JP2006038970A - Information providing system and information providing method - Google Patents

Abstract

[PROBLEMS] To acquire detailed information related to one headline in a car advertisement, which requires the purchase of a single magazine, a large number of input operations, and a large number of transmission / reception steps. Simplification of operation was a problem. Furthermore, improvement of the detailed information content for the user, and cost recovery for the information providing side have been problems. Furthermore, it was a challenge for advertisement providers to understand the effectiveness of advertisements.
In order to solve the above problems, in the present invention, a matrix type two-dimensional code displayed by means such as printing in the vicinity of a headline of an in-vehicle advertisement is read by a camera-equipped mobile terminal, and this is decoded, and according to the decoding result. A database is accessed via a network and a server, and detailed information related to the heading is output from the database to the mobile terminal with a camera.
[Selection] Figure 1

Description

  The present invention relates to an information providing system and an information providing method for a mobile terminal having a camera and a display unit, and in particular, displays detailed information related to this headline from the headline of in-car advertisements such as railways, buses, taxis, etc. The present invention relates to a system and a method for collecting access information and charging and settlement.

  In a conventional in-car advertisement, a user who is interested in a headline and wants to know details purchases the magazine at a store if the advertisement is targeted for a magazine, or reads the URL if it is displayed on a portable terminal It was necessary to perform an operation such as typing in or searching on a search site. Further, a communication device is installed in the vehicle, management information necessary for acquiring supplementary information for advertisements is presented on the mobile terminal via the communication device, and the user requests supplementary information desired from the management information (see, for example, Patent Document 1), Alternatively, there is an apparatus for inputting an e-mail address displayed in an in-car advertisement (see, for example, Patent Document 2), but all of them require a plurality of input operations and a plurality of transmission / reception steps in a mobile terminal, and have serious practical problems. .

JP 2002-230409 A JP 2003-140582 A

  The conventional techniques have the following problems. In other words, there is a problem of eliminating the inefficiency that one magazine must be purchased even if detailed information related to one headline is acquired. In addition, a plurality of input operations and a plurality of transmission / reception steps are required until detailed information is acquired, and it is a problem to simplify a complex operation until acquisition of detailed information of an advertisement. Further, there is no way to charge detailed information except for the case of selling out books, etc., improving the content of detailed information for the user, and collecting the cost for the information providing side. Furthermore, it has been a problem for the advertisement providing side to secure a means of grasping the advertising effect without knowing who is interested in each headline and when.

  In order to solve the above-mentioned problem, the information providing system according to claim 1 of the present invention reads a code displayed by means of printing or the like in the vicinity of a headline of an in-vehicle advertisement with a camera-equipped mobile terminal and decodes the code. According to the above, the database is accessed via the network and the server, and the detailed information related to the heading is output from the database to the portable terminal with camera. In-car advertisements are advertisements displayed on the ceiling, walls, etc. of trains or cars used by transportation such as railways, buses and taxis.

  In this way, the user needs to eliminate the inefficiency of purchasing one magazine for detailed information of one headline, and to perform multiple input operations and multiple transmission / reception steps before acquiring detailed information. Thus, it is possible to simplify the complicated operation, and to obtain desired detailed information with a single action.

  The information providing system according to claim 2 of the present invention is equipped with a non-contact type prepaid card function in the mobile terminal, the server delivers the billing information together with the detailed information to the mobile terminal, and the mobile terminal makes a payment by the prepaid card function.

  By doing so, it is possible to charge detailed information, improving the content of the detailed information for the user, and recovering the cost for the advertisement providing side.

  In the information providing system according to claim 3 of the present invention, the code displayed by means such as printing in the vicinity of the headline of the in-vehicle advertisement is a matrix type two-dimensional code, so-called QR code. By doing so, not only can the code be decoded at the camera-equipped mobile terminal in a short time, but it is also advantageous for the system of the present invention in terms of diffusion and price.

  According to a fourth aspect of the present invention, there is provided the information providing system according to the present invention, wherein the code displayed by means of printing or the like is surrounded by perforations in the vicinity of the headline of the in-car advertisement or individually printed on a large number of small paper pieces having a rectangular code. The direction is aligned and one side is glued in the vicinity of the heading and a perforation is given.

  By doing so, the user can perform code decoding by the camera-equipped mobile terminal at hand without easily approaching the in-car advertisement by simply tearing or cutting the code. Decoding of the code for acquiring detailed information becomes easier.

  In the information providing system according to claim 5 of the present invention, the server records and counts information specifying the calling terminal number of the mobile terminal, the access date and time, and the read detailed information according to the access. In this way, the advertisement effect can be ascertained, such as when the advertisement provider is interested in each headline.

  The present invention eliminates the inefficiency that a user purchases one magazine for detailed information of one headline, and requires complicated input operations and multiple transmission / reception steps to acquire detailed information. Operation can be simplified, and desired detailed information can be obtained by one action. Further, according to the present invention, it is possible to charge for detailed information, so that the content of detailed information can be improved for the user and the cost can be recovered for the advertisement providing side. Furthermore, according to the present invention, not only can the code decoding at the camera-equipped mobile terminal be performed in a short time, but also the spread and the cost are advantageous for the system of the present invention. Still further, according to the present invention, the user can easily decode the code by using the camera-equipped mobile terminal at hand without getting close to the in-vehicle advertisement by simply tearing or cutting the code. Decoding of the code for acquiring detailed information becomes easier. Furthermore, according to the present invention, it is possible to grasp the advertising effect such as when the advertisement providing side is interested in the individual headlines.

  Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing a main configuration of an embodiment of an information providing system according to the present invention. In the figure, 101 is an advertisement in a train, bus, taxi, etc., 1001 is a headline in the car advertisement, 1101 is a QR code of a matrix type two-dimensional code displayed in the vicinity of this heading, and 102 is a camera and display. This terminal also has a function of decoding the code information 1101. The headline 1001 and the code information 1101 are not limited to one per in-car advertisement, and there may be a plurality of headlines 1001 and code information 1101. 103 is a base station for communication between the mobile terminal 102 and the network, and 104 is a network constituted by a telephone network or the Internet. Reference numeral 105 denotes an information center connected to the network 104, and the center includes a server 115 and a database 125.

  When the user looks at the headline of the in-vehicle advertisement and wants to see the detailed information related to the headline, the user reads the QR code displayed near the headline with his / her information terminal with camera. The information terminal decodes the QR code and displays the URL of the information center where detailed information related to the headline is stored on the display unit. When the user clicks this URL, a detailed information download request is delivered to the information center 105 via the base station 103 and the network 104. Further, in the information center, detailed information is read from the database 125 under the control of the server 115 and downloaded to the mobile terminal 102 via the network 104 and the base station 103. As described above, the user can read the QR code in the vicinity of the headline with his / her mobile terminal and click the displayed URL to obtain detailed information related to the headline.

  FIG. 2 is a block diagram showing a configuration of an embodiment of the settlement in the information providing system according to the present invention. In the figure, 201 is a charging center. In this figure, the base station 103 in FIG. 1 is omitted. The user delivers a download request 2001 to the information center 105. The information center 105 determines payment by a prepaid card from the delivered information and delivers information 2002 including the amount and the originating ID to the charging center 201. Based on this, the billing center 201 delivers a payment confirmation 2003 to the mobile terminal 102, the user sends an acknowledgment 2004, and the mobile terminal 102 performs a prepaid card reduction process. In accordance with 2004, billing center 201 delivers settlement completion notice 2005 to information center 105. The information center 105 downloads detailed information 2006 to the mobile terminal 102 in accordance with 2005. As described above, the user can obtain only detailed information that the user wants to see without purchasing a magazine. It can easily be expected that the price at this time will be lower than when purchasing a single magazine. The information provider can also recover the expenses.

  FIG. 3 shows an example of charging a non-contact type prepaid card. In this figure, the base station 103 in FIG. 1 is omitted. In many cases, the charging terminals installed in stores are also omitted. When the user holds the mobile terminal over a charging terminal such as a storefront, the contactless prepaid card installed in the mobile terminal is read and the remaining amount is displayed. When cash is deposited in the charging terminal, this deposit amount is added and displayed, and the amount information 3001 is delivered to the billing center. The delivery confirmation 3002 is sent from the charging center 201 to the mobile terminal 102. Although not shown in the figure, the deposit may be made from a bank account. In this way, the user can easily charge the non-contact type prepaid card and can make a new purchase.

  FIG. 4 shows the QR code surrounded by perforations. The user can input the QR code at hand by cutting the QR code along the perforation. As a result, it is possible to input the QR code more reliably without the trouble of aiming at the QR code in the swaying vehicle. FIG. 5 shows that a plurality of rectangular small paper pieces are individually printed with QR codes, aligned in a direction, one side is glued in the vicinity of the heading, and perforated, and a plurality of users cut the QR code. Is possible. Thereby, a plurality of users can obtain detailed information related to the headline.

  The information center 105 records the user name, the downloaded detailed information, the date and time of the download information, etc., so that it can grasp the advertising effect, the user's favorite information field, the time zone that he wants to see, the route of the railway, etc. I can grasp.

  The present invention displays related detailed information from advertisement headlines in trains, buses, taxis, and other vehicles on a mobile terminal, aggregates advertisement access information, and settles billing, so that it can be used in the publishing industry and the advertising industry. Is considered large.

It is a block diagram which shows the whole this invention. It is a block diagram which shows the charge to the download information in this invention. It is a block diagram which shows the charging in this invention. This is an example of the matrix type two-dimensional code according to the present invention that is easily surrounded by perforations. FIG. 4 shows an example in which a plurality of users can easily cut out a piece of matrix type two-dimensional code.

Explanation of symbols

101 Car advertisement
DESCRIPTION OF SYMBOLS 102 Mobile terminal 103 Base station 104 Network 105 Information center 115 Server 125 Database 1001 Heading 1101 Matrix system two-dimensional code 201 Charging center 2001 Download request information 3001 Charging information 4001 Perforation applied to matrix system two-dimensional code

Claims (10)

  An information center comprising: a headline printed on an in-vehicle advertisement; code information located in the vicinity of the headline; a database storing detailed information related to the headline; and a server that controls the database and has a communication control function; A mobile terminal having a function of decoding the code information and having a camera and a display unit, and a network including a wireless facility and a wired facility that connects the mobile terminal and the information center, Code information located in the vicinity of a headline is decoded, and the information center is accessed via the network according to a decoding result. The information center reads detailed information related to the headline from the database according to the access, and the information center is read via the network. Delivered to the mobile terminal, and the mobile terminal outputs the information to the display unit Information providing system according to claim Rukoto.   The mobile terminal has a contactless prepaid card function, and the server delivers billing information attached to the detailed information together with the detailed information related to the heading to the mobile terminal, and the mobile terminal transmits the prepaid card 2. The information providing system according to claim 1, wherein payment is made by function.   3. The information providing system according to claim 1, wherein the code information is a matrix type two-dimensional code.   A large number of the code information is printed in the vicinity of the heading, and the perimeter of the code information is surrounded by perforations, or the code information is individually printed on a plurality of rectangular small pieces of paper and arranged in a uniform direction. 4. The information providing system according to claim 1, wherein said information is glued in the vicinity of said heading and perforated.   5. The server according to claim 1, wherein the server records and totals information for identifying a calling terminal number of the mobile terminal, an access date and time, and read detailed information according to the access. Information provision system.   The code information linked to the headline-related detailed information is presented in the vicinity of the headline of the in-car advertisement, the code information is acquired by the mobile terminal with the camera, analyzed in the mobile terminal, and analyzed from the wireless facility and the wired facility according to the analysis result. Connected to a server having a communication control function via a network, and accessing a database via the network to obtain detailed information related to the heading, and obtaining the information of the portable terminal via the server and the network. An information providing method comprising outputting to a display unit.   7. The server delivers billing information preliminarily attached to the detailed information together with detailed information related to the heading to the mobile terminal, and the mobile terminal makes a settlement by a contactless prepaid card function. Information providing method described.   8. The information providing method according to claim 6, wherein the portable terminal analyzes a matrix type two-dimensional code as code information linked to the detailed information related to the heading.   The code information is printed in the vicinity of the heading with a perforation around it, or the code information is individually printed on a number of small rectangular pieces of paper and the directions are aligned and one side is glued to the vicinity of the heading. The information providing method according to claim 6, wherein a perforation is applied together.   The said server records and totals the information which specifies the calling number of a portable terminal, access date, and the read detailed information according to the said access, The Claims 7, 7, 8, and 9 characterized by the above-mentioned. Information provision method.

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