JP2002207920A - Information processor, server, network system, advertisement data display method, advertisement data transmitting method, recording medium with recorded computer program for advertisement data display processing, and recording medium with recorded computer program for advertisement data transmission processing - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processor which can effectively display advertisement to a user. SOLUTION: On terminal equipment 11, a basic control part 23 controls a display part 28, etc., when the mode is switched to display advertisement data. Namely, the terminal equipment 11 can displays the advertisement data to the user when put back into normal mode or entering save mode. Consequently, the display frequency of the advertisement data can be increased as compared with constitution which displays the advertisement data when the Internet is connected to and so on. Specially, when the equipment in the save mode is put back into the normal mode in response to user's input, the user is always in front of the terminal equipment 11. The advertisement data can, therefore, be displayed securely to the user at this time.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an information processing apparatus for displaying advertisement data, a server for transmitting the advertisement data to the information processing apparatus, and a network system including the information processing apparatus and the server.

[0002]

2. Description of the Related Art Hitherto, a system has been developed in which a personal computer (personal computer) is set in a save mode when there is no external input for a certain period of time. here,
The save mode refers to taking measures such as displaying a moving image on a monitor (screen) (screen save) or stopping the rotation of the hard disk to reduce power consumption (power save).

For example, Japanese Patent Application Laid-Open No. Hei 10-149328 discloses a system that can display a message on a screen when a personal computer is in a save mode (screen save). In this system, message display control on a personal computer can be controlled by a main computer connected via a LAN.

A moving image display such as the above-described screen save, that is, a moving image display not depending on a user input is used not only in a save mode but also in an advertisement display (advertisement data display) during a standby time.

For example, Japanese Patent Application Laid-Open No. 10-254966 discloses a network system that can display an advertisement screen (advertisement information) on a personal computer when the personal computer is connected to the Internet during a standby time until the connection is completed. . With such advertisement data display, the system can effectively utilize the waiting time. Further, in this system, an advertisement to be displayed is stored in a personal computer in advance, and is set so as to be updated as needed.

In the system described in Japanese Patent Application Laid-Open No. 11-3072, a PHS (Personal Handy phone System) is used.
(Registered trademark), the same advertisement data display as described above can be performed.

[0007]

However, in the conventional advertisement data display as described above, when a terminal (a personal computer or a PHS) is connected to the Internet for a long time, the frequency of the advertisement data display is reduced, and the effect of the advertisement is reduced. There was a problem that it could not be raised.

The present invention has been made to solve this problem. An object of the present invention is to provide an information processing apparatus capable of effectively displaying an advertisement to a user, a server for supplying advertisement data to the information processing apparatus, a network system including the information processing apparatus and the server, and the like. is there.

[0009]

To achieve the above object, an information processing apparatus of the present invention (this information processing apparatus) sets its own mode to a normal mode or a save mode according to a driving state. The information processing device is configured to include a display unit for displaying advertisement data and a control unit for controlling the display unit to display the advertisement data when a mode is switched. And

The information processing apparatus is applied to a personal computer, a workstation, a portable communication device (such as a cellular phone), a mobile device, and the like, and is used as a personal or business information processing apparatus. It is.

The information processing apparatus can set its own mode to a normal mode or a save mode according to its own driving state. Here, the normal mode is a state in which power is supplied to main components of the information processing apparatus, and a state in which processing can be started without delay in response to an external input, or where some processing other than display processing is performed. It is in the state where it is. The save mode is a state in which power consumption is smaller than that in the normal mode, or a state in which a part of a member is protected. Such a save mode includes, for example, a state in which the power of some members is turned off, and a state in which a moving image is displayed on the display unit in order to prevent screen burn-in (screen save). Can be

In the information processing apparatus, the mode is switched according to its own driving state, thereby saving power or protecting members. That is, in the information processing apparatus, for example, when the external input is interrupted for a predetermined time or more, or when processing other than the display processing is not performed continuously for a predetermined time or more, the save mode is changed from the normal mode. Can be set to switch to
As a result, power waste due to idling and screen burn-in can be suppressed. Switching (returning) from the save mode to the normal mode is preferably performed when there is some external input in consideration of user's convenience.

Further, the information processing apparatus includes a display unit for displaying advertisement data, and a control unit for controlling the display unit to display the advertisement data.

Here, the advertisement data is data for display for the purpose of advertising a product / entertainment, soliciting a customer, and transmitting a message, and is created by an advertiser such as a company, a store, an administrative organization, or a foundation.・ It is provided. In the present information processing apparatus, the control unit is set to read such advertisement data from an internal storage device or input the information from the outside and display the advertisement data to a user using a display unit. .

In particular, in the present information processing apparatus, the control unit displays such advertisement data when the mode is switched. Thereby, the information processing apparatus can display the advertisement data very effectively to the user.

That is, in the information processing apparatus, when the work using the information processing apparatus, which has been suspended for a while, is resumed (when returning to the normal mode), During the operation of (i.e., when shifting to the save mode), the advertisement data can be displayed to the user.

[0017] Thus, the display frequency of the advertisement data can be increased as compared with the configuration in which the advertisement data is displayed at the time of connection to the Internet or the like. In particular, when returning from the save mode to the normal mode by user input,
The user will always be located in front of the information processing apparatus. Therefore, at this time, it is possible to reliably display the advertisement data to the user.

Further, the information processing apparatus preferably includes a communication unit for transmitting and receiving data to and from an external device. In this configuration, when displaying the advertisement data, the control unit controls the communication unit to acquire the advertisement data from an external server holding the advertisement data, and use the acquired advertisement data. It is preferable that the setting is made so as to display the advertisement data. Thus, the advertisement data can be displayed using the advertisement data obtained from the outside, so that it is not necessary to store the advertisement data in advance.
Therefore, when the advertisement data is not displayed, the storage device can be used for other processing.

In this configuration, it is preferable that the control unit is set so as to prevent (avoid) accumulation of the advertisement data whose display has been completed. Here, the display of the advertisement data is terminated because the predetermined display time set in the information processing apparatus or the transmission source of the advertisement data has elapsed and the display of the advertisement data has been stopped by a user's instruction. I can judge. In this configuration, unnecessary advertisement data that has been displayed is not stored, so that the capacity of the storage device for advertisement data can be reduced. Therefore, manufacturing and operating costs of the information processing device can be reduced.

Further, it is preferable that the control unit acquires and displays the advertisement data by a streaming process. Here, the streaming process is a process of displaying the advertisement data on the display unit while downloading the advertisement data from the outside. Thereby, the capacity of the storage device for the advertisement data can be further reduced.

Further, when the advertisement data is obtained from the outside, the information processing apparatus detects a retransmission instruction (an instruction by the user) for reacquiring the advertisement data transmitted from the server and once displayed on the display unit. It is preferable to include a retransmission instruction detection unit. Then, it is preferable that the control unit is set so as to reacquire the corresponding advertisement data from the server in response to the retransmission instruction. As a result, the user can reacquire the advertisement data as a material (or as a literary work).

The information processing apparatus further includes a frequency condition setting unit for setting a frequency condition for determining a display frequency of the advertisement data according to a user's instruction, and the control unit displays the advertisement data according to the frequency condition. Is preferably set to.

Here, the frequency condition is a condition for determining the display frequency of the advertisement data in response to the mode change. That is, by setting such a frequency condition, the user can display the advertisement data every time the mode is changed. Further, it is possible to set so that the advertisement data is not displayed until the mode change is performed a plurality of times.

Thus, when the user is not interested in the advertisement data or wants to execute another process using the information processing apparatus immediately, the display frequency of the advertisement data can be reduced. Therefore, user convenience can be improved.

It is preferable that the information processing apparatus further includes a display condition setting section for setting display conditions for designating at least one of the content of the advertisement data and the display method in accordance with a user's instruction. In this case, it is preferable that the control unit is set to display the advertisement data according to the display condition.

Here, the contents of the advertisement data refer to the contents (advertisement target) displayed in the advertisement data. The display method of the advertisement data means a display mode (how to combine a moving image, a still image, a sound, a text telop, a display position of the advertisement data on a display screen, etc.), a display time, and the like.

As a result, the user can select and display the advertisement data of the content of interest. In addition, the user can display the advertisement data in a display method desired by the user, such as displaying the advertisement data only with an image (audio). That is, the advertisement data desired by the user can be displayed, so that the advertisement effect can be enhanced.

Further, the information processing apparatus includes a stop instruction detecting unit for detecting a stop instruction of the display of the advertisement data by the user, and the control unit is set so as to stop the display of the advertisement data in response to the stop instruction. Is preferred. Accordingly, when the user is not interested in the advertisement data being displayed, or when the user wants to immediately execute another process using the information processing apparatus, the display of the advertisement data can be stopped. Therefore, user convenience can be improved.

The server of the present invention (this server)
Is for supplying advertisement data to the information processing apparatus from the outside. That is, the server is set to be communicable with the information processing apparatus, and stores an advertisement data in the advertisement data storage unit storing the advertisement data, and stores the advertisement data in the information processing apparatus in response to a request from the information processing apparatus. And an advertisement data transmission control unit that transmits the advertisement data.

By using such a server, it is possible to easily supply advertisement data to the information processing apparatus. In addition, by combining the information processing apparatus and the server in a communicable manner, it is possible to construct a network system that can effectively display advertisement data.

Preferably, the server includes a user information storage unit for storing user information relating to a user of the information processing apparatus. Then, it is preferable that the advertisement data transmission control unit is set so as to determine the advertisement data (at least one of the content of the advertisement data and the display method) to be transmitted to the information processing apparatus based on the user information.

The user information is information including at least one of personal information of a user and display history information of advertisement data for the information processing apparatus. Here, the personal information of the user refers to, for example, the nationality, age, gender, presence / absence of disability, etc. of a person who can be a user of the information processing device (a member of the home where the information processing device is installed). And the information that has been transmitted to the server in advance. Further, the personal information may include information on restrictions on advertising contents, information on used websites / contents, and the like defined between the user of the information processing apparatus and the administrator of the server. . Also,
The display history information is statistical information on advertisement data transmitted in the past from the information processing apparatus. This allows the server to provide the information processing device with advertisement data according to the user's preference of the information processing device, thereby improving the advertising effect.

When the information processing apparatus is set to display advertisement data based on display conditions,
It is preferable that the present server is set so that the advertisement data transmission control unit determines the advertisement data to be provided (transmitted) to the information processing device based on the display condition transmitted from the information processing device. Thereby, advertisement data display based on display conditions can be easily realized.

The server preferably has a function as a provider for connecting the information processing apparatus to an external network. In this case, the server calculates a total advertisement amount, which is the total amount of advertisement data displayed on the information processing device during the predetermined period, and sets a connection fee charged to the information processing device according to the total advertisement amount. It is more preferable to have a connection fee calculation unit for reducing the amount.

In this configuration, the user of the information processing apparatus needs to use the server as a provider.
It is set to pay the connection fee to the administrator of this server. In particular, in this configuration, the connection fee is reduced according to the total amount of the advertisement data displayed in the information processing apparatus (the total amount of the display time or the number of times of display). This allows the user to more actively display (refer to) the advertisement data, thereby further improving the advertising effect.

In this configuration, when there is advertisement data that cannot be completely displayed by the information processing apparatus, the connection fee calculation unit is set to delete the display amount of the advertisement data from the total advertisement amount. Is preferred.

At the time of displaying the advertisement data, the display of the advertisement data may not be completely performed due to the suspension of the display by the judgment of the user or the interruption of the data transmission due to the trouble of the network. Therefore, in the above configuration, the setting is made such that the amount of the advertisement data that could not be completely displayed is deleted from the total advertisement amount for which the connection fee is to be reduced. As a result, the advertising data can be reduced appropriately.

The advertisement data display method (present display method) according to the present invention is a method for displaying advertisement data in an information processing apparatus in which its own mode can be set to a normal mode or a save mode according to a driving state. And
When the mode of the information processing device is switched, an advertisement data display step of displaying advertisement data using the display unit of the information processing device is included. This display method is an advertisement data display method used in the above-described information processing apparatus. That is, in this display method,
When the mode is switched in the information processing apparatus, the advertisement data is displayed. Thus, the advertisement data can be displayed to the user very effectively.

That is, in the present display method, when the work using the information processing apparatus which has been suspended for a while is restarted, or when another work is performed in front of the information processing apparatus (to the save mode). At the time of the transition), the advertising data can be displayed to the user. Thereby, the display frequency of the advertisement data can be increased as compared with the configuration in which the advertisement data is displayed at the time of connection to the Internet or the like.

In particular, when returning from the save mode to the normal mode by a user's input, the user is always located in front of the information processing apparatus. Therefore, at this time, it is possible to reliably display the advertisement data to the user.

Further, the present display method includes an advertisement data acquiring step of acquiring advertisement data from an external server holding advertisement data by using a communication unit for transmitting and receiving data to and from an external device. Is preferred. And
It is preferable that the advertisement data display step is set to display the advertisement data using the advertisement data acquired in the advertisement data acquisition step. This allows you to display advertising data using externally obtained advertising data,
There is no need to store advertising data in advance. Therefore, when the advertisement data is not displayed, the storage device of the information processing device can be used for other processing. In this method, it is preferable that the acquisition and display of the advertisement data be performed using the above-described streaming processing.

The advertisement data transmitting method (the present transmitting method) of the present invention is an advertisement data transmitting method for transmitting the advertisement data to the present information processing apparatus, and in response to a request from the present information processing apparatus, It is characterized by including an advertisement data transmitting step of transmitting advertisement data to the information processing apparatus.

This transmission method is an advertisement data transmission method used in the server described above. By using this transmission method, it becomes possible to easily supply the advertisement data to the information processing apparatus.

Further, the recording medium on which the computer program for the advertisement data display processing of the present invention is recorded can set its own mode to the normal mode or the save mode according to the driving state. A computer-readable recording medium storing a computer program for advertisement data display processing for displaying an advertisement, wherein when the mode of the information processing apparatus is switched, display of advertisement data is performed by a display unit of the information processing apparatus. It is a recording medium on which a computer program for a characteristic advertisement data display process is recorded.

Further, the recording medium storing the computer program for displaying advertisement data according to the present invention can be set to the normal mode or the save mode according to the driving state. A recording medium that records a computer program for an advertisement data display process of displaying an advertisement on a computer, and when the mode of the information processing device is switched, using a communication unit that transmits and receives data to and from an external device, Gets ad data from an external server that holds the ad data,
According to another aspect of the present invention, there is provided a recording medium storing a computer program for an advertisement data display process, wherein the advertisement data is displayed by a display unit of the information processing device.

Further, the recording medium on which the computer program for performing the advertisement data transmitting process of the present invention is recorded has the computer program for performing the advertisement data transmitting process for transmitting the advertisement data to the information processing apparatus. A recording medium, which stores a computer program for an advertisement data transmission process characterized by transmitting advertisement data to the information processing device in response to a request from the information processing device.

By reading such a recording medium into a control device (arithmetic device) in a general information processing device such as a personal computer, the above-described advertisement data display method and advertisement data transmission method can be easily realized. it can.

[0048]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described. FIG. 2 is an explanatory diagram showing the configuration of the network system (this system) according to the present embodiment.

As shown in this figure, the present system is composed of a terminal device 11, a server 12, an advertisement server 13, and a backbone 14.

The terminal device 11 is a user (user) side information device (a personal computer, a workstation, a portable communication device (a mobile phone or the like), a mobile device, or the like), and is connected via a communication path T and an access point AP. Connected to the server 12 via a network. The terminal device 11 also has a function of displaying advertisement data (commercial data) transmitted from the server 12 of the present system (this function will be described later).

The server 12 is an information device on the provider (advertisement information provider) side, and is a relay device for realizing a connection between the backbone 14, which is another network out of the control of the server 12, and the terminal device 11. It is.
The server 12 also has a function of transmitting advertisement data to the terminal device 11 (this function will be described later).

The advertisement server 13 is a server for storing a large amount of advertisement data provided by an advertiser, and has a storage system including a large-capacity disk system.

In this system, these servers 1
2 and the advertisement server 13 are integrally configured. Therefore, hereinafter, the server 12 will be described as including the advertisement server 13.

The communication path T is a digital public communication line. In the present system, transmission and reception via the communication path T are normally performed using a data set (packet) having a fixed capacity.

Here, the configuration of the terminal device 11 will be described. FIG. 1 is an explanatory diagram showing the configuration of the terminal device 11 in the present system. As shown in FIG.
1 is an input unit 21, an input control unit 22, a basic control unit 23,
Display information control unit 24, display condition storage unit 25, display information temporary storage unit 26, display control unit 27, display unit 28, communication unit 2
9, a mode control unit 30 is provided.

The input unit 21 has a keyboard, a mouse, and a touch pad, and receives an instruction input by a user. The input control unit 22 is an interface for converting a user's instruction input to the input unit 21 into data in a predetermined format and transmitting the data to the basic control unit 23.

The basic control unit 23 controls all operations of the terminal equipment 11 and is a central part of the terminal equipment 11.
That is, the basic control unit 23 controls each member of the terminal device 11 in accordance with a user's instruction or setting, and performs predetermined processing such as display, calculation, storage, and mode change.

For example, the basic control unit 23
When the power of the terminal device 11 is turned on (shut down), the terminal device 11 executes a startup (end) routine to start up (shut down) the terminal device 11. Further, various memories (magnetic memory, optical memory,
It is set to control a magneto-optical memory or the like (all not shown), peripheral devices (not shown) attached to the terminal device 11, and control the execution of application software. In particular, the basic control unit 23 has a function of requesting the server 12 for advertisement data at a predetermined timing and displaying the advertisement data transmitted from the server 12.

The display condition storage unit 25 stores display conditions of advertisement data set by the user of the terminal device 11. The display conditions will be described later. The communication unit 29 is a communication interface for realizing data communication between the terminal device 11 and the outside via the communication path T.

The display unit 28 is a display screen provided with a speaker, and is a display device for displaying data created by the terminal device 11 and advertisement data transmitted from the server 12 to the user. .

The display control unit 27 converts data relating to display (display data) into a form that can be displayed on the display unit 28 and transmits the data to the display unit 28. The display information temporary storage unit 26 is a memory for temporarily storing display data.

The display information control unit 24 transmits and converts display data in accordance with an instruction from the basic control unit 23. That is, the display information control unit 24 includes the basic control unit 23
The data instructed to be displayed in is stored in the display information temporary storage unit 26 or another storage device (such as a hard disk; not shown).
From the display control unit 27.
The display information control unit 24 converts the data in a special format transmitted from the outside into a standard format in the terminal device 11, transmits the converted data to the display control unit 27 as display data, or temporarily stores the display information in the display information temporary storage unit 26. It also has a function of storing in a storage device such as. The display information control unit 24
Has a function of controlling the display of the advertisement data transmitted from the server 12.

The mode control unit 30 sets the terminal device 11 to one of the normal mode and the save mode according to the use state of the user and the driving state of the terminal device 11 itself. That is, the input (external input) to the input unit 21 and the communication unit 29 is interrupted for a predetermined time or more, and the terminal device 11
Is not performing processing other than the display processing, the mode control unit 30 sets the terminal device 11 to a save mode (power saving mode) in order to save power of the terminal device 11. Then, when any input (action) is performed on the input unit 21 during the save mode, the mode control unit 30 is set to return the terminal device 11 to the normal mode.

Here, the normal mode means that all members of the terminal device 11 are turned on, and normal (or all) processing is performed in response to an external input (user's instruction, etc.) without a standby time. An idling state in which the processing can be started without delay (a state in which the power is turned on and the processing is on standby), and a state in which some member other than the display processing is performing the processing. The save mode is a state where the power of the display unit is turned off and the rotation of the hard disk is stopped.

Next, the configuration of the server 12 will be described. FIG. 3 is an explanatory diagram illustrating the configuration of the server 12.
As shown in FIG.
Are the basic control unit 31, the external network control unit 32, L
AN control unit 33, advertisement data storage unit 34, advertisement data transmission unit 35, advertisement data temporary storage unit 36, and communication unit 37
It has.

The external network control unit 32 controls communication between the backbone 14 and the terminal equipment 11. The LAN control unit 33 connects the server 12 to a local network (LAN; not shown) in the facility where the server 12 is installed.

The basic control unit 31 controls all operations of the server 12 and is a central part of the server 12.
That is, the basic control unit 31 controls each member according to the instruction of the terminal device 11, and controls the backbone 14 and the terminal device 11.
Establish communication with the The basic control unit 31
Has a function of transmitting advertisement data to the terminal device 11 in response to an instruction (signal) from the terminal device 11.

The communication unit 29 includes the server 12 and the terminal device 1
1 is a communication interface for realizing data communication via the communication path T between the communication interface 1 and the communication interface T. The advertisement data storage unit 34 is a storage device for storing advertisement data, and corresponds to the advertisement server 13 shown in FIG. The advertisement data transmitting unit 35 reads out the advertisement data from the advertisement data storage unit 34 to create a signal D, and
For transmitting the information to the terminal device 11 via the. The advertisement data temporary storage unit 36 is a memory used for temporarily storing data when the advertisement data transmission unit 35 transmits the advertisement data to the communication unit 37.

Next, display of advertisement data in the present system will be described. In this system, as shown in FIG. 2, the server 12 outputs a signal D including advertisement data based on a signal S output from the terminal device 11. The terminal device 11 that has received the signal D is set to display the advertisement data using the display unit 28.

The advertisement data is data for display for the purpose of advertising a product / entertainment, soliciting a customer, and transmitting a message, and is a company or store that has contracted with the server 12 (an administrator of the server 12). , Administrative organizations, foundations and other advertisers. The advertisement data of the present system is composed of a moving image, a still image, a sound, a text telop, or a combination thereof. The advertisement data is displayed using an advertisement data window formed in the display unit 28.

In particular, in the terminal device 11, when the mode of the terminal device 11 is changed by the mode control unit 30, the signal SD is transmitted and received under certain conditions to display the advertisement data. Is set to In addition, the user inputs a stop instruction to the input unit 21 so that
You can stop displaying advertising data.

Here, a configuration for displaying advertisement data will be described. As shown in FIG.
The basic control unit 23 includes a frequency condition setting unit 41, a display condition setting unit 42, a stop instruction detection unit 43, and a retransmission instruction detection unit 44.

The frequency condition setting section 41 sets a condition (frequency condition) for determining the display frequency of the advertisement data with respect to the mode change in accordance with a user's instruction. That is,
By setting the frequency condition, the user can also display the advertisement data every time the mode is changed. Further, it is possible to set so that the advertisement data is not displayed until the mode change is performed a plurality of times.

The display condition setting section 42 is for setting conditions (display conditions) relating to the content and display method of the advertisement data, and storing them in the display condition storage section 25. Here, the display conditions are the content of the advertisement data (what kind of advertisement is related to the product), the display mode (combination of moving image, still image, voice, text telop, display of advertisement data on the display screen) Position), display time, etc., which are specified in advance by the user.

FIGS. 4A to 4C are explanatory diagrams showing examples of the display form of the advertisement data on the terminal device 11. FIG. In FIG. 4A, the advertisement data A composed of a still image is positioned on the display screen behind another display window. Also, in FIG. 4B, the advertisement data A
Is positioned in front of other display windows. Further, in FIG. 4C, the other display windows are deleted, and the advertisement data A is displayed on the entire display screen.

That is, in the terminal device 11, when the mode is changed by the mode control unit 30, the basic control unit 23 determines whether or not to display the advertisement data based on the frequency condition. Then, when it is determined that display is to be performed, the basic control unit 23 reads out the above display conditions from the display condition storage unit 25. Thereafter, a signal S including the display condition is created and set to be transmitted to the server 12.

The stop instruction detecting section 43 detects a display stop instruction input from the user to the input section 21 when the advertisement data is displayed on the terminal device 11. When the input of this instruction is detected, the stop instruction detecting unit 43 is set to instruct the basic control unit 23 to stop displaying the advertisement data.

Note that the stop instruction for the advertisement data display can be input by clicking the delete button provided at the end of the advertisement data window with the mouse of the input unit 21. The retransmission instruction detecting unit 44 will be described later.

As shown in FIG. 3, the basic control unit 31 of the server 12 includes an advertisement data setting unit 51, an advertisement charge calculation unit 52, a connection charge calculation unit 53, and a user information storage unit 54.

The user information storage unit 54 stores the terminal device 11
The information (user information) including the personal information of the user obtained in advance from the user and the display history information of the advertisement data for the terminal device 11 is stored.

The personal information of the user is, for example, the nationality, age, gender, presence or absence of disability, etc. of a person who can be a user of the terminal device 11 (a member of the home where the terminal device 11 is installed). , Information transmitted to the server 12 in advance. Also, this personal information includes
The information includes information on restrictions on advertisement contents, information on used websites / contents, and the like, which are determined between the user of the terminal device 11 and the administrator of the server 12. Please note that when this personal information is received by the user,
In addition, when a user uses the server 12, the information is updated as needed.

The display history information is statistical information on display conditions in the signal S transmitted from the terminal device 11 in the past, and is compiled by the advertisement data setting unit 51.

The advertisement data setting section 51 selects advertisement data from the advertisement data storage section 34 based on the display conditions included in the signal S, and sets (converts) the display mode and display time. . The selection of the content of the advertisement data and the setting of the display mode and the display time are performed in view of the above-mentioned user information within a range satisfying the display conditions.

That is, the advertisement data setting section 51 is set so as to determine these based on the user information when the advertisement content, the display mode and the display time cannot be specified only by the display conditions. Here, the decision (selection) based on the user information is, for example, when the user includes an elderly person, the user selects an advertisement related to travel or medical care, or when the user includes an infant, Or choosing ads for childcare products. Also, eyes (ears)
If you include users with disabilities,
It is also possible to select a form of only sound (image).

The advertisement data setting unit 51 transmits the contents, display mode, and display time of the advertisement data set as described above to the advertisement data transmission unit 35 described above.

The advertisement data transmitting section 35 reads out the advertisement data to be transmitted from the advertisement data storage section 34 in accordance with the information transmitted from the advertisement data setting section 51. Next, the advertisement data transmission unit 35 creates data (display method data) including the display mode and display time set in the advertisement data setting unit 51 to indicate the display method of the advertisement data to the terminal device 11. I do.

Then, the advertisement data transmitting unit 35 creates a signal D as shown in FIG. 5 from the read advertisement data and the display method data, and transmits the signal D via the communication unit 37 to the terminal device 11.
To be communicated to. As shown in this figure, the advertisement data is composed of moving image data (MPEG1,2, etc.), still image data (JPEG, etc.), and audio data (MPEG-A).
UDIO). Also, in the ad data,
Data including error check and system data, and a header used for data transmission / reception may be included. The functions of the advertisement fee calculation unit 52 and the connection fee calculation unit 53 will be described later.

As shown in FIG. 1, the display information control unit 24 of the terminal device 11 includes a display method determination unit 45 and a retransmission data control unit 46.

The display method determining section 45 analyzes the display method data included in the signal D transmitted from the server 12 and acquires the display method of the advertisement data.

Then, the display information control unit 24 converts the advertisement data so as to perform display according to the display method acquired by the display method determination unit 45, and transmits the advertisement data to the display control unit 27 as display data. ing.

In the present system, the transmission of advertisement data (sequential data) to the display control
This is performed using streaming processing. In this streaming process, the terminal device 11 displays the advertisement data while downloading it.

That is, the display information control unit 24 converts the signal D input from the communication unit 29 into the received portion (block).
It is set so that the display information is temporarily stored in the display information temporary storage unit 26 and analyzed and converted, and transmitted to the display control unit 27 for each part. At this time, the display information control unit 24
In some cases, the display information temporary storage unit 26 is used as a buffer for advertising data transmitted to the display control unit 27.
Further, the advertisement data transmitted to the display control unit 27 is sequentially discarded (deleted) after the display is completed.

Next, the operation of displaying advertisement data in the present system will be described. FIG. 6 is a flowchart showing this operation. As shown in FIG.
When the mode control unit 30 changes the mode of the terminal device 11 (S1), the basic control unit 23 temporarily stops the mode change operation by the mode control unit 30. Then, it is determined whether to display the advertisement data based on the frequency condition (S2). If it is determined that the display is not to be performed, the mode control unit 30 is controlled to change the mode (S12), and the process ends.

On the other hand, when it is determined that the advertisement data is to be displayed, the basic control unit 23 first determines the type of the current mode (mode before the change). If it is determined that the mode is the save mode, the basic control unit 23 controls the mode control unit 30 to execute the mode change (S4). As a result, the terminal device 11 always enters the normal mode when displaying the advertisement data.

Next, the basic control unit 23 creates a signal S including the display condition set by the display condition setting unit 42, and transmits the signal S to the server 12 (S5).

In response to the signal S, the basic control unit 31 of the server 12 controls the advertisement data setting unit 51 to set the content, display form, and display time of the advertisement data (S
6). Thereafter, the basic control unit 31 sets the advertisement data transmitting unit 3
5 to generate a signal D and transmit it to the terminal device 11 via the communication unit 37 (S7).

Receiving the signal D, the basic control unit 23 of the terminal device 11 transmits the signal D to the display information control unit 24 via the display information temporary storage unit 26. Display information control unit 2
4 controls the display method determination unit 45 to reverse the display method of the advertisement data. Then, it converts the advertisement data according to the display method and outputs it to the display control unit 27 as display data. Then, the display control unit 27 displays the advertisement data on the display unit 28 (S8).

Thereafter, when the display of the advertisement data is completed, or when the stop instruction detecting unit 43 detects the input of the stop instruction by the user (S9), the basic control unit 23 sends the advertisement data to the server 12. A signal (end signal, interruption signal) notifying that the display has been terminated or interrupted is output (S10).

Next, the basic control unit 23 determines whether the mode has been changed in S3 and S4 (S11). If the mode has already been changed, the process ends. On the other hand, if the mode has not been changed, the mode is controlled by controlling the mode control unit 30 to change the mode of the terminal device 11 (S12), and then the process ends.

As described above, the terminal device 11 allows the basic control unit 23 to switch the display information control unit 2 when the mode is switched.
4, the display information temporary storage unit 26, the display control unit 27, the display unit 28, and the like are controlled to display the advertisement data. Thus, the terminal device 11 can display the advertisement data to the user very effectively.

That is, the terminal device 11 resumes the operation using the terminal device 11 which has been suspended for a while (when returning to the normal mode), or performs another operation in front of the terminal device 11. When the user is in the process (at the time of shifting to the save mode), the advertisement data can be displayed to the user.

Thus, the display frequency of the advertisement data can be increased as compared with the configuration in which the advertisement data is displayed at the time of connection to the Internet or the like. In particular, when returning from the save mode to the normal mode by user input,
The user will always be located in front of the terminal device 11. Therefore, at this time, it is possible to reliably display the advertisement data to the user.

The terminal device 11 includes a communication unit 29 for transmitting and receiving data to and from an external device. Then, when displaying the advertisement data, the basic control unit 23 controls the communication unit 29 to acquire the advertisement data from the server 12 holding the advertisement data, and use the acquired advertisement data to execute the advertisement data. Is set to be displayed. Thereby, the advertisement data can be displayed using the advertisement data obtained from the outside, so that it is not necessary to previously store the advertisement data in the storage device in the terminal device 11. Therefore, when the advertisement data is not displayed, the storage device can be used for other processing.

In the terminal device 11, the basic control unit 23
Is set so that the acquisition and display of advertisement data are performed by streaming processing. Thus, the capacity of the storage device (the display information temporary storage unit 26) for storing the advertisement data can be reduced, so that the manufacturing and operating costs of the terminal device 11 can be reduced.

The basic control unit 23 of the terminal device 11
A frequency condition setting unit 41 is provided for setting a frequency condition that determines the display frequency of the advertisement data according to a user's instruction.
The basic control unit 23 is set to display the advertisement data according to the frequency condition.

Thus, when the user is not interested in the advertisement data or wants to execute another process using the terminal device 11 immediately, the display frequency of the advertisement data can be reduced. Therefore, user convenience can be improved.

The basic control unit 23 of the terminal device 11
A frequency condition setting unit 41 is provided for setting display conditions for designating at least one of the content of the advertisement data and the display method in accordance with a user instruction.
Then, the basic control unit 23 is set to display the advertisement data according to the display condition.

As a result, the user can select and display the advertisement data of the content of interest. In addition, the user can display the advertisement data in a display method desired by the user, such as displaying the advertisement data only with an image (audio). That is, the advertisement data desired by the user can be displayed, so that the advertisement effect can be enhanced.

The basic control unit 23 of the terminal device 11
A stop instruction detecting unit 43 for detecting a stop instruction of the advertisement data display by the user is provided. And the basic control unit 2
3 is set to stop displaying the advertisement data in response to the stop instruction.

Thus, the user can stop displaying the advertisement data when the user is not interested in the displayed advertisement data or wants to execute another process using the terminal device 11 immediately. Therefore, user convenience can be improved.

The server 12 in the present system
Is for supplying advertisement data to the terminal device 11 from the outside. That is, the server 12 stores the terminal device 1
1, an advertisement data storage unit 34 that stores advertisement data, an advertisement data transmission unit 35 that transmits advertisement data to the terminal device 11 in response to a request from the terminal device 11, and a basic device. The configuration includes a control unit 31. By using such a server 12, it becomes possible to easily supply the advertisement data to the terminal device 11.

In this system, the server 12
The advertisement data is set to be distributed to all terminal devices 11 connected to the communication path T. This allows
General unspecified number of users (users of terminal equipment 11)
Can be displayed as an advertisement.

The basic control unit 31 of the server 12
A user information storage unit 54 that stores user information about the user of the terminal device 11 is provided. And
The advertisement data setting unit 51 is set to determine the advertisement data (at least one of the content and display method of the advertisement data) to be transmitted to the terminal device 11 based on the display condition and the user information transmitted from the terminal device 11. Have been.

As a result, the server 12 communicates with the terminal device 1
Advertisement data according to one user's preference
, So that the advertising effect can be improved.

Here, the advertisement fee calculation unit 52 shown in FIG. 3 will be described. The advertisement fee calculation unit 52 calculates statistics of advertisement data display on the terminal device 11 and calculates an advertisement fee according to the result. That is, the advertisement fee calculation unit 52 creates display result information by summarizing the display form and the display time of the advertisement data displayed on the terminal device 11 within a predetermined period (yearly, monthly, weekly, etc.), and based on this. Advertisement fee is calculated.

The display time used for this calculation is the actual display time on the terminal device 11, that is, from the time when the server 12 transmits the signal D to the terminal device 1
1 is set to use the time until the end / interrupt signal is transmitted. The billing of the advertisement fee to the advertiser is performed by the LAN control unit 33 or the external network
Via the basic control unit 31.

Further, the connection fee calculation unit 53 determines a connection fee (which may include a communication fee) for the user of the terminal device 11 based on the display result information created by the advertisement fee calculation unit 52. belongs to.

That is, in the present system, the terminal equipment 11
Are set to pay a connection fee (communication fee) to an administrator of the server 12 in order to use the server 12 as a provider for connecting to the backbone 14. In the present system, the connection fee calculation unit 53 is set so as to reduce the connection fee in accordance with the display mode and display time (display result information) of the advertisement data displayed on the terminal device 11.

That is, the connection fee calculation unit 53 sets the total display time of a moving image to Tv, the total display time of a still image to Ts, the total display time of audio to Tsp, Let Tt be the total display time of the text telop. Further, the respective weighting factors are Wv, Ws,
Wsp and Wt.

Then, the connection fee calculating unit 53 calculates an inner product value obtained by multiplying the total display time by the weighting factor, that is, T = Wv · Tv + Ws · Ts + Wsp · Tsp + Wt · Tt (1) As a result, when T is equal to or greater than a predetermined threshold value Tth0 (T ≧ Tth0), it is determined that the advertisement data has been effectively displayed, and a fixed amount is reduced from the connection fee.

The connection charge calculation unit 53 calculates Tv, Ts,
Each value of Tsp and Tt is a predetermined threshold value Tth
Also when v, Tths, Tthsp, and Ttht or more, similar to the above, it is determined that the advertisement data has been effectively displayed, and the setting is made so that a fixed amount is reduced from the connection fee. In this case, Tv, Ts, Ts
This means that the above equation (1) is calculated by setting the weighting factor by which one of p and Tt is multiplied to 1 and the other weighting factor to 0.

In this system, the server 12
Because we are designed to reduce such connection fees,
Users will be able to display (refer to) advertising data more aggressively. Thereby, the advertising effect can be improved.

Next, the retransmission instruction detecting unit 44 included in the basic control unit 23 of the terminal device 11 shown in FIG. 1 will be described.

In this system, the user of the terminal device 11 can request the server 12 to redisplay the advertisement data once displayed.
The retransmission instruction detecting unit 44 detects a redisplay instruction (retransmission instruction) from the user and transmits the instruction to the basic control unit 23. The retransmission instruction can be input by clicking the retransmission button displayed in the advertisement data window with the mouse while the advertisement data to be retransmitted is displayed.

Upon receiving the resend instruction, the basic control unit 23 outputs a signal (resend request signal) to the server 12 requesting resending of the relevant advertisement data after outputting the interruption / end signal, and the communication unit 29. To the server 12 via Then, the basic control unit 31 of the server 12 regenerates the signal D including the relevant advertisement data based on the signal, and transmits the signal D to the terminal device 11. This allows the user to re-acquire the advertisement data as a material (or as a literary work).

In the present embodiment, the terminal device 11
However, when the mode is changed, the advertisement data stored in the server 12 is acquired and displayed. However, the present invention is not limited to this, and advertisement data stored inside the terminal device 11 may be displayed. Thereby, cost and time required for communication between the terminal device 11 and the server 12 can be saved. In this case, the basic control unit 23
Controls the display information control unit 24 to convert the advertisement data so that the advertisement data can be displayed based on the display conditions.

In the present embodiment, the terminal device 11
However, when returning from the normal mode to the save mode, and
It is stated that advertisement data is displayed at the time of transition from the save mode to the normal mode. However, the present invention is not limited to this, and the advertisement data may be set to be displayed either when returning from the normal mode to the save mode or when shifting from the save mode to the normal mode.

It is preferable that the basic control unit 23 also monitors the activation and termination of the terminal device 11. Then, when the terminal device 11 is activated / terminated, the advertisement data may be displayed. Further, it is preferable that the basic control unit 23 can set the size of the display window in the advertisement data and the positional relationship between this window and windows of other applications.

In the present embodiment, the normal mode is
It is assumed that all members of the terminal device 11 are powered on, and an idle state in which normal processing can be started without delay in response to an external input without a standby time, or a state in which processing other than display processing is being performed. I have. Also, the save mode is described as a state in which the power of the display unit is turned off and the rotation of the hard disk is stopped.

However, the normal mode and the save mode in the terminal device 11 are not limited to the above-mentioned states. For example, the normal mode may be set to a state where the main members (the basic control unit 23, the display information control unit 24, and the like) of the terminal device 11 are powered on. Further, the save mode may be set to a state in which the power of members (such as the hard disk, the screen, and the CPU (the basic control unit 23, the display information control unit 24, and the like)) having large power consumption is turned off. Also, a part of a member (a screen of the display unit 28, etc.)
May be protected.

The save mode may be set to any state as long as the power consumption is smaller than that in the normal mode, or a state in which a part of the members is protected. Alternatively, the operation clock of the CPU may be reduced.

When the screen is to be protected in the save mode, the mode controller 30 informs the display information controller 24 that the screen save mode is set. In response to this, the display information control unit 24 reads out the moving image data stored in the hard disk, transmits it to the display control unit 27 as display data, and causes the display unit 28 to display it.

In this embodiment, the mode control unit 3
0 indicates that the terminal device 11 is set to one of the normal mode and the save mode according to the use state of the user and the drive state of the user. However,
The present invention is not limited to this, and the mode control unit 30 may be able to set the terminal device 11 to another mode other than these.

In the present embodiment, the basic control unit 23 of the terminal device 11 acquires and displays advertisement data by streaming processing. However, the present invention is not limited to this, and the acquisition and display processing of the advertisement data by the basic control unit 23 may be of any kind.

However, it is preferable that this process is a process for preventing (avoiding) saving of the advertisement data whose display has been completed. For example, it is preferable that the basic control unit 23 be set so as to temporarily store the advertisement data in the display information temporary storage unit 26 or the hard disk and then discard it after the display is completed. As a result, unnecessary storage of the advertisement data can be prevented, and the capacity of the display information temporary storage unit 26 can be reduced.

In the present embodiment, the charge reduction calculator 5
No. 3 sets a reduction fee based on the display time of the advertisement data using Expression (1). However, the present invention is not limited to this, and the reduction fee calculating unit 53 may be set to calculate the reduction fee based on the number of times the advertisement data is displayed.
With this setting, the reduction fee can be calculated based on the frequency of displaying the advertisement data within the predetermined period. Also,
With this configuration, if there is advertisement data that could not be completely displayed (until the end) on the terminal device 11, the effect of the advertisement is considered to be insufficient. For this reason, it is preferable to set so that the display of the advertisement data is not included in the display count.

[0137] Further, the charge reduction calculator 53 may be set so as to calculate the charge reduction according to the content of the advertisement data.
Further, when advertisement data is performed for a certain period of time (or a certain number of times) or more, the reduced fee may be set to a fixed amount.

In the present embodiment, the user of the terminal device 11 can redisplay desired advertisement data by inputting a retransmission instruction. Here, in the present system, when displaying the advertisement data in response to the retransmission instruction, the user of the terminal device 11
It is also possible to set so that a fee for displaying the advertisement data is charged (a connection fee is charged for redisplaying the advertisement data).

[0139] In this case, it is preferable to include a storage prohibition signal (a signal that hinders the storage of the advertisement data) in the advertisement data that is normally displayed regardless of the retransmission instruction. In this case, the user of the terminal device 11 needs to output a retransmission instruction and pay a fee in order to store desired advertisement data in the terminal device 11.

Further, the retransmission processing of the advertisement data may be performed using the retransmission data control unit 46 shown in FIG. When the user instructs retransmission of the advertisement data, the retransmission data control unit 46 first causes the user to select whether to display the retransmitted advertisement data or save the advertisement data in the terminal device 11. Then, it is set so as to execute a process according to the selection result.

Note that this processing is to convert general data to WW data.
This is the same as the processing when downloading from a W (World Wide Web) site (processing performed by a general browser).

The retransmission data control section 46 is set so that the advertisement data can be stored in an area (a folder, a desktop, or the like) desired by the user on the hard disk.

The retransmission data control unit 46 displays the necessary memory capacity to be secured on the display unit 28 in advance when reacquiring data that tends to increase in capacity such as video data and audio data. You can also. In addition, if the retransmission of the advertisement data is to be charged, the advertisement data storage unit 34 can also display the fee.

The contents of the advertisement data are stored in the server 12.
(Advertisement providing side) may be changed as needed. Therefore, in response to the retransmission instruction, the retransmission data control unit 46 includes, for example, an instruction for requesting the latest one (the latest version of advertisement data) of the selected advertisement data in the retransmission request signal. Is also good. In this case, in the server 12, in response to the retransmission request signal, the advertisement data setting unit 51 picks up the latest version of the advertisement data transmitted to the terminal device 11 and transmits it to the terminal device 11.

In the present system, the communication path T is a digital public communication line. However, the present invention is not limited to this, and the communication path T may be configured by any of a public line (analog, digital, wireless, wired), satellite communication, CATV, dedicated line, and mobile communication. Further, a part of a network may be used as the communication path T. Further, the Internet can be used as the communication path T. In this case, the server 12 can display an advertisement to a general unspecified number of users in the terminal device 11 accessing (connecting) to the server 12 via the Internet.

In this embodiment, the server 12 and the advertisement server 13 are integrally formed, and the advertisement server 13 is included in the server 12.
However, the present invention is not limited to this, and it is also possible to execute all the processes only by the server 12 that does not include the advertisement server 13. However, using the advertisement server 13 has an advantage that the load on the server 12 can be reduced.

The display information control unit 24 converts the advertisement data based on the display method data included in the signal D. However, the present invention is not limited to this, and the display information control unit 24 may display the advertisement data using a browser including a plug-in. The browser is
This is software that controls the display of moving images, still images, texts, sounds, etc., and can display advertisement data based on display method data using plug-ins. Also,
It can be said that the display frequency of the advertisement data on the terminal device 11 is a ratio of the number of times of mode change and the number of times of display of advertisement data.

In the present embodiment, the request / display processing of advertisement data (generation / output of signal S, analysis of signal D, conversion of advertisement data, etc.) in terminal device 11 is performed by basic control unit 23, display information This is performed under the control of the control unit 24. In addition, the setting and transmission processing of the advertisement data in the server 12 is performed under the control of the basic control unit 31 and the advertisement data transmission unit 35.

However, the present invention is not limited to this. The information processing device capable of recording a program for performing these processes on a recording medium and reading out the program is provided by the basic control unit 23, the display information control unit 24, and the basic control unit. It may be used instead of the section 31 and the advertisement data transmitting section 35.

In this configuration, the arithmetic unit (DSP, CPU, MPU, etc.) of the information arithmetic unit reads out the program recorded on the recording medium, requests / displays advertisement data, and sets / transmits advertisement data. Execute the process. Therefore, it can be said that the program itself realizes the request / display processing of the advertisement data of the terminal device 11 and the setting / transmission processing of the advertisement data in the server 12.

Here, as the above-mentioned information processing device, in addition to a general computer (workstation or personal computer), a function expansion board or a function expansion unit mounted on the computer can be used.

The above-mentioned program is a program code (executable program, intermediate code program, source program, etc.) of software for realizing image processing. This program may be used alone or in combination with another program (such as an OS). This program is read from a recording medium and then read from a memory (RAM
Etc.), and then read out and executed again.

The recording medium on which the program is recorded may be one which can be easily separated from the information processing device.
It may be fixed (attached) to the device. Further, the external storage device may be connected to the device.

Examples of such a recording medium include a magnetic tape such as a video tape and a cassette tape, a magnetic disk such as a floppy (registered trademark) disk and a hard disk, and a C disk.
Optical disks (magneto-optical disks) such as D-ROM, MO, MD, DVD, and CD-R; memory cards such as IC cards and optical cards; mask ROMs, EPROMs, and EEPROMs
M, a semiconductor memory such as a flash ROM or the like can be applied.

Further, a recording medium connected to the information processing device via a network (intranet, Internet, etc.) may be used. In this case, the information processing device acquires the program by downloading via a network. That is, the above program is connected to a network (wired or wireless line)
Alternatively, the program may be obtained via a transmission medium (a medium that dynamically stores a program). It is preferable that the program for performing the download is stored in the device in advance.

The information processing apparatus of the present invention (terminal equipment 1
1) changing a mode of the device to one of a normal mode and a save mode according to a driving state of the device, a display portion for displaying advertisement data, and It can also be expressed as a configuration including a control unit that controls the display unit to display the advertisement data.

The information processing apparatus (terminal equipment 1) of the present invention
A) a display unit for displaying advertisement data in an information processing apparatus which sets its own mode to one of a normal mode and a save mode according to a driving state; It can also be expressed as a configuration including a control unit that controls the display unit at the time of switching and displays the advertisement data.

Further, the information network system disclosed in Japanese Patent Application Laid-Open No. H11-3072 enables advertisement information to be displayed during a waiting time when connecting to the Internet using an Internet service provider, thereby effectively reducing the waiting time. It is something that can be used. Further, the system disclosed in Japanese Patent Application Laid-Open No. H10-254966 allows a user to constantly view the latest content data by downloading and displaying a specific type of content data having the latest content sequentially from an electronic network. Things.

In the technique disclosed in the above publication, since the advertisement information stored locally in the information terminal is displayed, a storage unit is required in the information terminal, which increases costs. Further, the present invention is different from the prior art in which the advertisement information is provided in the "waiting time generated before accessing the WWW page on the Internet" described in the prior art, and the "operation of the information terminal for a while is not performed". When returning from a non-operation state (for example, when the screen saver is activated or in the power save mode) or when it is detected that the apparatus enters a state where no operation is performed for a while ”. In particular, when the information terminal is constantly connected to the Internet, in addition to the case described in the related art, in the case shown in the present invention, when the advertisement data is displayed, the user of the information terminal can view the advertisement. Nature,
More broadcast effects can be expected.

The technique disclosed in Japanese Patent Application Laid-Open No. 10-149328 has a function of displaying a message on a screen saver on a single computer and a function of transmitting a message on a LAN. A screen saver function and a message transmission function are provided simultaneously, and a system for collectively managing message data and screen saver display data on a computer network is provided. It should be noted that the advertisement data in the present invention displays the advertisement data at the timing of switching the screen saver, and does not acquire the screen saver itself from the network.

The technique disclosed in Japanese Patent Application Laid-Open No. 10-149328 relates to data distribution via a LAN. On the other hand, the present invention is applied to LANs such as the Internet.
Related to networks beyond the category. In addition, in the case of use in a LAN, the purpose is naturally limited, and from this point also, the technology of the above publication is different from the present invention that provides a mechanism that can advertise to a general unspecified number of people. is there. Further, according to the technique disclosed in this publication, only data of a screen saver or a message is distributed from a server, and video and audio data cannot be distributed.

Further, the system of the present invention may be constituted by a terminal device (information device) 11 on the user side, a server (information device) 12 on the advertisement information provider side connected to the network, and a communication path therebetween. Also, the result S (signal S) obtained by monitoring a change in the state occurring in the terminal device 11 is as follows:
Via a communication channel, the information may be sent to a server 12 on the side of an advertisement information provider such as a provider via a so-called access point.

The server 12 determines the type and display method of the advertisement data based on the signal S while considering the history and the information on the user side. -You may transmit via an access point. In this system, when exchanging information via the Internet, the signal S or the signal D is used.
Is preferably performed using a data set of a fixed capacity called a packet.

In general, the OS can automatically enter the power saving mode if the operation is interrupted for a long time to save power. That is, unless some action takes place on the information device again, C
Measures such as turning off the RT and HDD can be taken. Also, when the OS is started and when it is terminated, it is monitored by the OS and the like. The display size of the display window and the positional relationship with the windows of other applications can be monitored and set. The monitoring of the window state described in the present case can be performed by the basic software OS in an information device such as a personal computer.

The basic control unit 23 of the terminal device 11
From the ON / OFF information of the terminal device 11, the device executes a device startup routine and a termination routine, controls various memories such as a magnetic memory, an optical memory, and a magneto-optical memory, controls peripheral devices, performs calculations, and controls execution of various software. So-called O
S part may be included. Also, the input control unit 22
(Input detection unit) interprets and executes the input information obtained from the input unit. If there is no change in the input information for a certain period of time such as 5 minutes or 10 minutes, it is determined that the input information has been interrupted, and the interrupt mode is entered. Alternatively, mode control and monitoring may be performed, such as entering a power save mode.

A mode monitor for monitoring the mode of the terminal device 11 may be provided in the basic control unit 23 of the terminal device 11. If the mode monitor unit has set the user to reduce the frequency of advertisement output, the information is sent to the display information control unit 24 and sent to the server 12 by the signal S. Is also good.

The display information control section 24 may control the display information based on the mode information obtained from the basic control section 23. In this case, the display information control unit 24 drives the screen saver when it is determined from the information from the basic control unit 23 that the suspension mode (screen save mode) has been entered, and the display image information stored in the hard disk is displayed. , And sends it to the display control unit. Further, the display information control unit 24 may convert information such as an image in a specific format into display data and store the display data in the display information temporary storage unit (image / audio temporary storage unit) 26.

When the terminal device 11 displays advertisement information at the time of entering the save mode (or the interruption mode), the user may use the terminal device 11 in the past (several users may use the terminal device 11). ), The date and time at that time, and various other information of the user that is separately known, or the like may be stored in advance, and a part or all of the information may be transmitted as a signal S to the communication control unit.

The signal D of the advertisement data (advertisement information) transmitted from the server 12 via the communication unit (communication control unit) 29 via a network such as the Internet includes information on how to display and the advertisement data. It may be. In this case, in the terminal device 11, the advertisement data is converted into display data according to the format of the advertisement data, and is sent to the display control unit 27.

The display control unit 27 converts display information of various display components such as display of various windows to be displayed, icons, menus, and toolbars into display data on the display unit 28 and transmits the display data to the display unit 28. It may be set to send (write to the display memory). The display image information obtained from the display information control unit 24 may be converted into display data based on information on how to display and sent to the display unit.

The terminal device 11 that has received the signal D
May take a display state in accordance with the information on the display method included in the signal D, and perform display in accordance with the content of the image, text, audio, video or the like included in the signal D. In addition, the so-called browser is software that controls these displays, and according to the information sent by the so-called plug-in according to the style of expression as well as the difference in expression methods such as images and sounds. Can be displayed in style.

In the server 12 or the advertisement server 13, user information separately obtained on the provider side at the time of contract or the like, for example, information such as restriction information on advertisement contents, information on family structure, used websites and contents, and signals S The output timing and output contents may be determined based on the output timing.

Further, the advertisement server 13 may be connected to another server or the like via a LAN, and exchange the above-mentioned user information, advertisement data, billing data (for a reduced amount, etc.) and the like. Although the advertisement data is often connected to a storage system including a large-capacity disk system, the advertisement server 13 may have a built-in storage system.

The basic control unit 3 in the server 12
In 1, the control of the advertisement data exchanged via the LAN may be performed, and the calculation of the reduction fee and the content of the advertisement output may be determined from the user information and the like. As the user information, information obtained at the time of contract, information obtained separately from the usage history, and the user information of the signal S are used. Further, these pieces of user information may be stored in the user information storage section of the basic control section 23 and updated each time.

Thus, for example, when the elderly are included in the family structure, travel and medical advertisements are output at a relatively large number of times, and when the children include infants, advertisements such as childcare goods are output. You can control many things. In addition, the user information is updated with information such as a change in the family structure, information obtained from the signal S, information over time, or the like.

The server 12 may obtain the history information and the accumulated information of the advertisement output from the signal S.
In this configuration, the advertisement output is only a still image, an audio advertisement is included, there are many video advertisements with audio, only text-based text such as telop, Because you can see the degree of output,
The reduction fee can be calculated based on this frequency distribution. There is a method of calculating the reduction fee based on the breakdown, but the reduction method is determined in various ways, such as reducing the fixed amount if the output exceeds a certain amount.

For example, assuming that the total time per month that a video advertisement is output and played is Tv, Ts is a still image advertisement, Tsp is a voice advertisement, and Tt is a text telop, and weighting factors are as follows. Calculate the inner product value obtained by multiplying,
T = Wv · Tv + Ws · Ts + Wsp · Tsp + Wt ·
Tt, and if T ≧ Tth0, the advertisement may be effectively executed and a fixed amount may be reduced from the connection fee or the communication fee.

The calculation method is not limited to one. For example, if Ts ≧ Tths, it is assumed that the advertisement has been executed effectively, and the same fixed amount as described above is reduced from the connection charge or the communication charge. You may. This means that the weighting factor is W
This means that s = 1 and other weighting factors are set to 0.

Also, the calculation can be performed using the number of outputs instead of the time. This is calculated based on the frequency distribution. Further, when the user requests retransmission of the advertisement output, charging can be performed based on the contract.

When it is necessary to feed back the frequency distribution as an index of the advertising effect for the advertiser (advertising source), it is necessary to constantly update the frequency distribution data. You can also pause the update after doing Also, how much the advertisement is output, such as the frequency distribution described above, can be used as a material for billing the advertisement to the advertisement source, so the data is exchanged with a server for another advertisement source via the LAN. ,
When the advertisement fee processing is performed by the server 12 or the advertisement server 13, the basic control unit 31 (advertisement data setting unit 51) of the server 12 can also use the calculation for calculation.

When the user frequently enters a break,
For example, when the time interval of the state where there is no input to determine that the operation has been interrupted is set to a short time, or when the input is performed only occasionally, the interruption detection (change from the normal mode to the save mode) is performed. It happens frequently. In such a case, the advertisement data setting unit 51 can reduce the output of the data, stop the data, change the output to a voice advertisement, a telop advertisement, or the like, or devise the output within a range based on a contract with the user. .

In the display control unit 27 of the terminal device 11, in order to provide the advertisement data to the user via the communication unit 29, a timing process such as a streaming process of the sequential data or a synchronization with the audio in the video is performed. To make the form of data that can be communicated,
9 may be sent.

In the terminal device 11, while a display based on the signal D is being performed, a keyboard input, a new input from a mouse, or the like, or in the case of an information device with a tablet, a touch sensor input For example, when any input or change to the information device A is detected, the display based on the signal D may be ended. At this time, the display may return to the state before the display based on the signal D is started.

Further, a commercial display based on the signal D in the terminal device 11 is displayed by the user.
May be executed only while the operation of the terminal device 11 is interrupted, or in a state where the terminal device 11 must wait due to processing. Also, FIGS. 4B and 4C can be said to show the case where the advertisement data is buried in various windows as shown in FIG.

The display method data in the signal D shown in FIG. 5 may include data indicating repetition of presentation, a display position, and a display method. Similarly, the advertisement data includes a video (MPEG1 / 2), a still image (JPEG, etc.),
An error check such as audio (MPEG-AUDIO or the like) or a header including data including system data and a header may be included.

[0186] Further, the object of the present invention is to connect to a network when an information device is returned from a state in which it has not been operated for a while, such as when returning from a screen saver or starting up from a power save mode. Another object of the present invention is to provide an information network advertisement system, characterized by displaying advertisement data from an advertisement server on an information device.

In the terminal device 11, the mode control unit 3
0 is the terminal device 11 according to the driving state of the terminal device 11.
May be set to at least one of the normal mode and the save mode.

The process of acquiring and displaying advertisement data in the terminal device 11 is not limited to the streaming process.
Any process may be used. Further, it is preferable that this processing is set so that the advertisement data is not stored in a reusable form. Also, when handling still image or text advertisement data, it may be set to perform other processing instead of the streaming processing.

Also, in the present embodiment, the streaming processing is shown as an example for preventing the advertisement data from being stored in a reusable form. Therefore, when something difficult to handle in the streaming process, such as a still image or text, is displayed, another process that does not store the advertisement data in a reusable form may be performed.

[0190] Further, when the user issues a resend request for browsing / listening to output an advertisement, the resend data control unit 46 of the terminal device 11 shown in FIG. To execute the selected file processing. When the user's retransmission instruction is obtained from the retransmission instruction detecting unit 44, the retransmission data control unit 46 generally selects whether to store or output the file in the same manner as when downloading a file from the web. Alternatively, it may be set so as to execute a process selected by the user (this is a file process performed by a general browser).

Further, the contents of the advertisement data may be different each time depending on the intention of the advertisement providing side (server 12, advertisement server 13), and even if the user wants to see it again, the contents may change in the next stage. Further, there are cases where it is desired to store and store advertisement data, and there are also cases where it is desired to provide advertisement data again for the purpose of storage. Retransmission data control unit 46
In response to the retransmission instruction detection result, for example, the most recent advertisement content retransmission request may be made by transmitting the signal S. In this case, on the server 12 side, in response to the advertisement retransmission request by the signal S, the advertisement data setting unit 51
In, the latest advertisement data of the corresponding user is picked up and transmission processing is performed. When the advertisement data is stored on the user side (terminal device 11), the advertisement fee calculation unit 52 can perform a charging process so that the advertisement data is treated as a charging target. In addition, depending on the advertiser's intention and contract conditions of the resent advertisement, the advertisement providing side may select whether the advertisement is free, paid, or reduced.

Further, the present invention can be expressed as the following first to fifth information network advertisement systems, first information network advertisement methods, and first recording media. That is, the first information network advertising system includes a computer network that can be connected to the Internet, an information terminal that is connected to an Internet server of the computer network that can always be connected to the Internet, and an advertisement server that provides advertisement information. Detecting that the information terminal has returned from a state in which the information terminal has not been operated for a while (for example, when a screen saver is activated or in a power save mode), the advertisement server sends advertisement data (display). Data or audio data) is output to the information terminal without being temporarily stored in the information terminal.

[0193] Although the use of providing advertisement information to the user of the information equipment is large, the advertisement is not provided at all times but is provided when returning from the center (when returning). Thus, the possibility that the user of the information terminal browses the advertisement can be further increased, and the broadcasting effect can be expected. Further, by outputting the advertisement information without temporarily storing it in the information terminal, it is not necessary to have an extra storage device such as a hard disk in the information terminal, and the cost of the information terminal can be reduced.

Further, the second information network advertisement system is the first information network advertisement system,
A user of the information terminal can set whether or not to output the advertisement data. When outputting the advertisement data, a usage fee (provider) of an Internet server of the computer network is used. ).

The one-sided output of the advertisement data is as follows.
Although it is difficult to approve, if the user approves the output of the advertisement data and the connection fee is reduced, the user can convince and enjoy the advertisement data.

The third information network advertisement system is similar to the second information network advertisement system,
In the setting of whether or not to output the advertisement data, it is possible for the user to further perform a setting for thinning out the output of the advertisement data (for example, display the advertisement data only once every n times when returning). There is a certain configuration.

When the advertisement data is always displayed when returning from the middle seat, a case may be considered in which the user feels troublesome. For example, a setting is made such that the advertisement data is displayed only once every n times when returning. By doing so, the user can be more convinced and enjoy the advertisement data.

Further, the fourth information network advertisement system according to the second or third information network advertisement system, wherein, in the Internet server of the computer network, for each user of each Internet server, the output time of the advertisement data; Advertisement data output information storage means for storing at least one of the number of output times and output contents, wherein the reduced charge of the usage fee of the Internet server of the computer network is based on the contents stored in the advertisement data output information storage means. It is a configuration that is determined by This makes it possible to reduce the usage fee of the Internet server in accordance with the amount of advertisement provided to the user.

Further, the fifth information network advertisement system is similar to the fourth information network advertisement system,
In the advertisement data output storage unit, when the user interrupts the display of the advertisement data being output at the time of use, the target advertisement data is not counted as output information. If the interruption is made, the advertising effect on the user is insufficient, so that it is not counted as output information, so that the use fee of the Internet server of the computer network is not wasted. Becomes possible.

The first information network advertisement method is an information network advertisement method in any of the first to fifth information network advertisement systems described above. Further, the first recording medium describes a program for executing the first information network advertising method.

[0201]

As described above, the information processing apparatus of the present invention (this information processing apparatus) can set its own mode to the normal mode or the save mode according to the driving state. The apparatus includes a display unit for displaying advertisement data, and a control unit for controlling the display unit when the mode is switched to display the advertisement data. In the present information processing apparatus, the control unit displays the advertisement data when the mode is switched. Thereby, the information processing apparatus can display the advertisement data very effectively to the user.

That is, in the present information processing apparatus, when resuming the work using the present information processing apparatus which has been suspended for a while (when returning to the normal mode), During the operation of (i.e., when shifting to the save mode), the advertisement data can be displayed to the user.

[0203] Thus, the display frequency of the advertisement data can be increased as compared with the configuration in which the advertisement data is displayed at the time of connection to the Internet or the like. In particular, when returning from the save mode to the normal mode by user input,
The user will always be located in front of the information processing apparatus. Therefore, at this time, it is possible to reliably display the advertisement data to the user.

[0204] The information processing apparatus preferably includes a communication unit for transmitting and receiving data to and from an external device. In this configuration, when displaying the advertisement data, the control unit controls the communication unit to acquire the advertisement data from an external server holding the advertisement data, and use the acquired advertisement data. It is preferable that the setting is made so as to display the advertisement data. Thus, the advertisement data can be displayed using the advertisement data obtained from the outside, so that it is not necessary to store the advertisement data in advance.
Therefore, when the advertisement data is not displayed, the storage device can be used for other processing.

[0205] In this configuration, it is preferable that the control unit is set so as to prevent accumulation of the advertisement data whose display has been completed. In this configuration, unnecessary advertisement data that has been displayed is not stored, so that the capacity of the storage device for advertisement data can be reduced. Therefore, manufacturing and operating costs of the information processing device can be reduced. The control unit may acquire and display the advertisement data by a streaming process. Thereby, the capacity of the storage device for storing the advertisement data can be further reduced.

When obtaining advertisement data from the outside, the information processing apparatus detects a retransmission instruction (instruction by a user) requesting re-acquisition of advertisement data transmitted from the server and once displayed on the display unit. It is preferable to include a retransmission instruction detection unit. Then, it is preferable that the control unit is set so as to reacquire the corresponding advertisement data from the server in response to the retransmission instruction. As a result, the user can reacquire the advertisement data as a material (or as a literary work).

Further, the information processing apparatus is provided with a frequency condition setting unit for setting a frequency condition for determining the display frequency of the advertisement data in accordance with a user's instruction, and the control unit displays the advertisement data according to the frequency condition. Is preferably set to.

Here, the frequency condition is a condition for determining the display frequency of the advertisement data in response to the mode change. That is, by setting such a frequency condition, the user can display the advertisement data every time the mode is changed. Further, it is possible to set so that the advertisement data is not displayed until the mode change is performed a plurality of times. Thereby, the display frequency of the advertisement data can be reduced, for example, when the user is not interested in the advertisement data or wants to immediately execute another process using the information processing apparatus. Therefore, user convenience can be improved.

[0209] Further, it is preferable that the present information processing apparatus is provided with a display condition setting unit for setting display conditions for designating at least one of the content of the advertisement data and the display method in advance by a user's instruction. In this case, it is preferable that the control unit is set to display the advertisement data according to the display condition.

[0210] Here, the content of the advertisement data is the content (advertisement target) displayed in the advertisement data. The display method of the advertisement data means a display mode (how to combine a moving image, a still image, a sound, a text telop, a display position of the advertisement data on a display screen, etc.), a display time, and the like.

[0211] Thus, the user can select and display the advertisement data of the content of interest. In addition, the user can display the advertisement data in a display method desired by the user, such as displaying the advertisement data only with an image (audio). That is, the advertisement data desired by the user can be displayed, so that the advertisement effect can be enhanced.

Further, the information processing apparatus is provided with a stop instruction detecting section for detecting a stop instruction of the advertisement data display by the user, and the control section is set so as to stop the display of the advertisement data in response to the stop instruction. Is preferred. Accordingly, when the user is not interested in the advertisement data being displayed, or when the user wants to immediately execute another process using the information processing apparatus, the display of the advertisement data can be stopped. Therefore, user convenience can be improved.

The server of the present invention (this server)
Is for supplying advertisement data to the information processing apparatus from the outside. That is, the server is set to be communicable with the information processing apparatus, and stores an advertisement data in the advertisement data storage unit storing the advertisement data, and stores the advertisement data in the information processing apparatus in response to a request from the information processing apparatus. And an advertisement data transmission control unit for transmitting the advertisement data. By using such a server, it is possible to easily supply advertisement data to the information processing apparatus.
In addition, by combining the information processing apparatus and the server in a communicable manner, it is possible to construct a network system that can effectively display advertisement data.

[0214] The server preferably includes a user information storage unit for storing user information regarding the user of the information processing apparatus. Then, it is preferable that the advertisement data transmission control unit is set so as to determine the advertisement data (at least one of the content of the advertisement data and the display method) to be transmitted to the information processing apparatus based on the user information.

[0215] The user information is information including at least one of personal information of the user and display history information of advertisement data for the information processing apparatus. This allows the server to provide the information processing device with advertisement data according to the user's preference of the information processing device, thereby improving the advertising effect.

When the information processing apparatus is set to display advertisement data based on display conditions,
It is preferable that the present server is set so that the advertisement data transmission control unit determines the advertisement data to be provided (transmitted) to the information processing device based on the display condition transmitted from the information processing device. Thereby, advertisement data display based on display conditions can be easily realized.

Further, it is preferable that the present server has a function as a provider for connecting the present information processing apparatus to an external network. In this case, the server calculates a total advertisement amount, which is the total amount of advertisement data displayed on the information processing device during the predetermined period, and sets a connection fee charged to the information processing device according to the total advertisement amount. It is more preferable to have a connection fee calculation unit for reducing the amount. This allows the user to more actively display (refer to) the advertisement data, thereby further improving the advertising effect.

Further, in this configuration, when there is advertisement data that could not be completely displayed in the present information processing apparatus, the connection fee calculation unit is set to delete the display amount of the advertisement data from the total advertisement amount. Is preferred.

At the time of displaying the advertisement data, the display of the advertisement data may not be completely displayed due to the suspension of the display at the discretion of the user or the interruption of the data transmission due to the trouble of the network. Therefore, in the above configuration, the setting is made such that the amount of the advertisement data that could not be completely displayed is deleted from the total advertisement amount for which the connection fee is to be reduced. As a result, the advertising data can be reduced appropriately.

The advertisement data display method (present display method) according to the present invention is a method for displaying an advertisement data in an information processing apparatus in which its own mode can be set to a normal mode or a save mode according to a driving state. And
This is a method including an advertisement data display step of displaying advertisement data using the display unit of the information processing device when the mode of the information processing device is switched. This display method is an advertisement data display method used in the above-described information processing apparatus. That is, in the present display method, the advertisement data is displayed when the mode is switched in the information processing apparatus. Thus, the advertisement data can be displayed to the user very effectively.

[0221] Further, the present display method includes an advertisement data obtaining step of obtaining advertisement data from an external server holding advertisement data by using a communication unit for transmitting and receiving data to and from an external device. Is preferred. And
It is preferable that the advertisement data display step is set to display the advertisement data using the advertisement data acquired in the advertisement data acquisition step. This allows you to display advertising data using externally obtained advertising data,
There is no need to store advertising data in advance. Therefore, when the advertisement data is not displayed, the storage device of the information processing device can be used for other processing. In this method, it is preferable that the acquisition and display of the advertisement data be performed using the above-described streaming processing.

[0222] The advertisement data transmission method (the present transmission method) of the present invention is an advertisement data transmission method for transmitting advertisement data to the present information processing apparatus, and in response to a request from the present information processing apparatus, This is a method including an advertisement data transmission step of transmitting advertisement data to the information processing device.

This transmission method is an advertisement data transmission method used in the server described above. By using this transmission method, it becomes possible to easily supply the advertisement data to the information processing apparatus.

[0224] Further, the recording medium in which the computer program for the advertisement data display processing of the present invention is recorded can be set to the normal mode or the save mode according to the driving state. A computer-readable recording medium storing a computer program for advertisement data display processing for displaying an advertisement, wherein when the mode of the information processing apparatus is switched, display of advertisement data is performed by a display unit of the information processing apparatus. It is a recording medium on which a computer program for a characteristic advertisement data display process is recorded.

Further, the recording medium storing the computer program for displaying the advertisement data according to the present invention can be set to the normal mode or the save mode according to the driving state. A recording medium that records a computer program for an advertisement data display process of displaying an advertisement on a computer, and when the mode of the information processing device is switched, using a communication unit that transmits and receives data to and from an external device, Gets ad data from an external server that holds the ad data,
According to another aspect of the present invention, there is provided a recording medium storing a computer program for an advertisement data display process, wherein the advertisement data is displayed by a display unit of the information processing device.

Further, the recording medium on which the computer program for performing the advertisement data transmission processing of the present invention is recorded has the computer program for performing the advertisement data transmission processing for transmitting the advertisement data to the information processing apparatus. A recording medium, which stores a computer program for an advertisement data transmission process characterized by transmitting advertisement data to the information processing device in response to a request from the information processing device.

By reading such a recording medium into a control device (arithmetic device) in a general information processing device such as a personal computer, the above-described advertisement data display method and advertisement data transmission method can be easily realized. it can.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing a configuration of a terminal device belonging to a network system according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram showing a configuration of the above system.

FIG. 3 is an explanatory diagram showing a configuration of a server belonging to the system shown in FIG. 2;

FIGS. 4A to 4C are explanatory diagrams illustrating examples of display forms of advertisement data in the terminal device illustrated in FIG. 1;

FIG. 5 is an explanatory diagram showing a signal including advertisement data transmitted from the server shown in FIG. 3 to the terminal device shown in FIG. 1;

FIG. 6 is a flowchart showing a flow of an operation of displaying advertisement data in the system shown in FIG. 2;

[Explanation of symbols]

 Reference Signs List 11 terminal equipment (information processing device) 12 server 13 advertisement server (advertisement data storage unit) 23 basic control unit (control unit) 24 display information control unit (control unit) 25 display condition storage unit 26 display information temporary storage unit 27 display control Unit (control unit) 28 display unit 29 communication unit 30 mode control unit 31 basic control unit (advertisement data transmission control unit) 34 advertisement data storage unit 35 advertisement data transmission unit (advertisement data transmission control unit) 37 communication unit 41 frequency condition setting Unit 42 display condition setting unit 43 stop instruction detection unit 44 retransmission instruction detection unit 45 display method determination unit (control unit) 51 advertisement data setting unit (advertisement data transmission control unit) 52 advertisement charge calculation unit 53 connection charge calculation unit 54 user information Storage unit A Advertising data AP Access point SD signal T Communication channel

 ──────────────────────────────────────────────────続 き Continuation of front page (54) [Title of Invention] Information processing device, server, network system, advertisement data display method, advertisement data transmission method, recording medium recording computer program for advertisement data display processing, and advertisement Recording medium storing computer program for data transmission processing

Claims (19)

[Claims] In an information processing apparatus capable of setting its own mode to a normal mode or a save mode in accordance with a driving state, a display unit for displaying advertisement data and a mode switching mode are provided. An information processing apparatus comprising: a control unit that controls a display unit to display advertisement data. A communication unit for transmitting / receiving data to / from an external device, wherein the control unit controls the communication unit when displaying the advertisement data, and controls the communication unit to hold the advertisement data. The information processing apparatus according to claim 1, wherein the advertisement data is acquired from the server, and the advertisement data is displayed using the acquired advertisement data. 3. The information processing apparatus according to claim 2, wherein the control unit is set so as to prevent accumulation of the advertisement data whose display has been completed. 4. A retransmission instruction detecting section for detecting a retransmission instruction for requesting reacquisition of the advertisement data transmitted from the server and once displayed on the display section, the control section comprising: 3. The information processing apparatus according to claim 2, wherein the information processing apparatus is set so as to reacquire the corresponding advertisement data from the server in accordance with the information. 5. A frequency condition setting unit for setting a frequency condition for determining a display frequency of advertisement data according to a user's instruction, wherein the control unit is set to display advertisement data according to the frequency condition. 2. The method according to claim 1, wherein
Or the information processing apparatus according to 2. 6. A display condition setting unit for setting a display condition for designating at least one of the content of the advertisement data and a display method in advance by a user's instruction, wherein the control unit responds to the display condition. 2. The advertisement data is set to be displayed.
Or the information processing apparatus according to 2. 7. A system according to claim 1, further comprising a stop instruction detecting unit for detecting an instruction to stop displaying the advertisement data by the user, wherein the control unit is set to stop displaying the advertisement data in response to the stop instruction. The information processing apparatus according to claim 1 or 2, wherein 8. An advertisement data storage unit which is set to be communicable with the information processing apparatus according to claim 2 and stores advertisement data, and wherein said information is stored in response to a request from said information processing apparatus. An advertisement data transmission control unit for transmitting advertisement data to the processing device. 9. An advertisement data transmission control unit for storing user information relating to a user of the information processing apparatus, wherein the advertisement data transmission control unit transmits the advertisement data to the information processing apparatus based on the user information. The server according to claim 8, wherein the server is set to determine: 10. An advertisement data storage unit which is set to be communicable with the information processing apparatus according to claim 6 and stores advertisement data, and wherein said information is stored in response to a request from said information processing apparatus. An advertisement data transmission control unit for transmitting advertisement data to the processing device, wherein the advertisement data transmission control unit is set to determine the advertisement data to be transmitted to the information processing device based on the display condition. Server. 11. The information processing apparatus has a function as a provider for connecting the information processing apparatus to an external network, and further calculates a total advertisement amount which is a total amount of advertisement data displayed on the information processing apparatus during a predetermined period. And a connection fee calculating unit for reducing a connection fee charged to the information processing device according to the total amount of the advertisement.
Or the server according to 10. 12. The connection amount calculation unit is configured to delete the display amount of the advertisement data from the total advertisement amount when there is advertisement data that could not be completely displayed on the information processing device. The server according to claim 11, characterized in that: 13. An information processing apparatus according to claim 2, an advertisement data storage section which is set to be communicable with said information processing apparatus and stores advertisement data, and in response to a request from said information processing apparatus. And a server having an advertisement data transmission control unit for transmitting advertisement data to the information processing apparatus. 14. A method for displaying an advertisement data in an information processing apparatus, wherein the mode of the information processing apparatus can be set to a normal mode or a save mode according to a driving state. An advertisement data display method including an advertisement data display step of displaying advertisement data using a display unit of a processing device. 15. An advertisement data acquiring step of acquiring advertisement data from an external server holding advertisement data by using a communication unit for transmitting and receiving data to and from an external device, 15. The advertisement data display method according to claim 14, wherein the advertisement data is set to display advertisement data using the advertisement data acquired in the advertisement data acquisition step. 16. An advertisement data transmission method for transmitting advertisement data to an information processing apparatus according to claim 2, wherein said advertisement data is transmitted to said information processing apparatus in response to a request from said information processing apparatus. An advertisement data transmission method, comprising a step of transmitting advertisement data. 17. A recording medium storing a computer program for displaying advertisement data on an information processing apparatus capable of setting its own mode to a normal mode or a save mode according to a driving state. A recording medium storing a computer program for advertisement data display processing, wherein advertisement data is displayed on a display unit of the information processing device when a mode of the information processing device is switched. 18. A recording medium in which a computer program for an advertisement data display process for displaying an advertisement on an information processing apparatus capable of setting its own mode to a normal mode or a save mode according to a driving state is recorded. When the mode of the information processing device is switched, using a communication unit that transmits and receives data to and from an external device, obtains the advertisement data from an external server that holds the advertisement data, A recording medium recording a computer program for advertisement data display processing, wherein the advertisement data is displayed on a display unit of an information processing device. 19. A recording medium storing a computer program for performing an advertisement data transmission process for transmitting advertisement data to the information processing apparatus according to claim 2, wherein the computer program is provided in response to a request from the information processing apparatus. A recording medium on which a computer program for advertisement data transmission processing is recorded, wherein the advertisement data is transmitted to the information processing apparatus in response.