JP2022077632A - Devices, programs and methods for determining psychological effect detour information to be presented based on the attributes of the subject - Google Patents

Abstract

[Problem] To provide a device capable of determining detour information suited to the attributes of a target person to whom the information is presented, and adjusting the detour promotion effect by presenting the detour information. [Solution] This device determines information related to a detour to be presented to a target person related to a route moving body in order to encourage the route moving body to detour to a detour route without passing through a target route, and has a means for acquiring the attributes of each target person, a means for acquiring attribute/psychological effect statistical information in which, for each attribute, each piece of pre-set psychological effect detour information is associated with the detour rate of the person (route moving body) to whom the psychological effect detour information is presented, and a means for generating detour estimation information including an expected detour rate when psychological effect detour information with the highest detour rate added is presented to the target person based on the attribute/psychological effect statistical information from the acquired attributes of each target person, and a means for determining the psychological effect detour information to be presented to the target person based on the detour estimation information. [Selected Figure] FIG.

Description

The present invention relates to a technique for presenting and distributing information related to a moving route of a moving body, such as road traffic information.

Road traffic information is important information that is indispensable for road users. Among them, detour information that encourages detours in the event of traffic congestion, accidents, lane restrictions, etc. on a target road is extremely useful for users of the target road.

At present, many studies are being conducted on what kind of detour information should be presented to promote detour behavior and conversely to suppress congestion on the detour route.

For example, in Patent Document 1, a driving difficulty level indicating the difficulty of driving is set for each of a plurality of road sections in which the target vehicle may travel, and the driving skill and the relative driving skill of the driver of the target vehicle are further described. A detour is generated by using one of the road sections in which the driving difficulty is set in advance and the driving difficulty is set in advance. A detour information providing device that provides information on the generated detour to an in-vehicle device of a target vehicle is disclosed.

In Patent Document 1, by adopting such a detour information providing device, even if there are many drivers who do not have a large difference in driving skill, the driving difficulty is high for a driver having high relative driving skill. It is said that information on detours can be provided, and as a result, vehicles can be distributed to a plurality of detours and congestion can be suppressed more appropriately.

Japanese Unexamined Patent Publication No. 2015-219155 International Publication No. 2001/067319

However, in the prior art as described in Patent Document 1, the detour promotion effect by presenting the detour information is adjusted, for example, the traffic volume on the congested road is optimized and the occurrence of congestion on the detour route is avoided. It was still difficult to ensure that such a thing was achieved.

That is, the detour behavior of the road user cannot be optimized only by considering the driving skill and the difficulty of driving such as the detour route. For example, whether or not a road user presented with a certain detour information accepts the detour information and selects a recommended detour route is considered to depend on various attributes of the road user. Therefore, even if a desired detour route is presented without considering such attributes, it is not always possible to obtain the expected detour promotion effect.

Here, although different from road traffic information, in the field of advertising for goods and services, attempts to maximize the advertising effect by adjusting the advertising information to be presented are widely and actively made. For example, in Patent Document 2, a product suitable for the user is selected based on the user's characteristics such as demographic basic attributes, taste characteristics, and psychological characteristics of the user, and a sales talk and a product description appealing to the user are added. An information providing device capable of providing advertising information is disclosed.

However, in the field of distribution of road traffic information including detour information, the presentation of road traffic information according to the characteristics of such a user has not been studied at all. In the first place, in the presence of a large number of road users, it has not even been sought to find out what kind of information about the road user and what kind of detour information should be presented. ..

By the way, the problem of the content of the presented detour information as described above is not only in the presentation of the detour information about the road, but also the route in which the route moving object such as a railroad vehicle, a ship, or an aviation object such as an aircraft moves. It can happen not a little when presenting detour information about (railway routes, routes, and air routes).

Therefore, an object of the present invention is to provide a device, a program, and a method capable of determining detour information according to the attributes of a presentation target person and adjusting the detour promotion effect by presenting the detour information. ..

According to the present invention, in order to encourage a plurality of route moving objects that can move in a route network including a target route to detour to a detour route without passing through the target route, a plurality of the plurality of route moving objects. It is a device that determines the information related to the detour that should be presented to the target person.
Attribute information acquisition means for acquiring information related to attributes for each of these multiple targets, and
For each of the attributes of the attribute including at least one preset attribute item, each of the plurality of psychological effect detour information which is the information related to the detour in which each of the preset plurality of types of psychological effects is added. Corresponding with the detour statistical information which is the information relating to whether or not the route moving body related to the person who is presented with the psychological effect detour information and has the attribute has performed the detour. Psychological effect statistics acquisition means to acquire recorded attributes / psychological effect statistical information,
When the psychological effect detour information is presented to the target person based on the acquired information related to the attribute and the psychological effect of the type satisfying the predetermined condition is added to the subject based on the attribute / psychological effect statistical information. A detour estimation information generation means for generating detour estimation information, which is information related to the number or ratio of the route moving objects to be detoured, and a detour estimation information generation means.
A presentation detour information determination device having a presentation psychological effect determining means for determining the psychological effect detour information to be presented to a plurality of subjects based on the detour estimation information is provided.

As an embodiment of the psychological effect detour information determination process according to the present invention, the attribute / psychological effect statistical information is a person who is presented with the psychological effect detour information as the detour statistical information and has the attribute. Including the detour rate, which is the rate at which the route moving object according to the above has made or performed the detour.
The detour estimation information generation means determines the highest detour rate and / or the highest predetermined rank after the second place among the detour ratios associated with the attributes of the target person in each of the plurality of target persons. The detour when the detour ratio to be possessed is determined and the psychological effect detour information including the psychological effect related to the determined detour ratio is individually presented to the target person who is each of a plurality of target persons. Generate estimation information and
The presented psychological effect determining means is based on the detour estimation information relating to the detour ratio having the highest and / or the height of the predetermined rank after the second place, and the route movement through the detour route without passing through the target route. The number or proportion of bodies is estimated, the traffic volume of the detour route is estimated from the estimated number or proportion, the estimated traffic volume of the detour route, and the allowable traffic volume related to the preset detour route. It is also preferable to compare the above to determine the individual detour information for the psychological effect to be individually presented to each of the plurality of subjects or those selected from among them.

Further, in one embodiment of the above-mentioned psychological effect detour information determination process, the detour estimation information generation means obtains the detour estimation information relating to the detour ratio having the highest detour ratio and the second and subsequent detour ratios. Generate and
The means of determining the presented psychological effect is
Based on the detour estimation information related to the highest detour ratio, the number or ratio of the route moving objects that pass through the detour route without passing through the target route is estimated, and the traffic of the detour route is estimated from the estimated number or ratio. Estimate the amount,
Based on the detour estimation information related to the detour ratio having the height of the predetermined rank after the second place, the number or ratio of the route moving objects that pass through the detour route without passing through the target route is estimated and estimated. Estimate the traffic volume of the detour route from the number or ratio,
Each of the estimated traffic volume of the detour route is compared with the permissible traffic volume, and the individual psychological effect detour information to be individually presented to each of a plurality of target persons or a person selected from them. It is also preferable to determine.

Further, in one embodiment of the above-mentioned psychological effect detour information determination process, the present presentation detour information determination device is the traffic volume of the detour route before the presentation of the psychological effect detour information, which is the traffic volume before the detour route presentation. , And further possesses a pre-presentation traffic volume acquisition means for acquiring the pre-presentation traffic volume, which is the traffic volume of the target route before the presentation of the psychological effect detour information.
The means of determining the presented psychological effect is
From the estimated number or ratio and the acquired traffic volume before the detour route presentation, the traffic volume of the detour route after the psychological effect detour information is presented is estimated, and the estimated number or ratio. And, from the acquired traffic volume before the target route is presented, the traffic volume of the target route after the psychological effect detour information is presented is estimated.
Compare the estimated traffic volume of the detour route with the allowable traffic volume of the detour route, and compare the estimated traffic volume of the target route with the preset allowable traffic volume of the target route. It is also preferable to determine the individual psychological effect detour information to be presented individually.

Further, as another embodiment of the psychological effect detour information determination process according to the present invention, the presented psychological effect determining means may determine one psychological effect detour information to be uniformly presented to a plurality of subjects. preferable.

Further, as a further embodiment of the psychological effect detour information determination process according to the present invention, the presented psychological effect determining means presents the psychological effect detour information determined to be presented to a plurality of subjects. Then, when it is predicted that the traffic volume of the detour route estimated from the estimated detour estimation information exceeds the allowable traffic volume related to the preset detour route, the subject is notified to that effect. It is also preferable to decide what to notify.

Furthermore, as a further embodiment of the psychological effect detour information determination process according to the present invention, the acquired information relating to the attribute includes information relating to the place of residence or location of the subject as one attribute item. Including,
The presented psychological effect detouring means is the psychological effect detour information to be presented to the target person based on the detour estimation information, and includes the content related to the location area or the residential area of the target person. It is also preferable to determine the effect detour information.

Further, as a specific application example of the present invention, the route to which the route moving object travels is a road or a road section, and the route moving object is a vehicle, a two-wheeled vehicle, and / or other movement that can move on the road. It is also preferable that the information related to the detour is road traffic information including information prompting the user to take the detour route without passing through the target route.

According to the present invention, the present invention also relates to a plurality of route moving objects in order to encourage a plurality of route moving objects that can move in the route network including the target route to detour to the detour route without passing through the target route. It is a program that makes the computer installed in the device that determines the information related to the detour to be presented to multiple subjects function.
The above device
Attribute information acquisition means for acquiring information related to attributes for each of a plurality of target persons, and
For each of the attributes of the attribute including at least one preset attribute item, each of the plurality of psychological effect detour information which is the information related to the detour in which each of the preset plurality of types of psychological effects is added. Corresponding with the detour statistical information which is the information relating to whether or not the route moving body related to the person who is presented with the psychological effect detour information and has the attribute has performed the detour. This program has a means for acquiring psychological effect statistics to acquire recorded attributes and psychological effect statistical information.
When the psychological effect detour information is presented to the target person based on the acquired information related to the attribute and the psychological effect of the type satisfying the predetermined condition is added to the subject based on the attribute / psychological effect statistical information. A detour estimation information generation means for generating detour estimation information, which is information related to the number or ratio of the route moving objects to be detoured, and a detour estimation information generation means.
A presentation detour information determination program characterized in that a computer functions as a presentation psychological effect determination means for determining the psychological effect detour information to be presented to a plurality of subjects based on the detour estimation information is provided. ..

According to the present invention, further, the present invention relates to a plurality of route moving objects in order to encourage a plurality of route moving objects that can move in the route network including the target route to detour to the detour route without passing through the target route. A method in a computer mounted on a device that determines information related to the detour to be presented to a plurality of subjects.
The above device
Attribute information acquisition means for acquiring information related to attributes for each of a plurality of target persons, and
For each of the attributes of the attribute including at least one preset attribute item, each of the plurality of psychological effect detour information which is the information related to the detour in which each of the preset plurality of types of psychological effects is added. Corresponding with the detour statistical information which is the information relating to whether or not the route moving body related to the person who is presented with the psychological effect detour information and has the attribute has performed the detour. This method has a means for acquiring psychological effect statistics to acquire recorded attributes and psychological effect statistical information.
When the psychological effect detour information is presented to the target person based on the acquired information related to the attribute and the psychological effect of the type satisfying the predetermined condition is added to the subject based on the attribute / psychological effect statistical information. A step to generate detour estimation information, which is information related to the number or ratio of the route moving objects to be detoured, and
A presentation detour information determination method is provided, which comprises a step of determining the psychological effect detour information to be presented to a plurality of subjects based on the detour estimation information.

According to the device, the program and the method according to the present invention, the detour information according to the attribute of the presentation target person can be determined, and the detour promotion effect by the presentation of the detour information can be adjusted.

A schematic diagram schematically showing an embodiment of a detour information determination / presentation system including the presentation detour information determination device according to the present invention, and a functional block diagram showing a functional configuration in one embodiment of the presentation detour information determination device according to the present invention. be. It is a schematic diagram which includes the table which shows the specific example of the process performed in the attribute information acquisition / extraction part which concerns on this invention. It is a table which shows the specific example of the "attribute / psychological effect statistical information" acquired by the psychological effect statistical acquisition part which concerns on this invention. It is a table which shows the psychological effect detour information used in the specific example of FIG. It is a table which shows the specific example of the process performed in the detour estimation information generation part which concerns on this invention. It is a table which shows the specific example of the pre-presentation traffic volume information acquired by the pre-presentation traffic volume acquisition unit which concerns on this invention. It is a table which shows the specific example of the processing carried out in the target / detour road traffic volume estimation unit which concerns on this invention. It is a table which shows the specific example of the psychological effect expected detour number information used in the determination process of the psychological effect detour information to be presented uniformly.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[Presentation detour information determination device / system]
FIG. 1 is a schematic diagram schematically showing an embodiment of a detour information determination / presentation system including a presentation detour information determination device according to the present invention, and a functional configuration in one embodiment of the presentation detour information determination device according to the present invention. It is a functional block diagram.

According to FIG. 1, detour information is presented (distributed) to road users (users) in a road network (route network) consisting of a plurality of roads (routes) on which a plurality of automobiles, which are route moving objects, can travel. Therefore, its use is recommended or assumed (at least one) in the "target road" (target route) that encourages detouring without passing there and the detour information presented (delivered). A "detour route" is set. For such a road network, the detour information determination / presentation system of this embodiment is
(A) Collect the traffic volume measurement results (measured by a known traffic volume measuring means such as a traffic counter) on each road constituting the road network, and provide the road traffic volume information summarizing the results upon request. Road traffic information management server 2 that can be provided
(B) A management server of a service provider that provides a predetermined service (for example, a communication service), and stores and manages contract information of a contractor (including a road user (user) in this embodiment). Contract information management server 3 and
(C) A psychological effect statistical information generation server 4 that generates, stores, and manages "attribute / psychological effect statistical information" to be described later, for example, based on the results of a questionnaire.
(D) The detour information presenting device 1 as an embodiment of the presentation detour information determining device according to the present invention is provided.

Here, in the present embodiment, the detour information presenting device 1 of the above (d) can acquire "attribute information" about the road user (user) from the contract information management server 3 of the above (b). .. This "attribute information" is the corresponding value (for example, if it is a man) of a road user (user) in each of at least one preset attribute item (for example, gender, age, location, married / unmarried, etc.). This is information that summarizes 0 "," 1 "for women, etc.).

In the present embodiment, the attribute item can be acquired at the time of contracting for a predetermined service, but it is not limited to that, and if it is the information that can be acquired. For example, it may include personality information such as Big Five determined by a questionnaire survey, the driving history of a car, the number of years since the license was obtained, and the model and brand name of the car to be driven.

Further, the detour information presenting device 1 can also acquire "attribute / psychological effect statistical information" from the psychological effect statistical information generation server 4 of the above (c). This "attribute / psychological effect statistical information" will be explained in detail later with reference to FIG.
(A) For each attribute of the attribute that is a set of applicable values in each attribute item,
(B) Each of a plurality of detour information (hereinafter abbreviated as "psychological effect detour information"), which is information related to detours, in which each of a plurality of preset types of psychological effects is added.
(C) A vehicle (route moving object) related to a person who is presented with the "psychological effect detour information" and has the attribute concerned stops passing through the "target road" and detours to the "detour route". This is statistical information recorded in association with detour statistical information, which is information relating to whether or not detouring has been performed (for example, including the detour rate).

Here, as the type of the psychological effect of (a) above, for example, a priming effect, a bandwagon effect, a Barnum effect, etc., which are often used in the advertising field of products / services, may be set, and for example, a priming effect, etc. May be further classified into any plurality of types, and it is also possible to set other convenient types. In any case, a person who is presented with "psychological effect detour information" with various psychological effects tends to perform a specific reaction (detour action / non-detour action) according to the "attribute information". Therefore, it is considered that the detour statistical information in (c) above has a certain reliability or higher.

The detour information presenting device 1 determines "psychological effect detour information" to be presented (distributed) to the person to whom the detour information is presented, based on the acquired "attribute information" and "attribute / psychological effect statistical information". However, in the present embodiment, the "psychological effect detour information" determined in this way can be further distributed to the person to be presented.

By the way, in the present embodiment, there are a plurality of road users (users) in the road network for which detour information is presented, that is, a plurality of automobiles that can move on the road network including the "target road" ( A person related to a route moving body). In addition, the detour information presented (delivered) to the person to whom the detour information is presented becomes "psychological effect detour information" that encourages detouring to the "detour route" without passing through the "target road". There is.

Specifically, the detour information presentation device 1 as the presentation detour information determination device according to the present invention is as shown in the functional block diagram of FIG.
(A) Attribute information acquisition / extraction unit 112 for acquiring "attribute information" for each of a plurality of presentation targets, and
(B) Psychological effect statistics acquisition unit 113 for acquiring "attribute / psychological effect statistical information",
(C) From the acquired "attribute information", based on the acquired "attribute / psychological effect statistical information", the subject to present "psychological effect detour information" with "psychological effect of the type satisfying a predetermined condition" added. Information related to the number or ratio of vehicles (route moving objects) related to the presentation target person who stops passing through the "target road" and uses (detours) the "detour route" when presented toward. The detour estimation information generation unit 114 that generates "detour estimation information",
(D) It has a presentation psychological effect determination unit 115 that determines "psychological effect detour information" to be presented to the presentation target person based on the generated "detour estimation information".

Here, the "psychological effect of the type satisfying a predetermined condition" in (C) above can be, for example, a psychological effect added to (c1) the "psychological effect detour information" that plays / plays the highest detour rate. Further, for example, (c2) it is also possible to make the psychological effect added to the "psychological effect detour information" that plays / plays the detour ratio having the height of the predetermined rank after the second place.

In any case, the traffic information distribution device 1 is "detour estimation information" indicating the degree of the detour promotion effect played / played by the "psychological effect detour information" presented / presented to the presentation target person having a certain attribute. By generating the above, it is possible to determine "psychological effect detour information" in which the desired degree of detour promoting effect is achieved by presenting to these presentation subjects. In other words, it is possible to determine the "psychological effect detour information" according to the attributes of these presentation subjects and adjust the detour promotion effect by presenting the detour information.

For example, as will be described in detail later, the traffic volume of the "target road" shall be smaller than the predetermined range (or within the predetermined range), and the traffic volume of the "detour route" shall also be within the predetermined range. It is also possible to determine appropriate "psychological effect detour information" (which causes a considerable amount of traffic and does not cause congestion in the "detour route"). That is, instead of detouring a large number of people to be presented (vehicles related to it), for example, adjusting the detour information presentation so that both the "target road" and the "detour route" have good or desired traffic conditions. Is also possible.

The traffic information distribution device 1 of the present embodiment also includes a detour information distribution unit 117 that presents (distributes) the "psychological effect detour information" determined in this way to those presentation target persons. However, the presentation detour information determination device according to the present invention does not necessarily have such a function, and for example, provides or designates the determined "psychological effect detour information" to an external road traffic information distribution server or the like. Therefore, the "psychological effect detour information" may be distributed.

Further, the presentation detour information determination device (detour information presentation device 1) according to the present invention may be a cloud server on the Internet, a non-cloud server device, a personal computer (PC), a notebook computer, a tablet computer, or the like. It may be a device included in the road traffic information management server 2 or a device integrated with the server 2. Further, it is also possible to use the device included in the contract information management server 3 or the device integrated with the server 3.

Further, the presentation detour information determination device (detour information presentation device 1) according to the present invention is the embodiment including the subject determination unit 112a (FIG. 1) and the psychological effect statistics generation unit 113a (FIG. 1), which will be described in detail later. Can be a communication relay device / equipment installed in the front hall or back hall of the base station 5 (used for base station positioning processing) arranged in the road network, and can also be a communication relay device / equipment. It is also possible to use a device connected to. Furthermore, it may be the base station 5 itself or a device connected to the base station 5.

Further, in the present embodiment, the route moving body is an automobile, but of course, another moving body capable of traveling on the road, for example, a two-wheeled vehicle may be used. Further, only the automobile, only the two-wheeled vehicle, or the automobile and the two-wheeled vehicle may be set as the route moving body. Further, in the present embodiment, the route (moving of the route moving body) may be a road or a road section. Therefore, the "target road" and "detour route" may not only refer to the entire road but also to a specific section of one road.

Furthermore, the route according to the present invention is not limited to the road (or road section). For example, a route on which some moving object can move, such as a railway line (or route section), a route (or a route section), or an air route (or an air route section), and is a presentation target related to the moving object. Various routes can be adopted as the route according to the present invention as long as the route is such that it is desired to present (deliver) detour information to a person.

[Device function configuration, presentation detour information determination program / method]
Similarly, in the functional block diagram of FIG. 1, the detour information presenting device 1 is a device that presents (distributes) detour information and embodies an embodiment of the presentation detour information determining device according to the present invention, and is a communication interface unit. The 101, the psychological effect statistical information database (DB) 102, the attribute information DB 103, the target person list DB 104, the traffic volume DB 105, the distribution effect information storage unit 106, the psychological effect detour information DB 107, and the processor memory. Have. Here, the processor memory stores one embodiment of the detour information presentation program including the presentation detour information determination program according to the present invention, and also has a computer function to execute the detour information presentation program. By doing so, the presentation detour information determination process and the detour information presentation process are carried out.

Further, from this, the detour information presenting device 1 (presentation detour information determination device) may be a device dedicated to the presentation detour information determination process and the detour information presentation process, but includes the presentation detour information determination program according to the present invention. It may be a general-purpose cloud server or a non-cloud type server equipped with a detour information presentation program, and may be a PC or a notebook type or tablet type computer.

Further, the processor memory includes a communication control unit 111, an attribute information acquisition / extraction unit 112 including a target person determination unit 112a, a psychological effect statistics acquisition unit 113 including a psychological effect statistics generation unit 113a, and a psychological effect statistics acquisition unit 113 as functional configuration units. It has a detour estimation information generation unit 114, a presentation psychological effect determination unit 115 including a target / detour route traffic volume estimation unit 115a, a pre-presentation traffic volume acquisition unit 116, and a detour information distribution unit 117. It should be noted that these functional components can be regarded as the functions of the presentation detour information determination program (including the detour information presentation program) stored in the processor memory, and the detour information presentation in the functional block diagram of FIG. The process flow shown by connecting the functional components of the apparatus 1 with arrows is also understood as an embodiment of the presentation detour information determination method and the detour information presentation method according to the present invention.

Similarly, in the functional block diagram of FIG. 1, the communication control unit 111 stores and manages the "attribute information" received from the contract information management server 3 via the communication interface 101 in the attribute information DB 103. Further, the attribute information acquisition / extraction unit 112 acquires "attribute information" for each of the detour information presentation target persons from the attribute information DB 103.

Here, in the present embodiment, the target person for presenting the detour information is a person extracted from the target person list DB 104, but the target person list DB 104 is set to, for example, a predetermined standard (for example, in the vicinity of the “target road”” by the device manager. A list of presenters selected in advance under the criteria of being located or resident in the area) and whose "attribute information" can be obtained from the attribute information DB 103 may be stored. Alternatively, as one preferred embodiment, it is also preferable that the list of presentation target persons determined by the target person determination unit 112a (of the attribute information acquisition / extraction unit 112) described below is stored in the target person list DB 104. ..

The target person determination unit 112a
(A) Using the communication history information received from the base station 5 and the access point (AP) 6, and the GPS positioning result transmitted from the terminal 7 attached to or accompanied by each vehicle (equipped with the GPS positioning means). Performs base station / AP positioning processing, etc. to generate position history information, which is time-series information of the location point (location position) of the terminal 7 (related vehicle).
(B) From the information related to the location point of each terminal 7 included in the position history information, the "stay point" and the "movement point" in the movement of the vehicle related to the terminal 7 are determined.
(C) As a pair of "stay points" for automobiles using the "target road", the target route inclusion range set to include the "target road" (for example, the "target road" in the road mesh map is included. Select a pair of "stay points" in which the "moving points" included in the mesh group) exist in a form that satisfies a predetermined condition (for example, a predetermined number or more) among the pairs.
(D) An area containing the selected pair of "stay points" or the "stay points" forming the pair in a form that satisfies a predetermined condition (for example, a predetermined number or more) is determined as a "target area".
(E) A user who has been located in the determined "target area" (related to the terminal 7 or other device) and / or resides in the "target area" (to the terminal 7 or other device). The user is determined to be the presentation target person.

In this way, the target person determination unit 112a pays attention to the terminal 7 (automobile) having a track record of using the "target road", and the "target" in which such a terminal 7 (automobile) would have stayed for a predetermined period or longer. Those who are involved in the "region" are targeted for presentation. As a result, for example, a user who lives or stays in an area far away from the "target road" but often uses the "target road" can be presented as being related to the "target road". Become.

FIG. 2 is a schematic diagram including a table showing a specific example of the processing performed by the attribute information acquisition / extraction unit 112 according to the present invention.

According to the specific example shown in FIG. 2, the attribute information acquisition / extraction unit 112 extracts the presentation target person list listing the target person identifiers (IDs) of the presentation target person from the target person list DB 104, and the presentation target person. Based on the list, "attribute information" for each of the presentation target persons is searched and acquired from the predetermined service contractor attribute information stored in the attribute information DB 103.

Here, the predetermined service contractor attribute information includes gender, age, location, married / unmarried, and the like for each contractor ID of the contractor who has a contract with the business operator that provides the predetermined service (for example, communication service). It is a table that records the corresponding values of each attribute item (for example, "0" for men, "1" for women, etc.) in association with each other. Further, a contractor ID is adopted as the target person ID of the presentation target person list in order to facilitate the search (for example, the presentation target person is selected from the contractors of the predetermined service).

From the search result of the "attribute information" acquired in this way, the attribute information acquisition / extraction unit 112 determines the corresponding value of each attribute item (for example, "0" for men and "1" for women" for each target person ID. Etc.) generate the presentation target person attribute information recorded in association with each other.

Returning to the functional block diagram of FIG. 1, the communication control unit 111 stores and manages the "attribute / psychological effect statistical information" received from the psychological effect statistical information generation server 4 via the communication interface 101 in the psychological effect statistical information DB 102. Let me. Further, the psychological effect statistical acquisition unit 113 acquires "attribute / psychological effect statistical information" from the psychological effect statistical information DB 102.

FIG. 3 is a table showing a specific example of the “attribute / psychological effect statistical information” acquired by the psychological effect statistical acquisition unit 113 according to the present invention. Further, FIG. 4 is a table showing the psychological effect detour information used in this specific example.

The "attribute / psychological effect statistical information" of this specific example shown in FIG. 3 is inquired about the attribute information from a plurality of (many) road users (users), and further shown in FIG. 4 (preset). T) Conduct a questionnaire to answer whether or not to take a detour action (from the target road to the detour route) when each of multiple "psychological effect detour information" is presented, and summarize the results of the questionnaire. It is generated by this.

Here, the plurality of "psychological effect detour information" presented (n in FIG. 4) are information stored and managed in the psychological effect detour information DB 107, and as shown in FIG. 4, they are different from each other. The information includes the psychological effects of each type. Specifically, each "psychological effect detour information" is given a psychological effect ID (T_1, T_2, T_3, ..., T_n) that identifies the type of psychological effect added, and this specific example Then, this psychological effect ID also functions as an identifier (ID) of the "psychological effect detour information".

As the type of psychological effect, for example, the priming effect, the bandwagon effect, the Barnum effect, etc., which are often used in the advertising field of products / services, may be set as described above, and for example, the priming effect, etc. may be set. Further, it may be classified into any plurality of types, and it is also possible to set other convenient types.

Returning to FIG. 3, specifically, "attribute / psychological effect statistical information" is for each attribute, which is a set of applicable values of each attribute item such as gender, age, location, whether married / unmarried, and so on. , It is a table that records the detour rate (detour ratio, detour statistical information) in each "psychological effect detour information" (T_1, T_2, T_3, ..., T_n) in association with each other. Here, the detour rate (detour ratio) in each "psychological effect detour information" is the percentage of respondents who "detour" by presenting the "psychological effect detour information" (for example, among 1000 respondents). It is calculated as 30% for 300 people).

As described above, the "attribute / psychological effect statistical information" can be generated from the questionnaire results, but as another preferred embodiment, the psychological effect statistical generation unit (of the psychological effect statistical acquisition unit 113) described below will be described below. It is also preferable that it is generated in 113a (FIG. 1).

The psychological effect statistics generation unit 113a (FIG. 1) selects one of a plurality of preset "psychological effect detour information" for each of the plurality of (many) terminals 7 (terminal users) (each). After presenting (delivering) multiple (many) "psychological effect detour information" as a whole,
(A) Base station / AP positioning using the communication history information received from the base station 5 or AP6 and the GPS positioning result transmitted from the terminal 7 attached to or accompanying each vehicle (equipped with GPS positioning means). By performing processing, etc., position history information, which is time-series information of the location point (location position) of the terminal 7 (vehicle related to the vehicle), is generated.
(B) From the information related to the location point of each terminal 7 included in the position history information, the "stay point" and the "movement point" in the movement of the vehicle related to the terminal 7 are determined.
(C) The shortest or shortest pair of determined "stay points" that has been prepared in advance or searched between the pairs by a route search means (eg, Google Maps®) prepared in advance or outside the device 1. Extract the pair of "stay points" where the "shortest / suitable route", which is the preferred route to take, includes the "target road" or overlaps with the "target road".
(D) For each road in the road network, "movement points" included in the route inclusion range set to include the road (for example, the mesh group including the road in the road mesh map) were extracted. If the road exists in a form that satisfies a predetermined condition (for example, a predetermined number or more) among the pairs of "stay points", the road is regarded as a "road used" and at least one among the extracted pairs of "stay points". Determine one "road to use" and
(E) If the determined "road used" does not include the "target road", it is determined that the vehicle related to the terminal 7 (related to the extracted "stay point" pair) has detoured. On the other hand, if it is included, it is determined that the vehicle related to the terminal 7 (related to the extracted "stay point" pair) is not detoured.
(F) The detour rate (detoured terminal user) when each "psychological effect detour information" is presented (delivered) using the number of terminal users of the terminal 7 related to the extracted "stay point" pair as a parameter. Calculate the ratio, detour statistics),
(G) On the other hand, the "attribute information" of each terminal user of the terminal 7 related to the extracted "stay point" pair is acquired from the attribute information DB 103.
(H) The "attribute / psychological effect statistical information" is generated by associating the "attribute information" of the above (g) with the detour rate (detour statistical information) of the above (f).

In this way, according to the psychological effect statistical generation unit 113a, it is possible to generate "attribute / psychological effect statistical information" without obtaining the result of the questionnaire, for example, without using the information of the destination and the route designation by the user. It will be possible.

Returning to the functional block diagram of FIG. 1, the detour estimation information generation unit 114
(A) From the "attribute information" of each presentation target person (for example, the presentation target person attribute information at the bottom of FIG. 2) received from the attribute information acquisition / extraction unit 112.
(B) Based on the "attribute / psychological effect statistical information" received from the psychological effect statistical acquisition unit 113 (for example, shown in FIG. 3).
(C) "Psychological effect detour information" including the psychological effect related to the highest detour rate and / or the detour rate having the highest predetermined rank after the second place is individually directed to the person to be presented. Generates the number or ratio of detouring vehicles (route moving objects) (detour estimation information) when presented in.

FIG. 5 is a table showing a specific example of the processing performed by the detour estimation information generation unit 114 according to the present invention.

The table shown in FIG. 5 is detour estimation information generated by the detour estimation information generation unit 114. Specifically, this detour estimation information is provided for each target person ID of the presentation target person.
(A) The attributes (gender, age, location, married / unmarried, ...) of the target person related to the target person ID (extracted from the presented target person attribute information at the bottom of FIG. 2), and
(B) "Psychological effect detour information" that plays / plays the highest detour rate among those who have the same attributes as the target person related to the target person ID (determined from the "attribute / psychological effect statistical information" in FIG. 3). Psychological effect ID (as detour information ID) and
(C) It is a table recorded in association with the expected detour rate (as the detour rate expected by the presentation of the "psychological effect detour information"), which is the highest detour rate in (b) above.

Here, in (b) above, the selection condition of "psychological effect detour information" is "played / played the highest detour rate". For example, "Nth (N is an integer of 2 or more)". ) Has a high detour rate / played. " Alternatively, it may be "played / played the detour rate of the first to Nth ranks". In this case, N pieces of "psychological effect detour information" are selected, and the expected detour rate of each is recorded. Here, if N = n (the number of "psychological effect detour information" (number of types of psychological effect)), the expected detour rate for all "psychological effect detour information" can be mentioned.

Returning to the functional block diagram of FIG. 1, the presentation psychological effect determination unit 115 should present (deliver) to the presentation target person based on the detour estimation information received from the detour estimation information generation unit 114. Information "is decided.

Here, the presentation psychological effect determination unit 115 simply selects "psychological effect detour information" having the highest expected detour rate in the attributes of the presentation target person, and presents (delivers) it individually to each presentation target person. It is also possible to do. However, in the present embodiment, the process of adjusting the detour promotion effect by presenting the detour information is carried out in consideration of the traffic volume estimated in the "detour route" after the detour information is presented.

Specifically, in the present embodiment, the communication control unit 101 stores and manages the road traffic volume information received from the road traffic information management server 2 via the communication interface 101 in the traffic volume DB 105. Further, the pre-presentation traffic volume acquisition unit 116 is referred to from this traffic volume DB 105.
(A) The traffic volume before the detour route presentation, which is the traffic volume of the "detour route" in the predetermined period before the presentation of the "psychological effect detour information",
(B) Acquire the traffic volume before presenting the target route, which is the traffic volume of the "target road" in the predetermined period before presenting the "psychological effect detour information". Here, when a plurality of "detour routes" are set, the traffic volume before the detour route presentation in the above (a) is acquired for each "detour route".

FIG. 6 is a table showing a specific example of pre-presentation traffic volume information acquired by the pre-presentation traffic volume acquisition unit 116 according to the present invention.

As a specific example, the pre-presentation traffic volume information shown in FIG. 6 includes the traffic volume (number of vehicles) of the "target road" actually measured every hour in the predetermined period and every hour in the predetermined period. The actual traffic volume (number of cars) of the "detour route" is recorded.

<Determination of psychological effect detour information to be presented individually>
Returning to the functional block diagram of FIG. 1, the target / detour route traffic volume estimation unit 115a of the presentation psychological effect determination unit 115 is
(A) Based on the information of the highest expected detour rate (when these expected detour rates are recorded in the detour estimation information) and / or the expected detour rate having the highest predetermined detour rate after the second place, " Estimate the number or percentage of vehicles (route moving objects) that pass through the "detour route" without passing through the "target road".
(B) "Detour" when "psychological effect detour information" related to the expected detour rate is presented using the detour route pre-presentation traffic volume received from the pre-presentation traffic volume acquisition unit 116 from the estimated number or ratio. Estimate the traffic volume after presenting the detour route, which is the traffic volume of the "route".
A specific example of the estimated traffic volume information including the traffic volume after the detour route is presented will be shown later with reference to FIG. 7. Further, in the present embodiment, the estimated traffic volume information is stored and managed in the distribution effect information storage unit 106, and is appropriately read out from the distribution effect information storage unit 106 and used.

The presentation psychological effect determination unit 115 compares the traffic volume after the detour route presentation thus estimated with the permissible traffic volume in the preset "detour route", and the presentation target person (or a person selected from them). It determines the individual "psychological effect detour information" that should be presented (delivered) individually to each of the above.

For example, consider the case where "psychological effect detour information" showing the highest expected detour rate is presented. In this case, for the traffic volume after the detour route is presented, if the estimated number of vehicles (route moving objects) that pass through the "detour route" without passing through the "target road" (expected number of detours) is α, (detour route presentation). Previous traffic volume) + α. Here, the allowable traffic volume in the "detour route" is β, and the following equation (1) (traffic volume after detour route presentation) = (traffic volume before detour route presentation) + α ≤ β
If is satisfied, it is assumed that the "detour route" will not be congested, and the "psychological effect detour information" showing the highest expected detour rate is determined as the "psychological effect detour information" to be presented.

On the other hand, when the above equation (1) is not satisfied (that is, when the congestion of the "detour route" is predicted), next, "psychological effect detour information" indicating the expected detour rate of the second height is presented. If the traffic volume is calculated after the detour route is presented in the same way and the traffic volume still exceeds the allowable traffic volume β, the expected detour rate of the third, fourth, ... "Psychological effect detour information" that shows the expected detour rate used when the traffic volume is calculated after the detour route is presented and the traffic volume becomes less than the allowable traffic volume β is presented. It is decided to "information".

Of course, all of these expected detour rates are used to calculate the traffic volume after each detour route is presented, and whether or not the traffic volume after the detour route presentation satisfies the above equation (1) is determined and presented. "Psychological effect detour information" may be determined.

In addition, as a modification mode, assuming that "psychological effect detour information" indicating the expected detour rate at the height of the M (M is an integer of 1 or more) is presented, the traffic volume after the detour route is presented is calculated in the same manner, and the above formula is used. If (1) is not satisfied, the selected person among the presentation target persons is sequentially excluded from the detour information presentation target, and the presentation target person remaining at the stage where the above formula (1) is satisfied is the Mth. It may be decided to individually present individual "psychological effect detour information" indicating the expected detour rate of the height of.

As a more preferable change mode, the lower limit traffic volume (minimum expected traffic volume by presenting detour information) in the "detour route" is set to γ, and the following equation (2) γ ≤ (traffic volume after detour route presentation) = (detour) Traffic volume before detour presentation) ＋ α ≦ β
It is also possible to determine the "psychological effect detour information" to be presented to each of the presentation target persons or those selected from them so that the above equation (2) is established by the combination of the individual detour rates. preferable.

For example, as a result of processing using the above equation (2), the presentation psychological effect determination unit 115 shows the highest expected detour rate for the subjects A, B, and C among the presentation subjects, respectively. Detour information T_p, T_q, T_r are presented, subject D is presented with psychological effect detour information T_s showing the second highest expected detour rate, and subject E is presented with the third highest expected detour rate. It is also possible to present the psychological effect detour information T_t indicating the above, and to make a decision not to present the "psychological effect detour information" to the remaining presentation subjects.

Further, as a further preferred modification mode, the target / detour route traffic volume estimation unit 115a of the presentation psychological effect determination unit 115 may be used.
(A) Based on the information of the highest expected detour rate (when these expected detour rates are recorded in the detour estimation information) and / or the expected detour rate having the highest predetermined detour rate after the second place, " Estimate the number or ratio of vehicles (route moving objects) that pass through the "detour route" without passing through the "target road".
(B) "Target" when "Psychological effect detour information" related to the expected detour rate is presented using the target route pre-presentation traffic volume received from the pre-presentation traffic volume acquisition unit 116 from the estimated number or ratio. The traffic volume after presenting the target route, which is the traffic volume of the "road", is estimated together with the traffic volume after presenting the detour route described above.
A specific example of the estimated traffic volume information including the traffic volume after the target route is presented will be shown later with reference to FIG. 7. Further, in the present embodiment, the estimated traffic volume information is stored and managed in the distribution effect information storage unit 106, and is appropriately read out from the distribution effect information storage unit 106 and used.

In this modified mode, the presented psychological effect determination unit 115 determines the allowable traffic volume δ, which is the upper limit target of the traffic volume after the presentation of the target route estimated in this way and the traffic volume after the presentation on the preset “target road”. (And its lower limit target, lower limit traffic volume ε), and the estimated traffic volume after the detour route is presented, and the allowable traffic volume β (and lower limit traffic volume γ) in the preset “detour route”. In comparison with, the individual "psychological effect detour information" to be presented individually to each of the presentation targets (or those selected from them) is determined.

For example, similar to the above-mentioned processing of calculating the traffic volume after the detour route is presented, the traffic volume after the target route is presented is the expected number of detours of a vehicle (route moving body) that passes through the "detour route" without passing through the "target road". As α, (traffic volume before presentation of the target route) -α can be set. Here, the traffic volume after the target route is presented is the following equation (3) (traffic volume after the target route is presented) = (traffic volume before the target route is presented) −α ≦ δ.
Or,
(4) ε ≤ (traffic volume after presenting the target route) = (traffic volume before presenting the target route) -α ≤ δ
If the condition is satisfied, the expected detour rate used to calculate the traffic volume (α included in) after presenting the target route is calculated, assuming that the congestion on the “target road” will be eliminated (or the desired traffic restriction will be possible). The "psychological effect detour information" to be shown may be determined to be the "psychological effect detour information" to be presented.

Here, in addition to the conditions of the above equation (3) or (4), the traffic volume after the detour route presentation (= (traffic volume before the detour route presentation) + α) satisfies the above equation (1) or (2). It is also preferable to determine the "psychological effect detour information" (indicating the expected detour rate) as the "psychological effect detour information" to be presented. This makes it possible to more appropriately adjust the detour promotion effect in each of the "target road" and the "detour route" by presenting the "psychological effect detour information".

By the way, when the presented psychological effect determination unit 115 determines the "psychological effect detour information" using the conditions of the above equation (3) or (4) without using the conditions of the above equation (1) or (2). think of. In this case, assuming that the presentation psychological effect determination unit 115 presents the "psychological effect detour information" that is determined to be individually presented to the presentation target person, the traffic volume after the detour route presentation described above is the allowable traffic volume β. If it is predicted that the number will exceed the limit, information to that effect (for example, information that "the detour route ** may also be congested after this") should be notified to at least one of the presentation targets. You may decide that. By notifying the presentation target person of such information, the detour information presenting device 1 can further adjust the traffic volume of the "detour route".

Further, as another embodiment of the "psychological effect detour information" determination process, the "attribute information" acquired by the attribute information acquisition / extraction unit 112 has a place of residence or location area (of the person to be presented) as one attribute item. Consider the case where the information related to is included. In this case, the presentation psychological effect determination unit 115 is "psychological effect detour information" to be presented to the presentation target person based on the "detour estimation information", and is related to the location area or residential area of the presentation target person. It is also preferable to determine "psychological effect detour information" including the content.

For example, for each preset "region", information related to the service area in the "region", weather information of the "region", etc. are acquired, and the information matches or in the vicinity of the residential area of the person to be presented. Such information relating to the "region" may be added to the determined "psychological effect detour information" and finally presented as "psychological effect detour information". As a result, for example, "Psychological effect detour information" including information such as "In addition, 80% of the parking space is currently vacant in the ** service area" should be finally presented as "Psychological effect detour". It is also possible to decide on "information".

FIG. 7 is a table showing a specific example of the processing carried out by the target / detour road traffic volume estimation unit 115a according to the present invention.

FIG. 7 shows a specific example of the estimated traffic volume information generated by the target / detour road traffic volume estimation unit 115a. This estimated traffic information is
(A) For the "target road", in the specified time zone (April 29 to May 6, 2020) (the time zone from 6:00 to 9:00 is specified in Fig. 7) The traffic volume before the target route presentation (as the average value in the predetermined period) and the traffic volume after the target route presentation estimated from it,
(B) For the "detour route", during the specified time period (April 29 to May 6, 2020) (the time period from 6:00 to 9:00 is specified in Fig. 7). The information includes the traffic volume before the detour route presentation (as an average value in the predetermined period) and the traffic volume after the detour route presentation estimated from the traffic volume.

Here, in this specific example, the expected number of detours α by individual presentation of a certain "psychological effect detour information" group is 500 vehicles / hour, and as a result, the traffic volume before the target route is presented, which is specified in FIG. For (2000 vehicles / hour), the traffic volume after the corresponding target route is presented is calculated to be 1500 vehicles / hour (= 2000 vehicles / hour-500 vehicles / hour). On the other hand, while the traffic volume before the detour route presentation (1000 vehicles / hour) specified in FIG. 7, the corresponding traffic volume after the detour route presentation is 1500 vehicles / hour (= 1000 vehicles / hour + 500 vehicles / hour). It has been calculated.

In response to such estimated traffic volume information, the presented psychological effect determination unit 115 sets, for example, the above equation (3) in which the allowable traffic volume δ is 1800 vehicles / hour and the allowable traffic volume β is 1700 vehicles / hour. In the case where the determination process is performed using the above equation (1), the traffic volume after the target route is presented is 1500 vehicles / hour (<1800 vehicles / hour = δ), and the traffic volume after the detour route is presented is 1500 vehicles / hour. Since the time (<1700 units / hour = β), the "psychological effect detour information" group assumed to be presented individually can be determined as the "psychological effect detour information" group to be presented (delivered). It is.

<Determination of psychological effect detour information to be presented uniformly>
Although various aspects of the "psychological effect detour information" determination process performed by the presented psychological effect determining unit 115 have been described above, the presented psychological effect determining unit 115 does not individually direct the presentation target person, but rather. You may decide one "psychological effect detour information" to be presented (distributed) uniformly.

In this case, for example, the detour estimation information generation unit 114 uses the “presentation target person attribute information” as shown in FIG. 2 and the “attribute / psychological effect statistical information” as shown in FIG. When each of the psychological effect detour information T_1 to T_n as shown in the above is uniformly presented (delivered) to all the presentation target persons, "detour estimation information" listing the expected detour rate of each presentation target person is generated. In other words, this "detour estimation information" is information recorded in association with the presented target person and the expected detour rate for each psychological effect detour information (T_1 to T_n).

Based on this "detour estimation information", the presented psychological effect determination unit 115 calculates the expected number of detours α when each of the psychological effect detour information T_1 to T_n is uniformly presented (delivered) to all the presentation subjects. For example, as shown in FIG. 8, the psychological effect expected detour number information recorded in association with the expected detour number α calculated for each psychological effect detour information (psychological effect) is generated. After that, the presented psychological effect determination unit 115 uses the generated psychological effect expected detour count information to satisfy the conditions of the above equation (1) or (2) and the above equation (3) or (4). It determines one "psychological effect detour information".

By the way, even when the presented psychological effect determination unit 115 determines one "psychological effect detour information" to be uniformly presented (distributed) in this way, if the traffic volume after the detour route presentation exceeds the allowable traffic volume β, If it is predicted, it is decided that information to that effect should be notified to at least one of the presentation targets (for example, information that "the detour route ** may also be congested after this"). You may. By notifying the presentation target person of such information, the detour information presenting device 1 can further adjust the traffic volume of the "detour route".

Further, when the presentation psychological effect determination unit 115 determines one "psychological effect detour information" to be uniformly presented (distributed) in this way, as described above, the location area or residential area of the presentation target person is also determined. "Psychological effect detour information" including the contents related to may be determined.

Similarly, in the functional block diagram of FIG. 1, the detour information distribution unit 117 extracts the "psychological effect detour information" determined by the presented psychological effect determination unit 115 from the psychological effect detour information DB 107, and refers to the communication control unit 111. The "psychological effect detour information" is distributed to the communication device (for example, the terminal 7) of the presentation target person via the communication interface unit 101.

Here, the timing of this distribution can be the same as that of the conventional road traffic information, and it is also preferable to appropriately adjust the timing according to the presentation target person. Furthermore, if the delivered "detour information for psychological effects" is detour information with psychological effects, for example, road traffic information (traffic jam information, road construction information, road closure information) related to "target roads" and "detour routes". , Detour route proposal information, road surface condition information, etc.), and for example, store information near the "detour route" (service area, roadside station store, automobile repair shop, etc.) It can also be a traffic-related creative related to "target roads" and "detour routes".

Of these, transportation-related creatives can be of various formats and contents. For example, it may be in the form of a web (Web) advertisement, and may be in the form of being presented to a terminal user by push notification. In addition, when one "psychological effect detour information" is uniformly distributed to the presentation target group, this traffic-related creative (it is known that the presentation target group is located or resides in the distribution area). (In some cases) It may be a video / audio creative displayed on a display device installed in a service area, a street, etc., or a digital signage, or it may be a CM (Commercial Message) content such as a television or a radio. can.

As described in detail above, according to the present invention, according to the present invention, detour estimation information indicating the degree of the detour promotion effect played / played by the psychological effect detour information presented / presented to the presentation target person having a certain attribute is generated. By doing so, it is possible to determine "psychological effect detour information" in which the desired degree of detour promotion effect is achieved by presenting to these presentation subjects. In other words, it is possible to determine the "psychological effect detour information" according to the attributes of these presentation subjects and adjust the detour promotion effect by presenting the detour information.

For example, the traffic volume of the target route is set to be smaller than the predetermined amount (or within the predetermined range), and the traffic volume of the detour route is also within the predetermined range (providing a considerable traffic volume in the detour route). It is also possible to determine appropriate "psychological effect detour information" that does not cause congestion). That is, it is possible to adjust the detour information presentation so that both the target route and the detour route are in good condition or the desired traffic condition, for example, instead of detouring many presentation target persons (related route moving objects). It becomes.

Further, according to the present invention, by appropriately selecting the detour information in consideration of the psychological effect, for example, the expressway user who is presented with the detour information is safer, more comfortable, or more convenient. It is also possible to encourage behavioral changes in the direction of becoming.

Various modifications, modifications and omissions of the various embodiments of the present invention described above within the scope of the technical idea and viewpoint of the present invention can be easily made by those skilled in the art. The above explanation is merely an example and is not intended to be a constraint. The present invention is limited only by the claims and their equivalents.

1 Detour information presentation device (presentation detour information determination device)
101 Communication interface section 102 Psychological effect statistical information database (DB)
103 Attribute information DB
104 Target list DB
105 Traffic volume DB
106 Distribution effect information storage unit 107 Psychological effect detour information DB
111 Communication control unit 112 Attribute information acquisition / extraction unit 112a Target person determination unit 113 Psychological effect statistics acquisition unit 113a Psychological effect statistics generation unit 114 Detour estimation information generation unit 115 Presented psychological effect determination unit 115a Target / detour route traffic volume estimation unit 116a Before presentation Traffic volume acquisition department 117 Detour information distribution department 2 Road traffic information management server 3 Contract information management server 4 Psychological effect statistical information generation server 5 Base station 6 Access point (AP)
7 terminals

Claims (10)

To encourage a plurality of route moving objects that can move on a route network including a target route to detour to a detour route without passing through the target route, toward a plurality of target persons related to the plurality of route moving objects. A device that determines information related to the detour to be presented.
Attribute information acquisition means for acquiring information related to attributes for each of the plurality of target persons, and
For each of the attributes of the attribute including at least one preset attribute item, each of the plurality of psychological effect detour information which is the information related to the detour in which each of the preset plurality of types of psychological effects is added. Corresponding with the detour statistical information which is the information relating to whether or not the route moving body related to the person who is presented with the psychological effect detour information and has the attribute has performed the detour. Psychological effect statistics acquisition means to acquire recorded attributes / psychological effect statistical information,
When the psychological effect detour information is presented to the target person based on the acquired information related to the attribute and the psychological effect of the type satisfying the predetermined condition is added to the subject based on the attribute / psychological effect statistical information. A detour estimation information generation means for generating detour estimation information, which is information related to the number or ratio of the route moving objects to be detoured, and a detour estimation information generation means.
A presentation detour information determining device comprising a presentation psychological effect determining means for determining the psychological effect detour information to be presented to the plurality of subjects based on the detour estimation information. The attribute / psychological effect statistical information is the ratio of the route moving body related to the person who is presented with the psychological effect detour information and has the attribute as the detour statistical information to perform or perform the detour. Including detour rate
The detour estimation information generation means has the highest detour ratio and / or the highest predetermined rank after the second place among the detour ratios associated with the attributes possessed by the target person in each of the plurality of target persons. When the detour ratio having a detour is determined, and the psychological effect detour information including the psychological effect related to the determined detour ratio is individually presented to the subject who is each of the plurality of subjects. Generates the detour estimation information in
The presented psychological effect determining means is based on the detour estimation information relating to the detour ratio having the highest and / or the height of the predetermined rank after the second place, and the route passing through the detour route without passing through the target route. The number or ratio of moving objects is estimated, the traffic volume of the detour route is estimated from the estimated number or ratio, the estimated traffic volume of the detour route, and the allowable traffic volume related to the preset detour route. The presentation detour according to claim 1, wherein the individual psychological effect detour information to be individually presented to each of the plurality of subjects or a person selected from the plurality of subjects is determined by comparison with the above. Information determination device. The detour estimation information generation means generates the detour estimation information relating to the detour ratio having the highest detour ratio and the height of the predetermined rank after the second place.
The presented psychological effect determining means is
Based on the detour estimation information related to the highest detour ratio, the number or ratio of the route moving objects that pass through the detour route without passing through the target route is estimated, and the traffic of the detour route is estimated from the estimated number or ratio. Estimate the amount,
Based on the detour estimation information related to the detour ratio having the height of the predetermined rank after the second place, the number or ratio of the route moving objects that pass through the detour route without passing through the target route is estimated and estimated. Estimate the traffic volume of the detour route from the number or ratio,
Individual psychological effect detour information to be individually presented to each of the plurality of subjects or a person selected from the plurality of subjects by comparing each of the estimated traffic volumes of the detour route with the allowable traffic volume. The presentation detour information determination device according to claim 2, wherein the present invention is determined. Before presenting the detour route, which is the traffic volume of the detour route before presenting the psychological effect detour information, and before presenting the target route, which is the traffic volume of the target route before presenting the psychological effect detour information. Further has a means of acquiring traffic volume before presentation to acquire traffic volume,
The presented psychological effect determining means is
From the estimated number or ratio and the acquired traffic volume before the detour route presentation, the traffic volume of the detour route after the psychological effect detour information is presented is estimated, and the estimated number or ratio. And, from the acquired traffic volume before the target route is presented, the traffic volume of the target route after the psychological effect detour information is presented is estimated.
Compare the estimated traffic volume of the detour route with the allowable traffic volume of the detour route, and compare the estimated traffic volume of the target route with the preset allowable traffic volume of the target route. The presentation detour information determination device according to claim 2 or 3, wherein the individual psychological effect detour information to be presented individually is determined. The presentation detour information determining device according to claim 1, wherein the presented psychological effect determining means determines one psychological effect detour information to be uniformly presented to the plurality of subjects. Assuming that the presented psychological effect determining means presents the psychological effect detour information determined to be presented to the plurality of subjects, the traffic of the detour route estimated from the estimated detour estimation information. Claims 1 to 5 characterized in that when the amount is expected to exceed the allowable traffic volume related to the preset detour route, it is determined that the target person should be notified to that effect. The presentation detour information determination device according to any one of the above items. The acquired information related to the attribute includes information related to the place of residence or location of the target person as one attribute item.
The presented psychological effect detouring means is the psychological effect detour information to be presented to the target person based on the detour estimation information, and includes the content related to the location area or the residential area of the target person. The presentation detour information determination device according to any one of claims 1 to 6, wherein the psychological effect detour information is determined. The route on which the route moving object travels is a road or a road section, and the route moving object is a vehicle, a motorcycle, and / or another moving body that can move on the road, and the information relating to the detour is the relevant information. The presented detour information determining device according to any one of claims 1 to 7, wherein the road traffic information includes information prompting the user to pass the detour route without passing through the target route. To encourage a plurality of route moving objects that can move in a route network including a target route to detour to a detour route without passing through the target route, toward a plurality of target persons related to the plurality of route moving objects. A program that activates a computer installed in a device that determines information related to the detour to be presented.
The device is
Attribute information acquisition means for acquiring information related to attributes for each of the plurality of target persons, and
For each of the attributes of the attribute including at least one preset attribute item, each of the plurality of psychological effect detour information which is the information related to the detour in which each of the preset plurality of types of psychological effects is added. Corresponding with the detour statistical information which is the information relating to whether or not the route moving body related to the person who is presented with the psychological effect detour information and has the attribute has performed the detour. The program has a psychological effect statistical acquisition means for acquiring recorded attribute / psychological effect statistical information.
When the psychological effect detour information is presented to the target person based on the acquired information related to the attribute and the psychological effect of the type satisfying the predetermined condition is added to the subject based on the attribute / psychological effect statistical information. A detour estimation information generation means for generating detour estimation information, which is information related to the number or ratio of the route moving objects to be detoured, and a detour estimation information generation means.
A presentation detour information determination program characterized in that a computer functions as a presentation psychological effect determining means for determining the psychological effect detour information to be presented to the plurality of subjects based on the detour estimation information. To encourage a plurality of route moving objects that can move on a route network including a target route to detour to a detour route without passing through the target route, toward a plurality of target persons related to the plurality of route moving objects. A method in a computer mounted on a device that determines information about the detour to be presented.
The device is
Attribute information acquisition means for acquiring information related to attributes for each of the plurality of target persons, and
For each of the attributes of the attribute including at least one preset attribute item, each of the plurality of psychological effect detour information which is the information related to the detour in which each of the preset plurality of types of psychological effects is added. Corresponding with the detour statistical information which is the information relating to whether or not the route moving body related to the person who is presented with the psychological effect detour information and has the attribute has performed the detour. It has a psychological effect statistical acquisition means for acquiring recorded attribute / psychological effect statistical information, and the above method is
When the psychological effect detour information is presented to the target person based on the acquired information related to the attribute and the psychological effect of the type satisfying the predetermined condition is added to the subject based on the attribute / psychological effect statistical information. A step to generate detour estimation information, which is information related to the number or ratio of the route moving objects to be detoured, and
A method for determining presentation detour information, which comprises a step of determining the psychological effect detour information to be presented to the plurality of subjects based on the detour estimation information.

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