JP2004101573A - Sales advertisement system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To make it possible to easily alter sales advertisement operation provided to a customer so as to easily perform sales advertisement with flexibility. <P>SOLUTION: The sales advertisement system comprises a sales advertisement performing device 14 for carrying out sales advertisement operation to customers 22 through contact channels 15, a sales advertisement planning device 26 for storing sales advertisement planning data, and a sales process component 25 for making the sales advertisement performing device 14 carry out a prescribed sales advertisement operation, and the sales advertisement operation can be altered by changing the correlation between the sales advertisement planing data and the sales process component 25. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a sales promotion system.
[0002]
[Prior art]
Conventionally, when a customer of a financial institution such as a bank, a shinkin bank, a post office, and a consumer finance company conducts financial transactions such as deposits, withdrawals, transfers, balance inquiries, etc. When an automatic transaction device such as an ATM (Automatic Teller Machine) or a CD (Cash Dispenser) is used, the automatic transaction device is displayed on a display screen or a transaction statement of the automatic transaction device. In addition to information on financial transactions, such as instructions on the operation method and the transaction amount, a message for selling goods and services from the financial institution to the customer, and sales promotion information such as advertisements are displayed or printed sales. An advertising system is provided.
[0003]
FIG. 2 is a diagram showing a configuration of a conventional sales promotion system.
[0004]
In the figure, reference numeral 110 denotes a sales promotion system, and reference numeral 115 denotes a contact channel, such as an automatic transaction device, which is provided in a branch office of a financial institution and is operated by a customer 122 of the financial institution visiting the store. Reference numeral 114 denotes a sales promotion execution device for distributing sales promotion information such as a message or advertisement for selling a product or service to the contact channel 115 of the sales office, and is connected to the customer database 111. The sales promotion apparatus 114 is connected via a network 116 to each of the contact channels 115 provided in each sales office.
[0005]
Here, when the customer 122 who visits the business office performs a financial transaction by inserting a card such as a cash card into a card handling unit (not shown) of the contact channel 115, the contact channel 115 is moved to a magnetic stripe or the like of the card. The identification information for identifying the customer 122 such as the stored customer ID is read, and the identification information is transmitted to the sales promotion execution device 114 via the network 116. Then, the sales promotion apparatus 114 accesses the customer database 111, searches for customer information such as the occupation type and income of the customer 122 based on the received identification information, and sells the sales corresponding to the searched customer information. Extract advertising information. The sales promotion information includes a plurality of types of programs incorporated in the sales promotion execution device 114, and the sales promotion execution device 114 extracts the type of sales promotion information corresponding to the searched customer information. .
[0006]
Then, the extracted sales promotion information is transmitted from the sales promotion apparatus 114 to the contact channel 115 via the network 116. Subsequently, the sales promotion information is displayed or printed on the display screen or the transaction statement of the contact channel 115 in addition to the information on the financial transaction such as the instruction of the operation method of the contact channel 115 and the transaction amount. For example, the customer 122 operates a contact channel 115, which is an automatic transaction device in a bank, performs a balance inquiry, and when the operation is completed, the display screen indicates "In our bank, a new XX service from xx month Started. Please use it. "And then return to the initial screen. Further, the message is printed in a margin at an upper end or a lower end of the printed balance inquiry statement.
[0007]
Thus, the financial institution can transmit the sales promotion information having contents suitable for each customer 122 to the customer 122. In addition, the customer 122 can also obtain sales promotion information suitable for himself without receiving unnecessary messages.
[0008]
[Problems to be solved by the invention]
However, in the above-mentioned conventional sales promotion system, sales promotion information is fixedly incorporated in the sales promotion execution device 114 though it is a program. Therefore, in order to change the content of the sales promotion information, it is necessary to stop the operation of the sales promotion execution device 114 and replace the sales promotion information as a new program.
[0009]
For example, if the target of the sales promotion is a financial product, it is necessary to revise the interest rate of the financial product along with the fluctuation of the market interest rate. In this case, it is necessary to replace the old program, which is the sales promotion information including the old interest rate, with the new program, which is the sales promotion information including the new interest rate, and stop the operation of the sales promotion execution device 114 to perform the work of replacing the program. This means that it takes time. Further, since it is necessary to stop the operation of the sales promotion execution device 114, the operation cannot be performed during the business hours of the business office.
[0010]
Further, since the sales promotion information as a program is fixedly incorporated in the sales promotion execution device 114, the operation of providing the sales promotion information to the customer 122 is fixed, and the flexibility is lacking. . For example, the sales promotion information is only displayed on a display screen or printed on a medium such as paper, and is only provided to the customer 122 unilaterally. I will.
[0011]
Further, in order to change the sales promotion information, it is necessary to modify the main body of the sales promotion apparatus 114, so that preparation for incorporating flexible sales promotion information becomes complicated.
[0012]
The present invention solves the problems of the conventional sales promotion system, and can easily change the sales promotion operation provided to the customer, and can easily perform flexible sales promotion. The purpose is to provide.
[0013]
[Means for Solving the Problems]
For this purpose, in the sales promotion system of the present invention, a sales promotion device that performs a sales promotion operation for a customer through a contact channel, a sales promotion planning device that stores sales promotion planning data, And a sales process component for performing the sales promotion operation. The sales promotion operation can be changed by changing the association between the sales promotion planning data and the sales process component.
[0014]
In another sales promotion system of the present invention, the sales process component has a function of acquiring sales promotion performance data, and the sales promotion operation can be changed based on the acquired sales promotion performance data.
[0015]
In still another sales promotion system of the present invention, the sales process component further includes a program that defines operations other than providing sales promotion information and obtaining sales promotion performance data, and selecting from the sales promotion planning device. Work by.
[0016]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
[0017]
FIG. 1 is a diagram showing a configuration of a sales promotion system according to the first embodiment of the present invention.
[0018]
In the figure, reference numeral 10 denotes a sales promotion system having a plurality of contact channels 15. Reference numeral 22 denotes a customer who operates the contact channel 15. Here, the contact channel 15 is, for example, an automatic transaction device such as an ATM, a CD, or the like, which is provided in a branch office of a financial institution such as a bank, a shinkin bank, a post office, and a consumer finance company. This is a device for a customer of the financial institution to perform financial transactions such as deposit, withdrawal, passbook entry, balance inquiry, transfer, transfer, remittance, and time deposit setting by operating the customer. The contact channel 15 is a multi-function terminal such as a kiosk terminal (KIOSK terminal) having other functions, for example, a ticket reservation function, a product purchase application function, a credit card credit confirmation function, and a facility information guidance function. There may be. In this case, the contact channel 15 may be provided in a commercial facility such as a convenience store or a supermarket, instead of a financial institution. Further, the contact channel 15 may be an automatic ticket vending machine that issues tickets, commuter passes, coupons, and the like for transportation such as railways, buses, ships, and airplanes. In this case, the contact channel 15 is provided in a place such as a station yard, a bus stop, an airfield, and the like. In this embodiment, for convenience of explanation, a case where the contact channel 15 is an automatic transaction device of a financial institution will be described.
[0019]
The contact channel 15 has a not-shown customer operation unit including an input device such as a keyboard, a touch panel, and a mouse, a display device such as a CRT, a liquid crystal display, and an LED (Light Emitting Diode) display. Preferably, the customer operation unit is a touch panel having both functions of an input device and a display device. The contact channel 15 is provided between financial transactions, that is, during financial transaction processing (such as counting cash deposited or accessing a banking system) or the like. A screen including sales promotion information as a message for selling a service, an advertisement, or the like can be displayed on the display device.
[0020]
The contact channel 15 has a card handling unit (not shown) as a customer identification information acquisition unit for handling cards such as cash cards and acquiring customer identification information. Here, the card is a card issued by the financial institution to the customer 22 for performing financial transactions such as payment, withdrawal, transfer, balance inquiry, etc., and the name, account number, password, A magnetic stripe for storing customer identification information such as an ID is provided. The member for storing the customer identification information may be an IC embedded in a card instead of the magnetic stripe. The card handling unit includes a card slot into which a card is inserted, and a carrier device for carrying the card, and reading and overwriting of information stored in a magnetic stripe or an IC of the card in the card slot. And a recording head such as a magnetic head for performing erasing and the like.
[0021]
Further, the contact channel 15 has a printing unit for printing and issuing a transaction statement. In the present embodiment, the printing unit can print the sales promotion information on a transaction statement as a medium. The transaction statement is a piece of paper on which information on financial transactions performed by the customer 22, such as deposit, withdrawal, passbook entry, balance inquiry, transfer, transfer, remittance, and time deposit setting, is printed. , The type of financial transaction, the transaction amount, etc. are printed. The contact channel 15 has a passbook entry unit (not shown) for writing in a passbook such as a bankbook, a bill receiving / dispensing unit for handling bills, and a coin receiving / dispensing unit for handling coins. Further, the contact channel 15 includes an arithmetic unit such as a CPU and an MPU, a storage unit such as a semiconductor memory and a magnetic disk, a communication unit, and the like, and has a control unit that controls the operation of the contact channel 15 as a whole.
[0022]
Reference numeral 14 denotes a sales promotion execution device for distributing the sales promotion information to the contact channel 15 of the sales office. The sales promotion execution device includes a CPU, an arithmetic unit such as an MPU, a magnetic disk, a storage device such as a semiconductor memory, a keyboard, a touch panel and the like. It is a computer including an input device, a CRT, a display device such as a liquid crystal display, a communication interface, and the like. The sales promotion apparatus 14 is connected to each contact channel 15 via a network 16. Here, the network 16 may be any one of a wireless or wired dedicated communication network or a public communication network, the Internet, a LAN (Local Area Network), a WAN (Wide Area Network) and the like. The network 16 is preferably a dedicated communication network, but may be a VPN (Virtual Private Network) using a public communication network.
[0023]
Reference numeral 11 denotes a customer database, which stores information on attributes of the customer 22, such as customer ID, address, name, age, occupation, income, and family structure, that is, customer attribute data. Reference numeral 27 denotes a sales promotion record database which stores display data, campaign information, messages, and other data included in the sales promotion information provided to each customer 22, that is, sales promotion record data. The customer database 11 and the sales promotion record database 27 may be configured independently of each other, or may be configured integrally.
[0024]
Here, reference numeral 25 denotes sales promotion information for the customer 22 operating the contact channel 15, a method of providing the sales promotion information, a method of responding to a response from the customer 22 to the sales promotion information, a method of sales promotion. It is a sales process component that defines the operation of the sales promotion execution device 14 including acquisition of performance data and the like, and is a program created in accordance with the specifications of the sales promotion execution device 14. It should be noted that there are a plurality of sales process components 25, which can be appropriately changed or added according to the purpose.
[0025]
Reference numeral 21 denotes a sales planner who plans and creates the sales promotion information. The sales planner operates the sales promotion planning device 26 to access the customer database 11 and the sales promotion results database 27 to create sales promotion planning data. The sales promotion planning device 26 includes an arithmetic device such as a CPU and an MPU, a storage device such as a magnetic disk and a semiconductor memory, an input device such as a keyboard and a touch panel, a display device such as a CRT and a liquid crystal display, and a communication interface. It is a computer.
[0026]
Next, the operation of the sales promotion system 10 having the above configuration will be described. First, the flow of data in the sales promotion system 10 will be described.
[0027]
FIG. 3 is a diagram showing the arrangement and association of data handled in the sales promotion system according to the first embodiment of the present invention.
[0028]
When planning sales promotion information, it is important to determine what kind of sales promotion information is provided to which customer 22. Therefore, in the present embodiment, appropriate sales are performed based on the customer attribute data of the customer 22 stored in the customer database 11 and the sales promotion performance data of the customer 22 stored in the sales promotion performance database 27. The process component 25 is selected, and the operation according to the sales process component 25 is performed by the sales promotion execution device 14 to perform the sales promotion operation for providing the sales promotion information to the customer 22.
[0029]
In this case, when the customer 22 operates the contact channel 15, the customer identification information D1 acquired by the customer identification information acquisition unit is transmitted to the sales promotion execution device 14, as shown in FIG. Then, the sales promotion execution device 14 searches the customer database 11 for the relationship between the sales promotion target customer data D2 and the sales promotion planning data D3 based on the customer identification information D1, and the customer 22 is targeted. The sales promotion planning data D3 is extracted, and the sales process component 25 associated with the sales promotion planning data D3 is specified. The sales promotion planning data D3 is stored in the sales promotion target customer data D2 of the customer database 11 and the sales promotion performance data D4 of the sales promotion performance database 27 by the sales planner 21 operating the sales promotion planning device 26. It was created based on this.
[0030]
Next, the sales promotion execution device 14 activates the sales process component 25 and executes the sales promotion operation via the contact channel 15. When the sales promotion operation is performed, the result is acquired as sales promotion results data D4 and stored in the sales promotion results database 27. It should be noted that when contact information or the like is acquired from the customer 22, the information is similarly stored in the sales promotion record database 27.
[0031]
Next, the overall operation of the sales promotion system 10 having the above configuration will be described.
[0032]
FIG. 4 is a flowchart showing the operation of the sales promotion system according to the first embodiment of the present invention.
[0033]
First, the sales planner 21 operates the sales promotion planning device 26 to create sales promotion planning data D3 that associates the sales process component 25 with the set of customers 22, and stores the data in the sales planning device 26.
[0034]
Then, the customer 22 operates the contact channel 15, and the customer identification information D <b> 1 of the customer 22 is acquired by the customer identification information acquisition unit of the contact channel 15 and transmitted to the sales promotion execution device 14. If the sales promotion execution device 14 determines that the customer 22 is a target of the sales promotion operation of the sales process component 25 based on the received customer identification information D1 and the sales promotion planning data D3, the sales promotion information is transmitted to the customer 22. Execute the sales promotion operation to be provided. In addition, even if the customer 22 is not a target of the sales promotion operation of the sales process component 25, the sales promotion operation can be performed. The fact that the sales promotion operation has been performed on the customer 22 is stored in the sales promotion results database 27 as sales promotion results data D4. Thereby, the sales planner 21 can display the results of the sales promotion operation on the display device of the sales promotion planning device 26 and refer to the customer 22 as necessary. The sales planner 21 can change, add, and update the sales process component 25.
[0035]
In addition, although the whole is described as one flow, the operations of the sales planner 21 and the customer 22 are actually performed independently and asynchronously.
[0036]
Next, the flowchart will be described.
Step S1 The sales planner 21 creates sales promotion plan data D3.
Step S2: The sales promotion planning data D3 is stored in the sales promotion execution device 14.
Step S3 The customer 22 operates the contact channel 15, and the customer identification information D1 is transmitted to the sales promotion execution device 14.
Step S4: It is determined whether or not the customer 22 is the target of the sales promotion operation. If the customer 22 is the target of the sales promotion operation, the process proceeds to step S5. If the customer 22 is not the target of the sales operation, the process returns to step S1.
Step S5 The sales promotion operation is performed.
Step S6 The sales promotion performance data D4 is stored in the sales promotion performance database 27.
Step S7: The result of the sales promotion operation is displayed on the display device of the sales promotion planning device 26, and the process returns to step S1.
[0037]
Next, an operation in which the sales planner 21 creates a customer set will be described.
[0038]
FIG. 5 is a diagram showing an example of a customer set in the first embodiment of the present invention, and FIG. 6 is a flowchart showing an operation of a sales planner when creating a customer set in the first embodiment of the present invention. is there.
[0039]
First, when the sales planner 21 operates the sales promotion planning device 26, logs in to the system, and opens the customer set creation menu, the customer set creation menu is displayed on the display device of the sales promotion planning device 26. You. When a new customer set is created, the sales planner 21 selects a new creation item in the customer set creation menu and starts creating a customer set.
[0040]
In this case, the sales planner 21 sets conditions (for example, annual income, occupation, age, and the like) of the customer 22 who is to perform the sales promotion operation of providing the sales promotion information to the customer 22, and sells the customer database 11. The customer 22 corresponding to the set condition is extracted by accessing the advertisement target customer data D2, and a customer set as shown in FIG. 5 is created. Then, the customer set is registered.
[0041]
When updating a customer set that has already been created, the sales planner 21 selects an update item in the customer set creation menu and starts updating the customer set. In this case, the sales planner 21 opens the already created customer set, adds, deletes, or changes the conditions of the target customer 22, updates and registers the customer set.
[0042]
Next, the flowchart will be described.
Step S11 The customer set creation menu is opened.
Step S12: It is determined whether a new customer set is created. If it is to be newly created, the process proceeds to step S13. If it is not newly created, that is, if the created customer set is updated, the process proceeds to step S14.
Step S13 Create a new customer set.
Step S14 The created customer set is opened.
Step S15 Update the created customer set.
[0043]
Next, an operation in which the sales planner 21 creates the sales promotion plan data D3 will be described.
[0044]
FIG. 7 is a first diagram showing a screen for creating sales promotion planning data according to the first embodiment of the present invention, and FIG. 8 is a diagram illustrating creating sales promotion planning data according to the first embodiment of the present invention. FIG. 9 is a flowchart showing the operation of the sales planner when creating the sales promotion plan data in the first embodiment of the present invention.
[0045]
First, when the sales planner 21 operates the sales promotion planning device 26, logs in to the system, and opens the sales promotion planning data creation menu, the sales promotion planning data creation menu is displayed on the sales promotion planning device 26. Displayed on the device. Then, when newly creating a sales promotion plan, the sales planner 21 selects a new creation item in the sales promotion plan data creation menu and starts creating a sales promotion plan. Here, a case where the sales promotion plan is the provision of sales promotion information of a fund newly developed as a financial product, that is, an investment trust (investment trust), will be described.
[0046]
In this case, the sales planner 21 selects which customer group among the registered customer groups is to be targeted. Subsequently, a condition for providing sales promotion information is set on a sales promotion planning data creation screen as shown in FIG. Then, on the message creation screen as shown in FIG. 8, a sales promotion message displayed on the display device of the automatic transaction device of the financial institution is created. Thereby, the sales promotion planning data D3 is created. Then, the sales planner 21 registers the created sales promotion planning data D3 in the sales promotion planning device 26.
[0047]
Subsequently, the sales planner 21 sets the channel 15 and the sales process component 25 for providing the created sales promotion information. Note that a new sales process component 25 can be created as needed. As a result, the sales promotion planning data D3 is associated with the sales process component 25.
[0048]
When updating the already created sales promotion plan data D3, the sales planner 21 selects an update item in the sales promotion plan creation menu and starts updating the sales promotion plan data D3. In this case, the sales planner 21 adds, deletes or changes the sales promotion message and the like in the sales promotion plan data D3 that has already been created, and updates and registers the sales promotion plan data D3. Further, the sales planner 21 sets a channel 15 and a sales process component 25 for providing updated sales promotion information. Note that a new sales process component 25 can be created as needed. As a result, the updated sales promotion planning data D3 is associated with the sales process component 25.
[0049]
Next, the flowchart will be described.
Step S21 The menu for creating sales promotion plan data is opened.
Step S22: It is determined whether the sales promotion planning data D3 is newly created. If it is newly created, the process proceeds to step S23. If it is not newly created, that is, if the created sales plan data D3 is updated, the process proceeds to step S26.
Step S23 The sales promotion planning data D3 is newly created.
Step S24 The contact channel 15 and the sales process component 25 are set.
Step S25 A new sales process component 25 is created.
Step S26: Open the created sales promotion planning data D3.
Step S27 Update the created sales promotion planning data D3.
[0050]
Next, an operation of activating the sales process component 25 to execute a sales promotion operation will be described.
[0051]
FIG. 10 is a diagram showing a screen on which a sales promotion message according to the first embodiment of the present invention is displayed, and FIG. 11 is a flowchart showing a sales promotion operation according to the first embodiment of the present invention.
[0052]
Here, an operation in the case where the contact channel 15 is an automatic transaction device of a financial institution and the customer 22 operates the automatic transaction device to withdraw money as a financial transaction will be described. The target of the sales promotion is a fund newly developed as a financial product, that is, an investment trust.
[0053]
First, when the customer 22 operates an automatic transaction device as the contact channel 15 disposed in the financial institution to perform financial transactions such as deposit, withdrawal, passbook entry, balance inquiry, etc., the display device of the customer operation unit is The transaction selection screen is displayed. Here, a case where the customer operation unit is a touch panel having functions of an input unit and a display unit will be described. Then, in the customer operation section, the customer 22 selects a desired transaction, for example, withdrawal from the displayed transactions. Therefore, the customer 22 touches, that is, touches a withdrawal key from among the financial transactions displayed on the customer operation unit.
[0054]
Subsequently, a screen for instructing insertion of a card is displayed on the customer operation unit. The customer 22 inserts the cash card into the card slot of the card handling unit. Then, a ten key is displayed on the customer operation unit together with an instruction to input a password, and the customer 22 touches the ten key and inputs the password. Then, the recording head of the card handling section reads customer identification information D1 such as a password, a customer ID, which is information stored in a magnetic stripe or IC of the cash card. Then, when the customer 22 is authenticated, a screen for inputting a withdrawal amount is displayed on the customer operation unit. Then, withdrawal processing is started based on the withdrawal amount. The customer identification information D1 is transmitted to the sales promotion device 14.
[0055]
Upon receiving the customer identification information from the automatic transaction device, the sales promotion execution device 14 associates the sales promotion target customer data D2 with the sales promotion planning data D3 from the customer database 11 based on the customer identification information D1. To determine whether or not the customer 22 is a target of the sales promotion planning data D3. Here, when the customer 22 is not the target of the sales promotion planning data D3, the sales promotion execution device 14 does not perform the sales promotion operation. Then, a normal dispensing operation is performed by the automatic transaction device.
[0056]
When the customer 22 is targeted for the sales promotion plan data D3, the sales promotion execution device 14 extracts the corresponding sales promotion plan data D3, and is associated with the sales promotion plan data D3. The sales process component 25 is specified. Then, the sales promotion execution device 14 activates the sales process component 25 and performs the sales promotion operation via the automatic transaction device as the contact channel 15.
[0057]
Then, based on the image signal received from the sales promotion execution device 14, the automatic transaction device displays guidance information including a sales promotion message indicating that there is a newly developed fund as shown in FIG. To be displayed. In this case, the campaign for the customer is a campaign for a fund as a financial product, and a screen for recommending purchase of the fund to the customer 22 is displayed. The automatic transaction apparatus displays the screen between financial transactions, that is, during a time period during which a financial transaction is being processed. For example, after the customer 22 touches a withdrawal key from among the financial transactions displayed on the customer operation unit, inserts a cash card into a card slot of the card handling unit and inputs a password, the automatic transaction apparatus Accesses an accounting system (not shown) to acquire information on the balance of the account of the customer 22. In this case, since there is some time from when the cash-related system is accessed to when cash is dispensed, the customer 22 waits in front of the automatic transaction apparatus. Therefore, in the present embodiment, a screen including a message as shown in FIG. 10 is displayed between financial transactions in which the customer 22 waits in front of the automatic transaction device.
[0058]
Further, in the present embodiment, it is possible to select to purchase a fund product as a financial product. In this case, as shown in FIG. 10, the screen includes buttons for "purchase" and "do not purchase" as selection means for selecting whether or not to purchase a fund product.
[0059]
Here, when the “buy” button is pressed, the automatic transaction apparatus transmits to the sales promotion execution apparatus 14 that the customer 22 has selected to purchase the fund product. Then, the sales promotion execution device 14 operates as specified in the sales process component 25, and transmits an image signal for displaying a purchase procedure to the automatic transaction device. Thereby, the automatic transaction device displays a purchase screen including a purchase procedure on the display device of the customer operation unit based on the image signal received from the sales promotion execution device 14.
[0060]
Further, the fact that the sales promotion operation has been performed on the customer 22 is transmitted to the sales promotion record database 27, and the sales promotion record data D4 stored in the sales promotion record database 27 is updated. When the customer presses the “do not purchase” button, the automatic transaction apparatus stops displaying the screen as shown in FIG. 10 and returns to the financial transaction screen.
[0061]
Subsequently, when the customer 22 executes a purchase procedure on the purchase screen and the purchase procedure ends, the automatic transaction apparatus returns to the financial transaction screen. Then, a withdrawal process is performed, and cash corresponding to the withdrawal amount is dispensed. Thus, the financial transaction ends.
[0062]
Next, the flowchart will be described.
Step S31 The customer 22 selects withdrawal.
Step S32 Insert the card.
Step S33: Enter a recitation number.
Step S34: It is determined whether or not the customer is a target customer. If the customer is the target customer, the process proceeds to step S35. If the customer is not the target customer, the process proceeds to step S38.
Step S35: Display a sales promotion message such as "There is a recommended fund. Would you like to buy it?"
Step S36: It is determined whether or not to purchase. When purchasing, the process proceeds to step S37, and when not purchasing, the process proceeds to step S38.
Step S37: Display a purchase screen.
Step S38: Withdraw the cash, and end the process.
[0063]
Thus, in the present embodiment, if the customer 22 is targeted for the sales promotion planning data D3 based on the customer identification information D1, the sales promotion execution device 14 is associated with the sales promotion planning data D3. The sales process component 25 is activated to execute a sales promotion operation via the contact channel 15. Therefore, appropriate sales promotion information corresponding to the attributes of the customer 22 can be provided to each customer 22.
[0064]
Further, by changing the association between the sales process component 25 and the sales promotion planning data D3, the sales promotion can be changed at any time, so that the sales promotion information provided to the customer 22 can be easily changed.
[0065]
Further, even during a predetermined period during which the sales promotion operation is performed, the sales promotion operation can be changed as necessary, and flexible sales promotion can be performed.
[0066]
Next, a second embodiment of the present invention will be described. Note that the configuration of the sales promotion system 10 in the present embodiment is the same as that of the first embodiment, and thus the description thereof is omitted, and here, the sales process component 25 is activated to execute the sales promotion operation. The operation will be described.
[0067]
FIG. 12 is a first diagram showing a screen displaying a sales promotion message according to the second embodiment of the present invention, and FIG. 13 is a diagram showing a screen displaying a sales promotion message according to the second embodiment of the present invention. FIG. 14 and FIG. 14 are flowcharts showing a sales promotion operation according to the second embodiment of the present invention.
[0068]
Here, an operation in a case where the contact channel 15 is an automatic ticket vending machine that issues a railway ticket and the customer 22 operates the automatic ticket vending machine to purchase a coupon ticket will be described. The target of the sales promotion is a free e-mail coupon that can be used at restaurants in front of the station.
[0069]
First, when a customer 22 operates a vending machine as a contact channel 15 disposed at a railway station and purchases tickets such as tickets, coupons, commuter passes, etc., the display device of the customer operation unit displays a ticket purchase. The screen is displayed. Here, a case where the customer operation unit is a touch panel having functions of an input unit and a display unit will be described. Then, in the customer operation section, the customer 22 selects a desired ticket, for example, a coupon ticket, from the displayed tickets. Therefore, the customer 22 touches, that is, touches the key of the coupon from the tickets displayed on the customer operation unit.
[0070]
Subsequently, a screen for inputting the station names at both ends of the boarding section is displayed on the customer operation unit, and the customer 22 inputs the station names at both ends of the boarding section. Then, the station name is transmitted to the sales promotion apparatus 14 as customer identification information D1.
[0071]
Upon receiving the customer identification information D1 from the automatic ticket vending machine, the sales promotion execution device 14 compares the sales promotion target customer data D2 and the sales promotion planning data D3 from the customer database 11 based on the customer identification information D1. A search is made for the association to determine whether or not the customer 22 is a target of the sales promotion planning data D3. In the present embodiment, the customer identification information D1 is the station name of the station at which the customer 22 gets on and off, and the customer set extracted from the sales promotion target customer data D2 is created based on the station name of the station at which the customer 22 gets on and off. Whether or not it is the target of the sales promotion plan data D3 is determined based on the station name of the station where the passenger gets on and off.
[0072]
Here, when the customer 22 is not the target of the sales promotion planning data D3, the sales promotion execution device 14 does not perform the sales promotion operation. Then, a normal coupon issuing operation is performed by the automatic ticket vending machine. When the customer 22 is targeted for the sales promotion planning data D3, the sales promotion implementation device 14 extracts the corresponding sales promotion planning data D3, and further extracts the sales process associated with the sales promotion planning data D3. Component 25 is specified. Then, the sales promotion execution device 14 activates the sales process component 25 and executes a sales promotion operation through an automatic ticket vending machine as the contact channel 15.
[0073]
Based on the image signal received from the sales promotion execution device 14, the automatic ticket vending machine displays a sales promotion message such as “Welcome to a new type of izakaya XX station square!” Or a sales promotion message shown in FIG. The guidance information including the sales promotion message indicating that there is a free e-mail coupon is displayed on the display device of the customer operation unit. In this case, a screen for recommending the customer 22 to input an e-mail address is displayed as the guide information. Further, in the present embodiment, it is possible to select whether or not to input an e-mail address. In this case, on the screen, as shown in FIG. 12, a button for "input an e-mail address" and a button "do not input an e-mail address" as selection means for selecting whether or not to input an e-mail address are displayed. Is included.
[0074]
Here, when the button of “input an e-mail address” is pressed, the automatic ticket vending machine transmits to the sales promotion execution device 14 that the customer 22 has selected to input the e-mail address. Then, the sales promotion execution device 14 operates as specified in the sales process component 25, and transmits an image signal for inputting an e-mail address to the automatic transaction device. As a result, the automatic transaction apparatus displays a screen for inputting an e-mail address on the display device of the customer operation unit as shown in FIG. 13 based on the image signal received from the sales promotion apparatus 14.
[0075]
Then, the input e-mail address is transmitted to the sales promotion execution device 14. Upon acquiring the e-mail address, the sales promotion execution device 14 transmits a free e-mail coupon to the e-mail address. In this case, a message such as "Send a free e-mail coupon to the entered address" is displayed on the display device of the customer operation unit. Further, the fact that the sales promotion operation has been performed on the customer 22 is transmitted to the sales promotion record database 27, and the sales promotion record data D4 stored in the sales promotion record database 27 is updated. When the customer presses the button of "do not input e-mail address", the automated teller machine stops displaying the screen as shown in FIG. 12 and returns to the ticket purchase screen.
[0076]
Subsequently, when the customer 22 finishes the operation of inputting the e-mail address and transmitting the free e-mail coupon, the automatic ticket vending machine returns to the ticket purchase screen. Then, when a predetermined fee is paid, the coupon is issued. This ends the coupon issuing process.
[0077]
Next, the flowchart will be described.
Step S41 The customer 22 selects the purchase of a coupon.
Step S42: It is determined whether or not the customer is a target customer. If the customer is the target customer, the process proceeds to step S43. If the customer is not the target customer, the process proceeds to step S46.
Step S43: Display a sales promotion message such as "Welcome to a new type of izakaya XX station square!", "We will send you a free e-mail coupon. Please enter your e-mail address."
Step S44: It is determined whether or not the customer 22 has input an e-mail address. If an input has been made, the process proceeds to step S45, and if not, the process proceeds to step S46.
Step S45: Display a message such as "Send a free e-mail coupon to the entered address", obtain an e-mail address, and send out the free e-mail coupon.
Step S26: A coupon is issued, and the process ends.
[0078]
As described above, in the present embodiment, the sales promotion execution device 14 starts the sales process component 25 associated with the sales promotion planning data D3 based on the station name input by the customer 22 as the customer identification information D1. Thus, a sales promotion operation is performed via the contact channel 15. Therefore, it is possible to provide, to each of the customers 22, information on a restaurant in front of the station where the customer 22 gets on and off as appropriate sales promotion information corresponding to the attribute of the customer 22.
[0079]
In the sales promotion system according to the first and second embodiments, the sales promotion operation can be easily changed. In this case, the sales promotion operation can be changed by changing the sales process component 25 associated with the sales promotion planning data D3. This change can be easily made by reselecting the sales process component 25 associated with the sales promotion planning data D3 in the operation shown in FIG.
[0080]
The sales promotion performance data D4 and the sales promotion target customer data D2 include the identifier of the sales promotion planning data D3, and are associated with the sales promotion planning data D3.
[0081]
This makes it possible to confirm the progress of the sales promotion plan as a numerical value from the number of target customer data and the number of actual data for a certain sales promotion plan. Then, even during the execution of the sales promotion plan, the sales promotion operation can be changed while checking the progress.
[0082]
Further, even if a change is made during the implementation, the actual data is kept as it is, and the implementation status of the sales promotion is stored. In other words, the change of the sales process can be performed not as a restart from the beginning of the sales promotion plan but as a change in the middle of the operation of the sales promotion.
[0083]
As described above, in the first and second embodiments, the operation of the sales promotion system can be changed by a simple act of incorporating the sales process component 25.
[0084]
In addition, the operation of the ongoing sales promotion plan can be changed to a different one while checking the execution history, and the sales promotion operation can be continued.
[0085]
Further, even when the sales promotion operation is changed on the way, the sales promotion performance data D4 eliminates the necessity of performing unnecessary sales promotion and can maintain the consistency of the sales promotion.
[0086]
It should be noted that the present invention is not limited to the above-described embodiment, but can be variously modified based on the gist of the present invention, and they are not excluded from the scope of the present invention.
[0087]
【The invention's effect】
As described above in detail, according to the present invention, in the sales promotion system, the sales promotion operation can be easily changed, and flexible sales promotion can be performed.
[Brief description of the drawings]
FIG. 1 is a diagram showing a configuration of a sales promotion system according to a first embodiment of the present invention.
FIG. 2 is a diagram showing a configuration of a conventional sales promotion system.
FIG. 3 is a diagram showing an arrangement and association of data handled in the sales promotion system according to the first embodiment of the present invention.
FIG. 4 is a flowchart showing the operation of the sales promotion system according to the first embodiment of the present invention.
FIG. 5 is a diagram showing an example of a customer set according to the first embodiment of the present invention.
FIG. 6 is a flowchart showing an operation of a sales planner when creating a customer set according to the first embodiment of the present invention.
FIG. 7 is a first diagram showing a screen for creating sales promotion planning data according to the first embodiment of the present invention.
FIG. 8 is a second diagram showing a screen for creating sales promotion planning data according to the first embodiment of the present invention.
FIG. 9 is a flowchart showing an operation of a sales planner when creating sales promotion plan data according to the first embodiment of the present invention.
FIG. 10 is a diagram showing a screen on which a sales promotion message according to the first embodiment of the present invention is displayed.
FIG. 11 is a flowchart illustrating a sales promotion operation according to the first embodiment of the present invention.
FIG. 12 is a first diagram showing a screen on which a sales promotion message is displayed according to the second embodiment of the present invention.
FIG. 13 is a second diagram showing a screen on which a sales promotion message is displayed according to the second embodiment of the present invention.
FIG. 14 is a flowchart showing a sales promotion operation according to the second embodiment of the present invention.
[Explanation of symbols]
10. Sales promotion system
14 Sales promotion implementation device
15 Contact Channel
22 customers
25 Sales Process Component
26 Sales promotion planning equipment

Claims (3)

(A) a sales promotion execution device that performs a sales promotion operation for a customer via a contact channel;
(B) a sales promotion planning device for storing sales promotion planning data;
(C) a sales process component for causing the sales promotion execution device to perform a predetermined sales promotion operation,
(D) The sales promotion system can change the sales promotion operation by changing the association between the sales promotion plan data and the sales process component. The sales promotion system according to claim 1, wherein the sales process component has a function of acquiring sales promotion performance data, and can change the sales promotion operation based on the obtained sales promotion performance data. 3. The sales promotion system according to claim 1, wherein the sales process component includes a program that defines an operation other than providing sales promotion information and obtaining sales promotion performance data, and operates by selection from the sales promotion planning device. 4. .

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