JP2013084151A - Cross selling promotion system and cross selling promotion method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively use time of a customer who is waiting to pay at a cash register.SOLUTION: A shopping customer goes to a cash register to pay for purchased commodities in a shop (S701). A basic server identifies customer management data of the customer on the basis of a member number which a cash register device acquires from a portable terminal of the customer when the customer is a member. On the other hand, when the customer is not a member, the basis server adds to the customer management data sexuality and age of the customer which a clerk recognizes by watching the customer. Then, purchases commodity information is acquired from the cash register device so as to overwrite the customer management data. On the other hand, by using the customer management data and commodity content attribute data, contents of commodities and/or advertisements meeting the customer attributes and purchase history are selected so as to instruct a display of them (S702). The customer views the contents displayed on a display device while waiting to pay at the cash register. When he/she touches a purchase icon, a price of a content is added to a payment amount. When the payment amount is fixed, the clerk requests the customer to pay it (S703). The content is downloaded from the display device to his/her portable terminal at the same time of the payment.

Description

  The present invention relates to a system for promoting cross selling and customer maintenance in a store.

  The spread of infrastructure such as mobile phones and electronic money payment environments, enhancement of benefits at the time of payment, and above all, the ease and speed of payments, and the use of electronic money payments at supermarkets and convenience stores has progressed. The amount is increasing rapidly. In addition, a POS (Point Of Sale) management function, a communication function, and the like are mounted on the register itself that performs the settlement, and the high functionality is remarkable.

JP 2004-355091 A

  However, while payments are being simplified and expedited, products are read one by one using a barcode or the like by hand, and it takes a long time to wait in front of a cash register when purchasing a large number of products. Become. During this time, shoppers are eager to continue to look at the store clerk, so they have to spend uncomfortable time looking at the amount of goods registered at the cash register or looking inside the store. On the other hand, the store side only makes the shoppers wait involuntarily, and no effort can be made to increase sales during the store's residence time, so the business opportunity is wasted.

  In response to this situation, major supermarkets and convenience stores have a small display (digital signage, etc.) attached to the cash register body so that shoppers can watch the display and kill time.

  However, shoppers are often able to show advertisements such as simple movie tickets, and even if there is a product that they want, in order to make an additional purchase on the spot, they ask the clerk who is checking out and prepare the product again. It is necessary to have you do. For this reason, hesitates to speak to the store clerk or hesitates to wait further in front of the cash register, which often does not lead to purchase. Moreover, even if it is purchased, it is sales on an ad hoc basis and does not encourage the next visit, so there is a possibility that the opportunity profit has been lost.

  Note that the recommendation and sale of other products related to the product purchased by the shopper is called cross selling. For example, Patent Document 1 discloses a sales expansion POS cash register control method and system in which a customer application can be applied in real time from a POS cash register customer face input device by looking at advertisement information displayed on the customer face at the time of payment. However, this is to display related product information based on the customer base and purchased product information, and is not sufficient to encourage the shopper to make further purchases.

  The present invention has been made in view of the above-described problems, and a main object thereof is to effectively use a shopper's cashier waiting time.

  In order to solve the above-described problem, the present invention is a cross selling promotion system for promoting cross selling to a purchaser who waits for payment of a cash register at a store, and a purchaser ID that is an ID unique to the purchaser, Means for storing purchaser information that is information related to the purchaser in association with each other, means for storing content in association with content information that is information related to purchase of the content, and a purchaser waiting for the cashier settlement Content matching the purchaser based on the means for acquiring the purchaser ID, the purchaser information associated with the acquired purchaser ID, and the content information associated with each content. Means for specifying, and means for outputting data relating to the specified content to the purchaser during the checkout settlement. And butterflies.

  According to this configuration, by outputting data relating to content suitable for the purchaser, a shopper waiting for checkout can view content that is pinpoint and meaningful for the customer and purchase the content. Can be high. According to this, the shopper can spend the payment waiting time at the cash register meaningfully, and can further improve the sales of the store.

  In the cross selling promotion system of the present invention, the purchaser information and the content information include purchaser attributes, purchase products, purchase price ranges, and purchase time zones, and when the content is specified, the purchase information The match rate of the attribute, the match rate of the purchased product, the match rate of the purchase price range, and the match rate of the purchase time zone are calculated respectively between the user information and the content information. Based on the rate, a total match rate between the purchaser information and the content information may be calculated, and content with the calculated total match rate equal to or greater than a predetermined value may be specified.

  According to this configuration, for each of the purchaser's attribute, purchased product, purchase price range, and purchase time range, the matching rate between the data included in the purchaser information of the shopper and the data included in the content information of the content is calculated. Calculate the total match rate based on the calculated match rates. Then, the content having the obtained total match rate of a predetermined value or more is specified and output. According to this, each determination element can be reflected in the specification of the content, and the specific gravity of the determination element to be reflected can be adjusted. In other words, when calculating the overall match rate, for example, if you want to evaluate each decision factor in a balanced manner, you can simply take the average of each match rate, and you want to change the specific gravity for each decision factor according to the circumstances of the store In such a case, a weighted average may be taken.

  In the cross selling promotion system of the present invention, for each content, a means for storing the output time of the content and the shopping product score are acquired, and based on the product score, necessary for the checkout settlement Means for estimating a settlement time, which is a time, and when specifying the content, the content of which the total match rate is not less than a predetermined value so that the output time or the total thereof is within the settlement time One or a plurality of contents may be specified.

  According to this configuration, the content is further narrowed down so that the output time of the content whose total match rate is equal to or greater than a predetermined value falls within the checkout settlement time. According to this, the completed content can be shown to the shopper without the output being interrupted by the end of the checkout.

  In the cross selling promotion system of the present invention, the purchaser information includes a model of a terminal carried by the purchaser, and the content information includes a model of a terminal capable of transmitting the content, Means for enabling the purchaser to input a message to purchase the content when output, and means for reflecting the price of the content to be purchased in the checkout of the shopping when the message is acquired And after reflecting the price of the content to be purchased, the model of the terminal included in the purchaser information of the acquired purchaser ID corresponds to the model of the terminal included in the content information of the content And a means for transmitting the content to the purchaser's terminal.

  According to this configuration, when the shopper wants to purchase the content output during checkout settlement, the shopper performs an operation of inputting the intention. If you do that, the price of the content you want to purchase is settled, and then you can get the content, so all the procedures are done on the spot, which is very convenient.

  The cross selling promotion system of the present invention may further include means for transmitting, when the message is acquired, free content that can be used at the next visit to the purchaser's terminal.

  According to this configuration, a shopper can acquire content such as discount coupons and sale information by purchasing content output during checkout. According to this, since it is not possible to acquire free content without purchasing paid content, sales of paid content can be further promoted. Then, by providing free content that can be used next time, the shoppers can be enclosed (repeated).

  The present invention includes a method for promoting cross selling. In addition, the problems disclosed by the present application and the solutions thereof will be clarified by the description of the mode for carrying out the invention and the drawings.

  According to the present invention, it is possible to effectively use the shopper's cashier waiting time.

It is a figure which shows the network structure of the cross selling promotion system 1. FIG. 3 is a diagram showing a hardware configuration of a basic server 5. It is a figure which shows the data structure of customer management data 55A. It is a figure which shows the structure of the merchandise master data 55B. The structure of the merchandise content attribute data 55C is shown. The structure of the data 55D for promotion is shown. It is a figure which shows the operation | movement image of a shopper and a shop assistant in the cross selling promotion system 1. 4 is a flowchart showing processing of the core server 5. It is a flowchart which shows the selection process of the merchandise content by the basic server 5. It is a figure which shows the example of the template for determining a match rate, (a) shows the template for determining the match rate between hobbies, (b) is the template for determining the match rate between time zones Indicates.

  Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. While the cross selling promotion system according to the embodiment of the present invention uses a non-contact communication function such as POS data or a portable terminal in a store such as a supermarket, a shopper waits for payment of a cash register, In addition to appealing (by display, audio output, etc.) the product that matches the customer's attributes, if the product is digital content, it can be purchased on the spot and new payment information is settled It is to be added immediately to the settlement information inside. Further, when the shopper is a member of the store, the preference and purchase history are reflected in the appeal content. Further, at the time of final settlement, discount coupons and sale information that can be used at the next visit are transferred to the mobile terminal of the shopper.

  According to this, the cashier waiting time is significant for shoppers, and it can be used as a cross-selling opportunity for a store to additionally purchase in addition to products purchased in the store. Then, by matching the appealing product with the customer attribute and purchase history, it is possible to increase the purchase price of the purchase next to the cash register. In addition, by providing free content, it is possible to maintain (repeat) customers.

  In addition, the tendency of buying, coupon use, etc. is registered in the DB related to the customer and the product as the degree of response to the promotion (actual effect), and used for the next appeal.

≪System configuration and overview≫
FIG. 1 is a diagram showing a network configuration of the cross selling promotion system 1. The cross selling promotion system 1 includes a display device 2, a cash register device 3, a store server 4, a backbone server 5, and an external provider server 6.

  The display device 2 is installed near the cash register device 3 so that a shopper waiting for payment can view, displays data for sales promotion (promotion), and includes a reader / writer capable of wireless communication with the portable terminal 7. . The reader / writer increases the speed of data transmission / reception processing by making wireless communication into two sessions for authentication and settlement and for content data. For example, since the frequency of the NFC (Near Field Communication) system is 13.56 MHz and the frequency of the transfer jet (TransferJet: registered trademark) is 4.48 GHz, these short-distance large-capacity communication technologies are used. In particular, since the content data has a large capacity, the transfer jet is useful. The content data session corresponds to the communication method and data format for each carrier and model. The display device 2 is realized by, for example, digital signage and can output sound.

  The cash register device 3 is a device that is installed to pay for purchases at a store such as a supermarket or a convenience store. The cashier device 3 performs settlement and billing for products purchased by the shopper, and also provides information on the attributes and preferences of the shopper. It is acquired as stock data, and the product purchased at that time, its price, date, etc. are acquired as flow data. Then, the member number and the like are acquired from the mobile terminal 7 of the shopper and transmitted to the store server 4, while the digital content is received from the store server 4, and the digital content is transmitted to the display device 2 for display. Note that the cash register apparatus 3 and the store server 4 are communicably connected via a LAN (Local Area Network).

  The store server 4 is a management computer installed for each store. The store server 4 acquires and manages information unique to the store, and transmits and receives information related to settlement, billing, customers, and products with the backbone server 5, and It performs a data cache function when transferring digital contents from the server 5 to the cash register apparatus 3. The store server 4 and the backbone server 5 are connected so as to be communicable via FTTH (Fiber To The Home). As a result, communication can be stabilized and speeded up.

  The core server 5 is a computer of the core system of the company that operates each store, manages information on ordering, settlement, billing, customers, and products of each store, and digital contents of the company or other companies (external companies) Is distributed to each store server 4. The digital content of the external provider is received from the external provider server 6 and acquired. The backbone server 5 and the external provider server 6 are connected to be communicable via, for example, a VPN (Virtual Private Network).

  The external company server 6 is a server of a company other than the company that operates each store, and in particular, transmits and registers digital contents such as event tickets and coupons to the company, for example, an electronic money system (for example) Using the cloud service provided by (not shown), the sales of the registered digital content at the store are collected.

  The mobile terminal 7 is a mobile phone or smartphone owned by a shopper who is a member of the store, holds a member number and other attribute information for personal identification and authentication, and stores the member number and the like. The digital content is transmitted to the device 3, while the digital content is acquired from the display device 2, stored, and displayed, thereby enabling the shopper to use the digital content. Note that an IC (Integrated Circuit) card or the like may be used in place of the mobile terminal 7 as long as it is limited to the function for holding and transmitting member information.

  FIG. 2 is a diagram illustrating a hardware configuration of the core server 5. The basic server 5 includes a communication unit 51, a display unit 52, an input unit 53, a processing unit 54, and a storage unit 55, and each unit is configured to be able to transmit and receive data via a bus 56. The communication unit 51 is a part that performs IP (Internet Protocol) communication or the like with the store server 4 or the external business server 6 via the network, and is realized by, for example, a NIC (Network Interface Card) or the like. The display unit 52 is a part that displays data in accordance with an instruction from the processing unit 54, and is realized by, for example, a liquid crystal display (LCD). The input unit 53 is a part where an operator inputs data (for example, company promotion data) and instructions, and is realized by, for example, a keyboard, a mouse, a touch panel, or the like. The processing unit 54 exchanges data between each unit via a predetermined memory and controls the entire backbone server 5. A CPU (Central Processing Unit) stores a program stored in the predetermined memory. It is realized by executing. The storage unit 55 stores data from the processing unit 54 and reads the stored data, and is realized by a non-volatile storage device such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive), for example. The

  The processing unit 54 includes an order processing module, a settlement accounting management module, and a content collection / distribution module as program modules. The order processing module determines a product to be ordered based on customer management data and product master data stored in the storage unit 55, for example, a cloud service provided by an external procurement system (not shown) Order processing is performed using. The settlement / accounting management module acquires settlement / accounting information from the store server 4 and performs settlement / accounting management using, for example, a cloud service provided by an external electronic money system (not shown). The content collection / distribution module receives digital content from the external business server 6, stores it, and distributes it to each store server 4 along with its own promotional digital content. Add information about the content to the product master data and store it.

  It is assumed that the store server 4 and the external business server 6 have the same hardware configuration as the core server 5.

<< Data structure >>
3 to 6 are diagrams illustrating a configuration of data stored in the storage unit 55 of the basic server 5.

  FIG. 3 shows the data structure of the customer management data 55A. The customer management data 55A is purchaser information that stores, for each shopper who has purchased a product in the store, a stock record that is the attribute and purchase history of the customer, and a flow record that is the current purchase item, date, and weather. is there. The stock record includes basic information 55A1, attribute 55A2, purchased product 55A3, purchase unit price 55A4, time zone 55A5, weather 55A6, and frequency 55A7. The basic information 55A1 is customer-related information and includes a member number, accumulation points, and last purchase date. The attribute 55A2 is attribute information unique to the customer, and includes age, date of birth, sex, blood type, address, occupation, annual income, hobby, and terminal. By grasping the model of the customer's mobile terminal 7, the customer can be encouraged to purchase or use digital content according to the model.

  Purchased merchandise 55A3 to frequency 55A7 relate to the purchase history of the customer. The purchased product 55A3 indicates the classification (for example, food, miscellaneous goods, luxury items, etc.) and the ratio of products that have been purchased by customers at their own stores. The purchase unit price 55A4 is an amount per time when a customer has made a purchase at his / her own store, and includes an average amount, a maximum amount, a minimum amount, and a mode amount.

  Time zone 55A5-frequency 55A7 show the store visit situation which is the situation when the customer visits the store. The time zone 55A5 indicates a time zone at the time of visiting the store (for example, a time zone in which business hours are divided into five) and its ratio. The weather 55A6 indicates the weather (for example, clear, cloudy, rainy) at the time of visiting the store and its ratio. The frequency 55A7 indicates the number of visits of each month for the current year, and indicates the number of visits of each year for the previous year.

  The flow record includes purchased product 55A8, date and time 55A9, and weather 55A10. Purchased product 55A8 shows the breakdown and price of the product purchased by the customer this time. The date and time 55A9 indicates the current date and settlement time. The weather 55A10 indicates the weather at the time of this payment. The flow record is also used as payment accounting data.

  Note that the purchase product 55A3, the purchase unit price 55A4, the time zone 55A5, and the weather 55A6, which are purchase histories, are not limited to the simple average so far, but may be a weighted average that is weighted as the situation at the time of recent purchase, for example.

  Although the case where the customer is a member has been described above, stock data is limited when the customer is a customer or a non-member at first glance. That is, the basic information 55A1 is N / A (Not Applicable) because there is no member number or the like. The attribute 55A2 is input to the cashier apparatus 3 as POS data based on the appearance of the store clerk, and the registered age and sex are set. Since the purchase product 55A3, the purchase unit price 55A4, and the time zone 55A5 have no past history, the classification for the flow record is set as it is.

  FIG. 4 shows the configuration of the product master data 55B. The merchandise master data 55B is basic data of merchandise sold at each store, and is composed of records for each merchandise including a merchandise name 55B1, an amount 55B2, a main category 55B3, a sub category 55B4, a handling validity period 55B5, and a handling classification 55B6. The product includes not only items displayed in the store but also digital content (product content) to be sold.

  The product name 55B1 indicates the name of the product. The amount 55B2 indicates the price of the product. The main category 55B3 indicates a main category when the products are classified. The subcategory 55B4 indicates a subcategory when products are classified. A plurality of types of recipe books may be prepared according to purchased ingredients.

  The handling validity period 55B5 is a period during which the product can be handled, and is used in particular to grasp the validity period of the product content acquired from the external business operator and to distribute the items within the validity period to the store server 4. The handling category 55B6 indicates the category of the company's merchandise or consignment sales from an external company, and performs accounting (accounting for sales) by distinguishing between its own and other companies (external companies). Used for. The product master data 55B is particularly characterized in that it includes the expiration date and classification of product handling.

  FIG. 5 shows the configuration of the product content attribute data 55C. The product content attribute data 55C is content information indicating the product content attributes to be sold, the matching customer attributes, and the purchase status. The product name 55C1, the amount 55C2, the main category 55C3, the sub category 55B4, the data format 55C5, and the data capacity. 55C6, designated terminal 55C7, gender 55C8, age range 55C9, hobby 55C10, most frequent closing price range 55C11, most frequent sales time zone 55C12, and most frequent sales combination 55C13. The product name 55C1 indicates the name of the product content.

  The amount 55C2 to the designated terminal 55C7 are content attributes. The amount 55C2 indicates the price of the product content. The main category 55C3 indicates a main division when the product content is classified. Sub-category 55B4, sub-category when product content is classified. The data format 55C5 indicates the data format of the product content. The data capacity 55C6 indicates the data capacity of the product content. The designated terminal 55C7 indicates the mobile terminal 7 capable of acquiring product content, and a plurality of models may be set. At that time, a plurality of product contents corresponding to the communication method and data format for each model of the mobile terminal 7 are prepared. In addition, when product content is actually transmitted from the display device 2 to the mobile terminal 7, individual identification information (such as the terminal model) is acquired from the mobile terminal 7, and the corresponding product content is based on the individual identification information. On the other hand, if the individual identification information cannot be acquired, it is determined that there is no portable terminal 7 corresponding to the designated terminal. As the individual identification information, a “terminal” included in the attribute 55A2 in the customer management data 55A of the customer may be used.

  Gender 55C8 to hobby 55C10 are customer attributes that match the product content. The sex 55C8 indicates the tendency of the sex of the customer who purchased the product content. The age range 55C9 shows the tendency of the age group of the customer who purchased the product content, and the age range is set. The hobby 55C10 indicates the tendency of the hobby of the customer who purchased the product content.

  The most frequent closing price range 55C11 to the most frequent sales combination 55C13 are the purchase status of the customer who matches the product content. The most frequent closing price band 55C11 indicates the most frequent final price band among the shopping prices of the customers who have purchased the product content. The most frequent sales time zone 55C12 indicates a time zone having the highest frequency among times when the customer purchases the product content. The most frequent sales combination 55C13 indicates a combination of categories having the highest frequency among the products of the customer who purchased the product content.

  The customer attributes and purchase status are the conditions of the purchaser that matches the product content. Calculate the match rate with the purchase history of the customer who is paying the cash register. Used for display.

  FIG. 6 shows the configuration of the promotion data 55D. The promotion data 55D indicates a display method of each digital content including product content and free content, and includes a product name 55D1, a promotion type 55D2, an output condition 55D3, a tracking tag 55D4, a delivery time 55D5, and a handling category 55D6. It consists of records for each digital content. The product name 55D1 indicates the name of the digital content. The promotion type 55D2 indicates the display format of the content on the display device 2, and is set to be a still image or a moving image, or one-way or two-way when viewed from the customer. The output condition 55D3 indicates a condition when the content is output to the mobile terminal 7, in other words, indicates a condition when the customer obtains the content, and is “purchase” indicating charge or “acquisition” indicating free of charge. Is set.

  The tracking tag 55D4 is tag information added to the free content, and is used to grasp the usage record of the free content at a later date and verify the effect. The distribution time 55D5 indicates a duration time during which the content is displayed on the display device 2, and two times of “long” and “short” are set depending on the content. This is used to adjust the display time of the content and select a suitable display time so as to be within the cashier settlement time estimated from the number of shopping items. The handling category 55D6 indicates the category of the company's product or consignment sales from an external company, and performs accounting (recording of sales) by distinguishing the company's goods from those of other companies (external companies). Used for.

  The backbone server 5 further stores content data 55E (not shown). The content data 55E is each digital content itself including product content and free content, and is stored in association with each record of the product content attribute data 55C and the promotion data 55D.

≪System processing≫
FIG. 7 is a diagram illustrating an operation image of a shopper and a store clerk in the cross selling promotion system 1. Hereinafter, the operation of the shoppers and the store clerk and the processing outline of the accompanying cross selling promotion system 1 will be described.

  First, the shopper performs shopping in the store, and when the necessary products have been put into the shopping basket, he goes to the cash register for payment (S701). Therefore, if the shopper is a member of the store, the portable terminal 7 is held over the cash register device 3 before payment to receive incentives such as points. At this time, the core server 5 specifies the record of the customer in the customer management data 55 </ b> A based on the membership number acquired by the cashier apparatus 3 from the mobile terminal 7. On the other hand, if the shopper is a non-member or a first-looker, the store clerk inputs the gender and age determined by looking at the customer as POS data to the cash register apparatus 3. At this time, the core server 5 acquires the sex and age from the cash register apparatus 3, and adds a flow record including them to the customer management data 55A.

  Thereafter, when the store clerk starts to settle the product, the bar code of the product is read by the cash register device 3, and the purchased product information converted from the barcode is transmitted to the backbone server 5. The core server 5 acquires the purchased product information from the cashier apparatus 3 and overwrites the flow record of the customer management data 55A.

  When the core server 5 specifies or adds the customer management data 55A of the shopper waiting for the cash register, the product master data 55B, the product content attribute data 55C, the promotion data 55D, and the content data 55E are used to determine the attribute of the shopper A content such as a product or advertisement that matches the purchase history is selected, and the cashier apparatus 3 is instructed to display the content on the display device 2.

  The display device 2 on the shopper's side displays promotional content (S702). For example, moving image / music content, lift ticket, movie ticket, admission / entering ticket are displayed and output. The shopper can enjoy the waiting time in a meaningful manner by watching the contents of the display device 2 while waiting for the cash register. Since the display device 2 is a touch screen and a purchase icon is displayed for each content, the content can be purchased by touching the icon. Thereby, as a store, the purchase unit price of the shopper can be improved.

  If the content displayed on the display device 2 is purchased, the price of the content is immediately added to the settlement information. When the final settlement amount is determined, the store clerk requests the shopper to settle (S703). On the other hand, when the customer pays the payment amount and the payment is made, the purchased content is downloaded from the display device 2 to the mobile terminal 7. The content information is transmitted to the backbone server 5 and reflected in the customer management data 55A.

  The shopper can enjoy waiting time at the cash register because the content that matches his / her preference is displayed. Moreover, since the content can be purchased on the spot, it is very convenient. According to this, it is possible to motivate the shopper to visit the store next time.

  FIG. 8 is a flowchart showing processing of the core server 5. In the basic server 5, the processing unit 54 mainly transmits / receives data between the store server 4 and the external business server 6 through the communication unit 51, and refers to and updates the data in the storage unit 15. The display of the content on the display device 2 and the provision to the portable terminal 7 are instructed, and the purchase is settled. In the following flowchart, the processing of the core server 5 is the center, but the processing of other devices will be described as necessary.

  First, when a shopper registers as a member at a store, the core server 5 receives information about customer attributes and preferences via the store server 4 and stores basic information 55A1 and customer information 55A1 in the storage unit 55. A record including the attribute 55A2 is newly added (S801). Each time the shopper registered as a member purchases a product at the store, the core server 5 stores a flow record in the customer record in the customer management data 55A, and based on the flow record, stores the stock record. Update and accumulate purchase history. As described above, limited-time flash marketing may be performed using the customer management data 55A in which the purchase history of the shopper is accumulated.

  Next, when the shopper purchases a product at the store, the core server 5 receives the membership number, date / time, weather, POS data, and the like through the store server 4, and uses the data to store the customer management data 55A in the storage unit 55. Update (S802). Specifically, if the shopper is a member, the flow record (date and weather) is overwritten on the record corresponding to the member number acquired from the mobile terminal 7. If the shopper is a non-member or a first-looker, a new record consisting of a stock record (age and gender) and flow record (date and weather) based on POS data is added. The POS data is input by the store clerk judging and viewing the shopper. The shopper's record is finalized as settlement information (primary settlement information) when cashier payment is once completed and the core server 5 receives the purchased product and its amount and stores it as the purchased product 55A8 in the flow record. To do.

  Then, the core server 5 checks whether or not there is product content that matches the customer's attributes and preferences (S803). Details thereof will be separately described with reference to the flowchart of FIG.

  As a result of the confirmation, if there is a product content with a match rate of 80% or more (YES in S804), the core server 5 transmits the corresponding product content to the cash register device 3 via the store server 4 and displays it on the display device 2. (S805). Note that the threshold value of the match rate is not limited to 80%, and it is possible to set a threshold value according to the intention of the external business operator who provides the product content and the revenue share rate (profit distribution rate). On the other hand, if there is no product content with a match rate of 80% or more (NO in S804), the free content is transmitted to the cash register device 3 via the store server 4 and instructed to be displayed on the display device 2 (S806). The free content is information that suits the taste of the customer, PR of products and services unique to the company or store, for example, discount coupons, special sale information, short movies, and the like.

  At this time, the display device 2 displays the product content or free content received from the cash register device 3 for the shopper waiting for payment, and uses a purchase icon or free content touched when purchasing the product content. Use icon to touch when doing. If the shopper wishes to purchase or use the content, the shopper touches the purchase icon or the use icon with his / her finger. In the content display, the content itself may be displayed, or data related to the introduction or promotion of the content may be displayed.

  When the core server 5 is notified that the purchase icon displayed on the display device 2 or the use icon has been contacted via the cash register device 3 and the store server 4, that is, purchase of product content or free content Is used (YES in S807), it is reflected in the settlement information (secondary settlement information) or additional information (S808). Specifically, if there is purchase of product content, a new product name (name of product content) and its amount are added to the purchased product 55A8 in the flow record of the customer management data 55A, and the total amount is updated. On the other hand, if free content is used, the tracking tag 55D4 of the free content is acquired from the promotion data 55D, and is added as additional information to the customer record in the customer management data 55A. When there is no purchase of merchandise content or use of free content (NO in S807), the processing of S808 is skipped.

  Subsequently, the core server 5 performs a settlement process with the product name and amount described in the purchased product 55A8 of the flow record by the settlement accounting management module (S809). Then, via the store server 4 and the cash register device 3, the display device 2 is instructed to transmit the purchased product content or the used free content to the mobile terminal 7 (S810). Since digital content has a large capacity, it can be quickly downloaded to the mobile terminal 7 by using a transfer jet.

  FIG. 9 is a flowchart showing the merchandise content selection process by the core server 5, and details the process of S803 of FIG.

  First, the core server 5 acquires the purchase points of shopping from the cashier apparatus 3 via the store server 4 (S901). This is to ascertain the number of items in the shopping basket before starting the checkout and uses a value visually counted by the store clerk.

  Next, the core server 5 compares each record of the product content attribute data 55C with the record of the customer waiting for cash register in the customer management data 55A, and purchase probability rate of each product content (matching rate with customer attributes etc.) Is calculated (S902). Details of the match rate will be described below.

  There are six match rates: age match rate, gender match rate, hobby match rate, price zone match rate, time zone match rate, and combination match rate. The age match rate is a match rate between the age included in the customer attribute 55A2 and the product content age range 55C9, and is 100% if the customer age is within the age range 55C9. Decrease 10% for each 10-year range from the lower limit. If the customer's age matches the median of the age range 55C9, it may be set to 100%, and 10% may be subtracted from the median for each 10-year range. The gender match rate is the match rate between the gender included in the customer attribute 55A2 and the gender 55C8 of the product content, and is 100% if they are the same, and 0% if they are different.

  The hobby match rate is a match rate between the hobby included in the customer attribute 55A2 and the hobby 55C10 of the product content. The degree of correlation between representative hobbies is examined, and the match rate is determined according to the degree of correlation. FIG. 10A is a diagram illustrating an example of a template for determining a match rate between hobbies. If the hobbies match, 100% is set, and 20% is reduced every time one zone is shifted. For example, the match rate between gourmet and travel is 80%. Also, the match rate between music and movies is 60%. Since the degree of correlation between hobbies does not always indicate a common sense trend, the template configuration may be re-edited according to the purchase history of the customer for each store.

The price range match rate is a match rate between the average price included in the purchase unit price 55A4 of the customer and the most frequent settlement price range 55C11 of the product content. Specifically, for example, the calculation is performed by the following formula 1. In Equation 1, the upper limit value is 100%, and the “average price of purchase unit price 55A4” is the amount excluding the amount of product content (the total amount of display items only). The price range match rate according to Equation 1 indicates whether or not the customer's purchase capacity is sufficient for the price of the product content.
Price range matching rate [%] = | median value of most frequent closing price range 55C11−average amount of purchase unit price 55A4 | / product content amount 55C2 × 100 Formula 1

  The time zone match rate is a match rate between the time zone having the highest ratio in the time zone 55A5 of the customer visit status and the most frequent sales time zone 55C12 of the product content. FIG. 10B is a diagram illustrating an example of a template for determining a match rate between time zones. If the time zones coincide with each other, it is set to 100%, and the time zones are reduced by 20% every time one zone is shifted. For example, if the customer visit time zone is 10 to 12 o'clock and the most frequent sales time zone 55C12 of the product content is 13 to 17 o'clock, the match rate is 60%.

The combination matching rate is a matching rate between the customer's purchased product 55A3 and the product content most frequent sales combination 55C13. In detail, it calculates by the following formula 2.
Combination match rate [%] = number of items in the upper item of the purchased product 55A3 / number of items in the most frequent sales combination 55C13 × 100 Expression 2

  For example, in the recipe book of FIG. 5, the number of items of the most frequent sales combination 55C13 is “fresh” and “fruits and vegetables”. At that time, the number of hits in the upper item of the purchased product 55A3 is one item because the purchased product 55A3 in FIG. At this time, the combination matching rate is 1/2 × 100 = 50 [%].

The average value of the six match rates described above is calculated and set as the match rate of each product content. Note that the weighted average value is not limited to a simple average value, and may be a weighted average value obtained by changing the specific gravity of each match rate as shown in Expression 3.
Match rate = (age match rate x 1.2 + gender match rate x 1 + hobby match rate x 0.8 + price zone match rate x 1.4 + time zone match rate x 0.8 + combination match rate x 0.8) / 6 ..Formula 3

  For non-members and first-time visitors, detailed attributes and past histories are not known, and the hobby match rate, price range match rate, and combination match rate cannot be calculated, so the age match rate, gender match rate, and time zone The match rate (however, the time included in the date 55A9 is used) is calculated, and the average value is set as the match rate of each product content.

  Subsequently, the core server 5 determines whether or not there is a product content having a matching rate with the customer attribute or the like of 80% or more (S903). If there is the corresponding product content (YES in S903), the time required for the cashier settlement is estimated from the purchase points acquired in S901, and the distribution of the promotional data 55D is performed so that the display of the corresponding product content is within that time. Of the time, either long or short is selected (S904). On the other hand, if there is no corresponding product content (NO in S903), the process of S904 is skipped.

  In the above embodiment, in order to make each device or server in the cross selling promotion system 1 shown in FIG. 1 function, a program executed by the CPU is recorded on a computer-readable recording medium and recorded. It is assumed that the cross selling promotion system 1 according to the embodiment of the present invention is realized by causing a computer to read and execute the program. In this case, the program may be provided to the computer via a network such as the Internet, or a semiconductor chip or the like in which the program is written may be incorporated in the computer.

  According to the embodiment of the present invention described above, the shopper can effectively use the cashier waiting time, and the store can perform cross-selling effective for the cashier waiting time. Especially for customers who have the ability to purchase, the number of purchased products is large, and it takes time to settle, so it will be possible to have time in front of the cash register, which is useful for such customers and is also sold to stores. Make the most of promotional opportunities.

  Specifically, first, as shown in S804 and S805 in FIG. 8, the product content that matches the customer's attributes and preferences is displayed on the display device 2, thereby improving the accuracy of the promotion. Can enjoy the checkout time and further increase the possibility of purchasing product content, so the store can expect an increase in sales.

  Also, as shown in S806, free content is displayed and made available at the next visit, and as shown in S809 and S810, payment is made on the spot and the content is provided. Will be fully satisfied and will naturally think about the next visit.

  According to the above, at a retail store or the like, it is possible to improve the satisfaction of the shopper at the time of the final check, and as a result, the customer can be maintained and enclosed.

<< Other embodiments >>
As mentioned above, although the form for implementing this invention was demonstrated, the said embodiment is for making an understanding of this invention easy, and is not for limiting and interpreting this invention. The present invention can be changed and improved without departing from the gist thereof, and equivalents thereof are also included in the present invention. For example, the following embodiments can be considered.

(1) In the above embodiment, as shown in S804 and S806 of FIG. 8, when there is no product content that matches the customer's attributes, free content is displayed on the display device 2 instead of the product content. Although described, free content may be displayed following display of product content. According to this, since free content can be used regardless of the presence or absence of matching product content, it is possible to encourage all shoppers to visit the store next time, and to make customers repeat.

  Further, the merchandise content may be displayed on the display device 2 and the free content may be displayed or provided only when the shopper touches the purchase icon. According to this, since the shopper cannot use the free content without purchasing the product content, the sales can be improved by prompting the purchase of the product content. At the same time, free content can be used, so customers can become repeaters.

(2) In the above embodiment, as described in S810 of FIG. 8, the content that has been purchased or used has been described to be transmitted to the mobile terminal 7. However, the present invention is not limited to this, for example, by the cash register device 3 A QR code (registered trademark) including a URL (Uniform Resource Locator) of a site where the content can be obtained may be printed at the bottom of the receipt, or a voucher exchangeable with the actual product may be printed at the service counter. . In the case of a voucher, when the purchase icon on the display device 2 is pressed, it is printed out with the message “Please bring it to the service counter”. According to this, when the shopper does not have the mobile terminal 7, or the mobile terminal 7 does not support the data format of the content, the message “the terminal model does not match the content” is displayed. Even in this case, the content can be acquired.

DESCRIPTION OF SYMBOLS 1 Cross selling promotion system 2 Display apparatus 3 Cash register apparatus 4 Store server 5 Core server 54 Processing part 55 Storage part 55A Customer management data (purchaser information)
55A1 Basic Information (Purchaser ID)
55C Product content attribute data (content information)
55E Content data (content)

Claims (10)

A cross-selling promotion system for promoting cross-selling for purchasers waiting for payment at a store.
Means for associating and storing a purchaser ID that is an ID unique to the purchaser and purchaser information that is information relating to the purchaser;
Means for associating and storing content and content information that is information related to the purchase of the content;
Means for acquiring a purchaser ID of a purchaser waiting for the cashier settlement;
Means for identifying content suitable for the purchaser based on the purchaser information associated with the acquired purchaser ID and the content information associated with each content;
Means for outputting data relating to the identified content to the purchaser during the checkout;
A cross selling promotion system characterized by comprising. The cross selling promotion system according to claim 1,
The purchaser information and the content information include purchaser attributes, purchased products, purchase price range, and purchase time range,
When identifying the content,
Calculating the match rate of the attribute, the match rate of the purchased product, the match rate of the purchase price range and the match rate of the purchase time zone between the purchaser information and the content information,
Based on each calculated match rate, the overall match rate between the purchaser information and the content information is calculated,
A cross-selling promotion system, characterized in that the calculated total match rate specifies a content having a predetermined value or more. The cross selling promotion system according to claim 2,
Means for storing the output time of the content for each content;
Means for obtaining a product score of the shopping and estimating a settlement time which is a time required for the cashier settlement based on the product score;
Further comprising
The cross is characterized in that, when specifying the content, one or a plurality of contents are specified among the contents having the total match rate equal to or greater than a predetermined value so that the output time or the total thereof falls within the checkout time. Selling promotion system. A cross selling promotion system according to any one of claims 1 to 3,
The purchaser information includes the model of the terminal carried by the purchaser,
The content information includes a model of a terminal capable of transmitting the content,
Means for allowing the purchaser to input a message to purchase the content when the content is output;
Means for reflecting the price of the content to be purchased in the checkout of the shopping when the message is acquired;
After reflecting the price of the content to be purchased, if the terminal model included in the purchaser information of the acquired purchaser ID corresponds to the model of the terminal included in the content information of the content, Means for transmitting the content to the purchaser's terminal;
A cross selling promoting system, further comprising: The cross selling promotion system according to claim 4,
A cross-selling promotion system, further comprising means for transmitting, to the purchaser's terminal, free content that can be used at the next visit when the message is acquired. A cross selling promotion method for promoting cross selling to a buyer who waits for payment of a cash register at a store using a computer,
The computer
Storing a purchaser ID, which is an ID unique to the purchaser, and purchaser information, which is information about the purchaser, in association with each other;
Storing the content in association with content information that is information related to the purchase of the content;
Obtaining a purchaser ID of a purchaser waiting for the cashier settlement;
Identifying content suitable for the purchaser based on the purchaser information associated with the acquired purchaser ID and the content information associated with each content;
Outputting data relating to the identified content to the purchaser during the checkout;
A method of promoting cross-selling, characterized in that: The method of promoting cross selling according to claim 6,
The purchaser information and the content information include purchaser attributes, purchased products, purchase price range, and purchase time range,
The computer
When identifying the content,
Calculating the match rate of the attribute, the match rate of the purchased product, the match rate of the purchase price range and the match rate of the purchase time zone between the purchaser information and the content information,
Based on each calculated match rate, the overall match rate between the purchaser information and the content information is calculated,
A method of promoting cross-selling, characterized in that content having a calculated total match rate of a predetermined value or more is specified. The cross selling promotion method according to claim 7,
The computer
Storing the output time of the content for each content;
Obtaining a product score for the shopping, and estimating a settlement time which is a time required for the cashier settlement based on the product score;
Run further,
The cross is characterized in that, when specifying the content, one or a plurality of contents are specified among the contents having the total match rate equal to or greater than a predetermined value so that the output time or the total thereof falls within the checkout time. Selling promotion method. A cross-selling promoting method according to any one of claims 6 to 8,
The purchaser information includes the model of the terminal carried by the purchaser,
The content information includes a model of a terminal capable of transmitting the content,
The computer
Enabling the purchaser to input a message to purchase the content when the content is output;
Reflecting the price of the content to be purchased in the shopping checkout when the message is obtained;
After reflecting the price of the content to be purchased, if the terminal model included in the purchaser information of the acquired purchaser ID corresponds to the model of the terminal included in the content information of the content, Transmitting the content to the purchaser's terminal;
A method of promoting cross-selling, further comprising: The method of promoting cross selling according to claim 9,
The computer
A method of promoting cross-selling, further comprising the step of transmitting to the purchaser's terminal free content that can be used at the next visit when the message is acquired.