JP2008252536A - System, device, method and program for collecting viewer information and communication device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To attain a business model for a communication common carrier to total audience rating using more samples as population parameters using a portable terminal loading a terrestrial digital television receiver function, providing its information to a broadcasting industry to obtain profit. <P>SOLUTION: The system for collecting viewer information is provided with a user terminal 100 having a content viewing means 110 for receiving a program 301 provided from a broadcaster device 300, a viewing information transmitting means 120 for transmitting viewing information 104 and identification information 103 to a communication carrier device 200 and a communication common carrier device 200 having a storage means 210 for storing user terminal use contract information 201, etc., a viewing information totaling means 220 for totaling time band audience rating and viewer groups of the respective contents 301 provided by every broadcaster device 300 using the user terminal use contract information associated with the identification information 103 and the viewing information received from the user terminal 100 and a totaling result provision means 230 for providing totaling results to the broadcaster device 300. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a viewer information collection system, a viewer information collection device, a viewer information collection method, a viewer information collection program, and a communication device that collect viewer information of broadcast programs.

Conventionally, as disclosed in Patent Document 1 (Japanese Patent Laid-Open No. 2002-290357), a mobile terminal can receive a program broadcast by a broadcaster, a CM (commercial message), and the like. . Production costs used when broadcasters produce programs are provided by advertisers (sponsors), and sponsor CMs are broadcast instead. In this case, the information judged by the sponsor to conclude a contract is more focused on the information obtained by marketing analysis of the viewer's age group than information on the contents of the broadcast program and the broadcast time zone. There are many cases. A schematic diagram of a conventional broadcasting form is shown in FIG. Referring to FIG. 17, for example, for a drama for women at 9:00 pm on Monday, a broadcasting form for broadcasting commercials of products targeting young women (F1, F2 in marketing terms) is shown. ing.
JP 2002-290357 A

  However, the conventional broadcasting form has the following problems.

  First, although there is a large number of user needs for the installation of digital terrestrial television reception functions in mobile information terminals that are becoming more sophisticated, the business model for telecommunications carriers that directly leads to profits through the installation of digital terrestrial television reception functions is In addition, since there are more disadvantages due to the high price of portable information terminals due to the built-in functions, there is a problem that it is often difficult to mount the terrestrial digital television reception function in all portable information terminals.

  Secondly, the judgment of success or failure after program broadcasting is focused on the audience rating, but the current audience rating aggregation system counts only the households selected as monitors, and the sample parameter is Thousands are not necessarily tied to the actual number of viewers. Furthermore, there is a problem that it is difficult to follow what is said to be a potential audience rating due to the spread of lifestyles that are recorded on HDD recorders and videos and watched later.

  Third, it is difficult for current audience rating system to obtain samples for a large number of people for fraud prevention, etc., and it is possible to obtain only a population parameter of thousands to at most 10,000. There was also a problem of potential audience rating that could not be aggregated for programs recorded due to popularization.

  Fourth, since it is difficult to obtain information on personal information from the viewpoint of preventing personal information leakage, there is a problem that it is difficult to aggregate information necessary for marketing such as generational audience rating.

(the purpose)
An object of the present invention is to make a profit by using a portable information terminal equipped with a digital terrestrial television reception function, and a telecommunications carrier aggregates audience ratings with a larger number of samples as a parameter, and provides the broadcaster with the information. Is to realize a business model for

  In order to achieve the above object, according to the present invention, a telecommunications carrier apparatus receives viewing information for a broadcast program transmitted from a portable terminal having a reception function of digital terrestrial television broadcasting, and the telecommunications carrier apparatus receives the viewing information. By calculating, the evaluation information indicating the evaluation of the broadcast program is generated and provided to the broadcaster side apparatus of the broadcast program at a predetermined price.

(Function)
With the above configuration, the telecommunications carrier apparatus generates evaluation information indicating the evaluation of the broadcast program based on viewing information on the broadcast program transmitted from the mobile terminal, and provides the generated evaluation information to the broadcaster side apparatus. .

  According to the present invention, the following effects are achieved.

  First, it is possible to perform more detailed tabulation (analysis) by collecting viewing information on broadcast programs, which are grouped together such as one home or one television, for each portable terminal. , The reliability of the summary (analysis) results is improved.

  Secondly, an increase in the number of parameters of the aggregation (analysis) sample reduces the influence of fraud such as information manipulation, leading to an improvement in the reliability of the aggregation (analysis) results.

  Thirdly, since the aggregation (analysis) result is more useful than the conventional aggregation (analysis) result, it is very useful information for broadcaster devices. This is a great advantage for creation.

(First embodiment)
Hereinafter, a first embodiment of the present invention will be described in detail with reference to the drawings.

(Configuration of the first embodiment)
1 and 2 are block diagrams showing an outline of the configuration of the present embodiment.

  Referring to FIG. 2, the viewing information providing system according to the present embodiment includes a user terminal 100 such as a mobile phone having a terrestrial digital broadcast reception function, a communication carrier (communication carrier device) 200 such as a mobile phone carrier, and the like. And a broadcaster (broadcaster device) 300 having a function of providing terrestrial digital broadcasting, and a communication carrier 200 is connected to the user terminal 100 and the broadcaster 300 via a network 400 such as the Internet.

  Further, as shown in FIG. 1, since the user terminal 100 is contracted between the user 101 of the user terminal 100 and the communication carrier 200 as a premise, the communication carrier device 200 uses the user terminal usage contract information. 201.

  The user terminal use contract information 201 includes personal information 102 such as the name, age, address, and gender of the user 101 who is a contractor, and identification information 103 for identifying the user terminal 100. The user terminal 100 and the user 101 are linked based on the information.

  The personal information 102 may include information on occupations, preferences, hobbies, favorite movies, and the like. Such information is often disclosed as personal information in a service such as SNS (Social Networking Service) that can deepen exchange by disclosing personal information. This is useful information that can be considered to be less and can lead to more detailed tabulation results (viewer information) 202.

  The user terminal 100 receives content (program) 301 such as a program provided by the terrestrial digital broadcast from the broadcaster apparatus 300, outputs the content to a liquid crystal display or the like as a video, and outputs the content as a sound to a speaker or the like. Viewing means 110 and viewing information transmission means 120 for transmitting viewing information 104 such as a viewed program and identification information 103 to the communication carrier apparatus 200 via the network 400 are provided.

  In addition, the user terminal 100 includes a disclosure level selection transmission unit 130 that can select and transmit the disclosure level of the user terminal usage contract information 201.

  The communication carrier device 200 uses the storage unit 210 that stores the user terminal usage contract information 201 and the like, the user terminal usage contract information 201 associated with the identification information 103, and the viewing information 104 received from the user terminal 100. , The viewing information totaling means 220 for totaling the time zone audience rating and the audience layer of each content 301 provided for each broadcaster apparatus 300, and the totaling result (viewer information) 202 for the broadcaster apparatus 300. And a totaling result providing means 230 to be provided.

  The storage unit 210 according to the present embodiment holds the identification information 103, the viewing information 104, the user terminal use contract information 201, and the aggregation result 202 in association with each other.

  The tabulation result 202 according to the present embodiment includes, for example, information related to tabulation and analysis of audience rating according to age, type statistical information of the user terminal 100 used by the user 101, and information for each manufacturer that manufactures the user terminal 100. Total information, statistical information on the number of users for each communication carrier 200, and the like can be mentioned, and there is no particular limitation.

  Here, the hardware configuration of the user terminal 100 will be described.

  FIG. 3 is a block diagram illustrating a hardware configuration example of the user terminal 100 of the viewing information providing system according to the present embodiment.

  Referring to FIG. 3, a user terminal 100 according to the present invention can be realized by a hardware configuration similar to that of a general computer device, and includes a main memory such as a CPU (Central Processing Unit) 1001 and a RAM (Random Access Memory). A main storage unit 1002 used for a data work area and a temporary data save area, a communication control unit 1003 for transmitting and receiving data via the network 400, a display unit 1004 such as a liquid crystal display and a speaker, a keyboard and a mouse, etc. An input unit 1005, an interface unit 1006 that is connected to a peripheral device to transmit / receive data, a read only memory (ROM), a magnetic disk, and a hard disk device such as a semiconductor memory. That the auxiliary storage unit 1007, and a system bus 1008 for connecting the above components of the information processing apparatus to each other.

  The network 400 according to the present invention is implemented in hardware by mounting circuit components composed of hardware components such as LSI (Large Scale Integration) in which a program for realizing such functions is incorporated in the network 400. As a matter of course, it can be realized by software by executing a program for providing each function of each component described above by the CPU 1001 on the computer processing apparatus.

  That is, the CPU 1001 implements each function described above in software by loading a program stored in the auxiliary storage unit 1007 into the main storage unit 1002 and executing the program, and controlling the operation of the network 400.

  Note that the telecommunications carrier 200 and the broadcaster 300 may have the above-described configuration, and each function described above may be realized in hardware or software.

(Operation of the first embodiment)
The operation of this embodiment will be described in detail with reference to the drawings.

  FIG. 4 is a flowchart showing the operation of the present embodiment.

  Referring to FIG. 4, in the viewing information providing system according to the present embodiment, the user (= viewer) 101 agrees to provide viewing information such as age and gender with the communication carrier 200, whereby the user terminal 100. The user terminal usage contract information 201 is transmitted from the network operator device 200 to the network operator device 200 (A1), and the network operator device 200 stores the user terminal usage contract information 201 (A2).

  From the viewpoint of the Personal Information Protection Law, the user terminal use contract information 201 is transmitted only when the above agreement is obtained. It should be noted that the disclosure level of the user terminal usage contract information 201 can be selected by the user 101 operating the disclosure level selection transmission means 130 (disclosure of gender only, gender, age, etc.). The following actions continue as if the agreement was reached.

  The broadcaster 300 distributes the program 301 (A3), and the user terminal 100 receives the program 301 by the content viewing means 110 to make it viewable (A4).

  At that time, the user terminal 100 transmits the viewing information 104 such as the viewed program and the identification information 103 to the communication carrier apparatus 200 via the network 400 by the viewing information transmitting means 120 (A5). Note that the viewing information 104 transmitted here is only the viewing channel.

  Based on the transmitted viewing information 104 and identification information 103, the telecommunications carrier apparatus 200 determines the user terminal 100 that has transmitted the information, and has obtained the disclosure permission of the user 101 who has signed the use contract. Are counted together with other user information (A6).

  The information collected in A5 is analyzed such as the audience rating by generation, time zone, gender and age, and the broadcaster apparatus 300 is provided with the aggregated result (analysis result) 202 requested by the broadcaster apparatus 300. Provide (A7).

  Note that the telecommunications carrier 200 can also receive an information provision fee from the broadcaster 300 as a consideration for providing the total result (analysis result) 202. For example, in accordance with the charge information determined in advance based on the disclosure level and the amount of information of the provided aggregation result (analysis result) 202, the communication carrier device 200 automatically performs according to the provided aggregation result (analysis result) 202. The provision fee may be acquired from the broadcaster apparatus 300.

  The broadcaster apparatus 300 broadcasts a program or CM (commercial message) reflecting the obtained counting result (analysis result) 202 (A8).

  Here, a profit model using the viewing information providing system according to the present embodiment will be described.

  FIG. 5 is a diagram for explaining the outline of the profit model according to the present embodiment.

  Referring to FIG. 5, the revenue model according to the present embodiment is that the communication carrier device 200 totals the viewing information 104 and the identification information 103 from the user terminal 100 of the user 101 who has a line use contract, and the total result Is provided to the broadcasting company apparatus 300 as a price, and further, the user terminal 100 is discounted to the user terminal 100 using the information provision fee. By providing services such as price discounts, the user terminal 100 can actively provide the viewing information 104 and the identification information 103, thereby enabling more detailed tabulation (analysis). It is a circulation type profit model. In addition, the broadcaster apparatus 300 broadcasts programs and CMs created by performing more precise and flexible marketing based on the aggregated results that have been subdivided and improved in reliability, and are viewers. By obtaining a further response from the user 101, there is an advantage that a contract with the sponsor can be made with a larger advertising fee.

(Effects of the first embodiment)
According to the present embodiment, the following effects can be achieved.

  First, by collecting the viewing information 104 such as the viewed program and the identification information 103 for identifying the user terminal 100, which are currently grouped together such as one home or one television, for each portable information terminal. Since it is possible to aggregate (analyze) as 1 terminal = 1 individual, the data is subdivided and the reliability is improved.

  Secondly, an increase in the number of parameters of the aggregated (analyzed) sample reduces the influence of fraud such as information manipulation, leading to improved data reliability.

  Thirdly, the aggregation (analysis) result such as the audience rating by this system is more reliable than the aggregation (analysis) result acquired by other systems, so that it is very useful information for the broadcaster 300. Therefore, it is a great advantage for creating programs and commercials to be provided.

  Fourthly, the fear of personal information leaking when the user 101 provides personal information is that the telecommunications carrier has a contract for using the line of the user terminal 100 with the user 101. Since it is easy to obtain new user terminal use contract information 201 from a standpoint of obtaining a certain degree of personal information protection system and social trust from a system or company made from scratch, the telecommunications carrier apparatus 200 can receive the viewing information 104 And aggregating the identification information 103 can easily establish a profit model for a broadcaster, and has the advantage of developing a terrestrial digital broadcast receiving terminal.

(Second Embodiment)
In the present embodiment, the viewing information 104 is transmitted from the user terminal 100 not only when viewing the terrestrial digital broadcast but also when the viewing channel change process by the operation of the user terminal 100 or the recording reservation process is performed by the recording function. This is a form that enables the telecommunication provider device 200 to aggregate the audience rating, the potential audience rating, and the like every minute. Below, it demonstrates centering on the point which is different from 1st Embodiment.

(Configuration of Second Embodiment)
The viewing information transmission means 120 according to the present embodiment is not only for viewing digital terrestrial broadcasts, but also for program reservation information 105 for programs that have undergone recording reservation processing by the recording function, and information regarding viewing channel change processing by operation of the user terminal 100. Including the viewing information 104 and the identification information 103 including the communication information to the communication carrier device 200 via the network 400.

  FIG. 6 shows the configuration of communication carrier apparatus 200 according to the present embodiment.

  Referring to FIG. 6, the telecommunications carrier apparatus 200 according to the present embodiment includes program information distribution means 240 that distributes broadcast program information (so-called television program guide).

  FIG. 7 shows the configuration of storage means 210 of communication carrier apparatus 200 according to the present embodiment.

  Referring to FIG. 7, the storage unit 210 according to the present embodiment holds identification information 103, viewing information 104 including program reservation information 105, user terminal usage contract information 201, and totaling results 202 in association with each other.

(Operation of Second Embodiment)
The operation of this embodiment will be described in detail with reference to the drawings.

  FIG. 8 is a flowchart showing the operation of the present embodiment.

  Referring to FIG. 8, in the viewing information providing system according to the present embodiment, the user (= viewer) 101 agrees to provide viewing information such as age and gender with the communication carrier 200, whereby the user terminal 100. The user terminal usage contract information 201 is transmitted to the communication carrier device 200 (B1), and the communication carrier device 200 stores the user terminal usage contract information 201 (B2).

  The telecommunications carrier apparatus 200 distributes broadcast program information (so-called television program guide) by the program information distribution means 240 (B3), and the user terminal 100 relates to the program recording reservation to the user 101 based on the received broadcast program information. When the information is input (B4), the viewing information 104 including the program reservation information 105 of the reserved program and the identification information 103 are transmitted to the communication carrier device 200 (B5).

  The telecommunications carrier apparatus 200 uses the user terminal usage contract information 201 to determine the user terminal 100 associated with the transmitted identification information 103 and obtains the disclosure permission of the user 101 who has the usage contract. And the transmitted viewing information 104 is tabulated together with the viewing information 104 and identification information 103 of other users (B6).

  While the general audience rating is data obtained after broadcasting, the information gathered here is the data called the pre-view audience rating so that you can know the number of viewers and viewers who want to watch the program before it is broadcast. It becomes.

  The telecommunications carrier apparatus 200 provides the broadcasting company apparatus 300 with a total result (analysis result) 202 requested by the broadcasting company apparatus 300 (B7).

  The broadcaster apparatus 300 broadcasts a program or CM reflecting the obtained tabulation result (analysis result) 202 (B8).

  The broadcaster apparatus 300 broadcasts the program (B9), and the user terminal 100 records the program (B10) and makes it available for viewing at a later date (B11).

(Effect of the second embodiment)
According to the present embodiment, the following effects can be achieved.

  First, even when a recording reservation process is performed by a viewing channel change process or a recording function, the viewing information 104 including the program reservation information 105 is transmitted from the user terminal 100, so that the telecommunications carrier apparatus 200 has a viewing rate per minute. And the potential audience rating.

  Second, the telecommunications carrier 200 can establish a profit model by providing information about the pre-viewing rate to the broadcaster 300 for a fee.

  Thirdly, the broadcaster 300 determines a generation that has more viewing from the information on the preceding audience rating obtained, and replaces the CM to be broadcast with a CM that can target the generation and obtain an efficient advertising effect. be able to.

(Third embodiment)
The telecommunications carrier apparatus 200 according to the present embodiment selects information to be disclosed on the user terminal 100 side for disclosure of personal information such as the user terminal use contract information 201 (eg, only discloses age, gender, etc.), and discloses it. Depending on the received information, services such as preferential charges such as discounting the basic line usage fee and terminal price of the user terminal 100, and provision of various information are provided. For example, it is assumed that a service to be provided in advance is determined according to the type of information to be disclosed and the level of detail, such as preferential treatment for information (address, etc.) that can identify the user 101 more.

  FIG. 9 shows a configuration of communication carrier apparatus 200 according to the present embodiment.

  Referring to FIG. 9, the telecommunications carrier apparatus 200 according to the present embodiment is based on the service providing information 203 in which a service to be provided according to the disclosed information is defined and the information disclosed on the user terminal 100 side. Service providing means 250 for providing a service to the user terminal 100 is provided.

  In addition, the storage unit 210 according to the present embodiment further holds service provision information 203.

  The structure of the service provision information 203 according to this embodiment is shown in FIG.

  Referring to FIG. 10, the service providing information 203 according to the present embodiment defines a service to be provided according to the disclosed information, such as preferential treatment for information (such as an address) that can more specifically identify the user 101.

(Effect of the third embodiment)
According to the present embodiment, the telecommunications carrier apparatus 200 discounts the usage fee of the user terminal 100 to the user terminal 100 according to the disclosure level of the user terminal usage contract information 201 from the user terminal 100. By providing services such as providing various information, there is an effect that the user terminal usage contract information 201 can be positively disclosed from the user terminal 100. Accordingly, the telecommunications carrier apparatus 200 enables more detailed aggregation (analysis), and provides the aggregation (analysis) results that enable more precise and flexible marketing to the broadcaster apparatus 300 and the like. Can be provided.

(Fourth embodiment)
The configuration of the present embodiment is shown in FIG.

  Referring to FIG. 11, user terminal 100 according to the present embodiment further includes an IC card ticket function use means 140 that uses an IC card ticket function such as SUICA (Super Urban Intelligent Card: watermelon), and has a disclosure level. The selective transmission means 130 transmits commuter pass information and IC card usage information 106 such as usage route history as personal information such as user terminal usage contract information 201.

  FIG. 12 shows the configuration of the storage means 210 of the telecommunications carrier apparatus 200 according to this embodiment.

  Referring to FIG. 12, the storage unit 210 of the communication carrier device 200 according to the present embodiment further holds the IC card usage information 106 transmitted from the user terminal 100.

(Effect of the fourth embodiment)
According to the present embodiment, according to the disclosure level of the user terminal usage contract information 201 such as the IC card usage information 106 transmitted from the user terminal 100, the communication carrier device 200 is more precise regarding the action range of the user 101. You can do flexible marketing.

(Fifth embodiment)
The user terminal 100 according to the present embodiment has an electronic money function or a credit function, and the purchase level when the electronic money function and the credit function are executed by the disclosure level selection transmission unit 130, the user terminal use contract information 201, etc. As personal information.

  Further, the user terminal use contract information 201 according to the present embodiment includes contract information for permitting the communication carrier device 200 to acquire the credit information 107 that is information related to the credit delinquency of the user 101 and the like. .

  For this reason, the communication carrier device 200 according to the present embodiment is based on the identification information 103 transmitted from the user terminal 100 from a personal credit information organization such as the National Bank Personal Credit Information Center (JBA) or CIC (CIC). The acquired credit information 107 of the user 101 can be used for the aggregation process by the viewing information aggregation means 220.

  FIG. 13 shows the configuration of the storage means 210 of the telecommunications carrier apparatus 200 according to this embodiment.

Referring to FIG. 13, the storage unit 210 of the telecommunications carrier apparatus 200 according to the present embodiment further holds the credit information 107 of the user 101 acquired from the personal credit information organization.
The service provider apparatus 200 according to the present embodiment has a service to be provided in advance in the purchase history according to the amount of money used. As an example of a service to be provided, a so-called mile is provided when an airline uses personal information of the user 101, which is provided in the form of electronic money, which preferentially pays the usage fee of the user 101 who uses a large amount of money. In the case of receiving viewing information 104 relating to viewing of a program, providing points for using services such as a communication carrier 200 or a broadcaster 300 using personal information, providing prizes such as movie tickets by lottery, etc. For example, the broadcaster 300 providing the program can provide a pay program at a low price.

(Effect of 5th Embodiment)
According to the present embodiment, according to the disclosure level of the user terminal use contract information 201 from the user terminal 100, the communication carrier device 200 performs more detailed and flexible marketing regarding the purchase history of the user 101. Can do.

(Sixth embodiment)
The user terminal 100 according to the present embodiment uses the viewing information transmission means 120 to record the recorded recording information 108 of the recorded program, such as when and how many times the recorded program has been viewed. 200 is transmitted.

  FIG. 14 shows the configuration of the storage means 210 of the telecommunications carrier apparatus 200 according to this embodiment.

  Referring to FIG. 14, the storage unit 210 of the communication carrier device 200 according to the present embodiment further holds the viewing record information 108 transmitted from the user terminal 100.

(Effect of 6th Embodiment)
According to the present embodiment, the telecommunications carrier apparatus 200 can aggregate the viewing time zone, the repeat rate, and the like for each recorded program based on the viewing record information 106 from the user terminal 100. In addition, the broadcaster terminal 300 can broadcast programs and CMs that reflect the counting result (analysis result) 202.

  (Seventh embodiment)

  FIG. 15 shows the configuration of communication carrier apparatus 200 according to the present embodiment.

  Referring to FIG. 15, the telecommunications carrier apparatus 200 according to the present embodiment is based on the storage unit 260 that stores the viewing information 104 and the viewing record information 106 from the user terminal 100 as the viewing history information 204, and the viewing history information. Program notification means 270 is provided for notifying the user terminal 100 by e-mail or the like when there is a program that meets the user's 101 preference.

  FIG. 16 shows the configuration of the storage unit 210 of the communication carrier apparatus 200 according to this embodiment.

  Referring to FIG. 16, storage means 210 of communication carrier apparatus 200 according to the present embodiment further holds viewing history information 204 by storage means 260.

(Effect of 7th Embodiment)
According to the present embodiment, the user terminal 100 is notified of a program that suits the user 101 from the communication carrier device 200, so that it is possible to acquire useful information and to acquire the useful information. Since the viewing information 104 and the viewing record information 106 are actively transmitted to the telecommunications carrier device 200, the telecommunications carrier device 200 can perform more detailed tabulation. It is possible to broadcast a program or CM reflecting a more detailed count result (analysis result) 202.

  Although the present invention has been described with reference to the preferred embodiments, the present invention is not necessarily limited to the above embodiments, and various modifications can be made within the scope of the technical idea. .

It is a block diagram which shows the outline of a structure of the 1st Embodiment of this invention. It is a block diagram which shows the outline of a structure of 1st Embodiment. It is a block diagram which shows the hardware structural example of the user terminal 100 of the viewing-and-listening information provision system by 1st Embodiment. It is a flowchart which shows operation | movement of 1st Embodiment. It is a figure explaining the outline of the profit model by a 1st embodiment. It is a block diagram which shows the structure of the communication carrier apparatus 200 by the 2nd Embodiment of this invention. It is a block diagram which shows the structure of the memory | storage means 210 of the communication carrier apparatus 200 by 2nd Embodiment. It is a flowchart which shows operation | movement of 2nd Embodiment. It is a block diagram which shows the structure of the communication carrier apparatus 200 by the 3rd Embodiment of this invention. It is a figure explaining the structure of the service provision information 203 by 3rd Embodiment. It is a block diagram which shows the structure of the user terminal 100 by the 4th Embodiment of this invention. It is a block diagram which shows the structure of the memory | storage means 210 of the communication carrier apparatus 200 by 4th Embodiment. It is a block diagram which shows the structure of the memory | storage means 210 of the communication carrier apparatus 200 by 5th Embodiment. It is a block diagram which shows the structure of the memory | storage means 210 of the communication carrier apparatus 200 by the 6th Embodiment of this invention. It is a block diagram which shows the structure of the communication carrier apparatus 200 by the 7th Embodiment of this invention. It is a block diagram which shows the structure of the memory | storage means 210 of the communication carrier apparatus 200 by 7th Embodiment. It is a figure which shows the outline of the conventional broadcast form.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100: User terminal 101: User 102: Personal information 103: Identification information 104: Viewing information 105: Program reservation information 106: IC card use information 107: Credit information 108: Viewing record information 110: Content viewing means 120: Viewing information transmission means 130: Disclosure level selection transmission means 140: IC card ticket function use means 200: Communication carrier (communication carrier device)
201: User terminal use contract information 202: Count result (viewer information)
203: Service provision information 204: Viewing history information 210: Storage means 220: Viewing information aggregation means 230: Aggregation result provision means 240: Program information distribution means 250: Service provision means 260: Storage means 270: Program notification means 300: Broadcasting business (Broadcaster equipment)
301: Content (program)
400: Network 1001: CPU
1002: Main storage unit 1003: Communication control unit 1004: Presentation unit 1005: Input unit 1006: Interface unit 1007: Auxiliary storage unit 1008: System bus

Claims (20)

The carrier device receives viewing information for a broadcast program transmitted from a portable terminal having a reception function for digital terrestrial television broadcasting,
The telecommunications carrier device generates evaluation information indicating the evaluation of the broadcast program by aggregating the viewing information, and provides it to the broadcaster side device of the broadcast program at a predetermined price. Viewer information collection system. The telecommunications carrier device is
Personal information related to the user of the mobile terminal is registered in advance in the information table in association with the identification information of the mobile terminal,
Obtaining personal information of the user corresponding to the mobile terminal that transmitted the viewing information from the information table;
The viewer information collection system according to claim 1, wherein the acquired personal information is used for counting the viewing information. The viewer information collection system according to claim 2, wherein the communication carrier device sets the content of personal information that can be acquired from the information table for each user of the mobile terminal. The viewer information collection system according to claim 2 or 3, wherein the content of the personal information that can be acquired from the information table is set according to selection by a user of the mobile terminal. The compensation paid to the user of the portable terminal is set in the information table according to the information amount of the content of the personal information that can be acquired from the information table. The viewer information collection system according to any one of the above. The recording reservation information of the broadcast program by the mobile terminal is accumulated for each mobile terminal, and information on a program that matches the user's preference of the mobile terminal is notified to the mobile terminal. The viewer information collection system according to any one of claims 1 to 5. The viewing according to any one of claims 1 to 6, wherein the consideration paid to the user of the mobile terminal is a usage fee of the mobile terminal or a point that can be used for another service. Information collection system. Register usage information of services that can be used on the mobile terminal as the personal information,
The viewer information collection system according to any one of claims 1 to 7, wherein the consideration is increased or decreased according to a usage rate of the service. Receiving viewing information for broadcast programs transmitted from a portable terminal having a reception function of digital terrestrial television broadcasting,
An audience information collecting apparatus characterized in that, by counting the viewing information, evaluation information indicating evaluation of the broadcast program is generated and provided to a broadcaster side apparatus of the broadcast program at a predetermined price. Personal information related to the user of the mobile terminal is registered in advance in the information table in association with the identification information of the mobile terminal,
Obtaining personal information of the user corresponding to the mobile terminal that transmitted the viewing information from the information table;
10. The viewer information collecting apparatus according to claim 9, wherein the acquired personal information is used for counting the viewing information. The viewer information collection device according to claim 10, wherein the content of the personal information that can be acquired from the information table is set for each user of the mobile terminal. The viewer information collection device according to claim 10 or 11, wherein the content of the personal information that can be acquired from the information table is set according to selection by a user of the mobile terminal. 13. The consideration paid to the user of the mobile terminal is set in the information table according to the amount of information of the personal information that can be acquired from the information table. The viewer information collection device according to any one of the above. The recording reservation information of the broadcast program by the mobile terminal is accumulated for each mobile terminal, and information on a program that matches the user's preference of the mobile terminal is notified to the mobile terminal. The viewer information collection device according to any one of claims 9 to 13. 15. The viewing according to claim 9, wherein the consideration paid to the user of the mobile terminal is a usage fee of the mobile terminal or a point that can be used for another service. Information collection device. Register usage information of services that can be used on the mobile terminal as the personal information,
16. The viewer information collection device according to claim 9, wherein the consideration is increased or decreased according to a usage rate of the service. A communication carrier device receiving viewing information on a broadcast program transmitted from a portable terminal having a reception function of digital terrestrial television broadcasting; and
A step of generating evaluation information indicating evaluation of the broadcast program by aggregating the viewing information and providing the broadcast program to the broadcaster side device of the broadcast program at a predetermined price. A viewer information collecting method characterized by the above. Storing the recording reservation information of the broadcast program by the portable terminal for each portable terminal;
The viewer information collecting method according to claim 17, further comprising a step of notifying the mobile terminal of information on a program adapted to the preference of the user of the mobile terminal. In the carrier equipment
A function of receiving viewing information on a broadcast program transmitted from a mobile terminal having a reception function of digital terrestrial television broadcasting;
The viewer is provided with a function of generating evaluation information indicating the evaluation of the broadcast program by providing the viewing information and providing the broadcast program to a broadcaster side device for a predetermined price. Information gathering program. Means for receiving digital terrestrial television broadcasting;
Transmitting means for transmitting viewing information on the received broadcast program to the communication carrier device;
A communication receiving device, comprising: a value receiving unit configured to receive a value set according to an information amount of the content of the viewing information.

Images