JP2002007534A - Method for generating reputation of store by consumer, and server and information terminal suitable for the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To speedily build up a reputation of a store according to evaluation information on the store by consumers themselves by using an information communication network. SOLUTION: A server is equipped with a means which sends S4 a store retrieval field to an information terminal of a consumer, etc., retrieves the store from a store database which is preliminarily stored according to a key work inputted to the store retrieval field sent from an information terminal and sends S6 a store data field wherein store data on the store are represented to the information terminal, etc., of the consumer, sends S8 an 'evaluation field' of the store to the information terminal, etc., of the consumer, and generates and stores an evaluation bulletin board S10 having the evaluation information accumulated according to the evaluation information of the evaluation field S9 that the consumer has written. Then this method for generating the reputation of the store by consumers is obtained by using the server, etc.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a store evaluation method by consumers and a server and an information terminal suitable for the method, which are realized by using a communication network constructed from a computer system and information communication technology.

[0002]

2. Description of the Related Art (1)
From a consumer perspective. At present, when consumers want to know in advance the service contents of the store they want to use, they obtain and use information from word-of-mouth, various magazines, advertisements, websites provided by the store side, etc. be able to.

[0003] However, in daily consumption behavior, rather than consuming the service contents of the store in advance, rather than deciding on a behavior schedule, the user suddenly stops at a passing store. As a result, everyone realizes that they often receive the service provided by the store.

[0004] In such a case, the service contents of the shop suddenly used may not be confirmed unless the user actually enters the shop and receives the service. For example, various restaurants and the like are typical, and it is difficult to know whether or not the restaurant to be used for the first time is a restaurant that provides delicious food, unless you actually order and eat it yourself.

[0005] In such a case, it is very convenient if information relating to the service contents of the store can be immediately obtained at the storefront. Moreover, if this information is not only the information provided by the store, but also a set of a large number of information actually received from consumers who have used the store, the information is highly reliable and suitable as a judgment material. . Furthermore, when the service content of the shop is changing, for example, when the chef changes at the restaurant and the taste has also changed, it is a common experience that the latest information of the shop is always available. It would be very useful if there was an information provision technology that was provided and could be immediately obtained at any time.

(2) From a store standpoint. It is a store that has opened a short time and has a good reputation with its own power, and it will take some time for business to take off. For example, it is said that it will take three years for an independent restaurant to have a small number of customers and an absolute amount of evaluation information of the customers because the number of customers is one, and the management becomes stable. It is said that it will take at least 10 years for the reputation to be fixed and profitable. In such a situation, he has to hesitate to open a store.

[0007] Also, once a store is opened, it is difficult to grasp the evaluation of consumers (customers). Even if measures such as setting up a questionnaire sheet in the store are taken, the effect is known. If the service content is inadequate,
As the number of customers gradually slows down, losses may accumulate over a long period of time. In such a case, when it is time to make a decision to review the management, the situation may have already reached an irrecoverable state.

Therefore, from the standpoint of the store, if the consumer's evaluation related to the service content of the store can be quickly grasped,
It can be used immediately for review and improvement of management. Moreover, if the evaluation information is sent every moment, the utility value is very high.

(3) From the standpoint of the information industry. The mobile phone information terminal has been provided with a function of connecting to a communication network such as the Internet, but the available information content is inadequate and undeveloped. In addition, the construction of an information communication network that makes full use of the mobility of a mobile information terminal represented by a mobile phone has not been developed yet. Therefore, a new information communication network using a mobile information terminal and an information provision business are desired.

[0010] Based on the above (1) to (3), an object of the present invention is to use an information communication network,
By collecting the store evaluation information by the consumers themselves, forming a highly accurate store reputation report, and providing the reputation information to consumers and stores as needed, consumers can accurately judge the contents of store services. The advantage is that it can provide businesses with the ability to quickly reflect consumer evaluations in management, and the information industry to be able to revitalize the market with a new consumer-oriented information and communication network. .

[0011]

An information source for constructing an information communication network (mutual information exchange system using a computer system and information communication technology) which achieves the object of the present invention, that is, a server is provided with at least the following (1). ) ~
It is configured so that the means (procedure) of (4) can be executed.

(1) A means for transmitting a “store search column” to a consumer information terminal and prompting the user to input a keyword such as a store name and a telephone number of a store desired to be evaluated in the “store search column”. This means is performed based on access to the server from a consumer. A predetermined "store search field" is transmitted to and displayed on the information terminal owned by the consumer, and the keyword required for searching the store for which the service content is desired to be evaluated is displayed to the consumer, for example, a store name, a telephone number, Address, route (railroad,
This is a means for inputting (writing) roads and the like into the “store search field”. In the present invention, "consumer"
Broadly means those who receive services from various stores,
“Store” means a business entity that provides various services to consumers.

(2) Based on the keyword entered in the “store search field” transmitted from the information terminal, the store is searched from a store database stored in advance,
A "store data column" in which store data such as a store name and a telephone number of the store is displayed is transmitted to the consumer's information terminal, and the consumer is prompted to confirm the contents of the "store data column". Means for prompting a request for transmission of the "evaluation column" of the store. In this means, a corresponding store is searched on the server from the keyword information input in the “store search field” transmitted from the information terminal of the consumer to the server. And the name of the store,
A "store data section" in which bibliographic store data including an address, a telephone number and the like is displayed is returned to the consumer information terminal. The consumer checks based on the contents of the “store data section” whether or not the store is the store he / she desires, and requests the server to transmit the “evaluation section” of the store. Here, the “evaluation column” is a writing column configured so that a consumer can input (write) an evaluation relating to the service content of a store he / she wants to use by operating his / her own information terminal. In addition,
For example, in the case of a restaurant, the evaluation written in the "evaluation column" mainly includes simple character information such as "I was very delicious. I want to come again."

(3) Based on the transmission request from the consumer for the “evaluation section”, the “evaluation section” of the corresponding store is transmitted to the consumer's information terminal. A means for prompting the input (writing) of a store evaluation. By this means,
The server creates an "evaluation column" of the store requested by the consumer and transmits the "evaluation column" to the information terminal of the consumer. Then, the user is prompted to input an evaluation regarding the service content of the store used by the consumer in a predetermined place in the “evaluation column”.

(4) A means for creating and storing a “reputation bulletin board” in which the evaluation information is accumulated based on the evaluation information written in the “written evaluation column” written by the consumer. In this means, a "reputation bulletin board" that provides reputation information that is a collection of evaluation information extracted from the evaluation column input to the server from the consumer's information terminal is created by adding and updating as needed. It is stored in a predetermined storage means of the server. The "reputation bulletin board" of the store is updated on the server and is replaced with the latest reputation information. In addition, "Reputation bulletin board" is automatically created on the server,
It is amplified. For this reason, the quality and quantity of the database of the "reputation bulletin board" in the server will evolve over time.

Next, in the present invention, the "evaluation column"
Is provided with a recommended judgment item for inputting a judgment as to whether or not to recommend the store. The number of persons who have input a recommendation in this recommended judgment item is the number of persons who input in the "evaluation column". The "recommendation rate" obtained by the value divided by the above may be updated and displayed on the "reputation bulletin board" in which the evaluation information input in the "evaluation column" is accumulated and displayed. According to this means, a consumer who has viewed a "reputation bulletin board" transmitted from a server and which is accumulated information of store evaluations by consumers can see the "recommended rate" displayed on the "reputation bulletin board". This is convenient because it allows you to grasp the reputation of the store at a glance. Specifically, A
Assuming that 100 consumers have input an evaluation into the "evaluation column" of the store so far, 70 of them input information indicating that the store can be recommended in the recommendation judgment item of the "evaluation column". When this is done, the (current) recommendation rate of 70% is displayed, which is convenient because the reputation of the shop can be easily determined.

The server may be configured to automatically rank the "recommended rate" so that a list of rankings can be displayed on an information terminal that can be connected to the server.

Here, in the present invention, a means for erasing specific evaluation information from among the evaluation information input and stored by the consumer for a store having a “reputation bulletin board” is provided. A means for prompting an application request may be provided. By this erasing means, it is possible to delete the evaluation contents having particularly malicious intent, such as slander, slander, etc., from the display of the “reputation bulletin board”. Thus, the store is devised so as not to give an unexpected disadvantage. The evaluation information erasing means can be provided by a contract between the store and the operator of the system according to the present invention.

[0019] In addition, any one of a "reputation bulletin board" installed in the server in advance by a server operator's own input work and a "reputation bulletin board" formed by a consumer's input work and installed in the server can be used. Alternatively, the "reputation bulletin board" of the shop itself may be removed (erased) from the server according to the decision of the shop itself. In this case, the information terminal screen of the consumer may notify (display) that "the reputation bulletin board of the store is currently removed".

In the server, for the store,
It may be devised to provide a means for prompting the creation of a “store information page” linked to the “reputation bulletin board”. By using this means, a store having a “store information page” can be devised so that consumers always see the “store information page” when accessing the “evaluation column” or “reputation bulletin board” of the store. . As a result, consumers will be able to understand the details of the store's service contents, so they can check the inconsistency between the service contents advertised by the store and the actual service contents, and can provide detailed information on the store's service contents to be used in advance. You can know. On the other hand, the shop can effectively execute the shop advertisement to a large number of consumers by creating the “shop information page”. The “store information page” is composed of a “front page” that briefly displays the contents of the store, and a “details page” that displays the details of the store linked to the “front page”. You can make it. As a result, the contents of the store can be introduced according to the level of information desired by the consumer, and the store can also carry out advertising that is one step ahead of the “front page”.

Next, with regard to an "information terminal" for constructing an information communication network (a mutual information exchange system using a computer system and information communication technology) which achieves the object of the present invention, at least the following means (procedure) Can be executed.

<Information Terminal Used by Consumers> First, regarding the “information terminal used by consumers”, the following (a) to (a)
At least (d) is provided.

(A) Receiving and displaying means capable of receiving and displaying the "store search field" transmitted from the server. According to this means, an item column in which the name, address, telephone number, available railroad, road, and the like of the store can be written is initially set to “blank” or “selection of a store” by displaying “options”. B) make it possible to receive the information on the information terminal and display it on the screen of the information terminal. Here, the "information terminal" according to the present invention is a mobile phone terminal, a mobile personal computer terminal, a laptop personal computer terminal, a desktop personal computer terminal, a terminal with a game function, or any other information terminal that can be connected to an information communication network. Therefore, an information terminal having a transmission / reception function, a screen display (display) function, and an information input function is widely referred to.

(B) A means for inputting (writing) the name of a store desired to be evaluated, a telephone number, or the like in the “store search column” and transmitting the “written store search column” to the server. In this means, store information known by the consumer is entered in a blank portion of the "store search column" transmitted from the server. For example, when only the store name is known, only the store name is input (written), and when the store name and the telephone number are known, the store name and the telephone number are input (written). Then, the “written store search field” in which various information regarding the store is input is sent back to the server. Note that the server that has received the “written store search field” automatically creates an “evaluation field” corresponding to the store and sends it back to the consumer. For this reason, the means for returning the “written store search field” to the server functions as a means for the consumer to request the server to transmit the “reputation field” to the server.

(C) An evaluation of the store is entered in an “evaluation column” that is searched based on the “written store search column” and transmitted from the server.
Means that can send "written evaluation column". This means that the consumer can use the "evaluation column" sent from the server.
Is a procedure for inputting an evaluation regarding the service content of the shop used. When the “written evaluation column” in which the evaluation is written is transmitted to the server, the server updates the stored “reputation bulletin board” to the latest “reputation bulletin board” to which new evaluation information is added, and stores the updated “reputation bulletin board”. Will be.

<Information Terminal Used by Store> Next, regarding the “information terminal used by the store”, the “reputation bulletin board” of the store stored in the server is received and displayed. Means for transmitting a command for deleting specific evaluation information input to the server to the server.
This method is useful for the shop because it is possible to delete the evaluation contents having malicious intentions, such as slander, slander, etc., from the own “reputation bulletin board”.

The "information terminal used by the store" can be devised so that the server is provided with a means for making an application for making a "store information page" connected to the "reputation bulletin board" and making a contract. The store is beneficial because the "store information page" allows the store to conduct store advertising to consumers accessing the "reputation bulletin board" of their store. This "store information page" can be easily performed by an automatic contract including an automatic settlement system, which is convenient.

<Method of Consumer Reputation Formation by Consumer Implemented by Information and Communication Network System> The information terminal used by the consumer, the information terminal used by the store,
And at least an information communication network system using the server, the information terminal used by the consumer, and the information terminal used by the store. Can be provided.

That is, the server writes the evaluation of the store used by the consumer in a predetermined "evaluation column" displayed on the information terminal and transmits the evaluation to the server. The reputation bulletin board for each store
Evaluation information received from consumers will be accumulated one after another. For this reason, the reputation information of the store (a set of evaluation information) is automatically created on the server.

Therefore, the “method of forming a reputation of a store by a consumer” according to the present invention can be said to be an automatic reputation forming system of a store using an information communication network system.

In order to use the automatic reputation forming system of the store more effectively, the information terminal used by the consumer is a mobile phone information terminal. As a result, the consumer can immediately obtain the reputation of the store immediately before entering the store (at the storefront) by using the mobile phone information terminal, and can establish a reputable store. Sorting can be performed reliably.

[0032]

Next, a preferred embodiment of the present invention will be described with reference to the accompanying drawings. First, FIG.
It is a figure showing the concept of the "reputation formation method of the shop by the consumer" which concerns on this invention. As shown in FIG. 1, a mobile phone information terminal 1a, 1b (hereinafter simply referred to as "information terminal 1a, 1b") owned by a consumer and a computer information terminal 2 (2a, 2b) owned by a store are: It connects to the Internet via the telephone line 3 and the mobile phone network 4 and connects to the server 5 via the Internet. The information terminals 1a and 1b are not particularly limited in model, but may be connected to the server 5 via various networks, and may be any device capable of bidirectional information exchange with the server 5.

FIG. 2 is a simplified block diagram showing the configuration of the server 5. As shown in FIG. 2, the server 5 includes a control unit 501 including a CPU and the like.
Are provided to perform control of each unit, data transfer, calculation, primary storage of input data, and the like.

Reference numeral 502a denotes input control means for controlling data transmitted from the information terminals 1 and 2 via the Internet. An output control unit 502b controls data output to each of the information terminals 1 and 2. Reference numerals 503 to 506 denote storage means, which store the following files (data).

First, the storage section 503 stores a main program. This main program is used by the control means 501, and is a program for a store search system, a program for creating a store data section 9 (see FIG. 6), and a program for creating a reputation bulletin board 13 (see FIG. 10). , A program related to the creation of the front page 15 (see FIG. 13), a program related to the creation of the detail page 16 (see FIG. 14), and the like.

The storage means 504 stores bibliographic data for each shop,
That is, a store name, an address, a telephone number, a railway line, a road line, and the like are stored, and a store data column 9 (see FIG. 6) in which these data are arranged for each store is held.

The storage means 506 stores the reputation bulletin board 13 shown in FIG. 10, the removed notice bulletin board 14 shown in FIG. 11, and the like. The storage unit 506 stores a front page 15 and a detail page 16 owned by a store that has exchanged a contract with the operator of the server 5. Note that this storage means 506 stores
They may be distributed by a link function.

Hereinafter, the present invention will be described through a description of a mutual information exchange procedure performed between the server 5 and the consumer (the consumer information terminals 1a and 1b) and between the server 5 and the shop (the shop information terminal 2). The configuration of the server 5, the configuration of the information terminals 1 and 2 according to the present invention, and the “method of forming a store reputation by a consumer” according to the present invention will be described.

(1) Procedure when a reputation bulletin board 13 of a store is filed in the server 5. FIG. 3 is a flowchart showing a procedure (flow) of mutual information exchange performed between the server 5 and the consumer (the consumer information terminal 1a). When the consumer files the store's reputation bulletin board 13 on the server 5, the following procedure (hereinafter, referred to as "S")
Done in Hereinafter, an example in which a consumer who uses a restaurant named “Soba Value” has the information terminal 1a will be described.

S ₁ ; First, the consumer accesses the server 5 using the information terminal 1a owned by the user based on the address and the like.

S ₂ ; The server 5 is a consumer information terminal 1a
Then, an initial menu screen M shown in FIG. 4A and a menu screen 7 linked to the initial menu screen M are transmitted. The initial menu screen M includes a consumer section M ₁ , a contract shop section M ₂ , and a new shop section M _3, and allows the user to select an attribute of a person who has accessed the server 5. In this case,
Consumers, and to select the consumer field M _1, the next menu screen 7 appears. The menu screen 7 is roughly divided into a "write" column 7a for indicating the intention of writing a store evaluation.
And a "read" column 7b for indicating intention to read the reputation bulletin board 13 already stored in the server 5, a "return" column 7c for indicating intention to return to the procedure, and confirming the selection ( Confirmation) column 7d for indicating intention
At least. These columns 7a to 7d are:
It is selected by operating a button or the like of the information terminal 1a. If the information terminal 1a is a computer terminal, move the cursor to any of the columns 7a to 7d,
Selected by clicking. Here, as shown in FIG. 4B, a selection field 7e for the store owner is added to the menu screen 7 to form an initial menu screen.
When e is selected, the next menu screen and a selection column m ₂ of the selection column m ₁ and the new retailers contract retailers m
May appear. According to this configuration, since the menu screen 7 including the selection column regarding the store evaluation is displayed first for the consumer, there is an advantage that the operation can be immediately shifted to the operation for reading or writing the store evaluation. Incidentally, if the selection field m ₁ is selected, the program proceeds to the procedure of P ₃ in FIG. 16 to be described later, the self-shop reputation Wall 13
(FIG. 10, described later) enters the transmission request operations, if a selection field m ₂ is selected, the program proceeds to steps of Pc in FIG. 19 to be described later, to enter the transmission request work contract assistance.

S ₃ ; Next, when the reputation bulletin board 13 of the store is created (filed) on the server 5, the “write” column 7 a of the initial menu screen 7 is selected. Then, the selection information is transmitted to the server 5 as a command for requesting writing of the evaluation regarding the store service content.

S ₄ : Upon receiving the write request command, the server 5 outputs the store search field 8 shown in FIG. 5 according to the main program and transmits it to the consumer's portable telephone information terminal 1a. The store search column 8 is configured so that characters and the like can be written (blank), an address description column 8a,
It has a telephone number entry column 8b, a store name entry column 8c, a railway line entry column 8d, and a road route entry column 8e.

S ₅ : In the store search field 8 displayed on the display screen of the information terminal 1a, the information of the store that the consumer knows by operating the information terminal 1a is displayed according to the type of the information. , Is input (written) in the predetermined description fields 8a to 8e. Then, the stored shop search field 8 (not shown) is transmitted to the server 5.

S ₆ : The server 5 which has received the written store search field 8 searches the data file in the storage means 504 for the store based on the information written in the store search field 8 by the main program. I do. As a result of the search,
If the store is found, a store data column (see FIG. 6) listing the bibliographic data of the store is output and transmitted to the consumer's information terminal 1a. If a plurality of applicable stores are found, a list of the number of applicable stores / store names (not shown) is transmitted, and a request is made to the consumer to add further store information to the store search field 8, and the search is narrowed down. Make it searchable. If the store is not found, a blank store data column (not shown) is transmitted to the information terminal 1a together with the contact information to that effect, and the consumer is requested to create a new store data column 9. (Not shown). The store data column 9 includes a store name column 9a, a telephone number column 9b, a prefecture name column 9c, a ward / city / county name column 9d,
A town name column 9e, a national road name column 9f, a railway name column 9g, a procedure return column 9h, and a confirmation column 9i are provided. Further, a selection column 9j for the store owner is provided. This selection field 9j
By selecting, the operation of correcting the contents of the store data column 9 of the own store can be performed.

S ₇ : Check the information in the store data column 9 (or the store data column 9 newly created by the consumer) transmitted from the server 5 and confirm that there is no doubt that the store is desired to be evaluated. The selected consumer selects the confirmation column 9i. The selection of the confirmation column 9i functions as an intention display for requesting the server 5 to transmit the evaluation column 10 for writing the evaluation of the store.

S ₈ : The server 5 receiving the transmission request for the evaluation column 10 creates the evaluation column 10 shown in FIG.
Send to a. The evaluation column 10 includes a store name column 10a, recommended judgment item columns 10b, 10c, 10d, an evaluation writing column 10e, a confirmation column 10f, and a procedure return column 10g. The recommended judgment item column includes a column “Recommended” 10b for recommending a store,
The shop is composed of a “no” column 10c and a “neither” column 10d that recommend a store, and is configured to allow the consumer to select one of the three options.

S ₉ ; The evaluation writing column 10e displayed on the information terminal 1a is initially blank (see FIG. 7A), and the consumer writes the evaluation of the store in this blank portion.
For example, write "It was delicious. I will come again. The soup is the best. The noodles are good." (See 10 '(e) in Fig. 7 (b)). Then, in order to correspond to this good evaluation, the user selects the recommended "Yes" column 10b (see 10 '(b) in FIG. 7B) and selects the confirmation column 10f (FIG. 7).
(Refer to 10 '(f) of (b)). If the reputation bulletin board 13 of the store is already filed in the server 5 by completing the writing operation to the evaluation column 10 described above,
The written evaluation column 11 as shown in FIG. 8 is created and automatically displayed on the information terminal 1a. The written evaluation column 11 includes a store name column 11a,
In addition to a recommendation determination result column 11b and an evaluation information column 11c, a total number of written items display column 11d, a recommendation rate display column 11e, a procedure return column 11f, and a transmission column 11g are provided. The total writing number display column 11d is a column for displaying numerical information corresponding to the total number of writers N who have written the evaluation in the evaluation column 10 of the store at any time. The recommendation rate display column 11e displays the number n of persons who have selected the recommended “do” column 10b from the recommended judgment item columns 10b to 10e in the evaluation column 10
"Recommendation rate (%)" obtained by the calculated value (100 × n / N) obtained by multiplying the value obtained by dividing the total number of people writing to N by 100
Is a column for displaying. In addition, the evaluation column 10 is not limited to the above configuration, but may be “good”, “bad”, “normal”.
A simple questionnaire style evaluation column (not shown) having only selection columns such as “delicious”, “bad”, and “normal” can be adopted. Here, the reputation bulletin board 13 of the store
However, if it is removed from the server 5 in response to a request from the store (described later), the written evaluation column 12 shown in FIG. 9 is created and automatically displayed on the information terminal 1a. Become. The written evaluation column 12 includes a store name column 12a, a recommended judgment result column 12b, and an evaluation column 12c in which character information has been input, as well as "Thank you for filling in. It has been removed. Would you like to share your opinion with the store? "
The removed notification column 12d for displaying contact information of the following contents, the columns 12e and 12'e of the removed notification column 12d for selecting the intention to respond to the question, and the written evaluation column 1
A transmission field 12f for confirming transmission to the second server 5;
A procedure return column 12g for returning the procedure is provided. In the server 5, a written evaluation column 11 (similar to FIG. 8) regarding a completely new store that has no file experience so far has
When the data is input to the server 5, the server 5 automatically creates and files the reputation bulletin board 13 of the store.
Thereby, in the server 5, the number of the reputation bulletin boards 13 is automatically amplified by the consumer.
Consumers can use the above-mentioned written evaluation column 11 'or 12
By selecting the transmission field 11g or 12f,
Send to server 5.

S ₁₀ : The server 5 processes the information added to the written evaluation column 11 or 12. In the case of the written evaluation column 11, the existing reputation bulletin board 13 (of the corresponding store) stored in the storage unit 505 of the server 5 (FIG. 1)
0), a new reputation bulletin board 13 is created and filed by adding new evaluation information. As described above, the reputation bulletin board 13 of the server 5 stores the written evaluation column 11
Each time is input to the server 5, the information content is updated. Therefore, the reputation bulletin board 13 has a function of accumulating consumer evaluations and forming a “reputation” of the store.

Here, referring to FIG. 10, reputation bulletin board 1
3 will be described. The reputation bulletin board 13 has a store name column 13a.
A column 13b for displaying the current recommendation rate of the store, a column 13c for displaying the total number of writings, a reputation column 13d for storing and displaying evaluation information received from consumers, and a procedure return column 13e. And a selection field 13f for the owner. In the reputation column 13d, the evaluation information of the consumer, that is, the evaluation information written in the evaluation information column 11c of the written evaluation column 11, is displayed in chronological order from top to bottom. In addition, ○, △, displayed in the reputation column 13d,
The mark 13f of X is a mark that is automatically displayed corresponding to the recommended judgment result column 11b (or 12b) of the written evaluation column 11. The mark ○ is displayed when recommended, the mark Δ is displayed when neither can be said, and × is displayed when not recommended. When the selection field 13f for the owner is selected, the user is notified of the contract option contents and FIG.
It is configured to shift to step (step determines whether to erase a particular reputation content) P ₅ shown in.

S ₁₁ ; As described above, the updated reputation bulletin board 13 is filed on the server 5 to complete a series of evaluation procedures by the consumer (end).

S ₁₂ ; Here, the store has a reputation bulletin board 13 in the server 5, and also has only a “contract store” with which a contract has been made with the operator and the reputation bulletin board 13. An existing store in the state, a removed store that has the reputation bulletin board 13 but is currently removed, and a new store in which an evaluation is newly input can be distinguished. Therefore, the operator of the server 5 sends the input evaluation information of the store to the contracted store, the existing store, the removed store, and the new store at any time or periodically, by mail,
Carry out sales activities to be contacted by fax, e-mail, etc. (see Fig. 3). Then, the contract shop is urged to check the contents of the reputation bulletin board 13 and to judge whether to delete the evaluation information such as slander, slander, or the like.
On the other hand, for an existing store, a removed store, and a new store, a contract with the operator is recommended, a front page 15 (and a detailed page 16) linked to the reputation bulletin board 13 is created, and specific evaluation information on the evaluation bulletin board 13 is deleted. It is recommended to obtain a function (reputation erasing means, described later) that can be used (see FIG. 3).

S ₁₃ : In S ₁₃ , the contracted store that has obtained a function (reputation erasing means) capable of deleting specific evaluation information of the evaluation bulletin board 13 by contract is stored in the reputation bulletin board 13 of the own store stored in the server 5. 2 shows a procedure for deleting the specific evaluation information displayed in. This procedure is performed according to a procedure shown in FIG.

(2) A procedure when the consumer reads the reputation bulletin board 13 of the store. FIG. 12 is a flowchart showing a procedure when the consumer reads the reputation bulletin board 13 of the store. Based on FIG. 12, a case will be described as an example in which a consumer holding the mobile phone information terminal 1b (hereinafter, referred to as “information terminal 1b”) accesses the server 5 in order to know the reputation of a desired store. .

Sa, Sb: The procedure is substantially the same as the above-described procedures S ₁ and S _2, and therefore the description is omitted.

Sc: The consumer selects the “read” column 7 b of the menu screen 7 transmitted from the server 5 and informs the server 5 that he / she intends to read the reputation bulletin board 13 stored in the server 5. .

Sd to Sf: The same as steps S4 to S6 described above, and a description thereof will be omitted.

Sg: The store data column 9 (see FIG. 6) transmitted from the server 5 is displayed on the information terminal 1b. The consumer checks the information content of the store data column 9 to see if it matches the store whose reputation he / she wants to know. 1
3 is sent.

Sh: If the relevant reputation bulletin board 13 is stored in the storage means 505, the server 5 outputs the reputation bulletin board 13 and transmits it to the consumer's information terminal 1b. If there is a front page 15 linked to the reputation bulletin board 13 (see FIG. 13), the front page 15 of the shop is output prior to the reputation bulletin board 13 and transmitted to the information terminal 1b. . It should be noted that, as shown in FIG.
a, a shop information column 15b that briefly introduces the service contents of the shop
And a “call” column 15 c for requesting the display of a telephone number, and a “what store” column 15 d linked to the detail page 16. The front page 15 is stored in the storage unit 506 of the server 5 by contracting the store with the operator of the server 5. On the other hand, even if the consumer requests the transmission of the reputation bulletin board 13, if the corresponding reputation bulletin board 13 is not stored in the storage unit 505 and is in the removed state, the user replaces the reputation bulletin board 13 with the Notification column 14 for removal completed shown in 11
Is transmitted to the consumer information terminal 1b. As shown in FIG. 11, the removed notification column 14 includes a store name column 14a, a column 14b notifying that the bulletin board of the store has been removed,
A procedure return column 14c for returning the procedure.

Si; information terminal 1b has reputation bulletin board 1
3. Either the removal completed display in the removal completed notification column 14 or the front page 15 is displayed.

Sj: When the reputation bulletin board 13 or the removed notification column 14 is displayed on the information terminal 1b, a series of procedures is completed (end). The consumer knows the reputation status of the store by the reputation bulletin board 13 illustrated in FIG. 10, or confirms that the reputation bulletin board 13 of the store is not currently stored in the server 5 by the removed notification column 14 shown in FIG. 11. know.

Sk: In the procedure Si, when the front page 15 is displayed on the information terminal 1b of the consumer,
The user selects the “what store” field 15 d (see FIG. 13) of the front page and requests the server 5 to transmit the detail page 16.

Sl: In response to the transmission request for the detail page 16, the server 5 searches whether or not the detail page 16 of the store (linked to the front page 15) is stored in the storage means 506, and stores it. If so,
The detail page 16 (see FIG. 14) is outputted from the storage means 506, and if not stored, a detail page no notice column 17 (see FIG. 15) notifying that there is no detail page 16 is outputted from the storage means 506. And each information terminal 1
b. Here, as shown in FIG. 14, the detail page 16 includes a store name column 16a and an access column 16 linking to a detail page (not shown) for introducing a way to the store.
b, if it is a restaurant, a menu column 16c linking to a detail page (not shown) for introducing the menu, a notification column 16d linking to a detail page (not shown) for introducing various information of the restaurant in detail, a server A column 16e linking to the reputation bulletin board 13 stored in the storage means 505 of No. 5;
Is provided. The consumer can select any of these columns 16a to 16e to obtain detailed information of the store. It should be noted that the configuration of the detail page 16 is appropriately created according to the demands of the store, and is not limited to the content shown in FIG. 15 has a column 17a for notifying that there is no detailed page 16 and a column 17b for linking to the reputation bulletin board 13 stored in the storage unit 505 of the server 5. .

Sm: One of the detail page 16 and the detail page no notice column 17 sent from the server 5 is displayed on the information terminal 1b. After confirming this, the consumer finally sends the request of the reputation bulletin board 13 to the column of the detailed page 16 (column for reading the reputation bulletin board) 16e or the column of the notification page 17 for no detail page (the column for reading the reputation bulletin board). This is done by selecting 17b).

Sn: In response to the request in step Sm, the server 5 searches the reputation bulletin board 13 of the corresponding store, and if the reputation bulletin board 13 has not been removed from the server 5, the reputation bulletin board 13 is displayed on the information terminal. 1b. If the reputation bulletin board 13 has been removed, a removal completion notification column 14 shown in FIG. 12 is transmitted to the information terminal 1b.

So: The reputation bulletin board 13 or the removed notice column 14 transmitted from the server 5 is displayed on the information terminal 1b.

Sp: The consumer uses his / her own information terminal 1b to
Referring to the reputation bulletin board 13, the reputation status of the store that wants to know the reputation is confirmed. When the removal completion notification column 14 is displayed, it is determined whether or not the service content of the store is to be confirmed by oneself. With the above procedure, the procedure when the consumer reads the reputation bulletin board 13 of the store is completed (end).

Hereinafter, the flow of the procedure for mutual information exchange between the store and the server 5 will be described separately for a contract store and a new store. The “contract store” is a store that has a contract relationship with the operator of the server 5, and the front page 1
5, a store to which a detail page 16, reputation erasing means and the like are provided. The “new store” refers to a store in which the reputation bulletin board 13 is automatically created on the server 5 by the consumer regardless of the intention of the store.

(3) Procedure for mutual information exchange between the contract shop and the server 5. FIG. 16 is a flowchart showing the flow of the procedure for mutual information exchange between the contract shop and the server 5. Mainly on the basis of FIG. 16, the contract shops Read reputation bulletin board 13 of the server 5, the procedure P ₁ to P ₇ in the case of erasing a particular reputation contents as an example.

P ₁ , P ₂ ; Similar to the above-described procedures S ₁ , S ₂ , the description of the procedures is omitted.

P ₃ ; A menu screen 18 displayed on a screen such as a CRT (CRT) or LCD (liquid crystal display) of the terminal 2a is an initial menu screen M (see FIG. 4A) or a menu screen m (FIG. 4). (b) refer) to a display screen linked contract store appears by selecting the contract store column m ₁ contract store column M ₂ or menu m of the initial menu screen M. The menu screen 18 has a column 18a for writing the name of the contracted store, a column 18b for inputting an ID number previously given by the operator by contract, and a column 18c for inputting a password (see FIG. 17).
The information terminal 2a of the contract shop may be a mobile information terminal such as a mobile phone information terminal. The contracted shop writes predetermined items on the menu screen 18 to check them, and selects the check box 18d shown in FIG.

P ₄ ; The server 5 recognizes the transmission request of the reputation bulletin board 13 when the consumer selects the confirmation column 18 d of the menu screen 18, and stores the reputation bulletin board 13 of the contracted store in the computer terminal 2 a (FIG. 1). Reference).

P ₅ : The screen of the terminal 2a of the contract shop is shown in FIG.
A reputation bulletin board 13 as shown by 0 is displayed. The contract shop confirms the contents of the reputation bulletin board 13 and designates the use of reputation erasing means provided in advance by the operator to delete the evaluation portion having maliciousness such as slander, slander, or the like. Then, an instruction to delete the evaluation information of the designated portion is transmitted to the server 5 (by creating the erased reputation bulletin board 18). FIG. 18 is a diagram showing a display example of the reputation bulletin board 18 that has been deleted. In the figure, a hatched area indicates that a specific reputation displayed in this area is designated to be deleted. I have. In this case, a trace indicating that the data has been erased may not be displayed. At this time,
“Recommended rate” on the deleted reputation bulletin board 18 (70
%) May be configured not to change. With this configuration, even if the contracted store performs a conscious reputation operation that deletes a legitimate negative reputation that is not so bad, even the consumer's reputation tendency itself can not be operated, so the reputation bulletin board Thirteen information can be ensured in reliability.

P ₆ ; In the server 5, the deleted reputation bulletin board 18 is filed in the database of the storage means 505 instead of the reputation bulletin board 13.

P ₇ : By the above procedure, the operation of the contract shop reading the reputation bulletin board 13 of the server 5 and erasing predetermined reputation contents is completed (end).

(4) Procedure for mutual information exchange between the new store and the server 5. FIG. 19 is a flowchart showing a procedure when a new store connects to the server 5 and signs a contract. Mainly based on FIG. 19, the procedures Pa to P for mutual information exchange between the new store and the server 5 will be described.
explain about g

Pa, Pb: Since the procedures are the same as the procedures S ₁ and S ₂ described above, the description of the procedures is omitted.

Pc: The menu screen 19 displayed on the screen of the terminal 2b is an initial menu screen M (see FIG. 4A).
Or menu m a screen linked to (see FIG. 4 (b)), by the new store to select a new store column m ₂ of new stores column M ₃ or menu screen m the initial menu screen M Appear. The menu screen 19 includes a store name entry column 19a, a column 19b for requesting a contract guide, and a column 19c for entering a mail address. New store,
If a contract is desired, an intention to request a contract guide is displayed in the column 19b. The menu screen 19
In addition, a column for checking whether or not the reputation bulletin board 13 of the store has already been filed in the server 5 may be provided.

Pd; The server 5 transmits to the terminal 2b of the new store a blank store data entry column (a column in which all the store data columns in FIG. 6 are blank) and transmits the reputation on the reputation bulletin board 13. A guide regarding the erasing function (means), creation of the front page 15, creation of the detail page 16, and the like are transmitted.

Pe: The new store writes the bibliographic items of the store in the store data entry field transmitted from the server 5, selects the desired contract content, and sends a reply to the server 5 (contract request).

Pf; The server 5 stores the above-mentioned store data entry column as the store data column 9 (see FIG. 6) in the storage means 504, and thereafter, the new store is operated as a contract store. To adjust. Then, a notice of the contract completion is transmitted to the terminal 2b.

Pg: A new store contract is completed by performing the above-mentioned procedures Pa to Pf (end). If the new store desires to create the front page 15 and the detail page 16, the process starts to create the pages 15 and 16. This work may be automatically created by the server 5 based on the contract, or may be created independently of the server 5.

Finally, it goes without saying that the scope of the present invention is not limited to the above embodiment.

[0084]

According to the present invention, by using the information communication network, highly accurate shop reputation information can be automatically formed based on the shop evaluation information inputted by the consumer himself.

By providing the reputation information to the consumer, the consumer can quickly and accurately obtain the service contents of the shop, which is very convenient.
The use of a mobile phone information terminal is particularly convenient because the renewal reputation of the store can be immediately obtained before entering the store.

[0086] In addition, since it is possible to easily obtain the reputation of the consumer for the store at any time,
The improvement points of the store can be quickly and accurately grasped and reflected in management.

Further, in the information industry, a new consumer-oriented information communication network will be provided, so that the market can be activated.

[Brief description of the drawings]

FIG. 1 is a diagram showing the concept of a “method of forming a reputation of a store by a consumer” according to the present invention.

FIG. 2 is a diagram showing a simplified configuration of a server (5).

FIG. 3 shows a server (5) and consumer information terminals (1a, 1).
Flow chart showing the procedure of mutual information exchange performed during b)

4A is a diagram schematically showing an example of display contents of an initial menu screen (M) and a next menu screen (7). FIG. 4B is a display content of an initial menu screen (7) and a next menu screen (m). Diagram that briefly shows an example

FIG. 5 is a diagram showing an example of display contents of a store search field (8).

FIG. 6 is a diagram showing an example of display contents of a store data column (9).

7A is a diagram showing an example of display contents of an evaluation column (10) before writing; and FIG. 7B is a diagram showing an example of display contents of an evaluation column (10 ′) immediately after writing.

FIG. 8 is a diagram showing an example of display contents of a written evaluation column (11) for a store in which a reputation bulletin board (13) is filed on the server (5).

FIG. 9 is a diagram showing an example of display contents of a written evaluation column (12) for a store in which the reputation bulletin board (13) has been removed from the server (5).

FIG. 10 is a diagram showing an example of display contents of a reputation bulletin board (13).

FIG. 11 is a diagram showing an example of display contents of a notification column for removal (14).

FIG. 12 is a flowchart showing a procedure when a consumer reads a reputation bulletin board (13) of a store.

FIG. 13 is a diagram schematically showing an example of display contents of a front page (15).

FIG. 14 is a diagram schematically showing an example of information content of a detail page (16).

FIG. 15 is a diagram showing a display content example of a notification page (17) without a detail page.

FIG. 16 is a flowchart showing a flow of a procedure of mutual information exchange between the contract shop and the server (5).

FIG. 17 is a diagram showing a display example of a menu screen (17) for a contract shop.

FIG. 18 is a diagram showing a display example of an erased reputation bulletin board (18).

FIG. 19 is a flowchart showing a flow of a procedure for mutual information exchange between a new store and a server (5).

FIG. 20 is a diagram showing a display example of a menu screen (19) for a new store.

[Explanation of symbols]

1 (1a, 1b) Consumer information terminal 2 (2a, 2b) Store information terminal 5 Server 8 Store search field 9 Store data field 10, 10 'Evaluation field 10a, 10b, 10c (provided in the evaluation field) Recommended judgment items (columns) 11 Write-in evaluation column 13 Reputation bulletin board 13b Column for displaying “recommendation rate” 15 Front page (store information page) 16 Detail page (store information page) 18 Deleted reputation bulletin board

Claims (10)

[Claims] 1. A means for transmitting a “store search field” to an information terminal of a consumer, and prompting input of keywords such as a store name and a telephone number of a store desired to be evaluated in the “store search field”; Based on the keyword input in the “store search field” transmitted from the information terminal, the store is searched from a store database stored in advance, and the corresponding store is A "store data column" in which store data such as the store name and telephone number are displayed is transmitted to urge the consumer to confirm the contents of the "store data column", and a request for transmission of the "evaluation column" of the corresponding store is sent. Means for prompting the user, and transmitting the "evaluation column" of the corresponding store to the information terminal of the consumer based on the transmission request of the "evaluation column" from the consumer, and relating the corresponding store to the "evaluation column". A means to prompt the entry (writing) of an evaluation Means for creating and storing a “reputation bulletin board” in which the evaluation information is accumulated based on the evaluation information in the “written evaluation column”. 2. The “evaluation column” is provided with a recommended judgment item for inputting a judgment as to whether or not to recommend the store, and the number of persons who input the recommendation in this recommended judgment item is set. 2. The server according to claim 1, wherein the “recommendation rate” obtained by a value obtained by dividing the number of persons input into the “evaluation column” is updated and displayed on the “reputation bulletin board”. 3. The server according to claim 1, further comprising: means for prompting a store to request a means for deleting predetermined evaluation information of the “reputation bulletin board”. . 4. A method of forming a store reputation by a consumer, the method being realized using a communication network system comprising at least the server according to claim 1. 5. An information terminal used by a consumer, comprising: means for receiving and displaying a “store search column” transmitted from a server; and A means for inputting (writing) a keyword such as a name and a telephone number and transmitting a “written store search field” to the server; and a search performed based on the “written store search field” and transmitted from the server. In the “evaluation column”, the evaluation of the store is input, and the “written evaluation column” is written to the server.
An information terminal comprising at least: 6. An information terminal used by a shop, means for receiving and displaying a "reputation bulletin board" transmitted from a server, and a command for deleting the evaluation information input to the "reputation bulletin board". An information terminal, comprising: means for transmitting data to the server. 7. The information terminal according to claim 6, further comprising: means for making an application for making a contract with the server to create a “store information page” for connecting to the “reputation bulletin board”. 8. An information communication network system using at least the information terminal according to claim 4 or 5, and the information terminal according to claim 6 or 7. How to build the reputation of the store by consumers. 9. A server according to any one of claims 1 to 3, and a (consumer) according to claim 4 or claim 5.
A method for forming a reputation of a store by a consumer, which is realized by an information communication network system using an information terminal and the (for store) information terminal according to claim 6. 10. A method according to claim 8 or claim 9, wherein the method of forming a reputation of a store by a consumer is performed.
Wherein the information terminal described in (1) is a mobile phone information terminal.