JP2015179360A - Advertisement management device, advertisement management system, advertisement management method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a new scheme for accelerating construction or improvement of an information infrastructure.SOLUTION: An advertisement management system accelerates construction or improvement of a communication infrastructure by causing an information receiver (user) and an information transmitter (advertiser) to share communication expenses (including line construction cost and rental fee of network equipment) according to a click history and a browsing history related to a reward banner 9. The advertisement management system adopts a reward banner 9 displaying the details of privilege to strongly motivate browsing of an advertisement content.

Description

  The present invention relates to an advertisement management device, an advertisement management system, an advertisement management method, and a program.

  For example, Patent Document 1 discloses an advertising system that improves the credibility of a click by executing a lottery instead of paying a reward according to the number of clicks regarding an affiliate using a banner advertisement.

JP 2008-27265 A

  The purpose is to provide a new scheme to promote the construction or renovation of information infrastructure.

  The advertisement management apparatus according to the present invention relates to a banner in which privilege content is displayed, a privilege storage unit that stores privilege content when the banner is selected and operated by the user, and the banner is selected on the user's terminal Based on the privilege content stored in the privilege storage unit in association with the banner when the operation detection unit detects the operation and the user's selection operation for the banner is detected by the operation detection unit. And a privilege granting unit that grants a privilege to the user.

  Preferably, the privilege content is a network communication fee or a discount for the installation cost of a network device used for the network, and the operation detection unit allows the user terminal to perform a selection operation on the banner via the network. And when the benefit granting unit detects that the selection operation has been performed on the banner via the network, the network communication fee or the discount for the installation cost of the network device used for the network is detected. To decide.

  Preferably, the privilege storage unit stores privilege content in association with at least whether the banner is a public information transmission or a commercial advertisement, and the privilege granting unit has a banner selected by the user. In the case of public information transmission, a higher discount is given as a privilege than when the selected banner is a commercial advertisement.

  Suitably, the said privilege provision part provides the stored privilege content to a user according to a lottery or predetermined probability.

  Preferably, the upper limit management unit that manages the total of discounts given by the privilege granting unit, with the upper limit being the total of the network communication fee and the installation cost of the network equipment used for this network, and the privilege granting unit And an instruction unit for instructing a discount on a network communication fee and an installation cost of a network device used in the network in accordance with the discount amount.

  In addition, the advertisement management system according to the present invention includes a web server that provides a web page including a banner on which a privilege content is displayed, and an advertisement management device that grants a privilege according to an operation on the banner, The advertisement management device associates with the banner displaying the privilege content, the privilege storage unit that stores the privilege content when the banner is selected and operated by the user, and the web page provided by the web server, An operation detection unit that detects that a banner has been selected and operated by the user's terminal, and a user's selection operation on the banner is detected by the operation detection unit and stored in the privilege storage unit in association with the banner. And a privilege granting unit that grants a privilege to the user based on the privilege content.

  In addition, the advertisement management method according to the present invention includes a step of displaying a banner on which a privilege content is displayed on a web page, a step of detecting a user's selection operation for the displayed banner, and a user selection for the banner And providing a user with a privilege associated with the banner when an operation is detected.

  Further, the program according to the present invention includes a step of displaying a banner on which a privilege content is displayed on a web page, a step of detecting a user's selection operation for the displayed banner, and a user's selection operation for the banner. If detected, the computer is caused to execute a step of giving the user a privilege associated with the banner.

  New schemes can be provided to facilitate the construction or refurbishment of information infrastructure.

It is a figure which illustrates the hardware constitutions of the advertisement management system. It is a figure which illustrates the hardware constitutions of the advertisement management server. 3 is a diagram illustrating a functional configuration of an advertisement management server 2. FIG. (A) illustrates a privilege table stored in the privilege information DB 250, and (B) illustrates a grant condition table stored in the privilege information DB 250. (A) illustrates a discount table stored in the user information DB 252, and (B) illustrates a browsing history table stored in the user information DB 252. It is a figure which illustrates the sweepstakes banner 9. It is a flowchart of the click privilege provision process (S10) by the advertisement management server 2. It is a flowchart of the browsing privilege provision process (S20) by the advertisement management server 2. FIG. It is a flowchart of the payment process (S30) in the advertisement management system 1.

Embodiments of the present invention will be described below with reference to the drawings.
FIG. 1 is a diagram illustrating a hardware configuration of the advertisement management system 1.
As illustrated in FIG. 1, the advertisement management system 1 includes an advertisement management server 2, a communication cost management server 4, and a Web server 7.
The advertisement management server 2 is a server device, and is connected to the communication cost management server 4 and the Web server 7 via a network such as the Internet.
The communication cost management server 4 is a server device that manages communication infrastructure costs (for example, network line usage fees, line construction costs, network device installation costs, network device rental fees, etc.) and Make a charge to
The web server 7 is a server device and provides a user with a web page including advertisements. When the Web server 7 of this example receives a request for a page from the user's browsing terminal 3 via the Internet, the Web server 7 returns an HTML file or a BML file constituting the web page to the browsing terminal 3 in response to the received request. Note that the browsing terminal 3 may be a computer terminal 3A directly connected to the Internet, or a television 3B connected to the Internet via a set top box.

  In the advertisement management system 1 of this example, the advertisement management server 2 monitors the information distribution by the Web server 7 and determines the cost required for the communication infrastructure according to the success or failure of the information distribution and the information receiver. Sort out. In other words, the advertisement management system 1 of this example encourages the construction or renovation of the information infrastructure by causing the information sender to bear the cost required for the communication infrastructure not only to the information receiver. It is.

FIG. 2 is a diagram illustrating a hardware configuration of the advertisement management server 2.
As illustrated in FIG. 2, the advertisement management server 2 includes a CPU 200, a memory 202, an HDD 204, a network interface 206 (network IF 206), a display device 208, and an input device 210, and these configurations are connected via a bus 212. Connected to each other.
The CPU 200 is, for example, a central processing unit.
The memory 202 is, for example, a volatile memory and functions as a main storage device.
The HDD 204 is, for example, a hard disk drive device, and stores a computer program and other data files as a nonvolatile recording device.
The network IF 206 is an interface for performing wired or wireless communication, and realizes communication with the mobile terminal 3 via the Internet.
The display device 208 is a liquid crystal display, for example.
The input device 210 is, for example, a keyboard and a mouse.

FIG. 3 is a diagram illustrating a functional configuration of the advertisement management server 2.
As illustrated in FIG. 3, in the advertisement management server 2 of this example, the advertisement management program 20 is installed, and a privilege information database 250 (privilege information DB 250) and a user information database 252 (user information DB 252) are configured. The
The advertisement management program 20 includes an advertisement registration unit 200, an operation detection unit 202, a privilege grant unit 204, a lottery unit 206, an upper limit management unit 208, and a cancellation instruction unit 210.
Part or all of the advertisement management program 20 may be realized by hardware such as ASIC. The advertisement management program 20 is stored in a recording medium such as a CD-ROM, for example, and is installed via this recording medium.

In the advertisement management program 20, the advertisement registration unit 200 mutually transmits information, information for identifying a banner linked to this information, and privilege contents given when this information is selected or viewed. The associated information is registered in the privilege information DB 250. The advertisement registration unit 200 in this example associates information for identifying the advertisement home page in association with the advertisement identification information, information indicating whether the advertisement content is a public advertisement or a commercial advertisement, and the advertisement home page. The identification information of the linked banner, the privilege content (click privilege) given when this banner is clicked, and the privilege content (viewing privilege) given when the link destination of this banner is browsed They are associated with each other and registered in the privilege table of the privilege information DB 250 (illustrated in FIG. 4A).
Here, the public advertisement is an example of information that is publicly transmitted, and is information that is transmitted by the country, local public organizations, other public organizations, or local communities (such as neighborhood associations and PTAs). The commercial advertisement is an advertisement for promoting own commercial activities. In this example, the click privilege and browsing privilege associated with the public advertisement are registered in the privilege table as discounts higher than the click privilege and browsing privilege associated with the commercial advertisement.

  Further, the banner linked to the advertisement is a banner 9 on which a privilege is displayed as illustrated in FIG. As illustrated in FIG. 6A, for example, the banner 9 of the public advertisement is a display of a public message and a prize display 902 indicating the privilege content displayed on the banner body 900. The banner main body 900 is a clickable area, and when a click operation is performed, a transition to a link destination is executed. In addition, as illustrated in FIG. 6B, for example, the commercial advertisement banner 9 is displayed on the banner main body 900 with the contents of the commercial advertisement and the prize money display 902 indicating the privilege contents. In the following description, a banner displaying a privilege may be called a sweepstakes banner. These sweepstakes banners 9 are pasted on a home page provided by the Web server 7.

  The operation detection unit 202 detects that a banner has been selected and operated on the user's terminal. The operation detection unit 202 in this example, when any prize banner 9 is clicked by the user's browsing terminal 3, the identification information of the clicked user (for example, ID, MAC address, or IP address of the browsing terminal) And the identification information of the clicked banner. Furthermore, the operation detection unit 202 of this example performs an operation indicating that the advertisement content linked to the prize banner 9 has been browsed (for example, an operation for playing an advertisement video, an operation for scrolling the home page, or a default home page). , Etc.) are detected.

When the user's selection operation for the sweepstakes banner 9 is detected by the operation detection unit 202, the privilege granting unit 204 gives the user a privilege based on the privilege content stored in the privilege information DB 250 in association with the banner. And determines the burden on the information sender corresponding to the granted privilege. For example, when it is detected that the selection operation is performed on the prize money banner 9 via the network, the privilege granting unit 204 reduces the communication fee of this network or the installation cost of the network device used for this network. And the amount to be borne by the information sender (the owner of the linked page of the banner) corresponding to the discount amount.
In the privilege table 204 of the privilege information DB 250 (described later with reference to FIG. 4A), when the operation detection unit 202 detects a user's click operation on the sweepstakes banner 9, When the user is given a click privilege associated with the prize money banner 9 and a browsing operation for the advertisement content linked to the prize money banner 9 is detected, the prize is associated with the prize money banner 9. A viewing privilege is given to the user.

  The lottery unit 206 instructs the privilege granting unit 204 to grant a privilege according to the lottery or a predetermined probability. The lottery unit 206 of this example refers to the grant condition table (FIG. 4B) when the sweepstakes banner 9 is associated with a commercial advertisement, and the condition (probability of grant) associated with this commercial advertisement. ), A lottery is performed, and the lottery result is notified to the privilege granting unit 204.

  The upper limit management unit 208 manages the sum of the discounts given by the privilege granting unit 204 with the total of the network communication fee and the installation cost of the network device used for this network as the upper limit. The upper limit management unit 208 of this example registers the monthly amount of the communication fee registered for each user as the monthly upper limit value in association with the user identification information and the closing date of the communication fee in the discount table (FIG. 5A). Then, the discount table is updated by accumulating the user discount amount given by the privilege granting unit 204. Then, when the cumulative value (monthly cumulative value) of the user's discount amount reaches the user's monthly upper limit value, the upper limit management unit 208 of this example notifies the user to that effect, and the monthly upper limit value The cancellation instruction unit 210 is instructed to cancel the operation.

  The cancellation instruction unit 210 instructs the communication cost management server 4 to cancel the communication cost of the network according to the discount amount (privilege) of each user determined by the privilege granting unit 204. With reference to the discount table illustrated in FIG. 5A, the cancellation instruction unit 210 of this example instructs to cancel the network communication cost with the monthly cumulative value up to this time when the closing date comes.

FIG. 4A illustrates a privilege table stored in the privilege information DB 250, and FIG. 4B illustrates a grant condition table stored in the privilege information DB 250.
As illustrated in FIG. 4A, the privilege information DB 250 includes banner identification information (such as “advertisement A” in the figure, or a link destination URL), and the advertisement content of the link destination of this banner is a public advertisement. Information that indicates whether it is a commercial advertisement, a click benefit that is granted when this banner is clicked, and a viewing privilege that is granted when the link destination of this banner is viewed Store as a table. The identification information of the banner registered in the privilege table is the identification information of the advertisement and can be the identification information that specifies the homepage of the advertisement.

  As illustrated in FIG. 4B, the privilege information DB 250 includes the privilege content (click privilege or browsing privilege) registered in the privilege table, and the conditions (“always” or “30%” to which these privileges are granted. And the like are stored in association with each other as a grant condition table. The conditions for granting a privilege include the presence / absence of a lottery, the probability of winning a lottery. “Always” in this example means that when clicked, a privilege is granted without performing a lottery. “30%” in this example means that, when clicked, a lottery with a winning probability of 30% is carried out, and a privilege is granted only when winning.

FIG. 5A illustrates a discount table stored in the user information DB 252, and FIG. 5B illustrates a browsing history table stored in the user information DB 252.
As illustrated in FIG. 5A, the user information DB 252 includes user identification information (such as the ID, MAC address, or IP address of the user's viewing terminal) and the cumulative value of the discount amount given to the user (monthly). Next cumulative value), the monthly upper limit value set for this user (the monthly amount of the user's communication fee), and the closing date of the user's communication fee are associated with each other and stored as a discount table. In this example, a case where a communication fee is charged every month is taken as a specific example, and this discount table is initialized every closing date, but is not limited thereto.

  As illustrated in FIG. 5B, the user information DB 252 includes user identification information, identification information of a prize banner clicked by the user (“clicked”), and the user via the prize banner. The identification information (“viewed”) of the advertisement content browsed in this way and the date or time of clicking or browsing (“operation date”) are associated with each other and stored as a browsing history table. By registering the click history or the browsing history in the browsing history table, double provision of benefits is avoided. That is, in this example, even if the same prize banner is clicked by the same user, no privilege is given to the second and subsequent click operations. The same applies to browsing.

Next, the operation of the advertisement management system 1 will be described.
FIG. 7 is a flowchart of the click privilege grant process (S10) by the advertisement management server 2.
As illustrated in FIG. 7, in step 100 (S <b> 100), the operation detection unit 202 of the advertisement management server 2 waits until detecting a user click operation on the prize money banner 9 illustrated in FIG. 6 (S <b> 100: No. ) When a click operation on the prize money banner 9 is detected, the process proceeds to S105.

In step 105 (S105), the operation detection unit 202 outputs the identification information of the clicked user and the identification information of the clicked prize banner 9 to the privilege granting unit 204 and the upper limit management unit 208.
The privilege granting unit 204 reads information associated with the sweepstakes banner from the privilege information DB 250 based on the prize banner identification information input from the operation detection unit 202 with reference to the privilege table.
Based on the user identification information input from the operation detection unit 202, the upper limit management unit 208 reads out the user's monthly cumulative value and monthly upper limit value and operation history from the user information DB 252.

In step 110 (S110), the privilege granting unit 204 determines whether or not there is a click history of the prize money banner by the user based on the operation history (click history) read by the upper limit management unit 208.
The advertisement management program 20 determines that there is a click history of the prize money banner by the user (that is, when the click of the prize money banner is second or later), or there is no click history of the prize money banner by the user (that is, If this is the first time the prize banner is clicked), the process proceeds to S115.

In step 115 (S115), the privilege granting unit 204 determines whether the clicked sweepstakes banner is linked to a public advertisement or a commercial advertisement based on the information read from the privilege table. .
The advertisement management program 20 proceeds to the process of S120 when the clicked prize banner is linked to the public advertisement, and the process of S125 when the clicked prize banner is linked to the commercial advertisement. Migrate to

  In step 120 (S120), the privilege grant unit 204 grants the click privilege to the user according to the information (privilege content) read from the privilege table. Specifically, the privilege granting unit 204 instructs the upper limit management unit 208 to add a discount amount corresponding to the click privilege to the monthly cumulative value of this user.

In step 125 (S125), the privilege granting unit 204 identifies the privilege granting conditions with reference to the granting condition table in FIG.
The advertisement management program 20 proceeds to the process of S130 when the lottery is necessary as the condition for granting the privilege, and proceeds to the process of S135 when the lottery is not necessary as the condition for granting the privilege.

In step 130 (S130), the lottery unit 206 performs a lottery in accordance with the winning probability registered in the grant condition table, and notifies the privilege granting unit 204 of the lottery result.
The privilege grant unit 204 grants a click privilege to the user according to the lottery result by the lottery unit 206. As in the present example, by introducing a lottery, a difference may be provided between the contents of a privilege between a public advertisement and a commercial advertisement in terms of an expected value.

  In step 135 (S135), the privilege grant unit 204 grants a click privilege to the user according to the information (privilege details) read from the privilege table.

In step 140 (S140), the upper limit management unit 208 updates the monthly cumulative value of the discount table based on the privilege (discount amount) granted by the privilege grant unit 204.
The upper limit management unit 208 determines whether or not the updated monthly cumulative value exceeds the monthly upper limit value.
The advertisement management program 20 proceeds to the process of S145 when the monthly cumulative value exceeds the monthly upper limit value, and proceeds to the process of S145 when the monthly cumulative value does not exceed the monthly upper limit value. To do.

In step 145 (S145), the upper limit management unit 208 notifies the user viewing terminal 3 that the accumulated discount amount has exceeded the upper limit, and grants a new privilege to the privilege grant unit 204 until the closing date. Ban.
In step 150 (S150), the operation detecting unit 202 clicks the click history of the clicked prize banner (user identification information) based on the identification information of the clicked user and the identification information of the clicked prize banner. , Banner identification information and operation date / time) are registered in the browsing history table.

  In this way, the advertisement management server 2 gives the click privilege displayed on the sweepstakes banner 9 to the user who clicked on the sweepstakes banner 9.

FIG. 8 is a flowchart of the browsing privilege provision process (S20) by the advertisement management server 2.
As illustrated in FIG. 8, in step 200 (S200), the operation detection unit 202 of the advertisement management server 2 detects a browsing operation for browsing the advertisement content linked to the prize money banner 9 illustrated in FIG. (S200: No), and when the advertisement content browsing operation via the sweepstakes banner 9 is detected, the process proceeds to S205. The browsing operation is, for example, an operation for reproducing an advertisement moving image or an operation for transitioning to the final page of the advertisement.

In step 205 (S205), the operation detection unit 202 outputs the identification information of the user who has performed the browsing operation and the identification information of the passed prize prize banner 9 to the privilege grant unit 204 and the upper limit management unit 208.
The privilege granting unit 204 reads information associated with the sweepstakes banner from the privilege information DB 250 based on the prize banner identification information input from the operation detection unit 202 with reference to the privilege table.
Based on the user identification information input from the operation detection unit 202, the upper limit management unit 208 reads out the user's monthly cumulative value and monthly upper limit value and operation history from the user information DB 252.

In step 210 (S210), the privilege granting unit 204 determines whether there is a browsing history by the user based on the operation history (browsing history) read by the upper limit management unit 208.
The advertisement management program 20 has a browsing history by the user (that is, when the advertising content has been browsed for the second time or later via the prize banner), or has no browsing history by the user (that is, the sweepstakes). When the advertisement content is viewed through the gold banner for the first time), the process proceeds to S215.

In step 215 (S215), the privilege granting unit 204 determines whether the advertisement content browsed is a public advertisement or a commercial advertisement based on the information read from the privilege table.
The advertisement management program 20 proceeds to the process of S220 when the browsed advertisement content is a public advertisement, and proceeds to the process of S225 when the browsed advertisement content is a commercial advertisement.

  In step 220 (S220), the privilege grant unit 204 grants a viewing privilege to the user according to the information (privilege content) read from the privilege table. Specifically, the privilege granting unit 204 instructs the upper limit management unit 208 to add the discount amount corresponding to the viewing privilege to the monthly cumulative value of this user.

In step 225 (S225), the privilege granting unit 204 refers to the grant condition table in FIG.
The advertising management program 20 proceeds to the process of S230 when the lottery is necessary as the condition for granting the privilege, and proceeds to the process of S235 when the lottery is not necessary as the condition for granting the privilege.

In step 230 (S230), the lottery unit 206 performs a lottery according to the winning probability registered in the grant condition table, and notifies the privilege granting unit 204 of the lottery result.
The privilege grant unit 204 grants a viewing privilege to the user according to the lottery result by the lottery unit 206.

  In step 235 (S235), the privilege grant unit 204 grants the viewing privilege to the user according to the information (privilege content) read from the privilege table.

In step 240 (S240), the upper limit management unit 208 updates the monthly cumulative value of the discount table based on the privilege (discount amount) granted by the privilege grant unit 204.
The upper limit management unit 208 determines whether or not the updated monthly cumulative value exceeds the monthly upper limit value.
The advertisement management program 20 proceeds to the process of S245 when the monthly cumulative value exceeds the monthly upper limit value, and proceeds to the process of S245 when the monthly cumulative value does not exceed the monthly upper limit value. To do.

In step 245 (S245), the upper limit management unit 208 notifies the user viewing terminal 3 that the accumulated discount amount has exceeded the upper limit, and grants a new privilege to the privilege grant unit 204 until the closing date. Ban.
In step 250 (S250), the operation detection unit 202 clicks the click history of the clicked prize money banner (user identification information) based on the identification information of the clicked user and the identification information of the clicked prize banner. , Banner identification information and operation date / time) are registered in the browsing history table.

  As described above, when the advertisement content via the sweepstakes banner 9 is browsed, the advertisement management server 2 gives the user a viewing privilege as displayed on the sweepstakes banner.

FIG. 9 is a flowchart of the settlement process (S30) in the advertisement management system 1.
As illustrated in FIG. 9, in step 300 (S300), the cancellation instruction unit 210 of the advertisement management server 2 refers to the discount table illustrated in FIG. Is identified.
The advertisement management program 20 waits until the closing date comes for any user (S300: No), and when the closing date comes for any user, the processing proceeds to S305.

In step 305 (S305), the cancellation instruction unit 210 reads the monthly cumulative value of the user whose deadline has arrived from the discount table in FIG.
In step 310 (S310), the cancellation instruction unit 210 acquires the communication cost of the user whose deadline has arrived from the communication cost management server 4, and subtracts the read monthly cumulative value from the acquired communication cost. Then, the billed amount after offset is calculated.

In step 315 (S315), the cancellation instruction unit 210 notifies the communication cost management server 4 of the billed amount after the cancellation together with the monthly cumulative value (that is, the amount equivalent to the offset), and charges the amount after the cancellation. Instruct. Further, the cancellation instruction unit 210 refers to the browsing history table of FIG. 5B to notify the communication cost management server 4 of the canceled browsing history (click history and browsing history) of the user and informs the information sender. Instructs them to claim a share of the discount.
In step 320 (S320), when the cancellation instruction unit 210 receives from the communication cost management server 4 the notification of completion of reception of the amount after cancellation, the monthly cumulative value in the discount table of FIG. To do.

  As described above, the advertisement management system 1 distributes the communication cost between the information receiver (user) and the information sender (advertiser, etc.) according to the click history and the browsing history related to the prize money banner 9.

As described above, the advertisement management system 1 according to the present embodiment determines the communication fee (including the circuit construction fee and the network device rental fee) as the information receiver (in accordance with the click history and the browsing history related to the prize money banner 9). By sharing between the user) and the information sender (such as an advertiser), the construction or repair of the communication infrastructure can be promoted.
Further, the advertisement management system 1 can more strongly motivate browsing of the advertisement content by adopting the prize banner 9 displaying the privilege content, and the communication cost is also borne by the sender of the information. It can be expected that the public nature of communication infrastructure will be widely recognized.

  In the above-described embodiment, a case has been described as a specific example where payment information is directly exchanged and offset between the advertisement management server 2 that manages advertisements and the communication cost management server 4 that is managed by a communication carrier or the like. However, the present invention is not limited to this, and electronic payment may be performed via a financial institution system. Moreover, although the form which displays a privilege content on the sweepstakes banner 9 was demonstrated in the said embodiment, you may display only the presence or absence of a privilege on the sweepstakes banner 9.

DESCRIPTION OF SYMBOLS 1 ... Advertisement management system 2 ... Advertisement management server 3 ... Portable terminal 4 ... Communication cost management server 20 ... Advertisement management program 9 ... Sweepstakes banner

Claims (8)

In association with the banner displaying the privilege content, a privilege storage unit that stores the privilege content when this banner is selected and operated by the user;
An operation detection unit that detects that the banner is selected on the user's terminal;
When a user's selection operation for the banner is detected by the operation detection unit, a privilege granting unit that grants a privilege to the user based on the privilege content stored in the privilege storage unit in association with the banner; An advertisement management device. The privilege content is a network communication fee or a discount for the installation cost of a network device used for this network,
The operation detection unit detects a selection operation on the banner by the user terminal via the network,
When it is detected that the selection operation has been performed on the banner via the network, the privilege granting unit determines a communication fee for the network or a discount amount for the installation cost of the network device used for the network. The advertisement management device according to claim 1. The privilege storage unit stores privilege content in association with at least whether the banner is a public information transmission or a commercial advertisement,
The advertisement management apparatus according to claim 2, wherein when the banner selected by the user is a public information transmission, the privilege granting unit grants a higher discount as a privilege than when the selected banner is a commercial advertisement. The advertisement management device according to claim 3, wherein the privilege granting unit grants stored privilege content to the user according to a lottery or a predetermined probability. An upper limit management unit that manages the total of discounts given by the privilege granting unit, with the upper limit being the total of network communication charges and the installation costs of network devices used for this network,
The advertisement management device according to claim 4, further comprising: an instruction unit that instructs a discount on a network communication fee and an installation cost of a network device used for the network according to the discount amount determined by the privilege granting unit. A web server that provides a web page with a banner displaying the benefits,
An advertisement management device that grants a privilege in response to an operation on the banner,
The advertisement management device includes:
In association with the banner displaying the privilege content, a privilege storage unit that stores the privilege content when this banner is selected and operated by the user;
On the web page provided by the web server, an operation detection unit that detects that the banner is selected and operated by a user terminal;
A privilege granting unit that grants a privilege to the user based on the privilege content stored in the privilege storage unit in association with the banner when a user's selection operation on the banner is detected by the operation detection unit; Having an advertising management system. A step of displaying on the web page a banner displaying the privilege content or the presence or absence of the privilege,
Detecting a user's selection operation on the displayed banner;
An advertisement management method comprising: providing a user with a privilege associated with a banner when a selection operation of the user with respect to the banner is detected. A step of displaying on the web page a banner displaying the privilege content or the presence or absence of the privilege,
Detecting a user's selection operation on the displayed banner;
A program for causing a computer to execute a step of giving a privilege associated with a banner to the user when a selection operation of the user with respect to the banner is detected.

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