JP2002218555A - Electric flier system and its operating method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an electronic flier system that efficiently distributes fliers. SOLUTION: The electronic flier system and its operating method are characterized in that firstly the electronic flier system transmits advertisement to a GPS mount mobile phone 1 as a 1st feature, secondly a radio receiver is mounted on the GPS mount mobile phone 1 in addition to the 1st feature, advertisement is selected and transmitted to the GPS mount mobile phone or a GPS or radio receiver mount mobile phone depending on its position in addition to the 1st and 2nd features, road guidance information from the position of the mobile phone until the destination is provided on the advertisement.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic flyer system and a method for operating the system.

[0002]

2. Description of the Related Art GPS-equipped mobile phones or G
A search for conventional technology using a patent information service published on the JPO homepage for radios equipped with a PS revealed that thirteen published patents were obtained for mobile phones with GPS and six were published for radios with GPS. Search is 2001
Finally, the claims were enforced on January 18th,
The search condition was (GPS or global positioning) x (mobile phone or cellular) for the former, and (GPS or global positioning) x (radio) for the latter, and 13 and 6 were detected, respectively. In addition, (GP
In the search condition of (S or global positioning) x (mobile phone or cellular) x (advertisement or publicity), no search was found. It can be seen that there are few conventional inventions in this field. Among the thirteen inventions relating to the detected mobile phone with GPS, the title of "Japanese Patent Application Laid-Open No. 2000-322361, entitled" Method and System for Using Subscriber State and Location in Wireless Network, " For the purpose of providing a wireless communication device that can easily use the position information and the device status information, “display an identifier for each other mobile device and a status indicator related to each other mobile device on a display screen. Can display location information about other mobile devices and efficiently and effectively use location information about the mobile device itself or other mobile devices when accessing an information server having geographically based information, or , Device status information related to other portable devices may be displayed. " JP 2
000-298794, the title of the invention "traffic information management device, traffic information management method and mobile information terminal", and the applicant Mitsubishi Electric Co., Ltd. Collect the operating status of transportation such as buses and trains and use it. ''
The mobile information terminal 3 such as a mobile phone or a PHS has a data input unit 31 for a user to input data such as a means of transportation, and a mobile information terminal 3 for obtaining position information and speed information of the mobile information terminal 3. , A data holding unit 33 for holding data such as obtained position information, a data processing unit 34, a wireless transmitting unit 36, a wireless receiving unit 37, a display unit 35 for outputting traffic jam information, and a voice. The traffic condition collection device 4 includes an output unit 38. The traffic condition collection device 4 estimates a traffic condition based on data such as position information transmitted from the mobile information terminal 3, and uses the individual mobile information terminals 3. Data storage unit 44 for storing information about the user, a wireless reception unit 41, a wireless transmission unit 43, and a display unit 45. " In the above two published patents, there is no idea of transmitting an advertisement or a publicity to a mobile phone with a GPS. The same idea was not found in all 13 specifications. On the other hand, G
Regarding the radio with PS, of the above six,
0-111894, "A computer system for radio and television viewers to obtain advertising information", and in Applicant Sun Microsystems, Inc. "After viewers broadcast advertising information on radio and television, Providing a computer system for making available "a computer-implemented method for capturing advertising information received from an audio or video signal. The method includes receiving an input video or audio signal, Determining whether the input video or audio signal includes advertiser ad-specific data, capturing and storing the ad-specific data, and optionally selecting at least one of the following steps in response to a user request: Execute, ie, upon request, current and previous Print advertiser specific data including advertiser specific data, display advertiser specific data including current and previous advertiser specific data, obtain advertiser destination number from advertiser specific data, and automatically advertise It primarily attempts a voice connection, provides directions to the advertiser location, and determines the geographically preferred advertiser. " In the above-mentioned published patent, in claim 3, "the step (d)
4) further includes the following step: (d4-
1) identifying the advertiser from the advertiser identification data;
(D4-2) obtaining the advertiser position from the advertiser identification data or the auxiliary advertiser database; (d4-3) obtaining the current position of the user using a global positioning system; (d4-4) obtaining the user's current position. (D4-5) determining a route from the current position of the user to the advertiser position;
-6) The computer implemented method of claim 1, wherein at least a route to the advertiser location is displayed and printed. Is provided.

[0003]

As described above, the GPS
Conventional techniques for sending advertisements and promotions to mobile phones with a mark have not been found. As mentioned above, only one idea of transmitting an advertisement to a radio with GPS was found, but this idea grasps the position of the radio that can be received by GPS and displays the route from the advertiser to the radio owner It was an idea limited to guides to do. At present, mobile phones have become so popular that one in two possesses them, and mobile phones tend to be used personally. That is, at present, mobile phones are always carried around by specific owners. By sending an advertisement to this mobile phone, it is possible to transmit an advertisement suitable for a specific individual, and call charges are discounted on the assumption that the advertisement is heard for a certain period of time. However, there is a problem that the advertisement is not effective because the advertisement is irrelevant to the current position of the individual.

[0004]

The electronic flyer system and its operation method of the present invention have, first, a feature of an electronic flyer system for transmitting an advertisement to a GPS-equipped mobile phone, and second, a first feature. Third, in addition to the first or second feature, the fact that a radio is mounted on the GPS-equipped mobile phone, and an advertisement in accordance with the position of the GPS-equipped or GPS and radio-equipped mobile phone Fourth, selecting and transmitting the advertisement, fifthly, selecting the advertisement to recognize and transmit the position with an accuracy of 10 m or more in addition to the third characteristic, fifth, third or fourth. An electronic flyer system characterized by reflecting the telephone number of the mobile phone in advertisement selection in addition to the features of the above. Sixth, in addition to the features of any one of the first to fifth electronic flyer systems, The mobile phone With the features of as a method of operating an electronic flyer system that the telephone number and the incidental information of the mobile phone owner of the are pre-registered in the advertisement source, seventh
In addition to the features of the operation method for the electronic flyer system having any one of the first to fifth features or the features of the operation method of the sixth electronic flyer system, a privilege is obtained when the mobile phone responds to the advertisement. To the 8th
In addition to the operation method for the electronic flyer system having any one of the first to fifth characteristics or the characteristic of the operation method for the sixth or seventh electronic flyer system, the distance from the position of the mobile phone to the destination is further increased. It is characterized in that guidance information is given to the advertisement.

[0005]

According to the present invention, first, in the case where a feature of an electronic flyer system for transmitting an advertisement to a GPS-equipped mobile phone is provided, the advertisement source obtains the current location information of the mobile phone recognized by the GPS and plays the advertisement. The source obtains the current location information after transmitting or transmitting the advertisement. Alternatively, the GPS-equipped mobile phone selects and processes the transmitted advertisement according to its own position. Secondly, if the GPS-equipped mobile phone has a feature of being equipped with a radio in addition to the first feature, the advertisement information is supplemented by a radio broadcast. Further, the advertisement source is grasped by the communication function of the mobile phone for the radio program being viewed, and an advertisement adapted to the viewing state is transmitted to the mobile phone. Third, the first or second
In addition to the features described above, when an advertisement is selected and transmitted in accordance with the position of the mobile phone equipped with GPS or GPS and radio, the function of the advertisement to be transmitted is assigned to the location of the mobile phone. For example, the function is attached to "the mobile phone sends an advertisement only once when the location of the mobile phone enters a certain range", "there is a mobile phone carried by a person walking on the direction of a competitor's store" A transmission condition such as "transmit an advertisement at the time of passing the position". The above contents may be represented by numerical values or functions used in mathematics. The trajectory information of the mobile phone is analyzed in order to determine whether the vehicle is on foot or in a car. Alternatively, send a test signal to the mobile phone to check if it is in “drive mode”. Fourth, in addition to the third feature, in the case of selecting an advertisement to recognize and transmit the position with an accuracy of 10 m or more,
An advertisement is selected by determining whether it is close to a store or at a position where a signboard of a store can be seen, using positional information with accuracy of several meters or more obtained by means of GPS. Here, the term “accuracy of 10 m or more” refers to a position recognition accuracy of 0.5 m to 10 m.
For example, a position recognition accuracy of 5 m also belongs to this definition.
Fifth, in the case of an electronic flyer system characterized in that the telephone number of the mobile phone is reflected in the advertisement selection in addition to the third or fourth feature, the mobile phone is a specific holder or a specific mobile phone. By assuming that the information is possessed by a group, a dedicated advertisement can be transmitted to a specific individual by means of the telephone number selection. Sixth, first
In addition to the features of the electronic flyer system according to any one of the fifth to fifth aspects, the present invention relates to a method for operating an electronic flyer system in which the telephone number of the mobile phone and the accompanying information of the mobile phone holder are registered in advance in the advertisement source. In the case of having the feature, the advertisement selected or processed exclusively for the transmission destination can be transmitted because the transmission source obtains the supplementary information of the transmission destination before transmitting the advertisement. For example, an English-speaking advertisement is sent to destinations that want to advertise in English, and the advertisement is selected and processed according to the distinction between men and women, age, hobbies, and occupations. Seventh, a case in which the mobile phone responds to the advertisement in addition to the operation method for the electronic flyer system having any of the first to fifth features or the operation method of the sixth electronic flyer system. When an advertisement is transmitted, an advertisement programmed so that a reply can be made with one button when the transmission destination receives and recognizes the advertisement is transmitted. Alternatively, the benefit can be set differently according to the elapsed time and transfer distance since the ad was received, and the person who received the ad can use the time and / or location of the ad Make them interested. Use it to manage senders. Eighth, first to fifth
In addition to the operation method for the electronic flyer system having any one of the features described above or the characteristics of the operation method for the sixth or seventh electronic flyer system, the guidance information from the position of the mobile phone to the destination is included in the advertisement. In the case of the feature, the optimal route is individually presented to the mobile phone. If you know if you are walking, cycling, or driving, provide directions accordingly. Excluding one-way roads for cars, pedestrian bridges for bicycles. It also reflects detailed information such as becoming a pedestrian paradise during shopping hours.

[0006]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A first embodiment of the present invention will be described. FIG. 1 illustrates a situation where a store 2 sends an advertisement to a person who has a mobile phone 1 with GPS. The store is a pharmacy. When a GPS mobile phone holder moving on the road 1 on foot enters the advertising zone 4, information is transmitted to the mobile phone in the previous term as text information. The information includes, for example, a product name and a selling price of the disposable diaper as a bargain item of the day, and an introduction of a product effective as a medicine for preventing a cold in the season when a cold is flowing, and an introduction of a currently popular product. In the example of the above-mentioned disposable diaper, an advertisement is registered when the owner is registered in advance as raising a baby of a one-year-old man. This registrant sends only the men's disposable diaper information. If the registrant only has a record of purchasing a specific brand of disposable diapers, the information about that brand will always be transmitted. If a brand other than the above brands is strategically recommended, a description of comparison with the above brands is attached.

A second embodiment of the present invention will be described. GPS
This is an example of transmitting an advertisement to a mobile phone equipped with both a mobile phone and a radio. Using the function of the radio, the mobile phone first receives various advertising information. Then, from this information, it is calculated whether or not the information is important from the current position, and the information is presented to the mobile phone holder in an important order using the voice or image display function of the mobile phone. If it is better to collect more detailed information before presenting it to the holder, the mobile phone automatically retrieves the information by telephone / wireless function and then presents it to the holder. In this example, if the information received on the radio has only an outline and a URL (advertiser's homepage address), it is presented to the owner after accessing the URL. As an example of calculating at the current position, it is judged that the special sale information in the supermarket in the Hokkaido area in Tokyo is unnecessary or it is judged that the advertisement for the driver driving the car is not related to pedestrians I do.

A third embodiment of the present invention will be described. This is an example of replying to an advertisement from a mobile phone. This is an example in which a special sale product is given a telephone reservation on the spot by replying to the advertisement of the product by a mobile phone. If the response is immediately after the advertisement is received, a bonus point is added in the sense of thanks for the immediate response, and the response is further promoted.

Next, a fourth embodiment of the present invention will be described. At each store counter, take a questionnaire as to whether you want to advertise on your mobile phone regularly, and ask those who want it to ask you more information about what kind of information you are interested in. For example, in a barber shop, permission is given if a customer is likely to run an advertisement the next time he or she is likely to have a haircut, and if so, a haircut solicitation advertisement will be broadcast to a GPS-equipped mobile phone owned by the customer at that time. In addition to the above-mentioned period (for example, one month later), an additional condition is set that the customer plays the advertisement only when the customer walks slowly around the barber shop on foot. If you can't drop by a barber shop by car, you will not be able to come right away even if you run an advertisement while driving.
There is a possibility that there is another errand while moving in a hurry. Such a state of the customer is GPS position information and trajectory information (for example, it is determined that a mobile phone with a GPS is moving at a speed of 40 km / h or more on a roadway when driving a car). And intensively advertise during periods of low latency.

[0010]

According to the electronic flyer system and the operation method of the present invention, advertisement can be efficiently performed. If the barber shop wants to visit the shop within 30 minutes during a vacant time, such as the barber shop, the advertisement can be transmitted only to the area that can be visited within 30 minutes on foot.

[Brief description of the drawings]

FIG. 1 is a schematic diagram showing a first embodiment of the present invention.

[Sign]

1 is a mobile phone with a GPS, 2 is a store, 3 is a road, and 4 is an advertising zone.

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Claims (8)

[Claims] 1. An electronic flyer system for transmitting an advertisement to a GPS-equipped mobile phone. 2. The electronic flyer system according to claim 1, wherein a radio is mounted on said GPS-equipped mobile phone. 3. The electronic flyer system according to claim 1, wherein an advertisement is selected and transmitted according to the position of the mobile phone equipped with GPS or GPS and radio. 4. The electronic flyer system according to claim 3, wherein
An electronic flyer system, wherein an advertisement to be transmitted by recognizing the position with an accuracy of 10 m or more is selected. 5. The electronic flyer system according to claim 3, wherein the telephone number of said mobile phone is reflected in advertisement selection. 6. The electronic flyer system according to claim 1, wherein the telephone number of the mobile phone and additional information of the mobile phone holder are registered in advance in the advertisement transmission source. How to operate the electronic flyer system. 7. A method for operating an electronic flyer system according to any one of claims 1 to 5 or a method for operating an electronic flyer system according to claim 6, wherein a privilege is given when said mobile phone responds to said advertisement. An operation method of an electronic flyer system, which is characterized by the following. 8. A method for operating an electronic flyer system according to any one of claims 1 to 5, or a method for operating an electronic flyer system according to claim 6 or claim 7, wherein a road from a position of said portable telephone to a destination is provided. A method for operating an electronic flyer system, wherein guidance information is provided to the advertisement.