JP2008234303A - Advertisement creation device, advertisement creation method, and advertisement creation program - Google Patents

Abstract

The present invention provides an advertisement creation method capable of easily creating and placing an advertisement at a low cost without providing a selection step for advertisement contents.
Item selection means selects censored material information for each item constituting an advertisement based on the intention of a user who wishes to create an advertisement. The advertisement information creation means creates advertisement information including only the material information selected by the item selection means. According to this, it is possible to easily create an advertisement for all ages at a low cost without providing an artificial step for selecting advertisement contents before advertisement insertion.
[Selection] Figure 15

Description

  The present invention relates to a method for creating an advertisement.

  Currently, various advertisements are posted on the Web. An example of an advertisement creation system using the Web is a system in which a user who wants to place an advertisement accesses an advertisement placement site from his / her PC (Personal Computer) and creates an advertisement on a screen. According to such an advertisement creation system, the user can easily create and publish advertisements. Further, there is an advantage that a user who wants to place an advertisement can freely create and publish advertisement contents.

  However, on the other hand, in the conventional advertisement creation system, users can freely create strange advertisements, so that undesirable advertisements (for example, advertisements that are not suitable for children) are posted. There was a problem.

  In order to solve this problem, the advertising site operator selects the contents of the advertisement manuscript and whether or not to publish the advertisement manuscript at the stage of accepting the manuscript and before the advertisement is published. (For example, Patent Documents 1 to 3). In other words, the advertisement insertion site operator has to provide a selection step of selecting according to the criteria as to whether or not the advertisement manuscript contents and advertisement contents may be posted so that undesirable advertisements are not posted.

Japanese Patent No. 3687954 Japanese Patent Laid-Open No. 2001-22840 JP 2002-15006 A

  However, the provision of such a sorting step causes a new problem that costs for operating the sorting step are required.

  Examples of the problems to be solved by the present invention include those described above. SUMMARY OF THE INVENTION An object of the present invention is to provide an advertisement creation method capable of easily creating and placing an advertisement at low cost without providing a selection step for advertisement contents.

  The invention according to claim 1 is an advertisement creating device, a material information storage unit that stores material information that has been censored in advance, an item selection unit that selects the material information for each item constituting an advertisement, Advertisement information creating means for creating advertisement information including only the material information selected by the item selecting means.

  The invention according to claim 7 is an advertisement creation method, a material information storage step of storing material information censored in advance, an item selection step of selecting the material information for each item constituting the advertisement, An advertisement information creation step of creating advertisement information including only the material information selected in the item selection step.

  The invention according to claim 8 is an advertisement creation program executed on a computer, a material information storage means for storing material information censored in advance, an item for selecting the material information for each item constituting an advertisement The computer is caused to function as selection means and advertisement information creation means for creating advertisement information including only material information selected by the item selection means.

  The invention according to claim 10 is an advertisement creating system having a terminal device used by a user and an advertisement creating device capable of communicating with the terminal device, the terminal device being previously censored from the advertisement creating device. Material information acquisition means for acquiring material information, item selection means for selecting the material information for each item constituting the advertisement, and material information selected by the item selection means are transmitted as item selection information to the advertisement creation apparatus. Item selection information transmitting means, and the advertisement creating device includes material information storing means for storing the material information, material information transmitting means for transmitting the material information to the terminal device, and the terminal device from the terminal device. Item selection information acquisition means for acquiring item selection information, and advertisement information creation means for creating advertisement information including only material information included in the item selection information.

  In one aspect of the present invention, material information storage means for storing previously censored material information, item selection means for selecting the material information for each item constituting an advertisement, and material selected by the item selection means Advertisement information creating means for creating advertisement information including only information.

  In the advertisement creating apparatus, the material information storage means stores material information that has been censored in advance. Pre-censored information is information that excludes undesirable content. The item selection means selects material information for each item constituting the advertisement based on the intention of the user who wishes to create the advertisement. The advertisement information creation means creates advertisement information including only the material information selected by the item selection means. Thus, according to the advertisement information composed only of the censored material information, an undesirable advertisement is not displayed. Therefore, it is possible to easily create an advertisement for all ages at a low cost without providing an artificial step for selecting advertisement contents before placing an advertisement.

  In one aspect of the advertisement creation device, the advertisement creation apparatus further includes advertisement display means for displaying the advertisement based on the advertisement information created by the advertisement information creation means. According to this, since the step of selecting the advertisement content before the advertisement insertion is unnecessary, the advertisement is quickly displayed based on the advertisement information composed of information arbitrarily selected by the user who desires to create and place the advertisement. It becomes possible to do.

  In another aspect of the advertisement creation device, the advertisement has an option item related to purchase of a product, the material information is information related to purchase of the product, and the item selection means includes the option Select material information corresponding to the item. According to this, on the basis of the intention of a user who desires to create and publish an advertisement, it is possible to include not only mere information on the product related to the advertisement but also an option for purchasing the product in the advertisement. Therefore, it is possible to create an advertisement that attracts the interest of the browsing user.

  In another aspect of the advertisement creating apparatus, the advertisement includes an icon item for displaying an advertisement icon, the material information is the advertisement icon, and the item selection unit includes the icon item. Select the corresponding material information. According to this, based on the intention of the user who wants to create and publish an advertisement, not only mere information on the product related to the advertisement but also an image of the product and a picture that makes the product image can be included in the advertisement. . In addition, since the advertisement information is created with the censored advertisement icon prepared in advance, the design can be easily unified. Therefore, it is possible to unify the advertisement image, and it is possible to create an advertisement that is easily attracted by the browsing user.

  In another aspect of the advertisement creating apparatus, the advertisement display means includes first display means for displaying material information corresponding to the icon item based on the advertisement information, and whether or not the advertisement icon is designated. A determination means for determining whether the advertisement icon has been designated by the determination means, and displaying material information respectively corresponding to items other than the icon items constituting the advertisement based on the advertisement information 2 display means. According to this, when the displayed advertisement icon is designated, detailed information other than the advertisement icon can be displayed based on the advertisement information. Therefore, the browsing user can easily understand what kind of advertisement is displayed by the advertisement icon, and can confirm detailed information of the advertisement that has attracted interest by specifying the advertisement icon. it can. Also, by displaying only the advertisement icon instead of displaying all of the advertisement from the beginning, it is possible to solve the problem that the information overflows on the screen and is difficult to see.

  In another aspect of the advertisement creating device, map information storage means for storing map information for displaying a map including facilities, map display means for displaying the map based on the map information, and the facilities , Facility information storage means for storing facility information in association with the position of the facility on the map, and advertisement information storage for storing the facility and advertisement information created by the advertisement information creation means in association with each other Means for identifying a facility designated by the user on the map based on the facility information, and advertisement information corresponding to the facility identified by the facility identifying means from the advertisement information storage means. And an advertisement information extracting means for extracting, wherein the advertisement display means is designated by the user on the map based on the advertisement information extracted by the advertisement information extracting means. In association with the setting, to display the ad.

  The advertisement creating apparatus stores map information for displaying a map including a facility and facility information in which the facility and the location of the facility are associated with each other by the map information storage unit and the facility information storage unit. Further, the advertisement information storage means stores the facility and the advertisement information related to the facility in association with each other. The facility specifying means specifies a facility designated on the map by the user who browses the advertisement. Further, the advertisement information extraction means extracts advertisement information corresponding to the specified facility from the advertisement information storage means. Then, the advertisement display means displays an advertisement in association with the specified facility based on the extracted advertisement information. According to this, an advertisement can be displayed in association with the facility on the map. Therefore, the user who browses the advertisement can easily browse the advertisement of the facility simply by specifying the facility on the map.

  According to another aspect of the present invention, there is provided an advertisement creation method, a material information storage step for storing previously censored material information, an item selection step for selecting the material information for each item constituting the advertisement, and the item Even with such an advertisement creation method comprising the advertisement information creation process for creating the advertisement information including only the material information selected in the selection process, there is no artificial step for selecting the advertisement content before the advertisement is placed. It is possible to create advertisements for all ages easily at low cost.

  In another aspect of the present invention, there is provided an advertisement creation program executed on a computer, material information storage means for storing previously censored material information, and item selection for selecting the material information for each item constituting the advertisement And the computer is made to function as advertisement information creation means for creating advertisement information including only the material information selected by the item selection means. By executing such an advertisement creation program on a computer, it is possible to easily create advertisements for all ages at low cost without providing an artificial step for selecting advertisement contents before placing an advertisement. is there. This advertisement creation program can be suitably handled in a state where it is recorded on a recording medium.

  In still another aspect of the present invention, there is provided an advertisement creation system including a terminal device used by a user and an advertisement creation device capable of communicating with the terminal device, the terminal device being previously censored from the advertisement creation device. Material information acquisition means for acquiring material information, item selection means for selecting the material information for each item constituting the advertisement, and material information selected by the item selection means are transmitted as item selection information to the advertisement creation apparatus. Item selection information transmitting means, and the advertisement creating device includes material information storing means for storing the material information, material information transmitting means for transmitting the material information to the terminal device, and the terminal device from the terminal device. Item selection information acquisition means for acquiring item selection information, and advertisement information creation means for creating advertisement information including only material information included in the item selection information. Ad creation system according to claim.

  The advertisement creation system includes a terminal device and an advertisement creation device that can communicate with each other. Here, the terminal device is a client terminal used by the user, such as a PC (Personal Computer) or a mobile phone. On the other hand, the advertisement creation device is a server that provides a service for posting an advertisement. The material information transmitting means of the advertisement creating device transmits the censored material information stored in advance to the terminal device. The user selects the material information for each item constituting the advertisement from the material information acquired by the material information acquisition means by a predetermined operation using the terminal device. The item selection information transmission means of the terminal device transmits the material information selected by the user for each item as item selection information to the advertisement creation device. The advertisement information creating means of the advertisement creating device creates advertisement information consisting only of material information included in the item selection information acquired from the terminal device. According to this, it is possible to easily create an advertisement for all ages at a low cost without providing an artificial step for selecting advertisement contents before advertisement insertion.

  Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

[Ad creation system]
FIG. 1 shows a schematic configuration of an advertisement creation system 100 in an embodiment of the present invention. The advertisement creation system 100 shown in FIG. 1 creates advertisement information based only on material information that has been censored in advance, thereby realizing creation and placement of advertisements easily and at low cost without providing a selection step for advertisement contents. It is a system that can.

  As shown in FIG. 1, the advertisement creation system 100 is configured by connecting terminal devices 1 a and 1 b and a server 3 through a network 2. Here, one suitable example of the network 2 is the Internet.

  The terminal device 1a is a client terminal used by a user who wants to create and publish an advertisement. Specifically, a user who wants to create and publish an advertisement uses the terminal device 1a to specify a facility on a map displayed on the screen and create an advertisement related to the facility. Select material information that has been previously censored on the screen.

  On the other hand, the terminal device 1b is a client terminal used by a user who browses advertisements. Specifically, a user who browses an advertisement designates a facility on a map displayed on the screen using the terminal device 1b, and browses an advertisement related to the facility. Moreover, the user who browses advertisements purchases products, obtains coupons, and the like by designating options for the advertisements being browsed.

  The terminal devices 1a and 1b are collectively referred to as a terminal device 1. As long as the terminal device 1 can communicate with the server 3, display a map, and specify a facility on a map using a mouse or the like, any terminal device such as a PC (Personal Computer) or a mobile phone can be applied. Can do.

  In the present embodiment, for convenience, as shown in FIG. 1, the terminal device 1a used by a user who wants to create and publish an advertisement and the terminal device 1b used by a user who browses the advertisement are divided into 1 each. One by one. However, the present invention is not limited to this, and there may be a plurality of terminal devices 1a and 1b that are communicably connected to the server 3. Moreover, the user who browses the advertisement may create and publish the advertisement, or the user who creates and publishes the advertisement may browse the advertisement. That is, there may be a plurality of terminal devices 1 that are communicably connected to the server 3, and a plurality of users can create, publish, and browse advertisements using each terminal device 1.

  The server 3 acquires, from the terminal device 1a, information related to the facility designated on the map by the user who wants to create and publish the advertisement and material information selected to create an advertisement related to the facility. And the server 3 produces and memorize | stores the advertisement information relevant to a facility based on the information acquired from the terminal device 1a.

  Moreover, the server 3 acquires the information regarding the facility designated on the map by the user who browses the advertisement from the terminal device 1b. Then, the server 3 transmits advertisement information related to the facility designated by the user to the terminal device 1b, and displays an advertisement in association with the facility on the map.

[server]
Here, the configuration of the server 3 will be described in detail with reference to FIG. FIG. 2 shows the configuration of the server 3 in the embodiment of the present invention.

  The server 3 is constituted by, for example, a server computer, and includes a system bus 11, a CPU (Central Processing Unit) 12, a memory 13, a keyboard 14, a coordinate instruction device 15 such as a mouse, a display 16, and a data communication unit 17. And a database 18.

  Here, the keyboard 14 and the coordinate designating device 15 are input devices. The display 16 is an output device. The data communication unit 17 transmits predetermined data in the memory 13 and the database 18 supplied by the CPU 12 to the terminal device 1. As long as data transmission from the data communication unit 17 is possible to the terminal device 1 such as wired transmission using a USB cable, data transmission by contact with a terminal, etc., any method can be applied to the transmission by the data communication unit 17. it can. The CPU 12 controls the entire server 3.

  The CPU 12, the memory 13, the data communication unit 17, and the database 18 are connected to the system bus 11. The keyboard 14, the coordinate instruction device 15, and the display 16 are also connected to the system bus 11 via an interface (not shown). The memory 13 is also used as a working memory.

[Ad creation unit]
FIG. 3 is a functional block diagram of an advertisement creating unit 200 that creates advertisement information consisting only of material information selected by a user who wishes to create and publish advertisements and displays advertisements based on the advertisement information. The advertisement creation unit 200 is actually composed of the components of the server 3. That is, in the present embodiment, the server 3 functions as an advertisement creation device in which the advertisement creation unit 200 is mounted.

  As shown in FIG. 3, the advertisement insertion unit 200 includes an advertisement creation information storage unit 201, a map display unit 202, an advertisement creation facility identification unit 203, an advertisement input screen display unit 204, an item selection unit 205, and an advertisement information creation unit 206. , An advertisement information storage unit 207, an advertisement display facility specifying unit 208, an advertisement display unit 209, an option specifying unit 210, and an option processing executing unit 211.

  The advertisement creation information storage unit 201 stores information necessary for creating an advertisement. Specifically, in the present embodiment, the advertisement creation information storage unit 201 stores map information, facility information, JAN code information, and list information.

  The map information is data necessary for displaying a map including facilities on the screen of the terminal device 1 and includes image data and the like.

  Facility information is information relating to facilities included in the map. FIG. 4 is a diagram schematically illustrating the data structure of facility information. As shown in FIG. 4, the facility information includes a facility ID, a facility name, position coordinates, a facility icon, and the like. The facility ID is information for identifying the facility on the map. The facility name is the name of the facility such as “toy store A” or “fish shop B”. The position coordinates are latitude and longitude indicating the position of the facility on the map. The facility icon is an icon displayed at the location of the facility on the map. Facility icons have different designs depending on the products handled by each facility. For example, in the case of a facility name “fish shop B” in which the product to be handled is fish, a fish picture or fish character is designed on the icon. In this embodiment, the facility information is registered in advance.

  The JAN code information is information related to a product using the JAN code as a key. FIG. 5 is a diagram schematically showing the data structure of JAN code information. As shown in FIG. 5, the JAN code information includes a JAN code, a product name, a company name, an advertisement icon, and the like. Information associated with the JAN code may be arbitrarily set. The JAN code is a standardized product identification code that identifies products distributed in Japan. The product name is the name of the product corresponding to the JAN code. The company name is the name of the manufacturer or distributor of the product corresponding to the JAN code. The advertisement icon is an icon indicating a product corresponding to the JAN code, and is posted as a part of the advertisement.

  In this embodiment, the JAN code information is stored in the advertisement creation information storage unit 201. However, the present invention is not limited to this, and the JAN code stored in another server or the like. Information may be used. In the present embodiment, the JAN code information has an advertisement icon corresponding to the JAN code. However, the present invention is not limited to this, and the advertisement icon may not be held. In the present embodiment, the JAN code and the JAN code information are applied. However, the present invention is not limited to this. The product identification code and the product name or the company name are associated with the code. Any code and information can be applied as long as the information has been censored.

  The list information is a collection of material information that has already been censored. Censored material information is information that excludes undesirable content. That is, according to the advertisement information composed only of the censored material information, an undesirable advertisement is not displayed. FIG. 6 is a diagram for explaining the list information.

  As shown in FIG. 6, the list information includes product name list information, company / store name list information, term list information, option list information, icon list information, and the like. The product name list information is a list of product names that have already been censored. The company / store name list information is a list of company names and store names that have already been censored. The term list information is a list of already censored terms, and the terms can be arbitrarily set, for example, “Time Sales!”, “New Product!”, “Bargain!”, And the like. The option list information is a list of options that have already been censored. The option is information related to the purchase of a product related to the advertisement, and can be arbitrarily set, for example, “send coupon mail”, “order” or the like. The icon list information is a list of advertisement icons that have already been censored. The advertisement icon can be arbitrarily set such as an image of a product related to the advertisement or a picture that makes the product image.

  In the present embodiment, the already censored product name, company / store name, term, option, and advertisement icon included in each list information are collectively referred to as “material information”. In the present embodiment, each list information is prepared in advance for each item constituting an advertisement. Specifically, product name list information, company / store name list information, term list information, option list information, and icon list information are associated in advance with product name items, company / store name items, term items, option items, and icon items, respectively. Prepared.

  In the present embodiment, the list information includes product name list information, company / store name list information, term list information, option list information, icon list information, etc., but the present invention is not limited to this. If censored material information is already prepared, the configuration of list information, which is a collection of material information, can be arbitrarily set.

  The advertisement creation information storage unit 201 functions as material information storage means, map information storage means, and facility information storage means in the present invention. The advertisement creation information storage unit 201 can be configured in the database 18 shown in FIG.

  When the map display unit 202 acquires a map display request from the terminal device 1, the map display unit 202 transmits the map information stored in the advertisement creation information storage unit 201, as illustrated in FIG. 7. The map is displayed on the screen of 1. At this time, the map display unit 202 may display a facility icon at the location of the facility on the map, as illustrated, based on the facility information. FIG. 7 is an example of a map displayed on the screen of the terminal device 1. The map display unit 202 functions as map display means in the present invention.

  The advertisement creation facility specifying unit 203 acquires, from the terminal device 1a, information specifying the facility specified on the map by the user who wants to create and place an advertisement as the advertisement creation facility specifying information. Then, the advertisement creation facility specifying unit 203 specifies the advertisement creation facility designated by the user. In this embodiment, the advertisement creation facility designation information includes the facility ID, but the present invention is not limited to this, and the position coordinates of the facility designated by the user in the advertisement creation facility designation information The advertisement creation facility may be specified by referring to the facility information based on the position coordinates.

  When the advertisement input screen display unit 204 acquires the display request for the advertisement input screen, the advertisement input screen display unit 204 associates the advertisement input screen display unit 204 with the advertisement creation facility identified by the advertisement creation facility identification unit 203 on the map of the terminal device 1a as illustrated in FIG. The advertisement input screen 400 is displayed. FIG. 8 is a display example of the advertisement input screen.

  As shown in FIG. 8, the advertisement input screen 400 includes a product name item 30, a company / store name item 31, a term item 32, an option item 33, a price item 34, an icon item 35, a code input button 40, a list input button 41, It has a JAN code input item 42 and a price input item 43. The product name item 30, the company / store name item 31, the term item 32, the option item 33, the case item 34, and the icon item 35 are items constituting an advertisement as described above, and list information prepared for each item in advance. The item information selected by the user is displayed.

  When the user using the terminal device 1a selects the list input button 41 on the advertisement input screen 400, the advertisement input screen display unit 204 displays the list information stored in the advertisement creation information storage unit 201 as the terminal device 1a. Send to. Specifically, when the advertisement input screen display unit 204 acquires information that the product name item 30 is designated by the user on the advertisement input screen 400, the advertisement input screen display unit 204 transmits product name list information associated with the product name item 30 in advance. As shown in FIG. 9, the product name list information 410 is displayed on the screen of the terminal device 1a. FIG. 9 is a display example of product name list information. Similarly, when the advertisement input screen display unit 204 acquires information that the company / store name item 31, the term item 32, the option item 33, and the icon item 35 are designated by the user on the advertisement input screen 400, the company / store name list information The term list information, option list information, and icon list information are transmitted and displayed on the screen of the terminal device 1a.

  When arbitrary material information is selected from the list information by the user, the advertisement input screen display unit 204 displays an advertisement input screen 400 in which the selected material information is associated with each item as shown in FIG. indicate. That is, the material information selected from the list information by the user is displayed on each item of the advertisement input screen 400. FIG. 10 is a display example of an advertisement input screen in which material information selected by the user is associated with each item.

  The item selection unit 205 acquires item selection information in which the item specified by the user using the advertisement input screen 400 and the selected material information are associated with each other from the terminal device 1a. Then, the item selection unit 205 selects material information corresponding to each item from the list information stored in the advertisement creation information storage unit 201 based on the item selection information. The item selection unit 205 functions as item selection means in the present invention.

  The advertisement information creation unit 206 creates advertisement information that is the basis of the advertisement to be posted based only on the material information selected by the item selection unit 205. Specifically, since the advertisement in this embodiment is composed of a product name item, a company / store name item, a term item, an option item, etc., the advertisement information indicates the product name, company / store name, term, option, etc. Has material information. The advertisement information creation unit 206 functions as advertisement information creation means of the present invention.

  In this embodiment, the advertisement information creation unit 206 creates advertisement information based on the material information selected from the list information by the item selection unit 205 based on the item selection information. According to this, it is possible to create advertisement information even when the item selection information includes not the material information itself but information for identifying the material information. However, the present invention is not limited to this, and when the item selection information includes material information, the advertisement information creation unit 206 creates advertisement information based on the material information included in the item selection information. Also good.

  In addition, when a user who desires to display and publish an advertisement inputs a number indicating a price in the price input item 43 on the advertisement input screen 400, the advertisement information creation unit 206 displays the information input in the price input item 43. Get and identify the price. The specified price is displayed in the price item 34 and is included in the advertisement information. Since the price is usually composed of only numbers, and it is difficult to create an undesired advertisement with numbers, it is possible to enter only numbers in this way.

  When the code input button 40 is selected by a user who wants to display and publish an advertisement and a JAN code is input to the JAN code item 42 as shown in FIG. The information input to 42 is acquired, and the JAN code information stored in the advertisement creation information storage unit 201 is referred to based on the specified JAN code. Then, the advertisement information creation unit 206 identifies the product name, company / store name, advertisement icon, etc. corresponding to the identified JAN code, and creates advertisement information. In this way, the step of selecting material information indicating the product name or company / store name from the list information by inputting the JAN code may be omitted. FIG. 11 is a display example of an advertisement input screen in which a JAN code is input.

  When a price or JAN code is input by the user, the advertisement input screen display unit 204 displays an advertisement input screen 400 in which information specified by the advertisement information creation unit 206 is associated with each item, as shown in FIG. To do. That is, the information specified by the advertisement information creation unit 206 is displayed on each item of the advertisement input screen 400. FIG. 12 is an example of an advertisement input screen in which information specified based on the JAN code is associated with each item.

  The advertisement information storage unit 207 stores the advertisement creation facility identified by the advertisement creation facility identification unit 203 and the advertisement information created by the advertisement information creation unit 206 in association with each other. FIG. 13 is a diagram schematically illustrating the data structure of information stored in the advertisement information storage unit 207. As shown in FIG. 13, the advertisement information storage unit 207 includes the facility ID and facility name of the advertisement creation facility specified by the advertisement creation facility specifying unit 203, the product name, the price, the company / store name, the advertisement icon, the term, and the option. Are stored in association with advertisement information including material information indicating the like. The advertisement information storage unit 207 functions as advertisement information storage means in the present invention.

  In this embodiment, the advertisement is composed of a product name item, a company / store name item, an advertisement icon item, a term item, an option item, etc., and material information indicating the product name, company / store name, term, option, etc. It is supposed to create advertising information that includes. However, the present invention is not limited to this, and items that are constituent elements of the advertisement and material information included in the advertisement information can be arbitrarily set. Examples of the material information included in the advertisement information include other information such as “production area”, “quantity”, and “order waiting time”.

  The advertisement display facility specifying unit 208 acquires, from the terminal device 1b, information specifying the facility specified on the map by the user who browses the advertisement as the advertisement display facility specifying information, and specifies the facility specified by the user as the advertisement display facility. To do. In this embodiment, the advertisement display facility designation information includes the facility ID, but the present invention is not limited to this, and the position coordinates of the facility designated by the user in the advertisement display facility designation information The advertisement display facility may be specified by referring to the facility information based on the position coordinates. The advertisement display facility specifying unit 208 functions as facility specifying means in the present invention.

  The advertisement display unit 209 extracts the advertisement information corresponding to the advertisement display facility specified by the advertisement display facility specifying unit 208 from the advertisement information storage unit 207. Then, the advertisement display unit 209 displays the advertisement 500 in association with the advertisement display facility on the map of the screen of the terminal device 1b by transmitting the extracted advertisement information to the terminal device 1b as shown in FIG. FIG. 14 is a display example of an advertisement. As shown in the figure, the advertisement is composed of material information indicating an advertisement icon, a product name, a company / store name, an option, and the like. Further, as illustrated, the advertisement display unit 209 displays an advertisement based on all advertisement information associated with the advertisement display facility. Therefore, it is possible to display advertisements related to a plurality of products for one advertisement display facility. The advertisement display unit 209 functions as an advertisement display unit in the present invention.

  The option specifying unit 210 acquires, as option specifying information, information specifying an option specified by the user who browses the advertisement in the advertisement 500 from the terminal device 1b, and specifies the option specified by the user.

  The option processing execution unit 211 executes option processing corresponding to the option specified by the option specifying unit 210.

  Specifically, when the option “send coupon mail” as shown in FIG. 14 is specified by the option specifying unit 210, the option processing executing unit 211 identifies the user who browses the advertisement from the terminal device 1b. The mail address is specified by referring to the user information based on the user ID. And the option process execution part 211 transmits the coupon of the goods relevant to the advertisement 500 to the specified email address. Note that the user information has an e-mail address and the type of terminal device used by the user (for example, PC, mobile phone, etc.) using the user ID as a key. In this embodiment, the advertisement creation information storage unit 201 is previously stored. Is stored.

  When the option “order” is specified by the option specifying unit 210, the option processing executing unit 211 causes the terminal device 1b to display an order content input screen. The user inputs the product content (product name, size, etc.) and the delivery location on the order content input screen by a predetermined operation using the terminal device 1b. The terminal device 1b transmits the information input on the order content input screen to the server 3 as order information. The order of the product is completed by transmitting the order information acquired by the option processing execution unit 11 to the terminal device of the advertisement display facility.

  Note that the option processing executed by the option processing execution unit 211 is not limited to this, and can be arbitrarily set, for example, “send coupon contents to a convenience store and print out”.

[Ad creation method]
Next, a description will be given of a method in which a user who wants to create and publish an advertisement creates advertisement information consisting only of material information by the advertisement creation unit 200 and displays an advertisement based on the advertisement information.

  A user who wants to create and publish an advertisement first uses the terminal device 1a to request the server 3 to display a map including a facility related to the advertisement. When the map display unit 202 of the advertisement creation unit 200 acquires a map display request from the terminal device 1a, the map display unit 202 transmits the map information stored in the advertisement creation information storage unit 201. Based on the acquired map information, the terminal device 1a displays a map including facilities as shown in FIG.

  When the map is displayed on the screen of the terminal device 1a, the user designates a facility related to the advertisement on the map and requests the display of the advertisement input screen by a predetermined operation. That is, the terminal device 1a transmits information specifying the facility designated on the map by the user to the server 3 as the advertisement creation facility designation information and requests display of the advertisement input screen.

  There are four possible methods for requesting the advertisement input screen. In the first method, in the terminal device 1a, for example, an advertisement input mode is set in advance by pressing an advertisement input mode button, and a facility is designated on the map. This is a method for requesting a display. The second method is a method of requesting the server 3 to display an advertisement input screen by, for example, pressing an advertisement input button after designating a facility on the map in the terminal device 1a. The third method is a method for requesting the server 3 to display an advertisement input screen by calling and selecting and executing an advertisement input button by right-clicking after specifying a facility on the map in the terminal device 1a. is there. In the fourth method, after the facility is specified on the map in the terminal device 1a, the right-click menu is displayed, and the advertisement is displayed to the server 3 by selecting “Post an advertisement at this position” from the menu. This is a method for requesting display of an input screen. Note that the method for requesting the advertisement input screen is not limited to this, and can be arbitrarily set.

  The advertisement creation facility specifying unit 203 of the advertisement creation unit 200 specifies the advertisement creation facility designated by the user based on the advertisement creation facility designation information acquired from the terminal device 1a. Further, the advertisement input screen display unit 204 displays an advertisement input screen 400 as shown in FIG. 8 in association with the advertisement creation facility specified on the map of the terminal device 1a. That is, the terminal device 1a acquires information regarding the advertisement input screen 400 and displays the advertisement input screen 400 as shown in FIG. 8 on the map of the screen.

  The user selects the list input button 41 on the advertisement input screen 400 by a predetermined operation using the terminal device 1a. When the information that the list input button 41 is selected is acquired, the advertisement input screen display unit 204 transmits the list information to the terminal device 1a. As illustrated in FIG. 9, the terminal device 1 a displays list information prepared in advance for each item specified by the user on the advertisement input screen 400. The user selects arbitrary material information from the list information by a predetermined operation using the terminal device 1a, and transmits the selected item and the item selection information associated with the selected material information to the server 3. When arbitrary material information is selected from the list information by the user, the advertisement input screen display unit 204 displays an advertisement input screen 400 in which the selected material information is associated with the designated item as shown in FIG. To do.

  In addition to the list input, the user can input a code using a JAN code or a price using only a number.

  The item selection unit 205 selects material information corresponding to each item from the list information based on the item selection information acquired from the terminal device 1a. Subsequently, the advertisement information creation unit 206 creates advertisement information that is the basis of the advertisement to be posted based only on the material information corresponding to each item selected by the item selection unit 205. Further, as shown in FIG. 13, the advertisement information storage unit 207 stores the advertisement creation facility identified by the advertisement creation facility identification unit 203 and the advertisement information created by the advertisement information creation unit 206 in association with each other.

  On the other hand, a user who browses an advertisement first requests the server 3 for a map including a facility where he / she wants to browse the advertisement, using the terminal device 1b. The map display unit 202 of the advertisement creation unit 200 acquires a request from the terminal device 1b and transmits map information. Based on the acquired map information, the terminal device 1b displays a map including facilities as shown in FIG.

  When the map is displayed on the screen of the terminal device 1b, the user designates the facility on which the advertisement is to be browsed on the map by a predetermined operation. The terminal device 1b transmits information specifying the facility designated by the user on the map to the server 3 as advertisement display facility designation information. The advertisement display facility specifying unit 208 of the advertisement creation unit 200 specifies the advertisement display facility designated by the user based on the advertisement display facility designation information acquired from the terminal device 1b. The advertisement display unit 209 extracts advertisement information corresponding to the specified advertisement display facility from the information shown in FIG. 13 stored in the advertisement information storage unit 207. Then, the advertisement display unit 209 displays the advertisement 500 in association with the advertisement display facility on the map of the screen of the terminal device 1b by transmitting the extracted advertisement information to the terminal device 1b as shown in FIG. That is, the terminal device 1b acquires information related to the advertisement 500 and displays the advertisement as shown in FIG. 14 on the map of the screen.

[Ad creation process]
Next, advertisement creation processing according to the present embodiment will be described with reference to FIG. FIG. 15 is a flowchart of the advertisement creation process according to this embodiment. The advertisement creation unit 200 is configured by the components of the server 3, and the advertisement creation processing is realized by the CPU 12 shown in FIG. 2 executing a program stored in the memory 13.

  Note that the advertisement creation processing in FIG. 15 creates advertisement information based only on material information selected by list input.

  A user who desires to create and publish an advertisement first requests the server 3 for a map including a facility related to the advertisement, using the terminal device 1a. The map display unit 202 of the advertisement creation unit 200 acquires a request from the terminal device 1a and transmits corresponding map information. Based on the acquired map information, the terminal device 1a displays a map including facilities as shown in FIG.

  When the map is displayed on the screen of the terminal device 1a, the user designates a facility related to the advertisement on the map and requests the display of the advertisement input screen by a predetermined operation. That is, the terminal device 1a transmits information specifying the facility designated on the map by the user to the server 3 as the advertisement creation facility designation information and requests display of the advertisement input screen.

  The advertisement creation facility specifying unit 203 of the advertisement creation unit 200 acquires the advertisement creation facility designation information from the terminal device 1a, and identifies the advertisement creation facility designated by the user (step S1). Further, the advertisement input screen display unit 204 displays an advertisement input screen 400 as shown in FIG. 8 in association with the advertisement creation facility specified by the advertisement creation facility specifying unit 203 on the map of the terminal device 1a (step S2). ). That is, the terminal device 1a acquires information regarding the advertisement input screen 400 and displays the advertisement input screen 400 as shown in FIG. 8 on the map of the screen.

  The user selects the list input button 41 on the advertisement input screen 400 by a predetermined operation using the terminal device 1a. When the information that the list input button 41 is selected is acquired, the advertisement input screen display unit 204 transmits the list information to the terminal device 1a (step S3).

  The terminal device 1 a that has received the list information displays list information prepared in advance for each item specified by the user on the advertisement input screen 400. Specifically, it is assumed that the product name item 30 is designated on the advertisement input screen 400 shown in FIG. 8 by a predetermined operation using the terminal device 1a by the user. Then, the terminal device 1a displays the product name list information 410 as shown in FIG. 9 based on the product name list information previously associated with the product name item.

  The user selects arbitrary material information from the list information by a predetermined operation using the terminal device 1a. Then, the terminal device 1a transmits, to the server 3, item selection information in which the item specified by the user on the advertisement input screen 400 and the material information selected by the user from the list information are associated with each other. Specifically, it is assumed that the user selects “鯛” in the product name list information 410 illustrated in FIG. 9 by a predetermined operation using the terminal device 1a. Then, the terminal device 1 a transmits, to the server 3, item selection information in which the item “product name item” specified by the user on the advertisement input screen 400 is associated with the information “鯛” selected by the user from the product name list 410. .

  The advertisement input screen display unit 204 displays the material information selected by the user on the item specified by the user on the advertisement input screen 400 based on the item selection information acquired from the terminal device 1a. Specifically, when item selection information in which the item “product name item” specified by the user on the advertisement input screen 400 is associated with the material information “鯛” selected by the user from the product name list 410 is acquired, the advertisement input screen is displayed. As shown in FIG. 10, the display unit 204 displays “鯛” in the product name item 30 on the advertisement input screen 400. That is, the terminal device 1a displays an advertisement input screen 400 as shown in FIG.

  The item selection unit 205 acquires item selection information from the terminal device 1a, and selects material information corresponding to each item from the list information based on the item selection information (step S4). Specifically, when item selection information in which the item “product name item” specified by the user on the advertisement input screen 400 is associated with the material information “鯛” selected by the user from the product name list 410 is acquired, the item selection unit 205 selects “鯛” as material information corresponding to “product name item” from the product name list information. Subsequently, the advertisement information creation unit 206 creates advertisement information as a basis for the advertisement to be posted based on only the material information corresponding to each item selected by the item selection unit 205 (step S5). Further, as shown in FIG. 13, the advertisement information storage unit 207 stores the advertisement creation facility identified by the advertisement creation facility identification unit 203 in association with the advertisement information created by the advertisement information creation unit 206 ( Step S6). Thereby, the advertisement creation process is completed.

[Ad display processing]
Next, advertisement creation processing according to the present embodiment will be described with reference to FIG. FIG. 16 is a flowchart of the advertisement display process according to this embodiment. The advertisement creation unit 200 is configured by the components of the server 3, and the advertisement display process is realized by the CPU 12 shown in FIG. 2 executing a program stored in the memory 13.

  A user who views an advertisement first requests the server 3 for a map including a facility where the advertisement is desired to be browsed using the terminal device 1b. The map display unit 202 of the advertisement creation unit 200 acquires a request from the terminal device 1b and transmits corresponding map information. Based on the acquired map information, the terminal device 1b displays a map including facilities as shown in FIG.

  When the map is displayed on the screen of the terminal device 1b, the user designates the facility on which the advertisement is to be browsed on the map by a predetermined operation. The terminal device 1b transmits information specifying the facility designated by the user on the map to the server 3 as advertisement display facility designation information.

  The advertisement display facility specifying unit 208 of the advertisement creation unit 200 acquires the advertisement display facility designation information from the terminal device 1b, and identifies the advertisement display facility designated by the user (step S11). The advertisement display unit 209 extracts advertisement information corresponding to the specified advertisement display facility from the information as shown in FIG. 13 stored in the advertisement information storage unit 207 (step S12). Then, the advertisement display unit 209 transmits the extracted advertisement information to the terminal device 1b to display the advertisement 500 in association with the advertisement display facility on the map of the screen of the terminal device 1b as shown in FIG. Step S13). That is, the terminal device 1b acquires information related to the advertisement 500 and displays the advertisement as shown in FIG. 14 on the map of the screen. This completes the advertisement creation process.

  In the present embodiment, the user displays the list information by designating each item after selecting the list input button 41 on the advertisement input screen 400, but the present invention is not limited to this. Instead, the list information may be displayed by selecting the list input button 41 after designating each item on the advertisement input screen 400.

  In the present embodiment, list information prepared in advance for each item designated by the user is displayed in list input. However, the present invention is not limited to this, and when the list input button 41 is selected by the user, list information corresponding to all items may be collectively displayed. That is, all material information that has been censored in advance may be displayed in a lump.

  In this embodiment, the facility information is registered in advance before the advertisement creation process. However, the present invention is not limited to this, and the facility information may be registered in the advertisement creation process. Good. In this case, the list information includes material information related to the already censored facility, and the user selects a facility name and a facility icon from the material information on the advertisement input screen. According to this, the facility icon is displayed only on the location of the facility where the advertisement is put on the map. Therefore, the user who browses the advertisement can grasp which facility has put out the advertisement easily from the map.

  In this embodiment, only the facility icon is displayed at the location of the facility on the map, and the advertisement icon is displayed for the first time when the facility is designated by the user who browses the advertisement. However, the present invention is not limited to this, and an advertisement icon may be displayed together with the facility icon at the location of the facility on the map. In this case, when an advertisement icon is designated, an advertisement (product name, price, etc.) other than the advertisement icon, that is, detailed contents of the advertisement may be displayed based on the advertisement information. According to this, the user who browses the advertisement can easily find the advertisement of interest from the map and confirm the detailed content.

  Although not described in the present embodiment, the facility icon and the advertisement icon displayed on the map may be highlighted (for example, blinking display, pop-up display, etc.) based on the update date and time. For example, when the browsing time and the update time are closer than a preset time, a facility icon or an advertisement icon is highlighted. Thereby, the location and freshness of the advertisement can be easily communicated to the user.

  In this embodiment, the advertisement creation facility designation information has a facility ID, and the advertisement information storage unit 207 stores the advertisement information in association with the facility ID of the advertisement creation facility. Is not limited to this, and when the advertisement creation facility designation information has the location coordinates of the facility, the advertisement information storage unit 207 stores the advertisement information in association with the location coordinates of the advertisement creation facility. It is good.

  Further, although not described in the present embodiment, the attribute of each icon may be managed by the advertisement creation unit 200, and a plurality of types of icons may be prepared for one attribute in the icon list information. Examples of the attribute of the icon include a product type (“game machine”, “pizza”, etc.). In this case, a user who wants to create and publish an advertisement selects an icon attribute instead of the icon itself from the icon list information in the advertisement creation process. Then, the advertisement information creation unit 206 creates advertisement information including icon attributes. Based on the advertisement information created in this way, the advertisement display unit 209 can change the icon to be displayed according to the type of the terminal device 1b used by the user who browses the advertisement. Specifically, it is possible to display a detailed icon on a PC with good specifications and to display a deformed icon on a mobile phone with poor specifications.

  Further, in the present embodiment, as shown in FIG. 1, the terminal device 1 and the server are configured separately, but the present invention is not limited to this, and may be configured as one advertisement creation device. Is possible. Therefore, in the present embodiment, the advertisement creation unit 200 is configured by the components of the server 3, but the present invention is not limited to this, and is configured by components of a PC or a car navigation device, for example. It may be done.

  As described above, according to the advertisement creating apparatus of the present embodiment, by creating a mechanism that does not include a character input operation step by the user in creating advertisement information, the user can only use the advertisement information based on previously browsed material information. Create For this reason, a suspicious advertisement is not created, and it is possible to eliminate the step of selecting whether or not to place the advertisement, which has been performed by an operator of the conventional advertisement creation system before the advertisement is placed. In other words, the operator of the advertisement creation system only needs to perform censorship when a new product name, term, icon, or the like is added. Therefore, it is possible to easily create an advertisement for all ages at a low cost and no problem for children to see.

  Further, according to the advertisement creating apparatus of the present embodiment, the advertisement information is created by the censored icons prepared in advance, so that the design can be easily unified. Thereby, it is possible to unify the advertisement image, and it is possible to create an advertisement in which the browsing user is easily attracted.

It is a figure which shows schematic structure of an advertisement production system. It is a figure which shows the structure of a server. It is a block diagram which shows the function structure of an advertisement preparation unit. It is a figure which shows the data structure of facility information typically. It is a figure which shows typically the data structure of JAN code information. It is a figure explaining list information. It is a display example of a map. It is a display example of an advertisement input screen. It is a display example of merchandise name list information. It is an example of a display of the advertisement input screen with which the selected material information was matched. It is a display example of an advertisement input screen in which a JAN code is input. It is an example of a display of the advertisement input screen with which the specified information was matched. It is a figure which shows typically the data structure of an advertisement information storage part. It is an example of a display of an advertisement. It is a flowchart of an advertisement creation process. It is a flowchart of an advertisement display process.

Explanation of symbols

11 System bus 12 CPU
DESCRIPTION OF SYMBOLS 13 Memory 14 Keyboard 15 Coordinate instruction | indication device 16 Display 17 Data communication unit 18 Database 100 Advertisement production system

Claims (10)

Material information storage means for storing previously censored material information;
Item selection means for selecting the material information for each item constituting the advertisement;
An advertisement creating apparatus comprising: advertisement information creating means for creating advertisement information including only material information selected by the item selecting means.   The advertisement creating apparatus according to claim 1, further comprising an advertisement display unit that displays the advertisement based on the advertisement information created by the advertisement information creating unit. The advertisement has optional items related to the purchase of goods,
The material information is information related to purchase of the product,
The advertisement creating apparatus according to claim 1, wherein the item selection unit selects material information corresponding to the option item. The advertisement has an icon item for displaying an advertisement icon,
The material information is the advertisement icon,
The advertisement creating apparatus according to claim 1, wherein the item selection unit selects material information corresponding to the icon item. The advertisement display means includes:
First display means for displaying material information corresponding to the icon item based on the advertisement information;
Determining means for determining whether or not the advertisement icon is designated;
A second display unit configured to display material information corresponding to items other than the icon items constituting the advertisement based on the advertisement information when the determination unit determines that the advertisement icon is designated. The advertisement creating apparatus according to claim 4. Map information storage means for storing map information for displaying a map including facilities;
Map display means for displaying the map based on the map information;
Facility information storage means for storing facility information in which the facility is associated with a position on the map of the facility;
Advertising information storage means for storing the facility and the advertising information created by the advertising information creating means in association with each other;
A facility identifying means for identifying a facility designated by the user on the map based on the facility information;
Advertisement information extracting means for extracting advertisement information corresponding to the facility specified by the facility specifying means from the advertisement information storage means,
6. The advertisement display unit according to claim 2, wherein the advertisement is displayed in association with a facility designated by the user on the map based on the advertisement information extracted by the advertisement information extraction unit. The advertisement creation device according to any one of the above. A material information storage step for storing previously censored material information;
An item selection step of selecting the material information for each item constituting the advertisement;
An advertisement information creating step of creating advertisement information including only material information selected in the item selecting step. An advertisement creation program executed on a computer,
Material information storage means for storing previously censored material information;
Item selection means for selecting the material information for each item constituting the advertisement,
An advertisement creation program that causes the computer to function as advertisement information creation means for creating advertisement information including only material information selected by the item selection means.   A recording medium on which the advertisement creating program according to claim 8 is recorded. An advertisement creation system having a terminal device used by a user and an advertisement creation device capable of communicating with the terminal device,
The terminal device
Material information acquisition means for acquiring previously censored material information from the advertisement creating device,
Item selection means for selecting the material information for each item constituting the advertisement;
Item selection information transmission means for transmitting the material information selected by the item selection means to the advertisement creating apparatus as item selection information,
The advertisement creation device includes:
Material information storage means for storing the material information;
Material information transmitting means for transmitting the material information to the terminal device;
Item selection information acquisition means for acquiring the item selection information from the terminal device;
An advertisement creation system comprising advertisement information creation means for creating advertisement information including only material information included in the item selection information.

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