JP2002337795A - Advertising display control system and method for passenger transport, and advertisement display method for passenger transport - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To display advertisements for passenger transport aircraft suitable for passenger transport aircraft used by passengers of various passenger classes. SOLUTION: In-flight advertisement data storage unit 23 stores a plurality of advertisement contents and each advertisement customer layer parameter indicating a customer layer suitable for each of the advertisement contents. The customer layer management data storage unit 24 stores train customer layer parameters indicating the customer layer using the train 50. The advertisement data display control unit 25 selects a train 50 from among the stored advertisement contents based on the train customer layer parameters and the advertisement customer layer parameters.
Since the advertisement content suitable for the customer is requested, and the advertisement content is transmitted to the advertisement display unit 3 provided in the train 50 and displayed, the advertisement suitable for the customer group can be displayed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement display control system and method for a passenger transport, and an advertisement display method for a passenger transport.

[0002]

2. Description of the Related Art Conventionally, when an advertisement is to be displayed in a passenger transport such as a train, an airplane, a bus, or the like, the following advertisement method has been used.

[0003] Method 1 is a method using a paper medium such as a hanging advertisement and a wall-paste advertisement.

[0004] Method 2 is a method in which a display is embedded in a vehicle wall or the like, and an advertisement stored as data or an advertisement by broadcasting is displayed.

[0005]

However, each of the above-mentioned conventional advertising methods has its own problems.

In method 1, it is difficult to make a timely change.
It is not possible to update advertisements in accordance with the customer segment that changes with time. Also, in order to attract passengers' attention compared to other paper advertisements, it is necessary to rely on unusual designs and catch phrases, and it is difficult to differentiate.

[0007] In the method 2, there is a restriction on the thickness of the display, and the installation place is limited. In addition, in the case of a storage type, an operation of updating an advertisement is required, and it is difficult to transfer timely information to a mobile body. In the case of the broadcast type, since the broadcast band is limited, it is difficult to display different advertisements to different customer classes for each vehicle.

Accordingly, the present invention has been made in view of the above-mentioned conventional problems, and has as its object to provide an advertisement display for a passenger transport aircraft suitable for a passenger transport aircraft used by passengers of various customers. An object of the present invention is to provide a control system and a method thereof, and an advertisement display method for a passenger transport aircraft.

[0009]

In order to solve the above-mentioned conventional problems, according to the present invention, an advertisement display means for displaying an advertisement content whose content is an advertisement is provided in a passenger transport, and a plurality of advertisement displays are provided. Passengers to be used when advertising content and each advertising customer layer parameter indicating at least a customer layer suitable for each advertising content are stored, and a passenger transporter customer layer parameter at least indicating a passenger layer using the passenger transporter is stored. An advertisement display control system for a transport aircraft, wherein the advertisement content suitable for the passenger of the passenger transport device is determined from the stored advertisement content based on the passenger transport passenger layer parameter and the advertisement passenger layer parameter. Transmitting the advertisement content to an advertisement display means provided in the passenger transport apparatus and displaying the advertisement content. With the advertising display control system and resolution means.

According to a second aspect of the present invention, there is provided an advertisement data display control means on a passenger transport side provided with an advertisement display means for displaying advertisement content whose content is an advertisement, and an advertisement used together with the advertisement data display control means. An advertisement display control system for a passenger transport device including data distribution means, wherein the advertisement data distribution means converts a plurality of advertisement contents and each advertisement customer layer parameter indicating at least a customer layer suitable for each of the advertisement contents into the advertisement data. Distributing to the display control means, the advertisement data display control means stores a passenger transporter customer layer parameter indicating at least a passenger layer using the passenger transporter, and stores the advertisement content and the advertisement customer layer parameter from the advertisement data distribution means. Accumulated and displayed in advertisements based on the passenger transport parameters and the advertiser parameters. A passenger that seeks an advertisement content suitable for a passenger of the passenger transport aircraft from the accumulated advertisement content, and transmits and displays the advertisement content to an advertisement display unit provided in the passenger transport aircraft. An advertising display control system for a transport machine is a solution.

According to a third aspect of the present invention, there is provided an advertisement data display control means on a passenger transport side provided with an advertisement display means for displaying advertisement content whose content is an advertisement, and an advertisement used together with the advertisement data display control means. An advertisement display control method for a passenger transport device performed by data distribution means, wherein the advertisement data distribution means stores a plurality of advertisement contents and each advertisement customer layer parameter indicating at least a customer layer suitable for each of the advertisement contents in the advertisement data. Distribution to the display control means,
The advertisement data display control means stores a passenger transporter passenger layer parameter indicating at least a passenger layer using the passenger transporter, accumulates advertisement content and an advertisement passenger layer parameter from the advertisement data distribution means, and displays an advertisement. Based on the passenger transport aircraft customer layer parameters and the advertisement passenger layer parameters, an advertisement content suitable for the passenger of the passenger transport aircraft is determined from the stored advertisement content, and the advertisement content is provided in the passenger transport aircraft. An advertisement display control method for a passenger transport machine, characterized in that the method is transmitted to the advertisement display means for display.

According to a fourth aspect of the present invention, an advertisement display means for displaying an advertisement content whose content is an advertisement is provided in the passenger transport, and indicates a plurality of advertisement contents and a degree of adaptation of each customer layer to each of the advertisement contents. An advertisement display for a passenger transport aircraft performed when each advertising passenger layer parameter including each parameter is stored and a passenger transport aircraft customer layer parameter including each parameter indicating a ratio of each of the above-mentioned customer layers that uses the passenger transport aircraft is stored. In the control method, for each of the passenger transport aircraft customer layer parameter and the advertising customer layer parameter, a sum of products of parameters corresponding to the same customer layer is obtained, and an advertisement content corresponding to a large sum of the products is obtained by the passenger. Advertisement display for a passenger transport, characterized in that the advertisement is transmitted and displayed on an advertisement display means provided on the transport. And control methods have been resolved means.

According to a fifth aspect of the present invention, an advertisement display means for displaying an advertisement content whose content is an advertisement is provided in the passenger transport, and indicates a plurality of advertisement contents and a degree of adaptation of each customer layer to each of the advertisement contents. Advertisement passenger layer parameters consisting of each parameter are accumulated, and when the passenger transportation passenger layer parameters each parameter indicating the ratio of each of the above-mentioned passenger layers that use the passenger transport device are shown for each unit of a predetermined classification are stored. Based on the passenger transport aircraft customer layer parameters and the advertising customer layer parameters, determine the advertisement content suitable for the customer layer of the passenger transport aircraft from the pre-stored advertisement content for each unit of the classification,
The advertisement content is transmitted to an advertisement display means provided in the passenger transport device and displayed, and the advertisement display control method for a passenger transport device is a solution.

According to a sixth aspect of the present invention, an advertisement display means for displaying advertisement content whose content is an advertisement is provided on the passenger transport so as to display the advertisement outside the passenger transport.
A plurality of advertising contents and respective advertiser layer parameters indicating at least a customer layer suitable for each of the advertisement contents are stored, and a passenger layer parameter indicating at least a customer layer using the passenger transport device is stored. An advertisement display control method for a passenger transport device performed when a stopped time zone is stored, wherein the passenger transport device is stopped with reference to the stored stopped time zone. It is determined whether or not the vehicle is stopped, if the passenger transport aircraft customer layer parameters and advertising customer layer parameters, based on the stored advertising content to the passenger transport aircraft customers based on the A suitable advertisement content is transmitted to the advertisement display means for displaying suitable advertisement content and displayed outside the passenger transport. The solutions have a display control method.

According to a seventh aspect of the present invention, an advertisement display means for displaying an advertisement content whose content is an advertisement is provided in the passenger transport, and at least an advertisement customer layer showing a plurality of advertisement contents and a customer layer suitable for each of the advertisement contents. When the parameters are stored in advance and a passenger transporter passenger layer parameter indicating at least a passenger layer using the passenger transporter is stored, the passenger displayed by the advertisement display means and the advertisement display control means controlling the advertisement display means An advertisement display method for a transport aircraft, wherein the advertisement display control means provides a customer of the passenger transport aircraft from the pre-stored advertisement content based on the passenger transport customer layer parameters and the advertisement customer layer parameters. A suitable advertisement content is requested, and the advertisement content is transmitted to advertisement display means provided in the passenger transport device, and the advertisement Display means, and the transmitted advertisement advertisement displaying method for passenger transport aircraft, characterized in that to display by projecting the content to passenger transport aircraft have been solutions.

The present invention according to claim 8 is the sound reproducing means used together with the advertisement display means reproduces audio data included in the advertisement content from the advertisement display control means from a speaker in a passenger transport. According to a seventh aspect of the present invention, there is provided a method for displaying an advertisement for a passenger transporter, wherein the advertisement is broadcasted in the passenger transporter or output from an audio output terminal provided on a seat of the passenger transporter.

[0017]

Embodiments of the present invention will be described below with reference to the drawings. For convenience of explanation, a train constituted by a plurality of vehicles will be described as an example of a passenger transport aircraft.

FIG. 1 shows a first embodiment of the present invention.
1 is a diagram showing a configuration of an advertisement distribution display system according to an embodiment of the present invention (hereinafter, simply referred to as an advertisement distribution display system).

The advertisement distribution display system includes an advertisement data distribution device 1 for distributing advertisement data containing advertisement content whose content is an advertisement, and an advertisement data distributed from the advertisement data distribution device 1 by a train 50 via a wireless network. This is a computer system including an advertisement data display control device 2 that receives and controls the display thereof, and advertisement display units 3, 3, and 3 installed in each passenger car of the train 50 to display the advertisement data. . The advertisement data distribution device 1 corresponds to the advertisement data distribution unit of the present invention, the advertisement data display control device 2 corresponds to the advertisement data display control unit of the present invention, and the advertisement display unit 3 corresponds to the advertisement display unit of the present invention. Is equivalent to Further, the advertisement data display control device 2 or the advertisement data distribution device 1 and the advertisement data display control device 2 correspond to an advertisement display control system of the present invention.

The advertisement data distribution device 1 includes a distribution-side advertisement data storage unit 11 into which advertisement data to be distributed is input and stored, and an advertisement data distribution management unit that distributes advertisement data to the advertisement data display control device 2. 12 is a computer system comprising: Distribution side advertisement data storage unit 11
Is configured in a storage device or the like of the advertisement data distribution device 1, and the advertisement data distribution management unit 12 is embodied by executing a predetermined program stored in the storage device or the like.

The advertisement data display control device 2 includes a reception antenna unit 21 for receiving advertisement data from a wireless network.
And an advertisement data reception management unit 22 for storing and managing the received advertisement data, an in-flight advertisement data storage unit 23 for storing and storing the advertisement data, and data for managing a customer class (passenger class). This is a computer system including a customer layer management data storage unit 24 and an advertisement data display control unit 25 that controls display of advertisements. In-flight advertising data storage unit 2
The advertisement data reception control unit 22 and the advertisement data display control unit 25 execute programs stored in the storage device and the like. It is embodied by.

FIG. 2 is a diagram showing the structure of advertisement data stored in the in-flight advertisement data storage unit 23 in the distribution-side advertisement data storage unit 11. After the advertisement data is stored in the distribution-side advertisement data storage unit 11 in advance, the advertisement data display control device 2
And stored in the in-flight advertisement data storage unit 23.

The advertisement data is composed of advertisement distribution destination information shown in FIG. 2A and an advertisement content file shown in FIG. 2B.

The advertisement distribution destination information is a database composed of advertisement content records for setting a parameter indicating a customer layer suitable for each advertisement content. The advertisement content record includes an advertisement content management number, which is a number for managing the advertisement, an advertisement content file name for the operating system to recognize the advertisement content,
The start date and end date of the advertisement distribution period for distributing the advertisement, the number of times the advertisement is displayed, and the advertisement customer layer parameters are set. The advertising customer layer parameter is, for example, information including a parameter indicating a degree of adaptation to advertising content of each customer layer such as commuters, students, wealthy people, housewives, elderly people, and family customers. Depending on the request, etc., the higher the content is, the higher the content is.

For example, each parameter is set to a value from 1 to 5 as shown in FIG. On the other hand, if a point (for example, 20 points) corresponding to the advertisement fee is assigned to each parameter, various settings can be made according to the intention of the advertiser.

The advertisement content file is a file (html (hyper text markup language)) that constitutes advertisement content by integrating data such as moving image, still image, text, audio, etc., which becomes advertisement content by itself.
File etc.). The advertisement content file is also referred to as an advertisement content, a content file, or a content.

In the advertisement distribution display system of the present embodiment, a set of advertisement distribution destination information and an advertisement content file managed by the advertisement distribution destination information is handled as advertisement data.

The advertisement display unit 3 is a device for displaying an advertisement content file transmitted from the advertisement data display control device 2. Also, audio data can be reproduced. Note that there are several types of the advertisement display unit 3, and details thereof will be described later.

FIG. 3 is a diagram showing the structure of customer layer management data previously stored in the customer layer management data storage section 24. Customer segment management data is based on trend information obtained by prior analysis, and classified and converted into data on what customer segment uses the train for each vehicle, each seat type, and each time,
The information is composed of the display section correspondence information shown in FIG. 3A and the seat customer tendency information shown in FIG. 3B.

The display section seat type correspondence information is a display section identification number for identifying each advertisement display section 3 on which the advertisement content is displayed, and a number of the vehicle in which the advertisement display section 3 identified by this number is installed. The vehicle number, the type of seat (seat type) such as a green seat, a reserved seat, an unreserved seat, and the like, which are defined for the seat of the vehicle, and the advertisement display section 3 as appropriate,
This is a database composed of display unit management records including usage statuses set to “empty” and “under failure”. In addition,
"In use" means that it is operating normally and in use, "Empty" means that it is operating normally and is not in use, and "In failure" means that it is in failure. I do.

The seat class information is a database consisting of customer records for setting parameters indicating the customer classes using trains. Each customer record includes a vehicle number and a seat type of the vehicle, weekdays, The type of the day (referred to as a day type) such as a holiday or a return home time, a display time zone in which the advertisement content is to be displayed, a congestion degree in that time zone, and a train passenger layer parameter are set. The train customer layer parameter is information comprising the above-mentioned respective customer classes using the train 50, that is, parameters indicating the ratio of commuters, students, wealthy people, housewives, elderly people, and family customers for each unit of a predetermined classification. And corresponds to the passenger layer parameter of the passenger transport aircraft of the present invention.
Specifically, vehicle type, seat type (seat type), day type,
Classified by display time zone. Therefore, the customer layer record can be provided with an upper limit of the number of vehicles, the number of seats, the number of types of display time zones, and the number of combinations of the number of day types. Good.

Next, the operation of the advertisement distribution display system will be described. FIG. 4 is a diagram illustrating the operation of the entire advertisement distribution display system. First, the operation of the advertisement data distribution device 1 will be described. In the advertisement data distribution device 1, the advertisement content is input to the distribution-side advertisement data storage unit 11. Further, advertisement distribution destination information corresponding to the advertisement content is input to the distribution-side advertisement data storage unit 11. As described above, the advertisement content and the advertisement delivery destination information become the advertisement data.

The advertisement data distribution management unit 12 of the advertisement data distribution device 1 transmits the advertisement data when an instruction is received from an operator or when it is detected that the advertisement distribution period is set in the advertisement distribution destination information. The advertisement data is distributed to the display control device 2 via the wireless network.

Next, the operation of the advertisement data display control device 2 will be described. The advertisement data display control device 2 receives the advertisement data distributed from the advertisement data distribution management unit 12 by the advertisement data reception management unit 22 and stores it in the in-flight advertisement data storage unit 23.

On the other hand, the customer layer management data is input to the customer layer management data storage unit 24 and stored and managed.

Then, the customer layer management data storage unit 24 obtains advertisement content suitable for each advertisement display unit 3 and transmits the advertisement content to the advertisement display unit 3 to display the advertisement content.

FIG. 5 is a flowchart showing the processing of the advertisement data display control unit 25. First, the display unit correspondence type information of the customer layer management data storage unit 24 is read (Step S).
1) It is determined whether there is an advertisement display unit 3 that is not in use (step S3). In other words, the information on the display section
It is determined whether or not there is a record whose use state is “empty”.
Here, when the determination is NO, the process returns to step S1.

On the other hand, if the determination is YES, the display unit identification number (for example, 00002) set in the record whose use state is “empty” (hereinafter, referred to as “applicable display unit management record”) is acquired. . Further, the vehicle number and the seat type set in the corresponding display unit management record, that is, the advertisement display unit 3 not in use (referred to as “corresponding advertisement display unit 3”).
Vehicle number (for example, Shitei 001)
And a species (for example, B) are obtained (step S5).

Next, the advertisement data display control unit 25 acquires the current time (for example, 8:10) from the system clock or the like, and, based on a preset calendar or the like, determines the current day type (for example, weekday). Is obtained (step S7).

Next, the vehicle number, seat type,
Using the current time and day type as search keys, a train customer layer parameter is searched from the seat type customer trend information (step S9).
For example, parameters corresponding to customer classes such as commuters, students, wealthy people, housewives, elderly people, and family guests are 85% and 0%, respectively.
%, 5%, 0%, 5%, 5%.

Next, the advertisement data display control unit 25 determines that the content is
Is determined (step S11). This degree is the degree to which the advertisement content and the customer layer are suitable for each other, and is hereinafter referred to as “advertisement customer layer compatibility”.

That is, as shown in FIG. 6, for each advertisement content management number, the train customer layer parameter corresponding to the advertisement content management number is multiplied by the element of the same customer layer of the parameter obtained in step S9. , And obtain the sum of the obtained products.

Next, an advertisement content file name corresponding to the maximum value of the obtained advertiser customer suitability is obtained (step S13). In the case of the example shown in FIG. 6, the maximum degree of adaptation to the advertisement customer is obtained from the parameter corresponding to the advertisement content management number 00001, and the value is 475. Therefore, the advertisement content file name fudosan.
av is obtained. The record in which the file name is set is referred to as a “corresponding advertisement content record”.

Next, the use state of the corresponding display unit management record is set to "in use" (step S15). Next, a file (in this case, a video file) specified by the obtained advertisement content file name is read out and transmitted to the corresponding advertisement display unit 3 to be displayed (step S17). Then, it waits until a predetermined display time elapses or until the display of the advertisement ends.
When the advertisement content includes audio, the advertisement display unit 3 reproduces the audio. Also, when the advertisement content is only audio, it goes without saying that no image or video is displayed.

When the display time has elapsed or the display is completed, the advertisement data display control unit 25 reduces the number of times set in the corresponding advertisement content record by 1 (step S19). In addition, instead of simply reducing the number of times by 1, the number of times can also be reduced according to the degree of congestion and the degree of adaptation to the advertising customer as shown in the following equation.

[0046] This is because displaying ads once during non-congested hours and displaying them once during congested times have different effects, and reducing the same number of times is unequal. Because there is. If displayed once during congestion,
Treat the same as displaying three times, and set the remaining display times to 3
Processing such as reduction can also be performed. The similarity is considered in the same way, and when advertising to a user who does not fit well, the inequality of the advertiser can be reduced by taking measures such as reducing the number of reductions.

Next, it is determined whether or not the number after the reduction is 0 or less (step S21). Here, when the determination is YES, the corresponding advertisement content record is deleted (step S23). By deleting the advertisement content record, it is possible to prevent an inconvenience of displaying an advertisement exceeding the advertisement fee. Note that the corresponding advertisement content itself may be deleted. By deleting the advertisement content record and the content file, it is possible to reduce the amount of data to be stored and the amount of processing when calculating the degree of adaptation to the advertisement customer. In addition, if the content file is left without being deleted, it is not necessary to distribute the content file again, so that it is not necessary to increase the traffic of the network.

After the processing in step S23 or when the determination in step S21 is NO, the use state of the corresponding display unit management record is set to "empty". If a process of excluding the advertisement of the number of times equal to or less than 0 is excluded from the calculation of the degree of adaptation to the advertisement customer, the advertisement content record and the content file can be left.

Next, the advertisement display section 3 will be described. The advertisement display unit 3 includes an image display unit 31 and a sound reproduction unit 32. First, the image display unit 31 will be described.

FIG. 7 is a diagram showing the configuration of the image display unit 31. The hanging advertisement transmission type image display unit 31 shown in FIG. 7A is an advertisement projector 311 having a function of projecting a video.
And a transparent display panel 312 having a function of transmitting and displaying an image. This is realized by installing a transparent thin plate-shaped display plate 312 mainly at a place like a hanging advertisement hanging down from the ceiling and projecting the advertisement image from the side opposite to the side where the advertisement image is viewed.

The image display section 31 of the window glass reflection type shown in FIG. 7B has an advertisement projector 311 having a function of projecting an image and a display panel 313 of a half mirror having a function of reflecting and displaying an image. Consists of This is realized by installing the display plate 312 mainly in a place such as a window glass and projecting the advertisement image from the same side as the side on which the advertisement image is viewed.

The window glass transmission type image display unit 31 shown in FIG. 7C includes an advertisement projector 311 having a function of projecting an image and a transparent display plate 312 having a function of transmitting and displaying an image. Be composed. This is realized mainly by projecting the advertisement image onto a place such as a window glass from the side (inboard) opposite to the side on which the advertisement image is viewed.

The image display section 3 of the window glass transmission type, in combination with timetable information, projects onto a window glass or the like of a passenger transport machine stopped at the station, so that it can be used for passengers outside the aircraft waiting at the station. Ads can also be delivered to them.

Therefore, since the advertisement display unit 3 projects the advertisement content on the passenger transporter and displays it, the advertisement can be displayed in almost any place on a plane. For this reason, it is not necessary to embed a display in a vehicle wall or the like, and a highly flexible advertisement display can be performed.

Next, the audio reproducing section 32 will be described. FIG.
FIG. 3 is a diagram illustrating a configuration of an audio reproduction unit 32. The audio reproduction unit 32 of the speaker installation type shown in FIG. 8A is configured by a speaker 321 that reproduces audio. Speaker 321
Is connected to the advertisement data display control device 2 via a cable via an amplifier and reproduces audio data transmitted from the advertisement data display control device 2. Therefore, the advertisement content can be provided to an unspecified number of users.

The radio reproduction type audio reproduction section 32 shown in FIG. 8B is composed of a radio broadcast antenna 322 that conveys audio by radio waves. Radio broadcast antenna 322
Carries the audio data transmitted from the advertisement data display control device 2 by radio waves in the radio frequency band. Therefore, the user can know the contents of the advertisement on a portable radio or the like.

The earphone terminal type audio reproducing section 32 shown in FIG. 8C is provided with an earphone terminal 323 provided on the seat.
And the earphone 32 connected to the earphone terminal 323
And 4. The earphone terminal 323 is connected to the advertisement data display control device 2 by wire and outputs audio data transmitted from the advertisement data display control device 2. For this reason, the user can know the advertisement content by inserting the earphone 324 into the earphone terminal 323.

As described above, according to the first embodiment, based on the transport passenger layer parameters and the advertising passenger layer parameters, the advertisement contents suitable for the passenger of the passenger transport aircraft are selected from the stored advertisement contents. In addition to the request, the advertisement content is transmitted to the advertisement display means provided in the passenger transport device to be displayed or the like, so that an advertisement suitable for the customer segment can be displayed.

Further, since the transporter customer layer parameter is set for each time zone, it is easy to change the advertisement in a timely manner, and the advertisement can be updated according to the customer layer that changes for each time zone. Further, since the transporter customer layer parameters are set for each vehicle or seat type, different advertisements can be displayed for different customer layers for each unit of these classifications. Also, since the passenger transport passenger layer parameters are set for each day type, it is possible to display an appropriate advertisement for a different passenger layer if the day changes. Therefore, passengers' attention can be attracted as compared with the paper advertisement.

The window glass transmission type image display section 31 shown in FIG. 7 (c) displays an advertisement outside the passenger car. The display is wasted. For this reason, there is a demand that an advertisement be not displayed during traveling. Next, an embodiment for answering such a demand will be described. [Second Embodiment] In a second embodiment, the advertisement data display control unit 2 of the advertisement data display control device 2 shown in FIG.
5 performs processing while referring to the timetable. The advertisement data display control unit according to the second embodiment is referred to as an advertisement data display control unit 25A. The other configurations and functions are the same as those of the first embodiment, and the description will not be repeated.

FIG. 9 is a diagram showing the time table 26. FIG.
As shown in the table, the time table 26 is data having the contents of the time table. Specifically, it is information that records each time zone that is stopped at the station, each time zone that is running, and each time zone that is out of service time, and based on the time, the vehicle is stopped at the station. It can be determined whether or not the vehicle is stopped.

FIG. 10 is a flowchart showing the processing of the advertisement data display control unit 25A. First, the advertisement data display control unit 25A acquires the current time from a system clock or the like (step S21). Next, based on the time, timetable 2
6 to obtain the current running state (step S2).
3). Next, it is determined whether or not the vehicle is stopped at the station based on the acquired traveling state (step S25). If the determination is NO here, the process returns to step S21. On the other hand, YE
When it is determined as S, the process proceeds to step S27. In step S27, the advertisement data display control unit 25A performs the display control process of FIG. 5 performed by the advertisement data display control unit 25.

Therefore, according to the second embodiment,
Ads are only displayed outside the train when the train is stopped at the station, so you can show your ads to customers waiting for the train at the station,
It prevents wasteful display of advertisements while driving and contributes to energy conservation.

In addition to what has been described above, in the first and second embodiments, by distributing advertisement data using a wireless network, a moving passenger transport aircraft (airplane, train, bus) Etc.) to provide timely advertising content. A wireless network is not essential, but is preferred because it can be distributed more quickly than a wired network or manual distribution. In the first place, it is difficult to lay a wired network that connects to the server on the advertising data distribution side in mobile vehicles. Only a much worse method can be realized.

In the means other than the distribution by the wireless network, it is necessary for a person to carry the advertisement content to all vehicles and to insert the advertisement data one by one every time the advertisement data is updated. On the other hand, in the distribution of the wireless network, the advertisement data of all the vehicles can be updated at a stretch by multicast. In the above embodiment, a train is taken as an example, but the passenger transport machine may be an airplane or a bus.

Further, in the above embodiment, the customer layer management data storage unit 24 for storing the advertisement data on the passenger transport device side is provided, but the advertisement data display control unit 25 and the like are provided with the distribution side advertisement data of the advertisement data distribution device 1. If the advertisement data can be acquired from the storage unit 11 at any time, the customer layer management data storage unit 24 is not always necessary.

The program for executing the above-described processing is recorded on a computer-readable recording medium such as a semiconductor memory, a magnetic disk, an optical disk, a magneto-optical disk, a magnetic tape, or via a communication network such as the Internet. It can be transmitted and distributed widely.

[0068]

As described above, according to the present invention,
When a plurality of advertisement contents and respective advertiser layer parameters indicating a customer layer suitable for each of the advertisement contents are accumulated, and the passenger layer parameter indicating the customer layer using the passenger transport is stored, the passenger layer parameter and Based on the advertiser layer parameters, an advertisement content suitable for the passenger of the passenger transport is determined from the stored advertisement content, and the advertisement content is transmitted to the advertisement display means provided in the passenger transport and displayed. Because it is made to be, it is possible to display an advertisement suitable for the passenger layer of the passenger transport aircraft, and it is possible to respond to a difference in the passenger layer due to passenger cars and the like and a change in the passenger layer due to time depending on the setting of the parameters. .

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of an advertisement distribution display system according to a first embodiment of the present invention.

FIG. 2A is a diagram illustrating advertisement distribution destination information, and FIG. 2B is a diagram illustrating an advertisement content file.

FIG. 3A is a diagram illustrating information on a display unit sitting type, and FIG. 3B is a diagram illustrating sitting type customer segment tendency information.

FIG. 4 is a diagram showing an operation of the entire advertisement distribution display system.

FIG. 5 is a flowchart showing a process of an advertisement data display control unit 25;

FIG. 6 is a diagram showing a method of obtaining an advertiser customer group suitability.

FIG. 7 is a diagram showing a configuration of an image display unit 31 by type.

FIG. 8 is a diagram showing a configuration of an audio reproduction unit 32 for each type.

FIG. 9 is a diagram showing a timetable 26 referred to in the advertisement distribution display system according to the second embodiment of the present invention.

FIG. 10 is a flowchart illustrating a process of an advertisement data display control unit 25A of the advertisement distribution display system according to the second embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Advertisement data distribution apparatus 2 Advertisement data display control apparatus 3 Advertisement display part 11 Distribution side advertisement data storage part 12 Advertisement data distribution management part 21 Receiving antenna part 22 Advertisement data reception management part 23 In-flight advertisement data storage part 24 Customer layer management data storage part 25, 25A advertisement data display control unit 26 timetable 31 image display unit 32 sound reproduction unit

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G09F 19/00 G09F 19/00 Z 21/08 21/08 (72) Inventor Nobuyoshi Osaka, Osaka 3B-15, Babacho, Chuo-ku Nishi Nippon Telegraph and Telephone Corporation (72) Inventor Masato Wifesaka 3-15, Babacho, Chuo-ku, Osaka-shi, Osaka Nishi Nippon Telegraph and Telephone Corporation F-term (reference) 5B075 KK07 KK20 KK33 ND20 ND23 PQ02 PQ04 PR08 UU40

Claims (8)

[Claims] 1. An advertisement display means for displaying advertisement content whose content is an advertisement is provided in a passenger transport, and a plurality of advertisement contents and respective advertisement customer layer parameters indicating at least a customer layer suitable for each advertisement content are stored, An advertisement display control system for a passenger transporter used when a passenger transporter passenger layer parameter indicating at least a passenger layer using the passenger transporter is stored, wherein the passenger transporter passenger layer parameter and the advertisement passenger layer parameter Based on the above, an advertisement content suitable for the passenger of the passenger transport is determined from the stored advertisement content, and the advertisement content is transmitted to an advertisement display unit provided in the passenger transport and displayed. An advertisement display control system for a passenger transport aircraft. 2. A passenger comprising an advertisement data display control means on the passenger transport side provided with an advertisement display means for displaying advertisement content whose content is an advertisement, and an advertisement data distribution means used together with the advertisement data display control means. An advertisement display control system for a transport device, wherein the advertisement data distribution means distributes a plurality of advertisement contents and each advertisement customer layer parameter indicating at least a customer layer suitable for each of the advertisement contents to the advertisement data display control means. The advertisement data display control means stores a passenger transporter passenger layer parameter indicating at least a passenger layer using the passenger transporter, accumulates advertisement content and an advertisement passenger layer parameter from the advertisement data distribution means, and displays an advertisement. Is based on the passenger transport aircraft customer parameter and the advertising customer parameter. A search for advertisement content suitable for the passenger of the passenger transport aircraft from the content, and transmission and display of the advertisement content to advertisement display means provided on the passenger transport aircraft for display on the passenger transport aircraft. Advertising display control system. 3. An advertisement data display control means on a passenger transport device side provided with an advertisement display means for displaying advertisement content whose content is an advertisement, and a passenger performed by an advertisement data distribution means used together with the advertisement data display control means. An advertisement display control method for a transport device, wherein the advertisement data distribution means distributes a plurality of advertisement contents and each advertisement customer layer parameter indicating at least a customer layer suitable for each of the advertisement contents to the advertisement data display control means. The advertisement data display control means stores a passenger transporter passenger layer parameter indicating at least a passenger layer using the passenger transporter, accumulates advertisement content and an advertisement passenger layer parameter from the advertisement data distribution means, and displays an advertisement. Is based on the passenger transport aircraft customer parameter and the advertising customer parameter. Advertising content suitable for the passenger of the passenger transport aircraft from the content, and transmitting the advertisement content to advertisement display means provided on the passenger transport aircraft for display. Advertising display control method. 4. An advertisement display means for displaying advertisement content whose content is an advertisement is provided in the passenger transport, and each advertisement including a plurality of advertisement contents and parameters indicating the degree of adaptation of each customer class to each advertisement content. An advertisement display control method for a passenger transporter performed when a passenger transporter parameter is accumulated, and a passenger transporter passenger layer parameter consisting of each parameter indicating a ratio of each of the passenger transporters using the passenger transporter is stored, For each of the passenger transport aircraft customer layer parameters and the advertising customer layer parameters, the sum of the products of the parameters corresponding to the same customer layer was obtained, and the advertising content corresponding to the large sum was provided in the passenger transport aircraft. An advertisement display control method for a passenger transport device, wherein the method is transmitted to an advertisement display means and displayed. 5. An advertisement display means for displaying an advertisement content whose content is an advertisement is provided in a passenger transport, and an advertisement customer layer comprising a plurality of advertisement contents and parameters indicating the degree of adaptation of each customer layer to each advertisement content. When the parameters are accumulated and the passenger transport airplane customer layer parameters including the parameters indicating the ratio of each of the passenger airlines that use the passenger transport aircraft for each predetermined classification unit are stored, the passenger transport airplane customer layer Based on the parameters and the advertiser layer parameters, an advertisement content suitable for the customer layer of the passenger transport device is determined for each unit of the classification from the pre-stored advertisement content, and the advertisement content is transmitted to the passenger transport device. An advertisement display control method for a passenger transport device, wherein the advertisement display control method is to transmit and display the advertisement display means provided. 6. An advertisement display means for displaying an advertisement content whose content is an advertisement is provided on the passenger transport so as to display an advertisement outside the passenger transport, and is suitable for a plurality of advertisement contents and each of the advertisement contents. Each advertising layer parameter indicating at least the passenger layer is stored, a passenger layer parameter indicating at least the passenger layer using the passenger transport is stored, and a time period during which the passenger transport is stopped is stored. An advertisement display control method for a passenger transport device, which is performed when it is determined whether or not the passenger transport device is stopped with reference to the stored time zone in which the passenger transport device is stopped. Is determined, based on the passenger transport aircraft customer layer parameters and the advertisement passenger layer parameters, an advertisement code suitable for the passenger of the passenger transport aircraft from among the stored advertisement contents. With obtaining the Ceiling, advertisement display control method for a passenger transport aircraft, characterized in that to be displayed on the outside of the passenger transport machine sends this advertisement content in the advertisement display device. 7. An advertisement display means for displaying advertisement content whose content is an advertisement is provided in the passenger transport, and a plurality of advertisement contents and an advertisement customer layer parameter indicating at least a customer layer suitable for each of the advertisement contents are stored in advance, An advertisement display for a passenger transporter performed by the advertisement display means and an advertisement display control means for controlling the advertisement display means when a passenger transporter customer layer parameter indicating at least a passenger layer using the passenger transporter is stored; The method, wherein the advertisement display control means obtains, from the pre-stored advertisement content, advertisement content suitable for a customer of the passenger transport aircraft based on the passenger transport passenger layer parameter and the advertisement passenger layer parameter. And transmitting the advertisement content to advertisement display means provided in the passenger transport device, wherein the advertisement display means Advertisement displaying method for passenger transport aircraft, characterized in that to display by projecting the transmitted advertisement content to passenger transport. 8. An audio reproducing means used together with the advertisement displaying means reproduces audio data included in the advertisement content from the advertisement display controlling means from a speaker in the passenger transport or broadcasts the audio data in the passenger transport. 8. The advertisement display method for a passenger transport aircraft according to claim 7, wherein the advertisement is output from an audio output terminal provided on a seat of the passenger transport aircraft.