JP2002101206A - Telephone communication service management device and program recording medium therefor - Google Patents

Abstract

(57) [Summary] [Problem] Not only when using the Internet, but also during a normal telephone call, it is possible to provide a speech advertisement with a high advertising effect targeting the calling user, and not only to the caller but also to the other party To the recipients, the voice advertisement can be played as back music, and the calling user can talk while listening to the voice advertisement such as music that suits him, and only listen to the voice advertisement To be able to enjoy the privilege service. SOLUTION: When a call is made from a mobile phone 4 or a general phone 5, a service center server 1 superimposes the voice advertisement information on the content of the call and transmits and outputs the same to the phone. At this time, audio advertisement information matching the attributes of the calling user is played, and a privilege service is provided to the user.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a telephone communication service management device for transmitting advertisement information to a calling user during a telephone call, and a program recording medium therefor.

[0002]

2. Description of the Related Art Conventionally, some Internet providers transmit advertisement images requested to be provided by a company or the like to a user terminal via the Internet in order to differentiate from other providers. , An advertisement image is output, and when a user makes a call while watching the advertisement, an advertisement providing service is provided in which the call charge is discounted. Because these advertising services allow individual advertising with high advertising effectiveness, some of the call charges are borne by the advertiser,
Internet providers only need to transmit and provide advertisement images requested by companies or the like to users, and have recently been receiving attention as an effective service method for expanding customers.

[0003]

However, since this kind of advertisement providing service displays an advertisement image on a user terminal screen via the Internet, the user can obtain the privilege only when using the Internet. In addition, the advertisement is not always advertised to the user targeted by the advertiser, and there is a possibility that the expected advertising effect may not be obtained. An object of the present invention is to provide a voice advertisement with a high advertising effect targeted at a calling user, not only when using the Internet but also during a normal telephone call, and is not limited to the caller, but also to the receiver of the other party. Voice advertisements can be played as back music, and call users can talk while listening to audio advertisements such as music that suits them. It is possible to realize an effective advertisement providing service that has great benefits not only for the advertiser but also for the user, such as being able to enjoy the advertisement.

[0004] The means of the present invention are as follows. A first aspect of the present invention is a telephone communication service management apparatus for transmitting and providing advertisement information to a calling user at the time of a telephone call, and stores various voice advertisement information requested to be provided by an advertiser. Voice advertisement storage means for managing, user information storage means for storing and managing user information including the attribute for each user, and when a call user is specified, the user information is obtained from the user information storage means, Acquiring means for acquiring voice advertisement information matching the attribute of the user from the voice advertisement storage means based on information; control means for superimposing and outputting voice attribute information corresponding to the user attribute acquired by the acquiring means on the call content; A service for determining a privilege service preferential for the user by superimposing and outputting the voice advertisement information corresponding to the user attribute. It is intended to and a determination unit. Another object of the present invention is to provide a recording medium on which a program code for causing a computer to execute each of the above-described functions is recorded.

Therefore, according to the first aspect of the present invention, during a call, voice advertisement information matching the attribute of the call user is searched and superimposed on the contents of the call to output.
Not only when using the Internet, but also during regular phone calls, it is possible to provide highly effective voice advertisements targeted at the calling user, and to back up voice advertisements not only to the caller but also to the recipient of the other party. Music can be played, and the calling user can talk while listening to voice advertisements such as music that suits him,
It is possible to realize an effective advertisement providing service that has a great benefit not only for the advertiser but also for the user, such that the privilege service can be enjoyed just by listening to the voice advertisement.

The present invention may be as follows. (1) An output time measuring means for measuring an output time in which the voice advertisement information corresponding to the user attribute is superimposed and output on the content of the call is provided, and the service deciding means is provided in accordance with the advertisement output time measured by the time measuring means. A privilege service preferential for the user is determined. In this case, the service determination means may calculate a discount rate for discounting the current call rate according to the advertisement output time measured by the output time measurement means. (2) When acquiring voice advertisement information matching the user's attribute from the voice advertisement storage unit, obtain the voice advertisement information matching the user attribute of the caller. (3) When acquiring voice advertisement information that matches the user attribute from the voice advertisement storage unit, obtains voice advertisement information that matches the user attribute of the receiving side. (4) When acquiring voice advertisement information that matches the user's attribute from the voice advertisement storage means, obtains voice advertisement information that respectively matches the user attributes of the caller and the receiver. (5) During the call, monitor the output time of the voice advertisement,
A determination unit is provided for determining whether the output time has reached a predetermined advertisement switching timing. If the determination unit determines that the switching timing has been reached, another sound corresponding to the user attribute is provided. Switch to advertising information and superimpose output.

[0007]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described below with reference to FIGS. FIG. 1 is a block diagram showing the overall configuration of the telephone communication service system according to this embodiment. In this telephone communication service system, a telephone terminal on the user side (a mobile telephone as a mobile unit, a general telephone as a fixed unit) and a telephone communication service management apparatus on the communication carrier side are composed of a mobile communication network / telephone network ( Telephone network)
The system environment is connected via. That is, the telephone communication service management device (service center server) 1 transmits voice advertisement information selected from various types of voice advertisement information provided in advance by a company or an advertising company as an advertiser during a telephone call, Is provided for transmission.

[0008] That is, the service center server 1
When receiving the voice advertisement information requested to be transmitted from the advertisement requesting server 3 on the advertiser side via the mobile communication network / telephone network 2, the received voice advertisement information is stored and managed in the database. In other words, the voice advertisement information created by the advertiser is collected and managed. At this time, the advertiser also transmits the advertisement target information that is targeted for the advertisement, such as age group, gender, occupation, etc. Therefore, the advertisement target information is stored and managed in association with the audio advertisement information. In addition, when the service center server 1 receives a call from the mobile phone 4 or the ordinary phone 5, the service center server 1 transmits voice advertisement information to the phone.
The communication user is identified, and audio advertisement information matching the user is searched and transmitted.

FIG. 2 is a diagram showing various databases provided on the service center server 1 side. The service center server 1 has a user information management database 11, a voice advertisement database 12, and a user-specific charging database. 13 are provided. The user information management database 11 stores telephone subscribers (users) in advance.
The user information including the attribute is stored and managed. The unique user information provided by the user at the time of new subscription application is registered in the user information management database 11. As shown in FIG. 3, each user record constituting the user information management database 11 includes a “user code”,
In addition to “telephone number”, “password”, and “name”, each item includes user attributes such as “age”, “sex”, “occupation”, and “hobby”.

[0010] The voice advertisement database 12 stores and manages voice advertisement information provided in advance by a company or an advertising company as an advertiser. The advertisement target is narrowed down to an advertisement target such as age group, gender, occupation and the like. The information is also stored and managed in association with the audio advertisement information. And each user record which comprises the voice advertisement database 12 is:
As shown in FIG. 4, the advertisement target information is composed of items indicating “age”, “sex”, “occupation”, “hobby”, and “voice advertisement information”. "Voice advertisement information" is music information and advertisement message information (messages for advertising products and services) that are digitally recorded in advance and flow as back music during a call, and have a volume that does not disturb the call. Washed away by In this case, when the service center server 1 specifies the call user, the service center server 1 accesses the voice advertisement database 12 based on the attribute information of the user, searches for advertisement target information matching the user attribute, and searches for the advertisement target. The voice advertisement information associated with the information is selectively read.

The user-specific billing database 13 stores and manages user-specific billing information such as call charges charged to users according to a pay-as-you-go system. Each record constituting the user-based billing database 13 is shown in FIG. As shown, "User Code", "Basic Charge", "Call Charge",
It is configured to have each item of “discount fee”. "Call charges" are charges that are charged on a pay-as-you-go basis, while "discount charges" are cumulative amounts of discount charges for discounting call charges according to the time during which a voice advertisement is played during a call. is there.

FIG. 6 is a block diagram showing the overall configuration of the service center server 1. The CPU 101 is a central processing unit that controls the overall operation of the service center server 1 according to the operating system and various application software in the storage device 102.
The storage device 102 stores an operating system, various application software, a database, and the like, and has a recording medium 103 constituted by a magnetic, optical, semiconductor memory, or the like, and a drive system thereof. This recording medium 103 is a fixed medium such as a hard disk or a CD-ROM, a floppy disk,
It is a portable medium such as a RAM card and a magnetic card. The programs and data in the recording medium 103 are stored in a RAM (for example,
(Static RAM) 104 or RAM 1
04 is saved in the recording medium 103. Change
In addition, the recording medium may be provided on the side of an external device such as a server, and the CPU 101 may directly access and use the program / data in the recording medium via a transmission medium.

The CPU 101 can also take in some or all of the data stored in the recording medium 103 from another device via a transmission medium, and newly or additionally register the data in the recording medium 103. Further, the program / data may be stored and managed on the external device side such as a server, and the CPU 101 can directly access and use the program / data on the external device side via a transmission medium. On the other hand, a transmission control unit 105, an input unit 106, a display unit 107, and an advertisement output time timer 108, which are input / output peripheral devices, are connected to the CPU 101 via a bus line. Control behavior. The advertisement output time timer 108 is a timer that measures an output time in which the voice advertisement information is superimposed and output on a call. Transmission control unit 105
Is a mobile phone 4 via a mobile communication network / telephone network 2
And for controlling the telephone communication of the ordinary telephone 5.

FIG. 7 is a block diagram showing the entire configuration of the mobile phone 4. As shown in FIG. The mobile phone 4 is configured to operate according to an operating system and various application software.
In addition to having a CPU 401, a storage device 402, a RAM 403, a wireless communication control unit 404, an input unit 405, and a display unit 406, this embodiment has a music playback device 407 for playing back audio advertisement information and a speaker 408. ing. That is, except that the music reproducing apparatus 407 and the speaker 408 are provided, the operation is the same as the normal operation, and the description is omitted. Note that the speaker 408 may be configured to also be used as a speaker built in a transmission unit (not shown) of the mobile phone 4.

Next, the operation of the service center server 1 in this embodiment will be described with reference to the flowchart shown in FIG. Here, a program for realizing each function described in this flowchart is stored in the form of a readable program code in the recording medium 103, and the CPU 101 sequentially executes operations according to the program code. . Further, the CPU 101 can also sequentially execute the operation according to the above-described program code transmitted via the transmission medium. That is, an operation specific to this embodiment can be executed using a program / data externally supplied via a transmission medium in addition to a recording medium.

FIG. 8 is a flowchart showing an outline of the overall operation of the service center server 1. First, the service center server 1 has a mobile communication network / telephone network 2
It is in a standby state until there is an incoming call from the mobile phone 4 or the general phone 5 via (step S1). In this state, in response to an incoming call from the mobile phone 4 or the ordinary phone 5, the service center server 1 identifies the "phone number" of the caller (step S2) and manages user information based on the "phone number". The user accesses the database 11 and acquires the corresponding user information (step S3).

Then, user attribute information such as “age”, “sex”, “occupation”, and “hobby” are extracted from the obtained user information, and a voice advertisement database is created based on the extracted user attribute information of each item. 12 is searched, and audio advertisement information matching the user attribute is specified by comparing each item of the user attribute information with each item of the advertisement target information (steps S4 and S5). In this case, it is desirable that each user attribute item such as “age”, “gender”, “occupation”, and “hobby” match each item of the advertisement target information. , "Gender", "occupation", or "hobbies"
Both "age" and "sex" may be the same, or a predetermined item may be prioritized, and the matching of the priority item may be determined.

When the voice advertisement information matching the user attribute can be specified in this way, the "voice advertisement information" is read from the voice advertisement database 12 (step S6). In this case, if there are a plurality of “voice advertisement information” suitable for the calling user, any one of them may be selected. For example, selection may be made at random from a plurality of “voice advertisement information”. Then, the "voice advertisement information" selected and read is superimposed and output on the call (step S7), and the measuring operation of the timer 108 is started to count the advertisement output time (step S7).
8), call the other party and make a call connection (step S9). The call superimposed output in step S7 is to superimpose and output voice advertisement information on the transmitted call content when transmitting the call content from the transmitting side to the receiving side. Means that the call content and the voice advertisement information are output in a superimposed manner. And
In this embodiment, the call contents and the voice advertisement information are also output from the speaker 408 in a superimposed manner.

Thereafter, whether the call is terminated (step S10),
Check whether it is an advertisement switching timing (step S1)
1). Here, the advertisement switching timing is a timing at which another voice advertisement information is automatically transmitted during a call,
In the case of long calls, you can monitor the output time of voice ads, because switching to another ad in the middle can improve the advertising effect rather than repeating the same ad many times.
When the output time has passed a predetermined switching time, it is determined that the advertisement switching timing has been reached.

If it is not the end of the call or the advertisement switching timing, the process returns to step S8, and the advertisement output time is continuously measured while the same advertisement is played (steps S8 to S11). In this case (step S11), in order to change to another voice advertisement, an advertisement target matching the user attribute is determined (step S12), and the voice advertisement database 12
Then, the "voice advertisement information" suitable for the user is read from (step S6). Then, it switches to the newly read “voice advertisement information” and superimposes it on the call (step S7). Hereinafter, the above-described operation is repeated until the call ends (steps S6 to S12).

Thereafter, when the end of the call is detected, the process proceeds to step S13, where the accumulated time of the advertisement output is obtained from the advertisement output time timer 108, and the discounted charge is calculated based on the accumulated time (step S14). In this case, it is obtained by multiplying the accumulated time by a predetermined coefficient, or by referring to a discount table (not shown) in which the accumulated time is associated with a discount rate. Then, the measuring time of the advertisement output time timer 108 is cleared to stop the measuring operation (step S15), and the calculated current discount rate is set to the “discount rate” in the user-specific charging database 13 corresponding to the user.
Is performed (step S16).

As described above, in this embodiment, when a call is made from the mobile phone 4 or the ordinary phone 5, the service center server 1 superimposes the voice advertisement information on the content of the call and transmits and outputs the information. At this time, since the voice advertisement information matching the attributes of the calling user is played and the privilege service is provided to the user, not only when using the Internet but also when using a normal telephone In addition to providing high-quality advertising advertisements targeting users, audio advertisements can be played as back music not only to the caller but also to the recipient at the other end. You can talk while listening to audio advertisements such as music that suits you,
It is possible to realize an effective advertisement providing service that is beneficial not only to the advertiser but also to the user, such that the privilege service can be enjoyed just by listening to the voice advertisement.

In this case, the voice advertisement is music information that flows like back music during a call, and is played at a volume that does not disturb the call, so that the user can give a good impression and the advertisement effect can be further enhanced. Become. Further, an advertisement output time timer 108 for measuring an output time in which voice advertisement information is superimposed and output on a call is provided, and as a privilege service for preferentially treating the user according to the advertisement output time measured by the advertisement output time timer 108, Since the discount rate is calculated by discounting the call rate this time, even long-distance calls and long-time calls will be cheaper, and the number of uses will increase accordingly. In addition, the communication partner is a telephone service,
Even in the case of the information providing service, the caller can listen to the voice advertisement.

Also, during a call, the output time of the voice advertisement is monitored, and it is determined whether or not the output time has reached the advertisement switching timing at which a predetermined switching time has elapsed. When it is determined, it is switched to another audio advertisement information corresponding to the user attribute and superimposed and output, for example,
In the case of a long call, switching to another advertisement on the way can enhance the advertising effect, rather than repeating the same advertisement many times.

In the above-described embodiment, the service center server 1 searches the user information management database 11 based on the originating user and searches the voice advertisement database 12 based on the user attribute. Although the voice advertisement information matching the calling user is searched and streamed, the voice advertising information matching the user attribute of the receiving side as the communication partner may be searched and streamed. In this case, as in the above-described embodiment, the user may be specified using the “telephone number” of the communication partner as a key, and the user attribute may be obtained. In addition, audio advertisement information that matches the user attributes of the calling side and the receiving side may be searched and played. In this case, if the common attribute among the user attributes of the calling side and the receiving side is checked, the voice advertisement database 12 is searched based on the common attribute, and the corresponding voice advertisement information is streamed, it is easy to realize. It becomes possible.

Also, the amount of the advertisement fee charged to the advertiser is
The billing may be automatically calculated based on a pay-per-use system in consideration of the actual performance of the advertisement. In this case, an advertisement fee management database (not shown) may be provided which stores and manages the advertisement fee amount accumulated according to the time during which the voice advertisement is played during the call (advertisement time) for each advertiser. That is, each record that constitutes the advertisement fee management database includes “advertiser code”, “ad code”, “total time
Each item of “cumulative billing amount of advertisement fee” may be provided, “cumulative billing amount of advertising fee” may be determined for each advertiser / advertisement, and a billing statement may be created based on the record contents.

Further, in the above-described embodiment, when the output time of the voice advertisement reaches the advertisement switching timing at which the predetermined switching time has elapsed, the voice advertisement is automatically switched to another voice advertisement information during the call. Although streaming is performed, the user may instruct switching of the voice advertisement. Although the user is not allowed to adjust the minimum volume of the audio advertisement, it may be configured so that the volume of the audio advertisement can be adjusted according to the operation of the user. If the volume is reduced to a level lower than the minimum volume of the advertisement, the privilege service may not be provided.

[0028]

According to the present invention, during a call, voice advertisement information matching the attribute of the calling user is searched and superimposed and output on the contents of the call, so that not only when using the Internet but also when using a normal telephone. However, it is possible to provide a voice advertisement with a high advertising effect targeted at the calling user, and to play the voice advertisement in a back music manner not only to the caller but also to the recipient of the other party, , There is a great benefit not only for advertisers but also for users, such as being able to talk while listening to audio advertisements such as music that suits them, and enjoying privilege services just by listening to audio advertisements. An effective advertisement providing service can be realized.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an overall configuration of a telephone communication service system.

FIG. 2 is a diagram showing a user information management database 11, a voice advertisement database 12, and a user-specific billing database 13 provided on the service center server 1 side.

FIG. 3 is a diagram showing a configuration of a user information management database 11;

FIG. 4 is a diagram showing a configuration of a voice advertisement database 12.

FIG. 5 is a diagram showing a configuration of a user-specific billing database 13;

FIG. 6 is a block diagram showing the overall configuration of the service center server 1.

FIG. 7 is a block diagram showing the entire configuration of the mobile phone 4.

FIG. 8 is a flowchart showing an outline of the overall operation of the service center server 1.

[Explanation of symbols]

 Reference Signs List 1 service center server 2 mobile communication network / telephone network 3 advertisement requesting server 4 mobile phone 5 general telephone 11 user information management database 12 voice advertisement database 13 user-specific charging database 14 advertisement fee management database 101 CPU 102 storage device 103 recording Medium 105 Transmission control unit 106 Input unit 108 Advertising output time timer

Claims (8)

[Claims] 1. A telephone communication service management device for transmitting and providing advertisement information to a calling user during a telephone call, wherein the voice advertisement stores and manages various types of voice advertisement information requested to be provided by an advertiser. Storage means, user information storage means for storing and managing user information including the attribute for each user, and when a call user is specified, the user information is obtained from the user information storage means and based on the user information. An acquisition unit that acquires audio advertisement information that matches the attribute of the user from the audio advertisement storage unit; a control unit that superimposes and outputs the audio advertisement information corresponding to the user attribute acquired by the acquisition unit on a call content; A service determinator that determines a privilege service that favors the user by superimposing and outputting the corresponding voice advertisement information. If, telephony service management apparatus characterized by comprising a. 2. An output time measuring means for measuring an output time in which the voice advertisement information corresponding to the user attribute is superimposed and output on the contents of a call, wherein the service deciding means determines the advertisement output time measured by the time measuring means. 2. The telephone communication service management device according to claim 1, wherein a privilege service preferentially treating the user is determined according to the request. 3. The service determining means according to claim 2, wherein said service determining means calculates a discount rate for discounting a current call charge according to the advertisement output time measured by said output time measuring means. Telephone communication service management device. 4. The method according to claim 1, wherein when acquiring the voice advertisement information matching the user's attribute from the voice advertisement storage means, the voice advertisement information matching the user attribute of the caller is obtained. The telephone communication service management device according to 1. 5. The method according to claim 1, wherein when acquiring the voice advertisement information matching the attribute of the user from the voice advertisement storage means, obtaining the voice advertisement information matching the user attribute of the receiving side. The telephone communication service management device according to 1. 6. The method according to claim 6, wherein when acquiring the voice advertisement information conforming to the attribute of the user from the voice advertisement storage means, acquiring the voice advertisement information conforming to the user attributes of the caller and the receiver. The telephone communication service management device according to claim 1, wherein: 7. A method for monitoring the output time of a voice advertisement during a call and determining whether or not the output time has reached a predetermined advertisement switching timing, the switching time being reached by the determining means. 2. The telephone communication service management device according to claim 1, wherein when it is determined that the user attribute has been changed, another voice advertisement information corresponding to the user attribute is switched to be superimposed and output. 8. A recording medium having a program code readable by a computer, the program code being readable by a computer for storing and managing various types of audio advertisement information requested by an advertiser, A computer-readable program code for storing and managing user information including the attribute, and, when a calling user is specified, acquiring the user information and matching the attribute of the user based on the user information. A computer readable program code for acquiring voice advertisement information, a computer readable program code for superimposing and outputting the acquired voice advertisement information corresponding to the user attribute on the content of the call, and a voice corresponding to the user attribute By superimposing and outputting the advertising information, Recording medium having found a program code readable computer for causing determine privilege service that favor.