JP2007279791A - Electronic advertisement providing system using qr code - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enable an advertiser to provide a moving image for simply executing self-PR or the moving picture CM of an enterprise or the like at low costs by using electronic advertisements constituted of a QR code. <P>SOLUTION: An advertiser 10 applies for advertisements for performing self-PR to a company 20. The server 21 of the company issues URL and ID and a password, and automatically prepares and distributes the QR code to the advertiser. The advertiser photographs a moving picture for executing the self-PR or the like by using the distributed QR codes by a portable telephone set 11, and uploads the moving image by mail to the server 21 of the company. Also, when contributing to a magazine, the advertiser is able to obtain a publication 41 by a publisher 40 by sending a QR code 31 and a title 32 for printing. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an electronic advertisement providing system, and more particularly to an electronic advertisement providing system using a QR (Quick Response) code from an advertiser.

  In recent years, with the widespread use of communication networks such as the Internet, methods have been proposed for posting advertising media on homepages or notifying by e-mail. However, the method of suggesting information by adding an information code to flyer information is effective for those who can obtain the flyer, but it is not effective for those who cannot obtain the flyer because the information cannot be accessed. .

In view of the above problems, an “electronic advertisement providing system” described in Patent Document 1 has been proposed. This electronic advertisement providing system of Patent Document 1 inputs material information for creating an advertisement provided by an advertiser, creates an electronic advertisement based on the material information, and sends the electronic information to a user via a communication network. An electronic advertisement system that provides advertisements, a product database that stores data for creating electronic advertisements as long-term information for long-term storage or short-term information for short-term storage, and long-term information about products Long-term information registration means for storing the long-term information in the product database, short-term information registration means for inputting the material information, extracting short-term information about the product from the material information, and storing the short-term information in the product database And using the long-term information and short-term information stored in the video database to create electronic advertisements that users can use Characterized by comprising an electronic ad creation means for storing acquired capable via a click.
JP 2004-178111 A

  In the electronic advertisement providing system disclosed in Patent Document 1, since the business operator creates an electronic advertisement based on the material information sent from the advertiser, the cost increases. In addition, since a personal computer (terminal) is required to create an electronic advertisement and to view the electronic advertisement, the system becomes a large scale, and it is not possible to easily request and view an electronic advertisement. Furthermore, it is a still image electronic advertisement, and moving images (movies) are difficult, and moving images increase costs. There are various problems.

  The present invention has been made in view of the above-described problems. The purpose of the present invention is to make it possible to reduce the cost of a video that is easily self-promoted by an advertiser using an electronic advertisement made up of a QR code or a video CM of a company. Is to provide in.

  In order to achieve the above object, the invention of claim 1 inputs material information for creating an advertisement provided by an advertiser to an operator, creates an electronic advertisement based on the material information, and creates a communication network. An electronic advertisement system for providing electronic advertisement to a user via a database, database means for storing data for creating electronic advertisement, and information related to material information are input, and this information is input An electronic advertisement using information registering means stored in the database means, moving picture information registering means for extracting information on moving pictures from the material information, and storing the moving picture information in the database means, and information stored in the database means And an electronic advertisement creating means for storing the electronic advertisement so that the user can obtain it via a communication network.

  According to the invention of claim 2, when an advertiser applies for an advertisement to a server of an advertisement management company, the server issues a dedicated URL, ID, and password to the advertiser, and converts a moving image file into a QR code. Created and distributed to advertisers.

  The invention according to claim 3 is characterized in that the QR code created by the server and the title are submitted and the advertisement content is printed and published.

  According to a fourth aspect of the present invention, the server of the provider includes a transmission / reception unit for transmitting / receiving data via a communication network, a central processing unit for processing data received from the transmission / reception unit, and for storing data And an input / output unit for performing input / output with the central processing unit.

  According to the invention of claim 5, the central processing unit of the server of the provider is a transmission / reception processing means for transferring data to and from the transmission / reception section, an input / output means for transferring data to and from the input section or the display section, User information registration means for registering information about users of the service, advertiser information registration means for registering information about advertisers, and video information input for entering video information to be posted on advertisements input via the input means Means, electronic advertisement creating means for creating an electronic advertisement using stored video information, electronic advertisement updating means for updating the electronic advertisement after creation, and access information of the user's electronic advertisement is recorded in the access request It has a user access information registration means for executing a corresponding process.

  According to a sixth aspect of the present invention, the storage unit of the server includes an advertiser information database that stores the advertiser information, a user information database that stores user information, and a user information database that stores user information from the user. A user information database, a moving image electronic advertisement database for storing moving image electronic advertisement data, and an access history table for storing user access history.

  According to the present invention, a user (advertiser) records a movie with a camera of a mobile phone, uploads it with a specified URL, ID, and password, and uses a dedicated QR code created in advance to use a magazine or network of the company or the like. Since the advertising space is prepared, it is possible to secure the advertising space for any user at a low cost. Thereby, the advertising agency can appeal the moving image CM not only to the company but also to a general individual user.

  Hereinafter, an electronic advertisement providing system of the present invention will be described with reference to the drawings. FIG. 1 is a principle diagram of the electronic advertisement providing system of the present invention, in which 10 is an advertiser and 20 is an advertising agent. A business operator such as a store, 30 is an information medium including QR-coded QR code data 31 and a title 32, and 40 is a publisher that issues a publication 41.

  An advertiser 10 who is a user makes an application for advertisement placement to an operator 20 such as an advertising agency by e-mail, telephone or letter. The business operator 20, which is a management company, issues an email address dedicated to the application to the advertiser 10. The advertiser 10 records a video movie (hereinafter referred to as a video) such as a personal store or self-promotion using the camera of the mobile phone 11 which is the advertiser terminal, sets a video file release time limit, and from the site. After the change and deletion, the moving image file is uploaded to the server 21 of the business operator 20 using the dedicated mail address designated by the mail of the mobile phone 11. The business operator 20 converts the moving image file sent using the conversion function of the server 21 into a file format corresponding to each mobile company and stores it in the server 21.

  The server 20 of the business operator 20 automatically creates a QR two-dimensional code (hereinafter referred to as a QR code) relating to a video file, attaches this QR code and the created video file to an email, and returns it to an email address designated by the advertiser, Or upload to the server specified by the advertiser by FTP. Whether to use an email address or upload to a server is selected at the time of application.

  Specifically, when the advertiser 10 itself uses the video file, the business operator 20 distributes the QR code and the URL to the advertiser 10, and when the advertiser 10 posts in the magazine, the business operator 20 or the advertisement The main 10 submits the QR code data 31 and the title 32 to the publisher 40, which is then published by the publisher 40. When a user accesses the site from a QR code or URL using a mobile phone, the movie content is uploaded, so the user can view the video from there and check the advertisement content.

  The server 21 of the business operator 20 performs a portable video file conversion service. With regard to the portable video file conversion service, a user accesses a specified URL, ID, and password to send a video file attached to an email. The sent moving image file is converted into a file format corresponding to the carrier, and the moving image file is attached to a mail and transmitted to a specified mail address or uploaded to a specified server by FTP.

  The feature of mobile video file conversion service is 3GPP, 3GPP2, AM, JPEG (still image for thumbnail) conversion service using MPG or ASP, and it is compatible with new models. Automatically convert to a file format suitable for each terminal. In addition to receiving by e-mail, all the converted files can be automatically stored in a specified server, and even when handling a large number of files, it is easy to manage and a large amount of conversion is facilitated.

  FIG. 2 is a schematic configuration diagram of an electronic advertisement providing system according to an embodiment of the present invention. A server 21 of a business operator 20 is a terminal device (hereinafter referred to as a user terminal) of a user 60 via a communication network 50 such as the Internet. Mobile phone 61 and the mobile phone 21 which is a terminal device of the advertiser 10 (hereinafter referred to as advertiser terminal). Here, the server 21 of the operator 20 receives information (hereinafter referred to as material information) for creating an electronic advertisement to be provided and distributed via the communication system from the advertiser 10 and creates an electronic advertisement based on the information. And providing services to users. Normally, there are a plurality of user terminals and advertiser terminals.

  The server 21 of the business operator 20 includes an input / output unit 22 for performing transmission / reception of data via the communication network 50 and an input / output unit for performing input / output with the central processing unit 23 for processing data received from the transmission / reception unit 22. 25, an input unit 26 and a display unit 27.

  As shown in FIG. 3, the central processing unit 23 of the server 21 of the business operator 20 is a transmission / reception processing unit that exchanges data with the transmission / reception unit 22, and an input / output that exchanges data with the input unit or the display unit. Means, user information registration means for registering information about users of this service, advertiser information registration means for registering information about advertisers, and image information to be placed in advertisements input via the input means Image information input means, electronic advertisement creation means for creating electronic advertisements using stored image information, electronic advertisement update means for updating electronic advertisements after creation, and access information recorded by users accessing electronic advertisements Access registration means for executing processing corresponding to the request and update information transmission means are included.

  As shown in FIG. 4, the storage unit 24 of the server 21 stores an advertiser information database that stores information about the advertiser 10, a user information database that stores user information, and user information from the user. It has a user information database to be stored, a moving image electronic advertisement database for storing moving image electronic advertisement data, and an access history table for storing user access history.

  The cellular phone 11 that is the advertiser terminal shown in FIG. 2 includes a transmission / reception unit that transmits / receives data via the communication network 50, an arithmetic processing unit that processes data from the transmission / reception unit, and data input between the arithmetic processing unit. Input / output means for performing output and display means are provided. In addition, the mobile phone 61 which is a terminal device of the user 60 also includes an arithmetic processing unit for processing data received by a transmission / reception unit for transmitting / receiving data via the communication network 50, and a storage unit for storing data. And an input means for inputting / outputting data to / from the arithmetic processing means, an input means for inputting data to / from the arithmetic processing means, and a display unit.

  As a user registration stage, information on the user such as an address, name, user ID, password, and e-mail address on one user side of this service is registered in the storage unit 24 of the server 21 of the business operator 20. At the electronic advertisement creation stage, the moving image data of the moving image stored in the storage unit 24 is extracted, a homepage for introducing the advertiser's moving image is generated, and stored in the storage unit 24.

  The access information of the user 60 is stored in the access history table of the storage unit. Normally, the user registration stage is executed every time a new user joins, and is executed when information is input using a leaflet or the like in the fluctuation information. The advertisement creation stage is executed every time basic information, fluctuation information, and unique information are set, deleted, or changed. The advertisement providing stage is executed every time there is an access from a user or an advertiser.

  Hereinafter, the operation of the electronic advertisement providing system will be described. As a user information registration stage, the user 60 performs registration for receiving the electronic advertisement providing service through the user terminal 61. The user information transmitted from the user terminal 61 is received by the transmission / reception unit of the server 21 of the business operator 20 via the communication network 50 and passed to the user information registration unit through the transmission / reception processing unit of the central processing unit 23. . The user information registration means performs processing necessary for registration, such as issuance of a user ID, and stores the user information in the user information database of the storage unit 24. Examples of user information stored in the user information database include passwords, user addresses, telephone numbers, and e-mail addresses.

  The advertiser 10 performs registration for receiving the electronic advertisement creation service through the mobile phone 11 that is the advertiser terminal. The advertiser information transmitted from the advertiser terminal 11 is registered by the advertiser information registration means of the central processing unit 23 of the server 21, and the electronic advertiser information transmitted from the advertiser terminal 11 is the advertiser information registration means. The information necessary for receiving this service is stored in the advertiser information database of the storage unit 24. Examples of advertiser information stored in the advertiser information registration means include an advertiser ID password, a business type, a company name, a representative, a person in charge, an address, a telephone number, an e-mail address, and the like.

  The advertiser 10 transmits update information from the advertiser terminal 11 when changing the content of an electronic advertisement, for example, moving image information. When the server 21 receives this update information, the electronic advertisement update means is activated. When activated, the electronic advertisement updating means extracts the advertiser 10 as the transmission source and the moving image information to be updated from the received data. Then, the corresponding item in the moving image database is changed, and then the corresponding item in the HP database is also updated. Thereby, the contents of the electronic advertisement provided to the user are also updated. As a method of creating the contents of the HP database, if the image information is linked to the moving picture database, the contents of the electronic advertisement are automatically changed along with the changing of the moving picture database.

  FIG. 5 is a video browsing flow in the construction of a new mobile site using a mobile phone as a terminal device. The QR code data set in the mobile phone 11 of the operator 10 in step S1 is QR code generated by QR code creation software. The encoded QR code 31 is generated. This QR code 31 is transmitted to the business operator 20, and information such as top comments, store introductions, store HPs, notifications, etc. is displayed on the page accessed from the QR code 31 in step S2, as well as an advertisement space and an inquiry list. Is formed. In this case, the set number of moving image file titles are displayed on the page accessed from the QR code 31. In addition, the link to the moving image playback automatically links to the file by automatically determining the model of the mobile phone. In step S3, a store introduction video is generated on the display screen of the business operator 20. The store introduction screen is downloaded to the user 60 and converted into a confirmation screen. In step S4, whether or not playback is possible is displayed on the download confirmation screen, and if YES is clicked, a moving image is displayed on the screen in step S5.

  FIG. 6 shows a video registration flow for constructing a new mobile site. As shown in FIG. 6, the advertiser ID, password, and login are set in the mobile phone 11 as the mobile terminal of the advertiser 10 in step S6. The An advertisement space and an inquiry comment space are provided on the video screen. In step S7, the login of the moving image screen is transmitted to the business operator 20. On the moving picture screen, comments are input to the member menu, moving picture registration, correction, and deletion are executed, and inquiries can be made. In step S8, the input comment on the moving picture screen is corrected and deleted, and the moving picture information is transmitted to the management screen of the management server. Based on the information corrected and deleted in step S9, for example, a video as a store introduction is generated, and an advertisement space and an inquiry space are formed. The moving image registered in the moving image screen of the business operator in step S10 is attached to the mail 70 after being photographed and transmitted to the user 60. The mobile phone 11 of the advertiser 10 can set a publication time limit, change or delete the set file from the site, and view the number of accesses from the QR code.

  Functions planned to be implemented on the management screen include new registration, correction, and deletion of advertisers, total access count, issuance of QR codes from the management screen, automatic video conversion, simultaneous delivery of email to advertisers, video files Management functions (playback and check are possible from the management screen) and page management functions (new creation, modification, deletion) are possible.

  FIG. 7 shows another example of the moving image browsing flow in constructing a new mobile site. As shown in FIG. 7, the QR code data 31 generated by the mobile phone 11 of the advertiser 10 in step S11 is: You can be guided to the site in various ways. In step S <b> 12, the terminal device on the mobile site displays various contents on the moving picture screen based on the induced QR code data 31. The moving image content is downloaded to the business operator 20, and the moving image CM is displayed on the moving image content reproduction screen in step S13. If playback (YES) is clicked here, it is transferred to the mobile phone 61 of the user 60 in step S14, and the moving image is displayed on the moving image content playback screen in step S14. When the site is accessed from the QR code or URL, the movie content is uploaded, and the user who is the user can view the movie from there.

  FIG. 8 shows a moving image registration flow in the construction of a new mobile site. The flow enters the advertiser management page from the site, and the movie is uploaded from there. In step S15, the site top, the inquiry comment, and the terms of use are displayed on the moving image screen on the management site of the advertiser 10. In step S16, the moving image content is shot, and the process proceeds to step S17, where the shot moving image content is attached to the mail 70 and transmitted to the mobile site 80.

In summary, the following embodiments are obtained in the present invention.
(1) A user (advertiser) applies for advertisement placement to a business operator such as an advertising agency (hereinafter referred to as a person skilled in the art) by e-mail, telephone, letter, or the like.
(2) The business operator issues an application-specific URL, ID, and password to the advertiser.
(3) The advertiser records a video movie (hereinafter referred to as a video) such as a private store or self-promotion using the camera of the mobile phone, sets the expiration date of the video file, and changes or deletes it from the site. After that, this moving image file is uploaded to the server of the business operator as the management company using the mail address designated by the mail of the mobile phone.
(4) The provider converts the moving image file sent using the conversion function of the server into a file format corresponding to each mobile phone company and stores it in the server.
(5) The operator's server automatically creates a QR two-dimensional code (hereinafter referred to as QR code) related to the video file, attaches this QR code and the created video file to an email, and returns it to the email address designated by the advertiser, Or upload to the server specified by the advertiser by FTP. Whether to use an email address or upload to the server is selected at the time of application.
(6) Specifically, when the advertiser uses the video file, the business operator distributes the QR code, URL, ID, and password to the advertiser, and when the advertiser posts in a magazine, the business operator Alternatively, the advertiser submits the QR code and title to the publisher, and is then published.
(7) When the user uses a mobile phone to access the site from the QR code and URL, the movie content is uploaded, so the user can view the video from there and check the advertisement content.

The block diagram which shows schematic structure of the electronic advertisement provision system by the Example of this invention. 1 is a schematic configuration diagram of an electronic advertisement distribution system according to an embodiment of the present invention. Explanatory drawing of the component of the central processing part in FIG. Explanatory drawing of the component of the memory | storage part in FIG. FIG. 5 is a flow chart for viewing a moving image of a new mobile site in the electronic advertisement distribution system according to the embodiment of the present invention. FIG. 4 is a moving image registration flowchart of a new mobile site in the electronic advertisement distribution system according to the embodiment of the present invention. FIG. 5 is a flow chart for viewing a moving image of a new mobile site in the electronic advertisement distribution system according to the embodiment of the present invention. FIG. 4 is a moving image registration flowchart of a new mobile site in the electronic advertisement distribution system according to the embodiment of the present invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Advertiser 11 Advertiser terminal 20 Provider 21 Server 22 Transmission / reception part 23 Central processing part 24 Storage part 25 Input / output part 26 Input part 27 Display part 30 Information medium 31 QR code data 32 Title 40 Publisher 41 Publication 50 Use 61 User terminal

Claims (6)

An electronic advertising system that inputs material information for advertisement creation provided by advertisers to businesses, creates electronic advertisements based on this material information, and provides electronic advertisements to users via a communication network There,
Database means for storing information for storing data for creating an electronic advertisement;
Information registration means for inputting information on material information and storing this information in the database means;
Video information registration means for inputting material information, extracting information related to a video from the material information, and storing the video information in the database means;
An electronic advertisement creating means for creating an electronic advertisement using information stored in the database means and storing the electronic advertisement so that the user can obtain it via a communication network;
An electronic advertisement providing system characterized by comprising:   When the advertiser applies for an advertisement to the server of the advertisement management company, the server issues a dedicated URL, ID and password to the advertiser, converts the video file to create a QR code, and distributes it to the advertiser. The electronic advertisement distribution system according to claim 1, wherein:   The electronic advertisement providing system according to claim 1 or 2, wherein the QR code created by the server and a title are submitted and the advertisement content is printed and published.   The provider server includes a transmission / reception unit for transmitting / receiving data via a communication network, a central processing unit for processing data received from the transmission / reception unit, a storage unit for storing data, and the central The electronic advertisement distribution system according to claim 1, further comprising an input / output unit that performs input / output with the arithmetic processing unit.   The central processing unit of the provider's server receives transmission / reception processing means for exchanging data with the transmission / reception unit, input / output means for exchanging data with the input unit or display unit, and information on the user of this service. User information registration means for registration, advertiser information registration means for registering information related to advertisers, video information input means for inputting video information to be posted in advertisements input via the input means, stored videos Electronic advertisement creation means for creating electronic advertisements using information, electronic advertisement update means for updating electronic advertisements after creation, and use for recording access information of users' electronic advertisements and executing processing corresponding to access requests The electronic advertisement providing system according to claim 1, 2, 3, or 4, further comprising person access information registration means.   The storage unit of the server includes an advertiser information database that stores the advertiser information, a user information database that stores user information, a user information database that stores user information from the user, and a moving image electronic advertisement. 6. The electronic advertisement providing system according to claim 1, 2, 3, 4 or 5, further comprising an animation electronic advertisement database for storing data and an access history table for storing an access history of a user.

Images