JP2007310492A - Promotional campaign of beverage using ic tag - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a promotional campaign that has high variation and provides high equity and pleasure that are not provided by a conventional promotional campaign of a fixed type of application-drawing-delivery. <P>SOLUTION: Winning cans 1 to which RFID tags 10 are stuck are mixed in a vending machine 2 so that the ratio thereof to the whole is constant. The ratio is made constant by a vending machine server 5. A winner having purchased a winning can 1 reads data stored by the RFID tag 10 with an RFID tag reader/writer 30 included in a campaign corresponding cellular phone 3, and transmits it to a campaign server 4. The campaign server 4 having received the data performs predetermined processing, and delivers a commodity considered to be optimal to the winner in real time. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a sales promotion campaign for beverages using IC tags, and in particular, beverages using IC tags with a high degree of customer satisfaction that can significantly increase sales of products targeted for the campaign and efficiently acquire customer information. Related to the sales promotion campaign.

For example, beverage manufacturers are planning and executing various sales promotion campaigns related to these products in order to promote sales of new products or existing standard products. As a familiar example, we often see cheering campaigns in world sports competitions such as the Olympics and the World Cup of Soccer. Indispensable in such campaigns are original campaign prizes and prizes that increase consumers' willingness to purchase.
Usually, the flow for consumers to get campaign original prizes / freebies is to purchase the target product for the campaign first, and then use multiple tickets (seal) attached to the product in several units ( (Acquired points) will be affixed to a special application postcard or a government-made postcard, and the postcard will be mailed to a predetermined application after filling in the predetermined items such as the desired prize, name, and address. On the other hand, in the campaign secretariat that received the application postcard from the consumer, the sorting operation according to the earned points is done manually, and once per predetermined number of applications or the predetermined application deadline date. The lottery is performed manually, and the campaign original prize is sent to the home for the winner. In such a campaign system, the applicant knows that he is a winner only after receiving the desired prize, and conversely, if he loses, he will not receive any notification, so the campaign period In the meantime, applicants will participate in the campaign, that is, purchase the product, with some kind of fear of winning.
Incidentally, such a sales promotion campaign for a product has another aspect of acquiring customer marketing information (hereinafter referred to as “customer information”) in addition to the purpose of increasing the consumption of the product. For this reason, the campaign secretariat extracts and aggregates customer information from application postcards in parallel with the lottery work. The work of extracting / aggregating customer information from the application postcard is performed manually as in the lottery work. Therefore, when a manufacturer implements such a sales promotion campaign, human costs related to extraction / aggregation work including lottery are generated. In order to reduce such human costs, so-called electronic application using a mobile phone or a personal computer is widely used. In other words, after the consumer accesses the campaign-specific website listed on the application sticker and downloads the application form to his / her mobile phone or personal computer, his / her personal information such as name and ID number written on the application sticker After entering the application form, the application form is sent to the server, and the server that received the application form registers it in the dedicated customer database, and when the set total application number or application deadline is reached, a lottery is performed and the lottery result Is a system that transmits to a consumer's mobile phone or personal computer. As such an invention, for example, a customer accesses a campaign homepage, applies for participation in a campaign, obtains campaign application software, and then automatically handles electronic money using a mobile phone with built-in electronic money. By purchasing the product with the vending machine, the product information and the customer's personal information are automatically transmitted to the server and registered in a predetermined database built in the server. When it reaches, automatic application to the server and even lottery is made automatically, and the result and the result of the mobile campaign automatic application system and method are announced. (For example, refer to Patent Document 1).
As another invention, every time a customer purchases a product, the points are rewritten to the IC card storing the customer's e-mail address (the points are accumulated), the vending machine reads the number of points, and the accumulated points When the number reaches a predetermined number of points, the vending machine informs the customer that they can apply for the sweepstakes, and informs the customer that they will press a predetermined button if they wish to apply for the sweepstakes. Then, when the customer presses the application button to apply for the sweepstakes, a lottery is performed on the server, and the winner is notified of the winning. Thereafter, the server is known as a prize application system using a vending machine that distributes information related to processing procedures necessary for the winner to receive the winning item to the winner (for example, patent literature). 2).

JP 2002-42216 A JP 2005-309544 A

In the above-mentioned conventional campaign, a series of processes such as customer application, maker sorting and lottery, notification of winning results, shipping of prizes, and extraction / aggregation of customer information are all computerized and computerized. Therefore, from the manufacturer's side, the human cost of these operations associated with the campaign is greatly reduced, and customer information is automatically obtained, and a database on customer information is easily constructed. However, this will bring about a great merit that advertisements and advertisements regarding products are effectively made through the customer's mobile phone or personal computer.
However, when looking at the computerization seen in the above campaign from the consumer side, the content of the campaign itself is still as it is: application → lottery → arrival of prize = notification of winning only by changing the paper medium called postcard to electronic medium. As usual, consumers wo n’t receive any information about winnings for the entire campaign period or for a certain period of the campaign, such as “the winner ’s announcement will be returned with shipping”. Consumption is growing while anxious feelings such as "Is the prize still left?" Or "Is the strict lottery done?" Or "Is my investment worth paying off?" Will participate in the campaign. In addition, it is a system that takes into account only the profits of the manufacturer, such as “You can apply as many as you like”, and these conventional campaigns are not very user-friendly. Yes. In the end, it may happen that the consumer's motivation to win prizes declines and even the main purpose of the campaign to promote the goods cannot be achieved.
On the other hand, regarding the acquisition of customer information, in the above conventional campaign, the customer cannot apply unless the number of points earned by the customer reaches the specified number. Almost never came in, and there was a problem in the efficiency of obtaining customer information.
Therefore, the present invention was devised in view of the above circumstances, and beverages using IC tags with high customer satisfaction that can significantly increase the sales of campaign target products and efficiently acquire customer information. Is to provide promotional campaigns.

In order to achieve the object, the beverage promotion campaign using the IC tag according to claim 1 is a beverage promotion campaign using the IC tag that requires a prior registration procedure when participating in the campaign. A beverage with an IC tag indicating win and a beverage without an IC tag indicating disengagement are placed at a predetermined ratio in a vending machine, and a customer who has purchased the beverage from the vending machine has the beverage with the IC tag When purchasing an item, the customer reads the hit data written in the IC tag by a portable terminal device equipped with a reader dedicated to the IC tag, and sends it to the campaign server that manages the campaign, The campaign server that received the data distributes the prize corresponding to the data to the mobile terminal device of the customer in real time. It is characterized in.
In the beverage promotion campaign using the IC tag, since the IC tag is attached to the winning beverage in advance, the customer who purchased the beverage (campaign participant) automatically sells the beverage. You will know whether or not you win the moment you leave the machine. Furthermore, when the customer purchases a winning beverage, the winning prize can be obtained in real time simply by reading the IC tag data with a reader dedicated to the IC tag and transmitting the data to the campaign server. . In other words, the lottery is performed on the spot where it was bought, and in the case of winning, the winning prize is obtained on the spot where it was bought. For this reason, the campaign participant simultaneously has the joy of winning and the double joy of winning the winning prize. In addition, the vending machines have a predetermined ratio of winning beverages and off-beverage beverages, and since the lottery is not the computer but the purchaser who purchased the product, the lottery of the campaign must be fair. As a result, the motivation for winning the prize will not be reduced, and the willingness to purchase the product will be further stimulated, and as a result, the sale of the product will be further promoted.
In addition, customer information can also be obtained by the customer sending IC tag data to the campaign server and the campaign server receiving the data until the predetermined total number of applications seen in the conventional campaign is reached. The problem that customer information cannot be obtained does not occur, and customer information can be obtained efficiently.

In the beverage sales promotion campaign using the IC tag according to claim 2, the storage area of the campaign server includes a customer database storing campaign participant data and data relating to the production and distribution of the campaign target product. When the stored merchandise information database is constructed and the campaign server receives the winning data, the prize data suitable for the winner is distributed while referring to the corresponding data in the customer database and the merchandise information database. It was supposed to be configured.
In the beverage promotion campaign using the IC tag, since the customer database and the product information database are respectively constructed in the storage area of the campaign server, the winner stores the data stored in the IC tag from the portable terminal device. When transmitting to the campaign server, the campaign server registers the customer information in the customer database and also registers the product information such as the individual number in the product information database. Thus, when a customer who has a winning history in the past transmits IC tag data to the campaign server, the campaign server refers to the winning history for that customer in the customer database, for example, to distribute premium prizes for multiple winnings, It is possible to develop a highly flexible and fun-filled campaign that goes beyond the framework of the conventional fixed-type winning campaign, such as distribution of bonus prizes according to the milestones of the cumulative number of winnings, and giving points to the number of winning times . On the other hand, when the campaign server receives the data of the IC tag, the campaign server checks that information on the product is not registered in the product information database. If the information is already registered, the campaign server determines that it is a duplicate application for the same product, Notify the data sender to that effect. As a result, the fairness and fairness of the campaign is suitably secured, the customer can participate in the campaign with peace of mind, and the winners can enjoy the fun that was not possible with the conventional campaign. In many cases, the consent to the questionnaire increases, and as a result, the manufacturer can contact with consumers closely, obtain various customer information, and the purpose of sales promotion can be suitably achieved. It becomes.

In the beverage sales promotion campaign using the IC tag according to claim 3, the campaign server that has received the winning data receives a deluxe prize or a standard that has a higher prize value than a standard prize for a plurality of winnings of the same customer. It is configured to be able to distribute premium prizes in which new prizes are added to prizes.
In the beverage sales promotion campaign using the IC tag, the above configuration further enhances the motivation of the campaign participants to acquire prizes, promotes the sale of products suitably, and improves customer satisfaction. .

In the beverage sales promotion campaign using the IC tag according to claim 4, the campaign server that receives the winning data each time the cumulative number of winnings reaches a predetermined milestone, It is configured to distribute special prizes.
In the beverage sales promotion campaign using the IC tag, the above configuration further enhances the motivation of the campaign participants to acquire prizes, promotes the sale of products suitably, and improves customer satisfaction. .

In the beverage sales promotion campaign using the IC tag according to claim 5, the campaign server that has received the winning data accumulates points according to the winning for each customer, and the accumulated number of the points is a predetermined quantity. It was decided that it would be configured to deliver special products when it reaches.
In the beverage sales promotion campaign using the IC tag, the above configuration further enhances the motivation of the campaign participants to acquire prizes, promotes the sale of products suitably, and improves customer satisfaction. .

In the beverage promotion campaign using the IC tag according to claim 6, the vending machine is maintained and managed by the vending machine server so that the beverage with IC tag and the beverage without IC tag are placed at a predetermined ratio. It was decided that
In the beverage sales promotion campaign using the IC tag, all the campaign participants receive the cans with almost the same probability by adopting the above configuration, so that the fairness of the campaign is suitably secured.

In the beverage sales promotion campaign using the IC tag according to claim 7, the mobile terminal device is any one of a mobile phone, a PHS, a mobile information terminal, and a personal computer.
In the beverage sales promotion campaign using the IC tag, the above configuration makes it easier for customers to participate in the campaign.

In the beverage sales promotion campaign using the IC tag according to claim 8, the campaign server opens a dedicated home page on an Internet website, and the winning status, the remaining status of the prize, and the cumulative winner The campaign progress information such as the status of the number is made public, and the customer's winning history, the number of points accumulated, etc. are disclosed according to the customer's request.
In the beverage promotion campaign using the IC tag, the above configuration allows the campaign participants to obtain the progress status of the campaign such as the remaining number of prizes and the total number of winning prizes. As a result, the motivation of winning prizes is less likely to decrease.

According to the beverage promotion campaign using the IC tag of the present invention, the following effects can be considered from the consumer side.
(1) Since the IC tag is attached to the per-beverage beverage in advance, the product purchaser can know the result of the winning at the same time that he / she obtains the product without applying by postcard. The winning prizes can be obtained immediately on the spot by transmitting the hit data stored in to the campaign server by the portable terminal device. As a result, the campaign participants will not be less motivated to win prizes and will be more motivated to purchase goods.
(2) Since the campaign server is configured to deliver prizes that are considered optimal for the winners while referring to the customer database and the product information database, the campaign participants are not fixed prizes. Since various prizes can be received, the motivation to acquire prizes is not reduced as in the case of (1), and the willingness to purchase goods is further stimulated.
(3) A campaign participant can obtain progress information regarding the campaign such as the remaining number of prizes and the total number of winning prizes on the Internet website. Furthermore, each vending machine is maintained and managed by the vending machine server so that the ratio of the beverage per hit is constant. As a result, the campaign participants can feel the fairness and fairness of the campaign, so they can participate in the campaign with peace of mind.
On the other hand, the following effects can be considered from the manufacturer side.
(4) Since the winners send the data stored in the IC tag to the campaign server via the mobile terminal device, the customer information is accumulated in the customer database of the campaign server. There is no problem that customer information cannot be obtained until the predetermined total number of applications is reached, and customer information can be obtained efficiently.
(5) Since the campaign of the present invention is considered to be a campaign with a high degree of customer satisfaction not seen in the conventional winning campaign as described above, it is possible to recruit a large number of campaign participants, and it is preferable to sell products. To be promoted.
(6) It becomes easier to conduct questionnaires for campaign participants, and as a result, consumers can be intimately contacted.
(7) After the campaign ends, operations such as collecting application stickers and peeling application stickers are no longer necessary.

  Hereinafter, the present invention will be described in more detail with reference to embodiments shown in the drawings. Note that the present invention is not limited thereby.

FIG. 1 is an explanatory diagram showing a vendor campaign 100 using a wireless IC tag (hereinafter referred to as “RFID tag”) according to the present invention.
The vendor campaign 100 using the RFID tag is stored in the RFID tag 10 and the can 1 in which the RFID tag 10 is mounted in advance, the vending machine 2 in which the can 1 and the can are filled at a predetermined ratio. A campaign-compatible mobile phone 3 having an RFID tag reader / writer 30 that reads or rewrites the read data, a campaign server 4 that receives data transmitted from the campaign-compatible mobile phone 3 and performs predetermined processing, and a vending machine 2 A vending machine server 5 that performs overall management is provided. The processing of the campaign server 4 will be described later with reference to FIG.

  The hitting can 1 is pre-attached with an RFID tag 10, while the detached can has no RFID tag 10. Accordingly, the product purchaser can know the winning result of whether or not he / she hits the product at the same time that the product is obtained. The product purchaser who bought the winning can 1, that is, the winner, stores the RFID tag reader / writer 30 provided in the campaign compatible mobile phone 3 close to the RFID tag 10 of the winning can 1 and is stored in the IC tag. Data is taken into the campaign-compatible mobile phone 3 and transmitted to the campaign server 4. On the other hand, the campaign server 4 that has received the data from the winner performs predetermined processing described later and distributes electronic prizes suitable for the winner. Examples of electronic prizes include mobile phone applications, standby screens, ringtones / ringtones, and the like.

  The RFID tag 10 is an IC tag in which a transmission / reception antenna, a modulator and a demodulator, and a rewritable memory (RAM) are integrated in a very small size. Since data is transmitted and received via radio waves, it is also referred to as a wireless IC tag. As a frequency band of a radio wave (carrier wave) to be used, a medium wave band of 135 kHz or less, a short wave band of 13.56 MHz, a UHF wave band of 953 MHz, and a microwave band of 2.45 GHz are generally used.

  In addition to winning information (campaign information), merchandise information such as an individual number related to the can and a manufacturing date related to the contents are written in the memory of the RFID tag 10.

  The vending machine 2 is provided with an electromagnetic wave shielding shield so that a person other than the product purchaser cannot obtain the data of the RFID tag 10 illegally, and radio waves enter the inside of the vending machine 2 from the outside. Radio waves are not leaked to the outside.

  A detection sensor that detects the passage of the beverage can, for example, a phototransistor (not shown) and a detection sensor that recognizes the RFID tag 10 of the beverage can, for example, an electromagnetic wave sensor (not shown) ). Therefore, when a beverage can comes out of the vending machine 2, the vending machine server 5 can determine whether or not the beverage can that comes out is a hit can 1. As a result, the vending machine 2 can grasp the number of hitting cans 1 existing inside, and the vending machine server 5 can keep the ratio of the hitting cans 1 constant when the ratio of the hitting cans 1 changes. Requires refilling the can 1 or the can. Upon receiving the request, the vending machine server 5 notifies the merchandise replenisher to refill the winning can 1 or the detached can via a monitor surface such as a display in response to a request from the vending machine 2. As the vending machine 2, it is possible to use a normal vending machine that does not include the above-described sensor. In this case, from the history of the RFID tag 10 transmitted to the campaign server 4, It is managed so that the ratio of is constant.

  The campaign-compatible mobile phone 3 is equipped with an RFID tag reader / writer 30 and its driver software in order to read or rewrite data stored in the RFID tag 10. The RFID tag reader / writer 30 may be either built-in or external to the campaign-compatible mobile phone 3.

  The campaign server 4 is dedicated to a campaign in which a mobile phone application, a standby screen, an electronic prize such as a ringtone / ringtone is distributed to the winner's mobile phone according to the request of the winner, and the terminal is the customer's mobile phone. Network central computer, so-called server machine. The campaign server 4 forms a LAN or a mobile phone network with these mobile phones. If an example of the data transmission form from a mobile telephone to the campaign server 4 is given, the encoded modulation signal transmitted from the mobile telephone is decoded and demodulated at the base station, and is taken out as data. After being processed into a frame format conforming to a predetermined communication protocol, for example, TCP / IP, it is transmitted to the campaign server 4 via an optical fiber or an ADSL line. Further, the campaign server 4 is provided with a receiver, a transmitter, a demodulator, an encoder, a decoder, a modulator, and the like so that the campaign-compatible mobile phone 3 and the campaign server 4 can directly transmit and receive data. Is also possible.

  In the campaign server 4, a customer database 40 and a product information database 41 are respectively constructed. The customer database 40 stores customer personal information and purchase information, while the product information database 41 stores product information, sales information, manufacturing information, raw materials used, imported substances, agricultural chemicals, additives, manufacturing dates. Production information such as date, production line, production temperature and humidity, campaign target products, campaign period, campaign promotion information such as product combination double campaign information, customer information such as browsing history information and purchase history information are registered.

  The vending machine server 5 is a server machine having a vending machine 2 as a terminal, forms a wired LAN with the vending machine 2, and manages the quantity, ratio, and the like of the can 1 in the vending machine 2. The vending machine server 5 transmits and receives data to and from the campaign server 4. In other words, when the winning can 1 comes out, the campaign server 4 refers to the data transmitted from the vending machine server 5 and further transmits the data of the RFID tag 10 to the campaign server 4 by the product purchaser. With which vending machine 2 it is possible to know who has bought the can 1.

FIG. 2 is a flowchart showing a series of flows of the vendor campaign 100 using the RFID tag.
First, in phase F1, the beverage manufacturer calls on consumers with mobile phones to participate in the vendor campaign 100 using RFID tags.
As information transmission media calling for participation in the campaign, commercials such as television and radio, newspapers, magazines, Internet advertisements, street PR, etc. can be considered.

  In phase F2, the campaign participant purchases the campaign-compatible mobile phone 3 equipped with the RFID reader / writer 30 or purchases the RFID reader / writer 30 that can be attached to the mobile phone. The mobile phone is a means for communicating with the campaign server 4 in a so-called mobile environment. Therefore, in a non-mobile environment such as a home or office, an RFID reader / writer 30 is mounted instead of the mobile phone. A PC can be used instead.

  In phase F3, the campaign participant accesses a website established in the campaign server 4 and inputs predetermined items to apply for participation in the campaign. Examples of input items include gender, name, age, occupation, address, telephone number, mobile phone number, and e-mail address.

  In phase F4, the campaign server 4 registers the data input by the campaign participants in the customer database 40 as shown in FIG. Further, this customer database 40 is mutually linked with a product information database 41 as shown in (b), and which customer purchases which beverage, which vending machine, which prize, and which prize. It is configured so that it can be traced. In addition, an application history indicating what kind of prizes the customer has been given in the past is also registered. Therefore, as will be described later, the campaign server 4 can refer to the application history and make a campaign full of fun such as changing from a standard product to a special prize of higher grade or adding a premium.

  In phase F5, the campaign server 4 notifies the campaign participants of the campaign target product information and the detailed campaign information. As an example of the campaign, the winner who has won 1 cans will be presented with a mobile phone application, a standby screen, ringtones and ringtones as a standard prize. Each time the cumulative number of winners is reached, a prize is given to the winner who won that milestone. Furthermore, the campaign participants are awarded points for one win, and when the total number of points reaches a predetermined value, a coupon is presented. And when a plurality of hits are made for different products or the same product, a special prize is presented separately.

In phase F6, the beverage manufacturer sets unapplied / applied campaign application history management information in the product information database 41 for each individual number of the RFID tag can.
For example, “0” in the non-application / application column of the product information database 41 shown in FIG. 3B indicates that the application has not been applied, and “1” indicates that the application has been completed. .

  In phase F7, the beverage manufacturer sets campaign information such as the contents of the campaign prize, the campaign period, and the target item in the product information database 41. Note that these campaign information is not a fixed type, and changes elastically according to the winning situation of the consumer.

In phase F8, when replenishing goods to the vending machine 2, the cans 1 are mixed according to the winning probability.
The vending machine server 5 maintains and manages the ratio of the hit can 1 to the whole, that is, the probability that the product purchaser hits the hit can 1 is constant. That is, in the vending machine 2 in which the winning can 1 comes out, the probability of winning becomes smaller, while in the vending machine 2 in which the detached can comes out, the probability of winning becomes larger. In such a case, the vending machine 2 makes a replenishment request for the product to the vending machine server 5, and the vending machine server 5 that has received the request displays a product replenishment command on the monitor. The merchandise replenisher of the vending machine 2 who sees it replenishes the corresponding vending machine 2 with the necessary merchandise, and as a result, the probability that the merchandise purchaser hits the can 1 is kept constant.

In phase F9, the winner who bought the can 1 reads the data stored in the RFID tag 10 by using the RFID tag reader / writer 30 of the campaign-compatible mobile phone 3, and stores the data in the campaign server 4 Send to.
As described above, since the RFID tag 10 stores the individual number related to the can, the manufacturing date and type related to the contents, and the winning information, the product information of the campaign server 4 when the winner transmits the data. The data is written in the corresponding individual number column of the database 41. In particular, the flag “1” is set in the unapplied / applied item, and the campaign server 4 rejects the second and subsequent applications for the can.

  In phase F10, the campaign server 4 refers to the product information database 41, and distributes the optimal winning prize to the winner if it is not an unauthorized application.

FIG. 4 is a flowchart showing processing in the campaign server 4.
In step S1, data of the RFID tag 10 transmitted from the mobile phone base station is acquired.

  In step S2, it is determined whether or not the winner is registered in the customer database 40. That is, the campaign server 4 determines whether or not the winner is a customer registered in the customer database 40 from the transmission source data (mail address) attached to the transmission data. If the sender is not yet registered in the customer database 40, the process proceeds to step S3, and a message indicating that the registration procedure has not been completed and a campaign cannot be participated is transmitted. In addition, a special URL for the registration procedure is also sent to the winner together with the message to prompt the registration procedure. After the transmission, the process returns to step S1 again to wait for data transmission from the winner.

  In step S4, it is determined whether or not the winning can 1 has not been applied. That is, in order to prevent the winner from making multiple applications, or to prevent the non-purchaser from acquiring only the winning can 1 with the RFID tag and acquiring only the prize without purchasing the product, Data transmission is valid only once, and second and subsequent data transmission is invalid. The campaign server 4 refers to the unapplied / applied column in the product information database 41, and when the flag “1” indicating the history of receiving the transmission data of the RFID tag 10 is set in the past, step S5 Proceed to and send a message stating that you cannot apply for multiple applications. The campaign information is also transmitted to the sender together with the message. After the transmission, the process returns to step S1 again to wait for data transmission from the winner.

  In step S6, it is checked whether or not the winning corresponds to the cumulative winning number of the milestone. For example, if the winning corresponds to the cumulative winning number of every 1000 times, such as 1000 times, 2000 times, 3000 times, and 4000 times, a bonus prize is presented to the winner. Accordingly, if the winning corresponds to the cumulative number of milestones, the campaign server 4 proceeds to step S7 and transmits a bonus prize to the winner.

  In step S8, it is checked whether or not the data sender has a winning history. That is, the campaign server 4 proceeds to step S9 when the number of hits N is a plurality of hits 1 for different or similar hit cans 1 in the past, and performs further case classification. That is, for example, when the number N of hits is 2 or more and 3 or less, the campaign server 4 proceeds to step S10 and transmits the premium prize A. On the other hand, if the number N of hits is 4 or more, the process proceeds to step S11, and a premium prize B of higher grade is transmitted.

  For multiple winnings, the process further proceeds to step S12, and it is determined whether or not the cumulative number of points given per winning has reached a predetermined number of points. If the cumulative number has reached the predetermined number of points, the campaign server 4 proceeds to step S13 and transmits the deluxe prize to the winner. On the other hand, if the cumulative number has not reached the predetermined number of points, the campaign server 4 returns to step S1 and waits for data transmission from the winner.

  When the number of wins N is 1, that is, when the current winning is the first time, the process proceeds to step S14, and a regular prize is transmitted. When transmitting the regular prize, campaign promotion information such as the winning status of each regular prize and the remaining number of regular prizes is also transmitted. After the transmission, the process returns to step S1 again to wait for data transmission from the winner.

According to the vendor campaign 100 using the RFID tag, the following effects can be considered from the consumer side.
(1) Since the RFID tag 10 is attached to the hit can 1 in advance, the product purchaser can know the result of the winning at the same time as holding the product without applying with a postcard. By transmitting the hit data stored in the tag 10 to the campaign server 4 by the campaign compatible mobile phone 3, the winning prize can be obtained immediately on the spot. As a result, the campaign participants will not be less motivated to win prizes and will be more motivated to purchase goods.
(2) Since the campaign server 4 is configured to deliver prizes that are considered optimal for the winners while referring to the customer database 40 and the product information database 41, the campaign participants are fixed. Since various prizes can be received instead of prizes, the motivation to win prizes does not decrease as in (1) above, and the willingness to purchase goods is further stimulated.
(3) A campaign participant can obtain progress information regarding the campaign such as the remaining number of prizes and the total number of winning prizes on the Internet website. Further, each vending machine 2 is maintained and managed by the vending machine server 5 so that the ratio of the can 1 is constant. As a result, the campaign participants can feel the fairness and fairness of the campaign, so they can participate in the campaign with peace of mind.
On the other hand, the following effects can be considered from the manufacturer side.
(4) The customer information is automatically stored in the customer database of the campaign server by transmitting the data stored in the RFID tag to the campaign server 4 via the campaign-compatible mobile phone 3, so that The problem that customer information cannot be obtained until the predetermined total number of applications seen in this campaign does not occur does not occur, and customer information can be obtained efficiently.
(5) Since this vendor campaign 100 is considered to be a campaign with high customer satisfaction not seen in the conventional winning campaign as described above, it is possible to recruit a large number of campaign participants, and it is preferable to sell products. To be promoted.
(6) It becomes easier to conduct questionnaires for campaign participants, and as a result, consumers can be intimately contacted.
(7) After the campaign ends, operations such as collecting application stickers and peeling application stickers are no longer necessary.

  The vendor campaign 100 using the RFID tag of the present invention can be applied not only to products placed on vending machines but also to products placed on display shelves in retail stores. Hereinafter, the case where it applies to the goods put on the display shelf of a retail store is demonstrated easily.

  For example, RFID tags are attached to all products placed on display shelves in retail stores, and winning information is stored in advance in the RFID tags. However, in this case, the RFID tag has a control terminal that permits access in a normal state, and is treated so as not to react to the radio wave transmitted by the RFID tag reader / writer. However, when this control terminal is turned on by the cashier reader / writer and access is enabled, the RFID tag reader / writer is brought close to the RFID tag data to be read, so that it can be determined whether or not it has been won. become. In the case of winning, data is transmitted to the campaign server as it is. The processing after the data is transmitted to the campaign server 4 is the same as the vendor campaign 100 described above.

  In the vendor campaign 100, the beverage container is applied to the can. However, the present invention is not limited to this, and can be applied to a plastic bottle. In general, any beverage container may be used as long as it can be attached with an RFID tag.

  In the vendor campaign 100, the ratio of the can 1 in the vending machine 2 is managed by the vending machine server 5. However, the campaign server 4 has the function, and the campaign server 4 performs batch processing. You may comprise so that it may manage.

  The beverage promotion campaign using the RFID tag of the present invention is a sales system in which products cannot be seen until purchase, such as cans and PET bottle vending machines, cans and PET bottles placed in cup type vending machines. It can be applied to the promotion campaign for cup beverages.

It is explanatory drawing which shows the vendor campaign using the RFID tag which concerns on this invention. It is a flowchart which shows a series of flows of the vendor campaign using an RFID tag. It is explanatory drawing which shows a customer database and a campaign database. It is a flowchart which shows the process in a campaign server.

Explanation of symbols

Can per 1 10 RFID tag 2 Vending machine 3 Campaign compatible mobile phone 30 RFID tag reader / writer 4 Campaign server 5 Vending machine server 100 Vendor campaign using RFID tags

Claims (8)

  Beverage sales promotion campaign using IC tags that require pre-registration procedures when participating in the campaign, beverages with IC tags indicating wins and beverages without IC tags indicating disengagement are vending machines When a customer who purchases a beverage from the vending machine purchases the beverage with the IC tag, the customer purchases the beverage with the IC tag, and the customer uses the portable terminal device equipped with a reader dedicated to the IC tag. The hit data written in the tag is read and transmitted to the campaign server that manages the campaign in a centralized manner. On the other hand, the campaign server that receives the corresponding data receives the prize corresponding to the data to the mobile terminal device of the customer. Sales promotion campaign for beverages using IC tags, which are distributed in real time.   In the storage area of the campaign server, a customer database storing campaign participant data and a product information database storing distribution data from production of campaign target products are constructed, and the campaign server receives the hit data. The sales promotion campaign using the IC tag according to claim 1, wherein a prize suitable for a winner is distributed while referring to corresponding data in the customer database and the product information database.   The campaign server that has received the winning data can deliver a deluxe prize having a higher prize value instead of a standard prize or a premium prize in which a new prize is added to a standard prize for multiple winnings of the same customer. A sales promotion campaign using the IC tag according to claim 1 or 2.   The campaign server that has received the winning data is configured to deliver a special prize to a winner corresponding to a milestone when the cumulative number of winnings reaches a certain milestone. Sales promotion campaign using the IC tag described in any one.   The campaign server that has received the winning data is configured to accumulate points corresponding to winning for each customer, and to distribute special products when the accumulated number of points reaches a predetermined quantity. A sales promotion campaign using the IC tag according to any one of 1 to 4.   The vending machine uses the IC tag according to any one of claims 1 to 5, which is maintained and managed by a vending machine server so that a beverage with an IC tag and a beverage without an IC tag are placed at a predetermined ratio. Promotion campaign.   The sales promotion campaign using the IC tag according to any one of claims 1 to 6, wherein the mobile terminal device is any one of a mobile phone, a PHS, a mobile information terminal, and a personal computer.   The campaign server establishes a dedicated homepage on the Internet website, publishes the progress information of the campaign such as the winning status, the remaining status of the prizes and the status of the cumulative number of winners, and further according to customer requests The sales promotion campaign using the IC tag according to any one of claims 1 to 7, which is configured to disclose the winning history of the customer, the number of accumulated points, and the like.

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