JP2007133106A - Advertisement information distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement information distribution system of automatically distributing advertisement information on the optimum product to users, without requiring user's retrieval of advertisement information, by acquiring the user's current location and the outside air temperature by using the GPS function and the temperature sensor of a portable terminal apparatus, and then, processing by a server. <P>SOLUTION: The system comprises: the server 120 equipped with an advertisement information database 122, a map information database 123 and a product information database 124 of an RFID tag; and a terminal apparatus 110 equipped with a GPS apparatus 111 and the temperature sensor 113, and that receives the advertisement information. In response to the request from the terminal apparatus 110, the optimum product and the advertisement information are retrieved from each database loaded on the server 120 based on the positional information and the temperature information, then, transmitted to the terminal apparatus 110 so as to display the advertisement information. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement information distribution system that automatically provides an optimal advertisement to a user based on information from a temperature sensor and a GPS (Global Positioning System).

In recent years, portable terminal devices having various functions have become widespread. Among these, portable terminal devices with a GPS function that identify the current position are widespread, and portable terminal devices that measure body temperature and outside air temperature by attaching a temperature sensor are also considered.
For example, in Patent Document 1, in a mobile phone having a GPS function and a temperature sensor, when an internal control circuit decreases a temperature measured by the temperature sensor below a set temperature, the occurrence of this situation is notified by sound, Except for the case where a predetermined key operation is performed in response to the sound generation, the positioning function of the GPS receiver is operated to transmit the coordinate data representing the position of the device to a predetermined external device, so that it can be easily lost. Techniques that can be found are disclosed.

In addition, RFID (Radio Frequency Identification) tags that identify and manage people and things with a small wireless chip are attached to products. This chip is excellent in environmental resistance, stores data in a tag having a size of several centimeters, and communicates with a reader by radio waves or electromagnetic waves. In recent years, a tag that does not have a battery and can be used semipermanently has appeared by a non-contact power transmission technique from the antenna side. The tag has various shapes such as a label type, a card type, a coin type, and a stick type, and is selected according to the application. The communication distance ranges from several millimeters to several meters, and these are also properly used depending on the application. Thereby, it is possible to manage the expiry date and location of the product. Systems for managing products and distribution using RFID tags are becoming widespread.
For example, in Patent Document 2, a product stored or displayed in a plurality of sections, an RFID tag that is attached to the product and has an identification code unique to the product, a registration device that writes the identification code to the RFID tag, and the RFID Product management system comprising a reading unit comprising an antenna for receiving a tag signal, a reader for reading an identification code from the signal received by the antenna, and information management means for transmitting the identification code read by the reader Thus, a technique for easily managing a product in a store or a warehouse in real time is disclosed.

JP 2004-032490 A JP 2001-031218 A

However, the current service using the GPS function can provide advertisements and map information of the nearest store, but cannot search for products and provide services such as product inventory status and advertisements. There was a problem.
In view of the above problems, the present invention obtains the current position of the user and the outside air temperature using the GPS function and temperature sensor of the mobile terminal, and processes them on the server, thereby allowing the user to search for advertisement information. It is an object of the present invention to provide an advertisement information distribution system that automatically distributes advertisement information of products optimal for users.

In order to solve the above problems, the present invention has the following features.
The present invention according to claim 1 is an advertisement information distribution system including a server including an advertisement information database and a terminal device that receives advertisement information from the server, and the server stores the advertisement information database in advance. Updating means for updating the received advertisement information, a product information database for storing product information transmitted from a product with an RFID tag, and location information and external information received from the terminal device in response to a request from the terminal device Search means for searching for advertisement information of products corresponding to temperature information from the advertisement information database; and transmission / reception means for transmitting the advertisement information searched by the search means to the terminal device, wherein the terminal device is an artificial Current position detection means for detecting the current position of the device by receiving radio waves from the satellite, temperature detection means for measuring the outside air temperature, Transmission / reception means for transmitting the current position and the outside air temperature to the server, data storage means for storing the advertisement information received from the server, and display processing means for reading the data storage means and displaying the advertisement information. This is an advertisement information distribution system characterized by the above.

  According to the present invention, the current position and the outside air temperature of the user are acquired by using the GPS function and the temperature sensor of the mobile terminal, and processed by the server, so that it is optimal for the user without searching for advertisement information by the user. It is possible to provide an advertisement information distribution system that automatically distributes advertisement information such as position information and inventory status of various products.

The best mode for carrying out the present invention will be described below with reference to the drawings.
FIG. 1 is a schematic configuration diagram illustrating an example of an embodiment of an advertisement information distribution system according to the present invention. As shown in FIG. 1, the advertisement information distribution system 100 can be accessed from an advertisement display device 110 as a terminal device that acquires and displays advertisement content, and the advertisement display device 100 via a network 114 by wireless communication means. Server 120 and GPS satellite 101.

  The advertisement display device 110 includes a temperature sensor 113 that measures the outside temperature 102 at the current position of the advertisement display device 110, a GPS device 111 that serves as a current position detection unit that detects the current position from the GPS satellite 101, and the server 120. Wireless communication means 114 for transmitting and receiving data, data storage means (not shown) for storing advertisement information such as merchandise received from server 120, and advertisement information display device for acquiring and displaying advertisement information from this data storage means 110.

The server 120 includes an RFID serving as a product information database created based on advertisement information specifying means 121 for specifying advertisement information, a map information database 123, and RFID tag information received from the RFID tag reading system 130 via a network. The attribute information database 124 regarding a tag, the advertisement information database 122 which stores advertisement information, and the transmission / reception means (not shown) which transmits / receives information between the advertisement display apparatuses 110 are comprised. Here, the advertisement information specifying unit 121 updates or searches the advertisement information with respect to the advertisement information database.
The RFID tag reading system 130 includes a product 132 to which an RFID tag 133 is attached and an advertisement target, and an RFID reading device 131 that reads the RFID tag 133. The product information read from the RFID tag 133 is transmitted from the RFID tag reading system 130 to the server 120 via the network.

Next, a process for displaying the advertisement content of the advertisement display device will be specifically described.
The temperature sensor 113 provided in the advertisement display device 110 acquires the temperature information of the outside air temperature 102, and the acquired temperature information and the position information acquired from the GPS satellite 101 by the GPS device 111 are transmitted via the network by the wireless communication means 114. To the server 120.
The server 120 identifies the current position based on the position information received from the advertisement display device 110, and acquires information about the product existing near the current position from the attribute information database 124 related to the RFID tag based on the identified current position. Based on the product information and the outside air temperature data received from the advertisement display device 110, the advertisement information is acquired from the advertisement information database 122 and transmitted to the advertisement display device 110 by a transmission / reception means (not shown).
Next, the wireless communication unit 114 in the advertisement display unit 110 receives the advertisement information transmitted from the server 120 via the network, is temporarily held in a data storage unit (not shown), and is displayed in the advertisement information display unit 112. Acquires and displays this advertising information.

FIG. 2 is a flowchart showing an outline of processing in the advertisement information distribution system of the present invention.
The advertisement display device 110 acquires position information based on latitude and longitude and the current time from the GPS device 111 in response to a user operation (step 201) such as Web access and map search, and holds the information (step 202). . Further, the current outside air temperature is measured by the temperature sensor, and the information is held (step 203). The position information, current time, and outside temperature information are transmitted to the server 120 by the wireless communication means 114 (step 204).
Next, the server 120 receives each piece of information (step 211) and specifies the current position (step 212). A product near the current position is acquired from the attribute information database regarding the RFID tag (step 213). From the outside air temperature information, the advertisement information of the product required by the user is acquired from the advertisement information database 122 (step 214). The obtained advertisement information is transmitted to the advertisement display device 110 (step 215).
In this manner, the server 120 transmits the advertisement information to the advertisement display device 110 based on the position information received from the advertisement display device 110, the current time, and the outside temperature.
Next, the advertisement display device 110 receives the information from the server 120 by the wireless communication unit 114 (step 205). The received information is displayed by the advertisement information display means 112 (step 206).
As described above, the advertisement information distribution system according to the present invention automatically provides advertisement information of products corresponding to the current position information and the outside temperature to a user such as a portable terminal without performing a product search by the user. To do.

FIG. 3 is a diagram showing an example of the data structure of each database in the server of the present invention.
The map information database 301 holds information for indicating map information of the current position based on latitude and longitude. The latitude and longitude acquired from the GPS satellite are transmitted to the server, the advertisement information specifying means 121 accesses the map information database 301, and map information based on the latitude and longitude is acquired. The map information database 301 corresponds to the map information database 123 in FIG.
The attribute information database 302 related to the RFID tag holds the product name and the quantity thereof, and also the latitude, longitude, and current position name for identifying the current position of the product. Note that the attribute information database 302 related to the RFID tag shown in FIG. 3 corresponds to the attribute information database 124 related to the RFID tag in FIG. As a result, the products existing near the current position and the inventory status thereof are accurately provided.

The advertisement information database 303 holds advertisement names, advertisement information, product names, and additional information.
The advertisement information specifying means 121 of the server 120 is based on the information received from the advertisement display device 110 and the RFID tag reading system 130, and the product in the vicinity of the advertisement information display device 110 from the map information database 301 and the attribute information database 124 regarding the RFID tag. Information is acquired, and advertisement information is acquired from the advertisement information database 303. The advertisement information database 303 shown in FIG. 3 corresponds to the advertisement information database 122 in FIG.
By using the above-mentioned various databases, it is possible to provide the inventory status and advertisement information of products required for the user.

  As described above, based on the current position information and the outside air temperature information acquired using the GPS device and the temperature sensor of the advertisement display device as the terminal device, the user does not search for the advertisement information, and the user's current position It is possible to receive advertisement information for products corresponding to the ambient temperature in the vicinity.

It is a schematic block diagram which shows the Example of the advertisement information delivery system of this invention. It is a flowchart which shows the outline | summary of the process in the advertisement information delivery system of this invention. It is a figure which shows an example of the data structure of each database in the server of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Advertisement information delivery system 101 GPS satellite 102 Outside temperature 110 Advertisement display apparatus 111 GPS apparatus 112 Advertisement information display means 113 Temperature sensor 114 Wireless communication means 120 Server 121 Advertisement information specification means 122 Advertisement information database 123 Map information database 124 Attributes related to RFID tags Information database 130 RFID tag reading system 131 RFID tag reading device 132 Product 133 RFID tag

Claims (1)

An advertisement information distribution system comprising a server including an advertisement information database and a terminal device that receives advertisement information from the server,
The server includes an update unit that updates advertisement information stored in advance in the advertisement information database;
A product information database for storing product information transmitted from products with RFID tags;
In response to a request from the terminal device, search means for searching the advertisement information database for product information corresponding to the location information and outside air temperature information received from the terminal device;
Transmission / reception means for transmitting the advertisement information searched by the search means to the terminal device,
The terminal device receives a radio wave from an artificial satellite and detects a current position of the terminal device;
Temperature detection means for measuring the outside air temperature;
Transmitting / receiving means for transmitting the current position and the outside air temperature to a server;
Data storage means for storing advertisement information received from the server;
An advertisement information distribution system comprising: a display processing unit that reads out from the data storage unit and displays the advertisement information.

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