JP2001306851A - Commerce intermediation method, commerce intermediation system, and computer program product - Google Patents

Abstract

(57) [Summary] [Problem] To enable a user to limit who provides his / her personal information and to control the provision level of the provided personal information. The personal information providing step includes a personal information setting step, a personal information request receiving step, a provision level determining step, a personal information providing step, an information receiving step, and a presentation step. The personal information provision allowable range is set, and the personal information request receiving step receives the personal information request from the EC site,
The provision level determining step determines whether the personal information request is included in the personal information provision allowable range, and the personal information provision step provides the personal information in the personal information provision range according to the personal information request within the personal information provision allowable range. The information receiving step receives the advertisement from the EC site, and the presenting step presents the advertisement to the user.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an actual and online commercial mediation method and system, a recording medium including the commercial mediation method, and a computer program product. In particular, the present invention relates to a transmission / reception system including a receiving or transmitting terminal for merchandise information, merchandise, money or a substitute for money via broadcasting and communication media such as two-way digital broadcasting or the Internet having an uplink, and an information processing method in the same. is there.

[0002] WWW (World Wide Web) on the Internet
Is a site that conducts online commerce via. In web business, sellers and buyers are free to register when mediating sellers and buyers, and the mainstream mechanism is to charge when a seller bids. However, many users pay by credit card, and they want to purchase products on the Internet because of security concerns, but they do not actually purchase them, or they search for products on the Internet for convenience but actually purchase them at nearby retail stores. At present, many users do this. Other SoftBank Publishing Corporation's ZDNET (ww
w.softbank.co.jp/publishing/zdwire/rensai-bk/netpr
According to e / 19981031.htm), the following business sites utilize the World Wide Web (WWW). (1) CNET.
com (www.cnet.com) and PointCast (www.pointcast.com), by placing banner ads on the information provided and collecting a large amount of access, users can use it for free and per page view (view) (2) Amazon.com (www.amazon.com), etc.
Utilizing the DB search of books, personal computers, music CDs, etc., a site that recommends immediate purchase by searching for the one that meets your favorite conditions in one shot, (3) Paying for the user to pay the usage fee like a specialized DB etc. Sites, (4) Rakuten Market (www.rakuten.co.jp), etc., make shopping malls on the site, sites that earn by tenant income, (5) eBay (www.ebay.com), etc. , A virtual market site that collects sellers and buyers, completes a sale, and earns a fixed commission on that amount,
(6) Autobytel.com (auto-by-tel.com) and other sites that introduce potential customers such as insurance and take brokerage fees; (7) Market research such as Fujitsu-based IMI Net Marketing Assistance Site Realized Cheaply on the Web, (8) Y
ahoo! (www.yahoo.com) and Infoseek (www.infoseek.com)
A merchant site that collects fees by continuing to link with a shopping site exclusively as a portal site, such as (9) Collecting a large number of users with specific interests, forming a community, and targeting consumers (10) DoubleClick (www.doubleCli
ck.net) and other metasites that support web businesses such as selecting and delivering banners.
PointCast's advertisement and information provision method shown in (1) is described in USP57405.
49 `` Information and advertising distribution syste
m and method ".

[0003] A conventional commercial mediation (advertising) method will be described below. FIG. 7 is a block diagram showing a conventional commercial transaction mediation method. In FIG. 7, 70 is a user, 7
1 is an advertisement mediation method, 72 is an advertisement site A, 73 is an advertisement site B, 711 is an advertisement genre setting step, 713 is an advertisement genre provision step, 715 is an advertisement reception step, 716 is a storage / management step, 716 is a storage medium,
718 is an advertisement presentation step, 721 and 731 are advertisement selection steps, and d7201 are advertisement data groups A to M and d720.
2, d7302 is the advertisement genre A, d7301 is the advertisement information group NZ, d7203 is the selected advertisement A, and d7303 is the selected advertisement Z. FIG. 8 is a processing flow for explaining the operation of the advertisement mediation method 71. FIG. 9 is a process flow for explaining the operation of the advertisement selection steps 721 and 731.

The operation of the commercial transaction intermediary method configured as described above will be described below with reference to FIG. The user 70 sets a genre of his / her interest through the genre setting step 711 of the commercial transaction mediation method 71 (S8).
01). The genre set in the genre setting step 711 provides the genre Ad7202 from the genre providing step 713 to the advertisement site A72 and the advertisement site B73 (S802). In the advertisement site A72, the advertisement selection step 721 selects a selected advertisement Ad7203 that matches the genre Ad7202 from the advertisement data groups A to M classified in advance for each genre (S902), and transmits the selected advertisement Ad7203 to the commercial mediation method 71 (S903). I do. Similarly, in the advertisement site B73, the advertisement selection step 731 is performed based on the advertisement data groups N to Z classified in advance by genre from the genre Ad72.
02 is selected (S90)
2) and transmit it to the commercial transaction mediation method 71 (S903).
In the commercial mediation method 71, the selected advertisement Ad7203 and the selected advertisement Zd7303 are received by the advertisement receiving step 715 (S803), and are stored and managed 716.
Is stored in the storage medium 717 (S804), and is presented to the user 70 in the presentation step 718 (S805).

[0005]

However, in the above-mentioned prior art, there is a problem that a user is allowed only a degree of freedom to select a preset genre, and an advertisement desired by the user is not always obtained. there were.
Also, if the user actually wants to purchase the product for the advertisement, he or she must visit the advertising site again to purchase the product, and also wants to purchase the product on the Internet because of the security concerns of payment by credit card. There is a problem that it does not lead to actual purchase behavior even if one thinks, and conversely, there is also a problem that mediation for making an actual purchase at a nearby retail store or the like cannot be performed.

An object of the present invention is to solve the above-mentioned conventional problems, and it is a first object of the present invention to enable a user to limit who provides his / her personal information and to control the providing level of the provided personal information. And The second purpose is to promote in-store purchases as well as online, by providing users with incentives such as advertisements and discount coupons that are targeted by personal information from advertising sites. .

[0007]

In order to achieve the first object, a commercial transaction mediation method according to the present invention comprises a personal information setting step, a personal information request receiving step, a provision level determining step, and a personal information provision step. Step, an information receiving step, and a presentation step, whereby the personal information providing step sets a user's personal information providing allowable range, and the personal information request receiving step receives and provides a personal information request from an EC site. The level determining step determines whether the personal information request is included in the personal information provision allowable range, and the personal information provision step provides the personal information in the personal information provision range according to the personal information request within the personal information provision allowable range, The information receiving step receives the advertisement from the EC site, and the presentation step presents the advertisement to the user,
It is possible for the user to limit who provides his / her personal information in order to obtain his / her own advertisement, and to control the provision level of the provided personal information.

In order to achieve the second object,
The commercial mediation method of the present invention includes a personal information setting step,
It includes a personal information request receiving step, a provision level determining step, a personal information providing step, an incentive receiving step, and a notification step, whereby the personal information providing step sets the user's personal information provision allowable range, The personal information request receiving step receives the personal information request from the EC site, the providing level determining step determines whether the personal information request is included in the personal information providing allowable range, and determines whether the personal information providing step is within the personal information providing allowable range. The personal information is provided within the personal information provision range in response to the personal information request, the incentive receiving step receives the incentive from the EC site, and the notification step notifies the user of the incentive, so that the user provides his / her personal information By limiting who they do and controlling the level of personal information they provide. It is possible to obtain the incentives for myself.

[0009]

DESCRIPTION OF THE PREFERRED EMBODIMENTS (Embodiment 1) Hereinafter, a commercial transaction mediating method according to a first embodiment of the present invention will be described. FIG. 1 is a block diagram showing a commercial transaction mediation method according to the first embodiment of the present invention. In FIG. 1, 10 is a consumer, 11 is a business mediation method, and 12 is EC
Sites A and 13 are EC sites B, 111 is a personal information setting step, 112 is a provision level determining step, 113 is a personal information request receiving step, 114 is a personal information providing step, 115 is an information receiving step, 116 is a storage management step, 117 is a storage medium, 118 is a presentation step, 1
21 and 131 are advertisement customization steps, d1201
Are the advertisement data groups A to M, d1202 is the personal information A, d1
203 is a customized advertisement A, d1301 is an advertisement data group NZ, d1302 is personal information B, and d1303 is a customized advertisement Z. FIG. 3 is a detailed diagram showing parameters used in the provision level determination step 112. In FIG. 3, reference numeral 31 denotes personal information arranged for each provision level, 32 denotes a site rank table, and 33 denotes a provision level determination matrix for setting the provision level of personal information.
FIG. 5 is a processing flow illustrating the operation of the commercial transaction mediation method 11. FIG. 6 shows an advertisement customization step 121,
131 is a process flow for explaining the operation of FIG.

The operation of the commercial transaction intermediary method configured as described above will be described below. The consumer 10 divides his / her personal information into provision levels through the personal information setting step 111 of the commercial transaction mediation method 11 and sets it as, for example, personal information 31 (S501). The personal information requesting step 113 waits for a personal information request from the EC site (S502), and the personal information is received (S50).
3) the provision level of the personal information 31 set in the personal information setting step 111 and the EC
Compare personal information request levels from sites (S504)
If the personal information 31 can be provided, only the information included in the providing level is output from the personal information 31 in the personal information providing step 114.
It is provided to the C site (S506). The providing level determining step 112 uses the personal information 31, the site rank table 32 and the providing level determining matrix 33 to provide, for example, the mail address and preference information of the providing level 1 if the personal information is requested from the department store A having the site rank 1. Level 3
The address and the telephone number of offer level 4 to the EC site. In the EC site A12, the advertisement customizing step 121 customizes the advertisement for the individual from the personal information Ad1202 received (S601) and the advertisement data groups A to Md1201 (S605), and the customized advertisement Ad12.
03 is transmitted to the commercial transaction mediation method 11 (S606). Similarly, in the EC site B13, the advertisement customizing step 131 customizes an advertisement for individuals from the personal information Ad1302 received (S601) and the advertisement data groups N to Zd1301 (S605), and the customized advertisement Zd13.
03 is transmitted to the commercial transaction mediation method 11 (S606). In the commercial transaction mediation method 11, the customized advertisement Ad120 is used.
3. The customized advertisement Zd1303 is received by the information receiving step 115 (S507), and is stored in the storage medium 117 by the storage management step 116 (S50).
8) and the consumer 1
0 (S509).

As described above, according to the first embodiment, a personal information setting step, a personal information request receiving step, a provision level determining step, a personal information providing step, an information receiving step, and a presentation step. Is provided, the personal information provision step sets the user's personal information provision allowable range, and the personal information request reception step
The personal information request from the C site is accepted, the provision level determining step determines whether the personal information request is included in the personal information provision allowable range, and the personal information provision step responds to the personal information request within the personal information provision allowable range. The personal information is provided in the personal information provision range, the information receiving step receives the advertisement from the EC site, and the presenting step presents the advertisement to the user, so that the user can obtain his own personal information by obtaining his own personal information Can be limited, and the level of providing personal information to be provided can be controlled.

(Embodiment 2) Hereinafter, a commercial transaction mediating method according to a second embodiment of the present invention will be described. FIG. 2 is a block diagram showing a commercial transaction mediation method according to a second embodiment of the present invention. In FIG. 2, 20 is a consumer, 21 is a business transaction mediation method, 22 is an EC site A,
23 is an EC site B, 24 is an EC site C, 211 is a personal information setting step, 212 is a provision level determining step, 213 is a personal information request receiving step, 214 is a personal information providing step, 215 is an incentive receiving step, and 216 is an incentive. Storage management step, 217
Is a storage medium, 218 is a notification step, 221, 231,
241 is an incentive selection step, 222 is a personal DB of EC site A, 232 is a personal DB of EC site B,
d2202 is personal information A, d2203 is a discount coupon, d2302 is personal information B, d2303 is net currency, d2402 is personal information C, and r2403 is a present. FIG. 4 is a detailed diagram showing parameters used in the provision level determination step 212. In FIG. 4, 3
1 is personal information arranged for each providing level, 42 is an incentive class table, and 43 is a providing level determining matrix for setting the providing level of personal information. FIG. 5 is a processing flow illustrating the operation of the commercial transaction mediation method 21. FIG. 6 is a processing flow for explaining the operation of the incentive selection steps 221 and 231.

The operation of the commercial transaction mediating method configured as described above will be described below. The consumer 20 divides his / her personal information into provision levels through the personal information setting step 211 of the commercial transaction mediation method 21 and sets it as, for example, personal information 31 (S501). The personal information requesting step 213 waits for a personal information request from the EC site (S502), and the personal information is received (S50).
3), the provision level of the personal information 31 set in the personal information setting step 211 and the EC
Compare personal information request levels from sites (S504)
If the personal information 31 can be provided, only the information included in the provision level from the personal information
It is provided to the C site (S506). The provision level determination step 212 uses the personal information 31, the incentive class table 42, and the provision level determination matrix 43, for example, when the opportunity to obtain a discount coupon for the incentive class 3 is obtained from the personal information request, the provision level 1 is determined. The e-mail address and preference information and the postal code of the provision level 2 or the address up to the city / ward are provided to the EC site. EC
At the site 22, the personal information Ad22 received (S601)
02 and the personal DB 222 (S603), and at the same time, the incentive selection step 221 selects the discount coupon d2203 which is the corresponding incentive (S603).
604), and transmits the discount coupon d2203 to the commercial transaction mediation method 21 (S606). Similarly, at the EC site 23, the received personal information Ad2302 (S601) and the individual D
At the same time as B232 (S603), the incentive selection step 231 selects the corresponding incentive net currency d2303 (S604), and transmits the net currency d2303 to the commercial mediation method 21 (S6).
06). In the commercial transaction mediation method 21, the discount coupon d
2203, the net currency d 2303 is received in the incentive receiving step 215 (S507), and the storage medium 21 is stored in the incentive storing management step 216.
7 (S508), and a notification step 218
Is presented to the consumer 20 (S509). Also,
In EC site C24 which presented actual incentive class 1 gift delivery in the incentive class table,
The address and the telephone number are obtained from the received personal information Cd2402, and the present r2403 is actually mailed to the consumer 20.

As described above, according to the second embodiment, a personal information setting step, a personal information request receiving step, a provision level determining step, a personal information providing step, an incentive receiving step, a notification The personal information providing step sets the user's personal information provision allowable range, the personal information request receiving step accepts a personal information request from the EC site, and the provision level determination step includes the personal information provision permission step. It is determined whether or not the personal information request is included in the range, the personal information providing step provides personal information within the personal information providing range in accordance with the personal information request within the personal information providing allowable range, and the incentive receiving step includes the step of receiving an incentive from the EC site. The user receives the incentive and the notification step notifies the user of the incentive. There can limit the party to provide his personal information, controls the provision level of the personal information to provide, obtain incentive for them.

In each of the embodiments and examples, the site rank table, incentive class table, personal information and provision level, and provision level matrix are not limited to the examples. Other parameters may be used. Advertising and incentives may be provided and notified at the same time. Any number of EC sites may be used. In the commercial transaction mediation method, identification of a plurality of users is performed by ID or the like. Further, the advertisement or incentive stored in the storage medium may be reset at a threshold value such as expiration.

Each step of the present invention may be realized by software using a computer, or may be realized by using dedicated hardware that performs the function of each step.

The present invention is also a recording medium for recording a program for causing a computer to execute all or some of the steps of the present invention described above.

The present invention is also a computer program product for causing a computer to execute all or a part of the operations of the above-described steps of the present invention.

[0019]

As described above, according to the present invention, the first
In addition, the user can limit the providing party of his / her personal information and the conditions, so that the providing level of the personal information to be provided can be controlled according to the content of the service to be enjoyed.

Second, by providing the minimum necessary personal information, the advertising site can provide the user with incentives such as advertisements and discount coupons that are targeted from the personal information, and can be provided only online. And promote purchases at actual retail stores.

[Brief description of the drawings]

FIG. 1 is a block diagram of a commercial transaction method according to a first embodiment of the present invention.

FIG. 2 is a block diagram illustrating a commercial transaction mediation method according to a second embodiment of the present invention.

FIG. 3 is a detailed diagram showing parameters used in a provision level determination step 112;

FIG. 4 is a diagram showing parameters according to the embodiment;

FIG. 5 is a processing flowchart for explaining the operation of the commercial transaction mediation method 11;

FIG. 6 is a processing flowchart for explaining operations of advertisement customizing steps 121 and 131 and incentive selecting steps 221 and 231;

FIG. 7 is a block diagram of a conventional commercial transaction mediation method.

FIG. 8 is a processing flowchart for explaining the operation of the advertisement mediation method 71;

FIG. 9 is a processing flowchart for explaining the operation of advertisement selection steps 721 and 731;

[Explanation of symbols]

 REFERENCE SIGNS LIST 10 Consumer 11 Commerce mediation method 12 EC site A 13 EC site B 111 Personal information setting step 112 Providing level determination step 113 Personal information request receiving step 114 Personal information providing step 115 Information receiving step 116 Storage management step 117 Storage medium 118 Presentation step 121, 131 Ad customization step d1201 Advertisement data group A to M d1202 Personal information A d1203 Customized advertisement A d1301 Advertisement data group N to Z d1302 Personal information B d1303 Customized advertisement Z 31 Personal information organized by providing level 32 sites Rank table 33 Provided level determination matrix 20 Consumer 21 Commerce mediation method 22 EC site A 23 EC site B 24 EC site C 211 Personal information setting step 2 2 provision level determination step 213 personal information request reception step 214 personal information provision step 215 incentive reception step 216 incentive storage management step 217 storage medium 218 notification step 221, 231, 241 incentive selection step 222 personal DB of EC site A 232 EC site B Personal DB d2202 personal information A d2203 discount coupon d2302 personal information B d2303 net currency d2402 personal information Cr2403 present 31 personal information organized by offer level 42 incentive class table 43 offer level determination matrix 70 user 71 advertising mediation method 72 advertising Site A 73 Advertising site B 711 Advertising genre setting step 713 Advertising genre providing step 715 Receiving advertisement Step 716 Storage management step 717 Storage medium 718 Advertisement presentation step 721,731 Advertisement selection step d7201 Advertisement data group A to M d7202, d7302 Advertisement genre A d7301 Advertisement information group N to Z d7203 Selected advertisement A d7303 Selected advertisement Z

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (Reference) G06F 17/30 170 G06F 17/30 170Z 340 340A

Claims (18)

[Claims] 1. A commercial transaction mediating method comprising a personal information setting step, a provision level determining step, a personal information request receiving step, a personal information providing step, an information receiving step, and a presentation step, The personal information setting step sets a personal information provision allowable range of the consumer, the personal information request receiving step receives a personal information request from an EC site, and the provision level determining step sets the personal information within the personal information provision allowable range. The personal information providing step provides personal information within the personal information providing range according to the personal information request within the personal information providing allowable range, and the information receiving step includes the step of:
A method for mediating commerce, comprising receiving an advertisement from a C site, wherein the presenting step presents the advertisement to the consumer. 2. A commercial mediation method comprising a personal information setting step, a provision level determining step, a personal information request receiving step, a personal information providing step, an incentive receiving step, and a notification step, The personal information setting step sets a personal information provision allowable range of the consumer, the personal information request receiving step receives a personal information request from an EC site, and the provision level determining step sets the personal information within the personal information provision allowable range. The personal information providing step provides personal information within the personal information providing range according to the personal information request within the personal information providing allowable range, and the incentive receiving step includes the incentive from the EC site. And the notifying step notifies the consumer of the incentive. Commerce brokerage method characterized by the above-mentioned. 3. The personal information setting step sets a providing level for each personal information, and the providing level determining step determines the personal information providing range according to a rank of a site from which the personal information request is transmitted. The method according to claim 1 or 2, wherein 4. The personal information setting step sets a providing level for each personal information, and the providing level determining step determines the personal information providing range according to a type of a target product. The method of claim 2. 5. The personal information setting step sets a providing level for each personal information, and the providing level determining step sets the personal information according to the type of incentive provided by the site that is the transmission source of the personal information request. The method according to claim 1 or 2, wherein the provision range is determined. 6. The personal information setting step sets a provision level for each personal information, and the type of product, the provision level determining step includes a rank of a site from which the personal information request is transmitted, and the site as a price. The method according to claim 1 or 2, wherein the personal information providing range is determined based on all or some combination of types of incentives to be provided. 7. A commercial mediation method comprising a personal information setting step, a provision level determining step, a personal information request receiving step, and a personal information providing step, wherein the personal information setting step is performed by a consumer. The information providing tolerance is set, and the personal information request receiving step is E
The personal information request from the C site is received, the providing level determining step determines whether the personal information request is included in the personal information providing allowable range, and the personal information providing step determines whether the personal information is within the personal information providing allowable range. A commercial transaction mediation system characterized in that personal information is provided within a personal information providing range in response to an information request. 8. A method for mediating commerce comprising a personal information setting step, a provision level determining step, a personal information request receiving step, a personal information providing step, an incentive receiving step, and a notification step. The personal information setting step sets a personal information provision allowable range of the consumer, the personal information request receiving step receives a personal information request from an EC site, and the provision level determining step sets the personal information within the personal information provision allowable range. The personal information providing step provides personal information within the personal information providing range according to the personal information request within the personal information providing allowable range, and the incentive receiving step includes the incentive from the EC site. And the notifying step notifies the consumer of the incentive. Commerce brokerage system characterized by the following. 9. The personal information setting step sets a providing level for each personal information, and the providing level determining step determines the personal information providing range according to a rank of a site from which the personal information request is transmitted. The commercial transaction mediation system according to claim 7 or 8, wherein: 10. The personal information setting step sets a providing level for each personal information, and the providing level determining step determines the personal information providing range according to a type of a target product. The commercial transaction mediation method according to claim 8. 11. The personal information setting step sets a provision level for each personal information, and the provision level determining step sets the personal information according to the type of incentive provided by the site that is the transmission source of the personal information request. The commercial transaction mediation system according to claim 7 or 8, wherein a provision range is determined. 12. The personal information setting step sets a provision level for each personal information, and the type of product, the provision level determining step includes a rank of a site from which the personal information request is transmitted, and the site as a price. 9. The commercial transaction mediation system according to claim 7, wherein the personal information provision range is determined by all or some combination of types of incentives to be provided. 13. A computer usable medium having computer readable program code,
A computer program product including a computer readable system code embodied in the medium, comprising: a personal information setting step of setting a consumer's personal information provision allowable range; and personal information from an EC site. A personal information request receiving step for receiving a request, a provision level determining step for determining whether the personal information request is included in the personal information provision allowable range, and personal information in response to the personal information request within the personal information provision allowable range Providing personal information within the scope of providing personal information, EC
A computer program product comprising: an information receiving step of receiving an advertisement from a site; and a presenting step of presenting the advertisement to the consumer. 14. A computer useable medium having computer readable program code,
A computer program product including a computer readable system code embodied in the medium, comprising: a personal information setting step of setting a consumer's personal information provision allowable range; and personal information from an EC site. A personal information request receiving step for receiving a request, a provision level determining step for determining whether the personal information request is included in the personal information provision allowable range, and personal information in response to the personal information request within the personal information provision allowable range Providing personal information within the scope of providing personal information, EC
A computer program product comprising: an incentive receiving step of receiving an incentive from a site; and a notifying step of notifying the consumer of the incentive. 15. The personal information setting step sets a providing level for each personal information, and the providing level determining step determines the personal information providing range according to a rank of a site from which the personal information request is transmitted. The computer program product according to claim 13 or 14, wherein: 16. The personal information setting step, wherein a providing level is set for each personal information, and the providing level determining step determines the personal information providing range according to a type of a product. Item 15. The computer program product according to Item 14. 17. The personal information setting step sets a providing level for each personal information, and the providing level determining step sets the personal information according to a type of incentive provided by a site that is a transmission source of the personal information request. 15. The computer program product according to claim 13, wherein a provision range is determined. 18. The personal information setting step sets a providing level for each personal information, and the providing level determining step includes the type of product, the rank of the site from which the personal information request is transmitted, and the site as compensation. 15. The computer program product according to claim 13, wherein the personal information provision range is determined by all or some combination of types of incentives to be provided.