JP2010082805A - Booklet with decorative element that produces animation - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a booklet that produces an animation by overlapping a film gage and a design and relatively sliding them, thereby enhancing a sales promotion effect of booklets. <P>SOLUTION: A design flap 21 is erected from a first paper face 20 with respect to the first paper face 20 and a second paper face 40 adjacently continuous when the booklet is opened, and the film gage 45 is held to the second paper face 40. The erected design flap 21 is inserted in the lower face side of the film gage 45. When the first paper face 20 and the second paper face 40 are relatively turned, the design flap 21 interlockingly slides relative to the film gage 45 to produce the animation. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a booklet provided with a decorative element that gives a visual effect as if a picture is moving by sliding a film gauge on a sketch composed of composite images. This booklet can be used, for example, as a magazine, catalog, brochure, or book.

  A technique that gives a visual effect as if a picture is moving on the basis of a principle similar to that of a flip book by using “understory” and “film gauge” has been conventionally known (for example, patent literature). 1, 2). The principle will be briefly described as follows.

<< When there are two pixels: FIGS. 1 and 2 >>
FIG. 1 shows the principle of creating a “background picture composed of composite images”. Here, the composite image is composed of two pixels. First, the pixels 1 and 2 are thinned out at equal intervals “α” to create intermediate pixels in which “afterimage” and “missing” repeat. Next, the “afterimage” portion of the intermediate image 2 matches the “missing” portion of the intermediate image 1, and a composite image is created by combining the two.

On the other hand, the film gauge shown in FIG. 2 is obtained by printing “black elongated strips” on a transparent substrate at equal intervals, and the “width of strips” and the “interval between strips”. Are equal (both are “α”).
When this film gauge is overlaid on the composite image and both are slid relative to each other, as shown in FIG. 2, the “afterimage” of the intermediate pixel 1 comes to a transparent area between the strip-like areas on the film gauge. Sometimes a star pattern is visible (A).
On the other hand, when the “afterimage” of the intermediate pixel 2 comes to the transparent area between the band-like areas on the film gauge, a round pattern is visually recognized (B).

  When the above relative sliding motion is performed at an appropriate speed, it is visually recognized by human eyes as if the star pattern and the round pattern are dynamically changing.

<< When there are three pixels: FIGS. 3 and 4 >>
When there are two pixels as described above, (i) the width dimensions of “afterimage” and “missing” when thinning out the pixels are equal (“α”), and (ii) “band-like region on the film gauge” The “width” and the “interval between the band-like regions” are both equal to “α”.

When there are three pixels, as shown in FIGS. 3 and 4, (i) when thinning out the pixels, the width dimension “β” of “missing” is set to twice the width dimension “γ” of “afterimage”. (Ii) The “width of the belt-like region” on the film gauge is made equal to the width dimension “β” of “chip”, and the “interval between the belt-like regions” is made equal to the width dimension “γ” of “afterimage”.
Since the width dimension “β” of “missing” is twice the width dimension “γ” of “afterimage”, the “afterimage” of the other two intermediate pixels 2 and 3 is stored in the “missing” portion of the intermediate pixel 1. Thus, a composite image consisting of three pixels can be created.

  Then, as shown in FIG. 4, a star pattern is visually recognized when the “afterimage” of the intermediate pixel 1 comes to a transparent area between the band-like areas on the film gauge (A). A circular pattern is visually recognized when the “afterimage” of the intermediate pixel 2 comes to a transparent region between the strip regions on the film gauge (B). A rhombus pattern is visually recognized when the “afterimage” of the intermediate pixel 3 comes to a transparent area between the band-like areas on the film gauge (C).

  In the same way, a composite image and a corresponding film gauge can be created when there are four or five pixels.

In the example described above, a striped film gauge is used, but a configuration that gives a similar visual effect using a lattice-shaped film gauge and a corresponding sketch is also known. .
In the case of a striped film gauge, the direction in which the “background” and the “film gauge” are relatively moved to obtain a visual effect is limited to one direction orthogonal to the stripe. On the other hand, in the case of a lattice-shaped film gauge, a visual effect can be obtained even if the film is relatively moved in any of the vertical, horizontal, and slant directions.

Special table 2007-526500 Utility model registration No. 3095265

  A first object of the present invention is to provide a booklet using a moving image obtained by the visual effect, thereby enhancing the sales promotion effect of booklets.

In addition, when a moving image is generated by overlaying and sliding relative to the “film gauge” and the “background picture”, it is preferable that the “film gauge” and the “background picture” that are relatively slid are in close contact with each other. If the gap between the two is large, the moving image obtained as a visual effect is blurred.
Therefore, the second object of the present invention is to realize appropriate adhesion between a “film gauge” and a “background picture” provided in a booklet.

The booklet of the present invention generates a moving image by overlaying a “background flap displaying a background composed of composite images” and a “film gauge corresponding to the background” and sliding them relatively. With decorative elements.
When the booklet is opened, a background flap is erected from the first paper surface to the first and second paper surfaces that are adjacent to each other and a film gauge is held on the second paper surface. The sketch flap erected on the first paper surface is inserted into the lower surface side of the film gauge held on the second paper surface.
When the first paper surface and the second paper surface are rotated relative to each other, the background flap is slid relative to the film gauge in conjunction with the rotation, whereby the moving image is generated.

The “underlay” is a composite image created from a plurality of pixels composed of “afterimage” and “missing” as described with reference to FIGS. Also, the “corresponding film gauge” in the sketch means a film gauge that includes “transparent area” and “opaque area” corresponding to “afterimage” and “missing” of the composite image, and produces a moving image by relative sliding. .
The film gauge may be either a stripe shape or a lattice shape, and a moving image is generated by sliding relative to a corresponding background picture (composite image).

  In the booklet of the present invention having the above-mentioned configuration, the video obtained by the above-mentioned visual effect by the “film gauge” and the “background picture” is set to be “related to the contents of the booklet” or a popular character, so as to be promoted. The effect or sales promotion effect can be enhanced.

  “Relevant to the contents of a booklet” is not limited to those directly related to the contents of the booklet, but may be related to a publisher or the like, and may have some relation in a broad sense.

Further, in the booklet of the present invention, the background flap is erected so as to rise from a position separated from the boundary line between the first paper surface and the second paper surface by a predetermined distance on the first paper surface, and then the lower surface of the film gauge. It is preferable that it is inserted in the side.
As a result, the “film gauge” and the “background flap” are in close contact with each other, and the moving image obtained by the relative slide becomes clear.

  Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. FIG. 5A is a perspective view showing a booklet according to an embodiment in a closed state, and FIG. 5B shows the booklet in an opened state.

  In the present invention, a decorative element composed of a background flap and a film gauge is provided on the first paper surface and the second paper surface that are adjacent to each other when the booklet is opened. In the embodiment of FIG. 5, the back surface of the cover 11 constitutes the first paper surface 20, and the next page adjacent thereto constitutes the second paper surface 40.

FIG. 6 shows an example of the booklet 10 creation process. In this example, the elements A and B are bonded and fixed to a booklet base 10 ′ that has been bound by “wireless binding”. That is, the element A includes a rectangular paper piece 20 constituting the first paper surface 20 and a background flap 21 provided continuously via the crease a, and a paper piece on the corresponding paper surface 20 ′ of the booklet base 10 ′. 20 is bonded and fixed.
A composite image 26 is displayed on the background flap 21. The composite image 26 may be printed directly on the background flap 21 or may be pasted on another sheet piece.

  When both the paper piece 20 constituting the first paper surface 20 and the corresponding paper surface 20 ′ on the booklet base 10 ′ have rectangular openings 23 and 23 ′, the element A is pasted on the booklet base 10 ′. The two overlap to constitute one opening 23. This opening 23 functions as a window, and as shown in FIG. 5A, even when the booklet is closed, the film gauge 45 in the booklet can be viewed from the outside.

On the other hand, the element B includes a rectangular paper piece 40 that constitutes the second paper surface 40 and a fixed paper piece 41 that is continuously provided via the crease b, and is provided on the corresponding paper surface 40 ′ on the booklet base 10 ′. The fixed paper piece 41 is bonded and fixed.
The rectangular paper piece 40 constituting the second paper surface 40 has a rectangular opening 44, and a film gauge 45 is attached so as to close the opening 44. After pasting the fixed paper piece 41 on the paper surface 40 ′ of the booklet base 10 ′, the background flap 21 erected from the first paper surface 20 was placed along the fixed paper surface 41, and the film gauge 45 was held thereon. The rectangular paper pieces 40 are stacked and fixed. The rectangular paper piece 40 is bonded and fixed to the fixed paper piece 41 at both end regions 40a.

The underlay flap 21 eventually extends below the film gauge 45 while being sandwiched between the paper pieces 40 and 41 of the element B. Is inserted into the lower surface side of the film gauge 45 held on the second paper surface 40 ".
However, the specific shape of each component is not limited to the illustrated one, and an appropriate form can be adopted.

FIG. 7 shows the relationship between the assembled booklet 10 and the resulting moving image. As the first paper surface 20 is closed or opened, the background flap 21 slides relative to the film gauge 45, and a moving image using visual effects appears. Although FIG. 7 shows an example of a moving image composed of three pixels, the specific design and the number of pixels can be arbitrarily set.
By associating the generated moving image with the contents of the booklet or the publisher, the advertising effect or the sales promotion effect can be enhanced.

  Note that the window 23 provided on the cover is not necessarily required, and may be omitted. However, the presence of the window 23 has an advantage that a moving image generated on the film gauge can be viewed from a wider range of angles as the booklet cover is opened or closed. This configuration is advantageous in that, particularly in the display state of a booklet, the presence of a moving image decoration element is appealed and a sales promotion effect can be expected.

≪Lattice film gauge≫
In the present invention, not only the stripe-shaped film gauge 45 but also a lattice-shaped film gauge 45 ′ can be adopted (in the circle in FIG. 6). Of course, in such a case, the sketch 26 is one that generates a moving image correspondingly.
In the case of the stripe-shaped film gauge 45, a moving image is generated by relative sliding in one direction, but in the case of the lattice-shaped film gauge 45 ′, a moving image is generated even when the sliding is performed in any of the vertical, horizontal, and slanting directions. This is effective in that the pasting accuracy of the elements A and B is not high, and the moving image changes even when the relative slide direction deviates from one planned direction.

≪Configuration for improving adhesion between background flap and film gauge: Fig. 8≫
When a moving image is generated by overlapping the background flap 21 and the film gauge 45 and sliding relative to each other, the moving image may appear blurred if the gap between the two is large. In order to clear the moving image, it is preferable that the background flap 21 and the film gauge 45 are brought into pressure contact with each other.
Therefore, in the illustrated example, the background flap 21 is configured to rise from a position offset from the boundary “c” between the first paper surface 20 and the second paper surface 20 by a certain distance “L” on the first paper surface 20. Yes. That is, as shown partially enlarged in FIG. 8, the root 21a of the sketch flap 21 rising from the first paper surface 20 is separated from the boundary line “c” by a distance “L” (offset). Have been). Thereby, the force which presses the background flap 21 with respect to the film gauge 45 arises. That is, the background flap 21 and the film gauge 45 are in close contact with each other, and a clear moving image can be obtained.

≪Relationship with perfect binding, saddle stitching, flat stitching≫
In the illustrated example, the booklet 10 is bound by a generally known technique called “wireless binding”. Then, the background flap 21 is arranged offset by a distance “L” with respect to the boundary line “c” of the elements A and B (see FIG. 6) pasted to face each other.
However, the present invention is not limited to “wireless binding”, and any binding method such as “saddle stitching” or “flat stitching” can be employed. Since these are generally known methods, description thereof is omitted here.
Depending on the specific binding method, the elements A and B are fixed and pasted on a booklet base that has been bound as shown in FIG. The specific creation process can be set as appropriate.
In addition, regardless of which binding method is used, the boundary line “c” is the substantial boundary line formed by the opposing edges of the elements A and B when the booklet is opened. means.

<< Other configurations >>
In the illustrated example, the background flap 21 is provided on the cover 11 side of the booklet 10 and the film gauge 45 is held on the subsequent page, but the reverse configuration may be employed.
In that case, in FIG. 6, the element A may be bonded to the paper surface 40 ′ of the booklet base 10 ′, and the element B may be bonded to the paper surface 20 ′ of the booklet base 10 ′. In this case, it can be considered that the back surface of the cover sheet 11 is the second paper surface, and the next page subsequent thereto is the first paper surface. Further, the booklet cover window 23 is omitted.

Furthermore, although not shown in the drawings, in the present invention, a moving image is generated not only on the continuous two pages exposed when the cover is opened, but also on any two pages in the middle of the booklet adjacent to each other when opened. A decorative element can be provided.
In addition to pasting the elements A and B individually on the booklet as shown in the figure, the elements A and B are connected in advance to be unitized, and this is sandwiched in each paper before bookbinding, and then bookbinding, Or you may affix on the booklet base after bookbinding.

Explanatory drawing which shows the principle which produces a moving image from two pixels. Explanatory drawing which shows the principle which produces a moving image from two pixels. Explanatory drawing which shows the principle which produces a moving image from three pixels. Explanatory drawing which shows the principle which produces a moving image from three pixels. The perspective view explaining the booklet concerning one embodiment of the present invention. The figure explaining an example of the process which produces the booklet of FIG. The figure explaining the relationship between the booklet of FIG. 5 and the produced moving image. The elements on larger scale which show the structure for improving the adhesiveness of a background flap and a film gauge.

Explanation of symbols

10 booklet 10 'booklet base 11 cover 20 first paper 21 sketch flap 26 composite image 23 opening (window)
40 Second paper surface 41 Fixed paper piece 44 Opening 45 Film gauge

Claims (3)

A sketch flap (21) on which a sketch composed of a composite image (26) is displayed and a film gauge (45) corresponding to the sketch are overlapped, and both are relatively slid to generate a moving image. A booklet with decorative elements,
When the booklet is opened, a background flap (21) is erected from the first paper surface (20) with respect to the first paper surface (20) and the second paper surface (40) that are adjacent to each other and the second paper surface (40). The film gauge (45) is held on the paper surface (40), and the upright sketch flap (21) is inserted into the lower surface side of the film gauge (45),
When the first paper surface (20) and the second paper surface (40) are rotated relative to each other, the background flap (21) is slid relative to the film gauge (45) in conjunction with this, thereby A booklet characterized by the production of moving images. The first page (20) is the back side of the booklet cover,
The booklet according to claim 1, wherein the cover is formed with an opening (23) that allows the film gauge to be visually recognized from the outside even when the booklet is closed.   The background flap (21) is erected on the first paper surface (20) so as to rise from a position separated from the boundary line (c) between the first paper surface and the second paper surface by a certain distance (L). The booklet according to claim 1 or 2, wherein the booklet is inserted into the lower surface side of the gauge (45), thereby improving the adhesion of the background flap (21) to the film gauge (45).

Images