JP2001283093A - Mail advertisement distribution system and its billing system - Google Patents

Abstract

(57) [Problem] To provide an e-mail advertisement distribution system capable of using an e-mail transmitted and received between mobile terminal users to distribute advertisements according to the user layer. Another object of the present invention is to provide a billing system that is useful for both mobile terminal users who use mail advertisement distribution and service providers. When a process is transferred from a front-end server, a middle server reads schedule information of an authenticated user from a schedule DB to determine an advertisement condition, and determines that the user matches the advertisement condition. Executes an advertisement addition service process in which the application server 405 reads the corresponding advertisement data from the advertisement DB 407 and adds the advertisement data to the mail for the user.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mail advertisement distribution system that adds an advertisement to mail transmitted between mobile terminals such as a portable telephone and distributes the mail, and a billing system therefor.

[0002]

2. Description of the Related Art Recently, a mobile communication system using a mobile terminal such as a cellular phone has been enhanced with various communication service functions and various information providing service functions. The number of users of mobile phones having the function of sending and receiving e-mails has rapidly increased.

[0003] For mobile terminal users such as mobile phones, information providers that provide various types of information in accordance with the lifestyles and preferences of the users are increasing, and more useful information for users is provided. Source.

A mail service used by most mobile terminal users is the most important service field among various additional services provided by a communication service company that operates and manages a mobile communication system to acquire users. is there.

[0005]

However, in the mail service provided by the communication service company in the above-mentioned conventional mobile communication system, the number of characters of the mail text, the function of adding pictograms, or the mail communication form (the In most cases, services such as the function of selecting information transmission and reception rejection settings, etc. are intended to enhance services based on the content and communication form of mail.

That is, since the conventional mail service has a strong tendency to provide services only to mobile terminal users, there has been almost no environment in which an information provider or an advertisement provider participates to develop a service business.

[0007] For example, it has not been possible to develop a service for adding and distributing various kinds of advertisement information to mails frequently and frequently transmitted and received between mobile terminal users according to the user layer. This means not only telecommunications service providers, but also information providers and advertising providers,
This is a cause of losing the opportunity to develop a new service business using a mobile communication system.

[0008] It is an object of the present invention to provide a mail advertisement distribution system that enables mail distribution according to the user layer by using mail transmitted and received between mobile terminal users, and uses mail advertisement distribution. It is an object of the present invention to provide a billing system that is useful for both mobile terminal users and service providers.

[0009]

In order to solve the above-mentioned problems, the present invention is directed to a mobile communication terminal having a wireless communication function (for example, a mobile phone 10 shown in FIG. 1) and a mobile communication terminal having the same. A mail server (e.g., an advertisement-equipped mail distribution service) that adds and distributes advertisement data when transmitting a mail addressed to the mobile communication terminal after receiving user data and authenticating the user at the time of access from the communication terminal. ,
1 (e.g., the mail server system 40 of FIG. 1), and a mail advertisement distribution system (eg, the mobile communication system 100 of FIG. 1), wherein the mail server stores a plurality of pieces of advertisement data. Means (for example,
The advertisement DB 407 in FIG. 2), user data storage means (for example, the user DB 406 in FIG. 2) for storing user data of the plurality of mobile communication terminals, and advertisement data stored in the advertisement data storage means. A delivery condition storage unit (for example, schedule DB 408 in FIG. 2) that stores delivery conditions based on the user data and the like, and a mail transmission destination stored in the user data storage unit when providing the mail delivery service with advertisement. An advertisement search unit (for example, the middle of FIG. 2) that searches the advertisement data storage unit for advertisement data matching the distribution condition based on the user data of the mobile communication terminal and the distribution condition stored in the distribution condition storage unit When the advertisement data is searched by the server 402) and the advertisement search means, the advertisement data is transferred to the mail transmission destination. Ad delivery means for delivering added to the mail to be transmitted to the communication terminal (for example, front-end server 401 of FIG. 2, and the middle server 402) is characterized by comprising a, a.

According to the first aspect of the present invention, a mobile communication terminal having a wireless communication function, receiving user data at the time of access from the mobile communication terminal and authenticating the user, and then the mobile communication terminal A mail server that provides an advertisement-equipped mail distribution service that adds and distributes advertisement data when transmitting mail addressed to the mail server, wherein the mail server transmits a plurality of pieces of advertisement data. Storing the user data of the plurality of mobile communication terminals in the user data storage means, and for each of the advertisement data stored in the advertisement data storage means, a distribution condition based on the user data or the like. Stored in the distribution condition storage means, and stored in the user data storage means when the advertisement search means provides the mail distribution service with advertisement. Based on the user data of the mail destination mobile communication terminal and the distribution condition stored in the distribution condition storage unit, advertisement data matching the distribution condition is searched from the advertisement data storage unit. When the advertisement data is searched by the advertisement search means, the advertisement data is attached to the mail transmitted to the mail destination mobile communication terminal and distributed.

[0011] Therefore, for mail transmitted and received frequently and in large quantities between mobile communication terminal users, an advertisement distribution service can be provided to a user group that an advertiser wants to appeal. As a result, an opportunity to develop a new service business using the mobile communication system can be provided not only to the communication service provider but also to the information provider and the advertisement provider.

Also, as in the invention described in claim 2,
2. The mail advertisement distribution system according to claim 1, wherein the distribution condition storage unit of the mail server may store a sex, an age, and a distribution period of the mobile communication terminal user as the distribution condition.

[0013] According to the invention described in claim 2, in the mail server, the distribution condition storage means stores the sex, age, and distribution period of the mobile communication terminal user as the distribution condition.

[0014] Therefore, the advertiser's business can use the mail advertisement distribution service provided by the mail server to efficiently advertise its products and services by narrowing down the user layer of mobile communication terminal users. It becomes possible to distribute.

According to a third aspect of the present invention, there is provided a billing system (for example, the mobile communication system 2 shown in FIG. 8) for managing a mail distribution fee in the mail advertisement distribution system according to the first embodiment.
00), a free connection means (for example, FIG. 8) having a free connection function for making an access fee to the mail server (for example, the mail server system 50 in FIG. 8) related to the mail delivery service with advertisement free. Toll-free (registered trademark) connection system 70) and the above-mentioned mail destination mobile communication terminal (for example, the mobile phone 10 in FIG. 8).
Switching means for switching access from the mobile communication terminal to the mail server to access to the mail server via the free connection means (for example, When the switching from the mail destination mobile communication terminal to the mail server via the free connection means is performed by the switching means, the connection to the mail destination mobile communication terminal is changed. And a billing means (for example, the front-end server 501 in FIG. 8) for making the mail distribution fee free.

According to the third aspect of the present invention, there is provided a billing system for managing a mail distribution fee in the mail advertisement distribution system according to the first embodiment, wherein the free connection means includes the mail related to the advertisement mail distribution service. A free connection function for making the access fee to the server free, and when the switching means is searched by the advertisement search means for advertisement data suitable for the mail destination mobile communication terminal,
When the access from the mobile communication terminal to the mail server is switched to the access to the mail server via the free connection means, the charging means sets a free mail delivery fee to the mobile communication terminal to which the mail is sent. I do.

Therefore, the user of the mobile communication terminal can use the communication fee of the mail delivery service free of charge by using the mail delivery service with advertisement provided by the mail server. As a result, the business operator that operates and manages the mail server can provide more useful services to mobile communication terminal users, and can develop the communication service business using mobile communication terminals more advantageously. it can.

According to a fourth aspect of the present invention, there is provided a billing system (for example, the mobile communication system 300 in FIG. 10) for managing a mail delivery charge in the mail advertisement delivery system according to the first embodiment, wherein the mobile communication terminal is provided. (For example, FIG. 1
0 for each of the mobile phones 10).
Communication charge management means (for example, a communication charge management unit for managing a communication charge for access to the mail server system 80 in FIG. 10)
When the advertisement search means finds advertisement data suitable for the communication carrier jurisdiction information providing system and the communication carrier DB 61 in FIG. 10 and the mail transmission destination mobile communication terminal, the mail transmission destination mobile communication Charge subtraction means (for example, middle server 802 in FIG. 10) for notifying the communication charge management means of charge subtraction information for subtracting a service charge relating to the mail delivery service with advertisement for the terminal.
And characterized in that:

According to a fourth aspect of the present invention, there is provided a charging system for managing a mail distribution fee in the mail advertisement distribution system according to the first aspect, wherein the communication fee management means comprises:
A communication charge for access to the mail server is managed for each of the mobile communication terminals, and a charge subtraction unit, when advertisement data suitable for the mail transmission destination mobile communication terminal is searched by the advertisement search unit, The communication charge management unit is notified of charge subtraction information for subtracting a service charge related to the mail delivery service with advertisement for a mail transmission destination mobile communication terminal.

Therefore, the user of the mobile communication terminal can use the communication fee of the mail delivery service free of charge by using the mail delivery service with advertisement provided by the mail server. As a result, the business operator that operates and manages the mail server can easily configure a system for subtracting the service fee of the mobile communication terminal user who uses the mail delivery service with advertisement, which is more beneficial for the mobile communication terminal user. The service can be provided, and the communication service business using the mobile communication terminal can be developed more advantageously.

According to a fifth aspect of the present invention, there is provided a billing system (for example, the mobile communication system 400 shown in FIG. 12) for managing a mail distribution fee in the mail advertisement distribution system according to the first embodiment, wherein the mobile communication terminal is provided. (For example, FIG. 1
2 for each of the mobile phones 10).
Communication charge management means (for example, a communication charge management unit for managing a communication charge for access to the mail server system 90 in FIG. 12)
When advertisement data suitable for the charge collection system 62 in FIG. 12 and the mail transmission destination mobile communication terminal is searched by the advertisement search means, the data amount of the advertisement data is counted, and the data amount is calculated according to the count value. Charge subtraction means (for example, middle server 902 in FIG. 12) for notifying the communication charge management means of charge subtraction information for subtracting a service charge relating to the mail delivery service with advertisement for the mail transmission destination mobile communication terminal. It is characterized by having.

According to a fifth aspect of the present invention, there is provided a billing system for managing a mail distribution fee in the mail advertisement distribution system according to the first aspect, wherein the communication fee management means comprises:
A communication charge for access to the mail server is managed for each of the mobile communication terminals, and a charge subtraction unit, when advertisement data suitable for the mail transmission destination mobile communication terminal is searched by the advertisement search unit, The communication charge management unit counts the data amount of the advertisement data and notifies the communication charge management unit of charge subtraction information for subtracting a service charge related to the mail delivery service with advertisement for the mail destination mobile communication terminal in accordance with the counted value.

Therefore, the user of the mobile communication terminal can use the communication fee of the mail delivery service free of charge by using the mail delivery service with advertisement provided by the mail server. As a result, the business operator operating and managing the mail server can easily configure a system for subtracting the service fee of the mobile communication terminal user using the mail delivery service with advertisement according to the amount of advertisement data, , A more useful service can be provided, and a communication service business using a mobile communication terminal can be developed more advantageously.

[0024]

Embodiments of the present invention will be described below in detail with reference to the drawings. [First Embodiment] FIGS. 1 to 7 show a mobile communication system according to a first embodiment of the present invention. First, the configuration will be described. FIG. 1 is a diagram showing a schematic configuration of a mobile communication system 100 according to the first embodiment. In FIG. 1, a mobile communication system 100 includes a mobile phone 10 as a mobile terminal, a radio base station 20 connected to a communication network N, and an exchange 30 connected to the communication network N and the Internet I. , A mail server system 40 connected to the Internet I.

FIG. 1 shows a case where the mobile phone 10 and the mail server system 40 are one-to-one mobile communication systems in order to simplify the description of the present embodiment. The present invention can be applied to a case where a mobile communication system is configured by a plurality of mobile phones and a plurality of mail server systems as in an actual mobile communication system.

The mobile phone 10 has a normal voice call function and the Internet for accessing a mail service homepage established on the Internet I by the mail server system 40 via the radio base station 20, the communication network N and the exchange 30. It has an access function.

The communication system of the mobile phone 10 is PD
There is no particular limitation on the C system, the CDMA system, or the PHS system, and the mail server system 40 is also installed corresponding to the communication system of the mobile phone 10.

When the wireless base station 20 wirelessly receives the telephone number of the voice call request destination from the cellular phone 10 existing within the communicable range from its own location, it transmits the telephone number to the exchange 30 connected via the communication network N. Then, a communication protocol required for voice communication processing is executed between the mobile phone 10 and the mobile phone or the fixed telephone at home where the voice call is requested.

Further, upon receiving an Internet access request from the mobile phone 10 existing within a communicable range from its own location, the wireless base station 20 transmits the identification information of the mobile phone 10 via the communication network N and the exchange 30. The server transmits the position information indicating its own installation location to the mail server system 40 connected to the Internet I, and executes a communication protocol required for the mail service between the mobile phone 10 and the mail server system 40.

The exchange 30 is connected to the mail server system 40 via the Internet I and the radio base station 20 via the communication network N. The mobile telephone 10 and the mail server are connected via the radio base station 20. The state of communication with the system 40 is monitored to control connection and disconnection of both lines.

As shown in FIG. 2, the mail server system 40 includes a front-end server 401, a middle server 402, a mailer 403, a questionnaire system 404,
The application server 405 includes a user database (hereinafter, referred to as a user DB) 406, an advertisement database (hereinafter, referred to as an advertisement DB) 407, and a schedule database (hereinafter, referred to as a schedule DB) 408.

The mail server system 40 has a function of developing a mail service site on the Internet I for providing a mobile phone user with a mail exchange service, an advertisement providing service for mail, a questionnaire service, a personal homepage service, and the like. .

The front-end server 401 stores user information (mobile phone number, mail address, etc.) received from the mobile phone 10 via the Internet I, and a user DB
The user authentication process is executed based on the user information stored in the 406, and when the user authentication result is OK, the process shifts to the middle server 402.

Further, the front-end server 401 distributes mail or questionnaire data to which the advertisement data input from the middle server 402 is added to the user's mobile phone 10 via the Internet I.

When the processing is shifted from the front-end server 401, the middle server 402 reads out the schedule information of the authenticated user from the schedule DB 408 to determine the advertisement condition, and determines that the user matches the advertisement condition. Then, the application server 405 reads the corresponding advertisement data from the advertisement DB 407 and executes an advertisement addition service process of adding the advertisement data to the mail for the user.

If the middle server 402 determines that the user does not match the advertising conditions, the middle server 402 performs a service process (a mail exchange service, a questionnaire service, a dedicated homepage service, a diary service, etc.) in response to the request from the user. , Mailer 403, questionnaire system 4
05 or the application server 405.

Mailer 403 executes mail exchange service processing for a mobile phone user in accordance with an instruction from middle server 402. The questionnaire system 404 executes a questionnaire service process for a mobile phone user according to an instruction from the middle server 402.

The application server 405 executes an advertisement additional service process, a dedicated homepage service process, a diary service process, and the like for a mobile phone user according to an instruction from the middle server 402.

The user DB 406 stores the user information of the mobile phone user as a database, and has an internal configuration for each mobile phone user as shown in FIG.
The name, mobile phone number, mail address, postal code, date of birth, gender, registration date, HP comment, diary, number of advertisements provided, advertisement result flag, and number of questionnaires are stored in association with each other.

Here, the content of the comment of the mobile phone user posted on the dedicated homepage is stored in the HP comment,
The diary contents of the mobile phone user are stored in the diary, the number of times the advertisement additional service is used is stored in the number of advertisement provisions, the advertisement result flag is stored in the diary, and the questionnaire service is used in the number of surveys The number of times is stored.

The advertisement DB 407 stores, as a database, advertisement data used for the advertisement additional service. The internal structure of the advertisement DB 407 is, as shown in FIG. (GIF, MPEG,
MIDI and the like) and the advertisement message are stored in association with each other.

The schedule DB 408 stores advertisement distribution conditions as a database. The internal structure of the schedule DB 408 is, as shown in FIG. 4B, a distribution condition expression indicating a distribution target person, a distribution period, The upper limit number of distributions indicating the upper limit of the number of distributions and the actual number of distributions indicating the number of actual distributions are stored in association with each other.

The schedule DB 40 shown in FIG.
The setting contents of the advertisement distribution condition shown in FIG. 8 are merely examples, and it is needless to say that the contents can be freely changed according to the intention of the advertiser.

Next, the operation of the first embodiment will be described. In FIG. 1, a mail server system 40
FIG. 4 shows that when the mobile phone 10 is accessed via the wireless base station 20, the communication network N, the exchange 30, and the Internet I, and an incoming call from the mobile phone 10 is transmitted by the wireless base station 20 and the exchange 30, The advertisement distribution process shown in 5 starts.

The advertisement distribution process executed in the mail server system 40 will be described with reference to the flowchart shown in FIG. In FIG. 5, the front end server 401 in the mail server system 40 performs an incoming call process in response to an incoming call from the mobile phone 10 (step S1), and the user information (mobile phone) received from the mobile phone 10 by the incoming call process. The user authentication process is executed based on the user information stored in the user DB 406 of FIG.
2).

The received user information is stored in the user DB
If it is not registered in 406 and the authentication result is NG,
The front-end server 401 performs error processing (step S4), and ends this processing. At this time, the front-end server 401 transmits, for example, a message to the effect that the mail service function cannot be used to the exchange 30, and causes the exchange 30 to transmit the message to the mobile phone 10 via the wireless base station 20.

The received user information is stored in the user DB 4
06 and the authentication result is OK, the front-end server 401
To start the middle server 402 (step S
5).

At this time, the front-end processor 40
1 transmits, to the exchange 30, menu data for mail service provided to the mobile phone 10 whose user authentication result is OK, and causes the mobile phone 10 to transmit the menu data from the exchange 30 via the wireless base station 20. Then, the mobile phone 10 displays a mail service menu screen.

Next, the middle server 402, based on the user information of the portable telephone user stored in the user DB 406 of FIG. 3, executes the schedule DB 40 of FIG.
A search is made for an advertiser suitable for the user from the advertisement distribution conditions stored in 8 (step S6), and it is determined whether there is an advertiser suitable for the user (step S7).

At this time, the schedule DB 4 shown in FIG.
08, for example, if the delivery condition formula of Company A is “15 years old to 2
Since it is a "0-year-old woman", it is determined based on the date of birth and gender stored in the user DB 406 whether or not the mobile phone user is a user who meets the advertisement distribution conditions. At the same time, it is also determined whether the distribution period and the distribution upper limit match.

When there is an advertiser that matches the mobile phone user as a result of the above-described determination of the advertisement distribution conditions, the middle server 402 reads the advertisement data (image and audio data) of the relevant advertiser from the advertisement DB 407 of FIG. , And advertisement text data), and adds the advertisement data to the footer portion of the mail for the mobile phone user (step S).
8), the mail to which the advertisement is added is transmitted to the exchange 30, and the exchange 30 transmits the e-mail with the advertisement to the mobile phone 10 via the wireless base station 20 (step S1).
0).

When there is no advertiser suitable for the mobile phone user, the middle server 402
0, the service menu item selected from the mail service menu screen is received, and the process shifts to a service process corresponding to the service menu item (step S).
9).

Next, the middle server 402 executes a service providing process corresponding to the service menu item selected by the user of the mobile phone 10 by the mailer 403, the questionnaire system 404, or the application server 405 (step S10).

As an example of the service providing process, a flow of a questionnaire service provided to the mobile phone 10 by the questionnaire process executed in the questionnaire system 404 will be described with reference to FIG.

FIG. 6 is a diagram showing a flow of a display screen when the questionnaire service is received in the mobile phone 10. FIG. 6 shows an example of a top screen first displayed on the mobile phone 10 when the mail server system 40 is accessed from the mobile phone 10. In this case, the message "Welcome to Mr. XX, a gift with a special ▲ ▲ drink backpack. For details, answer the questionnaire" is displayed.

Next, a menu screen transmitted from the mail server system 40 is displayed on the mobile phone 10 as shown in FIG. On this menu screen,
The mobile phone user selects a menu item. When “2. Mail” is selected on the menu screen, mail stored for the user in the mailer 403 of the mail server system 40 is transmitted from the mail server system 40 to the mobile phone 10, and Is displayed as shown.

In this mail screen, as a message,
"If you answer this questionnaire, you will get xx. If you participate in the questionnaire, please jump. Htt
p: / ... ”is displayed. in this case,
This is an example in which an e-mail for prompting participation in a questionnaire stocked in advance according to the attributes of a mobile phone user is displayed.

In this case, by accessing the displayed URL, the portable telephone user may directly shift to, for example, a question screen of the questionnaire service shown in FIG.

On the menu screen, "5. ▲
When "questionnaire" is selected, a questionnaire service process is executed in the questionnaire system 404 of the mail server system 40, and a questionnaire menu is transmitted from the mail server system 40 to the mobile phone 10, as shown in FIG. Will be displayed.

When "1. Start a questionnaire" is selected on the questionnaire menu screen, the contents of "Question 1." for selecting the gender of the user as shown in FIG. 40 to the mobile phone 10 for display. When the mobile phone user answers this question, the questionnaire system 404 of the mail server system 40 performs an initial screening of the user attribute to be appealed.

Thereafter, the questionnaire service provided to the mobile phone user repeatedly receives and transmits the question, and finally, the contents of “Question 5.” as shown in FIG. The data is transmitted from the server system 40 to the mobile phone 10 and displayed.

In this example of the questionnaire service, the mobile phone user answers a plurality of questions, so that the business operator providing the contents of the questionnaire service can make the user learn what he or she wants to appeal. Further, as shown in the figure, an image can be displayed in the questionnaire question screen.

Also, in step S7 of FIG. 5, the advertisement stored in the schedule DB 408 of FIG. 4B by the middle server 402 based on the user information of the mobile phone user stored in the user DB 406 of FIG. If it is determined from the distribution conditions that there is an advertiser suitable for the user, in step S8, the advertisement data is added to the footer portion of the mail addressed to the user and the mobile phone 10
Sent to.

FIG. 7A shows an example of the mail content displayed on the mobile phone 10 when an advertisement is added to the mail footer. In the e-mail display example shown in FIG.
The content below the ★ mark is the footer advertisement portion, and the URL of the advertiser is also displayed in the last line of the advertisement text.

At this time, the middle server 402
Is incremented in the number of advertisements provided in the user information of the mobile phone user stored in the user DB 406 of the mobile phone.
The “advertisement result flag” and the “number of questionnaires” shown in the user DB 406 in FIG. 3 can be arbitrarily set as options according to the intention of the server administrator or the advertiser. Using such information, additional services can be set at the time of the advertisement distribution service or the questionnaire service.

Therefore, the user who is interested in the contents of the advertisement accesses the displayed URL to link to the homepage or the like developed by the business of the advertiser on the Internet, thereby providing more useful information to the user. Can be obtained.

Further, the advertiser's business can use the mail advertisement distribution service provided by the mail server system 40 to efficiently distribute advertisements introducing its products and services by narrowing down the user group of mobile phone users. It becomes possible to distribute well.

Further, in addition to adding an advertisement to the mail footer, for example, an advertisement message may be inserted into a homepage accessible from the mobile phone 10 so that the advertisement message can be jumped to the advertiser's dedicated homepage. Good.

FIG. 7B shows an example of an advertisement service using this homepage. In the example shown in FIG.
"3" in the bulletin board message title displayed on the screen
When the user selects “> ▲▲ campaign”, a campaign screen in which the advertisement message is inserted is displayed. And
When "2>Homepage" is selected on the campaign screen, the display jumps to the advertiser's dedicated homepage.

Therefore, the advertiser can publish the content to be appealed to the user on the dedicated homepage, and can publish an effective advertisement to the mobile phone user.

As described above, the mail server system 40 according to the first embodiment provides an advertisement delivery service in which the advertisement data is added to the footer of the mail addressed to the mobile phone user and transmitted, and the mail is added to the mail. The content of the advertisement
It manages according to the delivery schedule (gender, age, etc. of the user) preset by the advertiser.

Therefore, an advertisement distribution service can be provided to a user group that an advertiser wants to appeal to mail frequently and frequently transmitted and received between mobile phone users. As a result, an opportunity to develop a new service business using the mobile communication system can be provided not only to the communication service provider but also to the information provider and the advertisement provider.

[Second Embodiment] FIGS. 8 and 9 show a mobile communication system 200 according to a second embodiment of the present invention. In the second embodiment,
There is a feature in the accounting process when providing the advertisement distribution service to the mobile phone user.

First, the configuration will be described. FIG. 8 is a diagram showing a configuration of a mobile communication system 200 according to the second embodiment. The configuration of the mobile communication system 100 shown in FIG. 1 and the configuration of the mail server system 40 shown in FIG. And the same components are denoted by the same reference numerals and description thereof will be omitted.

In FIG. 8, mobile communication system 200
Represents a mobile phone 10 as a mobile terminal and a communication network N
Base station 20, toll-free connection system 70, exchange 30 connected to communication network N and Internet I, mail server system 50 connected to Internet I, mail server system 5
0 is connected to the front-end server 501 in the communication carrier.

FIG. 8 shows a case where the mobile telephone 10 and the mail server system 50 are a one-to-one mobile communication system in order to simplify the description of the present embodiment. The present invention can be applied to a case where a mobile communication system is configured by a plurality of mobile phones and a plurality of mail server systems as in an actual mobile communication system.

The mail server system 50 includes a front-end server 501, a middle server 502, and a mailer 4.
03, a questionnaire system 404, an application server 405, a user DB 406, an advertisement DB 407, and a schedule DB 408.

Upon receiving the connection request from the mobile phone 10 via the Internet I, the front-end server 501 first accesses the communication carrier's jurisdiction information providing system 60 to execute authentication processing on the communication carrier side. Upon receiving the authentication result of the communication carrier, user authentication is performed based on the user information (mobile phone number, mail address, etc.) received from the mobile phone 10 via the Internet I and the user information stored in the user DB 406. The process is executed, and if the user authentication result is OK, the process is shifted to the middle server 502.

Further, the front-end server 501 distributes mail, questionnaire data, and the like to which the advertisement data input from the middle server 502 is added to the mobile phone 10 of the user via the Internet I.

Further, the front-end server 501
For mobile phone users who deliver emails with advertisements,
The communication connection from the user's mobile phone 10 to the front-end server 501 is transferred to the toll-free connection system 70 where the advertiser bears the communication fee, and the front-end server 5 via the toll-free connection system 70 is transferred.
Switch to reconnection to 01.

Then, the front-end server 501
Upon confirming reconnection from the mobile phone 10 via the toll-free connection system 70, the built-in toll-free connection flag (not shown) is set, the authentication process of the user is executed again, and the billing of the mail delivery with advertisement is performed. Execute the process of making the free of charge.

When providing services other than the mail delivery service with the advertisement to the mobile phone user, the front-end server 501 establishes a normal communication connection and charges the mobile phone user according to the service provided. Executes the process and resets the built-in toll-free connection flag.

When the processing is shifted from the front-end server 501, the middle server 502 reads out the schedule information of the authenticated user from the schedule DB 408 to determine the advertising condition, and determines that the user matches the advertising condition. Then, the application server 405 reads the corresponding advertisement data from the advertisement DB 407 and executes an advertisement addition service process of adding the advertisement data to the mail for the user.

If the middle server 502 determines that the user does not match the advertising conditions, the middle server 502 performs service processing (mail exchange service, questionnaire service, dedicated homepage service, diary service, etc.) in response to the request from the user. , Mailer 403, questionnaire system 4
05 or the application server 405.

The communication carrier's jurisdiction information providing system 60
This is an information providing system under the jurisdiction of a communication carrier. In the present embodiment, the information provision system is used when the front-end server 501 authenticates the communication carrier.

The toll-free connection system 70 provides an advertisement to a mobile phone user who accesses the mail server system 50 and provides a mail delivery service with an advertisement in order to make the communication charge at the time of mail delivery free. This is a reception system exclusively for toll-free numbers that is operated by the burden of the main.

Next, the operation of the second embodiment will be described. In FIG. 8, the mail server system 50
FIG. 4 shows that when the mobile phone 10 is accessed via the wireless base station 20, the communication network N, the exchange 30, and the Internet I, and an incoming call from the mobile phone 10 is transmitted by the wireless base station 20 and the exchange 30, The advertisement distribution process shown in FIG. 9 is started.

The advertisement distribution process executed in the mail server system 50 will be described with reference to the flowchart shown in FIG.

In FIG. 9, mail server system 5
0, the mobile phone 10
Upon receiving a connection request from the Internet, first, it accesses the communication carrier's jurisdiction information providing system 60 to execute authentication processing on the communication carrier side (step S201). A user authentication process is performed based on the user information (mobile phone number, mail address, etc.) received from the mobile phone 10 via the user database 406 and the user information stored in the user DB 406 (step S202).

Then, the received user information is stored in the user DB
If it is not registered in 406 and the authentication result is NG,
The front-end server 501 performs error processing (step S204), and ends this processing. At this time, the front end server 501 transmits, for example, a message to the effect that the mail service function cannot be used to the exchange 30 and causes the exchange 30 to transmit the message to the mobile phone 10 via the wireless base station 20.

The received user information is stored in the user DB 4
06 and the authentication result is OK, the front-end server 501
To start the middle server 502 (step S
205).

At this time, the front-end processor 501
Transmits menu data for mail service to be provided to the mobile phone 10 whose user authentication result is OK to the exchange 30 and causes the mobile phone 10 to transmit the menu data via the wireless base station 20 from the exchange 30. Then, the mobile phone 10 displays a menu screen for the mail service.

Next, based on the user information of the mobile phone user stored in the user DB 406 of FIG. 3, the middle server 502 executes the schedule DB 40 of FIG.
The advertiser suitable for the user is searched from the advertisement distribution conditions stored in 8 (step S206), and the presence or absence of an advertiser suitable for the user is determined (step S207).

At this time, the schedule DB 4 shown in FIG.
08, for example, if the delivery condition formula of Company A is “15 years old to 2
Since it is a "0-year-old woman", it is determined based on the date of birth and gender stored in the user DB 406 whether or not the mobile phone user is a user who meets the advertisement distribution conditions. At the same time, it is also determined whether the distribution period and the distribution upper limit match.

According to the above determination of the advertisement distribution conditions, if there is an advertiser that matches the mobile phone user, the front-end server 501 determines that the communication connection from the mobile phone user this time has passed through the toll-free connection system 70. Is determined based on whether the built-in toll-free connection flag is set or reset (step S208).

If the toll-free connection flag is reset, the communication connection from the user's mobile phone 10 to the front-end server 501 is transferred to the toll-free connection system 70 in which the advertiser bears the communication fee, and the toll-free connection is made. The connection is switched to reconnection to the front-end server 501 via the connection system 70 (step S208).

At this time, a message notifying that reconnection to a toll-free number is being made is transmitted from front end server 501 to portable telephone 10. When confirming the reconnection from the mobile phone 10 via the toll-free connection system 70, the front-end server 501 sets a built-in toll-free connection flag, returns to step S202, and executes the authentication process of the user again. Then, a process for making the charge of the mail delivery with advertisement free of charge is executed.

Then, the front-end server 501
The process is shifted to the middle server 502 again, and the middle server 502 is started (step S205). The middle server 502 searches again for an advertiser suitable for the user (step S206), and determines that there is an advertiser suitable for the user. (Step S207).

Next, the front-end server 501
Again, it is determined whether or not the current communication connection from the mobile phone user has passed through the toll-free connection system 70 based on whether the built-in toll-free connection flag has been set or reset (step S208). .

In this case, since the toll-free connection flag has already been set, the middle server 502 proceeds to step S210 to activate the mailer 403, and FIG.
The advertisement data (image, audio data, and advertisement text data) of the advertiser is read from the advertisement DB 407 of (A), and the advertisement data is added to the footer portion of the mail for the mobile phone user (step S211). The mail to which the advertisement is added is transmitted to the exchange 30 and the exchange 30 sends the mail with the advertisement to the mobile phone 10 via the wireless base station 20.

If there is no advertiser suitable for the mobile phone user in step S207, middle server 502 receives the service menu item selected from the mail service menu screen on mobile phone 10, and receives the service menu item. The process proceeds to a service process corresponding to the item (step S212).

Next, middle server 502 executes a service providing process corresponding to a service menu item selected by the user of mobile phone 10 by mailer 403, questionnaire system 404, or application server 405.

In the front-end server 501,
When providing a service other than the mail delivery service with an advertisement to a mobile phone user, a charging process is performed according to the service provided to the mobile phone user, and the built-in toll-free connection flag is reset.

As described above, in the second embodiment,
The front-end server 501 in the mail server system 50 establishes a communication connection from the user's mobile phone 10 to the front-end server 501 to a mobile phone user who distributes an email with an advertisement, and the advertiser sets a communication fee. The data is transferred to the toll-free connection system 70, which is borne by the user, and is switched to reconnection to the front-end server 501 via the toll-free connection system 70.

Then, the front-end server 501
Upon confirming reconnection from the mobile phone 10 via the toll-free connection system 70, the built-in toll-free connection flag (not shown) is set, the authentication process of the user is executed again, and the billing of the mail delivery with advertisement is performed. Execute the process of making the free of charge.

Therefore, the mobile phone user can send e-mail
By using the mail delivery service with advertisement provided by the server system 50, the communication fee of the mail delivery service can be used free of charge. as a result,
The operator who operates and manages the mail server system 50 is:
A more useful service can be provided to the mobile phone user, and the communication service business using the mobile phone can be developed more advantageously.

In the second embodiment, the line for normal connection from the mobile phone 10 to the mail server system 50 has a narrow band (for example, 9600 bps).
If the line at the time of toll-free connection from the toll-free connection system 70 has a wide band (for example, 28.8 kbps) by the mail service with advertisement, a large amount of advertisement data can be transmitted quickly.

In this case, the mobile phone 10 can shorten the time for viewing the advertisement following the mail, and can improve the service for the mobile phone user.

[Third Embodiment] FIG. 10 to FIG.
FIG. 14 is a diagram illustrating a mobile communication system 300 according to a third embodiment to which the present invention is applied. The third embodiment is characterized in a billing process when providing an advertisement distribution service to a mobile phone user.

First, the configuration will be described. FIG. 10 is a diagram showing a configuration of the mobile communication system 300 according to the third embodiment, and the mobile communication system 200 shown in FIG.
The same reference numerals are given to the same components as those in the above configuration, and the description thereof will be omitted.

In FIG. 10, mobile communication system 30
0 denotes a mobile phone which is a mobile terminal, a radio base station 20 connected to a communication network N, an exchange 30 connected to the communication network N and the Internet I, and a mail / mail connected to the Internet I. The communication system includes a server system 80, a communication carrier jurisdiction information providing system 60 connected to the communication network N, and a communication carrier billing database (hereinafter, referred to as a communication carrier billing DB) 61 managed by the communication carrier. .

FIG. 10 shows a case where mobile telephone 10 and mail server system 80 are a one-to-one mobile communication system in order to simplify the description of the present embodiment. The present invention can be applied to a case where a mobile communication system is configured by a plurality of mobile phones and a plurality of mail server systems as in an actual mobile communication system.

The mail server system 80 includes a front-end server 801, a middle server 802, a mailer 4
03, a questionnaire system 404, an application server 405, a user DB 406, an advertisement DB 407, and a schedule DB 408.

Upon receiving the connection request from the mobile phone 10 via the Internet I, the front-end server 801 first accesses the communication carrier's jurisdiction information providing system 60 to execute authentication processing on the communication carrier side. Upon receiving the authentication result of the communication carrier, user authentication is performed based on the user information (mobile phone number, mail address, etc.) received from the mobile phone 10 via the Internet I and the user information stored in the user DB 406. The process is executed, and if the user authentication result is OK, the process is shifted to the middle server 802.

Further, the front-end server 801 distributes mail or questionnaire data to which the advertisement data input from the middle server 802 is added to the mobile phone 10 of the user via the Internet I.

When the processing is shifted from the front-end server 801, the middle server 802 reads the schedule information of the authenticated user from the schedule DB 408 to determine the advertising condition. If the user matches the advertising condition, Then, the application server 405 reads the corresponding advertisement data from the advertisement DB 407 and executes an advertisement addition service process of adding the advertisement data to the mail for the user.

If the middle server 802 determines that the user does not match the advertising conditions, the middle server 802 performs a service process (a mail exchange service, a questionnaire service, a dedicated homepage service, a diary service, etc.) in response to the request from the user. , Mailer 403, questionnaire system 4
05 or the application server 405.

Further, middle server 802 generates a charge subtraction processing signal corresponding to the communication fee for the mobile phone user who delivers the mail with the advertisement, in order to make the communication fee for the delivery of the email free. , The corresponding user information is added to the billing subtraction processing signal, and the carrier billing DB 6 is added.
1 has the function of notifying it.

[0119] The communication carrier's jurisdiction information providing system 60
This is an information providing system under the jurisdiction of a telecommunications carrier. In this embodiment, the information providing system is used when the front-end server 801 authenticates the telecommunications carrier.

[0120] The telecommunications carrier billing DB 61 is managed by a telecommunications carrier having jurisdiction over the telecommunications carrier jurisdiction information providing system 60, and manages a communication fee for each mobile phone user.

Next, the operation of the third embodiment will be described. In FIG. 10, the mail server system 8
0 is accessed from the mobile phone 10 via the wireless base station 20, the communication network N, the exchange 30, and the Internet I, and when an incoming call from the mobile phone 10 is transmitted by the wireless base station 20 and the exchange 30, The advertisement distribution process shown in FIG. 11 starts.

The advertisement distribution process executed in the mail server system 80 will be described with reference to the flowchart shown in FIG. In FIG. 11, when receiving a connection request from the mobile phone 10, the front-end server 801 in the mail server system 80 first accesses the communication carrier jurisdiction information providing system 60 to perform authentication processing on the communication carrier side. Execute (step S301), and, upon receiving the authentication result of the communication carrier, the user information (mobile phone number, mail address, etc.) received from the mobile phone 10 via the Internet I and the user stored in the user DB 406. A user authentication process is executed based on the information (step S302).

The received user information is stored in the user DB
If it is not registered in 406 and the authentication result is NG (step S303), the front-end server 801
Performs an error process (step S304), and ends the process. At this time, the front-end server 801
For example, a message to the effect that the mail service function cannot be used is transmitted to the exchange 30, and the exchange 30 transmits the message to the mobile phone 10 via the wireless base station 20.

The received user information is stored in the user DB 4
If the authentication result is OK in step S <b> 06 (step S <b> 303), the front-end server 801 shifts the processing to the middle server 802 and starts the middle server 802 (step S <b> 305).

At this time, the front-end processor 801
Transmits menu data for mail service to be provided to the mobile phone 10 whose user authentication result is OK to the exchange 30 and causes the mobile phone 10 to transmit the menu data via the wireless base station 20 from the exchange 30. Then, the mobile phone 10 displays a menu screen for the mail service.

Next, based on the user information of the mobile phone user stored in the user DB 406 of FIG. 3, the middle server 802 executes the schedule DB 40 of FIG.
8 is searched for an advertiser suitable for the user from the advertisement distribution conditions stored therein (step S306), and the presence or absence of an advertiser suitable for the user is determined (step S307).

At this time, the schedule DB 4 shown in FIG.
08, for example, if the delivery condition formula of Company A is “15 years old to 2
Since it is a "0-year-old woman", it is determined based on the date of birth and gender stored in the user DB 406 whether or not the mobile phone user is a user who meets the advertisement distribution conditions. At the same time, it is also determined whether the distribution period and the distribution upper limit match.

According to the above-described determination of the advertisement distribution conditions, if there is an advertiser that matches the mobile phone user, the middle server 802 communicates with the mobile phone user who distributes the mail with the advertisement when the mail is distributed. In order to make the charge free, a charge subtraction processing signal corresponding to the communication charge is generated, and the corresponding user information is added to the charge subtraction processing signal to notify the communication company charge DB 61 (step S30).
8).

For this reason, in the communication company billing DB 61,
The communication fee for the delivery of the mail with the advertisement by the mobile phone user is subtracted. Next, the middle server 802 activates the mailer 403 (step S30).
9), the advertisement data (image, audio data, and advertisement text data) of the advertiser is read from the advertisement DB 407 in FIG. 4A, and the advertisement data is added to the footer portion of the mail for the mobile phone user ( Step S31
0), the mail to which the advertisement is added is transmitted to the exchange 30, and the exchange 30 transmits the e-mail with the advertisement to the mobile phone 10 via the wireless base station 20.

[0130] If there is no advertiser suitable for the mobile phone user in step S307, middle server 802 receives the service menu item selected from the mail service menu screen on mobile phone 10, and receives the service menu item. The process proceeds to a service process corresponding to the item (step S311).

Next, middle server 802 executes a service providing process corresponding to the service menu item selected by the user of mobile phone 10 by mailer 403, questionnaire system 404, or application server 405.

In the front end server 801,
When providing services other than the mail delivery service with an advertisement to a mobile phone user, a charging process is executed according to the service content provided to the mobile phone user.

As described above, in the third embodiment,
Middle server 802 in mail server system 80
Generates a charge subtraction processing signal corresponding to the communication charge to make the communication charge at the time of mail distribution free of charge to a mobile phone user who distributes the mail with the advertisement, and corresponds to the charge subtraction processing signal. The user information is added and notified to the carrier billing DB 61.

[0134] Then, in the communication company charging DB 61, the communication fee for the delivery of the mail with the advertisement by the mobile phone user is subtracted. Therefore, the mobile phone user can use the communication fee of the mail distribution service free of charge by using the mail distribution service with advertisement provided by the mail server system 80.

As a result, the business operator who operates and manages the mail server system 80 can easily configure a system for subtracting the service charge of the mobile phone user who uses the mail delivery service with advertisement, and can provide the mobile phone user with a better service. A useful service can be provided, and a communication service business using a mobile phone can be developed more advantageously.

[Fourth Embodiment] FIG. 12 and FIG.
FIG. 14 is a diagram illustrating a mobile communication system 400 according to a fourth embodiment to which the present invention is applied. The fourth embodiment is characterized in a billing process when providing an advertisement distribution service to a mobile phone user.

First, the configuration will be described. FIG. 12 is a diagram showing a configuration of a mobile communication system 400 according to the fourth embodiment, and the mobile communication system 30 shown in FIG.
The same components as those of the configuration 0 are denoted by the same reference numerals, and the description thereof will be omitted.

Referring to FIG. 12, mobile communication system 40
0 denotes a mobile phone which is a mobile terminal, a radio base station 20 connected to a communication network N, an exchange 30 connected to the communication network N and the Internet I, and a mail server connected to the Internet I System 90 and a communication carrier jurisdiction information providing system 6 connected to the communication network N
0 and a fee collection system 62 managed by a communication carrier.

FIG. 12 shows a case where mobile telephone 10 and mail server system 90 are a one-to-one mobile communication system in order to simplify the description of the present embodiment. The present invention can be applied to a case where a mobile communication system is configured by a plurality of mobile phones and a plurality of mail server systems as in an actual mobile communication system.

The mail server system 90 includes a front-end server 901, a middle server 902, a mailer 4
03, a questionnaire system 404, an application server 405, a user DB 406, an advertisement DB 407, and a schedule DB 408.

When receiving the connection request from the mobile phone 10 via the Internet I, the front-end server 901 first accesses the communication carrier's jurisdiction information providing system 60 to execute authentication processing on the communication carrier side. Upon receiving the authentication result of the communication carrier, user authentication is performed based on the user information (mobile phone number, mail address, etc.) received from the mobile phone 10 via the Internet I and the user information stored in the user DB 406. The process is executed, and if the user authentication result is OK, the process is shifted to the middle server 902.

Further, the front-end server 901 distributes mail or questionnaire data to which the advertisement data input from the middle server 902 is added to the user's mobile phone 10 via the Internet I.

When the processing is shifted from the front-end server 901, the middle server 902 reads the schedule information of the authenticated user from the schedule DB 408 to determine the advertising condition. If the user matches the advertising condition, Then, the application server 405 reads the corresponding advertisement data from the advertisement DB 407 and executes an advertisement addition service process of adding the advertisement data to the mail for the user.

When the middle server 902 determines that the user does not match the advertising conditions, the middle server 902 performs service processing (mail exchange service, questionnaire service, dedicated homepage service, diary service, etc.) in response to the request from the user. , Mailer 403, questionnaire system 4
05 or the application server 405.

Further, middle server 902 provides advertisement DB 407 to mobile phone users who deliver mails with advertisements in order to make the communication fee at the time of mail delivery free.
From the amount of advertisement data read from
Unit), generates a billing subtraction processing signal corresponding to the counted value, adds the corresponding user information to the billing subtraction processing signal, and notifies the fee collection system 62 of it.

[0146] The communication provider's jurisdiction information providing system 60
This is an information providing system under the jurisdiction of a telecommunications carrier. In this embodiment, the information providing system is used when the front-end server 801 authenticates the telecommunications carrier.

The charge collection system 62 is managed by a communication company that controls the communication company control information providing system 60, and manages communication charges for each mobile phone user.

Next, the operation of the fourth embodiment will be described. In FIG. 12, the mail server system 9
0 is accessed from the mobile phone 10 via the wireless base station 20, the communication network N, the exchange 30, and the Internet I, and when an incoming call from the mobile phone 10 is transmitted by the wireless base station 20 and the exchange 30, The advertisement distribution processing shown in FIG. 13 starts.

[0149] The advertisement distribution processing executed in the mail server system 90 will be described with reference to the flowchart shown in FIG.

In FIG. 13, the front-end server 901 in the mail server system 90
Upon receiving the connection request from the communication service provider 0, the communication service management information providing system 60 is first accessed to execute authentication processing on the communication service provider side (step S401). A user authentication process is executed based on the user information (mobile phone number, mail address, etc.) received from the mobile phone 10 via I and the user information stored in the user DB 406 (step S402).

The received user information is stored in the user DB
If it is not registered in 406 and the authentication result is NG (step S403), the front-end server 901
Performs an error process (step S404), and ends the process. At this time, the front-end server 901
For example, a message to the effect that the mail service function cannot be used is transmitted to the exchange 30, and the exchange 30 transmits the message to the mobile phone 10 via the wireless base station 20.

The received user information is stored in the user DB 4
If the authentication result is OK and the authentication result is OK (step S403), the front-end server 901 shifts the processing to the middle server 902 and activates the middle server 902 (step S405).

At this time, the front-end processor 901
Transmits menu data for mail service to be provided to the mobile phone 10 whose user authentication result is OK to the exchange 30 and causes the mobile phone 10 to transmit the menu data via the wireless base station 20 from the exchange 30. Then, the mobile phone 10 displays a menu screen for the mail service.

Next, based on the user information of the mobile phone user stored in the user DB 406 of FIG. 3, the middle server 902 executes the schedule DB 40 of FIG.
Then, an advertiser suitable for the user is searched from the advertisement distribution conditions stored in No. 8 (step S406), and the presence or absence of an advertiser suitable for the user is determined (step S407).

At this time, the schedule DB 4 shown in FIG.
08, for example, if the delivery condition formula of Company A is “15 years old to 2
Since it is a "0-year-old woman", it is determined based on the date of birth and gender stored in the user DB 406 whether or not the mobile phone user is a user who meets the advertisement distribution conditions. At the same time, it is also determined whether the distribution period and the distribution upper limit match.

If there is an advertiser that matches the mobile phone user as a result of the above-described determination of the advertisement distribution conditions, the middle server 902 communicates with the mobile phone user who distributes the mail with the advertisement when the mail is distributed. In order to make the charge free, the data amount (for example, in bytes) of the advertisement data read from the advertisement DB 407 is counted, a billing subtraction processing signal corresponding to the counted value is generated, and the user information is added to the billing subtraction processing signal. In addition, it notifies the fee collection system 62 (step S408).

[0157] Therefore, in the fee collection system 62, the communication fee for the delivery of the mail with the advertisement by the mobile phone user is subtracted.

Next, the middle server 902 activates the mailer 403 (step S409), reads out the advertisement data (image, voice data, and advertisement text data) of the advertiser from the advertisement DB 407 of FIG. The advertisement data is added to the footer portion of the mail for the mobile phone user (step S410), the mail with the advertisement is transmitted to the exchange 30, and the advertisement is attached to the mobile phone 10 from the exchange 30 via the wireless base station 20. Send an email.

If there is no advertiser suitable for the mobile phone user in step S407, middle server 902 receives the service menu item selected from the mail service menu screen on mobile phone 10, and executes the service menu. The process proceeds to a service process corresponding to the item (step S411).

Next, middle server 902 executes service providing processing corresponding to the service menu item selected by the user of mobile phone 10 by mailer 403, questionnaire system 404, or application server 405.

In the front-end server 901,
When providing services other than the mail delivery service with an advertisement to a mobile phone user, a charging process is executed according to the service content provided to the mobile phone user.

As described above, in the fourth embodiment,
Middle server 902 in mail server system 90
Calculates the data amount (for example, in bytes) of the advertisement data read from the advertisement DB 407 in order to make the communication charge at the time of mail distribution free to a mobile phone user who distributes the mail with the advertisement. A charge subtraction processing signal corresponding to a numerical value is generated, and the user information is added to the charge subtraction processing signal to notify the charge collection system 62.

Then, in the fee collection system 62, the communication fee for the distribution of the mail with the advertisement by the mobile phone user is subtracted.

Therefore, the mobile phone user can send e-mail
By using the mail delivery service with advertisement provided by the server system 90, the communication fee of the mail delivery service can be used free of charge.

As a result, the business operator operating and managing the mail server system 90 can easily configure a system for subtracting the service charge of the mobile phone user who uses the mail delivery service with advertisement according to the amount of advertisement data. A more useful service can be provided to the telephone user, and the communication service business using the mobile phone can be developed more advantageously.

The mobile communication system to which the present invention can be applied is not limited to the configuration and communication system of the mobile communication system described in each of the above embodiments, but includes various configurations of mobile communication systems. Applicable to systems and communication systems.

For example, the above-described mail delivery service with advertisement can be provided not only in the case of the portable telephone 10 but also in the case of using a portable information terminal having a built-in portable telephone function or a notebook personal computer into which a portable telephone function card is inserted.

[0168]

According to the first aspect of the present invention, an advertisement delivery service is provided to a user group that an advertiser wants to appeal to mail frequently and frequently transmitted and received between mobile communication terminal users. Can be. As a result, an opportunity to develop a new service business using the mobile communication system can be provided not only to the communication service provider but also to the information provider and the advertisement provider.

According to the second aspect of the present invention, the business of the advertiser uses the mail advertisement distribution service provided by the mail server, so that the advertisement introducing the merchandise and services of the advertiser can be used by the mobile communication terminal user. It is possible to narrow down the user layer and efficiently distribute the data.

According to the third aspect of the present invention, the user of the mobile communication terminal can use the communication fee of the mail delivery service free of charge by using the mail delivery service with advertisement provided by the mail server. it can. As a result, the business operator that operates and manages the mail server can provide more useful services to mobile communication terminal users, and can develop the communication service business using mobile communication terminals more advantageously. it can.

According to the invention described in claim 4, the mobile communication terminal user can use the communication fee of the mail delivery service free of charge by using the mail delivery service with advertisement provided by the mail server. it can. As a result, the business operator who operates and manages the mail server can easily configure a system for reducing the service fee of the mobile communication terminal user who uses the mail delivery service with advertisement,
A more useful service can be provided to the mobile communication terminal user, and the communication service business using the mobile communication terminal can be developed more advantageously.

According to the invention described in claim 5, the mobile communication terminal user can use the communication fee of the mail delivery service free of charge by using the mail delivery service with advertisement provided by the mail server. it can. As a result, the business operator operating and managing the mail server can easily configure a system for subtracting the service fee of the mobile communication terminal user using the mail delivery service with advertisement according to the amount of advertisement data, , A more useful service can be provided, and a communication service business using a mobile communication terminal can be developed more advantageously.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a schematic configuration of a mobile communication system 100 according to a first embodiment of the present invention.

FIG. 2 is a block diagram showing a main configuration of a mail server system 40 shown in FIG. 1;

FIG. 3 is a diagram showing a configuration of a user DB 406 in FIG.

FIG. 4 shows the configuration of an advertisement DB 407 shown in FIG. 2 (FIG. 4A).
FIG. 3 is a diagram showing a configuration of the schedule DB 408 in FIG. 2 (FIG. 2B).

FIG. 5 is a flowchart showing an advertisement distribution process executed in the mail server system 40 of FIG. 2;

6 is a diagram showing a flow of a display screen when receiving a questionnaire service in the mobile phone 10 of FIG.

FIGS. 7A and 7B are a diagram showing an example of the contents of a mail in which an advertisement is added to the footer (FIG. 7A) and a diagram showing an example of an advertisement service using a homepage (FIG. 7B).

FIG. 8 is a block diagram showing a schematic configuration of a mobile communication system 200 according to a second embodiment to which the present invention is applied.

FIG. 9 is a flowchart showing an advertisement distribution process executed in the mail server system 50 of FIG.

FIG. 10 is a block diagram showing a schematic configuration of a mobile communication system 300 according to a third embodiment to which the present invention is applied.

FIG. 11 is a flowchart showing an advertisement distribution process executed in the mail server system 80 of FIG.

FIG. 12 is a block diagram showing a schematic configuration of a mobile communication system 400 according to a fourth embodiment to which the present invention is applied.

FIG. 13 is a flowchart showing an advertisement distribution process executed in the mail server system 90 of FIG.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 10 Cellular telephone 20 Radio base station 30 Switching system 40, 50, 80, 90 Mail server system 60 Telecommunications carrier's jurisdiction information provision system 70 Toll free connection system 100, 200, 300, 400 Mobile communication system 401, 501, 801 901 Front-end server 402, 502, 802, 902 Middle server 403 Mailer 404 Questionnaire system 405 Application server 406 User DB 407 Advertisement DB 408 Schedule DB N Communication network I Internet

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04L 12/54 H04M 15/00 G 12/58 H04L 11/20 101B H04M 15/00 H04Q 7/04 H H04Q 7/38 F-term (reference) 5B049 BB49 CC02 CC32 CC36 DD01 DD05 EE01 EE05 FF04 FF09 GG06 GG07 5K025 AA08 CC01 DD05 DD06 EE12 GG07 GG10 5K030 GA19 HA06 HC01 HC09 HD05 JL01 JT09 KA06 LD17 LD20 LE11 H11 EE11H11 BB11 HH23 9A001 BB04 CC05 FF03 JJ14 JJ27 KK56 KK60

Claims (5)

[Claims] 1. A mobile communication terminal having a wireless communication function,
A mail providing an ad-equipped mail delivery service for adding and delivering advertisement data when sending a mail addressed to the mobile communication terminal after receiving the user data and authenticating the user at the time of access from the mobile communication terminal A mail advertisement distribution system comprising: a server; an advertisement data storage unit configured to store a plurality of advertisement data; and a user data storage unit configured to store a plurality of user data of the mobile communication terminals. And for each advertisement data stored in the advertisement data storage means,
A delivery condition storage unit that stores delivery conditions based on the user data and the like; and when providing the mail delivery service with advertisement, user data of a mail destination mobile communication terminal stored in the user data storage unit. An advertisement search unit that searches the advertisement data storage unit for advertisement data that matches the distribution condition based on the distribution condition stored in the distribution condition storage unit; and when the advertisement data is searched by the advertisement search unit,
An advertisement distribution unit that adds the advertisement data to the mail transmitted to the mail destination mobile communication terminal and distributes the mail. 2. The mail advertisement distribution according to claim 1, wherein in the mail server, the distribution condition storage means stores the sex, age, and distribution period of the mobile communication terminal user as the distribution condition. system. 3. A billing system for managing a mail delivery charge in the mail advertisement delivery system according to claim 1, wherein a free connection function for making an access charge to said mail server related to said mail delivery service with advertisement free. Free advertising means having, when the advertisement search means finds advertisement data suitable for the mail destination mobile communication terminal, the mobile communication terminal accesses the mail server via the free connection means Switching means for switching to access to the mail server, and when the switching means switches access to the mail server from the mail transmission destination mobile communication terminal via the free connection means, the mail transmission destination mobile Charging means for making the mail delivery fee to the communication terminal free, and Billing system. 4. A charging system for managing a mail delivery charge in the mail advertisement delivery system according to claim 1, wherein said communication charge management means manages a communication charge for access to said mail server for each of said mobile communication terminals. When advertisement data suitable for the mail transmission destination mobile communication terminal is searched by the advertisement search means, a charge subtraction for subtracting a service charge relating to the mail delivery service with advertisement for the mail transmission destination mobile communication terminal. And a charge subtracting means for notifying the communication charge management means of information. 5. A charge system for managing a mail delivery charge in the mail advertisement delivery system according to claim 1, wherein a communication charge management means manages a communication charge for accessing the mail server for each of the mobile communication terminals. When advertisement data matching the mail transmission destination mobile communication terminal is searched by the advertisement search means, the data amount of the advertisement data is counted, and the mail transmission destination mobile communication terminal is counted according to the counted value. A charge subtraction unit for notifying the communication charge management unit of charge subtraction information for subtracting a service charge related to the mail delivery service with advertisement for the communication system.