JP2020129375A - Advertisement delivery method and advertisement delivery system using the method - Google Patents

Abstract

To provide a mechanism to provide in-stream advertisements (videos) with high advertising effectiveness.SOLUTION: The advertisement delivery method generates a transparent frame so as to overlap a video playback frame of a web-based video player that plays a browsing video that is displayed on a terminal and that a user is attempting to view, selects, when the user clicks within the transparent frame, an in-stream advertisement to be played back from a plurality of in-stream advertisements based on a browsing history of the user and data held by an advertisement video management site that manages advertisement information, plays back the in-stream advertisement, displays a skip button for the in-stream advertisement together with the in-stream advertisement after elapse of a predetermined time, allows the user to play the browsing video by clicking the skip button, and displays a landing page that introduces advertising products and services on the terminal as the user clicks a portion other than the skip button within the in-stream advertisement.SELECTED DRAWING: None

Description

The present invention relates to an advertisement distribution method and an advertisement distribution system using the method, and more particularly, to a distribution method of an in-stream advertisement (pre-roll advertisement, mid-roll advertisement, post-roll advertisement) reproduced in a video player, and a method thereof. The present invention relates to an advertisement distribution system using.

A wide variety of video contents are uploaded on the Internet and distributed as shared video contents from various websites. Particularly, in recent years, the number of tools and devices for capturing images has become easy to use, and the number has increased as ordinary people easily upload image contents. In addition to providing such shared video content, there is a method of using content information such as moving images as an advertising medium. In providing shared video content requested by a viewer (user), the material to be advertised is displayed and reproduced, and an advertisement (advertisement or sales promotion) of a product or service is performed.

The advertising material is, for example, a "display ad" that displays a video ad on the upper right side of the browsed video (shared video content), or a semi-transparent advertisement that is displayed at the bottom of the browsed video. There is an "overlay ad" that is displayed within the area. The display advertisement has an advantage that it is displayed without hindering the viewing of the browsed video by the user. On the other hand, the overlay advertisement is embedded in a specific part of the video, and the video is played back by the click of the viewer, so there is an advantage that you can continue watching the video even if it is displayed, but if there is information you want to see at the bottom of the video Has the disadvantage of stressing the viewing user.

In-stream ads that play videos include pre-roll ads that play an ad just before the user watches the video, mid-roll ads that play while the user wants to watch the video, and posts that play after watching the viewed video. There is a roll ad. Since mid-roll ads and post-roll ads are displayed only for relatively long main videos, pre-roll ads that are played before playback are now mainstream.

The following non-patent document 1 is a website (URL) of YouTube, which is a major video distribution platform. As seen on such websites, YouTube video viewers are only authorized to play stalled ads by the video distribution site administrator. In addition, there are innumerable shared video contents uploaded on the Internet, but the video viewers are provided only to videos stored in a database on YouTube.

Depending on the content and timing of the advertisement information, the in-stream advertisement is unnecessary and sometimes uncomfortable for the user who is browsing the website information, and even if the advertisement video is displayed before the browsing video is played, the advertisement is not displayed. There is a problem that the user does not watch as much as the main (sponsor) expects and the advertisement effect cannot be obtained. Therefore, for in-stream advertising, there is a charging system in which an advertiser (sponsor) pays an advertising fee to a media operator (operator of an in-stream advertising site) according to the result of the advertisement. This billing system is based on whether the viewer of the advertisement video displayed on the website has transitioned to the landing page displayed by clicking on the advertisement video, or on the transitioned landing page, purchasing products or registering for services. According to whether or not a so-called conversion is performed, the operator of the website is paid a fixed rate.

In order to solve this problem, the technique described in Patent Document 1 described below is a technique in which a viewer of shared video content (hereinafter sometimes referred to as a “user”) can view the content for free using a terminal device. Ask the user for a questionnaire related to the advertisement displayed before the display, in the middle of the content. Then, the display control device causes the user terminal to display the continuation of the content based on the answer to the questionnaire by the user. That is, it discloses a technique in which the user controls the display so that the continuation of the content cannot be viewed unless the user answers the questionnaire. However, many users find the questionnaire provided by the technique described in Patent Document 1 to be bothersome, and the advertising effect of such technique seems to be limited.

In Patent Document 2 below, in an advertisement on the Internet, not only the advertisement creative needs to be attractive to the viewer so that the viewer can be interested, but also purchase of a product on the landing page displayed. It is important that the landing page is also attractive so that users can get it (Ad performance varies depending on the combination of ad creative and landing page), so we evaluate the suitable combination of ad creative and landing page. As a technology to do so, the conversion amount is aggregated for each medium in which the advertising creative is displayed, and a technology for setting the display frequency for each combination of the advertising creative and the landing page for each medium is disclosed based on the conversion amount for each medium. There is. However, even if the advertisement creative is attractive, there are few users who aim to browse the advertisement creative itself, and users who are not interested in the advertisement product or service do not transit to the landing page of the advertisement. The result of the advertisement is whether or not it is possible to provide the advertisement moving image that meets the interest of the user who has accessed the browsed moving image, and it seems that the publication effect of the technique described in Patent Document 2 is limited.

https://www.youtube.com/intl/ja/yt/advertise/how-it-works/ 2019.01.04 JP 2015-184753 JP JP 2016-76176 JP

As a result of intensive studies on the above-mentioned problems, the present inventors have found that in order to carry out effective in-stream advertisement, first, the user is not limited to a specific video distribution site, and is compatible with the video that the user wants to browse. We have come to the idea that it is necessary to provide good in-stream advertising.

Therefore, the object of the present invention is not limited to a specific video distribution site, and introduces a myriad of shared video contents uploaded on the Internet, and fills the frame of the video player of the user terminal very easily and easily (almost It is to provide a mechanism for playing in-stream advertisement videos (without a gap). Another object of the present invention is to provide a mechanism for providing an in-stream advertisement having a high advertising effect by providing an in-stream advertisement that is considered to be of interest to the user and is compatible with the browsed video together with the browsed video.

The present invention for solving the above-mentioned problem is an advertisement distribution method for displaying advertisement information on a display unit of a terminal of a user who is connected via a network,
A transparent frame is generated so as to overlap the video playback frame of the web-based video player that plays the browsed video that the user is trying to view displayed on the terminal,
An in-stream advertisement that is reproduced from a plurality of in-stream advertisements from the browsing history of the user and the data held by the advertisement video management site that manages the advertisement information when the user clicks in the transparent frame To play the in-stream advertisement,
Display a skip button of the in-stream advertisement together with the in-stream advertisement after a predetermined time has passed,
By enabling the user to play the browsed video, by clicking the skip button,
An advertisement distribution method characterized by displaying a landing page introducing an advertisement product/service on the terminal by clicking in the in-stream advertisement other than the skip button.

According to this advertisement distribution method, the number of shared video contents uploaded to the Internet can be introduced because the advertisement distribution method is not limited to a specific video distribution site. Then, by creating a transparent frame that overlaps the video playback frame of the web-based video player that plays the browsed video displayed on the user's terminal, as if it were an in-stream advertisement on the video distribution site, and It is possible to provide in-stream advertisements that are highly likely to be of interest to users. Moreover, since the in-stream advertisement can be skipped by the skip button displayed after a predetermined time has passed, the stress on the user can be reduced. Furthermore, a user who is interested in in-stream advertising can easily transition to a landing page that introduces the advertiser's products/services, so that the advertising effect can be enhanced.

According to the present invention, by the artificial intelligence inference mechanism, various data held by the browsing history of the user and the in-stream advertisement management server, for example, information about the user obtained from the Internet, a reproduction ratio of each in-stream advertisement, and the like. The in-stream advertisement that the user is likely to be interested in is selected based on the relationship with the category (genre, division, type) of the browsed moving image. As a result, the advertising effect can be further enhanced. In addition, it is preferable that the terminal controls the reproduction of the in-stream advertisement depending on the presence or absence of the history of reproducing the in-stream advertisement within a predetermined time.

By such control, for example, when the user visits the video introduction site multiple times in a short time and plays the in-stream advertisement, the browsed video can be played without playing the in-stream advertisement. This can reduce the stress on the user. In addition, it is possible to enhance the advertising effect by associating a plurality of in-stream advertisements with the viewed video and changing the reproduction ratio of the plurality of in-stream advertisements.

The present invention provides a plurality of moving image distribution sites for distributing moving images, a moving image introducing site that introduces moving image of the moving image distributing site to a display unit of a terminal of a user who is connected via a network, and the moving image introducing site includes the moving image. And an in-stream advertisement management server that controls the reproduction of in-stream advertisements,
The in-stream advertisement management server generates a transparent frame so as to substantially overlap the frame of the video player of the display unit for reproducing the browsed video that the user intends to browse,
When the inside of the transparent frame is clicked, it is reproduced from a plurality of in-stream advertisements from the browsing history of the user and the data internally held or the data stored in the external server connected via the network. Means to select and play in-stream ads to
A means for displaying a skip button for the in-stream advertisement after a predetermined time has elapsed since the in-stream advertisement was reproduced;
A means for deleting the transparent frame by clicking the skip button to enable reproduction of a moving image that the user intends to view;
In the in-stream advertisement, a part other than a skip button is clicked, and a means for displaying a landing page introducing the advertisement product/service on the terminal is provided, an advertisement distribution system, Is.

It is preferable to control the reproduction of the in-stream advertisement by the presence/absence of the history of reproducing the in-stream advertisement within a predetermined time and/or the inference mechanism of artificial intelligence. In addition, it is preferable to include a unit that changes a reproduction ratio of each in-stream advertisement among a plurality of in-stream advertisements reproduced on the terminal according to a category of the browsed moving image, a user's sex, age, and the like.

INDUSTRIAL APPLICABILITY According to the present invention, not only limited to a specific video distribution site, but also an infinite number of shared video contents uploaded on the Internet are introduced, and an in-stream advertisement is extremely easily and simply combined with a video player frame of a user terminal. It is now possible to provide a mechanism for playing video. Further, by providing the in-stream advertisement that is compatible with the browsed video, it is possible to provide a mechanism for providing the in-stream advertisement having a high advertising effect.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings of the embodiments. FIG. 1 is a block diagram showing a schematic configuration of an in-stream advertisement distribution system 1 according to an embodiment of the present invention. The in-stream advertisement delivery system 1 includes a movie introduction site (in-stream advertisement site) 20, a movie delivery site 30 that delivers movies that are shared video content uploaded on the Internet, and in-stream advertisement management that manages in-stream advertisements. A system 40, an advertisement result management system 50 for managing the results of advertisements, an advertisement video management site (AI processing system) 60, and a viewer (user) 10 who accesses a video introduction site (in-stream advertising site) 20. Is configured.

The video introduction site 20 is a site that introduces shared video content uploaded on the Internet, but is also a site that causes an in-stream advertisement to be played on the user's terminal display unit at the same time. When the user 10 clicks the play button of the shared video content (browsing video) introduced by the video introduction site 20, the in-stream advertisement selected by the advertisement video management site 60 under the certain requirements described later is displayed by the video player. It is played in the browsing video playback frame.

The video distribution site 30 is a site that distributes the browsed videos introduced by the video introduction site 20, such as YouTube and Nico Nico Douga. Such as Tokyo Motion. The moving image distribution site 30 is not limited to these major moving image distribution sites, but may be any site that is uploaded on the Internet and stored in the database as shared image content.

The in-stream advertisement management system 40 manages the in-stream advertisement on the video introduction site 20. The in-stream advertisement management system 40 includes an in-stream advertisement management server 100, an in-stream advertisement moving image server 200, and a site cooperation unit 300.
The in-stream advertisement management server 100 manages data to be sent to the video introduction site 20, for example, data necessary for displaying an advertisement properly, such as the size of a video playback frame. The in-stream advertisement moving image server 200 introduces the advertisement moving image or the still image stored in the in-stream advertisement moving image server 200 based on the data from the in-stream advertisement managing server 100, together with the control of the in-stream advertisement managing server 100. Send to site 20.
The site cooperation unit 300 cooperates with the video introduction site 20, the in-stream advertisement management server 100, and the advertisement video management site (AI processing system) 60, and in addition to the data obtained at the video introduction site 20, information that can be collected from the Internet. (History, gender, etc.) is sent to the advertisement video management site 60. Also, the in-stream advertisement to be reproduced on the video site 20 is sent from the advertisement video management site 60 to the video introduction site 20.

The in-stream advertisement management server 100 includes an advertisement data setting unit 110, a user interface setting unit 120, an in-stream advertisement display interval setting unit 130, an advertisement distribution setting distribution unit 140, a video introduction site data management unit 150, a video still image interlocking unit 160. , An advertisement status detection unit 170 and a total data integration unit 180.

The in-stream advertisement data setting unit 110 is a management number setting unit of the video introduction site 20. More specifically, "x" of the script "https:,,srv1.aaacompany.net/x/load.js" described in the video introduction site is set. The user interface setting unit 120 sets the size and click range of the skip button displayed on the user's terminal.

The in-stream advertisement display interval setting unit 130 determines whether the in-stream advertisement can be played for each video posting site, for example, if there is a history of playing the in-stream advertisement within 24 hours on the video introduction site A, the in-stream advertisement is displayed. Allows viewing videos to be played without playing advertisements. On the other hand, in the video introduction site B, if there is a history of playing the in-stream advertisement within 12 hours, the in-stream advertisement is not played, but if 12 hours or more have passed, it is only after playing the in-stream advertisement. This is a setting unit that sets a time such as not being able to transition to the reproduction of the browsed moving image.

The advertisement distribution setting distribution unit 140 sets an undeliverable in-stream advertisement and a distributable in-stream advertisement for each video introduction site 20, and at a ratio of a plurality of distributable in-stream advertisements. Is a setting unit for setting the ratio of whether to reproduce. For example, the distribution ratio is changed according to the age group, sex and hobbies of users who visit the site. Alternatively, the distribution ratio of the in-stream advertisement having a high matching ratio may be changed. The advertisement distribution setting distribution unit 140 does not necessarily have to be provided in the in-stream advertisement management server 100, and may be provided in the advertisement video management site 60 as an inference mechanism of artificial intelligence, for example.

The video introduction site data management unit 150 is a setting unit that sets the size of the skip button displayed in the in-stream advertisement, the size of the playback frame, the display position of the skip button, and the like. The moving image/still image interlocking unit 160 is a setting unit that sets still image data to be displayed when the in-stream advertisement ends for each moving image introducing site 20. This is a still image that prompts the user to transition to the landing page of the advertisement when the in-stream advertisement ends. After the moving picture has finished playing, if there is no terminal still image, the last screen is the first screen of the moving picture or the last moving picture screen. However, the transition rate to the landing page can be increased by displaying a still image in which the viewer is interested in after the moving image ends. Further, in the case of an in-stream advertisement moving image, a still image is displayed to clearly inform that the advertisement moving image has ended.

The advertisement status detection unit 170 is a detection unit that detects whether the budget limit is exceeded based on the number of times the in-stream advertisement is played, the number of transitions to the landing page, and the number of times the product/service is viewed on the landing page. The aggregated data integration unit 180 aggregates and integrates the data of the in-stream advertisement moving image server 200 and outputs the number of times the in-stream advertisement has been played and the number of transitions from the in-stream advertisement to the landing page. The aggregated data integration unit 180 transmits the aggregated data to the advertisement result management system 50 that manages the advertisement results. The advertisement publisher can grasp the advertisement performance by the advertisement performance management system 50.

The moving image data unit 210 is a data unit that stores the data of the advertising moving image provided by the advertiser. The data of the in-stream advertisement displayed on the video introduction site 20 is stored here.

The still image data unit 220 is a data unit that stores a terminal still image. As described above, after the moving image has been reproduced, a still image for increasing the transition rate to the landing page is stored by displaying a still image in which the viewer is interested in.

The aggregation unit 230 is a data unit that aggregates and stores the number of times a video advertisement is generated and the number of transitions to a landing page. The data from the tallying unit 230 is sent to the tallying data integrating unit 180 and becomes the advertising achievement management data.

The advertisement result management system 50 is a system provided by an advertiser, an advertising agency, or the like, and a user who has made a transition to a landing page has performed user registration on the advertiser's site or purchased a product/service. This is a system that manages data such as

The advertisement moving picture management site 60 manages the advertisement moving picture stored in the in-stream advertisement moving picture server 200 and selects an in-stream advertisement that can be of interest to the user who has accessed the moving picture introduction site 20. In-stream advertisements are selected by the user information (history, gender, access site, etc.) obtained from the Internet and data held by the advertisement video management site, for example, information on past advertisement results (number of transitions to landing pages, Based on data such as purchase history, conversion rate for each in-stream advertisement, in-stream advertisement distribution ratio, etc.), it is performed by an artificial intelligence inference mechanism.

FIG. 2 is a diagram visually showing an operation of reproducing an in-stream advertisement. As shown in FIG. 2A, the web page of the video introduction site 20 includes a script that defines the size of the video playback frame, its position, etc., and the introduction video is displayed on the viewer's terminal.

Here, as shown in FIGS. 2B and 2C, a transparent frame 23 is generated so as to overlap the browsing moving image reproduction frame of the moving image introduction site 20 with almost no space. Therefore, even if the user 10 clicks the play button of the browsed video 22, the playback of the browsed video is not started. When the user clicks inside the transparent frame 23 including the play button, the in-stream advertisement (pre-roll advertisement in the present embodiment) is reproduced.

FIG. 3 is a diagram showing an in-stream advertisement 24 that is played when the user clicks in the transparent frame 23, a landing page that is displayed along with the playback of the in-stream advertisement, and the like. In the in-stream advertisement 24, a skip button is displayed after a predetermined time, for example, 6 seconds has elapsed from the start of reproduction. When the skip button is clicked, the in-stream advertisement ends, and the screen of the browsed moving image 22 originally displayed is displayed. At this time, the transparent frame 23 previously generated disappears, the play button for playing the moving image becomes valid, and the browsed moving image is played by clicking the play button by the user.

When a user who is interested in in-stream advertisement clicks anywhere in the in-stream advertisement, the display on the terminal transitions to the landing page. On the landing page, the advertiser's product or service is displayed as an ad creative. As described above, according to the present invention, since the in-stream advertisement is displayed within the moving image reproduction frame of the browsed moving image 22, the in-stream advertisement is reproduced like the in-stream advertisement of the moving image distribution site.

FIG. 4 is a flowchart showing a flow of reproducing an in-stream advertisement and a browsed moving image according to the embodiment of the present invention. First, the script of the home page of the video introduction site 20 is read (S1). Next, the browsing history of the user who has accessed the video introduction site 20 is checked to see if there is a history of playing the in-stream advertisement 24 within a predetermined time, for example, within 24 hours (S2).

If there is a history of playing the in-stream advertisement 24 within a predetermined time, a moving image that can be viewed and played is displayed. If there is no history of playing the in-stream advertisement within the predetermined time, it is checked whether or not there is a browsed video playback frame (S4), and if there is not, the script ends (plays the video) (S5). If there is a video playback frame, it is checked whether the video introduction site is under the control of this system (S6), and if it is not under control, the script ends (plays the video) (S7).

If the video introduction site is under control, information (history, sex, etc.) regarding the user who has accessed the video introduction site 20 is transmitted to the advertisement video management site 60 (S8). The advertisement moving image management site 60 has information related to the sent user and information stored therein, for example, information that has transited (landed) to the advertiser's site in the past, purchase history of products, etc., in-stream. Data such as browsing time for each advertisement is analyzed by an artificial intelligence inference mechanism, an in-stream advertisement that the user is likely to be interested in is selected, and an instruction is given to the in-stream advertisement management server 40 (S9), a transparent frame. Is generated, and a transparent frame is superposed on the moving image reproduction frame with almost no space (according to the moving image reproduction frame) (S10).

When the playback of the browsed video is clicked from the transparent frame generated above the video playback frame, the in-stream advertisement is played (S11), and the skip button of the in-stream advertisement is displayed and enabled after a fixed time, for example, 6 seconds from the playback. (S12).

When the inside of the in-stream advertisement other than the skip button is clicked (S13), a transition is made to the landing page, which is the site of the advertiser, and the advertisement site is displayed on the user's terminal (S14). When the skip button is clicked (S15), the transparent frame generated on the browsed moving image is erased (S16), and the browsed moving image can be reproduced (S17). If the skip button is not clicked, the in-stream advertisement is reproduced until the end, the transparent frame is erased (S14), and the browsed moving image can be reproduced (S18).

FIG. 5 shows an in-stream advertisement reproduced on the user's terminal, a reproduction ratio (distribution ratio) thereof, a URL of the advertiser's advertising site (landing page), and a still image displayed when the in-stream advertisement ends. It is the figure which showed the list. FIG. 5A shows the distribution ratio of in-stream advertisements (#1 to #5) reproduced on the video introduction site A (#1 is 10%, #2 is 30%, etc.), the respective advertisement URLs, and the in-stream advertisements. The still image (#1 is end.com, #2 is test.com, etc.) displayed when the stream advertisement is finished is shown.

FIG. 5B shows a distribution ratio of in-stream advertisements (#1 to #5) reproduced on the video introduction site B (#1 is 20%, #2 is 30%, etc.), respective advertisement URLs, and in-page advertisements. A still image (#1 is end.com, #2 is over.com, etc.) to be displayed when the stream advertisement is finished is shown.
In this way, by changing the in-stream advertisement to be reproduced for each video introduction site and changing the distribution ratio thereof, it is possible to enhance the advertising effect.

It is a block diagram showing a schematic structure of in-stream advertisement distribution system 1 concerning one embodiment of the present invention. FIG. 6 is a diagram visually showing an operation of playing an in-stream advertisement. It is a figure which shows an in-stream advertisement and the advertising website which changed. It is a flowchart which shows the flow of reproduction|regeneration of the in-stream advertisement and browsing moving image which concern on embodiment of this invention. It is a figure showing an in-stream advertisement and its distribution ratio.

1 In-stream advertisement distribution system 20 Video introduction site (in-stream advertisement site)
30 video distribution site 40 in-stream advertisement management system 50 advertisement result management system 60 advertisement video management site 100 in-stream advertisement management server 110 advertisement data setting unit 120 user interface setting unit 130 in-stream advertisement display interval setting unit 140 advertisement distribution setting distribution unit 150 Video introduction site data management unit 160 Video still image interlocking unit 170 Advertising status detection unit 180 Aggregation data integration unit 200 In-stream advertisement video server 210 Video data unit 220 Still image data unit 230 Aggregation unit 300 Site collaboration unit

Claims (7)

In an advertisement distribution method of displaying advertisement information on a display unit of a user's terminal connected via a network,
A transparent frame is generated so as to substantially overlap the video playback frame of the web-based video player that plays back the video that the user is trying to view displayed on the terminal,
When the user clicks in the transparent frame, an in-stream that is reproduced from a plurality of in-stream advertisements based on the browsing history of the user and the data held by the advertisement video management site that manages the advertisement information Select an advertisement,
Display a skip button of the in-stream advertisement together with the in-stream advertisement after a predetermined time has passed from the reproduction of the in-stream advertisement,
By enabling the user to play the browsed video, by clicking the skip button,
An advertisement distribution method characterized by displaying a landing page introducing an advertisement product/service on the terminal by clicking in the in-stream advertisement other than the skip button. The advertisement distribution method according to claim 1, wherein the in-stream advertisement is selected by an inference mechanism of artificial intelligence. 3. The advertisement distribution method according to claim 1, wherein the terminal controls the reproduction of the in-stream advertisement depending on whether or not there is a history of reproducing the in-stream advertisement within a predetermined time. 4. The reproduction ratio of each in-stream advertisement among a plurality of in-stream advertisements reproduced on the terminal is changed according to the category of the browsed moving image or the inference mechanism of artificial intelligence. Advertisement delivery method. A plurality of video distribution sites that distribute videos, a video introduction site that introduces the videos of the video distribution site to the display unit of the user's terminal connected via a network, the video and the in-stream advertisement on the video introduction site In an advertisement distribution system including an in-stream advertisement management server that controls the reproduction of
The in-stream advertisement management server generates a transparent frame so that the transparent frame overlaps the frame of the video player of the display unit that reproduces the moving image that the user intends to browse, without any gap.
When the inside of the transparent frame is clicked, an in-stream advertisement to be played back is selected from a plurality of in-stream advertisements based on the browsing history of the user and internally stored data, and is played back to the video player. Means and
A means for displaying a skip button for the in-stream advertisement after a predetermined time has elapsed since the in-stream advertisement was reproduced;
A means for deleting the transparent frame by clicking the skip button to enable reproduction of a moving image that the user intends to view;
An advertisement distribution system comprising: means for displaying a landing page that introduces an advertisement product/service on the terminal when a place other than a skip button is clicked in the in-stream advertisement. The advertisement distribution system according to claim 5, wherein the in-stream advertisement is selected by an inference mechanism of artificial intelligence. 7. The terminal comprises means for controlling the reproduction of the in-stream advertisement by the presence/absence of a history of reproducing the in-stream advertisement within a predetermined time or an inference mechanism of artificial intelligence. The advertisement distribution system described in.

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