JP2003242401A - Advertisement system, and method for controlling advertisement system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement system capable of providing premiums in a suitable form to needs of consumers, and a method for controlling an advertisement system. <P>SOLUTION: This advertisement system is connected to a prescribed portable terminal through a network to send advertisement information. It includes a means to memorise advertisement information, a means to send the advertisement information to the portable terminal on the requesting side through the network based on a request for sending the advertisement information from the portable terminal, a means to conduct a fee charging process for the value of a premium provided on an automatic vending machine to an advertiser of the advertisement in relation to sending of the advertisement information to the portable terminal, a means to send premium providing information necessary for receiving the premium provided on the automatic vending machine in relation to sending of the advertisement information through the network to the portable terminal or the automatic vending machine, and a means to accept the premium providing information, and pay out the premium from the automatic vending machine based on the premium providing information accepted. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising system and a method of controlling the advertising system.

[0002]

2. Description of the Related Art Conventionally, advertisements of a type in which a prize is given in response to a quiz or questionnaire in various media such as newspapers, magazines and televisions have been performed.

Recently, with the spread of the Internet, advertisements of the type that give a prize by answering a quiz or a questionnaire on the Internet have been performed.

[0004] Since the acquisition of premiums is one of the great pleasures for consumers, advertisements associated with such provision of premiums have a high advertising effect.

Here, how to realize an advertising system that can provide a prize in a format that meets the needs of consumers becomes a problem.

The present invention has been made in view of the above problems, and an object thereof is to provide an advertising system and a method of controlling the advertising system that can provide a prize in a format that meets the needs of consumers.

[0007]

(1) The present invention is an advertisement system for transmitting advertisement information by being connected to a given mobile terminal via a network, the means storing the advertisement information, and the mobile terminal. Based on a request to send advertising information from the device, it is necessary to send advertising information to the requesting mobile terminal via the network and to receive the prize provided by the vending machine in association with the transmission of the advertising information to the mobile terminal. A means for transmitting free gift provision information to a mobile terminal or a vending machine via a network, and a process of charging a premium price to be provided to the advertiser of the advertisement at the vending machine in association with the transmission of the advertisement information or the free gift providing information. Means and means for accepting the free gift providing information and giving free gifts from the vending machine based on the received free gift providing information.

Here, the portable terminal is a terminal that is portable and has a communication function, such as a mobile phone and a PHS (Person).
al Handyphone System), mobile terminals such as PDAs.

Further, the present system can be realized as a server device on the Internet, for example.

An automatic vending machine is a device that automatically pays out products when money, a prepaid card, or the like is inserted, and any products can be handled.

The free gift providing information is information necessary for receiving free gifts, and may be, for example, information on whether or not free gifts can be provided, or information on types, quantities, restrictions, deadlines, and vending machines that can receive free gifts. It is possible to include at least one of the above, a password (personal identification number) used for receiving the prize, a receipt number, and the like. Further, the free gift providing information may be provided as bar code information.

The prize dispensing means may be built in the vending machine.

The free gift providing information may be input by a consumer from a touch panel or the like, or may be read by a bar code reading device or the like.

Further, when the vending machine can be connected to the server device of the present system, the gift providing information may be received from the server device via the network.

According to the present invention, by giving the prize providing information to the prize payout means by a predetermined method, the vending machine is free of charge (without inserting money into the vending machine) and at a predetermined discounted price. You can pay out the products as a free gift.

That is, according to the present invention, an advertising system that enables a consumer having a portable terminal to obtain a product offered for sale at a vending machine at a free price or at a discount price at a cost paid by an advertiser. Can be provided.
According to the present invention, regardless of whether or not the product of the vending machine is actually provided to the consumer as a free gift, the vending machine can be used by the advertiser of the advertisement in association with the provision of the advertisement information to the mobile terminal. It is possible to perform a billing process for the provided premium consideration.

(2) The present invention is an advertising system for transmitting advertisement information by being connected to a given portable terminal via a network, and means for storing the advertisement information and an advertisement information transmission request from the portable terminal. Based on the above, the means for transmitting the advertisement information to the requesting mobile terminal via the network and the provision information necessary for receiving the premium provided by the vending machine in association with the transmission of the advertisement information via the network Alternatively, it includes a means for transmitting to the vending machine, and a prize dispensing means for accepting the premium provision information and dispensing a prize from the vending machine based on the received premium provision information.

Here, the portable terminal is a terminal that is portable and has a communication function, such as a mobile phone and a PHS (Person).
al Handyphone System), mobile terminals such as PDAs.

The present system can be realized as a server device on the Internet, for example.

Further, the vending machine is a device which automatically pays out a product when money, a prepaid card or the like is inserted, and any product can be handled.

The free gift providing information is information necessary for receiving the free gift, and may be, for example, information on whether or not the free gift can be provided, or information on the type, the quantity, the limit, the deadline, and the vending machine that can receive the free gift. It is possible to include at least one of the above, a password (personal identification number) used for receiving the prize, a receipt number, and the like. Further, the free gift providing information may be provided as bar code information.

The prize payout means may be built in the vending machine.

The free gift providing information may be input by a consumer through a touch panel or the like, or may be read by a bar code reading device or the like.

Further, when the vending machine can be connected to the server device of the present system, the gift providing information may be received from the server device via the network.

According to the present invention, by giving the prize providing information to the prize payout means by a predetermined method, the vending machine is free of charge (without paying money to the vending machine) and at a predetermined discounted price. You can pay out the products as a free gift.

That is, according to the present invention, an advertising system which enables a consumer having a mobile terminal to obtain a product offered for sale at a vending machine at a free price or at a discounted price at a cost paid by an advertiser. Can be provided.
According to the present invention, regardless of whether or not the product of the vending machine is actually provided to the consumer as a free gift, the vending machine can be used by the advertiser of the advertisement in association with the provision of the advertisement information to the mobile terminal. It is possible to perform a billing process for the provided premium consideration.

(3) The advertisement system of the present invention includes a server device and a vending machine, and the server device transmits the advertisement information to the requesting mobile terminal based on the advertisement information transmission request from the mobile terminal. Means for providing via the network to the mobile terminal of the request source, the means for providing via the network, the means for providing free information provided to the mobile terminal to receive the free gift provided by the vending machine in association with the provision of the advertisement information to the mobile terminal Alternatively, the vending machine accepts the free gift providing information and receives the free gift providing information associated with transmission of the free gift providing information. The feature is that prizes are paid out based on the information.

(4) The advertisement system of the present invention includes a server device and a vending machine, and the server device transmits the advertisement information to the requesting mobile terminal based on the advertisement information transmission request from the mobile terminal via the network. And a means for transmitting the prize provision information necessary for receiving the prize provided by the vending machine in association with the provision of the advertisement information to the mobile terminal to the requesting mobile terminal via the network, and the advertisement information. Or, including a means for performing processing for charging the premium price provided to the advertiser of the advertisement by the vending machine in association with the transmission of the premium provision information, and receiving an inquiry about whether or not to pay the premium from the vending machine via the network. , A means for judging whether or not to give out a prize based on the contents received, and transmitting a response to the inquiry to the vending machine of the inquiry source. Accepts the prize provides information,
A means for making an inquiry to the server device regarding whether or not to give out the prize based on the received provision information, and a response regarding the inquiry is received via the network. It is characterized by including means for paying out a prize from a vending machine.

According to the present invention, since it is possible for the server device to collectively manage whether or not to give out the prize, it is easy to perform double payout at the time of payout and prevent illegal payout.

(5) The advertisement system of the present invention includes a server device and a vending machine, and the server device transmits the advertisement information to the requesting mobile terminal via the network based on the advertisement information transmission request from the mobile terminal. And a means for receiving response information associated with the advertisement information from the vending machine via the network, and a vending machine for the advertiser of the advertisement based on the response information received from the vending machine via the network. And a means for providing the gift providing information to the vending machine which is the sender of the response information via the network, based on the response information received from the vending machine via the network. The vending machine receives the response information associated with the advertisement information, and transmits the received response information to the server device via the network. When receives the prize provided information transmitted from the server apparatus in response to the response information, characterized in that it comprises a means for paying the prize based on the received prize advertisement.

Here, when the server device receives the response information from the vending machine via the network, it unconditionally provides the free gift providing information to the vending machine which is the source of the response information via the network. Alternatively, when the response information satisfies a predetermined condition, the prize providing information may be provided to the vending machine which is the transmission source of the response information via the network.

According to the present invention, the response information associated with the advertisement information is received from the vending machine, and the vending machine inquires the server device as to whether or not the received response information can be provided, and provides the prize. .

Therefore, the consumer can obtain the product by responding to the advertisement information in front of the product desired by the consumer by the vending machine.

(6) The advertisement system of the present invention receives response information transmitted in relation to given advertisement information via a network, and when the received response information satisfies a predetermined condition, Based on the received response information, the free gift providing information is provided to the portable terminal or the vending machine of the response information transmission source via the network.

The response information transmitted in relation to the given advertisement information is information transmitted from the mobile terminal as some kind of response to the advertisement information, and is transmitted, for example, to a quiz or questionnaire included in the advertisement information. Answer information etc. may be used.

According to the present invention, since the prize is provided when the received response information satisfies a predetermined condition, the advertisement for the prize is provided as compared with the case where the consumer who views the advertisement is provided with the prize. Highly effective.

(7) The advertisement system of the present invention receives response information transmitted in relation to given advertisement information via a network, and when the received response information satisfies a predetermined condition, The advertiser of the advertisement is charged for the premium provided by the vending machine, and based on the received response information,
The free gift providing information is provided to a mobile terminal or a vending machine that is a response information transmission source via a network.

The response information transmitted in relation to the given advertisement information is information transmitted from the mobile terminal as some response to the advertisement information, and is transmitted to, for example, a quiz or questionnaire included in the advertisement information. Answer information etc. may be used.

According to the present invention, since the prize is provided when the received response information satisfies a predetermined condition, the advertisement for the prize is provided as compared with the case where the consumer who views the advertisement is provided with the prize. Highly effective.

(8) The advertisement system of the present invention includes means for managing the payout result of the prize paid out by the vending machine based on the gift providing information, and means for adjusting the consideration for the payout result. Characterize.

(9) In the advertising system of the present invention, the prize providing information includes prize payout restriction information relating to at least one of the number of prizes, the type of prize, and the expiration date.
Means for limiting the prizes paid out from the vending machine based on the limitation information.

(10) The advertisement system of the present invention provides a quiz or questionnaire as at least a part of the advertisement information, receives answer information to the quiz or questionnaire provided as the response information via a network,
It is characterized in that at least one of whether or not to provide a free gift and the content of free gift is determined according to the received reply content, and free gift providing information according to the determined content is provided.

(11) The present invention is a method for controlling an advertisement system which transmits advertisement information by being connected to a given portable terminal via a network, wherein the request source is based on an advertisement information transmission request from the portable terminal. The step of transmitting the advertisement information to the mobile terminal of the network via the network, and the provision of the premium provision information necessary for receiving the premium provided by the vending machine in association with the provision of the advertisement information to the mobile terminal to the mobile terminal of the request source And a step of performing a billing process of a premium price provided to the advertiser of the advertisement by the vending machine in association with the transmission of the advertisement information or the premium provision information, and accepting the premium provision information, Paying out the prize from the vending machine based on the received gift provision information.

(12) The present invention is a method of controlling an advertising system for transmitting advertisement information by being connected to a given portable terminal via a network, wherein the request source is based on an advertisement information transmission request from the portable terminal. The step of transmitting the advertisement information to the mobile terminal via the network, and the provision information necessary for receiving the prize provided by the vending machine in association with the transmission of the advertisement information to the mobile terminal or the vending machine via the network. It is characterized by including a step of transmitting, and a step of receiving the gift provision information and paying out a gift from the vending machine based on the received gift provision information.

(13) In the advertising system control method according to the present invention, the advertising system uses a server device and a vending machine, and the server device sends a request information based on an advertising information transmission request from the portable terminal. A step of providing advertisement information to the mobile terminal via the network, and sending free gift provision information necessary for receiving the prize provided by the vending machine in association with the provision of the advertisement information to the requesting mobile terminal via the network. And a step of performing a charging process for a premium price provided to the advertiser of the advertisement by the vending machine in association with the transmission of the advertisement information or the premium providing information, wherein the vending machine receives the premium providing information. The present invention is characterized by including a step of paying out a prize based on the received gift provision information.

(14) In the advertising system control method according to the present invention, the advertising system uses a server device and a vending machine, and the server device sends a request to the requesting mobile device based on a request for transmitting advertisement information from a mobile terminal. Providing advertisement information to the terminal via the network, and transmitting the provision information necessary for receiving the prize provided by the vending machine in association with the provision of the advertisement information to the requesting mobile terminal via the network. And a step of performing a billing process for a premium consideration provided to the advertiser of the advertisement by the vending machine in association with the transmission of the advertisement information or the premium provision information, and regarding whether or not the premium is paid out from the vending machine via the network. Receives the inquiry, determines whether or not to pay the prize based on the received content, and sends a response to the inquiry to the vending machine that made the inquiry. The automatic vending machine accepts the gift providing information, makes an inquiry to the server device based on the received gift providing information regarding whether or not to give a gift, and a response to the inquiry. Is received via the network, and the step of paying out the prize from the vending machine is included when the response content indicates that the prize can be paid out.

(15) In the advertising system control method according to the present invention, the advertising system uses a server device and a vending machine, and the server device sends the requesting mobile phone based on an advertising information transmission request from the mobile terminal. Based on the step of providing advertising information to the terminal via the network, the step of receiving response information associated with the advertising information from the vending machine via the network, and the response information received from the vending machine via the network Based on the step of charging the advertiser of the advertisement with the vending machine provided with the vending machine, and based on the response information received from the vending machine via the network, providing the prize to the vending machine of the response information transmission source via the network Providing information, the vending machine accepts response information associated with advertising information, and the accepted response Sending the information to the server device via the network, receiving the free gift providing information sent from the server device according to the response information, and paying out the free gift based on the received free gift providing information. Characterize.

(16) In the advertising system control method of the present invention, response information transmitted in association with given advertisement information is received via a network, and the received response information satisfies a predetermined condition. In this case, the free gift providing information is provided to the portable terminal or the vending machine of the response information transmission source via the network based on the received response information.

(17) According to the control method of the advertising system of the present invention, the response information transmitted in relation to the given advertisement information is received via the network, and the received response information satisfies the predetermined condition. In this case, the advertiser of the advertisement is charged for the premium provided by the vending machine, and based on the received response information, the premium providing information is provided to the mobile terminal or the vending machine of the response information transmission source through the network. It is characterized by doing.

(18) The control method of the advertising system according to the present invention comprises the steps of managing the payout result of the prize paid out by the vending machine based on the gift providing information, and the step of adjusting the consideration for the payout result. It is characterized by including.

(19) In the advertising system control method according to the present invention, the free gift providing information includes the number of free gifts, a free gift type, and
The present invention is characterized in that it includes limit information of premium payout relating to at least one of the expiration dates, and means for limiting the prize payout from the vending machine based on the limit information.

According to the present invention, it is possible to collect the price according to the actual payout result of the prize from the vending machine.

(20) The control method of the advertising system of the present invention provides a quiz or questionnaire as at least a part of the advertising information, and receives answer information to the quiz or questionnaire provided as the response information via a network. It is characterized in that at least one of whether or not to provide a free gift and the content of free gift is determined according to the received reply content, and free gift providing information according to the determined content is provided.

[0054]

BEST MODE FOR CARRYING OUT THE INVENTION Preferred embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a diagram for explaining the features of this embodiment.

The advertisement system of this embodiment can be realized by a server device or the like connectable to a network such as the Internet. Server device 1 of this system
00 is at least one or more advertisers 40-1, 40-
The advertisement information 42-1, 42-2, ... Of 2, ... Is stored and the advertisement information is provided to a given mobile terminal 20 via the network.

Then, the advertisement information 42 is sent from the mobile terminal 20.
, 42-2, ... When the access is received, or when the access is further received and a predetermined condition is satisfied (hereinafter, referred to as “when the advertisement information is hit”), the consumer 22 is given a prize. Vending machines 30-1, 30-
2, ... are offered.

The case of hit may be a case where the advertisement information is simply accessed (P1), or a case where the access information is received and a predetermined condition is further satisfied. For example, when providing a quiz or questionnaire as at least a part of the advertisement information, it may be determined that the predetermined condition is satisfied when the questionnaire is answered or when the quiz is answered correctly. That is, it may be a case where the answer information (P2) to the quiz or the questionnaire is received and the answer information satisfies the predetermined condition.

When hit, the consumer is provided with the premium provision information (P3) necessary for receiving the premium provided by the vending machine. Here, the premium provision information may be transmitted to, for example, a consumer's mobile terminal.

In this case (when the vending machine cannot be connected to the server device via the network), for example, the free gift providing information received by the portable terminal 20 is input to the vending machine (P4), and the free gift is obtained. You may be paid out.

In addition, a vending machine 30-1, which can provide a prize,
.. can be connected to the server device 100 of the present system via a network, the free gift providing information is transmitted to the vending machines 30-1, 30-2 ,. Good (P'3).

In this case (when the vending machine can be connected to the server device), for example, the consumer inputs reply information to the vending machine (P5), and the reply information input by the vending machine is sent to the system. To the server device of the above through the network (P6), receives the gift provision information from the server device,
The prize may be paid out.

In the case of a hit, billing processing for the prize provided to the advertiser of the corresponding advertisement is performed, and the advertiser is requested to pay the prize premium provided at a given timing based on this billing information. Perform (P8).

Therefore, regardless of whether or not the product of the vending machine is actually provided to the consumer as a free gift, the product is provided to the advertiser of the advertisement by the vending machine in association with the provision of the advertisement information to the mobile terminal. It is possible to carry out a billing process for the premium consideration. Therefore, it is possible to greatly simplify the charging management algorithm and to charge the advertiser for the prize consideration according to the advertising effect (there is a hit).

The automatic vending machines 30-1, 30-2, ...
Then, the payout result of the prize paid out by the vending machine is managed based on the gift provision information. Then, the payment for the payout result is settled at a predetermined timing (P7). Therefore, the operator of the vending machines 30-1 and 30-2 can collect the consideration according to the payout result of the prize.

According to this system, the consumer obtains the right to obtain the product from the vending machine free of charge or at a discounted price by hitting the advertisement, but whether or not to actually obtain the prize from the vending machine. Consumer freedom.

However, in the present system, the advertiser may collect a fee according to the hit of the advertisement, and the operator of the vending machine may pay the fee according to the quantity of the product paid out as a prize. Therefore, according to the present embodiment, each of the consumer, the advertiser, the operator of the vending machine, and the operator of this system can achieve an objective of their own, and an advertising system without any loss is provided. It can be realized with a simple configuration.

FIG. 2 is a diagram for explaining an example of the screen transition of the portable terminal of the consumer.

The consumer can access the service menu 310 of the present system from his / her mobile terminal.
Here, for example, when the advertisement A is selected, the advertisement information A (320) provided by the advertiser A is provided to the consumer's mobile terminal.

Here, for example, questionnaire information 322 can be provided as a part of the advertisement information A (320). Consumers can enter and send survey responses.

When the response to the questionnaire is transmitted or when the response to the transmitted questionnaire satisfies a predetermined condition, the free gift providing information screens 330 and 330 'are provided.

For example, as shown in the free gift providing information screen 330, the personal identification number 332 is provided as free gift providing information. Therefore, the consumer inputs the personal identification number 332 into, for example, the automatic vending machine, so that the free gift is provided from the automatic vending machine. The product may be provided as

Further, as shown in the free gift providing information screen 330 ', a bar code 334 is provided as free gift providing information, so that the consumer can read the bar code 334 by an automatic vending machine, for example. The machine may be provided with a product as a gift.

In order to prevent unauthorized use of the password or barcode provided here, it is preferable to incorporate into the system a mechanism for preventing double-payment of merchandise with a used password or barcode. For example, a program for managing password numbers and barcodes provided to the terminal and preventing unauthorized use may be downloaded as a Java application.

FIGS. 3A, 3B, and 3C are diagrams for explaining a method of inputting reply information or a personal identification number (prize provision information) to the vending machine.

As shown in FIG. 3A, an input panel 32 may be installed in the vending machine so that the personal identification number can be input from the input panel 32. Further, answer information (for example, question number and answer content) corresponding to the advertisement information may be input from the input panel.

As shown in FIG. 3B, the vending machine 3
The bar code reading device 34 may be installed at 0 ′ so that the bar code reading device 34 can read the bar-coded personal identification information (prize provision information).

Further, as shown in FIG. 3C, the vending machine 3
A connection cable 36 for connecting to the mobile terminal 20 may be installed at 0 ″, the connection cable 36 may be connected to the mobile terminal 20, and the button of the mobile terminal 20 may be used as an input panel of a vending machine.

When a portable information storage medium such as an IC card or a smart medium can be attached to the portable terminal 20, the premium provision information is stored in these portable information storage media, and the vending machine can carry the portable information storage medium. You may make it receive prize provision information via a model information storage medium.

FIG. 4 is a diagram for explaining the flow of data when the vending machine does not exchange data with the server device of the present system via the network when paying out the prize.

First, the advertiser 40 provides the advertisement information 42 to the system 102 in advance, and the provided advertisement information 42 is managed by the server device 100 of the system 102 and can be provided to the consumer via the network. It is placed (a1). Note that the advertisement information does not necessarily have to be provided by the advertiser, and may be provided by the system at the request of the advertiser.

When the server device 100 of the present system 102 receives an advertisement distribution request from the mobile phone (an example of a mobile terminal) 20 of the consumer 22 via the network (a2), the corresponding mobile phone 20 that requests the advertisement information. (A3).

At this time, a quiz or questionnaire may be included as part of the advertisement information so that the consumer 22 can answer. Further, the consumer may accept vending machine identification information that identifies the vending machine for which the payout of the prize is desired. Here, as the vending machine specifying information, for example, a management number or the like (for example, a vending machine ID) written on the vending machine may be used.

The server device 100 of this system is
When the reply information or the management information for the advertisement information transmitted from the mobile phone 20 via the network is received (a4),
It is judged whether or not these meet predetermined conditions, and if they meet the predetermined conditions, the personal identification number required for paying out the prize is transmitted to the mobile phone 20 as the sender of the reply information (a
5). At this point in time, the system charges the advertiser who is the advertisement provider for the premium provided by the vending machine. Then, at a predetermined timing, the advertised advertiser is charged with the accumulated charge as a prize consideration (a12). Accordingly advertiser 40
Pays the prize consideration to the system 102 (a1
3).

Then, the consumer can input the personal identification number received by his / her mobile phone into the input panel of the vending machine specified by the vending machine ID (a6). For example, the vending machine may be provided with an input panel so that the question number and answer contents can be input from the input panel (see FIG. 3A).

Further, the personal identification number may be converted into a bar code, and the bar coded personal identification number displayed on the display of the mobile phone may be read by the bar code reading device of the vending machine (FIG. 3 (B)). reference).

Further, a mobile phone connection cable may be installed in the vending machine so that the mobile phone can be connected to the vending machine, and the mobile phone can be used as an external input device of the vending machine (see FIG. 3C). ).

The vending machine 30 which has received the personal identification number,
Whether or not the personal identification number is accepted is judged, and if it is acceptable, the product is paid out (a9). Here, the vending machine is configured to judge whether the personal identification number is valid or not, without communicating with the server device of the present system. For example, it is possible to determine whether or not the personal identification number is acceptable independently of the server device by incorporating a personal identification number analysis function set in correspondence with the system's personal identification number assignment algorithm into the vending machine.

For example, when a vending machine ID is designated and a personal identification number is given, the server device generates a personal identification number that incorporates the vending machine ID and the free gift providing conditions (for example, the number of free gifts that can be provided and the expiration date). On the other hand, the vending machine that has received the personal identification number decodes the personal identification number by the personal identification number analysis function and confirms whether the vending machine ID embedded in the personal identification number matches the self vending machine ID. If they match, it is determined whether or not the product can be paid out, based on the past payout history and the premium provision condition.

For example, it is possible to retain the history of the personal identification numbers for which the merchandise is dispensed in the past, and judge that the personal identification number for which the merchandise is once dispensed cannot be dispensed. In addition, if there is a limit on the number of gifts to be provided, it may be determined that the amount cannot be paid out when the number of products that can be provided exceeds the number that can be provided based on the history of personal identification numbers for which products have been paid out in the past.

If there is an expiration date or the like, it is determined whether or not it is within the expiration date using the clock function built into the vending machine. If it is outside the expiration date, it is determined that the withdrawal is not possible. You may do it.

By doing so, for example, the consumer answers a quiz of the advertisement information or a questionnaire in front of the vending machine, transmits the management number of the vending machine together with the reply information, and receives the product of the vending machine as a prize. It is possible to pay out.

In this system, every time a product as a gift is paid out, the cumulative total of the product supply records provided as a gift by itself is accumulated. Then, at a predetermined timing, the server apparatus is provided with the prize supply record for the present system, and the fee is charged (a10).

In the present system, in response to billing, a premium fee according to the premium supply record is paid to the product provider (a11).

The payment may be made at a predetermined timing by collecting the free gift supply records within a predetermined period.

The present embodiment can also be applied to the case where there is a time lag between the timing of referring to an advertisement and the timing of acquiring a product.

FIG. 18 is a diagram for explaining the configuration when there is a time lag between the timing of referring to the advertisement and the timing of acquiring the product.

When the server device 100 of the present system receives the reply information for the advertisement information (d1) transmitted via the network from the mobile phone 20 (d2), it judges whether or not these satisfy predetermined conditions, When the predetermined condition is satisfied, the primary PIN required for paying out the prize is transmitted to the mobile phone 20 as the sender of the reply information (d).
3). Here, the server device 100 manages the issued primary password with a database or the like. As a general rule, a unique PIN will be issued. In addition, the present system does not charge the advertiser of the advertisement provider for the premium provided by the vending machine at this point.

Here, the consumer stores the primary personal identification number received by using the storage function of the mobile terminal such as a screen memo in the storage unit of the mobile terminal.

[0100] Then, the consumer obtains the vending machine ID at a desired timing (for example, when he / she comes to the vending machine side), and the primary personal identification number stored in the storage unit is used by the vending machine I.
It is transmitted to the server device together with D (d4).

The server device 100 determines whether or not the final personal identification number may be issued for the received primary personal identification number.

For example, if the received primary PIN is a number issued in the past and the final PIN has not yet been issued for the temporary PIN, the final PIN may be issued. Good.

Further, for example, when there is a limit on the number of gifts to be provided, the history of the last PINs transmitted in the past for the temporary PINs is managed, and the last PINs are issued up to the number of times that can be provided. You may do it.

When the final personal identification number may be issued, the server device 100 generates the final personal identification number based on the received primary personal identification number and vending machine ID, and the portable terminal 20
To (d5). This last PIN is the vending machine ID
Is embedded.

In this system, when the final password is given, the advertiser who is the advertisement provider is charged for the prize provided by the vending machine. Then, at a predetermined timing, the accumulated billing amount is billed to the advertiser as a prize consideration, and the advertiser pays the prize consideration to the system in response to this.

Then, the consumer inputs the final password received by his / her mobile phone into the vending machine corresponding to the vending machine ID (d6). For example, an input panel may be installed in the vending machine so that data can be input from there. Alternatively, the bar-coded final identification number may be read by the bar-code reading device of the vending machine.

The vending machine 30 that has received the final personal identification number
Judges whether or not the product can be paid out based on the personal identification number and the vending machine ID of the own device, and if it is possible, pays out the product.

For example, if the vending machine ID obtained by decoding the final personal identification number and the vending machine ID of the own machine are the same, it is determined that the payout is possible. Further, when the received final secret code number includes the condition for providing the premium such as the number of pieces and the time limit, the condition may be taken into consideration to judge whether or not the product can be paid out.

The present embodiment is also applicable to the case where the final personal identification number is generated on the mobile terminal side.

FIG. 19 is a diagram for explaining the configuration when the final personal identification number is generated on the portable terminal side.

The server device 100 of the present system assigns a user ID at a given timing (for example, when a consumer requests it), and sends the user ID and the Java application for generating the final secret code to the mobile phone 20. The data is transmitted via the network (e1, e2). The mobile phone 20 stores the downloaded Java application and user ID in an executable state.

The server device 100 of this system is
When the reply information and the user ID for the advertisement information (e3) transmitted via the network are received from the mobile phone 20 (e4), it is determined whether or not these satisfy predetermined conditions, and if the predetermined conditions are satisfied. Generates a primary PIN required for paying out the prize. Here, the server device 100 manages the issued primary personal identification number in association with the user ID in a database or the like. The primary PIN is
In principle, issue a unique number.

Then, when the consumer obtains the vending machine ID and inputs the vending machine ID into the mobile phone 20 at a desired timing (for example, when coming to the vending machine side), ja
The va application requests the server device to transmit the primary personal identification number that presents the user ID.

On the other hand, the server device transmits the primary personal identification number generated in association with the user ID to the mobile phone 20 which is the user response information transmission source (e5). At this point, the advertiser of the advertisement provider is charged for the premium provided by the vending machine.

On the mobile phone 20, the Java application generates the final password based on the received primary password.

Then, the consumer inputs the final password generated by his / her mobile phone into the vending machine corresponding to the vending machine ID (a6). For example, an input panel may be installed in the vending machine so that data can be input from there. Alternatively, the bar-coded final identification number may be read by the bar-code reading device of the vending machine.

The vending machine 30 that has received the final personal identification number
Judges whether or not the product can be paid out based on the final personal identification number and the vending machine ID of the own device, and if it is possible, pays out the product.

For example, when the vending machine ID obtained by decoding the final personal identification number and the vending machine ID of the own machine are the same, it is determined that the payout is possible. Further, when the received final secret code number includes the condition for providing the premium such as the number of pieces and the time limit, the condition may be taken into consideration to judge whether or not the product can be paid out.

FIG. 5 is a diagram for explaining the flow of data when the vending machine exchanges data with the server device of the present system via the network when paying out a prize. Here, the data flow in b1 to b6 is the same as the data flow in a1 to a6 in FIG. 4, and the data flow in b9 to b13 (or the article) is the same as the data flow in a9 to a13 in FIG. is there.

What is different from FIG. 4 is that the vending machine which has received the personal identification number inquires to the server device of this system without judging whether or not the prize can be paid out.

That is, the vending machine that has received the personal identification number inquires of the server device via the network whether or not the prize can be supplied for the personal identification number (b).
7). Receiving this, the server device 100 determines whether or not to supply the free gift by collating with the personal identification number issued by itself, and responds the determination result to the vending machine that made the inquiry (b).
8).

FIG. 6 is a diagram for explaining the flow of data when the answer information is input to the vending machine and the vending machine exchanges data with the server device of this system through the network when paying out the prize. It is a figure.

Here, the data flow in c1 to c6 is similar to the data flow in a1 to a3 in FIG. 4, and the data flow in c9 to c13 is a9 in FIG.
Is the same as the flow of data (or article) in a13 to a13.

The difference from FIG. 4 is that the reply information is input to the vending machine, and the vending machine inquires of the server device of the present system whether or not the prize can be paid out for the reply information.

That is, the consumer can input the reply information to the advertisement information from the mobile phone to the vending machine (c4). For example, the vending machine may be provided with an input panel so that the question number and answer contents can be input from the input panel (see FIG. 3A).

[0126] Alternatively, a mobile phone connection cable may be installed in the vending machine so that the mobile phone is connected to the vending machine, and the mobile phone is used as an external input device of the vending machine (see FIG. 3C). ).

Then, the vending machine that has received the reply information inquires of the server device via the network whether or not the prize can be supplied regarding the reply information (c).
7). Receiving this, the server device 100 checks the content of the reply, judges whether or not the prize can be supplied based on whether or not a predetermined condition is satisfied, and responds with the judgment result to the vending machine as the inquiry source (c8). .

FIG. 7 is a diagram for explaining an example of the configuration of the advertisement system according to this embodiment.

The advertisement system 1 according to the present embodiment includes the server device 100 of the advertisement system and the portable information terminal 20 of the consumer.
(Hereinafter, referred to as “portable terminal”), and these are connected via a network 10 such as the Internet via a network of a communication trader called a provider, for example.

The transmission line of the network 10 may include a wireless transmission line or may be connected by a wired transmission line. Also, a general line may be used or a dedicated line may be used.

In the figure, at least the server device 100 of the advertisement system may be included, and other components may be arbitrary constituent elements.

The server device 100 of the advertising system includes a communication device 110 that is connected to the Internet or the like for transmitting and receiving data, a host computer 120 such as a workstation, and a database 150, and also has a function as a Web server or the like. , Has established a web site for the World Wide Web (WWW) on the Internet.

The communication device 110 is composed of a modem, a terminal adapter, a router, etc., and transmits / receives data to / from other server devices or terminals via a communication line such as a telephone line, an ISDN line, or a leased line. I do.

The mobile terminal 20 is, for example, an information communication terminal such as a mobile phone or PDA owned by a consumer, has an input unit, a control unit, a display unit, a communication unit, etc., has a WWW browser installed, and is connected to the Internet. , A mobile terminal capable of browsing homepages.

The consumer can access the home page provided by this site by designating the URL (Uniform Resource Locator) of the home page of the site opened by the server device 100 of the advertisement system from the mobile terminal 20. For example, if the consumer is on the homepage U
The RL may not be directly input, and the menu may be selected.

From the home page of this site, consumers can access given advertisement information that can be provided by this system. For example, the consumer may be able to select and browse his / her desired advertisement, or the system may determine the browsing target according to a predetermined algorithm or randomly.

FIG. 8 is an example of a functional block diagram of the server device 100 of the advertising system of this embodiment. The functions of the server device 100 of the present system described below may be physically distributed to a plurality of computers and executed.

The server device 100 of the advertising system includes a host computer 120 and a database 150.

The host computer 120 is a processing unit 1.
30, storage unit 122, information storage medium 126, and transmission / reception unit 1
Includes 24.

The transmission / reception unit 124 exchanges data with the terminal 20 and the database 150 and has both a transmission function and a reception function, but the transmission / reception function may be realized by being distributed to the transmission means and the reception means. .

The storage unit 122 includes the processing unit 130 and the transmission / reception unit 1.
It becomes a work area such as 24, and its function is realized by hardware such as RAM.

The processing unit 130 determines, based on the received processing request, by which terminal the data is transmitted and what kind of distribution request, and performs various processing. Its function is hardware (CPU, It is realized by a combination of a processor such as DSP or ASIC such as gate array) and a program (or firmware). However, all the functions of the processing unit 100 may be realized by hardware, or all of them may be realized by a program.

Further, the processing section 130 also carries out a process for generating contents and image information for displaying the requested information on each terminal based on the processing request information from each terminal. The contents, image information, and the like correspond to the software for browsing the data installed in each terminal, and are created using a data description language such as HTML, cHTML, or XML.

The processing unit 130 may generate only the content and transmit the content to the consumer's mobile terminal, and the consumer's mobile terminal may generate an image using, for example, a Java applet, or the processing unit 130 may generate the XML. The content described in <1> may be generated and transmitted to the mobile terminal of the consumer, and the mobile terminal of the consumer may generate the image.

Also, based on various processing requests, various processing such as updating of images on the home page is performed.

The processing unit 130 is the advertisement information providing processing unit 132.
including. The advertisement information providing processing unit 132, based on the advertisement information transmission request from the mobile terminal, performs a process of transmitting the advertisement information to the requesting mobile terminal via the network, or an automatic sale in association with the transmission of the advertisement information to the mobile terminal. Vending machines to advertisers of advertisements in association with the process of sending free gift providing information required for receiving free gifts provided by a vending machine to a mobile terminal or a vending machine via a network, or sending advertisement information or free gift providing information. The process of charging the premium price provided in 1. is performed.

When the response information transmitted in relation to the given advertisement information is received via the network and the received response information satisfies the predetermined condition, the advertiser of the advertisement can use the vending machine. The premium to be provided may be charged, and the premium providing information may be provided to the mobile terminal or the vending machine of the response information transmission source via the network based on the received response information.

Further, it is possible to manage the payout results of the prizes paid out by the vending machine based on the gift provision information, and perform a process to settle the consideration for the payout results.

[0149] In addition, the free gift providing information includes the number of free gifts,
You may make it include the restriction information of the premium payout regarding at least one of the kind of the premium and the expiration date, and restrict the premium paid out from the vending machine based on the restriction information.

Also, a quiz or questionnaire is provided as at least a part of the advertisement information, the answer information to the quiz or questionnaire provided as the response information is received through the network, and it is possible to provide the prize according to the received answer content. It is also possible to determine at least one of the contents of the free gift provision and provide free gift providing information according to the determined contents.

An information storage medium (a storage medium usable by a computer) 126 stores information such as programs and data, and its function is that of an optical disc (C
D, DVD), magneto-optical disk (MO), magnetic disk, hard disk, magnetic tape, or memory (RO
It can be realized by hardware such as M).

The processing section 130 uses this information storage medium 180.
Various processes of the present invention (the present embodiment) are performed based on the information stored in. That is, the information storage medium 126 stores information (program or data) for executing the means of the present invention (the present embodiment) (particularly the block included in the processing unit 110).

The other functions described above can be realized by reading information from the information storage medium 126.

The programs, data, etc. stored in the information recording medium 126 are partially or wholly transmitted to the portable terminal via a transmission medium such as a network line, so that the portable terminal realizes the various functions described above. It is also possible to do so.

Also, the database 150 is a transmission / reception unit 152 for transmitting / receiving data to / from the host computer 120.
And an information storage unit 160 in which the advertisement (contents) information 162, the advertiser charging management information 164, the prize providing management information 166, and the like are stored in a usable state, and the advertising information database and the advertising charging management information database are included. It also functions as a free gift management database.

The information storage section 160 is a magnetic, optical recording medium, a CPU-readable storage medium such as a semiconductor memory, and is realized by, for example, a RAM, a hard disk (magnetic disk), a flexible disk, a CD-ROM, or the like. .

[0157] Here, the advertisement information 162 stores the advertisement information of each advertiser, the information regarding the prize provided to the consumer in association with the browsing of the advertisement, and the prize providing condition.

Further, the advertisement charge management information 164 stores information for charge management for the advertiser who provides the advertisement information each time the advertisement information hits.

The prize provision management information 166 stores history information and management information relating to the prize management information provided by the server device.

FIG. 9 is a functional block diagram of the portable terminal of this embodiment.

The portable terminal 200 includes a processing unit 270, an operation unit 210 including character input keys, and a transmitting / receiving unit 29.
0, a storage unit 230, an information storage medium 280, a display unit 220 to which provided advertisement information is output, a voice output unit 222 to output sounds and the like, and a voice input unit for performing voice instruction input. 224 and 224.

The processing unit 270 performs processing for realizing various functions of the mobile phone, and the functions are, for example, CP.
It is realized by U etc.

The processing unit 270 includes an advertisement information provision processing unit 272 that performs various processes related to browsing of advertisement information provided by the present system, reception of prize providing information, and the like.

The advertisement service providing processing unit 272 performs browsing processing of the accessed advertisement information, management processing of the received free gift providing information, and the like.

The information storage medium 280 is an EEPROM that is writable and does not lose data even when the power is off.
And a battery-backed SRAM and the like, and stores free gift providing information and the like downloaded from the server device 100.

The storage section 230 serves as a work area for the processing section 270 and the transmission / reception section 290, and its function is RA.
It can be realized by hardware such as M. The dynamic download information dynamically downloaded when the process is executed is stored in the memory 230.

The transmission / reception unit 290 communicates with the server device 100 and the like, and its function is realized by, for example, a communication device having a PAD (packet disassembly / assembly) function.

FIG. 10 shows the vending machine 30 according to this embodiment.
2 is an example of a functional block diagram of FIG.

The vending machine 30 includes a processing section 300, a communication section 330, a coin acceptance processing section 340, a product payout processing section 360, and an external input acceptance processing section 350.

The coin acceptance processing unit 340 accepts an input of money or product selection from the outside and performs a process of notifying the processing unit 300 of the inserted amount or the selected product.

The communication section 330 performs various controls for communication with the outside (for example, a mobile terminal, a host device, a management server), and its function is various processors or communication ASICs. It can be realized by the hardware or the program. Here, the communication unit 33
0 receives the free gift providing information transmitted by the server device of the present system and the response information regarding whether the free gift can be provided or not through the network (communication line).

The external input receiving section 350 is, for example, a touch panel or a bar code reader provided in an automatic vending machine, and receives a personal identification number or a bar code input by a consumer. Note that, for example, a mobile phone connection cable may be installed in a vending machine, and the mobile phone may be connected to the vending machine, and the mobile phone may be used as an external input device of the vending machine.

The processing section 300 controls the payout of goods based on various inputs, and its function is hardware such as various processors (CPU, DSP, etc.) or ASIC (gate array, etc.) It can be realized by a given program (control program). Processing unit 300
Is a gift provision control processing unit 310 and a product sales control processing unit 3
20 and.

The free gift providing control processing section 310 performs control processing necessary for providing free gifts based on free gift providing information. For example,
When the vending machine independently determines whether or not to provide the free gift, the vending machine determines whether or not to provide the free gift based on the free gift providing information input from the external input receiving unit 350. When the free gift is available, the free gift is provided. Perform necessary control processing. When the vending machine inquires the server device of the present system whether or not to provide the free gift, based on the free gift providing information or the like input from the external input device 350, the vending machine sends a message to the server device of the present system via the communication unit 330. To transmit the inquiry and receive the response information via the communication unit. Then, based on the received response information, it is determined whether or not the free gift can be provided, and when the free gift is available, the control process necessary for the free gift is performed. Further, a process of managing the payout result of the prize paid out based on the gift providing information may be performed.

The merchandise sales control processing unit 320 performs the control processing necessary for paying out the merchandise based on the amount of money to be inserted and the selected merchandise, which is the processing for realizing the vending machine function.

The product payout processing section 450 performs a physical payout process for goods such as goods and prizes stored in the vending machine 30.

FIG. 11 is a diagram for explaining an example of the advertisement information database.

The advertisement information record 502 includes an advertisement identification ID 510 generated for each advertisement, an advertiser identification ID 520, advertisement content information 530, a prize providing condition 540, and the like.

The advertisement identification ID 510 is a symbol or number (code string) uniquely given to each advertisement content in order to identify each advertisement content.

The provided advertiser identification ID 520 is the advertiser identification ID of the advertisement content information, and is the advertiser identification ID.
Is a symbol or number (code string) uniquely given to each advertiser to identify the advertiser.

The advertisement content information is information in which the advertisement information provided to the consumer via the network is stored in the form of data or a program.
It may be information described in a content description language such as an HTML file so that a page can be displayed, content data used when an image is generated by a consumer's mobile terminal, for example, a Java applet, or XML, for example. It may be described content data or the like, or may be link destination information such as an address of an area in which the content information is stored.

Further, the free gift providing condition 540 includes information regarding when the free gift is provided to the consumer who browses the advertisement, and restrictions on the free gift to be provided (for example, the type, the quantity and the complaint of the free gift). Etc.) are stored. For example, in the case where the consumer who browses the advertisement is unconditionally provided with a free gift under a uniform condition, it may be omitted. Further, for example, when a quiz or a questionnaire included in the advertisement information is answered and a free gift is given, desirable answer information and information about necessary questionnaire answer items may be stored.

FIG. 12 is a diagram for explaining an example of the advertisement billing management information database.

The advertisement billing management information record 602 is generated for each advertisement and has an advertisement identification ID 610 and an advertiser identification ID 62.
0, the number of hits 630, billing history information 640, etc. are included.

The advertisement identification ID 610 is a symbol or number (code string) uniquely given to each advertisement for identifying each advertisement.

The advertiser identification ID 620 is an identification ID of the advertiser of the advertisement information, and is a symbol or number (code string) uniquely given to each advertiser for identifying the advertiser.
Is remembered.

The hit count 630 stores the number (count) of hits of the advertisement within a predetermined period, and is updated each time the advertisement is hit. Then, it is cleared at a given timing when the billing process for the advertiser is finished, and the number of times (count) the advertisement is hit within the next predetermined period is stored.

Here, the number (count) of hits of the advertisement is counted up when the access to the advertisement satisfies the condition for providing a premium. For example, in the case where the prize providing condition is satisfied only by the access to the advertisement, the count is incremented when the access is made.

[0189] The billing history information 640 stores information on past billing history for the advertisement.

FIG. 13 is a diagram for explaining an example of the free gift providing information database.

The free gift providing information record 602 is generated for each issued free gift providing information, the free gift providing number 710, the advertiser identification ID 720, the free gift content 730, and the personal identification number 74.
Including 0 etc.

The free gift providing number 710 is a number (code string) uniquely given to each issued free gift providing information.

The advertiser identification ID 620 is an identification ID of the advertiser of the advertisement information, and is a symbol or number (code string) uniquely given to each advertiser to identify the advertiser.
Is remembered.

The provided free gift content 730 is the free gift provided number 7.
The personal identification number 740 in which the content of the prize provided corresponding to 10 (for example, the type, quantity, and time limit of the prize to be provided) is stored is a symbol or number (code string) given to the consumer as the gift providing information. Is remembered.

FIG. 14 shows an example of the advertisement information providing process of the server device of this system.

When the advertisement providing request is received from the given portable terminal via the network, the requested advertisement information is transmitted to the requesting portable terminal (steps S10 and S20).

FIG. 15 shows an example of the free gift providing information providing process of the server device of this system.

When the reply information regarding the advertisement information is received from the given portable terminal via the network, the following processing is performed (step S110).

It is determined whether the received answer information satisfies a predetermined condition (step S120). Here, the predetermined condition is a condition regarding whether or not a premium can be provided. For example, whether or not a predetermined item of the questionnaire is answered, whether or not the quiz is correctly answered, and the like may be used as conditions.

[0200] Next, when the reply information satisfies the predetermined condition, the free gift providing information is transmitted to the portable terminal of the transmission source (steps S130 and S140). Here, the free gift providing information is information necessary for receiving the free gift, and includes, for example, at least one of the types of free gifts, the quantity, the limit, the deadline, the information about the vending machines that can receive the free gift, and the password used for receiving the free gift. (PIN number) and receipt number may be included.

As described above, in the present embodiment, regardless of whether or not the free gift is actually paid out, the advertiser is charged for the free gift when the free gift providing information is added (the advertisement is hit). , It is possible to significantly reduce the charge management of the gift provision.

Then, the premium to be provided to the advertiser of the advertisement information corresponding to the answer information is charged (step S15).
0).

FIG. 16 shows an example of the prize payout process of the automatic vending machine of the present system (when not connected to the server device).

When a prize payout request is made, the following processing is performed (step S210). Here, the prize payout request may be, for example, a case where a predetermined input is made from the vending machine, or a case where the prize providing information is input.

Next, the gift provision information is received and it is judged whether or not the gift provision is possible (step S220).

If it is possible to provide the free gift, the free gift (goods) is paid out from the vending machine and the free gift supply record is updated (steps S230, S240, S25).
0).

FIG. 17 shows an example of the prize payout process of the vending machine of this system (when connected to the server device).
Is.

When a prize payout request is made, the following processing is performed (step S310). Here, the prize payout request may be, for example, a case where a predetermined input is made from the vending machine, or a case where the prize providing information is input.

Then, the received answer information is transmitted to the server device (step S320).

When a response is received from the server device, the following process is performed (step S330).

If the gift can be provided, the gift (commodity) is paid out from the vending machine and the prize supply record is updated (steps S340, S350, S360).

The present invention is not limited to the one described in the above embodiment, and various modifications can be made.

In the invention according to the dependent claim of the present invention, a part of the constituent elements of the claim on which the invention is dependent can be omitted. Further, a main part of the invention according to one independent claim of the present invention can be made dependent on another independent claim.

Further, although the case where the mobile phone is used as the mobile terminal has been described as an example in the present embodiment, the present invention is not limited to this. For example, a PDA or a portable game device may be used.

[0215] In the present embodiment, a case has been described as an example where a product is provided free of charge from an automatic vending machine as a prize for an advertisement, but the present invention is not limited to this. For example, a vending machine may be provided with a premium at a predetermined discounted price.

[0216] Note that point information that can be accumulated as product provision information may be given, and products may be provided according to the accumulated point height. By doing so, the consumer can provide a system in which points of a plurality of product provision information are added up to obtain a more expensive product.

For example, in the case of the point system, the points may be managed by a medium such as an IC card held by the consumer.

[Brief description of drawings]

FIG. 1 is a diagram for explaining features of the present embodiment.

FIG. 2 is a diagram for describing an example of screen transition of a mobile terminal of a consumer.

3 (A), (B) and (C) are diagrams for explaining a method of inputting reply information or a personal identification number (prize provision information) to a vending machine.

FIG. 4 is a diagram for explaining a data flow when the vending machine does not exchange data with the server device of the present system via the network at the time of paying out a prize.

FIG. 5 is a diagram for explaining a data flow when an automatic vending machine exchanges data with a server device of the present system via a network when paying out a gift.

FIG. 6 is a diagram for explaining a data flow when the answer information is input to the vending machine and the vending machine exchanges data with the server device of the present system via the network when paying out the prize. is there.

FIG. 7 is a diagram for explaining an example of the configuration of the advertising system according to the present embodiment.

FIG. 8 is a server device 100 of the advertising system according to the present embodiment.
2 is an example of a functional block diagram of FIG.

FIG. 9 is a functional block diagram of the mobile terminal of the present embodiment.

FIG. 10 is an example of a functional block diagram of the vending machine according to the present embodiment.

FIG. 11 is a diagram for explaining an example of an advertisement information database.

FIG. 12 is a diagram for explaining an example of an advertisement charging management information database.

FIG. 13 is a diagram for explaining an example of a free gift providing information database.

FIG. 14 is an example of an advertisement information providing process of the server device of the present system.

FIG. 15 is an example of a free gift providing information providing process of the server device of the present system.

FIG. 16 is an example of a prize payout process of the vending machine of the present system (when not connected to the server device).

FIG. 17 is an example of a prize payout process of an automatic vending machine of the present system (when connected to a server device).

FIG. 18 is a diagram for explaining a configuration in which there is a time lag between the timing of referring to an advertisement and the timing of acquiring a product.

FIG. 19 is a diagram for explaining a configuration when a final personal identification number is generated on the mobile terminal side.

[Explanation of symbols]

10 Internet (public line) 20 mobile terminals 30 vending machines 100 Advertising system server device 110 communication device 120 host computer 122 storage 124 Communication unit 126 information storage medium 130 processing unit 132 Advertising information provision processing unit 150 databases 151 Advertising Information Database 152 transmitter / receiver 160 information storage unit 162 Advertising (contents) information 164 Advertiser billing management information 166 Freebie Information

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Claims (20)

[Claims] 1. An advertising system which transmits advertisement information by being connected to a given mobile terminal via a network, wherein the request source is based on a means for storing advertisement information and an advertisement information transmission request from the mobile terminal. Means for transmitting the advertisement information to the mobile terminal via the network, and the provision information necessary for receiving the premium provided by the vending machine in association with the transmission of the advertisement information to the mobile terminal via the network. A means for transmitting to the vending machine, a means for charging the advertisement price or the premium provision information provided to the advertiser of the advertisement in association with the transmission of the advertisement information or the premium provision information, and receiving and accepting the premium provision information. An advertisement system, comprising: a prize payout means for paying a prize from an automatic vending machine based on the gift provision information. 2. An advertising system for transmitting advertisement information by being connected to a given mobile terminal via a network, the request source being based on a means for storing advertisement information and an advertisement information transmission request from the mobile terminal. Means for transmitting advertisement information to the mobile terminal of the network via the network, and the provision information necessary for receiving the premium provided by the vending machine in association with the transmission of the advertisement information to the mobile terminal or the vending machine via the network. An advertising system comprising: a means for transmitting the gift providing information; and a gift dispensing means for receiving the gift providing information and paying a gift from the vending machine based on the received gift providing information. 3. The server device according to claim 1, further comprising a server device and a vending machine, wherein the server device sends advertisement information to a requesting mobile terminal based on an advertisement information transmission request from the mobile terminal. A means for providing via the network, a means for transmitting the free gift providing information necessary for receiving the free gift provided by the vending machine in association with the provision of the advertisement information to the mobile terminal to the requesting mobile terminal via the network, And a means for performing processing for charging a premium price provided to the advertiser of the advertisement by the vending machine in association with the transmission of the advertisement information or the premium providing information, wherein the vending machine receives and receives the premium providing information. An advertising system characterized in that prizes are paid out based on free gift providing information. 4. The server device according to claim 1, further comprising a server device and a vending machine, wherein the server device sends advertisement information to a requesting mobile terminal based on an advertisement information transmission request from the mobile terminal. A means for providing via the network, and means for transmitting the free gift providing information necessary for receiving the free gift provided by the vending machine in association with the provision of the advertisement information to the mobile terminal to the requesting mobile terminal via the network, Including the means of charging the advertiser of the advertisement for the premium consideration provided by the vending machine in association with the transmission of the advertisement information or the free gift providing information, and inquiring about whether or not to pay the free gift from the vending machine via the network. A means for receiving and judging whether or not the prize payout is possible based on the received contents, and transmitting a response to the inquiry to the vending machine of the inquiry source. The vending machine receives the free gift providing information, and based on the received free gift providing information, makes a query to the server device regarding whether or not to give the free gift, and receives a response to the inquiry via the network. An advertising system comprising: means for paying out a prize from a vending machine when the response contents indicate that the prize can be paid out. 5. The server device and the vending machine according to claim 1, wherein the server device sends advertisement information to a requesting mobile terminal based on an advertisement information transmission request from the mobile terminal. Via the network, a method of receiving response information associated with the advertisement information from the vending machine via the network, and an automatic advertisement to the advertiser of the advertisement based on the response information received from the vending machine via the network. Means for charging the premium provided by the vending machine, and means for providing the premium providing information to the vending machine which is the source of the response information via the network, based on the response information received from the vending machine via the network. And the vending machine receives response information associated with the advertisement information, and the received response information is sent to the server device via the network. Advertising system characterized in that it comprises a means for signal, receiving the prize provided information transmitted from the server apparatus in response to the response information, and means for paying the prize based on the received prize advertisement. 6. The method according to claim 1, wherein response information transmitted in association with given advertisement information is received via a network, and the received response information satisfies a predetermined condition. To
An advertisement system, characterized in that, based on the received response information, the free gift providing information is provided to a portable terminal or a vending machine that is the source of the response information via a network. 7. The method according to claim 1, wherein response information transmitted in association with given advertisement information is received via a network, and the received response information satisfies a predetermined condition. To
The advertiser of the advertisement is charged for the premium provided by the vending machine, and based on the received response information, the premium providing information is provided to the mobile terminal or the vending machine of the response information transmission source through the network. Characteristic advertising system. 8. The method according to claim 1, further comprising: means for managing a payout result of the prize paid out by the vending machine based on the gift providing information; and a means for adjusting a consideration for the payout result. An advertising system characterized by that. 9. The gift providing information according to claim 1, wherein the gift providing information includes gift payout restriction information regarding at least one of the number of gifts, the type of gift, and the expiration date, and based on the restriction information. An advertising system including means for limiting prizes paid out from a vending machine. 10. The quiz or questionnaire as at least a part of the advertisement information according to claim 1, and the reply information to the quiz or questionnaire provided as the response information is received via a network, An advertising system characterized by determining at least one of whether or not to provide a free gift and the content of a free gift according to the received reply content, and providing free gift providing information according to the determined content. 11. A method of controlling an advertising system which transmits advertisement information by being connected to a given mobile terminal via a network, wherein an advertisement is sent to the requesting mobile terminal based on an advertisement information transmission request from the mobile terminal. Sending information via the network, and sending the free gift providing information necessary for receiving the free gift provided by the vending machine in association with the provision of the advertisement information to the mobile terminal to the requesting mobile terminal via the network. And a step of performing a charging process of a premium price provided to the advertiser of the advertisement by the vending machine in association with the transmission of the advertisement information or the premium provision information. The premium provision information received and the premium provision information received And a step of paying out a prize from the vending machine based on the above. 12. A method of controlling an advertising system which transmits advertisement information by being connected to a given mobile terminal via a network, wherein an advertisement is sent to the requesting mobile terminal based on an advertisement information transmission request from the mobile terminal. Transmitting information via a network, and transmitting premium provision information necessary for receiving a premium provided by a vending machine in association with transmission of advertisement information to a mobile terminal or a vending machine via the network, A method of controlling an advertising system, comprising: receiving the gift providing information and paying a gift from a vending machine based on the received gift providing information. 13. The advertisement system according to claim 11, wherein the advertisement system uses a server device and a vending machine, and the server device is a mobile phone of a request source based on an advertisement information transmission request from the mobile terminal. Providing advertisement information to the terminal via the network, and transmitting the provision information necessary for receiving the prize provided by the vending machine in association with the provision of the advertisement information to the requesting mobile terminal via the network. And, in association with the transmission of advertisement information or free gift providing information, including a step of performing a billing process for free gift consideration provided to the advertiser of the advertisement at the vending machine, wherein the vending machine receives the free gift providing information, A method of controlling an advertising system, comprising: paying out a prize based on the received gift provision information. 14. The advertising system according to claim 11, wherein the advertising system uses a server device and a vending machine, and the server device requests the mobile terminal based on an advertising information transmission request from the mobile terminal. A step of providing the advertisement information to the requesting mobile terminal via the network, the step of providing the advertisement information to the requesting mobile terminal through the network; Inquiring about whether or not to pay the prize from the vending machine via the network, including the step of performing processing for charging the premium price provided by the vending machine to the advertiser of the advertisement in association with the transmission of the advertisement information or the premium provision information. Is received, it is judged whether or not the prize is to be paid out based on the received contents, and the response to the inquiry is sent to the vending machine that made the inquiry. A step of: the vending machine accepting the gift provision information, inquiring to the server device based on the received gift provision information via the network whether or not the prize is to be paid out; A method of controlling an advertising system, comprising the step of receiving a response via a network, and paying out a prize from a vending machine when the response content indicates that the prize can be paid out. 15. The mobile terminal of claim 11, wherein the advertising system uses a server device and a vending machine, and the server device requests the mobile terminal based on an advertisement information transmission request from the mobile terminal. Based on the response information received from the vending machine via the network, and the step of receiving the response information associated with the advertisement information from the vending machine via the network. Based on the response information received from the vending machine via the network, the step of charging the advertiser with the vending machine via the network, and the premium providing information to the vending machine of the response information transmission source via the network. And providing the response information associated with the advertisement information to the vending machine. A step of transmitting answer information to a server device via a network; a step of receiving the premium provision information transmitted from the server device according to the response information and paying out a premium based on the received premium provision information. And a method for controlling an advertising system. 16. The method according to claim 11, wherein response information transmitted in association with given advertisement information is received via a network, and the received response information satisfies a predetermined condition. To
A method of controlling an advertising system, characterized in that, based on the received response information, the free gift providing information is provided to a portable terminal or a vending machine that is the source of the response information via a network. 17. The method according to claim 11, wherein response information transmitted in association with given advertisement information is received via a network, and the received response information satisfies a predetermined condition. To
The advertiser of the advertisement is charged for the premium provided by the vending machine, and based on the received response information, the premium providing information is provided to the mobile terminal or the vending machine of the response information transmission source through the network. A control method of a characteristic advertising system. 18. The method according to claim 11, further comprising: managing a payout result of the prize paid out by the vending machine based on the gift provision information; and a step of adjusting a consideration for the payout result. A method for controlling an advertising system, which is characterized by the above. 19. The gift provision information according to claim 11, wherein the gift provision information includes prize payout restriction information related to at least one of the number of gifts, the type of gift, and the expiration date, and based on the restriction information. A method for controlling an advertising system, comprising: a means for restricting prizes paid out from a vending machine. 20. A quiz or questionnaire is provided as at least a part of the advertisement information, and answer information to the quiz or questionnaire provided as the response information is received via a network according to claim 11. A method of controlling an advertising system, comprising determining whether or not to provide a free gift and at least one of the free gift contents according to the received reply contents, and providing free gift providing information according to the determined contents.