JP2003141414A - Internet advertisement with schedule function - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method capable of improving the convenience for a consumer as a user of the advertisement by solving a problem that the Internet advertisement can not be carried around with the user and is temporary, which lowers the value of the advertisement. SOLUTION: The date information is added to the Internet advertisement to allow the user to get the advertisement information later from a portable telephone and a personal computer at a remote place by means of a schedule management function and a mail transmitting function of the personal computer.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement using the Internet by inserting date information in the advertisement content, accumulating the date information in a personal computer or the like, and presenting it to a mobile phone or a personal computer according to a schedule. It is about how to increase the value and convenience of.

[0002]

2. Description of the Related Art Current Internet advertisements are images (banners) or texts with linked URLs, which are relevant to consumers when they are noticed by a website or e-mail and are interested. The details are taken by clicking a banner or accessing a URL. When carrying the received advertisement, the advertisement can be stored in a notebook computer or a mobile information terminal and carried around. Dial-up method has been the main method for accessing the Internet from homes in the past, and most of the charge systems increase according to the time of use. Users disconnect the line when they are not communicating. However, with the spread of constant broadband connection, the number of users who only pay a fixed monthly fee even if the personal computer is connected to the Internet for 24 hours is increasing.
In addition, a business of delivering advertisements in the form of e-mail directly to a mobile phone has been attempted.

[0003]

[Problems to be Solved by the Invention] The information on the link destinations that consumers have followed by clicking when they see Internet advertisements are poor enough to betray their expectations, or the advertisements themselves are flooded. Therefore, there is a problem that consumers are gradually becoming unresponsive to advertising. Also, many of the Internet advertisements are in newspapers, magazines,
Unlike paper advertisements such as leaflets, it is transient like TV advertisements and radio advertisements, and it is sometimes used to improve brand recognition, so it is not expected to be saved by consumers. . The advertisement presenter often displays different advertisements on the same web page in order by a method such as rotation, and even if the consumer revisits the same website, the same banner advertisement cannot be encountered. There is no way to search to see the content of the ad. Since the content of advertisements is subject to these conditions, when announcing an event, campaign, sale, etc., it is not possible to place an advertisement until immediately before, or a large advertising expense is required. I've been spending it and advertising for a long time. Further, in the method of delivering an advertisement directly to a mobile phone in the form of e-mail or the like, there is no choice on the consumer side, and it is forced to receive a huge amount of advertisement regardless of interest. Alternatively, there is also a form in which only the significant advertisements are delivered to the mobile phone by the consumer registering the type of advertisements to be received in advance, but it is not possible to comprehensively enumerate and select the contents of all types of advertisements in advance. , In this case, there is a possibility that meaningful advertisements cannot be received. In addition, the consumer itself does not look for the advertisement itself, but it is the normal form to react to the advertisement that happens to be caught in the process of searching other information, so on the limited screen of the mobile phone, A general advertisement presentation method cannot be adopted on websites in which a large number of advertisements are displayed to let consumers choose. Therefore, even if discounts such as coupons are provided, consumers do not actively store them on mobile phones, so the value of Internet advertisements is relatively low compared to paper media such as leaflets. For us, we have fallen into a vicious cycle of falling ad prices and lowering advertising effectiveness.

[0004]

According to the present invention, the use of the Internet at home is generalized, and broadband always-on connection using a telephone line, an optical fiber, a radio, etc. is becoming widespread, and information is provided using a mobile phone. Since the use of e-mails and e-mails is becoming more common, advertisements via the Internet have a date function, and notifications and accumulations are carried out on mobile phones, etc., to extend the effective period of advertisements and increase consumption. It will enable people to increase the opportunities to utilize advertisements. Moreover, the convenience of the constant connection is improved by notifying the mobile phone of the advertisement content on a corresponding date from a home personal computer that can be used 24 hours a day.

[0005]

BEST MODE FOR CARRYING OUT THE INVENTION (1) Overall system and outline (FIGS. 1 and 2) When advertisement contents are temporarily stored in a customer's personal computer (FIG. 1) Banner advertisement of web page or e-mail 2 from the customer's personal computer 1 or Browse text advertisement 3. When the customer clicks on the banner advertisement or the text advertisement 7, the content of the advertisement is accumulated on the corresponding date on the customer personal computer / schedule management software 4 or the customer portable information terminal 5. The customer may enter the date for which they wish to be notified. When the content of the accumulated advertisement reaches the applicable date,
By being sent to the customer mobile phone 6 as an electronic mail, the consumer is reminded of the advertisement content.

When the advertisement content is directly transferred to the customer's mobile phone (FIG. 2) The customer computer 7 browses the banner advertisement or the text advertisement 9 of the web page or the electronic mail 8. When the customer clicks on the banner advertisement or the text advertisement 9, the content of the advertisement is notified from the customer personal computer 7 to the customer mobile phone 14 as an electronic mail. The customer mobile phone 10 stores the received advertisement content on the corresponding date of the customer mobile phone schedule management software 11, and reminds the consumer of the advertisement content on the corresponding date. This method is different in that the schedule management software is not directly executed on the customer's personal computer but directly on the customer's mobile phone, and the processing method is the same as when the advertisement contents are once stored in the customer's personal computer. However, it is necessary to have a function of accumulating advertisements received by e-mail as a schedule.

(2) Saving of advertisement (FIG. 3) In the banner advertisement displayed to the customer, date information indicating that the banner advertisement 12 is valid is displayed as shown in FIG. The date information can be identified by the program. When the web page displays an advertisement (S1), and the customer clicks this, the web browsing software (browser) of the customer's personal computer issues an advertisement accumulation instruction to the schedule management software of the customer's personal computer (S2). At this time, the intermediate page 14 shown in FIG. 5, that is, another page for input is displayed on the customer's personal computer in case the customer wants to recall the content of the advertisement on a day that is not embedded in the advertisement in advance. The notification date 16 may be entered by the customer. Also, if the notification destination has an e-mail address such as a mobile phone,
In addition, the address 15 may be input. Further, the notification date 19 may be left blank in the banner advertisement itself, and the customer may be allowed to input an arbitrary date (FIG. 6). The schedule management software of the customer's personal computer accumulates the advertisement as the information of the date (S3). At this time, instead of notifying the mobile phone at a later date as described later, the schedule may be directly stored in the mobile information terminal of the customer.

(3) Notification of advertisement (FIG. 7) When the day when the advertisement should be recollected, the schedule management software of the customer's personal computer creates and sends an email notifying the advertisement to the mail software of the customer's personal computer. To instruct (S4). The mail software of the customer's personal computer sends the advertisement content (S5), and the customer's mobile phone displays the advertisement as a received mail (S6). At this time, on the customer mobile phone,
The received mail may be treated as schedule information and the advertisement content may be delivered to the schedule management software of the mobile phone.

[0009]

EFFECTS OF THE INVENTION With the spread of mobile phones that can connect to the Internet, it is possible to send and receive e-mail and search for information on the go, and due to the spread of mobile information terminals and laptop computers, Since it is possible to carry a large amount of information, it becomes possible to carry an advertisement as if a paper leaflet is cut and carried. In addition, by combining with the schedule management function, which is a basic function of PCs and mobile information terminals, and the schedule function that is added to mobile phones, the content of the advertisement can be recollected by reminding it when the advertisement becomes effective. Will be used more often. This not only increases the opportunities for the advertiser to use the advertisement, but also allows the advertiser to present the advertisement well before the date and time when the advertisement content becomes effective, thus improving the degree of freedom in advertisement placement. To do. Further, by notifying the advertisement on the day when the advertisement content becomes effective, it becomes easy for the consumer who is the user to recall the content again. The destination of the advertisement content may be a personal computer in the office instead of the mobile phone, so that the advertisement seen at home can be used in another place. The advertisement may include a coupon or the like. This makes it possible to provide customers with benefits such as discounts by bringing a mobile phone or a mobile information terminal.

[00010]

[Brief description of drawings]

FIG. 1 is a conceptual diagram showing a method of storing advertisements.

FIG. 2 is a conceptual diagram showing a method of notifying an advertisement.

FIG. 3 is a flowchart of a method for storing an advertisement.

FIG. 4 is a diagram showing an example of a banner advertisement.

FIG. 5 is a diagram showing an example of an intermediate page.

FIG. 6 is a diagram showing an example of a banner advertisement having a date input field.

FIG. 7 is a flowchart of an advertisement notification method.

[Explanation of symbols]

1 is a personal computer used by the customer 2 is a web page or an email that the customer browses 3 is a banner or text advertisement included in the web page or the email 4 is schedule management software 5 installed on the customer's personal computer 5 is a mobile phone used by the customer The information terminal 6 is a mobile phone used by the customer 7 is a personal computer used by the customer 8 is a web page or email 9 browsed by the customer 9 is a banner or a text advertisement included in the web page or email 10 is a mobile phone used by the customer 11 is a mobile phone schedule management software 12 is a banner advertisement including date information 13 is a date information tag and date information 14 is an intermediate page or another window 15 is an address input field 16 is a date input field 17 is for registration or transmission Button 18 is a banner advertisement 19 including a date input field Chikararan

Claims (2)

[Claims] 1. A function of incorporating an Internet advertisement into schedule management software of a personal computer, a mobile information terminal, and a mobile phone. 2. A function of transferring an internet advertisement captured in a personal computer to another personal computer or a mobile phone according to a schedule.