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GB2414908A - Advertisement managing method and broadcasting apparatus - Google Patents

Advertisement managing method and broadcasting apparatus Download PDF

Info

Publication number
GB2414908A
GB2414908A GB0505651A GB0505651A GB2414908A GB 2414908 A GB2414908 A GB 2414908A GB 0505651 A GB0505651 A GB 0505651A GB 0505651 A GB0505651 A GB 0505651A GB 2414908 A GB2414908 A GB 2414908A
Authority
GB
United Kingdom
Prior art keywords
advertisement
data acquisition
broadcasting apparatus
music
acquisition information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
GB0505651A
Other versions
GB2414908B (en
GB0505651D0 (en
Inventor
Seiichi Mashimo
Hiroyuki Hatta
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Fujitsu Ltd
Original Assignee
Fujitsu Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Fujitsu Ltd filed Critical Fujitsu Ltd
Publication of GB0505651D0 publication Critical patent/GB0505651D0/en
Publication of GB2414908A publication Critical patent/GB2414908A/en
Application granted granted Critical
Publication of GB2414908B publication Critical patent/GB2414908B/en
Anticipated expiration legal-status Critical
Expired - Fee Related legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/38—Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/46—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/65—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on users' side
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/82—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself the transmission system being the Internet

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Multimedia (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

An advertisement managing method in a broadcasting apparatus (1) that performs broadcasts, comprises a data acquisition information reception step in which to receive, from a broadcast receiver terminal (2) that receives broadcasts, data acquisition information to the effect that the broadcast receiver terminal (2) has acquired data related to music from the broadcasting apparatus (1); an interest information storage step in which to store, as viewer interest information related to music, the data acquisition information received in the data acquisition information reception step; and a background music change step in which to change, based on the interest information, background music of an advertisement prior to broadcasting the advertisement; whereby the advertisement having a background music that agrees with the viewer's interest can be broadcasted.

Description

GB 2414908 A continuation (74) Agent and/or Address for Service: Haseltine
Lake & Co Imperial House, 15-19 Kingsway, LONDON, WC2B BUD, United Kingdom
GB0505651A 2003-03-27 2004-02-04 Advertisement managing method and broadcasting apparatus Expired - Fee Related GB2414908B (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2003088143A JP4445209B2 (en) 2003-03-27 2003-03-27 Advertisement management method and broadcasting apparatus
PCT/JP2004/001137 WO2004086659A1 (en) 2003-03-27 2004-02-04 Advertisement managing method and broadcasting apparatus

Publications (3)

Publication Number Publication Date
GB0505651D0 GB0505651D0 (en) 2005-04-27
GB2414908A true GB2414908A (en) 2005-12-07
GB2414908B GB2414908B (en) 2006-08-30

Family

ID=33095112

Family Applications (1)

Application Number Title Priority Date Filing Date
GB0505651A Expired - Fee Related GB2414908B (en) 2003-03-27 2004-02-04 Advertisement managing method and broadcasting apparatus

Country Status (5)

Country Link
JP (1) JP4445209B2 (en)
KR (1) KR100845482B1 (en)
CN (1) CN1701546A (en)
GB (1) GB2414908B (en)
WO (1) WO2004086659A1 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2007110438A (en) * 2005-10-13 2007-04-26 Tokyo Fm Broadcasting Co Ltd Digital radio broadcast wave receiving control system and server apparatus thereof
JP4546392B2 (en) * 2005-12-15 2010-09-15 日本電信電話株式会社 Program information distribution method, program information distribution device, and program
JP7273866B2 (en) * 2021-01-04 2023-05-15 ヤフー株式会社 Delivery device, delivery method and delivery program

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH1022955A (en) * 1996-07-09 1998-01-23 Toshiba Corp Cm broadcast method/device
JP2002055996A (en) * 2000-08-07 2002-02-20 Yafoo Japan Corp WWW server providing information service with advertisement
JP2003060597A (en) * 2001-08-13 2003-02-28 Hitachi Ltd Interactive broadcast viewing system
JP2003061007A (en) * 2001-08-17 2003-02-28 Japan Vistec Inc Character control system for television receiver

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH1022955A (en) * 1996-07-09 1998-01-23 Toshiba Corp Cm broadcast method/device
JP2002055996A (en) * 2000-08-07 2002-02-20 Yafoo Japan Corp WWW server providing information service with advertisement
JP2003060597A (en) * 2001-08-13 2003-02-28 Hitachi Ltd Interactive broadcast viewing system
JP2003061007A (en) * 2001-08-17 2003-02-28 Japan Vistec Inc Character control system for television receiver

Also Published As

Publication number Publication date
GB2414908B (en) 2006-08-30
KR20050108341A (en) 2005-11-16
JP4445209B2 (en) 2010-04-07
KR100845482B1 (en) 2008-07-10
GB0505651D0 (en) 2005-04-27
WO2004086659A1 (en) 2004-10-07
JP2004297523A (en) 2004-10-21
CN1701546A (en) 2005-11-23

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Legal Events

Date Code Title Description
PCNP Patent ceased through non-payment of renewal fee

Effective date: 20100204