JP2007033546A - Food container and its related article as advertising means - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising means utilizing a food container, especially a box lunch container, and articles necessary for having a meal such as a chopstick bag and a hand towel bag as an advertisement, and displaying an advertisement on these articles. <P>SOLUTION: Advertisements 80 under a unified concept are displayed on two or more articles in the components of a food container, its related articles or their packages, and at least one of the advertisements includes a bar code 82. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertising means such as a food container using a food container such as a lunch box and related articles necessary for eating such as a chopstick, a chopstick bag, and a hand towel container as an advertising medium.

There has been a conventional idea to use a part of the lunch box container as an advertisement. For example, the idea described in Patent Document 1 is provided with an advertisement / publicity department in which an advertisement or publicity is described in part of a lunch box commercially available at a convenience store or the like.
The device described in Patent Document 2 displays an advertisement on the inner side of the lunch box, and the advertisement appears when eating rice or side dishes.
Registered Utility Model No. 3073256 Registered Utility Model No. 3020332

In the container described in Patent Document 1 in which an advertisement is published in a part of the container, the advertisement effect is lost because the advertisement cannot be seen after the lunch box is eaten and the container is discarded.
In addition, the lunch box described in Patent Document 2 where the advertisement is placed on the bottom of the container cannot be seen without seeing the advertisement unless it finishes eating rice and side dishes. In addition, since the container is usually thrown away immediately after the meal is finished, there is a problem that the advertisement has little time for the user to see and the advertising effect is small.

  In addition, because traditional ads used characters as advertising media, the user of the lunch box cannot obtain other detailed information other than that expressed in the characters described there, Since the user's reaction could not be known, it was impossible to make an effective judgment about the advertising effect.

  The gist of the present invention is an advertising means such as a food container in which an advertisement consisting of a character part and a bar code part is placed on an arbitrary part of a food container such as a lunch box or related articles such as chopsticks and hand towels.

  Further, the gist of the present invention lies in an advertising means for food containers or the like in which an advertisement having a unified concept is placed on two or more of the individual articles constituting the food containers or related articles. It is.

  Further, the gist of the present invention is that an advertisement having a unified concept is placed on two or more of the individual articles constituting the food container or related articles, and among the above advertisements. , Advertising means such as a food container in which at least one is an advertisement composed of a character part and a barcode part.

  In the present invention, since an advertisement including a barcode is posted on a food container or a related article, the user can easily and quickly obtain detailed information about the product or service to be advertised using the barcode. Furthermore, since the advertiser can quickly and surely know the user's reaction to the product or service to be advertised, it is possible to obtain an effective advertising effect such as making an effective decision on the development plan.

  In addition, when an advertisement based on a unified concept is placed on two or more of the individual components that make up a food container or related article, two or more advertisements must be viewed simultaneously in a single meal Therefore, even if the lunch box is eaten and the container is thrown away, the advertisement effect of other related items can be seen, so that the advertisement effect lasts for a long time.

  In addition, an advertisement having a unified concept is placed on two or more of the individual components constituting the food container and related articles, and at least one of the advertisements includes a barcode. In the case of advertisements, viewing two or more advertisements in a meal at the same time increases the advertising effect and the advertising effect lasts for a long period of time. Since the user can quickly and surely know the user's reaction to the product or service to be advertised, an effective advertising effect can be obtained, such as making an effective decision on their development plan.

  In the best mode of the present invention, in a food container or a related article, an advertisement having a unified concept is placed on two or more of the individual articles constituting the food container, and at least one of the advertisements. Is an advertising means in which one is an advertisement composed of a character part and a bar code part.

Hereinafter, this embodiment will be described in detail.
FIG. 1 is a perspective view of a lid of a lunch box container, and FIG. 2 is a perspective view of a container body.
As shown in the drawing, in this embodiment, advertisements 80 and 83 are printed on the inner bottom surface of the container body 11 as well as the surface of the lid 10 which is a component of the lunch box container. This advertisement 80 includes a character part 81 and a bar code part 82, and advertises products and services handled by advertisers who are third parties other than the name of the lunch box and the manufacturer.
In addition to the lunch box, the objects describing the advertisement of the present embodiment include a container body for food such as cooked rice, noodles, prepared dishes, meat, fish, confectionery, and cold confectionery, and a lid for the container.

Since the character portion 81 is an advertisement in which characters, logo marks or figures, pictures, photos, etc. desired by the advertiser are described, the user can know the contents of products and services through these characters and logo marks. it can.
In addition, since the information such as the URL of the advertiser is described in the barcode, the barcode section 82 allows the user to obtain detailed information about the product or service to be advertised by accessing the barcode. Can do.
Although the character part 81 and the bar code part 82 are described adjacent to each other in the present embodiment, the character part 81 and the bar code part 82 are not limited to this and can be described at arbitrary positions.

Next, the operation of the advertising means of this embodiment will be described.
After purchasing the lunch box, the user first checks the content of the advertisement by looking at the advertisement 80 written on the surface of the lid 10 of the container. Next, the lid 10 is removed, the rice and side dishes inside the container body 11 are eaten, and finally the contents of the advertisement are confirmed by looking at the advertisements 83 and 83 written on the bottom of the container body 11.
The advertisement 80 on the lid 10 and the advertisement 83 on the container body 11 are provided by the same advertiser, and are composed of the same concept with the same content. Will be seen twice or more, which will deepen the impression of the advertisement and increase the advertising effect.

Furthermore, the two-dimensional bar code described in the bar code part 82 is read by a bar code reader such as a mobile phone or a digital camera, and then the advertiser's URL is acquired from the data and transmitted to the advertiser based on the URL. Can do. As a result, the advertiser can directly grasp the user who is interested in the advertising product or service and at the same time obtain the URL of the user, so that more information such as advertising materials or questionnaires can be obtained by the user. Can be sent to.
For this reason, it is possible to easily and accurately collect information on the advertising product or the advertiser's related products and investigate consumption trends for the customer, and use the data for sales promotions.

In the above, the advertisement 80 may be described in a plurality of locations such as the front surface, the back surface, the side surface, or the bottom surface of either the lid 10 or the container main body 11 that are individual component articles, or one for each component article. A similar advertisement 80 may be posted.
The unified concept is not limited to the same configuration as long as the advertisement is well organized based on a certain way of thinking.

  The advertisements 80 and 83 may be characters, logo marks, graphics or the like printed by a normal method. Or the like that can be seen or disappeared, or a print format in which the color changes due to heat. Such a print format is easy to call the user's attention because the advertisement changes during the meal, and is highly interesting, so the advertising effect is increased.

An example of how to make the container body 11 will be described. A CPP or OPP film on which an advertisement 83 is printed in advance is laminated on a plastic sheet with respect to the surface that the food comes into contact with, and then vacuum or hot plate molding. Mold the container.
In addition to the above-described method, the advertisement 83 can be directly printed on the sheet and formed on the surface of the container body 11 that is not touched by the food. Further, after forming by vacuum forming, hot plate forming or the like, direct printing or a printed seal can be applied.

  The lid 10 is made by thermally laminating or dry laminating a film on which an advertisement 80 has been printed in advance on a sheet as a material. Alternatively, after the lid 10 is created, the advertisement 80 is directly printed or a printed sticker is pasted.

The purpose of this embodiment is to post advertisements using food containers such as lunch boxes as media, and to advertise for the promotion of product sales, event information, prizes, etc. in companies, individuals and local governments. It is.
In addition, by using a two-dimensional barcode as a means of advertisement, information collection of individuals, corporations or groups consumers using an Internet access code is performed quickly or accurately, or social donation activities are performed.

The effects of the present embodiment configured and operating as described above are as follows.
By using food containers such as lunch boxes sold at convenience stores, supermarkets, department stores, etc. as advertising media, the above-mentioned capacity can be expanded. In particular, food is a thing that many people need every day, and the daily consumption is enormous, so the advertisements written in the container are surely confirmed by many users.
Further, unlike conventional television, radio, the Internet, magazines, and street advertisements, no large advertising means are required, and the cost of creating an advertisement is low.

  The present invention is not limited to the combination of the container body 10 and the lid 11 and can be used for the following related articles. Further, the formats of the advertisements 80 and 83 are arbitrary, and can be created by arbitrarily combining characters, figures, or barcodes.

The example shown in FIGS. 3 and 4 uses a chopstick 12 and its bag 14 as related articles, and a sticker 13 on which an advertisement 80 is printed is attached to the top of the chopstick 12 or a paper on which an advertisement is printed. Is wrapped around.
On the other hand, an advertisement 80 is directly printed on the surface of the chopsticks bag 14 made of a soft wrapping material, or a sticker on which the advertisement 80 is printed is pasted.
Further, instead of the chopsticks 12, spoons, forks and their bags can be used as other related articles.

The example shown in FIG.5 and FIG.6 uses the hand towel 15 and its bag 16 as a related article.
The advertisement 80 is directly printed on an arbitrary portion of the surface of the hand towel 15, while the advertisement 80 is directly printed on the surface of the hand towel bag 16 made of a soft wrapping material or a sticker on which the advertisement 80 is printed is pasted.

  The example shown in FIG. 7 uses an insole 17 such as a lunch box as a related article. The insole 17 is a PP film for preventing the food from directly touching the lid 10 or a non-woven fabric laid on the bottom of the food, and the advertisement 80 is directly printed on an arbitrary portion of the surface of the insole 17. is there.

  The example shown in FIG. 8 uses a balun 18 placed in a lunch box or the like as a related article, and directly prints an advertisement 80 on an arbitrary portion of the surface of the balun 18.

The example shown in FIG.9 and FIG.10 uses the packaging wrap 19 or the strip 20 which is a package of a lunch box container as a related article.
The advertisement 80 is directly printed on an arbitrary portion of the surface of the packaging wrap 19 made of the soft packaging material, or a seal on which the advertisement 80 is printed is pasted. On the other hand, the advertisement 80 is directly printed on the surface of the band 20, or a sticker on which the advertisement 80 is printed is pasted.

  Although not shown, the advertisement can also be displayed by printing the advertisement or sticking a sticker on a container containing the seasoning as a related article or its soft packaging material.

The perspective view of the lid of the lunch box of one embodiment of the present invention The perspective view of the container main body of the lunch container of one Embodiment of this invention. Perspective view of chopsticks that are related items Perspective view of a related chopsticks bag Perspective view of a hand towel Perspective view of a hand towel bag Perspective view of insole which is related article Perspective view of balun, which is a related product The perspective view which shows the use condition of the packaging wrap which is a related article The perspective view which shows the use condition of the band which is a related article

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Cover 11 Container body 12 Chopsticks 13 Seal 14 Chopsticks bag 15 Wet towel 16 Wet towel bag 17 Insole 18 Balun 19 Packaging wrap 20 Belt 80 Advertisement 81 Character part 82 Bar code part 83 Advertisement

Claims (3)

  Advertising means such as a food container in which an advertisement consisting of a character part and a bar code part is placed in an arbitrary part of a food container such as a lunch box or related articles such as chopsticks and hand towels.   An advertising means such as a food container in which an advertisement having a unified concept is placed on two or more of the individual commodities constituting the food container or related products.   Place an advertisement with a unified concept on two or more of the individual items that make up a food container or related item, and at least one of the above advertisements is a character part and a barcode part. Advertising means such as food containers made of advertisements.

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