JP2002077746A - Program reservation system, program reservation method, and storage medium - Google Patents

Abstract

(57) [Summary] [PROBLEMS] An object of the present invention is to improve the convenience of both program reservation and advertisement provision by transmitting program information with advertisement information in consideration of user attributes and transmitting the program information. An object of the present invention is to provide a system, a program reservation method, and a storage medium storing a control program therefor. A program reservation system according to the present invention includes: a communication terminal that transmits program-related information relating to a program to be recorded; a video device that receives program information and reserves recording of the program;
An advertisement providing terminal for providing advertisement information including advertisement data on advertisement contents and viewer attribute information on a destination of the advertisement data; a unit for storing program information in association with the advertisement information; and program storage based on the program-related information A server comprising: means for extracting program information from the means; means for extracting advertisement data included in advertisement information corresponding to the extracted program information; and means for transmitting program information and advertisement data to the communication terminal. Is done.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a program reservation system and a program reservation method for reserving a desired broadcast program by remotely controlling a VTR connected to a communication terminal.
And a storage medium.

[0002]

2. Description of the Related Art In recent years, mobile phones and PDAs (Personal Dig) have been developed.
Portable wireless communication terminals (hereinafter, referred to as “portable information terminals”), including ital assistants, are rapidly spreading. In such a portable information terminal, a video device (hereinafter referred to as "VTR (Video Tape Recorder)") that records and reproduces video and audio from terrestrial broadcasting in conjunction with a television is provided.
In some cases, by connecting via a communication network such as the Internet, recording reservation of a broadcast program can be designated to the VTR. Thereby, the user can record a desired program even in a remote place where the VTR cannot be directly operated.

On the other hand, with the spread of portable information terminals in recent years,
Advertising provider (sponsor) promoting new products and services
Has proposed an advertisement providing service which stores advertisement information in a server in advance and distributes the advertisement information to a plurality of portable information terminals via a communication network. Such an advertisement providing service is suitable for directly distributing the same advertisement information to an unspecified number of portable information terminals.

[0004]

However, in the conventional program reservation system, the user himself / herself has detailed information (hereinafter referred to as "program information") such as a broadcast date and time and a broadcast station concerning a desired program.
It is written. ) Is checked and transmitted to the VTR, so that the user requires time and effort. In addition, a reservation for recording cannot be made unless the program information of the program is grasped in advance. For this reason, it is inconvenient especially when it is difficult to obtain the program information while going out or moving, or when a desired program cannot be viewed due to urgent use.

[0005] In addition, in the conventional advertisement providing service, the same advertisement information is distributed to an unspecified number of portable information terminals, so that advertisement information that is not of interest to the user is redundantly distributed to the portable information terminals. Had to be done. For this reason, the difference between the actual advertising effect and the spent advertising fee is large, and it has been difficult to calculate the advertising fee. As a result, the advertisement provider may be charged an excessive advertisement fee.

[0006] In view of the above circumstances, it is an object of the present invention to provide a program reservation that improves the convenience of both program reservation and advertisement provision by transmitting the program information with advertisement information in consideration of user attributes. An object of the present invention is to provide a system, a program reservation method, and a storage medium storing a control program therefor.

[0007]

The present invention has the following features to solve the above-mentioned problems. In the following description of the means, a configuration corresponding to the embodiment is exemplified by parentheses. Reference numerals and the like correspond to reference numerals in the drawings described later.

According to the first aspect of the present invention, there is provided a communication terminal (for example, the cellular phone 3 shown in FIG. 1) for transmitting program information (for example, program data to be described later) for reserving recording to a video device.
0, 50, 60) and a video device (eg, VTR 80 in FIG. 1) that receives the program information from the communication terminal and reserves recording of the program. Providing terminal (for example, the transmission control unit 74 in FIG. 5) for providing the server with the advertisement information including the advertisement data regarding the advertisement data and the viewer attribute information regarding the transmission destination of the advertisement data (for example, FIG. 1). (A maker terminal 70 of FIG. 1) and a program storage unit (for example, the storage unit 16 of FIG. 2) that stores the program information in association with the advertisement information provided by the advertisement providing unit. The communication terminal transmits program-related information (for example, a program keyword described later) relating to a program desired to be recorded to the server. For example, the communication unit 34 shown in FIG. 4 is provided, and the server extracts the program information from the program storage unit based on the program related information transmitted by the related information transmitting unit. CPU
11) and an advertisement extracting unit (for example, CP in FIG. 2) for extracting advertisement data included in the advertisement information corresponding to the program information extracted by the program extracting unit from the program storage unit.
U11), a program transmitting unit (for example, the transmission control unit 14 in FIG. 2) for transmitting the program information extracted by the program extracting unit and the advertisement data extracted by the advertisement extracting unit to the communication terminal, It is characterized by having.

According to a fourth aspect of the present invention, there is provided an apparatus for reserving recording to a communication terminal (for example, the cellular phone 30, 50, 60 in FIG. 1) connected to a video device (for example, the VTR 80 in FIG. 1). Program information (for example, program data described later)
In the data information providing method for transmitting the advertisement information, the advertisement information including the advertisement data regarding the content of the advertisement and the viewer attribute information regarding the transmission destination of the advertisement data is stored in the server (for example,
An advertisement providing step for providing to the server 10 in FIG. 1) a program storing step of storing program information relating to a program desired to be recorded in association with the advertisement information provided in the advertisement providing step; A related information transmitting step of transmitting a program keyword (described later) to the server, a program extracting step of extracting program information based on the program related information transmitted in the related information transmitting step, and a program extracting step of extracting the program information. An advertisement extracting step of extracting advertisement data included in the advertisement information corresponding to the program information; a program transmitting the program information extracted in the program extracting step; and the advertisement data extracted in the advertisement extracting step to the communication terminal. And a transmitting step.

According to the first and fourth aspects of the present invention, the server stores the program information and the advertisement information in the program storage means in association with each other. Then, the server extracts appropriate program information from the program storage means based on the program-related information transmitted from the communication terminal. At this time, the server extracts only the advertisement data included in the advertisement information associated with the extracted appropriate program information from the advertisement information stored in the program storage means. Then, the server transmits the extracted program information and advertisement data to the communication terminal. Therefore, as compared with the conventional advertisement transmission in which the same advertisement information is transmitted to an unspecified number of viewers in a predetermined program frame or time slot, an effective advertisement matching the personal characteristics and tastes of the viewer is effective. Advertisement transmission becomes possible.

Further, according to the present invention, a communication terminal (for example, the cellular phones 30, 50, 60 in FIG. 1) for transmitting program information (for example, program data to be described later) for reserving recording to a video device. ) And a video device that receives the program information from the communication terminal and reserves recording of the program (for example,
And an advertisement providing unit (for example, VTR 80 of FIG. 1) that provides the server with advertisement information including advertisement data on the contents of the advertisement and viewer attribute information on the transmission destination of the advertisement data. An advertisement providing terminal including the transmission control unit 74 in FIG.
(A maker terminal 70 of FIG. 1) and a program storage unit (for example, the storage unit 16 of FIG. 2) for storing the program information in association with the advertisement information provided by the advertisement providing unit (for example, FIG. 1). The communication terminal transmits program-related information (for example, a program keyword described later) relating to a program desired to be recorded to the server (for example, the communication unit of FIG. 4). 34), wherein the server extracts program information from the program storage means based on the program related information transmitted by the related information transmitting means.
U11) and advertisement extracting means (for example, C in FIG. 2) for extracting advertisement data included in the advertisement information corresponding to the program information extracted by the program extracting means from the program storing means.
PU11), a program transmission unit (for example, a program transmission unit) that transmits the program information extracted by the program extraction unit and the advertisement data extracted by the advertisement extraction unit to the communication terminal.
A transmission control unit 14) of FIG. 2; an advertisement registration and billing unit (eg, CPU 11 of FIG. 2) for charging a registration fee of advertisement information provided to the server by the advertisement providing unit to the advertisement providing terminal. Advertising billing means (for example, CPU 11 of FIG. 2) for billing the advertisement providing terminal for an advertisement transmission fee according to the accumulated amount of the advertisement data transmitted to the communication terminal by the program transmitting means. It is characterized by having.

According to the invention described in claim 5, first, the advertisement registration and billing means charges the advertisement providing terminal with the registration fee of the advertisement information provided to the server by the advertisement providing means. Further, the advertisement charging means charges the advertisement providing terminal with an advertisement transmission fee according to the accumulated amount of advertisement data transmitted to the communication terminal by the program transmission means. That is, the net fee paid by the advertisement provider (sponsor) is calculated based on the accumulated amount of advertisement data actually transmitted to the viewer. Since this fee reflects the actual viewing condition of the advertisement, the server can charge the advertisement providing terminal more rationally than in the case of charging a fixed fee.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG.
This will be described with reference to FIGS. First, a first embodiment will be described with reference to FIGS.

FIG. 1 is a diagram showing a schematic configuration of a program reservation system according to the first embodiment. As shown in FIG. 1, the program reservation system 100 includes a server 10, mobile phones 30, 50, 60,..., A maker terminal 70, and a VTR 80. Each of these components is connected via a communication network (not shown), and can access predetermined other components in the system in real time.

In FIG. 1, a server 10 to a mobile phone 3
0, 50, 60... Can access each other. The server 10 sends program data including information on a predetermined broadcast program, such as a program name, a broadcast date and time, a broadcast station, etc. to each of the mobile phones 30, 50, 60,. And the advertisement data including the information of. On the other hand, each of the mobile phones 30, 50, 60,... Registers in the server 10 a program keyword relating to a broadcast program whose recording reservation is desired and an advertisement keyword relating to an advertisement whose viewing is desired. However, it is not always necessary to register the advertising keyword.

Further, the maker terminal 70 and the server 10 can access each other. The maker terminal 70 registers the advertisement information in the server 10. The advertisement information includes, in addition to the advertisement data, viewer attribute information regarding a viewer to which the advertisement data is to be transmitted, a keyword regarding the content of the advertisement, an amount of advertisement data, and the like. On the other hand, the server 10 transmits the advertisement data to the mobile phones 30, 50,
60, the maker terminal 70 is accessed in order to notify that fact.

Further, the mobile phone 30 can access the VTR 80. The mobile phone 30 transmits program data to the VTR 80. VT that received program data
R80 records the broadcast program received from antenna A according to the program data. In addition, mobile phones 50 and 6
0 can access a VTR (not shown) different from the VTR 80, and can reserve a program by transmitting predetermined program data to a VTR (not shown), similarly to the mobile phone 30.

The communication network (not shown) is a communication network constituted by wired or wireless communication means, such as the Internet or a personal computer communication network. For example, this communication network is an ordinary telephone line, ISDN (Integrated Service) capable of transmitting digital data.
(Digital Network), a dedicated line constructed independently, or a wireless line such as infrared rays.

Next, the internal configuration of the server 10 will be described with reference to FIG. FIG. 2 is a block diagram illustrating a functional configuration of the server 10. As shown in FIG. 2, the server 10
CPU 11, input unit 12, RAM 13, transmission control unit 1
4, a storage unit 16 having a display unit 15 and a storage medium 17. Each of these components is connected to a bus 18.
Connected by

CPU (Central Processing Unit) 11
Controls the other components of the server 10 in a unified manner, and executes various processes. When executing various processes, the CPU 11 reads out a control program and various processing programs (not shown) stored in the storage unit 16 and expands them in the work memory 13 a of the RAM 13. Then, the CPU 11 sequentially executes various processes according to the developed various processing programs, and stores the processing results in a predetermined storage destination of the storage unit 16. In this way,
The function as the server 10 is realized.

Specifically, the CPU 11 executes a keyword database (hereinafter, referred to as “keyword database”) according to the various processing programs.
It is described as “keyword DB (Data Base)”. ) Creation processing, advertisement database (hereinafter referred to as “advertisement DB”)
Creation processing, program database (hereinafter, referred to as “program DB”) creation processing, program extraction processing, advertisement extraction processing, program transmission processing, notification processing, advertisement registration and billing processing, and advertisement billing processing are executed.

In the keyword DB creation process, the CPU 11
Executes a process of creating or updating the keyword DB 161 based on the program keywords and the advertisement keywords registered from the mobile phones 30, 50, 60... Via the transmission control unit 14, and storing the keyword DB 161 in the storage unit 16. I do.

In the advertisement DB creation process, the CPU 11 creates or updates the advertisement DB 162 based on the advertisement information transmitted from the maker terminal 70 via the transmission control unit 14, and stores the advertisement DB 162 in the storage unit 16. Execute. In the program DB creation process, the CPU 11 generates a program DB 16 based on data input from the input unit 12 or data transmitted from a device (not shown) via the transmission control unit 14.
3 is created or updated, and the program DB 163 is stored in the storage unit 16
Execute the process to be stored in.

In the program extracting process, the CPU 11 stores the program DB 163 stored in the storage unit 16 in advance based on the program keywords registered from the mobile phones 30, 50, 60.
To extract program data from the program.

In the advertisement extracting process, a process of collating the program DB 163 with the advertisement DB 162 and extracting advertisement data from the advertisement DB 162 is executed. However, mobile phones 30, 5
If an advertisement keyword is registered from 0, 60..., A process of extracting advertisement data from the advertisement DB 162 is executed based on the advertisement keyword.

In the program transmission process, the CPU 11 transmits the extracted program data and advertisement data to a predetermined portable telephone via the transmission control unit 14. Further, in the notification process, a process of accessing the maker terminal 70 is executed in order to notify that the program transmission process has been completed and the advertisement data has been transmitted to the predetermined mobile phone. Details of the various processes will be described later with reference to FIG.

In the advertisement registration and billing process, the CPU 11 causes the maker terminal 70 to
Is charged to the manufacturer terminal for a registration fee for the advertisement information provided to the company. In the advertisement charging process, the CPU 11 charges the maker terminal 70 an advertisement transmission fee corresponding to the accumulated amount of the advertisement data transmitted to the mobile phone by the program transmission process. Details of the various processes will be described later with reference to FIGS.

The input unit 12 includes a keyboard having kana / alphanumeric input keys, cursor keys, various function keys, and the like, and a mouse as a pointing device. The input unit 12 outputs a keyboard press signal and a mouse operation signal to the CPU 11 as input signals.

The RAM (Random Access Memory) 13
In the various processes executed by the CPU 11, a work memory 13a is provided as a temporary storage area for various processing programs read from the storage unit 16, input or output data, parameters, and the like.

The transmission control unit 14 has a modem (MODEM:
MOdulator / DEModulator), terminal adapter (Term
internal adapter) or a router or the like (not shown). The transmission control unit 14 includes a telephone line, an ISDN
Network N via a communication line such as a line or a dedicated line
Terminal 70 and mobile phones 30, 50, 6 connected to
Data communication with external equipment such as 0.

A modem (not shown) transmits digital data generated by various processes of the CPU 11 in order to communicate with an external device such as a mobile phone 30, 50, 60, or a maker terminal 70 via a telephone line. Is an apparatus that modulates an analog signal input through the telephone line into a digital signal while modulating the analog signal into an analog signal that is in the frequency band of the telephone line.

The terminal adapter (not shown) is an IS
This is a device that converts a communication speed and a communication protocol when using a DN line. A router (not shown) is connected to the mobile phone 30, 50, 60.
Reference numeral 0 denotes a relay device that connects a LAN (Local Area Network) to a LAN including the server 10 when the LAN is configured via a dedicated line.

The display unit 15 is a CRT (Cathode Ray Tub).
e), an LCD (Liquid Crystal Display), etc., and performs screen display of various display data in accordance with an instruction of a display signal input from the CPU 11.

It should be noted that the input unit 12, the transmission control unit 14, and the display unit 15 need not necessarily be provided exclusively for the server 10. These may be configured to be shared with various other servers (not shown) provided by a communication carrier such as a provider.

[0034] The storage unit 16 stores a keyword DB 161, an advertisement DB 162, and a program DB 163. These keywords are created by the CPU 11 as described above. However, the keyword DB 161, the advertisement DB 16
2 and the program DB 163 may be created by another device (not shown) and stored in the storage unit 16. In any case, the keyword DB 161 and the advertisement DB
The contents of 162 and the program DB 163 are updated as appropriate.
See Figure 3 for details on the contents of these three databases.
It will be described later with reference to FIG.

The storage section 16 has a storage medium 17. The storage medium 17 is formed of a magnetic or optical recording medium or a nonvolatile memory such as a semiconductor. The storage medium 17 may be fixedly provided in the storage unit 11 or may be detachably mounted.

In the storage medium 17, the CPU 11 stores the server 1
, A control program and other various processing programs necessary for controlling the respective components constituting 0 and executing predetermined processing, and a maker terminal 70 and a mobile phone 30, 50, 60,. A data transmission processing program necessary for controlling communication with an external device, and data, files, and the like generated by processing according to the processing programs are stored. Note that various processing programs, data transmission processing programs, and the like are stored in the form of readable program codes. CPU1
1 sequentially executes the operation according to the program code.

The various processing programs and data stored in the storage medium 17 are partially or wholly received from an external device (not shown) such as another server or client via the transmission control unit 14 and stored. A configuration in which the information is stored in the medium 17 may be adopted. The storage medium 17 is a network N
A storage medium of a server (not shown) different from the server 10 constructed above may be used. Furthermore, the above-mentioned various processing programs may be transmitted to other servers and clients (not shown) via a transmission medium such as a network line and installed in those devices.

Next, referring to FIG.
61, the advertisement DB 162 and the program DB 163 will be described in detail.

FIG. 3A is a diagram showing an example of data storage in the keyword DB 161. As shown in FIG. 3A, the keyword DB 161 stores a viewer ID (IDentity) 161.
a, program keyword 161b and advertisement keyword 161
It is divided into the item of c. This keyword DB161
Is created by the server 10, but the CPU
Numeral 11, the storage unit 1 associates each viewer ID 161a with the program keyword 161b and the advertisement keyword 161c in the process of creating the keyword DB 161 as one record (a series of data groups constituting one line of data).
6 is stored. That is, the keyword DB 161 is stored in the storage unit 16 in such a form that if the data stored in the viewer ID 161a is specified, the data stored in the program keyword 161b and the advertisement keyword 161c can be extracted.

The viewer ID 161a includes "0000"
Five-digit numerical data such as “1”, “00002”,... Is stored. The CPU 11 identifies a viewer who owns each of the mobile phones 30, 50, 60,... Based on the viewer ID.

In the item of the program keyword 161b, a program keyword registered by the viewer, such as "shogi", "movie", etc., is stored as character data. However, the program keywords need not always be stored as character data. Audio data may be stored in the item of the program keyword 161b. Note that the viewer ID "0000
One viewer may register a plurality of program keywords for "1", such as "shogi, movie".

In the item of the advertisement keyword 161c, an advertisement keyword registered by the viewer, such as "travel", "car", "motorbike", etc., is stored as character data. However, data is not necessarily stored in the item of the advertisement keyword 161c. If no advertisement keyword is registered by the viewer, "-" may be stored in the item. Also, audio data may be stored in the item of the advertisement keyword 161c, or one viewer may register a plurality of advertisement keywords.

In the keyword DB, an item "advertisement restriction" (not shown) is associated with the above item.
Is preferably added. In this case, the item of "advertisement limit" stores the upper limit of the number of characters and the amount of information of the advertisement data transmitted from the server 10 to the mobile phone, such as "400 characters" and "1 Mbyte". In addition, in the item of the advertisement restriction, not only character data but also audio data may be stored.

Next, FIG. 3B is a diagram showing an example of data storage in the advertisement DB 162. The advertisement DB 162 is a database created by the server 10 based on the advertisement information transmitted from the maker terminal 70. As shown in FIG. 3B, the advertisement DB 162 includes an advertisement ID 162a, viewer attribute information 162f (sex 162b; age 162c; residence 162d; hobby 162e), a keyword 162g, an advertisement amount 162h, a unit time length 162i, and an advertisement. Data 162j
… And so on.

In FIG. 3B, one line of data is:
The record is stored in the storage unit 16 as one record by the CPU 11. Therefore, in the advertisement DB 162, the plurality of items are all associated with each other, and if data stored in any one of the plurality of items is specified, data stored in another item is extracted. be able to.

In the item of the advertisement ID 162a, for example, “0”
Five-digit numerical data such as "0001" and "00002" is stored. The CPU 15 identifies each advertisement data 162j based on the advertisement ID 162a.

The items of the viewer attribute information 162f further include gender 162b, age 162c, place of residence 162d, and hobby 16.
2e. Each item has
For each advertisement ID 162a, the viewer to which the advertisement data specified by the advertisement ID is transmitted is limited, and the attribute of the limited viewer is stored. For example, the advertisement ID “00”
The transmission destination of the advertisement data specified by “002” is limited to viewers classified into attributes such as “female”, “20s”, and “car lover”. However, "-" may be stored in items that do not limit the viewer attribute. For example, gender 1
If "-" is stored in the item 62b, the advertisement data 162
Regarding the viewer who transmits j, the distinction between male and female is not limited.

The keyword 162g stores a keyword relating to the content of the advertisement. This keyword is included in the advertisement information transmitted from the maker terminal 70. However, when the advertisement information does not include a keyword, the server 10 can make an assumption based on the advertisement data. Items 162g of this keyword include, for example,
Character data such as "movie" or "car" is stored. However, audio data may be stored.

In the item of the advertisement amount 162h, for example,
The amount and period of the advertisement data to be transmitted, such as "3 months", "100,000", etc., are stored. Furthermore, the unit time length 16
In the item 2i, the reproduction time of the advertisement data reproduced by the mobile phone is stored in seconds, for example, "30s", "40s".

[0050] In the item of the advertisement data 162j, information on contents and prices of products and services to be advertised is stored as audio data, music data, character data, or video data such as moving images or still images.

Next, FIG. 3C is a diagram showing an example of data storage in the program DB 163. The program DB 163 is a database created by the server 10. FIG.
As shown in (c), the program DB 163 stores the keyword 16
3a, viewer attribute information 163f (sex 163b; age 1)
63c; residence 163d; hobby 163e), program data 163j (program name 163g; broadcast date / time 163h, broadcast station 163i), and so on.

In FIG. 3C, one line of data is:
The record is stored in the storage unit 16 as one record by the CPU 11. Therefore, according to the program DB 163, if data stored in any one of the plurality of items is specified, data stored in another item can be extracted.

First, the items of the program data 163j will be described. The program data 163j further includes a program name 16
3g, broadcast date and time 163h, and broadcast station 163i. Each of these items stores detailed information of a broadcasted program. Since the data stored in the item of the program data 163j is transmitted to the mobile phone,
The viewer can make a reservation for the program on the mobile phone.

The items of the program data 163j are not limited to the program name 163g, the broadcast date and time 163h, and the broadcast station 1
There is no need to provide the item 63i. Program data 163
It is sufficient that j is at least information necessary for reservation of a program desired by the viewer. Therefore, for example, an item “G code” may be provided. In this case, since the viewer makes a program reservation of the VTR based on the G code (registered trademark),
Recording does not fail even if the broadcast time of a desired program is changed along with an extension broadcast of another program.

The item of the keyword 163a stores at least one name, contents, performers, and other information related to each broadcast program specified by the program data 163j. Incidentally, for each program data 163j,
A plurality of keywords may be stored.

The items of the viewer attribute information 163f further include gender 163b, age 163c, place of residence 163d, and hobby 16.
3e. In each of these items, for each broadcast program specified by the program data 163j, a viewer who views the broadcast program is assumed in advance, and an attribute common to many of the assumed viewers is registered. However, when the attribute of the viewer is not limited, “-” may be stored in the item. For example, for a program viewed in a wide age range, “-” may be stored in the item “age”.

Next, the internal configuration of the mobile phone 30 will be described with reference to FIG. FIG. 4 is a block diagram illustrating a functional configuration of the mobile phone 30. As shown in FIG. 4, the mobile phone 30 includes a control unit 31, an input unit 32, a RAM 33, a communication unit 34, a transmission / reception unit 35 having an antenna B, a VRAM 3
6, a display unit 37, a storage unit 38, an audio control unit 39 having a receiver 39a and a microphone 39b, and an input / output terminal 40. These components are connected by a bus (not shown).

The control unit 31 controls each of the above components in a unified manner. Thereby, a function as a mobile phone is realized. First, when various instructions are input from the input unit 32, the control unit 31 reads a control program, data, and the like from the storage unit 38 and expands the control program and data in the work memory 33 a which is a part of the storage area of the RAM 33. And the control unit 3
1 executes various processing in accordance with the developed control program, stores the processing results in a predetermined area in the RAM 33, and causes the display unit 37 to display the processing results.

In particular, the control unit 31 executes a related information transmitting process and a program data transmitting process. In the related information transmitting process, the control unit 31 transmits and registers at least the program keyword from the transmitting / receiving unit 35 to the server 10 via the antenna B and the base station C. Preferably, the advertisement keyword is further transmitted to the server 10. These program keywords and advertisement keywords are composed of character data input from the input unit 32 or audio data input from the microphone 39b.

More specifically, when the input program keyword or advertisement keyword is character data, the control unit 31
First, the character data is displayed on the display unit 37. When a selection signal is input from the input unit 32 in this state, the character data is transmitted to the server 10 and registered.

On the other hand, when the program keyword or the advertisement keyword is audio data, the control unit 31 first accesses the server 10. In this state, the control unit 31 transmits the audio data to the server 10. Subsequently, when detecting a response from the server 10, the control unit 31 waits for a selection signal from the input unit 32 while maintaining a state of accessing the server 10. Finally, the control unit 31 transmits a selection signal from the input unit 32 to the server 10. As a result, the audio data is transmitted to the server 1
0 is registered.

In the related information transmission process, “advertisement restriction” for restricting the amount of advertisement data transmitted from the server 10 in advance may be transmitted to the server 10 together with the program keyword and the advertisement keyword. . This “advertisement restriction” may be text data or audio data.

The control unit 31 also executes a process of storing the history of the program keyword, the advertisement keyword, and the advertisement restriction registered in the server 10 in the storage unit 38. Therefore, the viewer can appropriately check the history of the program keyword, the advertisement keyword, and the advertisement restriction registered in the server 10.

In the program data transmission process, the control unit 31 first causes the display unit 37 or the receiver 39a to output the program data received from the server 10 via the transmission / reception unit 35. Here, if there is a program for which recording reservation is desired for the content of the output, the viewer presses a predetermined button to transmit a selection signal to the control unit 31. Upon receiving the selection signal, control unit 31 transmits the selected program data to VTR 80. As a result, the VTR 80 reserves the recording of the program.

The input unit 32 includes a selection button for outputting a selection signal to the control unit 31 by a pressing operation, a switching button for instructing registration or selection of a destination and switching of an operation mode such as a display mode, and making a telephone call on-hook. Button, instructs the phone to go off-hook and instructs a response, a TEL button for displaying data contents of a telephone directory memory (not shown) for storing a telephone number, and an answering machine for setting the mobile phone 30 as an answering machine. A function operation unit having operation buttons for selecting various functions, such as a button, a hold button for instructing the mobile phone 30 to be held, and an input button, an asterisk button, and a sharp button for inputting a telephone number and character data of a destination It comprises an input operation unit, a volume switch for changing the audio output, and the above-mentioned various buttons and switches (not shown). .

The various buttons constituting each of these operation units are:
When pressed alone or in combination, a character signal for specifying a character displayed on the display unit 37, a selection signal for determining registration of a program keyword or an advertisement keyword, and the like are output to the control unit 31. In particular, when transmitting character data to the server, the user inputs the character data by pressing down the input button of the input unit 32. Then, a selection signal is input to the control unit 31 by pressing the selection button, and the registration of the character data is completed.

The RAM (Random Access Memory) 33
A work memory 33a for temporarily storing a control program, input data, parameters, and the like read from the storage unit 38 in various processes executed and controlled by the control unit 31 is provided.

The communication unit 34 communicates with the server 1 via the base station C.
A modulation / demodulation circuit (not shown) for modulating or demodulating a signal carrying voice data and character data is provided to communicate with the signal 0. That is, the communication unit 34 modulates a digital signal such as voice data input from the voice control unit 39 or character data input from the input unit into an analog signal conforming to a predetermined frequency band, and transmits the modulated signal via the antenna B. Wirelessly from the base station C to the server 10. On the other hand, the communication unit 34
When an analog signal such as voice data or character data transmitted wirelessly from is received via the antenna B, an incoming call detection signal is output to the control unit 31 and the analog signal is demodulated and converted to a digital signal, thereby controlling the voice control. It is transmitted to the unit 39 or the display unit 37.

The transmission / reception unit 35 includes an antenna B for performing radio communication with the base station C via a communication network. The transmission / reception unit 35 transmits the modulated signal input from the communication unit 34 to the base station C by radio, and mixes a signal received from the base station C via the antenna B with a local oscillation signal of a predetermined frequency to thereby generate an intermediate signal. The signal is frequency-converted into a frequency signal and output to the communication unit 34.

The antenna B transmits a transmission signal input from the transmission / reception unit 35 to the base station C, and outputs a reception signal received from the base station C to the transmission / reception unit 35. That is, the antenna B transmits / receives control data, voice data, or character data in a predetermined frequency band to / from the server 10 via the base station C.

VRAM (Video Random Access Memory)
Reference numeral 36 (also referred to as a video memory) is a storage device that expands and temporarily stores the display data obtained from the storage unit 38 in order to display the display data on the display unit 37. In the VRAM 36, program data including image data and character data received from the server 10 and advertisement data are developed.

The display 37 is a liquid crystal display (LCD: Li
quid Crystal Display). The display unit 37 displays an operation mode, data for identifying a destination, and the like according to a display instruction input from the control unit 31. Particularly in the present embodiment, the display unit 37
Displays program data and advertisement data composed of character data or image data including moving images or still images.

The sound control section 39 includes a receiver 39a and a microphone 39b. Also, the voice control unit 39
Is an A / D (Analog / Digital) converter and D / A (Di
gital / Analog) converter, LPF (Low Pass Filte)
r) and an amplifier (not shown).

The audio control unit 39 converts digital data such as audio data and music data input and controlled by the control unit 31 into analog data using a D / A converter.
The sound is emitted as sound or music from the receiver 39a via an amplifier (not shown). On the other hand, when the voice control unit 39 detects an analog signal input from the microphone 39b during a call, the voice control unit 39 encodes and converts the analog signal into a digital signal using an A / D converter, and outputs the digital signal to the communication unit 34.

In particular, when transmitting program keywords or advertisement keywords to the server 10 as audio data, the user inputs them as audio data from the microphone 39b. On the other hand, when one of the advertisement data and the program data is received as audio data from the server 10, the audio data is emitted from the receiver 39a as audio or musical sound.

The input / output terminal 40 is an RS for connecting peripheral devices such as a digital camera and a scanner to the mobile phone 30.
(Recommended Standard) -232C serial interface.

The storage unit 38 includes a magnetic and optical recording medium,
Alternatively, it is composed of a nonvolatile semiconductor memory. The storage unit 38 stores in advance a control program necessary for the control unit 31 to control each component of the mobile phone and various data necessary for executing the control program. In the control program, in addition to keyword registration processing and program data transmission processing, outgoing call processing, incoming call processing,
And a program for implementing a destination selection process. Such a control program is stored in the storage unit 38 in the form of a readable program code.

In a predetermined area 38a of the storage unit 38, program keywords or advertisement keywords or advertisement restrictions (not shown) composed of character data or audio data registered by the keyword registration processing, and telephone numbers of call destinations (not shown) are stored. (Not shown) are stored.

FIG. 5 is a diagram showing a functional configuration of the maker terminal 70. As shown in FIG. As shown in FIG. 5, the maker terminal 70 has a CPU
The storage unit 76 includes an input unit 71, an input unit 72, a RAM 73, a transmission control unit 74, a display unit 75, and a storage medium 77. These components are connected by a bus 78.

The components are respectively a CPU 11, an input unit 12, and a RAM 1 of the server 10 described above.
3, since they are the same as the transmission control unit 14, the display unit 15, and the storage unit 16, the same reference numerals are given, and the detailed description of those components is omitted.

In particular, advertisement information is stored in the storage section 76 in advance. The advertisement information is stored in the storage unit 76 in the form of audio data, music data, character data, or video data including a moving image or a still image. This advertising information is input to the CPU by the input data from the input unit 72.
The configuration may be such that the configuration is created by the storage unit 76, or the configuration created by another device (not shown) may be stored in the storage unit 76. In particular, the CPU 71 executes an advertisement providing process of transmitting advertisement information to the server 10 via the transmission control unit 74.

Next, the operation of the program reservation system 100 according to the present embodiment will be described with reference to FIGS. First, as a premise, the storage unit 16 of the server 10 stores a program DB 163 created in advance. The program DB 163 may be created by the server 10 or may be created by another device in the storage unit 1 of the server 10.
6 may be stored.

FIGS. 6 and 7 are flowcharts generally showing the operation of the program reservation system 100.
First, the CPU 71 of the maker terminal 70 executes an advertisement providing process, and transmits the advertisement information 761 stored in the storage unit 76 to the server 10 (Step 1). C of server 10
Upon receiving the advertisement information 761, the PU 11 executes an advertisement registration and billing process. As a result, a company that manages and operates the server 10 (hereinafter, referred to as “program information provider”) is changed from a company that manages and operates the maker terminal 70 (hereinafter, referred to as “advertisement provider”). .) Is charged a registration fee for advertisement information.

Next, the CPU 11 of the server 10
The creation process is executed, and the advertisement information received from the maker terminal 70 is converted into a database to create the advertisement DB 162 (step 2). The created advertisement DB 162 is stored in the storage unit 16. The server 10 always waits for registration of advertisement information from the maker terminal 70 as background processing, and updates the advertisement DB 162 in real time as needed.

By the way, the server 10 updates the program DB 163 at regular intervals (step 3; step 4 following YES). When the program DB 163 is the latest, that is,
If the predetermined period has not elapsed since the last update of the program DB 163 (step 3; NO), the server 10 determines whether any of the mobile phones 30, 50, 60, ... has registered a program keyword (step S3). Step 5). If the program keyword has not been registered from any mobile phone (step 5; NO), the process returns to step 3 and updates the program DB 163 at regular intervals while waiting for the registration of the program keyword (step 3; YES). Followed by step 4).

Here, if a program keyword has been registered from any mobile phone (step 5; YE
S), which follows step 6, but even in that case, the server 10 is always waiting for registration of program keywords from the mobile phones 30, 50, 60,... As background processing, and updates the keyword DB 161 in real time as needed. are doing.

That is, the keyword DB creation process is a background process, and when a program keyword is newly registered in the server 10 from the mobile phones 30, 50, 60,... To identify the viewer, a viewer ID is newly assigned to the viewer. Then, the CPU 11 associates the program keyword with the viewer ID, creates a keyword DB 161, and stores the keyword DB 161 in the storage unit 16. However, if the advertising keyword or the advertising restriction is registered together with the program keyword, the CPU 1
1 creates a keyword DB 161 by associating a viewer ID with a program keyword, an advertisement keyword, and an advertisement restriction, and stores the keyword DB 161 in the storage unit 16.

On the other hand, when a program keyword, an advertisement keyword, or an advertisement restriction is registered from the mobile phone corresponding to the existing viewer ID, the existing keyword is updated by the registration. In this way, the server 10 always creates or updates the keyword DB 161.

Each time a program keyword or an advertisement keyword is registered or updated in the server 10 from the mobile phone 30, 50, 60,..., The program information provider pays the viewer a registration fee for the keyword. Charge. However, this registration fee may be free.

If a program keyword has been registered in the storage unit 16 of the server 10 from any of the mobile phones 30, 50, 60 (Step 5; YES), the server 10 executes a program extraction process. That is, the CPU 11 compares the program keyword 161 b with the keyword 163 a assumed in the process of creating the program DB 163, and
From the program data 163j (step 6). At this time, if a plurality of program keywords 161b are registered for a single viewer ID 161a, "car AND
A keyword such as “motorbike” or “car OR motorcycle” which is a condition for matching may be combined and combined.

Next, the server 10 sends the keyword DB 161
In the same record, it is determined whether an advertisement keyword corresponding to the program keyword is registered (step 7), and an advertisement extraction process is executed. The content of the advertisement extraction processing differs depending on whether an advertisement keyword is registered or not. If the advertising keyword has been registered (step 7; YES), the CP
U11 checks the advertisement keyword against the keyword 162g included in the item of the advertisement DB 162, and
The advertisement data is extracted from 62 (step 8).

On the other hand, if the advertisement keyword has not been registered (step 7; NO), the CPU 11
163f, the viewer attribute information 163f corresponding to the program data 163j extracted in step 6, and the advertisement D
B is compared with the viewer attribute information 162f, and the advertisement D
The advertisement data 162j is extracted from B162 (step 9).

Note that, at the time of matching, “sex”, “age”,
It may be extracted when some of the items of "hobby", "living place" ... match, or may be extracted only when all items match. Also, arbitrary items of both can be collated. For example, the matching can be performed under a condition of “female AND car” or the condition can be illuminated under a condition of “travel OR east Japan”. Further, the two “viewer attribute information” 162f and 163f to be collated need not necessarily be divided into the same items as described above.

Next, the CPU 11 executes a program transmission process, and sends the program information extracted in step 6 to the mobile phone identified by the viewer ID corresponding to the program keyword and the advertising keyword, in step 8 or 9. (Step 10). However,
When an advertisement restriction is registered in the server 10 from a mobile phone, the CPU 11 limits the amount of advertisement data transmitted to the mobile phone.

Note that these advertisement data or program data can be transmitted as character data, or can be transmitted as audio (music) data. When the audio data is transmitted to the mobile phone 30, the audio data is emitted from the receiver 39a. On the other hand, when the character data is transmitted to the mobile phone 30, the character data is displayed on the display unit 37.

On the other hand, in the portable telephone, control unit 31 executes a program data transmission process. That is, the control unit 31 first causes the display unit 37 or the receiver 39a to output the program data received from the server 10 via the transmission / reception unit 35.
Here, if there is a program to be reserved for the VTR, the viewer presses a predetermined button and issues a selection signal. This allows
The program data is transmitted to the VTR 80, and the recording reservation of the program is completed. Here, the program information provider charges a fee for transmitting the program data to a viewer who has received the program data with the mobile phone. However, this transmission fee may be free.

Next, the CPU 11 executes a notification process, and executes a process of accessing the maker terminal 70 in order to inform that the advertisement data has been transmitted to the predetermined portable telephone (step 11). Finally, the CPU 11 executes an advertisement charging process, and sets an advertisement transmission fee corresponding to the accumulated amount of the advertisement data transmitted to the mobile phone by the program transmission process to the maker terminal 70.
Charge for

As described above, in the program reservation system 100 according to the first embodiment, the maker terminal 70
The advertisement information registered in the server 10 includes viewer attribute information. If the advertisement keyword is not registered, the server 10 compares the viewer attribute information assumed from the predetermined program data with the viewer attribute information included in the advertisement information in advance, and converts the predetermined advertisement data from the advertisement information. Extract. The extracted advertisement data is transmitted to the mobile phone in real time together with predetermined program data. As a result, the transmission destination of the advertisement data is limited to viewers satisfying the attribute desired by the advertisement provider, so that the advertisement provider can efficiently perform product advertisement with a high advertising effect.

On the other hand, if the advertisement keyword is registered, the server 10 determines whether or not the advertisement DB is registered based on the advertisement keyword.
To extract the advertising data and send it to the mobile phone. In this case, there is not always a relation between the program keyword specified by the viewer and the advertisement keyword extracted by the server. However, since the advertisement keywords are extracted based on the advertisement keywords actively specified by the viewer, the advertisement provider can efficiently provide the advertisement to interested viewers.

Further, the advertisement information registered in the server 10 from the maker terminal 70 includes an advertisement amount. Therefore, the transmission of the advertisement data relating to the limited-time product or the like can be automatically terminated on the server side.

Further, "advertisement restriction" can be added to the program keyword or the advertisement keyword registered by the viewer in the server. Therefore, the user can prevent the unnecessary reproduction of the advertisement data from the mobile phone. On the other hand, on the server side, the "advertisement restriction"
Since the advertisement data can be provided systematically so as to conform to the above, it is possible to contribute to the improvement of the advertisement effect.

Further, in the program reservation system 100, communication between the server 10 and the mobile phones 30, 50, 60, and between the mobile phones 30, 50, 60, and the VTR 80 are performed remotely and in real time. Therefore, the user can make a VTR reservation by remote control using a mobile phone even when going out, so that the user does not miss a desired program.

Further, in the form of a service to which the program reservation system 100 is applied, the program information provider charges the advertisement provider an advertisement fee according to the accumulated amount of advertisement data transmitted to the mobile phone. Therefore, the calculation of the advertisement fee is not only simple, but also the program information provider does not charge the advertisement provider more than necessary.

The viewer can receive the service provided by the program reservation system 100 only by using a general portable telephone. Therefore, the viewer needs less initial investment in using the program reservation system.

Next, a second embodiment will be described with reference to FIGS.

FIG. 8 is a diagram showing the configuration of yet another program reservation system. As shown in FIG. 8, the program reservation system 200 includes a server 10, mobile phones 30, 50, and 60.
.., A maker terminal 70, a VTR 80, and a broadcast terminal 90. Each of these components is connected via a communication network (not shown), and can access predetermined other components in the system in real time.

The program reservation system 200 further includes a broadcast terminal 90 as compared with the program reservation system 100 shown in FIG. The broadcasting terminal 90 is a terminal device provided in a broadcasting station (hereinafter, referred to as a “paid broadcasting station”) such as a CS broadcasting station or a CATV broadcasting station that performs pay broadcasting of a program. The pay broadcast station broadcasts a program from the broadcast terminal 90. The broadcasted program can be received only by a predetermined VTR 80 which has been previously contracted with a pay broadcasting station.

Now, among the components in the program reservation system 200, the server 10, the mobile phones 30, 50,
60,..., The maker terminal 70 and the VTR 80 are the same as the components of the program reservation system 100 shown in FIG.
A detailed description of these will be omitted, and different points will be described below.

[0109] When the advertisement data is transmitted to a predetermined portable telephone, the CPU 11 of the server 10 executes a notification process and notifies the maker terminal 70 and the broadcast terminal 90 in order to notify the fact. In the advertisement charging process, a fee corresponding to the accumulated amount of the advertisement data transmitted to the mobile phone is charged to the maker terminal 70 and remitted to the broadcast terminal. Further, it is assumed that the program DB is configured with information on programs broadcast from pay broadcasting stations.

Next, the internal configuration of the broadcast terminal 90 will be described with reference to FIG. FIG. 9 is a block diagram showing the functions of the broadcast terminal 90. As shown in FIG. 9, the broadcast terminal 90 includes a CPU 91, an input unit 92, a RAM 93, a transmission control unit 94, a display unit 95, and a storage unit 9 having a storage medium 97.
6. These components are connected by a bus 98.

Now, these constituent elements are the CPU 11, the input unit 12, and the RAM 1 of the server 10, respectively.
3, since they are the same as the transmission control unit 14, the display unit 15, and the storage unit 16, the same reference numerals are given, and the detailed description of those components is omitted.

In particular, the storage section 96 stores in advance broadcast information 961 on a program to be broadcast. The broadcast information is stored in the storage unit 96 in the form of audio data, music data, character data, or video data including a moving image or a still image. The broadcast information may be created by the CPU 91 based on input data from the input unit 92, or may be created by another device (not shown) in the storage unit 9.
6 may be stored.

In particular, the CPU 91 executes the following two processes. One is a process of transmitting the broadcast information 961 to a predetermined VTR 80 via the transmission control unit 94. The other is a process of paying a charge corresponding to the accumulated amount of advertisement data transmitted from the server 10 to the mobile phones to each mobile phone.

Next, the operation of the program reservation system 200 will be described with reference to FIGS. First, as a premise,
A program DB 163 is stored in the storage unit 16 of the server 10 in advance. In addition, the viewer has a subscription contract with the pay broadcast station in advance, and the VTR 80 is in a state where it can receive the program broadcast transmitted from the broadcast terminal 90.

FIGS. 10 and 11 are flowcharts showing the overall operation of the program reservation system 200. First, the CPU 71 of the maker terminal 70 executes an advertisement providing process, and executes the advertisement information 76 stored in the storage unit 76.
1 is transmitted to the server 10 (step 11). Server 1
When the CPU 11 of 0 receives the advertisement information 761, it executes an advertisement registration and billing process. As a result, the program information provider charges the advertisement provider a registration fee for the advertisement information.

Next, the CPU 11 of the server 10
The creation process is executed, and the advertisement information received from the maker terminal 70 is converted into a database to create the advertisement DB 162 (step 12). The created advertisement DB 162 is stored in the storage unit 16.

The program DB 163 is updated at regular intervals by the server 10 (step 13; YE).
Following S, step 14). If the program DB 163 is the latest, that is, if a certain period has not elapsed since the last update of the program DB 163 (step 13; NO), the server 10 sends the program keyword from any of the mobile phones 30, 50, 60. Is registered (step 1
5). If no program keyword has been registered from any mobile phone (step 15; NO), the process returns to step 13 and updates the program DB 163 at regular intervals while waiting for registration of the program keyword (step 13; Y).
Following ES, step 14).

[0118] Here, every time a program keyword or an advertising keyword is registered or updated from the mobile phone 30, 50, 60 ... to the server 10, the program information provider pays the viewer a registration fee for the keyword. Charge. However, this registration fee may be free.

If the program keyword is registered in the storage unit 16 of the server 10 from any of the mobile phones 30, 50, 60 (Step 15; YES), the server 10 executes a program extraction process. That is, the CPU 11 compares the program keyword 161b with the keyword 163a assumed in the process of creating the program DB 163,
3 is extracted from the program data (step 16).

Next, the server 10 sends the keyword DB 161
In the same record, it is determined whether an advertisement keyword corresponding to the program keyword is registered (step 17), and an advertisement extraction process is executed. The content of the advertisement extraction processing differs depending on whether an advertisement keyword is registered or not. If the advertisement keyword is registered (step 17; YES),
In the advertisement extraction process in this case, since the advertisement keyword is registered, the CPU 11 checks the advertisement keyword against the keyword 162g included in the item of the advertisement DB 162, and extracts the advertisement data from the advertisement DB 162 (step 18). .

On the other hand, if the advertisement keyword is not registered (step 17; NO), the CPU 11
Among the items of 163, the viewer attribute information 163f corresponding to the program data 163j extracted in step 16 is compared with the viewer attribute information 162f of the advertisement DB 162, and the advertisement data 162j is extracted from the advertisement DB 162 (step 19). .

Next, the CPU 11 executes a program transmission process, and executes step 16 on the portable telephone identified by the viewer ID corresponding to the program keyword and the advertisement keyword.
Step 18 or Step 1
And the advertisement data extracted in step 9 (step 2).
0). However, when the advertisement restriction is registered from the mobile phone to the server 10, the CPU 11 limits the amount of the advertisement data transmitted to the mobile phone.

On the other hand, in the portable telephone, control unit 31 executes a program data transmission process. That is, the control unit 31 first causes the display unit 37 or the receiver 39a to output the program data received from the server 10 via the transmission / reception unit 35. Here, the viewer presses the selection button if there is a program whose recording is desired to be determined based on the content of the output. Control unit 3
1 receives the selection signal and converts the selected program data to VT
Send to R80. As a result, the VTR 80 reserves the recording of the program.

[0124] Here, the program information provider charges a fee for transmitting the program data to a viewer who has received the program data with the mobile phone. However, this transmission fee may be free.

Next, the CPU 11 executes a notification process, and executes a process of accessing the maker terminal 70 and the broadcast terminal 90 in order to inform that the advertisement data has been transmitted to the predetermined portable telephone (step 21). Subsequently, the CPU 11
The advertisement billing process is executed, and the manufacturer terminal 70 is charged according to the accumulated amount of the advertisement data transmitted to the mobile phone by the program transmission process, while the fee is paid to the pay broadcast station.

On the other hand, the broadcasting terminal pays a fee (so-called cash back) to the mobile phone according to the accumulated amount of advertisement data received by the mobile phone.

As described above, in the program reservation system 200 according to the second embodiment, the viewer receives the cashback from the server 10 by receiving the advertisement data. The cost can be reduced. This encourages an increase in the number of users (ie, viewers) of the system, so that the advertisement provider can promote the advertisement to more viewers.

On the other hand, the pay broadcast station receives from the program information provider an amount corresponding to the accumulated amount of advertisement data transmitted from the server 10 to the mobile phone. Therefore, the pay broadcast station can obtain the difference between the amount received from the program information provider and the cashback paid to the viewer as profit.

The above description in the embodiment is a preferred example of the program reservation system according to the present invention, and the present invention is not limited to this. For example, the mobile phone 30 to the VTR 80 may be mutually accessible. That is, if the VTR 80 is configured to notify the mobile phone 30 of the reception confirmation of the program data and the completion of the recording, the reliability of the program reservation can be improved.

Further, the viewer may be configured to be able to refuse to receive the advertisement data. In this case, the registration fee of the program keyword imposed from the program information provider to the viewer is charged. Further, when the viewer registers the program keyword in the server, the transmission date and time of the program data may be specified.

Further, in the program reservation systems 100 and 200 according to the present embodiment, the server and the maker terminal are provided independently, but they may be configured as the same server. Other detailed configurations and detailed operations can also be appropriately changed without departing from the spirit of the present invention.

[0132]

According to the program reservation system of the first aspect of the present invention, compared with the conventional advertisement transmission for transmitting advertisement information to an unspecified number of viewers in a predetermined program frame or time zone. As a result, it is possible to transmit an effective advertisement that matches the viewer's personal characteristics and preferences.

According to the invention described in claim 2, in addition to the effect of the invention described in claim 1, it becomes possible for the user of the communication terminal to specify and receive desired advertisement information suitable for himself. , Willingly browse advertising information. As a result, the advertisement effect can be further improved for the advertisement provider.

According to the third aspect of the present invention, in addition to the effect of the first or second aspect, the advertisement providing terminal can grasp the accumulated amount of the advertisement data transmitted to the mobile phone by the server. Can be.

According to the fourth aspect of the present invention, compared to the conventional advertisement transmission in which the advertisement information is transmitted to an unspecified number of viewers in a predetermined program frame or time zone, the individual characteristics of each viewer are compared. And effective advertisement transmission suitable for the taste.

According to the fifth aspect of the invention, the net fee paid by the advertisement provider (sponsor) is calculated based on the accumulated amount of advertisement data actually transmitted to the viewer. Since this fee reflects the actual viewing condition of the advertisement, the server can charge the advertisement providing terminal more rationally than in the case of charging a fixed fee.

According to the sixth aspect of the present invention, in the process of storing the program information and the advertisement information, the program information and the advertisement information are associated with each other, and the appropriate program information is stored in the program storage means based on the program-related information transmitted from the communication terminal. As well as advertising information,
A program for extracting only the advertisement information associated with the extracted appropriate program information and transmitting the extracted program information and the advertisement information to the communication terminal can be executed on the computer. For this reason, compared to the conventional advertisement transmission in which the same advertisement information is transmitted to an unspecified number of viewers in a predetermined program frame or time zone, an effective advertisement matching the personal characteristics and tastes of the viewer is effective. Advertisement transmission becomes possible.

[Brief description of the drawings]

FIG. 1 is a diagram showing a schematic configuration of a program reservation system 100 according to a first embodiment of the present invention.

FIG. 2 is a block diagram showing a functional configuration of a server 10 of FIG.

3A and 3B are diagrams showing a data configuration stored in a storage unit 16 of FIG. 2, wherein FIG. 3A shows a keyword DB 161, FIG. 3B shows an advertisement DB 162, and FIG. 3C shows a program DB 163.

FIG. 4 is a block diagram showing a functional configuration of the mobile phone 30 in FIG.

FIG. 5 is a block diagram showing a functional configuration of a maker terminal 70 of FIG. 1;

FIG. 6 is a flowchart showing an operation of the program reservation system 100 of FIG. 1;

FIG. 7 is a flowchart showing an operation of the program reservation system 100 of FIG. 1;

FIG. 8 shows a program reservation system 20 according to the second embodiment.
FIG. 2 is a diagram illustrating a schematic configuration of a zero.

9 is a block diagram illustrating a functional configuration of a broadcast terminal 90 in FIG.

FIG. 10 is a flowchart showing the operation of the program reservation system 200 of FIG.

FIG. 11 is a flowchart showing the operation of the program reservation system 200 of FIG.

[Explanation of symbols]

 10 Server 11, 71, 91 CPU 12, 72, 92 Input unit 13, 73, 93 RAM 13a, 73a, 93a Work memory 14, 74, 94 Transmission control unit 15, 75, 95 Display unit 16, 76, 96 Storage unit 161 Keyword database storage area 162 Advertising database storage area 163 Program database storage area 17, 77, 97 Storage medium 18, 78, 98 Bus 30, 50, 60 Cellular phone 31 Control unit 32 Input unit 33 RAM 33a Work memory 34 Communication unit 35 Transmission / reception unit 36 VRAM 37 Display unit 38 Storage unit 38a Program keyword storage area 38b Advertisement keyword storage area 39 Voice control unit 40 Input / output terminal 70 Maker terminal 761 Advertising information storage area 80 VTR 90 Broadcast terminal 961 broadcast information A, B Antenna C base

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04N 7/173 610 H04N 7/173 640A 640 5/782 Z F-term (Reference) 5B049 BB00 BB49 CC02 CC06 CC21 CC36 DD01 DD05 EE01 FF03 FF04 FF09 GG04 GG06 GG07 5C018 HA10 5C025 BA27 BA30 DA05 DA10 5C064 BA07 BB01 BB05 BC01 BC16 BC18 BC20 BD02 BD07

Claims (5)

[Claims] 1. A program comprising: a communication terminal that transmits program information for reserving recording to a recording device; and a recording device that receives the program information from the communication terminal and reserves recording of the program. An advertisement providing terminal for providing, to a server, advertisement information including advertisement data relating to the contents of an advertisement and viewer attribute information relating to a transmission destination of the advertisement data, the reservation system; And a program storage means for storing program information in association with the advertisement information provided by the means. The communication terminal transmits program-related information relating to a program desired to be recorded to the server. Means for extracting program information from the program storage means based on the program related information transmitted by the related information transmitting means. Output means; advertisement extraction means for extracting advertisement data included in advertisement information corresponding to the program information extracted by the program extraction means from the program storage means; program information extracted by the program extraction means; A program transmission unit for transmitting the advertisement data extracted by the advertisement extraction unit to the communication terminal. 2. The program reservation system according to claim 1, wherein said related information transmitting means transmits advertisement related information relating to an advertisement desired to be viewed to said server. 3. The server according to claim 1, further comprising: a notification unit that notifies the advertisement providing terminal that the advertisement data has been transmitted to the communication terminal by the program transmission unit. 2. The program reservation system according to 2. 4. A program reservation method for transmitting program information for reserving recording to a communication terminal connected to a recording device, comprising: advertisement data relating to the contents of an advertisement; and viewer attribute information relating to a transmission destination of the advertisement data. An advertisement providing step of providing advertisement information to a server, a program storage step of storing the program information in association with the advertisement information provided in the advertisement providing step, and program related information relating to a program desired to be recorded. A related information transmitting step for transmitting to the server; a program extracting step for extracting program information based on the program related information transmitted in the related information transmitting step; and an advertisement corresponding to the program information extracted in the program extracting step An advertisement extraction step of extracting advertisement data included in the information; a program information extracted in the program extraction step; and an advertisement data extracted in the advertisement extraction step. Program reservation method characterized by comprising a program transmitting step of transmitting data to the communication terminal. 5. A program comprising: a communication terminal that transmits program information for reserving recording to a recording device; and a recording device that receives the program information from the communication terminal and reserves recording of the program. An advertisement providing terminal for providing, to a server, advertisement information including advertisement data relating to the contents of an advertisement and viewer attribute information relating to a transmission destination of the advertisement data, the reservation system; And a program storage means for storing program information in association with the advertisement information provided by the means. The communication terminal transmits program-related information relating to a program desired to be recorded to the server. Means for extracting program information from the program storage means based on the program related information transmitted by the related information transmitting means. Output means; advertisement extraction means for extracting advertisement data included in advertisement information corresponding to the program information extracted by the program extraction means from the program storage means; program information extracted by the program extraction means; A program transmitting unit that transmits the advertisement data extracted by the advertisement extracting unit to the communication terminal; and an advertisement that charges the advertisement providing terminal a registration fee for the advertisement information provided to the server by the advertisement providing unit. Registration charging means, and advertisement charging means for charging the advertisement providing terminal with an advertisement transmission fee according to the accumulated amount of the advertisement data transmitted to the communication terminal by the program transmission means. Program reservation system. 6. A storage medium storing a computer-executable program for transmitting program information for reserving recording to a communication terminal connected to a recording device, comprising: advertisement data relating to the content of an advertisement; A program code for providing advertisement information including viewer attribute information regarding a destination of advertisement data to a server; a program code for storing the program information in association with the advertisement information; and a program desired to be recorded. A program code for transmitting program-related information to the server, a program code for extracting program information based on the transmitted program-related information, and advertisement information corresponding to the extracted program information. A program code for extracting advertisement data, the extracted program information, and the extracted advertisement data. Storage medium characterized by storing a program comprising a program code for sending the signal terminal.