JP2023124288A - Information processing apparatus - Google Patents

Abstract

To provide an information processing apparatus and an information processing method which calculates a charge amount obtained by properly reflecting influence of an advertisement on a crew member of a vehicle.SOLUTION: The present invention is directed to an information processing system 10 for calculating a charge amount obtained by reflecting influence on an advertisement for crews of vehicles C1 through C8. A server 300 for carrying out a processing relating to an advertisement provided to a crew U1 of a vehicle C1 by an advertisement providing apparatus provided in the vicinity of a road where the vehicle passes calculates influence of the advertisement on the crew U1 based on information of surrounding environment of the advertisement providing apparatus, the contents of the advertisement provided to the user U1 by the advertisement providing apparatus, and a situation of the vehicle C1 and its surrounding situation upon passage of the vicinity of the advertisement providing apparatus, and carries out charging processing in which the charging amount to an advertisement owner is set higher if the influence is larger.SELECTED DRAWING: Figure 1

Description

The present invention relates to an information processing apparatus and an information processing method for executing processing relating to advertisements provided to vehicle occupants.

In recent years, there is a technique for calculating the billing amount for an advertiser of an advertisement. For example, a technology has been proposed in which, when an advertisement is provided to vehicles that have entered a predetermined road area, the billing amount for that advertisement is calculated according to the number of vehicles that have provided the advertisement (see, for example, Patent Document 1). reference).

JP 2014-016654 A

According to the conventional technology described above, the billing amount for the advertisement can be calculated according to the number of vehicles that have provided the advertisement. However, since it is not possible to calculate a billing amount that appropriately reflects the influence of the advertisement on the occupants of the vehicle that provided the advertisement, it is difficult to calculate an appropriate billing amount for the advertisement. In addition, since it is difficult to consider the influence of advertisements, it is assumed that it is difficult for advertisers to use it.

SUMMARY OF THE INVENTION An object of the present invention is to calculate a billing amount that more appropriately reflects the influence of an advertisement on a vehicle occupant when calculating a billing amount for an advertisement provided to a vehicle occupant.

One aspect of the present invention is an information processing device that executes processing related to advertisements provided to occupants of a vehicle by an advertisement providing device installed near a road on which a vehicle passes. This information processing device is based on environmental information around the advertisement providing device, the content of the advertisement provided to the passenger from the advertisement providing device, and the conditions of the vehicle and its surroundings when passing near the advertisement providing device. , a processing unit that calculates the degree of influence, which is the influence of the advertisement on the passengers, and increases the billing amount of the advertisement to the advertiser as the degree of influence increases.

ADVANTAGE OF THE INVENTION According to this invention, when calculating the charge amount with respect to the advertisement provided to the passenger|crew of a vehicle, the charge amount which reflected the influence of the advertisement on the passenger|crew of a vehicle more appropriately can be calculated.

FIG. 1 is a diagram showing an example of the system configuration of an information processing system. FIG. 2 is a diagram showing a simplified example of the relationship between an advertisement providing device, roads, and vehicles. FIG. 3 is a block diagram showing a functional configuration example of a server and store equipment. FIG. 4 is a block diagram showing a functional configuration example of the control device and the advertisement providing device. FIG. 5 is a diagram schematically showing each piece of information stored in the advertisement providing device DB. FIG. 6 is a diagram schematically showing each piece of information stored in the provided advertisement information DB. FIG. 7 is a diagram schematically showing each piece of information stored in the advertisement influence information DB. FIG. 8 is a diagram showing the relationship between the installation direction and installation angle of advertisement providing devices installed along a road and the degree of influence of advertisements output from the advertisement providing devices. FIG. 9 is a diagram showing the relationship between the height of advertisement providing devices installed along a road and the degree of influence of advertisements output from the advertisement providing devices. FIG. 10 is a diagram schematically showing behavior of a vehicle occupant after passing in front of an advertisement of an advertisement providing device. FIG. 11 is a sequence chart showing an example of communication processing performed between the control device, the advertisement providing device, the server, and the store equipment. FIG. 12 is a flowchart showing an example of billing amount calculation processing in the server.

Embodiments of the present invention will be described below with reference to the accompanying drawings.

[Configuration example of information processing system]
FIG. 1 is a diagram showing an example of the system configuration of an information processing system 10. As shown in FIG. The information processing system 10 is a communication system that performs a process of calculating a billing amount for an advertiser of an advertisement provided to each passenger (including the passenger U1) riding in the vehicles C1 to C8.

The information processing system 10 is composed of a plurality of devices connected via a network 20 . For example, the control device 100, the advertisement providing devices 200, 210, 220, the server 300, the store device 400, and the electronic device MC1 are connected via the network 20. FIG. It should be noted that communication using wired communication or communication using wireless communication is performed between these devices. Note that FIG. 1 shows an example in which the control device 100 is installed in the vehicle C1 for ease of explanation, but control devices are also installed in other vehicles (vehicle C8, etc.). For ease of explanation, FIG. 1 also shows three advertisement providing devices 200 , 210 , 220 and one store device 400 as an example of devices that constitute the information processing system 10 . However, the information processing system 10 may be configured with one, two, or four or more advertisement providing devices and two or more store devices.

The control device 100 is an in-vehicle device installed in the vehicle C1. The control device 100 acquires various vehicle information and user information acquired by various sensors installed in the vehicle C<b>1 and transmits the acquired vehicle information and user information to the server 300 . Note that the control device 100 will be described in detail with reference to FIG. 4 and the like.

Advertisement providing devices 200, 210, and 220 are devices installed near roads on which vehicles (including vehicle C1) pass, such as billboard devices. For example, the advertisement providing device 200 outputs an advertisement from the information output unit 204 (see FIG. 4) based on the advertisement information transmitted from the server 300. FIG. An installation example of the advertisement providing devices 200, 210, and 220 is shown in FIG. Also, the configuration of the advertisement providing device 200 will be described in detail with reference to FIG. 4 and the like.

Server 300 manages advertisements output from advertisement providing device 200, evaluates the degree of influence of the advertisements on crew member U1, and calculates a billing amount for the advertisements based on the evaluations. The server 300 can be a server operated by one or more advertisers, a server operated by a provider company that provides advertisement information, a server operated by a road administrator, or the like. Note that the server 300 will be described in detail with reference to FIG. 3 and the like.

Store device 400 is a device installed in a facility that deals with goods or services related to advertisements output from advertisement providing apparatus 200, and outputs to server 300 information on the behavior of vehicle C1 and passenger U1 in the facility. The store equipment 400 will be described in detail with reference to FIGS. 3, 10, 11, and the like.

The electronic device MC1 is a device possessed by the passenger U1 who gets on the vehicle C1, and is an information processing device such as a smart phone, a tablet terminal, or a portable personal computer. For example, electronic device MC1 can cause the display unit to display a website regarding products or services related to the advertisement output from advertisement providing device 200 based on the operation of passenger U1.

Note that FIG. 1 shows an example in which information is exchanged between devices via the network 20, but information may be exchanged directly between devices. For example, information can be directly exchanged between the control device 100 and the advertisement providing device 200 . In this case, for example, short-range wireless communication (eg, wireless LAN such as Wi-Fi, Bluetooth (registered trademark)) can be used.

[Example of relationship between advertisement providing device, road, and vehicle]
FIG. 2 is a diagram showing a simplified example of the relationship among advertisement providing devices 200, 210, 220, roads R10, R20, and vehicles C1 to C8.

Road R10 is a road with three lanes (R11 to R16) on one side. Road R20 is a one-lane road (R21, R22) that passes under the elevated road R10.

The advertisement providing device 200 is a device that outputs advertisement information so that it can be recognized by vehicles C1 to C6 traveling on road R10 in the direction of arrow A1 and vehicle C7 traveling on road R20 in the direction of arrow A3. It is installed above B1. It is assumed that the height from the road R10 to the lower end of the advertisement providing device 200 is H1, and the height from the road R20 to the lower end of the advertisement providing device 200 is H2. In this way, the advertisement providing device 200 installed on the side of a relatively large road, such as an expressway or a main road, is often installed so that it can be seen from anywhere. It should be noted that the height of each advertisement providing device shown in this embodiment means the height in the vertical direction.

The advertisement providing device 210 is a device that outputs advertisement information so as to be recognizable by the vehicle C7 traveling on the road R20 in the direction of the arrow A3, and is installed at an installation angle α3 with respect to the traveling direction of the road R20. . It is assumed that the height from the road R20 to the lower end of the advertisement providing device 210 is H3.

The advertisement providing device 220 is a device that outputs advertisement information so as to be recognizable by the vehicles C7 and C8 traveling on the road R20 in the directions of the arrows A3 and A4, and is installed parallel to the traveling direction of the road R20. It is assumed that the height from the road R20 to the advertisement providing device 210 is H4.

The installation environment of the advertisement providing devices 200, 210, and 220 will be described in detail with reference to FIG. Also, a detection method for detecting that a vehicle has passed in front of the advertisement providing devices 200, 210, and 220 will be described in detail with reference to FIG.

[Configuration example of server and store equipment]
FIG. 3 is a block diagram showing a functional configuration example of the server 300 and the store equipment 400. As shown in FIG.

The server 300 includes a communication section 301 , a control section 302 , a storage section 303 and a billing processing section 304 .

The communication unit 301 exchanges various types of information with other devices using wired communication or wireless communication under the control of the control unit 302 .

The control unit 302 controls each unit based on various programs stored in the storage unit 303 . The control unit 302 is realized by a processing device such as a CPU (Central Processing Unit).

The storage unit 303 is a storage medium that stores various information. For example, the storage unit 303 stores various information necessary for the control unit 302 to perform various processes (eg, control program, advertisement providing device DB 310 (see FIG. 5), provided advertisement information DB 320 (see FIG. 6), advertisement influence An information DB 330 (see FIG. 7), an advertisement information DB 350, a vehicle information DB 360, and a user information DB 370) are stored. In addition, various information acquired via the communication unit 301 is stored in the storage unit 303 . As the storage unit 303, for example, ROM (Read Only Memory), RAM (Random Access Memory), HDD (Hard Disk Drive), SSD (Solid State Drive), or a combination thereof can be used.

The advertisement information DB 350 is a database that stores advertisement information for outputting information about advertisements from each advertisement providing device. This advertisement information includes advertisement content to be output from each advertisement providing device, an advertisement ID, an advertisement entity, advertisement-related products and services, and advertisement-related facilities. Note that the advertisement content is advertisement image information such as still images or moving images, advertisement sound information, and the like.

Vehicle information DB360 is a database which stores the vehicle information acquired in each vehicle. This vehicle information includes the vehicle ID, user ID, position information, vehicle speed, etc. of each vehicle.

The user information DB 370 is a database that stores user information about users who board each vehicle. This user information includes the vehicle ID of the vehicle in which each user rides, the user ID of each user, the location information of each user, the terminal ID of the electronic device possessed by each user, and the like.

The billing processing unit 304 calculates the billing amount for the advertiser of the advertisement corresponding to the advertisement information supplied to the advertisement providing apparatus 200 under the control of the control unit 302 . The billing processing unit 304 is implemented by a processing device such as a CPU, for example. Billing processing by billing processing unit 304 will be described in detail with reference to FIG. 12 and the like.

The store device 400 includes a communication section 401 , a control section 402 , a storage section 403 , an ambient information acquisition section 404 and a purchase processing section 405 .

Under the control of the control unit 402, the communication unit 401 uses wired communication or wireless communication to exchange various types of information with other devices.

The control unit 402 controls each unit based on various programs stored in the storage unit 403 . The control unit 402 is implemented by a processing device such as a CPU, for example.

The storage unit 403 is a storage medium that stores various information. For example, the storage unit 403 stores various information (for example, control program, product information DB, service information DB) necessary for the control unit 402 to perform various processes. Various information acquired via the communication unit 401 is stored in the storage unit 403 . As the storage unit 403, for example, ROM, RAM, HDD, SSD, or a combination thereof can be used.

The ambient information acquisition unit 404 acquires information on the surroundings of the facility where the store device 400 is installed and its parking lot, and outputs the acquired ambient information to the control unit 402 . For example, various sensors can be used as the ambient information acquisition unit 404 . For example, a sound acquisition unit and an image acquisition unit can be used. The sound acquisition unit is one or more microphones that acquire sounds around the facility where the store device 400 is installed. Based on this ambient sound, it becomes possible to recognize a person who has visited the facility. The image acquisition unit is an imaging device that captures an image of a subject around the facility where the store device 400 is installed to generate an image (image data). Based on this image of the surroundings, it is possible to recognize a person who has visited the facility. Surrounding information may be acquired based on each information included in the signal received via the communication unit 401 . For example, based on the terminal identification information included in the received signal, such as the MAC address, user ID, and vehicle ID, it is possible to recognize the vehicle and the equipment possessed by the person who visited the facility.

The purchase processing unit 405 executes various processes related to the purchase of goods or services by a visitor to the facility where the store device 400 is installed, under the control of the control unit 402 . The purchase processing by the purchase processing unit 405 will be described in detail with reference to FIGS. 10, 11, and the like.

[Configuration example of control device and advertisement providing device]
FIG. 4 is a block diagram showing a functional configuration example of the control device 100 and the advertisement providing device 200. As shown in FIG.

The control device 100 includes a communication section 101 , a control section 102 , a storage section 103 and a vehicle information acquisition section 104 .

Under the control of the control unit 102, the communication unit 101 uses wired communication or wireless communication to exchange various types of information with other devices.

The control unit 102 controls each unit based on various programs stored in the storage unit 103 . The control unit 102 is realized by, for example, a processing device such as a CPU. A vehicle ECU (Electronic Control Unit) of vehicle C<b>1 may be used as control unit 102 , and a processing device different from the vehicle ECU may be provided as control unit 102 .

The storage unit 103 is a storage medium that stores various information. For example, the storage unit 103 stores various information (eg, control program, map information, vehicle ID, vehicle information DB) necessary for the control unit 102 to perform various processes. In addition, various information acquired via the communication unit 101 is stored in the storage unit 103 . As the storage unit 103, for example, ROM, RAM, HDD, SSD, or a combination thereof can be used.

The vehicle information acquisition unit 104 acquires various types of vehicle information about the inside or outside of the vehicle C<b>1 and outputs the acquired vehicle information to the control unit 102 . Various sensors such as a vehicle speed sensor, a position information acquisition unit, a sound acquisition unit, and an image acquisition unit can be used as the vehicle information acquisition unit 104, for example. The positional information acquisition unit can be implemented by, for example, a GNSS receiver that acquires positional information using a GNSS (Global Navigation Satellite System). In addition, the position information includes each data related to positions such as latitude, longitude, and altitude at the time of reception of the GNSS signal. Also, the position information may be obtained by another position information obtaining method. Also, the sound acquisition unit acquires sounds inside and outside the vehicle C1, and is realized by one or a plurality of microphones. Also, the image acquisition unit acquires image data by capturing images of subjects inside and outside the vehicle C1, and is realized by one or a plurality of cameras.

The advertisement providing device 200 includes a communication section 201 , a control section 202 , a storage section 203 , an information output section 204 and an ambient information acquisition section 205 .

Under the control of the control unit 202, the communication unit 201 uses wired communication or wireless communication to exchange various types of information with other devices.

The control unit 202 controls each unit based on various programs stored in the storage unit 203 . The control unit 202 is realized by a processing device such as a CPU, for example.

The storage unit 203 is a storage medium that stores various information. For example, the storage unit 203 stores various information (for example, control program, advertisement providing device DB, advertisement information DB) necessary for the control unit 202 to perform various processes. Various information acquired via the communication unit 201 is stored in the storage unit 203 . As the storage unit 203, for example, ROM, RAM, HDD, SSD, or a combination thereof can be used.

The information output section 204 outputs an advertisement corresponding to the advertisement information transmitted from the server 300 under the control of the control section 202 . As the information output unit 204, for example, a display unit that displays various images, a touch panel, an audio output unit that outputs various sounds, and the like can be used.

The ambient information acquisition unit 205 acquires various types of ambient information related to the surroundings of the advertisement providing device 200 and outputs the acquired ambient information to the control unit 202 . Various sensors such as a sound acquisition unit and an image acquisition unit can be used as the ambient information acquisition unit 205, for example.

[Example of Contents of Advertisement Providing Device DB]
FIG. 5 is a diagram schematically showing each piece of information stored in the advertisement providing device DB 310. As shown in FIG. The advertisement providing device DB 310 is a database for managing each piece of information regarding the advertisement providing device to which the server 300 provides advertisement information.

Position information 312 , road ID 313 , lane 314 , installation direction 315 , installation angle 316 , and installation height 317 are stored in advertisement providing device DB 310 in association with device ID 311 .

The device ID 311 is identification information for identifying each advertisement providing device. For example, “SB200” is stored as the device ID 311 of the advertisement providing device 200 , “SB210” is stored as the device ID 311 of the advertisement providing device 210 , and “SB220” is stored as the device ID 311 of the advertisement providing device 220 .

The location information 312 is location information for specifying the installation location of the advertisement providing device. As the position information 312, for example, latitude and longitude or latitude and longitude and altitude are stored.

The road ID 313 is identification information for identifying roads existing around the advertisement providing device. For example, the road ID 313 of the road on which the advertisement output from the advertisement providing device corresponding to the device ID 311 can be recognized is stored in association with the device ID 311 . In the example shown in FIG. 2, roads R10 and R20 are roads on which the advertisement of the advertisement providing apparatus 200 can be recognized. is stored.

The lane 314 is information indicating the number of lanes of the road corresponding to the road ID 313, and stores the number of lanes of the road around the advertisement providing device. In the example shown in FIG. 2, of the roads R10 and R20 on which the advertisement of the advertisement providing apparatus 200 can be recognized, the road R10 has three lanes in each direction, and the road R20 has one lane in each direction. Therefore, lane 314 "3" is stored in association with road ID 313 "R10", and lane 314 "1" is stored in association with road ID 313 "R20".

The installation direction 315 is information indicating the direction of travel in which the advertisement output from the advertisement providing device can be recognized in both directions of travel on the road corresponding to the road ID 313. For example, the direction of travel can be specified. is stored. In the example shown in FIG. 2, since the angle between the direction of arrow A3 on road R20 and the output surface 211 of the advertisement of advertisement providing device 210 is α3, the advertisement of advertisement providing device 210 travels in the direction of arrow A3 on road R20. It is recognizable from vehicle C7. Therefore, the installation direction 315 “A3 direction” is stored in association with the device ID 311 “SB210” and the road ID 313 “R20”. In addition, in the example shown in FIG. 2, the directions of arrows A3 and A4 of road R20 are parallel to the output plane 221 of the advertisement of the advertisement providing device 220, so the advertisement of the advertisement providing device 210 is directed to the direction of the arrow A3 of the road R20. It can be recognized from vehicles C7 and C8 traveling in both the direction of arrow A4. Therefore, the installation direction 315 “A3, A4 direction” is stored in association with the device ID 311 “SB220” and the road ID 313 “R20”.

The installation angle 316 is information indicating the relationship between the traveling direction of the road corresponding to the road ID 313 and the direction of the output surface of the advertisement providing device. is stored. In the example shown in FIG. 2, the angle between the arrow A3 direction of the road R20 and the advertisement output surface 211 of the advertisement providing device 210 is α3. "α3" is stored. Further, in the example shown in FIG. 2, since the directions of arrows A3 and A4 of the road R20 are parallel to the advertisement output surface 221 of the advertisement providing device 220, they are associated with the device ID 311 "SB220" and the road ID 313 "R20". , the installation angle 316 "0" is stored.

The installation height 317 stores information indicating the height from the road corresponding to the road ID 313 to the lower end of the output surface of the advertisement providing device. In the example shown in FIG. 2, since the height from the road R10 to the lower end of the advertisement providing device 200 is H1, the installation height 317 "H1" is stored in association with the device ID 311 "SB200" and the road ID 313 "R10". be done. In the example shown in FIG. 2, since the height from the road R20 to the lower end of the advertisement providing device 200 is H2, the installation height 317 "H2" is associated with the device ID 311 "SB200" and the road ID 313 "R20". is stored. In the example shown in FIG. 2, since the height from the road R20 to the advertisement providing device 210 is H3, the installation height 317 "H3" is stored in association with the device ID 311 "SB210" and the road ID 313 "R20". be. In the example shown in FIG. 2, since the height from the road R20 to the advertisement providing device 220 is H4, the installation height 317 "H4" is stored in association with the device ID 311 "SB220" and the road ID 313 "R20". be.

[Example of Contents of Provided Advertisement Information DB]
FIG. 6 is a diagram schematically showing each piece of information stored in the provided advertisement information DB 320. As shown in FIG. The provided advertisement information DB 320 is a database for managing advertisement information provided from the server 300 to each advertisement providing device.

The provided advertisement information DB 320 stores an advertisement subject 322 , an advertisement-related product and service 323 , and an advertisement-related facility 324 in association with an advertisement ID 321 .

Advertisement ID 321 is identification information for identifying an advertisement provided by server 300 to each advertisement providing device.

The advertisement entity 322 is information indicating the entity, content, outline, type, etc. of the advertisement provided by the server 300 to each advertisement providing device. As shown in FIG. 2, when an advertisement related to "NM coffee" is output from the advertisement providing apparatus 200, "NM coffee", "coffee", "NM coffee shop", etc. are stored as the advertisement subject 322. FIG. A segment ID that identifies the type of advertisement may be used instead of the advertising entity 322 .

The advertisement-related products and services 323 is information indicating at least one of advertisement-related products and services provided by the server 300 to each advertisement providing device. As shown in FIG. 2, when an advertisement relating to "NM coffee" is output from the advertisement providing device 200, "NM coffee", "NM coffee shop", etc. are stored as advertisement-related products and services 323. FIG.

The advertisement-related facility 324 is information indicating facilities related to advertisements provided by the server 300 to each advertisement providing device. As shown in FIG. 2, when an advertisement related to "NM coffee" is output from the advertisement providing device 200, "NM coffee AB shop" and "NM coffee CD shop" providing "NM coffee" are displayed as the advertisement-related facility 324. etc. are stored. In the case of an advertisement for a convenience store, the facility related to the advertisement is the store of the convenience store, and in the case of an advertisement for a dentist, the facility related to the advertisement is the dentist's dental clinic. .

[Content example of advertisement impact information DB]
FIG. 7 is a diagram schematically showing each piece of information stored in the advertisement influence information DB 330. As shown in FIG. The advertisement influence information DB 330 is a database that stores information on a vehicle passing near the advertisement providing apparatus 200 and information on the vehicle and the user after passing in association with a vehicle ID, a user ID, and an advertisement ID. be.

The advertisement influence information DB 330 includes time information 333, vehicle ID 334, user ID 335, road ID 336, lane ID 337, vehicle speed 338, road conditions 339, weather 340, store history 341, purchase history 342, and are stored in association with the device ID 331 and the advertisement ID 332 . Note that the device ID 331 corresponds to the device ID 311 shown in FIG. Also, the advertisement ID 332 corresponds to the advertisement ID 321 shown in FIG.

The time information 333 is information indicating the time period when the advertisement corresponding to the advertisement ID 321 was output from the advertisement providing device corresponding to the device ID 311 . In this way, based on the time information 333, it is possible to identify the time zone during which the advertisement is being displayed. That is, the time information 333 also functions as an advertisement display status. Note that the time information is sequentially transmitted from each advertisement providing device.

The vehicle ID 334 is used to identify a vehicle that passed near, for example, in front of, the advertisement providing device corresponding to the device ID 311 during the time when the advertisement corresponding to the advertisement ID 321 was output from the advertisement providing device corresponding to the device ID 311. identification information.

Here, a passage determination method for determining a vehicle that has passed near the advertisement providing device will be described. First, a passage determination method for each vehicle will be described. For example, the control unit 102 of the control device 100 of the vehicle C1 acquires the position information of the vehicle C1 acquired by the position information acquisition unit (included in the vehicle information acquisition unit 104) and the map information stored in the storage unit 103. Based on, it is possible to acquire the travel history of the vehicle C1. In the map information stored in the storage unit 103, determination positions, that is, latitude and longitude, are mapped for determining that the user has passed through the vicinity of each advertisement providing device. In the example shown in FIG. 2, it can be determined that the vicinity of the advertisement providing device 200 is passed when passing the determination position TS1 on the road R10. This determination position may be set by the control unit 102 based on the position information 312 of the advertisement providing device DB 310 shown in FIG. 5, or may be set in the map information in advance.

Similarly, the lane along which vehicle C1 travels can also be obtained based on the position information of vehicle C1 obtained by the position information obtaining unit and the map information stored in storage unit 103 . Thus, when vehicle C1 passes through determination position TS1 of advertisement providing device 200, control unit 102 of control device 100 transmits the determination result to server 300 at a predetermined timing. Note that the predetermined timing can be, for example, immediately after the passage determination is made or at regular times, such as every 5 minutes. For example, when the determination result of the passage determination is transmitted to the server 300 at regular timing, the control unit 102 of the control device 100 causes the storage unit 103 to hold the determination result of the passage determination and the determination time in chronological order. , the held passage determination result and the determination time are transmitted to the server 300 at a predetermined timing.

The determination result of passage determination includes the vehicle ID of the vehicle C1, the user ID of the occupant U1 of the vehicle C1, the road ID of the road R10 at the time of the determination, and the lane R11 of the road R10 of the vehicle C1 at the time of the determination. (lane ID of lane R11) and the vehicle speed of vehicle C1 at the time of determination are included. If the vehicle information acquisition unit 104 can acquire surrounding information and environment information around the vehicle C1, such as traffic congestion information and weather, it is preferable to include such information in the determination result of passage determination. In addition, if the vehicle information acquisition unit 104 can acquire the presence or absence of traffic congestion, the orientation of the vehicle C1, the orientation of the advertisement providing device 200 with respect to the vehicle C1, the height of the advertisement providing device 200 with respect to the vehicle C1, etc., each of these information may be included in the determination result of passage determination.

Note that the server 300 may execute the passage determination described above. In this case, the control unit 102 of the control device 100 acquires the position information and acquisition time of the vehicle C1 acquired by the position information acquisition unit, the road ID and lane ID of the road R10 specified by this position information, and the vehicle Vehicle information including the vehicle speed of C1 is transmitted to the server 300 at a predetermined timing. Then, the control unit 302 of the server 300 sequentially stores each piece of information transmitted from the control device 100 in the vehicle information DB 360 . Next, based on the position information of vehicle C1 transmitted from control device 100 and the map information on which determination position TS1 is mapped, control unit 302 of server 300 determines that vehicle C1 has passed through the vicinity of advertisement providing device 200. judge.

Further, the advertisement providing device 200 may perform the passage determination described above. In this case, the control unit 202 of the advertisement providing device 200 uses each information acquired by the ambient information acquiring unit 205, such as image information and received radio wave information, to determine whether the vehicle C1 passes near the advertisement providing device 200. determine what has been done. For example, based on the vehicle ID and user ID included in information exchanged with the control device 100 via the communication unit 201, it is determined that the vehicle C1 has passed near the advertisement providing device 200. FIG. In this case, passage can be determined on the condition that the intensity of the radio wave from the control device 100 exceeds a predetermined value. Further, for example, based on the image information acquired by the image acquisition unit (included in the surrounding information acquisition unit 205), it is possible to detect that the vehicle has passed near the advertisement providing device 200. FIG. In this case, the driving lane of the vehicle at the time of detection, the vehicle speed of the vehicle, the presence or absence of congestion at the time of the detection, the orientation of the vehicle at the time of the detection, and whether or not it was blocked by another vehicle at the time of the detection, that is, the blocked vehicle. It is possible to detect the presence or absence of As described above, for a vehicle for which passage determination has been made using image information, the vehicle ID may be acquired based on the appearance of the vehicle, or may be acquired using wireless communication.

In this way, when it is detected that the vehicle C1 has passed the determination position TS1 of the advertisement providing device 200, the control unit 202 of the advertisement providing device 200 transmits the determination result to the server 300 at a predetermined timing. . This predetermined timing can be the same as the predetermined timing from the control device 100 to the server 300 described above.

By combining and using a plurality of determination results obtained by the passage determination processing in each device described above, it is possible to improve the accuracy of passage determination. Further, by using the image information acquired by the vehicle C1 side and the image information acquired by the advertisement providing device 200 side, it is possible to improve the passing determination accuracy.

The user ID 335 is used to identify passengers of vehicles that passed near the advertisement providing device corresponding to the device ID 311 during the time when the advertisement corresponding to the advertisement ID 321 was output from the advertisement providing device corresponding to the device ID 311. It is identification information. Note that the user ID is acquired by the passage determination described above.

The road ID 336 is information indicating the ID of the road on which the vehicle corresponding to the vehicle ID 334 was traveling when it passed the advertisement providing device corresponding to the device ID 311 . It should be noted that the road ID 336 is acquired by the passage determination described above. Moreover, the road ID may be acquired based on the history of the position information acquired by the position information acquisition unit. A node ID may be used together with the road ID or instead of the road ID. A node ID is an ID that identifies a predetermined range on a road. For example, a section from branch to branch on a road may be one node.

The lane ID 337 is information indicating the lane ID of the road on which the vehicle corresponding to the vehicle ID 334 was traveling when it passed the advertisement providing device corresponding to the device ID 311 . Also, the traveling direction of each vehicle is specified based on the lane ID. Note that the lane ID is acquired by the passage determination described above. Also, the lane ID may be acquired based on the history of the position information acquired by the position information acquisition unit.

The vehicle speed 338 is information indicating the vehicle speed when the vehicle corresponding to the vehicle ID 334 passes through the road near the advertisement providing device corresponding to the device ID 311 . Note that the vehicle speed is acquired by the passage determination described above.

The road condition 339 is information indicating the road condition when the vehicle corresponding to the vehicle ID 334 passes by the advertisement providing device corresponding to the device ID 311 . As the road condition 339, for example, congestion or non-congestion is stored. Note that the road conditions are acquired by the passage determination described above. Alternatively, road conditions may be estimated based on the relationship between the road and vehicle speed. For example, if the vehicle is running at a low speed on an expressway, it can be estimated that there is a traffic jam.

The weather 340 is information indicating the weather around the road when the vehicle corresponding to the vehicle ID 334 passes by the advertisement providing device corresponding to the device ID 311 . As the weather 340, for example, sunny, cloudy, rainy, snowy, stormy, etc. are stored. Note that the weather is acquired by the passage determination described above.

Note that the server 300 may acquire information such as traffic jam information and weather information from other devices. For example, based on the time and position at which the passage determination is made, the server 300 transmits the traffic congestion information on the road corresponding to the time and position and the weather around the road to other users via a predetermined network such as the Internet. may be obtained from any device.

The store history 341 is information indicating whether or not the vehicle corresponding to the vehicle ID 334 or its occupants went to the facility related to the advertisement corresponding to the advertisement ID 332 after passing the vicinity of the advertisement providing device corresponding to the device ID 311. be. This store history 341 will be described in detail with reference to FIG.

The purchase history 342 shows that the occupant of the vehicle corresponding to the vehicle ID 334 purchases at least one product or service related to the advertisement corresponding to the advertisement ID 332 after passing the advertisement providing device corresponding to the device ID 311. This is information indicating whether or not This purchase history 342 will be described in detail with reference to FIG.

[Example of relationship between installation direction and installation angle of advertisement providing device and degree of influence of advertisement]
FIG. 8 shows the relationship between the installation direction and installation angle of the advertisement providing devices 230, 240 and 250 installed along the roads R30 and R50 and the degree of influence of the advertisements output from the advertisement providing devices 230, 240 and 250. It is a figure which shows. Note that the advertisement providing devices 230, 240, and 250 are shown in simplified form when viewed from above. Further, it is assumed that some kind of advertisement is displayed on each of the information output units of the advertisement providing devices 230, 240, and 250. FIG. Arrows 232, 242, and 252 indicate the display directions of the advertisements displayed on the information output units of the advertisement providing devices 230, 240, and 250, respectively. Roads R30 and R50 are assumed to be roads with one lane on each side.

FIG. 8A shows the relationship between the installation direction and installation angle of the advertisement providing devices 230 and 240 installed on the straight road R30 and the degree of influence of the output advertisement. The advertisement providing device 230 is installed such that the advertisement output surface 231 is at an angle α11 with respect to the traveling direction of the road R30. It shall be installed so that

The example shown in FIG. 8A shows a vehicle C31 traveling in the direction of arrow A11 on road R30 and a vehicle C32 traveling in the direction of arrow A12 on road R30. In this case, it is assumed that the occupant of the vehicle C31 can easily see the advertisement of the advertisement providing device 230 in which the output surface 231 is set in the direction of the occupant of the vehicle C31. It is assumed that the advertisement of the advertisement providing device 240 in which 241 is set is difficult to see. Further, it is assumed that the occupant of vehicle C32 cannot see the advertisement of the advertisement providing device 230 whose output surface 231 is set in the direction opposite to the direction of the occupant of vehicle C32, and the advertisement is output substantially parallel to the traveling direction of vehicle C32. It is assumed that the advertisement of the advertisement providing device 240 on which the face 241 is set can be seen, but is difficult to see.

Therefore, in the example shown in FIG. 8A, as the degree of influence of the advertisement on the occupants of the vehicles C31 and C32, the advertisement of the advertisement providing device 230 has the highest degree of influence on the occupant of the vehicle C31 traveling in the direction of the arrow A11. is assumed. Also, it is assumed that the degree of influence of the advertisement of the advertisement providing device 240 on the occupants of the vehicle C31 traveling in the arrow A11 direction and the occupants of the vehicle C32 traveling in the arrow A12 direction is the second highest. It is assumed that the degree of influence of the advertisement of advertisement providing device 230 on the occupants of vehicle C32 traveling in the direction of arrow A12 is low.

FIG. 8B shows the relationship between the installation direction and installation angle of the advertisement providing device 250 installed on the straight road R50 and the degree of influence of the output advertisement. The advertisement providing device 250 is installed such that the advertisement output surface 251 is at an angle α13 with respect to the straight traveling direction of the road R50, and the advertisement output surface 251 is at an angle α13 with respect to the traveling direction of the shortest curve of the road R50. Assume that it is installed so as to be α14.

The example shown in FIG. 8B shows a vehicle C51 traveling in the direction of arrow A13 on road R50 and a vehicle C52 traveling in the direction of arrow A14 on road R50. In this case, it is assumed that the occupants of the vehicle C51 can easily see the advertisement of the advertisement providing device 250 in which the output surface 251 is set in the traveling direction of the vehicle C51. On the other hand, it is assumed that the occupants of the vehicle C52 find it difficult to see the advertisement of the advertisement providing device 250 in which the output surface 251 is set in the direction opposite to the traveling direction of the vehicle C52.

Therefore, in the example shown in FIG. 8B, as the degree of influence of the advertisement of the advertisement providing device 250 on each passenger of the vehicles C51 and C52, the degree of influence on the passenger of the vehicle C51 traveling in the direction of the arrow A13 is increased in the direction of the arrow A14. It is assumed that the degree of influence on the occupants of the traveling vehicle C52 is higher.

In this way, the degree of influence of advertisements on passengers of vehicles traveling on roads R30 and R50 changes according to the installation locations and installation angles of road R30 and advertisement providing devices 230, 240, and 250. FIG.

In FIG. 8, the case where the vehicle runs on a flat road has been described as an example, but in the case of running on a slope, an advertisement that can be seen uphill but not downhill can be assumed. Therefore, it is possible to set the information regarding the visibility of the advertisement in consideration of the angle of the slope and the road conditions.

[Example of relationship between installation height of advertisement providing device and degree of influence of advertisement]
FIG. 9 is a diagram showing the relationship between the height of advertisement providing devices 260 and 270 installed along road R60 and the degree of influence of advertisements output from advertisement providing devices 260 and 270. In FIG. It is assumed that some kind of advertisement is displayed on the information output units 261 and 271 of the advertisement providing devices 260 and 270, respectively. It is also assumed that the road R60 is a road with three lanes (R61 to R66) on one side.

It is assumed that the advertisement providing device 260 is installed at a height H11 from the road R60, and the advertisement providing device 270 is installed at a height H12 from the road R60. Note that H11<<H12.

In the example shown in FIG. 9, vehicles C61 to C63 traveling in the direction of arrow A21 on road R60 and vehicles C64 to C66 traveling in the direction of arrow A22 on road R60 are shown. In this case, it is assumed that each passenger of vehicles C61 to C66 sees an advertisement of advertisement providing device 260 installed at a relatively low position (height H11) from road R60. For example, the height H11 of the advertisement of the advertisement providing device 260 and the eye level of each passenger of the vehicles C61 to C66 traveling on the road R60 are at approximately the same position. In this case, the occupants of vehicle C61 traveling in lane R61 closest to advertisement providing device 260 are close to the advertisement of advertisement providing device 260, so it is assumed that the degree of influence of the advertisement on the occupants of vehicle C61 is high. be. On the other hand, since the occupant of vehicle C66 traveling in lane R66, which is the farthest from advertisement providing device 260, is far from the advertisement of advertisement providing device 260, the degree of influence of the advertisement on the occupant of vehicle C66 is is assumed to be lower than the impact of Similarly, since the degree of influence of the advertisement of the advertisement providing device 260 is considered to decrease according to the distance from the advertisement providing device 260, it is assumed to decrease in the order of lane R61→R62→R63→R64→R65→R66. .

It is also assumed that each passenger of vehicles C61 to C66 sees an advertisement of advertisement providing device 270 installed at a relatively high position (height H12) from road R60. For example, the height H12 of the advertisement of the advertisement providing device 270 is relatively higher than the eyes of the passengers of the vehicles C61 to C66 traveling on the road R60. In this case, the occupants of vehicle C61 traveling in lane R61, which is closest to advertisement providing device 270, cannot see the advertisement of advertisement providing device 270 unless they look up because they are close to advertisement providing device 270. . Therefore, it is assumed that the degree of influence of the advertisement on the occupants of vehicle C61 is low. On the other hand, the occupants of vehicle C66 traveling in lane R66, which is the farthest from advertisement providing device 270, are far from advertisement providing device 270, so they can see the advertisement of advertisement providing device 270 by looking up a little. Therefore, it is assumed that the degree of influence of the advertisement on the occupants of the vehicle C66 is higher than the degree of influence of the advertisement on the occupants of the vehicle C61. Similarly, since the degree of influence of the advertisement of the advertisement providing device 270 is considered to decrease according to the distance from the advertisement providing device 270, it is assumed to increase in the order of lanes R61→R62→R63→R64→R65→R66. .

Thus, depending on the height of the advertisement providing devices 260 and 270, the degree of influence of the advertisement on the occupants of the vehicles traveling in the lanes R61 to R66 changes.

[Example of vehicle and occupant behavior after passing the advertisement providing device]
FIG. 10 is a diagram schematically showing the behavior of occupant U1 of vehicle C1 after passing in front of the advertisement of advertisement providing apparatus 200. As shown in FIG.

FIG. 10A shows a state in which vehicle C1, after passing in front of the advertisement of advertisement providing device 200, is heading for the store (NM coffee shop AB CS1) related to the advertisement of advertisement providing device 200. FIG. That is, the passenger U1 of the vehicle C1 who saw the advertisement of the advertisement providing device 200 became interested in the product (NM coffee) advertised and wanted to go to the NM coffee AB shop CS1 that offers NM coffee. Shown is heading to store CS1. A parking lot P1 is installed in the NM coffee AB shop CS1. In addition, it is assumed that an imaging device (included in the ambient information acquisition unit 404 (see FIG. 4)) that captures an image of the parked vehicle is installed in the parking lot P1.

FIG. 10B shows the case where the vehicle C1 is parked in the parking lot P1 and the passenger U1 purchases NM coffee CF1 at the NM coffee AB shop CS1. In this case, the peripheral information acquisition unit 404 acquires and analyzes the image information of the vehicle C1 parked in the parking lot P1, so that it is possible to grasp that the vehicle C1 has come to the NM coffee AB shop CS1. be. Further, based on the positional information acquired by the positional information acquiring unit (vehicle information acquiring unit 104) of the control device 100 of the vehicle C1 and the positional information of the NM coffee AB shop CS1 or the parking lot P1, the vehicle C1 is operated to the NM coffee shop. It is possible to grasp that the customer has come to AB store CS1. For example, when the position of the vehicle C1 is included in a predetermined range based on the position of the NM coffee AB shop CS1 or the parking lot P1, for example, a circle with a radius of several meters to several tens of meters, the vehicle C1 reaches the parking lot P1. It is possible to detect the arrival. In addition, based on the position information acquired by the position information acquisition unit of the electronic device MC1 possessed by the passenger U1 of the vehicle C1 and the position information of the NM coffee AB shop CS1, the passenger U1 of the vehicle C1 decides to use the NM coffee shop CS1. It is possible to grasp that it came to For example, when the position of the electronic device MC1 is included in a predetermined range based on the position of the NM coffee AB shop CS1, for example, a circle of several meters to several tens of meters, the crew member U1 comes to the NM coffee AB shop CS1. It is possible to detect that If the store has a relatively large site, the predetermined range may be set wide, or it may be determined whether the user has passed through a predetermined position in the parking lot.

In addition, in the case of facilities related to advertisements for major chain stores, it is assumed that a plurality of stores exist in a relatively wide area. In this case, those multiple stores are subject to determination.

It is also assumed that the passenger U1 gets off the vehicle C1 at another location and heads for the NM Coffee AB shop CS1 on foot. In this case, similarly, it is possible to grasp that the crew member U1 has come to the NM coffee AB shop CS1 based on the position information of the electronic device MC1 possessed by the crew member U1 and the position information of the NM coffee AB shop CS1. It is possible.

Further, it is possible to determine whether or not the vehicle C1 has parked in the parking lot P1 based on the staying time after it is detected that the vehicle C1 has come to the parking lot P1. After the vehicle C1 reaches the parking lot P1, it is determined that the vehicle C1 is parked in the parking lot P1 when the vehicle C1 stays for a predetermined time or longer. In this case, the determination can be made based on the position information acquired by the position information acquisition unit of the control device 100 or the electronic device MC1. Note that the predetermined time can be set to a value of several minutes to several tens of minutes, for example. Thus, when it is determined that the vehicle C1 is parked in the parking lot P1, the control unit 102 of the control device 100 associates the fact that the vehicle C1 is parked in the parking lot P1 with the vehicle ID, and sends the information to the server 300. Send. In this case, the server 300 stores “parked” in the store history 341 in association with the vehicle ID 334 “C01” of the advertisement influence information DB 330 .

It is also assumed that passenger U1 purchases NM coffee CF1 using electronic device MC1. For example, NM coffee CF1 can be purchased using the NM coffee application installed in the electronic device MC1. In this case, the user ID of the crew member U1 can be determined based on the registration information of the crew member U1 registered in the NM coffee application.

Also, the clerk SP1 of the NM coffee shop AB CS1 executes purchase processing using the purchase processing unit 405 and the electronic device MC1. In this case, the purchase processing unit 405 acquires the user ID of the passenger U1 from the electronic device MC1. Then, the control unit 402 of the shop device 400 transmits to the server 300 the purchase information regarding the NM coffee CF1, such as the product ID, the purchase price, and the number of purchases, as well as the user ID of the crew member U1. In this case, server 300 stores “purchase” in purchase history 342 in association with user ID 335 “U01” of advertisement impact information DB 330 . It should be noted that the purchase process can be executed in the same manner in other forms, such as when using a drive-thru or the like.

Note that a credit card company or an online payment service company may cooperate with the server 300 to manage the purchase information and user ID of the passenger U1. For example, an ID of a credit card company or an online payment service company may be associated with the user ID of passenger U1, and server 300 may acquire purchase information of passenger U1 based on the user ID of passenger U1. . Also, the mobile phone company and the server 300 may cooperate to manage the browsing advertisement, the purchase information and the user ID using the electronic device MC1 possessed by the passenger U1.

Incidentally, if the crew member U1 is registered as a member of the NM coffee shop AB CS1, the user ID of the crew member U1 can be determined based on the member information. Further, the user ID of the crew member U1 may be determined by personal identification based on the voice of the crew member U1, personal identification based on the facial image of the crew member U1, or the like.

FIG. 10C shows the case where the passenger U1 of the vehicle C1 uses the electronic device MC1 to purchase NM coffee CF1 related to the advertisement of the advertisement providing device 200 after passing in front of the advertisement of the advertisement providing device 200. indicates For example, an occupant U1 of the vehicle C1 who sees the advertisement of the advertisement providing device 200 becomes interested in the product (NM coffee) advertised, and purchases the NM coffee CF1 using a website related to NM coffee. can. In this case, purchase server 410 executes processing for shipping NM coffee CF1 based on the purchase information transmitted from electronic device MC1. Then, based on the instruction from the purchase server 410, the product delivery office 420 delivers the NM coffee CF1 to the passenger U1. In this way, when it is determined that crew member U1 has purchased NM coffee CF1, purchase server 410 associates the fact that crew member U1 has purchased NM coffee CF1 with the user ID of crew member U1 and transmits it to server 300. do. In this case, server 300 stores “purchase” in purchase history 342 in association with user ID 335 “U01” of advertisement impact information DB 330 .

Some information may also be added when the occupant U1 of the vehicle C1 who sees the advertisement of the advertisement providing device 200 takes an action other than the purchase action related to the product (NM coffee) of the advertisement. For example, when it is detected that the occupant U1 of the vehicle C1 who saw the advertisement of the advertisement providing device 200 saw the homepage related to the product (NM Coffee) of the advertisement, the user ID 335 of the advertisement impact information DB 330 " "U01" is stored in the purchase history 342.

[Example of communication processing between devices]
FIG. 11 is a sequence chart showing an example of communication processing performed between the control device 100, the advertisement providing device 200, the server 300, and the store equipment 400. As shown in FIG. FIG. 11 shows an example in which the vehicle C1 moves on the road R10 shown in FIG. Note that this communication processing example will be described with reference to FIGS. 1 to 10 as appropriate.

In step S<b>501 , the control unit 302 of the server 300 transmits advertisement information stored in the advertisement information DB 350 to the advertisement providing device 200 . This advertisement information is information for outputting an advertisement from the information output unit 204 of the advertisement providing apparatus 200. The advertisement content to be output from the information output unit 204, the advertisement ID, the subject of the advertisement, and the advertisement-related product. and services, and advertising-related facilities. Note that the advertisement content is advertisement image information such as still images or moving images, advertisement sound information, and the like.

In steps S502 and S503, upon receiving the advertisement information, the control unit 202 of the advertisement providing device 200 causes the information output unit 204 to output an advertisement based on the received advertisement information. For example, an advertisement is displayed on the information output unit 204 as shown in FIG.

In step S504, the control unit 202 of the advertisement providing apparatus 200 sends status information including the advertisement ID of the advertisement output from the information output unit 204 and the time period during which the advertisement was output, that is, the display status of the advertisement to the server 304. Send to In this case, the control unit 202 of the advertisement providing device 200 includes the installation direction of the advertisement providing device 200, the installation height of the advertisement providing device 200, the position information of the advertisement providing device 200, the content of the advertisement for each time, etc. in the situation information. may be transmitted to the server 300 by

In step S505, the server 300 receives the status information from the advertisement providing device 200 and stores it in the advertisement impact information DB 330 (see FIG. 7). For example, the device ID “SB200” of the advertisement providing device 200 is stored in the device ID 331, the advertisement ID “AD01” of the advertisement output from the information output unit 204 is stored in the advertisement ID 332, and the advertisement is output from the information output unit 204. The specified time zone is stored in the time information 333 .

In step S<b>506 , the control unit 102 of the control device 100 transmits to the server 300 the determination result of passage determination (passage determination information) when the vehicle C<b>1 passes the determination position TS<b>1 of the advertisement providing device 200 . The passage determination information includes the vehicle ID of the vehicle C1, the user ID of the passenger U1, the position information of the vehicle C1, the road ID and lane ID on which the vehicle C1 travels, the vehicle speed of the vehicle C1, the surrounding road conditions, the weather, and the like. . When the server 300 executes the passage determination, various vehicle information regarding the vehicle C1, such as the vehicle ID, the user ID, and the vehicle speed, are transmitted from the control device 100 to the server 300 as necessary. Further, when the advertisement providing device 200 executes passage determination, passage determination information is transmitted from the advertisement providing device 200 to the server 300 . Also in this case, various vehicle information about the vehicle C1, such as the vehicle ID, the user ID, and the vehicle speed, are transmitted from the control device 100 to the server 300 as necessary.

In step S507, server 300 receives passage determination information from control device 100 and stores it in advertisement impact information DB 330 (see FIG. 7). For example, the vehicle ID 'C01' of the vehicle C1 is stored in the vehicle ID 334, the user ID 'U01' of the occupant U1 of the vehicle C1 is stored in the user ID 335, and the road ID 'R10' of the road on which the vehicle C1 has traveled is the road ID 336. , the lane ID "R11" of the road on which the vehicle C1 traveled is stored in the lane ID 337, the vehicle speed "50 km" of the vehicle C1 is stored in the vehicle speed 338, and the road condition "no congestion" around the vehicle C1 is stored in the road The weather 339 is stored, and weather 340 is stored as "clear" weather around vehicle C1.

In step S<b>508 , the control unit 402 of the store device 400 acquires parking information regarding the vehicle C<b>1 based on the ambient information acquired by the ambient information acquiring unit 404 . In the example shown in FIG. 10, the vehicle C1 is parked in the parking lot P1 of the NM coffee shop AB CS1, so the control unit 402 of the store device 400 acquires parking information regarding the vehicle C1. Then, in step S509, the control unit 402 of the store device 400 transmits parking information regarding the vehicle C1 to the server 300. FIG.

In step S510, server 300 receives the parking information from store equipment 400 and stores it in advertisement influence information DB 330 (see FIG. 7). For example, "parking" is stored in the store history 341 in association with the vehicle ID 334 "C01" of the vehicle C1. In this example, the store device 400 determines whether or not the vehicle C1 is parked, but the control device 100 or the server 300 may determine whether or not the vehicle C1 is parked. In this case, the position information of the vehicle C1 is compared with the position information of the facility stored in the advertisement-related facility 324 (see FIG. 6), and if they match or substantially match, it is determined that the facility has been visited. can do. Then, when it is determined that the vehicle C1 exists at the same place for a predetermined time or longer after the determination, it can be determined that the vehicle C1 is parked at the facility.

In step S511, the purchase processing unit 405 of the store device 400 executes purchase processing for the passenger U1 based on the purchase behavior of the passenger U1 of the vehicle C1. In the example shown in FIG. 10(B), since the passenger U1 purchased NM coffee CF1 at NM coffee shop AB CS1, purchase processing for NM coffee CF1 is executed. In this case, the purchase processing unit 405 acquires the user ID from the electronic device MC1 of the passenger U1, and generates purchase information in which the user ID, the product ID of NM coffee CF1, the time of purchase, and the store of purchase are associated with each other. Then, in step S<b>512 , the control unit 402 of the store device 400 transmits the purchase information generated by the purchase processing unit 405 to the server 300 .

In step S513, server 300 receives the purchase information from store device 400 and stores it in advertisement influence information DB 330 (see FIG. 7). In this case, the advertisement-related product and service 323 (see FIG. 6) matching the product ID included in the purchase information and the corresponding advertisement ID 321 (see FIG. 6) are extracted. Then, when information matching the extracted advertisement ID 332 and the user ID 335 included in the purchase information exists in the advertisement impact information DB 330, "purchase" is stored in the purchase history 342 in association with the user ID 335. . In the example shown in FIG. 10, "Purchase" is stored in the purchase history 342 in association with the user ID 335 "U01" of the vehicle C1.

In this way, it is possible to determine whether or not the product related to the advertisement has been purchased based on the product ID of the product purchased by the vehicle occupant and the user ID. Similarly, for services, it is possible to determine whether or not a service related to an advertisement has been purchased or used based on the service ID of the service purchased or used by the occupant of the vehicle and the user ID.

In addition, as shown in FIG. 10C, it is also possible to similarly determine whether or not the product or service related to the advertisement was purchased or used for the product or service purchased or used using the electronic device MC1. can be done.

In step S<b>514 , the billing processing unit 304 of the server 300 calculates the billing amount for the advertiser for the advertisement output from the advertisement providing device 200 based on each piece of information stored in the advertisement influence information DB 330 . This calculation processing will be described in detail with reference to FIG.

[Example of server operation]
FIG. 12 is a flow chart showing an example of billing amount calculation processing in the server 300 . Also, this billing amount calculation processing is executed by the billing processing unit 304 based on a program stored in the storage unit 303 . In this billing amount calculation process, an example of calculating the billing amount for the advertiser for each advertisement output from the advertisement providing apparatus 200 will be shown. In addition, this billing amount calculation processing is executed at predetermined timing that is set in advance. This predetermined timing is set, for example, in consideration of a period during which a user viewing an advertisement output from the advertisement providing apparatus 200 is expected to purchase a product or use a service related to the advertisement. As the predetermined timing, for example, the time when a period such as every day, one week, or one month has elapsed can be set. Also, the predetermined timing may be fixed, or may be set variable as desired by the advertiser. Also, this billing amount calculation processing will be described with reference to FIGS. 1 to 11 as appropriate.

In step S<b>601 , the billing processing unit 304 sets a basic amount per vehicle passing in front of the advertisement providing apparatus 200 for each advertisement output from the advertisement providing apparatus 200 . For example, when an advertisement is displayed on the information output unit 204 of the advertisement providing device 200, the basic amount can be set based on the size of the display screen of the information output unit 204. FIG. For example, the base amount can be set to a higher value as the size of the display screen of the information output unit 204 of the advertisement providing device 200 increases.

In step S602, the billing processing unit 304 acquires each piece of information about the advertisement providing device 200 from the advertisement influence information DB 330 (see FIG. 7). For example, each piece of information associated with the device ID 331 “SB200” is acquired.

In step S<b>603 , the billing processing unit 304 calculates the degree of influence for each vehicle passing in front of the advertisement providing device 200 based on each piece of information regarding the advertisement providing device 200 acquired in step S<b>602 .

For example, the basic influence level is set to 1, and this basic influence level 1 is multiplied by a calculated value set based on each piece of information about the advertisement providing device 200 acquired in step S602. can be calculated.

For example, based on the lane ID 337 , it can be determined whether the lane in which the vehicle that passed in front of the advertisement providing device 200 traveled is near or far from the advertisement providing device 200 . Therefore, the calculated value can be set according to whether the vehicle's driving lane is near or far from the advertisement providing device 200 . For example, the range of the calculated value is set to 0.9 to 1.1, the calculated value is set to 1.1 for the vehicle whose lane is the closest to the advertisement providing device 200, and the vehicle whose lane is the furthest from the advertisement providing device 200 is set as the calculated value. is set to 0.9 as a calculated value. Also, for a vehicle that travels in another lane, the calculated value is set to a value between 0.9 and 1.1 depending on the lane. Note that if the height and size of the advertisement providing device 200 satisfy predetermined appropriateness criteria, a value greater than 1 may be set as the calculated value.

However, as shown in FIG. 9, when the height H12 of the advertisement providing device 270 is equal to or greater than a predetermined value, it becomes difficult to see the vehicle occupants. Therefore, based on the installation height 317 (see FIG. 5), the advertisement providing apparatus whose height of the information output unit is equal to or higher than a predetermined value is specified, and the advertisement providing apparatus whose height of the information output unit is equal to or higher than the predetermined value is identified. , a low calculated value is set for a vehicle whose driving lane is closest to the advertisement providing device 200, and a high calculated value is set for a vehicle whose driving lane is farthest from the advertisement providing device 200.

For example, based on the vehicle speed 338 and road conditions 339, it is possible to determine whether the speed of the vehicle passing in front of the advertisement providing device 200 is fast or slow. Therefore, the calculated value can be set according to the vehicle speed when passing in front of the advertisement providing device 200 . For example, assume that the calculated value ranges from 0.9 to 1.5. Then, for a vehicle whose road condition 339 is "congested", 1.5 is set as the calculated value. For vehicles whose vehicle speed when passing in front of the advertisement providing device 200 is equal to or less than a predetermined value, i.e., slow vehicles, the calculated value is set to 1.2. sets 0.9 as the calculated value. A value between 0.9 and 1.5 may be appropriately set as the calculated value according to the vehicle speed. Also, a value between 0.9 and 1.5 may be appropriately set as the calculated value according to the degree of congestion deterioration.

For example, based on the installation direction 315 and the installation angle 316 (see FIG. 5), the information of the advertisement providing device determines whether the traveling direction of the vehicle passing in front of the advertisement providing device faces the direction of the information output unit of the advertisement providing device. It can be determined whether the output section is oriented in such a way that it cannot be seen. Therefore, the calculation value can be set according to the installation direction and installation angle of the advertisement providing device and the traveling direction of the vehicle. For example, assume that the range of calculated values is 0 to 1.0. Then, 1.0 is set as the calculated value for a vehicle whose traveling direction faces the direction of the information output unit of the advertisement providing device. In addition, 0 is set as the calculated value for a vehicle traveling in a direction in which the information output unit of the advertisement providing device cannot be seen. A value between 0 and 1.0 may be appropriately set as the calculated value according to the installation direction and installation angle of the advertisement providing device. For example, in the example shown in FIG. 8B, a vehicle C51 traveling in the direction of arrow A13 faces the direction of the information output unit of the advertisement providing device 250 . In this case, 1.0 is set as the calculated value for vehicle C51. On the other hand, vehicle C52 traveling in the direction of arrow A14 is oriented such that the information output unit of advertisement providing device 250 cannot be seen. In this case, 0 is set as the calculated value for vehicle C52. In the example shown in FIG. 8A, the vehicle C31 traveling in the direction of the arrow A11 does not face the information output unit of the advertisement providing device 230, but the information output unit of the advertisement providing device 230 can be seen. direction. In this case, 0.7 is set as the calculated value for vehicle C31. On the other hand, vehicle C32 traveling in the direction of arrow A12 is oriented such that the information output unit of advertisement providing device 230 cannot be seen. In this case, 0 is set as the calculated value for vehicle C32. Vehicles C31 and C32 do not face the information output section of advertisement providing apparatus 240, but can see the information output section of advertisement providing apparatus 240. FIG. In this case, 0.5 is set as the calculated value for the vehicle C31 and the vehicle C32.

Further, as described above, when the surrounding information acquisition unit 205 of the advertisement providing device 200 can acquire image information, a vehicle passing in front of the advertisement providing device 200 may block the information output unit 204 by another vehicle. It is possible to detect the presence or absence of a shielding vehicle. In this case, the calculated value can be set based on the presence or absence of the blocking vehicle. For example, assume that the range of calculated values is 0 to 1.0. Then, a calculated value of 1.0 is set for a vehicle for which no shielding vehicle exists. In addition, 0 is set as the calculated value for a vehicle in which the information output unit 204 is completely invisible due to the existence of a shielding vehicle. For example, in the example shown in FIG. 2, vehicle C4 can be the blocking vehicle for vehicle C5. For example, if the vehicle C5 is a small passenger car and the vehicle C4 is a large truck, the information output unit 204 may be completely invisible to the occupants of the vehicle C5 due to the vehicle C4. Further, a value between 0 and 1.0 may be appropriately set as the calculated value according to the shielded area by the shielded vehicle.

For example, based on the store history 341, it is possible to determine whether or not a vehicle that has passed in front of the advertisement providing device 200 has visited a facility related to the advertisement. Therefore, the calculated value can be set according to whether or not the user has visited the facility related to the advertisement. For example, when visiting a facility related to an advertisement, 5 can be set as the calculated value. Note that the calculated value may range from 1 to 5, and the calculated value may be appropriately set according to the parking time in the parking lot of the facility related to the advertisement.

For example, based on the purchase history 342, it can be determined whether or not a passenger of a vehicle passing in front of the advertisement providing device 200 has purchased or used a product or service related to the advertisement. Therefore, the calculated value can be set according to whether the product or service related to the advertisement has been purchased or used. For example, 10 can be set as the calculated value when the product or service related to the advertisement is purchased or used. Note that the calculated value may range from 1 to 10, and the calculated value may be appropriately set according to the timing and purchase price when the product or service related to the advertisement is purchased or used.

For example, based on the weather 340, it can be determined whether the weather around the advertisement serving device 200 is good or bad. Therefore, the calculation value can be set according to the weather around the advertisement providing device 200 . For example, assume that the range of calculated values is 0.7 to 1.2. Then, for vehicles whose weather 340 is "fine", 1.2 is set as the calculated value. For vehicles whose weather 340 is "cloudy", the calculated value is set to 1.0. For vehicles whose weather 340 is "rain" or "snow", the calculated value is set to 0.7. A value between 0.7 and 1.2 may be appropriately set as the calculated value depending on the weather.

For example, in the case of a vehicle equipped with a camera capable of imaging the face of the occupant, it is determined whether or not the occupant of the vehicle has viewed the advertisement based on the facial image acquired by the camera during passage determination, A calculated value greater than 1 may be set if the occupant was watching an advertisement.

For example, in the case of a vehicle equipped with a camera capable of capturing an image in front of the vehicle, the influence of the advertisement on the vehicle occupants is determined based on the size of the advertisement acquired by the camera during passage determination. A larger calculation value may be set as the size of is increased.

It should be noted that these calculation value setting examples are merely examples, and the calculation values may be set by other setting methods. Further, when calculating the degree of influence of each vehicle, all the calculated values described above may be set, or some of the calculated values described above may be set.

The billing processing unit 304 calculates the degree of impact for each vehicle passing in front of the advertisement providing device 200 using the calculated value of each vehicle set in this way. Specifically, the basic degree of influence 1 is multiplied by the set calculation value to calculate the degree of influence of each vehicle. In this case, when a plurality of calculated values are set, the calculated value is sequentially multiplied by the basic degree of influence 1 to calculate the degree of influence of each vehicle. In addition, in this arithmetic processing, an example of multiplication is shown, but other arithmetic methods may be used. For example, the influence of each vehicle may be calculated by sequentially adding the set calculation value to the basic influence 1, and the basic influence 1, the set calculation value, and the predetermined coefficient are used. The degree of influence of each vehicle may be calculated by four arithmetic operations.

In step S604, the billing processing unit 304, based on the base amount set in step S601 and the degree of impact for each vehicle calculated in step S603, charges an advertisement for each vehicle passing in front of the advertisement providing apparatus 200. The advertisement fee of the advertisement output from the provision device 200 is calculated for each vehicle. For example, by multiplying the base amount set in step S601 by the degree of influence calculated in step S603, the advertisement fee for each vehicle can be calculated.

In step S<b>605 , the billing processing unit 304 calculates the billing amount for the advertisement output from the advertisement providing device 200 using the advertisement fee of the advertisement for each vehicle selected in step S<b>604 . For example, it is possible to calculate the sum of the advertisement charges for each vehicle that passed in front of the advertisement providing device 200 during the period in which the same advertisement was output, as the billing amount for the advertisement. In addition, when the same advertisement is output from a plurality of advertisement providing devices, when calculating the billing amount for the same advertisement, the billing amount calculated for each of those advertisement providing devices is used to calculate the predetermined amount. It can be calculated by executing arithmetic processing. For example, an added value obtained by adding the billing amounts calculated for each of those advertisement providing devices can be calculated as the billing amount for the same advertisement. Note that the billing amount for the same advertisement may be calculated by various calculations other than addition.

In step S606, the control unit 302 outputs the billing amount for the advertisement calculated in step S605. For example, the control unit 302 causes an output unit such as a display unit or a print unit to output the billing amount for the advertisement. Also, for example, the control unit 302 transmits the billing amount for the advertisement to the advertiser's information processing device via the communication unit 201 .

In this example, the billing amount for advertisement is calculated based on each DB in the storage unit 303, but other information may be obtained. For example, based on the store history 341 and the purchase history 342, it is possible to acquire the behavior history of the vehicle occupant after viewing the advertisement. Therefore, based on the behavior history of the vehicle occupant after seeing the advertisement, it is possible to determine whether the advertisement has a large or small impact on the occupant. For example, if the passenger U1 does not visit the store related to the advertisement output from the advertisement providing device 200 after a predetermined time has passed, or if the product related to the advertisement output from the advertisement providing device 200 is not visited after a predetermined time has passed If the occupant U1 does not make a purchase, an outlier measurement can be performed to determine that the advertisement did not engage the occupant U1. Note that the predetermined time can be appropriately set according to the content of the advertisement, and can be set to a value of, for example, about 24 hours to 48 hours. Then, based on the determination result, for example, the outlier measurement result, it can be used to create a new advertisement for the next time, to provide a new advertisement to the passenger, and the like. In this way, it is possible to acquire some information not only on advertisements that are assumed to be highly effective, but also on advertisements that are assumed to be less effective.

In this example, an example in which an advertisement is output from an advertisement providing device based on advertisement information from the server 300 is shown. Morphology is applicable. In this case, server 300 executes billing processing without providing advertisement information.

As described above, in the present embodiment, based on the environmental information around the advertisement providing device, the content of the advertisement provided from the advertisement providing device, and the conditions of the vehicle and its surroundings when passing near the advertisement providing device, , the degree of impact, which is the effect of the advertisement on the passengers of the vehicle, can be calculated, and the billing amount for the advertisement can be calculated based on the degree of influence. In addition, by monitoring the subsequent behavior of the passenger who saw the advertisement of the advertisement providing device based on the positional information and the like, it is possible to obtain the degree of influence of the advertisement on the passenger. This makes it possible to detect the occupants to whom the advertisement was stuck and the occupants who were not to be stuck. As a result, it is possible to calculate the billing amount that appropriately reflects the influence of the advertisement on the passengers of the vehicle, so that it is possible to construct an advertisement system that is easy for advertisers to use.

In this embodiment, an example in which the billing process is performed by the server 300 has been described, but all or part of the billing process may be performed by another device. In this case, an information processing system is configured by each device that executes part of the billing process. Further, in the present embodiment, each DB (advertisement providing device DB 310 (see FIG. 5), provided advertisement information DB 320 (see FIG. 6), advertisement influence information DB 330 (see FIG. 7), advertisement information DB 350, vehicle information DB 360, user information DB 370) is managed by the server 300. FIG. However, all or part of each DB is managed by one or more devices other than the server 300, and the server 300 acquires information of each DB managed by the other device and uses it for billing processing. good too.

A part (or all) of the information processing system capable of executing the functions of the server 300 may be provided by an application that can be provided via a predetermined network such as the Internet. This application is, for example, SaaS (Software as a Service).

Each process shown in this embodiment is executed based on a program for causing a computer to execute each processing procedure. Therefore, the present embodiment can also be understood as an embodiment of a program that realizes the function of executing each process and a recording medium that stores the program. For example, the program can be stored in the storage device of the information processing device by update processing for adding a new function to the information processing device. This enables the updated information processing apparatus to perform each process shown in this embodiment.

[Configuration and effects of the present embodiment]
Server 300 (an example of an information processing device) is an information processing device that executes processing related to advertisements provided to passengers of vehicle C1 by advertisement providing devices installed near the road on which vehicle C1 passes. The server 300 stores environmental information (for example, traffic jams, weather) around the advertisement providing device 200 and the content of the advertisement provided to the passenger U1 from the advertisement providing device 200 (for example, parking at a facility corresponding to the content of the advertisement). (presence or absence, presence or absence of purchase behavior corresponding to the contents of the advertisement), and the conditions of the vehicle C1 and its surroundings when passing near the advertisement providing device 200 (for example, lane, vehicle speed, traffic congestion, weather), the advertisement A billing processing unit 304 (an example of a processing unit) is provided that calculates the degree of influence, which is the influence that has given to the passenger U1, and increases the billing amount of the advertisement to the advertiser as the degree of influence increases.

According to this configuration, it is possible to calculate the billing amount that more appropriately reflects the influence of the advertisement on the occupant U1 of the vehicle C1 that provided the advertisement, so it is possible to calculate an appropriate billing amount for the advertisement. In addition, since it is possible to calculate the billing amount that appropriately reflects the influence of the advertisement on the passengers of the vehicle, it is possible to construct an advertising system that is easy for advertisers to use.

In addition, in the server 300, the billing processing unit 304 (an example of a processing unit), when the road around the installation location of the advertisement providing device 200 has a plurality of lanes R11 to R16, , the degree of influence is calculated to be larger as the vehicle C1 travels in the lane R11 closer to the advertisement providing device 200 .

According to this configuration, even if the road around the installation location of the advertisement providing device 200 has a plurality of lanes, it is possible to calculate the billing amount that more appropriately reflects the influence of the advertisement on the occupant U1 of the vehicle C1.

Further, in the server 300, the billing processing unit 304 (an example of a processing unit) determines that the road around the installation location of the advertisement providing device 270 (see FIG. 9) has a plurality of lanes R61 and that the advertisement by the advertisement providing device 270 provided position is higher than the reference value, the degree of influence is calculated to increase as the vehicle travels in lane R66 on the far side from the advertisement providing device 200 . Note that this reference value is a value that is set based on the relationship between the advertisement output from the advertisement providing device and the visibility from vehicles traveling in each lane. For example, a value on the order of several meters to several tens of meters can be set.

According to this configuration, even if the road around the installation location of the advertisement providing device 200 has a plurality of lanes and the position where the advertisement is provided by the advertisement providing device 270 is higher than the reference value, the occupants of the vehicles C61 to C66 It is possible to calculate a billing amount that more appropriately reflects the influence of advertisements on

In the server 300, the charging processing unit 304 (an example of a processing unit) determines the direction of the advertisement provided by the advertisement providing device 200 and the traveling direction of the road among the roads around the installation location of the advertisement providing device 200. The degree of influence is calculated to increase as the vehicle travels on a road with a smaller angle. For example, in the example shown in FIG. 8A, for vehicle C31, the billing amount is calculated by making the degree of influence of the advertisement provided by the advertisement providing device 230 greater than that of the advertisement provided by the advertisement providing device 240. be.

According to this configuration, it is possible to calculate the billing amount according to the installation environment of the advertisement providing device 200 .

Also, in the server 300, the billing processing unit 304 (an example of a processing unit) calculates a greater degree of influence as the speed of the vehicle C1 when passing near the advertisement providing device 200 decreases.

According to this configuration, it is possible to calculate the billing amount according to the vehicle speed of the vehicle C<b>1 when passing the vicinity of the advertisement providing device 200 .

Also, in the server 300, the billing processing unit 304 (an example of a processing unit) calculates the degree of impact to be larger as the traffic congestion worsens when the roads around the installation location of the advertisement providing device 200 are congested.

According to this configuration, it is possible to calculate the billing amount according to the traffic congestion near the advertisement providing device 200 .

In the server 300, the billing processing unit 304 (an example of the processing unit) calculates a large degree of influence when the vehicle C1 approaches the location corresponding to the content of the advertisement after passing the vicinity of the advertisement providing device 200. For example, in the examples shown in FIGS. 10A and 10B, the vehicle C1 approaches the NM coffee shop CS1 corresponding to the content of the advertisement output from the advertisement providing device 200, and the vehicle C1 is parked in the parking lot P1. Therefore, the billing amount is calculated by increasing the degree of influence of the advertisement.

According to this configuration, it is possible to calculate the billing amount according to the behavior of passenger U1 who saw the advertisement of advertisement providing device 200 .

In the server 300, the billing processing unit 304 (an example of a processing unit) determines whether the vehicle C1 parked at a location corresponding to the content of the advertisement or in the vicinity of the location after passing the vicinity of the advertisement providing device 200 for a predetermined period of time. When it becomes more than that, the degree of influence is calculated to be large. For example, in the example shown in FIG. 10B, since the vehicle C1 is parked in the parking lot P1 of the NM Coffee AB store CS1 corresponding to the content of the advertisement output from the advertisement providing device 200, the parking time is predetermined. When the time is longer than the time, the billing amount is calculated by increasing the degree of influence of the advertisement. Note that the predetermined time can be set to a value of several minutes to several tens of minutes, for example.

According to this configuration, it is possible to calculate the billing amount according to the parking status of the advertisement-related facility as the action of the crew member U1 who saw the advertisement of the advertisement providing device 200 .

Also, in the server 300, the billing processing unit 304 (an example of a processing unit) is provided when the passenger U1 purchases a product corresponding to the content of the advertisement after passing near the advertisement providing device 200, or If the crew member U1 uses the service that For example, in the example shown in FIG. 10B, the passenger U1 purchases NM coffee CF1 corresponding to the content of the advertisement output from the advertisement providing device 200 at the NM coffee shop AB CS1, so the degree of influence of the advertisement is is increased to calculate the billing amount. Further, for example, in the example shown in FIG. 10C, the passenger U1 purchases NM coffee CF1 corresponding to the content of the advertisement output from the advertisement providing device 200 using the website. is calculated by increasing the degree of influence of

According to this configuration, it is possible to calculate the billing amount according to the purchase of the product or the use of the service as the behavior of the crew member U1 who saw the advertisement of the advertisement providing device 200 .

In server 300, charging processing unit 304 (an example of a processing unit) moves crew member U1 to a location corresponding to the content of the advertisement after passing near advertisement providing device 200, and charges crew member U1 at the location for a predetermined period of time. If the crew member U1 stays longer than this, or if the crew member U1 moves to a location corresponding to the contents of the advertisement and purchases the product corresponding to the contents of the advertisement at that location, or uses the service corresponding to the contents of the advertisement , the degree of impact is calculated to be large. For example, in the example shown in FIG. 10B, since crew member U1 is moving to NM coffee AB shop CS1 corresponding to the content of the advertisement output from advertisement providing device 200, the staying time at NM coffee AB shop CS1 is is greater than or equal to a predetermined time, the billing amount is calculated by increasing the degree of influence of the advertisement. Note that the predetermined time can be set to a value of several minutes to several tens of minutes, for example. In the example shown in FIG. 10B, the passenger U1 moves to the NM coffee shop CS1 corresponding to the content of the advertisement output from the advertisement providing device 200 and purchases the NM coffee CF1. is calculated by increasing the degree of influence of

According to this configuration, it is possible to calculate the billing amount according to the action history of crew member U1 who saw the advertisement of advertisement providing device 200 .

Further, the information processing method according to the present embodiment is an information processing method for executing processing related to an advertisement provided to the occupant U1 of the vehicle C1 by the advertisement providing device 200 installed near the road R10 through which the vehicle C1 passes. be. This information processing method is based on environmental information (for example, traffic jams, weather) around the advertisement providing device 200 and the content of the advertisement provided to the passenger U1 from the advertisement providing device 200 (for example, information about the facility corresponding to the content of the advertisement). (presence/absence of parking, presence/absence of purchase corresponding to the content of the advertisement), and the conditions of the vehicle C1 and its surroundings when passing near the advertisement providing device 200 (for example, lane, vehicle speed, traffic jam, weather). It includes a process (steps S601 to S605) of calculating the degree of influence, which is the influence of the advertisement on the passenger U1, and increasing the billing amount of the advertisement to the advertiser as the degree of influence increases.

According to this configuration, it is possible to calculate the billing amount that more appropriately reflects the influence of the advertisement on the occupant U1 of the vehicle C1 that provided the advertisement, so it is possible to calculate an appropriate billing amount for the advertisement. In addition, since it is possible to calculate the billing amount that appropriately reflects the influence of the advertisement on the passengers of the vehicle, it is possible to construct an advertising system that is easy for advertisers to use.

Although the embodiments of the present invention have been described above, the above embodiments merely show a part of application examples of the present invention, and the technical scope of the present invention is not limited to the specific configurations of the above embodiments. do not have.

10 information processing system, 20 network, 100 control device, 101, 201, 301, 401 communication unit, 102, 202, 302, 402 control unit, 103, 203, 303, 403 storage unit, 104 vehicle information acquisition unit, 200, 210, 220, 230, 240, 250, 260, 270 advertisement providing device, 204 information output unit, 205, 404 ambient information acquisition unit, 300 server, 304 charging processing unit, 310 advertisement providing device DB, 320 provided advertisement information DB, 330 advertisement influence information DB, 400 store equipment, 405 purchase processing unit, 410 purchase server

Claims (11)

An information processing device for executing a process related to an advertisement provided to an occupant of the vehicle by an advertisement providing device installed near a road through which the vehicle passes,
Based on the environmental information around the advertisement providing device, the content of the advertisement provided to the occupant from the advertisement providing device, and the situation of the vehicle and its surroundings when passing near the advertisement providing device, A processing unit that calculates the degree of influence, which is the influence of the advertisement on the passenger, and increases the billing amount for the advertiser of the advertisement as the degree of influence is greater,
Information processing equipment. The information processing device according to claim 1,
When the road around the installation location of the advertisement providing device has a plurality of lanes, the processing unit is arranged so that the vehicle runs in a lane closer to the advertisement providing device among the plurality of lanes. Calculate the degree of influence greatly,
Information processing equipment. The information processing device according to claim 2,
When the road around the installation location of the advertisement providing device has a plurality of lanes and the position where the advertisement is provided by the advertisement providing device is higher than a reference value, the processing unit is far from the advertisement providing device. Calculate the degree of influence larger as the vehicle runs on the side lane,
Information processing equipment. The information processing device according to any one of claims 1 to 3,
The processing unit determines that the more the vehicle travels on a road having a smaller angle between the direction of the advertisement provided by the advertisement providing device and the traveling direction of the road, among the roads around the installation location of the advertisement providing device, the more the influence calculate the degree greatly,
Information processing equipment. The information processing device according to any one of claims 1 to 4,
The processing unit calculates the influence degree to be larger as the vehicle speed of the vehicle when passing near the advertisement providing device becomes slower.
Information processing equipment. The information processing device according to any one of claims 1 to 5,
When the road around the installation location of the advertisement providing device is congested, the processing unit calculates the degree of influence to be larger as the traffic congestion worsens.
Information processing equipment. The information processing device according to any one of claims 1 to 6,
The processing unit calculates the degree of influence to be large when the vehicle approaches a location corresponding to the content of the advertisement after passing near the advertisement providing device.
Information processing equipment. The information processing device according to any one of claims 1 to 7,
The processing unit calculates the degree of influence to be large when the vehicle has been parked at a location corresponding to the content of the advertisement or in the vicinity of the location for a predetermined time or longer after passing the advertisement providing device. ,
Information processing equipment. The information processing device according to any one of claims 1 to 8,
The processing unit, after passing near the advertisement providing device, when the passenger purchases a product corresponding to the content of the advertisement, or when the passenger uses a service corresponding to the content of the advertisement , calculating the degree of influence large,
Information processing equipment. The information processing device according to any one of claims 1 to 9,
After passing near the advertisement providing device, the processing unit determines whether the passenger moves to a location corresponding to the content of the advertisement and stays at the location for a predetermined time or longer, or When the passenger moves to a corresponding place and purchases a product corresponding to the contents of the advertisement or uses a service corresponding to the contents of the advertisement at the corresponding place, the degree of influence is calculated to be large. do,
Information processing equipment. An information processing method for executing a process related to an advertisement provided to an occupant of the vehicle by an advertisement providing device installed near a road through which the vehicle passes,
Based on the environmental information around the advertisement providing device, the content of the advertisement provided to the occupant from the advertisement providing device, and the situation of the vehicle and its surroundings when passing near the advertisement providing device, Including a process of calculating the degree of influence, which is the influence of the advertisement on the passenger, and increasing the billing amount for the advertiser of the advertisement as the degree of influence increases,
Information processing methods.