JP2005216035A - Program with advertisement display function, server distributing its program, information processing terminal and advertisement display method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a program with an advertisement display function, increasing an advertisement display frequency while suppressing discomfort of a user to improve advertisement efficiency. <P>SOLUTION: This program with the advertisement display function previously including prescribed advertisement data and operating on an information processing terminal displays the advertisement data on a display part in timing preset according to an operation situation of a prescribed program after a start of the prescribed program executed on the information processing terminal. The program with the advertisement display function has a function accessing an advertisement distribution server distributing the prescribed advertisement data connected to a network, acquiring the prescribed advertisement data, and including them in the program with the advertisement display function. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a program with an advertisement display function, and more particularly to a program for displaying an advertisement on a user's terminal in accordance with the operation status of an application. The present invention also relates to a server that distributes the program, an information processing terminal that incorporates the program, and a method for displaying an advertisement on the information processing terminal.

  The use of the Internet as an advertising method for general consumers is increasing. For example, it is performed by a method of distributing an advertisement by e-mail to a personal computer or a mobile phone possessed by a general consumer, or by a method of embedding an advertisement in a web page accessible from a terminal and browsing it.

  However, with regard to advertisements via e-mail, the number of malicious businesses that send large volumes of e-mails is increasing, and despite being distributed without permission, mobile phone users are burdened with communication charges. The problem arises of squeezing the storage capacity and processing capacity of mail servers. In addition, in the method of embedding advertisements in web pages, the advertisement part tends to be overlooked, and there is a problem that it is difficult to recognize how much the user has viewed the advertisement part, that is, the quantitative effect of the advertisement. .

  On the other hand, the techniques disclosed in Patent Documents 1 and 2 below are considered to reduce the burden on the user and the carrier and increase the probability that the user views the advertisement and improve the advertising effect of the advertisement. .

  The thing of patent document 1 is a system which transmits advertisement information with respect to the said mobile phone, and displays advertisement information on the mobile phone, when a user downloads an application with a mobile phone. Patent Document 2 discloses a system for displaying an advertisement downloaded in advance on a memory of a mobile terminal when JAVA is activated on a mobile phone.

JP 2003-30535 A JP 2003-296228 A

  However, the above conventional example has the following disadvantages. First, in Patent Document 1, advertisement display is only targeted at the time of downloading an application. Generally, an application is executed on a portable terminal many times after downloading, but at the first downloading time 1 The advertisement is displayed only once, and the advertising effect is diminished. Further, in order to communicate the advertisement data at the time of request, the user is kept waiting for a time while the advertisement data is communicated. That is, since the communication time increases, the overall processing time increases. Furthermore, since advertisement data is acquired at the time of communication, the problem that an advertisement cannot be displayed until an advertisement is acquired arises.

  Moreover, in the thing of patent document 2, although the advertisement is displayed only for the start-up time of the application and the advertisement display frequency is improved while effectively using the waiting time of the user, the advertisement display timing still remains. It lacks flexibility and cannot further improve advertising efficiency. The displayed advertisement data is simply stored in the terminal, and when the advertisement data is not stored in the memory of the terminal, the advertisement is not displayed and the advertisement is displayed efficiently. The problem of being unable to do so arises.

  Therefore, in the present invention, a program with an advertisement display function that can improve the inconveniences of the above-described conventional example, and in particular, can increase the number of advertisement display without giving an unpleasant impression to the user and can improve the advertising efficiency. , Its purpose is to provide.

  In order to achieve the above object, the program with an advertisement display function according to the present invention has the following configuration.

First, a program with an advertisement display function executed on an information processing terminal having a display unit,
The program with the advertisement display function includes predetermined advertisement data in advance,
In the information processing terminal,
An advertisement display means for displaying advertisement data on the display unit at a timing set in advance in accordance with an operation status of the predetermined program after the predetermined program executed on the information processing terminal is started;
It is a program with an advertisement display function for realizing.

  By adopting such a configuration, first, when an application with an advertisement display function according to the present invention is incorporated into an information processing terminal, the application already contains advertisement data. Thereafter, when a program that realizes processing by another program linked to this application is activated, advertisement data is displayed on the information processing terminal at a preset timing. Therefore, it is possible to suppress the situation that the advertisement data to be displayed in the information processing terminal is not stored, and the advertisement can be displayed efficiently. And since it is not necessary to acquire advertisement data separately in order to display such advertisement data, such communication processing time can be eliminated, and the troublesomeness at the time of communication accompanying reception of advertisement data can be suppressed. it can.

In addition to the above configuration, the information processing terminal
An advertisement data acquisition unit that accesses an advertisement distribution server that distributes predetermined advertisement data connected to a network to acquire predetermined advertisement data and includes the advertisement data in a program with an advertisement display function is realized.
It is good also as a program with an advertisement display function which makes the advertisement display means implement | achieved in an information processing terminal implement | achieve the function which operate | moves to display the advertisement data acquired from the advertisement delivery server on a display part.

Furthermore, as another program, a program with an advertisement display function executed on an information processing terminal having a display unit,
In addition to having an advertisement data storage area for storing predetermined advertisement data in advance,
In the information processing terminal,
Advertising data acquisition means for acquiring predetermined advertising data by accessing an advertisement distribution server that distributes predetermined advertising data connected to the network, and storing the advertising data in an advertising data storage area of a program with an advertising display function;
An advertisement display means for displaying advertisement data on the display unit at a timing set in advance in accordance with an operation status of the predetermined program after the predetermined program executed on the information processing terminal is started;
It may be a program with an advertisement display function for realizing the above.

  As a result, since the advertisement data downloaded from the site on the network is stored in the application incorporated in the information processing terminal, the advertisement data to be displayed in the information processing terminal is not stored as described above. The situation can be suppressed and advertisements can be displayed efficiently.

  Further, since the application operates so that the advertisement data is stored in the area for storing the formed advertisement data in the application, the advertisement data is downloaded from the advertisement distribution server on the network, and the information processing device is set at a preset timing. Is displayed. Therefore, since new advertisement data is constantly updated, advertisement data appropriately corresponding to the time and time zone can be displayed on the information processing terminal, and the advertisement efficiency can be further improved.

  The timing at which the advertisement data is displayed on the information processing terminal described above may be during the start of a predetermined program. Further, when a predetermined program installed in the information processing terminal is a program that realizes a function of communicating with a predetermined service providing server on the network, the predetermined information program is operated and the information processing terminal provides the service. It is desirable to be when communicating with the server and waiting for a response from the service providing server.

  Thus, by displaying while the program is running, the user's waiting time can be effectively used for displaying advertisements, and the efficiency of displaying advertisements can be improved. The unpleasant feeling that an advertisement is frequently displayed can be suppressed. Furthermore, when an application is connected to the network and an advertisement is displayed when waiting for a response from another service providing server, the processing load is not particularly imposed on the information processing terminal. It is possible to display advertisements without adding a large amount, and it is possible to further improve the efficiency of advertisement display.

  Here, in the above description, the advertisement data is displayed at a timing set in advance according to the operation status of a predetermined program that operates on the information processing terminal. In particular, the advertisement display function according to the present invention. The timing may be set according to the operation status of the main processing program for realizing the main functions of the attached program.

That is, the program according to the present invention is a program with an advertisement display function that is executed on an information processing terminal having a display unit,
The program with the advertisement display function includes predetermined advertisement data in advance,
In the information processing terminal,
Main processing means for executing predetermined main processing by the program;
An advertisement display means for displaying the advertisement data on the display unit at a timing set in advance according to the operating state of the main processing means after the main processing means is activated,
It may be a program with an advertisement display function for realizing the above.

In addition to the above configuration, the information processing terminal
An advertisement data acquisition means for acquiring predetermined advertisement data by accessing an advertisement distribution server that distributes predetermined advertisement data connected to the network and acquiring the advertisement data in the program is realized.
An advertisement display means realized in the information processing terminal realizes a function that operates to display advertisement data acquired from the advertisement distribution server on the display unit,
A program with an advertisement display function may be used.

Furthermore, as another configuration, a program with an advertisement display function executed on an information processing terminal having a display unit,
In addition to having an advertisement data storage area for storing predetermined advertisement data in advance,
In the information processing terminal,
An advertisement data acquisition unit that accesses an advertisement distribution server that distributes predetermined advertisement data connected to a network, acquires predetermined advertisement data, and includes the advertisement data in an advertisement data storage area of a program with an advertisement display function;
Main processing means for executing a predetermined main process by the program with an advertisement display function;
An advertisement display means for displaying advertisement data on the display unit at a timing set in advance according to the operating status of the main processing means after the main processing means is activated,
It may be a program with an advertisement display function for realizing the above.

  In the above configuration, the timing at which the advertisement data is displayed may be during the activation of the main processing means, and further, when the main processing means has a function of communicating with a predetermined service providing server on the network. Is preferably when the main processing means operates and the information processing terminal is communicating with the service providing server and is waiting for a response from the service providing server. Even with this configuration, the above-described object can be achieved with the same operations and effects as described above.

  Furthermore, the present invention may be a program distribution server, an information processing terminal, and an advertisement display method configured as described below.

A program distribution server connected to an information processing terminal via a network,
Main processing means for executing a main predetermined process on the information processing terminal, and predetermined advertisement data after the activation of the main processing means at a timing set in advance according to the operation status of the main processing means And a program distribution means for distributing a program for realizing the advertisement display means to be displayed on the display unit to the information processing terminal,
The program distributed by the program distribution unit is a program distribution server that includes advertisement data displayed on the display unit of the information processing terminal in advance by the advertisement display unit realized by the information processing terminal.

A program distribution server connected to an information processing terminal via a network,
Main processing means for executing a main predetermined process on the information processing terminal, and predetermined advertisement data after the activation of the main processing means at a timing set in advance according to the operation status of the main processing means A program distribution unit for distributing a program for realizing the advertisement display unit to be displayed on the display unit to the information processing terminal;
Advertisement data storage means for storing in advance predetermined advertisement data displayed on the display unit of the information processing terminal by the advertisement display means;
With
A program distribution server, wherein the program distribution unit includes a function of including the advertisement data stored in the advertisement data storage unit in the program and distributing the program to the information processing terminal.

In the above configuration, the program distributed by the program distribution means is
An information processing terminal accesses an advertisement distribution server that distributes predetermined advertisement data connected to a network, acquires predetermined advertisement data, and implements an advertisement data acquisition unit that includes the advertisement data in the program,
The advertisement display means realized in the information processing terminal realizes a function that operates to display the advertisement data acquired from the advertisement delivery server on the display unit,
A program distribution server that is a program for

In the above configuration, the program distributed by the program distribution means is
An information processing terminal that accesses a program distribution server connected to a network to acquire predetermined advertisement data and implements advertisement data acquisition means for including the advertisement data in the program,
A program for causing an advertisement display means implemented in an information processing terminal to realize a function that operates to display advertisement data acquired from a program distribution server on a display unit,
The program distribution server reads the advertisement data from the advertisement data storage means for storing the predetermined advertisement data provided in the program distribution server in advance in response to the access by the advertisement data acquisition means realized in the information processing terminal. A program distribution server comprising an advertisement data distribution means for distributing to a program.

A program distribution server connected to an information processing terminal via a network and distributing a program to the information processing terminal,
The information processing terminal accesses an advertisement distribution server that stores predetermined advertisement data connected to the network, acquires the advertisement data stored in the server, and stores the advertisement data in the program distributed from the program distribution server Advertisement data acquisition means to be included in a pre-formed advertisement data storage area, main processing means for executing main predetermined processing, and after activation of the main processing means, depending on the operating status of the main processing means A program distribution server comprising program distribution means for distributing a program for realizing advertisement display means for displaying predetermined advertisement data on a display unit at a preset timing to the information processing terminal.

In the above configuration, the program distributed by the program distribution means is
A program distribution server, which is a program for causing an advertisement display means implemented in an information processing terminal to function to display advertisement data on a display unit during activation of a main processing means.

In the above configuration, the program distributed by the program distribution means is
The main processing means realized in the information processing terminal realizes a function of communicating with a predetermined service providing server on the network,
The advertisement display means implemented in the information processing terminal is allowed to realize a function that operates to display advertisement data on the display unit when the main processing means is communicating with the service providing server and is waiting for a response from the service providing server. A program distribution server that is a program for

An information processing terminal having a display unit,
Main processing means for executing main predetermined processing;
An advertisement display means for displaying predetermined advertisement data on the display unit at a timing set in advance according to the operation status of the main processing means after the activation of the main processing means,
The advertisement data displayed on the display unit by the advertisement display means is data included in a program incorporated in the information processing terminal in order to realize the main processing means and the advertisement display means in the information processing terminal. Information processing terminal.

In the above configuration, the apparatus includes an advertisement data acquisition unit that accesses an advertisement distribution server that distributes predetermined advertisement data connected to the network, acquires the predetermined advertisement data, and includes the advertisement data in the program.
The advertisement display means is an information processing terminal having a function of operating to display advertisement data acquired from the advertisement distribution server on the display unit.

An information processing terminal having a display unit,
Main processing means for executing main predetermined processing;
An advertisement display means for displaying predetermined advertisement data on the display unit at a timing set in advance in accordance with the operation status of the main processing means after the activation of the main processing means;
Access to an advertisement distribution server that distributes predetermined advertisement data connected to the network, obtains predetermined advertisement data, and incorporates the advertisement data into the information processing terminal to realize main processing means and advertisement display means Advertising data acquisition means to be included in the advertising data storage area formed in advance in the program,
With
The advertisement display means is an information processing terminal having a function of operating to display advertisement data acquired from the advertisement distribution server on the display unit.

In the above configuration, the advertisement display means has a function of operating to display advertisement data on the display unit during activation of the main processing means.
In the above configuration, the main processing means has a function of communicating with a predetermined service providing server on the network,
The advertisement display means is an information processing terminal having a function of operating to display advertisement data on the display unit when the main processing means is communicating with the service providing server and is waiting for a response from the service providing server.

The main processing step in which the information processing terminal mainly executes a predetermined processing, and the predetermined advertisement after the main processing step starts operation and at a timing set in advance according to the operation status of the main processing step An advertisement display method comprising: an advertisement display process for displaying data on a display unit,
An advertisement display method in which an advertisement display step displays advertisement data included in advance in a program incorporated in an information processing terminal in order to realize a main processing step and the advertisement display step.

In the above configuration, before the main processing step and the advertisement display step, the information processing terminal accesses the advertisement distribution server that distributes the predetermined advertisement data connected to the network to acquire the predetermined advertisement data, and the advertisement data With an advertising data acquisition process to include
An advertisement display method in which an advertisement display step operates to display advertisement data acquired from an advertisement distribution server on a display unit.

The main processing step in which the information processing terminal mainly executes a predetermined processing, and the predetermined advertisement after the main processing step starts operation and at a timing set in advance according to the operation status of the main processing step An advertisement display method comprising: an advertisement display process for displaying data on a display unit,
Before the main processing step and the advertisement display step, the information processing terminal accesses the advertisement distribution server that distributes the predetermined advertisement data connected to the network to acquire the predetermined advertisement data, and the advertisement data is used as the main processing step. And an advertisement data acquisition process included in a program incorporated in the information processing terminal to realize the advertisement display process,
An advertisement display method in which an advertisement display step displays advertisement data included in a program on a display unit.

  In the above configuration, the advertisement display process operates so as to display advertisement data on the display unit during operation preparation of the main processing process.

  In the above configuration, the main processing step includes a step of communicating with a predetermined service providing server on the network, and the advertisement display step is in communication with the service providing server in the main processing step, and from the service providing server. An advertisement display method that operates to display advertisement data on a display unit when waiting for a response.

  Even if it is the said structure, it acts similarly to the above and can achieve the objective of this invention mentioned above.

  Since the present invention is configured and functions as described above, according to this, the advertisement data embedded in the application beforehand or the advertisement data downloaded and embedded in the application can be arbitrarily determined after execution of the application. By displaying at the timing, advertisement data that should always be displayed is prepared, and furthermore, since the advertisement data is not downloaded and acquired separately, the advertisement data can be displayed quickly and reliably It is possible to improve the efficiency of advertisement display while suppressing the troublesomeness at the time of advertisement display.

  The advertisement display program according to the present invention includes advertisement data in advance, or forms a storage area for storing advertisement data, and the advertisement data is acquired from another server and stored in the area, Display advertisement data on the information processing terminal at a timing set according to the operation status of the specific program, such as when the program starts on the information processing terminal or when waiting for a response from another computer on the network, That's it. Hereinafter, the configuration of an information processing terminal in which the above program is incorporated, a program distribution server that distributes the program, and an advertisement distribution server that distributes advertisement data to the information processing terminal will be described in detail in the embodiments.

  A first embodiment of the present invention will be described with reference to FIGS. FIG. 1 is a block diagram showing an outline of a system configuration via a network in the present invention. FIG. 2 is a functional block diagram showing the configuration of the user terminal. 3 to 5 are diagrams for explaining the operation of the present invention.

(overall structure)
The overall system configuration in the present invention will be described. User terminals (1, 2, 3, etc.) and the program distribution server 4 are connected via the network N, and web servers (5, 6, 7, etc.) are also connected via the network N. ing. Then, the user terminals 1, 2, and 3 download the advertisement display program according to the present invention from the program distribution server 4 and incorporate it into the terminal, thereby displaying the advertisement on the terminal. Hereinafter, the configuration of each of the computers 1 to 7 will be described in detail. The user terminal will be described with reference to 1 and the web server will be described with reference to 5 as a representative.

(Program distribution server)
First, the program distribution server 4 will be described. The server 4 is a general server computer having a CPU, a memory, a hard disk, a communication function, and the like. A site is established that distributes an advertisement display program (application) that is connected to the network N and is always accessible from other computers (such as the user terminal 1) on the network.

  As will be described later, the advertisement display program is incorporated in the user terminal 1, thereby causing the CPU of the user terminal 1 to execute a main processing unit that executes a predetermined main process, and after starting the main processing unit. The advertisement display unit that displays advertisement data at a preset timing according to the operation status of the main processing unit and the server that distributes predetermined advertisement data connected to the network N are accessed to This is a program for building an advertisement data acquisition unit that acquires advertisement data and includes the advertisement data in the program. That is, programs for realizing each processing unit are combined. However, the functions realized in the user terminal 1 by the program are not limited to those described above, and the functions of the program will be described in detail when the user terminal 1 is described later or when the operation is described.

  The main processing of the advertisement display program, that is, the function of the main processing unit, is the web server 5 that opens the website when accessing various websites opened on the network N. It is a function to communicate, and functions as an application for browsing a website called a browser. However, the function of the main processing unit is not limited to the above function.

  In this advertisement display program, an advertisement data storage area is formed in advance, and predetermined advertisement data is stored before being distributed to the user terminal 1. This advertisement data is provided in various sizes and data formats corresponding to each device and model of the user terminal 1, and a program (of course, a program is also included) containing advertisement data according to the user terminal 1 that has accessed. , Described in executable code corresponding to the device and model).

  Of the programs, the program constituting the advertisement display unit is set with a timing for displaying the advertisement data on the information processing terminal 1 in conjunction with the processing status of the main processing unit. For example, when the main processing unit is activated, when the main processing unit communicates with the web server and waits for a response from the web server. However, the timing for displaying the advertisement data is not limited to the above case.

(User terminal)
Next, the user terminal 1 will be described. The user terminal 1 is a terminal possessed by a general user, and is a mobile phone in this embodiment. However, the user terminal 1 is not limited to a mobile phone, and may be a portable information processing terminal such as a personal computer or a PDA. Further, it is not limited to being connectable to a network (Internet) by wireless communication, and may be connected by wire. Furthermore, it may be a stand-alone computer that is not connected to the network and in which the above-described program with an advertisement display function is incorporated.

  A user terminal 1 that is a mobile phone includes a CPU (11) that is a calculation unit having a predetermined processing capacity, a memory (21) that is a storage unit having a predetermined storage capacity, and a communication unit ( 13), a display unit (14) such as a display, and although not shown, it has functions of a general mobile phone such as operation buttons.

  The user terminal 1 has a basic communication function, and a communication processing unit 11a is constructed in the CPU (11). By this communication processing unit 11a, it is possible to connect to the Internet network (network N) via the communication unit 13 and download the advertisement display program from the program distribution server 4. The downloaded program 12A is stored in the memory 12 in the mobile phone 1.

  The advertisement display program 12A includes a main processing program unit 12a, an advertisement display program unit 12b, an advertisement data acquisition program unit 12c, and an advertisement data storage area 12d. When the main processing program unit 12a is read and executed by the CPU (11), the main processing unit 11c is constructed in the CPU (11). Similarly, the advertisement display program part 12b and the advertisement data acquisition part 11b are constructed in the CPU (11) by the advertisement display program part 12b and the advertisement data acquisition program 12c, respectively. That is, each processing unit 11b, 11c, 11d in the dotted line area indicated by reference numeral 11A in the CPU (11) is constructed in the mobile phone 1 by the advertisement display program downloaded from the program distribution server 4.

  The advertisement data storage area 12d stores predetermined advertisement data included in the advertisement display program 12A before being downloaded in advance. Such advertisement data is an advertisement provided by a company that operates the program distribution server 4 or an advertisement of another company. However, the advertisement data is not necessarily stored in the advertisement data storage area 12d. The advertisement data acquired from another web server (not shown) in the advertisement data acquisition unit 11b described later may be stored later.

  Here, the processing units 11b, 11c, and 11d constructed in the CPU (11) will be described in detail below. First, in the present embodiment, the main processing unit 11c accesses the website established by the web server 5 as described above, and browses the content on the website and communicates with the web server 5. have. The application is activated when the user accesses the Internet with the mobile phone 1. However, the function of the main processing unit 11b is not limited to the above function. For example, it may have a function for executing a game.

  The advertisement display unit 11d is an application that is activated on the mobile phone 1 integrally with the main processing unit 11c, and a memory is displayed on the display 14 of the mobile phone 1 according to the operation status of the main processing unit 11c. It operates to display the advertisement data stored in the advertisement data storage area 12d. Particularly in the present embodiment, when the advertisement display program 12A is activated, this advertisement display function portion is activated prior to the main processing section 11c. However, this is because each processing unit is described in the same application, and the advertisement display program 12A is started simultaneously.

  The display timing of the advertisement data is set in advance, and in this embodiment, when the application that is the main processing unit 11c is activated, in other words, during the preparation of the operation of the application by the main processing unit 11c. is there. The main processing unit 11c is accessing the web server 5 on the network N, and the main processing unit 11c (mobile phone 1) is waiting for a response from the web server 5. Therefore, the advertisement display unit 11d monitors the operating status of the main processing unit 11c. The display timing is not limited to the above timing, and other timings may be set. For example, when the processing by the main processing unit 11d ends.

  Further, the advertisement data acquisition unit 11b operates at regular time intervals during execution of the program, accesses the program distribution server 4, and receives new advertisement data from the server 4. The received advertisement data is stored in the advertisement data storage area 12d and displayed on the display unit 14 by the advertisement display unit 11d.

(Web server)
Next, the web server 5 will be described. The web server 5 is a website that exists in large numbers on the network N. In this embodiment, the web server 5 is a site that provides various search services. For example, among web sites established on the Internet, a web server 5 equipped with a search engine capable of searching a site registered in a site providing a search service by category or by keyword is established. It is a site.

  The web server 5 is a site that is accessed by a general user via the mobile phone that is the user terminal 1, and is a site that responds to access and data transmission from the mobile phone. The web server 5 is established and the sites accessed by the mobile phone 1 include a site for searching and booking a plan from a travel agency, a site for searching for a book and a purchasing service, etc. It may be a site that provides any service. However, the web server 5 in the present invention is not limited to a server that has established a website as described above. For example, a server such as a proxy server that the user terminal 1 uses as a communication path may be used, that is, a service providing server that provides a predetermined service that is accessed when the user terminal 1 connects to the Internet. Any server that responds to the user terminal 1 with respect to access may be used.

(network)
The network N is the Internet that performs communication using a communication protocol such as TCP / IP protocol using a wireless communication line, a dedicated line, or the like. However, it may be an intranet that operates only within a specific company, or a specific network that communicates using a protocol other than TCP / IP.

(Operation)
Next, the operation in this embodiment will be described with reference to FIGS. Here, FIG. 3 is a flowchart showing an operation of displaying an advertisement by the user terminal 1, and FIG. 4 shows an operation when newly acquiring advertisement data. FIG. 5 is a sequence diagram showing the operation of the entire network. These will be described simultaneously.

  Note that, as described above, in this embodiment, the user terminal 1 is a mobile phone, and the main function of the program with an advertisement display function executed on the mobile phone is to access the website and browse the content, and Suppose that it is a function to communicate with a web application as content. In addition, the website accessed by the mobile phone 1 is a search site.

  First, the mobile phone 1 requests a program, which is a website browsing tool with an advertisement display function (for example, an application called a browser), by accessing the program distribution server 4 (step A1 in FIG. 3, step in FIG. 5). S1). At this time, access to the program distribution server 4 is based on the function of the communication processing unit 11a incorporated in the CPU (11) of the mobile phone 1 in advance. Then, the program distribution server 4 transmits a program with an advertisement display function in which advertisement data of a predetermined company is included in advance to the mobile phone 1 (step S2 in FIG. 5). Then, the cellular phone 1 that has received this stores the program in the memory 12 and performs an incorporation process so that it can be executed on the cellular phone 1 as necessary (step A3 in FIG. 3).

  Subsequently, the downloaded application with the advertisement display function is used by the mobile phone 1 to access the web server 5 that has established the search site. Therefore, a main processing program for browsing the website is started (step A3 in FIG. 3). Then, at the same time as the main processing program 12a is activated, the advertisement display program 12b is activated. At this time, since the advertisement display program has a smaller data capacity, it starts up first. Then, while the main processing program 12a is being prepared for execution, that is, while it is being activated (affirmative determination in step A4 in FIG. 3), the advertisement data storage area 12d is displayed by the advertisement display unit 11d by the advertisement display program 12b that has started up first. The advertisement data is read out, and the advertisement data is displayed on the display unit 14 which is the display of the mobile phone 1 (step A5 in FIG. 3 and step S3 in FIG. 5). Then, when the start of the main processing program ends and becomes executable, the advertisement display ends (No determination in step A4 in FIG. 3).

  Subsequently, the mobile phone 1 accesses the search site (web server 5) (step A6 in FIG. 3, step S4 in FIG. 5). Then, until the contents (HDML file, HTML file, etc.) of the top page of the search site are transmitted to the mobile phone 1, that is, when waiting for a response from the web server 5 (step A7 in FIG. 3). In the same manner as described above, the advertisement display unit 11d reads the advertisement data in the advertisement data storage area 12d and displays the advertisement data on the display unit 14 that is a display of the mobile phone 1 (see FIG. 3 step A8, step S5 in FIG. 5). Then, all the contents as response data are transmitted from the web server 5 (negative determination in step A7 in FIG. 3, step S6 in FIG. 5), and when the response is not waited, the advertisement display ends (step in FIG. 5). S7).

  Thereafter, the search service of a certain site is used on the search site accessed by the mobile phone 1 (No determination in step A9 in FIG. 3). At this time, the mobile phone 1 inputs a predetermined search keyword on the content of the displayed search site, and transmits the keyword to the web server 5. Then, a search process is performed in the web server 5, and during that time, the mobile phone 1 waits for a response from the search site (affirmative determination in step A <b> 7 in FIG. 3). During this time, the advertisement data is displayed on the display unit 14 of the mobile phone 1 as described above (step A8 in FIG. 3), and when the response data that is the search result returns, the advertisement display ends.

  Next, an operation for updating advertisement data will be described. As described above, when an application with an advertisement display function is activated and a certain time has elapsed (positive determination in step B1 and positive determination in step B2 in FIG. 4), acquisition of advertisement data that is a part of the application The section 11b automatically accesses the program distribution server 4 (step B3 in FIG. 4) and requests advertisement data (step B4 in FIG. 4 and step S8 in FIG. 5). The address of the program distribution server 4 and the time interval for acquiring the advertisement data are described in advance in the advertisement data acquisition program 12c and set by the advertisement data acquisition unit 11b.

  In response to this, the advertisement data is transmitted from the program distribution server 4 to the mobile phone 1 (step S9 in FIG. 5). The mobile phone 1 receives the advertisement data and stores it in the advertisement data storage area 12d in the memory 12 (step 5 in FIG. 4 and step S10 in FIG. 5). At this time, the advertisement data coexists with the previous one. However, since the capacity of the advertisement data storage area 12d is limited, when the allowable amount is exceeded, the advertisement data with the oldest acquisition date is deleted in order.

  Thereafter, as described above, when a predetermined search keyword is input to the search site and a search request is made (step S11 in FIG. 5), search processing is performed in the web server 5, and a response from the server 5 is received. Advertisement data is displayed on the mobile phone 1 in the waiting state (step S12 in FIG. 5). At this time, the displayed advertisement data is the advertisement data with the latest creation date. Thereafter, when the response data as a search result returns (step S13 in FIG. 5), the advertisement display ends (step S14 in FIG. 5).

  In this way, since the mobile phone 1 incorporates an application including advertisement data in advance, some advertisement data is displayed at a preset timing, thereby improving the efficiency of the advertisement effect. be able to. In particular, when the user cannot perform other operations on the mobile phone 1, such as during application startup processing or when waiting for a response from a website, that is, waiting for processing by the mobile phone 1. By displaying the advertisement data when it is time, the operation by the user is not hindered. Therefore, the advertisement can be displayed without giving the user unpleasant feeling. And during such a waiting time by the mobile phone 1, the user also looks at the icon displayed on the display unit 14 in order to perform the next operation or to see the response result from the website, The probability that the displayed advertisement data is browsed by the user is increased, and the advertisement efficiency can be improved. Furthermore, when waiting for a response from the website, the mobile phone 1 does not execute other processes, so that it can display advertisements without significantly increasing the processing load on the mobile phone 1. it can. Further, by updating the advertisement data to the latest one, the advertisement data appropriately corresponding to the time and the time zone can be displayed on the information processing terminal, and the advertisement efficiency can be further improved.

  Next, a second embodiment of the present invention will be described with reference to FIGS. FIG. 6 is a block diagram showing the configuration of the network system. FIG. 7 is a sequence diagram showing an operation according to the present invention.

(Constitution)
First, the present embodiment employs substantially the same configuration as that of the first embodiment, but an advertisement distribution server 8 that distributes predetermined advertisement data is connected to the network N. The advertisement distribution server 8 has substantially the same function as the function of distributing advertisement data by the program distribution server 4 described above. Accordingly, the advertisement data acquisition unit 11b built in the mobile phone that is the user terminal 1 accesses the advertisement distribution server 8 at a preset timing and acquires advertisement data. Therefore, the address of the advertisement distribution server 8 is set in advance in the advertisement data acquisition unit 11b (advertisement data acquisition program).

  Further, the program distribution server 4 in the present embodiment does not store a program including advertisement data in advance, but stores a program in which an advertisement data storage area formed in the program is empty. . And when distributing a program to the user terminal 1, the structure which stores the advertisement data corresponding to this time, a time zone, etc. in an advertisement data storage area, and distributes a program is taken. The advertisement data stored in the program is stored in the advertisement data storage unit stored in advance in the program distribution server 4. However, at the time of program distribution, advertisement data may be acquired from a server on another network and included in the distributed program. By doing in this way, the advertisement data stored at the time of program distribution can also be made into the content appropriately corresponding to the time, the time zone, etc., and the advertising efficiency can be improved.

(Operation)
Next, the operation in this embodiment will be described with reference to FIG. First, the mobile phone 1 which is a user terminal accesses the program distribution server 4 and requests a program which is a website browsing tool with an advertisement display function (for example, an application called a browser) (step S21). At this time, access to the program distribution server 4 is based on the function of the communication processing unit 11a incorporated in the CPU (11) of the mobile phone 1 in advance. Then, the program distribution server 4 inserts the currently prepared advertisement data into the advertisement data storage area of the program to distribute (step S22), and transmits the program to the mobile phone 1 (step S23). For example, when the current season is summer, the content of the advertisement data is advertisement data for summer clothes, and is an advertisement provided by a clothes manufacturer. Then, the cellular phone 1 that has received this stores the program in the memory 12 and performs an incorporation process so that the program can be executed on the cellular phone 1 as necessary.

  Subsequently, the downloaded application with the advertisement display function is used by the mobile phone 1 to access the web server 5 that has established the search site. Therefore, a main processing program for browsing the website is activated. Then, the main processing program 12a is activated. During this activation, the advertisement display unit 11d reads the advertisement data in the advertisement data storage area 12d, and the advertisement data is the display of the mobile phone 1. It is displayed on the display unit 14 (step S24). Then, when the start of the main processing program ends and becomes executable, the advertisement display ends.

  Subsequently, the mobile phone 1 accesses the search site (web server 5) (step S25). Then, until the content (HDML file, HTML file, etc.) of the top page of the search site is transmitted to the mobile phone 1, that is, when waiting for a response from the web server 5, the advertisement data is stored in the mobile phone 1. It is displayed on the display unit 14 which is a display (step S26). Then, all the content as response data is transmitted from the web server 5 (step S27), and when the response is not waited, the advertisement display ends (step S28). When using the search service on the accessed search site, advertisement data will be displayed in the same way as above even when a predetermined search keyword is entered and a response from the search site is awaited. When the response data that is the search result returns, the advertisement display ends.

  Thereafter, when a certain time has elapsed, the advertisement data acquisition unit 11b automatically accesses the advertisement distribution server 8 to request advertisement data (step S29). The address of the advertisement distribution server 8, the time interval for acquiring advertisement data, and the like are described in advance in the advertisement data acquisition program 12c, and are set by the advertisement data acquisition unit 11b.

  In response to this, the advertisement distribution server 8 prepares appropriate advertisement data for the current season and time, and transmits the advertisement data to the mobile phone 1 (step S30). The mobile phone 1 receives the advertisement data and stores it in the advertisement data storage area 12d in the memory 12 (step S31).

  Thereafter, as described above, when a predetermined search keyword is input to the search site and a search request is made (step S32), a search process is performed in the web server 5 and a response from the server 5 is awaiting. Advertisement data is displayed on the mobile phone 1 (step S33). Then, when the response data that is the search result returns (step S34), the advertisement display ends (step S35).

  In this way, the advertisement data is always updated to the latest one, so that the advertisement data appropriately corresponding to the time and time zone can be displayed on the information processing terminal, further improving the advertising efficiency Can be achieved.

  The program distribution server 4 may distribute a program with an advertisement display function in which no advertisement data is inserted. In such a case, the user terminal 1 on which the program is started immediately accesses the program distribution server 4 or the advertisement distribution server 8 that distributes the advertisement data, acquires the advertisement data, and stores it in the advertisement data storage area. To do. As a result, the advertisement data is stored in the program, and the advertisement can always be displayed, so that the advertisement can be displayed more efficiently.

  Here, in the above, the case where the start time of the main processing unit 11c of the program with an advertisement display function or the waiting time for a response during communication is illustrated as the timing for displaying the advertisement data. However, the timing is not necessarily limited to this timing. It may be displayed at any timing. Moreover, the program with the advertisement display function does not include a main processing unit that communicates with the website, and the program with the advertisement display function displays the advertisement data according to the operation status of the other program incorporated in the user terminal 1. You may set to do. For example, the advertisement display unit 11d, which is a program with an advertisement display function, monitors the operating status of other programs in the user terminal 1, and waits for a response when the other programs are started or when other programs communicate. Advertising data may be displayed at such timing.

  The program according to the present invention can be incorporated into an information processing terminal such as a mobile phone, can be distributed from a server computer on a network, and exhibits an advertising effect when the user uses the terminal. Therefore, it can be used industrially.

1 is a block diagram showing an outline of a system configuration via a network in Embodiment 1. FIG. It is a functional block diagram which shows the structure of the user terminal in Example 1. FIG. It is a flowchart which shows the operation | movement at the time of the advertisement display by the user terminal in Example 1. FIG. It is a flowchart which shows the operation | movement at the time of the advertisement data acquisition by the user terminal in Example 1. FIG. It is a sequence diagram which shows operation | movement of the whole system via the network in Example 1. FIG. It is a block diagram which shows the outline of the system configuration via the network in Example 2. FIG. FIG. 10 is a sequence diagram illustrating an operation of the entire system via a network in the second embodiment.

Explanation of symbols

1, 2, 3 User terminal (information processing terminal)
4 Program distribution servers 5, 6, 7 Web server (service provision server)
8 Advertisement distribution server 14 Display unit 11b Advertisement data acquisition unit 11c Main processing unit 11d Advertisement display unit 12d Advertisement data storage area N Network

Claims (27)

A program with an advertisement display function executed on an information processing terminal having a display unit,
The program with the advertisement display function includes predetermined advertisement data in advance,
In the information processing terminal,
An advertisement display means for displaying the advertisement data on the display unit at a timing set in advance in accordance with an operating state of the predetermined program after the predetermined program executed on the information processing terminal is started;
A program with an advertisement display function to achieve the above. In the information processing terminal,
An advertisement data acquisition unit that accesses an advertisement distribution server that distributes predetermined advertisement data connected to a network, acquires predetermined advertisement data, and includes the advertisement data in the program with the advertisement display function is realized.
Realizing a function of operating the advertisement display means implemented in the information processing terminal to display the advertisement data acquired from the advertisement distribution server on the display unit;
A program with an advertisement display function according to claim 1. A program with an advertisement display function executed on an information processing terminal having a display unit,
In addition to having an advertisement data storage area for storing predetermined advertisement data in advance,
In the information processing terminal,
An advertisement data acquisition means for acquiring predetermined advertisement data by accessing an advertisement distribution server that distributes predetermined advertisement data connected to a network, and storing the advertisement data in an advertisement data storage area of the program with the advertisement display function;
An advertisement display means for displaying the advertisement data on the display unit at a timing set in advance in accordance with an operating state of the predetermined program after the predetermined program executed on the information processing terminal is started;
A program with an advertisement display function to achieve the above. Causing the advertisement display means implemented in the information processing terminal to realize a function of operating to display the advertisement data on the display unit during the startup of the predetermined program;
A program with an advertisement display function according to claim 1, 2 or 3. A program for realizing a function of a predetermined program executed on the information processing terminal communicating with a predetermined service providing server on a network,
In the advertisement display means realized in the information processing terminal, when the predetermined program operates and the information processing terminal is communicating with the service providing server and is waiting for a response from the service providing server, Realizing a function to display the advertisement data on the display unit;
A program with an advertisement display function according to claim 1, 2, 3 or 4. A program with an advertisement display function executed on an information processing terminal having a display unit,
The program with the advertisement display function includes predetermined advertisement data in advance,
In the information processing terminal,
Main processing means for executing a predetermined process by the program;
An advertisement display means for displaying the advertisement data on the display unit at a timing set in advance in accordance with an operating state of the main processing means after the main processing means is activated.
A program with an advertisement display function to realize In the information processing terminal,
An advertisement data acquisition means for acquiring predetermined advertisement data by accessing an advertisement distribution server that distributes predetermined advertisement data connected to a network, and including the advertisement data in the program is realized.
Realizing a function of operating the advertisement display means implemented in the information processing terminal to display the advertisement data acquired from the advertisement distribution server on the display unit;
A program with an advertisement display function according to claim 6. A program with an advertisement display function executed on an information processing terminal having a display unit,
In addition to having an advertisement data storage area for storing predetermined advertisement data in advance,
In the information processing terminal,
An advertisement data acquisition unit that accesses an advertisement distribution server that distributes predetermined advertisement data connected to a network, acquires predetermined advertisement data, and includes the advertisement data in an advertisement data storage area of the program with the advertisement display function;
Main processing means for executing a predetermined main process by the program with the advertisement display function;
An advertisement display means for displaying the advertisement data on the display unit at a timing set in advance in accordance with an operating state of the main processing means after the main processing means is activated;
A program with an advertisement display function to realize Causing the advertisement display means implemented in the information processing terminal to realize a function of operating to display the advertisement data on the display unit during activation of the main processing means;
A program with an advertisement display function according to claim 6, 7 or 8. The main processing means executed on the information processing terminal is allowed to realize a function of communicating with a predetermined service providing server on the network,
In the advertisement display means realized in the information processing terminal, when the main processing means operates and the information processing terminal is communicating with the service providing server and is waiting for a response from the service providing server, Realizing a function to display the advertisement data on the display unit;
The program with an advertisement display function according to claim 6, 7, 8, or 9. A program distribution server connected to an information processing terminal via a network,
Main processing means for executing predetermined main processing in the information processing terminal, and predetermined advertisement data at a timing set in advance according to the operating status of the main processing means after the main processing means is started And a program distribution means for distributing the program for realizing the advertisement display means for displaying the information to the information processing terminal,
The program distributed by the program distribution unit is a program that includes in advance the advertisement data displayed on the display unit of the information processing terminal by the advertisement display unit realized by the information processing terminal.
A program distribution server characterized by the above. A program distribution server connected to an information processing terminal via a network,
Main processing means for executing predetermined main processing in the information processing terminal, and predetermined advertisement data at a timing set in advance according to the operating status of the main processing means after the main processing means is started A program distribution means for distributing a program for realizing the advertisement display means for displaying the information to the information processing terminal,
Advertisement data storage means for storing in advance predetermined advertisement data displayed on the display unit of the information processing terminal by the advertisement display means;
With
The program distribution server, wherein the program distribution unit includes a function of including the advertisement data stored in the advertisement data storage unit in the program and distributing the program to the information processing terminal. The program distributed by the program distribution means is:
Implementing an advertisement data acquisition unit that accesses the information processing terminal to an advertisement distribution server that distributes predetermined advertisement data connected to a network, acquires predetermined advertisement data, and includes the advertisement data in the program ,
Realizing the function of operating the advertisement display means implemented in the information processing terminal to display the advertisement data acquired from the advertisement distribution server on the display unit;
The program distribution server according to claim 11, wherein the program distribution server is a program for the above. The program distributed by the program distribution means is:
The information processing terminal accesses the program distribution server connected to the network to acquire predetermined advertisement data, implements advertisement data acquisition means for including the advertisement data in the program,
A program for causing the advertisement display means implemented in the information processing terminal to realize a function that operates to display advertisement data acquired from the program distribution server on the display unit,
The program distribution server reads advertisement data from an advertisement data storage unit that stores predetermined advertisement data provided in advance in the program distribution server in response to access by the advertisement data acquisition unit realized in the information processing terminal. The program distribution server according to claim 11, further comprising advertisement data distribution means for distributing to an information processing terminal. A program distribution server connected to an information processing terminal via a network and distributing a program to the information processing terminal,
The information processing terminal accesses an advertisement distribution server that stores predetermined advertisement data connected to the network, acquires the advertisement data stored in the server, and distributes the advertisement data from the program distribution server. In addition, the advertisement data acquisition means to be included in the advertisement data storage area formed in advance in the program, the main processing means for executing the main predetermined processing, and the main processing means A program distribution means for distributing a program for realizing advertisement display means for displaying predetermined advertisement data on the display unit at a timing set in advance according to an operation status to the information processing terminal. A program distribution server characterized. The program distributed by the program distribution means is:
A program that causes the advertisement display means implemented in the information processing terminal to realize a function that operates to display the advertisement data on the display unit during activation of the main processing means.
16. The program distribution server according to claim 11, 12, 13, 14, or 15. The program distributed by the program distribution means is:
The main processing means implemented in the information processing terminal realizes a function of communicating with a predetermined service providing server on the network,
The advertisement display means implemented in the information processing terminal displays the advertisement data on the display unit when the main processing means is communicating with the service providing server and is waiting for a response from the service providing server. It is a program for realizing the function that operates,
The program delivery server according to claim 11, 12, 13, 14, 15, or 16. An information processing terminal having a display unit,
Main processing means for executing main predetermined processing;
An advertisement display means for displaying predetermined advertisement data on the display unit at a timing set in advance in accordance with the operation status of the main processing means after the activation of the main processing means,
The advertisement data displayed on the display unit by the advertisement display means is included in a program incorporated in the information processing terminal to realize the main processing means and the advertisement display means in the information processing terminal. Data
An information processing terminal comprising: Access to an advertisement distribution server that distributes predetermined advertisement data connected to a network, acquires predetermined advertisement data, and includes advertisement data acquisition means for including the advertisement data in the program,
The advertisement display means has a function of operating to display advertisement data acquired from the advertisement distribution server on the display unit.
The information processing terminal according to claim 18. An information processing terminal having a display unit,
Main processing means for executing main predetermined processing;
An advertisement display means for displaying predetermined advertisement data on the display unit at a timing set in advance in accordance with the operating state of the main processing means after the activation of the main processing means;
Access to an advertisement distribution server that distributes predetermined advertisement data connected to the network, acquires predetermined advertisement data, and stores the advertisement data in the information processing terminal in order to realize the main processing means and the advertisement display means Advertisement data acquisition means to be included in an advertisement data storage area formed in advance in an embedded program;
With
The advertisement display means has a function of operating to display advertisement data acquired from the advertisement distribution server on the display unit.
An information processing terminal characterized by that. The advertisement display means has a function of operating to display the advertisement data on the display unit during activation of the main processing means.
The information processing terminal according to claim 18, 19 or 20. The main processing means has a function of communicating with a predetermined service providing server on the network,
The advertisement display means has a function of operating to display the advertisement data on the display unit when the main processing means is communicating with the service providing server and is waiting for a response from the service providing server.
The information processing terminal according to claim 18, 19, 20, or 21. The main processing step in which the information processing terminal mainly executes a predetermined processing, and the predetermined advertisement after the main processing step starts operation and at a timing set in advance according to the operation status of the main processing step An advertisement display method comprising: an advertisement display step of displaying data on the display unit,
The advertisement display step displays on the display unit advertisement data included in advance in a program incorporated in the information processing terminal in order to realize the main processing step and the advertisement display step.
An advertisement display method characterized by the above. Prior to the main processing step and the advertisement display step, the information processing terminal obtains predetermined advertisement data by accessing an advertisement distribution server that distributes predetermined advertisement data connected to a network, and In addition to providing an advertisement data acquisition process to be included in the program,
The advertisement display step operates to display the advertisement data acquired from the advertisement distribution server on the display unit;
The advertisement display method according to claim 23. The main processing step in which the information processing terminal mainly executes a predetermined processing, and the predetermined advertisement after the main processing step starts operation and at a timing set in advance according to the operation status of the main processing step An advertisement display method comprising: an advertisement display step of displaying data on the display unit,
Prior to the main processing step and the advertisement display step, the information processing terminal obtains predetermined advertisement data by accessing an advertisement distribution server that distributes predetermined advertisement data connected to a network, and In addition to providing an advertisement data acquisition step to be included in a program incorporated in the information processing terminal to realize the main processing step and the advertisement display step,
The advertisement display step displays the advertisement data included in the program on the display unit.
An advertisement display method characterized by the above. The advertisement display step operates to display the advertisement data on the display unit during operation preparation of the main processing step.
26. The advertisement display method according to claim 23, 24 or 25. The main processing step includes a step of communicating with a predetermined service providing server on the network,
The advertisement display step operates to display the advertisement data on the display unit when waiting for a response from the service providing server while communicating with the service providing server in the main processing step.
27. The advertisement display method according to claim 23, 24, 25 or 26.

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