JP2009130529A - Method, device and program for reproducing advertisement video - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To browse evaluations for advertisement video made by other people during viewing the program video, with respect to the video with the advertisement video and program video united into a single body. <P>SOLUTION: An advertisement video part is detected from the video with the advertisement video and the program video united into a single body and stored in a video managing and storing means, advertisement video feature quantity is extracted from the detected advertisement video part, the reproduction of advertisement video included in video selected and reproduced in the video stored in the video managing and storing means is detected, advertisement video reproduction information is associated with corresponding advertisement video feature quantity and stored in a reproduction history storing means during reproducing the advertisement video, the number of times of cumulatively reproducing the advertisement video is accumulated from the advertisement video reproduction information stored in the reproduction history storing means in each advertisement video feature quantity, and the number of times for cumulatively reproducing the advertisement video included in the currently reproduced video is displayed on a displaying means during video reproduction. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

The present invention relates to an advertisement video reproduction method, apparatus, and program, and more particularly, to an advertisement video reproduction method, apparatus, and program for an image in which an advertisement video and a program video are integrated.
More specifically, the present invention relates to an advertisement video reproduction method, apparatus, and program for detecting an advertisement video in a video and presenting the cumulative number of times of reproduction of the same advertisement video, the number of all comments regarding the same advertisement video, comments, and evaluation information.

Conventional broadcast video has grasped the effect of advertisement video based on the audience rating of broadcast video played back in real time. On the other hand, in recent years, a form in which an advertisement video is distributed independently has been studied (for example, see Patent Document 1).
JP 2005-208751 A "Video Advertisement Information Automatic Notification Service Method"

  However, in the case of broadcast video, considering the viewing mode of the broadcast video by today's recording, etc., this is an index that does not accurately reflect the number of playbacks of such a large number of viewers, and the advertisement video alone in the video is a video Unlike the program video in the middle, unless you play advertisement video that is often not intended to be watched in the first place, the content appeal of the content is not understood and the burden of playing the advertisement video is high, so it may be skipped and not played .

On the other hand, in the case where the advertisement video is distributed independently, there is an advantage that only the advertisement that the user is interested in can be seen, but preparation for distributing the advertisement video itself is necessary, and if the user selects viewing, the advertisement video itself It is possible that the number of playbacks will be significantly smaller than the case of broadcast video, and the possibility of developing users interested in potential advertising video like the original advertising video is greatly reduced. There is a problem that it ends up. Organize
1. Viewing with time shift by recording etc. is not accurately reflected in viewing grasp index such as audience rating;
2. In the method of showing only the advertising video only to interested users, it is necessary to separately prepare the advertising video for distribution, and the potential video cannot be viewed by a potential user who cannot clearly indicate the object of interest;
3. In the time-shifted viewing by recording or the like, only the advertisement video alone is often skipped because the content appeal of the content is not understood and the advertisement video playback load is high without viewing the advertisement video;
There are many such issues.

  The present invention is to solve the above-described problems. In response to this problem, even for users who use time-shifted viewing, the advertisement video portion is detected from the video that is a combination of the program video and the advertising video such as broadcast video, and each advertising video is detected by the feature amount. It is possible to identify and grasp the viewing situation regarding each advertisement video, and 2.3. For the above problem, the number of times of reproduction of the common advertisement video included in a plurality of videos, the viewer's comment on the advertisement video are integrated, and the comment is integrated into the advertisement video included in each video. To provide an advertisement video reproduction method, apparatus, and program capable of reducing the skip of advertisement video reproduction by feeding back the attractiveness of the content based on the viewer comments and the integrated reproduction status and improving the attractiveness of the content and its effect. For the purpose.

  FIG. 1 is a diagram for explaining the principle of the present invention.

The present invention (Claim 1) is an advertisement video reproduction method for reproducing an advertisement video for a video in which an advertisement video and a program video are integrated.
An advertisement video detection procedure (step 1) in which the video identification information acquisition means detects the advertisement video portion from the video in which the advertisement video and the program video are integrated, and stores it in the video management storage means;
An advertisement video feature quantity extraction means for extracting an advertisement video feature quantity from the advertisement video portion detected in the advertisement video detection procedure and storing it in the video management storage means (step 2);
An advertisement video reproduction detection procedure (step 3) in which the advertisement video reproduction detection means detects reproduction of the advertisement video included in the video selected and reproduced from the video managed by the video management storage means;
A reproduction information storage procedure (step 4) in which the reproduction information storage means stores the advertisement video reproduction information in the reproduction history storage means in association with the advertisement video feature quantity corresponding to the advertisement video reproduction in the advertisement video reproduction detection procedure;
A reproduction information analysis procedure (step 5) in which the reproduction information analysis means totals the cumulative number of reproductions of the advertisement video for each advertisement video feature amount from the advertisement video reproduction information stored in the reproduction history storage means;
The advertisement video reproduction information presentation means performs an advertisement video reproduction information presentation procedure (step 6) for displaying the cumulative number of reproductions of the advertisement video included in the video being reproduced on the display means during the video reproduction.

  According to the first aspect of the present invention, it is possible to grasp the reproduction status such as the number of times of reproduction of the advertisement video even in time-shift viewing such as a recorded video.

The present invention (Claim 2) is an advertising video reproduction method for reproducing an advertising video for a video in which the advertising video and the program video are integrated.
The video identification information acquisition means detects the advertising video portion from the video in which the advertising video and the program video are integrated, and stores it in the video management storage means,
An advertisement video feature amount extraction means for extracting an advertisement video feature amount from the advertisement video portion detected in the advertisement video detection procedure and storing it in the video management storage means;
Video identification information acquisition means acquires video identification information from information held in association with video and stores it in video management storage means;
A playback video detection procedure in which the playback video detection means detects the playback video at the start of video playback;
A first reproduction information accumulation procedure in which the first reproduction information storage means accumulates reproduction video information including video identification information of the reproduction video in the reproduction history storage means;
An advertisement video reproduction detection means for detecting reproduction of an advertisement video included in a video selected and reproduced from the video managed by the video management storage means;
A second reproduction information storage means for second advertisement information storage means for storing the advertisement video reproduction information in the reproduction history storage means in association with the advertisement video feature quantity corresponding to the advertisement video reproduction in the advertisement video reproduction detection procedure;
The reproduction information analyzing means totals the cumulative number of reproductions of the video for each video identification information from the reproduction video information stored in the reproduction history storage means, and for each video identification information from the advertisement video reproduction information stored in the reproduction history storage means. A reproduction information analysis procedure for calculating the number of advertisement video reproductions per one video reproduction based on the cumulative number of reproductions of the advertisement video and the cumulative number of reproductions of the video and the cumulative number of reproductions of the advertisement video;
The advertisement video reproduction information presentation means performs an advertisement video reproduction information presentation procedure for displaying, on the display means, the number of advertisement video reproductions per one video reproduction of the advertisement video included in the video being reproduced.

  According to the second aspect of the present invention, since the difference in the advertisement video reproduction rate in each video reproduction can be grasped, the advertisement video reproduction situation can be grasped more accurately than the reproduction of the program video.

The present invention (Claim 3) is an advertising video reproduction method for reproducing an advertising video for a video in which the advertising video and the program video are integrated.
The video identification information acquisition means detects the advertising video portion from the video in which the advertising video and the program video are integrated, and stores it in the video management storage means,
An advertisement video feature amount extraction means for extracting an advertisement video feature amount from the advertisement video portion detected in the advertisement video detection procedure and storing it in the video management storage means;
Video identification information acquisition means acquires video identification information from information held in association with video and stores it in video management storage means;
A playback video detection procedure in which the playback video detection means detects the playback video at the start of video playback;
A first reproduction information accumulation procedure in which the first reproduction information storage means accumulates reproduction video information including video identification information of the reproduction video in the reproduction history storage means;
An advertisement video reproduction detection means for detecting reproduction of an advertisement video included in a video selected and reproduced from the video managed by the video management storage means;
An advertisement video evaluation comment information adding means, for the advertisement video being reproduced, evaluation information obtained by selecting an evaluation classification related to the advertisement video being reproduced, or an advertisement video evaluation comment information provision procedure for obtaining a comment; ,
Advertising video evaluation comment information storage means stores the evaluation information in the evaluation storage means in association with the advertisement feature quantity, or stores the comment in the comment storage means in association with the advertisement feature quantity. ,
The evaluation result information which is a set of the evaluation classification and the cumulative evaluation number for the advertisement video for each advertisement video feature amount from the evaluation information or the comment stored in the evaluation storage means or the comment storage means, , Advertising video evaluation comment information analysis procedure to count the cumulative comments,
The advertisement video analysis result presenting means performs an advertisement video analysis result presentation procedure for displaying the evaluation result information for the advertisement video included in the video being reproduced at the time of video reproduction or the cumulative comment number on the display means.

  According to the third aspect of the present invention, the viewer's evaluation and the number of opinions regarding the advertisement video can be known, the attractiveness of the advertisement video itself can be grasped, and information for prompting the reproduction of the advertisement video can be obtained. It is possible to contribute to the improvement of

The present invention (Claim 4) is an advertising video reproduction method for reproducing an advertising video for a video in which the advertising video and the program video are integrated.
The video identification information acquisition means detects the advertising video portion from the video in which the advertising video and the program video are integrated, and stores it in the video management storage means,
An advertisement video feature amount extraction means for extracting an advertisement video feature amount from the advertisement video portion detected in the advertisement video detection procedure and storing it in the video management storage means;
Video identification information acquisition means acquires video identification information from information held in association with video and stores it in video management storage means;
A playback video detection procedure in which the playback video detection means detects the playback video at the start of video playback;
A reproduction information accumulation procedure in which reproduction information accumulation means accumulates reproduction video information including video identification information of the reproduction video in the reproduction history storage means;
An advertisement video reproduction detection means for detecting reproduction of an advertisement video included in a video selected and reproduced from the video managed by the video management storage means;
An advertisement video evaluation comment information giving means for obtaining a comment about the advertisement video being played back,
An advertisement video evaluation comment information storage means, wherein the advertisement video evaluation comment information storage means stores the comments in the comment storage means in association with the advertisement feature quantity;
The advertisement video comment presenting means performs an advertisement video comment presenting procedure for displaying, on the display means, comments on all corresponding advertisement videos from the advertisement video feature amount of the advertisement video being reproduced.

  According to the invention of claim 4, since comments related to the same advertisement video included in a plurality of videos can be integrated and comments related to the advertisement video integrated at the time of playback of each video can be presented, It becomes easier for viewers to browse and contributes to an increase in browsing of advertisement videos.

  FIG. 2 is a principle configuration diagram of the present invention.

The present invention (Claim 5) is an advertising video reproduction apparatus for reproducing an advertising video for a video in which the advertising video and the program video are integrated.
Advertising video detection means 120 for detecting an advertising video portion from the video in which the advertising video and the program video are integrated, and storing it in the video management storage means;
An advertisement video feature amount extraction unit 140 that extracts an advertisement video feature amount from the advertisement video portion detected by the advertisement video detection unit 120 and stores it in the video management storage unit 130;
Advertisement video reproduction detecting means 160 for detecting reproduction of an advertisement video included in the video selected and reproduced from the video managed by the video management storage means 130;
Reproduction information storage means 210 for storing the advertisement video reproduction information in the reproduction history storage means 220 in association with the advertisement video feature quantity corresponding to the advertisement video reproduction of the advertisement video reproduction detection means 160;
A reproduction information analysis unit 230 that counts the cumulative number of reproductions of the advertisement video for each advertisement video feature amount from the advertisement video reproduction information stored in the reproduction history storage unit 220;
And an advertisement video reproduction information presentation unit 240 for displaying the cumulative number of reproductions of the advertisement video included in the video being reproduced on the display unit during the video reproduction.

  According to the fifth aspect of the present invention, it is possible to grasp the reproduction status such as the number of times of reproduction of the advertisement video even in time-shifted viewing of the recorded video.

The present invention (Claim 6) is an advertising video reproduction device for reproducing an advertising video for a video in which the advertising video and the program video are integrated.
Advertising video detection means for detecting an advertising video portion from a video in which the advertising video and the program video are integrated, and storing it in the video management storage means;
Advertising video feature quantity extracting means for extracting the advertising video feature quantity from the advertising video portion detected by the advertising video detection means and storing it in the video management storage means;
Video identification information acquisition means for acquiring video identification information from information held in association with video and storing it in video management storage means;
Playback video detection means for detecting playback video at the start of video playback;
First playback information storage means for storing playback video information including video identification information of the playback video in the playback history storage means;
Advertising video reproduction detecting means for detecting reproduction of advertising video included in the video selected and reproduced from the video managed by the video management storage means;
Second reproduction information storage means for storing the advertisement video reproduction information in the reproduction history storage means in association with the advertisement video feature amount corresponding to the advertisement video reproduction of the advertisement video reproduction detection means;
Cumulative playback count of video for each video identification information from the playback video information stored in the playback history storage means, and cumulative playback of advertisement video for each video identification information from the advertisement video playback information stored in the playback history storage means Replay information analyzing means for counting the number of times and calculating the number of times of advertisement video reproduction per one video reproduction based on the cumulative number of reproduction times of the video and the cumulative number of reproduction times of the advertisement video;
Advertisement video reproduction information presenting means for displaying, on the display means, the number of advertisement video reproductions per one video reproduction of the advertisement video included in the video being reproduced.

  According to the sixth aspect of the present invention, since the difference in the advertisement video reproduction rate in each video reproduction can be grasped, the advertisement video reproduction situation can be grasped more accurately than the reproduction of the program video.

The present invention (Claim 7) is an advertising video reproduction device for reproducing an advertising video for a video in which the advertising video and the program video are integrated.
Advertising video detection means for detecting an advertising video portion from a video in which the advertising video and the program video are integrated, and storing it in the video management storage means;
Advertising video feature quantity extracting means for extracting the advertising video feature quantity from the advertising video portion detected by the advertising video detection means and storing it in the video management storage means;
Video identification information acquisition means for acquiring video identification information from information held in association with video and storing it in video management storage means;
Playback video detection means for detecting playback video at the start of video playback;
First playback information storage means for storing playback video information including video identification information of the playback video in the playback history storage means;
Advertising video reproduction detecting means for detecting reproduction of advertising video included in the video selected and reproduced from the video managed by the video management storage means;
Evaluation information obtained by selecting an evaluation classification related to the advertisement video being played, or advertisement video evaluation comment information giving means for obtaining a comment for the advertisement video being played,
Evaluation video is stored in the evaluation storage means in association with the advertisement feature quantity, or the advertisement video evaluation comment information storage means is stored in the comment storage means in association with the advertisement feature quantity;
Evaluation result information that is a set of evaluation classification and cumulative evaluation number for advertisement video for each advertisement video feature amount from evaluation information or comment stored in evaluation storage means or comment storage means, or advertisement video for totaling the number of comments Evaluation comment information analysis means,
And an advertisement video analysis result presentation means for displaying the evaluation result information for the advertisement video included in the video being reproduced at the time of video reproduction or the accumulated comment number on the display means.

  According to the seventh aspect of the present invention, the viewer's evaluation and the number of opinions regarding the advertisement video can be known, the attractiveness of the advertisement video itself can be grasped, and information for prompting the reproduction of the advertisement video can be obtained. It is possible to contribute to the improvement of

The present invention (Claim 8) is an advertising video reproduction device for reproducing an advertising video for a video in which the advertising video and the program video are integrated.
Advertising video detection means for detecting an advertising video portion from a video in which the advertising video and the program video are integrated, and storing it in the video management storage means;
Advertising video feature quantity extracting means for extracting the advertising video feature quantity from the advertising video portion detected by the advertising video detection means and storing it in the video management storage means;
Video identification information acquisition means for acquiring video identification information from information held in association with video and storing it in video management storage means;
Playback video detection means for detecting playback video at the start of video playback;
Playback information storage means for storing playback video information including video identification information of the playback video in the playback history storage means;
Advertising video reproduction detecting means for detecting reproduction of advertising video included in the video selected and reproduced from the video managed by the video management storage means;
Advertising video evaluation comment information giving means for obtaining comments about the advertising video being played,
Advertising video evaluation comment information storage means for storing comments in the comment storage means in association with the advertisement feature quantity;
And an advertisement video comment presenting means for displaying comments on all corresponding advertisement videos from the advertisement video feature quantity of the advertisement video being reproduced at the time of video reproduction.

  According to the eighth aspect of the present invention, since comments related to the same advertisement video included in a plurality of videos can be integrated and comments related to the advertisement video integrated at the time of playback of each video can be presented, It becomes easier for viewers to browse and contributes to an increase in browsing of advertisement videos.

  The present invention (Claim 9) is an advertisement video reproduction program that causes a computer to function as each means for configuring the advertisement video reproduction according to any one of Claims 5 to 8.

  According to these inventions, it is possible to contribute to an increase in the chance of playing advertisement video during time-shifted viewing and to accurately grasp the advertisement video playback status, and it is possible to perform advertisement video playback during time-shifted viewing more efficiently.

  As described above, according to the present invention, since the advertisement video and the program video are integrated with each other, the evaluation of the advertisement video can be viewed in the situation where the program video is being viewed. You can find out about the appeal and interest of general content for video, and you can view other people's evaluation details, advertisement video content and comments about the target of the video while playing the video. Since there is an environment where the user can browse deeply, the user can have an intention to reproduce the advertisement video.

  In addition, since the advertisement video transmission side can accurately grasp the viewing situation and the degree of interest of the advertisement video, the effect of the advertisement video can be measured.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 3 is a diagram for explaining the outline of the operation according to the embodiment of the present invention.

  The operation of the present invention consists of a preparation phase and a regeneration phase.

<Preparation phase>
First, in the preparation phase, the accumulated video that is a combination of the program video and the advertising video and the broadcast information (EPG) such as the broadcast area, the broadcast date and time, and the channel of the video, or the program video and the advertising video are delivered together. The video file, the file location (URL) and the video identification information are input with the video identification information and the video as information for uniquely specifying the video such as the distribution information such as the distribution start date and time, the distribution URI, and the program ID. The video identification information procedure (step 100) to be stored as the video management information in association is the first procedure.

  Next, an advertisement video detection procedure (step 200) is performed in which the video file is read, the advertisement video portion in the video file is detected, and the start offset and end offset in the video of each advertisement video are held as video management information. .

  Next, for each advertisement image detected in step 2, an advertisement image feature amount extraction procedure for retaining an advertisement image feature amount for specifying an advertisement image such as a color histogram of a designated frame as image management information (step 300). I do.

  Thus, the video itself, the playback position of the advertising video, and the feature quantity for specifying the advertising video can be held as the video management information.

<Regeneration phase>
Next, when the user selects a video to be played back and starts playback as a playback phase, a playback video detection procedure for acquiring video identification information of the corresponding video from the video management information held in the preparation phase is performed (step 400). Simultaneously with the detection, a reproduction information accumulation procedure for accumulating information such as the video identification information of the reproduction video, the reproduction user, the reproduction date and time in the server is performed (step 700). An advertisement playback detection procedure for obtaining an advertisement start offset value from the video management information corresponding to the playback video, monitoring whether the advertisement start position is played back, and detecting the playback of the advertisement video by playing back to that playback position. (Step 500). At the same time as the reproduction of the advertisement video is detected, a reproduction information accumulation procedure for accumulating information such as the advertisement video feature amount of the reproduction advertisement video, the reproduction user, the reproduction date and time in the server is performed (step 700).

  For the stored reproduction history information, a video reproduction analysis procedure is performed for calculating the cumulative number of advertisement video reproductions, the advertisement video reproduction ratio in the reproduced video, and the number of advertisement video reproductions per one video reproduction (step) 800). When the target video is reproduced, an advertisement video reproduction information presentation procedure for presenting the advertisement reproduction video information as the calculation result is performed (step 900).

  In addition, after the advertisement video evaluation comment information adding procedure (step 600), the user can evaluate the content of the advertisement video itself and the target of the advertisement during the reproduction of the advertisement video in five stages such as “good” to “bad”. Or the like, and an advertisement video evaluation comment giving procedure for giving a comment on the advertisement video portion is performed (step 600). An advertisement video evaluation comment information accumulation procedure for accumulating the results given by the user is performed (step 1000). Advertising the total number of advertisement video evaluation classifications for each evaluation category from the result data accumulated by the advertisement video evaluation comment information accumulation procedure (step 1000) and the aggregated evaluation results such as averaging the number of evaluation categories The total number of comments held for each video and added to the advertisement video is totaled, and an advertisement video evaluation comment analysis procedure for holding the calculated number of comments is performed (step 1100). Further, an advertisement video analysis result presentation procedure for presenting the evaluation result and the number of comments held in step 1100 of the advertisement video included in the video when the user reproduces the video is performed (step 1200).

  Further, when the advertisement video is reproduced, comment data for the advertisement video accumulated in the advertisement video evaluation comment information accumulation procedure (step 1000) is acquired, and an advertisement video comment presentation procedure for displaying a comment during the reproduction of the advertisement video is performed (step 1300). ).

  FIG. 4 shows a system configuration according to an embodiment of the present invention.

  The system shown in FIG. 1 includes a client device 100 and a server 200. In the following, the client device 100 and the server 200 are configured. However, the client device 100 and the server 200 may be configured as one device.

  The client device 100 includes a video identification information acquisition unit 110, an advertising video detection unit 120, a video management DB 130, an advertising video feature amount extraction unit 140, a playback video detection unit 150, an advertising video playback detection unit 160, and an advertising video evaluation comment information addition unit. 170. It is assumed that the client device 100 is provided with input means such as a keyboard and a mouse and display means such as a display.

  The server 200 includes a reproduction information storage unit 210, a reproduction history DB 220, a reproduction information analysis unit 230, an advertisement video reproduction information presentation unit 240, an advertisement video evaluation comment information storage unit 250, an evaluation DB 260, a comment DB 270, and an advertisement video evaluation comment information analysis unit. 280, an advertisement video analysis result presentation unit 290, and an advertisement video comment presentation unit 295.

  FIG. 5 shows the configuration of the video management DB in one embodiment of the present invention. The video management DB 130 of the client device 100 is a recording medium such as a hard disk device, and includes an advertisement table 131 including items of advertisement ID, video ID, advertisement video feature, start offset, end offset, video ID, video location, and video. A video table 132 including identifier and memo items is stored.

  FIG. 6 shows the configuration of the playback history DB in one embodiment of the present invention. The playback history DB 220 of the server 200 is a recording medium such as a hard disk device, and stores items such as history ID, identification information including advertisement video feature quantity and video identification information, playback date and time, playback user, and video type.

  Hereinafter, the flow of processing will be described with reference to FIGS. 3 and 4 described above.

  In the following, in an environment where a broadcast video is recorded and an electronic program guide (hereinafter referred to as EPG) corresponding to the video is recorded and stored in the client device 100, the client device 100 A video in which a video program in 100 and an advertising video are integrated is targeted.

  Step 100) First, the video identification information acquisition unit 110 of the client device 100 acquires the video identification information and registers the information in the video management DB 130. A specific operation of this processing is shown in FIG. Specifically, first, it is determined whether or not there is a video to be read (step 101). If not, the process ends. Next, the EPG corresponding to the read video is read (step 103). Next, the video file name, video file location, and video identification information are registered in the video management DB 130 from the read information (step 104), and the process returns to step 101.

  Step 200) The advertising video detection unit 120 of the client device 100 detects the advertising video position in the video, and registers the start offset and the end offset for each advertising video in the video management DB 130. Note that the technology relating to advertisement video detection can be realized using Japanese Patent No. 3407840 “Video Summarization Method”. Specifically, for this technique, a time series Ct (t = 1, 2,...) Of cut points at which the image content of the video frame greatly changes is obtained, and then a silent section series Si (i = 1, 2,...) The silent point Si includes the cut point time Ct, the interval between the cut point Ct ′ and the cut Ct is 15 seconds or 30 seconds (t ′> t), and the silent interval Si ′ (i ′> i ) Includes the cut point Ct ′, and if t′−t = 3, the cut points Ct and Ct ′ are the advertisement part candidates, and the advertisement part candidate that continues continuously for 60 seconds or more continues. It is an advertisement video. An advertisement video can be detected by such processing. With this detected Ct as the start offset and Ct ′ as the end offset, the video identification information, the advertisement video start offset, and the advertisement video end offset are registered in the video management DB 130 as shown in FIG.

  Step 300) The advertisement video feature amount extraction processing unit 140 reads all sets of the advertisement video start offset and the advertisement video end offset of the corresponding video from the video management DB 130, and as shown in FIG. For example, an image feature amount (color histogram information or the like) at a shifted position (0 seconds or more and less than 15 seconds) or the like is extracted as an advertisement image feature amount, and the image identification information or advertisement that is registration data in the above step 200 The advertisement video feature amount is additionally registered in the video management DB 130 in the items of video start offset and advertisement video offset.

  This is the preparatory phase processing for the stored video. As an advertisement video feature amount, a color feature amount S = {(Mi, Wi)} i = 1... J (in the case of a j-dimensional color feature dimension), and Wi is a ratio of the number of pixels in the feature dimension to the total number of pixels. The i-dimensional color feature value Si = (Mi, Wi) is taken as an example. The result is specifically registered as the advertising video feature amount of FIG.

<Regeneration phase>
Next, the reproduction phase will be described.

  Step 400) When the client device 100 selects and plays back the playback video from those managed in the video management DB 130, the playback video detection unit 150 acquires the video identification information of the playback video from the video management DB 130. Then, the video identification information that can specify the playback video, the playback date and time, and the playback user (when specified in advance by the user) are sent to the server 200.

  Step 700) When data is received on the server 200 side, the playback information storage processing unit 210 receives the information related to video playback in the playback history DB 220, the identification information (video identification information), playback date and time, playback user, video type (program video) ). As a result of registration, registration is performed as shown in FIG.

  Step 500) When the advertisement video reproduction detection unit 160 of the client device 100 detects advertisement video reproduction, the advertisement video feature quantity corresponding to the reproduction advertisement video is obtained from the video management DB 130, and the advertisement video feature quantity, the reproduction date and time, The playback user (when the user is designated in advance) is sent to the server 200.

  Step 700) When the data is received on the server 200 side, the reproduction information storage processing unit 210 of the server 200 receives the identification information (advertisement video feature amount), the reproduction date / time, the reproduction user, the information related to the advertisement video reproduction received in the reproduction history DB 220, Register the video type (advertisement video).

  Step 800) On the other hand, for the video history DB 220 registered in this way, the playback information analysis unit 230 counts records for each advertising video feature amount for data whose video type is the advertising video in the playback history DB 220. By doing so, a set of {advertisement video feature amount i, number of times of reproduction Pi} (i = 1, 2,... Unique number of advertisement video feature amount data) can be acquired. Thus, even if the advertisement video is inserted into a plurality of program videos, the cumulative number of reproductions can be acquired for each advertisement video having the same advertisement video feature amount i (that is, the same advertisement video). Further, in the case of calculating the number of advertisement video reproductions per video, the processing shown in FIG. 9 is performed.

  Step 801) By counting the number of records for each video identification information and advertising video feature amount for all data in the playback history DB 220, {video identification information i, advertising video feature amount j, playback count Pij} (i = 1, 2,...: Advertising video feature quantity unique data number, j = 1, 2,...: Video identification information unique number).

  Step 802) By counting the number of records for each video identification information for data whose video type is program video in the playback history DB 220, {video identification information j, video playback count Qi} (j = 1, 2, ...: Unique number of video identification information) can be obtained.

  Step 803) By calculating Pij / Qj for those in which the values of j in steps 801 and 802 match, {video identification information i, video identification information j, Pij / Qj} can be obtained, and video identification information and The number of times of advertisement video reproduction per one video reproduction can be acquired for each advertisement video feature amount.

  Thus, since the target program playback user can recognize the difference in the playback status of each advertisement video inserted in the same program video, it is possible to grasp the difference in the browsing frequency of the entire user of the advertisement video itself.

  Step 900) Next, the advertisement video reproduction information presentation unit 240 of the server 200 displays the result obtained by the reproduction information analysis unit 230 at the same time as the reproduction status of the advertisement information corresponding to the target video reproduction, The number of times of playback of one video (playback rate) can be displayed in comparison. An example is shown in FIG.

  Step 600) The advertisement video evaluation comment information adding unit 170 of the client device 100 adds an evaluation value and a comment to the advertisement video being reproduced. Hereinafter, a series of processes for analyzing the evaluation value and the comment value of the target video during the video playback using the evaluation and the comment given here and presenting them to the client device 100 during the video playback will be described below.

  FIG. 11 is a flowchart of the advertisement video evaluation comment information adding process, advertisement video reproduction detection / advertisement video comment / analysis result presentation process according to the embodiment of the present invention.

  Step 601) On the client device 100, the user performs playback control such as video and pause.

  Step 602) A time position where an evaluation value / comment is to be input is designated in the reproduction-controlled advertisement video.

  Step 603) Input an evaluation value / comment.

  Step 1000) The advertisement video evaluation comment information accumulating unit 250 accumulates the evaluation value / comment input by the user in Step 603 and the designated time position. At this time, the evaluation value is accumulated in the evaluation DB 260 and the comment is accumulated in the comment DB 270.

  Step 1110) The advertisement video evaluation comment information analysis unit 280 acquires the time of the video whose playback is controlled.

  Step 1120) The advertisement video reproduction detection unit 160 of the client device 100 selects the evaluation value / comment stored in the evaluation DB 260 and the comment DB 270 via the advertisement video analysis result presentation unit 290 and the advertisement video comment presentation unit 295. The advertisement section start detection of the playback time and the evaluation value / comment of the corresponding advertisement video section including the acquired time are acquired.

  Step 1200) The advertisement video comment presenter 295 controls the client device 100 to display the evaluation value / comment to be displayed.

  FIG. 12 shows an example of data stored in the evaluation DB 260 by the above step 1000, and FIG. 13 shows an example of data stored in the comment DB 270. The evaluation DB 260 is a recording medium such as a hard disk device, and data including items of an advertisement ID, an advertisement video feature, evaluation (advertisement video content evaluation, advertisement video target evaluation), evaluation date, evaluation user, and video identification information. Accumulated. The data stored in the comment DB 270 is a recording medium such as a hard disk device, and includes an advertisement ID, an advertisement video feature, a comment (an advertisement video content comment, an advertisement video target comment), a comment date, a comment user, and video identification information. Data consisting of is accumulated.

  The advertisement section start detection in step 1120 will be described with reference to FIG.

  FIG. 14 is a flowchart of advertisement video reproduction detection according to an embodiment of the present invention.

  Step 1121) At the start of playback, the playback video detection unit 150 reads a set of advertisement video feature amounts and start and end offset values of all advertisement videos in the playback video of the video management DB 130.

  Step 1122) The playback video detection unit 150 reads the video time during playback control, monitors whether it is the start offset of the advertisement, and if it matches the start offset value, presents the comment and evaluation of the target advertisement video and presents the advertisement video analysis result Acquired from the unit 290 and the advertisement video comment presenting unit 295.

  Step 1123) The playback video detection unit 150 reads the video time during playback control from the video management DB 130, monitors whether it is an advertisement end offset, and releases the comment and evaluation of the target advertisement video if it matches the end offset. , Clear the presentation.

  The processes of steps 1122 and 1123 are repeated until the end of video reproduction.

  The evaluation value displayed in step 1120 is as shown in FIG. 10c, and the comment image is as shown in FIG. 10d. Here, the evaluation value and the number of comments to be displayed on the client device 100 are created by the advertisement video evaluation comment information analysis unit 280 from those accumulated in the evaluation DB 260 and the comment DB 270. This process is shown below.

  FIG. 15 is a flowchart of the advertising video evaluation comment information analysis process according to the embodiment of the present invention.

  Step 1101A) In calculating the cumulative evaluation value, the advertising video evaluation comment information analysis unit 280 reads all records for each advertising video feature amount from the evaluation DB 260, and sets all the cumulative evaluation values of all evaluation classifications to “0”.

  Step 1102A) The advertisement video content evaluation field and the advertisement video object evaluation field of the record relating to the unread advertisement video feature quantity are read one by one, and the cumulative evaluation value of the written evaluation classification is incremented by one.

  Step 1103A) When there is no unread advertisement video feature quantity, each evaluation classification value is held for each advertisement video feature quantity.

  Next, the calculation of the cumulative number of comments is as follows.

  Step 1101B) All records are read from the comment DB 270 for each feature amount of advertisement video, and the cumulative number of comments is set to “0”.

  Step 1102B) The comment of the advertisement video content of the record relating to the unread advertisement video feature quantity is read one by one, and the cumulative number of comments is increased by one.

  Step 1103B) When there is no unread advertisement video feature quantity, the cumulative number of comments is held for each advertisement video feature quantity. By further averaging the result values held, it is possible to display the evaluation value of the advertisement video during reproduction of the program video as shown in FIG. 10a.

  In the above embodiment, the client device 100 and the server 200 are described separately. However, it is also possible to construct as one advertisement video reproduction device.

  Also, the operations of the components shown in FIG. 3 in the above embodiment can be constructed as a program and installed in a computer used as an advertising video reproduction device, or can be distributed via a network. .

  Further, the constructed program can be stored in a portable storage medium such as a hard disk, a flexible disk, or a CD-ROM, and installed in a computer or distributed.

  The present invention is not limited to the above-described embodiment, and various modifications and applications can be made within the scope of the claims.

  The present invention is applicable to a technique for managing viewing of advertisement video.

It is a figure for demonstrating the principle of this invention. It is a principle block diagram of this invention. It is a figure for demonstrating the outline | summary of the operation | movement in one embodiment of this invention. 1 is a system configuration diagram according to an embodiment of the present invention. It is an example of the image | video management DB in one embodiment of this invention. It is an example of reproduction | regeneration log | history DB in one embodiment of this invention. It is a flowchart of the image | video identification information acquisition procedure in one embodiment of this invention. It is a figure for demonstrating the advertisement video feature-value extraction procedure in one embodiment of this invention. It is a flowchart (the frequency | count of advertisement video reproduction | regeneration per video reproduction | regeneration) of the reproduction | regeneration information analysis procedure in one embodiment of this invention. It is an example of presentation during reproduction | regeneration in one embodiment of this invention. It is a flowchart of an advertisement video evaluation comment information addition process, an advertisement video reproduction detection, an advertisement video comment, and an analysis result presentation process in an embodiment of the present invention. It is an example of evaluation DB in one embodiment of the present invention. It is an example of comment DB in one embodiment of this invention. It is a flowchart of advertisement video reproduction detection in an embodiment of the present invention. It is a flowchart of the advertisement video evaluation comment information analysis processing in one embodiment of the present invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Client apparatus 110 Image | video identification information acquisition part 120 Advertisement video detection means, Advertisement video detection part 130 Video management storage means, Video management DB (database)
140 Advertising Video Feature Extraction Unit, Advertising Video Feature Extraction Unit 150 Playback Video Detection Unit 160 Advertising Video Playback Detection Unit, Advertising Video Playback Detection Unit 170 Advertising Video Evaluation Comment Information Giving Unit 200 Server 210 Playback Information Storage Unit, Playback Information Storage Unit 220 reproduction history storage means, reproduction history DB (database)
230 reproduction information analysis means, reproduction information analysis section 240 advertisement video reproduction information presentation means, advertisement video information presentation section 250 advertisement video evaluation comment information storage section 260 evaluation DB (database)
270 comment DB (database)
280 Advertisement Video Evaluation Comment Information Analysis Unit 290 Advertisement Video Analysis Result Presentation Unit 295 Advertisement Video Comment Presentation Unit

Claims (9)

An advertisement video reproduction method for reproducing an advertisement video for an image in which an advertisement video and a program video are integrated,
The video identification information acquisition means detects the advertising video portion from the video in which the advertising video and the program video are integrated, and stores it in the video management storage means,
An advertisement video feature amount extraction means for extracting an advertisement video feature amount from the advertisement video portion detected in the advertisement video detection procedure and storing it in the video management storage means;
An advertisement video reproduction detection means for detecting reproduction of an advertisement video included in a video selected and reproduced from the video managed by the video management storage means;
A reproduction information storage procedure in which reproduction information storage means stores advertisement video reproduction information in a reproduction history storage means in association with an advertisement video feature amount corresponding to advertisement video reproduction in the advertisement video reproduction detection procedure;
A reproduction information analysis procedure in which reproduction information analysis means totals the cumulative number of reproductions of advertisement video for each advertisement video feature amount from the advertisement video reproduction information stored in the reproduction history storage means;
The advertisement video reproduction information presentation means displays an advertisement video reproduction information presentation procedure for displaying, on the display means, the cumulative number of reproductions of the advertisement video included in the video being reproduced at the time of video reproduction;
An advertisement video reproduction method characterized by: An advertisement video reproduction method for reproducing an advertisement video for an image in which an advertisement video and a program video are integrated,
The video identification information acquisition means detects the advertising video portion from the video in which the advertising video and the program video are integrated, and stores it in the video management storage means,
An advertisement video feature amount extraction means for extracting an advertisement video feature amount from the advertisement video portion detected in the advertisement video detection procedure and storing it in the video management storage means;
Video identification information acquisition means acquires video identification information from information held in association with the video, and stores the video identification information in the video management storage means; and
A playback video detection procedure in which the playback video detection means detects the playback video at the start of video playback;
A first reproduction information storage means for storing reproduction video information including video identification information of the reproduced video in a reproduction history storage means;
An advertisement video reproduction detection means for detecting reproduction of an advertisement video included in a video selected and reproduced from the video managed by the video management storage means;
A second reproduction information accumulation procedure in which second reproduction information storage means accumulates advertisement video reproduction information in the reproduction history storage means in association with an advertisement video feature amount corresponding to advertisement video reproduction in the advertisement video reproduction detection procedure; ,
Reproduction information analysis means totalizes the cumulative number of times of reproduction of the video for each video identification information from the reproduction video information stored in the reproduction history storage means, and from the advertisement video reproduction information accumulated in the reproduction history storage means A reproduction information analysis procedure for totalizing the number of advertisement video reproductions for each video identification information and calculating the number of advertisement video reproductions per one video reproduction based on the cumulative number of reproductions of the video and the cumulative number of reproductions of the advertisement video; ,
An advertisement video reproduction information presentation means for displaying, on the display means, the number of advertisement video reproductions per one video reproduction of the advertisement video included in the video being reproduced at the time of video reproduction;
An advertisement video reproduction method characterized by: An advertisement video reproduction method for reproducing an advertisement video for an image in which an advertisement video and a program video are integrated,
The video identification information acquisition means detects the advertising video portion from the video in which the advertising video and the program video are integrated, and stores it in the video management storage means,
An advertisement video feature amount extraction means for extracting an advertisement video feature amount from the advertisement video portion detected in the advertisement video detection procedure and storing it in the video management storage means;
Video identification information acquisition means acquires video identification information from information held in association with the video, and stores the video identification information in the video management storage means; and
A playback video detection procedure in which the playback video detection means detects the playback video at the start of video playback;
A first reproduction information storage means for storing reproduction video information including video identification information of the reproduced video in a reproduction history storage means;
An advertisement video reproduction detection means for detecting reproduction of an advertisement video included in a video selected and reproduced from the video managed by the video management storage means;
Advertisement video evaluation comment information adding means for obtaining evaluation information obtained by selecting an evaluation category related to the advertisement video being reproduced or a comment for the advertisement video evaluation comment information adding procedure for the advertisement video being reproduced When,
Advertisement video evaluation comment information storage means stores the evaluation information in the evaluation storage means in association with the advertisement feature quantity, or stores the comment in the comment storage means in association with the advertisement feature quantity. Accumulation procedure;
The advertisement video evaluation comment information analysis means is a set of an evaluation classification and a cumulative evaluation number for the advertisement video for each advertisement video feature amount from the evaluation information or the comment stored in the evaluation storage means or the comment storage means. Evaluation result information or advertising video evaluation comment information analysis procedure for counting the cumulative number of comments,
The advertisement video analysis result presentation means displays the evaluation result information on the advertisement video included in the video being reproduced at the time of video reproduction, or the advertisement video analysis result presentation procedure for displaying the cumulative comment number on the display means;
An advertisement video reproduction method characterized by: An advertisement video reproduction method for reproducing an advertisement video for an image in which an advertisement video and a program video are integrated,
The video identification information acquisition means detects the advertising video portion from the video in which the advertising video and the program video are integrated, and stores it in the video management storage means,
An advertisement video feature amount extraction means for extracting an advertisement video feature amount from the advertisement video portion detected in the advertisement video detection procedure and storing it in the video management storage means;
Video identification information acquisition means acquires video identification information from information held in association with the video, and stores the video identification information in the video management storage means; and
A playback video detection procedure in which the playback video detection means detects the playback video at the start of video playback;
A reproduction information storage means for storing reproduction video information including video identification information of the reproduced video in a reproduction history storage means,
An advertisement video reproduction detection means for detecting reproduction of an advertisement video included in a video selected and reproduced from the video managed by the video management storage means;
Advertisement video evaluation comment information providing means, an advertisement video evaluation comment information giving procedure for obtaining a comment related to the advertisement video being reproduced,
An advertisement video evaluation comment information storage means, wherein the comment is stored in the comment storage means in association with the advertisement feature quantity,
An advertisement video comment presenting means for displaying comments on all advertisement videos corresponding to the advertisement video feature quantity of the advertisement video being reproduced on the display means during the video reproduction,
An advertisement video reproduction method characterized by: An advertisement video reproduction device for reproducing an advertisement video for a video in which an advertisement video and a program video are integrated,
Advertising video detection means for detecting an advertising video portion from a video in which the advertising video and the program video are integrated, and storing it in the video management storage means;
Advertising video feature quantity extracting means for extracting an advertising video feature quantity from the advertising video portion detected by the advertising video detection means and storing it in the video management storage means;
Advertising video reproduction detecting means for detecting reproduction of an advertising video included in the video selected and reproduced from the video managed by the video management storage means;
Reproduction information storage means for storing the advertisement video reproduction information in the reproduction history storage means in association with the advertisement video feature amount corresponding to the advertisement video reproduction of the advertisement video reproduction detection means;
Reproduction information analysis means for totalizing the cumulative number of reproductions of advertisement video for each advertisement video feature amount from the advertisement video reproduction information accumulated in the reproduction history storage means;
Advertising video reproduction information presenting means for displaying the cumulative number of reproductions of the advertising video included in the video being reproduced on the display means during video reproduction;
An advertisement video reproducing apparatus comprising: An advertisement video reproduction device for reproducing an advertisement video for a video in which an advertisement video and a program video are integrated,
Advertising video detection means for detecting an advertising video portion from a video in which the advertising video and the program video are integrated, and storing it in the video management storage means;
Advertising video feature quantity extracting means for extracting an advertising video feature quantity from the advertising video portion detected by the advertising video detection means and storing it in the video management storage means;
Video identification information acquisition means for acquiring video identification information from information held in association with video and storing it in the video management storage means;
Playback video detection means for detecting playback video at the start of video playback;
First reproduction information storage means for storing reproduction video information including video identification information of the reproduction video in a reproduction history storage means;
Advertising video reproduction detecting means for detecting reproduction of an advertising video included in the video selected and reproduced from the video managed by the video management storage means;
Second reproduction information storage means for storing the advertisement video reproduction information in the reproduction history storage means in association with the advertisement video feature amount corresponding to the advertisement video reproduction by the advertisement video reproduction detection means;
From the reproduced video information stored in the reproduction history storage means, the cumulative number of times of video reproduction is counted for each video identification information, and the advertisement for each video identification information is calculated from the advertisement video reproduction information stored in the reproduction history storage means. Reproduction information analysis means for counting the cumulative number of times of video reproduction and calculating the number of advertisement video reproduction times per one video reproduction based on the cumulative number of reproduction times of the video and the cumulative number of reproduction times of the advertisement video;
Advertising video reproduction information presenting means for displaying on the display means the number of times of advertising video reproduction per one video reproduction of the advertising video included in the video being reproduced during video reproduction;
An advertisement video reproducing apparatus comprising: An advertisement video reproduction device for reproducing an advertisement video for a video in which an advertisement video and a program video are integrated,
Advertising video detection means for detecting an advertising video portion from a video in which the advertising video and the program video are integrated, and storing it in the video management storage means;
Advertising video feature quantity extracting means for extracting an advertising video feature quantity from the advertising video portion detected by the advertising video detection means and storing it in the video management storage means;
Video identification information acquisition means for acquiring video identification information from information held in association with video and storing it in the video management storage means;
Playback video detection means for detecting playback video at the start of video playback;
First reproduction information storage means for storing reproduction video information including video identification information of the reproduction video in a reproduction history storage means;
Advertising video reproduction detecting means for detecting reproduction of an advertising video included in the video selected and reproduced from the video managed by the video management storage means;
Evaluation information obtained by selecting an evaluation classification related to the advertisement video being played, or advertisement video evaluation comment information giving means for obtaining a comment for the advertisement video being played,
An advertisement video evaluation comment information storage unit that stores the evaluation information in the evaluation storage unit in association with the advertisement feature amount, or stores the comment in the comment storage unit in association with the advertisement feature amount;
Evaluation result information that is a set of an evaluation classification and a cumulative evaluation number for the advertising video for each advertising video feature amount from the evaluation information or the comment stored in the evaluation storage unit or the comment storage unit, or a cumulative comment number Advertising video evaluation comment information analysis means for tabulating,
Advertising video analysis result presentation means for displaying the evaluation result information on the advertising video included in the video being reproduced at the time of video reproduction, or the cumulative comment number on a display means;
An advertisement video reproducing apparatus comprising: An advertisement video reproduction device for reproducing an advertisement video for a video in which an advertisement video and a program video are integrated,
Advertising video detection means for detecting an advertising video portion from a video in which the advertising video and the program video are integrated, and storing it in the video management storage means;
Advertising video feature quantity extracting means for extracting an advertising video feature quantity from the advertising video portion detected by the advertising video detection means and storing it in the video management storage means;
Video identification information acquisition means for acquiring video identification information from information held in association with video and storing it in the video management storage means;
Playback video detection means for detecting playback video at the start of video playback;
Playback information storage means for storing playback video information including video identification information of the playback video in playback history storage means;
Advertising video reproduction detecting means for detecting reproduction of an advertising video included in the video selected and reproduced from the video managed by the video management storage means;
Advertising video evaluation comment information giving means for obtaining a comment about the advertising video being reproduced;
Advertising video evaluation comment information storage means for storing the comment in the comment storage means in association with the advertisement feature quantity;
An advertisement video comment presenting means for displaying comments on all advertisement videos corresponding to the advertisement video feature quantity of the advertisement video being reproduced at the time of video reproduction;
An advertisement video reproducing apparatus comprising:   An advertisement video reproduction program for causing a computer to function as each means constituting the advertisement video reproduction according to any one of claims 5 to 8.

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