JP2003067630A - Internet connection service with automatic advertisement function using wireless LAN - Google Patents

Abstract

(57) [Summary] [Problem] To provide a service that enables a user who connects to the Internet by a wireless LAN system to always give an impression regarding advertisement contents. Kind Code: A1 An access code (ESS-ID) is inputted from a notebook personal computer (11, 12, 13), whereby the notebook personal computer (11, 12, 13) is connected to a wireless LAN access point (2a).
It is connected to a standard wireless LAN. To connect to a wireless LAN, an access code must be entered. Therefore, by setting the service mark of the advertiser company “Malibu” as the access code, the user of the notebook computers 11, 12, and 13 can access the Internet 200 via the wireless LAN when accessing the Internet 200. Impressed with the "MALIBU", "MA
The LIBU ”is automatically and reliably advertised to the user. The coffee shop 200 can collect an Internet connection fee from the advertiser, so that the Internet connection service can be provided to customers free of charge.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to an Internet connection service with an automatic advertisement function using a wireless LAN.

[0002]

2. Description of the Related Art A wireless LAN (local area network) system is an Ethernet (Ethernet), etc.
It is a data communication system that realizes AN by radio waves. To construct a wired LAN, it was necessary to lay complicated wires between communication terminals such as personal computers. On the other hand, wireless LA
N does not require wiring work. The usefulness of this wireless LAN system is not limited to eliminating the hassle of laying a LAN cable between personal computers. For example, the configuration of the data transmission network is changed even when the number of LAN users is unspecified such as in an educational setting or in-house education, or when the LAN setting environment is frequently changed at exhibitions, conferences, and meeting places. Enables use of LAN without Therefore, the adoption of the wireless LAN system allows the transmission and reception of information by LAN users to be "from anywhere" and "anytime".
It can be said to be possible.

As described above, in the wireless LAN system, in the infrastructure mode, a plurality of personal computers are connected to a LAN centering on an access point with a broadband router function.
, And connect the access point to the Internet access line via a modem to enable the Internet connection of multiple PCs. On the Internet, advertisements such as banner advertisements are widely used in order to provide information on homepages free of charge, or to pay the cost for providing Internet connection for free or at a low price.

There is an internet cafe in a coffee shop whose service is to connect to the internet.
The management entity of this Internet cafe separates the connection fee (line fee etc.) for connecting to the Internet and the cost of the Internet connection facility in the store from the price of food and drinks that customers (Internet users) eat and drink in the store It is covered by the internet usage fees that it collects.

[0005]

The banner advertisement is presented to the user who has accessed the home page or the user who has selected a specific provider on the user's personal computer screen. By looking at the advertisement displayed on the screen by the user, it is expected that the content of the advertisement will be impressed by the user, and eventually that the user will order the product or service targeted for the advertisement or have a good impression on the product or service. And the banner advertisement is done.

As described above, in the banner advertisement, it is first expected that the user visually recognizes the content of the advertisement. However, the banner advertisement is often ignored by the user because the user's interest is the original content of the home page or the connection to the Internet.

[0007] In an Internet cafe, if the charges for connecting to the Internet and the cost of the Internet connection facility in the store are charged to the price of the food or drinks eaten in the store, the price of the food or drink becomes high. When paying the Internet connection fee and the Internet connection facility cost in the store with the Internet usage fee separately collected from the customer, the customer is required to bear the cost in addition to the food and drink. Either way, in the conventional Internet cafe, the total cost for customers is inevitably higher than the cost of simply eating and drinking.

[0008] Therefore, an object of the present invention is to make it possible to give an impression to a user who is connected to the Internet by a wireless LAN system without fail, and to pay the Internet connection cost and facility cost to the customer at a coffee shop or the like without the customer paying the cost. It is to provide an internet connection service with an automatic advertisement function using a wireless LAN that enables connection.

[0009]

In order to solve the above problems, the present invention provides the following means.

[1] An Internet connection service with an automatic advertisement function, characterized in that, in the Internet connection service via a wireless LAN, the access code of the wireless LAN includes data having an advertising property.

[2] The access point is connected to the Internet via a modem means such as an ADSL modem or an optical terminator, and the access point or the modem means has a broadband router function. Internet connection service with automatic advertisement function described in [1].

[3] A branching means such as a switching hub is provided between the access point and the modem means, and a communication terminal such as a personal computer is connected to the branching means via a LAN cable. An internet connection service with an automatic advertisement function according to [2] above.

[4] An authentication server connected to the Internet is provided, and the broadband router function uses a source identification code, which is a pair of the access code and the identification code of the access point installation location, via the Internet. At the Internet connection service location, and the authentication server uses, as a pair of reference data, the correspondence between the identification code unique to each Internet connection service location and the access code of each Internet connection service location. Reference data is stored in advance as a database, and when the sender identification code is sent, it is checked whether the sender identification code matches one of the reference data in the database, and the result of the check Matching or non-matching data that is [2] or [3], wherein the broadband router function makes an Internet connection in response to the Internet connection request by the access code only when the authentication data indicates the match. Internet connection service with automatic advertisement function described in.

[5] The wireless LAN is IEEE802.
11b standard, the access code is IEEE80
2. The Internet connection service with an automatic advertisement function according to the above [1] to [4], which is an ESS-ID conforming to the 2.11b standard.

[6] The advertising data is a product name,
Trademarks, service marks, company names, service locations,
The internet connection service with automatic advertisement function according to the above [1] to [5], which is a telephone number, an internet address (URL), or a combination thereof.

[0016]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a block circuit diagram for explaining the first embodiment of the present invention. In the figure, 1 is A
DSL modem, 2a wireless LAN access point with broadband router function, 10 FLET'S ADSL
ADSL access line provided by NTT under the service name, 11, 12 and 13 are notebook computers with wireless LAN cards, 20a, 20b and 20c are wireless LAN lines, 31 is a LAN cable, 50 is a coffee shop facility, 10
0 is a coffee shop and 200 is the Internet.

The notebook personal computers 11, 12 and 13 are connected to the wireless LAN access point 2a via wireless LAN lines 20a, 20b and 20c, respectively.
The notebook computers 11, 12 and 13 and the access point 2a are connected in the infrastructure mode.
It constitutes a wireless LAN of the EEE 802.11b standard. For convenience of description below, the wireless LAN code is 2
Set to 0. The wireless LAN lines 20a, 20b and 20c are lines of the wireless LAN 20. Is access point 2a
Is a LAN cable 31, ADSL modem 1 and ADS
Internet 200 via L access line 10
Always connected to.

The access point 2a and the ADSL modem 1 are installed in the coffee shop 100, and the laptop computer 1
1 and 12 are also placed in the coffee shop 100. The laptop computer 13 is located in the vicinity of the coffee shop 100, for example, in a car in a parking lot, and the access point 2 is connected to the wireless LAN line 20b.
connected to a.

Wireless L of the notebook personal computers 11, 12, 13
The access code in the AN card and the access point 2a is an ESS-ID of the IEEE802.11b standard, and is "MALIBU" here. "MA
"LIBU" is an abbreviation in English of the applicant of the present application, Malibu Entertainment Inc., and is a service mark of the same company. One ESS-ID can be set for each access point. The character string forming the ESS-ID The length is 20 single-byte characters. Alphanumeric characters, symbols, katakana, hiragana, and kanji can be used. Symbols, katakana, hiragana, and kanji can only be entered in double-byte characters, so the maximum length is 10 characters. is there.

The owner of the coffee shop 100 has a wireless LA in the shop.
Equipped with N equipment, the customer can freely connect to the Internet via the access point in the wireless LAN equipment free of charge, and advertise that the ESS-ID for connecting to the wireless LAN is "MALIBU" by insert advertisement. It is assumed that The users of the notebook computers 11, 12 and 13 are customers who visited the coffee shop 100 by seeing the insert advertisement, and the notebook computer 1 with its own wireless LAN card.
It is assumed that the coffee shop 100 is visited with 1, 12 and 13. However, the coffee shop 100 is almost full, and the user of the notebook computer 13 can access the wireless LAN from the coffee shop 100.
It is assumed that you are waiting in line at a parking lot within a range (for example, 50 meters) that can be accessed by.

The users of the notebook personal computers 11, 12 and 13 simply connect "MALIBU" as the ESS-ID to their own notebook personal computers to connect to the wireless LAN 20 centered on the access point 2a.
It is possible to connect to the Internet 200 via 0 and search information on the Internet 200 or send a mail for free regardless of the connection time. At this time, the users of the notebook computers 11, 12 and 13 are clients of the wireless LAN 20 and always input the service mark “MALIBU” of Malibu Entertainment Co., Ltd., so that the service mark “MALIBU” is stored or strongly impressed. Or That is, service mark "MA
The advertisement of "LIBU" is automatically and reliably performed to the users of the notebook personal computers 11, 12 and 13 regardless of the user's intention. Thus, with the configuration of FIG. 1, the automatic advertisement function using the wireless LAN is provided. I was able to realize the Internet connection service.

The owner of the coffee shop 100 and Malibu Entertainment Co., Ltd.
"MALIBU" is adopted as the ESS-ID in 20, and Malibu Entertainment Co., Ltd. has previously entered into a contract with the content that the advertising expenses will be paid to its manager. The owner of the coffee shop 100 uses the advertisement cost as the connection cost of the Internet (in this embodiment, the usage fee of FLET'S ADSL, the initial construction cost, etc.) and the facility cost of the access point 2a, the ADSL modem 1, etc. Can provide Internet connection service to its customers free of charge, and improve the ability of the coffee shop to attract customers.

FIG. 2 is a block circuit diagram for explaining the second embodiment of the present invention. In the figure, 1a is an ADSL modem with a broadband router function, and 2 is a wireless L
AN access point, 4 is a switching hub, 32,
33 and 34 are LAN cables. In this embodiment, the broadband router function is assigned to the ADSL modem 1, the switching hub 4 is interposed between the ADSL modem 1 and the wireless LAN access point 2, and the notebook computer 13 has the LAN cable 34 and the switching hub 4.
It is connected to the access point 2 via. The laptop computers 11 and 12 and the access point 2 are connected in the infrastructure mode with IEEE802.1
A 1b standard wireless LAN is configured. Laptop computer 13
Is connected to the access point 2 via the LAN cable 34 and the switching hub 4, and in turn connected to the wireless LAN.

The users of the notebook personal computers 11, 12 and 13 have the same ESS-ID as in the configuration of FIG.
Wireless LAN centered on the access point 2 by simply inputting "MALIBU" into your laptop
And connect to the Internet 2 via this wireless LAN.
00 can be connected. Therefore, with the configuration of FIG.
Similar to the configuration of FIG. 1, an internet connection service with an automatic advertisement function using a wireless LAN can be realized.

FIG. 3 is a block circuit diagram for explaining the third embodiment of the present invention. In the figure, 6 is an authentication server, 160 is an access code and a space identification code, 16
Reference numeral 1 indicates the matching result. Other configurations in FIG. 3 are shown in FIG.
Is the same as In this embodiment, the authentication server 6 is arranged at the headquarters of the management company that manages the Internet connection service such as the coffee shop 100. The authentication server 6 uses, as a pair of reference data, a correspondence between an identification code unique to each Internet connection service location (referred to as a space identification code) and an access code of each Internet connection service location. The reference data of is stored in advance as a database. That is, in the database of the authentication server 6, the number n of internet connection service locations managed by the management company is n.
The same number of reference data items are stored.

When "MALIBU" is transmitted from the notebook computer 11 as an access code (ESS-ID), the notebook computer 11 is connected to the wireless LAN access point 2 and is connected to the wireless LAN centering on the access point 2. To be done. At this time, when trying to connect the notebook computer 11 to the Internet 200, the ADSL modem 1a with a broadband router function has a source identification data (reference numeral 160 in FIG. 3) which is a pair of the access code and the space identification code of the coffee shop 100. Data) is transmitted to the authentication server 6 via the Internet 200. The authentication server 6 collates the sender identification data with the n pieces of reference data stored in advance in the database. Then, the authentication server 6 collates whether one of the n pieces of reference data and the source identification data match, and sends the collation result 161 to the ADSL modem 1a with the broadband router function via the Internet 200. .

ADSL with broadband router function
When the verification result 161 indicates that "one of the n pieces of reference data matches the source identification data", that is, a valid Internet access request, the modem 1a uses the Internet 20 from the laptop computer 11.
Allow connection request to 0. If the matching result 161 is
When none of the n pieces of reference data match the source identification data, that is, when it is indicated that the request is an unjust Internet access, the ADSL modem 1a with the broadband router function is the Internet from the laptop computer 11. Reject connection request to 200.

Since the other configuration in FIG. 3 is the same as that of FIG. 2, an internet connection service with an automatic advertisement function using a wireless LAN can be realized as in the configuration of FIG. In the embodiment of FIG. 3, the accommodating device on the coffee shop 100 side of the ADSL access line 10 is the ADSL modem 1a with a broadband router function, but any device having a modem means and a broadband router may be used regardless of the name. It's enough. Therefore, the device with the code 1a may be called a broadband router with an ADSL modem.

The wireless LAN access point in the above-mentioned embodiments may be referred to as a wireless LAN base station. As a wireless LAN access point with a broadband router function, for example, an access point broadband router "WLAR-L11G-L"
A wireless LAN router with the following name has been released by Melco Corporation. As a wireless LAN card to be mounted on a notebook computer, for example, Corega Wireles from Corega Co., Ltd.
s LAN PCCB-11 is commercially available.

In the above-described embodiment, FLET'S A is used as an access line for connecting the wireless LAN to the Internet.
DSL was used. However, the access line applicable to the present invention is not limited to the FLET'S ADSL, and may be an optical fiber, for example. If the access line is an optical fiber, the device on the side of the coffee shop 100 that accommodates the access line is AD
Instead of the SL modem, it becomes an optical terminal device.

In the above-described embodiments, the wireless LAN is installed in the coffee shop 100. However, the Internet connection service with automatic advertisement function using the wireless LAN of the present invention is not limited to coffee shops, but also classrooms of various schools, conference rooms, hotel lobbies, exhibition halls, family restaurants,
It can be implemented with wireless LAN installed in various places such as parking lots. In the above-described embodiment, there are three personal computers (communication terminals) as clients of the wireless LAN, but in the IEEE 802.11b standard, one access point can accommodate 255 clients. Also,
In the above-described embodiment, an access code (ESS-I in the IEEE 802.11b standard) is assigned to one access point.
Only one can be set in D), but IEEE80
It is possible to set a plurality of access codes by extending the standard of 2.11b and changing the design of the access point, and the length of the character string of the access code can be increased to 20 or more half-width characters. IEEE 802.11b is a typical wireless LAN
Although it is a standard, the present invention can be applied to a wireless LAN of any other standard as long as it is a standard wireless LAN in which an access code can be set.

In the above-mentioned embodiment, the access code is the service mark "MALIBU", but the access code in the present invention is not limited to the service mark, and the product name, trademark, company name, service use place, telephone Advertising data composed of a number, an internet address (URL), or a combination thereof may be used.

[0033]

As described above in detail with reference to the embodiments, according to the present invention, it is possible to give a user who is connected to the Internet by the wireless LAN system, an impression about advertisement contents without fail, and a coffee shop or the like. Wireless LA that enables Internet connection without burdening customers with Internet connection costs and facility costs
An internet connection service with an automatic advertisement function using N can be provided.

[Brief description of drawings]

FIG. 1 is a block diagram illustrating a first embodiment of the present invention.

FIG. 2 is a block diagram illustrating a second embodiment of the present invention.

FIG. 3 is a block diagram illustrating a third embodiment of the present invention.

[Explanation of symbols]

1 ... ADSL modem 1a ... ADSL modem (with broadband router function) 2 ... Wireless LAN access point 2a ... Wireless LAN access point (with broadband router function) 4 ... Switching hub 6 ... Authentication server 10 ... ADSL access lines 11, 12, 13 ... Notebook PC (with wireless LAN card) 20a, 20b, 20c ... Wireless LAN lines 31, 32, 33, 34 ... LAN cables 50, 51 ... Coffee shop facility 100 ... Coffee shop 160 ... Access code and space identification code 161 ... Verification result 200 ... Internet

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G06F 13/00 540 G06F 13/00 540P H04L 12/28 300 H04L 12/28 300Z 12/46 12/46 E H04M 11/00 303 H04M 11/00 303

Claims (6)

[Claims] 1. An Internet connection service with an automatic advertisement function, characterized in that an access code of the wireless LAN includes advertising data in an Internet connection service via a wireless LAN. 2. The access point is an ADSL modem,
The Internet connection service with an automatic advertisement function according to claim 1, wherein the Internet connection service is connected to the Internet via a modem unit such as an optical terminal device, and the access point or the modem unit has a broadband router function. 3. A branching unit such as a switching hub is provided between the access point and the modem unit, and a communication terminal such as a personal computer is connected to the branching unit via a LAN cable. The internet connection service with an automatic advertisement function according to claim 2. 4. An authentication server connected to the Internet is provided, and the broadband router function uses a source identification code, which is a pair of the access code and the identification code of the access point installation location, via the Internet. The authentication server transmits to the authentication server, and the authentication server uses, as a pair of reference data, the correspondence between the identification code unique to each Internet connection service location and the access code of each Internet connection service location. The reference data is stored in advance as a database, and when the sender identification code is sent, it is checked whether the sender identification code matches one of the reference data in the database. Broadband as authentication data with a certain match or mismatch 4. The method according to claim 2, wherein the broadband router function makes an internet connection in response to an internet connection request by the access code only when the authentication data indicates the match. Internet connection service with automatic advertising function. 5. The wireless LAN is IEEE802.11b
The access code conforms to the standard, and the access code is IEEE802.1
The Internet connection service with an automatic advertisement function according to claim 1, wherein the Internet connection service has an ESS-ID of 1b standard. 6. The advertising data is a product name, trademark,
The Internet connection service with an automatic advertisement function according to claim 1, which is a service mark, a company name, a place where the service is used, a telephone number, an Internet address (URL), or a combination thereof.