JP2012173907A - Questionnaire system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a questionnaire system capable of suppressing the cost of questionnaire survey and providing a sufficient incentive for questionnaire reply to customers.SOLUTION: A questionnaire system 1 includes a POS register 6, a touch panel 13, and a printer 9 that are communicable with each other. The printer 9 includes a questionnaire display part 27, a customer behavior information registration part 28, and a coupon issuance part 29. The questionnaire display part 27 displays a questionnaire on the touch panel 13 through the POS register 6 during adjustment processing for a customer. When a reply to the questionnaire is input, the customer behavior information registration part 28 stores and holds settlement information for receipt that is transmitted from the POS register 6 to the printer 9, a reply to the questionnaire, and customer attribute information in association with each other. The coupon issuance part 29 issues a coupon that is to be an incentive for the reply to the questionnaire from the printer 9. Since the coupon is not always used, the cost can be reduced.

Description

  The present invention relates to a questionnaire system for conducting a questionnaire survey to customers who are paying at a cash register counter in a store.

  Patent Document 1 discloses a questionnaire system for conducting a questionnaire survey using a waiting time for a settlement process for a customer who settles a purchased product at a checkout counter of a store such as a supermarket. In this document, a customer display device connected to a POS register is configured from a touch panel, and a questionnaire is displayed on the touch panel while a settlement process is performed by the POS register. When a questionnaire response is input from the touch panel, the receipt number of the receipt issued after settlement and the questionnaire response are stored in association with each other. In this document, as an incentive for answering a questionnaire, a certain percentage of discount from a settlement amount or a uniform amount is discounted for a customer who answers the questionnaire. In addition, benefits such as provision of service items and addition of service points are given to customers who answered the questionnaire.

JP 2002-109634 A

  Here, as an incentive for the questionnaire response, there is a problem that a constant monetary burden is generated on the store side when discounting from the settlement amount for all customers who answered the questionnaire. Also, when providing service items or adding service points to a customer who has responded to a questionnaire, it will impose a new work burden on the clerk operating the POS register to conduct the questionnaire survey. There is a problem that the cost increases.

  In view of this point, an object of the present invention is to provide a questionnaire system that can give a sufficient incentive for a questionnaire response to a customer while suppressing the cost of the questionnaire survey.

In order to solve the above problems, the questionnaire system of the present invention
A POS register to checkout products purchased by customers;
A printer communicably connected to the POS register;
A customer display that is communicatively connected to the POS register;
A customer input device communicatively connected to the POS register;
A questionnaire display unit for displaying a first questionnaire on the customer display device while the checkout process is being performed by the POS register;
When the answer to the first questionnaire is input to the customer input device, the payment information of the customer and the first questionnaire sent from the POS register to the printer to issue a receipt after the payment is completed. A customer trend information recording unit that stores and holds the answer as the first customer trend information,
When the answer to the first questionnaire is input to the customer input device, after the settlement is completed, a coupon issuing unit that issues a coupon from the printer;
It is characterized by having.

  According to the questionnaire system of the present invention, a coupon is issued to a customer who has answered the questionnaire as an incentive for answering the questionnaire. Here, since the use of the coupon is left to the customer and may not be used, there is no financial burden on the store side for all customers who answered the questionnaire. Therefore, the cost for the questionnaire survey can be reduced. Further, since the coupon can be issued from the printer that prints the receipt, the operator of the POS register can hand the coupon to the customer by the same operation as the operation of handing the receipt to the customer who has finished the settlement. Therefore, an increase in the operator's work burden can be suppressed. Furthermore, since the customer can visit the store again to use the coupon, the questionnaire survey can be used to attract customers. In addition, the first customer trend information that is accumulated as a questionnaire survey result is a form in which questionnaire responses and payment information are associated with each other, so compared with the questionnaire survey that collects and accumulates only questionnaire responses, There is a lot of information. Accordingly, it is possible to analyze customer trends from various viewpoints based on the accumulated first customer trend information.

  In this invention, it has a coupon print data memory | storage holding | maintenance part which memorize | stores and hold | maintains several coupon print data, The said coupon issuing part is the said coupon based on at least one of the answer of said 1st questionnaire, and the said payment information It is desirable that the coupon print data is selected from a print data storage holding unit and the coupon is issued from the printer. In this way, coupons specific to the customer can be issued based on the answers to the first questionnaire and payment information, so there is a greater incentive to the customer compared to the case where the same coupon is continuously issued to all customers. Can be given.

  In the present invention, a questionnaire storage holding unit that stores and holds a plurality of questionnaires, and a coupon print data storage holding unit that stores and holds a plurality of coupon print data, the questionnaire display unit includes the first questionnaire display When an answer to the questionnaire is input, one questionnaire is selected from the questionnaire memory holding unit based on the answer to the first questionnaire, and is displayed on the customer display device as a second questionnaire, and the customer trend information record When the response of the second questionnaire is input, the unit associates the first customer trend information with the answer of the second questionnaire and stores and holds it as second customer trend information. The coupon issuing unit Based on at least one of the answer to the questionnaire, the answer to the second questionnaire, and the settlement information, the coupon print data storage holding unit It is desirable to issue the coupon from the printer by selecting the coupon print data. In this way, since the next questionnaire is presented to the customer based on the answer of the questionnaire input by the customer, the inquiry contents of the questionnaire can be organized. Moreover, since the coupon specialized for the customer can be issued based on the answer to the first questionnaire, the answer to the second questionnaire, and the settlement information, it is possible to give a greater incentive to the customer by the coupon.

  In this case, the questionnaire display unit selects one questionnaire based on the date, day of the week, or time when the checkout process is performed, and displays the selected questionnaire as the first questionnaire on the customer display device. Is desirable. In this way, it is possible to analyze changes in consumption trends due to date, day of the week, or time based on customer consumption trend information accumulated by a questionnaire survey. Further, since the date, day of the week, and time are information generally managed by the system, the questionnaire display unit can be easily obtained.

  In this case, the server includes a server communicably connected to the printer, and the server includes the questionnaire storage holding unit and the coupon print data storage holding unit, and the printer passes through the POS register. The customer display device and the customer input device, and includes the questionnaire display unit, the coupon issuing unit, and the customer trend information recording unit. It is desirable to transfer customer trend information to the server. In this way, customer trend information collected by questionnaire surveys can be stored in the server. In addition, since the printer has functions for controlling collection of customer trend information and issuance of coupons, for example, by replacing the printer, it becomes easy to add a questionnaire system to an existing POS system.

  In the present invention, a questionnaire storage unit that stores and holds a plurality of questionnaires including a third questionnaire of inquiry contents related to a predetermined specific product, and a coupon print data storage that stores and holds a plurality of coupon print data A specific product that monitors product information input to the POS register while the checkout process is being performed and determines whether the product information matches the product information of the specific product A purchase detection unit, and when the product information matches the product information of the specific product, the questionnaire display unit until the settlement ends after the answer to the first questionnaire is input. In the meantime, the third questionnaire is selected from the questionnaire memory holding unit and displayed on the customer display device, and the customer trend information recording unit is configured to display the third questionnaire. When an answer is input, the first customer trend information and the answer of the third questionnaire are associated and stored as third customer trend information, and the coupon issuing unit receives the answer of the first questionnaire, the third questionnaire It is desirable that the coupon print data is selected from the coupon print data storage and holding unit based on at least one of the answer and the settlement information and the coupon is issued from the printer. If it does in this way, the questionnaire survey relevant to this specific goods can be performed with respect to the customer who purchased specific goods. Further, since a coupon specialized for the customer can be issued based on the answer to the first questionnaire, the answer to the third questionnaire, and the settlement information, it is possible to give a greater incentive to the customer by the coupon.

  In this case, the server includes a server communicably connected to the printer, and the server includes the questionnaire storage holding unit and the coupon print data storage holding unit, and the printer passes through the POS register. Communication with the customer display device and the customer input device, comprising the questionnaire display unit, the coupon issuing unit, the specific product purchase detection unit, and the customer trend information recording unit, and the customer trend information The recording unit preferably transfers the third customer trend information to the server. In this way, customer trend information collected by questionnaire surveys can be stored in the server. In addition, since the printer has functions for controlling collection of customer trend information and issuance of coupons, for example, by replacing the printer, it becomes easy to add a questionnaire system to an existing POS system.

  In the present invention, a camera that is communicably connected to the POS register, a customer attribute information acquisition unit that acquires at least one of the sex and age group of the customer as customer attribute information based on video from the camera; And when the answer to the first questionnaire is input to the customer input device, the customer trend information recording unit associates the answer to the first questionnaire, the payment information, and the customer attribute information, It is desirable to store and hold as customer trend information. In this way, since it is not necessary to inquire about the sex and age group of the customer through the questionnaire, it is possible to collect customer attribute information with a small number of questionnaires.

  In this case, it has a coupon print data storage holding unit that stores and holds a plurality of coupon print data, and the coupon issuing unit includes at least one of the answer to the first questionnaire, the payment information, and the customer attribute information. Preferably, the coupon print data is selected from the coupon print data storage and holding unit and the coupon is issued from the printer. If it does in this way, since the coupon according to customer attribute information, the answer of the 1st questionnaire, and settlement information can be issued, it becomes possible to give a greater incentive to a customer by a coupon.

In this case, the server has a server communicably connected to the printer,
The server includes the coupon print data storage holding unit, and the printer can communicate with the customer display device, the customer input device, and the camera via the POS register, and the questionnaire display unit. The coupon issue unit, the customer attribute information acquisition unit, and the customer trend information recording unit may be provided, and the customer trend information recording unit may transfer the fourth customer trend information to the server. In this way, customer trend information collected by questionnaire surveys can be stored in the server. In addition, since the printer has functions for controlling collection of customer trend information and issuance of coupons, for example, by replacing the printer, it becomes easy to add a questionnaire system to an existing POS system.

  According to the questionnaire system of the present invention, a coupon is issued to a customer who has answered the questionnaire as an incentive for answering the questionnaire. Here, since the use of the coupon is left to the customer and may not be used, there is no financial burden on the store side for all customers who answered the questionnaire. Therefore, the cost for the questionnaire survey can be reduced. Further, since the coupon can be issued from the printer that prints the receipt, the operator of the POS register can hand the coupon to the customer by the same operation as the operation of handing the receipt to the customer who has finished the settlement. Therefore, an increase in the operator's work burden can be suppressed. Furthermore, since the customer can visit the store again to use the coupon, the questionnaire survey can be used to attract customers. In addition, the first customer trend information that is accumulated as a questionnaire survey result is a form in which questionnaire responses and payment information are associated with each other, so compared with the questionnaire survey that collects and accumulates only questionnaire responses, There is a lot of information. Accordingly, it is possible to analyze customer trends from various viewpoints based on the accumulated first customer trend information.

It is a schematic system configuration diagram of a questionnaire system to which the present invention is applied. It is a schematic block diagram which shows the control system of a questionnaire system. It is explanatory drawing of the questionnaire survey operation | movement by a questionnaire system.

  Hereinafter, an embodiment of a questionnaire system to which the present invention is applied will be described with reference to the drawings.

(overall structure)
FIG. 1 is a schematic system configuration diagram of a questionnaire system to which the present invention is applied. The questionnaire system 1 of this example is for conducting a questionnaire survey using a waiting time for the settlement process for a customer who settles purchased goods at a checkout counter of a store such as a supermarket. The questionnaire system 1 of this example is configured integrally with a POS system 2 that has been introduced into a store in order to perform a checkout process.

  First, the POS system 2 includes a POS server 5 including a product database 3 and a sales accounting processing database 4 that store and hold product codes, product names, prices, inventory, and the like. It has a plurality of POS registers 6 communicatively connected via a network, a bar code reader 7, a customer display 8, and a printer 9 communicatively connected to each POS register 6. . The POS register 6, the barcode reader 7, the customer display 8, and the printer 9 are installed at each register counter of the store. The POS register 6 includes an operator display 10 and a keyboard 11.

  In the checkout process, the product information of the purchased product is input to the POS register 6 by the operation of the keyboard 11 by the operator or the reading of the product barcode by the barcode reader 7. The POS register 6 transmits the input product information to the POS server 5. Upon receipt of the product information, the POS server 5 extracts information such as a product code, a product name, and an amount of money from the product database 3 and generates settlement data used for settlement and display on the POS register 6 side. Send to register 6.

  Next, when the POS register 6 receives the settlement data from the POS server 5, the POS register 6 generates settlement information based on the settlement data, and displays this settlement information on the operator display 10 and the customer display 8. . The settlement information is, for example, a product name, a unit price, a purchased quantity, and a total price for each purchased product. These settlement processing operations are repeated every time the product information is input until the operation of the keyboard 11 for finishing the input of the product information is performed by the operator. Thereafter, when the operator operates the keyboard 11 to finish the input of product information, the total amount generated based on the settlement data is displayed on the customer display 8 and the operator display 10, thereby the settlement process. Ends.

  When the customer completes the payment process, the customer's payment amount is input to the POS register 6 by the operation of the keyboard 11 by the operator. The POS register 6 generates payment information based on the payment amount and the settlement data, and transmits this payment information to the printer 9. The printer 9 that has received the payment information issues a receipt. The settlement information is transmitted from the POS register 6 to the POS server 5 and stored in the sales accounting processing database 4. Here, the payment information is the same information as the content printed on the receipt, such as the product name, unit price, number of purchases, total amount for each purchased product, payment amount, date and time when the receipt was issued, etc. include. The POS system 2 is a general one, and the above processing operation is an example.

  Next, the questionnaire system 1 includes a questionnaire survey server 12, a printer 9 that is communicably connected to the questionnaire survey server 12, a POS register 6 that is communicably connected to the printer 9, and a questionnaire to customers. It has a touch panel (customer display device and customer input device) 13 for displaying and answering questionnaires to the customer, and a camera 14 for photographing the customer who is paying out at the checkout counter. . The touch panel 13 and the camera 14 are communicably connected to the POS register 6, and the printer 9 can communicate with the touch panel 13 and the camera 14 via the POS register 6. Further, the touch panel 13 includes the function of the customer display 8 of the POS system 2 and can display a questionnaire to the customer in parallel with the display of the settlement information. The POS register 6, the printer 9, and the touch panel 13 constitute a part of both the POS system 2 and the questionnaire system 1.

  In the questionnaire system 1 of this example, the customer's face is photographed by the camera 14 and the customer's sex and age group are acquired as customer attribute information while the customer is paying for the purchased product at the checkout counter. Further, a questionnaire is displayed on the touch panel 13 during the settlement process, and a response to the questionnaire is input from the touch panel 13. After that, when a questionnaire response is input by the customer, after settlement is completed, the questionnaire response, customer attribute information, and settlement information are associated and stored as customer trend information, and a coupon is issued from the printer 9 .

(Control system of questionnaire system)
FIG. 2 is a schematic block diagram showing a control system of the questionnaire system 1. The questionnaire survey server 12 stores and holds a questionnaire database (questionnaire storage unit) 15 that stores and stores a plurality of questionnaires having different inquiry contents, and a plurality of coupon print data for issuing coupons having different privilege contents. A coupon database (coupon print data storage and holding unit) 16 and a customer trend information database 17 for accumulating customer trend information collected by a questionnaire survey.

  The questionnaire stored in the questionnaire database 15 is made up of inquiries that can be answered by entering numbers such as telephone numbers and postal codes, or can be answered by entering the number of choices and inquiries and the options that are the answers. Is. The contents of the inquiry in the questionnaire include, for example, customer-related areas such as customer residence area, family composition, store visit frequency, reason for visits, customer service attitudes such as operators, store assortment, store related items such as store impressions, etc. Items related to the specific product such as the price of the specific product, the reason for purchase, and the purchase frequency are prepared. Each questionnaire is stored and held in a form associated with other questionnaire answer options, product codes of specific products, customer attribute information, season, day of the week, time, and the like.

  The coupon print data stored in the coupon database 16 includes, for example, a plurality of types of coupons for discounting the total amount calculated in the settlement process, such as 100 yen discount, 300 yen discount, 3% discount, and 5% discount. There are those that issue. In addition, for example, when a specific product is purchased, there are those that issue a coupon for discounting from the sales price of the specific product, and those that issue a coupon for discounting only for customers with children. Each coupon issuance data is stored and held in a form associated with questionnaire answer options, specific product codes, payment amounts, customer attribute information, and the like.

  Next, the printer 9 includes a communication interface 20 for communicating with the questionnaire survey server 12, the POS register 6, the touch panel 13 and the camera 14, a control unit 21 having a CPU, and a memory 22 such as a RAM. I have. The control unit 21 includes a print control unit 23 that controls a printing function for issuing receipts and coupons, and a questionnaire survey control unit 24 that manages a function for questionnaire survey. The questionnaire survey control unit 24 includes a customer attribute information acquisition unit 25, a specific product purchase detection unit 26, a questionnaire display unit 27, a customer trend information recording unit 28, and a coupon issue unit 29.

  The customer attribute information acquisition unit 25 acquires, as customer attribute information, the sex and age group of the customer who is performing the settlement process based on the video from the camera 14. Note that a well-known face recognition technique can be used as a technique for acquiring the sex and age group of a customer based on the customer's video from the camera 14.

  The specific product purchase detection unit 26 monitors the product information input to the POS register 6 while the checkout process is being performed, and whether or not the input product information matches the product information of the predetermined specific product. Determine whether. More specifically, the product code input to the POS register 6 via the key input from the keyboard 11 or the barcode reader 7 is monitored to determine whether or not the customer has purchased the specific product. The specific merchandise purchase detection unit 26 may monitor the merchandise information included in the settlement information by acquiring the settlement information transmitted from the POS server 5 to the POS register 6.

  The questionnaire display unit 27 selects one questionnaire (first questionnaire) from the questionnaire database 15 and displays it on the touch panel 13 while the checkout process is being performed. For example, when the payment processing is started in the POS register 6, the questionnaire display unit 27 accesses the questionnaire database 15 to extract one questionnaire and displays it on the touch panel 13.

  In addition, when a questionnaire response is input to the touch panel 13, the questionnaire display unit 27 selects one questionnaire (second questionnaire) from a plurality of questionnaires based on the input questionnaire response, and the touch panel 13. To display. For example, when a customer inputs a zip code as an answer to a questionnaire, the questionnaire display unit 27 accesses the questionnaire database 15 using the input zip code as a search key, extracts a questionnaire associated with the zip code, This is displayed on the touch panel 13 as the next questionnaire. Also, for example, when the customer inputs one of the options that will be the answer to the questionnaire, the questionnaire display unit 27 accesses the questionnaire database 15 using the number of the option selected as the answer as a search key, and answers the first questionnaire One questionnaire associated with this option is extracted and displayed on the touch panel 13 as the next questionnaire.

  Furthermore, when the specific product purchase detection unit 26 determines that the product information input to the POS register 6 matches the product information of the specific product, the questionnaire display unit 27 may perform a plurality of operations at an arbitrary timing thereafter. A questionnaire (third questionnaire) of inquiries related to the specific product is selected from the questionnaire, and the selected questionnaire is displayed on the touch panel 13. For example, when the product information input to the POS register 6 matches the product information of the specific product, the questionnaire display unit 27 responds to the questionnaire a predetermined number of times and then stores the product information in the questionnaire database 15 using the product information as a search key. Access is performed, and one questionnaire associated with the specific product is extracted and displayed on the touch panel 13.

  When a questionnaire response is input, the customer trend information recording unit 28, after payment is made, all the questionnaire responses input, customer payment information transmitted from the POS register 6 to the printer 9, and The customer attribute information is associated and stored in the memory 22 as customer trend information. Further, the stored customer trend information is transferred to the questionnaire survey server 12 at a predetermined timing and added to the customer trend information database 17, and thereafter, the customer trend information whose transfer has been completed is deleted from the memory 22. As a result, the customer trend information collected at each checkout counter is transferred to the questionnaire survey server 12 and stored in a lump.

  The coupon issuing unit 29 selects one coupon print data from the coupon database 16 and issues a coupon based on at least one of customer attribute information, answers to each questionnaire, and customer payment information. For example, the coupon issuing unit 29 accesses the coupon database 16 using at least one of a questionnaire response input by a customer, a questionnaire option, a settlement amount, a customer gender, a customer age group, and the like as a search key. At least one coupon print data associated with is extracted and transmitted to the print control unit 23.

  For example, the coupon print data for issuing a coupon for discounting cosmetics is associated with the customer's gender, and when the coupon issuing unit 29 accesses the coupon database 16 using a woman as a search key, Coupon print data is extracted, and a coupon for discounting cosmetics is issued. In addition, for example, the coupon print data for issuing a coupon for discounting is associated with an option indicating that the customer is living in a distant place in a questionnaire inquiring about the customer's residence area, and the settlement amount. When the issuing unit 29 accesses the coupon database 16 using the option and the payment amount as a search key, coupon print data corresponding to the amount of the payment amount is extracted, and a coupon for discounting a discount rate of 5%, Alternatively, a coupon for discounting 3% discount rate is issued.

(Questionnaire survey operation)
FIG. 3 is an explanatory diagram showing an example of a questionnaire survey operation by the questionnaire system 1. As shown in FIG. 3, when the checkout process is started by the operation of the keyboard 11 by the operator, the questionnaire display unit 27 extracts a questionnaire set in advance as the first questionnaire from the questionnaire database 15 and displays it on the touch panel 13. Displayed (step ST1). In this example, the questionnaire display unit 27 displays a questionnaire “Please reply with zip code”. In parallel with the questionnaire display, the customer attribute information acquisition unit 25 recognizes the customer's face based on the video from the camera 14 (step ST2), and acquires the gender and age (step ST3). Further, the specific product purchase detection unit 26 monitors the product information input to the POS register 6 while the checkout process is being performed, and determines whether the product information and the product information of the specific product match. In this example, the product information is a product code number of the purchased product.

  Here, in this example, the specific product purchase detection unit 26 determines that there is a product code number input to the POS register 6 via the barcode reader that matches the product code number of the specific product. (Step ST4). The specific product is “XX Dinner Curry”.

  Next, when the customer answers the questionnaire (step ST5), the questionnaire display unit 27 extracts one questionnaire from the questionnaire database 15 using the postal code entered by the customer as a search key and displays it on the touch panel 13 (step ST6). . In this example, the postal code of the area away from the store is input as an answer to the previous questionnaire, and the questionnaire display unit 27 responds with the following questionnaire: “How often do you visit the store? 1 time, 3: 3 times, 3 times a month, 4: several times a year, 5: today is the first time ”. That is, the questionnaire system 1 investigates the store visit frequency of customers who live in an area away from the store. When the area indicated by the postal code previously input by the customer is an area close to the store, a questionnaire for inquiring the reason for visiting the store is extracted from the questionnaire database 15 and displayed on the touch panel 13. In this case, the questionnaire system 1 investigates customer trends of customers who live in the vicinity of the store.

  Further, when the customer answers the questionnaire (step ST7), the questionnaire display unit 27 extracts one questionnaire from the questionnaire database 15 using the option number input by the customer as a search key and displays it on the touch panel 13 (step ST8). . In this example, the number 2 option is input as the answer to the previous questionnaire, and the questionnaire display unit 27 displays the following questionnaire as “Number of children in the family? 1: 0, 2: 1, “3: 2 people, 4: 3 people or more” is displayed. That is, the questionnaire system 1 investigates the family composition of customers who visit customers frequently. Note that when the third to fifth choices are input as answers to the previous questionnaire, a questionnaire for inquiring about the reason for visiting the store is extracted and displayed on the touch panel 13. In this case, the questionnaire system 1 investigates the reason for visiting the customer whose visit frequency is low.

  Here, when the customer answers the questionnaire (step ST9), the questionnaire display unit 27 extracts a questionnaire of the inquiry content related to the specific product from the questionnaire database 15 using the product code number of the specific product as a search key, and displays it on the touch panel 13. Displayed (step ST10). In this example, the questionnaire display unit 27 displays a questionnaire “What is the motivation for purchasing XX dinner curry? 1: Advertisement (flyer), 2: POP at store, 3: Price, 4: Package, 5: Other”. is doing. In this example, in step ST9, the customer inputs and answers the second choice. In addition, the customer inputs and answers the first choice to the inquiry content questionnaire related to the specific product (step ST11).

  Thereafter, when the operator operates the keyboard 11 to finish inputting the product information (pressing the subtotal key), the total amount generated based on the settlement data is displayed on the touch panel 13 and the customer display 8, and the settlement is performed. The process ends. When the checkout process ends, the questionnaire display unit 27 displays a message “Thank you for your cooperation. Please receive a coupon” on the touch panel 13, and ends the display of the questionnaire (step ST12).

  Thereafter, when the customer makes a payment, the payment amount of the customer is input to the POS register 6 by the operation of the keyboard 11 by the operator. In this example, the settlement amount is 7000 yen. When the settlement amount is input, the POS register 6 generates settlement information based on the settlement amount and the settlement data, and transmits this settlement information to the printer 9. The printer 9 that has received the payment information issues a receipt (step ST13).

  Here, the customer trend information recording unit 28 stores the customer payment information transmitted from the POS register 6 to the printer 9 as a customer trend information in association with all inputted questionnaire responses and customer attribute information. (Step ST14).

  When the customer makes payment, the coupon issuing unit 29 uses the coupon database based on at least one of the customer payment information transmitted from the POS register 6 to the printer 9, each questionnaire response, and customer attribute information. One coupon print data is selected from 16 and a coupon is issued (step ST15). In this example, the coupon issuing unit 29 accesses the coupon database 16 using the postal code, the choice of the questionnaire response regarding the store visit frequency, and the total amount as a search key, extracts the coupon print data, and returns 5 from the total amount when returning to the store. Issuing a coupon that discounts%. In other words, based on the answers to the questionnaire and payment information, it is understood that the customer frequently visits the store and pays 6,000 yen or more despite the fact that he / she lives in an area away from the store. Therefore, sufficient benefits are given to such customers by coupons.

  Thereafter, the customer trend information recording unit 28 transfers the customer trend information to the questionnaire survey server 12 at a predetermined timing and adds it to the customer trend information database 17. Thereafter, the customer trend information that has been transferred is read from the memory 22. Erasing (step ST16). As a result, the customer trend information collected at each checkout counter is transferred to the questionnaire survey server 12 and stored in a lump.

  If the settlement process is completed before the customer answers the second and subsequent questionnaires, the customer trend information recording unit 28 uses the questionnaire responses, customer attribute information, and settlement information that have already been input as customer trend information. Keep in memory. The coupon issuing unit 29 selects coupon print data based on any one of the questionnaire responses, customer attribute information, and settlement information that have already been input, and issues a coupon. When the customer does not answer any questionnaire, the customer trend information recording unit 28 does not store and hold the settlement information and the customer trend information, and the coupon issuing unit 29 does not issue a coupon.

(Function and effect)
According to the questionnaire system 1 of this example, a coupon is issued to a customer who has answered the questionnaire as an incentive for answering the questionnaire. Here, since the use of the coupon is left to the customer and may not be used, there is no financial burden on the store side for all customers who answered the questionnaire. Therefore, the cost for the questionnaire survey can be reduced. Further, since the coupon can be issued from the printer 9 that prints the receipt, the operator of the POS register 6 can hand the coupon to the customer by the same operation as the operation of handing the receipt to the customer after the settlement. Therefore, an increase in the operator's work burden can be suppressed. Furthermore, since the customer can visit the store again to use the coupon, the questionnaire survey can be used to attract customers.

  Moreover, according to this example, since the next questionnaire is selected based on the answer of the questionnaire input by the customer, a systematic questionnaire survey can be performed. Furthermore, a questionnaire related to the specific product can be obtained from a customer who purchased the specific product. Further, since the customer is photographed with the camera 14 and the sex and age group of the customer are acquired based on the video of the camera 14, it is not necessary to inquire about the sex and age group of the customer in the questionnaire. Customer attribute information can be collected.

  Furthermore, according to this example, the customer trend information accumulated as a result of the questionnaire survey is in a form in which customer attribute information consisting of the sex and age group of the customer, questionnaire responses, and payment information are associated with each other. Therefore, the amount of information accumulated is larger than that of a questionnaire survey that collects and accumulates only questionnaire responses. Accordingly, customer trends can be analyzed from various viewpoints based on the accumulated customer trend information.

  In addition, according to this example, since a customer-specific coupon is issued based on customer attribute information, questionnaire responses, and payment information, the customer is compared with the case where the same coupon is continuously issued to all customers. Can give a big incentive.

  Furthermore, according to this example, the printer 9 includes a customer attribute information acquisition unit 25, a specific product purchase detection unit 26, a questionnaire display unit 27, a customer trend information recording unit 28, and a coupon issue unit 29, and customer trend information Since the printer 9 is responsible for controlling the collection and coupon issuance, the questionnaire system 1 can be easily added to the existing POS system 2 by replacing the printer 9, for example.

(Other embodiments)

  In the above example, the questionnaire display unit 27 displays a predetermined questionnaire as the first questionnaire. However, the questionnaire display unit 27 includes a plurality of questionnaires based on the date, day of the week, or time when the checkout process is performed. One questionnaire may be selected from and displayed on the touch panel 13 as the first questionnaire. That is, the questionnaire display unit 27 obtains the date, day of the week, or time when the settlement process is performed from the calendar managed by the questionnaire system 1, and then searches for the date, day of the week, or time. The questionnaire database 15 may be accessed as a key to extract one questionnaire, and this may be displayed on the touch panel 13 as the first questionnaire. In this way, it is possible to analyze in detail a change in consumption trend due to date, day of the week, or time based on customer consumption trend information.

  The questionnaire display unit 27 selects one questionnaire from a plurality of questionnaires in the questionnaire database 15 based on at least one of the sex and age group of the customer acquired by the customer attribute information acquisition unit 25, and the touch panel 13 may be displayed.

  Furthermore, in the above example, the POS server 5 and the questionnaire survey server 12 are different servers, but the POS server 5 includes the questionnaire database 15, the coupon database 16, and the customer trend information database 17. These two servers may be integrated. In the above example, the touch panel 13 is used. However, a customer keyboard connected to the customer display 8 and the POS register 6 so as to be communicable may be used instead of the touch panel.

  In the above example, the printer 9 includes the customer attribute information acquisition unit 25, the specific product purchase detection unit 26, the questionnaire display unit 27, the customer trend information recording unit 28, and the coupon issue unit 29, but the POS register 6 The customer attribute information acquisition unit 25, the specific product purchase detection unit 26, the questionnaire display unit 27, the customer trend information recording unit 28, and the coupon issue unit 29 may be provided. Further, if all the information from the camera 14, the touch panel 13 and the POS register 6 is transmitted to the questionnaire survey server 12 via the printer 9, the customer attribute information acquisition unit 25 is sent to the questionnaire survey server 12. The specific product purchase detection unit 26, the questionnaire display unit 27, the customer trend information recording unit 28, and the coupon issue unit 29 may be provided. In this case, the function of transferring customer trend information from the customer trend information recording unit 28 to the server can be omitted. Further, the questionnaire database 15 and the coupon database 16 may be provided in the POS register 6 or the printer 9.

1. Questionnaire system, 2. POS system, 3. Product database, 4. Sales accounting processing database, 5. POS server, 6. POS register, 7. Bar code reader, 8. Customer display, 9. Printer, 10. Display for operator, 11. Keyboard, 12. Server for questionnaire survey, 13. Touch panel (customer input device, customer display device), 14. Camera, 15. Survey database (questionnaire memory holding unit), 16. Coupon Database (coupon print data storage and holding unit), 17 · Customer trend information database, 20 · Communication interface, 21 · Control unit, 22 · Memory, 23 · Print control unit, 24 · Questionnaire survey control unit, 25 · Customer attribute information Acquiring unit, 26 / specific product purchase detecting unit, 27 Questionnaire display unit, 28 and customer trends information recording unit, 29-coupon issue unit

Claims (10)

A POS register to checkout products purchased by customers;
A printer communicably connected to the POS register;
A customer display that is communicatively connected to the POS register;
A customer input device communicatively connected to the POS register;
A questionnaire display unit for displaying a first questionnaire on the customer display device while the checkout process is being performed by the POS register;
When the answer to the first questionnaire is input to the customer input device, the payment information of the customer and the first questionnaire sent from the POS register to the printer to issue a receipt after the payment is completed. A customer trend information recording unit that stores and holds the answer as the first customer trend information,
When the answer to the first questionnaire is input to the customer input device, after the settlement is completed, a coupon issuing unit that issues a coupon from the printer;
A questionnaire system characterized by having. In claim 1,
It has a coupon print data storage holding unit that stores and holds a plurality of coupon print data,
The coupon issuing unit selects the coupon print data from the coupon print data storage holding unit based on at least one of the answer to the first questionnaire and the settlement information, and issues the coupon from the printer. A questionnaire system. In claim 1,
A questionnaire storage unit that stores a plurality of questionnaires;
A coupon print data storage holding unit storing and holding a plurality of coupon print data,
When the answer to the first questionnaire is input, the questionnaire display unit selects one of the questionnaires from the questionnaire storage holding unit based on the answer of the first questionnaire, and displays the customer display device as a second questionnaire Displayed on the
When the answer to the second questionnaire is input, the customer trend information recording unit stores and holds the first customer trend information and the answer of the second questionnaire as second customer trend information,
The coupon issuing unit selects the coupon print data from the coupon print data storage holding unit based on at least one of the answer to the first questionnaire, the answer to the second questionnaire, and the payment information, and the printer from the printer A questionnaire system characterized by issuing coupons. In claim 3,
The questionnaire display unit selects one questionnaire based on a date, a day of the week, or a time when the settlement process is performed, and displays the selected questionnaire as a first questionnaire on the customer display device. Questionnaire system. In claim 3 or 4,
A server communicably connected to the printer;
The server includes the questionnaire storage unit and the coupon print data storage unit,
The printer can communicate with the customer display device and the customer input device via the POS register, and includes the questionnaire display unit, the coupon issue unit, and the customer trend information recording unit,
The customer trend information recording unit transfers the second customer trend information to the server. In claim 1,
A questionnaire memory holding unit that stores and holds a plurality of questionnaires including a third questionnaire of inquiry contents related to a predetermined specific product;
A coupon print data storage holding unit storing and holding a plurality of coupon print data;
A specific product purchase detection unit that monitors product information input to the POS register and determines whether or not the product information and the product information of the specific product match while the checkout process is being performed; Have
When the product information matches the product information of the specific product, the questionnaire display unit receives the answer to the first questionnaire and then ends the settlement until the settlement ends. The third questionnaire is selected from and displayed on the customer display device,
When the answer to the third questionnaire is input, the customer trend information recording unit stores and holds the first customer trend information and the answer of the third questionnaire as third customer trend information,
The coupon issuing unit selects the coupon print data from the coupon print data storage holding unit based on at least one of the answer to the first questionnaire, the answer to the third questionnaire, and the payment information, and the printer from the printer A questionnaire system characterized by issuing coupons. In claim 6,
A server communicably connected to the printer;
The server includes the questionnaire storage unit and the coupon print data storage unit,
The printer can communicate with the customer display device and the customer input device via the POS register, the questionnaire display unit, the coupon issue unit, the specific product purchase detection unit, and the customer trend information recording unit. With
The customer trend information recording unit transfers the third customer trend information to the server. In claim 1,
A camera communicably connected to the POS register;
A customer attribute information acquisition unit for acquiring at least one of the sex and age group of the customer as customer attribute information based on the video from the camera;
When the answer to the first questionnaire is input to the customer input device, the customer trend information recording unit associates the answer to the first questionnaire, the payment information, and the customer attribute information as fourth customer trend information. Questionnaire system characterized by memorizing and holding. In claim 8,
It has a coupon print data storage holding unit that stores and holds a plurality of coupon print data,
The coupon issue unit selects the coupon print data from the coupon print data storage holding unit based on at least one of the answer to the first questionnaire, payment information, and the customer attribute information, and issues the coupon from the printer. A questionnaire system characterized by doing. In claim 9,
A server communicably connected to the printer;
The server includes the coupon print data storage holding unit,
The printer can communicate with the customer display device, the customer input device, and the camera via the POS register, and the questionnaire display unit, the coupon issue unit, the customer attribute information acquisition unit, and the customer trend. It has an information recording part,
The customer trend information recording unit transfers the fourth customer trend information to the server.

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