising device 10, the effectiveness of the advertisement is determined according to the advertisement usage information acquired based on the advertising terminal identification information, and when the advertisement usage information includes information related to the vehicle advertisement, Since the effectiveness of the advertisement is determined as a relatively high evaluation value, the advertising effectiveness of the vehicle advertisement can be determined fairly and accurately according to the advertising usage trends of people who recognize the vehicle advertisement.

Further, according to the vehicle advertising device 10, the effectiveness of the advertisement is determined according to the advertisement viewing history information acquired from the mobile terminal 60, and if the viewing history information includes information related to the vehicle advertisement, the advertisement Since the effectiveness of the vehicle advertisement is determined as a relatively high evaluation value, the advertising effectiveness of the vehicle advertisement can be determined fairly and accurately according to the advertisement viewing status of the person who recognizes the vehicle advertisement.

Although the present invention has been described above using the embodiments, it goes without saying that the technical scope of the present invention is not limited to the scope described in the above embodiments. It will be apparent to those skilled in the art that various changes or improvements can be made to the embodiments described above. Furthermore, it is clear from the claims that forms with such changes or improvements may also be included within the technical scope of the present invention. In the above embodiments, the present invention is described as a vehicle advertising device as a product invention, but the present invention can be understood as an invention of a method executed by a vehicle advertising device and a program that causes the vehicle advertising device to function as various parts. You can also do that.

For example, in the above embodiment, the vehicle advertising device 1 unilaterally acquires various information from the mobile terminal 60, but as another example, the vehicle 2 may be If it is possible to identify the mobile terminal 60 of the person P located within a predetermined distance, the vehicle advertising device 1 can send advertising information related to the advertisement attached to the vehicle 2 (for example, information about the advertised product itself or the product concerned). information indicating the home page of a manufacturer that provides the information, etc.) may be transmitted to the mobile terminal 60.

For example, in a region where you want to verify the advertising effectiveness of vehicle advertisements, multiple WiFi packet sensors can be placed in advance throughout the region, and mobile devices located in the region can be By specifying the terminal 60, the approximate number of people in the entire area may be obtained, and the number of people located within a predetermined distance of the vehicle 2 to which the vehicle advertisement is attached (the number of people near the vehicle) may also be obtained. In such a case, the ratio of the number of people in the vicinity of the vehicle to the number of people in the entire area (the total number of people in the area) may be calculated, or the ratio of the number of people in the vicinity of the vehicle to the number of people who are estimated to have seen the vehicle advertisement (estimated number of people) within a predetermined time may be calculated. It is possible to estimate the number of times (average number of times) that a vehicle advertisement is shown due to round-trip travel, etc., and the advertising effectiveness of vehicle advertisements can be evaluated overall and statistically based on such percentage and average number of times. It's okay.

1, 10 Vehicle advertising device 2 Vehicle 3 Advertising means 11 Advertisement setting means 12 Map information acquisition means 13 Area setting means 14 Evaluation value determination means 15 Position information acquisition means 16 Vehicle status information generation means 17 Determination means 18 Additional map information generation means 19 Transmission means 20 Storage means 30 Information acquisition means (location information acquisition means, terminal information acquisition means)
31 Audience information generation means 50 Vehicle terminal 51 Location information acquisition means 52 Terminal control means 53 Transmission/reception means 54 Input/output means 60 Mobile terminal (terminal)
61 Current location acquisition means 100,1000 Vehicle advertising system

Claims (5)

A vehicle advertising device that determines the effectiveness of a vehicle advertisement that is an advertisement using a vehicle,
position information acquisition means for acquiring position information of the vehicle;
Terminal information acquisition means for acquiring terminal information including current location information from a terminal of a person located within a predetermined distance from the vehicle;
Audience information generation means for estimating the number of people who can recognize the vehicle advertisement based on the location information and the terminal information, and generating audience information including information on the number of people;
A vehicle advertising device comprising: determining means for determining the effectiveness of the vehicle advertisement based on the audience information. The terminal information acquisition means acquires advertising terminal identification information together with the current location information as the terminal information;
The audience information generation means obtains advertisement usage information based on the terminal identification information, and when the advertisement usage information includes information related to the vehicle advertisement, generates the audience information with a relatively high evaluation. The vehicle advertising device according to claim 1, characterized in that: The terminal information acquisition means acquires browsing history information related to advertisements together with the current location information as the terminal information;
The vehicle according to claim 1 or 2, wherein the audience information generation means generates the audience information with a relatively high evaluation when the viewing history information includes information related to the vehicle advertisement. Advertising equipment. A method executed by a vehicle advertising device for determining the effectiveness of a vehicle advertisement that is an advertisement using a vehicle, the method comprising:
obtaining location information of the vehicle;
acquiring terminal information including current location information from a terminal of a person located within a predetermined distance from the vehicle;
estimating the number of people who can recognize the vehicle advertisement based on the location information and the terminal information, and generating audience information including information on the number of people;
A vehicle advertising method comprising the step of determining the effectiveness of the vehicle advertisement based on the audience information. A vehicle advertising device that determines the effectiveness of vehicle advertisements that use vehicles.
position information acquisition means for acquiring position information of the vehicle;
terminal information acquisition means for acquiring terminal information including current location information from a terminal of a person located within a predetermined distance from the vehicle;
Audience information generation means for estimating the number of people who can recognize the vehicle advertisement based on the location information and the terminal information, and generating audience information including information on the number of people;
determining means for determining the effectiveness of the vehicle advertisement based on the audience information;
A computer program that functions as

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