JP2021144204A - Multi layer label - Google Patents

Abstract

To provide a multi layer label whose area can be reduced when a user participates in a prize competition.SOLUTION: A multi layer label comprises: a multi layer substrate comprising a lower substrate 1 having an adhesive plane on a rear face thereof, and an opaque upper substrate 2 laminated to a front surface side of the lower substrate 1; and a perforation line 6 provided on the multi layer substrate. The upper substrate 2 comprises: a non-peeling region 21 which is provided in a manner of not being peeled on one edge of the lower substrate 1; and a peeling region 22 which is adhered to the surface of the lower substrate 1 in a manner of capable of being peeled and which is a region other than the non-peeling region. First display 4 including information which is used when accessing a specific URL and participating in a prize competition, is displayed in a visible manner from a surface of the region corresponding to the peeling region 22 on the upper substrate 2 on the lower substrate 1, and second display 5 including information which is used when participating in a prize competition by transmission of document, is displayed in a visible manner from the surface of the upper substrate 2. The perforation line 6 is provided on a position where the multi layer substrate can be divided into half, namely divided into a first piece including the non-peeling region 21 and the second display 5, and a second piece not including non-peeling region 21 and the second display 5.SELECTED DRAWING: Figure 1

Description

The present invention relates to a multi-layer label used by being attached to a product such as a beverage container, and more particularly to a multi-layer label that can be suitably used as a campaign label.

Conventionally, multi-layer labels have been attached to various products such as beverage containers and food containers. A multilayer label is a label in which two or more base materials are laminated and attached to a product via an adhesive surface. Such multi-layer labels are used as campaign labels for promoting products, character labels on which characters are displayed, pharmaceutical labels for identifying pharmaceutical products, and the like.
For example, the campaign label is used as an application ticket for prizes such as lottery tickets and prizes.
As the campaign label, a label having a one-layer structure and a label having a structure having two or more layers (multilayer structure) are typically known.
For a label having a one-layer structure, for example, a prize application display such as a lottery, a prize certificate, and points is displayed on a base material formed in a circular shape or a rectangular shape so as not to be visible from the surface of the base material. An adhesive surface for sticking to the adherend is provided on the back surface.
For the one-layer campaign label, the purchaser peels off the label, checks the hidden prize application display, and according to the information, attaches the label to a document such as a postcard and sends it to the product provider. You can apply for the sweepstakes by doing so.

For a multi-layered campaign label (multi-layer label), for example, the upper base material is detachably laminated on the surface of the lower base material, and the surface of the lower base material is displayed on the homepage so that it cannot be seen from the surface of the upper base material. A two-dimensional code to be accessed is represented, and an adhesive surface for attaching to an adherend is provided on the back surface of the lower base material (for example, Patent Document 1).
The purchaser can apply for the prize by peeling off the upper base material from the lower base material, reading the two-dimensional code using a smartphone or the like, and accessing the homepage of the product provider or the like.

Japanese Unexamined Patent Publication No. 2006-058767

In the market, buyers who wish to apply for a sweepstakes by attaching a label to a document and sending it (hereinafter, such a sweepstakes application method is referred to as "label sending type application") and access the homepage to win a sweepstakes. There are purchasers who wish to apply for the prize (hereinafter, such a prize application method is referred to as "HP access type application"). In this regard, in the multi-layered campaign label, by displaying the prize application display such as rattan on the surface of the upper base material, the requests of both the label sending type application and the HP access type application can be satisfied.
That is, the purchaser who wants the label sending type application peels off the multi-layered campaign label from the product, attaches it to a document such as a postcard and sends it, and the purchaser who wants the HP access type application puts the upper base material. After peeling off, read the two-dimensional code using a smartphone or the like to access the homepage. A campaign label capable of such label sending type application and HP access type application can meet the needs of various purchasers.

A campaign label (multilayer label) suitable for label sending type application preferably has a small area for attaching a label to a document such as a postcard. On the other hand, the label must indicate the product name, description, etc. in addition to displaying the prize application display such as lottery, and in order to display information other than such a prize application display, the campaign label is relatively A large area is preferable.
Therefore, it is desirable that the campaign label has a relatively large area when the product provider provides it to the purchaser, and it is desirable that the label can be made smaller as necessary when the purchaser obtains the label.
In addition to the campaign label, which is a label for prize application, purchase a multi-layer label used for other purposes such as the above-mentioned character label and pharmaceutical label in a relatively large area at the stage of provision, as described above. It is desirable that the area can be changed to a smaller area as needed when the person obtains it.

If one campaign label can be used for label sending type application and HP access type application, it is expected that the purchaser may apply for the sweepstakes twice (double application) by mistake or for fraudulent purposes. .. For this reason, it is also required to devise ways to make it difficult to apply for the double application and to allow the product provider to discover the double application.

A first object of the present invention is to provide a multi-layer label which is a label having a relatively large area at the stage of provision and can be made into a small label if necessary.
A second object of the present invention is to provide a multi-layer label which is a label having a relatively large area at the provision stage and can be a small label when making a label sending type application.
A third object of the present invention is to prevent double application of label sending type application and HP access type application, and to provide a multi-layer label that can be easily found when double application is made.

The multilayer label of the present invention comprises a multilayer substrate having an adhesive surface provided on the back surface and an opaque upper substrate laminated on the front surface side of the lower substrate, and the multilayer substrate. A non-peeling region provided and having a perforation line that penetrates in the thickness direction of the multilayer base material, and the upper base material is non-peelablely adhered to one edge of the lower base material, and the non-peeling A region other than the region, which comprises a peeling region that is peelably adhered to the surface of the lower base material, and the first display indicates a region of the lower base material that corresponds to the peeling region of the upper base material. The surface is visible from at least one of the front surface and the back surface of the peeled region of the upper base material, and the second display is visible from the surface of the upper base material. Is provided at a position where the multilayer base material can be divided into two in the first piece including the non-peeling region and the second display and the second piece not including the non-peeling region and the second display.

The multilayer label is provided with a perforation line at a position where the multilayer base material can be divided into two in the non-peeling region and the first piece including the second display and the non-peeling region and the second piece not including the second display. There is. The multilayer label has a relatively large area because it has a first piece and a second piece at the stage of providing the product. On the other hand, a purchaser who has purchased a product can obtain a small label by dividing the multilayer label into a first piece and a second piece by using a perforation line of sight, if necessary.

In the first preferable multilayer label of the present invention, the lower base material is formed in a substantially rectangular shape in a plan view, and an adhesive surface and a non-adhesive surface are provided on the back surface of the lower base material, and the adhesive surface is provided. , At least at four corners of the lower base material and near both ends of the perforation line of the first piece, and the non-adhesive surface is other than the adhesive surface of the first piece. It is provided in.
In the second preferred multilayer label of the present invention, the upper base material is formed with a cut that serves as a division starting point for dividing the upper base material when the peeled region is peeled off.

The third preferred multilayer label of the present invention includes information for the first display to access a specific URL and apply for a prize, and the second display contains information for applying for a prize by sending a document. include.
The third preferred multilayer label can be used as a campaign label.

Further, in the fourth preferred multilayer label of the present invention, the first display includes a two-dimensional code and a serial number, the perforation line of sight does not cross the second display and the serial number, and the two-dimensional code is displayed. It is provided at a crossing position.
The fourth preferred multilayer label is provided at a position where the perforation line of sight does not cross the second display and the serial number and crosses the two-dimensional code. Therefore, after the multilayer label is divided at the perforation line, the two-dimensional code is partially cut, which makes it difficult to apply for the HP access type. Therefore, it is possible to prevent the purchaser from making a double application of a label sending type application and an HP access type application.

Since the multilayer label of the present invention has a relatively large display area and can be divided at the perforation line, it can be changed to a smaller label as needed.
Moreover, the preferable multilayer label of the present invention can be suitably used as a campaign label. In particular, the multi-layer label provided at the position where the perforation line of sight does not cross the second display and the serial number and crosses the two-dimensional code has the presence or absence of double application for both label sending type application and HP access type application. Is easy to distinguish.

A plan view of the multilayer label according to the first embodiment as viewed from the front surface side. A plan view of the same multilayer label as viewed from the back side. Sectional drawing taken along the line III-III of FIG. FIG. 2 is a cross-sectional view taken along the line IV-IV of FIG. A plan view of the separated lower base material and upper base material arranged side by side and viewed from the surface side. A cross-sectional view showing a multilayer label in a state where the peeled region of the upper base material is peeled off. A cross-sectional view showing a multi-layer label in a state of being divided into two by a perforation line. The front view which shows one Example of the labeled product which attached the multilayer label to the product. (A) is a front view showing a process of dividing a multilayer label using a perforation line, and (b) is a front view after dividing the multilayer label into a first piece and a second piece. (A) is a front view of the first piece, and (b) is a front view of the first piece showing a state in which the upper base material is peeled off from the lower base material. Front view of the labeled product in a state where the peeled area of the upper base material of the multilayer label is peeled off. (A) is a front view showing a modified example of a labeled product, and (b) is a right side view thereof. A plan view of the multilayer label according to the second embodiment as viewed from the front surface side. A plan view of the multilayer label according to the third embodiment as viewed from the front surface side. FIG. 4 is a cross-sectional view taken along the line XV-XV of FIG.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
In the present specification, the numerical range represented by "lower limit value X to upper limit value Y" means a lower limit value X or more and an upper limit value Y or less. When a plurality of the numerical values are described separately, it is possible to select an arbitrary lower limit value and an arbitrary upper limit value and set "arbitrary lower limit value to arbitrary upper limit value".
It should be noted that the dimensions, thickness, scale ratio, etc. in each figure are different from the actual ones.

[First Embodiment]
<Multi-layer label>
In FIGS. 1 to 4, the multilayer label A of the present invention has a multilayer base material in which two or more base materials are laminated.
The multilayer label A of the present invention is used by being attached to an adherend (any product, etc.).
In particular, the multilayer label A of the present invention can be suitably used as a camper label. A campaign label is a label that can be used to apply for prizes such as lottery tickets and prizes.

The multilayer base material has a lower base material 1 and an upper base material 2 laminated on the surface of the lower base material 1. The multilayer base material may be one in which three or more base materials are laminated, if necessary.
An adhesive surface is provided on the back surface of the lower substrate 1 (the back surface of the multilayer substrate). The multilayer label A is attached to the adherend via the adhesive surface provided on the back surface of the lower base material 1. The entire back surface of the lower base material 1 may be an adhesive surface, or the back surface of the lower base material 1 may have an adhesive surface and a non-adhesive surface. In the present embodiment, an adhesive surface and a non-adhesive surface are provided on the back surface of the lower base material 1. Here, in the present specification, the adhesive surface refers to a surface that can be detachably attached to an adherend and can be reattached after peeling, and is usually composed of an exposed surface of an adhesive layer. The non-adhesive surface is a surface that cannot be substantially attached to the adherend. The fact that it cannot be substantially attached to the adherend includes a case where it does not adhere to the adherend and a case where it adheres to the adherend with an extremely weak adhesive force.

The lower base material 1 and the upper base material 2 constituting the multilayer base material are each formed of a flexible sheet material (the sheet material includes a material generally called a film).
The materials of the lower base material 1 and the upper base material 2 are not particularly limited, and are independent of each other, for example, paper such as plain paper and coated paper; synthetic paper such as polyester-based synthetic paper and polyolefin-based synthetic paper; polyester-based. A sheet material such as a synthetic resin film such as a film, a polyolefin-based film, or a polystyrene-based film; or a foamed resin film such as a polyester-based foamed film; can be used. Further, the lower base material 1 and the upper base material 2 may independently use a laminated body in which different or similar sheet materials (for example, paper as described above) are laminated and adhered and integrated.
For example, the lower base material 1 and the upper base material 2 may be formed of the same type of sheet material, or may be formed of different sheet materials.
The lower base material 1 and the upper base material 2 are preferably formed of paper or synthetic paper, and more preferably paper, in order to easily divide the multilayer base material using the perforation line 6.

The lower base material 1 is formed of a transparent sheet material, an opaque sheet material, or a sheet material composed of a transparent region and an opaque region. The upper base material 2 is formed of an opaque sheet material or a sheet material composed of a transparent region and an opaque region in order to conceal the first display.
Here, in the present specification, "transparent" means a state in which the opposite side can be seen when viewed from one side, and "opaque" means a state in which the opposite side cannot be seen when viewed from one side. say. For "transparent", for example, an arbitrary number (12 points in size) printed on white paper with black ink is placed on the back surface side of the sheet material at a distance of 1 cm from the back surface, and the sheet material is described. It means that the number can be identified from the front side through the watermark. "Transparent" may be either colorless and transparent or colored transparent. “Opaque” refers to, for example, a state in which numbers arranged on the back surface side under the same conditions as described above cannot be visually recognized from the front surface side (a state in which the numbers cannot be recognized).
The index of transparency can be expressed, for example, by haze. The haze of the transparent sheet material is, for example, 15% or less, preferably 10% or less. The haze of the opaque sheet material is, for example, more than 15%, preferably 20% or more, and more preferably 25% or more. However, the haze refers to a value measured by a measuring method based on JIS K 7361.

A typical example of the transparent sheet material is a synthetic resin film. Typical examples of the opaque sheet material include paper, foamed resin film, synthetic paper, and a laminate thereof, and a laminate of one selected from these and a transparent layer. Further, the opaque sheet material may be a transparent synthetic resin film in which an opaque layer is laminated. Examples of the opaque layer include a solid printing layer having a concealing effect such as white ink and silver ink, and a metal vapor deposition film such as aluminum. The opaque sheet material may be a paper, a foamed resin film, a synthetic paper, or a laminate thereof in which the opaque layer is laminated.
Examples of the sheet material composed of a transparent region and an opaque region include a sheet material in which the opaque layer is laminated on a part of a transparent synthetic resin film. When a sheet material composed of a transparent region and an opaque region is used as the upper base material 2, the first display is provided in the opaque region in order to conceal the first display.

The thickness of the lower base material 1 and the upper base material 2 is not particularly limited. The lower base material 1 and the upper base material 2 may have the same thickness, or one of them may be larger.
The thicknesses of the lower base material 1 and the upper base material 2 vary depending on the material thereof, but are independently, for example, 20 μm to 300 μm, preferably 30 μm to 200 μm.
When the multilayer base material is composed of three or more layers of base material, the base materials other than the lower base material 1 and the upper base material 2 are the lower base materials exemplified above as long as the object of the present invention is not impaired. It is used by appropriately selecting from 1 and the upper base material 2.

FIG. 5 is an exploded view of the multilayer label A. That is, FIG. 5 is a plan view of the lower base material 1 and the upper base material 2 constituting the multilayer base material.
The plan view shape of the lower base material 1 is not particularly limited, and for example, as shown in FIGS. 1, 2 and 5, a substantially rectangular shape (substantially rectangular shape) in a plan view and a substantially circular shape (not particularly shown). Examples thereof include a substantially polygonal shape such as a substantially elliptical shape, a substantially triangular shape, and a substantially hexagonal shape, and a shape combining these. Here, in the present specification, the "abbreviation" of the shape means a shape permitted in the technical field to which the present invention belongs. For example, the "abbreviation" of the substantially circular shape and the substantially elliptical shape includes a shape in which a part of the arc is bulging or dented, a shape in which a part of the arc is slightly straight or diagonal, and the like. In addition, the "abbreviation" of a substantially polygonal shape such as a substantially rectangular shape, a substantially triangular shape, or a substantially hexagonal shape has a shape in which the corners are chamfered, a shape in which a part of the side is slightly bulged or recessed, and a shape in which the side is slightly dented. Includes curved shapes and the like.
The plan view shape of the upper base material 2 is not particularly limited, and for example, as shown in FIGS. 1 and 5, a substantially rectangular shape (substantially rectangular shape) in a plan view, and although not particularly shown, a substantially circular shape, abbreviated. Examples thereof include a substantially polygonal shape such as an elliptical shape, a substantially triangular shape, and a substantially hexagonal shape, and a shape combining these.

The lower base material 1 and the upper base material 2 may be the same size, or one of them may be smaller than the other.
The upper base material 2 is preferably the same size as the lower base material 1 (same area) or smaller than the lower base material 1 (smaller area than the lower base material 1). As shown in the figure, the upper base material 2 is more preferably smaller than the lower base material 1 because the upper base material 2 can be easily rolled up from the lower base material 1.
The upper base material 2 having the same area as the lower base material 1 or a smaller area than the lower base material 1 is laminated on the lower base material 1 so as not to protrude from the edge of the lower base material 1. In the example of FIG. 1, the three edges of the upper base material 2 coincide with the three edges of the lower base material 1, and one edge of the upper base material 2 (this edge is opposite to the non-peeling region 21 described later). Is located away from one edge of the lower substrate 1 and in the plane of the lower substrate 1. Since one edge of the upper base material 2 is located in the plane of the lower base material 1 in this way, the peeling region 22 of the upper base material 2 can be easily rolled up from this edge as a starting point. Further, by making at least a part of one edge of the upper base material 2 non-adhesive to the lower base material 1, it is easier to roll the peeled region 22 of the upper base material 2 starting from this non-adhesive edge. Become.
When the upper base material 2 has the same area as the lower base material 1 or a smaller area than the lower base material 1, the area and the plan view shape of the multilayer label A correspond to the area and the plan view shape of the lower base material 1. ..

The upper base material 2 laminated on the surface of the lower base material 1 is adhered to one edge of the lower base material 1 so as not to be peeled off. In FIGS. 1 and 5, dots are added to the non-peelable bonded portions for convenience. The portion of the upper base material 2 that is non-peelablely adhered to the lower base material 1 is referred to as a "non-peelable region 21". For example, one edge of the upper base material 2 and one edge of the lower base material 1 are strongly adhered to each other, and in this case, one edge of the upper base material 2 becomes the non-peeling region 21.
The one edge portion is any one edge of the lower base material 1 and the upper base material 2 and a portion near the edge thereof. For example, when the lower base material 1 and the upper base material 2 have a substantially rectangular shape in a plan view, one edge portion of the lower base material 1 and the upper base material 2 is one side of the rectangle and a portion near the side thereof. Here, "adhesion without peeling" means that when the upper base material 2 is to be peeled off from the lower base material 1, the upper base material 2 is adhered with a strong adhesive strength so as not to be easily peeled off from the lower base material 1. The state of being done.
The non-peeling region 21 is not particularly limited, but if it is too small, the non-peeling region 21 may peel off from the lower base material 1 when the upper base material 2 is rolled up, and if it is too large, the peeling region 22 has a relatively small area. It becomes. From this point of view, the width of the non-peeling region 21 is 1 mm to 5 mm, preferably 2 mm to 4 mm.

Regions of the upper base material 2 other than the non-peeling region 21 are detachably adhered to the surface of the lower base material 1. The portion of the upper base material 2 that is adhered to the lower base material 1 other than the non-peeling region 21 is referred to as a “peeling region 22”. It is preferable that the peeling region 22 is peelably adhered to the surface of the lower base material 1 and can be reattached to the surface of the lower base material 1 after peeling. Since the peeling area 22 can be reattached, even if the purchaser who applies for the label sending type peels the peeling area 22, the first piece is documented with the peeling area 22 again attached to the surface of the lower base material 1. You can participate in the sweepstakes application by pasting it on.

In the peeling region 22, the upper base material 2 is weakly adhered or pseudo-adhered to the surface of the lower base material 1. "Pseudo-adhesion" refers to a state in which the delamination is weak enough to allow delamination with a small amount of force, and "weak adhesion" refers to a state in which the delamination is stronger than pseudo-adhesion, but to the extent that delamination can be easily performed. The state of being weakly adhered.
The adhesive strength in the pseudo-adhesion is, for example, more than 0 and 1N / 25mm or less, preferably 0.02N / 25mm to 0.7N / 25mm. The adhesive strength in weak adhesion is, for example, 1N / 25 mm to 7N / 25 mm, preferably 3N / 25 mm to 6N / 25 mm. The adhesive strength in the non-peeling region 21 (adhesive strength in strong adhesion) is, for example, 7 N / 25 mm or more, preferably 10 N / 25 mm or more.
However, these adhesive strengths are based on JIS Z 0237, and the test material (the lower base material 1 and the upper base material 2 are laminated and bonded) is 100 mm in length x 25 mm in width, the peeling angle is 180 degrees, and the peeling speed is high. It is measured in a peeling test under the conditions of 300 mm / min and a temperature of 23 ° C.

The non-peeling region 21 (one edge) of the upper base material 2 is non-peelablely adhered to the lower base material 1, and the peeling region 22 (region other than the non-peeling region 21) of the upper base material 2 is peeled off to the lower base material 1. The method of possible adhesion is not particularly limited, and a known method can be adopted.
For example, by adhering one edge of the upper base material 2 to one edge of the lower base material 1 via an adhesive layer (or an adhesive layer), one edge of the upper base material 2 becomes a lower base material. A non-peeling region 21 that is strongly adhered to one edge of 1 can be formed.
Further, as shown in FIGS. 3 and 4, the pressure-sensitive adhesive layer 31 (or the adhesive layer) is provided in a region other than the non-peeling region 21 of the upper base material 2, and the pressure-sensitive adhesive layer 31 is provided in that region. By providing the masking layer 32 on (or the adhesive layer), it is possible to form a peeling region 22 in which a region other than the non-peeling region 21 of the upper base material 2 is peelably adhered to the surface of the lower base material 1.

Since the non-peeling region 21 and the peeling region 22 can be formed relatively easily, the upper base material is provided by providing the pressure-sensitive adhesive layer 31 on the back surface of the upper base material 2 and providing the masking layer 32 on the back surface of the pressure-sensitive adhesive layer 31. 2 can be divided into a non-peeling region 21 and a peeling region 22.
Specifically, the pressure-sensitive adhesive layer 31 is formed solidly on the entire back surface of the upper base material 2, and the masking layer 32 is applied to the entire back surface of the pressure-sensitive adhesive layer 31 except for one edge of the upper base material 2. Form. In the region where the masking layer 32 is provided, the adhesive force of the pressure-sensitive adhesive layer 31 is reduced so that it is weakly adhered or pseudo-adhered to the surface of the lower base material 1, and the region where the masking layer 32 is not provided is a region where the masking layer 32 is not provided. The pressure-sensitive adhesive layer 31 directly adheres strongly to the lower base material 1.
Although not particularly shown, the pressure-sensitive adhesive layer 31 is formed solidly on the entire surface of the lower base material 1, and the masking layer is formed on the entire surface of the pressure-sensitive adhesive layer 31 except for one edge of the upper base material 2. 32 may be formed.

The pressure-sensitive adhesive constituting the pressure-sensitive adhesive layer 31 has adhesive strength at room temperature and the adhesive strength lasts for a long period of time. As the pressure-sensitive adhesive, a pressure-sensitive pressure-sensitive adhesive widely used in conventionally known tack labels is used. As the pressure-sensitive adhesive, a heat-sensitive pressure-sensitive adhesive or the like may be used. The heat-sensitive pressure-sensitive adhesive is a pressure-sensitive adhesive that exhibits adhesive strength when heated and the adhesive strength lasts for a long period of time even at room temperature.
The pressure-sensitive adhesive layer 31 (pressure-sensitive adhesive) may be transparent or opaque, but is preferably transparent (particularly colorless and transparent).
The thickness of the pressure-sensitive adhesive layer 31 is not particularly limited, and is, for example, 10 μm to 30 μm.

The masking layer 32 can be formed by applying a masking agent to the pressure-sensitive adhesive layer 31. The masking layer 32 is provided to reduce the adhesive force of the pressure-sensitive adhesive layer 31. Examples of the masking agent include ultraviolet curable inks and coating agents containing silicone.
The masking layer 32 (masking agent) may be transparent or opaque, but is preferably transparent (particularly colorless and transparent).
The thickness of the masking layer 32 is not particularly limited, and is, for example, 3 μm to 20 μm. In general, increasing the thickness of the masking layer 32 can further reduce the adhesive force of the pressure-sensitive adhesive layer 31. Therefore, by adjusting the thickness of the masking layer 32, the adhesive strength of the peeling region 22 of the upper base material 2 to the lower base material 1 can be set, and the above-mentioned weak adhesion or pseudo-adhesion can be realized.
Further, by adjusting the coating shape and coating area of the masking layer 32, the adhesive strength of the peeling region 22 of the upper base material 2 to the lower base material 1 can be set, and the above-mentioned weak adhesion or pseudo-adhesion can be realized. can.

As shown in FIGS. 1, 3 to 5, the second display 5 is represented on the surface of the upper base material 2. In the multi-layer label A used as a campaign label as in the present embodiment, the second display 5 is a display including information for applying for a prize by sending documents. The second display 5 is represented in a state in which it can be visually recognized from the surface of the upper base material 2 by a healthy person. Therefore, the second display 5 is a display in which the information can be visually obtained by a healthy person without peeling off the upper base material 2, and can also be called a public display.
The second display 5 is the information required to participate by sending documents such as postcards (mail, home delivery, etc.) to the sweepstakes provided by the product provider, etc. (that is, necessary for label sending type application). Information) is included. For example, the information included in the second display 5 includes qualification information for label sending type application. Display including such information includes, for example, a lottery, a prize ticket, a prize point, a serial number for applying for a prize, and the like. These indications may be expressed individually by one type or by writing two or more types together.
In the examples of FIGS. 1 and 5, "point 100 points" are displayed on the surface of the upper base material 2 as the second display 5.
The second display 5 is usually represented by printing. The print layer 59 for displaying the second display 5 (hereinafter referred to as the second display print layer 59) is provided on the surface of the upper base material 2 as shown in FIGS. 3 and 4.
The second display printing layer 59 may be provided on the entire surface of the upper base material 2, or may be provided on a part of the surface of the upper base material 2. In the examples of FIGS. 1 and 5, the second display 5 is provided in a substantially rectangular range in a substantially central portion of the upper base material 2.

When an opaque layer is laminated on a transparent synthetic resin film as the upper base material 2, the second display printing is performed on the back surface of the synthetic resin film (between the synthetic resin film and the opaque layer). Layer 59 may be provided (not shown). For example, the second display printing layer 59 is printed on the back surface of a transparent synthetic resin film, and an opaque layer (for example, a solid printing layer such as white) is overprinted so as to cover the back surface of the second display printing layer 59. .. Even in such a case, the second display 5 can be visually recognized from the surface of the upper base material 2.
Further, a general display (hereinafter referred to as a general display) may be displayed on the surface of the upper base material 2 (general display is not shown). Similar to the second display 5, such a general display is represented in a state where it can be visually recognized from the surface of the upper base material 2, and is usually represented by printing.
Examples of the general display include a product name, an advertisement, and an explanation of how to apply for a prize.

As shown in FIGS. 1, 3 to 5, at least one of the lower base material 1 and the upper base material 2 represents the first display 4. In the multi-layer label A used as a campaign label as in the present embodiment, the first display 4 is a display including information for accessing a specific URL and applying for a prize.
The first display 4 is concealed by an opaque upper base material 2, and cannot be visually recognized unless the peeled region 22 of the upper base material 2 is peeled off. Therefore, the first display 4 is a display that cannot be visually recognized when the multi-layer label A is provided by being attached to a product or the like, and can also be called a concealed display. FIG. 6 is a cross-sectional view showing a state in which the peeled region 22 is peeled off from the lower base material 1, and as shown in FIG. 6, the peeled region 22 of the opaque upper base material 2 is rolled up to form the lower base material 1. The front surface and the back surface of the upper base material 2 can be visually recognized.

Specifically, the first display 4 is (a) the surface of the region corresponding to the peeling region 22 of the upper base material 2 of the lower base material 1 (hereinafter, the peeling region of the upper base material 2 of the lower base material 1). The region corresponding to 22 is referred to as a “peeling region corresponding portion”), and (b) is represented on at least one of the back surface of the peeling region 22 of the upper base material 2.
When the first display 4 is represented in the above (a), the first display 4 is represented in a state where it can be visually recognized only from the surface of the peeling region corresponding portion of the lower base material 1. When the first display 4 is represented in (b), the first display 4 is represented in a state where it can be visually recognized only from the back surface of the peeling region 22 of the upper base material 2. When the first display 4 is represented in the above (a) and (b), respectively, the first display 4 is only the front surface of the peeling region corresponding portion of the lower base material 1 and the back surface of the peeling region 22 of the upper base material 2. It is shown in a state where it can be seen from. Therefore, the first display 4 is represented in a state where it can be visually recognized from at least one of the front surface of the peeling region corresponding portion of the lower base material 1 and the back surface of the peeling region 22 of the upper base material 2.
However, as described above, since the first display 4 cannot be visually recognized unless the peeled region 22 of the upper base material 2 is peeled off, the first display 4 shown in (a) above has the peeled region 22 as the lower base material. It means that when peeled from 1, it is represented in a state where it can be visually recognized from the surface of the peeled region corresponding portion. Similarly, the first display 4 represented by the above (b) is represented in a state in which when the peeling region 22 is peeled from the lower base material 1, it can be visually recognized from the back surface of the peeling region 22 of the upper base material 2. It means that it is.

Therefore, the first display 4 is concealed in a state where the peeled region 22 of the upper base material 2 is not peeled off, but can be visually recognized by peeling off the peeled region 22. A healthy person can know the first display 4 by looking at the front surface of the lower base material 1 and the back surface of the upper base material 2 after the peeled region 22 is peeled off.
In the illustrated example, the first display 4 is represented on the surface of (a) the portion corresponding to the peeled region of the lower base material 1.

The first display 4 shows the information required to participate in the prize provided by the product provider or the like by accessing a specific URL (location of the homepage on the Internet) (that is, for HP access type application). It contains the necessary information). For example, the information included in the first display 4 includes qualification information for the HP access type application, information associated with a specific URL for the HP access type application, and the like. Examples of the display including the qualifying information include a serial number for prize application, and examples of the display including the information associated with the specific URL include characters representing the URL and a coded URL. Examples include a dimensional code and a barcode in which a URL is encoded. These indications may be expressed individually by one type or by writing two or more types together.
In the illustrated example, two types of indications are represented on the surface of the lower base material 1 as the first indication 4. One first display 4 (one type of first display 4) is a "two-dimensional code 41" in which a URL is encoded with reference to FIG. 5, and another first display 4 (another type of first display 4). The first display 4) is the "serial number 42" used for the prize application.

The first display 4 may be represented in a state where it can be visually recognized in the entire peeling region corresponding portion (or / and the peeling region 22 of the upper base material 2), or the peeling region corresponding portion (or / and the upper base 2). It may be represented in a visible state in a part of the peeling region 22) of the material 2. The two-dimensional code 41 and the serial number 42 are arranged side by side so as not to overlap each other.
In the illustrated example, the first display 4 is represented in a part of the peeling region corresponding portion (or / and the peeling region 22 of the upper base material 2). For example, the two-dimensional code 41 is provided in a substantially rectangular range in the substantially central portion of the lower base material 1, and the serial number 42 is provided between the two-dimensional code 41 and the non-peeling region 21.

The first display 4 is usually represented by printing. As shown in FIG. 3, the print layer 49 for displaying the first display 4 (hereinafter referred to as the first display print layer 49) is provided on the surface of the lower base material 1.
When a transparent base material or a transparent synthetic resin film is used as the lower base material 1, the first display printing layer 49 may be provided on the back surface of the transparent base material or the film (not shown). ). Even in such a case, when the peeling region 22 of the upper base material 2 is peeled off, the first display 4 can be visually recognized from the surface of the lower base material 1.
Further, when the first display 4 is represented by the peeling region 22 of the upper base material 2, the peeling region 22 of the upper base material 2 is provided by providing the first display printing layer 49 on the back surface of the opaque upper base material 2. When peeled off, the first display 4 can be visually recognized from the back surface of the upper base material 2. When the first display printing layer 49 is provided on the back surface of the peeling region 22 of the upper base material 2, the above-mentioned adhesive layer 31 is provided on the back surface of the first display printing layer 49.
A general display may be displayed on the front surface of the lower base material 1 (and / or the back surface of the upper base material 2) (general display is not shown). The general display displayed on the peeling region corresponding portion and the back surface of the upper base material 2 is in a state where it can be visually visually recognized when the peeling region 22 of the upper base material 2 is peeled off, as in the first display 4. expressed. On the other hand, the general display displayed on the surface of the lower base material 1 other than the peeling region corresponding portion is displayed in a state where it can be visually recognized from the surface side of the multilayer label A as in the second display 5. The surface of the lower base material 1 other than the peeling region corresponding portion refers to the surface of the region of the lower base material 1 in which the upper base material 2 is not laminated.

A perforation line 6 is provided on the multilayer base material. The perforation line 6 penetrates in the thickness direction of the multilayer base material.
The perforation line 6 is formed on a multilayer base material having a lower base material 1 and an upper base material 2 in order to facilitate division of the multilayer base material.
The perforation line 6 is formed so as to traverse the in-plane of the multilayer base material in a plan view so that the multilayer base material can be divided into two pieces.
Specifically, the perforation line 6 is provided at a position where the multilayer base material can be divided into two, one containing the non-peeling region 21 and the other not containing the non-peeling region 21. Hereinafter, the piece including the non-peeling region 21 is referred to as a "first piece", and the piece not including the non-peeling region 21 is referred to as a "second piece". FIG. 7 is a cross-sectional view showing a state in which the multilayer label A is divided into two pieces A1 and A2 (first piece A1 and second piece A2) along the perforation line 6.

The perforation line 6 may be arranged so that the multilayer base material can be divided into the first piece A1 and the second piece A2, but preferably, it does not cross the second display 5 and crosses the first display 4. It is provided at a position, more preferably at a position that does not cross the second display 5 and crosses the two-dimensional code 41, and more preferably crosses the second display 5 and the serial number 42, as shown in the illustrated example. It is provided at a position that does not cross the two-dimensional code 41.
The perforation line 6 may have a substantially curved shape as shown in the illustrated example, or may have a substantially linear shape, a substantially bent shape, or the like, although not particularly shown, in a plan view.

The perforation line 6 is a line in which through-holes penetrating in the thickness direction of the multilayer base material are intermittently connected like a seam mark of a sewing machine needle. That is, the perforation line 6 is a line formed by alternately connecting through-hole portions and non-penetrating portions. The length of the through-hole portion of the perforation line 6 is, for example, 0.5 mm to 3 mm, preferably 1 mm to 2 mm. The length of the non-penetrating portion of the perforation line 6 is, for example, 0.5 mm to 3 mm, preferably 1 mm to 1.5 mm.

An adhesive surface is provided on the back surface of the lower base material 1 (multilayer base material).
As described above, the adhesive surface may be provided on the entire back surface of the lower base material 1, but as shown in FIG. 2, the back surface of the lower base material 1 is provided with an adhesive surface and a non-adhesive surface. ing. In FIG. 2, the adhesive surface is shaded for convenience (therefore, in FIG. 2, the white background is the non-adhesive surface).
The adhesive surface is provided for attaching the multilayer label A to the adherend and for attaching the first piece A1 to a document such as a postcard, and the arrangement of the adhesive surface and the non-adhesive surface can be appropriately set.
The adhesive surface is formed on the four corners 1a, 1b of the lower base material 1 so that the multilayer label A can be satisfactorily attached to the adherend and the first piece A1 can be satisfactorily attached to the document. 1c, 1d (upper right corner 1a, upper left corner 1b, lower right corner 1c, lower left corner 1d) and 1e, 1f (perforation line 6) near both ends of the perforation line 6 of the first piece A1. The upper right side portion and the upper left side portion thereof. Hereinafter, in the first piece A1, the vicinity portion 1e and the vicinity portion 1f of both end portions of the perforation line 6 are referred to as the upper right side portion 1e and the upper left side portion of the perforation line 6. It is provided at least in 1f). However, the entire back surface of the first piece A1 of the lower base material 1 may be a non-adhesive surface or an adhesive surface.
In the illustrated example, adhesive surfaces are provided at least 6 positions (four corners 1a to 1d, an upper right side portion 1e and an upper left side portion 1f of the perforation line 6) of the substantially rectangular lower base material 1. By providing the adhesive surface in this way, the multilayer label A can be attached so that the multilayer label A and the first piece A1 are not rolled up from the adherend and the document.
The non-adhesive surface is provided in addition to the adhesive surface. The non-adhesive surface is provided on the back surface of the lower base material 1 at most in a region excluding the six portions 1a to 1f.

In the illustrated example, the adhesive surface includes the upper right corner portion 1a and the upper left corner portion 1b of the lower base material 1, and the entire lower portion of the lower base material 1 including the upper strip-shaped region of the perforation line 6 with reference to the perforation line 6. It is provided in. The non-adhesive surface is provided on the remaining portion (upper portion of the lower substrate 1) of the back surface of the lower substrate 1 excluding the upper right corner portion 1a, the upper left corner portion 1b, and the lower portion. The lower portion of the lower base material 1 includes a lower right corner portion 1c and a lower left corner portion 1d of the lower base material 1, an upper right side portion 1e and an upper left side portion 1f of the perforation line 6, and these four portions 1c to It corresponds to the area surrounded by 1f. The lower portion of the lower base material 1 includes a perforation line 6 formed on the multilayer base material 1. The upper portion of the lower base material 1 corresponds to a region further above the upper strip-shaped region of the perforation line 6.
In FIG. 2, of the lower portion (shown by shading) of the lower base material 1, at least the lower right corner portion 1c and the lower left corner portion 1d provided with the adhesive surface, and the upper right corner portion 1e of the perforation line 6 and the upper right corner portion 1e. The range of the upper left portion 1f is separated by a alternate long and short dash line.
In the illustrated example, between the upper right corner 1a and the upper right corner 1e of the perforation line 6, between the upper right corner 1a and the upper left corner 1b, and between the upper left corner 1b and the upper left corner 1f of the perforation line 6. There are non-adhesive surfaces between them.

The method for forming the adhesive surface and the non-adhesive surface on the back surface of the lower base material 1 is not particularly limited, and a known method can be adopted.
For example, by applying the pressure-sensitive adhesive only to the region where the pressure-sensitive adhesive surface is provided, a non-adhesive surface (the back surface of the pressure-sensitive adhesive layer 31) and a non-adhesive surface (the back surface of the lower base material 1 itself) can be formed.
Since the adhesive surface and the non-adhesive surface can be formed relatively easily, by providing the pressure-sensitive adhesive layer 71 on the back surface of the lower base material 1 and providing the masking layer 72 on the back surface of the pressure-sensitive adhesive layer 71, the lower base material 1 can be formed. An adhesive surface and a non-adhesive surface can be formed on the back surface.
Specifically, as shown in FIGS. 2 to 4, a solid pressure-sensitive adhesive layer 71 is formed on the entire back surface of the lower base material 1, and a non-adhesive surface is formed on the back surface of the pressure-sensitive adhesive layer 71. A masking layer 72 is formed on the portion. In the region where the masking layer 72 is provided, the back surface of the pressure-sensitive adhesive layer 71 is not exposed and becomes a non-adhesive surface.
By forming the masking layer 72 relatively thick, the adhesive force of the pressure-sensitive adhesive layer 71 can be concealed, and a non-adhesive surface that cannot be substantially attached to the adherend can be formed.
As the pressure-sensitive adhesive forming the pressure-sensitive adhesive layer 71 and the masking agent forming the masking layer 72, the above-mentioned ones can be appropriately selected and used.

<Products with labels>
The multilayer label A of the present invention is used by being attached to an appropriate adherend.
The adherend is not particularly limited, and various containers such as cup-shaped containers, bottle-shaped containers containing beverages, containers containing cosmetics, and containers containing seasonings and foods are typical. Illustrated. However, the adherend is not limited to the container in which the contents are stored, and may be the product itself such as a machine part.
The adherend surface of the adherend may be flat, square, or curved.
The labeled product B shown in FIG. 8 has a bottle-shaped container 9 (commodity) in which a beverage or the like is stored, and a multilayer label A attached to the container 9.
The container 9 has a body portion 91, a cap portion 93, and a shoulder portion 92 between the body portion 91 and the cap portion 93. The shoulder portion 92 has a shorter peripheral length on the cap portion 93 side than the body portion 91 side, and therefore the shoulder portion 92 is recessed inward from the body portion 91. The body portion 91, the shoulder portion 92, and the cap portion 93 in the illustrated example are circular in the top view, but the body portion 91 and the shoulder portion 92 are not circular in the top view (for example, rectangular in the top view). May be good.
A label other than the multilayer label of the present invention (hereinafter referred to as another label, not shown) may be attached to the container 9. Other labels include conventionally known shrink labels, stretch labels, wrap labels, in-mold labels, tack labels, and the like.

As shown in FIG. 8, the multilayer label A is detachably attached to the body 91 of the container 9 via the adhesive surface.
The multilayer label A may be affixed on the surface of the other label (not shown) attached to the container 9.
Since the adhesive surfaces of the multilayer label A are provided at least at the four corners 1a to 1d and the upper right side portion 1e and the upper left side portion 1f of the perforation line 6, the multilayer label A is attached along the container 9. Can be done. In particular, due to such an adhesive surface, the multilayer label A can be attached along the cylindrical body portion 91 (the adherend has a curved surface). In FIG. 8, the area where the adhesive surface is provided is shaded for convenience (the same applies to FIGS. 9A, 10A and 12).
The multilayer label A of the present invention can be formed in a relatively large area, and the second display 5 and the general display can be represented by a larger area and a larger area.

The multi-layer label A of the present embodiment can participate in the prize application by either the label sending type application or the HP access type application.
Specifically, the purchaser who purchased the labeled product B is displayed on the surface of the multilayer label A (the surface of the upper base material 2 and the surface of the region of the lower base material 1 in which the upper base material 2 is not laminated). Participate in the sweepstakes application according to the general label such as the written explanation.
For example, a purchaser who desires a label sending type application divides the multilayer label A by using the perforation line 6 as shown in FIG. 9A. By the division, as shown in FIG. 3B, the multilayer label A is divided into the first piece A1 and the second piece A2. Since there are non-adhesive surfaces between the upper right corner 1a and the upper right side 1e of the perforation line 6 and between the upper left corner 1b and the upper left side 1f of the perforation line 6, for example, the upper right The first piece A1 can be easily raised by inserting a fingertip from the corner portion 1a and the upper right portion 1e of the perforation line 6 (see FIG. 6A).
In the illustrated example, the multilayer label A as it is attached to the product is divided into the first piece A1 and the second piece A2, but after the entire multilayer label A is peeled off from the product, the multilayer label A is divided into the first piece A1 and the second piece A2. Label A may be divided into a first piece A1 and a second piece A2.

The first piece A1 separated from the multi-layer label A shows a second display 5 containing information for applying for a prize by sending documents. This first piece A1 can be used as an application piece.
Further, the first piece A1 includes adhesive surfaces provided on the upper right corner portion 1a and the upper left corner portion 1b of the lower base material 1, the upper right corner portion 1e and the upper left corner portion 1f of the perforation line 6. (See FIG. 10 (a)). Therefore, the first piece A1 can be neatly attached to a document such as a postcard or an envelope. After pasting the first piece A1 on a document such as a postcard, you can apply for the sweepstakes by sending the document to the product provider through a delivery company such as mail or home delivery.
Since the first piece A1 obtained by dividing the multilayer label A has a smaller area than the multilayer label A, the space for attaching the first piece A1 to the document is small, and the first piece A1 can be easily attached. Become.

Since the perforation line 6 is formed without crossing the second display 5, it is possible to prevent a part of the second display 5 from being chipped at the time of division. Therefore, since the first piece A1 is provided with the second display 5 (information required for the label sending type application) as it is, the label sending type application can be performed without any trouble.
Further, since the perforation line 6 is provided so as to cross the first display 4, when the multilayer label A is divided along the perforation line 6, the first display 4 (particularly the two-dimensional code 41) becomes the first piece. It is divided into a portion remaining in A1 and a portion remaining in the second piece A2 (see FIG. 10).
Therefore, after the multilayer label A is divided, it becomes impossible to make an HP access type application or it becomes difficult to make an HP access type application, and it is possible to prevent double application.

On the other hand, as shown in FIG. 11, the purchaser who desires the HP access type application peels off the peeling region 22 of the upper base material 2 to make the first display 4 manifest. Since the first display 4 can be visually recognized by peeling off the peeling area 22, the prize can be applied for by reading the two-dimensional code 41 with a reader such as a smartphone and accessing the homepage of the product provider or the like.
If the first display 4 includes the prize application serial number 42, or if the first display 4 contains only the prize application serial number 42, the purchaser must access the homepage and enter the serial number 42. You can apply for the sweepstakes.
In the illustrated example, the peeling region 22 is peeled off from the multilayer label A in the state of being attached to the product, but after the entire multilayer label A is peeled off from the product, the multilayer label A is peeled off. The area 22 may be peeled off.

By the way, depending on the purchaser, after the peeling region 22 is peeled off and the HP access type application is made as described above, the multilayer label A is divided at the perforation line 6 to obtain the first piece A1 and the first piece thereof. It is also assumed that double application will be made by using A1 to apply for label sending type.
In order to determine the presence or absence of such double application, the product provider or the like with respect to the first piece A1 sent to the product provider or the like, as shown in FIG. 10 (b), the upper base material 2 (peeling). The rest of the region 22) is peeled off to reveal the first display 4. Since the perforation line 6 is formed without crossing the serial number 42, the serial number 42 is provided as it is on the first piece A1. Based on this serial number 42, the product provider or the like can check whether both the application to the homepage and the application for documents have been made.

<Modification example>
In the labeled product B, the entire multilayer label A is attached to the body 91 of the container 9 which is an adherend. For example, the multilayer label A is partially floated from the adherend. It may be a labeled product B to which A is affixed.
For example, the labeled product B shown in FIG. 12 has a bottle-shaped container 9 (product) in which a beverage or the like is stored, and a multilayer label A attached to the container 9. The lower portion A4 of the multilayer label A is detachably attached to the body portion 91 (adhesive body) via the adhesive surface, and the upper portion A3 of the multilayer label A is separated from the body portion 91 in a floating state. For example, the upper portion A3 of the multilayer label A protrudes above the body portion 91 (commodity), and the back surface of the upper portion thereof rises away from the shoulder portion 92 (recessed portion).
As described above, the upper portion of the lower base material 1 (corresponding to the upper portion A3 of the multilayer label A) is a non-adhesive surface as a whole except for the upper right corner portion 1a and the upper left corner portion 1b, so that the upper portion A3 Even if you float the label, it is difficult for dust to adhere to the back surface. On the other hand, since the lower portion of the lower base material 1 (corresponding to the lower portion A4 of the multilayer label A) is an adhesive surface as a whole, the multilayer label A can be used even when the upper portion A3 is floated and projected. It can be pasted without dropping from the product.
Further, the multilayer label A to which the upper portion A3 is attached while floating from the product can easily pick the upper portion A3, so that the upper portion A3 can be easily separated by the perforation line 6 and the multilayer label A is pulled. It can be easily peeled off.

Hereinafter, a second embodiment of the present invention will be described. In the description thereof, configurations and effects different from those of the above-described embodiments will be mainly described, and terms or symbols are used as they are for similar configurations. The description of the configuration may be omitted.

[Second Embodiment]
The multilayer label A of the second embodiment is characterized in that a cut 8 is formed in the upper base material 2.
With reference to FIG. 13, the multilayer label A of the second embodiment is laminated on the lower base material 1 having an adhesive surface on the back surface and the front surface side of the lower base material 1 as in the first embodiment. It has a multilayer base material having an opaque upper base material 2, and a perforation line 6 provided on the multilayer base material.
The upper base material 2 includes a non-peeling region 21 and a peeling region 22. The second display 5 is represented on the surface of the upper base material 2. The first display 4 is represented on the lower base material 1. A perforation line 6 is provided so that the multilayer base material can be divided into two in the first piece A1 and the second piece A2.
A cut 8 is formed in the plane of the upper base material 2. The cut 8 serves as a starting point for dividing the upper base material 2 when the peeling region 22 is peeled off.
The cut 8 is obtained by cutting only the upper base material 2, and the lower base material 1 is not formed with the cut 8 corresponding to the cut 8 formed in the upper base material 2.
The cut 8 is formed, for example, from the edge of the upper base material 2. In a preferred example, the cut 8 is formed from one edge of the upper substrate 2 (this edge is not the edge included in the non-peeling region 21), more preferably with the non-peeling region 21 as shown in the illustrated example. Is formed from the opposite edge.

The multilayer label A of the second embodiment is also used by being attached to an adherend such as a product.
In the multilayer label A in which the upper base material 2 has a cut 8 formed, when the peeling region 22 is to be peeled off, the peeling region 22 of the upper base material 2 is divided from the end of the cut 8 and a crack is formed in the peeling region 22. Occurs. Therefore, when the peeling region 22 is completely peeled off, at least the peeling region 22 is separated into two regions, so that it is easy to confirm whether or not the peeling region 22 has been peeled off and visually recognize it. As described above, the formation of the cut 8 provides the peeling region 22 with a peeling discriminating function for visually discriminating whether or not the peeling region 22 has been peeled off.
For example, when the upper base material 2 (the rest of the peeling region 22) of the first piece A1 sent by the label sending type application is separated into two regions, the purchaser may have multiple layers for the product provider or the like. It can be easily seen that the peeled region 22 of the label A has been peeled off. Upon receiving such a first piece A1, the product provider or the like can determine that there is a high possibility of double application, and checks whether or not double application is made according to the above procedure. According to the present embodiment, the first piece A1 having a high possibility of being double-applied and the first piece A1 having a low possibility of being double-applied can be selected, so that the double-application check work can be reduced.

[Third Embodiment]
The multilayer label A of the third embodiment is characterized in that a temporary fixing portion is provided in order to prevent the upper base material 2 from being inadvertently rolled up.
With reference to FIGS. 14 and 15, the multilayer label A of the third embodiment has the lower base material 1 provided with the adhesive surface on the back surface and the front surface side of the lower base material 1 as in the first embodiment. It has a multilayer base material having an opaque upper base material 2 laminated to the above, and a perforation line 6 provided on the multilayer base material.
The second display 5 is represented on the surface of the upper base material 2. The first display 4 is represented on the lower base material 1. A perforation line 6 is provided so that the multilayer base material can be divided into two in the first piece A1 and the second piece A2.
The upper base material 2 is composed of a non-peeling region 21 and a peeling region 22, and a temporary fixing portion 29 is provided in a small part in the peeling region 22. In FIG. 14, dots are attached to the non-peeling region 21 and the temporary fixing portion 29 for convenience.
The temporary fixing portion 29 is provided as a spot on the side portion of the peeling region 22.
For example, as shown in FIG. 15, by forming a portion having no masking layer 32 on the side portion of the peeling region 22, the pressure-sensitive adhesive layer 31 is directly strongly adhered to the lower base material 1 in that portion. do. The portion strongly adhered in spots is the temporary fixing portion 29. By providing the temporary fixing portion 29 in the plane of the peeling region 22, it is possible to prevent the peeling region 22 from being inadvertently peeled from the lower base material 1. Although the temporary fixing portion 29 is a portion that is strongly adhered, the temporary fixing portion 29 is a large obstacle when the peeling region 22 is manually peeled off because the area is a spot-like portion having a very small area. It doesn't become.

[Other Embodiments]
In each of the above embodiments, the multi-layer label A used as a campaign label has been illustrated, but the multi-layer label A of the present invention is not limited to this application, and may be used, for example, as a character label, a pharmaceutical label, application recipe information, or the like. You can also.
When used for purposes other than the campaign label, the information represented by the first display 4 and the second display 5 is changed to appropriate information according to the respective uses.

1 Lower base material 1a, 1b, 1c, 1d Corner parts of the lower base material 1e, 1f Near both ends of the perforation line of the first piece 2 Upper base material 21 Non-peeling area 22 Peeling area 4 First display 41 Two-dimensional code (first display)
42 serial number (first display)
5 2nd display 6 Perforation line 8 Cut A Multi-layer label A1 1st piece A2 2nd piece B Labeled product

Claims (5)

A multilayer base material having a lower base material provided with an adhesive surface on the back surface and an opaque upper base material laminated on the front surface side of the lower base material.
It has a perforation line that is provided on the multilayer base material and penetrates in the thickness direction of the multilayer base material.
The upper base material is peeled off from a non-peeling region that is non-peelablely adhered to one edge of the lower base material and a region other than the non-peeling region that is peelably adhered to the surface of the lower base material. Area and consists of
The first display is shown in a state where it can be visually recognized from at least one of the front surface of the lower base material corresponding to the peeling region of the upper base material and the back surface of the peeling region of the upper base material.
The second display is displayed in a state where it can be visually recognized from the surface of the upper base material.
The perforation line is provided at a position where the multilayer base material can be divided into two in the first piece including the non-peeling region and the second display and the second piece not including the non-peeling region and the second display. There is a multi-layer label. The lower base material is formed in a substantially rectangular shape in a plan view.
An adhesive surface and a non-adhesive surface are provided on the back surface of the lower base material.
The adhesive surface is provided at least at four corners of the lower base material and at least in the vicinity of both ends of the perforation line of the first piece.
The multilayer label according to claim 1, wherein the non-adhesive surface is provided on a non-adhesive surface other than the adhesive surface of the first piece. The multilayer label according to claim 1 or 2, wherein the upper base material is formed with a cut that serves as a starting point for dividing the upper base material when the peeled region is peeled off. The first display contains information for accessing a specific URL and applying for a prize.
The multi-layer label according to any one of claims 1 to 3, wherein the second display contains information for applying for a prize by sending documents. The first display includes a two-dimensional code and a serial number.
The multilayer label according to any one of claims 1 to 4, wherein the perforation line is provided at a position not crossing the second display and the serial number but crossing the two-dimensional code.

Images