JP2006059019A - Review information distribution type content audition system and review information distribution type content audition method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve customer's willingness to purchase by providing a mechanism that allows customers to exchange information with each other in a trial listening device 1 where many people gather, and distributing word-of-mouth information.
SOLUTION: An evaluation or comment can be given to a content such as a CD or DVD that a customer has auditioned by a customer, and an evaluation or comment given to the content when others have auditioned the same content. You can browse and write follow-up articles on the comments so that customers can exchange information. Furthermore, a program is automatically created from information such as comments given by customers and broadcasted to people outside the store from the large display 3 installed in the show window of the store.
[Selection] Figure 1

Description

  The present invention relates to a technology that enables information exchange among a plurality of viewers via a content listening device such as a CD and a DVD, and promotes customer's desire to purchase.

  Since music and video software are packaged, it is impossible for customers to check what they are before purchasing them. Therefore, in content stores such as CDs and DVDs, sales promotion measures are taken in order to increase the customer's willingness to purchase by installing permanent listening devices in the store.

  For example, a system has been proposed in which a customer can perform a trial listening while moving away from a permanent listening device and moving in a store (see, for example, Patent Document 1).

On the other hand, customers tend to recommend their favorite works and artists to others. We release information on our homepage by releasing reviews on the CDs we watched and movies we watched, and by visiting customer homes such as CD shops and writing customer reviews. In addition, customers read reviews written by others to obtain information, and write follow-up articles, and customers exchange information with each other to stimulate purchasing motivation. It is not uncommon for such reviews to be a driving force for music and movies.
JP-A-10-302150

  The conventional listening space for CDs and DVDs is a popular place in the store and is used by many customers. However, while a listening device is shared by many customers, it can only provide one-way information from the listening device to the viewer, and there is no mechanism for customers to exchange information via the listening device. I do not have.

  Also, even if you try to refer to information obtained from reviews on the homepage etc., when you select a product in the store, it is often forgotten and may not lead to purchasing behavior.

  The present invention has been made in view of the above problems, and the purpose of the present invention is to provide a mechanism that allows customers to exchange information with each other in a listening device where many people gather, and distribute customer reviews by distributing the review information. The aim is to realize a technology that increases purchase incentives. Another object of the present invention is to realize a technology for increasing the willingness to purchase by presenting word-of-mouth information from customers not only to people in the store but also to people outside the store.

  In order to solve the above-mentioned problems, the present invention enables a customer to evaluate or comment on contents such as CDs and DVDs that a customer has auditioned by using a tester, and when other people audition the same contents, It is possible to browse assigned evaluations and comments, and to write follow articles for the comments, and to exchange information between customers.

  Furthermore, a program is automatically created from information such as comments given by customers and broadcasted to people outside the store from a large display installed in the store's show window.

  According to the present invention, a customer can obtain evaluations, comments, recommended information, etc. from others when listening to content such as CDs and DVDs with a tester, and consider purchasing based on such information. Or have an interest in other content.

  Then, you can write follow-up articles on the acquired information or write new reviews from yourself to communicate your thoughts to others, and exchange information interactively via a listening device Can do.

  As a result, customers can exchange information with each other to stimulate purchase motivation.

  In addition, the information provided by the customer via a listening device is turned into a program and broadcast as a video advertisement on a large display, which attracts the interest of people outside the store and gives them an opportunity to stop inside and improve the ability to attract customers Can be aimed.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is an example of a block diagram of a word-of-mouth information distribution type content audition system showing an embodiment of the present invention. As shown in FIG. 1, a review information distribution type content audition system is created from a content management center 2 that manages content such as CDs and DVDs, a tester 1 for auditioning these contents, and comments from customers, etc. The large-sized display 3 for displaying the recorded program can be configured, and the sample listening device 1 and the large-sized display 3 are connected to the content center 2.

  In this system, the listening device 1 and the content management center 2 may be connected via a network such as the Internet. Similarly, the content management center 2 and the large display 3 may be connected via a network such as the Internet.

  While listening to content such as CDs and DVDs in the shop 1 such as a CD shop, the customer inputs evaluations and comments on the content to the machine 1. The entered evaluations and comments are displayed on the listening device 1 when the content is auditioned after the next input, and the customer can view these and write a follow article in the comment. Thus, information can be exchanged between customers via the listening device 1.

  In addition, a program is automatically created from evaluations and comments from customers in the content management center 2, and a broadcast program composed of a plurality of programs is organized. The broadcast program is sent to the large display 3 installed in the store's show window, and broadcasts as a video advertisement to people outside the store.

  One program is created for one content (for example, CD). The program is created from information held by the store with respect to the content and additional information posted by the customer, and when there is a plurality of additional information for one content, it is introduced in one program.

  Next, a configuration example of the hearing aid 1 will be described. As shown in FIG. 2, which is a configuration diagram of the trial listening device 1, the trial listening device 1 includes a content selection unit 10, a content reproduction unit 20, an additional information display unit 30, and an additional information registration unit 40.

  Next, a configuration example of the content management center 2 will be described. As shown in FIG. 3 which is a configuration diagram of the content management center 2, the content management center 2 includes a content management means 50, a content management database 51, an additional information management database 52, a program creation means 60, a program creation rule setting means 70, A program creation rule database 71, a program management means 80, a program management database 81, a broadcast program organization means 90, a broadcast program organization rule setting means 100, a broadcast program organization rule database 101, and a program distribution means 110 are provided.

  The content audition data at this time is stored in the content management database 51, and information such as evaluations and comments from customers added to the content is stored in the additional information management database 52.

  FIG. 4 shows a processing flow in the first embodiment.

  In FIG. 4, the customer who wants to listen to the content selects the content by the content selection means 10 of the trial listening machine 1 (S81).

  Then, the ID of the selected content is passed to the content management means 50 of the content management center 2 (S82).

  The content management unit 50 searches the content management database 51 using the content ID as a key (S83), acquires the trial data, and simultaneously searches the additional information management database 52 for additional information (S84). The additional information registered by the customer for the content is acquired.

  Then, the audition data is sent to the content reproduction means 20 (S85), and the additional information is sent to the additional information display means 30 (S86), so that the customer can add the other content while listening to the selected content. Information (word-of-mouth information) can be acquired.

  If the customer wants to register information such as evaluations and comments on the content that has been auditioned, the additional information registration means 40 registers additional information in the additional information database 52 (S87).

  FIG. 5 shows an example of the content management database 51. As shown in FIG. 5, a content ID that can be uniquely identified is assigned to each content, and information on the content itself, such as a content title, artist name, and storage location of trial data, is managed.

  FIG. 6 shows an example of the additional information management database 52. As shown in FIG. 6, an additional information ID that can be uniquely identified is assigned to each additional information registered by a customer, and if there is a content ID indicating which content the information relates to, and additional information of a follow source, follow The original additional information ID, the user name indicating who registered, the evaluation level for the content (for example, the highest rating is ★ 5, the lowest rating is ★ 1, etc.), the impression about the content, and related recommended content A comment and the date and time when the additional information is registered are managed.

  By the above method, when a customer listens to the content, it is possible to acquire additional information (word-of-mouth information) such as evaluations and impressions of other people about the content and related recommended works. In addition, customers can return their opinions, allowing customers to exchange information, knowing more about the content and obtaining related work information than simply listening to it. To increase each other's willingness to purchase.

  FIG. 7 shows a processing flow in the second embodiment.

  The second embodiment automatically creates a program using the additional information from the customer accumulated in the first embodiment, and distributes it to people outside the store from the large display 3 installed in the store show window. This is a processing flow.

  First, the program creation means 60 requests the content management means 50 for additional information that is a source of program creation (S71). The example of FIG. 7 shows a flow of acquiring new arrival additional information and converting it into a program. The date management data (for example, from the current time to one hour before) is used as the search key from the program creation means 60, and the content management means. 50. As this search key, it may be possible to use an artist name, the number of evaluations, a genre name, etc. in addition to date / time data.

  The content management means 50 searches the additional information management database 52 for additional information that matches the received search key, and acquires the additional information and the ID of the content that is registered information of the additional information (S72).

  Then, using the acquired content ID as a search key, content information is acquired from the content management database 51 (S73).

  The program creation means 60 receives content information and the additional information from which the program is created from the content management 50 (S74), and automatically creates a program (S75). At this time, it is assumed that a program creation rule is set in advance by the program creation rule setting means 70 and stored in the program creation rule database 71.

  The program creation means 60 acquires a program creation rule from the program creation rule database 71 before creating a program (S76), and automatically creates a program according to the program creation rule.

  For example, a line is created by inserting additional information acquired from a database using a template as shown in FIG. 8 as a program creation rule. Then, as shown in the example of the program format in FIG. 9, if it is applied to a program format in which the character 902 of the program facilitator introduces the content while playing the promotional video of the content in the video display area 901, the program facilitator It is possible to create a music program in which the character 902 reads out and introduces additional information provided by the customer.

  In addition, it is possible to automatically create a program by using the TVML (for example, the official website of TVML, http) by taking the text template of FIG. 8 into the text attribute of the “talk” statement in the TVML description file. : //Www.nhk.or.jp/str/tvml/index.html).

  At this time, contents for which additional information is not registered by the customer are created as advertisement programs from the store by providing a column for storing notifications and recommended information in the additional information management database 52 of FIG. May be.

  The program creation means 60 passes the program data created as described above to the program distribution means 110 (S77), and the program distribution means 110 distributes the program to the large display 3 (S78).

  By the above method, it becomes possible to automatically create a program using additional information from a customer and distribute it to people outside the store from the large display 3 installed in the store window of the store.

  The distribution destination of the program is not limited to the large display 3 of the store, but may be streamed from a store homepage on the Internet.

  FIG. 10 shows a processing flow in the third embodiment.

  In the third embodiment, the program created in the second embodiment is temporarily stored, and a broadcast program is organized from an arbitrary program selected from the programs. From the large display 3 installed in the store's show window, people outside the store can receive the program. Deliver to. Here, the broadcast program is configured by combining a plurality of programs as shown in FIG.

  The program data automatically created by the program creation means 60 is passed to the program management means 80 (S101).

  The program management means 80 registers and stores the received program data in the program management database 81 (S102). An example of the program management database 81 at this time is shown in FIG. The program management database 81 includes a program ID for uniquely identifying a program, an additional information ID indicating additional information from which the program is created, program registration date and time (program creation date and time indicating when the program was created) Good), manage information about the program, such as where the program is stored.

  The broadcast program organization means 90 selects an arbitrary program from the program management database 81 in which the programs automatically created in this way are stored, and organizes the broadcast program. From the program management database 81, a broadcast program organization rule for selecting what program is selected and in what order is distributed to the large display 3 is set (S103). The set broadcast program organization rules are stored in the broadcast program organization rule database 101.

  Then, the broadcast program organization means 90 acquires a broadcast program organization rule from the broadcast program organization rule database 101 before performing the broadcast program organization (S104), and performs the broadcast program organization according to the rule (S105).

  Here, an example of a broadcast program organization rule will be described. The broadcast program organization rule is composed of a search key for acquiring a program from the program management database 81 and the display order of the inspection results. Therefore, if you want to distribute programs registered within 3 days for a specific artist in order from the oldest registration date and time, perform an AND search using the program registration date and time (within 3 days from the current date and time) and the artist name as search keys. May be described in the broadcast program organization rule that the programs are arranged and distributed in chronological order of program registration date and time. Since the artist name at this time is not managed in the program management database 81, the additional information management database 52 is searched using the additional information ID of the program hit at the program registration date and time as a search key, and the content ID is obtained. The content management database 51 is referred to using the ID as a search key, and it is confirmed whether the program is related to the target artist.

  In this way, when the program data is acquired from the program management database 81 (S106), the broadcast program is organized in accordance with the distribution order described in the broadcast program organization rules (S105) and sent to the program distribution means 110 (S107).

  Then, the program distribution means 110 distributes the program to the large display 3 (S108).

  Here, if the number of times of trial listening is managed by providing a column for recording the number of times the content has been listened to in the content management database 51 shown in FIG. You can also create a ranking program side by side.

  If the content management center 2, the listening device 1, and the large display 3 are connected via a network such as the Internet, the area information such as the store where the listening device 1 is installed is managed as shown in FIG. 13. Furthermore, if the number of times of content audition for each listening device 1 is managed, it is possible to create a program reflecting regional characteristics such as which content is often auditioned in which region and which content is highly evaluated. It becomes possible, for example, to obtain information about the popularity of Okinawa's CDs in the city of Shibuya.

  As described above, it is possible to organize a broadcast program using a program created from information from a customer and distribute it to people outside the store from the large display 3 installed in the store's show window. .

  The present invention can be realized by using a computer by configuring some or all of the processing functions of the system shown in FIG. 1, the apparatus shown in FIG. 2 and FIG. 3 as a program, or FIG. 4, FIG. The processing procedure shown in FIG. 10 can be configured as a program and executed by a computer. In addition, a computer-readable recording medium such as a flexible disk, MO, ROM, or memory card can be used to store a program for realizing the processing function of each unit by the computer or a program for causing the computer to execute the processing procedure. It can be recorded on a CD, a DVD, a removable disk, etc., stored, provided, and distributed via a communication network such as the Internet.

The block diagram of the word-of-mouth information distribution type content trial listening system of this invention. The block diagram of the audition machine of this invention. The block diagram of the content management center of this invention. The processing flow figure in Example 1 of this invention. Explanatory drawing of the content management database of this invention. Explanatory drawing of the additional information management database of this invention. The processing flowchart in Example 2 of this invention. Explanatory drawing of the template of this invention. Explanatory drawing of the program format of this invention. The processing flowchart in Example 3 of this invention. The relationship explanatory drawing of the program of this invention and a broadcast program. Explanatory drawing of the program management database of this invention. Explanatory drawing of the audition machine management database of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Audition machine 2 ... Content management center 3 ... Large display 10 ... Content selection means 20 ... Content reproduction means 30 ... Additional information display means 40 ... Additional information registration means 50 ... Content management means 51 ... Content management database 52 ... Additional information management Database 60 ... Program creation means 70 ... Program creation rule setting means 71 ... Program creation rule database 80 ... Program management means 81 ... Program management database 90 ... Broadcast program organization means 100 ... Broadcast program organization rule setting means 101 ... Broadcast program organization rule database 110 ... Program distribution means 901 ... Video display area 902 ... Character of program facilitator

Claims (6)

Content selection means for accepting selection of content;
Content playback means for playing back content;
Additional information display means for displaying additional information;
Content management means for transmitting the selected content to the content reproduction means and transmitting additional information registered for the content to the additional information display means;
A word-of-mouth information distribution type content audition system, comprising: additional information registration means for receiving additional information for content reproduced by the content reproduction means and registering the additional information in the content management means . In the word-of-mouth information distribution type content audition system according to claim 1,
Program creation means for automatically creating a program from content information and additional information managed by the content management means in accordance with a program creation rule;
Program creation rule setting means for setting the program creation rule and transmitting the program creation rule to the program creation means;
The word-of-mouth information distribution type content trial listening system according to claim 1, further comprising: program distribution means for distributing the created program to the program reproduction means. In the word-of-mouth information distribution type content audition system according to claim 2,
Program management means for managing the program created by the program creation means;
Broadcast program organization means for organizing a broadcast program from programs managed by the program management means according to broadcast program organization rules;
Broadcast program organization rule setting means for setting the broadcast program organization rules and transmitting the broadcast program organization rules to the broadcast program organization means;
The word-of-mouth information distribution type content audition system according to claim 2, further comprising: program distribution means for distributing the organized broadcast program to the program reproduction means. A step in which the content selection means accepts selection of content;
A content management unit transmitting the selected content to the content reproduction unit, and transmitting additional information registered for the content to the additional information display unit;
The content reproduction means reproducing the transmitted content;
The additional information display means displaying the transmitted additional information;
A review information distribution type content, comprising: a step of receiving additional information for the content reproduced by the content reproduction unit and registering the additional information in the content management unit Audition method. In the word-of-mouth information distribution type content audition method according to claim 4,
A step of setting a program creation rule by the program creation rule setting means and transmitting the program creation rule to the program creation means;
Automatically creating a program from content information and additional information managed by the content management means according to the program creation rule transmitted by the program creation means;
5. The word-of-mouth information distribution type content audition system according to claim 4, further comprising the step of distributing the program created by the program distribution means to the program reproduction means. In the word-of-mouth information distribution type content audition method according to claim 5,
The program management means manages the program created by the program creation means,
A step in which the broadcast program organization rule setting means sets a broadcast program organization rule and transmits the broadcast program organization rule to the broadcast program organization means;
Organizing a broadcast program from programs managed by the program management means according to the broadcast program organization rules transmitted by the broadcast program organization means;
The word-of-mouth information distribution type content audition method according to claim 5, further comprising the step of distributing a broadcast program organized by the program distribution means to the program reproduction means.

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