JP2001167183A - System and method for arranging advertisement placement on a network such as the Internet - Google Patents

Abstract

(57) [Summary] (Modified) [Problem] An advertisement publisher sells an advertisement space on a network medium to an advertiser only by deciding whether or not to accept a condition presented by the advertiser. An advertiser's presentation of a condition and a media owner's agreement are performed on a network via an agent server, and the server is provided with an invitation page for the advertiser to input the condition. The invitation page is provided with a selection box listing the definition of the response expected of the user, and further has an entry in which the advertiser inputs a fee per response for the response selected by the advertiser. If the media owner agrees with the terms, the agent server concludes the advertising contract and allocates the advertiser's website to the advertising space of the network media. The agent server provides statistical data of the number of responses on the network, so that it is possible to determine the amount to be charged and evaluate the effectiveness of the advertisement.

Description

DETAILED DESCRIPTION OF THE INVENTION

BACKGROUND OF THE INVENTION 1. Field of the Invention The present application relates to a system and a method for arranging advertisement placement on a network such as the Internet.

2. Description of the Related Art Systems and methods for mediating advertisements between advertisers and media owners on the Internet have been proposed. In this method, an advertiser offers to purchase a media advertisement space based on a fee structure for each click or action. There are a number of different campaigns on the Internet that hope to attract and respond differently to Internet users. For this reason, the advertiser and the media owner are interested in measures for judging the effectiveness of the advertisement on the Internet, not only based on the fee structure for each click or each action. In view of such potential needs of advertisers, the inventor provides a consistent strategy that allows mediation of advertisements on conditions that are beneficial and optimal for both advertisers and media owners. I've been asking.

SUMMARY OF THE INVENTION The present invention has been made to provide an advertising mediation method and system which can satisfy various demands of advertisers and produce effective results from advertisements. The main purpose of the. The system of the present invention includes an agent server including a solicitation module, a recruitment module, and a mediation module.

A solicitation module is programmed to provide a solicitation page over a network to a potential advertiser with a website to place an advertisement on a network medium. The solicitation page is provided with a condition form for filling in specific conditions required by the advertiser for the planned advertisement. The condition form has a selection box that lists the definition of the response that the user is expected to make as a result of the advertisement, and the advertiser selects one or more responses to be included in the above conditions in this selection box I do. In addition, the condition form is provided with a column in which the advertiser inputs a price per response indicating a desired unit price for each selected response.

[0005] The recruiting module is programmed to create an advertisement listing listing desired advertisements and their specific conditions based on responses from advertisers. The recruitment module provides a media owner who owns the network media, that is, a recruitment page that discloses a list of advertisements on the network to potential advertisers, so that the media owner can identify specific conditions described in the advertisement list. And decide whether to place the advertisement in the advertising space of the network medium. The recruitment page is provided with an agreement field for inputting an agreement to sell advertising space for the advertisement.

[0006] The mediation module is programmed to establish an advertising contract between the advertiser and the media owner upon receiving an agreement from the media owner and to allocate the advertiser's website to the advertising space of the network media. .

[0007] The agent server is provided with a response measurement module, which is programmed to count the number of specific responses made on the advertiser's website through the advertising space. In addition, the server is provided with a management module, which is programmed to create statistical data that gives the aggregated response analysis results to the advertiser on the network, whereby the advertiser evaluates the effectiveness of the advertisement. it can.

[0008] Therefore, according to the present system, it is possible to select the optimum response expected from the user, which is effective for the advertisement and beneficial for the media owner. In addition, responses can be arbitrarily combined and selected according to various interests of the advertiser.

[0009] Specifically, the response includes a visit to the advertiser's website, a download of files and software from the advertiser's website, an application for a sweepstakes provided on the advertiser's website, Respond to surveys on the website, request a catalog from the advertiser's website, sign up for a newsletter, join a membership that operates on the advertiser's website, and be offered on the advertiser's website Defined as an application for goods or services.

[0010] The system includes an entry page that first guides the user from the advertising space, an action page specified on the entry page and requesting input or response of user information before the user requests a specific response result, and It is particularly suited to advertiser websites that have an action processing module that responds to and handles specific responses. As related to these pages and modules, the response measurement module is provided with an index CGI, an action CGI, and a result CGI. In order to correlate the pages and modules of the advertiser's website with the agent server in order to collect data and collect statistics on the response selected for each advertisement, the mediation module uses an index URL and an action URL when the advertising contract is established. , Result URL
Create

The index URL is the index CG
Identifies the URL of I and contains the ad code assigned to the ad, embedded in the ad space and links the ad space to the index CGI. Action UR
L identifies the URL of the action CGI and is embedded in the entry page, linking the entry page to the action CGI. The result URL is the URL of the result CGI
Embedded in the action page and links the action page to the action CGI.

[0012] The index CGI is also linked to an index log file, which stores index data for the user making the access request to the entry page. The index data includes: 1) the date and time when the user made an access request to the entrance page; 2) information on the advertising space from which the access request to the entrance page of the advertiser's website was made. A reference log indicating at least: 3) advertising code.

The mediation module also has an index CG
Based on the advertising code obtained in I, U of various entrance pages
The URL of the entrance page is found by referring to a database table storing various advertisement codes in association with the RL. The mediation module finds the entry page U
Hand over the RL to the index CGI,
The GI redirects the access request made by the user in the advertising space to the entrance page immediately after saving the index data in the index log file.

The action CGI is linked to an action log file, which stores action access data for a user making an access request to an action page. The action access data includes: 1) the date and time when the user made an access request to the action page, and 2) a reference indicating at least information of the advertising space from which the access request to the action page is made. Log; the mediating module checks the data of the advertisement space obtained by the index CGI with the data of the advertisement obtained by the action CGI, and stores a database table storing various advertisement codes in association with URLs of various action pages. It functions to refer to and find the URL of the action page. Next, the mediation module passes the URL of the found action page to the action CGI, and the action CGI redirects the access request made by the user on the entrance page to the action page immediately after saving the action access data in the action log file.

The result CGI is linked to a result log file, which stores action processing data relating to a user who requests processing in the action processing module. The action processing data includes: 1) the date and time when the user made an access request to the action processing module; 2) a reference log indicating at least information on the advertising space that is the starting point for guiding the user to the action processing module. .

The mediation module compares the data of the advertisement space obtained by the index CGI with the data of the advertisement obtained by the result CGI, and stores various advertisement codes in association with URLs of various action processing modules. It functions so as to find out the URL of the action processing module by referring to the table. Next, the mediation module delivers the URL of the found action processing module to the result CGI, and the result C
The GI redirects an access request made by the user on the action page to the action processing module immediately after saving the action processing data in the result log file.

In this manner, a particular advertisement can be easily associated with the entry page, action page, and action processing module on the corresponding advertiser's website, and the entry page, action page, and action associated with each advertisement. Statistical data on the number of accesses to the processing module can be obtained.

[0018] The present invention also provides a unique method comprising the following steps: A solicitation page on a network for a potential advertiser having a unique website to place an advertisement on a network medium. Offer, the solicitation page has a condition form for specifying the conditions for the ad that the advertiser plans, and the condition form lists the definition of the response that the user is expected to take as a result of the ad A selection box that allows the advertiser to select one or more responses to include in the above criteria, a (preferred) unit price for each selected response, An input field and an input field for a desired medium for designating a network medium for which an advertisement is to be placed are provided; a solicitation page from an advertiser. , A list of advertisements listing specific conditions for the advertisement is created; a recruitment page that discloses the list of advertisements to network owners who are potential publishers of the network media. Which allows the media owner to decide whether to place the advertisement in the advertising space of the network medium by agreeing to the specific conditions stipulated in the advertisement listing, and the recruiting page contains an advertisement space for the advertisement. An agreement field is provided to direct the entry of an agreement to sell; upon receiving an agreement from the media owner, an advertising contract between the advertiser and the media owner is established, and the conclusion of the contract is determined by the advertiser and the media. Tell the advertiser; assign the advertiser's website to the ad space on the network medium where the ad will be placed and report the number of responses made via the ad space during the given period Provide aggregated response data over the network and make it accessible to advertisers and media owners, allowing advertisers to evaluate the effectiveness of advertising and allow media owners to pay advertisers based on data. Make a claim.

In this way, the advertiser and the media owner can easily mediate on the network, and the advertisement contract is made only at the discretion of the media owner, so that the advertisement can be promptly placed.

The above and other objects related to the present invention,
Advantages will become apparent from the following detailed description of the preferred embodiments, which is described with reference to the accompanying drawings.

DETAILED DESCRIPTION OF EMBODIMENTS FIGS. 1 and 2 illustrate a system for arranging the placement of advertisements over a network in accordance with a preferred embodiment of the present invention.
The system is managed by an agent having an agent server 10 and informs the media owner of an advertisement that the advertiser plans to place on a network such as the Internet. A media owner is a media owner, or potential advertiser, having a mail magazine, targeted mail service, a website, and any other network media having advertising space 201, that is, advertising space such as advertising expressions and banners. is there. An advertiser is defined as having its own website from which network users can access and obtain information about the advertiser's services and products. The advertiser and the media owner can communicate with the server 10 over the network so that the media owner can decide whether to place the advertisement on their network media.

When an advertiser and a media owner have previously registered with the system, an ID and password for accessing the system are individually given. Upon registration, advertisers and media owners are required to enter their company profile on registration page 11 on the website provided by server 10. Based on the summary thus provided, the agent server 10 creates a group of registered advertisers and media owners and communicates on the network.

In order to mediate the wishes of the advertiser and the interests of the media owner, the agent server 10 collects the advertisements that the user wants to publish, and provides the collected advertiser's wishes to the media owner. To this end, the agent server 10 includes a solicitation module 12 that provides a solicitation page 20 accessed by an advertiser and a recruitment page 40 accessed by a media owner on a website. The solicitation page 20 collects the terms and conditions of the upcoming advertisement for a particular campaign by the advertiser and other information about the advertiser's desire for the campaign.

The conditions include the selection of one or more from each definition of response that the network user is expected to make as a result of the advertisement, and the cost per response paid to the media owner. The definition of a response is as follows: 1) visit or click-through to the advertiser's website; 2) downloading software or files from the advertiser's website; 3) provided by the advertiser on the advertiser's website. Application for sweepstakes; 4) Response to questionnaire from advertiser; 5) Request of advertiser's catalog through advertiser's website; 6) Subscription of newsletter from advertiser's website; 7) Advertiser 8) Applying for membership to an affiliated organization operated by the website of the advertiser; 8) Applying for the purchase of services or products on the advertiser's website; and 9) Other active activities that require a response from the advertiser. . Such information includes, for example: i) the purpose of the campaign; ii) an upper limit on the number of responses within a given time period; iii) the type of target group that is a network user; iv) the desired medium; Vi) advertising content; vii) URL of the advertiser's website.

The above conditions and information are input by the advertiser on the invitation page 20. FIG. 3 is an example of the invitation page 3. On the solicitation page, select an advertiser name entry 21 for entering the name of the advertiser, a campaign purpose entry 22 for entering the campaign purpose, a campaign period entry 23 for entering the campaign start and end times, and a response definition. Select box 24,
An entry 27 for inputting the upper limit of the number of responses to be paid per month, an entry 28 for inputting the type of the target group, a specification box 29 for specifying a desired medium, a layout entry 31 for inputting an ad text and an image, and a link to the advertisement. Includes a URL entry 32 for entering the URL of the advertiser's website to be made. Selection box 2
4 lists the definition of the response, and each definition includes a check box 25 and a fee entry 2 for each response.
6, the advertiser can select one or more responses simply by marking the corresponding check box and entering the desired price in the response fee.
In the designation box 29, the advertiser can select individual media or all media simultaneously by simply marking the corresponding checkbox 30.

When the advertiser has completed the invitation page,
The agent server 10 creates a campaign code consisting of six capital letters for it. The first three letters of the campaign code are chosen to identify the advertiser name, and the last three letters are chosen to identify the advertiser's particular product or service. For example, a campaign code “ABCXYZ” indicates that the advertiser has a company code “ABC” and is an advertisement for a specific product or service given a brand code “XYZ”. Thus, different campaigns by the same advertiser can be successfully identified in the system. The advertiser's company code is assigned when the advertiser registers with the system, and the brand code is assigned each time the solicitation page 20 is completed.

[0027] The conditions and information provided by the advertiser include:
A recruiting page 40 listing advertisements received by the recruiting module 13 in the server 10 and desired by the advertiser is created. The recruitment page 40 is created for each media owner. Each recruitment page 40 is posted on the agent's website,
The designated owner is the recruitment page 40 prepared by himself.
Can only be accessed. Figure 4 is the recruitment page 4
In the example of 0, a list of advertisements desiring to be placed that specifies a medium owner who can access this page is included.
In the list, the name of the advertiser, the purpose of the campaign, the fee per response, and the predicted sales obtained from the analysis of the past statistical data stored in the agent server 10 are described. When appropriate statistical data is not available, the forecast sales column is left blank. The recruitment page 40 includes an entry 42 and a detailed information page 50 for further browsing the details of the advertisement to be placed.
By entering the corresponding number in the list in entry 42,
The screen display jumps to a detailed information page 50 as shown in FIG. 5, and in addition to reproducing the solicitation page 30, this page includes a sales agreement section 51, which includes a date entry section. 52, an advertisement space type entry 53, and an entry 54 of a medium owner code assigned to the medium owner at the time of registration of the present system. The advertising space type is designated by three uppercase advertising space codes selected from a table in a manual delivered to the media owner at the time of system registration. The following table is an example of an advertising space code.

[Table 1] The recruiting page 40 and the information page 50 provide sufficient information so that the media owner can consider this information along with demographics of the media owner's media user to determine which ad space to place the advertisement in. To do. If the media owner accepts the terms and conditions presented by the advertiser via recruitment page 40, the media owner need only complete the sales agreement section 51 entry. Then, the response from the recruitment page 40 is sent to the mediation module 1 of the agent server 10.
Sent back to 4, the intermediary module establishes an advertising contract between the media owner and the advertiser and sends an email confirmation of the agreement to the advertiser and the media owner. Confirmation notice includes advertising space 20
1 includes the actual advertisement period and the medium type identifier from the start to the end of the advertisement. The medium type identifier indicates the type of a network medium having an advertising space such as a mail magazine, a target mail service, and a website. For example, mail magazines are indicated by the letter "M", target mail services are indicated by the letter "O", and websites are indicated by the letter "W". These characters are allocated to the corresponding media and are recognized by the agent server when the media registers with the system.

[0028] As soon as the media owner completes the entry of the sales consent section 51, the mediation module 14 creates an ad placement identification code (APID) to identify the particular advertising campaign and the media owner that will place the advertisement. I do.
The APID includes a medium code, a posting period code, and a campaign code. The medium code is composed of one character indicating the type of medium, the medium code, and the advertisement space code, and the advertisement period code is determined by an eight-digit number indicating the advertisement start and end dates. That is, "MXXXHTA11101120ABCXYZ"
The APID indicates: The letter 'M' at the beginning indicates that the medium type is mail magazine; the next three letters "XXX" are the medium code and the medium name; the next three letters "HTA""Is an advertisement space code and represents the type of advertisement space; the next four-digit number" 1110 "indicates that the start date of the advertisement is November 10; the next four-digit number" 11 "
20 "indicates that the end date of the ad is November 20; the next three characters" ABC "are the company code and the name of the advertiser; and the last three characters" XYZ "are The brand code indicates the brand or service. Similarly, "WYY
The APID of "YTWT11101120ABCXYZ" is the same advertising campaign that is held at the same time, but in a different advertising space of a different media owner, that is, in the advertising space indicated by "TWT", Indicates that an advertisement is to be placed in the advertising space sold by.

The APID thus created is stored in a database table in the server 10 and used by the agent to manage the advertising campaign.
Strictly speaking, the advertising contract has an APID in the database
It is considered to hold as soon as data is accumulated.

Next, the mediation module 14 allocates the advertisement space 201 to the designated page of the advertiser's website via the agent server 10. The designated page is an entrance page 101 that the user first visits from the advertisement space 201, and an action page 10 in which the response of the user selected by the advertiser as a payment target is performed.
It is two.

The following description shows a case where the advertiser excludes a mere entrance page visit from the response to be paid. That is, the definition of a response to be paid is limited to: 1) downloading software or files from the advertiser's website; 2) applying for a sweepstakes offered by the advertiser on the advertiser's website; ) Answering the questionnaire from the advertiser; 4) requesting the advertiser's catalog through the advertiser's website; 5) subscribing to the newsletter from the advertiser's website; 6) operating on the advertiser's website 7) Apply for advertiser's website to purchase services and products; and 8) Other active activities that require a response from the advertiser.

In this case, the action page 102 includes an action prompt proposing a predefined response selected from the above. Thus, in the following description, the phrase "action" refers to an aggressive response of the user requesting the advertiser's response, excluding a mere visit to the entrance page from the payable response. Therefore, the term "action" is used for the response selected by the advertiser as a payment target. The advertiser's website also has an action processing CGI (common gatew), which is a module programmed to respond to specific actions taken on the action page 102.
ay interface) 110. Action processing CGI1
Reference numeral 10 denotes an error page 111 for checking an error occurring when responding to the action, and a confirm page 11 for confirming the action in processing the action.
2. It functions in combination with input data 113 for storing user information included in the action, and a thank page 114 for returning an acknowledgment to the user.

The mediation module 14 includes an advertisement space 20
Click the user who clicked 1 on the agent server 10
To create an index URL that leads to the advertiser's website's entrance page 101 via, and monitors the user's access brought by the advertisement. Index UR
L includes a description for identifying an advertiser name, an agent, and an APID. The index URL is advertising space 20
1 and the index CGI 61 of the agent server 10 includes, in addition to the advertiser name and APID,
The information of the user who clicked the advertisement space 201 is caught. The following is an example of an index URL: http://www.actionclic.net/cgi-bin/clientname/inde
x? MXXXHTA11101120ABCXYZ In the above, "www.actionclic.net/cgi-bin" indicates the server of the agent; "clientname" indicates the advertiser name; "index.cgi" indicates the index CGI; Yes, and "MXXXHTA11101120AB
CXYZ "is a parameter indicating the APID.

Based on the advertiser name and APID received at index CGI 61, mediation module 14
Identifies the entry page URL of the entry page 101 with reference to the database table 15. Thus, immediately after receiving the information, the index CGI 61 can redirect the user's response to the entrance page 101 of the advertiser's website. Part of the information received by the index CGI 61 is stored in the index log file 62 and used for analyzing the behavior of the user as described later. Such information includes:-the date and time when the user requested access to the entrance page;-a reference log showing all the referring pages that the user had before accessing the entrance page. (Referrer log); -APID; and in some cases -user IP address.

Simultaneously with the establishment of the advertising contract, the mediation module 14 also creates an action URL and a result URL to enter the entrance page 101 and the action page 10.
2 are linked to the action CGI 63 and the result CGI 64 of the agent server 10, respectively. The action URL is embedded in the guide object that appears on the entrance page 101, guides the user to the action page 102, and, via the action CGI 63,
The response of the user is led to the action page 102.
The following is an example of an action URL: http://www.actionclic.net/cgi-bin/clientname/acti
onCGI In the above, "www.actionclic.net/cgi-bin" indicates the agent server; "clientname" indicates the advertiser name; and "actionCGI" indicates the action CGI.

The action CGI 63 catches information provided by the user clicking the guide object on the entrance page 101 or performing a similar operation, and stores the information in the action log file 64. Such information includes:-the date and time when the user made a request to access the action page;-a reference log showing all the referring pages that the user had before accessing the entrance page. (Referrer log); -APID; and in some cases -user IP address.

Next, the data of the reference page is collated with the information obtained by the index CGI 61, and the source of the response, that is, the APID is determined by the index URL of the advertisement space 201 which is a key of the source of the response of the reference page. Is confirmed. From this source confirmation, the action CGI 63 reacquires the action page URL of the action page 102 and redirects the user's response to the action page 102. The information data received in action CGI 63 is the identified AP
It is stored in the action log file 64 together with the ID.

The result URL is embedded in an action object inserted in the action page 102 so that the user can access the request URL, and requests one of the definitions of the action, which is a response selected by the advertiser as a payment target. Further, the action performed by the user on the action object by the action processing URL is the result CGI of the agent server 10.
The collected data is sent to the action processing module 110 via 65 and the action performed by the user with respect to the predetermined response. The following is an example of the result URL: http://www.actionclic.net/cgi-bin/clientname/resu
lt ????? resultCGI In the above, "www.actionclic.net/cgi-bin" indicates the agent server; "clientname" indicates the advertiser name; and "resultCGI" indicates the result CGI.

The result CGI 65 catches information provided by clicking an action object on the action page 102 or performing an action similar to the action, and stores the information in the result log file 66.
To store. Such information includes:-the date and time when the user performed the given action on the action page;-indicates all the referring pages that the user had before accessing the entrance page. Referrer log;-APID; and possibly-the IP address of the user.

Next, the data of the reference page is collated with the information obtained by the index CGI 61, and as described above,
The source of the response, that is, the APID is confirmed. From this confirmation of the source, the result CGI 65 is the action processing CG
The action processing URL of I110 is obtained again, and the response of the user is redirected to the action processing URL. The information data received in the result CGI 65 is stored in the result log file 66 together with the identified APID.
Is stored in The action processing CGI 110 makes a necessary response directly to the user without going through the agent server.

Since the advertiser's website may have other pages that are not linked to the agent server 10, the user may enter the entrance page 101 or the action page 1 from another page instead of the advertisement space 201.
02 can be reached. In this case, since the index CGI cannot catch the APID, the APID code is not stored in any of the log files 62, 64, and 66. Thus, A
The absence of a PID makes it possible to distinguish such an action from an action to be paid in an action originating from the advertising space 201.

Index CGI 61, action CG
I63, the result CGI 65 and the corresponding log file together constitute the response number measurement module 60,
It provides data about the response of the user attracted by the advertisement on the advertisement space 201. The database table 15 stores the APID, the advertiser name, the advertiser code, and the entrance page 10 of the advertiser's website.
1 URL, URL of action page 102, URL of action processing CGI 120, media owner code, media owner name, name of advertiser and media owner, password, ID, fee per response determined by advertiser, and others , And responds to inquiries from the mediation module 14 of the agent's server and other modules to give corresponding data and relationships between fields.

In this regard, the response number measurement module includes, if the advertiser has selected one or more response definitions for payment, one or more additional result CGIs corresponding to the corresponding result log. Provided with the file and the result URL. Additional result CGIs are displayed on the action page 102 by the corresponding result URL.
And aggregates additional responses or actions of the user made on the action page 102, and stores the additional action processing data in the corresponding result log file.

Further, the server 10 has a management CGI 71
And provides a management page 72 on the agent's website. Management CG
I71 indicates an index log file 62, an action log file 64, and a result log file 66.
And collects data from these files, and prepares statistical data on the response or action compiled by the response measurement module 60. The statistical data is selectively disclosed in various forms on the management page 72 to advertisers and media owners who are allowed access. The statistical data includes: 1) the number of page accesses, ie, the number of accesses to the entrance page of the advertiser's website within a predetermined time period; 2) the number of action accesses, ie, the number of access to the advertiser's website within a predetermined time period. The number of accesses to the action page; 3) the number of results, that is, the action processing CGI performed on the action object within a predetermined period.
4) Proceeder rate, ie, the ratio of the number of action accesses to the number of page accesses; 5) Completer rate, ie, the ratio of the number of results to the number of page accesses; and 6) Within a predetermined period of time. A cost table that shows the cost paid to the media owner or agent for the aggregated action.

The cost is calculated from the number of actions and the cost per response determined by the advertiser, and is stored in the database table 15 in association with the selected action.

The report formats are classified into a first report format for advertisers and a second report format for media owners. The first report format includes: a) a list of daily responses; b) a list of APIDs (ad space) in response order;
And c) a list in count order of either all or any combination of the above statistical data reference pages. The second report format includes: a) a list of advertisers in order of the number of responses for all or any combination of the above statistical data; b) a list of advertisers for all or any combination of the above statistical data. APID (advertising space) list.

The format is selected on the management page. Further, the management page 72 includes a button for downloading data of the log files 62, 64, and 66 that can be accessed by the advertiser and the media owner, respectively.

Based on statistical reports prepared for individual advertisers and media owners, the advertiser can evaluate the effectiveness of the advertisement and the media owner can charge the advertiser.

FIG. 6 is an example of a report format 80 displayed on the management page 72 accessible only by the advertiser.
This report format includes a period entry 81 for selecting the entire period or a specific period for the data stored in the agent server 10. Log file 6
A download section 82 is provided so that data of any of the files 2, 64 and 66 can be downloaded. When the advertiser clicks the download button 83, the download of the data of the desired log file starts. Further, a statistical view section 84 is provided so that statistical data sorted by item such as APID and reference page can be displayed. View
When the button 85 is clicked, the display screen jumps to a statistical report 86 as shown in FIG. The report page 86 displays a table 87 of daily statistical data indicating the number of page accesses, the number of action accesses, the number of results, the proceeder rate, and the completer rate in columns. Also on report page 86. There is a download button 88 that allows the advertiser to download the data being displayed.

FIG. 8 is an example of a report format 90 displayed on the management page 72 accessible only by the advertiser.
The report format 90 includes a period entry 91 for selecting the entire period or a specific period for the data stored in the agent server 10. Log file 6
A download section 92 is provided so that data of any of the files 2, 64 and 66 can be downloaded. When the advertiser clicks the download button 93, the download of the data of the desired log file starts. Further, a statistical view section 94 is provided so that statistical data sorted for each item such as APID and reference can be displayed. When the view button 95 is clicked, the display screen jumps to a statistical report 96 as shown in FIG. Report page 96
Displays a table 97 of statistical data indicating the number of page accesses, the number of action accesses, the number of results, the proceeder rate, and the completer rate for each advertiser. Also on report page 96. Download button 98
The media owner can download the displayed data.

In this connection, the above-mentioned statistical data can be presented to the advertiser in another format in which the media owners are ranked in the number of responses.

[Brief description of the drawings]

1 is a block diagram illustrating a system for arranging advertising placement on a network according to a preferred embodiment of the present invention;

FIG. 2 is another block diagram illustrating the system;

FIG. 3 is a diagram of an invitation page used in the system described above.

FIG. 4 is a diagram of a recruitment page used in the system;

FIG. 5 is a diagram showing a part of a recruitment page;

FIG. 6 is a diagram of an advertiser management page used in the system;

FIG. 7 is a diagram of a statistical report provided to an advertiser;

FIG. 8 is a diagram of a management page for advertising media owners used in the system;

FIG. 9 is a diagram of a statistical report provided to an advertising medium owner;

[Explanation of symbols]

 10 Agent server 11 Recruiting module 12 Recruiting module 14 Broker module 15 Database table 20 Recruiting page 21 Name input 22 Campaign input 23 Campaign period input 24 Selection box 25 Check box 26 Price per response input 27 Input 28 Input 29 Input box 30 Check Box 31 Layout input 32 URL input 40 Recruitment page 41 Advertisement list 42 Input 50 Information 51 Agreement part 52 Day input 53 Ad space type input 54 Medium main input 60 Response number measurement module 61 Index CGI 62 Index log file 63 Action CGI 64 Action log file 65 Result CGI 66 Result Log File 70 Management Module 71 Management CGI 72 Management Page 80 Report Form 81 Period Input 82 Download Department 83 Download Button 84 Report View View part 85 View button 86 Report page 87 Table 88 Download button 90 Report form 91 Period input 92 Download part 93 Download button 94 Report view part 95 View button 96 Statistics report page 97 Table 98 Download button 101 Entrance page 102 Action page 110 Action Processing CGI 111 Error page 112 Confirmation page 113 Input data 114 Acknowledgment page 201 Ad space

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Claims (24)

[Claims] 1. A system for arranging advertisement placement on a network such as the Internet, comprising an agent server having the following configuration: a solicitation module, wherein the solicitation module provides a solicitation page on the network and has its own Invite potential advertisers with websites to advertise on the network, and the solicitation page includes a condition form that the potential advertiser fills out to present terms and conditions for the ad to be placed The condition form includes a selection box 24 for the response to be made by the customer to the advertisement, and the advertiser can select at least one response in the selection box and include it in the conditions. Includes an entry to enter the desired cost per response selected by the advertiser; Recruitment module, This recruitment module creates an advertisement list that contains the above-mentioned planned advertisement and advertising conditions based on the answer from the advertiser to the above solicitation page, This recruitment module creates the recruitment page and The above list of advertisements can be made public on the network to the potential advertising media owners who own them, and the media owner can decide to place advertisements in the advertising space of the media by agreeing to the conditions stated in the above advertising list. The recruitment page contains an agreement entry that allows the advertiser to enter a sales agreement for the advertising space; an intermediary module, which accepts an agreement from the advertiser to enter into an advertising contract between the advertiser and the advertiser. Establishes and allocates the advertiser's website to the ad space allocated to place the advertisement; a response measurement module, The response measurement module counts the number of given responses made on the advertiser's website via the ad space; the management module creates statistical data on the number of responses, and the advertiser This statistic is delivered to the advertiser via the agent's server so that it can be determined. 2. The response that the user should make means: visiting the advertiser's website; downloading files and software from the advertiser's website; providing by the advertiser on the advertiser's website Apply for Sweepstakes; Answer Advertiser's Questionnaire on Advertiser's Website; Apply for Catalog through Advertiser's Website: Subscribe to Newsletter from Advertiser's Website; On Advertiser's Website The system according to claim 1, wherein the application is a registration application to a membership organization operated by the advertiser; and an order for a product or service on the advertiser's website. 3. The response that should be raised by the user includes:
The system of claim 1, wherein a click to visit the advertiser's website is not included and does not result in a payable response. 4. The system according to claim 1, wherein the entry for inputting a desired cost per response is programmed to receive a different fee for each selected response. 5. The system according to claim 1, wherein the statistical report includes a table indicating a ratio of a predetermined number of responses to a number of visits to the website of the advertiser. 6. The condition form includes, in addition to a response selection box and a desired cost per response entry, information entries for the following items that are entered by the advertiser: the goal of the advertising campaign; the response during a predetermined period. 2. The system according to claim 1, wherein: an upper limit of the number; a target demographic; a medium for which the advertisement is desired; a time when the advertisement is desired; a content of the advertisement; 7. The advertiser's website may include an entrance page linking to the advertising space, an action page linking to the entrance page and allowing the user to perform at least one specific action from the predetermined response. The response measurement module in the agent server comprises an index CGI, an action CGI, and a result CGI; and the mediation module establishes the advertisement contract. Creates an index URL, an action URL, and a result URL;
The index of the CGI identifies the URL of the CGI and contains the advertising code assigned to the advertisement and is embedded in the advertising space;
Identifying the RL and embedding it in the entrance page; the result URL identifying the URL of the result CGI and embedding it in the action page; the index CGI through the index URL and the advertising space Linked to and linked to the index log file to store in the index log file index data for the user making the access request to the entrance page, including the following: 2) a reference log indicating at least the data of the advertising space which is the starting point of access to the entrance page of the advertiser's website; 3) an advertising code (APID); Is the index CGI Only took ad code (AP
ID), the URL of the entrance page is searched for from the table storing the advertisement code in association with the URL of the entrance page, and the URL of the found entrance page is searched.
By passing L to the index CGI, the index CGI
The GI redirects the user's request made in the advertising space to the URL of the entry page immediately after saving the index data to the index log file; the action CGI is linked to the entry page via the action URL and , Linked to an action log file to store action data about a user who requests access to the action page in the action log file, which includes the following: 1) To the action page 2) a reference log indicating at least the data of the advertising space, which is the starting point for guiding the user's access to the action page;
The data of the advertisement space obtained in the above is compared with the data of the advertisement space obtained in the action CGI, and the URL of the action page is searched from the table storing the advertisement code in association with the URL of the action page,
By passing the URL of the found action page to the action CGI, the action CGI redirects the user request made on the entrance page to the URL of the action page immediately after saving the action data in the action log file;
Is linked to the above action page via a result URL, and linked to a result log file, and saves action processing data relating to a user who requests processing in the action processing module to a result log file. This action processing data includes: 1) the date and time of the processing request in the action processing module; 2) a reference log at least indicating the data of the advertising space that mediated access to the action processing module page; The mediation module compares the data of the advertisement space obtained by the index CGI with the data of the advertisement space obtained by the result CGI and, from the table storing the advertisement code in association with the URL of the action processing module, reads the action processing module. Le URL of
Is passed to the result CGI by passing the URL of the found action processing module to the result CGI.
2. The system according to claim 1, wherein redirecting the user request to the URL of the action processing module immediately after storing the result data in the result log file. 8. The management module creates the statistical report by referring to the index log file, the action log file, and the result log file. The statistical report includes an advertiser's 8. The method according to claim 7, wherein a page access number that is an access number to an entrance page, an action access number that is an access number to the action page, and a result number that is an access number to the action processing module are listed. The described system. 9. The statistical report includes a proceeder rate indicating the ratio of the number of action accesses to the number of page accesses, and a completer rate indicating a ratio of the number of results to the number of page accesses, wherein the proceeder rate and the completer rate are calculated on a daily basis. 9. The system of claim 8, wherein the system is listed. 10. The statistical report includes a proceeder rate indicating a ratio of the number of action accesses to a number of page accesses, a completer rate indicating a ratio of the number of results to the number of page accesses, and a plurality of different advertisements for a plurality of different campaigns. 9. The system according to claim 8, wherein when codes are assigned, the proceeder rate and the completer rate are listed for each advertising code. 11. The statistical report includes a page access count, an action access count, and a result count. When a plurality of different ad codes are assigned to a plurality of different campaigns, these total numbers are calculated for each ad code. 9. The system of claim 8, wherein: 12. The system according to claim 9, wherein the statistical report includes a reference table indicating a ranking of reference URLs led to the action processing module via the entrance page and the action page. 13. A method for arranging advertisement placement on a network such as the Internet, comprising the steps of: providing a solicitation page to a potential advertiser having a unique website on the network; In order to advertise, the solicitation page contains a condition form to fill in with the terms and conditions of the ad to be placed, and the condition form includes a selection box for the response the customer should take to the ad. The advertiser can select at least one of the defined responses from the selection box and include it in the terms and conditions, the condition form is an entry where the advertiser enters the desired cost per response and the desired network Has a media entry designating the media; in response to the invitation from the advertiser to the invitation page , Create an advertisement listing that lists the individual conditions for the above advertisements to be placed; prepare a recruitment page and publish the advertisement listing on the network to potential advertising media owners who own the network media , The advertiser can agree to the terms in the ad listing above and decide whether to place the ad in the ad space on the network medium, and this recruitment page includes an agreement to sell the ad space to the advertiser An agreement entry is provided to enter an advertiser; upon acceptance of the above sales agreement, an advertising contract between the advertiser and the media is established immediately and confirmation of this contract is communicated to the advertiser and the media; Linking the ad space on the network medium on which the ad is to be placed, and responding to the advertiser's website made via the ad space during the predetermined period. Count; distributes the counted response data to the advertiser and the media owner in an accessible manner on the network, and based on this data, the advertiser can evaluate the effectiveness of the advertisement, and the media owner can determine the cost of the advertisement. Make a claim. 14. The response to be taken by the user includes: visiting the advertiser's website; downloading files and software from the advertiser's website; providing by the advertiser on the advertiser's website. Apply for sweepstakes; answer advertiser's questionnaire on advertiser's website; apply for catalog through advertiser's website; subscribe to newsletter from advertiser's website; advertiser's website 14. The method of claim 13, wherein the application is a registration application with a membership organization operated by the advertiser; and an order for goods or services on the advertiser's website. 15. The method of claim 13, wherein the response to be taken by the user does not include a click to visit the advertiser's website and does not result in a response to be paid. 16. The method of claim 13, wherein the entry for entering the desired cost per response is programmed to accept a different fee for each selected response. 17. The method according to claim 13, wherein the statistical report includes a table indicating a ratio of a predetermined number of responses to a number of visits to the website of the advertiser. 18. The condition form includes, in addition to a response selection box and a desired cost per response entry, information entries for the following items that are entered by the advertiser: advertising campaign goal; response during a predetermined period. Maximum number of users; Target demographics; Placement medium; Placement time; Placement contents; and UR of advertiser's website
14. The method of claim 13, wherein L. 19. The advertiser's website may include an entrance page linking to the advertising space, an action page linking to the entrance page and allowing the user to perform at least one specific action from the predetermined response. Has an action processing module for responding to the action of the agent server and processing the action;
GI, action CGI, and result CGI; the mediation module creates an index URL, an action URL, and a result URL according to establishment of the advertisement contract;
The index of the CGI identifies the URL of the CGI and contains the advertising code assigned to the advertisement and is embedded in the advertising space;
Identifying the RL and embedding it in the entrance page; the result URL identifying the URL of the result CGI and embedding it in the action page; the index CGI through the index URL and the advertising space Linked to and linked to the index log file to store in the index log file index data for the user making the access request to the entrance page, including the following: 2) a reference log indicating at least the data of the advertising space which is the starting point of access to the entrance page of the advertiser's website; 3) an advertising code (APID); Is the index CGI Only took ad code (AP
ID), the URL of the entrance page is searched for from the table storing the advertisement code in association with the URL of the entrance page, and the URL of the found entrance page is searched.
By passing L to the index CGI, the index CGI
The GI redirects the user's request made in the advertising space to the URL of the entry page immediately after saving the index data to the index log file; the action CGI is linked to the entry page via the action URL and , Linked to an action log file to store action data about a user who requests access to the action page in the action log file, which includes the following: 1) To the action page 2) a reference log indicating at least the data of the advertising space, which is the starting point for guiding the user's access to the action page;
The data of the advertisement space obtained in the above is compared with the data of the advertisement space obtained in the action CGI, and the URL of the action page is searched from the table storing the advertisement code in association with the URL of the action page,
By passing the URL of the found action page to the action CGI, the action CGI redirects the user request made on the entrance page to the action page URL immediately after saving the action data in the action log file;
Is linked to the above action page via a result URL, and linked to a result log file, and saves action processing data relating to a user who requests processing in the action processing module to a result log file. This action processing data includes: 1) the date and time of the processing request in the action processing module; 2) a reference log at least indicating the data of the advertising space that mediated access to the action processing module page; The mediation module compares the data of the advertisement space obtained by the index CGI with the data of the advertisement space obtained by the result CGI, and, based on the table storing the advertisement code in association with the URL of the action processing module, reads the action processing module. Find the URL, the result CGI by passing the URL of the searched action processing module to result CGI
14. The method of claim 13, wherein redirecting the user request to the URL of the action processing module immediately after saving the result data to the result log file. 20. The management module refers to the index log file, the action log file, and the result log file and creates the statistical report. The statistical report includes an advertiser's The number of page accesses, which is the number of accesses to the entrance page,
The method according to claim 19, further comprising enumerating an action access number that is an access number to the action page and a result number that is an access number to the action processing module. 21. The statistical report includes a proceeder rate indicating the ratio of the number of action accesses to the number of page accesses, and a completer rate indicating the ratio of the number of results to the number of page accesses. 21. The method of claim 20, wherein the method is listed. 22. The statistical report includes a proceeder rate indicating a ratio of the number of action accesses to a number of page accesses, a completer rate indicating a ratio of the number of results to the number of page accesses, and a plurality of different advertisements for a plurality of different campaigns. 21. The method of claim 20, wherein when codes are assigned, the proceeder rate and the completer rate are listed for each ad code. 23. The statistical report includes the number of page accesses, the number of action accesses, and the number of results. When a plurality of different ad codes are assigned to a plurality of different campaigns, the total number of these is calculated for each ad code. 21. The method of claim 20, wherein: 24. The method according to claim 20, wherein the statistical report includes a reference table indicating a ranking of reference URLs led to the action processing module via the entrance page and the action page.