JP2003167996A - Point management system, method and program - Google Patents

Abstract

(57) [Summary] [Problem] To provide a point management system having a point change process different from the conventional one. A customer number assigning unit for assigning a customer number, a product purchase information acquiring unit for acquiring product purchase information, a product purchase information storage unit for storing the product purchase information, and the product Point issuing means for issuing points in accordance with the purchase information, point storage means for storing the issued points, and point acquisition means for acquiring sales data relating to the product stored in the product purchase information storage means. A point management system comprising: sales data obtaining means; and point changing means for changing points stored in the point storage means according to the obtained sales data.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a point management system, method and program for managing points issued to customers when purchasing goods.

[0002]

2. Description of the Related Art Conventionally, when a customer purchases a product at a commercial store, a certain percentage of points are issued according to the purchase price, and a point service for the purchase price for the next product purchase is widely performed. The same point service is widely used even on electronic commerce sites on the network. In the conventional point service, points can be given according to the purchase amount of a customer, and the balance of points can be used for settlement of the price at the next shopping. For example, if the point return rate is 10%, points for 500 yen will be generated if the product purchase amount is 5000 yen. The points can be used for the next shopping, and normally, the points can be used only in the commercial stores of the same operator, so that the effect of keeping the customers in can be expected.

[0003]

However, in the conventional point service, only a certain percentage of points are paid to the amount paid by the customer at the time of purchase of the product, and the points vary depending on the sales trend of the product. There was no such thing, and the value of points only changed by earning or consuming points by purchasing products, which was not interesting. In addition, in any point service, only the point return rate can be differentiated, and with the point service being introduced in many commercial stores, it is not enough to provide customers with point services. It was difficult to attract customers. Therefore, it is an object of the present invention to provide a point management system that is attractive to customers by changing the points by a method different from the conventional point service.

[0004]

In order to solve the above problems, the present invention provides a point management system for managing points issued when a customer purchases a product.
Customer number assigning means for assigning a customer number to identify a customer, product purchase information obtaining means for obtaining customer product purchase information, and product purchase information for storing the obtained product purchase information Storage means, point issuing means for issuing points according to the product purchase information, point storage means for storing the issued points, and sales related to the products stored in the product purchase information storage means A point management system characterized by having sales data acquisition means for acquiring data and point changing means for changing the points stored in the point storage means according to the acquired sales data.

According to the present invention, the points earned by the customer fluctuate according to the sales related to the purchased product. Therefore, when the purchased product becomes a hit product,
Since the customer can obtain more points than usual, it can be said that this is an attractive point management system for the customer. Therefore, sales can be expected to increase in a commercial transaction site using the point management system of the present invention.

Further, the points stored in the point storage means are stored in association with each product stored in the product purchase information storage means.

The point storage means includes fixed point storage means for storing fixed points and variable point storage means for storing variable points.

Further, it is characterized in that it has a point selecting means for enabling the customer to select a fixed point or a variable point when issuing points to the customer.

Further, the point changing means is characterized by changing the points in accordance with the ratio of the sales data reaching a preset sales target value.

Further, the point selecting means is characterized in that when the customer uses the points in the settlement at the time of purchasing the product, it can select which product is associated with the point to be consumed.

Further, the present invention is a point management method for managing points issued when a customer purchases a product, including steps for assigning a customer number to identify the customer, and A step for issuing points to a customer, a step for storing the issued points, a step for storing merchandise purchase information for storing the merchandise purchased by the customer when the points are issued, and the merchandise purchase information In the point management method, there is a step for acquiring sales data related to the product stored in the step 1 and a step for changing the points stored in the point storage means according to the acquired sales data. is there.

Further, the present invention is a point management program for managing points issued when a customer purchases a product, and a customer number assigning means for assigning a customer number for identifying the customer, Point issuing means for issuing points to a customer at the time of product purchase, point storage means for storing the issued points, product purchase information storage means for storing the product purchased by the customer at the time of issuing points, As sales data acquisition means for acquiring sales data related to the products stored in the product purchase information storage means, and point changing means for changing the points stored in the point storage means by the acquired sales data. It is a point management program that can be executed by a computer to function.

[0013]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a conceptual diagram showing the operation of an embodiment of the point management system of the present invention. The point management server 1, the customer terminal 2A, the customer terminal 2B, the commercial transaction server 3A, the commercial transaction server 3B, and the sales information management server 4 are connected to each other via a network line. The network line indicates a public line such as a telephone line, an Internet line or a dedicated line. When the customer number is requested from the customer terminal to register as a member in the point management system, the point management server 1 gives the customer number and when the customer uses the customer terminal 2 to perform a commercial transaction in the commercial transaction server 3A. The commodity purchase information is sent from the commercial transaction server 3A to the point management server 1, and the point management server 1 gives points to the customer. Note that the point management server 1 and the commercial transaction server 3A can be configured on the same server instead of being configured on different servers. The sales information management server 4 acquires sales information of products in a plurality of commercial transaction servers such as the commercial transaction server 3A and the commercial transaction server 3B, totals the sales data for each product, and provides the sales data to the point management server 1. Then, the point management server 1 changes the value of the managed points based on the sales data of the provided products.

The points may be changed only by the sales data of the commercial transaction server 3A without preparing the sales information management server 4, and the point management server 1, the commercial transaction server 3A, and the sales information management server 4 may be changed. It is also possible to configure the function by one server. The present invention can be configured as a commercial transaction server including a self-contained point management system in one server,
It is also possible to function as a standard point management system on the Internet via multiple commercial transaction sites.

FIG. 2 is a block diagram of an embodiment of the present invention. The point management server 1 includes a customer number assigning unit 11, a point issuing unit 12, a variable point storage unit 13, a fixed point storage unit 14, a product purchase information storage unit 15, a sales data acquisition unit 16, a point change unit 17, and a customer information storage unit. 18,
It is composed of a point selection unit 19, a product purchase information acquisition unit 20, and a point settlement unit 21. Point management server 1
Is configured on a server such as a computer server, and each component can be realized by a computer program. Server CPU (Central Processing Unit)
Plays a role of a control unit, and has a function of performing each operation based on a program execution instruction.

The customer number assigning section 11 has a role of assigning a customer number when the customer requests membership registration of the point management system via the customer terminal 2. Data relating to the customer such as the customer number and the name of the customer are stored in the customer information storage unit 18. When a customer makes a commercial transaction in the commercial transaction server 3, the product purchase information is stored in the product purchase information storage unit 15 via the product purchase information acquisition unit 20, and the point issuing unit 12 performs point issuing processing to issue the issued points. Are stored in the fixed point storage unit 14 or the variable point storage unit 13 via the point selection unit 19. The point selection unit 19 is necessary when the customer selects the variable points or the fixed points, and is not particularly necessary when uniformly issuing only the variable points or the fixed points. When the customer uses the points in the commercial transaction server 3 to make a payment, the point payment unit 21 performs a point payment process. In addition, the point selection unit 19 is used by the customer to select points to be settled when the points are settled. The sales data acquisition unit 16 is a product purchase information storage unit 1.
The sales of the product stored in 5 are acquired from the sales information management server 4. The acquired sales data is sent to the point changing unit 17, and the point changing unit 17 changes the point value of the variable point storage unit 13 based on the sales data.

FIG. 3 is a flow chart of the member registration processing according to the embodiment of the present invention. Step 301 (S301)
When the member registration application is made from the customer terminal, it is confirmed whether or not the customer number is already given. If not, the customer number is given. At the time of registration, an email address may be registered and the assigned customer number and password may be sent to the registered email address.

FIG. 4 is a flow chart showing the flow of giving points when a customer purchases a product. First, it is confirmed whether the product purchased by the customer is a variable point product. There are two types of points: fixed points and variable points.Fixed points are points that are given a fixed percentage of the amount paid at the time of product purchase, as in the conventional point service. The amount of points fluctuates according to the sales of associated products. Step 401 (S40
In 1), it is confirmed whether or not the product that the customer intends to purchase is a variable point product. It is not necessary to set all products as variable point target products. For each product stored in the product database, whether or not the product is a variable point target product is stored, and when it is confirmed that the product is a variable point target product. Step 402 (S40
Proceed to the branch of whether to select the variation point in 2).
Here, a message such as "If you select variable points, the points will change according to the sales of the purchased product, is that correct?" Is displayed on the display unit of the customer terminal via the network, Encourage customers to make choices. If the customer selects YES by operating the customer terminal, the process proceeds to step 403 (S403) and the point value is stored in the variable point storage unit. If NO is selected, the process proceeds to step 404 (S404) to store the point value in the fixed point storage unit.

Next, referring to FIG. 5, the processing at the time of point settlement will be described. If the customer uses points for some or all of the payment on the commerce site,
In step 501 (S501), first, the customer's point balance in the point storage unit is confirmed, and if not 0, the process proceeds to step 502 (S502). Here, it is confirmed whether the variable points are held by referring to the variable point storage unit, and if the variable points are held, step 5 is carried out.
03 (S503). The changing points are stored for each purchased product as shown in FIG. When the customer has a plurality of variable points, the customer is allowed to select which variable point to use for settlement. Since the variable points fluctuate according to the sales data of the purchased product, the value is different from the value at the time of purchasing the product, and it is unlikely that the customer can expect the increase, leaving the variable points where the points can be expected to increase. You can choose to start digesting from the fluctuation points. In step 504 (S504),
Prompting the customer to choose variable points,
When selecting a variation point, step 505 (S
In step 505, the variable points that the customer can select at present are displayed, and the customer is allowed to select, and step 507 (S5).
Digest the variation points selected in 07). If no selection is made in step 504,
In step 506 (S506), if the customer has fixed points, the fixed points are consumed (S508), and if there are a plurality of variable points, the system arbitrarily determines which variable point. Select and digest (S509).

FIG. 6 shows an example of customer data stored in the customer information storage section 18. The customer code is a code for distinguishing it from other members, and the same code does not exist. The email address is used for communication with the customer, and is registered for reissuance when the customer forgets the password. The member registration date is the date of registration as a customer, and the final acquisition date is the date when the customer finally acquired points. If the points have not been used for one year or more since the point final acquisition date, the corresponding points may be invalidated.

FIG. 7 shows an example of fixed point data stored in the fixed point storage unit 14. The fixed point data is stored for each customer, and the point generation date, the product name, and the product code are stored. When the customer purchases a product and points are generated, the point value is stored in the row of the generation points. Further, when the customer consumes points and conducts a commercial transaction, the points are stored in the consumed points column. For example, 3000 points are generated when a printer is purchased, and it is added to the 200 points that were held up to that point to become 3200 points.
Since the points have been consumed, the current fixed holding points of the customer code K001 is 1100. Fixed points are points awarded based on a certain point return rate according to the sales amount.

FIG. 8 exemplifies the variable point data stored in the variable point storage unit 13. Like the fixed point data, the variable point data is also stored for each customer, and the point occurrence date, the product name, the product code, and the like are stored. In this embodiment, it is assumed that variable points can be selected when the game software is purchased, and all the product names shown in FIG. 8 are the game software names. The accrued points are point values at the time of product purchase, and points are given by a uniform point return rate as with fixed points. The used flag indicates that points have already been used in a commercial transaction. In this embodiment,
The variable points are stored in association with the purchased product, and are collectively consumed when the variable points are used. Next, the sales achievement rate indicates how much each game software has a sales record against its sales target. If the sales target is 10,000 pieces and the current sales are 10,000 pieces, the sales achievement rate is 100%, and if it is 5000 pieces, it is 50%, and if it is 30,000 pieces, it is 300%. In FIG. 8, the point value corresponding to the sales achievement rate is stored in the variable point column. For example, in the case of "Sky Kingdom", since the sales achievement rate is 300%, the variation point is 2100, which corresponds to 300%, while the generation point is 700. Also, "Inumaru's Adventure"
Since the sales achievement rate is 50%, the point 6
In contrast to 00, the variation point is 300. In addition, in the present embodiment, the points are changed by using the sales achievement rate for simplification of description, but when the present invention is applied, the changing points may be calculated by various calculation formulas according to the situation. It doesn't matter.

FIG. 9 shows an example in which the points currently owned by the customer are displayed on the web screen, including fixed points and variable points. The current point value is the value after changing the variable point, and the fixed point does not change, so
The fixed point value and the current point value are the same. The customer can select points to be used for settlement of commercial transactions while referring to this screen. “Sky Kingdom” has a sales achievement rate of 300%, which is 3
Although it has doubled, if you think that sales will still increase, you may make it consume from other points. Also,
Since the numerical value of the sales achievement rate does not decrease, an upper limit may be set for the change rate of the fluctuation points, or the change rate may be decreased under certain conditions.

The target number of sales relating to the calculation of the sales achievement rate may be announced on the commercial transaction site. In that case, looking at the target number, if the user thinks it can go, the user can get high points by purchasing. It should be noted that the fluctuation of the points may be due to various calculation formulas, not only depending on the target achievement rate. The calculation formula may be created in consideration of the number of sales when the customer purchases the product, or the points may be changed by the comparison value of the sales data of other products.

The sales data related to the point change does not need to be limited to the sales data of the individual products, but the entire store,
It may be based on sales data of the entire series of products. Also,
In recent years, IR activities have become active, and many companies have announced monthly sales trends on their homepages. If the point value fluctuates in conjunction with monthly sales data, there is an incentive to support the store for shopping, which has the effect of promoting sales. Further, the sales data used for changing the points may be limited to the sales data inside the commercial transaction site, or the sales data outside the commercial transaction site may be used.

[0026] The point value of each customer and the information about the point acquisition are usually kept secret, but the point value of the customer who agrees to the point of disclosure is made public so that he can see it on the Web. If the numerical rankings are made public, it will be possible to further promote sales by increasing the awareness of competition.

Further, the acquired point value may be a variable point value relating to a new product to be sold.
In that case, the point value changes depending on the sales situation of the new product. In that case, since the customer always visits the site to check what new product will be released next time, the advertising effect and the sales effect can be expected.

The point may be set to have an expiration date such that the point is valid for one year from the date of occurrence. Further, the customer who owns the points whose expiration date is approaching may be notified by e-mail or the like. Further, even with variable point data, an expiration date may be set and switched to a fixed point value one year later.

[0029]

According to the present invention, the points owned by the customer fluctuate depending on the sales of the products purchased by the customer, which is different from the conventional point system in which points are uniformly given according to the purchase amount. If you purchase a product that is likely to become a hit product, and then that product becomes a big hit, the points owned by the customer will increase according to the sales. Since a commercial transaction site that employs a management system can be differentiated from a commercial transaction site that uses another point management system, sales can be expected to increase by attracting more customers. Further, in order to increase the customer's own points, the customer is encouraged to purchase the product, so that a word-of-mouth effect can be obtained and a sales promotion effect of the commercial transaction site can be expected.

[Brief description of drawings]

FIG. 1 is a conceptual diagram of a point management system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of a point management system according to the embodiment of the present invention.

FIG. 3 is a flowchart of a customer number assignment process according to the embodiment of this invention.

FIG. 4 is a flow chart diagram of a point giving process according to the embodiment of the present invention.

FIG. 5 is a flow chart diagram of a point clearing process according to the embodiment of the present invention.

FIG. 6 is an example of member data according to the embodiment of the present invention.

FIG. 7 is an example of fixed point data according to the embodiment of the present invention.

FIG. 8 is an example of variation point data according to the embodiment of the present invention.

FIG. 9 is an example of a possession point display screen according to the embodiment of the present invention.

[Explanation of symbols]

1 point management server 11 Customer numbering section 12 points issue department 13 Variable point storage 14 Fixed point storage 15 Product purchase information storage section 16 Sales Data Acquisition Department 17 point change section 18 Customer information storage 19-point selection section 20 Product Purchase Information Acquisition Department 21 points settlement department 2A, 2B Customer terminal 3A, 3B commercial transaction server 4 Sales information management server

Claims (8)

[Claims] 1. A point management system for managing points issued when a customer purchases a product, and a customer number assigning means for assigning a customer number for identifying the customer, and a customer's purchase of the product. Product purchase information acquisition means for acquiring information, product purchase information storage means for storing the acquired product purchase information, point issuing means for issuing points according to the product purchase information, and issuance The point storage means for storing the acquired points, the sales data acquisition means for acquiring the sales data related to the products stored in the product purchase information storage means, and the acquired sales data are stored in the point storage means. A point management system having point changing means for changing the stored points. 2. The point management system according to claim 1, wherein the points stored in the point storage unit are stored in association with each of the products stored in the product purchase information storage unit. 3. The point storage unit according to claim 1, wherein the point storage unit includes fixed point storage unit for storing fixed points and variable point storage unit for storing variable points. The point management system described. 4. A point selecting means for enabling a customer to select a fixed point or a variable point when issuing points to the customer. Point management system. 5. The point changing means changes points according to a ratio of the sales data reaching a preset sales target value, according to any one of claims 1 to 4. The point management system described. 6. The point selection means according to claim 4, wherein when the customer uses the points for settlement when purchasing a product, the point selection means can select which product is associated with the point to be consumed. The point management system described in 5. 7. A point management method for managing points issued when a customer purchases a product, the step of assigning a customer number to identify a customer,
A step for issuing points to a customer when purchasing a product, a step for storing the issued points, a step for storing product purchase information for storing the product purchased by the customer when issuing the points, A point characterized by having a step for acquiring sales data related to the product stored in the product purchase information and a step for varying the points stored in the point storage means according to the acquired sales data. Management method. 8. A point management program for managing points issued when a customer purchases a product,
Customer number assigning means for assigning a customer number to identify a customer, point issuing means for issuing points to a customer when purchasing a product, point storage means for storing the issued points, and point issuing Sometimes the product purchase information storage means for storing the product purchased by the customer, the sales data acquisition means for acquiring the sales data related to the product stored in the product purchase information storage means, and the acquired sales data A computer-executable point management program for functioning as point changing means for changing the points stored in the point storage means.