JP2004080317A - Communication method and communication system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To broadcast an advertisement-less program so that viewers can enjoy the program comfortably. <P>SOLUTION: A receiver 30 receiving a program being broadcast from a broadcasting station 2 and delivers the receiver ID of the receiver 30 to the terminal 50 of a goods distributor. The terminal 50 of the goods distributor delivers the receiver ID received from the receiver 30 to the broadcasting station 2. The broadcasting station 2 receives the receiver ID from the terminal 50 of the goods distributor and generates privilege data based on the received receiver ID. <P>COPYRIGHT: (C)2004,JPO

Description

【００３１】
このデータベース１９は、表１に示すように、フィールドとして、放送局２と受信契約を締結した契約者名（視聴者名）と、その視聴者３が所有する受信機３０の識別データとなる受信機ＩＤと、その視聴者３が所定期間内に商品販売業者４の店舗を訪問した回数と、受信機ＩＤに関連付けられた視聴者３が商品販売業者４の店舗で商品を購入した際の支払合計金額と、店舗訪問回数と支払合計金額とにより算出されるポイントと、その視聴者３が放送局２に支払う受信料の割引率と、視聴者３に対する受信料の請求金額の基礎となる一ヶ月分の基本料金と、割引率を反映させた実際の視聴者３への一ヶ月分の請求料金とが設けられている。
【００３２】
視聴者名は、放送局２と受信契約を締結したとき、このデータベースに受信機ＩＤとともに登録される。また、店舗訪問回数は、商品販売業者４の商品販売業者端末装置５０から受信機ＩＤが送信される度に加算される。支払合計金額は、視聴者３が商品販売業者４の店舗で商品を購入した際に商品販売業者４の商品販売業者端末装置５０から送信される視聴者３の購入データに基づいて更新されるものであり、所定期間内に視聴者３が商品販売業者４に支払った金額合計となる。ポイントは、店舗訪問回数と支払合計金額とに基づいて算出されるものであり、例えば店舗訪問回数の１回を１ポイントに換算し、支払合計金額の１円を１ポイントに換算して、この２つのフィールドのポイントを加算したものである。また、受信料の割引率は、商品販売業者４の店舗を頻繁に利用する視聴者３に対して特典として受信料を割り引くための割引率を示し、ポイントにより算出される。割引率は、例えば、１０００ポイント未満を０％、１０００ポイント以上２０００ポイント未満を１％とし、２０００ポイント以上３０００ポイント未満を２％とし、３０００ポイント以上４０００ポイント未満を３％といったように１０００ポイント毎に割引率を１％ずつ増加させるように定義されている。更に、基本料金は、例えば基本となる数チャネルを視聴可能な基本セットが１０００円で、基本セットに視聴可能チャネルを１つ増やす毎に１０００円が加算される用になっている。更に、請求料金は、基本料金に割引率を反映させた金額である。
【００３３】
例えば、視聴者Ａのレコードは、受信機ＩＤが「０００００１」であり、店舗訪問回数が「５回」であり、支払合計金額が「１０００円」である。また、ポイントは、店舗訪問回数が「５回」であるから５ポイントに換算され、支払合計金額が「１０００円」であるから１０００ポイントに換算され、これらを合わせて「１００５ポイント」となっている。また、受信料の割引率は、ポイントが「１００５ポイント」で１０００ポイント以上２０００ポイント未満に分類でき１％となっている。また、視聴者Ａは、基本料金が１０００円であり、割引率が１０％であるから、請求料金が基本料金の９０％である９００円となっている。
【００３４】
以上のようなデータベース１９では、受信機ＩＤに基づいて視聴者３を特定し、特定された視聴者３が契約した商品販売業者４の店舗で商品を購入したかを管理することができる。なお、更に、このデータベース１９は、視聴者３が何れの商品販売業者４の店舗で購入したかを管理するようにしてもよい。
【００３５】
データベース２０は、大容量ハードディスク等に構築されている。このデータベース２０は、商品販売業者４に対してシステム利用料を課金する課金データを生成するためのものであり、商品販売業者４の識別データである商品販売業者ＩＤに視聴者３が商品を購入したことにより発生し売上額とこの売上データに基づいて算出された課金額とが関連付けられており、例えば下記表２のように構成されている。
【００３６】
【表２】

【００３７】
このデータベース２０は、表２に示すように、フィールドとして、商品販売業者４を特定するための商品販売業者ＩＤと、視聴者３が商品を購入したことにより発生し売上額と、この売上データに基づいて算出された課金額とが設けられている。
【００３８】
商品販売業者ＩＤは、商品販売業者４が放送局２とシステム利用契約を締結したとき、商品販売業者４に対して付与されるものであり、商品販売業者４に対してＩＤを発光したとき、データベース２０に登録される。売上は、一ヶ月間等所定期間における視聴者３が商品を購入したことにより発生した売上金の合計である。更に、課金額は、所定期間における売上額に応じて商品販売業者４毎に算出されるものであり、例えば売上の１０％とされている。
【００３９】
例えば商品販売業者ＡＡＡは、一ヶ月における売上合計が１００，０００円であり、その月における課金額は、売上の１０％である１０，０００円となっている。すなわち、この課金額は、従来行われてきた番組中に行う広告に対して商品販売業者４が放送局２に対して支払う広告料に代わるものとなる。
【００４０】
制御部２１は、ＣＰＵ（Ｃｅｎｔｒａｌ　Ｐｒｏｃｅｓｓｉｎｇ　Ｕｎｉｔ）等で構成されている。制御部２１は、プログラム用記憶部１６のプログラムを一時記憶部１７にロードし、読み出したプログラムに基づいて装置全体を制御する。具体的に、制御部２１は、通信部１８で受信した受信機３０より視聴者登録のため送信された受信機ＩＤや視聴者名をデータベース１９に登録する。また、制御部２１は、例えば、通信部１８で商品販売業者４の商品販売業者端末装置５０から送信された受信機３０の識別データや視聴者３の購入データを受信したとき、プログラム用記憶部１６の保存されている検索プログラムに基づいて、データベース１９にアクセスし、所定の受信機識別データの視聴者３のレコードを抽出し、店舗訪問回数、支払合計金額、ポイント、割引率等を更新する。また、制御部２１は、例えば、通信部１８で商品販売業者４の商品販売業者端末装置５０から送信された売上合計に応じた課金金額を算出する。
【００４１】
以上のように構成された放送装置１０は、一日の番組プログラムに応じて番組内に広告が挿入されていない広告無し番組の放送を行う。すなわち、放送装置１０は、例えば一日の番組プログラムに従って、蓄積部１１より所定のコンテンツデータを読み出し、次いで、蓄積部１１より読み出したコンテンツデータをディジタル多重化部１２でディジタル多重化し、次いで、ディジタル多重化されたコンテンツデータを暗号化部１３で暗号化し、更に、送信処理部１４で暗号化されたコンテンツデータを符号化し更に変調してアンテナ１５より発信する。
【００４２】
また、放送装置１０は、通信部１８で商品販売業者４の商品販売業者端末装置５０から送信された受信機ＩＤ、購入データ等を受信したとき、受信したこれらのデータに基づいてデータベース１９の内容を更新する。
【００４３】
放送局２の放送装置１０から放送された放送データを受信する受信機３０について説明すると、この受信機３０は、放送局２と契約した視聴者３に割り与えられる機器であり、例えば視聴者３が所有する自動車のダッシュボード等移動体の電波を受信しやすい場所に設置される。この受信機３０は、図４に示すように、放送装置１０より放送された放送データを受信するアンテナ３１と、アンテナ３１で受信した放送データに対して受信処理を施す受信処理部３２と、受信処理が施された放送データの暗号を復号する暗号復号部３３と、放送データの暗号を復号する際に用いる暗号復号鍵データを保存する暗号復号鍵用記憶部３４と、暗号が復号された放送データに対して復号処理を施す復号部３５と、音声データをディジタル信号からアナログ信号に変換するディジタル／アナログ変換器（以下、単に、Ｄ／Ａコンバータという。）３６と、アナログ信号に変換された音声データを再生音に変換し放音するスピーカ３７と、データを表示する表示部３８と、操作信号を入力する操作部３９と、他の受信機３０と識別するための受信機ＩＤが保存される受信機ＩＤ用記憶部４０と、全体の動作を制御する制御プログラム等が保存されたプログラム用記憶部４１と、放送データ等のデータを保存するデータ用記憶部４２と、プログラム用記憶部４１等に保存されたプログラムがロードされる一時記憶部４３と、放送装置１０とネットワーク５を介してデータ通信をする通信部４４と、商品販売業者端末装置５０と近距離データ通信を行う近距離通信部４５と、全体の動作を制御する制御部４６とを備える。
【００４４】
アンテナ３１は、放送局２の放送装置１０より発信された放送データを検波し、受信した放送データを受信処理部３２に出力する。受信処理部３２は、放送装置１０の送信処理部１４でＯＦＤＭ等の方式で変調されている放送データを復調し、所定の復号処理を行った後、暗号復号部３３に出力する。
【００４５】
暗号復号部３３は、受信処理部２３より入力された放送データの暗号を復号する。このとき、暗号復号部３３は、暗号復号鍵用記憶部３４に格納されている暗号復号鍵データを読み出し、この読み出した暗号復号鍵データを用いて受信処理部３２より入力された放送データを復号する。ここで、暗号復号鍵用記憶部３４に保存されている暗号復号鍵データは、視聴者３が放送局２と受信契約を締結した視聴者３が、自分が所有する受信機３０の受信機ＩＤを放送局２のデータベース１９に登録する際ネットワーク５を介して取得するものであり、放送装置１０が放送データを暗号化部１３で暗号化する際に用いた暗号鍵データに対応する鍵データである。暗号復号部３３は、受信処理部２３より入力された放送データを暗号復号鍵データを用いて復号すると、その復号した放送データを復号部３５に出力する。
【００４６】
復号部３５は、暗号復号部３３より入力された暗号が復号された放送データ、すなわちディジタル多重化処理が施されている放送データを復号する。そして、復号部３５は、視聴者３が選択しているチャネルの放送データを抽出し、この抽出した所定チャネルの放送データをＤ／Ａコンバータ３６に出力する。また、復号部３５は、入力された放送データから選択されているチャネルの放送データに関連する表示データを抽出し、抽出した表示データを制御部４６に出力する。そして、Ｄ／Ａコンバータ３６は、入力された所定チャネルの放送データをディジタル信号からアナログ信号の変換し、アナログ信号の放送データをスピーカ３７に出力する。スピーカ３７は、入力されたアナログ信号の放送データを再生音に変換し放音する。なお、放送データの出力手段は、スピーカ３７の他、ヘッドフォンやイヤホンであってもよい。
【００４７】
表示部３８は、液晶表示パネル、陰極線管等であり、再生する放送データに関連する表示データ等を表示する。例えば、表示部３８は、現在選択しているチャネルを表示する他、再生している放送データに関連する情報として、放送中の楽曲データのタイトル、アーティスト名等を文字データ等で表示する。また、操作部３９は、複数の押し釦、ダイヤル等で構成された選局釦、音量調整釦、表示内容切換釦、タイマ設定釦、文字入力釦等を有している。操作部３９は、例えば視聴者３が選局釦を操作してチャネルの選択がされたとき、チャネル選択データを制御部４６に出力し、また、音量調整釦が操作されたとき、その音量調整データを制御部４６に出力する。また、操作部３９では、放送局２に視聴者登録をするため、文字入力釦を用いて視聴者名等の文字データを入力することができる。なお、表示部３８は、操作部３９と共用するため、タッチパネル等で構成してもよい。また、操作部３９は、遠隔操作装置であってもよい。
【００４８】
受信機ＩＤ用記憶部４０は、ハードディスク、ＲＯＭ、ＥＥＰＲＯＭ、フラッシュメモリ等で構成されている。この受信機ＩＤ用記憶部４０には、他の視聴者３が所有する受信機３０と区別するための識別データとなる受信機ＩＤが格納される。この受信機ＩＤは、受信機３０の工場出荷時、放送局２に対して視聴者３が登録を行ったとき等に受信機ＩＤ用記憶部４０に格納される。
【００４９】
プログラム用記憶部４１は、ハードディスク、ＲＯＭ、ＥＥＰＲＯＭ、フラッシュメモリ等で構成されている。プログラム用記憶部４１には、各種資源を管理するオペレーティングシステム、放送装置１０や商品販売業者端末装置５０とデータ通信を行うための通信プログラム等が格納されている。また、このプログラム用記憶部４１は、書換可能な記憶媒体を用いることで、アンテナ３１、通信部４４、更に他のリムーバル記録媒体から入力されたアップデート用のプログラムに、現在保存されているプログラムを書き換えることができる。一時記憶部４３は、ＲＡＭ等で構成されている。この一時記憶部４３には、プログラム用記憶部４１に格納されている各種プログラムがロードされる。
【００５０】
また、データ用記憶部４２は、書換可能な記録媒体であって、ハードディスク、ＥＥＰＲＯＭ等の内蔵型の記録媒体の他、フラッシュメモリを記憶素子に用いるＩＣカード、テープカートリッジ、ディスクカートリッジ等のリムーバル記録媒体で構成されている。このデータ用記憶部４２は、例えば放送中の番組を記録することができる。
【００５１】
なお、このデータ用記憶部４２には、記録される放送データは、再生中のチャネルの番組の他、再生していないチャネルの番組も記録することができる。この場合、復号部３５は、現在再生するチャネルの放送データを抽出し、Ｄ／Ａコンバータ３６に出力するとともに、視聴者３によって選択されたチャネルの所定時間の番組を抽出し制御部４６に出力する。制御部４６に入力された番組は、制御部４６によってデータ用記憶部４２に記録される。これによって、視聴者３は、ある番組を聞きながら、同じ時間に放送されている他のチャネルの番組をデータ用記憶部４２に記録することができ、空き時間を利用してデータ用記憶部４２に記録した番組を聞くことができる。
【００５２】
通信部４４は、本サービスを利用するため放送局２に対して視聴者登録をする際に、受信機ＩＤ用記憶部より受信機ＩＤを読み出し、この読み出した受信機ＩＤを操作部３９より入力された視聴者名とともに放送装置１０にネットワーク５を介して送信する。
【００５３】
また、近距離通信部４５は、ブルートゥース（Ｂｌｕｅｔｏｏｔｈ）、赤外線を用いるＩｒＤＡ（Ｉｎｆｒａｒｅｄ　Ｄａｔａ　Ａｓｓｏｃｉａｔｉｏｎ）、ＩＥＥＥ（Ｉｎｓｔｉｔｕｔｅ　Ｏｆ　Ｅｌｅｃｔｒｉｃａｌａｎｄ　Ｅｌｅｃｔｒｏｎｉｃ　Ｅｎｇｉｎｅｅｒｓ）８０２．１１ａ／ｂ等の近距離通信（ＷＰＡＮ：Ｗｉｒｅｌｅｓｓ　Ｐｅｒｓｏｎａｌ　Ａｒｅａ　Ｎｅｔｗｏｒｋ）の無線インタフェースを有している。受信機３０は、自動車等の移動体に設置されるものであり、例えばユーザが商品販売業者４の店舗に買い物に行ったとき、その店舗に設置してある商品販売業者端末装置５０とデータ通信を行う。具体的に、近距離通信部４５は、商品販売業者端末装置５０に対して受信機ＩＤ用記憶部４０より読み出した受信機ＩＤを送信する。すなわち、視聴者３は、店舗の近隣の駐車場等に自動車を止め買い物等を行う。その一方、受信機３０は、自動車のダッシュボード等に固定されるものであり、携帯することができない。そこで、近距離通信部４５は、近距離無線通信によって、受信機ＩＤを商品販売業者端末装置５０に送信するようにし、商品販売業者端末装置５０が視聴者３が店舗を訪問したことを自動的に検出することができるようにする。勿論、商品販売業者端末装置５０と近距離通信を行うことができるのであれば、近距離通信部４５は、ＵＳＢ（Ｕｎｉｖｅｒｓａｌ　ｓｅｒｉａｌ　ｂｕｓ）、ＩＥＥＥ１３９４等の有線の通信インタフェースを用いるようにしてもよい。
【００５４】
制御部４６は、ＣＰＵ等で構成されている。制御部４６は、プログラム用記憶部４１のプログラムを一時記憶部４３にロードし、読み出したプログラムに基づいて装置全体を制御する。具体的に、制御部４６は、操作部３９より入力されたチャネル選択データに基づいて、復号部３５を制御し、ユーザが選択したチャネルの放送データを抽出し、再生のとき、抽出した放送データを、Ｄ／Ａコンバータ３６に出力し、データ用記憶部４２に記録するとき、抽出した放送データを、データ用記憶部４２に記録する。また、制御部４６は、放送局２に視聴者登録をするとき、操作部３９より入力された視聴者名とともに、受信機ＩＤ用記憶部４０より読み出した受信機ＩＤを通信部４４より放送装置１０に送信する。更に、制御部４６は、近距離通信部４５を介して近距離無線通信で商品販売業者端末装置５０を検出したとき、受信機ＩＤ用記憶部４０より受信機ＩＤを読み出し、読み出した受信機ＩＤを商品販売業者端末装置５０に送信する。
【００５５】
以上のように構成された受信機３０は、視聴者３が所望のチャネルを操作部３９を用いて選択すると選局データが制御部４６に入力される。受信機３０は、アンテナ３１で放送装置１０より発信された放送データを受信すると、受信処理部３２で復調、復号処理を施し、暗号復号部３３で暗号復号鍵用記憶部３４に保存されている暗号復号鍵データを用いて暗号を復号し、復号部３５で選択されたチャネルの放送データを抽出し、抽出した放送データをＤ／Ａコンバータ３６でディジタル信号をアナログ信号に変換し、スピーカ３７より再生音に変換して出力する。また、復号部３５は、選択されたチャネルの放送データより表示データを抽出し、表示部３８に表示データを表示する。これにより、視聴者３は、選択したチャネルの放送データを視聴することができる。また、視聴者３は、本サービス１の視聴者登録を放送局２に対して行うとき、操作部３９を介して入力された文字データ等からなる視聴者名データと受信機ＩＤ用記憶部４０より読み出した受信機ＩＤを通信部４４よりネットワーク５を介して放送装置１０に送信する。更に、視聴者３が商品販売業者４の店舗に買い物等に行ったとき、店舗の近隣に駐車した自動車に設置してある受信機３０は、近距離通信部４５より近距離無線通信で、受信機ＩＤ用記憶部４０より読み出した受信機ＩＤを訪問している店舗に設置してある商品販売業者端末装置５０に送信する。これによって、商品販売業者端末装置５０は、店舗を訪問した視聴者３が所有している受信機３０の受信機ＩＤを取得することができ、商品販売業者４は、本サービス１の適用を受ける視聴者３が自分の店を訪れたことを自動的に知ることができる。
【００５６】
次に、視聴者３が買い物等で訪問する商品販売業者４の経営する店舗に設置される商品販売業者端末装置５０について、図５を参照して説明すると、この商品販売業者端末装置５０は、パーソナルコンピュータ、ＰＯＳ（Ｐｏｉｎｔ　Ｏｆ　Ｓａｌｅｓ）端末等とほぼ同様な構成を有する装置であって、全体の動作を制御する制御プログラム等が保存されたプログラム用記憶部５１と、プログラム用記憶部５１等に保存されたプログラムがロードされる一時記憶部５２と、データを保存するデータ用記憶部５３と、操作信号を入力する入力部５４と、データを表示する表示部５５と、放送装置１０とネットワーク５を介してデータ通信をする通信部５６と、受信機３０と近距離データ通信を行う近距離通信部５７と、全体の動作を制御する制御部５８とを備える。
【００５７】
プログラム用記憶部５１は、ハードディスク、ＲＯＭ、ＥＥＰＲＯＭ、フラッシュメモリ等で構成されている。プログラム用記憶部５１には、各種資源を管理するオペレーティングシステム、放送装置１０や受信機３０とデータ通信を行うための通信プログラム等が格納されている。また、このプログラム用記憶部５１は、書換可能な記憶媒体を用いることで、通信部５６、更に他のリムーバル記録媒体から入力されたアップデート用のプログラムに、現在保存されているプログラムを書き換えることができるようになっている。一時記憶部５２は、ＲＡＭ等で構成されている。この一時記憶部５２には、プログラム用記憶部４１に格納されている各種プログラムがロードされる。
【００５８】
また、データ用記憶部５３は、書換可能な記録媒体であって、ハードディスク、ＥＥＰＲＯＭ等の内蔵型の記録媒体の他、フラッシュメモリを記憶素子に用いるＩＣカード、テープカートリッジ、ディスクカートリッジ等のリムーバル記録媒体で構成されている。このデータ用記憶部５３は、受信機３０より送信された受信機ＩＤが保存されるとともに、この受信機ＩＤに関連付けて視聴者３が購入した商品識別データ、購入金額等の購入データが保存される。
【００５９】
具体的に、データ格納用記憶部５３では、下記表３に示すデータベースによって受信機ＩＤと購入データとが関連付けて保存されている。
【００６０】
【表３】

【００６１】
このデータベースは、表３に示すように、フィールドとして受信機ＩＤと店舗訪問回数と支払合計金額が設けられている。受信機ＩＤは、制御部５８がデータベースに登録されていない受信機ＩＤを検出したとき、このデータベースに登録される。店舗訪問回数は、既登録の受信機ＩＤを検出したとき、１ずつ加算される。すなわち、店舗訪問回数は、受信機ＩＤが登録されたとき、「１」が記述され、以降、既登録の受信機ＩＤを検出する度に「１」が加算される。支払合計金額は、視聴者３がその店舗の商品を購入する度に、その商品の金額分だけ累積加算される。このデータベースには、所定期間内の店舗訪問回数と支払合計金額が記録され、放送装置１０に送信されると、店舗訪問回数と支払合計金額がリセットされる。この表３の例では、例えば、受信者ＩＤが「０００００１」の視聴者３は、店舗訪問回数が「５回」で支払合計金額が「１０００円」となっている。このデータベースでは、所定期間内において、受信機ＩＤに関連付けられた視聴者が幾ら分商品を購入したかを管理することができる。
【００６２】
入力部５４は、キーボード、マウス、テンキー、バーコード読み取り機等で構成されており、商品販売業者４の操作に応じて各種操作信号を生成するとともに、視聴者３の購入データを入力する。表示部５５は、陰極線管、液晶表示パネル等であり、各種データを表示する。
【００６３】
通信部５６は、データ格納用記憶部５３に保存されている受信機ＩＤや視聴者３の購入データ等を放送局２の放送装置１０からの送信要求に応じてネットワーク５を介して送信する。また、近距離通信部５７は、近距離通信インタフェースを有しており、視聴者３の受信機３０を検出すると、その受信機３０の受信機ＩＤの送信要求を受信機３０に送信し、その受信機３０から送信された受信機ＩＤを受信する。
【００６４】
制御部５８は、ＣＰＵ等で構成されている。制御部５８は、近距離通信部５７で受信機３０を検出すると、近距離通信部５７で受信機３０の受信機ＩＤを受信し、受信した受信機ＩＤをデータ格納用記憶部５３に保存する。また、制御部５８は、視聴者３が店舗で商品販売業者４の商品を購入したとき、入力部５４より入力された購入データをデータ格納用記憶部５３にその視聴者３が所有する受信機３０の受信機ＩＤに関連付けて保存する。すなわち、制御部５８は、近距離通信部５７で受信機ＩＤを検出する度に、その検出した受信機ＩＤが上記表３のデータベースに登録されている受信機ＩＤであるかを検出し、受信機ＩＤが登録されていないとき、新規に受信者ＩＤをデータベースに登録し、店舗訪問回数に「１回」を記録し、既登録受信機ＩＤであるとき、店舗訪問回数に「１回」を加算する。また、制御部５８は、視聴者が商品を購入したとき、その商品の代金分を支払合計金額に加算する。そして、制御部５８は、データ格納用記憶部５３に保存している受信機ＩＤと受信機ＩＤに関連付けて保存されている視聴者３の購入データをデータ格納用記憶部５３より読み出し、通信部５６よりネットワーク５を介して放送装置１０に送信する。そして、受信機ＩＤ及び購入データを放送装置１０に送信した後、制御部５８は、データベースの店舗訪問回数と支払合計金額をリセットする。これは、放送装置１０が所定期間後との受信料の割引データを生成することができるようにするためである。
【００６５】
以上のように構成された商品販売業者端末装置５０は、視聴者３が自動車等の移動体で商品販売業者４の店舗の近隣に駐車し、近距離通信部５７の通信可能な範囲に受信機３０が位置すると、その受信機３０を検出し、検出した受信機３０の受信機ＩＤをデータ格納用記憶部５３に保存する。すなわち、商品販売業者端末装置５０は、受信機３０を検出することで、検出した受信機３０の視聴者が店を訪問したものとみなし、データ格納用記憶部５３のデータベースを更新する。また、商品販売業者端末装置５０は、その視聴者３が店舗で商品を購入したとき、入力部５４よりその視聴者３が購入した購入データが入力され、この購入データをその視聴者３の受信機３０の受信機ＩＤに関連付けてデータ格納用記憶部５３に保存する。更に、商品販売業者端末装置５０は、放送装置１０からの要求に応じて、通信部５６よりデータ格納用記憶部５３に保存されている受信機ＩＤとその受信機ＩＤの関連付けられている購入データを放送装置１０に送信する。
【００６６】
次に、図６を参照して、受信機３０を所有する視聴者３が放送局２に対して視聴者登録する際の手順について説明する。
【００６７】
放送局２が放送する広告無し番組を視聴するために、視聴者登録を行うとき、視聴者３は、操作部３９を操作することによって、受信機３０を視聴者登録を行うための視聴者登録モードにする。次いで、視聴者３は、ステップＳ１において、操作部３９を操作することによって、表示部３８に表示される案内画面に従って、視聴者名、住所、氏名、年齢等視聴者３を特定するための個人データ、決済を行うためのクレジットカードのクレジット番号、銀行の口座データ等の登録申請データを入力する。視聴者３によって以上のような登録申請データが入力され、視聴者３によって送信操作が行われると、ステップＳ２において、受信機３０の制御部４６は、入力された登録申請データを、通信部４４より所定の伝送プロトコルに従ってネットワーク５を介して放送局２の放送装置１０に送信する。また、受信機３０の制御部４６は、受信機ＩＤ用記憶部４０より受信機ＩＤを読み出し、読み出した受信機ＩＤを登録申請データと共に通信部４４より所定の伝送プロトコルに従ってネットワーク５を介して放送局２の放送装置１０に送信する。
【００６８】
なお、ここまでの視聴者登録を行うための申請は、ネットワーク５を介してデータ通信で行う他、直接視聴者３が放送局２に電話をかけて口頭で行うようにしてもよい。
【００６９】
受信待機状態にある放送局２の放送装置１０は、通信部１８で、受信機３０からネットワーク５を介して送信された登録申請データと受信機ＩＤとを受信する。次いで、ステップＳ４において、放送装置１０の制御部２１は、受信機３０から送信された受信機ＩＤがデータベース１９に既に登録されているかどうかを判断し、未登録のものであるとき、データベース１９に登録する。すなわち、制御部２１は、上記表１に示すように、受信機ＩＤと視聴者名とを関連付けてデータベース１９に登録する。制御部２１は、店舗訪問回数、支払合計金額、ポイント、割引率をデフォルトの「０」に設定する。なお、制御部２１は、受信した受信機ＩＤが既登録のものであるとき、その旨を受信機３０に送信する。
【００７０】
ステップＳ５において、放送装置１０の制御部２１は、視聴者登録の完了したことを知らせるアクティベート信号を放送データとしてアンテナ１５より発信する。すなわち、制御部２１は、視聴者登録の完了した受信機ＩＤと暗号化されている番組を復号する暗号鍵復号鍵データとを含むアクティベート信号を生成し、生成したアクティベート信号を多重化してアンテナ１５より発信する。
【００７１】
ステップＳ６において、受信機３０の制御部４６は、放送装置１０より放送されている放送データを受信し、復号部３５で受信したディジタル多重化処理が施されている放送データを復号し、復号されたデータよりアクティベート信号を抽出する。そして、制御部４６は、抽出したアクティベート信号に含まれている受信機ＩＤが、受信機ＩＤ用記憶部４０に保存している受信機ＩＤと一致しているとき、アクティベート信号に含まれている暗号復号鍵データを暗号復号鍵用記憶部３４に保存する。したがって、以降、受信機３０は、この暗号鍵復号鍵データで用いてアンテナ３１で受信した放送データの暗号を復号して番組を視聴することができるようになる。なお、制御部４６は、抽出したアクティベート信号に含まれている受信機ＩＤが、受信機ＩＤ用記憶部４０に保存している受信機ＩＤと一致しないとき、処理を終了する。
【００７２】
次に、図７を参照して、受信機３０が設置された自動車で視聴者３が商品販売業者４の店舗に立ち寄り、その店舗で商品を購入した際の受信機３０と商品販売業者端末装置５０の処理手順について説明する。
【００７３】
例えば、視聴者３が商品販売業者４の店舗に立ち寄るため、受信機３０が設置された自動車を駐車場等その店舗の近所に駐車する。このとき、受信機３０の位置は、商品販売業者４の店舗に設置されている商品販売業者端末装置５０と近距離通信が可能なエリアである。受信機３０の制御部４６は、ステップＳ１１において、プログラム記憶部４１のプログラムに従って所定間隔で、近距離通信が可能な商品販売業者端末装置５０を検出するためのアクセス要求を近距離通信部４５より発信する。受信待機状態にある商品販売業者端末装置５０の制御部５８は、ステップＳ１２において、近距離通信部５７で、受信機３０からのアクセス要求を受信したかどうかを判断し、受信したとき、ステップＳ１３に進み、受信しなかったとき、ステップＳ１２を繰り返す。すなわち、商品販売業者端末装置５０の制御部５８は、受信機３０からのアクセス要求を受信することで、近距離通信が可能な受信機３０を特定する。近距離通信が可能な受信機３０を特定すると、制御部５８は、ステップＳ１３において、近距離通信部５７より受信機３０に対して受信機ＩＤの送信要求を送信する。受信待機状態にある受信機３０の制御部４６は、近距離通信部４５で商品販売業者端末装置５０から送信された受信機ＩＤの送信要求を受信すると、ステップＳ１４において、受信機ＩＤ用記憶部４０より自身の受信機ＩＤを読み出し、この読み出した受信機ＩＤを近距離通信部４５より商品販売業者端末装置５０に対して送信する。そして、商品販売業者端末装置５０の制御部５８は、ステップＳ１５において、近距離通信部５７で、受信機３０から送信された受信機ＩＤを受信する。
【００７４】
受信機ＩＤを受信した商品販売業者端末装置５０の制御部５８は、ステップＳ１６において、データ格納用記憶部５３に構築されている上記表３のデータベースにアクセスし、受信した受信機ＩＤが既登録受信機ＩＤであるかどうかを判断し、既登録であるとき、ステップＳ１７に進み、未登録のとき、ステップＳ１８に進む。すなわち、商品販売業者端末装置５０では、受信した受信機ＩＤが示す受信機３０の所有者となっている視聴者３が初来店であるかを判断する。受信した受信機ＩＤが既登録であるとき、商品販売業者端末装置５０の制御部５８は、ステップＳ１７において、上記表３に示すデータベースの受信した受信機ＩＤに関連付けられている店舗訪問回数に「１」を加算する。また、制御部５８は、受信した受信機ＩＤがデータベースに未登録であるとき、ステップＳ１８において、新規に受信機ＩＤをデータベースに登録し、登録した受信機ＩＤに関連付けられている店舗訪問回数に「１回」を記録する。
【００７５】
以上のようにして、商品販売業者端末装置５０では、店舗の近所にある自動車に設置されている受信機３０の受信機ＩＤをデータベースに登録することで、受信機ＩＤを用いて、間接的に来店した視聴者３の来店回数を管理することができる。
【００７６】
商品販売業者４の店舗に来店した視聴者３がその店舗の商品を購入するとき、ステップＳ１９において、店員は、商品販売業者端末装置５０の入力部５４を構成する例えばバーコード読み取り機を用いて視聴者３が購入しようとする商品に関する値段等の商品データを商品販売業者端末装置５０に入力する。これと共に、店員は、視聴者３から知らされた受信機ＩＤを入力部５４を構成するキーボード等を用いて入力する。すると、制御部５８は、ステップＳ２０において、入力された受信機ＩＤに基づいてデータ格納用記憶部５３のデータベースを検索し、ステップＳ２１において、検索した受信機ＩＤに関連付けられた支払合計金額に商品データに含まれる購入価格を加算する。
【００７７】
以上のように、商品販売業者端末装置５０は、視聴者３が商品販売業者４の店舗で商品を購入しなかった場合においても、受信機３０を検出し受信機ＩＤを取得すると、データ格納用記憶部５３に構築されている上記表３に示すデータベースの店舗訪問回数に１を加算する。また、視聴者３がその店舗で商品を購入したときには、上記表３のデータベースは、店舗訪問回数に１が加算されるとともに、支払合計金額に購入金額が加算される。商品販売業者端末装置５０は、一日毎、一ヶ月毎等所定期間毎に、このデータベースの内容、すなわち受信機ＩＤとこの受信機ＩＤに関連付けられた店舗訪問回数と支払合計金額を購入データとして放送局２の放送装置１０に送信し、店舗訪問回数、支払合計金額等が視聴者に対する特典に反映されるようにする。
【００７８】
次に、商品販売業者端末装置５０より店舗訪問回数、支払合計金額等の購入データを放送装置１０に送信し、放送装置１０が特典データを生成する手順を図８を参照して説明する。先ず、商品販売業者４は、一日毎、一ヶ月毎等所定期間毎に、入力部５４を操作して、データ格納用記憶部５３に構築されている上記表３に示すデータベースの内容、すなわち受信機ＩＤとこの受信機ＩＤに関連付けられた店舗訪問回数と支払合計金額を購入データとして放送局２の放送装置１０に送信するため、放送装置１０にアクセスする操作を行う。すなわち、商品販売業者端末装置５０の制御部５８は、ステップＳ３１において、商品販売業者４の操作に応じて通信部５６よりネットワーク５を介して放送装置１０にアクセス要求を送信する。受信待機状態にある放送装置１０の制御部２１は、ステップＳ３２において、通信部１８で、商品販売業者端末装置５０からのアクセス要求を受信したかどうかを判断し、受信したとき、ステップＳ３３に進み、受信しなかったとき、ステップＳ３２を繰り返す。放送装置１０の制御部２１は、商品販売業者端末装置５０からのアクセス要求を受信したとき、ステップＳ３３において、データ格納用記憶部５３に構築されている上記表３に示すデータベースの内容、すなわち受信機ＩＤとこの受信機ＩＤに関連付けられた店舗訪問回数と支払合計金額を含む購入データの送信要求を通信部１８よりネットワーク５を介して商品販売業者端末装置５０に送信する。商品販売業者端末装置５０の制御部５８は、通信部５６でネットワーク５を介して放送装置１０から送信された購入データの送信要求を受信すると、ステップＳ３４において、データ格納用記憶部５３に構築されている上記表３に示すデータベースの受信機ＩＤ、店舗訪問回数、支払合計金額等より購入データを生成し、生成した購入データを通信部５６を介してネットワーク５を介して放送装置１０に送信する。そして、放送装置１０は、ステップＳ３５において、通信部１８で商品販売業者端末装置５０からネットワーク５を介して送信された購入データを受信する。
【００７９】
商品販売業者端末装置５０から送信された購入データを受信した放送装置１０の制御部２１は、ステップＳ３６において、受信した購入データを上記表１に示したデータベース１９に反映させる処理を行う。具体的に、制御部２１は、上記表１に示すデータベース１９にアクセスし、通信部１８で受信した購入データに含まれる受信機ＩＤに基づいて検索し、その検索した受信機ＩＤに関連付けられている現在の店舗訪問回数、支払合計金額、ポイント、割引率を抽出する。制御部２１は、先ず、抽出した受信機ＩＤ関連付けられている上記表１の店舗訪問回数、支払合計金額に、購入データに含まれる店舗訪問回数、支払合計金額を反映させる。すなわち、制御部２１は、購入データに含まれる店舗訪問回数を、上記表１の店舗訪問回数に加算するとともに、購入データに含まれる支払合計金額を、上記表１の支払合計金額に加算する。
【００８０】
ステップＳ３７において、制御部２１は、視聴者毎の請求料金を算出するため、所定期間、例えば１ヶ月を経過したかどうかを判断し、所定期間を経過したとき、ステップＳ３８に進み、所定期間を経過していないとき、ステップＳ３７を繰り返す。
【００８１】
ステップＳ３８において、制御部２１は、更新された上記表１の店舗訪問回数と支払合計金額に基づいて、表１のポイントと割引率を算出する。すなわち、制御部２１は、ポイントを算出するとき、更新後の店舗訪問回数１回を１ポイントに換算し、更新後の支払合計金額１円を１ポイントに換算して、ポイントを算出する。ステップＳ３９において、制御部２１は、視聴者３の受信料の割引率を算出するとき、１０００ポイントを１％に換算して割引率を算出する。また、制御部２１は、基本料金に割引率を反映させて視聴者毎の請求金額を算出する。
【００８２】
制御部２１は、視聴者毎の請求金額を算出すると、決済処理のため、視聴者のクレジット番号、銀行口座番号、請求金額等からなる請求データを決済センタのサーバに送信し、決済センタのサーバでは、各視聴者３の口座データを更新する。
【００８３】
次に、商品販売業者端末装置５０より視聴者３が商品を購入したことにより発生した売上データを放送装置１０に送信し、放送装置１０がシステム利用料である課金データを生成する手順を図９を参照して説明する。先ず、商品販売業者４は、一日毎、一ヶ月毎等所定期間毎に、入力部５４を操作して、上記図８で説明した購入データと共に、視聴者３が商品を購入したことにより発生した売上データを送信するため、放送装置１０にアクセスする操作を行う。すなわち、商品販売業者端末装置５０の制御部５８は、ステップＳ４１において、商品販売業者４の操作に応じて通信部５６よりネットワーク５を介して放送装置１０にアクセス要求を送信する。受信待機状態にある放送装置１０の制御部２１は、ステップＳ４２において、通信部１８で、商品販売業者端末装置５０からのアクセス要求を受信したかどうかを判断し、受信したとき、ステップＳ４３に進み、受信しなかったとき、ステップＳ４２を繰り返す。放送装置１０の制御部２１は、商品販売業者端末装置５０からのアクセス要求を受信したとき、ステップＳ４３において、商品販売業者４の商品販売業者ＩＤに関連付けられた売上データの送信要求を通信部１８よりネットワーク５を介して商品販売業者端末装置５０に送信する。商品販売業者端末装置５０の制御部５８は、通信部５６でネットワーク５を介して放送装置１０から送信された購入データの送信要求を受信すると、ステップＳ４４において、データ格納用記憶部５３の上記表３のデータベースより所定期間における視聴者３が商品を購入したことにより発生した売上データを算出し、この算出した売上データを、商品販売業者４の商品販売業者ＩＤに関連付けて通信部５６を介してネットワーク５を介して放送装置１０に送信する。そして、放送装置１０は、ステップＳ４５において、通信部１８で商品販売業者端末装置５０からネットワーク５を介して送信された売上データを受信する。
【００８４】
商品販売業者端末装置５０から送信された売上データを受信した放送装置１０の制御部２１は、ステップＳ４６において、受信した売上データを上記表２に示したデータベース１９に反映させる処理を行う。具体的に、制御部２１は、上記表２に示すデータベース２０にアクセスし、通信部１８で受信した売上データに含まれる商品販売業者ＩＤに基づいて検索し、その検索した商品販売業者ＩＤに関連付けられている売上データを抽出する。制御部２１は、抽出した商品販売業者ＩＤ関連付けられている上記表２の売上に、受信した売上金額分を加算する。
【００８５】
ステップＳ４７において、制御部２１は、商品販売業者４毎の所定期間における課金データを算出するため、所定期間、例えば１ヶ月を経過したかどうかを判断し、所定期間を経過したとき、ステップＳ４８に進み、所定期間を経過していないとき、ステップＳ４７を繰り返す。
【００８６】
ステップＳ４８において、制御部２１は、更新された上記表２の売上に基づいて、表２の課金データを算出する。すなわち、制御部２１は、売上の１０％を課金金額とする。そして、制御部２１は、商品販売業者４毎の課金データを、決済処理のため、視聴者のクレジット番号、銀行口座番号、請求金額等からなる請求データを決済センタのサーバに送信し、決済センタのサーバでは、各商品販売業者４の口座データを更新する。
【００８７】
以上のように構成された通信システム１では、放送装置１０から上記図３（Ａ）に示すような広告無し放送や図３（Ｂ）に示すような番組中に広告を挿入しない番組を放送する。したがって、視聴者３は、受信機３０を介して番組を連続して視聴することができる。すなわち、視聴者３は、番組中に広告が挿入されることで煩わされることが無くなる。また、放送局２は、番組間及び／又は番組中に広告を挿入しない代わりに、商品紹介番組を制作し、番組中及び／又は番組間で広告を行う場合と比べて比較的自由な時間帯に商品紹介番組を放送することができる。また、商品紹介番組では、一般に行われている番組間及び／又は番組中に挿入される広告と異なり、商品の紹介時間を十分に確保することができる。更に、商品紹介番組は、同じ商品を時間を異ならせて繰り返し紹介することで、視聴者３に対する商品の関心を高めることができる。
【００８８】
更に、視聴者３は、商品紹介番組を視聴して、商品販売業者４の店舗を訪問することで、更に、その店舗で所望の商品を購入することで、その商品販売業者４の商品販売業者端末装置５０より購入データが放送装置１０に送信され、放送装置１０がこれらのデータに基づいて受信料割引等の特典を受けることができる。すなわち、このシステム１では、視聴者３が受信料割引等の特典を受けるために、商品販売業者４の店舗に頻繁に足を運ぶようになる。
【００８９】
なお、以上の例では、特典データとして受信料の割引を説明したが、その他、上記表１のポイントに応じて、商品販売業者４の店舗での割引クーポンを、郵送で又はネットワーク５を介して放送装置１０から受信機３０に送信するようにしてもよい。
【００９０】
また、この通信システム１では、放送局装置１０が、一のチャネルで広告を番組内及び番組間に挿入した通常の番組を暗号化しない状態で放送し、他のチャネルを、プレミアムチャネルとし、番組内及び／又は番組内に広告を挿入しない番組を暗号化して放送し、上記表１に示すポイントが閾値以上になった視聴者３に限って特典データとして暗号復号鍵データを送信し、ポイントが閾値以上となった視聴者３のみがプレミアムチャネルの番組を暗号を復号して視聴できるようにしてもよい。
【００９１】
更に、以上の例では、ラジオ放送を例に取り説明したが、この放送は、テレビジョン放送であってもよい。
【００９２】
【発明の効果】
本発明によれば、商品販売業者端末に受信機より出力された受信機識別データが入力され、この入力された受信識別データを上記放送局に出力し、放送局が、上記入力された受信機識別データに基づいて特典データを生成し、この特定データに基づいて視聴者に利益還元を行うことから視聴者が商品販売業者の店舗を訪れやすくなる。
【図面の簡単な説明】
【図１】本発明を適用した通信システムの構成を説明する図である。
【図２】上記通信システムを構成する放送装置の構成を説明するブロック図である。
【図３】（Ａ）は番組内と番組間に全く広告の時間を設けないチャネルの放送データを説明する図であり、（Ｂ）は、１つの番組内に広告を挿入しないようにしたチャネルの放送データを説明する図である。
【図４】上記通信システムを構成する受信機の構成を説明するブロック図である。
【図５】上記通信システムを構成する商品販売業者端末装置の構成を説明するブロック図である。
【図６】受信機を所有する視聴者が放送局に対して視聴者登録する際の手順を説明するフローチャートである。
【図７】受信機が設置された自動車で視聴者が商品販売業者の店舗に立ち寄り、その店舗で商品を購入する際の受信機と商品販売業者端末装置の処理手順を説明するフローチャートである。
【図８】商品販売業者端末装置より店舗訪問回数、支払合計金額等の購入データを放送装置に送信し、放送装置が特典データを生成する手順を説明するフローチャートである。
【図９】商品販売業者端末装置より視聴者が商品を購入したことにより発生した売上データを放送装置に送信し、放送装置がシステム利用料である課金データを生成する手順を説明するフローチャートである。
【符号の説明】
１　通信システム、２　放送局、３　視聴者、４　商品販売業者、５　ネットワーク、１０　放送装置、３０　受信機、５０　商品販売業者端末装置[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a system in which a broadcasting station that acquires receiver identification data via a seller generates privilege data for a receiver for each receiver identification data.
[0002]
[Prior art]
In a program provided by television broadcasting, one or a plurality of commercial messages (CMs) are inserted at predetermined intervals, for example, at intervals of 15 minutes, for a predetermined time, for example, about 1 minute. At the time of the commercial, advertising of a company or a product of the company is usually performed. This CM can be broadcast by an advertiser paying an advertisement fee to a broadcaster.
[0003]
[Problems to be solved by the invention]
However, a commercial inserted in the middle of a program has an extremely high advertising effect and a high utility value when viewed from an advertiser, but can be viewed continuously from a viewer of the program. And it can be bothersome.
[0004]
In addition, CM can be performed only at a predetermined time, for example, allocated during a program program of a day determined by a broadcasting company, that is, it is difficult for an advertiser to use.
[0005]
Further, since television broadcasting is a broadcast, it is not possible to broadcast a CM limited to a specific area.
[0006]
The present invention has been made in view of the above problems, and an object of the present invention is to provide a communication method, a communication system, and a broadcast device that broadcast a program without advertisement and allow a viewer to comfortably view the program. Is to do. Another object of the present invention is to make it easier for a viewer to visit a store of a merchandise seller by giving a privilege to the viewer.
[0007]
It is another object of the present invention to provide a communication method, a communication system, and a broadcasting device that can increase the customer attraction of a merchandise seller in association with an advertisement-free program broadcast.
[0008]
[Means for Solving the Problems]
The communication method according to the present invention includes a receiver for receiving a program broadcasted from a broadcasting station, a receiver output step of outputting receiver identification data of the receiver to a merchandise seller terminal, and a merchandise seller terminal. A merchandise seller input step in which the receiver identification data output from the receiver is input; a merchandise seller output step in which the merchandise seller terminal outputs the receiver identification data to the broadcasting station; A broadcast station input step of receiving the receiver identification data output from the broadcast station; and a privilege data generation step of the broadcast station generating privilege data based on the input receiver identification data.
[0009]
Also, the communication system according to the present invention has a broadcasting station that broadcasts a program, a receiver that has identification data, receives a program that the broadcasting station broadcasts, and identification data output from the receiver. A merchandise seller terminal for transmitting the input identification data to the broadcasting station. Then, when the identification data of the receiver is input from the merchandise seller terminal, the broadcasting station generates privilege data based on the identification data.
[0010]
Further, the communication method according to the present invention includes a broadcasting step of broadcasting a program, a broadcasting station inputting step of receiving a receiver identification data inputted from a receiver to a merchandise seller terminal, and a receiving station identification data inputted. Generating the privilege data based on the
[0011]
Further, the broadcasting device according to the present invention comprises: a broadcasting means for broadcasting a program; an input means for receiving receiver identification data input from a receiver to a merchandise seller terminal; and a receiver identification data input to the input means. Generating means for generating privilege data based on the data.
[0012]
Further, a recording medium according to the present invention is a recording medium on which a computer program executable by a computer is recorded. Further, the computer program according to the present invention is such that when receiver identification data input to a merchandise seller terminal is input from a receiver that receives a program broadcasted by a broadcasting station, the input receiver A generating step of generating privilege data based on the identification data;
[0013]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, a communication system to which the present invention is applied will be described with reference to the drawings.
[0014]
As shown in FIG. 1, a communication system 1 to which the present invention is applied mainly includes a broadcast station 2 such as a broadcaster, a viewer 3 who watches a radio broadcast broadcast by the broadcast station 2, and a product that sells a product. It is made up of the seller 4. The broadcasting station 2 performs MMDS (multi-channel multi-point distribution service), LMDS (local multi-point DS), MVDS (European Microwave Video, etc., for example, a wireless digital broadcast, etc.). Of course, the broadcasting station 2 may perform ordinary wired radio broadcasting.
[0015]
The broadcasting station 2 broadcasts a radio program from the broadcasting device 10. The broadcasting station 2 broadcasts a program in which no advertisement is inserted during and / or between programs.
[0016]
The viewer 3 owns a cable radio receiver 30. The receiver 30 is installed, for example, in a car owned by the viewer 3 and can watch a program broadcast by the broadcast station 2 in the car. The receiver 30 holds identification data for identifying a receiver owned by another viewer 3. This identification data is registered in the database of the broadcasting station 2 and managed by the broadcasting station 2.
[0017]
Further, the merchandise seller 4 is registered in the broadcasting station 2 as a subscribed store of the present system 1 by paying a system usage fee, and the merchandise seller terminal device 50 is installed at the store. The merchandise seller terminal device 50 performs data communication with the receiver 30 owned by the viewer 3 when the viewer 3 visits the store or when the viewer 3 visits the store and purchases a desired product. The identification data assigned to the receiver 30 of the viewer 3 is acquired. At the same time, the purchase data serving as the purchase history of the viewer 3 is input to the merchandise seller terminal device 50. The merchandise seller terminal device 50 transmits the identification data or the identification data and the purchase data of the merchandise purchased by the viewer 3 to the broadcasting station 2 every time the identification data is input from the receiver 30 and / or every predetermined period. Send.
[0018]
The broadcast station 2 acquires the identification data transmitted from the merchandise seller terminal device 50 or the identification data and the purchase data of the merchandise purchased by the viewer 3 so that the identification data of the receiver 30 is registered. It is possible to know how much the person 3 uses the store of the merchandise distributor 4 who has joined the system 1. The broadcast station 2 can generate privilege data for the viewer 3 based on the usage status of the viewer 3 at the subscribed store. For example, the broadcasting station 2 gives the viewer 3 a privilege such as a discount of a reception fee and a permission of receiving a premium channel to the broadcasting station 2.
[0019]
In the communication system 1 as described above, the viewer 3 can watch music-free programs, quiz programs, news programs, and other advertisement-free programs broadcast by the broadcast station 2, and can view one program continuously. it can. In addition, the broadcasting station 2 produces and broadcasts, as a program, an advertising-only program that exclusively introduces products. Unlike the case where the merchandise seller 4 inserts an advertisement in the middle of the program, the advertisement-dedicated program allows the user to freely advertise the desired product at any time regardless of the time frame of the advertisement. Further, when the viewer 3 purchases the merchandise of the merchandise dealer 4 at the store while watching the advertisement-dedicated program or the like, the identification data of the receiver 30 and the merchandise purchase data are transmitted to the broadcasting station 2. The broadcasting station 2 can grasp the status of use of the store by the viewer 3 based on the identification data of the receiver, the product purchase data, and the like. And the like can be provided.
[0020]
That is, in the communication system 1, the broadcasting station 2 allows the viewer 3 to view the program without advertisement. , The number of subscribers, that is, the number of viewers 3 can be increased. In addition, since the merchandise seller 4 can advertise the merchandise in an advertisement-dedicated program, the advertisement efficiency can be improved.
[0021]
Next, the broadcasting device 10 installed in the broadcasting station 2 will be described with reference to FIG. 2. The broadcasting device 10 includes a storage unit 11 for storing content data such as a broadcast program, and a broadcast program. A digital multiplexing unit 12 for performing digital multiplexing processing, an encryption unit 13 for encrypting a broadcast program, a transmission processing unit 14 for performing transmission processing of an encrypted program, and an antenna for transmitting the transmission-processed program 15, a program storage unit 16 in which a control program for controlling the overall operation is stored, a temporary storage unit 17 in which a program stored in the program storage unit 16 is loaded, the broadcasting station 2, and the system The communication unit 18 for performing data communication with the merchandise seller terminal device 50 managed by the merchandise seller 4 who has made the use contract 1 and the receiver 30 owned by the viewer 3 who is the contractor The database 19 that manages the identification data and the sales data of the viewer 3 transmitted from the merchandise seller terminal device 50 owned by the merchandise seller 4, and the charging data for charging the merchandise seller 4 for the system usage fee. It has a database 20 for generation and a control unit 21 for controlling the whole operation.
[0022]
The storage unit 11 stores content data such as programs to be broadcast. This storage unit is composed of a large-capacity hard disk or the like. The storage unit 11 stores a plurality of removable recording media such as a disk cartridge and a tape cartridge storing one or more content data, and extracts and reproduces a desired removable recording medium in accordance with an operation of a broadcaster. It is an exchange device. The program data stored in the storage unit 11 is specifically a music program, a quiz program, a news program, and the like. In addition, the storage unit 11 stores advertisement-dedicated programs such as merchandise handled by the merchandise seller 4 who has contracted to use the present system 1 with the broadcasting station 2. As shown in FIG. 3A, this program data is configured so that no advertisement time is provided within the program and between the programs. Of course, as shown in FIG. 3B, this program data may be such that an advertisement is not inserted in one program and an advertisement is inserted between programs. In any of the examples, at least an advertisement of a company or the like which is a sponsor of the program is not inserted in the program, so that the viewer 3 can continuously view at least one program. It is configured. Then, the storage unit 11 outputs predetermined content data to the digital multiplexing unit 12 according to the instruction of the broadcaster.
[0023]
If the content data stored in the storage unit 11 is audio data, the content data may be encoded by a method such as MPEG-2 AAC (Motion Picture Expert Group 2 Advanced Audio Coding: trademark). When the content data stored in the storage unit 11 is not coded, the content data may be coded by a coding unit provided before the digital multiplexing unit 12.
[0024]
The digital multiplexing unit 12 packetizes content data of a plurality of channels, and digitally multiplexes the plurality of content data in packet units by a method such as time division multiplexing. Then, the digital multiplexing unit 12 outputs the multiplexed content data to the encryption unit 13 via the control unit 21. The encryption unit 13 stores encryption key data for encrypting the input content data in a memory (not shown). When broadcasting the content data, the encryption unit 13 encrypts the input content data using the encryption key data stored in the memory, and outputs the encrypted content data to the transmission processing unit 14.
[0025]
The transmission processing unit 14 encodes the encrypted content data input from the encryption unit 13, modulates the encoded content data by using a method such as OFDM (Orthogonal Frequency Division Multiplexing), and outputs the modulated data to the antenna 15. The antenna 15 transmits the content data subjected to the transmission processing input from the transmission processing unit 14.
[0026]
The program storage unit 16 includes a hard disk, a ROM (Read Only Memory), an EEPROM (Electrically Erasable Programmable Read-Only Memory), a flash memory, and the like. The program storage unit 16 stores an operating system for managing various resources, a search program for searching the database 19, a communication program for performing data communication with the merchandise seller terminal device 50, and the like. The program storage unit 16 can install the program from a removable recording medium such as an optical disk, a magneto-optical disk, or a magnetic disk or via the network 5 by using a rewritable storage medium. The stored program can be updated. The temporary storage unit 17 includes a RAM (Random Access Memory) and the like. Various programs stored in the program storage unit 16 are loaded into the temporary storage unit 17.
[0027]
The communication unit 18 performs data communication via the network 5 with a merchandise seller terminal device 50 managed by the merchandise seller 4 that has contracted to use the system 1 with the broadcasting station 2. Specifically, the communication unit 18 transmits the identification data of the receiver held by the merchandise dealer terminal device 50 transmitted from the merchant seller terminal device 50 and the purchase purchased by the viewer 3 at the store of the merchandise seller 4. Receive data. When the viewer 3 registers the viewer to use the service, the communication unit 18 receives data such as the receiver ID of the receiver 30 owned by the viewer 3 and the viewer name. . Further, the communication unit 18 receives the sales data and the like generated by the viewer 3 from the merchandise seller terminal device 50 to calculate the usage fee of the present system 1 instead of the advertisement fee to the merchandise seller 4.
[0028]
Here, the network 5 is a network 2 such as an ISDN (Integrated Services Digital Network) line, a CATV (Cable Television) line, an optical cable line, an xDSL (x Digital Subscriber Line), and a satellite line for digital satellite broadcasting. It exchanges data according to a transmission protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).
[0029]
The database 19 is constructed on a large-capacity hard disk or the like. The database 19 associates the identification data of the receiver 30 owned by the viewer 3 receiving the broadcast service with the history of the viewer 3, and is as shown in Table 1 below, for example.
[0030]
[Table 1]

[0031]
As shown in Table 1, the database 19 includes, as fields, the name of a contractor (viewer name) who has concluded a reception contract with the broadcasting station 2 and the reception data serving as identification data of the receiver 30 owned by the viewer 3. The machine ID, the number of times the viewer 3 has visited the store of the merchandise seller 4 within a predetermined period, and the payment when the viewer 3 associated with the receiver ID has purchased the merchandise at the store of the merchandise dealer 4 The points calculated based on the total amount, the number of visits to the store, and the total amount paid, the discount rate of the reception fee paid by the viewer 3 to the broadcast station 2, and one of the basic amounts of the reception fee charged to the viewer 3 A basic fee for one month and a one-month billing fee to the actual viewer 3 reflecting the discount rate are provided.
[0032]
The viewer name is registered in this database together with the receiver ID when a reception contract is concluded with the broadcasting station 2. The number of visits to the store is added each time the receiver ID is transmitted from the merchandise seller terminal device 50 of the merchandise seller 4. The total payment amount is updated based on the purchase data of the viewer 3 transmitted from the product distributor terminal device 50 of the product distributor 4 when the viewer 3 purchases a product at the store of the product distributor 4. And the total amount paid by the viewer 3 to the merchandise seller 4 within a predetermined period. The points are calculated based on the number of visits to the store and the total payment amount. For example, one visit to the store is converted to one point, and one yen of the total payment amount is converted to one point. It is the sum of the points in the two fields. The discount rate of the reception fee indicates a discount rate for discounting the reception fee as a privilege to the viewer 3 who frequently uses the store of the merchandise dealer 4, and is calculated by points. The discount rate is, for example, 0% for less than 1000 points, 1% for 1000 to less than 2000 points, 2% for 2000 to less than 3000 points, and 3% for 3000 to less than 4000 points. Is defined to increase the discount rate by 1%. Further, the basic fee is such that the basic set for viewing several basic channels is 1000 yen, and 1000 yen is added every time one viewable channel is added to the basic set. Further, the billing fee is an amount obtained by reflecting the discount rate on the basic fee.
[0033]
For example, in the record of the viewer A, the receiver ID is “000001”, the number of visits to the store is “5 times”, and the total payment amount is “1000 yen”. The points are converted into 5 points because the number of visits to the store is “5 times”, and converted into 1000 points because the total payment amount is “1000 yen”, and these are combined to become “1005 points”. I have. The discount rate of the reception fee is 1%, which can be classified into 1000 points or more and less than 2000 points with points being “1005 points”. Further, since the basic fee of the viewer A is 1000 yen and the discount rate is 10%, the billing fee is 900 yen, which is 90% of the basic fee.
[0034]
In the database 19 as described above, the viewer 3 can be specified based on the receiver ID, and it can be managed whether or not the specified viewer 3 has purchased a product at the store of the product distributor 4 with whom the contract has been made. Further, the database 19 may manage which merchandise dealer 4 purchased the viewer 3 at the store.
[0035]
The database 20 is constructed on a large-capacity hard disk or the like. This database 20 is for generating billing data for billing the merchandise dealer 4 for a system usage fee, and the viewer 3 purchases merchandise in the merchandise dealer ID which is the identification data of the merchandise dealer 4. As a result, the sales amount generated and the billing amount calculated based on the sales data are associated with each other, and are configured, for example, as shown in Table 2 below.
[0036]
[Table 2]

[0037]
As shown in Table 2, the database 20 includes, as fields, a merchandise seller ID for specifying the merchandise seller 4, a sales amount generated when the viewer 3 purchases the merchandise, and the sales data. The charge amount calculated based on the charge amount is provided.
[0038]
The merchandise seller ID is given to the merchandise seller 4 when the merchandise seller 4 concludes a system use contract with the broadcasting station 2. It is registered in the database 20. The sales is the sum of the sales generated by the viewer 3 purchasing the product during a predetermined period such as one month. Further, the billing amount is calculated for each merchandise seller 4 according to the sales amount in a predetermined period, and is, for example, 10% of the sales.
[0039]
For example, the merchandise seller AAA has a total sales of 100,000 yen in one month, and a billing amount in that month is 10,000 yen, which is 10% of the sales. That is, this billing amount replaces the advertising fee paid by the merchandise seller 4 to the broadcasting station 2 for the advertisement performed during the program that has been conventionally performed.
[0040]
The control unit 21 includes a CPU (Central Processing Unit) and the like. The control unit 21 loads the program in the program storage unit 16 into the temporary storage unit 17, and controls the entire apparatus based on the read program. Specifically, the control unit 21 registers the receiver ID and the viewer name transmitted for the viewer registration from the receiver 30 received by the communication unit 18 in the database 19. Further, for example, when the communication unit 18 receives the identification data of the receiver 30 or the purchase data of the viewer 3 transmitted from the merchandise seller terminal device 50 of the merchandise seller 4, the control unit 21 stores the program storage unit. The database 19 is accessed based on the 16 stored search programs, the record of the viewer 3 of the predetermined receiver identification data is extracted, and the number of visits to the store, the total payment amount, the points, the discount rate, and the like are updated. . Further, the control unit 21 calculates, for example, a billing amount according to the total sales transmitted from the merchandise seller terminal device 50 of the merchandise seller 4 by the communication unit 18.
[0041]
The broadcasting device 10 configured as described above broadcasts an advertisement-free program in which no advertisement is inserted in a program according to a program program of a day. That is, the broadcast device 10 reads out predetermined content data from the storage unit 11 according to, for example, a one-day program, and then digitally multiplexes the content data read from the storage unit 11 by the digital multiplexing unit 12. The multiplexed content data is encrypted by the encryption unit 13, and the content data encrypted by the transmission processing unit 14 is encoded, modulated, and transmitted from the antenna 15.
[0042]
Further, when the broadcast device 10 receives the receiver ID, purchase data, and the like transmitted from the merchandise seller terminal device 50 of the merchandise seller 4 by the communication unit 18, the contents of the database 19 are based on the received data. To update.
[0043]
The receiver 30 that receives broadcast data broadcast from the broadcast device 10 of the broadcast station 2 will be described. The receiver 30 is a device that is allocated to the viewer 3 who has contracted with the broadcast station 2. It is installed in a place where it is easy to receive radio waves from mobile objects, such as the dashboard of a car owned by. As shown in FIG. 4, the receiver 30 includes an antenna 31 for receiving broadcast data broadcasted from the broadcasting device 10, a reception processing unit 32 for performing a reception process on the broadcast data received by the antenna 31, An encryption / decryption unit 33 for decoding the encryption of the processed broadcast data; an encryption / decryption key storage unit 34 for storing the encryption / decryption key data used when decoding the encryption of the broadcast data; A decoding unit 35 for decoding data, a digital / analog converter (hereinafter, simply referred to as a D / A converter) 36 for converting audio data from a digital signal to an analog signal, and a digital / analog converter 36 A speaker 37 that converts audio data into a reproduced sound and emits the sound, a display unit 38 that displays the data, an operation unit 39 that inputs an operation signal, and the other receiver 30 are identified. ID storage unit 40 for storing a receiver ID for storage, a program storage unit 41 for storing a control program and the like for controlling the overall operation, and a data storage unit for storing data such as broadcast data 42, a temporary storage unit 43 into which a program stored in the program storage unit 41 or the like is loaded, a communication unit 44 for performing data communication with the broadcasting device 10 via the network 5, and a merchandise seller terminal device 50. A short-range communication unit 45 for performing distance data communication and a control unit 46 for controlling the entire operation are provided.
[0044]
The antenna 31 detects broadcast data transmitted from the broadcast device 10 of the broadcast station 2 and outputs the received broadcast data to the reception processing unit 32. The reception processing unit 32 demodulates the broadcast data modulated by the transmission processing unit 14 of the broadcasting device 10 by a method such as OFDM, performs a predetermined decoding process, and outputs the demodulated data to the encryption / decryption unit 33.
[0045]
The encryption / decryption unit 33 decrypts the encryption of the broadcast data input from the reception processing unit 23. At this time, the encryption / decryption unit 33 reads the encryption / decryption key data stored in the encryption / decryption key storage unit 34 and decodes the broadcast data input from the reception processing unit 32 using the read encryption / decryption key data. I do. Here, the encryption / decryption key data stored in the encryption / decryption key storage unit 34 is stored in the receiver ID of the receiver 30 owned by the viewer 3 who has signed the reception contract with the broadcasting station 2. Is acquired via the network 5 when the broadcast data is registered in the database 19 of the broadcast station 2. The key data corresponding to the encryption key data used when the broadcast device 10 encrypts the broadcast data by the encryption unit 13 is used. is there. When the decryption unit 33 decrypts the broadcast data input from the reception processing unit 23 using the decryption key data, the decryption unit 33 outputs the decrypted broadcast data to the decryption unit 35.
[0046]
The decryption unit 35 decrypts the broadcast data obtained by decrypting the encryption input from the decryption unit 33, that is, the broadcast data that has been subjected to the digital multiplexing process. Then, the decoding unit 35 extracts the broadcast data of the channel selected by the viewer 3 and outputs the extracted broadcast data of the predetermined channel to the D / A converter 36. Further, the decoding unit 35 extracts display data related to the broadcast data of the selected channel from the input broadcast data, and outputs the extracted display data to the control unit 46. The D / A converter 36 converts the input broadcast data of the predetermined channel from a digital signal to an analog signal, and outputs the broadcast data of the analog signal to the speaker 37. The speaker 37 converts the input analog signal broadcast data into a reproduced sound and emits the sound. Note that the broadcast data output unit may be a headphone or an earphone other than the speaker 37.
[0047]
The display unit 38 is a liquid crystal display panel, a cathode ray tube, or the like, and displays display data related to broadcast data to be reproduced. For example, the display unit 38 displays the currently selected channel, and displays the title, artist name, and the like of the music data being broadcast as character data or the like as information related to the broadcast data being reproduced. The operation unit 39 has a channel selection button including a plurality of push buttons, a dial, and the like, a volume adjustment button, a display content switching button, a timer setting button, a character input button, and the like. The operation unit 39 outputs channel selection data to the control unit 46 when, for example, the viewer 3 operates the channel selection button to select a channel, and when the volume adjustment button is operated, the volume adjustment is performed. The data is output to the control unit 46. In addition, in the operation unit 39, character data such as a viewer name can be input using a character input button in order to register a viewer with the broadcasting station 2. The display unit 38 may be configured with a touch panel or the like because it is shared with the operation unit 39. Further, the operation unit 39 may be a remote operation device.
[0048]
The receiver ID storage unit 40 includes a hard disk, a ROM, an EEPROM, a flash memory, and the like. The receiver ID storage unit 40 stores a receiver ID serving as identification data for distinguishing from the receiver 30 owned by another viewer 3. This receiver ID is stored in the receiver ID storage unit 40 when the receiver 30 is shipped from the factory, when the viewer 3 registers with the broadcast station 2, and the like.
[0049]
The program storage unit 41 includes a hard disk, a ROM, an EEPROM, a flash memory, and the like. The program storage unit 41 stores an operating system for managing various resources, a communication program for performing data communication with the broadcasting device 10 and the merchandise distributor terminal device 50, and the like. The program storage unit 41 uses a rewritable storage medium to store the currently stored program in the update program input from the antenna 31, the communication unit 44, and another removable recording medium. Can be rewritten. The temporary storage unit 43 is configured by a RAM or the like. Various programs stored in the program storage unit 41 are loaded into the temporary storage unit 43.
[0050]
The data storage unit 42 is a rewritable recording medium, such as a built-in recording medium such as a hard disk and an EEPROM, and a removable recording medium such as an IC card using a flash memory as a storage element, a tape cartridge, and a disk cartridge. It is composed of medium. The data storage unit 42 can record a broadcast program, for example.
[0051]
The data storage section 42 can record broadcast data to be recorded, as well as programs on channels that are not being reproduced, as well as programs on channels that are not being reproduced. In this case, the decoding unit 35 extracts the broadcast data of the channel to be currently reproduced and outputs the broadcast data to the D / A converter 36, and also extracts the program of the predetermined time of the channel selected by the viewer 3 and outputs the program to the control unit 46. I do. The program input to the control unit 46 is recorded in the data storage unit 42 by the control unit 46. Thus, the viewer 3 can record a program of another channel being broadcast at the same time in the data storage unit 42 while listening to a certain program, and use the free time to store the data storage unit 42. You can listen to the programs recorded in.
[0052]
The communication unit 44 reads out the receiver ID from the receiver ID storage unit and inputs the read-out receiver ID from the operation unit 39 when performing viewer registration with the broadcasting station 2 to use this service. Then, the information is transmitted to the broadcasting device 10 via the network 5 together with the viewer name.
[0053]
In addition, the short-range communication unit 45 is a short-range communication such as Bluetooth (Infrared Data Association) using infrared rays, infrared (Infrared Data Association), IEEE (Institute of Electrical and Electronic Engineers) 802.11a / b, etc. Wireless interface. The receiver 30 is installed in a mobile body such as a car. For example, when a user goes shopping at a store of the merchandise seller 4, the receiver 30 performs data communication with the merchandise dealer terminal device 50 installed in the store. I do. Specifically, the short-range communication unit 45 transmits the receiver ID read from the receiver ID storage unit 40 to the merchandise seller terminal device 50. That is, the viewer 3 stops the car in a parking lot or the like near the store and performs shopping or the like. On the other hand, the receiver 30 is fixed to a dashboard or the like of an automobile and cannot be carried. Therefore, the short-range communication unit 45 transmits the receiver ID to the merchandise dealer terminal device 50 by short-range wireless communication, and the merchandise seller terminal device 50 automatically notifies that the viewer 3 has visited the store. So that it can be detected. Of course, as long as short-range communication can be performed with the merchandise seller terminal device 50, the short-range communication unit 45 may use a wired communication interface such as USB (Universal serial bus) or IEEE1394.
[0054]
The control unit 46 includes a CPU and the like. The control unit 46 loads the program in the program storage unit 41 into the temporary storage unit 43, and controls the entire apparatus based on the read program. Specifically, the control unit 46 controls the decoding unit 35 based on the channel selection data input from the operation unit 39, extracts broadcast data of a channel selected by a user, and, when reproducing, extracts the broadcast data. Is output to the D / A converter 36 and recorded in the data storage unit 42, the extracted broadcast data is recorded in the data storage unit 42. When registering a viewer in the broadcasting station 2, the control unit 46 transmits the receiver ID read from the receiver ID storage unit 40 together with the viewer name input from the operation unit 39 to the broadcasting device from the communication unit 44. Send to 10. Further, the control unit 46 reads the receiver ID from the receiver ID storage unit 40 when detecting the merchandise seller terminal device 50 by short-range wireless communication via the short-range communication unit 45, and reads the read receiver ID. Is transmitted to the merchandise dealer terminal device 50.
[0055]
In the receiver 30 configured as described above, when the viewer 3 selects a desired channel using the operation unit 39, channel selection data is input to the control unit 46. When the receiver 30 receives the broadcast data transmitted from the broadcast device 10 by the antenna 31, the receiver 30 performs demodulation and decryption processing by the reception processing unit 32, and stores the data in the decryption key storage unit 34 by the decryption unit 33. The encryption is decrypted using the encryption / decryption key data, the broadcast data of the channel selected by the decryption unit 35 is extracted, and the extracted broadcast data is converted from a digital signal to an analog signal by the D / A converter 36, and is output from the speaker 37. Convert to playback sound and output. The decoding unit 35 extracts display data from the broadcast data of the selected channel, and displays the display data on the display unit 38. Thus, the viewer 3 can view the broadcast data of the selected channel. When the viewer 3 registers the viewer of the service 1 with the broadcasting station 2, the viewer name data including character data and the like input via the operation unit 39 and the receiver ID storage unit 40 The read receiver ID is transmitted from the communication unit 44 to the broadcasting device 10 via the network 5. Further, when the viewer 3 goes shopping or the like at the store of the merchandise seller 4, the receiver 30 installed in the car parked near the store receives the signal from the short-range communication unit 45 by short-range wireless communication. The receiver ID read from the machine ID storage unit 40 is transmitted to the merchandise dealer terminal device 50 installed in the visiting store. As a result, the merchandise dealer terminal device 50 can acquire the receiver ID of the receiver 30 owned by the viewer 3 who has visited the store, and the merchandise dealer 4 receives the application of the service 1. It is possible to automatically know that the viewer 3 has visited his / her shop.
[0056]
Next, the merchandise dealer terminal device 50 installed in the store managed by the merchandise dealer 4 visited by the viewer 3 for shopping or the like will be described with reference to FIG. A device having substantially the same configuration as a personal computer, a POS (Point Of Sales) terminal, or the like. A program storage unit 51 in which a control program for controlling the entire operation is stored, a program storage unit 51, and the like. A temporary storage unit 52 into which the stored program is loaded, a data storage unit 53 for storing data, an input unit 54 for inputting an operation signal, a display unit 55 for displaying data, the broadcasting device 10 and the network 5 , A short-range communication unit 57 that performs short-range data communication with the receiver 30, and a control that controls the entire operation. And a 58.
[0057]
The program storage unit 51 includes a hard disk, a ROM, an EEPROM, a flash memory, and the like. The program storage unit 51 stores an operating system for managing various resources, a communication program for performing data communication with the broadcasting device 10 and the receiver 30, and the like. In addition, by using a rewritable storage medium, the program storage unit 51 can rewrite a currently stored program into an update program input from the communication unit 56 and another removable recording medium. I can do it. The temporary storage unit 52 is configured by a RAM or the like. Various programs stored in the program storage unit 41 are loaded into the temporary storage unit 52.
[0058]
The data storage unit 53 is a rewritable recording medium, such as a built-in recording medium such as a hard disk or an EEPROM, or a removable recording medium such as an IC card, a tape cartridge, or a disk cartridge that uses a flash memory as a storage element. It is composed of medium. In the data storage unit 53, the receiver ID transmitted from the receiver 30 is stored, and purchase data such as product identification data and purchase price purchased by the viewer 3 are stored in association with the receiver ID. You.
[0059]
Specifically, in the data storage storage unit 53, the receiver ID and the purchase data are stored in association with each other in the database shown in Table 3 below.
[0060]
[Table 3]

[0061]
In this database, as shown in Table 3, the receiver ID, the number of visits to the store, and the total payment amount are provided as fields. The receiver ID is registered in the database when the control unit 58 detects a receiver ID that is not registered in the database. The number of store visits is incremented by one when a registered receiver ID is detected. That is, when the receiver ID is registered, “1” is described as the number of times of store visits, and thereafter “1” is added each time a registered receiver ID is detected. Each time the viewer 3 purchases a product in the store, the total payment amount is cumulatively added by the amount of the product. The number of store visits and the total amount of payment within a predetermined period are recorded in this database, and when transmitted to the broadcast device 10, the number of store visits and the total amount of payment are reset. In the example of Table 3, for example, the viewer 3 whose recipient ID is “000001” has the number of visits to the store of “5 times” and the total payment amount is “1000 yen”. In this database, it is possible to manage how much a viewer associated with the receiver ID has purchased a product within a predetermined period.
[0062]
The input unit 54 includes a keyboard, a mouse, a numeric keypad, a barcode reader, and the like. The input unit 54 generates various operation signals according to the operation of the merchandise seller 4 and inputs purchase data of the viewer 3. The display unit 55 is a cathode ray tube, a liquid crystal display panel, or the like, and displays various data.
[0063]
The communication unit 56 transmits the receiver ID and the purchase data of the viewer 3 stored in the data storage storage unit 53 via the network 5 in response to a transmission request from the broadcasting device 10 of the broadcasting station 2. Further, the short-range communication unit 57 has a short-range communication interface, and when detecting the receiver 30 of the viewer 3, transmits a request for transmitting a receiver ID of the receiver 30 to the receiver 30, and The receiver ID transmitted from the receiver 30 is received.
[0064]
The control unit 58 includes a CPU and the like. When the short-range communication unit 57 detects the receiver 30, the control unit 58 receives the receiver ID of the receiver 30 by the short-range communication unit 57 and stores the received receiver ID in the data storage storage unit 53. . Further, when the viewer 3 purchases a product of the merchandise seller 4 at the store, the control unit 58 stores the purchase data input from the input unit 54 in the data storage storage unit 53 of the receiver 3 owned by the viewer 3. The information is stored in association with the 30 receiver IDs. That is, each time the short-range communication unit 57 detects the receiver ID, the control unit 58 detects whether the detected receiver ID is a receiver ID registered in the database of Table 3 above, and When the machine ID is not registered, the receiver ID is newly registered in the database, and “1 time” is recorded as the number of store visits, and when the registered receiver ID is “1 time”, the number of store visits is “1”. to add. Further, when the viewer purchases a product, the control unit 58 adds the price of the product to the total payment amount. Then, the control unit 58 reads the receiver ID stored in the data storage storage unit 53 and the purchase data of the viewer 3 stored in association with the receiver ID from the data storage storage unit 53, and 56 to the broadcasting device 10 via the network 5. Then, after transmitting the receiver ID and the purchase data to the broadcasting device 10, the control unit 58 resets the number of store visits and the total payment amount in the database. This is to enable the broadcasting device 10 to generate discount data of the reception fee after a predetermined period.
[0065]
The merchandise seller terminal device 50 configured as described above allows the viewer 3 to park near a store of the merchandise seller 4 on a moving body such as an automobile, When 30 is located, the receiver 30 is detected, and the receiver ID of the detected receiver 30 is stored in the storage unit 53 for data storage. That is, by detecting the receiver 30, the merchandise dealer terminal device 50 assumes that the viewer of the detected receiver 30 has visited the store, and updates the database of the data storage storage unit 53. When the viewer 3 purchases a product at the store, the purchase data purchased by the viewer 3 is input from the input unit 54 to the merchant seller terminal device 50, and the purchase data is received by the viewer 3. The data is stored in the data storage storage unit 53 in association with the receiver ID of the device 30. Further, in response to a request from the broadcasting device 10, the merchandise seller terminal device 50 receives the receiver ID stored in the data storage storage unit 53 from the communication unit 56 and purchase data associated with the receiver ID. Is transmitted to the broadcasting device 10.
[0066]
Next, with reference to FIG. 6, a procedure when the viewer 3 owning the receiver 30 registers the viewer with the broadcasting station 2 will be described.
[0067]
When a viewer is registered in order to view an advertisement-free program broadcasted by the broadcasting station 2, the viewer 3 operates the operation unit 39 to register the receiver 30 for the viewer registration. Mode. Next, in step S1, the viewer 3 operates the operation unit 39, and according to the guidance screen displayed on the display unit 38, the individual for specifying the viewer 3 such as the viewer name, address, name, and age. Input registration application data such as data, credit card credit number for settlement, and bank account data. When the above-described registration application data is input by the viewer 3 and a transmission operation is performed by the viewer 3, in step S2, the control unit 46 of the receiver 30 transmits the input registration application data to the communication unit 44. The data is transmitted to the broadcasting device 10 of the broadcasting station 2 via the network 5 according to a predetermined transmission protocol. The control unit 46 of the receiver 30 reads the receiver ID from the receiver ID storage unit 40 and broadcasts the read receiver ID together with the registration application data from the communication unit 44 via the network 5 according to a predetermined transmission protocol. The broadcast is transmitted to the broadcasting device 10 of the station 2.
[0068]
It should be noted that the application for performing the viewer registration so far may be performed by data communication via the network 5 or directly by the viewer 3 calling the broadcast station 2 orally.
[0069]
The broadcasting device 10 of the broadcasting station 2 in the reception standby state receives the registration application data and the receiver ID transmitted from the receiver 30 via the network 5 by the communication unit 18. Next, in step S4, the control unit 21 of the broadcasting device 10 determines whether or not the receiver ID transmitted from the receiver 30 is already registered in the database 19, and when the receiver ID is unregistered, the register. That is, the control unit 21 registers the receiver ID and the viewer name in the database 19 in association with each other as shown in Table 1 above. The control unit 21 sets the number of store visits, the total payment amount, the points, and the discount rate to default “0”. When the received receiver ID is a registered one, the control unit 21 transmits the fact to the receiver 30.
[0070]
In step S5, the control unit 21 of the broadcast device 10 transmits an activate signal indicating that the viewer registration has been completed from the antenna 15 as broadcast data. That is, the control unit 21 generates an activate signal including the receiver ID for which the viewer registration has been completed and the encryption key decryption key data for decrypting the encrypted program, multiplexes the generated activate signal, and multiplexes the activated signal. Send more.
[0071]
In step S6, the control unit 46 of the receiver 30 receives the broadcast data broadcast from the broadcasting device 10, decodes the digital multiplexed broadcast data received by the decoding unit 35, and An activate signal is extracted from the received data. When the receiver ID included in the extracted activation signal matches the receiver ID stored in the receiver ID storage unit 40, the control unit 46 includes the receiver ID in the activation signal. The decryption key data is stored in the decryption key storage unit 34. Therefore, thereafter, the receiver 30 can use the encryption key decryption key data to decrypt the encryption of the broadcast data received by the antenna 31 and view the program. When the receiver ID included in the extracted activate signal does not match the receiver ID stored in the receiver ID storage unit 40, the control unit 46 ends the process.
[0072]
Next, with reference to FIG. 7, the viewer 3 stops at the store of the merchandise dealer 4 in the car in which the receiver 30 is installed, and the receiver 30 and the merchandise dealer terminal device when purchasing the merchandise at the store. The processing procedure of 50 will be described.
[0073]
For example, in order for the viewer 3 to drop in at the store of the merchandise dealer 4, the car equipped with the receiver 30 is parked in a neighborhood of the store such as a parking lot. At this time, the position of the receiver 30 is an area where short-distance communication is possible with the merchandise seller terminal device 50 installed in the store of the merchandise seller 4. In step S11, the control unit 46 of the receiver 30 sends an access request for detecting the merchandise dealer terminal device 50 capable of short-range communication at predetermined intervals from the short-range communication unit 45 in accordance with the program in the program storage unit 41. send. The control unit 58 of the merchandise dealer terminal device 50 in the reception standby state determines whether or not the short-range communication unit 57 has received an access request from the receiver 30 in step S12. If not, step S12 is repeated. That is, the control unit 58 of the merchandise seller terminal device 50 specifies the receiver 30 capable of short-range communication by receiving the access request from the receiver 30. After specifying the receiver 30 capable of short-range communication, the control unit 58 transmits a transmission request for the receiver ID to the receiver 30 from the short-range communication unit 57 in step S13. When the control unit 46 of the receiver 30 in the reception standby state receives the transmission request of the receiver ID transmitted from the merchandise seller terminal device 50 by the short-range communication unit 45, in step S14, the storage unit for the receiver ID Its own receiver ID is read from 40, and the read receiver ID is transmitted from the short-range communication unit 45 to the merchandise dealer terminal device 50. Then, the control unit 58 of the merchandise seller terminal device 50 receives the receiver ID transmitted from the receiver 30 by the short-range communication unit 57 in step S15.
[0074]
In step S16, the control unit 58 of the merchandise seller terminal device 50 that has received the receiver ID accesses the database of Table 3 constructed in the data storage storage unit 53, and the received receiver ID is already registered. It is determined whether or not it is a receiver ID. If it is already registered, the process proceeds to step S17, and if it is not registered, the process proceeds to step S18. In other words, the merchandise seller terminal device 50 determines whether the viewer 3 who is the owner of the receiver 30 indicated by the received receiver ID has visited the store for the first time. When the received receiver ID is already registered, the control unit 58 of the merchandise dealer terminal device 50 determines in step S17 that the number of store visits associated with the received receiver ID in the database shown in Table 3 above is " 1 "is added. Further, when the received receiver ID is not registered in the database, the control unit 58 newly registers the receiver ID in the database in step S18, and determines the number of visits to the store associated with the registered receiver ID. Record "1 time".
[0075]
As described above, the merchandise seller terminal device 50 indirectly registers the receiver ID of the receiver 30 installed in the automobile near the store in the database by using the receiver ID. The number of visits of the viewer 3 who has visited the store can be managed.
[0076]
When the viewer 3 who has visited the store of the merchandise dealer 4 purchases the merchandise of the store, the clerk uses, for example, a bar code reader constituting the input unit 54 of the merchandise dealer terminal device 50 in step S19. The viewer 3 inputs product data such as the price of the product to be purchased into the product distributor terminal device 50. At the same time, the clerk inputs the receiver ID notified by the viewer 3 using a keyboard or the like constituting the input unit 54. Then, in step S20, the control unit 58 searches the database of the data storage storage unit 53 based on the input receiver ID, and in step S21, adds the product to the total payment amount associated with the searched receiver ID. Add the purchase price included in the data.
[0077]
As described above, even when the viewer 3 does not purchase a product at the store of the product distributor 4, the product distributor terminal device 50 detects the receiver 30 and obtains the receiver ID, One is added to the number of store visits in the database shown in Table 3 constructed in the storage unit 53. When the viewer 3 purchases a product at the store, the database in Table 3 adds 1 to the number of visits to the store and adds the purchase amount to the total payment amount. The merchandise dealer terminal device 50 broadcasts the contents of this database, that is, the receiver ID, the number of visits to the store associated with the receiver ID, and the total payment amount as purchase data every predetermined period such as every day or every month. The information is transmitted to the broadcasting device 10 of the station 2 so that the number of visits to the store, the total amount paid, and the like are reflected in the privilege for the viewer.
[0078]
Next, a procedure for transmitting purchase data, such as the number of visits to a store and the total amount of payment, from the merchandise dealer terminal device 50 to the broadcasting device 10 and the broadcasting device 10 generating privilege data will be described with reference to FIG. First, the merchandise dealer 4 operates the input unit 54 every predetermined period, such as every day or every month, and operates the input unit 54 so as to receive the contents of the database shown in Table 3 constructed in the data storage storage unit 53, that is, the reception. An operation to access the broadcast device 10 is performed to transmit the device ID, the number of visits to the store associated with the receiver ID, and the total amount of payment to the broadcast device 10 of the broadcast station 2 as purchase data. That is, the control unit 58 of the merchandise dealer terminal device 50 transmits an access request from the communication unit 56 to the broadcasting device 10 via the network 5 in response to the operation of the merchandise seller 4 in step S31. In step S32, the control unit 21 of the broadcast device 10 in the reception standby state determines whether the communication unit 18 has received an access request from the merchandise seller terminal device 50, and when the access request is received, proceeds to step S33. If not received, step S32 is repeated. When the control unit 21 of the broadcasting device 10 receives the access request from the merchandise dealer terminal device 50, in step S33, the content of the database shown in Table 3 constructed in the data storage storage unit 53, that is, the reception is performed. A request for transmitting purchase data including the machine ID and the number of store visits associated with the receiver ID and the total payment amount is transmitted from the communication unit 18 to the merchandise dealer terminal device 50 via the network 5. When the control unit 58 of the merchandise distributor terminal device 50 receives the transmission request of the purchase data transmitted from the broadcasting device 10 via the network 5 by the communication unit 56, the control unit 58 is built in the data storage storage unit 53 in step S34. The purchase data is generated from the receiver ID of the database shown in Table 3 above, the number of visits to the store, the total payment amount, and the like, and the generated purchase data is transmitted to the broadcasting device 10 via the communication unit 56 and the network 5. . Then, in step S35, the broadcasting device 10 receives the purchase data transmitted from the merchandise seller terminal device 50 via the network 5 by the communication unit 18.
[0079]
In step S36, the control unit 21 of the broadcasting device 10 that has received the purchase data transmitted from the merchandise dealer terminal device 50 performs a process of reflecting the received purchase data in the database 19 shown in Table 1 above. Specifically, the control unit 21 accesses the database 19 shown in Table 1 above, searches based on the receiver ID included in the purchase data received by the communication unit 18, and associates the search with the searched receiver ID. Extract the current number of store visits, total payment amount, points and discount rate. First, the control unit 21 reflects the number of visits to the store and the total payment amount included in the purchase data in the number of visits to the store and the total payment amount in Table 1 associated with the extracted receiver ID. That is, the control unit 21 adds the number of store visits included in the purchase data to the number of store visits in Table 1 and adds the total payment amount included in the purchase data to the total payment amount in Table 1 above.
[0080]
In step S37, the control unit 21 determines whether or not a predetermined period, for example, one month has elapsed, in order to calculate the billing fee for each viewer. When the predetermined period has elapsed, the control unit 21 proceeds to step S38 and sets the predetermined period. If not, step S37 is repeated.
[0081]
In step S38, the control unit 21 calculates the points and the discount rate in Table 1 based on the updated number of visits to the store and the total payment amount in Table 1 above. That is, when calculating the points, the control unit 21 converts the updated number of visits to the store into one point, converts the updated total payment amount of 1 yen into one point, and calculates the points. In step S39, when calculating the discount rate of the reception fee of the viewer 3, the control unit 21 converts the 1000 points into 1% and calculates the discount rate. Further, the control unit 21 calculates a billing amount for each viewer by reflecting the discount rate on the basic fee.
[0082]
After calculating the billing amount for each viewer, the control unit 21 transmits billing data including the viewer's credit number, bank account number, billing amount, and the like to the server of the settlement center for settlement processing, Then, the account data of each viewer 3 is updated.
[0083]
Next, a procedure for transmitting sales data generated by the viewer 3 purchasing a product from the product seller terminal device 50 to the broadcasting device 10 and generating a billing data, which is a system usage fee, by the broadcasting device 10 is shown in FIG. This will be described with reference to FIG. First, the merchandise seller 4 operates the input unit 54 every predetermined period, such as every day or every month, and the purchase data described with reference to FIG. In order to transmit the sales data, an operation for accessing the broadcast device 10 is performed. That is, the control unit 58 of the merchandise dealer terminal device 50 transmits an access request from the communication unit 56 to the broadcasting device 10 via the network 5 in accordance with the operation of the merchandise seller 4 in step S41. In step S42, the control unit 21 of the broadcast device 10 in the reception standby state determines whether the communication unit 18 has received an access request from the merchandise seller terminal device 50 in step S42. When the access request is received, the process proceeds to step S43. If not received, step S42 is repeated. When the control unit 21 of the broadcasting device 10 receives the access request from the merchandise dealer terminal device 50, in step S43, the control unit 21 transmits a sales data transmission request associated with the merchandise seller ID of the merchandise seller 4 to the communication unit 18. The data is transmitted to the merchandise dealer terminal device 50 via the network 5. Upon receiving the transmission request for the purchase data transmitted from the broadcasting device 10 via the network 5 by the communication unit 56, the control unit 58 of the merchandise seller terminal device 50 receives the table of the data storage storage unit 53 in step S44. The sales data generated by the viewer 3 purchasing the product during the predetermined period is calculated from the database No. 3 and the calculated sales data is associated with the product seller ID of the product seller 4 via the communication unit 56. The data is transmitted to the broadcasting device 10 via the network 5. Then, in step S45, the broadcast device 10 receives the sales data transmitted from the merchandise dealer terminal device 50 via the network 5 by the communication unit 18.
[0084]
In step S46, the control unit 21 of the broadcasting device 10 that has received the sales data transmitted from the merchandise dealer terminal device 50 performs a process of reflecting the received sales data in the database 19 shown in Table 2 above. Specifically, the control unit 21 accesses the database 20 shown in Table 2 above, searches based on the merchandise seller ID included in the sales data received by the communication unit 18, and associates the search with the searched merchandise seller ID. Extract sales data. The control unit 21 adds the received sales amount to the sales in Table 2 associated with the extracted merchandise seller ID.
[0085]
In step S47, the control unit 21 determines whether or not a predetermined period, for example, one month, has elapsed in order to calculate the billing data in the predetermined period for each merchandise seller 4, and when the predetermined period has elapsed, the control unit 21 proceeds to step S48. The process proceeds, and when the predetermined period has not elapsed, step S47 is repeated.
[0086]
In step S48, the control unit 21 calculates the billing data in Table 2 based on the updated sales in Table 2 above. That is, the control unit 21 sets 10% of the sales as the billing amount. Then, the control unit 21 transmits the billing data of each merchandise seller 4 to the server of the settlement center for billing data including the credit number of the viewer, the bank account number, the billed amount, and the like for the settlement processing. Server updates the account data of each merchandise seller 4.
[0087]
In the communication system 1 configured as described above, the broadcast device 10 broadcasts an advertisement-free broadcast as shown in FIG. 3A or a program in which an advertisement is not inserted into a program as shown in FIG. 3B. . Therefore, the viewer 3 can continuously watch the program via the receiver 30. That is, the viewer 3 is not bothered by the insertion of the advertisement during the program. In addition, instead of inserting an advertisement between programs and / or during a program, the broadcasting station 2 produces a product introduction program and has a relatively free time zone compared to a case where an advertisement is performed during and / or between programs. Can broadcast a product introduction program. Also, in the product introduction program, unlike the advertisement inserted between programs and / or during the program which is generally performed, a sufficient time for product introduction can be secured. Further, in the product introduction program, by repeatedly introducing the same product at different times, interest in the product for the viewer 3 can be increased.
[0088]
Further, the viewer 3 views the product introduction program, visits the store of the product distributor 4, and further purchases a desired product at the store, thereby obtaining the product distributor of the product distributor 4. The purchase data is transmitted from the terminal device 50 to the broadcast device 10, and the broadcast device 10 can receive a benefit such as a discount on the reception fee based on the data. In other words, in the system 1, the viewer 3 frequently visits the store of the merchandise seller 4 in order to receive a privilege such as a reception fee discount.
[0089]
In the above example, the discount of the reception fee has been described as the privilege data. In addition, a discount coupon at the store of the merchandise distributor 4 may be mailed or transmitted via the network 5 according to the points in Table 1 above. You may make it transmit from the broadcast apparatus 10 to the receiver 30.
[0090]
Further, in the communication system 1, the broadcast station apparatus 10 broadcasts a normal program in which an advertisement is inserted in a program and between programs in one channel in an unencrypted state, sets another channel as a premium channel, and A program in which an advertisement is not inserted in the program and / or within the program is encrypted and broadcast, and encryption / decryption key data is transmitted as privilege data only to the viewer 3 whose points shown in Table 1 are equal to or larger than the threshold value. Only the viewer 3 having the threshold value or more may decrypt the program of the premium channel and view it.
[0091]
Furthermore, in the above example, a radio broadcast was described as an example, but this broadcast may be a television broadcast.
[0092]
【The invention's effect】
According to the present invention, the receiver identification data output from the receiver is input to the merchandise seller terminal, and the input reception identification data is output to the broadcasting station. Since the privilege data is generated based on the identification data and the profit is returned to the viewer based on the specific data, the viewer can easily visit the store of the product distributor.
[Brief description of the drawings]
FIG. 1 is a diagram illustrating a configuration of a communication system to which the present invention has been applied.
FIG. 2 is a block diagram illustrating a configuration of a broadcasting device included in the communication system.
FIG. 3A is a diagram illustrating broadcast data of a channel in which no advertisement time is provided between a program and a program, and FIG. 3B is a diagram illustrating a channel in which an advertisement is not inserted in one program. FIG. 3 is a diagram illustrating broadcast data of FIG.
FIG. 4 is a block diagram illustrating a configuration of a receiver included in the communication system.
FIG. 5 is a block diagram illustrating a configuration of a merchandise seller terminal device that configures the communication system.
FIG. 6 is a flowchart illustrating a procedure when a viewer who owns a receiver registers a viewer with a broadcasting station.
FIG. 7 is a flowchart illustrating a processing procedure of the receiver and the merchandise dealer terminal device when a viewer stops at a merchandise dealer's store in an automobile in which the receiver is installed and purchases merchandise at the store.
FIG. 8 is a flowchart illustrating a procedure in which purchase data such as the number of visits to a store, the total amount of payment, and the like are transmitted from a merchandise dealer terminal device to a broadcasting device, and the broadcasting device generates privilege data.
FIG. 9 is a flowchart illustrating a procedure for transmitting sales data generated when a viewer purchases a product from a product seller terminal device to a broadcasting device, and the broadcasting device generating billing data as a system usage fee. .
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Communication system, 2 broadcasting stations, 3 viewers, 4 merchandise distributors, 5 networks, 10 broadcasting devices, 30 receivers, 50 merchandise distributor terminal devices

Claims (23)

A receiver for receiving a program broadcast from a broadcasting station, a receiver output step of outputting receiver identification data of the receiver to a merchandise seller terminal, and a receiver output to the merchandise seller terminal output from the receiver. A merchandise seller input step in which receiver identification data is input;
A commodity distributor output step in which the commodity distributor terminal outputs the receiver identification data to the broadcast station;
A broadcast station input step in which the receiver identification data output from the merchandise seller terminal is input to the broadcast station;
A privilege data generating step in which the broadcast station generates privilege data based on the input receiver identification data. 2. The communication method according to claim 1, wherein, in the merchandise seller input step, merchandise purchase data of a merchandise sold by the merchandise seller is input to the merchandise seller terminal together with the receiver identification data. 3. In the commodity seller output step, the commodity distributor terminal outputs the commodity purchase data to the broadcasting station together with the receiver identification data,
In the broadcast station input step, receiver identification data and product purchase data output from the product seller terminal are input,
The communication method according to claim 2, wherein in the privilege data generating step, the broadcast station generates privilege data corresponding to the receiver identification data and the product purchase data. 2. The communication method according to claim 1, further comprising a reproducing step in which the broadcast station enables the receiver to reproduce a program without advertisement when the privilege data exceeds a threshold value. 2. The communication method according to claim 1, further comprising a reduction step in which the broadcasting station reduces the billing data for the owner of the receiver based on the privilege data. The communication method according to claim 1, further comprising a transmitting step in which the broadcasting station transmits a discount coupon when the owner of the receiver purchases a product of the product seller based on the privilege data. The communication method according to claim 1, further comprising a charging step of generating charging data for charging a merchandise seller. 2. The communication method according to claim 1, wherein in the commodity seller input step, the receiver identification data output from the receiver is input to the commodity dealer terminal by short-range communication. A broadcasting station that broadcasts the program,
A receiver having identification data and receiving a program broadcast by the broadcast station;
A merchandise seller terminal that receives the identification data output from the receiver and transmits the input identification data to the broadcasting station;
A communication system in which the broadcast station generates privilege data based on the identification data of the receiver when the identification data of the receiver is input from the merchandise seller terminal. The communication system according to claim 9, wherein the merchandise seller terminal receives merchandise purchase data of merchandise sold by a merchandise seller in association with identification data of the receiver. The merchandise seller terminal transmits the merchandise purchase data together with the identification data to the broadcasting station,
The communication system according to claim 10, wherein the broadcasting station generates the privilege data based on the identification data and the product purchase data transmitted from the product distributor terminal. 10. The communication system according to claim 9, wherein the broadcast station enables the receiver to reproduce a program without advertisement when the privilege data exceeds a threshold value. The communication system according to claim 9, wherein the broadcasting station reduces billing data for an owner of the receiver based on the privilege data. 10. The broadcast station according to claim 9, wherein the broadcast station generates a discount coupon when the owner of the receiver purchases a product of the merchandise seller based on the privilege data, and transmits the discount coupon to the receiver. Communications system. 10. The communication system according to claim 9, wherein the broadcasting station generates billing data for a merchandise seller. A broadcasting step of broadcasting the program;
A broadcast station input step in which the receiver identification data input from the receiver to the merchandise seller terminal is input;
Generating a privilege data based on the input receiver identification data. In the broadcast station input step, along with the receiver identification data, product purchase data of a product sold by a product distributor is input in association with the receiver identification data,
17. The communication method according to claim 16, wherein in the generating step, the privilege data is generated based on the input receiver identification data and product purchase data. 17. The communication method according to claim 16, further comprising a reproducing step of enabling said receiver to reproduce a program without advertisement when said privilege data exceeds a threshold value. 17. The communication method according to claim 16, further comprising a reducing step of reducing billing data for the owner of the receiver based on the privilege data. 17. The communication method according to claim 16, further comprising a transmission step of transmitting a discount coupon when the owner of the receiver purchases a product of the product seller based on the privilege data. Broadcasting means for broadcasting the program,
Input means for receiving the receiver identification data input from the receiver to the merchandise seller terminal;
Generating means for generating privilege data based on the receiver identification data input to the input means. A recording medium on which a computer program executable by a computer is recorded,
The computer program generates privilege data based on the input receiver identification data when the receiver identification data input to the merchandise seller terminal is input from the receiver that receives the program broadcasted by the broadcasting station. Recording medium having a generating step of performing A computer program executable by a computer,
When receiving the receiver identification data input to the merchandise distributor terminal from the receiver that receives the program broadcasted by the broadcasting station, the receiver has a generating step of generating privilege data based on the input receiver identification data. Computer program.

Images