JP2003323142A - Advertisement information providing method and system, terminal and server, advertisement information providing program, and storage medium storing advertisement information providing program - Google Patents

Abstract

(57) [Summary] [Problem] When exchanging content, no load is imposed on the processing and even after downloading the content,
It is possible to provide advertisement information to a user. SOLUTION: The present invention registers advertisement information in a server, selects advertisement information relevant to a content downloaded by a user, and inserts the advertisement information into a file name of the content to thereby convert the advertisement information relevant to the content. Provide to users.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information providing method and system, a terminal, a server, an advertisement information providing program, and a storage medium storing the advertisement information providing program, and more particularly, between terminals connected on a network. So, when exchanging contents, a certain terminal
An advertisement information providing method and system for providing advertisement information to a user operating a terminal when downloading content from another terminal, a terminal, a server, an advertisement information providing program, and an advertisement information providing program are stored. Storage medium.

[0002]

2. Description of the Related Art It is becoming popular to exchange contents between terminals connected by a network.

As a method of exchanging the contents, a user who holds the contents can obtain attribute information about the contents,
For example, upload a file name, keyword, etc. to the server together with the content, register the content in the server, and another user searches for the desired content from the content registered in the server and downloads the content from the server. Then, there is a server / client type content exchange method of exchanging content between terminals.

On the other hand, while the content itself is held in each terminal, the user registers attribute information relating to the content with the server, for example, a file name and other storage locations, and other users , By searching the content registered in the server, selecting the desired content, acquiring the storage location (terminal) of the content, and directly downloading from the terminal that stores the content There is also a peer-to-peer type content exchange method for exchanging content between the two.

In the content exchange as described above, as a method of providing the advertisement information to the user, the screen of the terminal where the user operates the image or video created as the advertisement information while the user is downloading the content. There is a method of realizing it by displaying it above.

When the content to be exchanged is a video content and the content is a server / client type in which the content is uploaded to a server, an advertisement video is inserted into the content and stored as one content.
There is also a method in which the user downloads the content and provides the user with advertisement information when viewing the content.

However, in the case of the above-mentioned conventional method of providing advertisement information in which the advertisement information is inserted into the content, in order to modify the content of the content,
There is a risk of changing the intention of the content creator. In addition, if the content is uploaded to the server, the insertion work can be done on the server side, but in the case of peer-to-peer type, the insertion work needs to be done on the terminal side, and processing is impossible etc. Is hard to do.

Further, when displaying advertisement information on the screen of the terminal, the advertisement is not necessarily provided to the user because the user leaves the terminal or performs other work while downloading the content. Information may not have been provided.

The present invention has been made in view of the above points, and does not impose a processing load at the time of content exchange and downloads the content regardless of a server / client type or a peer-to-peer type. Also about
An object is to provide an advertisement information providing method and system capable of providing advertisement information to a user, a terminal and a server, an advertisement information providing program, and a storage medium storing the advertisement information providing program.

[0009]

FIG. 1 is a diagram for explaining the principle of the present invention.

The present invention is an advertisement information providing method for providing advertisement information to a user who downloads content from a certain terminal when exchanging content between terminals connected to a network. Issue a request to download the desired content from among the existing content to the server (step 1), and receive the content download source information and the advertisement information related to the content from the server (step 1). 2) Based on the download source information,
The content is downloaded from the download source (step 3), the advertisement information is inserted into the file name of the downloaded content, and the file name is changed (step 4).

According to the present invention, the server receives the request for downloading the content transmitted from each terminal, acquires the download source information and the content attribute information for the requested content, and acquires the acquired content. The download source information is transmitted to the requesting terminal, the acquired attribute information is used to acquire advertisement information related to the content, and the acquired advertisement information is transmitted to the requesting terminal.

According to the present invention, advertisement information is registered in the server.

According to the present invention, when registering advertisement information in the server, the advertisement text which is the advertisement information, the attribute information for the advertisement information, the insertion location when inserting the advertisement information into the file name, and the character to be inserted. Specify the column and the character that separates the original file name, and register it along with the advertisement information.

According to the present invention, when the file name of the content is changed in the terminal, the advertisement information is inserted into the file name using each piece of information accompanying the advertisement information received from the server.

FIG. 2 is a block diagram showing the principle of the present invention.

The present invention comprises a terminal connected to a network and a server. When exchanging content between terminals, the advertisement information is provided to a user who downloads the content from a certain terminal. In the system, the terminal 100 issues, to the server, a request for downloading a desired content from among the content registered in the server, download request means 120, information on the download source of the content, and Information receiving means 130 for receiving advertisement information related to the content from the server, download means 160 for downloading the content from the download source based on the information of the download source, and inserting the advertisement information in the file name of the downloaded content. , Change the file name And a Airu name change means 170.

According to the present invention, in the server 200, the request receiving means 220 for receiving the request for downloading the content transmitted from each terminal, the download source information and the content attribute information about the requested content. Content information acquisition means 230 to be acquired,
Download source information transmitting means 231 for transmitting the information of the download source of the acquired content to the requesting terminal.
And an advertisement information acquisition unit 240 that acquires advertisement information related to the content by using the acquired attribute information, and an advertisement information transmission unit 250 that transmits the acquired advertisement information to the terminal that made the request.

The present invention further has registration means for registering advertisement information in the server 200.

According to the present invention, in the registration means of the server 200, the advertisement text which is the advertisement information, the attribute information for the advertisement information, the insertion position when the advertisement information is inserted into the file name, the character string to be inserted and the original. The character that separates the file names,
And means for registering in association with the advertisement information.

The present invention includes, in the file name changing means 170 of the terminal 100, means for inserting the advertisement information into the file name by using each information associated with the advertisement information received from the server.

[0021] The present invention comprises a terminal connected to a network and a server. When exchanging content between terminals, the terminal in a system that provides advertisement information to a user who downloads content from a certain terminal. In addition, download request means for issuing to the server a request for downloading a desired content from among the contents registered in the server, information of the content download source, and an advertisement related to the content. Information receiving means for receiving information from the server, download means for downloading content from the download source based on information of the download source, and file for inserting advertisement information into the file name of the downloaded content and changing the file name And a name changing means.

According to the present invention, in the file name changing means,
A means for inserting the advertisement information into the file name using each piece of information associated with the advertisement information received from the server is included.

The present invention comprises a terminal and a server connected to a network, and in the case of exchanging contents between the terminals, a server in a system which provides advertisement information to a user who downloads contents from a certain terminal. In addition, request receiving means for receiving a request for downloading the content transmitted from each terminal, content information acquisition means for acquiring the download source information and content attribute information for the requested content, Download source information transmitting means for transmitting the information of the download source of the acquired content to the requesting terminal, advertisement information acquiring means for acquiring the advertisement information related to the content by using the acquired attribute information, and the acquired advertisement It has an advertisement information transmission means for transmitting information to the terminal that made the request. .

The present invention further comprises registration means for registering advertisement information in the server.

According to the present invention, in the registration means of the server, an advertisement text which is advertisement information, attribute information for the advertisement information,
It includes means for designating an insertion location when inserting the advertisement information into the file name, a character string that separates the character string to be inserted from the original file name, and registering together with the advertisement information.

The present invention comprises a terminal connected to a network and a server, and in the case of exchanging contents between the terminals, a terminal in a system which provides advertisement information to a user who downloads the content from a certain terminal. Which is a program for providing advertisement information executed by a server, issues a request to the server to download desired content from among the content registered in the server, download request step of the content, An information receiving step of receiving advertisement information related to the content from the server, and a downloading step of downloading the content from the download source based on the information of the download source,
A file name changing step of changing the file name by inserting the advertisement information into the file name of the downloaded content by using each information associated with the advertisement information received from the server.

The present invention comprises a terminal and a server connected to a network, and in the case of exchanging contents between the terminals, a server in a system which provides advertisement information to a user who downloads contents from a certain terminal. Which is an advertisement information providing program to be executed by an advertisement text which is advertisement information, attribute information for the advertisement information, an insertion position when the advertisement information is inserted into a file name, a character string to be inserted and an original file. By specifying the characters separating the names, an advertisement information registration step for registering the advertisement information, and a request for receiving a request for downloading the content transmitted from each terminal that is registered in association with the advertisement information. Acquires download source information and content attribute information for the receiving step and requested content A content information acquisition step, and the download source information transmitting step of transmitting the acquired had the terminal requested the download source information of the content,
The method includes an advertisement information acquisition step of acquiring advertisement information related to the content by using the acquired attribute information, and an advertisement information transmission step of transmitting the acquired advertisement information to the terminal that made the request.

The present invention comprises a terminal and a server connected to a network, and in the case of exchanging contents between the terminals, a terminal in a system for providing advertisement information to a user who downloads the contents from a certain terminal. Which is a storage medium storing an advertisement information providing program to be executed by the server and which issues a request for downloading to the server a desired content from among the contents registered in the server, Information receiving step of receiving download source information and advertisement information related to the content from the server, downloading step of downloading content from the download source based on the information of the download source, and accompanying advertisement information received from the server Using each information to The file name of the downloaded content to insert the advertising information, and a file name changing step of changing the file name.

The present invention comprises a terminal and a server connected to a network, and a server in a system for providing advertisement information to a user who downloads content from a certain terminal when exchanging content between the terminals. Which is a storage medium storing an advertisement information providing program executed by, advertisement text that is advertisement information, attribute information for the advertisement information, an insertion location when the advertisement information is inserted into a file name, and a character to be inserted. By specifying a column and a character that separates the original file name, an advertisement information registration step for registering the advertisement information, and a step of downloading the content transmitted from each terminal that is registered in association with the advertisement information The request receiving step of receiving the request, the download source information and the content of the requested content. Content information acquisition step of acquiring the content information, download source information transmission step of transmitting the download source information of the acquired content to the requesting terminal, and advertisement information related to the content using the acquired attribute information. The method includes an advertisement information acquisition step of acquiring and an advertisement information transmitting step of transmitting the acquired advertisement information to a terminal that has made a request.

As described above, according to the present invention, the advertisement information is registered in the server when the content is exchanged between the terminals connected to the network, and the advertisement information related to the content downloaded by the user is registered. The advertisement information related to the content can be provided to the user by selecting and inserting it into the file name of the content.

[0031]

FIG. 3 shows the configuration of an advertisement information providing system according to an embodiment of the present invention.

The system shown in FIG.
0 and the server 200. Client 100
Is composed of a content search unit 110, a content download (hereinafter, DL) request processing unit 120, a content information acquisition unit 130, an advertisement information acquisition unit 140, a content DL processing unit 150, a content DL reception unit 160, and an advertisement information addition unit 170. To be done.

The server 200 includes the content search processing unit 2
10, content DL request processing unit 220, content information acquisition unit 230, advertisement information acquisition unit 240, advertisement information processing unit 250, content information DB 260, advertisement information DB2
70 and an advertisement information registration unit 280.

The operation of the above configuration will be described.

Content search unit 1 of client 100
At 10, the content in the content registered in the server 200 is searched by accessing the server 200.

Next, the content DL request processing section 120 requests the server 200 for information necessary for downloading the desired content among the content searched by the content search section 110.

The content information acquisition unit 130 acquires the storage location from which the content transmitted from the server 200 is downloaded.

The advertisement information acquisition unit 140 acquires the advertisement information regarding the content transmitted from the server 200.

The content DL processing section 150 makes a download request for the content to the storage location of the content acquired by the content information acquisition section 130.

The content DL receiving section 160 downloads the content from the storage location of the content onto the disc of its own terminal.

The advertisement information adding section 170 uses the content DL.
The advertisement information acquired by the advertisement information acquisition unit 140 is inserted into the file name of the content downloaded by the receiving unit 160 to change the file name of the content.

Content search processing section 21 of server 200
At 0, in response to a search request from the content search unit 110 in the client 100, a list of contents registered in the server 200 is returned as a search result.

The content DL request processing unit 220 receives a request from the content DL request processing unit 120 of the client 100.

The content information acquisition unit 230 acquires the storage location and attribute information of the content of the request received by the content DL request processing unit 220 from the content information DB 260, and stores the storage location of the content in the client 20.
Send to 0.

The advertisement information acquisition unit 240 uses the attribute information of the content acquired by the content information acquisition unit 230 to acquire the advertisement information related to the content from the advertisement information DB 270.

The advertisement information processing unit 250 uses the content DL
The client 10 that has received the request at the request processing unit 220
The advertisement information acquired by the advertisement information acquisition unit 240 is transmitted to 0.

On the other hand, when the advertisement information is registered in the server 200, the advertisement information registration section 280 inputs and registers the advertisement information. At this time, the advertisement text and the attribute information of the advertisement information are input. Also, specify the insertion method when inserting the advertisement text into the file name of the content. The registered advertisement information is accumulated in the advertisement information DB 270.

Next, an outline of the operation of the above system will be described.

FIG. 4 is a sequence chart of advertisement information addition processing in content exchange according to an embodiment of the present invention.

First, the client 100 issues a content download request to the server 200 (step 101). Next, the client 100 becomes the server 200
The download source information and the advertisement information are received from (step 102).

The client 100 starts downloading the content based on the download source information (step 103), and when the download is completed (step 104), adds the advertisement information to the file name to convert the file name. (Step 105).

By the above-mentioned operation, it becomes possible to add the advertisement information to the downloaded content in the content exchange. Since the advertisement information is inserted into the file name of the content, it is possible to present the advertisement information to the user who operates the client 100 even after the client 10 downloads the content.

[0053]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 5 is a conceptual diagram of an advertisement information providing method according to an embodiment of the present invention.

The numbers in circles in the figure correspond to the numbers in circles in the following description. The advertisement information providing method shown in the figure shows a case of peer-to-peer type content exchange.

First, the client 100A requests information (storage location of the content C) necessary for downloading desired content (content C) from the content registered in the server 200.

The server 200 receives the request from the client 100A, and acquires the attribute information of the content C, for example, the title, the keyword, the category, etc., together with the storage location of the content C.

Subsequently, the server 200 searches the advertisement information DB 260 for advertisement information that is highly related to the content C based on the acquired attribute information of the content C, and acquires the advertisement information D to be given to the content C. Note that the search for advertisement information will be described later with reference to FIG.

Next, the server 200 transmits the storage location (the client 100B) of the content C acquired previously to the client 100A together with the acquired advertisement information D.

The client 100A starts downloading the content C from the storage location of the content C received from the server 200 (client 100B).

After the download of the content C is completed, the client 100A inserts the advertisement information D received from the server 200 into the file name of the content C and changes the file name. Thereby, the client 100A obtains the content C + to which the advertisement information is added.

As described above, when the client 100A downloads the content C from the client 100B, it is downloaded as the content C + to which the advertisement information is added to the client 100A, and even after the download is completed, the content is downloaded. Advertising information as the file name of the client 100A
Can be presented to.

In the above example, the content download source is the client 100 as a peer-to-peer type.
Although it is B, even if this is replaced with the server 200,
Similarly, advertisement information can be added, and similar effects can be obtained in server / client type content exchange.

FIG. 6 shows an example of an advertisement information registration screen according to an embodiment of the present invention.

When the advertisement information is registered in the server 200, the registration work is performed from the screen as shown in FIG. 6, for example. At this time, as advertisement information, in order to associate the advertisement text to be inserted into the file name with the advertisement information related to the content, attribute information equivalent to the attribute information of the content registered in the server 200 (advertisement attribute information). , For example, enter the category and keywords.

Further, the insertion method (advertisement insertion designation information) when the advertisement information is inserted into the content file name is designated. For example, as the insertion destination, the beginning or end of the file name, or after the arbitrary number of characters from the beginning is designated. Further, as a delimiter character when inserting, for example, "~" or "-", or any character is designated.

FIG. 7 shows a flow of acquisition of advertisement information from content attribute information according to an embodiment of the present invention. In the figure, in the server 200, by using the attribute information of the content,
The operation when acquiring relevant advertisement information from the advertisement information DB 260 is shown.

Here, it is assumed that two attributes of “category” and “keyword” are given as the content attribute information and the advertisement attribute information.

First, the advertisement attribute information that matches the category of the content attribute information is searched (step 201), and points are added to each of the matched advertisement information (step 202). Then, the advertisement attribute information that matches the keyword of the attribute information of the content is searched (step 20).
3) Then, points are added to each matched advertisement information (step 204). The above two points are added and the points of each advertisement information are totaled (step 20
5) Then, the upper rank is selected as highly relevant advertisement information (step 206).

FIG. 8 shows an example of attribute information and advertisement information of contents according to an embodiment of the present invention, and selection of advertisement information related to each content will be described.

For the content attribute information A, the advertisement information A to C is searched for a match in category. The points of category matching are “1, 1, 0” in order. Next, search for a keywad match. The key word matching points are “0, 1, 1” in order. Add each,
When the points are totaled, they become “1, 2, 1” in order, and the highest advertisement information B can be selected.

Similarly, when the points are calculated for the content attribute information B, the advertising information B and the advertising information C have the same points. In this way, when a plurality of advertisement information are lined up at the same point, one is determined by random selection or the like. Here, the number of times of selection is held as a history, and the advertisement information C having a small number of times is selected.

In the above example, the points at the time of matching with each attribute are set to the same value, but the points to be added by changing the degree of association depending on the attribute, for example, the point at the time of keyword matching is set to 2 points. Even if the value of is changed, the same effect can be obtained.

FIG. 9 is a diagram for explaining insertion of advertisement information into a file name according to an embodiment of the present invention.

In the figure, in the client 100,
The case where the advertisement information acquired from the server 200 is inserted into the file name of the downloaded content is shown. When the advertisement information is acquired from the server 200 for the content, the advertisement text is inserted into the file name according to the insertion location and the delimiter character according to the advertisement insertion designation information.

In the advertisement insertion designation information of the advertisement information B for the content A, the insertion destination is "tail" and the delimiter is "~".
Therefore, the original file name "mySummer.avi" becomes "mySummer ~ Pension ○ △ Best Inn for touring in Kyushu! ~ .Avi" after insertion. File name "suzuka
For content B, which is 8h.mpg ", the delimiter of advertisement information C is"<<", so insert an ad sentence between the delimiters and read"<< From city bikes or shop ○ × bikes to bicycles , Leave it to us! >> suzuka8h.mpg ”.

As described above, when the advertisement information is registered in the server 200, the insertion method can be designated.

Also, it becomes possible to obtain advertisement information related to the content. Also, it becomes possible to insert the advertisement information according to the specified insertion method.

It is also possible to construct the operations of the client 100 and the server 200 described above as a program and install them in a computer used as a client or a server.

Further, the constructed program is connected to a computer used as a client or a server, a hard disk device, a flexible disk, a CD-
The present invention can be realized by storing it in a portable storage medium such as a ROM and installing it when carrying out the present invention.

The present invention is not limited to the above-described embodiments and examples, and various modifications and applications are possible within the scope of the claims.

[0082]

As described above, according to the present invention, advertisement information is registered in the server when contents are exchanged between terminals connected on a network,
By selecting the advertisement information related to the downloaded content by the user and inserting it into the file name of the content, the advertisement information related to the content can be provided to the user.

Therefore, it becomes possible to keep the content of the advertisement information in the eyes of the user even after downloading.

Further, since the advertisement information is only inserted in the file name, the content content itself is not changed and the file size of the content is not significantly changed, so that the influence on the network load is small.

Since the advertisement information is managed by the server,
Servers as well as peer-to-peer content exchange
Similar effects can be obtained in client-type content exchange.

[Brief description of drawings]

FIG. 1 is a diagram for explaining the principle of the present invention.

FIG. 2 is a principle configuration diagram of the present invention.

FIG. 3 is a configuration diagram of an advertisement information providing system according to an embodiment of the present invention.

FIG. 4 is a diagram showing a flow of advertisement information addition processing in content exchange according to an embodiment of the present invention.

FIG. 5 is a conceptual diagram of an advertisement information providing method according to an embodiment of the present invention.

FIG. 6 is an example of an advertisement information registration screen according to an embodiment of the present invention.

FIG. 7 is a diagram showing a flow of acquisition of advertisement information from content attribute information according to an embodiment of the present invention.

FIG. 8 is a diagram for explaining a relationship between content attribute information and advertisement information according to an embodiment of the present invention.

FIG. 9 is a diagram illustrating insertion of advertisement information into a file name according to an embodiment of this invention.

[Explanation of symbols]

100 Client 110 Content Retrieval Unit 120 Download Request Means, Content DL (Download) Request Processing Unit 130 Information Receiving Means, Content Information Acquiring Unit 140 Advertising Information Acquiring Unit 150 Content DL Processing Unit 160 Downloading Means, Content DL Receiving Unit 170 File Name Change Means, advertisement information giving section 200 server 210 content search processing section 220 request receiving section, content DL request processing section 230 content information obtaining section, content information obtaining section 231 download source information transmitting section 240 advertisement information obtaining section, advertisement information obtaining section 250 Advertising information transmitting means, advertising information processing unit 260 Content information DB 270 Advertising information DB

Front page continuation (51) Int.Cl. ⁷ Identification code FI theme code (reference) G06F 17/60 326 G06F 17/60 326 (72) Inventor Hidego Kuwano 2-3-1, Otemachi, Chiyoda-ku, Tokyo Nippon Telegraph and Telephone Corp. (72) Inventor Wataru Miyagawa 2-3-1 Otemachi, Chiyoda-ku, Tokyo Nihon Telegraph and Telephone Corp. (72) Inventor Akihisa Kobayashi 2-3-3 Otemachi, Chiyoda-ku, Tokyo No. 1 Nihon Telegraph and Telephone Corporation (72) Inventor Kazuho Yamada 2-3-1, Otemachi, Chiyoda-ku, Tokyo No. 1 Nihon Telegraph and Telephone Corporation (72) Inventor Haruhiko Kojima 2-chome, Otemachi, Chiyoda-ku, Tokyo No. 3 No. 1 F term in Nippon Telegraph and Telephone Corporation (reference) 5B075 KK07 ND20 NK02 NK46 PQ05 PQ46 UU40 5B085 AA08 BA07 BE04 BE07 BG04 BG07 CA02 CA04 CA07

Claims (19)

[Claims] 1. When exchanging content between terminals connected to a network, an advertisement information providing method of providing advertisement information to a user who downloads content from a certain terminal is registered in a server. A request for downloading desired content from among the contents is issued to the server, information of the content download source and advertisement information related to the content are received from the server, and the download source information Based on the above, the content is downloaded from a download source, the advertisement information is inserted into the file name of the downloaded content, and the file name is changed. 2. The server receives a request for downloading content transmitted from each of the terminals, acquires download source information and content attribute information for the requested content, and acquires the content. Information on the download source of the content is transmitted to the requesting terminal, advertisement information related to the content is acquired using the acquired attribute information, and the acquired advertisement information is acquired by the requesting terminal. The method for providing advertisement information according to claim 1, wherein the advertisement information is transmitted to. 3. The advertisement information providing method according to claim 2, wherein the advertisement information is registered in the server. 4. The server, when registering the advertisement information, an advertisement sentence that is the advertisement information, attribute information for the advertisement information, and an insertion location when the advertisement information is inserted into a file name, 4. The advertisement information providing method according to claim 3, wherein a character string to be inserted and a character that separates the original file name are designated and registered in association with the advertisement information. 5. The terminal inserts the advertisement information into the file name when changing the file name of the content by using each piece of information attached to the advertisement information received from the server. The advertisement information providing method described. 6. An advertisement information providing system comprising a terminal connected to a network and a server, which provides advertisement information to a user who downloads content from a certain terminal when exchanging content between the terminals. Then, the terminal issues a request for downloading a desired content from the content registered in the server to the server, download request means, information on a download source of the content, and Information receiving means for receiving advertisement information related to content from the server, download means for downloading the content from the download source based on the information of the download source, and advertisement information for the file name of the downloaded content. Insert and change the file name Advertisement information providing system characterized in that it has a file name changing means. 7. The request receiving means for receiving a request for downloading the content transmitted from each of the terminals, the server acquiring the download source information and the content attribute information for the requested content. Content information acquisition means, download source information transmission means for transmitting the acquired download source information of the content to the terminal that made the request, and using the acquired attribute information, to display advertisement information related to the content. The advertisement information providing system according to claim 6, further comprising: an advertisement information acquisition unit that acquires the advertisement information; and an advertisement information transmission unit that transmits the acquired advertisement information to the requesting terminal. 8. The server further comprises registration means for registering the advertisement information.
The described advertisement information provision system. 9. The registration means of the server, an advertisement text that is the advertisement information, attribute information for the advertisement information, an insertion location when the advertisement information is inserted into a file name, and a character string to be inserted. 9. The advertisement information providing system according to claim 8, further comprising means for designating a character delimiting the original file name and registering the file in association with the advertisement information. 10. The file name changing means of the terminal includes means for inserting the advertisement information into the file name by using each piece of information accompanying the advertisement information received from the server. Advertising information provision system. 11. A terminal in a system, which comprises a terminal connected to a network and a server, and which, when exchanging contents between the terminals, provides advertisement information to a user who downloads the content from a certain terminal. Download request means for issuing to the server a request for downloading desired content from among the contents registered in the server, information on the download source of the content, and an advertisement related to the content. Information receiving means for receiving information from the server; download means for downloading the content from the download source based on the download source information; and inserting the advertisement information in the file name of the downloaded content, File to rename Terminal; and a changing unit. 12. The terminal according to claim 11, wherein the file name changing means includes means for inserting the advertisement information into the file name by using each piece of information accompanying the advertisement information received from the server. 13. A server in a system, which comprises a terminal connected to a network and a server, and which, when exchanging contents between the terminals, provides advertisement information to a user who downloads the content from a certain terminal. A request receiving unit that receives a request for downloading the content transmitted from each of the terminals; a content information acquisition unit that acquires information about the download source and content attribute information about the requested content; Download source information transmitting means for transmitting the acquired download source information to the requesting terminal, and advertisement information acquiring means for acquiring advertisement information related to the content using the acquired attribute information. , Send the acquired advertisement information to the terminal that made the request Servers; and a that advertisement information transmitting means. 14. The server according to claim 13, further comprising registration means for registering the advertisement information. 15. The registration means, an advertisement text that is the advertisement information, attribute information for the advertisement information, an insertion location when the advertisement information is inserted into a file name, a character string to be inserted, and an original file. 15. The server according to claim 14, further comprising means for designating a character separating a name and registering the advertisement information in association with the advertisement information. 16. A terminal in a system, which comprises a terminal connected to a network and a server, and when content is exchanged between the terminals, is executed by a terminal in a system that provides advertisement information to a user who downloads the content from a certain terminal. An advertisement information providing program for issuing a request to the server to download desired content from among the contents registered in the server, information on the download source of the content, and An information receiving step of receiving advertisement information related to the content from the server, a download step of downloading the content from a download source based on the information of the download source, and an adjunct to the advertisement information received from the server Each information to There, the advertisement information providing program characterized by inserting the advertisement information to the file name of the downloaded content, and a file name changing step of changing the file name. 17. A server in a system for providing advertisement information to a user who downloads content from a certain terminal when the content is exchanged between the terminals and a server connected to a network. Which is an advertisement information providing program, including an advertisement text that is advertisement information, attribute information for the advertisement information, an insertion location when the advertisement information is inserted into a file name, a character string to be inserted, and an original file name. Character to separate,
By specifying the advertisement information registration step of registering the advertisement information, a request reception step of receiving a request for downloading the content transmitted from each of the terminals that is registered in association with the advertisement information, A content information acquisition step of acquiring download source information and content attribute information for the requested content; and a download source information transmission step of transmitting the acquired download source information of the content to the requesting terminal. An advertisement information obtaining step of obtaining advertisement information related to the content by using the obtained attribute information; and an advertisement information transmitting step of transmitting the obtained advertisement information to the requesting terminal. Advertising information provision program characterized by. 18. A terminal in a system, which comprises a terminal connected to a network and a server, and when content is exchanged between the terminals, is executed by a terminal in a system that provides advertisement information to a user who downloads the content from a certain terminal. Which is a storage medium storing an advertisement information providing program, wherein a download request step of issuing to the server a request for downloading desired content from among the contents registered in the server, Information receiving step of receiving download source information and advertisement information related to the content from the server, downloading step of downloading the content from the download source based on the download source information, and receiving from the server Advertising information A storage medium storing an advertisement information providing program, including a step of changing the file name by inserting the advertisement information into the file name of the downloaded content by using the accompanying information. . 19. A server in a system for providing advertisement information to a user who downloads content from a certain terminal when the content is exchanged between the terminals and a server connected to a network. Which is a storage medium storing an advertisement information providing program, advertisement information that is advertisement information, attribute information for the advertisement information, an insertion location when the advertisement information is inserted into a file name, and a character string to be inserted. The character that separates the original file name,
By specifying the advertisement information registration step of registering the advertisement information, a request reception step of receiving a request for downloading the content transmitted from each of the terminals that is registered in association with the advertisement information, A content information acquisition step of acquiring download source information and content attribute information for the requested content; and a download source information transmission step of transmitting the acquired download source information of the content to the requesting terminal. An advertisement information obtaining step of obtaining advertisement information related to the content by using the obtained attribute information; and an advertisement information transmitting step of transmitting the obtained advertisement information to the requesting terminal. A storage medium storing an advertisement information providing program.