JP2003203086A - Personal information distributing system and personal information distributing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a personal information distributing system capable of continuously distributing the personal information customized in accordance with user's preference and nature by utilizing a communication network. <P>SOLUTION: This system comprises a transmission data creating program 40 for acquiring the information from a customer database 300 and a fixed form message database 410, and creating the transmission data, the transmission data creating program 400 creates the transmission data exclusive for the user on the basis of the data divided into the fixed form information, the exclusive information or the affair information. The transmission data can be transmitted like radio broadcasting by converting the transmission data into the voice data. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a personal information distribution system for continuously distributing personal information customized according to user's tastes and characteristics by using a communication network.

[0002]

2. Description of the Related Art With the spread of communication networks such as the Internet, general consumers can easily obtain the latest information of various contents. However, the content to be provided is decided by the information provider such as the website, and in many cases, the user must search for and obtain the information desired by the user.

On the other hand, a member-only information providing Web
On sites and EC sites such as online securities, the number of pages such as "My Page" that provides a dedicated Web page for each user and provides information according to preset attributes is increasing. However, even in this case, the user needs to operate the terminal or the like again to update the acquired information, and the information cannot be received as continuous information.

There is also a method of distributing information for each user to an electronic mail address of a portable terminal or the like, but it is limited to providing information in a single manner such as notification of transaction results and news distribution, and continuous information Not used for offering.

On the other hand, in terms of a method of providing continuous information, there has been a media called broadcasting conventionally.
For example, in the case of information about stock prices, the latest information about the market value of stocks is repeatedly broadcast on a dedicated channel such as radio shortwave. However, broadcasting is uniformly transmitted to an unspecified number of viewers, and has a drawback that information that is not necessary for each viewer is also transmitted.

[0006]

Since the provision of information and commercial transactions using the Internet has become popular, it has recently been called one-to-one marketing because of the characteristics of the Internet such as the ease of data processing. Attention has been paid to information utilization methods that take into account the tastes and characteristics of individual customers and users. One-to-one marketing is often said from the aspect of information analysis that analyzes customer information and attributes and performs marketing corresponding to each customer, but it is necessary to provide each customer with necessary information without waste. Even if it is applied to improve the service and to promote the advertising effect by delivering it, it can be expected to have an effect that has never been seen before.

In order to perform one-to-one information distribution corresponding to individual customers and users, a system for efficiently arranging and distributing personal information according to the customer's wishes and preferences is required. In order to perform more effective distribution, it is desirable that the information be constantly updated with the latest information.

[0008] Further, regarding the existing personalized website, if the latest information created for each individual as described above is converted into voice and delivered, the synergistic effect of the image and the voice makes it more realistic. Information can be distributed with certainty.

In order to address these problems, the present invention seeks to provide a personal information distribution system for continuously distributing personal information customized according to the tastes and characteristics of users by using a communication network. It is a thing.

[0010]

In order to solve the above-mentioned problems, the present invention provides a personal information distribution system utilizing a communication network, which comprises a dedicated information storage means for storing information created exclusively for the user. Dedicated information receiving means for receiving dedicated information, incident information receiving means for receiving incident information from incident information storage means for storing information on incidents that occurred for each user, and controlling the delivery order of the dedicated information and the incident information And a control means for controlling the operation.

According to the present invention, the distribution data can be created by combining the information created exclusively for the individual user and the information about the incident that occurred about the user according to a certain rule.

[0012] The control means may be characterized in that the exclusive information is repeatedly distributed, and when the incident information is received, it is inserted between the exclusive information and distributed.

In this configuration, while the dedicated information for individual users is repeatedly distributed, if a case related to the user occurs in the meantime, the case information can be inserted and distributed.

In the present invention, it is also possible to provide a fixed form information receiving means for receiving fixed form information from a fixed form information storage means in which predetermined information is stored. In this case, the control means may be characterized in that after the fixed form information is delivered, the dedicated information is repeatedly delivered, and when the case information is received, it is inserted between the dedicated information and delivered.

With this configuration, in addition to the dedicated information for individual users and the case information that has occurred about the users, the fixed form information that is distributed in the same format to all users can be distributed. In this case, the standard information such as greetings and a signal to start information distribution is distributed, and then the information created for each user is distributed.

The present invention may also be characterized in that the dedicated information storage means includes variation information that varies with the passage of time, and the dedicated information reflects the variation information.

In this configuration, the fluctuation information includes the stock price,
Information on market conditions such as exchange rates and information on weather, temperature, etc. are used, and the dedicated information for individual users is distributed as the latest updated information.

The present invention can also be characterized by including setting means by which a user can set the range of information to be recorded in the dedicated information storage means. Further, the fluctuation information may be information on the market price of the stock.

In this configuration, if the fluctuation information is stock price information, for example, the user registers the stock,
It is possible to repeatedly obtain and update only the stock price information relating to the required issue. The setting means in this case is
It becomes a stock registration table in the database.

According to the present invention, the case information storage means is connected to an external storage means, and when new information is stored in the external storage means, the case information storage means for extracting and storing the new information is provided. It is also possible that the new information becomes the case information.

In this configuration, the case information generated about the user is stored in the external storage means for managing the matter to be the case, and it is detected that new information is written in the external storage means. , Can be retrieved as incident information.

The present invention can also be characterized by including setting means by which a user can set the range of information to be recorded in the external storage means. Further, the external storage means may be characterized in that it stores information on transactions made by the user. Further, the external storage means may be characterized by storing information regarding a stock issue or a stock market.

In this configuration, for example, if the external storage means includes stock news about stocks,
By registering the issue by the user, only when news about the necessary issue occurs, it can be targeted for distribution as case information. Also, by connecting to a transaction system, when a transaction contract or the like occurs, it can be targeted for distribution as case information.

The present invention may also be characterized in that it has an analyzing means for analyzing the characteristics, tendencies or preferences of the user, and the analyzing means selects information to be stored in the external storage means.

With this configuration, it is possible to analyze the user's taste and the like from the user's log information, attribute information, etc., and deliver the specific information when a situation that matches the user's taste or the like occurs. it can.

All of the above-mentioned configurations of the present invention may be provided with means for converting information to be delivered to the user into voice data, and means for converting the voice data into communication network compatible data.

In the present invention, the distribution data created from each of the above-described configurations is converted into a voice data format that can be distributed by the communication network, so that the user reproduces the data as voice on his / her own terminal. can do.

The present invention is a method of distributing personal information using a communication network, wherein the dedicated information receiving means receives the dedicated information from the dedicated information storage means storing the information created exclusively for the means user. A step of repeatedly delivering the dedicated information, a step of receiving case information from a case information storage means in which the case information receiving means stores information on a case that occurred for each user, and a step of receiving the special information when the case information is received. It is characterized by comprising a step of inserting and delivering between.

In the present invention, the information created exclusively for the individual user can be repeated, and when an incident occurs for the user, the information can be distributed between the dedicated information. In this case, if no incident occurs, the dedicated information is repeatedly distributed.

The present invention is a method for distributing personal information using a communication network, wherein the routine information receiving means receives the routine information from the routine information storage means storing predetermined information, and the routine information. The step of delivering the dedicated information, the step of receiving the dedicated information from the dedicated information storage means in which the dedicated information receiving means stores the information created exclusively for the means user, the step of repeatedly delivering the dedicated information, and the case information receiving means. Includes the step of receiving the case information from the case information storage means that stores the information about the case that occurred for each user, and the step of inserting the case information between the dedicated information and delivering the case information when the case information is received. It can be a feature.

In the present invention, when the user gives a distribution instruction, first, the fixed information such as a greeting or a signal to start the information distribution is distributed, and then the dedicated information prepared for the individual user is repeatedly distributed, When an incident occurs about a user, the information is distributed between the dedicated information.

[0032]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to the drawings in the case of an information distribution system regarding stocks of an online securities company.

FIG. 1 is a diagram showing an embodiment of the present invention. FIG. 2 is a diagram showing a flow of information acquisition and transmission data creation in the transmission data creation program according to the embodiment of the present invention. FIG. 3 is a diagram showing a structure of a customer database and a creation flow of transmission data in the embodiment of the present invention. FIG. 4 is a diagram showing an example of information distributed by the present invention. FIG. 5 is a flowchart of the transmission data creation program according to the first embodiment of the present invention. FIG. 6 is a flowchart of a transmission data creation program according to the second embodiment of the present invention.

FIG. 1 shows the configuration of a personal information distribution system in an online securities company. The system is a customer database 300, a transmission data creation program 400, other databases or systems (standard message database 410, message database 500, transaction system 600, market value database 7).
00, news database 800). In this configuration, since the audio distribution system 900 is included, the transmission data is distributed as audio like a radio program.

The personal information distribution system is connected to the customer terminal 100 from the Web server 200 via a communication network such as the Internet.

Here, the customer terminal 100 may be a personal computer, a telephone, a mobile phone, a trading terminal, a television, a home-use game machine, or any other device capable of transmitting and receiving data.

In addition to the Internet, the communication network may be a network capable of transmitting / receiving data to / from the customer terminal 100, such as a telephone network, a cable television network, an intranet, a dedicated network of an online securities company. The Web server 200 has a function of converting data into a format that can be received by the customer database 300 and the like. For example, when the customer terminal 100 is a telephone, it includes a function of converting voice data into character data. .

The customer database 300 includes a basic information table 310 and a log information table 32 for each customer.
0, preference information table 330, preference analysis program 33
1, transaction information table 340, registered stock price table 35
0, stock registration table 360, registered news table 3
70 and a distribution information table 380, the personal data is managed.

When the customer terminal 100 issues an information distribution instruction, the Web server 200 accepts the instruction and prompts the transmission data generation program 400 to generate transmission data. The transmission data creation program 400 extracts necessary data from the customer database 300 and the standard message database 400 and creates transmission data.

The transmission data is created as text data, and when it is transmitted to the voice distribution system 900, it is converted into voice reproduction data by the voice data conversion device 910 and can be transmitted through the network by the streaming conversion device 920. Converted to format. This data is transmitted from the Web server 200 to the customer terminal 100 through the communication network such as the Internet and is reproduced as voice information at the customer terminal 100, so that the customer can receive the requested information like a radio program.

FIG. 2 shows a transmission data creation program 400.
3 shows a flow of information acquisition and transmission data creation in. The transmission data is composed of three types of information: fixed form information, custom information (dedicated information), and event information (case information).

The fixed form information is data that is sent in a fixed form regardless of the customer's attributes. For example,
It includes the contents such as "Good morning. This is XX securities." At the start of information distribution and "Thank you for your use." At the end of information distribution.

The custom information is information that is distributed according to the attributes and wishes of the customer in a standardized framework. By using information that changes over time, updated latest information can be repeatedly distributed. For example, in the framework of distribution of stock price information, when a customer registers his or her attention issue, the latest market price information for that issue can be delivered.

The event information is information relating to a unique event that has occurred with respect to the customer, such as information regarding the execution of a transaction made by the customer. The event information does not need to be delivered all the time, but should be delivered to the customer when the event occurs.

The contents of the event information can be designated in advance by the customer. For example, if a customer registers his / her attention issue, it can be delivered when the latest news about the issue arises.

In addition, the result of analyzing the customer's preference is also used for selecting the event information. If the customer's interest in a transaction is grasped by recording the past log for each customer and analyzing the past transaction data, a specific message can be delivered when an event corresponding to the matter occurs. For example, if there is news about a stock that a customer frequently buys or sells or checks the price, he / she may say so, or “10 minutes before the close” to a customer who has many transactions immediately before the close. You can also deliver the message.

The transmission data creation program 400 extracts these three types of information and creates transmission data.
The basic structure of the transmission data is that the standard information R1 is arranged at the start and the standard information R2 is arranged at the end, and the custom information is C between them.
It is repeatedly arranged in the order of 1 and C2. It should be noted that the fixed form information is not essential, and may start with the custom information and end with the custom information. Since the price information is reflected in the custom information, C1 and C2 are different data. When event information occurs, it is inserted between the custom information. In FIG. 2, E1 is inserted because an event has occurred between C1 and C2, and no event has occurred between C2 and C3, so that they are continuously arranged. Has been done.

FIG. 3 shows the structure of the customer database and the flow of creating transmission data. The standard information is from the standard message database 410, the custom information is from the registered stock price table 350 of the customer database 300, and the event information is the distribution information table 3 of the customer database 300.
80, respectively.

In the fixed message database 410,
Stored are standard messages such as "Good morning. This is XX securities." And "Thank you for using."

The registered stock price table 350 refers to the stock registered by the customer from the stock registration table 360, extracts the market price of the registered stock from the market price database 700, and stores the latest information about the market price of the registered stock. . The market price database 700 may exist in the system of an online securities company, or may exist in an external system such as an information providing company.

When new information is written in the distribution information table 380, the preference information table 330 in which event information occurs, the transaction information table 340 and the registered news table 370, the same data is written. Therefore, the transmission data creation program 400 writes the new data in the distribution information table 380,
The occurrence of event information can be detected.

In the preference information table 330, information which is determined to be distributed as a result of analyzing the customer's preference is recorded. The contents are extracted from the information in the message database 500 and written. The preference information table 330 is connected to the preference analysis program 331, and analysis of the preference analysis program 331 instructs writing of data to the preference information table 330. Regarding the rule of the writing instruction, the basic information table 310
Basic information such as the customer's investment history and investment purpose, the customer's past log information acquired from the log analysis device 210 and recorded in the log information table 210, and the transaction information table 340
It is determined by the preference analysis program 331 from the customer's past transaction history and the like recorded in the above. For example, if a customer is aggressively pursuing profits as an investment objective and frequently checks the stock price of company A, whose price is fluctuating, and tends to purchase when the stock price of company A falls, Please note that the stock price of is tending to decline. "

FIG. 4 shows an example of information distributed by the present invention. When a customer requests the start of information distribution,
First, after transmitting the greeting text of the fixed form information 100, the market price information of the stock price is transmitted as the custom information 200. Note that the fixed form information may be omitted. Next, because a new event has occurred, after sending the custom information 200,
Event information 300 about the deal is sent. After that, the custom information 201 is transmitted, and if no new event information is generated, the custom information 202 is subsequently transmitted. After repeating these steps, when the customer requests the information distribution stop, the greeting message of the fixed form information 101 is transmitted. In this case as well, it is possible to omit the fixed form information.

FIG. 5 is a flow chart of a transmission data creation program according to the first embodiment of the present invention, which does not transmit fixed form information. When an information distribution instruction is received from a user such as a customer of an online securities company (S01), custom information is extracted from the registered stock price table and transmitted (S01).
02). Next, it is confirmed whether or not new information is written in the distribution information table (S03), and when new information is written, it is extracted and transmitted as event information (S04). If new information has not been written, the updated custom information is extracted from the registered stock price table and transmitted (S05). After that, it is confirmed whether or not new information is written in the distribution information table (S06), and the same steps are repeated. Finally, when the information distribution end instruction is received from the user (S07), the information distribution is stopped.

FIG. 6 is a flow chart of a transmission data creation program for transmitting fixed form information according to the second embodiment of the present invention. When an instruction for information distribution is received from a user such as a customer of an online securities company (S11), predetermined fixed form information is extracted from the fixed form message database and transmitted (S12). Next, custom information is extracted from the registered stock price table and transmitted (S13). The subsequent steps are the same as those in the first embodiment (S14 to S1).
7). Finally, when an instruction to end the information distribution is received from the user (S18), predetermined template information is extracted from the template message database and transmitted (S19), and the information distribution is stopped.

[0056]

As described above, according to the present invention, an information provider such as an online securities company can reduce unnecessary information from information required by each user such as a customer, and personalize the information according to the taste and nature of the user. It can be delivered as information.
At the same time, it becomes possible to update these pieces of information with the latest data and distribute them. As a result, it is possible to improve the service in terms of providing information to the customer.

For the user, there is an effect that the personal information that is not a standardized one but is reduced and unnecessary information can be received as the latest information. It is also possible to receive information efficiently in that it can continuously receive information that changes from time to time, such as stock prices, in an updated state, and can immediately receive information about a new incident such as a trade contract. become.

When these pieces of information are distributed as voice data, the user can receive a plurality of pieces of information in a realistic state by receiving the information in parallel with the image of the website or the like.

[Brief description of drawings]

FIG. 1 is a diagram showing an embodiment of the present invention.

FIG. 2 is a diagram showing a flow of information acquisition and transmission data creation in a transmission data creation program according to the embodiment of the present invention.

FIG. 3 is a diagram showing a structure of a customer database and a creation flow of transmission data in the embodiment of the present invention.

FIG. 4 is a diagram showing an example of information distributed by the present invention.

FIG. 5 is a flowchart of a transmission data creation program according to the first embodiment of the present invention.

FIG. 6 is a flowchart of a transmission data creation program according to the second embodiment of the present invention.

[Explanation of symbols]

100 customer terminal 200 Web server 210 Log analyzer 300 customer database 310 Basic information table 320 Log information table 330 Preference information table 331 Preference analysis program 340 Transaction Information Table 350 registered stock price table 360 stock registration table 370 Registered News Table 380 Delivery information table 400 Transmission data creation program 410 Fixed Message Database 500 message database 600 trading system 700 Market Value Database 800 news database 900 audio distribution system 910 Audio data converter 920 Streaming Converter

Claims (15)

[Claims] 1. A personal information distribution system using a communication network, comprising: a dedicated information receiving means for receiving dedicated information from a dedicated information storage means storing information created exclusively for the user; A personal information distribution system comprising: case information receiving means for receiving case information from a case information storage means that stores information about a case; and control means for controlling the distribution order of the dedicated information and the case information. 2. The personal information distribution system according to claim 1, wherein the control means repeatedly distributes the dedicated information, and when the case information is received, inserts it between the dedicated information and distributes it. 3. The personal information distribution system according to claim 1, further comprising: a fixed form information receiving unit that receives the fixed form information from a fixed form information storage unit that stores predetermined information. 4. The control means, after distributing the fixed form information, repeatedly distributes the dedicated information, and when the case information is received, inserts it between the dedicated information and distributes it. The personal information distribution system described in 3. 5. The apparatus according to claim 1, further comprising: the dedicated information storage unit that includes variation information that varies with the passage of time, and the dedicated information reflects the variation information. Personal information distribution system. 6. The personal information distribution system according to claim 5, further comprising a setting unit that allows a user to set a range of information to be recorded in the dedicated information storage unit. 7. The personal information distribution system according to claim 5, wherein the fluctuation information is information about a market price of a stock. 8. The incident information storage means is connected to an external storage means, and comprises incident information storage means for extracting and storing the new information when new information is stored in the external storage means. The personal information distribution system according to claim 1, wherein the new information is the case information. 9. The personal information distribution system according to claim 8, further comprising a setting unit that allows a user to set a range of information to be recorded in the external storage unit. 10. The personal information distribution system according to claim 8 or 9, wherein the external storage means stores information regarding a transaction made by a user. 11. The personal information distribution system according to claim 8, wherein the external storage means stores information on a stock issue or a stock market. 12. The personal computer according to claim 8, further comprising an analyzing unit for analyzing a property, tendency or preference of the user, wherein the analyzing unit selects information to be stored in the external storage unit. Information distribution system. 13. The personal information distribution system according to claim 1, further comprising: a unit for converting information to be distributed to a user into voice data, and a unit for converting the voice data into communication network compatible data. 14. A method of distributing personal information using a communication network, wherein the dedicated information receiving means receives the dedicated information from a dedicated information storage means storing information created exclusively for the means user, and Between the step of repeatedly delivering the dedicated information, the step of receiving case information from the case information storage means in which the case information receiving means stores information on the case that occurred for each user, and the step of receiving the case information between the dedicated information. A method for distributing personal information, which comprises the steps of inserting and distributing. 15. A method of distributing personal information using a communication network, the method comprising: receiving fixed form information from a fixed form information storage means in which fixed form information receiving means stores predetermined information; and delivering the fixed form information. A step of receiving the dedicated information from the dedicated information storage means in which the dedicated information receiving means stores information created exclusively for the means user, a step of repeatedly distributing the dedicated information, and a case information receiving means Personal information consisting of a step of receiving case information from a case information storage unit that stores information about cases that have occurred for each person, and a step of inserting the case information between the dedicated information and delivering the case information when the case information is received. Delivery method.