JP2003091254A - Individual advertisement information output device, individual advertisement information output method and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide travelers who arrive at an airport with individual advertisement information corresponding to individual information of each traveler at a good timing. SOLUTION: An individual advertisement information output device for providing advertisement information corresponding to the individual information of the travelers who arrive at the airport is provided with an advertisement information storage means storing the advertisement information corresponding to the individual information of the traveler, a traveler individual information input means for inputting the individual information of the traveler, a control means (advertisement information computing means) for retrieving the advertisement information corresponding to the individual information of the traveler and an advertisement information output means for outputting the retrieved advertisement information.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method of providing advertisement information using a computer system according to the individual information of a passenger who has entered an airport, and more specifically provides individual advertisement information corresponding to each passenger. An apparatus and a method.

[0002]

2. Description of the Related Art Heretofore, as means for promoting sales of goods and services at airports, leaflets, pamphlets, direct mails, and advertisements by individual salespersons have been widely used. For example, a display stand placed at a store in an airport, various pamphlets and leaflets displayed on magazine racks, etc. are relatively inexpensive because they do not use mass media, and they are small stores with no capital power. But you can do it too. However, it will not be obtained unless it can be seen by passengers, various pamphlets,
It takes time to select and obtain what you need from the leaflets.

Further, if the obtained brochure or leaflet is not in its own language, it cannot be read, and the obtained brochure or leaflet cannot be found in the luggage and cannot be found after all.

On the other hand, when it is displayed on a travel destination hotel, a display stand such as a tourist information center, or a magazine rack, it is wasteful to take the time to read the brochure or leaflet after arriving at the travel destination. is there.

[0005] With the aim of achieving a higher effect than the so-called "folding advertisement" that is inserted in a newspaper to be delivered, an advertising means for obtaining data such as a customer's name and address and sending a direct mail has also been performed. In recent years, there is also a method of sending a direct mail only to a customer who has a passenger experience using an airport based on personal data and history data by a credit card. However, it is unlikely to be sent according to the timing of the trip, and it is often useless because it is immediately discarded in the trash without looking at the contents.

There is also a service in which a sales agent of a travel agency responds to a passenger who has booked an air ticket in accordance with the needs of the customer. Although the clerk can obtain useful advertising information based on the individual information of passengers and surely distribute it to passengers, it is excellent in terms of advertising effectiveness, but efforts are also made to constantly update information for an unspecified number of passengers. The reality is that it is necessary and cannot be adequately dealt with.

As described above, it is difficult for brochures and leaflets to meet the needs of an unspecified large number of passengers, and even if an attempt is made to group passengers to whom brochures and leaflets should be distributed, distribution based on personal data is required. It is difficult. On the other hand, direct mail is labor-intensive and costly, and is not always sent at the timing of travel, and often cannot be utilized at the time of use. The individual correspondence by the sales staff at the travel agency etc. completely depends on the individual as the sales staff, and even if various advertising information is obtained, it may be lost before the travel.

[0008]

SUMMARY OF THE INVENTION The present invention has been made in view of the above situation, and an object thereof is to provide passengers entering an airport with individual advertisement information corresponding to individual information of each passenger in a timely manner. Especially.

[0009]

The above objects of the present invention have been achieved by the following constitutions.

1) An individual advertisement information output device for providing advertisement information according to individual information of a passenger who has entered the airport, and advertisement information storage means for storing advertisement information according to individual information of a passenger A passenger individual information input means for inputting passenger's individual information, a control means (advertisement information calculating means) for searching advertisement information according to the passenger's individual information, and an individual advertisement information output means for outputting the searched advertisement information An individual advertisement information output device comprising:

2) The individual advertisement information output device according to 1), wherein the individual advertisement information output means is a printer for recording advertisement information on a paper medium.

3) The individual advertisement information output device according to 2), wherein when the number of the paper media reaches a large number, the paper media is bound and output.

4) The passenger individual information input means is provided with a card reader capable of reading the individual information of the passenger recorded in the airline ticket, according to any one of 1) to 3). Individual advertisement information output device.

5) A coupon is recorded on the paper medium on which the advertisement information is recorded, 2) to 4).
The individual advertisement information output device according to any one of 1.

6) The individual advertisement information described in any one of 1) to 5), wherein the nationality of the passenger is read based on the individual information of the passenger and the advertisement information is output in the native language of the passenger. Output device.

7) An individual advertisement information output method for providing an advertisement corresponding to an individual passenger who has entered the airport, and an advertisement information storage procedure in which advertisement information corresponding to individual passenger information is stored in advance. , A passenger individual information input procedure for inputting passenger's individual information, a control procedure for searching advertisement information using the passenger's individual information (advertisement information calculation procedure), and an advertisement output procedure for outputting the retrieved advertisement information An individual advertisement information output method characterized by the above.

8) The individual advertisement information output method according to 7), wherein the nationality of the passenger is read based on the individual information of the passenger and the advertisement information is output in the native language of the passenger.

9) A recording medium in which a computer is installed with a program for outputting an individual advertisement for providing an advertisement corresponding to a passenger who has entered an airport, and the advertisement information corresponding to the individual information of the passenger is stored. Advertising information storage procedure, passenger individual information input procedure for inputting passenger's individual information, control procedure for searching advertisement information according to passenger's individual information (advertisement information calculation procedure), and output searched advertisement information A recording medium having recorded thereon a computer-readable program for causing a computer to execute the advertisement output procedure.

The present invention will be described in detail below. Claim 1
The individual advertisement information output device of the invention according to the invention corresponds to the individual information of the passenger, which is input from the individual passenger information input means and corresponds to the individual information of the passenger who has entered the airport, through the advertisement information storage means. The individual advertisement information output device is characterized by outputting advertisement information.

According to the individual advertisement information output method of the invention of claim 7, in order to identify the passenger who has entered the airport, the procedure for the passenger to input the individual information and the advertisement information corresponding to the individual information of the passenger are stored in advance. Through the advertising information storage procedure described above, a search procedure is performed by the control procedure (advertising information calculation procedure) for searching the advertising information according to the individual information of the passenger, and then the processing is performed by the process shown in claim 8. This is a characteristic individual advertisement information output method.

The recording medium of the invention according to claim 9 is a medium in which a program for causing a computer to output an individual advertisement for providing an advertisement according to a passenger to a passenger who has entered an airport, The advertisement information storage procedure that stores the advertisement information according to the passenger's individual information, the passenger individual information input procedure for inputting the passenger's individual information for identifying the passenger, and the advertisement information using the passenger's individual information It is a recording medium characterized by recording a computer-readable program for causing a computer to execute a control procedure for searching (advertising information calculation procedure) and an advertising output procedure for outputting searched advertising information.

In the present invention, a "passenger" is a person who purchases an airline ticket and departs from an airport to a destination by using an airplane.
Target all.

Here, the individual information input by the passenger is information recorded by a magnet or a bar code on an airline ticket registered in advance by the passenger and obtained at the airport. For example, nationality, sex, age, Destinations, purpose, number of people, friends, family, length of stay, etc. This information is recorded on the passenger's ticket, and the information recorded on these tickets can be read by the passenger individual information input means, for example, a card reader, and the advertisement information is stored as the passenger's individual information. Stored in the means.

The advertisement information is the advertisement information corresponding to the individual information of each passenger, is the information that is analyzed based on the individual information of the passenger, is customized and prepared for each passenger, and is the individual information of the passenger. When passengers are grouped by, the advertisement information corresponds to the group. When a passenger belongs to several groups, the advertisement information output means may combine and output the advertisement information. Here, the advertising information is, for example, a travel destination museum, history museum, public facility,
Information on places of interest, amusement parks, shops, transportation, etc. More specifically, information on souvenirs and discounted products, information on in-store events, etc.

Since the information is tailored to each passenger, even if the information is received by two passengers at the same time, the information content is usually different. These pieces of advertising information are information transmission centers (brokers) that manage individual advertising information output devices.
Is received from the information provider (advertiser), input from the advertisement information input means, and stored in the advertisement information storage means.

Regarding these advertisement information, when the individual information of the passenger is input to the individual advertisement information output device of the present invention, the control means (advertisement information calculation means) stores a plurality of advertisement information stored in the advertisement information storage means. The priority order is determined based on the advertisement information and the individual passenger information. For example, in the case of a man in his 60s, when a couple travels domestically, information about the destination museum, history museum, famous places, shops, events, transportation to get to the destination, etc. is output. It is determined. In the case of a shopping tour to Hong Kong with a friend who is a woman in her twenties, the information about the store that deals with various brand products, the place of the store, transportation to go, etc. is determined as the output information.

The information determined by the control means (advertising information calculating means) is output from the advertising information output means. The advertisement information output means is an output means that brings a passenger who has entered the port into a state in which the individual advertisement information can be known. Advertising information output means is CRT (cathode ray tube) or LCD
A printer having a display unit such as a (liquid crystal display) may be used, or only a printer may be used. The passenger may print only the required advertisement on the medium with a printer while viewing the display unit such as a CRT or LCD, or may directly output all the advertisement information on the medium with the printer.

Although the advertisement information may be output as it is, it may be output after being processed into individual advertisement information for output by combining the individual information of the passenger and the advertisement information.

When the number of output media is large, the advertisement information output means may be installed in the latter half of the output device and then processed into a booklet by a processing device for output.

When outputting the advertising information, the nationality of the passenger is read from the individual information of the passenger, and the advertising information to be output is selected so that the advertising information is output to the medium in the native language of the passenger. When the medium is printed by a printer and the number of media is large, the medium can be bound to an advertisement booklet and output. A coupon ticket is output as part of the information.

The paper medium refers to the paper on which the advertisement information is printed by the printer, and is, for example, A4 size paper. Single-sided printing or double-sided printing may be used. The HTML (Hypertext Makeup Language) method is preferably used in order to capture not only characters but also pictures and photographs. If there is a predetermined pattern or sentence, it is possible to print it in advance to save the time until printing out.

The coupon ticket may be, for example, a discount ticket or a scoring system with a privilege to be saved.

The recording medium is, for example, a medium on which a program is recorded by magnetic or optical means. For example, it is an FD (floppy (R) disk), a magneto-optical disk, a hard disk, a DVD, or the like.

The advertisement information storage means is an external storage device for storing various data, and means a CD-R, a DVD, a hard disk, an FD or the like capable of reading and writing the stored contents.

According to the present invention, a passenger who arrives at an airport where the individual advertisement information output device according to the present invention is installed,
Enter the passenger's individual information. The individual information of the passenger is input by the passenger who has entered the airport via the individual passenger information input means. The passenger can immediately receive the advertisement information selected based on this individual information at the airport, and the following effects can be obtained. 1) The necessary information can be provided to individual passengers in a timely manner. 2) The information is organized and easy to read and difficult to lose. 3) The coupon is
It is effective as one of the stimulus for advertisement because the effect of sales promotion is easily recognized. 4) Especially when traveling abroad, it is often the case that the leaflets available locally only describe in the native language, and it takes time and effort to read and understand the leaflets, but the mother of each passenger. Because it is written in Japanese, you can read it easily and enjoy your trip.
5) It is possible to read and view on an airplane with a relatively long time, and it is possible to make an action plan at the travel destination in advance before arriving at the travel destination, so that the limited time can be effectively used. it can.

[0036]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a block diagram showing the configuration of an embodiment of an individual advertisement information output device of the present invention. The embodiment shown here is an individual advertisement information output device for providing an advertisement corresponding to each passenger to a passenger who has arrived at an airport. In the figure, reference numeral 1 denotes an individual advertisement information output device. The individual advertisement information output device 1 stores a control means (advertisement information calculation means) 101 including a central processing unit (CPU) and a memory and various types of large-capacity advertisement information data. It has an advertisement information storage means 102 which is an external storage device for storing, an advertisement information input means 103, a passenger individual information input means 104, and an individual advertisement information output means 105.

The control means (advertisement information calculation means) 101 includes an advertisement information storage means 102 and an advertisement information input means 10.
3, the passenger individual information input means 104, the individual advertisement information output means 105, and the operation means 106 are connected.
The various means forming these individual advertisement information output devices may be connected to the control means (advertisement information calculation means) 101 via the Internet, or may be independently provided to the control means (advertisement information calculation means) 101. It may be connected.

The control means (advertising information calculation means) 101 is
It is composed of a CPU and a main memory that can temporarily store data and programs used inside the computer of the individual advertisement information output device and can be taken out when necessary. The control means (advertisement information calculation means) 101 is an advertisement information storage means 10 which constitutes an individual advertisement information output device.
2, advertising information input means 103, passenger individual information input means 1
04, control of the individual advertisement information output means 105, transfer of advertisement information, calculation of advertisement information for searching advertisement information corresponding to passenger's individual information, temporary storage of advertisement information, etc.

For example, the hierarchy of the passenger is specified from the individual information of the passenger input from the card reader which is the individual passenger information input means, and the advertisement information corresponding to the passenger is calculated and searched. Then, the advertisement information is processed into individual advertisement information and the output to the individual advertisement information output means 105 is prompted.

The advertisement information storage means 102 stores the advertisement information according to the personal information of the passenger, the map file for indicating the position of the advertisement target object, the character file when outputting each advertisement, and the individual advertisement information output device 1. Of the advertisement information storage means 102, the advertisement information input means 103, the passenger individual information input means 104, and the individual advertisement information output means 105, the transfer of the advertisement information, and the calling of the advertisement information corresponding to the individual information of the passenger. A program for controlling the calculation of advertisement information is stored. The configuration of the advertisement information storage means 102 will be described with reference to FIG.

Since the advertisement information input means 103 always provides the latest advertisement information to the passenger, the individual advertisement information output device 1
The advertisement information transmission center (broker) that manages the advertisement information is a means for receiving the request from the advertisement information provider (advertiser) and periodically inputting the latest advertisement information. It is stored in the advertisement information storage means 102 via the advertisement information calculation means) 101.

The passenger individual information input means 104 is means for inputting the individual information of a passenger who has entered the airport, and is preferably a card reader, for example. Passengers who arrive at the port have their card tickets provided at the airport read their ticket, so that the nationality, gender, age, destination, etc.
Attribute information of the passenger's individual information such as purpose, number of people, friends, family, and number of stays is input. In addition, passenger individual information input means 1
04 may have operation means such as a keyboard, a mouse, and a scanner.

The inputted individual information of the passenger is sent to the advertisement information storage means 10 via the control means (advertisement information calculation means) 101.
Stored in 2. Passengers arriving at the airport can be surely identified by having the card reader read the airline ticket that records the individual information of the passenger owned by the passenger.

The individual advertisement information output means 105 is means for outputting advertisement information corresponding to the passenger's individual information, and the passenger inputs the individual information from the passenger individual information input means 104,
It has a large-capacity buffer because it needs to be printed out instantly when the required advertising information is requested.

The operation unit 106 has a display unit such as a CRT or LCD, an operation unit such as a keyboard and a mouse, and can be used as a unit for inputting information other than the information input by the passenger individual information input unit 104. have.

FIG. 2 is a block diagram showing an example of the configuration of the advertisement information storage means. In the advertisement information storage means 102,
Various programs, various advertisement information, and auxiliary information when outputting advertisement information are stored in a file format.

As various program files, for example, the main program, a program for controlling each means constituting the individual advertisement information output device 1, various advertisement information, and the inputted individual information of the passenger are collated, A program for selecting necessary advertisement information and outputting it from the individual advertisement information output means 105, a search program for obtaining necessary information by character search, a language conversion program for converting into a language of each country, etc. are stored.

As various kinds of advertisement information files, passenger individual information, latest advertisement information, etc. are stored.

As the auxiliary information file for outputting the advertising information, for example, a map showing the location of the advertising information property, a transportation facility for going to the advertising information property, a character set which is character data for display, etc. are stored. .

The individual information of the passenger is the personal information input by the individual passenger information input means. The characteristics of the passenger are analyzed from the input individual information of the passenger, and the passenger is classified into a plurality of patterns and stored. ing. For example, it is preferable to classify and store by sex, age, purpose, and destination.

As the advertisement information, the latest advertisement information that is regularly input when the advertisement information transmission center (broker) managing the separate advertisement information output device receives a request from the advertisement information provider (advertiser) Is remembered. For example, museums, historical museums, public facilities, famous places, playgrounds, information on souvenirs of shops, discounted products, in-store events, etc. are stored, and these advertising information is classified and stored for each country and region. It is preferable.

The advertisement information file is created for each item, and the advertisement information file corresponding to one item is composed of item-specific information such as the ID, password and item information of each item. It For example, if the item is a store, the store name, telephone number, fax number, transportation to the store, business type information indicating the type of business of the store, more specifically, information on souvenirs and discounted products, information on in-store events, etc. It is composed of various information. The other items are also composed of various similar information.

As the map, it is preferable to store, for example, a map for each prefecture and a map for each city, town and village, and for each downtown area, and each map is preferably a bitmap format.
Of course, maps of countries around the world may be stored in the same format as Japan. These maps are used to output the location of the advertisement information property, which is marked on the map when outputting the advertisement information required by the passenger.

Character data for display is stored in the character set, and when outputting the advertisement information required by the passenger, it is preferable that each character is stored differently according to the advertisement information so that it can be seen at a glance.

FIG. 3 is a flowchart showing the process until the business is established. In S1, the passenger who has arrived at the airport causes the passenger individual information input means to read and input the airline ticket in which the individual information of the passenger owned by the passenger is recorded.

In S2, the input passenger's individual information is temporarily stored in the advertisement information storage means via the control means (advertisement information calculation means).

At S3, the individual passenger information inputted is analyzed through the control means to group passengers.

At S4, the presence or absence of individual advertisement information is determined from the various advertisement information stored in advance in the advertisement information storage means for the grouped passengers.

If there is individual advertisement information that the passenger desires, in S5, the advertisement to be output is determined from the selected advertisements.

If there is no individual advertisement information desired by the passenger,
In S6, an output for notifying the passenger that there is not is output.

At S7, what kind of output is to be made for the individual advertisement information whose output has been decided is decided. For example, the location of the museum is output on a map, the transportation to the museum is output, the event content of the museum, the opening time, the closing time, the fee, etc. are output. When outputting, it is preferable to create a font suitable for each advertisement information using a character set.

In S8, the determined individual advertisement information is output from the individual advertisement information output means. At the time of output, if a large amount of individual advertisement information is output, it can be output by binding to an advertisement booklet. Coupons are displayed as part of the information.

In S9, after confirming that the individual advertisement information has been provided to the passenger, the intermediary who is the administrator of the individual advertisement information output device charges the advertiser a fee.

In S10, the advertiser, who is charged the fee, pays the fee to the intermediary. Of course, the bill may be on a monthly basis or on a daily basis. The business is completed when the payment of the fee is completed. It should be noted that it is preferable that the exchange of payment and billing be enhanced by encryption or processing such as SSL (Secure Sockets Layer).

[0066]

[Advantages of the Invention] It becomes possible to provide passengers who have arrived at an airport with individual advertisement information corresponding to each passenger in a timely manner, and to make an action plan at the destination before reaching the destination. I was able to make good use of my limited time and enjoy traveling.

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration of an embodiment of an individual advertisement information output device of the present invention.

FIG. 2 is a block diagram showing an example of a configuration of advertisement information storage means.

FIG. 3 is a flowchart showing a process until a business is established.

[Explanation of symbols]

1 Individual advertisement information output device 101 control means (advertising information calculation means) 102 advertisement information storage means 103 means for inputting advertisement information 104 Passenger individual information input means 105 Individual advertisement information output means

Claims (9)

[Claims] 1. An individual advertisement information output device for providing advertisement information according to individual information of a passenger who has arrived at an airport, wherein the advertisement information storage means stores the advertisement information according to the individual information of the passenger. A passenger individual information input means for inputting passenger's individual information, a control means (advertisement information calculating means) for searching advertisement information according to the passenger's individual information, and an individual advertisement information output means for outputting the searched advertisement information An individual advertisement information output device comprising: 2. The individual advertisement information output device according to claim 1, wherein the individual advertisement information output means is a printer for recording advertisement information on a paper medium. 3. The individual advertisement information output device according to claim 2, wherein when the number of the paper medium reaches a large number, it is bound and output in a booklet. 4. The passenger individual information input means is equipped with a card reader capable of reading the individual information of the passenger recorded in the airline ticket. Individual advertisement information output device. 5. The coupon according to claim 2, wherein the paper medium on which the advertisement information is recorded has a coupon ticket recorded thereon.
The individual advertisement information output device according to any one of 1. 6. The individual advertisement information according to claim 1, wherein the nationality of the passenger is read based on the individual information of the passenger and the advertisement information is output in the native language of the passenger. Output device. 7. An individual advertisement information output method for providing an advertisement according to an individual passenger who has arrived at an airport, wherein the advertisement information storage procedure pre-stores the advertisement information corresponding to the individual information of the passenger. , A passenger individual information input procedure for inputting passenger's individual information, a control procedure for searching advertisement information using the passenger's individual information (advertisement information calculation procedure), and an advertisement output procedure for outputting the retrieved advertisement information An individual advertisement information output method characterized by the above. 8. The individual advertisement information output method according to claim 7, wherein the nationality of the passenger is read based on the individual information of the passenger and the advertisement information is output in the native language of the passenger. 9. A recording medium having a computer installed with a program for outputting an individual advertisement for providing an advertisement corresponding to a passenger who has arrived at an airport, and storing the advertisement information according to the individual information of the passenger. Advertising information storage procedure, passenger individual information input procedure for inputting passenger's individual information, control procedure for searching advertisement information according to passenger's individual information (advertisement information calculation procedure), and output searched advertisement information A recording medium having recorded thereon a computer-readable program for causing a computer to execute the advertisement output procedure.