JP2001351005A - Information processing apparatus and method, broadcasting method, contract method, and recording medium - Google Patents

Abstract

(57) [Summary] [Problem] To efficiently sell advertisement broadcast slots. SOLUTION: An advertisement contract site is provided in step S11.
In step S12, the program guide is transmitted to the advertiser terminal.
Then, an advertisement registration screen relating to the advertisement space of the selected program is transmitted to the advertiser terminal, and in step S13, registration information and advertisement data from the advertiser terminal are received. Further, in step S14, an e-mail for confirming the advertisement contract is transmitted, and in step S15, information such as the advertisement data and the date and time of the advertisement is supplied to the broadcasting site. In a broadcast site, advertisement data is broadcast based on information such as the date and time when an advertisement from an advertisement contract site is played.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an information processing apparatus and method, a broadcasting method, a contract method, and a recording medium.
For example, the present invention relates to an information processing apparatus and method, a broadcasting method, a contract method, and a recording medium suitable for performing an advertisement broadcast simultaneously with a television broadcast.

[0002]

2. Description of the Related Art In recent years, the Internet has become increasingly indispensable not only for sending and receiving e-mails and for browsing homepages, but also as an information communication medium. For example, a so-called Internet radio is realized by distributing streaming-reproducible audio data via the Internet. There is also a technique for distributing AV data (synchronous video data and audio data) that can be reproduced by streaming.

[0003] By the way, Internet communication lines will be broadened in the future, and it will be possible to transmit more data at higher speeds via the Internet.

[0004]

In such a case, AV data having the same image quality and sound quality as conventional television broadcasts can be distributed via the Internet. It seems to be realized.

[0005] When television broadcasting via the Internet is realized, commercials (hereinafter, also referred to as advertisements) of companies and the like are provided in the same manner as conventional terrestrial television broadcasting and the like.
, And a business of acquiring an advertisement fee from the company (sponsor) can be realized.

[0006] The present invention has been made in view of such a situation, and the sale of the advertising space in television broadcasting via the Internet is performed using a web page published on the Internet, so that the advertising space can be efficiently used. The purpose is to be able to be sold on a regular basis.

[0007]

An information processing apparatus according to the present invention comprises: a publishing means for publishing a broadcast schedule of a main broadcast to a terminal device via a network; and selection information for receiving selection information from the terminal device based on the broadcast schedule. Receiving means, supplying means for supplying sales information of a broadcast frame of a sub-broadcast corresponding to the main broadcast program indicated by the selection information to the terminal device, and registration information receiving means for receiving registration information from the terminal device based on the sales information And characterized in that:

[0008] The network may be the Internet.

[0009] The sub broadcast may be an advertisement broadcast.

[0010] The supply means may cause the terminal device to supply sales information including at least one of a program name, a broadcast date and time, a vacancy status of a broadcast frame corresponding to the program, and a unit price of the broadcast frame. can do.

[0011] The registration information receiving means causes the terminal device to receive registration information including at least one of a purchase time of a broadcast frame, a broadcast form of a sub-broadcast, broadcast data of a sub-broadcast, and purchaser information. You can do so.

[0012] The information processing apparatus of the present invention may further include a transmitting means for transmitting an e-mail for confirming the contract to an e-mail address included in the purchaser information.

An information processing method according to the present invention includes a publishing step of publishing a broadcast schedule of a main broadcast to a terminal device via a network; a selection information receiving step of receiving selection information from the terminal device based on the broadcast schedule; A supply step of supplying sales information of a sub-broadcasting frame corresponding to the main broadcast program indicated to the terminal device to the terminal device, and a registration information receiving step of receiving registration information from the terminal device based on the sales information. And

[0014] The program of the recording medium of the present invention includes a publishing step of publishing a broadcast schedule of a main broadcast to a terminal device via a network; a selection information receiving step of receiving selection information from the terminal device based on the broadcast schedule; A supply step of supplying sales information of a sub-broadcasting frame corresponding to the main broadcast program indicated by the information to the terminal device; and a registration information receiving step of receiving registration information from the terminal device based on the sales information. Features.

[0015] The broadcasting method of the present invention corresponds to a publishing step of publishing a broadcasting schedule of a broadcasting service on the Internet as a web page, a selection information receiving step of receiving selection information from an advertiser based on the schedule information, and A supply step of supplying contract information of the broadcast frame to the advertiser, a registration information receiving step of receiving registration information from the advertiser based on the contract information, and a broadcasting step of broadcasting an advertisement based on the registration information,
In the processing of the supply step, contract information including at least one of the program name, broadcast date and time, availability of broadcast frame, and advertisement fee is supplied to the advertiser. Registration information including at least one of time and advertiser information is received.

[0016] The broadcasting method of the present invention may further include an advertisement data receiving step of receiving advertisement data supplied from the advertiser.

[0017] The broadcasting method of the present invention may further include an obtaining step of obtaining the advertisement data from the storage location of the advertisement data designated by the advertiser.

According to the contract method of the present invention, a publishing step of publishing a broadcast schedule of a broadcasting service on the Internet as a web page, a selection information receiving step of receiving selection information from an advertiser based on the schedule information, A step of supplying contract information of an advertising broadcast frame to the advertiser, a step of receiving registration information for receiving registration information from the advertiser based on the contract information,
A contract step of making a contract for the sale of an advertisement broadcast frame based on the registration information. The supply step includes at least one of a program name, a broadcast date and time, an availability of an advertisement broadcast frame, and an advertisement fee. The contract information is supplied to the advertiser, and in the processing of the registration information receiving step, the registration information including at least one of the advertisement broadcast time and the advertiser information is received.

[0019] The contract method of the present invention may further include an advertisement data receiving step of receiving advertisement data supplied from the advertiser.

[0020] The contract method of the present invention may further include an obtaining step of obtaining the advertisement data from the storage location of the advertisement data designated by the advertiser.

[0021] In the information processing apparatus and method of the present invention, and the program of the recording medium, a broadcast schedule of a main broadcast is disclosed to a terminal device via a network, and selection information from the terminal device based on the broadcast schedule is received. The sales information of the broadcast frame of the sub broadcast corresponding to the program of the main broadcast indicated by the selection information is supplied to the terminal device. Further, registration information from the terminal device based on the sales information is received.

In the broadcasting method of the present invention, a broadcasting schedule of a broadcasting service is published on the Internet as a web page, selection information from an advertiser based on the schedule information is received, and contract information of a broadcasting frame corresponding to the selection information is received. Is supplied to the advertiser. Further, registration information from the advertiser based on the contract information is received, and an advertisement is broadcast based on the registration information.

In the contract method of the present invention, a broadcast schedule of a broadcast service is published on the Internet as a web page, selection information from an advertiser based on the schedule information is received, and a contract for an advertisement broadcast frame corresponding to the selection information is made. Information is provided to the advertiser. Further, registration information from the advertiser based on the contract information is received, and a contract for sales of the advertising broadcast frame is made based on the registration information.

[0024]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An Internet television broadcasting system to which the present invention is applied (hereinafter referred to as an Internet TV broadcasting system) will be described with reference to FIG. FIG. 1 shows a configuration example of an Internet TV broadcasting system.

This Internet TV broadcasting system comprises an Internet TV broadcasting server 1 provided at a broadcasting station, a viewer terminal 5 provided at a viewer's home, and an advertiser terminal 7 provided at a company serving as an advertiser. Is done.

The Internet TV broadcast server 1 includes an advertisement contract site 2 and a broadcast site 3.
The advertisement contract site 2 transmits an advertisement contract web page to the advertiser terminal 7 via the Internet 4 in response to access from the advertiser terminal 7. The advertisement contract site 2 also includes advertisement data (still image data, video (moving image) data, AV data, text data, HTML data, and the like) transmitted from the advertiser terminal 7 and information indicating the broadcast time of the advertisement ( (Hereinafter referred to as advertisement information) to the broadcast site 3.

The broadcast site 3 supplies a program guide to the viewer terminal 5, and stores streaming-playable AV data (hereinafter referred to as program AV data) corresponding to the program selected by viewing the program guide. , Together with the advertisement data corresponding to the program AV data, to the viewer terminal 5 via the Internet 4.

The schedule at which the broadcast site 3 broadcasts a program will be described with reference to FIGS. The program broadcast by the broadcasting site 3 includes a plurality of genres (for example, music, sports, news, variety).
And a plurality of programs are prepared for each genre. As a broadcast schedule of a plurality of programs of a plurality of types, a first method of broadcasting a program at a preset broadcast time and a second method of not setting a broadcast time for a program are similar to a conventional television broadcast. A method is conceivable.

In the case of the first method, the program guide is as shown in FIG.

In the case of the second method, the program guide is as shown in FIG. For example, assuming that the date of viewing is April 9, the viewer can select one of a plurality of programs updated on April 8 of each genre. FIG. 4 is a screen displayed next when a program whose genre is sports and the update date is April 8 on the program guide of FIG. 3 is set. In the case of FIG. Three programs can be selected.

Referring back to FIG. The viewer terminal 5 is composed of, for example, a personal computer, and has a WWW (World Wide W
eb) By accessing the broadcast site 3 via the Internet 4 by executing a browser and a reproduction application for reproducing AV data and advertisement data of a sequentially supplied program and notifying a program to be received, Program AV supplied from broadcast site 3 in response to the notification
The data and the advertisement data are received, and the corresponding image is displayed on the display 6.

The advertiser terminal 7 is composed of, for example, a personal computer. The advertiser terminal 7 accesses the advertisement contracting site 2 via the Internet 4 by executing a WWW browser, and receives an advertisement contract supplied from the advertisement contracting site 2. An advertising contract on a web page for In addition, the advertiser terminal 7 transmits the advertisement data to the advertisement contract site 2 via the Internet 4.

Next, the operation of viewing the Internet TV broadcast using the viewer terminal 5 will be described.

First, the viewer terminal 5 accesses the broadcasting site 3 via the Internet 4. In response to this access, the broadcasting site 3 transmits the program guide (FIG. 2 or FIG. 3) to the viewer terminal 5 via the Internet 4.
To supply.

The viewer terminal 5 displays the supplied program guide on the display 6. When a user (viewer) who has watched the program guide displayed on the display 6 clicks and selects a program to be viewed from the program guide, the selected information is transmitted to the broadcasting site 3 via the Internet 4.

The broadcasting site 2 starts supplying the program AV data and the corresponding advertisement data to the viewer terminal 5 via the Internet 4 in response to the selection information.

The viewer terminal 5 causes the display 6 to display program AV data and advertisement data sequentially supplied from the broadcasting site 2.

FIG. 5 shows a display example of a playback window displayed on the display 6 by the playback application executed on the viewer terminal 5. This playback window 1
1 is a main frame 12, sub-frames 13A to 13A
It is divided into 3D and subframes 14.

On the main frame 12, an image of a program selected by a viewer is usually displayed, and a corresponding sound is emitted from a speaker (not shown). In the sub-frames 13A to 13D, images corresponding to the advertisement data (moving image data or still image data) of the advertiser who purchased the advertisement space of the banner advertisement of the program displayed on the main frame 12 are displayed. Note that the subframes 13A to 13D
Even if the audio data is included in the advertisement data displayed in, no sound is emitted in this state. In the sub-frame 14, advertisement data (text data) of an advertiser who has purchased an advertisement space for a text advertisement of a program displayed on the main frame 12 is displayed.

The reproduction window 11 may be displayed on the entire screen of the display 6 or may be displayed so as to occupy a part of the screen. Also, the main frame 12
And subframes 13A to 13D and subframe 1
The relative positional relationship of 4 is not limited to the example shown in FIG. Further, the number of subframes 13 for displaying an advertisement still image or moving image is not limited to four.

Sub-frame 13 on playback window 11
A to 13D are clickable. For example, FIG.
As shown in the figure, when the sub-frame 13B is clicked, an image corresponding to the advertisement data displayed in the clicked sub-frame 13B is displayed on the main frame 12, and the advertisement data includes audio data. If so, the corresponding sound is emitted from the speaker.

When the sub-frame 13B is clicked, information (for example, a homepage established by an advertiser) previously associated with the advertisement data displayed in the sub-frame 13B is displayed on the main frame 12. You may make it.

Next, the operation of signing an Internet TV broadcast advertisement contract using the advertiser terminal 7 will be described with reference to the flowchart of FIG.

In step S1, the advertiser terminal 7
The advertisement contract site 2 is accessed via the Internet 4. In response to this access, advertising contract site 2
Transmits a program guide for a predetermined period (for example, one month) after the current time to the advertiser terminal 7 via the Internet 4 in step S11.

In step S2, the advertiser terminal 7 that has received the program guide from the advertising contract site 2 displays the program guide and prompts the user (advertiser) to select a program on which the advertisement is to be played. When the user clicks on a program name on the displayed program guide to select a program on which an advertisement is to be advertised, the advertiser terminal 7 transmits, via the Internet 4, specific information for specifying the selected program to an advertisement contract. Send to site 2.

Here, the displayed program guide is:
For example, the type shown in FIG. 2 or the type shown in FIG. 3 may be used.

In this case, the broadcasting schedule of the broadcasting site 3 is the first method described above, and the program “Professional baseball, Hanshin VS giant” whose genre is broadcast from 19:00 on April 13 is sports. It is assumed that "battle" is selected.

In response to the specific information from the advertiser terminal 7, the advertisement contract site 2 transmits the data of the advertisement registration screen via the Internet 4 to the advertiser terminal 7 in step S12.
Send to

The advertiser terminal 7 that has received the advertisement registration screen data from the advertisement contract site 2 displays the advertisement registration screen in step S3. FIG. 8 shows a display example of the advertisement registration screen. As shown in the figure, on the advertisement registration screen, the selected program name, broadcast date and time, availability of advertisement space at the present time, and advertisement fee are displayed.

Regarding the display of the availability of the advertising space, if the advertising space of the program is not available, the display is automatically returned to the display of the program guide after highlighting that the availability of the advertising space is not available. It may be. In addition, regarding the setting of advertising fees,
As shown in FIG. 8, besides using the unit price per hour, for example,
It may be changed according to the data amount of the advertisement data, or may be changed according to the audience rating (access rate) of the program.

The advertisement registration screen also includes an input column 31 for inputting a desired advertisement broadcast time, a selection column 32 for selecting a desired advertisement form from a video advertisement, a banner advertisement, or a text advertisement, and an advertisement data name to be transmitted. An input box 33 for inputting, a selection box 34 for selecting bank transfer or debiting from a dedicated account as a method for paying an advertisement fee, a check box 35 for selecting agreement / disagreement with contract rules, and a page showing details of contract rules. A "confirmation of contract rule contents" button 36 to be clicked for display and an input field 37 for inputting advertiser information such as an advertiser's name, address, telephone number, and e-mail address are provided. Further, on the advertisement registration screen, input fields 31 and 37 and selection fields 32 and 3 are displayed.
4, and a “Send” button 38 that is clicked when the information (registration information) input and selected for the check box 35 and the advertisement data specified in the input field 34 are transmitted to the advertisement contracting site 2. Have been.

The user looks at the display of the program name, the broadcast date and time, the availability of the advertisement space, and the advertisement fee on the advertisement registration screen.
If it is found that the program to be selected has been mistaken, if there is no space in the advertisement space, or if the advertisement fee cannot be satisfied, the process returns to step S2, and the subsequent processing is repeated. Specifically, the user operates the WWW browser to redisplay the program guide displayed so far, and reselects the program on which the advertisement is to be displayed.

If the user is satisfied with the program name, the broadcast date and time, the availability of the advertisement space, and the advertisement fee on the advertisement registration screen, the process proceeds to step S4.

In step S 4, the user inputs or selects the input fields 31 to 35 and the input field 37 of the advertisement registration screen, and clicks a “send” button 38.
When the advertiser terminal 7 is clicked, the registration information and the advertisement data are
Send to The processing of the advertiser terminal 7 ends.

In step S13, the advertisement contracting site 2 receives the registration information and the advertisement data from the advertiser terminal 7, and confirms the contents of the registration information and the advertisement data. In step S14, the advertising contract site 2
To the advertiser's email address containing the registration information,
Send an email to confirm the advertising contract.

When there is an omission in the registration information from the advertiser terminal 7 or when the content of the advertisement data is contrary to public order and morals, the fact is described in an e-mail and transmitted. Abort.

After receiving from the advertiser receiving the e-mail for confirmation, for example, a notice to the e-mail that the contents of the advertising contract have been confirmed, step S15
, The advertisement contract site 2 supplies the broadcast site 3 with information such as the advertisement data and the date and time at which the advertisement is run. The processing of the advertising contract site 2 ends.

In the broadcast site 3, the advertisement contract site 2
Program A of the program "Professional Baseball, Hanshin vs. Giant Battle" broadcast on April 13 based on information such as the date and time of the advertisement from
The advertisement data from the advertisement contract site 2 is broadcast together with the V data.

As described above, according to the Internet TV broadcasting system to which the present invention is applied, for the broadcasting station side,
Since the commercial sales of the advertising space can be performed by the advertising contract site 2, it is possible to greatly reduce costs such as labor costs related to the commercial sales.

On the other hand, for the advertiser, not only the selection of the program in which the advertisement is to be played, but also the form of the advertisement, the broadcast time of the advertisement, and the like can be finely set. Since it can be confirmed, it is possible to perform an effective advertisement commensurate with the cost.

Further, in the present embodiment, the advertisement data is transmitted from the advertiser terminal 7 to the advertisement contract site 2 for each advertisement contract.
However, for example, the advertisement data may be stored in a predetermined server on the Internet 4 and the URL of the predetermined server may be transmitted instead of transmitting the advertisement data.

The present invention can be applied not only to Internet TV broadcasting but also to commercial sales of advertising space such as terrestrial television broadcasting, satellite television broadcasting, and cable television.

Incidentally, the series of processes of the Internet TV broadcast server 1 described above can be executed by hardware, but can also be executed by software. When a series of processing is executed by software, a program constituting the software is
Computers built into dedicated hardware,
Or, by installing various programs,
It is installed from a recording medium to, for example, a general-purpose personal computer that can execute various functions.

FIG. 9 shows a configuration example of a general-purpose personal computer. This personal computer is
A CPU (Central Processing Unit) 41 is built in. CP
The input / output interface 4 is connected to the U 41 via the bus 44.
5 is connected. The input / output interface 45 includes:
An input unit 46 including an input device such as a keyboard and a mouse, a display unit 47 for displaying a processing result, and a storage unit 4 including a hard disk drive for storing various data.
8. Communication unit 4 for communicating data via Internet 4
And a drive 5 for reading and writing data from and to a recording medium such as a magnetic disk 51 to a semiconductor memory 54.
0 is connected. The bus 44 has a ROM (Read Only Me
mory) 42 and a RAM (Random Access Memory) 43 are connected.

A program for causing the personal computer to execute the operation as the Internet TV broadcast server 1 is supplied to the personal computer while being stored in the magnetic disk 51 to the semiconductor memory 54, read out by the drive 50, and read out by the storage unit. 48 is installed in a hard disk drive built in. The program installed in the storage unit 48 is a CP corresponding to a command from the user input to the input unit 46.
In response to a command from U41, the program is loaded from the storage unit 48 to the RAM 43 and executed.

In this specification, the steps of describing the program recorded on the recording medium are not limited to the processing performed in chronological order according to the described order, but are not necessarily performed in chronological order. Alternatively, it also includes individually executed processing.

In this specification, the system is
It represents the entire device composed of a plurality of devices.

[0068]

As described above, according to the information processing apparatus and method of the present invention and the program of the recording medium, the broadcast schedule of the main broadcast is disclosed to the terminal device via the network, and the program corresponding to the main broadcast program is supported. Supplying the sales information of the broadcast frame of the sub broadcast to the terminal device and further accepting the registration information from the terminal device based on the sales information, it is possible to efficiently sell the broadcast frame of the sub broadcast. Become.

Further, according to the broadcasting method of the present invention, the broadcasting schedule of the broadcasting service is published on the Internet as a web page, the contract information of the broadcast frame of the advertisement is supplied to the advertiser, and furthermore, based on the contract information. Since the registration information from the advertiser is received and the advertisement is broadcast based on the registration information, it is possible to efficiently broadcast the advertisement to the broadcast frame sold.

Further, according to the contract method of the present invention, a broadcast schedule of a broadcast service is published on the Internet as a web page, contract information of an advertisement broadcast frame is supplied to an advertiser, and an advertisement based on the contract information is further provided. Since the registration information from the main is received and the contract for the sale of the advertisement broadcast frame is made based on the registration information, the advertisement broadcast frame can be efficiently sold.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a configuration example of an Internet TV broadcast system to which the present invention has been applied.

FIG. 2 is a diagram showing a display example of a program guide.

FIG. 3 is a diagram showing a display example of a program guide.

FIG. 4 is a diagram showing a display example of a program guide.

FIG. 5 is a reproduction window 1 displayed on a display 6.
6 is a diagram showing a display example of No. 1. FIG.

FIG. 6 is a reproduction window 1 displayed on a display 6;
6 is a diagram showing a display example of No. 1. FIG.

FIG. 7 is a flowchart illustrating a process of concluding an advertising contract of the Internet TV broadcasting system.

FIG. 8 is a diagram showing a display example of an advertisement registration screen.

FIG. 9 is a block diagram illustrating a configuration example of a personal computer that realizes the Internet TV broadcast server 1.

[Explanation of symbols]

1 Internet TV broadcast server, 2 Advertising contract site, 3 Broadcasting site, 4 Internet, 5
Viewer terminal, 7 advertiser terminal, 11 playback window, 12 main frame, 13, 14 sub-frame, 51 magnetic disk, 52 optical disk,
53 magneto-optical disk, 54 semiconductor memory

Claims (15)

[Claims] 1. An information processing apparatus for supplying sales information of a broadcast frame of a sub-broadcast broadcasted via the network to a terminal device connected via the network simultaneously with the main broadcast via the network. Publishing means for publishing a broadcast schedule of a main broadcast to the terminal device via the network; selection information receiving means for receiving selection information from the terminal device based on the broadcast schedule; and Supply means for supplying the sales information of the broadcast frame of the sub-broadcast corresponding to a program to the terminal device, and registration information receiving means for receiving registration information from the terminal device based on the sales information. Characteristic information processing device. 2. The information processing apparatus according to claim 1, wherein the network is the Internet. 3. The information processing apparatus according to claim 1, wherein the sub broadcast is an advertisement broadcast. 4. The supply means transmits the sales information including at least one of a name of the program, a broadcast date and time, a vacancy of the broadcast frame corresponding to the program, and a unit price of the broadcast frame. The information processing device according to claim 1, wherein the information is supplied to a terminal device. 5. The registration information receiving means, wherein the registration information including at least one of a purchase time of the broadcast frame, a broadcast form of the sub-broadcast, broadcast data of the sub-broadcast, and purchaser information. The information processing device according to claim 1, wherein the information is received from the terminal device. 6. The purchaser information includes at least one of a name, an address, a telephone number, and an e-mail address of a purchaser of the broadcast slot.
An information processing apparatus according to claim 1. 7. The information processing apparatus according to claim 6, further comprising transmitting means for transmitting an e-mail for confirming a contract to the e-mail address included in the purchaser information. 8. Information processing of an information processing apparatus for supplying sales information of a broadcast frame of a sub-broadcast broadcasted via the network to a terminal device connected via the network simultaneously with the main broadcast via the network. In the method, a publishing step of publishing a broadcast schedule of the main broadcast to the terminal device via the network; a selection information receiving step of receiving selection information from the terminal device based on the broadcast schedule; and the selection information indicates A supply step of supplying the sales information of the broadcast frame of the sub broadcast corresponding to the program of the main broadcast to the terminal device; and a registration information receiving step of receiving registration information from the terminal device based on the sales information. An information processing method comprising: 9. An information processing program that supplies sales information of a broadcast frame of a sub-broadcast broadcasted via the network to a terminal device connected via the network simultaneously with the main broadcast via the network. A publishing step of publishing a broadcast schedule of the main broadcast to the terminal device via the network; a selection information receiving step of receiving selection information from the terminal device based on the broadcast schedule; and the selection information indicates A supply step of supplying the sales information of the broadcast frame of the sub broadcast corresponding to the program of the main broadcast to the terminal device; and a registration information receiving step of receiving registration information from the terminal device based on the sales information. A computer readable program characterized by containing Recording medium it is. 10. A method of broadcasting an advertisement in a broadcasting service via the Internet, comprising: a publishing step of publishing a broadcasting schedule of the broadcasting service on the Internet as a web page; and selecting from an advertiser based on the schedule information. A selection information receiving step of receiving information; a supplying step of supplying contract information of a broadcast frame corresponding to the selection information to the advertiser; and a registration information receiving step of receiving registration information from the advertiser based on the contract information. And a broadcasting step of broadcasting the advertisement based on the registration information. In the processing of the supplying step, a program name, a broadcast date and time,
The contract information including at least one of the availability of the broadcast frame and the advertisement fee is supplied to the advertiser. In the processing of the registration information receiving step, at least the advertisement broadcast time and the advertiser information A broadcasting method, wherein the registration information including one of the registration methods is received. 11. The broadcasting method according to claim 10, further comprising an advertisement data receiving step of receiving advertisement data supplied from the advertiser. 12. The broadcasting method according to claim 10, further comprising an acquiring step of acquiring the advertisement data from a storage location of the advertisement data designated by the advertiser. 13. A method for contracting the sale of an advertisement broadcast frame in a broadcast service via the Internet, comprising: a publishing step of publishing a broadcast schedule of the broadcast service on the Internet as a web page; and an advertisement based on the schedule information. A selection information receiving step of receiving selection information from a main, a supply step of supplying contract information of the advertisement broadcast frame corresponding to the selection information to the advertiser, and registration information from the advertiser based on the contract information A registration information receiving step of receiving, and a contract step of making a contract for the sale of the advertising broadcast frame based on the registration information, wherein in the processing of the supply step, the name of the program, the broadcast date and time,
The contract information including at least one of the availability of the advertisement broadcast frame and the advertisement fee is supplied to the advertiser. In the processing of the registration information receiving step, the advertisement broadcast time and the advertiser information include: A contract method, wherein the registration information including at least one is received. 14. The contract method according to claim 13, further comprising an advertisement data receiving step of receiving advertisement data supplied from the advertiser. 15. The contract method according to claim 13, further comprising an acquisition step of acquiring the advertisement data from a storage location of the advertisement data designated by the advertiser.