JP2017138955A - Purchase activity management apparatus, purchase activity management method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To acquire and store information on customers and information on commodities purchased in real shops in association with each other.SOLUTION: A purchase activity management apparatus comprises: a terminal identifier receiving unit to receive a terminal identifier for identifying a user terminal; a terminal information storage unit to store, in a storage unit, terminal information including first time information and the terminal identifier; a commodity information receiving unit to receive shop purchased commodity information on commodities purchased by the user in a shop; a purchased commodity information storage unit to store, in the storage unit, purchased commodity information including second time information and the shop purchased commodity information; and an association adding unit to associate the terminal identifier and the shop purchased commodity information with each other if the first time information and the second time information are information indicating times close enough to satisfy a predetermined condition. The purchase activity management apparatus can acquire and store information on customers and information on commodities purchased in real shops in association with each other.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a purchasing activity management device for managing purchasing activities of a user's products and the like.

  Conventionally, there has been a technique for accumulating purchasing activities in electronic commerce and using them for recommendations and the like (see, for example, Patent Document 1 and Non-Patent Document 1).

Japanese Patent No. 5140289

"Information recommendation system basics", [online], [searched September 27, 2015], Internet [URL: http://gihyo.jp/dev/serial/01/information-recommendation-system/0005]

  However, in the prior art, customer information and product information purchased at an actual store are acquired in association with each other and cannot be automatically stored.

  Further, in the prior art, it is not possible to effectively use both information on the product purchased by one customer at the actual store and information on the product purchased by the one customer through electronic commerce. That is, in the prior art, for example, it is not possible to make a recommendation by using both information of a product purchased by one customer at an actual store and information on a product purchased by the one customer through electronic commerce.

  The purchasing activity management device according to the first aspect of the present invention is a terminal identifier receiving unit that receives a terminal identifier for identifying a user terminal transmitted from a user terminal, and information relating to the time at which the terminal identifier and the terminal identifier are received. A terminal information storage unit that stores terminal information having time information in a storage unit, a product information reception unit that receives store purchase product information related to a product purchased by a user at a store, store purchase product information, and store purchase product information. The purchased product information storage unit that stores the purchased product information having the second time information that is information about the received time in the storage unit, and the first time information and the second time information are close enough to satisfy a predetermined condition. Purchasing activity comprising a corresponding addition unit that associates the terminal identifier paired with the first time information and the store purchase product information paired with the second time information in the case of information indicating time It is a management apparatus.

  With this configuration, customer information and product information purchased at an actual store can be acquired and stored in association with each other.

Further, the purchasing activity management device of the second aspect of the present invention provides a corresponding addition unit for the first aspect,
Position where the first time information and the second time information are information indicating a time close enough to satisfy a predetermined condition, and the user terminal and the store terminal that transmitted the store purchase product information are close enough to satisfy a predetermined condition In the purchasing activity management device, the terminal identifier paired with the first time information and the store purchase product information paired with the second time information are associated with each other.
With this configuration, customer information and product information purchased at an actual store can be acquired in association with each other and stored.
In addition, the purchase activity management device of the third aspect of the invention includes a terminal position information receiving unit that receives first position information indicating the position of the user terminal and a user's purchase activity, relative to the second aspect of the invention. The second position information acquisition unit that acquires the second position information indicating the position, and the terminal information storage unit store terminal information including the terminal identifier, the first time information, and the first position information in the storage unit. The information accumulating unit accumulates the purchased merchandise information including the merchandise information, the second time information, and the second position information in the storage unit, and the correspondence adding unit determines the first time information and the second time information in advance. If it is information indicating a time that is close enough to satisfy the condition, and the first position information and the second position information are information indicating a position that is close enough to satisfy a predetermined condition, a terminal identifier that is paired with the first time information, Store purchase product information paired with second time information Is a purchasing activities management device attached response.

  With this configuration, customer information and product information purchased at an actual store can be acquired in association with each other and stored.

  The purchasing activity management device according to the fourth aspect of the present invention provides the purchase activity management device according to any one of the first to third aspects, wherein the storage unit is one or more online purchase items that are product information of products purchased by electronic commerce. One or more net purchase information having information and a terminal identifier is stored, a reception unit for receiving one terminal identifier, one or more net purchase product information and one or more store purchases paired with one terminal identifier A purchase activity management device further comprising a processing unit that performs predetermined processing using product information.

  With such a configuration, it is possible to effectively use both information on the product purchased by one customer at the actual store and information on the product purchased by the one customer through electronic commerce.

  Further, the purchasing activity management device of the fifth aspect of the invention further comprises a product information storage unit capable of storing one or more pieces of product information, and the processing unit is associated with one terminal identifier. A product information determination unit that determines one or more product information to be output using one or more online purchase product information and one or more store purchase product information, and a recommendation unit that outputs one or more product information It is a purchasing activity management device.

  With such a configuration, it is possible to make an appropriate recommendation using both information on the product purchased by one customer at the actual store and information on the product purchased by the one customer through electronic commerce.

  Moreover, the purchasing activity management apparatus of this 6th invention is a purchasing activity management apparatus with which a recommendation part transmits one or more goods information to the shop terminal which transmitted shop buying goods information with respect to 5th invention. .

  With such a configuration, it is possible to make an appropriate recommendation at the actual store using both information on the product purchased by one customer at the actual store and information on the product purchased by the one customer through electronic commerce.

  The purchasing activity management apparatus according to the seventh aspect of the present invention is a purchasing activity management apparatus according to the sixth aspect, wherein the recommendation unit prints one or more pieces of product information on a printer in the store.

  With this configuration, it is possible to print appropriate product information at an actual store using both information on the product purchased by one customer at the actual store and information on the product purchased by the one customer through electronic commerce. It becomes.

  The purchasing activity management device according to the eighth aspect of the invention relates to the sixth or seventh aspect of the invention, wherein the recommendation unit is a store that has transmitted store purchase product information when the terminal identifier receiving unit receives the terminal identifier. This is a purchasing activity management apparatus that transmits one or more product information to a terminal, or causes a printer in a store to print one or more product information.

  With such a configuration, it is possible to use appropriate information at the appropriate store at an appropriate timing using both information on the product purchased by one customer at the actual store and information on the product purchased by the one customer through electronic commerce. Is possible.

  Further, the purchasing activity management device of the ninth aspect of the invention is that, in contrast to the fifth aspect of the invention, when the recommendation unit receives access for electronic commerce from the terminal device corresponding to the terminal identifier, 1 is a purchasing activity management device that transmits one or more product information.

  With this configuration, it is possible to make an appropriate recommendation in electronic commerce by using both information on the product purchased by one customer at the actual store and information on the product purchased by the one customer through electronic commerce.

  According to the purchasing activity management device of the present invention, customer information and product information purchased at an actual store can be acquired and stored in association with each other.

Conceptual diagram of the information system in the first embodiment Block diagram of the information system Block diagram of the purchasing activity management device 4 A flowchart for explaining the operation of the purchasing activity management apparatus 4 The flowchart explaining the detail of the store purchase merchandise information matching process Flowchart explaining the recommendation process The flowchart explaining the detail of the terminal information matching process Flowchart explaining the second recommendation process Figure showing the same user information management table Figure showing the product information management table Figure showing the terminal information management table The figure which shows the store purchase commodity information management table The figure which shows the same store purchase commodity user management table Figure showing the purchase information management table Figure showing an example of the flyer Figure showing the same output example Overview of the computer system Block diagram of the computer system

  Hereinafter, an embodiment of a purchasing activity management device and the like will be described with reference to the drawings. In addition, since the component which attached | subjected the same code | symbol in embodiment performs the same operation | movement, description may be abbreviate | omitted again.

(Embodiment 1)
In the present embodiment, when a pair of a terminal identifier and a reception time received from a user terminal and a pair of information on a product purchased by the user at an actual store and a time are close enough to satisfy two conditions An information system having a purchasing activity management apparatus that stores terminal identifiers and product information in association with each other will be described.

  Further, in the present embodiment, in addition to the time information, the position information is also used, for example, even when there are a plurality of POS terminals, the terminal identifier and the product information are stored in association with high accuracy. An information system having a purchasing activity management apparatus will be described.

  Further, in the present embodiment, an information system having a purchasing activity management apparatus that performs processing such as recommendation using information on products purchased at an actual store will be described. In this embodiment, the recommendation is not only the transmission of product information to the user terminal, but also the transmission of product information to the store terminal held by the store clerk in the store, the printing of leaflets including product information, etc. including.

  FIG. 1 is a conceptual diagram of the information system in the present embodiment. The information system includes one or more user terminals 1, one or two or more store terminals 2, one or two or more terminal devices 3, and a purchase activity management device 4. The user terminal 1 is a terminal held by a user who has entered the store. The user terminal 1 is, for example, a so-called smartphone, tablet terminal, mobile phone, etc., and may be any portable terminal. The store terminal 2 is, for example, a terminal installed in the store, a terminal held by a store clerk, and the like, for example, a POS terminal, a smartphone, a tablet terminal, a personal computer, or the like. The terminal device 3 is a terminal used by a user for electronic commerce. The terminal device 3 is, for example, a so-called personal computer, smartphone, tablet terminal, mobile phone, or the like. The terminal device 3 may be the same as the user terminal 1. Moreover, the purchase activity management apparatus 4 is what is called a server apparatus, and the kind is not ask | required, such as a cloud server.

  FIG. 2 is a block diagram of the information system in the present embodiment. FIG. 3 is a block diagram of the purchase activity management device 4.

  The user terminal 1 includes a user storage unit 11, a user reception unit 12, a user processing unit 13, a user transmission unit 14, a user reception unit 15, and a user output unit 16.

  The store terminal 2 includes a store storage unit 21, a store reception unit 22, a store processing unit 23, a store transmission unit 24, a store reception unit 25, and a store output unit 26.

  The terminal device 3 includes a terminal storage unit 31, a terminal reception unit 32, a terminal processing unit 33, a terminal transmission unit 34, a terminal reception unit 35, and a terminal output unit 36.

  The purchase activity management device 4 includes a storage unit 41, a reception unit 42, a reception unit 43, a processing unit 44, and an output unit 45.

  The storage unit 41 includes a product information storage unit 411, a terminal information storage unit 412, and a purchased product information storage unit 413.

  The purchased product information storage unit 413 includes store purchased product information storage means 4131 and net purchased product information storage means 4132.

  The receiving unit 42 includes a terminal identifier receiving unit 421, a terminal location information receiving unit 422, and a product information receiving unit 423.

  The processing unit 44 includes a terminal information storage unit 441, a purchased product information storage unit 442, a second position information acquisition unit 443, a corresponding addition unit 444, and a product information determination unit 445.

  The output unit 45 includes a recommendation unit 451.

  The user storage unit 11 constituting the user terminal 1 can store various types of information. The various information is, for example, a terminal identifier. The terminal identifier is information for identifying the user terminal 1. The terminal identifier is, for example, a telephone number, a terminal ID, a MAC address, an IP address, a cookie ID, or the like. The terminal identifier may be information combining the above identification information.

  The user reception unit 12 receives various information and instructions. The input means for various information and instructions may be anything such as a touch panel, a keyboard, a mouse, or a menu screen. The user reception unit 12 can be realized by a device driver for input means such as a touch panel and a keyboard, control software for a menu screen, and the like.

  The user processing unit 13 performs various processes. Various processes are processes which acquire the 1st position information which shows the position of user terminal 1, for example. The first position information is, for example, (latitude, longitude), but may be anything as long as it indicates information such as access point identification information (ID). In such a case, the user processing unit 13 can be realized by a GPS receiver, for example. However, the method by which the user processing unit 13 acquires the first position information does not matter. For example, the user processing unit 13 may acquire the first position information using the intensity of radio waves from three or more mobile base stations. Or the user process part 13 may acquire 1st position information from the information of the WiFi access point in connection. In such a case, for example, the installation location of the access point may be stored in a storage unit (not shown), the user storage unit 11 or the like. In addition, the user processing unit 13 may acquire information on a connection destination of close proximity wireless communication such as Bluetooth (registered trademark) or iBeacon (registered trademark) as the first position information. In addition, when the first position information can be received from a plurality of access points, the user processing unit 13 may acquire information from the access point having the strongest reception intensity as the first position information. The various processes are processes for obtaining the current time from, for example, a clock (not shown) or an external server device (not shown). The current time can be first time information to be described later.

  The user transmission unit 14 transmits various types of information. The user transmitter 14 normally transmits terminal information having a terminal identifier to the purchase activity management apparatus 4. The user transmission unit 14 may transmit terminal information including the terminal identifier and the first time information acquired by the user processing unit 13 to the purchase activity management apparatus 4. Further, the user transmission unit 14 may transmit terminal information including the terminal identifier, the first time information acquired by the user processing unit 13, and the first position information acquired by the user processing unit 13 to the purchase activity management device 4. good.

  The user receiving unit 15 receives various types of information. The user reception unit 15 may receive one or more pieces of product information from the purchase activity management device 4. The one or more product information items are information on products recommended by the user.

  The user output unit 16 outputs various types of information. The user output unit 16 outputs, for example, one or more product information received by the user reception unit 15.

Here, output refers to display on a display, projection using a projector, printing with a printer, sound output, transmission to an external device, storage in a recording medium, and output to other processing devices or other programs. It is a concept that includes delivery of processing results.
Note that the user terminal 1 may have a function of connecting to an access point and transmitting a terminal identifier to the access point, for example.

  The store storage part 21 which comprises the store terminal 2 can store various information. The various types of information is, for example, second position information indicating the position where the purchase activity of the user is performed. The second position information is, for example, (latitude, longitude), but may be anything as long as it is information indicating the position. The second position information is, for example, the ID of the access point to which the store terminal 2 is connected. For example, when there is a WiFi access point installed in a children's clothing sales floor on the 2nd floor of a store, the location of the access point is displayed on the floor map indicated by the floor map information in a storage unit or store storage unit 21 (not shown). If the second location information of the store terminal 2 connected to the WiFi access point is acquired, the second location information is usually latitude / longitude information. is not. The acquisition of the second position information is performed by the store processing unit 23 described later. Moreover, various information is a store terminal identifier which identifies the store terminal 2, for example. The store terminal identifier may be anything as long as it is information for identifying the store terminal.

  The store reception unit 22 receives various information and instructions. Various types of information, instructions, and the like are, for example, information related to products purchased by the user. The store reception unit 22 may receive information about the product using a barcode reader or the like. The information regarding the product is, for example, a product identifier for identifying the product, the number, the price, and the like. The input means for various information and instructions may be anything such as a touch panel, a keyboard, a mouse, or a menu screen. The store reception unit 22 can be realized by a device driver for input means such as a touch panel or a keyboard, control software for a menu screen, or the like.

  The store processing unit 23 performs various processes. The various processes are, for example, processes that constitute information to be transmitted. Moreover, various processes are processes which acquire 2nd position information, for example. In such a case, the store processing unit 23 can be realized by a GPS receiver, for example. However, the method by which the store processing unit 23 acquires the second position information does not matter. For example, the store processing unit 23 may acquire the second position information using the intensity of radio waves from three or more mobile base stations. Moreover, the store process part 23 may acquire 2nd position information from the information of the WiFi access point in connection. In such a case, for example, the installation location of the access point may be stored in a storage unit (not shown), the store storage unit 21 or the like. In addition, the store processing unit 23 may acquire information on a connection destination of close proximity wireless communication such as Bluetooth (registered trademark) or iBeacon (registered trademark) as the second position information. Further, when the second position information can be received from a plurality of access points, the store processing unit 23 may acquire information from the access point having the strongest reception intensity as the second position information. The various processes are processes for obtaining the current time from, for example, a clock (not shown) or an external server device (not shown). The current time can be second time information described later.

  The store transmission unit 24 transmits various types of information to the purchase activity management device 4. The various types of information are, for example, store purchase product information related to products purchased by the user at the store. Store purchase product information usually has a product identifier. The various information is, for example, purchased product information including store purchased product information and second time information corresponding to the store purchased product information. The second time information is information related to the time when the product is purchased. The second time information is, for example, date and time. The various types of information are, for example, purchased product information including product information, second time information, and second position information. The store purchase product information and the purchase product information may be the same information.

  The store receiving unit 25 receives various types of information. The various types of information are, for example, one or more pieces of product information to be recommended.

  The store output unit 26 outputs various types of information. The various types of information are, for example, one or more pieces of product information received by the store receiving unit 25.

  The terminal storage part 31 which comprises the terminal device 3 can store various information. Various types of information are, for example, terminal identifiers. The various types of information are, for example, user identifiers that identify users. The user identifier is, for example, an ID, name, MAC address, IP address, terminal ID, cookie ID, or the like. Further, the user identifier may be information combining the above information, for example.

  The terminal reception unit 32 receives various information and instructions. Various types of information, instructions, and the like are, for example, instructions for purchasing products and the like using electronic commerce. The product etc. is a product or service.

  The input means for various information and instructions may be anything such as a touch panel, a keyboard, a mouse, or a menu screen. The terminal reception unit 32 can be realized by a device driver for input means such as a touch panel and a keyboard, control software for a menu screen, and the like.

  The terminal processing unit 33 performs various processes. The various processes are processes that constitute information to be transmitted to the purchase activity management device 4, for example.

  The terminal transmission unit 34 transmits various information to the purchase activity management apparatus 4. The various types of information are information related to products purchased using electronic commerce.

  The terminal receiving unit 35 receives various types of information. For example, the terminal reception unit 35 receives one or more pieces of product information from the purchase activity management device 4.

  The terminal output unit 36 outputs information received by the terminal receiving unit 35.

  The storage part 41 which comprises the purchasing activity management apparatus 4 can store various information. The various information includes, for example, one or more product information, one or more terminal information, one or more user information, one or more store purchase product information, one or more net purchase information, which will be described later. The user information is information about the user, and includes, for example, a user identifier, a terminal identifier, and other IDs.

  The product information storage unit 411 can store one or more product information. The product information is information about the product. The product information includes, for example, a product identifier, a product image, product advertisement information, a product attribute value, and the like. The attribute value of the product is, for example, a price, specifications (size, weight, etc.).

  The terminal information storage unit 412 can store one or more pieces of terminal information.

  The purchased product information storage unit 413 can store one or more purchased product information. Here, the purchased product information usually includes one or more store purchased product information and one or more online purchase information.

  The store purchase product information storage unit 4131 can store one or two or more store purchase product information.

  The net purchase product information storage unit 4132 can store one or two or more net purchase information. The net purchase information includes a terminal identifier and one or more net purchase product information. The net purchase product information is product information of a product purchased by electronic commerce. The product information here may be a part of the product information (for example, only the product identifier).

  The receiving unit 42 receives instructions, information, and the like from the user terminal 1, the store terminal 2, or the terminal device 3. The instructions, information, and the like are, for example, a terminal identifier, first position information described later, product information, and the like. It goes without saying that the receiving unit 42 may receive instructions, information, and the like indirectly (via another device) from the user terminal 1, the store terminal 2, or the terminal device 3. That is, the reception in this specification usually includes not only direct reception but also indirect reception via other devices.

  The terminal identifier receiving unit 421 receives a terminal identifier that identifies the user terminal 1 transmitted from the user terminal 1. The terminal identifier is, for example, a telephone number that identifies the user terminal 1, a terminal ID, a MAC address, an IP address, or the like.

  The terminal location information receiving unit 422 receives first location information indicating the location of the user terminal 1. The first position information is, for example, (latitude, longitude), but any information indicating a position may be used.

  The merchandise information receiving unit 423 receives store purchase merchandise information related to merchandise purchased by the user at the store. Store purchase product information usually has a product identifier. The product information receiving unit 423 normally receives store purchase product information from the store terminal 2.

  The receiving unit 43 receives one terminal identifier. There is no limitation on the method of accepting one terminal identifier. The reception may be, for example, acquisition of a terminal identifier received by the terminal identifier receiving unit 421. In addition, the reception unit 43 may acquire a terminal identifier that is paired with the received user identifier from the storage unit 41. In addition, reception means reception of information input from an input device such as a keyboard, mouse, touch panel, reception of information transmitted via a wired or wireless communication line, an optical disk, a magnetic disk, a recording medium such as a semiconductor memory This is a concept including reception of information read out from.

  The processing unit 44 performs a predetermined process using one or more net purchase product information and one or more store purchase product information paired with one terminal identifier. The predetermined process is, for example, recommendation, output of advertisement information, or the like. The recommendation is a process of outputting a product recommended for the user. The predetermined process is, for example, a statistical process using one or more online purchase product information and one or more store purchase product information. That is, for example, the processing unit 44 performs a process of analyzing whether there is a difference in tendency between a product purchased by one user through electronic commerce and a product purchased at an actual store. The processing unit 44 calculates, for example, a ratio for each type of product purchased by one user through electronic commerce and a ratio for each type of product purchased in an actual store. In addition, the contents of statistical processing are not questioned. The processing unit 44 uses, for example, one or more online purchase product information and one or more store purchase product information, from information on all products purchased at both the electronic commerce and the actual store, in the electronic commerce and the actual store. A purchase process may be distinguished and statistical processing may be performed to obtain a processing result, or an electronic commerce transaction and purchase at an actual store may be statistically processed to obtain a processing result.

  The terminal information storage unit 441 stores terminal information having a terminal identifier and first time information in the terminal information storage unit 412. The first time information is information related to the time when the terminal identifier is received. The first time information is usually the date and time, but it may be only the time.

  The terminal information storage unit 441 may store terminal information having a terminal identifier, first time information, and first position information in the terminal information storage unit 412. The accumulated first time information may be received from the user terminal 1 or may be acquired from a clock (not shown).

  The purchased product information storage unit 442 stores purchased product information including store purchased product information and second time information in the purchased product information storage unit 413. The second time information is information related to the time when the store purchase product information is received. The second time information is usually the date and time, but it may be only the time.

  The purchased product information storage unit 442 may store purchased product information including product information, second time information, and second position information in the purchased product information storage unit 413. The accumulated second time information may be received from the store terminal 2 or may be acquired from a clock (not shown).

  The second position information acquisition unit 443 acquires second position information indicating a position where the purchase activity of the user is performed. The second position information is, for example, (latitude, longitude), but may be anything as long as it is information indicating the position. The second position information acquisition unit 443 may receive the second position information from the store terminal 2 or may acquire the second position information stored in advance in the storage unit 41. The second position information is usually information indicating the position of the store terminal 2.

  When the first time information and the second time information are information indicating a time that is close enough to satisfy a predetermined condition, the correspondence adding unit 444 pairs the terminal identifier and the second time information that are paired with the first time information. Correspond with store purchase product information to become. The association process is, for example, a process of linking, a process of accumulating necessary information in one record or data structure, and the like. The processing content for associating does not matter. The process of associating the terminal identifier with the store purchase product information may be a process of associating the user identifier paired with the terminal identifier with the store purchase product information.

The correspondence adding unit 444 is information indicating a time that is so close that the first time information and the second time information satisfy a predetermined condition, and the user terminal 1 and the store terminal 2 are close enough to satisfy the predetermined condition. If it is determined that the position exists, the terminal identifier paired with the first time information may be associated with the store purchase product information paired with the second time information.
Whether or not the user terminal 1 and the store terminal 2 are close enough to satisfy a predetermined condition is determined by the correspondence adding unit 444, for example, the first location information transmitted by the user terminal 1 and the store terminal 2 Judgment from the second position information transmitted. That is, for example, the correspondence adding unit 444 determines that the difference (distance) between the first position information and the second position information is equal to or less than a threshold value or less than the threshold value, and the user terminal 1 and the store terminal 2 are determined in advance. It may be detected that it is present at a position close enough to satisfy the conditions. Further, for example, the correspondence adding unit 444 detects that the first position information and the second position information are the same information (for example, the ID of the same access point, etc.), and the user terminal 1 and the store terminal 2 are in advance. You may judge that it exists in the position close | similar enough so that the defined conditions are satisfy | filled. For example, information received from the user terminal 1 (for example, a terminal identifier) and information received from the store terminal 2 (for example, a store terminal identifier or store purchase product information) are transmitted from the same access point. It may be determined that the user terminal 1 and the shop terminal 2 are located so close that a predetermined condition is satisfied. The correspondence adding unit 444 is information indicating a time that is so close that the first time information and the second time information satisfy a predetermined condition, and the first position information and the second position information are determined in advance. In the case of information indicating a position that is close enough to be satisfied, a terminal identifier paired with the first time information may be associated with store purchase product information paired with the second time information. Note that the first position information and the second position information are information indicating positions that are close enough to satisfy a predetermined condition. The first position information and the second position information are the same information (for example, the same access point). ID, etc.), the difference (distance) between the first position information and the second position information may be equal to or less than a threshold value or less than the threshold value, and the terminal identifier also serves as the first position information. When the terminal identifier also serves as the second position information, when the terminal identifier and the store terminal identifier are transmitted from the same access point, the correspondence adding unit 444 indicates that the user terminal 1 and the store terminal 2 are in the same area ( It may be determined that the first position information and the second position information are information indicating positions that are close enough to satisfy a predetermined condition.

  The merchandise information determination unit 445 determines one or more merchandise information to be output using one or more net purchase merchandise information and one or more store purchase merchandise information paired with one terminal identifier. For the process in which the product information determination unit 445 determines the product information, a known recommendation technique can be used. Known recommendation techniques are recommendation techniques, such as collaborative filtering, for example. The recommendation technique is, for example, the technique described in Japanese Patent No. 5064063, the technique described in Japanese Patent No. 5140289, and the like.

  The output unit 45 outputs various information. The various information is, for example, one or more product information. The one or more product information is information determined by the product information determination unit 445. Here, the output is, for example, transmission to the user terminal 1 or the store terminal 2. The output may be printing on a printer. The output is, for example, transmission to the terminal device 3.

  The recommendation unit 451 outputs one or more pieces of product information. The one or more product information is product information determined by the product information determination unit 445.

  For example, the recommendation unit 451 transmits one or more pieces of product information to the store terminal 2 that has transmitted the store purchase product information.

  For example, the recommendation unit 451 causes one or more pieces of product information to be printed on a printer in the store. In such a case, the recommendation unit 451 normally holds an address such as an IP address of a printer in the store in advance.

  For example, when the terminal identifier receiving unit 421 receives the terminal identifier, the recommendation unit 451 transmits one or more product information to the store terminal 2 that transmitted the store purchase product information, or one or more to the printer in the store. Print product information.

  For example, when there is an access for electronic commerce from the terminal device 3 corresponding to the terminal identifier, the recommendation unit 451 transmits one or more pieces of product information to the terminal device 3.

  Note that the terminal device 3 is a terminal used by the user, and may be the same as the user terminal 1 or may be a so-called personal computer or the like installed at home.

  The user storage unit 11, the store storage unit 21, the terminal storage unit 31, the storage unit 41, the product information storage unit 411, the terminal information storage unit 412, and the purchased product information storage unit 413 are preferably non-volatile recording media. It can also be realized with a volatile recording medium.

  The process in which information is stored in the user storage unit 11 or the like does not matter. For example, information may be stored in the user storage unit 11 or the like via a recording medium, or information transmitted via a communication line or the like may be stored in the user storage unit 11 or the like. Alternatively, information input via the input device may be stored in the user storage unit 11 or the like.

  User processing unit 13, store processing unit 23, terminal processing unit 33, processing unit 44, terminal information storage unit 441, purchased product information storage unit 442, second position information acquisition unit 443, correspondence addition unit 444, and product information determination unit 445 can usually be realized by an MPU, a memory, or the like. The processing procedure of the user processing unit 13 or the like is usually realized by software, and the software is recorded on a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

  The user transmission unit 14, the store transmission unit 24, the terminal transmission unit 34, the output unit 45, and the recommendation unit 451 are usually realized by wireless or wired communication means, but may be realized by broadcasting means. Note that the output unit 45 and the recommendation unit 451 may be realized by a printer.

  The user receiving unit 15, the store receiving unit 25, the terminal receiving unit 35, the receiving unit 42, the terminal identifier receiving unit 421, the terminal location information receiving unit 422, and the product information receiving unit 423 are usually realized by wireless or wired communication means. However, it may be realized by means of receiving a broadcast.

    The user output unit 16, the store output unit 26, and the terminal output unit 36 may or may not include an output device such as a display or a speaker. The user output unit 16 may be implemented by output device driver software, or output device driver software and an output device.

  Next, the operation of the information system will be described. First, an operation example of the user terminal 1 will be described. The user processing unit 13 of the user terminal 1 normally acquires the first position information continuously at all times. And the user process part 13 comprises the terminal information to transmit using 1st position information and the terminal identifier of the user storage part 11. FIG. Here, the user processing unit 13 may acquire time information from a clock (not shown) and configure terminal information including the time information. Then, the user transmission unit 14 transmits the configured terminal information. The transmitted terminal information is received directly or indirectly by the purchase activity management device 4. Further, the user terminal 1 may transmit a terminal identifier to the access point. In such a case, the terminal identifier may also serve as the first position information.

  Further, the user receiving unit 15 of the user terminal 1 receives one or more product information from the purchase activity management apparatus 4. Then, the user output unit 16 outputs one or more product information received by the user receiving unit 15.

  Next, an operation example of the store terminal 2 will be described. The store reception unit 22 of the store terminal 2 receives store purchase product information related to the product purchased by the user. And the store process part 23 comprises the information to transmit using store purchase merchandise information. The configured information includes, for example, store purchase product information and second time information. Moreover, it is suitable that the configured information further includes second position information. Then, the store transmission unit 24 transmits store purchase product information, which is configured information, to the purchase activity management device 4. The store purchase product information received by the store reception unit 22 and the transmitted store purchase product information are usually different, but both information related to the product purchased by the user (for example, a product identifier) is included.

  The store receiving unit 25 of the store terminal 2 receives one or more pieces of product information from the purchase activity management device 4. Then, the store output unit 26 outputs one or more product information received by the store receiving unit 25. Such one or more pieces of merchandise information is usually information on merchandise to be recommended to a specific customer.

  Next, an operation example of the terminal device 3 will be described. The terminal reception part 32 of the terminal device 3 receives the instruction | indication which purchases goods etc. using electronic commerce. Next, the terminal processing unit 33 configures information to be transmitted to the purchasing activity management apparatus 4 that performs electronic commerce. The information to be transmitted includes the user identifier of the terminal storage unit 31. Next, the terminal transmission unit 34 transmits the information configured by the terminal processing unit 33 to the purchase activity management apparatus 4. In response to the transmission of information, the terminal reception unit 35 receives one or more pieces of product information from the purchase activity management device 4. The terminal output unit 36 outputs one or more product information received by the terminal receiving unit 35. Such one or more pieces of product information are information on products recommended to the user.

  Next, an operation example of the purchase activity management apparatus 4 will be described using the flowchart of FIG.

  (Step S <b> 401) The receiving unit 42 determines whether terminal information has been received from the user terminal 1. When terminal information is received, it goes to step S402, and when terminal information is not received, it goes to step S406. The terminal information includes a terminal identifier. Further, the terminal information may include first position information.

  (Step S402) The processing unit 44 acquires terminal information used for comparison using the information received in step S401. For example, when the time information is not included in the information received in step S401, the processing unit 44 acquires the time information from a clock or the like (not shown). And the process part 44 comprises the terminal information which has the information and time information which were received by step S401. The terminal information used for comparison is terminal information used for comparison with store purchase product information.

  (Step S403) The processing unit 44 performs store purchase product information association processing. Details of the store purchase product information association processing will be described with reference to the flowchart of FIG. Note that the store purchase product information association process is a process of determining and associating store purchase product information corresponding to the terminal information acquired in step S402.

  (Step S404) The terminal information storage unit 441 stores the terminal information acquired in Step S402 in the terminal information storage unit 412.

  (Step S405) The product information determination unit 445 and the like perform a recommendation process. The process returns to step S401. The recommendation process will be described with reference to the flowchart of FIG.

  (Step S <b> 406) The receiving unit 42 determines whether store purchase product information has been received from the store terminal 2. When store purchase product information is received, it goes to step S407, and when not received, it goes to step S411.

  (Step S407) The processing unit 44 uses the information received in step S406 to acquire store purchase product information used for comparison. For example, when the time information is not included in the store purchase product information received in step S406, the processing unit 44 acquires the time information from a clock (not shown) or the like. And the process part 44 comprises the store purchase merchandise information which has the information received by step S406, and time information. The store purchase product information used for comparison is store purchase product information used for comparison with terminal information.

  (Step S408) The processing unit 44 performs terminal information association processing. Details of the terminal information association processing will be described with reference to the flowchart of FIG. The terminal information association process is a process of determining and associating terminal information corresponding to the store purchase product information acquired in step S407.

  (Step S409) The purchased product information storage unit 442 stores the store purchased product information acquired in Step S407 in the purchased product information storage unit 413.

  (Step S410) The product information determination unit 445 and the like perform a recommendation process. The process returns to step S401. The recommendation process will be described with reference to the flowchart of FIG.

  (Step S <b> 411) The receiving unit 42 determines whether access for electronic commerce has been received from the terminal device 3. If access is accepted, the process goes to step S412. If access is not accepted, the process returns to step S401.

  (Step S412) The product information determination unit 445 and the like perform a second recommendation process. The second recommendation process will be described with reference to the flowchart of FIG.

  (Step S413) The processing unit 44 performs processing according to the access accepted in step S415. The content of such processing does not matter.

  In addition, in the flowchart of FIG. 4, once the accumulated terminal information is detected when the time more than the threshold has elapsed from the accumulation or when it is detected that the user terminal 1 has left the store, the corresponding terminal information Is preferably deleted.

  In the flowchart of FIG. 4, the process is terminated by power-off or a process termination interrupt.

  Next, details of the store purchase merchandise information comparison process in step S403 will be described with reference to the flowchart of FIG.

  (Step S501) The processing unit 44 acquires the first time information, or the first time information and the first position information from the focused terminal information.

  (Step S502) The processing unit 44 substitutes 1 for the counter i.

  (Step S503) The processing unit 44 determines whether or not the i-th store purchase product information to be compared exists in the store purchase product information storage unit 4131. When the i-th store purchase merchandise information exists, the process goes to step S504, and when it does not exist, the process returns to the upper process.

  (Step S504) The processing unit 44 acquires second time information included in the i-th store purchase product information.

  (Step S505) The processing unit 44 determines whether or not the two pieces of time information satisfy a predetermined condition. If the predetermined condition is satisfied, the process goes to step S506, and if not, the process goes to step S510. The two pieces of time information are the first time information acquired in step S501 and the second time information acquired in step S504. The predetermined condition is that a time difference indicated by two pieces of time information is within a threshold value or smaller than a threshold value.

  (Step S506) The processing unit 44 determines whether or not to check the position information. If the position information is also inspected, the process goes to step S507. If the position information is not inspected, the process goes to step S509. Whether or not to check the position information may be determined in advance or may be determined based on whether or not the first position information has been acquired in step S501.

  (Step S507) The second position information acquisition unit 443 acquires second position information indicating the position where the purchase activity of the user is performed.

  (Step S508) The processing unit 44 determines whether or not the two pieces of position information satisfy a predetermined condition. If the predetermined condition is satisfied, the process goes to step S509. If not, the process goes to step S510. The two pieces of position information are the first position information acquired in step S501 and the second position information acquired in step S507. The predetermined condition is that a difference between two pieces of position information is within a threshold value or smaller than a threshold value. Note that the difference between the two pieces of position information is, for example, a distance. Here, it is preferable that the processing unit 44 determines whether or not the user terminal 1 and the store terminal 2 are close enough to satisfy a predetermined condition. For this determination, the processing unit 44 may use the first position information and the second position information. However, for this determination, the processing unit 44 determines whether or not the terminal information and the store purchase product information are received via the same WiFi access point, and when the terminal information and the store purchase product information are received via the same WiFi access point. It may be determined that the user terminal 1 and the store terminal 2 are close enough to satisfy a predetermined condition.

  (Step S509) The correspondence adding unit 444 associates the terminal identifier of the target terminal information with the i-th store purchase product information.

  (Step S510) The processing unit 44 increments the counter i by 1. The process returns to step S503.

  Next, an example of the recommendation process in step S405 will be described using the flowchart of FIG.

  (Step S601) The product information determination unit 445 acquires a terminal identifier included in the accumulated terminal information.

  (Step S602) The product information determination unit 445 acquires from the storage unit 41 a user identifier that is paired with the terminal identifier acquired in step S601. Here, the terminal identifier and the user identifier may be the same. In such a case, this step is unnecessary.

  (Step S603) The product information determination unit 445 acquires from the net purchase product information storage unit 4132 one or more net purchase product information that is paired with the terminal identifier acquired in step S601 or the user identifier acquired in step S602.

  (Step S604) The product information determination unit 445 acquires, from the store purchase product information storage unit 4131, one or more store purchase product information that is paired with the terminal identifier acquired in Step S601 or the user identifier acquired in Step S602.

  (Step S605) The product information determination unit 445 uses the one or more online purchase product information acquired in Step S603 and the one or more store purchase product information acquired in Step S604 to obtain one or more product information to be recommended. Obtained from the information storage unit 411. It should be noted that various known information recommendation techniques can be used to acquire the one or more pieces of product information.

  (Step S606) The recommendation unit 451 outputs one or more pieces of product information acquired in step S605. Return to upper process. Here, the output includes, for example, transmission to the store terminal 2, printing to a printer in the store, transmission to the user terminal 1, and the like.

  Next, details of the terminal information association processing in step S408 will be described using the flowchart of FIG.

  (Step S701) The processing unit 44 acquires the second time information, or the second time information and the second position information from the shop purchase product information of interest.

  (Step S702) The processing unit 44 substitutes 1 for a counter i.

  (Step S703) The processing unit 44 determines whether or not the i-th terminal information to be compared exists in the terminal information storage unit 412. If the i-th terminal information exists, the process goes to step S704, and if it does not exist, the process returns to the upper process.

  (Step S704) The processing unit 44 acquires first time information included in the i-th terminal information.

  (Step S705) The processing unit 44 determines whether or not two pieces of time information satisfy a predetermined condition. If the predetermined condition is satisfied, the process goes to step S706. If not, the process goes to step S710. The two pieces of time information are the second time information acquired in step S701 and the first time information acquired in step S704. The predetermined condition is that a time difference indicated by two pieces of time information is within a threshold value or smaller than a threshold value.

  (Step S706) The processing unit 44 determines whether or not to check the position information. If the position information is also inspected, the process goes to step S707. If the position information is not inspected, the process goes to step S709. Whether or not to check the position information may be determined in advance or may be determined based on whether or not the second position information has been acquired in step S701.

  (Step S707) The processing unit 44 acquires first position information included in the i-th terminal information.

  (Step S708) The processing unit 44 determines whether or not the two pieces of position information satisfy a predetermined condition. If the predetermined condition is satisfied, the process goes to step S709. If not, the process goes to step S710. The two pieces of position information are the second position information acquired in step S701 and the first position information acquired in step S707. The predetermined condition is that a difference between two pieces of position information is within a threshold value or smaller than a threshold value. Note that the difference between the two pieces of position information is, for example, a distance. Here, it is preferable that the processing unit 44 determines whether or not the user terminal 1 and the store terminal 2 are close enough to satisfy a predetermined condition. For this determination, the processing unit 44 may use the first position information and the second position information. However, for this determination, the processing unit 44 determines whether or not the terminal information and the store purchase product information are received via the same WiFi access point, and when the terminal information and the store purchase product information are received via the same WiFi access point. It may be determined that the user terminal 1 and the store terminal 2 are close enough to satisfy a predetermined condition.

  (Step S709) The correspondence adding unit 444 associates the shop purchase product information of interest with the i-th terminal information.

  (Step S710) The processing unit 44 increments the counter i by 1. The process returns to step S703.

  Next, the second recommendation process of step S412 will be described using the flowchart of FIG. In the flowchart of FIG. 8, the description of the same steps as those in the flowchart of FIG. 6 is omitted.

  (Step S <b> 801) The recommendation unit 451 transmits one or more pieces of product information acquired in step S <b> 605 to the terminal device 3. Return to upper process.

  Hereinafter, a specific operation example of the information system in the present embodiment will be described. A conceptual diagram of the information system is shown in FIG.

  Now, the storage unit 41 holds the user information management table shown in FIG. The user information management table is a table for managing user information related to users. The user information management table manages records having attribute values such as “ID”, “user identifier”, “terminal identifier”, “name”, “age”, “address”, and “mail address”. “ID” is information for identifying a record. “Terminal identifier” is information for identifying a user terminal and is a MAC address here, but may be a telephone number, an IP address, a cookie ID, or the like. The “user identifier” is information unique to the user that is given to the user when the user registers, for example, when enjoying the e-commerce service. Each record in the user information management table is usually registered information when starting an electronic commerce transaction.

  The product information storage unit 411 stores the product information management table shown in FIG. The product information management table manages records having attribute values such as “ID”, “product identifier”, “product name”, “price”, “type”, and “product image”. Further, the product information management table may include the number of products in stock, the stock location (store location), and the like. “ID” is information for identifying a record, and “product identifier” is a product number here. “Type” is a type of product, and “Product image” is an image of the product, and here is a photograph.

  The terminal information storage unit 412 holds a terminal information management table shown in FIG. The terminal information management table is a table for managing terminal information. The terminal information management table manages records having attribute values such as “ID”, “terminal identifier”, “first time information”, and “first position information”. “ID” is information for identifying a record. The record of the terminal information management table is configured using information transmitted from the user terminal 1 of a user who has entered or is in the store, for example. It is assumed that “first time information” and “first position information” paired with one terminal identifier are normally continuously updated. Further, the terminal information of the user terminal 1 that has detected that the user has left the store is deleted from the terminal information management table of FIG. 11, that is, the processing unit 44 has detected that the user terminal 1 has left the store. The information is deleted from the terminal information management table of FIG. Note that the processing unit 44 deletes the terminal information having the one terminal identifier from the terminal information management table of FIG. 11 when the terminal information having the one terminal identifier is not received for a time equal to or greater than the threshold, for example. .

  The store purchase product information storage unit 4131 stores a store purchase product information management table shown in FIG. The store purchase product information management table is a table for managing store purchase product information. The store purchase product information management table manages records having attribute values such as “ID”, “product identifier”, “second time information”, and “second position information”. “ID” is information for identifying a record. “Product identifier” is an identifier of a product purchased at a store. The record of the store purchase product information management table is configured by using information transmitted from the store terminal 2 after the purchase of the product is confirmed in the store, for example.

  The store purchase product information storage unit 4131 holds a store purchase product user management table shown in FIG. The store purchase product user management table is a table for managing the correspondence between the product purchased at the store and the user's terminal. The store purchase product information management table manages records having attribute values such as “ID”, “terminal identifier”, and “store purchase product information”. “Store purchase product information” manages records having attribute values such as “product identifier”, “price”, and “time information”. “ID” is information for identifying a record, and “product identifier” is a product number here. The “time information” is the second time information here, but the first time information may be adopted.

  Furthermore, the net purchase product information storage means 4132 holds a purchase information management table shown in FIG. The purchase information management table is a table for managing information on products purchased through electronic commerce. The purchase information management table manages records having attribute values such as “ID”, “purchase identifier”, “user identifier”, “product identifier”, “terminal identifier”, “quantity”, “price”, and “purchase date”. “ID” is information for identifying a record. The “purchase identifier” is a unique ID assigned to one electronic commerce transaction. “Quantity” is the quantity of the purchased product, “Price” is the payment price, and “Product identifier” is the product identifier of the purchased product. Note that there may be a plurality of “product identifier”, “quantity”, and “price” for one record. In addition, when a terminal identifier is received during electronic commerce, an attribute value exists in the “terminal identifier”, but when a terminal identifier is not received, an attribute value of “terminal identifier” does not exist (in NULL). is there).

  In this situation, the following three specific examples will be described. Specific example 1 is a case in which product information is recommended for a user who has entered a store using the product purchase history in the store and the product purchase history in electronic commerce. Specific example 2 is a process in which, when a user purchases a product at a store, the terminal identifier of the user terminal 1 is associated with the store product purchase information, and the product at the store is obtained for the user who purchased the product at the store. This is a case in which one or more pieces of product information that is considered useful are output using the purchase history and the product purchase history in electronic commerce. Specific example 3 is a case where a user who accesses the server (purchasing activity management device 4) of the electronic commerce service is recommended using the product purchase history in the store and the product purchase history in the electronic commerce.

(Specific example 1)
Assume that the user “Hanako Ota” has entered the store. Then, the user processing unit 13 of the user terminal 1 of Hanako Ota obtains the first position information “p ₇₀₁ ”. Then, the user processing unit 13 uses the terminal identifier “6A: 5F: 12: 38: B1: 17” and the first position information “p ₇₀₁ ” in the user storage unit 11 to transmit terminal information “6A: 5F”. : 12: 38: B1: 17, _p701 ". Then, the user transmission unit 14 transmits the terminal information “6A: 5F: 12: 38: B1: 17, p ₇₀₁ ” to the purchase activity management apparatus 4.

Next, the receiving unit 42 of the purchasing activity management device 4 receives the terminal information from the user terminal 1. Then, the processing unit 44 acquires first time information “t ₇₀₁ ” that is the current time from a clock (not shown). And the process part 44 comprises the terminal information "6A: 5F: 12: 38: B1: 17, _p701 , _t701 " used for contrast using 1st time information " _t701 ".

And the process part 44 performs a store purchase merchandise information matching process as follows. In other words, the processing unit 44 is paired with the first time information “t ₇₀₁ ” and the second time information that are close enough to satisfy a predetermined condition for the store purchase product information management table of FIG. A record that is paired with the second position information that is close enough to satisfy the information “p ₇₀₁ ” satisfying a predetermined condition is retrieved. However, it is assumed that the processing unit 44 cannot search for a record (the number of hits was 0).

Next, the terminal information storage unit 441 stores the acquired terminal information “6A: 5F: 12: 38: B1: 17, p ₇₀₁ , t ₇₀₁ ” in the terminal information management table of FIG.

  In addition, the product information determination unit 445 and the like perform a recommendation process as follows. That is, the product information determination unit 445 acquires the terminal identifier “6A: 5F: 12: 38: B1: 17”. Next, the product information determination unit 445 acquires the user identifier “0002” paired with the acquired terminal identifier from the user information management table (FIG. 9).

  Next, the merchandise information determination unit 445 acquires one or more pieces of net purchase merchandise information paired with the user identifier “0002” from the purchase information management table (FIG. 14). Here, it is assumed that the product information determination unit 445 has acquired a record such as “ID = 1” in FIG. Through this process, Hanako Ota was able to acquire information on the products purchased by electronic commerce.

In addition, the product information determination unit 445 stores one or more store purchase product information paired with the terminal identifier “6A: 5F: 12: 38: B1: 17, p ₇₀₁ , t ₇₀₁ ” in the store purchase product information management table ( Obtained from FIG. Here, it is assumed that the product information determination unit 445 has acquired a record such as “ID = 2”. By this process, Hanako Ota was able to acquire information on the products purchased at the store.

  Next, the product information determination unit 445 acquires one or more recommended product information from the product information management table (FIG. 10) using the acquired one or more net purchase product information and one or more store purchase product information. To do.

  Next, the recommendation unit 451 prints the acquired one or more pieces of product information on a printer in the store. This printing is a flyer for the user “Hanako Ota”. An example of a flyer is shown in FIG.

  The recommendation unit 451 transmits the acquired one or more pieces of product information to the store terminal 2 held by the store clerk.

  Next, the store terminal 2 receives and outputs one or more product information. An example of such output is shown in FIG. The clerk can recommend a product to the user “Hanako Ota” while viewing the display of FIG.

(Specific example 2)
It is assumed that the user “Hanako Ota” has purchased a product at the store. Then, it is assumed that the store clerk inputs store purchase product information having the product identifier “881113”, which is information on the product purchased by Hanako Ota, to the store terminal 2.

And the store reception part 22 of the store terminal 2 receives the store purchase product information regarding the product which the user purchased. And the store process part 23 comprises the information to transmit using store purchase merchandise information. That is, the store processing unit 23 acquires second position information “P ₈₀₁ ” indicating the position of the cash register (store terminal 2) from the store storage unit 21. Then, the store processing unit 23 configures purchased product information “881113, P ₈₀₁ ”. Next, the store transmission unit 24 transmits the purchased product information to the purchase activity management device 4.

Next, the receiving unit 42 of the purchase activity management apparatus 4 receives store purchase product information from the store terminal 2. Then, the processing unit 44 acquires the second time information “T ₈₀₁ ” that is the current time from a clock (not shown). The processing unit 44 uses the received information, purchased product information used in comparison constitutes _"881113, P _{801, T} 801".

Next, the processing unit 44 performs terminal information association processing as follows. First, the processing unit 44 acquires second time information “T ₈₀₁ ” and second position information “P ₈₀₁ ” included in the shop purchase product information of _interest .

Next, for the terminal information management table (FIG. 11), the processing unit 44 is paired with the second time information “T ₈₀₁ ” and the first time information that is close enough to satisfy a predetermined condition, and the second position information A search is made for a record that is paired with the first position information that is close enough to satisfy a predetermined condition with the information “P ₈₀₁ ”. Here, it is assumed that the record of “ID = 2” in FIG.

Next, the correspondence adding unit 444 associates the shop purchase product information of interest with the terminal identifier “6A: 5F: 12: 38: B1: 17” included in the record of “ID = 2” in FIG. 11. Here, the correspondence adding unit 444 includes the terminal identifier “6A: 5F: 12: 38: B1: 17”, the product identifier “881113” included in the store purchase product information, the price “3500”, and the second time information “T ₈₀₁ ”. Record “6A: 5F: 12: 38: B1: 17,881113,3500, T ₈₀₁ ” is stored in the store purchase merchandise user management table of FIG.

Next, the purchased product information storage unit 442 stores the purchased product information “881113, T ₈₀₁ , P ₈₀₁ ” in the store purchased product information management table of FIG.

  Next, the product information determination unit 445 and the like perform a recommendation process as follows. That is, the product information determination unit 445 acquires the terminal identifier “6A: 5F: 12: 38: B1: 17”. Next, the product information determination unit 445 acquires the user identifier “0002” paired with the acquired terminal identifier from the user information management table (FIG. 9).

  Next, the merchandise information determination unit 445 acquires one or more pieces of net purchase merchandise information paired with the user identifier “0002” from the purchase information management table (FIG. 14). Here, it is assumed that the product information determination unit 445 has acquired a record such as “ID = 1” in FIG. Through this process, Hanako Ota was able to acquire information on the products purchased by electronic commerce.

  Further, the product information determination unit 445 obtains one or more store purchase product information paired with the acquired terminal identifier “6A: 5F: 12: 38: B1: 17” from the store purchase product information management table (FIG. 13). get. Here, it is assumed that the product information determination unit 445 has acquired a record such as “ID = 2”. By this process, Hanako Ota was able to acquire information on the products purchased at the store.

  Next, the product information determination unit 445 acquires one or more recommended product information from the product information management table (FIG. 10) using the acquired one or more net purchase product information and one or more store purchase product information. To do.

  Next, the recommendation unit 451 transmits the acquired one or more pieces of product information to the store terminal 2. Next, the store terminal 2 receives and outputs one or more product information. Note that the store clerk can recommend a product to the user “Hanako Ota” while checking the display of FIG.

(Specific example 3)
Now, the user “Hanako Ota” accesses the purchase activity management device 4 from the terminal device 3 (personal computer) at home in order to purchase a product by electronic commerce. At this time, it is assumed that Hanako Ota has input the user identifier “0002”.

  Next, the receiving unit 42 of the purchasing activity management device 4 receives an access having the user identifier “0002” from the terminal device 3.

  Next, the product information determination unit 445 and the like perform the following recommendation process. That is, the product information determination unit 445 acquires one or more online purchase product information that is paired with the user identifier “0002” from the purchase information management table (FIG. 14). Here, it is assumed that the product information determination unit 445 has acquired a record such as “ID = 1” in FIG. Through this process, Hanako Ota was able to acquire information on the products purchased by electronic commerce.

  Further, the merchandise information determination unit 445 acquires the terminal identifier “6A: 5F: 12: 38: B1: 17” that is paired with the user identifier “0002” from the user information management table. Next, the product information determination unit 445 acquires one or more store purchase product information paired with the terminal identifier “6A: 5F: 12: 38: B1: 17” from the store purchase product information management table (FIG. 13). To do. Here, it is assumed that the product information determination unit 445 has acquired a record such as “ID = 2”. By this process, Hanako Ota was able to acquire information on the products purchased at the store.

  Next, the product information determination unit 445 acquires one or more recommended product information from the product information management table (FIG. 10) using the acquired one or more net purchase product information and one or more store purchase product information. To do.

  Next, the recommendation unit 451 transmits the acquired one or more pieces of product information to the terminal device 3 of Hanako Ota.

  Then, Hanako Ota's terminal device 3 receives and outputs one or more pieces of product information.

  As described above, according to the present embodiment, customer information and product information purchased at an actual store can be acquired in association with each other and stored.

  Moreover, according to this Embodiment, the information of both the information of the product which one customer purchased in the real store and the information of the product which the said one customer purchased by electronic commerce can be used effectively.

  Note that, in the specific example of the present embodiment, the correspondence adding unit 444 is information indicating a time that is so close that the first time information and the second time information satisfy a predetermined condition, and the first position information and the second time information. When the second position information is information indicating a position that is close enough to satisfy a predetermined condition, a process of associating the terminal identifier with the store purchase product information was performed. However, when the first time information and the second time information are information indicating a time close enough to satisfy a predetermined condition, the correspondence adding unit 444 may perform a process of associating the terminal identifier with the store purchase product information. good.

Furthermore, the processing in the present embodiment may be realized by software. Then, this software may be distributed by software download or the like. Further, this software may be recorded and distributed on a recording medium such as a CD-ROM. This also applies to other embodiments in this specification. In addition, the software which implement | achieves the purchase activity management apparatus 4 in this Embodiment is the following programs. In other words, this program is a terminal identifier receiving unit that receives a terminal identifier for identifying the user terminal transmitted from the user terminal, and information relating to the time when the terminal identifier and the terminal identifier are received. A terminal information storage unit that stores terminal information having time information in a storage unit, a product information reception unit that receives store purchase product information related to a product purchased by a user at a store, the store purchase product information, and the store purchase product A purchased product information storage unit that stores in the storage unit purchased product information having second time information that is information related to the time at which the information was received, and the first time information and the second time information are determined in advance. If the information indicates a time that is close enough to satisfy the specified condition, the terminal purchase product paired with the first time information and the store purchase product paired with the second time information Is a program for functioning as the corresponding addition unit associating the broadcast.
In the above program, the corresponding adding unit is
The first time information and the second time information are information indicating times that are close enough to satisfy a predetermined condition, and the user terminal and the store terminal that has transmitted the store purchase product information are predetermined conditions. A program that causes the computer to function as an association between the terminal identifier paired with the first time information and the store purchase product information paired with the second time information, Is preferred.

  Further, in the above program, the computer acquires a terminal position information receiving unit that receives first position information indicating the position of the user terminal, and second position information indicating a position where the purchase activity of the user is performed. The terminal information accumulating unit further accumulates terminal information including the terminal identifier, the first time information, and the first position information in the storage unit, and stores the purchased merchandise information. The unit accumulates purchased product information including the product information, the second time information, and the second position information in the storage unit, and the correspondence adding unit includes the first time information and the second time information. Is information indicating a time that is close enough to satisfy a predetermined condition, and the first position information and the second position information are information indicating a position that is close enough to satisfy a predetermined condition, As an associate and one time information and the terminal identifier to be paired second time information and the store purchased commodity information to be paired, and it is preferably a program for causing a computer to function.

  In the above program, the storage unit stores one or more net purchase information including one or more net purchase product information and a terminal identifier, which are product information of a product purchased by electronic commerce. A computer as a processing unit that performs a predetermined process using a reception unit that receives a terminal identifier, one or more pieces of net purchase product information and one or more store purchase product information that are paired with the one terminal identifier. It is preferable that the program is a functioning function.

  In addition, the program further includes a product information storage unit capable of storing one or more product information, wherein the processing unit includes one or more online purchase product information and one or more stores paired with the one terminal identifier. It is preferable that the program further causes the computer to function as a product information determination unit that determines one or more product information to be output using the purchased product information and a recommendation unit that outputs the one or more product information. .

  In the above program, it is preferable that the recommendation unit is a program that causes a computer to function as transmitting the one or more product information to a store terminal that has transmitted the store purchase product information.

  In the above program, the recommendation unit is preferably a program that causes a computer to function as a printer in a store that prints the one or more product information.

  In the above program, when the terminal identifier receiving unit receives the terminal identifier, the recommendation unit transmits the one or more product information to the store terminal that transmitted the store purchase product information, or in the store A program that causes a computer to function as the one or more product information to be printed by a printer is preferable.

  In the above program, when the recommendation unit is accessed for electronic commerce from the terminal device corresponding to the terminal identifier, the one or more product information is transmitted to the terminal device. It is preferable that the program functions a computer.

  FIG. 17 shows the external appearance of a computer that executes the program described in this specification to realize the purchase activity management apparatus 4 and the like according to the various embodiments described above. The above-described embodiments can be realized by computer hardware and a computer program executed thereon. FIG. 17 is an overview diagram of the computer system 300, and FIG. 18 is a block diagram of the system 300.

  In FIG. 17, the computer system 300 includes a computer 301 including a CD-ROM drive 3012, a keyboard 302, a mouse 303, and a monitor 304.

  In FIG. 18, a computer 301 is connected to a CD-ROM drive 3012, an MPU 3013, a bus 3014 connected to the CD-ROM drive 3012 and the MPU 3013, a ROM 3015 for storing programs such as a bootup program, and an MPU 3013. It includes a RAM 3016 for temporarily storing program instructions and providing a temporary storage space, an application program, a system program, and a hard disk 3017 for storing data. Although not shown here, the computer 301 may further include a network card that provides connection to a LAN.

  A program for causing the computer system 300 to execute the functions of the purchase activity management apparatus 4 and the like of the above-described embodiment is stored in the CD-ROM 3101, inserted into the CD-ROM drive 3012, and further transferred to the hard disk 3017. good. Alternatively, the program may be transmitted to the computer 301 via a network (not shown) and stored in the hard disk 3017. The program is loaded into the RAM 3016 at the time of execution. The program may be loaded directly from the CD-ROM 3101 or the network.

  The program does not necessarily include an operating system (OS), a third party program, or the like that causes the computer 301 to execute the functions of the purchase activity management apparatus 4 according to the above-described embodiment. The program only needs to include an instruction portion that calls an appropriate function (module) in a controlled manner and obtains a desired result. How the computer system 300 operates is well known and will not be described in detail.

  Further, the computer that executes the program may be singular or plural. That is, centralized processing may be performed, or distributed processing may be performed.

  Further, in each of the above embodiments, it goes without saying that two or more communication units existing in one apparatus may be physically realized by one medium.

  In each of the above embodiments, each process (each function) may be realized by centralized processing by a single device (system), or by distributed processing by a plurality of devices. May be.

  The present invention is not limited to the above-described embodiments, and various modifications are possible, and it goes without saying that these are also included in the scope of the present invention.

  As described above, the purchase activity management device according to the present invention has an effect that customer information and product information purchased at an actual store can be acquired and stored in association with each other, and is useful as a recommendation server or the like. .

DESCRIPTION OF SYMBOLS 1 User terminal 2 Store terminal 3 Terminal apparatus 4 Purchasing activity management apparatus 11 User storage part 12 User reception part 13 User processing part 14 User transmission part 15 User reception part 16 User output part 21 Store storage part 22 Store reception part 23 Store processing part 24 store transmission unit 25 store reception unit 26 store output unit 31 terminal storage unit 32 terminal reception unit 33 terminal processing unit 34 terminal transmission unit 35 terminal reception unit 36 terminal output unit 41 storage unit 42 reception unit 43 reception unit 44 processing unit 45 output Unit 411 product information storage unit 412 terminal information storage unit 413 purchase product information storage unit 421 terminal identifier reception unit 422 terminal location information reception unit 423 product information reception unit 441 terminal information storage unit 442 purchase product information storage unit 443 second location information acquisition Part 444 Corresponding addition part 445 Product information determination part 451 Recommendation 4131 store purchase information storage means 4132 net purchase goods information storage means

Claims (11)

A terminal identifier receiving unit for receiving a terminal identifier for identifying the user terminal transmitted from the user terminal;
A terminal information accumulating unit for accumulating in the storage unit terminal information having the terminal identifier and first time information that is information related to the time when the terminal identifier is received;
A product information receiving unit for receiving store purchase product information related to a product purchased by a user at the store;
A purchased product information accumulating unit for accumulating in the storage unit purchased product information having the store purchased product information and second time information that is information related to a time at which the store purchased product information is received;
When the first time information and the second time information are information indicating a time close enough to satisfy a predetermined condition, the terminal identifier paired with the first time information and the second time information are paired A purchasing activity management device comprising a corresponding addition unit for correlating store purchase product information. The corresponding addition unit is
The first time information and the second time information are information indicating times that are close enough to satisfy a predetermined condition, and the user terminal and the store terminal that has transmitted the store purchase product information are predetermined conditions. The purchase activity management device according to claim 1, wherein if it is determined that the terminal is present at a position close enough to satisfy the condition, the terminal identifier paired with the first time information is associated with the store purchase product information paired with the second time information. A terminal location information receiving unit for receiving first location information indicating the location of the user terminal;
A second position information acquisition unit that acquires second position information indicating a position where the purchase activity of the user is performed;
The terminal information storage unit
Accumulating terminal information including the terminal identifier, the first time information, and the first location information in the storage unit;
The purchased product information storage unit
Store the purchased product information having the product information, the second time information and the second position information in the storage unit,
The corresponding addition unit is
The first time information and the second time information are information indicating a time that is closer enough to satisfy a predetermined condition, and the first position information and the second position information are closer to satisfy a predetermined condition. 3. The purchasing activity management device according to claim 2, wherein in the case of information indicating a position, a terminal identifier paired with the first time information is associated with store purchase product information paired with the second time information. The storage unit
Storing at least one online purchase information having at least one online purchase product information and a terminal identifier, which is product information of a product purchased by electronic commerce;
A reception unit for receiving one terminal identifier;
The processing part which performs a predetermined process using one or more net purchase merchandise information and one or more store purchase merchandise information which make a pair with said one terminal identifier is further provided. The purchasing activity management device according to any one of the above. It further comprises a product information storage unit capable of storing one or more product information,
The processor is
A product information determination unit that determines one or more product information to be output using one or more net purchase product information and one or more store purchase product information paired with the one terminal identifier;
The purchasing activity management apparatus according to claim 4, further comprising a recommendation unit that outputs the one or more product information. The recommendation part is:
The purchase activity management device according to claim 5, wherein the one or more product information is transmitted to a store terminal that has transmitted the store purchase product information. The recommendation part is:
The purchasing activity management device according to claim 6, wherein the one or more product information is printed on a printer in a store. The recommendation part is:
When the terminal identifier receiving unit receives the terminal identifier, the one or more product information is transmitted to the store terminal that transmitted the store purchase product information, or the printer in the store is caused to print the one or more product information. The purchasing activity management device according to claim 6 or 7. The recommendation part is:
The purchasing activity management device according to claim 5, wherein when there is an access for electronic commerce from a terminal device corresponding to the terminal identifier, the one or more product information is transmitted to the terminal device. A purchase activity management method realized by a terminal identifier reception unit, a terminal information storage unit, a product information reception unit, a purchase product information storage unit, and a corresponding addition unit,
A terminal identifier receiving step in which the terminal identifier receiving unit receives a terminal identifier for identifying the user terminal transmitted from the user terminal;
A terminal information accumulating step in which the terminal information accumulating unit accumulates in the storage unit terminal information having the terminal identifier and first time information that is information relating to the time when the terminal identifier is received;
A product information receiving step in which the product information receiving unit receives store purchase product information related to a product purchased by a user at a store;
Purchased product information storage step in which the purchased product information storage unit stores in the storage unit purchased product information having the store purchase product information and second time information that is information related to the time at which the store purchase product information was received. When,
When the correspondence adding unit is information indicating a time that is close enough to satisfy a predetermined condition between the first time information and the second time information, the terminal identifier paired with the first time information and the second time information A purchase activity management method comprising a corresponding addition step for associating time information with store purchase product information to be paired. Computer
A terminal identifier receiving unit for receiving a terminal identifier for identifying the user terminal transmitted from the user terminal;
A terminal information accumulating unit for accumulating in the storage unit terminal information having the terminal identifier and first time information that is information related to the time when the terminal identifier is received;
A product information receiving unit for receiving store purchase product information related to a product purchased by a user at the store;
A purchased product information accumulating unit for accumulating in the storage unit purchased product information having the store purchased product information and second time information that is information related to a time at which the store purchased product information is received;
When the first time information and the second time information are information indicating a time close enough to satisfy a predetermined condition, the terminal identifier paired with the first time information and the second time information are paired A program for functioning as a corresponding addition unit for correlating store purchase product information.