JP2005345849A

JP2005345849A - Affiliate service system of advertiser, and general two-wheeler owner using saddle cover as medium

Info

Publication number: JP2005345849A
Application number: JP2004166812A
Authority: JP
Inventors: Takuo Ogawa; 拓郎小川
Original assignee: Individual
Current assignee: Individual
Priority date: 2004-06-04
Filing date: 2004-06-04
Publication date: 2005-12-15

Abstract

<P>PROBLEM TO BE SOLVED: To provide an affiliate service system, using a saddle cover as an advertisement medium, which can solve the problems wherein advertising effects are low and many advertisements use vehicles etc., and advertise when a two-wheeler that a general individual owns is parked, by using a saddle cover covering a saddle of the two-wheeler based upon a contract between the advertiser and the owner of the two-wheeler by advertising on the saddle cover covering the saddle of the two-wheeler. <P>SOLUTION: Making statistics of action patterns for two-wheeler owners are collected, to decide the advertisement to be carried, and an advertisement, using a saddle cover covering the saddle of a two-wheeler, is given based on the contract between the advertiser and the owner of the two-wheeler, when the two-wheeler is parked. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

本発明は、二輪車のサドルに被せたサドルカバーを用いた広告方法を媒体としたアフリエイトサービスに関するものである。 The present invention relates to an affiliate service using an advertising method using a saddle cover placed on a saddle of a motorcycle as a medium.

車両等を利用した従来の広告。それは、利害関係が一致していないと言う根本的問題点・課題があった。それをアフリエイトと言う形で解決する事を目標とする。また、広告効果が従来は低い。それを解決する。 Conventional advertisement using vehicles. It had a fundamental problem / problem that the interests were not consistent. The goal is to solve it in the form of an affiliate. Also, the advertising effect is low conventionally. Solve it.

根本的な利害関係の一致を目指す。
例えば、広告なんかしたくないと言う気持ちがある。初歩的であるが、所有自転車のサドルに穴が空いていて、雨の翌日など汚れる。それを新品のサドルカバーがあったら、広告が載っていても、喜んで付ける、初歩的な事柄であるが、広告主、広告をしている側にも、利害関係の一致を求める事を目標とする。 Aim for fundamental stakes.
For example, there is a feeling that I do not want to do advertising. Although it is rudimentary, there is a hole in the saddle of my bike and it gets dirty the next day after rain. If there is a new saddle cover, it is an rudimentary matter that even if an advertisement is posted, it is an rudimentary matter. And

広告の効果という観点では下記を目標とする。
１、ターゲッティングができていない。例えば、ベジタリアンにハンバーガーの広告を打つような事をしている。興味のある人に興味のある広告を行うことを目標とする。 The following are the goals in terms of advertising effectiveness.
1. Targeting is not done. For example, they do hamburger advertisements for vegetarians. The goal is to run an advertisement that interests those who are interested.

２、頭脳を使わない作業を行う時は、視覚的情報などが、頭にインプットされ易いが、それを十分行えていない。それを行えるようにする事を目標とする。 2. When performing work without using the brain, visual information is easily input to the head, but it is not performed sufficiently. The goal is to be able to do that.

３、時間的にその直後、自由に行動できる地点での広告は、広告効果が高い。その事を目標とする 3. Immediately after that, an advertisement at a point where it can act freely has a high advertising effect. Aim for that

４、口コミ・知人に話す事で、広告効果は格段に上がる。その事を目標とする。 4. Speaking to word-of-mouth / acquaintances will increase the effectiveness of advertising. That is the goal.

駐輪場に置かれている事により、課題の２は、自転車のカギを外す・掛ける、手袋・グラブを付ける、自分の自転車の置けるスペースがある場所を探す・自分の二輪車を探す、自転車のカゴから、荷物を取り出す・大量に買った荷物・図書館から借りた書籍を二輪車に乗せる、ヘルメットを被る・脱ぐ。これらの行為は頭脳を使わない作業である。頭脳をあまり使わない作業・ルーティーンのいつもの作業中は、広告効果が高い。 Due to being placed in the bicycle parking area, issue 2 is to remove / hang the bicycle key, attach gloves / grabs, find a place where you can place your bicycle, find your motorcycle, find your motorcycle , Take out luggage, buy large quantities of luggage, put books borrowed from the library on motorcycles, put on and take off helmets. These actions are tasks that do not use the brain. Work that doesn't use much brain ・ During routine work, advertising effectiveness is high.

課題の３の手段は、駐輪場から出る際とは、これから、自由に動き回れる、瞬間である。そうでない場合もと考えられるが、特に特記すべきは、二輪車である。二輪車の場合は、これから、自由に動き回れる度合いが、極めて大きい。二輪車で、駐輪場から、出る直前に見た広告。帰宅する前の自由な行動への段階での広告は広告の効果が極めて高い。 The third means of problem is the moment when you can move around freely when you leave the bicycle parking lot. In other cases, it may be considered, but a motorcycle is particularly important. In the case of a two-wheeled vehicle, the degree of freedom to move around is extremely high. An advertisement seen just before leaving a bicycle parking lot. Advertising at the stage of free action before going home is very effective in advertising.

課題４、学校の駐輪場・公民館の駐輪場・職場の駐輪場は、知人に会う前の最後の地点である。知人に会った瞬間の最新の情報が、その広告である。最初の話題へ、口コミへ、広告効果は（特に映画の情報・ゲームの情報など）極めて高い。 Issue 4, school bicycle parking lot, public hall bicycle parking lot, and workplace bicycle parking lot are the last points before meeting acquaintances. The latest information at the moment of meeting an acquaintance is the advertisement. To the first topic, to word of mouth, the advertising effect (especially movie information, game information, etc.) is extremely high.

課題１、例えば、図書館に良く行く人のサドルには、映画ロードショーの広告・老眼鏡の広告。病院・整形外科に午前中、通っている人のサドルには運動靴の広告。スポーツクラブに良く行く人の二輪車のサドルカバーには、ビールの広告。
平日、昼間、午後四時ごろ、図書館に良く行く人のには、スーバーマーケットの例えば「木曜日は乳製品３０％引」と言うような広告。大学に二輪車で通学している人には、テレビゲームの広告。歯医者には歯磨き粉、コインランドリ−・銭湯には洗剤の広告。ターゲッティングする事により、広告効果は向上する。ターゲッティングは、二輪車の保有者の二輪車での行動パターンを統計化し、二輪車の保有者が良く行く場所に関した広告・良く行く場所に集まる人が、興味を持っていそうな広告を二輪車の保有者のサドルカバーに決定することによって行う。以上二輪車のサドルカバーを広告媒体とした広告により、課題を解決する手段とする。また、不正防止のため、サドルカバーを不正防止の策を施す。 Problem 1, for example, for a saddle of a person who often goes to a library, a movie roadshow advertisement and a reading glasses advertisement. An advertisement for athletic shoes on the saddle of a person who attends a hospital or orthopedic surgery in the morning. Beer advertisements on motorcycle saddle covers for those who often go to sports clubs.
For those who often go to the library on weekdays, during the daytime, or around 4:00 pm, advertisements like “30% discount on dairy products on Thursdays” on the supermarket. For those who go to university on motorcycles, video game advertisements. Toothpaste for dentists and detergent advertisements for coin landries and public baths. Targeting improves advertising effectiveness. Targeting is a statistical analysis of the behavior of motorcycle owners in motorcycles, and advertisements related to places where motorcycle owners go frequently. Do this by deciding on a saddle cover. As described above, it is a means for solving the problem by the advertisement using the saddle cover of the motorcycle as an advertisement medium. In order to prevent fraud, the saddle cover is protected against fraud.

本発明により、広告効果が高まると言う効果の他、上記したが、様々な心理的好影響・効果を得る。従来、このような個人主導の広告は、広告しても、しなくてもと言うようなモノが多く利害関係が発揮されておらず、上手く行ってなかった。広告方法が上手く行くとは、利害関係が構築されなければならない。例えば、以下のような利害関係が生じる。 According to the present invention, in addition to the effect that the advertising effect is enhanced, various psychological positive influences and effects are obtained as described above. Conventionally, such personally-driven advertisements have not been performed well because there are many things such as whether or not to advertise, and the interests have not been demonstrated. In order for the advertising method to work, a stake must be built. For example, the following interests arise.

サドルは、穴が空きやすい・また、イタズラでカッターなどで割かれる事も（それ故、サドルカバーが市販されている訳だが）多かった。サドルに穴が空いている二輪車保持者の場合、サドルカバー自体が、衣服が汚れない・濡れないと言うメリットが生まれる。 The saddle is easily punctured, and it was often mischiefed by a cutter etc. (thus a saddle cover is on the market). In the case of a motorcycle holder with a hole in the saddle, the saddle cover itself has the advantage that the clothes are not dirty or wet.

二輪車の所有者は、自転車・バイクのメンテナンスを受けられると言うアフリエイト契約内容により、メンテナンスにより交通事故を免れ易いと言うメリットが生まれる。 Motorcycle owners can enjoy maintenance of bicycles and motorcycles, and the benefits of being able to escape traffic accidents through maintenance are born.

広告主は、二輪車の所有者の「私はこの広告主の広告をしているんだという」心理的影響を得る事により、二輪車の所有者の購買行動の影響力を持つ事が出来ると言うメリットが生まれる。 Advertisers say they can influence the buying behavior of the owner of a motorcycle by gaining the psychological influence of the owner of the motorcycle “I'm advertising this advertiser” Benefits are born.

このように、広告方法が上手く行くような利害関係が、広告効果が高まるという効果に繋がる。 Thus, the interest that the advertising method is successful leads to the effect that the advertising effect is enhanced.

また、「何らかの特典を受け取っているのだ」と言うような心理に作用して、放置自転車・迷惑駐輪の軽減と言う効果を得る。 In addition, it acts on the psychology of saying that "you are receiving some kind of privilege" and has the effect of reducing neglected bicycles and junk parking.

また、課題を解決している。 It also solves the problem.

本発明のフローチャート図である。It is a flowchart figure of this invention.

Explanation of symbols

１二輪車保有者の自転車に取り付けるべきサドルカバー
２多々有る中の一社の広告主
1 Saddle cover to be attached to the bicycle of a motorcycle owner 2 Advertiser of one of many companies

Claims

Affiliate service between advertisers and general motorcycle owners who conduct advertising and promotional activities using saddle cover as a medium

Affiliate service that decides which advertisers to put on the saddle cover based on the database of the behavior patterns of motorcycle owners and places where bicycles are frequently visited.

Advertisers consider timeliness, motorcycle owners' behavior patterns in motorcycles, places to go on their own bicycles, and decide the contents of the saddle cover.

An advertiser is an affiliate service characterized by providing a low-priced product / service produced by an advertiser to a motorcycle owner (a contracted affiliate service member who advertises, hereinafter referred to as a motorcycle owner).

Affiliate service characterized by providing motorcycle maintenance to motorcycle owners through a partner bicycle parking lot to prevent traffic accidents

Two-wheeled vehicle owners are an affiliate service characterized by the advertiser placing a saddle cover of the determined advertisement content.

The saddle cover, which is a medium for providing affiliate services, is fixed to a saddle of a motorcycle, such as a tie wrap, which is disposable and crafted. Affiliate service using a saddle cover as a medium, which is characterized in that the saddle cover is removed after confirming that the saddle cover has not been removed at the end of the process.

2. The affiliate service according to claim 1, wherein an IC tag is embedded in the saddle cover so that the general public can be read by an electronic reader.

Advertisers physically provide motorcycle owners who have a hole in the saddle surface of the motorcycle owner's motorcycle and the butt is dirty, such as the next day of rain, by the saddle cover to ensure that the butt is not dirty. Affiliate service characterized by

Claim 4 or the owner of a motorcycle with an affiliate contract depending on the number of times the general public or the public has input with an electronic reader and used or output the input, or the number of times the general public or the public has input with a reader Affiliate service characterized by the change in the level of benefits of (affiliate service members).

The affiliate contract between the advertiser and the owner of the motorcycle is a stake, but the owner of the motorcycle has received an affiliate contract "Any benefits have been received" or "I am advertising." Affiliate services that reduce the number of abandoned bicycles and annoying bicycle parking and produce a positive social impact

The affiliate contract between the advertiser and the owner of the motorcycle is a stake, but the advertiser has the psychological influence of the owner of the motorcycle that I am advertising this advertiser. Affiliate service that gives you the privilege of being able to influence the purchasing behavior of the owner of a motorcycle.

Claims 1, 2, 3, 4, 5, 6, 7, 8, 9.10.11. Or 12 is an affiliate service that uses the saddle body (each pipe with a saddle) as a medium

Claims 1, 2, 3, 4, 5, 6, 7, 8, 9.10.11.12 or 13 with a tricycle