JP2002358263A - Information provision system using mobile phone - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide an information providing system using a mobile phone.
In particular, in providing advertisement information, it is an object to provide an information providing system capable of providing easy-to-understand map information and updating the advertisement information in real time. An information providing system for providing advertisement information through an Internet network using a mobile phone having an Internet connection function as a terminal device, wherein an advertisement updating unit for rewriting the advertisement information from the mobile phone is provided. Access to the web server, the update management unit selects the advertisement information file of the advertisement provider according to the identification information, inputs the advertisement data in the data input unit, and updates the advertisement page in the advertisement page update unit.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing system using a mobile phone, and more particularly, to an advertisement providing system capable of updating advertisement information in real time in providing advertisement information.

[0002]

2. Description of the Related Art In recent years, information such as advertisement information has been actively provided on Internet homepages.

[0003] With the rapid spread of personal computers and the Internet, Internet shopping at Internet shops has been facilitated, and it is common for each company to use the Internet homepage as one means of advertising. Has become.

[0004] The advertising on the homepage is greatly different from the conventional advertising on paper media and the advertising on broadcasting such as television and radio, and is characterized in that the advertising information can be obtained anytime and anywhere. .

[0005] In other words, a person who wants to obtain information can obtain the latest advertising information anytime and anywhere as long as there is a personal computer connected to the Internet, and there is no need to match the information provider's information transmission timing. .

[0006] Recently, mobile phones that can be connected to the Internet have begun to spread rapidly, and it has become possible to obtain Internet information even while traveling.

As an information distribution system using a mobile phone, as disclosed in Japanese Patent Application Laid-Open No. 2000-134333,
Character information is transmitted from the mobile phone to the base station as service request information, and transmitted from the base station to the information service server. The information service server transmits the request information to the base station and transmits the request information to the requesting mobile phone to obtain the information.

In this case, for example, a telephone directory, a timetable, news, etc. can be displayed as character information on a display unit of a mobile phone. No need to connect,
You can get this information on the go.

In Japanese Patent Application Laid-Open No. 2000-224658, since a mobile phone is managed by a base station in communication area units, it is possible to provide a timely advertisement tailored to the situation in a specific area. .

In Japanese Patent Application Laid-Open No. 2000-268090, a mobile phone having a homepage access function is used to store advertisement information in a mobile phone from a management center that manages an advertisement database. The new advertisement data is sequentially displayed during a call, and the new advertisement data can be sequentially updated and distributed from the management center.

[0011] In recent years, the use of a bulletin board function of a homepage to provide a friendship information requesting an encounter by planning a drinking party or the like has been often performed.

[0012]

As described above, a large number of information providing systems using mobile phones have been developed and various functions have been added. The greatest advantage is that information can be freely obtained at the destination, and the above information providing system does not sufficiently utilize its function as a mobile communication terminal.

In other words, Japanese Patent Application Laid-Open No. 2000-134333 only provides information as character information, and does not correspond to recent image information.
It is hard to say enough information. In particular, as the advertisement information, it is difficult to express the feature only with the text information, and it is important how to effectively display the image information such as the graphic on the small display screen of the mobile phone. In particular, map information indicating the location of the advertiser is also required.

An invention for providing advertisement information by utilizing map information (Japanese Patent Application Laid-Open No. Hei 9-160922) is also disclosed.
Since the map data is created based on a road map, it is too small on a mobile phone screen and very difficult to see.
Not suitable.

In Japanese Patent Application Laid-Open No. 2000-224658,
It is intended to provide information on a specific area in a timely manner, which is a feature of a mobile phone, but it is compatible with character information and voice information, and is still insufficient as advertisement information.

In Japanese Patent Application Laid-Open No. 2000-268090,
Advertisement information is stored in the mobile phone so that advertisements can be displayed other than during a call. However, since the advertisement information is stored in the mobile phone and then displayed sequentially, it is not suitable for advertisement information requiring immediacy, such as bargain information and time service information.

The present invention is directed to an information providing system which has been made in view of the above-mentioned problems. In particular, in providing advertisement information, it is possible to obtain information anytime and anywhere, and a map which is easy to understand even on a small display screen. It is an object to provide an information providing system using a mobile phone, which can provide information and can update new advertisement information in real time.

[0018]

According to the present invention, in order to solve the above-mentioned problems, in the first invention, an advertisement information update management section for managing update of advertisement information is provided in a web server; There is an advertisement information file storing advertisement information to which the identification information of the advertisement provider is added,
The advertisement information update management unit includes a data input unit for inputting advertisement data from a mobile phone, and an advertisement page update unit for updating an advertisement page in accordance with the advertisement data input to the data input unit. Operating the mobile phone, accessing a web server, selecting an advertisement information file of an advertisement provider in accordance with the identification information in the advertisement information update management unit, and advertising in the data input unit. Data is input, and the advertisement page is updated by the advertisement page update unit.

When updating advertisement information on a homepage on the Internet, usually, page data described in the HTML language is transmitted to a web server using transfer software called FTP (file transfer protocol), and the web server is updated. Overwrite and update the page file stored in.

In the case of an advertisement page, this update operation
Usually, it is performed by a homepage administrator. That is, the advertisement provider passes the new advertisement manuscript to the homepage administrator, and the homepage administrator creates new homepage source data, transfers the data to the web server by the above-described FTP, and stores the data. Rewrite and update old page source data.

In updating the homepage data, a certain time lag occurs. Especially for short-time advertisements, that is, announcement of time service, special sale, present sale, etc., the advertisement time is short or ends in a fixed time, etc. .

According to the present invention, since the advertisement provider can update the advertisement information on the homepage by operating the mobile phone, the advertisement information can be completely updated in real time, and the advertisement information at the beginning and end of the time service can be obtained. Updates, sold-out information, or vacancy status can be immediately reflected on the website.

In the second invention, the web server is provided with a page information management unit and an advertisement information file storing advertisement information to which frame identification information of a web page is added. The management unit is characterized in that the advertisement information displayed in each frame of the web page divided into a plurality of frames is individually managed for each frame.

That is, one advertisement page can be divided into a plurality of frames, and different advertisements can be independently displayed or updated in each frame. In the case of a normal advertisement page, an advertisement of a single advertisement provider is displayed, but by displaying separate advertisement information in a plurality of divided frames, the advertisement supplier becomes easy to use, and the advertisement provision People can save a lot of money and can be placed on many advertising pages. Further, the advertisement can be changed immediately according to the advertisement status of another frame.

[0025]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, an embodiment of an information providing system using a portable telephone according to the present invention will be described with reference to the drawings.

FIG. 1 is a diagram showing the overall configuration of an information providing system according to the present invention. In this embodiment, an advertisement in which a mobile phone 1 having an Internet connection function, a base station 2 capable of transmitting and receiving to and from the mobile phone 1, and a web server 4 connected to the base station 2 via an Internet line 3 is installed. And an information center 5.

The mobile phone 1 may be any mobile phone that can be connected to the Internet, such as a mobile phone having the NTT DOCOMO i-mode function. At present, each company in the mobile phone business sells mobile phones with Internet functions.

In addition, in a situation where mobile phones having such an Internet function are rapidly spreading, the number of Internet home pages dedicated to mobile phones is increasing. Such a mobile phone-specific homepage is designed for a small mobile phone display screen, and is sized to fit the mobile phone display screen so that scrolling the screen is reduced. It is a homepage made in.

According to the present invention, as described above, a system for providing various kinds of information on a home page which is sized to be displayed on a mobile phone screen is also provided.

FIG. 2 is a diagram showing a configuration example of a web server 4 in an information providing system for providing advertisement information according to the present invention. A main control unit 402 for composing page data and sending the data to the transmission / reception unit, and an information management unit 403 for managing various types of information so that the information retrieved and retrieved from the file can be displayed on the screen of the mobile phone. And a communication management unit 404 for managing transmission / reception information.

The information management unit 403 includes a search management unit 405 for searching for various information and an update management unit 406 for updating advertisement information from the mobile phone side. Provider file 4 in which is stored
07 and the advertisement information file 4 storing the advertisement content information
08 and a map information file 4 in which simple map information is stored
09 is provided.

The search management section 405 is provided with a program file (not shown) in which each search program is stored.

The communication management unit 404 is provided with a communication information file (not shown) storing communication management information such as communication history.

The map information file 409 stores simplified map information around the location of the advertisement provider.
This simple map information is map information composed of representative buildings and roads serving as landmarks.

This map information is configured to have a size of approximately 50 mm × 50 mm so that it can be displayed on the screen ignoring the actual distance so as to be easily displayed on the display screen of the mobile phone 1. The information is a combination of characters and figures for easy viewing.

Next, the operation of the information providing system for providing advertisement information according to the present invention thus configured will be described.
This will be described with reference to an operation screen of the mobile phone 1.

In this operation example, an advertisement for a karaoke house will be described as an example. FIG. 3 shows an example of a screen display when an advertisement of a karaoke house is searched from a mobile phone by the information providing system according to the present invention.

First, the user inputs a URL from the screen for using the Internet service of the mobile phone 1, accesses the web server 4 of the advertisement information center 5, and displays the advertisement service initial screen 101.

1) This advertisement service initial screen 101
It is a service selection screen for searching for advertisements and selecting other additional functions. Here, two types of searches, a genre search 102 and a keyword search 103, are possible.

2) When the genre search 102 is selected, a genre list screen 104 is displayed. For example, when "entertainment" is selected from the genre list, a medium item list screen 105 relating to "entertainment" is displayed. When, for example, "entertainment" is further selected from the medium item list, a small item list screen 106 relating to "entertainment" is further displayed.
Is displayed.

3) Here, for example, when "karaoke" is selected, a region selection screen 107 is displayed next. Here, a search target area is selected. For example, when “all islands” is selected, a store name list 108 that matches small items registered in the search target area is displayed.

4) When a desired store is selected from the store name list 108, an advertisement information initial screen 109 of the store is displayed.

5) This advertisement information initial screen 109 displays shop guidance information 110 such as the shop name, address, and telephone number of the selected shop.
, Advertisement information 111, and an operation selection unit 112. The operation selection unit 112 includes a map selection unit 113 for moving to a map information screen where the selected store is located, a telephone call unit 114 for making a call to the selected store, and an e-mail of the selected store to a friend or acquaintance. E-mail selector 1 to notify
15

6) Here, when the map selection unit 113 is selected from the operation selection unit 112, a simple map screen 116 including buildings and roads serving as landmarks is displayed.

The simplified map screen 116 shows typical roads and representative buildings as landmarks with simple figures so that the location of the shop can be easily understood, and the target shop is a square figure with a lattice pattern. Is displayed. The positional relationship between the figures of each building is not the same as the actual one, but is arranged so as to fit on the screen of the mobile phone 1. For this reason, the location is easy to understand at a glance, and there is no need to scroll on the screen to search for a desired store.

In addition, since the information is displayed on the mobile phone, it is not necessary to print and carry the map, and the user can search for the destination while displaying and confirming it many times while traveling to the destination.

The provision of shop guide information using such map information has been conventionally performed. For example, Japanese Patent Application Laid-Open No. 9-1
No. 60922 and the like, a map that is the same as or close to an accurate road map of the target area is displayed, and an iconized store graphic is displayed on the map. Since the positional relationship from the nearest station and the like are almost accurately described, the entire display screen cannot be seen unless it is displayed on a large screen such as a personal computer.

When the image is displayed in a reduced size, it becomes difficult to see on the screen of the mobile phone. For this reason, on the display screen of the mobile phone, the user has to scroll through the screen to find the desired store, which is very troublesome and not practical.

Next, an example of an advertisement search by the keyword search will be described.

7) When the keyword search 103 is selected from the advertisement service initial screen 101, a keyword input screen 118 is displayed. On this screen 118, a selection unit 119 for moving to the above-mentioned area selection screen 107 is displayed.
And "Search Tips" selection unit 12 for explaining a simple search procedure
0 is provided.

8) Here, the keyword input unit 121
For example, "Tomato Hikkabashi store" is entered, and "GO" button 12
When 2 is selected, a search is executed, and a search result screen 123 is displayed based on the search results.

9) The search result screen 123 displays the number of search results and a list thereof. When a desired store name is selected from the list (in this example, there is only one list), the advertisement information initial screen 109 is displayed. Similarly, when the “view map” section 113 is selected, map information 116 is displayed in which the buildings and roads serving as landmarks of the surrounding area of the store are represented by simple figures.

Next, regarding the advertisement information updating system,
FIG. 4 shows a configuration example of the update management unit of the web server. The update management unit of the web server shown in FIG. 2 has a data input unit 410 for inputting the data of the advertisement information to be updated.
And an advertisement page updating unit 411 for reconfiguring new advertisement page data using the input new advertisement data and updating and registering the new advertisement page data in the advertisement information file.

Next, a specific operation example of the portable telephone will be described with reference to FIG. First, by inputting the URL,
Access the update management unit 406 of the web server.

(1) When the update management unit 406 is accessed, a management entry screen 200 as shown in the figure is displayed. Here, the notified password is input in advance, and an “authentication” button 201 is selected.

(2) Input screen for writing an advertisement comment 202
Is displayed.

(3) For example, as shown in the figure, a comment is input, and a “write” button 203 is selected.

(4) Updated Advertising Information Initial Screen 204
Is displayed, and a comment display portion 20 on the lower side of the display screen is displayed.
5 shows the updated content.

This is an example of use when posting time service information of a grocery supermarket or the like. When a bargain sale starts, a comment advertisement is input as shown in a comment display portion 205.

Thereafter, when the product is sold out and the bargain sale ends, the advertisement comment writing input screen 202 is displayed again, and the end comment is input as shown in (5), as shown in (6). Then, the comment that the bargain sale has ended is displayed in the comment advertisement portion 206.

As described above, complete real time can be realized, and furthermore, anyone can easily input from the mobile phone to update the advertisement.

In the conventional update of such an advertisement,
Anything operated from a mobile phone has not been realized.
Updating the advertisement page using a personal computer was performed, but in that case, in order to perform an update operation from the personal computer to the web server, input of update data and creation of new page data, Furthermore, a series of processes of transferring data to a web server using a file transfer protocol is required, knowledge of the Internet is required, and it is common to request a specialized homepage maker to update the advertisement page Met.

For this reason, it is practically difficult to update in real time, and it has not been possible to cope with the case where immediacy is required, such as the time service described above.

FIG. 6 is a diagram of a display screen of a mobile phone in which one advertisement page is divided into a plurality of frames and individual advertisement information is displayed in each frame.

The display screen 300 of the mobile phone is a vertically long screen, and can display six advertisements divided by a horizontal frame 301 and a vertical frame 302. The lowermost advertising section is divided into two by a vertical frame 302. In this way, one advertisement page is placed in the frame 30
By dividing by 1, 302, a small advertisement can be made, an advertisement can be made at low cost, and the advertisement information of each frame can be easily updated from the update management section. It can also be used for personal announcements.

Further, as shown in the second frame 303 and the third frame 304 in the figure, it is possible to secure a plurality of frames and to advertise in a free size, thereby providing an economical and effective advertisement. it can.

Next, an embodiment of a friendship information providing system according to the present invention will be described with reference to the drawings.

FIG. 7 is a diagram showing an example of the configuration of a web server. The transmission / reception section 401 and the main control section 402, the friend group information management section 412, and the friend location provider information file 413 are the same as those in FIG. , A friend group recruitment information file 414, a recruiter information file 415, an applicant information file 416, and a post office box information file 417
Is provided.

The friendship group information management unit 412 includes a calendar information management unit 418 for managing friendship dates and times, a recruitment information management unit 419 for recruiters to input recruitment contents,
An application information management unit 420 for applying for an application for the recruitment content and a post office box management unit for managing a post office box are provided.

Next, a specific operation in providing friendship group recruitment information will be described with reference to the drawings.

FIG. 8 is a diagram showing a display screen of a mobile phone in the information input procedure of “recruitment of drinking party members” as recruitment of friend groups. In the figure, "Let's have a drinking party"
It is described.

(1) The mobile phone 1 sends U to the web server 4
Enter the RL to access the service many screen 500
Is displayed, and “Let's have a drinking party” 501 in the figure is selected.

(2) Selection Screen 502 for Drinking Party Venue (Store)
Is displayed. Here, for example, an Okinawa izakaya is selected.

(3) Friendship place provider information file 413
The data of the Okinawa izakaya is called out, and the calendar information 503 is displayed. Here, "Recruit" is selected.

(4) The profile information input screen 504 of the recruitment registrant is called. Here, as shown in the figure, the user inputs the information and the desired date of holding the drinking party (12 days in this example), and selects the “register” button 505.

(5) Desired date of drinking party (12 in this example)
The recruitment registration information screen 506 registered on (day) is displayed. In this example, two solicitations are registered. The e-mail address is not displayed on the recruitment registration information screen 506. For this reason, privacy is protected without any problem such as unnecessary e-mails reaching the recruiter.

As described above, recruitment registration of drinking party members can be performed by simple operation from the mobile phone.

Also, in this example, the recruiter can open a post office box, and by using this post office box for application information of applicants and subsequent information exchange, the applicant can easily open his / her mail address without disclosing his / her mail address. Information exchange becomes possible.
FIG. 9 is a diagram showing a procedure for opening a post-office box. When "open a post-office box" is selected on the service menu screen 600, a post-office box opening screen 601 is displayed. As shown in FIG.
By inputting D and a password and selecting an open button 602, a post office box can be easily opened.

By inputting the post-office box ID and password into the recruitment registration information screen 506 and disclosing the post-office box ID, it is possible to receive applications and exchange information. Because it is a post office box dedicated to friendship information, it can be managed completely separately from personal email information.

Next, the procedure for applying for this drinking party recruitment will be described with reference to FIG.

(1) In the above recruitment registration procedure (1)-
The same operation as in (3) is performed to select a drinking party venue and display the calendar information 700. The calendar information 700 lists the dates of the date of the drinking party, and describes the number of recruitment registrations for each date.

(2) When a desired date is selected, a recruitment registration screen 701 is displayed. When the favorite drinking party recruitment information is found, "Apply for this person" is selected.

(3) When this “Apply for this person” is selected, a screen 702 for sending to a post office box is displayed. Here, as shown in the example of FIG.
Select to apply. Application information is sent to the recruiter's post office box. Note that the PO box of the recruiter is opened from the service menu screen 600 in the same manner as described with reference to FIG.

Next, a procedure for confirming the application contents of the recruiter will be described with reference to FIG.

(1) Confirmation of the application contents is performed by confirming the post office box of the recruiter. “Drinking party” is selected from the service menu screen 500 of FIG. 8, a drinking party venue selection screen 800 is displayed, and “view post office box” is selected.

(2) A post office box selection screen 801 is displayed. Here, as shown in the example of the figure, a post office box ID and a password are input, and an OK button is selected.

(3) A post office box information screen 802 is displayed. In this example, two pieces of application information are included. Here, the content of each information can be viewed by selecting the “view” button of each information.

(4) When the “view” button is selected, an information content screen 803 is displayed. Check the contents and select "Reply" if the applicant meets your wishes.

(5) Screen 804 for sending to applicant's post office box
Is displayed. Here, as shown in the example of the figure, each information is input, a post button 805 is selected, and application confirmation information is transmitted to the applicant.

As described above, by using the post office box, it is possible to hold a drinking party by contacting each other with favorite friends.

Conventionally, as for friendship information such as recruitment of drinking parties, an electronic bulletin board function of a homepage has been used. In this case, the recruiter must disclose his personal information together with the recruitment content. At least, you had to make your email address public. For this reason, there has been a privacy problem such as a flood of unwanted e-mails such as pranks.

In the present friendship information providing system, there is no need to disclose its own e-mail address, so that the above-mentioned useless e-mail does not bother and the recruitment can be carried out with confidence.

Further, the recruitment information can be easily modified and deleted by selecting the "modify / delete" button 507 on the recruitment registration screen 506, so that it is not troublesome to cancel the recruitment information like the bulletin board function of the homepage. Therefore, when the recruitment is completed, only the operation of the "delete" button for the recruitment causes the application information to completely disappear.

In the present embodiment, the provision of the recruitment information for the drinking party has been described. However, the present invention is not limited to the above example.
It can be used as an information providing system for recruiting various members, such as recruiting circle members for sports and cultural activities and hobby clubs.

[0095]

The present invention described in detail above has the following effects.

1) Since advertisement information can be updated by input from a mobile phone, it is possible to completely provide advertisements in real time from anywhere.

2) Since one advertisement page can be independently displayed for each divided frame, economical and effective advertisement information can be provided according to the cost and space of the advertisement.

[Brief description of the drawings]

FIG. 1 is a diagram showing an overall configuration of an information providing system according to the present invention.

FIG. 2 is a diagram showing a configuration example of a web server in an information providing system for providing advertisement information according to the present invention.

FIG. 3 is a diagram showing an example of a screen display when an advertisement of a karaoke house is searched from a mobile phone by the information providing system according to the present invention.

FIG. 4 is a diagram showing a configuration example of an update management unit of a web server in the advertisement information update system according to the present invention.

FIG. 5 is a diagram showing an operation example of a procedure for updating advertisement information according to the present invention.

FIG. 6 is a diagram showing an example of an advertisement using a divided frame according to the present invention.

FIG. 7 is a diagram showing a configuration example of a web server of the friendship information providing system according to the present invention.

FIG. 8 is a diagram showing an operation procedure for recruiting drinking party members according to the present invention.

FIG. 9 is a diagram showing a procedure for opening a post office box according to the present invention.

FIG. 10 is a diagram showing an application procedure for recruiting drinking party members according to the present invention.

FIG. 11 is a diagram showing a procedure for confirming application contents of a post office box according to the present invention.

[Explanation of symbols]

 Reference Signs List 1 mobile phone 2 base station 3 internet line 4 web server 5 advertisement information center 401 transmission / reception unit 402 main control unit 403 information management unit 404 communication management unit 405 search management unit 406 update management unit 407 advertisement provider file 408 advertisement information file 409 map Information file 410 Data input section 411 Advertisement page update section 412 Dating group information management section 413 Dating place provider information file 414 Dating group recruitment information file 415 Recruiter information file 416 Applicant information file 417 PO Box information file 418 Calendar information management section 419 Recruitment Information Management Department 420 Application Information Management Department 421 Post Office Box Management Department

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 506 G06F 17/60 506 H04M 11/08 H04M 11/08

Claims (2)

[Claims] An information providing system for providing advertisement information through an Internet network using a mobile phone having an Internet connection function as a terminal device, comprising: a web server, an update management unit for managing update of advertisement information, An advertisement information file storing advertisement information to which provider identification information is added is provided, the update management unit includes a data input unit for inputting advertisement data from a mobile phone, and the data input unit. An advertisement page updating unit for updating an advertisement page in accordance with the advertisement data input to the mobile phone; operating the mobile phone to access a web server; According to the information, the advertisement information file of the advertisement provider is selected, the advertisement data is input in the data input section, and the advertisement Information providing system using a mobile phone and updates the over-di. 2. The web server according to claim 1, wherein the web server is provided with a page information management unit and an advertisement information file storing advertisement information to which frame identification information of the web page is added. 3. The information providing system according to claim 2, wherein the advertisement information displayed in each frame of the web page divided into frames is individually managed for each frame.